Podcast appearances and mentions of delia passi

On this episode of On the Brink with Andi Simon, I sat down with Delia Passi, a three-time exited entrepreneur, women's health advocate, and the founder and CEO of MyCabinet — a groundbreaking virtual medicine cabinet that's changing how families and caregivers manage medications. Delia's story isn't just about building a successful business. It's about transforming a deeply personal, life-threatening moment into a purpose-driven company that blends healthcare innovation with impact entrepreneurship. The Crisis That Sparked a Movement Delia's journey into healthcare technology began when her elderly mother suffered a massive heart attack while Delia was 200 miles away. In the chaos of the moment, doctors urgently needed her mother's medical history — current medications, allergies, and past adverse reactions — but Delia didn't have the information. The result was sheer terror and helplessness. “I thought I was going to kill my mother,” she recalls. That moment became a catalyst for change. Delia made a promise to God: if her mother survived, she would dedicate herself to ensuring no one else endured such a situation again. That promise became MyCabinet, a smart, virtual medicine cabinet designed to securely store, organize, and share critical medication information instantly with caregivers, healthcare providers, and family members. A Track Record of Impact Before founding MyCabinet, Delia had already made waves as the publisher of Working Mother magazine, where she championed family-friendly workplace policies and launched the “100 Best Companies for Working Mothers” list. After battling breast cancer herself, she founded WomenCertified, Inc., home of the Women's Choice Award, which helps women make informed healthcare decisions and sets rigorous standards for hospitals and providers. While proud of that work, Delia says she didn't initially view it as “purpose-driven” — it was doing good, yes, but not with the intentional integration of purpose into every business decision. MyCabinet, however, was different from the start. Building a Purpose-Driven Company Determined to align her entrepreneurial skills with a deeper mission, Delia joined Amplify, a nine-month program from the National Christian Foundation that taught her how to embed purpose into every aspect of a company. She now applies that framework to MyCabinet through four pillars: Employees – Hosting quarterly retreats with space for reflection, gratitude, and shared values, fostering a culture where faith and respect thrive across religious backgrounds. Investors – Choosing only impact investors who put people before profit and share the company's mission. Clients – Taking a holistic approach to helping healthcare partners and institutions improve patient lives, not just offering a product. Customers – Delivering peace of mind for caregivers and patients by preventing dangerous medication errors and improving health outcomes. Blue Ocean Thinking: Creating a New Market As I often share with my clients, Blue Ocean Strategy is about creating a market space where none existed before — and MyCabinet is a perfect example. There was no “smart medicine cabinet” category before Delia created it. Like the leap from standard TVs to smart TVs, MyCabinet transforms a familiar object into a connected, intelligent solution. Originally, Delia planned to sell direct-to-consumer (B2C), but quickly pivoted to a B2B2C model, partnering with large health plans, school systems, and other organizations that could deliver her product to hundreds of thousands of users at once. This strategic shift saved millions in marketing costs and accelerated adoption. Lessons for Entrepreneurs Delia's story offers powerful lessons for anyone building a purpose-driven business: Get out of your comfort zone. For Delia, that meant reaching out to politicians and leaders she didn't know, which opened unexpected doors in sectors like foster care, prison healthcare, and schools. Surround yourself with the right people. Seek advisors, investors, and partners who challenge you, support your vision, and keep your mission intact. Be prepared for the unseen. Women founders often face additional hurdles raising capital. Delia chose to navigate those challenges without compromising her values or taking on partners who didn't align with her mission. Focus on unmet needs, not just your product. MyCabinet succeeds because it solves a real, often hidden problem — the lack of accessible, accurate medication information in critical moments. Why This Matters In an era where healthcare technology is evolving rapidly, MyCabinet stands out as both a life-saving innovation and a model for how businesses can integrate purpose, profit, and impact. It's not just about managing medications — it's about protecting lives, reducing caregiver stress, and empowering families with information when they need it most. As Delia puts it, “You can build a unicorn and still be an active, purpose-driven organization.” Her journey proves that the bottom line and higher calling don't have to be at odds. Call to Action: To learn more about Delia Passi and MyCabinet, visit mycabinet.com. And to hear the full conversation, listen to this episode of On the Brink with Andi Simon — where we explore how personal experiences can inspire innovations that change lives. Listen to other podcasts about people building purpose-driven companies where profit aligns with meaning. Connect with me: Website: www.simonassociates.net Email: info@simonassociates.net Books:  Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!  

Delia Passi's life was turned upside down after a routine mammogram and the medical mismanagement that ensued resulted in two lumpectomies and a mastectomy. ”It was torture,” she said. To make sure no other woman endured the same, Delia quit her job as a magazine publisher and created the Women's Choice Award® by WomenCertified. It has been named one of the fastest-growing companies in the US for three consecutive years according to Inc. Magazine. Being an educated consumer, something Delia didn't have when she was choosing medical care for her cancer diagnosis, is key for WomenCertified. The award empowers women to choose the best services for themselves based on surveys, data research from the Centers for Medicare & Medicaid Services, the Wharton School of Business and more. It has become three times more influential with women than U.S. News & World Report's rankings. Delia joins Justin to discuss launching and growing the business.

Delia Passi is the founder and CEO of WomenCertified Inc., the home of the Women's Choice Award®. The award allows consumers to identify brands and health care facilities that meet the needs and expectations of female customers. It was named by Inc. Magazine as one of the fastest growing companies for three consecutive years. “have your vision, be very clear with your vision. Back it into how you are going to get there. Make sure that you have enough financing to get to where you need to go… You have got to be prepared for the unseen”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-lKx

Our special guest on this week's episode of Conversational Selling is Delia Passi, Founder of Women Certified and Women's Choice Award. She has built the nation's leading authority on loyalty among women, advocating for consumers by offering reliable fact-based ratings. Delia is a former publisher of Working Women and Working Mother magazine, and the author of Winning the Toughest Customer, the Essential Guide to Selling to Women.“Women really value the opinion of other women. So that's why the influencer community today is becoming more powerful than ever before: because we really create loyalty with people that provide us with trusted advice, ideas, and make our life simple,” says Delia.We chat about targeting marketing for women, as well as: Who are the lead household purchasers  Women's Choice Award research standards Offering an objective, fact-based rating system Locating the highest recommended health care facilities Differentiating how to sell to women vs. men And more

August is National Wellness Month, dedicated to self-care, creating healthy routines & stress management. Delia Passi, Founder and Chief Mission Officer of the Women’s Choice Award joined us as our special guest to tackle this important topic. Delia has spent her entire career dedicated to understanding the female consumer, with a special expertise in women’s consumer, healthcare and workplace issues. She is the former publisher of Working Woman and Working Mother magazines, author of Winning the Toughest Customer: The Essential Guide to Selling to Women, and a renowned speaker. Delia is a trailblazer on raising the bar on the customer experience for women. In 2010 the Women’s Choice Award was launched to help women make smart choices through the collective recommendation of women on brand preferences. As a breast cancer survivor, Delia understands the importance of prioritizing health and happiness. Learn more: https://blog.coldwellbanker.com/portraits-of-what-moves-her/

This episode features Lisa Passi, Leader of Moffitt Cancer Center’s Organizational Development Team, and Delia Passi, Founder and CEO of the Women's Choice Awards. Here, they discuss advice for leaders, what they define as a good leader versus a good leader, and more. This podcast is brought to you by Becker's Healthcare in conjunction with Intuitive. Intuitive is a global technology leader in minimally invasive care and a pioneer of robotic-assisted surgery.

As you may know Coldwell Banker was recognized as a 9 out 10 Consumer recommended real estate agency by Women's Choice Award in 2018 and 2019. And we have recently learned that we earned the award for 2020 and 2021 as well! That is why we’re so excited about this special episode with very special guest - Delia Passi. Delia is CEO of WomenCertified®, the voice of the female consumer and home of the Women’s Choice Award. Delia shares with us her reason for starting Women’s Choice Award, the biggest leadership lesson she’s learned and a “mom moment” that will bring tears to your eyes, in the best way.

In this episode Scott Becker interviews Delia Passi. Delia is the CEO and Founder of Women’s Choice Awards. Here she discusses she started the organization to help women find the best healthcare. She also talks about advice for women leaders, motivation, what success means to her, and more.  

In today’s show we discuss two very disparate topics; Women’s empowerment as consumers, and What are ETFs? Women’s Empowerment as consumers:  Money is one of the major sources of power. Understanding, controlling, managing, spending and earning money provides status, power, freedom and control of everyone and everything that money can buy.  As women, holding these abilities over money tips the scales and balances power, which is why I think the idea of financially empowering women is so very important. This is why we produce this podcast and offer seminars - to inspire women to become empowered and that is why we support organizations (from the local chapters of NOW to various other groups) that support women.  One such group is The Women’s Choice Award, which is dedicated to empowering women by supporting women’s decisions as consumers.  The Women’s Choice Award for Financial Advisors was created by WomenCertified®, Inc in partnership with WIFE.org (Women’s Institute for Financial Education).  Today we speak to the founder of the Women’s Choice Award and the CEO of WomenCertified®, Delia Passi, who is the leading female consumer advocate in the nation. What are ETF’s:  An ETF or Exchange-traded funds is an investment company which usually invests with the objective to achieve similar returns as a particular asset class or market index.  ETFs have grown in popularity over the past decade because of their flexibility to trade like a stock and provide instant diversification in the form of an index fund.  In this answer to a mailbag question, we discuss the advantages of an ETF over individual stocks, mutual funds and index funds but we also talk about the need to understand what you invest in.  You don’t need to know about the plethora of investments that are out there, but you do need to know about the things that you own and if you decide to invest in ETF, make sure to do your research. About Delia Passi Women Certified®, a marketing and research firm and home to the Women’s Choice Awards is led by Delia Passi, the nation’s leading expert on marketing to women and consultant to numerous Fortune 500 companies. Delia is the leading speaker on the women’s market and a lifelong leader and advocate for the female consumer.  Prior to founding WomenCertified, Delia was the Group Publisher of Working Woman and Working Mother Magazines.  Passi is also the author of Winning the Toughest Customer: The Essential Guide to Selling to Women (Kaplan, 2006)

Join us on Tuesday October 22 at 9:30 pm on WMRN with guest Delia Passi of Women Certified. Tune in to listen to Janét talk to Delia all about her business, love and lifestyle.

Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women.

Delia Passi discusses her latest book Winning the Toughest Customer: The Essential Guide to Selling to Women from demographics to in store experiences