DemandGen Club Podcast

The guest of this episode is Lorena Morales, VP of Marketing at Go Nimbly. She will share her views on how to better approach your prospects and customers from the very first interaction.

The guest of this episode is Neda Talyai, Head of Demand Generation at Heap. She will discuss about using data to drive better demand generation results.

Our guest today is Sheel Gupta, VP of Marketing at Verse. Verse is the leading AI-powered lead conversion platform that helps companies engage and convert inbound leads into qualified sales-ready opportunities. The company has raised over $70 million of venture capital fundings and it's headquartered in San Diego, California. Sheel is a result-driven marketing leader with a background in building revenue-generating infrastructures and teams from the ground up. She's passionate about sales and marketing alignment and in transforming the marketing organization into a revenue-generating machine. Prior to Verse, Sheel was the Chief Growth Officer at HumbleDot, where she joined as their first marketing hire. And before that, she led marketing and demand generation at CrowdFlower and Quantcast.

Our guest today is Jack Foster, Senior Director of Demand Generation and Marketing Operations at SurveyMonkey. SurveyMonkey is the leading survey platform that enables companies around the globe to turn feedback into action. Jack has been at SurveyMonkey for two and a half years, and she's responsible for building out the demand generation and marketing operations functions for the enterprise part of the business. Prior to SurveyMonkey, Jack led the demand generation teams at high-growth tech companies like Lever and Arcserve.

Our guest today is Ajit Deshpande, Vice President of Demand Generation at Marqeta. Marqeta is the leader in modern card issuing and a fast growing unicorn FinTech startup. At Marqeta, Ajit is responsible for channels ranging from events, Account-Based Marketing to paid advertising, SEO, blog content and marketing operations. Prior to Marqeta, Ajit had stints at Stripe, where he was a growth strategy leader, at Salesforce, where he was the VP of Marketing Operations, as well as in venture capital. Prior to this roles. Ajit is an engineer by training and has been a Bay Area native for 20 years.

Our guest today is Sesame Mish, Head of Growth Marketing and Intellimize. Intellimize is the intelligent website optimization that uses machine learning to help marketers accelerate website testing and personalization at scale. On average, Intellimize customers have achieved a 46% lifting web conversion at 25 times the speed of A/B testing. Intellimize is trusted by brands like Drift, Snowflake, SomaLogic, Tableau, Dermalogica, Looker, and many more. Sesame, has been leading demand generation Intellimize for the past two years. She works very closely with the sales team to have them engage with target accounts, run ABM programs and drive qualified leads and pipeline. Before Intellimize, Sesame worked in other famous SaaS companies such as Kahuna, Greenhouse Software, and Marketo where she focused on demand generation, digital marketing, marketing operation, and content marketing.

Our guest today is Krystal Guerra, Director of Demand Generation at Instructure. Instructure is the company that helps people grow from the first day of school to the last day of work. More than 30 million people use this Canvas and Bridges platforms for learning management and employee development. Krystal has over 10 years of experience in event programming, media relations, digital marketing and demand generation.She thrives on marketing solutions that drive results and has worked with hundreds of clients ranging from mid-size to large enterprise fortune 500 companies, and has been involved in raising over $8 million in venture capital. Krystal is also the CEO and founder of Guerra Media and agency dedicated to advocating for inclusivity women in leadership and preparing young adults for career success. In 2019, Krystal was recognized as one of the Utah's 30 women to watch by Utah Business Magazine.

Our guest today is Anadelia Fadeev. Director of Demand Generation at Gravitational. Gravitational empowers engineers to access and distribute computing resources anywhere on the planet. At Gravitational Anadelia is in charge of scaling the leads and pipeline for the growing sales team. She's extremely process-oriented and has strong experience building high-performing marketing teams at B2B tech startups. Before Gravitational, she was The Director of Demand Generation at LightStep, and before then, Senior Demand Generation Manager at InfluxData.

Our guest on the show today is Priyank Savla, Senior Director of Global Demand Generation at NetBrain. NetBrain is the leader in transforming network operations through automation. Today, more than 2,300 of the world's largest enterprises and manage service providers use NetBrain to automate network documentation, accelerate troubleshooting, and strengthen network security. During his seven plus years in NetBrain, Priyank was able to grow site traffic by 30x, built a community of over 100,000 engineers, and contributed to a 7.5x revenue growth for the company.

Our guest today is Chad Egelhoff, Director of Demand Generation at OneNeck IT Solutions. OneNeck is an expert provider of hybrid IT solutions tailored for the market and enterprise companies. Chad is responsible for the demand generation activities of the company while also leading the transition from traditionally centric marketing to an account-based approach.

The guest of this episode is Kathy Dunlay. Kathy is the Founder and President of New England Sales & Marketing, which is celebrating its 10th anniversary this year. She started the company to meet the demand generation needs of B2B technology firms. Kathy works with companies of various sizes that may be privately funded or publicly traded. Before starting New England Sales & Marketing, she was Director of Marketing at CCSI and SimpleTuition.com.

Today on the show we have Zach Diamond, the demand generation manager at Social Solutions. Zach has a background in neuroscience, so he has a very scientific approach to demand generation which is also reflecting the way he executes on the marketing programs. At Social Solutions, he is in charge of planning and executing multichannel campaigns, nurturing leads down the funnel, and tracking KPIs and metrics.

Our guest today is Eugene Nilus, Director of Demand Generation at Shippo. Eugene is responsible for all the marketing automation aspects and for launching and managing the programs that drive engagement and opportunities for Shippo. Eugene started his career in web development, then transitioned to demand generation, working with companies like SmugMug, Townsquared and Atlona.

Nani Shaffer is the Vice president of Account-Based Marketing at Demandbase. In her role, Nani and her team are responsible for ABM strategy, education, and empowering B2B marketers to become highly successful ABM leaders. Nani is a proven marketing professional with over a decade of expertise in B2B marketing. Since joining Demandbase over six years ago, Nani has held several critical marketing positions, including demand generation, product marketing, and marketing operations.

The guest on this episode is Abhishek GP, Head of Demand Generation at Freshworks. Freshworks is the platform that helps sales, marketing, support, IT and HR teams deliver the best customer experiences. They have all their 3,000 employees and have raised over $480 million in venture funding. GP has 10 years of experience across demand generation, grab marketing, digital marketing and sales. Before Freshworks, GP was Head of Digital Marketing at American Express and Philips Lighting.

Cyrus Sussman is the director of demand generation at Quorum. The software that helps public affair professionals track, change, and report on the policy landscape. Since joining Quorum in 2017, Cyrus has built the marketing department from the ground up and helped the company more than triple net new ARR from inbound leads. His ABM strategy has nearly doubled outbound meeting schedule rate from 9% to 15%. Before Quorum, Cyrus was digital marketing manager at 1776 and Uber. He has seven years of experience in revenue driven multichannel marketing and analytics.

Aaron Ballew is vice president of demand generation at Ping Identity, where he leads integrated campaigns, event marketing, digital operations and pipeline analytics. Aaron is an engineer turned marketer, having started his career in telecommunications before jumping into identity security.

Welcome to a new episode of the DemandGen Club Podcast. Our guest today is Be'Anka Ashaolu, Director of demand generation at Propel, the platform that helps companies build better products and offers a single source of truth for product success. Be'Anka is in charge of all demand generation and marketing operation activities at Propel. Prior to Propel, she was Director of Marketing at Dor, and before then, she was in charge of demand generation at RetailNext, where she managed a cross functional team of seven people for ABM program execution. She's an experienced demand generation professional with demonstrated success building lead engagement engines that convert through the funnel.

This is the intro episode for the new DemandGen Club Podcast. In this episode, Franco Caporale, Founder & CEO of SaaSMQL, will share 10 lessons learned during his 10+ years in B2B demand generation.