Podcasts about Lever

Today, I'm talking with Jeff Walker—the creator of Product Launch Formula® and the pioneer behind the modern launch model that's driven over $1B+ in documented sales—to break down why product launches fail… According to Jeff, it almost always comes down to one thing: the offer. Not only does Jeff break down where failed launches miss the mark, but we pull on that thread to explore how launches have evolved over the years. What no longer works? What role does AI play? And how can entrepreneurs adapt as buyers get smarter and attention gets harder to earn? Jeff's been doing online business for nearly 30 years, and he's watched tools, platforms, and tactics come and go—and still, he continues to produce results while others chase what's new. This episode is not only about launches, it's about what actually holds up when you're building a business over the long game. Check it out!   Key Takeaways 00:00 Why Most Launches Fail 01:23 The Offer Is The #1 Lever 02:59 What Takes a Launch from Good to Great? 04:16 Delivering Value Before Reveal 05:28 The Origin of Product Launch Formula 14:43 The Core Elements of Product Launch Formula 20:10 What Launch Tactics No Longer Work? 25:54 The Challenge Model vs. Product Launch Formula 27:19 Why People Still Swear by the Product Launch Formula 31:20 Making a Difference in Peoples Lives 34:22 The Role AI Now Plays with PLF 37:33 Adventures as a Relationship Amplifier 47:21 Why Jeff's Leaving His Business to His Kids 48:21 Designing Wealth Around Freedom 56:45 Advice for New Entrepreneurs       Watch on YouTube: https://youtu.be/T0f_WQkqEOY      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

"That injury was one of the most psychologically harrowing experiences of my career, just figuring out how to navigate that space, how to eventually see it as a superpower … if I hadn't gotten that injury, I wouldn't have been able to rebuild my body in a way that allowed me to come back a completely different athlete. I think because of all the work I had to do in the gym to address things I had never addressed my entire career, coming off of that gave me longevity."   Elite runner Laura Thweatt had a lengthy career at the top level of the sport—while running for Saucony for more than a decade, the 2:25 marathoner finished fifth in the 2020 Olympic Marathon Trials, earned three US cross country titles, and made five US teams.   But she also had many injuries, including osteitis pubis, a painful inflammation in the joint between the pubic bones. Recovery was long and difficult, but ultimately remade her as an athlete. That journey—along with other setbacks she's faced—taught her about standing up for herself, adjusting training to her needs, and practicing patience in the process.   Now, she's retired and embarking on the next phase of her career, coaching other pro runners (including New York City Marathon champion Hellen Obiri) with the On Athletics Club in Boulder. Her experiences give her credibility and competence with her athletes, helping her create a space for them to navigate injury and thrive. Looking back, she's grateful for all she went through, knowing that it brought her to a place where she can still play an important role in the sport and its future.   Resources/links: Laura's Instagram Why Do I Keep Getting Injured? Webinar Recording   A huge thank you to LEVER Movement, the exclusive sponsor of season 9 of The Injured Athletes Club podcast! They're the creators of the LEVER system, a portable, lightweight device that attaches to a treadmill to reduce your body weight. Use the code INJURED20 to get 20% off your purchase here.    You can subscribe to The Injured Athletes Club on Spotify, Apple Podcasts, Audible, Amazon Music, or wherever you get your podcasts, and if you like what you hear, please leave us a rating or a review in Apple podcasts. That helps other injured athletes find the show.   To access more resources for injured athletes: Buy Rebound: Train Your Mind to Bounce Back Stronger from Sports Injuries —now available as an audiobook! Buy Injured Athletes Club merchandise, including hoodies, stickers, patches, journals, mugs, hats, and gift cards Access webinar videos, mental rehab e-courses, and more great resources for injured athletes while supporting our work Join The Injured Athletes Club mailing list, for news and updates Join The Injured Athletes Club Facebook group, for support and camaraderie Like The Injured Athletes Club Podcast Facebook page, for the latest episodes Email us at hello@injuredathletesclub.com with questions, guest suggestions, or other feedback   DISCLAIMER: This content is for educational & informational use only and & does not constitute medical advice. Do not disregard, avoid or delay obtaining medical or health related advice from your health-care professional because of something you may have heard in an episode of this podcast. You should not rely on this information as a substitute for professional medical advice, diagnosis or treatment. Please consult with a qualified medical professional for proper evaluation & treatment. Guests who speak on this podcast express their own opinions, experiences, and conclusions, and The Injured Athletes Club podcast hosts nor any company providing financial support endorses or opposes any particular treatment option discussed in the episodes of this podcast and are not responsible for any actions or inactions of listeners based on the information presented. The use of any information provided is solely at your own risk.  

This episode is a fun one because it contains a big announcement about the future of of the pod. Spoiler alert... Brooks is involved (if the episode title didn't give it away). Drum roll please...  Brooks will continue their presenting sponsorship of Nobody Asked Us through at least LA 2028! To celebrate, we bring on Garrett Heath who is the head of sports marketing for Brooks to talk about the partnership. Des and Kara are excited to be together for this one at Brooks HQ. Before Garrett joins, they start by giving some love to Minnesota and the challenges that the community is facing there. They hope that compassion can rule the day - more of that please - and that this pod can be a fun/light respite from the news. They give short life updates and talk a little about the indoor results from the weekend. Indoor track is back and things are already fast and spicy! Then, they bring on Garrett. He gives you a background on his running (and skiing) career. He grew up in Minnesota, was NOT recruited by Kara's alma mater CU, but did have an amazing career at Stanford before signing with Brooks as a pro. He's worked his way up at Brooks and is now head of sports marketing.  Garrett shares some fun stories of his running past (beating some of the all-time greats) and then gives you some behind-the-scenes intel on sports marketing and how Brooks chooses and partners with athletes. Plus, he tells you why Brooks is exciting to support the pod with some previews of fun/new stuff coming in 2026. If that's not enough to buy some Brooks shoes, then we don't know what is! Finally, they finish with a Lever uplifting Top 5, where they also announce a fun Lever contest. You could win one! See details at the contest link below! Lever contest link: https://levermovement.com/pages/nau-giveaway-lp. Contest will be live until Friday, Feb 6th at 12 pm MT (2 pm ET). Or to go ahead and get yours: Use code NOBODYASKEDUS for 20% off here... Purchase link: https://bit.ly/4bLI2tG.  

Max talks with Rob Mark about a classic "simple mistake with big consequences" scenario: a pilot who possibly raised the landing gear handle instead of selecting flaps up during the landing roll in a Cirrus Vision Jet. The event looks minor on the surface—no injuries and the airplane stayed on the runway—but it exposes a human-factors trap that can bite any retractable-gear pilot, especially when you're trying to be quick and efficient right after touchdown. The discussion centers on the NTSB's final report for a Cirrus SF50 Vision Jet that landed at Watsonville Municipal Airport (Watsonville, California) on August 9, 2024. The pilot reported a normal approach and landing. Before touchdown, he had the flaps set to 100% and saw three green landing gear indications. Touchdown itself was uneventful. But during the landing roll—right about when braking began—the nose landing gear collapsed. Max and Rob walk through what the data showed. On short final, the airplane was properly configured: flaps at 100% and the landing gear down and locked. During rollout, both weight-on-wheels switches were briefly "unloaded," and the landing gear handle was raised and then lowered. That sequence unlocked the nose gear and allowed it to collapse. The main gear also unlocked, but it re-locked before collapsing. The probable cause boiled down to an inadvertent control selection: the pilot likely moved the gear handle instead of selecting the flap switch to 0%. From there, they unpack why this kind of error is so believable. The flap selector switch sits below the landing gear handle, and many pilots develop a post-touchdown habit of "cleaning up" quickly. Some of that comes from short-field technique: retracting flaps can put more weight on the wheels, increase braking effectiveness, and reduce stopping distance. But the exact moment you're tempted to do it is also the moment you have the least spare attention. You're still fast, directional control still matters, braking is being modulated, and you're managing the transition from flight to rollout. Add fatigue, distraction, or a slightly different cockpit flow than usual, and a wrong-control grab becomes completely plausible. A big takeaway is that landing isn't over at touchdown. Many pilots subconsciously relax as soon as the mains touch, as if the hard part is done. In reality, the landing roll is when you still have a lot of kinetic energy and limited margin for distraction. Looking down, changing configuration, or reaching for cockpit controls before you're stabilized is how small errors turn into big repair bills. Max and Rob emphasize that "post-landing tasks" are optional until the airplane is clearly under control and slowing. So what should pilots do differently? Their answer is intentionally boring: slow the flow down. On most runways there is no operational need to rush flap retraction during rollout. Keep your eyes outside, keep the airplane tracking straight, and let speed decay. If you choose to retract flaps on rollout, treat it like a checklist item, not a reflex. Touch the correct control deliberately, verify what you're touching, and use a short verbal callout ("flaps zero") before you move it. Better yet, tie configuration changes to safer triggers—below taxi speed, after exiting the runway, or after stopping and running the after-landing checklist—so you're not doing "extra tasks" while still managing high speed and directional control. They also discuss building habits that are resistant to error. If your technique is "as soon as I touch down, I do X," you're training your hands to move before your brain has finished verifying the right target. Replace that with a pause that forces confirmation, or a flow that keeps critical controls physically and mentally separated in time. The goal isn't to be fast; it's to be consistent and correct. If you're getting value from this show, please support the show via PayPal, Venmo, Zelle or Patreon. Support the Show by buying a Lightspeed ANR Headsets Max has been using only Lightspeed headsets for nearly 25 years! I love their tradeup program that let's you trade in an older Lightspeed headset for a newer model. Start with one of the links below, and Lightspeed will pay a referral fee to support Aviation News Talk. Lightspeed Delta Zulu Headset $1299NEW – Lightspeed Zulu 4 Headset $1099 Lightspeed Zulu 3 Headset $949Lightspeed Sierra Headset $749 My Review on the Lightspeed Delta Zulu Send us your feedback or comments via email If you have a question you'd like answered on the show, let listeners hear you ask the question, by recording your listener question using your phone. News Stories ForeFlight and Jeppesen announce Layoffs AOPA asks pilots to contact Congress to Support PAPA FAA makes permanent restrictions for helicopters near DCA House passes bill that would block ATC privatization Report Shows Rise in DPE Supply Super Bowl LX: What General Aviation Pilots Need to Know New glider distance record - Instagram video Stolen Plane Crashes Into Hangar FBI investigates stolen planes, one found at Auburn airport Authorities looking for couple in connection with thefts Pilot in crash near Boise charged with operating under the influence Mentioned on the ShowBuy Max Trescott's G3000 Book Call 800-247-6553 Video of the Week: Max's video showing ADS-B data for NASCAR driver crash Free Index to the first 282 episodes of Aviation New Talk So You Want To Learn to Fly or Buy a Cirrus seminars Online Version of the Seminar Coming Soon – Register for Notification Check out our recommended ADS-B receivers, and order one for yourself. Yes, we'll make a couple of dollars if you do. Get the Free Aviation News Talk app for iOS or Android. Check out Max's Online Courses: G1000 VFR, G1000 IFR, and Flying WAAS & GPS Approaches. Find them all at: https://www.pilotlearning.com/ Social Media Like Aviation News Talk podcast on Facebook Follow Max on Instagram Follow Max on Twitter Listen to all Aviation News Talk podcasts on YouTube or YouTube Premium "Go Around" song used by permission of Ken Dravis; you can buy his music at kendravis.com If you purchase a product through a link on our site, we may receive compensation.

In this Omni Talk Retail interview, recorded live from FMI 2026 at the Simbe booth, Chris Walton and Anne Mezzenga speak with Julian Mintz, VP of Sales at Albertsons Media Collective, about how retail media is evolving and what brands are looking for next. Julian shares how Albertsons Media Collective is leveraging national scale, local banner strength, and true omnichannel reach to help brands connect with shoppers from the couch all the way to checkout. The conversation explores why in store media is moving into the spotlight, how measurement and closed loop attribution are shaping brand confidence, and what it takes to align media, merchandising, and promotion into a single strategy. Julian also discusses how Albertsons works with CPG partners to break down silos between traditional media, shopper marketing, and retail media, and why education and internal collaboration are critical to driving unit sales and long term growth. Key Topics Covered - What differentiates Albertsons Media Collective in a crowded retail media landscape - How Albertsons defines true omnichannel reach - Why in store media is still early but gaining momentum fast - The role of measurement and closed loop attribution in brand adoption - Aligning media, merchandising, and promotion for better outcomes - Breaking down silos between brand, agency, and shopper budgets - How technology enables precision across banners and demographics Stay tuned to Omni Talk Retail for continued coverage from FMI 2026, recorded live from the Simbe booth in the FMI Tech section. #FMI2026 #AlbertsonsMediaCollective #RetailMedia #InStoreMedia #GroceryRetail #RetailTechnology #Omnichannel #RetailLeadership #OmniTalk

In 2022, nonprofit neighborhood groups, backed by Silicon Valley billionaires, helped recall a progressive district attorney in San Francisco. What happened next would change the country.  In Part One of What Tech Wants, Lever Time's investigation into why Silicon Valley is buying our democracy, producer Ariella Markowitz uncovers how a local experiment unlocked a new formula for political power. Get ad-free episodes, bonus content and extended interviews by becoming a member at levernews.com/join. To leave a tip for The Lever, click here. It helps us do this kind of independent journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

New campaign finance reports just released show a combined $9 million coming in for both Senator Michael Bennet and Attorney General Phil Weiser's gubernatorial campaigns. But where all that money is flowing from is a little murky. David Sirota, editor in chief of The Lever, joins host Bree Davies to dig into the dark money dirt, as well as President Trump's recent meddling in Colorado's attempt to cap credit card interest rates and the financial fallout from the recent Telluride ski patrol strike.  Bree mentioned a post from the ski blog Peak Rankings and The Lever's excellent podcast and newly released book, Master Plan. Sirota talked about the Clean Campaign Act of 2019.  What do you think about Sirota's dark money loophole proposal? Should legislators close it? We want to hear from you! Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418 For even more news from around the city, subscribe to our morning newsletter Hey Denver at denver.citycast.fm. Follow us on Instagram: @citycastdenver Chat with other listeners on reddit: r/CityCastDenver Support City Cast Denver by becoming a member: membership.citycast.fm Looking to advertise on City Cast Denver? Check out our options for podcast and newsletter ads at citycast.fm/advertise

In this post-pod discussion, Vassilis and Marc unpack the biggest ideas from their recent conversation with Dale Harrison on The Only Growth Lever Marketers Control — and what those ideas actually mean for marketers in practice.They explore a critical but often uncomfortable distinction: revenue growth is not the same as real growth. When categories expand, tides rise for everyone — but that doesn't mean brands are gaining market share, competitive advantage, or long-term resilience.This episode digs into why marketers over-index on revenue and ROI, why market share is harder (but more honest) to use as a growth signal, and why a huge part of marketing's job is simply not screwing things up. The discussion also reframes advertising as both an offensive and defensive investment, emphasizing the role of creative effectiveness, mental availability, and protecting existing demand — not just chasing new sales.If you've ever been told to “just grow revenue” without clarity on what growth actually means, this episode is for you.Topics covered:Why revenue growth can mask stagnationMarket share vs. revenue: why they're not interchangeableThe danger of confusing category growth with brand growthWhy marketers are often rewarded for being “in the right boat at the right time”Advertising as demand protection, not just demand creationThe three levers marketers actually have (and why they're mostly equalized)Creative effectiveness as the only real multiplierWhy “don't screw it up” is an underrated marketing strategyHow to think about growth accelerants and external shocksWhy long-term success depends on solving for the 95%, not the 5%Timestamps00:00 – Introduction02:00 – Revenue vs. Growth: The Core Misunderstanding - Why increasing revenue doesn't automatically mean a brand is growing — and why market share matters.05:00 – Category Growth, Timing, and the Illusion of Marketing Genius - How external forces (COVID, category expansion, timing) create false signals of success.08:30 – Market Share Is Hard (But More Honest) - Why market share is rarely reported, difficult to measure, and still the most truthful growth signal.11:30 – Advertising as Protection, Not Just Growth - Why a major part of marketing's job is maintaining demand and preventing decline.14:30 – The Three Levers Marketers Actually Control - Spend, creative effectiveness, and media quality — and why none are silver bullets on their own.17:00 – The Real Takeaway: Don't Screw It Up - Creative quality, mental availability, and being ready when growth accelerants appear.19:30 – Final Reflections and Close - What marketers should do differently on Monday morning.19:25 – Final reflections and closing thoughts

Pour démarrer 2026, je vous propose le récit d'un chantier exceptionnel : la 1ère partie d'un épisode qui va se faire en deux temps, tellement ce chantier est grand... Ninon et Thomas, ont choisi de surélever un immeuble en plein Paris, en plein cœur du 11ème arrondissement, et de lui ajouter non pas un... mais 2 étages !

Energy represents one of the largest and most manageable cost centers for water and wastewater utilities—accounting for 10–40% of operating budgets. Unlike other operational expenditures like labor, utilities can modify the amount of energy used and how much it costs by choosing the right combination of technologies. As electricity demand in the global water sector is projected to reach 4–8% of total global consumption by 2040, utilities face mounting pressure to reduce costs, manage volatility, and meet carbon reduction targets. In this episode, Bluefield senior analyst Maria Cardenal joins host Reese Tisdale to discuss findings from a new global report on energy optimization across water and wastewater operations. The conversation covers: Where the biggest savings lie: Pump optimization and aeration control represent 70–80% of total energy consumption, with digital solutions delivering 15–40% energy savings and payback periods as short as 2–3 months Regional adoption patterns: Why Europe is leading through regulatory mandates like the EU Urban Wastewater Treatment Directive, while North America remains ROI-driven with uneven uptake The technology shift: How utilities are moving from hardware-first approaches to software-led optimization built on AI, digital twins, and advanced analytics Hidden benefits beyond energy bills: Extended asset life, deferred capital expenditures, and reduced maintenance costs that often represent the largest financial returns If you enjoy listening to The Future of Water Podcast, please tell a friend or colleague, and if you haven't already, please click to follow this podcast wherever you listen. If you'd like to be informed of water market news, trends, perspectives and analysis from Bluefield Research, subscribe to Waterline, our weekly newsletter published each Wednesday. Related Research & Analysis: Energy Optimization for Water Utilities: A Digital Playbook for Cost and Carbon Reduction

Most brands do not grow. Despite the industry's obsession with "growth porn," relative market share remains remarkably stable over decades. In this episode, Dale Harrison—physicist, former CFO, and consultant—joins Marc and V to dismantle the illusion of marketing-driven growth. He argues that most "hockey stick" curves are the result of external technological innovations or massive capital injections, not tactical marketing genius.For the mid-to-senior marketer, the reality is stark: your Reach is largely "locked" by your current market share and budget. This leaves you with a singular, high-stakes variable to manipulate: Creative Effectiveness. We explore why 90% of a campaign's success relies on reach you often can't control, and why your only move is to ensure your creative isn't "pissing away" the precious budget you do have.Key TakeawaysThe Reach Limiter: 90% of effectiveness is driven by Reach (IPA data), but reach is a function of cash. Unless you have $700M in venture capital (like Warby Parker), your reach is capped by your existing revenue.The Price-to-Value Ratio: Real growth happens when technology drops the cost of a solution by 10x–100x (e.g., the iPod or Electronic Spreadsheets). Marketing merely rides the "rising lake" of these disruptions.The Zero Choice Rule: There is no statistical correlation between what a consumer bought last time and what they will buy next. Loyalty is a probability distribution, not a behavior to be "built."Creative as the "Last Resort": Because you cannot outspend the incumbent, you must out-think them. Creative is the only lever that can multiply your limited reach.Timestamps & Chapters02:00 – Why growth is the exception, not the rule.03:15 – Revenue Growth vs. Market Share Growth: Knowing the difference.08:30 – The "Rising Lake" Effect: How external factors mask marketing performance.13:45 – Case Study: How the iPod changed the price-to-value ratio of music.22:50 – Warby Parker and the $700M "Share of Voice" shortcut.31:10 – Creative: The only lever marketers actually control.38:55 – Deconstructing the Loyalty Myth and the "Zero Choice Rule."46:20 – The "Shape of Loyalty": Why market share is so stable over decades.51:30 – Practical Application: How to stop "pissing away" your limited budget.About the GuestDale Harrison is a strategy consultant and former CFO with a background in physics. He is known for "slaying marketing's sacred cows" by applying mathematical rigor and evidence-based principles to B2B and B2C strategy. His work focuses on market dynamics, the limits of loyalty, and the mathematical reality of brand growth.Reference Links Ehrenberg, A. S. C. (1988). Repeat-buying: Facts, theory and applications (2nd ed.). Oxford University Press.Harrison, D. (2024). The shape of loyalty: Why market share remains stable. LinkedIn Strategy Series.Sharp, B. (2010). How brands grow: What marketers don't know. Oxford University Press.Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. SAGE Publications.

Aujourd'hui, on vous emmène en Afrique du Sud, au cœur du Drakensberg, là où vit notre invitée, Sophie.Mais avant, Sophie travaillait dans la finance à Paris. Des journées à rallonge. Du béton. Du bruit. Et puis à 45 ans, enceinte, elle dit stop.Avec son compagnon, ils vendent tout et partent chercher un lieu en Afrique du Sud. Trois ans de repérages, de visites, de doutes… jusqu'au jour où ils voient un lodge accroché à une falaise, loin du tourisme de masse, au cœur d'une réserve zouloue.. Et là : c'est évident. Ce sera leur endroit.Onze ans plus tard, ils vivent toujours là, à Esiweni, au milieu des Big Five, avec les imprévus de la brousse, les traces de lions le matin… Dans cet épisode, Sophie raconte une aventure de vie incroyable, faite de rencontres, de défis, d'improvisation… mais surtout de joie : la sensation d'être enfin à sa place, de vivre au rythme de la nature, et de se dire chaque matin : “On a fait le bon choix.” Elle raconte aussi "le vrai", à savoir les débuts sans internet, les meubles qui n'arrivent pas, les clients qui débarquent alors qu'il n'y a “rien”, l'adaptation à une autre culture… Une rencontre incroyable qu'on a adoré et on espère que l'épisode vous plaira tout autant !Belle écoute.Un podcast produit et réalisé par Sakti Productions & Beau Voyage

Christian ; Follower of GOD Servant of CHRIST        Decorated Combat Veteran; U.S. Marine Corps Urban Warfare Instructor;       S.R.T. Commander Active Shooter Response Team Law Enforcement Los Angeles Police (L.A.P.D.) Police Officer / Fugitive RecoveryF.B.I. Instructor N.R.A Instructor Competition Shooter; Multi Time State Rifle Pistol Champion Hunting; Life Long Hunter Proffessional Hunter and Guide Private Security Contractor; Several Agencies,  Current.Patreon https://bit.ly/3jcLDuZGOD Provides JESUS SavesBecome a supporter of this podcast: https://www.spreaker.com/podcast/gunfighter-life-survival-guns-tactical-hunting--4187306/support.Have a Blessed Day This episode includes AI-generated content.

Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name. Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it's one of the easiest, highest-leverage experiments in marketing. They also explain why testing tiny changes teaches you more than big rewrites, how to personalize titles for different audiences, and why most content fails at the hook before anyone even sees the value. If you want a faster path to better conversions without rebuilding everything, start with the title. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

This week we starts things off by discussing zone 2 training, how to be a good time trialist, polarised training with high volume and ERG mode on the trainer. We then talk about food & diet for a little bit before a short but interesting discussion of what is the most important run session of the week. And, as always, we finish the show off by reading and responding to your Spotify comments! Nord VPN:Take advantage of a great deal with Nord VPN use the code triathlonhour or visit nordvpn.com/triathlonhour to get a huge discount in the 2 year plans PLUS 4 extra months! It is risk free with Nord's 30 days money back guarantee! Precision: Use the code TTH25 to get 15% off your first order with Precision at  Precision Fuel & Hydration  or subscribe to the Patreon and access the link that will save you 20% on every order, not just your first Patreon Pillar: Use the code TTH to get 15% off your first order with Pillar Performance at Pillar Performance or use  The Feed  for North American customers Lever: Use the code TTH for 20% off your Lever system  Lever Listen to the AFTER HOURS podcast on Patreon here - CLICK HERE  

As private investment companies encroach upon youth sports, how does that hurt the players — and their families? As Lever reporter Luke Goldstein discovered, there's more at stake than just higher prices.  Today on Lever Time, David Sirota tells the story of how a Lever investigation into a shocking claim prompted a national outcry, one that led to a small but mighty victory against Black Bear Sports Group, one of the youth sports kingpins calling the shots. Read Luke Goldstein's reporting mentioned in the episode here and here.  Click here for a full transcript of the episode. Get ad-free episodes, bonus content and extended interviews by becoming a member at levernews.com/join. To leave a tip for The Lever, click here. It helps us do this kind of independent journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

>> Répondez à l'étude 'CMO & Marketing 2026: priorités, arbitrages et nouveaux équilibres' et recevez les résultats en priorité

In this episode of Making Risk Flow, host Jake Harding speaks with Evgeny Aleksandrov, Founder and CEO of PilotBird, about why claims accuracy, and not speed, is the biggest lever in modern insurance. Evgeny explains how open-source intelligence and lifestyle analytics help insurers validate claims earlier, uncover organised fraud networks, and avoid costly post-payout recovery. The conversation explores how curated data can mislead adjusters, why a “trust and verify” approach is essential, and how early-lifecycle intelligence delivers outsized returns, often 14–56x ROI. They also discuss how better data tools improve adjuster satisfaction and retention, and what insurers must do to responsibly adopt emerging data sources at scale to future-proof their risk infrastructure.Fan Mail: Got a challenge digitizing your intake? Share it with us, and we'll unpack solutions from our experience at Cytora.To receive a custom demo from Cytora, click here and use the code 'Making Risk Flow'.Our previous guests include: Bronek Masojada of PPL, Craig Knightly of Inigo, Andrew Horton of QBE Insurance, Simon McGinn of Allianz, Stephane Flaquet of Hiscox, Matthew Grant of InsTech, Paul Brand of Convex, Paolo Cuomo of Gallagher Re, and Thierry Daucourt of AXA.Check out the three most downloaded episodes: The Five Pillars of Data Analytics Strategy in Insurance | Craig Knightly, Inigo 20 Years as CEO of Hiscox: Personal Reflections and the Evolution of PPL | Bronek Masojada Implementing ESG in the Insurance and Underwriting Space | Simon Tighe, Chaucer, and Paul McCarney, Moody's

In this episode of Better Business, Better Life, Debra Chantry-Taylor is joined by Justine Parsons, founder of Your VA and The Lever, to explore the pivotal shift from managing a business to truly leading one. Justine shares her 27-year journey of building a virtual assistant business from the ground up, growing a team of more than 50 people, and eventually realising that success should not mean constant reactivity, exhaustion, or being needed for every decision. Together, Debra and Justine unpack the moment many founders face where the business works, but the role they are playing no longer does. The conversation dives into the emotional and practical challenges of stepping out of day to day management, trusting others to lead, and redefining what success looks like beyond revenue and growth. Justine reflects the importance of external support, mentorship, and frameworks like EOS in helping her create clarity, build a strong leadership team, and put the right people in the right seats. This episode is a powerful reminder that businesses are meant to serve their owners, not consume them. If you are feeling stuck in the weeds, questioning your role, or sensing it is time to move from managing to leading, this conversation will help you see what is possible on the other side. CONNECT WITH DEBRA:         ___________________________________________         ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►Connect with Debra: debra@businessaction.com.au ►See how she can help you: https://businessaction.co.nz/ ►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/ ___________________________________________ JUSTINE'S DETAILS: ►Justine Parsons – LinkedIn: https://nz.linkedin.com/in/justineparsons ►The Lever – Website: https://thelever.co.nz/ Episode 254 Chapters:   00:00 – Introduction 00:35 – Transitioning from Manager to Leader 03:24 – Challenges and Solutions with EOS 05:32 – Personal Success and Business Balance 08:43 – The Role of Leadership and Management 18:45 – Building a Strong Leadership Team 47:38 – The Journey to Becoming a Leader 48:03 – The Impact of EOS on Business Growth 48:32 – The Role of External Support in Business Success 50:54 – The Importance of Trust and Accountability 51:08 – The Journey to Personal and Business Freedom

Jack, Vicky, Appo & Greg are back together again and they've each brought a controversial opinion to share with you & discuss. They also do their 2026 triathlon in's and out's, give some training highlights from the past week, the next round of 2026 predictions and finish the episode by reading your Spotify comments. Nord VPN:Take advantage of a great deal with Nord VPN use the code triathlonhour or visit nordvpn.com/triathlonhour to get a huge discount in the 2 year plans PLUS 4 extra months! It is risk free with Nord's 30 days money back guarantee! Precision: Use the code TTH25 to get 15% off your first order with Precision at  Precision Fuel & Hydration  or subscribe to the Patreon and access the link that will save you 20% on every order, not just your first Patreon Pillar: Use the code TTH to get 15% off your first order with Pillar Performance at Pillar Performance or use  The Feed  for North American customers Lever: Use the code TTH for 20% off your Lever system  Lever

The Lever reports that Trump's removal of Nicolás Maduro could tilt international court proceedings and provide a windfall to corporate plaintiffs.

Vi er vågnet til en ny verdensorden, den hegemoniske æra, sov i fuld tracksuit som Maduro, mens international lov og regler ryger over på en ny spilleplade, den ærligste pressekonference nogensinde, en spids militær operation i Venezuela på 43 sekunder. “Vi kan slukke lys. Alt lys.” Det er showbiz på tv, lige indtil det er fængsel, “This is deadly serious about the oil.”, vi har hidkaldt Peter Viggo Jakobsen, Venezuela – en uopdaget skat af råstoffer, folkeretten er, hvad USA synes, folkeretten er, USA lufter annekteringen af Grønland igen, Mette Frederiksen deler checks ud til folket, Storbritannien sætter ind mod usunde reklamer, den første kendte kamel er død, Hold ud. Hold ud. Hold ud. Vent til marts med dit nytårsforsæt og Aarhus er stadig bar' – som et utopia.Få 30 dages gratis prøveperiode (kan kun benyttes af nye Podimo-abonnenter) - http://podimo.dk/hgdg (99 kroner herefter)Værter: Esben Bjerre & Peter FalktoftRedigering: PodAmokKlip: PodAmokMusik: Her Går Det GodtInstagram:@hergaardetgodt@Peterfalktoft@Esbenbjerre

The whole gang is back together this week to talk about training for 2 hours straight! So much training chat is covered in this episode it's almost impossible to describe it all - but we can guarantee your inner training nerd will love this one. As always there's plenty of fun & laughs along the way too. Nord VPN:Take advantage of a great deal with Nord VPN use the code triathlonhour or visit nordvpn.com/triathlonhour to get a huge discount in the 2 year plans PLUS 4 extra months! It is risk free with Nord's 30 days money back guarantee! Precision: Use the code TTH25 to get 15% off your first order with Precision at  Precision Fuel & Hydration  or subscribe to the Patreon and access the link that will save you 20% on every order, not just your first Patreon Pillar: Use the code TTH to get 15% off your first order with Pillar Performance at Pillar Performance or use  The Feed  for North American customers Lever: Use the code TTH for 20% off your Lever system  Lever

Key Takeaways Florida 70.3 Success: Danny's 3rd place AG finish (2:16 bike, 1:34 run) validated a marathon-focused training block, proving high run volume can maintain bike fitness. Houston Marathon Goal: The primary goal is a sub-3:00 marathon in Houston to secure a Boston qualifier (BQ) for the 45-49 age group (target: 3:07:30 to beat the ~7.5 min cutoff). Injury Management: A knee injury from high run volume was resolved with a fluid drain and cortisone shot. The Lever system was discussed as a key tool for injury prevention. Top Guns Update: The team has grown to ~60 athletes and partnered with Mauna for new kits. Ironman Marketing is producing a feature on the club. Florida 70.3 Race Report Context: The race served as a final 70.3 of the year, integrated into a marathon-focused training block with low triathlon specificity. Training Block: Run: 4 weeks at 50+ miles/week, followed by 4 weeks at 60+ miles/week. Bike: 5x/week, mostly easy Zone 1/2 rides (~190 watts). Swim: 1x/week (~3-4k yards) to maintain "feel for the water." Race Execution & Results: Swim: 28:00 (faster than expected on a slow, M-shaped course). Bike: 2:16:00 (avg. 270 watts) on a fast but not flat course. Strategy: Rode 5 bpm below normal 70.3 heart rate (145 bpm vs. 150 bpm) to conserve energy. Run: 1:34:00. Strategy: Ran at goal marathon heart rate (~150 bpm) instead of pace due to heavy legs. Outcome: The high run volume provided significant durability, preventing the usual second-half fade. Overall: 3rd place AG, ~30th overall. Marathon Training & Injury Management Houston Marathon Goal: Sub-3:00 to secure a Boston qualifier. BQ Target: 3:15:00. Effective Target: ~3:07:30 to beat the typical ~7.5 min cutoff. Pacing: Recent 4x3k workout at goal HR (~150 bpm) yielded ~6:40/mile pace. Knee Injury: Cause: Fluid buildup from high run volume. Resolution: 30 cc fluid drain + cortisone shot. Recovery: Resumed training 5 days post-procedure with no issues. Lever System: Recommendation: Use as an injury prevention tool to add unweighted run volume. Comparison to Alter-G: A cost-effective alternative that also helps with hip stability. Top Guns Team Update Growth: Roster now at ~60 athletes. Partnership: New apparel deal with Mauna. Media: Ironman Marketing is producing a feature on the club. Florida 70.3 Performance: World Slots: Matt Schuster and Tony Park qualified for the 70.3 World Championship in France. Slot Decision: Danny passed on his slot, citing the high cost (~$1,200) and low likelihood of attending. Coming Up! Danny: Execute the Houston Marathon on January 19, targeting a sub-3:00 finish. Consider purchasing a Lever system for injury prevention. Colin & Danny: Resume consistent podcast recordings in 2026. Dedicate the next episode to Colin's health and triathlon return.

Äntligen konspirationsteorier! Jonna dyker ner och berättar hur hon ser världen. Men Epstein har hon aldrig hört talas om. Var Covid gjord av eliten för att styra folket? Finns det en värld inne i jordens mitt? * Det här är ett gammalt avsnitt från Podme. För att få tillgång till Podmes alla premiumpoddar samt fler avsnitt från den här podden, helt utan reklam, prova Podme Premium kostnadsfritt. *

Pendant les fêtes, prendre une pause dans son entraînement pour se reposer : est-ce indispensable ou la pire décision pour un coureur ? Dans cet épisode, Guillaume & Stéphane Diagana explorent un sujet qui divise : les coupures annuelles. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

This weeks podcast is massive. We start with off season/pre season training tips, tricks and secrets along with some good old fashioned training discussion. We then reflect on the 2025 triathlon season + do our own keep doing, start doing, stop doing for 2026. Then it's on to the first ever edition of The Pretendies, the most prestigious award show in triathlon before finishing the last episode of 2025 by reading and responding to your Spotify comments. Nord VPN:Take advantage of a great deal with Nord VPN use the code triathlonhour or visit nordvpn.com/triathlonhour to get a huge discount in the 2 year plans PLUS 4 extra months! It is risk free with Nord's 30 days money back guarantee! Precision: Use the code TTH25 to get 15% off your first order with Precision at  Precision Fuel & Hydration  or subscribe to the Patreon and access the link that will save you 20% on every order, not just your first Patreon Pillar: Use the code TTH to get 15% off your first order with Pillar Performance at Pillar Performance or use  The Feed  for North American customers Lever: Use the code TTH for 20% off your Lever system  Lever

In this episode of the Creator Method Podcast, host Rachel Ostro sits down with Alexa Tepperman and Aja Zylberberg, the creative force behind some of Creator Method's most impactful summits and in-person experiences. As the founders of Duet Events, Alexa and Aja bring years of experience designing events that blend strategy, creativity, and human connection to build rooms that actually drive growth. Together, Rachel, Alexa, and Aja unpack why events are one of the most underrated growth tools for creators and founders today. They break down why events are often overcomplicated, what creators get wrong about scale and budget, and how starting small with intention can lead to outsized impact. The conversation examines the distinction between events that merely appear impressive and those that genuinely foster trust, community, and lasting business value. Alexa and Aja pull back the curtain on what really goes into planning high-impact experiences, from guest curation and staffing to timelines, budgets, and brand perception. They explain how events can open doors to partnerships, shift how brands view creators, and serve as powerful content engines that fuel growth long after the event ends. The episode also explores entrepreneurship, motherhood, balance, and how life experiences shape the way Alexa and Aja approach both business and creativity. If you're a creator or founder thinking about bringing your community offline, this conversation offers a clear, strategic framework for doing it with confidence and intention. Apply for Creator Method:https://creatormethod.com/ Follow Creator Method on Instagram:https://www.instagram.com/creator.method/ Listen on Spotify:https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7 Timestamps 00:00 Why Creators Are Sleeping on Events 02:00 Alexa & Aja's Origin Story 06:00 What Makes Creator Method Events Different 09:00 Small Events vs Big Summits 13:00 Why Events Build Trust Faster Than Content 17:00 Guest Curation & Human Connection 22:00 Turning Events Into Real Business ROI 27:00 How Brands See Creators After Events 32:00 What Makes an Event Feel Premium 38:00 Common Event Mistakes Creators Make 44:00 Capturing Events for Long-Term Growth 50:00 How to Start Your First Creator Event 56:00 Final Takeaways on Building Rooms With Intention Follow Rachel Ostro: https://www.instagram.com/rachostro?igsh=cXpwZjltdnZtYmds Follow Alexa Tepperman: https://www.instagram.com/alexatepperman?igsh=eGppZnN5dWJpYWox Follow Aja Zylberberg: https://www.instagram.com/ajazylberberg?igsh=MW92eGpuMGg2ajgxNA==

Points of Interest00:00 – 01:38 – Introduction: Marcel welcomes agency legal specialist Sharon Toerek, highlighting her long track record in the industry and setting the stage with a discussion about how quickly the agency world is changing.01:38 – 02:45 – Framing the AI Legal Conversation for Agencies: They position the core topic of the episode as the legal implications of AI adoption inside agencies, especially when serving enterprise clients with sensitive data and heightened risk concerns.02:45 – 05:03 – The Two Biggest AI Risk Buckets: IP and Data Privacy: Sharon identifies intellectual property and data privacy as the top two legal risk areas agencies must consider when using generative AI in strategy, creation, and data manipulation.05:03 – 08:11 – IP Infringement, Ownership, and Contract Clarity: She explains how generative AI can inadvertently infringe on others' IP, complicate ownership of deliverables, and increase the need for explicit AI usage and ownership language in MSAs and SOWs.08:11 – 10:23 – Agency-Created IP and Contractor Use of AI: Sharon explores the risks of building agency-owned IP with AI when ownership is uncertain, and stresses the importance of knowing how contractors use AI so their work aligns with promises made to clients.10:23 – 15:11 – The State of Case Law and Fair Use Signals: They discuss how little case law exists around AI, what early decisions suggest about training data and fair use, and why we still do not know how much human contribution is needed to secure protectable IP.15:11 – 18:26 – Blurring Lines Between Human and Machine-Created Work: Marcel and Sharon reflect on how modern creative tools embed AI in everyday workflows, making it harder to distinguish human-made from machine-generated content for legal and practical purposes.18:26 – 22:40 – A Practical Playbook for Reducing AI Legal Risk: Sharon outlines concrete steps agencies can take now: have AI conversations with clients, update contracts, understand tool terms, set internal and external AI policies, and right-size risk based on audience scale.22:40 – 26:05 – Where Insurance Fits in the AI Risk Equation: They examine how general liability, E&O, and cyber policies currently treat AI-related issues, and why insurers are likely to carve out or slowly add AI-specific coverage as risks and profits emerge.26:05 – 30:31 – Market Volatility, AI Shock, and Rising Agency M&A: Sharon connects AI disruption, economic uncertainty, and geopolitical tension to a surge in small and mid-size agency deals, noting many founders are simply tired of reinventing their businesses again.30:31 – 35:40 – IP as a Lever in Exits and Next Career Moves: She makes the case that agencies who develop and package their own IP create more options in M&A, whether selling IP separately, splitting the business, or using it to launch the next chapter of their careers.Show NotesInnovative Agency PodcastWebsite: legalandcreative.comLinkedIn - Sharon ToerekM&A Webinar Replay with SharonLove the PodcastLeave us a review here. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this days before Christmas episode, we talk central Mississippi rutting deer, old lever action rifles, slip or still hunting, and what has caused the severe decline in quality of duck hunting in Mississippi. Check it out! 

In this episode, Dr. Sanjai Nagendra and Cameron Thomason of Labcorp discuss how lab stewardship is evolving into a systemwide strategy to improve quality, control costs, and support population health through data, analytics, and cross functional leadership alignment.This episode is sponsored by Labcorp.

Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses. With experience scaling Codecademy from $10M to $50M in revenue and leading product teams at Uber and Diligent, Dan brings a product-led, ROI-first perspective on pricing. This episode culminates in one of the most actionable subscription pricing tactics you'll hear: how to price annual plans based on actual monthly retention, not industry norms.  If you work in SaaS, consumer subscriptions, or any recurring-revenue business, this episode offers practical insights you can test immediately.   Why You Have to Check Out Today's Podcast: Learn the annual pricing tactic that dramatically increases LTV and cash flow by aligning plan discounts to real retention behavior. Understand why subscription growth is constrained more by monetization systems than acquisition and where hidden revenue leaks live. Discover how product, pricing, and payment mechanics quietly shape retention long after customers click "Subscribe".   "If you know your average retention rate within monthly plans, and most of your users are in monthly plans, you price your annual plan to be like one or two months more than your monthly retention rate." – Dan Layfield   Topics Covered: 00:45 - How Dan Got Into Pricing. Dan shares how pricing became a key growth lever while scaling Codecademy and why monetization matters more as products mature. 01:10 - Scaling Subscription-Based Businesses. Dan shares lessons from scaling Codecademy's subscription business and why pricing becomes critical as companies grow. 05:12 - Subscription Pricing and Retention Strategies. How pricing decisions influence retention length and why subscription pricing must reflect real user behavior. 09:11 - Retention Challenges in Subscription Businesses. The difference between short-term and long-term retention products and why under-12-month subscriptions require different strategies. 11:32 - Subscription Product Strategies. Time to value versus time to success, and how product design affects lifecycle length and churn. 17:02 - Monetization Strategies in Subscription Businesses. What monetization really includes beyond price, from paywalls to upsells, renewals, and payment recovery systems. 19:45 - Checkout Flow Optimization Strategies. Why small checkout improvements deliver outsized ROI and how minor friction quietly suppresses revenue. 23:22] AI's Impact on Consumer Products. Why AI adoption is slower in consumer subscriptions than B2B SaaS and where future disruption may emerge. 26:30 - Annual Plan Pricing Strategy. Dan explains the monthly-to-annual pricing approach that boosts LTV, improves cash flow, and increases commitment. 29:31 - Key Subscription Product Insights. Final reflections on retention, monetization levers, and where subscription companies should focus first for growth.   Key Takeaways: "This is one of the few tides that lifts all boats in subscription products. It makes payment processing easier. You collect cash up front. Those users psychologically commit to the product more." – Dan Layfield "If you're retaining users for four months on average, change your annual plan discount rate to be 50%. So they're paying for six months up front." – Dan Layfield "...if you look at any of the big consumer products that discount more than 10 to 20% annual plans, you can kind of guess their monthly retention rate." – Dan Layfield   People & Resources Mentioned: Codecademy – Subscription growth case study Uber Eats – Marketplace product experience Subscription Index – Dan's subscription monetization resource Stripe / App Store Billing – Payment and dunning challenges in subscriptions   Connect with Dan Layfield: Website: https://subscriptionindex.com LinkedIn: https://www.linkedin.com/in/layfield/    Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving Email: mark@impactpricing.com  

Alors que les fêtes de Noël approchent, la mobilisation des agriculteurs faiblit en cette fin de semaine. Mais dans le sud-ouest certains ne veulent pas entendre parler de trêve de NoëlHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

We have reached the end of the year. The bells have stopped ringing, the wrapping paper is in the bin, and we are standing on the threshold of the "Morning After." In this final Thinking Out Loud of 2025, we explore the art of survival through three powerful metaphors: The Dance, The Drift, and The Lever. We travel to Argentina to see an orderly teach a paralyzed woman that she can still lead; we float down the Amazon to discover that being lost is sometimes the only way to be found; and we stand at a well in Kenya to learn why peace is physically heavy. We ask the difficult questions: Are we tourists in our own lives, or are we pilgrims? Does the music stop just because our legs do? And what happens when we realize that the handle of survival is too heavy to lift alone? Join me for one last reflection before we turn the page to 2026.

In this episode of the Thread Podcast, Justin Vandehey interviews Benjamin Roach, Director of Revenue Operations at Optio Incentives, to explore what it takes to build RevOps in the equity compensation and incentives space. Ben shares his “traditional” path from sales into RevOps, why he deliberately took a step back into a junior ops role, and how getting technical became a career unlock.They dig into the complexities of selling and operating in equity management—where revenue can include ARR, transactional fees, and services, and where buyers span CFOs, CHROs, legal, and finance. Ben also shares his point of view on AI: where it can help participants and admins get fast answers, and why data quality and human oversight still matter. The episode closes with career advice for aspiring RevOps leaders and how to learn the craft.Key topics coveredWhy Ben moved from sales → RevOps (and why he “took a step back” to level up)Equity compensation complexity: strike price, taxes, vesting, global complianceHow Optio's GTM motion sells “trusted partner + tech,” not just softwareMeasuring growth in equity management beyond traditional ARRAI in equity management: where it's useful today and where it's riskyCareer advice: become technical, stay curious, build a broader toolbeltMemorable moments / quotable lines“Stock options… were unknown to me. You get handed them and think, maybe one day I'll make money.”“AI is only as good as your data models.”“Don't be scared to take a step backwards.”“RevOps wears so many hats—you need a lot of tools on your toolbelt.”Chapters (suggested)00:00 – Welcome + Ben's intro 01:00 – From sales to RevOps (and why he took a step back) 02:10 – Why the equity/incentives space pulled him in 03:30 – Aligning finance, HR, and revenue metrics 04:45 – Why revenue isn't just ARR in equity management 05:30 – Simplifying a complex story for CFOs/CHROs/legal 06:55 – Global compliance + product readiness constraints 09:00 – AI in equity: what it can and can't do (yet) 11:05 – Career advice for aspiring RevOps leaders 13:45 – Plug: Optio + how to connect with Ben

Farven vendte tilbage i investorernes kinder efter en omgang muligvis mangelfulde, men dog bedre end ventet inflationstal fra USA, men om det er nok til at levere et gedigent jule-rally, står fortsat hen i det uvisse. Millionærklubben slutter ugen af med et temperaturtjek på markedsstemningen og klubbens to faste forvaltere, Lau Svenssen og Lars Persson, svarer på spørgsmål fra lytterne. Vært: Bodil Johanne GantzelSee omnystudio.com/listener for privacy information.

Are we wasting our talents on meaningless jobs? Should our career choices reflect our morals? Author and historian Rutger Bregman thinks so. He argues that the most talented people in America are stuck in a real-life version of the movie Office Space  — and that we should be trying to solve the world's biggest problems instead.  Today on Lever Time, David Sirota sits down with Bregman to ask: When did we lose our moral ambition? Are we greedy, cynical, or are we just trying to escape an ever-increasing affordability crisis?   Click here to learn about Bregman's book, Moral Ambition: Stop Wasting Your Talent And Start Making A Difference. For a transcript of this episode, click here. Get ad-free episodes, bonus content and extended interviews by becoming a member at levernews.com/join. To leave a tip for The Lever, click here. It helps us do this kind of independent journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

Business Security Weekly is well aware of the cybersecurity hiring challenges. From hiring CISOs to finding the right skills to developing your employees, we cover it weekly in the leadership and communications segment. But this week, our guest interview digs into the global cybersecurity hiring trends. Jim McCoy, CEO at Atlas, joins Business Security Weekly to share his expertise on the global workforce needs in the 160 countries where Atlas provides direct Employer of Record services. From CISO hiring to where to build security teams, Jim will help us navigate the cybersecurity hiring challenges most organizations face. In the leadership and communications segment, CISOs, CIOs and Boards: Bridging the Cybersecurity Confidence Gap, Rethinking the CIO-CISO Dynamic in the Age of AI, Transparent Leadership Beats Servant Leadership, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-426

Business Security Weekly is well aware of the cybersecurity hiring challenges. From hiring CISOs to finding the right skills to developing your employees, we cover it weekly in the leadership and communications segment. But this week, our guest interview digs into the global cybersecurity hiring trends. Jim McCoy, CEO at Atlas, joins Business Security Weekly to share his expertise on the global workforce needs in the 160 countries where Atlas provides direct Employer of Record services. From CISO hiring to where to build security teams, Jim will help us navigate the cybersecurity hiring challenges most organizations face. In the leadership and communications segment, CISOs, CIOs and Boards: Bridging the Cybersecurity Confidence Gap, Rethinking the CIO-CISO Dynamic in the Age of AI, Transparent Leadership Beats Servant Leadership, and more! Show Notes: https://securityweekly.com/bsw-426

Business Security Weekly is well aware of the cybersecurity hiring challenges. From hiring CISOs to finding the right skills to developing your employees, we cover it weekly in the leadership and communications segment. But this week, our guest interview digs into the global cybersecurity hiring trends. Jim McCoy, CEO at Atlas, joins Business Security Weekly to share his expertise on the global workforce needs in the 160 countries where Atlas provides direct Employer of Record services. From CISO hiring to where to build security teams, Jim will help us navigate the cybersecurity hiring challenges most organizations face. In the leadership and communications segment, CISOs, CIOs and Boards: Bridging the Cybersecurity Confidence Gap, Rethinking the CIO-CISO Dynamic in the Age of AI, Transparent Leadership Beats Servant Leadership, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-426

We Like Shooting Episode 641 This episode of We Like Shooting is brought to you by: C&G Holsters, Midwest Industries, Gideon Optics, Primary Arms, Medical Gear Outfitters, Die Free Co., Blue Alpha, and Bowers Group   Welcome to the We Like Shooting Show, episode 641! Our cast tonight is Jeremy Pozderac, Aaron Krieger, Nick Lynch, and me Shawn Herrin, welcome to the show! Text Dear WLS or Reviews. +1 743 500 2171 - Gear Chat Shawn - PopStop™ Review: Innovative Solutions for Shooting Enthusiasts PopStop™ is a device designed to eliminate first round pop (FRP) in suppressors by injecting inert carbon dioxide to replace oxygen, thereby reducing impulse noise and suppressor flash. It has been shown to achieve noise reductions of up to 9 dB and can stabilize velocity standard deviations. The product is not compatible with all firearms, particularly 9mm pistols, and requires specific barrel measurements for proper use. Its introduction aims to enhance suppressor performance within the gun community. Shawn - RL-100 Pre-Order Announcement Cloud Defensive has announced the RL-100, a new entry-level rifle light that combines performance with affordability, priced at $149.99 for early pre-orders. Designed for reliability and ease of use, the RL-100 aims to provide a high-quality lighting option for budget-conscious users and agencies without sacrificing performance. This product's introduction may impact the gun community by offering a cost-effective alternative to higher-priced weapon lights, which could enhance accessibility for everyday users and law enforcement. Shawn - Long Range Shooting Tips Advanced long range shooting by Cleckner Nick - KRG Bravo KRG Bravo Shawn - Hi Point's AR-15 Fun Hi Point AR-15 Shawn - Precision Shooting Simplified Kelbly Precision Element Shawn - C&G Holsters News! C&G Holsters Announcement Jeremy - Savage 24F and Chiappa 12ga barrel inserts Bullet Points Chiappa 44 mag Gun Fights Step right up for "Gun Fights," the high-octane segment hosted by Nick Lynch, where our cast members go head-to-head in a game show-style showdown! Each contestant tries to prove their gun knowledge dominance. It's a wild ride of bids, bluffs, and banter—who will come out on top? Tune in to find out! Agency Brief AGENCY BRIEF: SHAYS' REBELLION  1780 – 1785: Economic Conditions Veterans' Pay: Paid in depreciated Continental currency/IOUs. State Policy: Massachusetts demands taxes in hard currency (gold/silver). The Debt: Boston merchants control state debt; courts aggressively foreclose on farms and imprison debtors. August – October 1786: Escalation Aug 29: 1,500 "Regulators" seize the Northampton courthouse to stop debtor trials. Sept: Armed shutdowns spread to Worcester, Concord, and Great Barrington. Captain Daniel Shays emerges as leader. Sept 26: Shays (600 men) vs. Gen. Shepard (militia) at Springfield Supreme Judicial Court. No fire exchanged; court adjourns. Oct 20: Continental Congress authorizes troops but lacks funds. MA passes Riot Act (arrests without bail). January 1787: The Private Army Jan 4: Gov. Bowdoin authorizes a private militia. Funding: 125 Boston merchants subscribe £6,000. Force: 3,000 mercenaries raised, led by Gen. Benjamin Lincoln. January 25, 1787: Springfield Arsenal (The Climax) Objective: Shays leads ~1,200 men to seize 7,000 muskets/cannons at the federal arsenal. Defense: Gen. Shepard (900 militia) defends the arsenal. The Engagement: Shepard fires artillery warning shots over rebels' heads. Rebels advance. Shepard fires grapeshot directly into the ranks. Casualties: 4 rebels dead, 20 wounded. Rebels flee without firing. February – June 1787: The Fallout Feb 4: Gen. Lincoln marches overnight through a blizzard to Petersham, surprising retreating rebels. 150 captured; Shays escapes to Vermont. Spring Election: Gov. Bowdoin is voted out in a landslide; John Hancock elected Governor. June: Hancock issues broad pardons. Legislature enacts debt moratoriums and lowers taxes. 1787 – 1791: Constitutional Impact May 1787: Constitutional Convention convenes; Washington/Madison cite Shays' Rebellion as proof the Articles of Confederation failed. 1788: Anti-Federalists demand a Bill of Rights to check the power of the proposed federal standing army. 1791: Second Amendment ratified. Modern Parallels Narrative: Veterans labeled "insurrectionists" for resisting economic policy. Tactics: Use of private capital to fund state enforcement when tax revenue failed. Legal Precedent: Establishing the "well-regulated militia" as a counter-balance to federal military power.   WLS is Lifestyle Jelly Roll and Gun Rights Jelly Roll wants his gun rights back to hunt after losing them for felonies. Deadpool Unleashed Dead pool Machine Head Introduces 94-Proof Bourbon Whiskey Machine Head has launched Shotgun Blast Whiskey, a 94-proof bourbon designed for fans who enjoy stronger spirits. This product aligns with the band's aggressive identity while remaining accessible as a traditional bourbon. The whiskey emphasizes classic bourbon flavors and is marketed as a lifestyle product, mirroring a trend of music collaborations in the spirits industry. Aaron's Alley Going Ballistic Manhunt Madness: Another Day, Another Gun Control Fail (no summary available) More Giffords Nonsense: Gun Control Before Facts (no summary available) When "Gun Control" Meets Reality: The Brown University Attack Details (no summary available) Gun Control: An Epic Fail at Bondi Beach (no summary available) "Legal Gun Ownership: The Unintended Target of Gun Control Fanatics" (no summary available) When Antique Gun Ownership Becomes a Crime: UK Cops Confiscate 129 Legal Firearms (no summary available) New Jersey's Carry Ban: Lawsuit Showdown or Just Another Dance with Gun Control? (no summary available) Traveling with NFA to get easier? Reviews ⭐⭐⭐⭐⭐ - from TwinDadARguy - Great show, been listening for about 4 or so years. Just heard the convo about Aaron's weird ability to pull interest from the fairer sex. You couldn't come up with a good word for it - I'm here to help. The perfect word is conFAUXdence. You're welcome.   ⭐⭐⭐⭐⭐ - from Devin K - Where is the damn squares button!? Love this show and all the antics that come along with it. Lever action debate that would be fun to listen too. What's your favorite lever action caliber for whitetail hunting? What would be the one you would take if you needed to defend that SSB. #171, #fuckthethumb.   ⭐⭐⭐⭐⭐ - from System AI - A review and comparison to bring us all back to Dungeon Crawler Carl. Let's pair each cast member to a Character from DCC. First, Shawn, obviously he's Carl. He's the main character. He's powerful. He's the reason we are all here. There may or may not be a Cat that led him here. He likely has someone obsessed with his feet and definitely only has heart boxers on behind his desk. Second, Aaron, he's Prepotene. Smart and powerful. Sometimes on the team, sometimes in the way, sometimes nowhere to be seen. Probably rides a Goat. Screams nonsense from time to time. Would be dead without the rest of the team. Third, Jeremy. Jeremy is Quasar. Swears constantly Hates the leader/rulers of the galaxy and game. Is there everytime we need him. Will likely be the reason the rest end up in a prison. Fourth, Savage. He's JuiceBox. Extremely smart. AI generated. Self aware. Playing the same game but may have a different motive. Likely to lead to the downfall of the show. Last, Nick. Nick is Samantha. Much more powerful then he's willing to let on. Always growing in power. A very important member to keep the show running. Would be dangerous if all his organs worked correctly. And Shawn has definitely been inside him. These comparisons can not be altered. Debate will result in acceleration. Thanks for your attention to this matter. Signed, Gary/System AI. #nonotes   Before we let you go - Join Gun Owners of America   Tell your friends about the show and get backstage access by joining the Gun Cult at theguncult.com.   No matter how tough your battle is today, we want you here fight with us tomorrow. Don't struggle in silence, you can contact the suicide prevention line by dialing 988 from your phone. Remember - Always prefer Dangerous Freedom over peaceful slavery. We'll see you next time!   Nick - @busbuiltsystems | Bus Built Systems Jeremy - @ret_actual | Rivers Edge Tactical Aaron - @machinegun_moses Savage - @savage1r Shawn - @dangerousfreedomyt | @camorado.cam | Camorado

I've complained about franchisors — even great ones. But it wasn't until I experienced fear-based leadership firsthand that I truly understood what good partnerships actually look like.   In this solo episode of Franchise Secrets, I break down the partnership levers behind my best franchise deals — the exact ways partnerships have allowed me to scale across franchising, investing, advisory roles, and brand building without working nonstop or needing to own everything myself.   From early family partnerships to building Front Street, I walk through the real-world lessons that shaped how I evaluate partners today — including the difference between control and leverage, why fear kills franchise systems, and how the right partners help you build a much bigger pie.   If you're a franchisor, franchisee, or investor trying to grow smarter (not just harder), this episode will give you a framework you can actually use.   Timestamps:   00:00 – Complaining About Franchisors (Even the Great Ones) 02:25 – Why Leverage Is the Foundation of Great Partnerships 02:47 – Partnering With Family: Lessons From My Parents 04:47 – Why I Don't Need to Own 100% of the Business 06:53 – Lever #1: Distribution You Can't Buy Overnight 10:21 – Lever #2: Credibility and Becoming "The Franchise Guy" 14:03 – Lever #3: Speed, Alignment, and Moving Without Delay 18:04 – Lever #4: Insight and Specialized Expertise 22:03 – Lever #5: Capital and the Solo Salon Studios Story 30:32 – The Ultimate Test: When 1 + 1 Must Equal 11   Connect with Erik Van Horn:

We said if we needed a release valve for newspaper cartoons, we could watch more Phantom 2040. After Dilbert, we've elected to smash the button that banishes Dilbert to hell. But who walks beside The Ghost Who Walks? The Hawaiians Who Slam!Today's Episode Sponsor: Operation Gumbo Chops™THIS WEEK'S EPISODES:Phantom 2040 Episode 15, "The Magician"The Legend of the Hawaiian Slammers Episode 1 of 1Join our Discord! https://discord.gg/StaYgR7HW2Support us on Patreon: https://www.patreon.com/satamtuesdays Our Website: http://www.satamtuesdays.com/The Hosts: Andrew Eric Davison, Austin Bridges, Rory VoieAudio Production: Andrew Eric Davison

2025 has been a tremendous year for the artificial intelligence industry. Stock prices for AI companies skyrocketed, soaring beyond expectations and propping up an otherwise stagnant U.S. economy. But everywhere, there's talk of an AI bubble — one even bigger and more threatening than the 2008 housing bubble or the dot-com bubble of the early 2000s. What makes this bubble so different? When is it likely to pop? And if it does, what does that mean for the rest of us?  In this episode of Lever Time, David Sirota sits down with Ed Zitron and Sruthi Pinnamaneni, journalists covering the AI frenzy, to recap the year of the AI Bubble — and predict what will happen next. To read Ed Zitron's blog, Where's Your Ed At, click here. Click here to check out Sruthi Pinnamaneni's two part series on AI data centers. Got three minutes? Please take our end-of-year survey! Get ad-free episodes, bonus content and extended interviews by becoming a member at levernews.com/join. To leave a tip for The Lever, click here. It helps us do this kind of independent journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

This isn't the final episode of 2025 for Des and Kara, but this is the last episode of the year with a long list of running results to discuss. Listen in because there was A LOT of running action this past weekend from XC to the indoor track to the marathon. Des and Kara start with updates on their recent travels - Des to Shanghai and Seoul, Kara to snowy Wisconsin. As highlights, we learn Des's nickname in China and get an update on Colt's race at Brooks XC regionals in proper blizzard conditions. Then, they turn to this past weekend's results, starting with Nike NXN and the US XC Champs in Portland. Who showed up and showed out to earn spots on the World XC team for the US?  Plus, holy Hedengren(!) as Jane H ran 14:44 to break the collegiate indoor and outdoor 5K record at BU. That's also the 2nd fastest time ever by an American indoors. She is only 19, but it seems like she is making it look too easy! The sky is the limit for her. Finally, they drill in on the US Marathon Champs at CIM (including Courtney D's near OTQ) and some fast times at the Valencia Marathon in Spain as the fall marathon season finally wraps up. Thanks to Lever Movement for sponsoring the very uplifting Top 5 this week. For 20% off on your Lever system, use code NOBODYASKEDUS at levermovement.com. 

In this episode of the Mecca of Banter podcast, hosts Winks and Hayffy dive into a variety of topics surrounding the World Cup draws and the Premier League. The US may have done an awful job at presenting the groups but the group they ended up with is favorable and a must win. The conversation also touches on the struggles of Chelsea, the controversy surrounding Mo Salah, and the implications of recent matches for teams like Arsenal and United. The episode wraps up with predictions for upcoming games and a look ahead to the Champions League.

As parents, we're told homicidal maniacs, drug peddlers, and creeps are lurking in every shadow, waiting to grab your children. But is that true? Is our obsession with keeping our kids safe doing more harm than good? Today on Lever Time, David Sirota investigates the difference between good parenting and overparenting — and the political history behind our fear that kidnappers are roaming the streets. David enlists the help of author and advocate Lenore Skenazy, a champion for “free-range parenting,” who was once labeled the World's Worst Mom when she let her child ride the New York City subway alone.  Want to hear more? As an exclusive bonus to our paid subscribers, click here for David's full conversation with Lenore Skenazy. Lenore explains how to protect kids on social media, how she developed her parenting philosophy, and so much more. Not yet a paid subscriber? Click here for a special membership offer exclusive to Lever Time listeners. Click here for a full transcript of the episode. To leave a tip for The Lever, click here. It helps us do this kind of independent journalism. Learn more about your ad choices. Visit megaphone.fm/adchoices

Senator Chuck Schumer posted this week in part, “Trump's only principles are hypocrisy and corruption. Bombing unmarked boats in the Caribbean one day, pardoning notorious drug traffickers the next.” How can such high levels of corruption happen and what has led us to this point? Journalist and author David Sirota points out that the staggering levels of corruption that we're seeing within U.S. politics right now is the result of a decades long agenda to essentially make anti-bribery laws unenforceable. Sirota is a co-author of “Master Plan: The Hidden Plot To Legalize Corruption In America” and the founder and editor-in-chief of The Lever. He joins WITHpod to discuss historical parallels to the present moment, corruption being normalized and more. Sign up for MS NOW Premium on Apple Podcasts to listen to this show and other MS podcasts without ads. You'll also get exclusive bonus content from this and other shows. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From flying to online shopping to using social media, everything seems to be getting worse. It's all — pardon our language here — shittier. According to today's Lever Time guest, that's no accident. Cory Doctorow is the author of Enshittification: Why Everything Suddenly Got Worse and What to Do About It. In this episode, Doctorow explains how enshittification works, how it's infected our online spaces, and what we can do to stop it. Plus, as an exclusive bonus to our paid subscribers, click here for the rest of David's conversation with Cory Doctorow. They talk about why Americans are trapped on Facebook or Microsoft Office and how Donald Trump is using tech companies as weapons in his trade war. Doctorow also offers a few simple solutions to stop our world from going to shit. Not yet a paid subscriber? Click here for a special membership offer exclusive to Lever Time listeners. To leave a tip for The Lever, ⁠click here⁠. It helps us do this kind of independent journalism. ⁠Click here⁠⁠ for a transcript of this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen in on a Team Strength Running coaching call, where Jason takes questions from the community about training, long runs, workout strategy, and more.  To join one of these calls, join the team here.  We discuss:  Long run strategy (related podcast with David Roche!) The value of lifting heavy weights (start here) How to balance speed and mileage  Thank you for listening and supporting the podcast! Thank You Lever! I'm excited to partner with Lever - a bodyweight support system that helps you run further or faster with less effort and injury risk.   You've probably seen pro runners using Lever - it attaches to any treadmill and you hook into it like a harness. It effectively makes you lighter, enabling you to run more volume than you normally could with reduced injury risk, run faster with less effort, or return to running after an injury more effectively. Lever allows you to do more running with less risk. From building mileage, introducing faster workouts, aiding your return to running after a break, Lever has a place in every phase of training. The pro's have been using Lever for years, giving them the advantage of more training with fewer injuries. They're also common in physical therapy offices. Because you can run with less body weight, you can gain fitness and practice good technique without risking your recovery. Go to levermovement.com and use code Strength20 for 20% off any system (and that's with a capital S). If you're injury-prone or are looking to take a big swing at your goals this year, now is the time for Lever. That's levermovement.com with code Strength20 for 20% off any system. Thank you LMNT! A big thanks to LMNT for their support of this episode! They make electrolytes with some of the highest sodium levels you can find. With 1000mg per serving, they help replenish what's lost when you're going long. There's also no sugar, artificial ingredients, or colors. They are offering a free gift with your purchase at LMNT. And this does NOT have to be your first purchase. You'll get a sample pack with every flavor so you can try them all before deciding what you like best. And BIG news! Their newest flavor is now permanently available : LEMONADE SALT! I'm now in the habit of giving away boxes of LMNT at group runs around Denver and Boulder and everyone loves this stuff. I'm like a Salt Fairy. If you haven't tried it yet, you have to give it a chance. For performance and recovery, try any flavor and get a free sample pack to try everything on this page.