Podcasts about Looker

Tricia Montalvo Timm rose to the top of her game in The Legal Department, hiding her true identity as a Latina and mother of two. For years, she led legal teams and served on the executive teams of several companies "passing" as white, but not realizing the impact this would have on her. All that changed when she interviewed for a general counsel position at data analytics company, Looker, and allowed her true identity to shine through. A natural leader, Tricia started the company's diversity and inclusion program, serving as its executive sponsor. After leading a $2.6 billion transaction to sell the company to Google, Tricia wrote "Embrace the Power of You, Owning Your Identity at Work," to help others live their true identity and flourish in their careers in life.In this episode, Tricia shares advice for:How to create an environment that supports all employees and builds a cohesive team;How to be a sponsor and help others reach their career aspirations; andHow the General Counsel can address inappropriate comments and navigate uncomfortable situationsNow a board member at top SaaS company, Salsify, Tricia shares how lawyers can overcome the identity of "lawyer" and land a corporate board seat. She also answers a sticky Office Hours question about how to deal with friction between a GC and their C-suite peer.

Michaela can't determine if the products she dreams of owning are because she wants them or because they were subliminally implanted by the advertisements in Looker (1981), in which a plastic surgeon investigates the deaths of his beautiful models and uncovers a corporate conspiracy. Listen as we ask for answers to basic questions, witness the greatest fall onto a car roof in movie history, and lick our debit cards on this week's exciting episode! Hosted on Acast. See acast.com/privacy for more information.

Andrea Kail, Matthew Kressel, and Tom Gerencer join us to discuss the science fiction noir movies Dark City, Strange Days, The Thirteenth Floor, Looker, and Alphaville. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textHey, welcome to another episode of Making Billions, I'm your host, Ryan Miller and today I have my dear friend Tomasz Tunguz. Tomasz is the managing general partner at Theory Ventures, a $700 million AUM venture fund that focuses on one to $25 million investments in software companies. He's invested in companies such as Looker, which was acquired by Google for get this $2.6 billion software company called Kustomer, which was acquired by Meta for a billion dollars. Data observability pioneer Monte Carlo last valued at 1.6 billion and several other unicorns. So what does this mean? Well, it just means that Tomasz understands how to find the best deals, raise capital and exit for eye popping returns. Subscribe on YouTube:https://www.youtube.com/channel/UCTOe79EXLDsROQ0z3YLnu1QQConnect with Ryan Miller:Linkedin: https://www.linkedin.com/in/rcmiller1/Instagram: https://www.instagram.com/makingbillionspodcast/Twitter: https://twitter.com/_MakingBillonsWebsite: https://making-billions.com/[THE GUEST]: Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifySupport the showDISCLAIMER: The information in every podcast episode “episode” is provided for general informational purposes only and may not reflect the current law in your jurisdiction. By listening or viewing our episodes, you understand that no information contained in the episodes should be construed as legal or financial advice from the individual author, hosts, or guests, nor is it intended to be a substitute for legal, financial, or tax counsel on any subject matter. No listener of the episodes should act or refrain from acting on the basis of any information included in, or accessible through, the episodes without seeking the appropriate legal or other professional advice on the particular facts and circumstances at issue from a lawyer, finance, tax, or other licensed person in the recipient's state, country, or other appropriate licensing jurisdiction. No part of the show, its guests, host, content, or otherwise should be considered a solicitation for investment in any way. All views expressed in any way by guests are their own opinions and do not necessarily reflect the opinions of the show or its host(s). The host and/or its guests may own some of the assets discussed in this or other episodes, including compensation for advertisements, sponsorships, and/or endorsements. This show is for entertainment purposes only and should not be used as financial, tax, legal, or any advice whatsoever.

In this episode, you will be able to: Embrace diverse identities in the workplace to foster inclusivity and collaboration. Overcome barriers for Latina leaders and unlock your full potential in corporate environments. Implement successful strategies for business acquisitions to drive growth and expansion. Lead authentically and build team trust to elevate your leadership impact. Understand the impact of geopolitical tensions on immigrants to navigate challenges effectively. My special guest is Tricia Montalvo Timm Tricia Montalvo Timm, a powerhouse in the corporate world, is no stranger to breaking barriers and achieving remarkable success. As a first-generation Latina, she has carved a path of influence in Silicon Valley, driving strategic counsel for high-tech giants and playing a pivotal role in the acquisition of Looker by Google. Her outstanding contributions have earned her prestigious accolades, including the 2020 Women of Influence and Latino Business Leadership Awards. With her recent book, "Embrace the Power of You: Owning Your Identity at Work," Tricia empowers others to embrace their cultural heritage and excel in their professional journeys. Her invaluable insights and unwavering commitment to diversity and inclusion make her a relatable and inspiring voice for Latina professionals navigating the complexities of corporate environments. The key moments in this episode are: 00:00:02 - Introduction to the podcast 00:00:32 - Importance of therapy during trauma 00:04:48 - Influence of culture and family on personal development 00:08:14 - The power of sharing personal story 00:13:55 - Embracing the power of own identity at work 00:13:58 - Overcoming Barriers to Diversity and Inclusion 00:18:25 - Impact of Geopolitical Tensions on the Workplace 00:23:56 - Lessons in Authentic Leadership 00:26:21 - Psychological Safety and Self-Awareness in Leadership 00:27:03 - Conclusion and Final Thoughts 00:27:05 - Embracing Values and Authenticity 00:28:14 - Advice for Women in Leadership 00:31:43 - Leading a High-Stakes Deal 00:34:35 - Inspiring Aspiring Leaders 00:37:16 - Embracing Human Kindness 00:41:27 - Embracing Diversity and Inclusion 00:42:23 - Own Your Identity at Work 00:43:33 - Inclusive Decision Making 00:45:26 - Overcoming Bias 00:47:12 - Making a Difference Subscribe to the podcast to stay updated on future episodes and continue leaning into these important conversations. Leave a review for the podcast to share your thoughts and help the community grow. Share this episode with someone who might need to hear it, spreading the message and impact of the conversation. Check out Tricia Montalvo Timm's book, Embrace the Power of Owning Your Identity at Work, available on Amazon and Barnes & Noble, to gain further insights and inspiration. Connect with Tricia Montalvo Timm on LinkedIn or Instagram to stay updated on her work and insights. "Believe in yourself. Take a leap of faith. Go for it. Don't be afraid to fail. The way I look at failures, it's just data. It's information. It's information. It didn't work. Why didn't it work? We'll figure out another way and continue to just believe. I got through with resilience and grit." - Tricia Montalvo Timm Connect with us: https://www.aworldofdifferencepodcast.com Linkedin YouTube Substack FaceBook Instagram Threads Patreon (for exclusive episodes just for Difference Makers) Bluesky TikTok Subscribe to the podcast, leave a review, and share this episode with someone who might need to hear it. Your support helps the community grow and keeps these important conversations going. If you need professional help, such as therapy: https://www.betterhelp.com/difference Learn more about your ad choices. Visit megaphone.fm/adchoices

In which we return to the lakes, Looker and Evelyn have a standoff about making each other go to therapy, and there is no reason. Follow the podcast on Instagram ⁠⁠⁠⁠⁠⁠@chanceoutloud⁠⁠⁠⁠⁠⁠  Read Chance on ⁠⁠⁠⁠⁠⁠fanfiction.net⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠Archive of our Own⁠⁠⁠⁠⁠⁠ Cover art and music by Sarah Jensen Subscribe for future chapters!

In this episode, you will be able to: Embrace diverse identities in the workplace to foster inclusivity and collaboration. Overcome barriers for Latina leaders and unlock your full potential in corporate environments. Implement successful strategies for business acquisitions to drive growth and expansion. Lead authentically and build team trust to elevate your leadership impact. Understand the impact of geopolitical tensions on immigrants to navigate challenges effectively. My special guest is Tricia Montalvo Timm Tricia Montalvo Timm, a powerhouse in the corporate world, is no stranger to breaking barriers and achieving remarkable success. As a first-generation Latina, she has carved a path of influence in Silicon Valley, driving strategic counsel for high-tech giants and playing a pivotal role in the acquisition of Looker by Google. Her outstanding contributions have earned her prestigious accolades, including the 2020 Women of Influence and Latino Business Leadership Awards. With her recent book, "Embrace the Power of You: Owning Your Identity at Work," Tricia empowers others to embrace their cultural heritage and excel in their professional journeys. Her invaluable insights and unwavering commitment to diversity and inclusion make her a relatable and inspiring voice for Latina professionals navigating the complexities of corporate environments. The key moments in this episode are: 00:00:02 - Introduction to the podcast 00:00:32 - Importance of therapy during trauma 00:04:48 - Influence of culture and family on personal development 00:08:14 - The power of sharing personal story 00:13:55 - Embracing the power of own identity at work 00:13:58 - Overcoming Barriers to Diversity and Inclusion 00:18:25 - Impact of Geopolitical Tensions on the Workplace 00:23:56 - Lessons in Authentic Leadership 00:26:21 - Psychological Safety and Self-Awareness in Leadership 00:27:03 - Conclusion and Final Thoughts 00:27:05 - Embracing Values and Authenticity 00:28:14 - Advice for Women in Leadership 00:31:43 - Leading a High-Stakes Deal 00:34:35 - Inspiring Aspiring Leaders 00:37:16 - Embracing Human Kindness 00:41:27 - Embracing Diversity and Inclusion 00:42:23 - Own Your Identity at Work 00:43:33 - Inclusive Decision Making 00:45:26 - Overcoming Bias 00:47:12 - Making a Difference Subscribe to the podcast to stay updated on future episodes and continue leaning into these important conversations. Leave a review for the podcast to share your thoughts and help the community grow. Share this episode with someone who might need to hear it, spreading the message and impact of the conversation. Check out Tricia Montalvo Timm's book, Embrace the Power of You: Owning Your Identity at Work, available on Amazon and Barnes & Noble, to gain further insights and inspiration. Connect with Tricia Montalvo Timm on LinkedIn or Instagram to stay updated on her work and insights. "Believe in yourself. Take a leap of faith. Go for it. Don't be afraid to fail. The way I look at failures, it's just data. It's information. It's information. It didn't work. Why didn't it work? We'll figure out another way and continue to just believe. I got through with resilience and grit." - Tricia Montalvo Timm Connect with us: https://www.aworldofdifferencepodcast.com Linkedin YouTube Substack FaceBook Instagram Threads Patreon (for exclusive episodes just for Difference Makers) Bluesky TikTok Subscribe to the podcast, leave a review, and share this episode with someone who might need to hear it. Your support helps the community grow and keeps these important conversations going. If you need professional help, such as therapy: https://www.betterhelp.com/difference Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Sean Zinsmeister from Google joins Mark Rittman to discuss the latest developments for Looker including the integration of Looker Studio, new modeling capabilities and the exciting potential of generative AI for BI.We discuss how Looker is evolving to be a more open, composable platform that can power advanced analytics and data storytelling, with Sean sharing insights on Google's purpose-built Gemini models for natural language to SQL translation and how Looker customers can leverage these AI capabilities. We also explore Looker's agentic API strategy, the long-term vision of using Looker Studio as the primary Looker front-end and the opening up of LookML to tools beyond just Looker. Driving Looker customer innovations in the generative AI eraPreviewing Studio in Looker, the (Eventual) Future of Self-Service Reporting for LookerLooker now available from Google Cloud consoleDelivering the third wave of BI in the AI era with LookerDrill to Detail Ep.100 Special ‘Past, Present and Future of the Modern Data Stack' with Special Guests Keenan Rice, Stewart Bryson and Jake SteinDrill to Detail Ep. 73 'Luck, Thinking Different and Designing Looker Data Platform' with Special Guest Colin Zima

On this week's episode we chat with the stars of Only Slightly Opinionated, Jamie and Joey, before the Scare Boys get digitized with Looker and realize everything is going to go wrong with Nothing Bad Can Happen. Time Stamps: Looker - 49:20 // Nothing Bad Can Happen - 1:04:50 We'd love to hear from you! Send your terrorgrams to scaringissharing@gmail.com. Also, check out all the other awesome shows coming at you from the Planet Ant/Planet Ant Podcast multiverse! For merch & more: https://linktr.ee/scaringissharing

Christian is joined by WEEI Bruins' writer Bridgette Proulx to talk about Jeremy Swayman playing nowhere to his contract level, what the feelings in the locker room are really like, and Brad Marchand's style as a captain.

Jamie Davidson (Chief Product Officer at Omni, Former VP of Product at Looker) joins me to chat about "modern" data modeling, going from a startup to Google and back to a startup, and much more. Omni: https://omni.co/

Im heutigen Spinoff gucken Marco und Heiko zwei Klassiker: Im spanischen Horrorfilm "Doctor Jekyll and the Werewolf" (1972) mimt Genre-Veteran Paul Naschy einmal mehr die haarige Bestie, diesmal schlüpft er allerdings auch zusätzlich in die Rolle des Mr. Hyde, denn auf der Suche nach einem Heilmittel greift der junge Mann zum legendären Serum Mr. Jekylls. Das Ergebnis ist grauenhaft! Der britische Actionfilm "North Sea Hijack" (1982) aka "Sprengkommando Atlantik" vereint Roger Moore und Anthony Perkins vor der Kamera: Schiffsentführer drohen mit der Sprengung einer Ölbohrinsel, wenn die britische Regierung nicht binnen kürzester Zeit 25 Millionen Pfund blecht. Die heuert daraufhin einen exzentrischen Schotten und seine Privatarmee an, um die Entführer auf der tosenden Nordsee zur Strecke zu bringen. Kurzreviews: Heiko: Sabata, Carry-On, Lethal Weapon 2, Arcane, A Quiet Place: Day One, Dirty Harry 2 Marco: Hell Up in Harlem, Looker, Blue Sunshine, Venom, Electra Glide in Blue, The Cat Hört auch unseren Comic Podcast: Im COMIC CAMP Podcast besprechen wir alle vier Wochen die neuesten US-Serienstarts, Neuheiten aus aller Welt und Klassiker aus unserem Comicregal. Jetzt überall wo es Podcasts gibt!  Unterstützt uns mit einer Spende oder werdet Mitglied in der Filmkammer des Schreckens! https://ko-fi.com/filmkammer Weitere Links zu unseren Websites und Social Media https://linktr.ee/filmkammer Emails könnt ihr uns an filmkammer@buddelfisch.de senden Hört die Filmkammer überall wo es Podcasts gibt! Mix: Sebastian Kempke Music: Intro: "80s Workout Montage", von CrossGateProductions, lizensiert via Envato Outro: "Filmkammer Theme Song" Mix von Sebastian Kempke

Colin Zima, former Looker exec turned Omni CEO, reveals how he runs a 65-person Series B startup with no HR or G&A team. Learn why he believes in minimal bureaucracy, why founders should do the "dirty work," and what really breaks after a Google acquisition.*Email us your questions or topics for Kelli & Nolan: hrheretics@turpentine.coFor coaching and advising inquire at https://kellidragovich.com/HR Heretics is a podcast from Turpentine.—

Welcome to Predictable B2B Success! In this episode, we dive deep into the future of customer success with the brilliant Shanif Dhanani, CEO and Founder of Locusive. Get ready to uncover how AI revolutionizes customer intelligence and amplifies business insights. Imagine if your customer success team could cut down manual data entry time by 40% and focus instead on strategic growth opportunities—sounds transformative, right? Shanif shares how Locusive supplements powerful BI tools like Tableau and Looker, using AI to generate on-demand insights and visualizations. We explore the groundbreaking techniques Locusive employs to ensure data integrity and mitigate AI hallucinations, presenting a holistic approach to responsible AI use. Discover AI's future potential in boosting customer engagement, predicting churn, and identifying upsell opportunities while significantly easing CS teams' workload. We also delve into the strategic importance of showcasing the revenue benefits of AI solutions to secure enterprise buy-in. Shanif shares invaluable insights on centralizing data for efficiency, integrating AI tools into existing systems, and the emerging role of autonomous AI agents. Whether you're looking to enhance customer success or curious about the challenges of integrating AI across various data systems, this episode is packed with actionable insights. Tune in now, and let's leap into the future of AI-driven customer success! Some areas we explore in this episode include: Locusive's Role: Locusive enhances BI tools like Tableau and Looker with AI-driven insights and reports.AI and Data Integrity: Ensuring accurate data with checks and audit trails to avoid AI hallucinations.AI in Customer Success: Using AI for better customer acquisition, engagement, and upselling.Client Health Monitoring: Leveraging data from systems like Gainsight to monitor client health.Data Challenges and Integration: Integrating AI across systems like Salesforce and centralizing data for efficiency.Strategic Use of AI: Automating manual tasks for Customer Success teams to enhance efficiency.Implementation Challenges: Customizing AI to fit company-specific data and jargon.Locusive's Growth Strategy: Focusing on teams that lack robust reporting and a deep understanding of customer needs.AI and Manual Tasks: AI helping CS managers by offering insights and monitoring client health.Importance of Business Problem Identification: Identifying inefficiencies and bottlenecks for AI to provide solutions.And much, much more...

In this episode, we're giving you the best Amazon and Walmart strategy clips of 2024 so that you can start off 2025 with a leg up on your competition. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Welcome to this special annual recap episode of the Serious Sellers Podcast, where we bring you the most impactful strategies from the past year to give your e-commerce business a competitive edge in 2025. Join us as we explore the essentials of selecting verified manufacturers and the importance of third-party verification in ensuring accurate information. We'll discuss the advantages of trade assurance for payment protection and the significance of management certifications like BSCI and ISO, which indicate high-quality factory standards and social compliance. Additionally, we touch on regional manufacturing specializations, exemplified by the production of egg dispensers, and the importance of measuring the halo impact of ad strategies on total sales and rankings using metrics like TACoS and cost per customer acquisition. Listen in as we discuss strategies for international Amazon success, highlighting a thriving American brand's expansion into Amazon Japan. We'll explore the strategic benefits of entering the Japanese market, such as lower PPC costs and favorable tax conditions, which contribute to higher profit margins. Patience, quality products, and strong supplier relationships are emphasized as key differentiators from competitors. We also explore optimizing Amazon PPC campaigns with lifecycle-based rules and the power of using index images with numbered benefits to effectively communicate value in product listings. Discover effective strategies for online marketplaces as we recount past challenges and successes in sourcing and selling products in the U.S. market. Learn about creative approaches to finding less visible suppliers and the importance of clear communication and relationship-building. We also highlight the effectiveness of Target's marketplace and the strategic advantages of being indexed on Google to enhance Amazon rankings. Finally, we'll cover the critical importance of using correct HTS codes to avoid costly import tariff mistakes, sharing a personal experience that led to significant cost savings. Tune in and equip yourself with these valuable insights to kick off 2025 strong. In episode 628 of the Serious Sellers Podcast, we discuss: 00:00 - SSP Top 20 Strategies of 2024 02:02 - Selecting Verified Manufacturers for Trust 09:53 - Keyword Analysis and Visibility Tracking 12:25 - Strategies for International Amazon Success 19:36 - Effective Strategies for Online Marketplaces 20:06 - Leveraging Google for Business Growth 23:43 - Optimizing Amazon Listings for Google Images 25:40 - Optimizing Amazon Listings for Sales 32:12 - Enhancing Amazon Listings With COSMO 33:29 - Avoiding Costly Import Tariff Mistakes Transcript   Bradley Sutton: Today we're giving you the best strategy clips of the year so that you can start off 2025 with a leg up on your competition. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, like we do every year and we have been doing this since we started in what was it 2018, 2019? we do a recap episode where I handpick some of the best strategies of the entire year. Every year, we go through about 100 episodes a year, not including the weekly buzz, where we have a lot of guests and everybody has great strategies. It's really hard to pick some of the top ones, but what I did is me and the team got together and pulled out some of the top strategies that you guys had talked about in social media and such that you liked, and we put it together so that you could get a leg up on the competition now that we're at the beginning here of 2025.   Bradley Sutton: And so these are strategies that are not out of date. They're still valid. There are some that already, within a few months, became out of date. They're still valid. There are some that already, within a few months, became out of date. We're not including them here. So, guys, I hope you enjoy this episode. Get your pen and paper out. I want each and every one of you to make it your homework to pick five, at least five of these that we're about to get. I think we're doing about 20 here, but do five that most apply to you and your business. Not everything applies to everybody equally. Pick five out of these and implement it this month in your business, or at least make a plan for it. All right, so let's go ahead and see the top strategies of the year.   Kian Golzari: So the first thing you did was you selected verified manufacturers. And what's that for? It means any information that they provide on their listing, whether it be number of years in business, how many staff they have, what certificates they have, what patents they have, what products they have, what does their production line look like, the images and videos in the factory. That's all been verified by a third party, meaning InterTech, SGS, TUV. One of these very reputable companies have gone in and verified all the information is true, whereas if we didn't work with verified suppliers, then whatever information they want to put there, we just have to sort of take their word for it. So verified is the most important thing to search for first. Then, on the left-hand side of the page, you'll see trade assurance right, I would always click that as well and trade assurance just means that your payment is protected. So if you've ordered an egg dispenser which holds, you know, 20 eggs and you do the production and you receive one which only holds 10 eggs, then the trade assurance will protect you and it will refund your order because you've selected that right. That's just a little bit of a safety net important for, like you know, new sellers, right. And then, as you scroll down on the left-hand side of the page, you'll see something that says management certification, right. And if you scroll down a little bit more, yeah. So you see like BSCI and you see Zedek, you see ISO. I always like to select BSCI and ISO. So BSCI is your business social compliance initiative and ISO is just a really high-quality standard and this just basically means these are factory certificates that they have. So, uh, BSCI will go in and they'll check, like you know, um how many years you've been in business. Do you have, like, fire extinguishers? Do you have adequate lighting? Do you have safety exits? Like we've checked the dormitories, we've checked like the canteen where the workers eat. So it's kind of like gives you confidence that you're working for a very, very good factory, right. So now, if we go back to the top of the list, right, we've. Now we've searched by manufacturers, we've got verified manufacturers, we've got trade assurance and we've got factories which have, you know, BSCI and ISO certification. So now, as I'm scrolling down the list, like if you zoom in on the company names, like the first word in the company name is always the city or the province in which that factory is located.   Kian Golzari: So sometimes, like the factories, like electronics are made in Shenzhen, backpacks are normally made in like Shenzhou. Like furniture, like steel tubing for furniture, chairs is made like Yongkang. So I'm just trying to get familiar. Is there an area which specializes in egg dispensers? Maybe not because it's such a niche product, right, that maybe you could make it, make it anywhere. But as I scroll down, I'm trying to see, like, is there one name that pops up more frequent than others and in that area which specializes in that product? But I see Ningbo has probably popped up a few times, right? So, but anyway, it doesn't matter. If Ningbo had popped out like eight out of nine times, I would say, right, well, that's the region we need to be ordering from.   Bradley Sutton: Interesting.   Gefen Laredo: You know ACOS is great, but obviously this is TACoS Tuesday and TACoS is the metric of your total sales.   Carrie Miller: Yes.   Gefen Laredo: And so when we're looking at total sales something that we brought in and I know it's a little vague, but we really looked at the halo impact of ad strategies and how they impacted ranking and total sales, right. And so when we focused our ad strategy, maybe on a cost per customer acquisition model, maybe on a TACoS model, and we look to really prioritize, hey, where are we showing up, right? So, if, if, if we're driving all this traffic and we have a 20 percent conversion rate, let's say, on this keyword, are we tracking using, using uh, using a Helium 10, of course, um, are we tracking that ranking properly? To say, hey, we started running these ads aggressively on August 1st and if we have been tracking ranking on that keyword for the last two months since going aggressive on that term, where are we ranking now and how have sales changed? and are there broader KPIs that we're measuring outside of just direct ad revenue? And that worked really well for us because we centered that around tentpole events and this is a really big strategy of ours. That is incredibly complex, it takes a whole village to actually execute. But when we focus our customer acquisition and ranking models around major times in the year so think Prime Day, think Fall, Prime Day, Black Friday, Cyber Monday, holiday and then, of course, if you're a one-off brand, if you I don't know are ski related, then obviously your season is January to March. You know like there are differences, but really peak seasons. If you're able to focus your growth model around the times that are going to give you the most reward, then that worked really well for us last year and we expect to see a lot more of that this year, especially as we all expect people are going to be more deal oriented. It's a constant battle for margins, so the better rank you are, the more organic sales you drive, the better your TACoS is.   Ben Webber:                           Several years ago we were about to stock out of as you know, we sell a lot of fourth quarter products and kind of joke toy products and we're about to stock out of one that we sold between 800 and 1000 units a day of which is a fairly substantial issue. So we actually loaded up a cargo van and drove the cargo van to Amazon, talked our way through the front gates to deliver it and they took it, and so we did that once, then we did it again and we got through again. The third time they're like no, you can't do this, and so like okay, but somehow, like no, you, you can't do this, and so like okay, but somehow, we have to be able to do this. So we looked into carrier central and figure out how we could become a last mile rider, which is incredibly easy it takes about 15 minutes to fill out a form and then you have to show that you can back in and out of a parking spot incredibly, incredibly easy. But so in that January we bought a truck and the rest is history from there. But it came about because we were about to stock out and panicked and we're like, well, what's the worst that can happen?   Silas Moestrup Pedersen: And one of the things that I recommend to every time that we have a new client or meet someone is to narrow in on fewer skills. It sounds quite simple, right, but what we do every time is that if you have a big catalog A, B, C and D products and then A products they get a special treatment compared to B, C and D. It could even be, if your catalog is massive, you only focus your ad spend on A products. Same thing from a content perspective. Those are the ones that get the most love in terms of title, bullet point, backend attributes, et cetera, descriptions. So it's just having that focus on fewer products, I think, is number one. Then, if you can automate your reporting, we have that in Looker automated so that you don't have to necessarily sit and look at the data and pull Excel spreadsheets et cetera it just saves you so much time. If you're capable of doing it and spending time on it, then I think. Thirdly, we talked a little bit about it, but I think taking the time to do super solid keyword research from the get-go Like get into Magnet, get into Amazon's data sources, get into Cerebro, look for all your competitors' keywords et cetera understand what those A keywords are, and those A keywords are the only thing that you focus on in the start. Those are the ones that go into your rank campaigns, that they go into your manual campaigns, et cetera, and that those are the ones that just like where you track everything through Like a little hack could be for your A products. Every week you use a repro. Every other week you put in your A product and then you export all the data for that. You take a spreadsheet. In column A you say this is the date when I pulled the. This is the date of either. I pulled the data, this is the ASIN you put in the ASIN that you pulled the data for. Then you make a formula.   Silas Moestrup Pedersen: You can just ask ChatGPT where, based on the paid and organic rank, you say whether you classified the keyword as being on page one, two, three or four, and then you pull this data in this way every single week for maybe two months when you're running a new test or something like that. You take all the data, you put it into a pivot table and boom, then you would have an overview and a graph of how many like your all your page one, two, three, four positions across your entire catalog and you could even put a filter on up in the top and then you can sort by ASIN and then you basically have your own visibility tool where you can see your paid on your organic visibility on a weekly level at an Asian level. And you can use that to take all those keywords If you're ranking let's say page three or two or something like that put them into a rank campaign. If you feel like they're good, you can take all the keywords where you're on page two, maybe put them in the title, et cetera. So, like building those systems, that allows you to scale something consistently.   Bradley Sutton:                           What was your gross sales yesterday, last week, last year? More importantly, what are your profits after all your cost of selling on Amazon? Did you pay any storage charges to Amazon? How much did you spend on PPC? Find out these key metrics and more by using the Helium 10 tool Profits. For more information, go to h10.me forward slash profits.   Cara Sayer: So one of the biggest things was the fact that I do think a lot of Amazon sellers don't really have a brand. They just have a name for a business or a name for something that they use and they don't really have a what I'd call a true brand. And they don't always. I think sometimes also, existing only on Amazon makes you lose perspective on you know how normal businesses work, like businesses that aren't based on Amazon, and so you know a lot of businesses. I mean, I think throughout life, people buy from people and I think that's so important to remember that, even on Amazon, one of the reasons why Amazon focuses so heavily on A plus listings and now they're bringing in the premium A plus and all the rest of it because Amazon knows right. You know me quite a few years now and I've always banged on about brand. I've always banged on about having a story. Tell your story. It doesn't have to be your story necessarily, it could be the product story, but you need to have something that differentiates you. And even then, I was chatting to someone at the conference earlier on and I was saying the thing is that sometimes it's not even the fact that you're selling different products, it's the way that you curate them right. So it's the collection of products that you've chosen to sell under your brand name says something.   Nick Katz: So one of our clients is an international brand. They're an American registered company and they last year they cleared seven figures and we're definitely looking to do a lot more this year. That's in two years. They're doing very, very well in America, they sell in Europe and they sell in Canada. But the Japanese sales are now almost comparable to the to the us sales, but the profit margins are a lot higher.   Bradley Sutton:                           That was about my second question.   Nick Katz: Yeah, because you know things like the PPC is a hell of a lot cheaper. The ACOS for the account is about uh, I think it's about eight, nine percent now. The TACoS is about three or four percent. It's the kind of figures you can't really get in the US. So actually in theory you could sell a lot less in Japan and still end up with the same kind of profit as you could in the US. But obviously if you're getting sales close to the US you're probably going to have much, much higher margins. Japan generally is cheaper. It's cheaper tax as well if you are off the threshold to pay tax. But if you're under 10 million yen, which is probably about 60,000, 70,000 US, if you're under that in sales, you don't have to pay consumption tax. There is no tax. So anybody like me selling in Europe who gets absolutely lost by the tax authorities there, paying 19, 20, 21, 23% in some of the regions in Europe, you could be selling 50, 60,000 US in Japan and not have to pay any consumption tax whatsoever. So there are definite advantages to selling in Japan.   Bradley Sutton: What are some of the things that set you apart from maybe the 10 other matcha people who maybe have started and gone out of business, you know, because they didn't have your strategy? What do you think set you apart from others?   Sam: Well, I think a handful of things. The first one is okay, so I think you can use. You can rely on Amazon PPC. You can look at your search term impression share reports, you can look at your keyword ranking and all that kind of stuff and that will help you in the short run. But honestly, the thing that really helped us the most was patience and making sure that your product is on a sensory level it's actually good and people like it. Once you have those two things covered, then you just need to get people to try it, get them to tell their friends, and then their friends who are interested in Marchable buy. Then they are buying again and then this whole thing kind of grows by itself. Your PPC and all of these other tools that you have are really just like fuel that you add to this engine.   Singchuen: And on the other side of things is, obviously you kind of need to make sure that you treat your suppliers well as well. Make sure that they understand what you're going through and make sure that you try to understand what they're going through. If language is a barrier, hire an interpreter, right, it's not too difficult. Decency goes both ways. So you may be pressed, but you've got to recognize that the factories themselves, they are pressed as well. So working together for a compromise, understanding each other and not throwing too much Just to be a little bit more understanding towards each other, goes a long way. A bit more understanding towards each other goes a long way. I think what tends to happen is that if you're not patient, as Sam has mentioned, you may cut off communications with factories that may help you in the future, and you don't want to do that.   Destaney Wishon: I think the biggest things that we look at is we create rules for the different outcomes we want. If we're launching a brand-new product, then we're creating rules that are based off sales. So we're going to be taking a deep dive into, hey, what is the conversion rate and what is the sales? And we're going to build rules for maximizing that increased bid when I have a certain conversion rate. On the flip side, if our goal is profitability, we're going to work backwards from our ACOS or RoAS goal. We're going to say, hey, let's build rules that are based on lowering bids when our ACOS is too high, and maybe layering in our conversion rates also low, let's go even lower, right. So those are the two simplest ones that we look at, but it really needs to be strategic. You can create rules that are based off the phase your product's in, whether it's launch, consistency, profitability, organic rank. You can create rules based off your overall business outcomes. Which is always an important one is what is that key RoAS that you're going to optimize for all of your campaigns, but just making sure not to overcomplicate it in the beginning, right. Once you start to understand the correlation between CPC and RoAS, then you can start building in a little bit more customization around lifecycle and things like that.   Kevin King: This is how you been converting like crazy with what? what do you call an index image? This he calls it the uh, it's the image in your listing that will be the top reasons why your product is the best. This is not your main photo. This is not your photo number one. This is what he calls this photo number two and it's an index of of your products is why I think it's why he calls it the index image, and what he says is you need to number the benefits. A lot of of people are using call-outs, they use infographics, but they don't number them. So you want to actually have numbers like this. So this should be something like this should be your second image the five reasons you love, or the seven reasons or the three reasons.   Odd numbers are always better than even numbers. Three, five or seven or nine always work the best. But here he's got the five and look, there's big, there's numbers. That's important. He just doesn't list them. People like order and when they see numbers, their mind can sort it and they can read it quickly and it makes sense to them. So the numbering system here is critical, not just the fact that he put the main point, the main benefit and capital, and then explained it in. I mean in bold and a little bit larger than explained everything else below it in light blue, but he's got these numbers. That's the critical thing is numbering it.   Bradley Sutton: Maybe this is a little bit of the sexy side of patents, but you've talked before about how patents doing patent searches can actually be a form of product research and finding a product to sell on Amazon. How in the world is that possible?   Rich Goldstein: Yeah, absolutely it's true, because the way that the patent system works, once a patent expires, it's fair game for anyone to use it. So a utility patent lasts for 20 years and a design patent lasts for 15. But once that patent expires, anyone can make that product and, at the same time, keep in mind that a lot of people have an idea for a product, they get it patented, but they never do the research, they never learn about the process enough to actually get that product launched, and so there are a lot of great ideas that have been patented that are just in the patent archives and they've never actually been put on the market. There are some lousy ideas, but there are also some great ideas, and so if you know how and you search the patent record for expired patents, you can find ideas for really great potential products.   Tom - Honest FBA: We dabbled with the US a few times in the past and Thomas Net is really popular. You see, it's spoken about quite a lot as a place, as a resource. Honestly, we never had any success there. There was a time when we were the MOQs are always insanely high and there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty high. And there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty big. And we were like, okay, we'll go for it, but can you just repackage them into a different kind of mix? And they just said, nah, nah, don't fancy it. And we were like, right, okay. So we kind of banged our head against the wall. So now a little-known site called Google is honestly the best bet, so like, but I'm not talking page one at Google. You've got to dig. So put on a VPN. If you're somewhere like we are, like in Spain, put on a US VPN and then get down to like pages five, six, seven, eight, get in there. And then I just hammer a lot of emails out, but a lot of the websites that you find down in those stages or those pages. They're not good at SEO, they're generally kind of old sites, but you're finding older, established businesses so and often you'll find a phone number. So one of the best lessons I say is like get on the phone and just ring them up and you can save months of time, like the guy who ended up.   Tom - Honest FBA: One of the guys who ended up working with had a phone call with him on the first day. I found it and we ended up. We're now doing two products with him already. We've got another three lined up and he had nothing to do with the niche we're in. He was in so we're in pets. He was in humans. He was in food. I just gave him a call, explained the brand vision, what we're trying to do. He got really excited. He's now helping us source new ingredients. He's coming to me with product ideas. He's now going to do a whole range of products for us. So that was one of the beauties is like having that communication line and being able to really explain yourself has been massive. We are still sourcing in China, by the way. We still think it's a really viable option, but having this US option as well, there's so many benefits to it.   Grace Kopplin: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, target Plus and that's been a key, key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well, that have gotten the attention of a buyer and actually got store placement, which is really exciting. And, at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon. So we tend to try to use that strategy.   Bradley Sutton: How do you get on target these days? Wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like yeah.   Grace Kopplin: I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their backend is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only, but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer.   Leo Sgovio: So there are a few reasons why you want to be indexed on Google, and for the most, let's start from the most advanced ones, right? Advanced sellers they normally try to send traffic to Amazon, especially during the launch period, using external traffic, right? So Google, we know, is a good referral that tends to help your rankings, and so Amazon tends to reward you if they see traffic coming from Google. So if you're not indexed, you lose a chance to show Amazon that you are getting traffic from Google. Now, I have a theory that paid traffic has a little bit more weight than organic, but the reason why you want to be indexed and the reason why you might want to be indexed for certain keywords is so that when you drive traffic through the URL to Amazon, you can actually give attribution to that keyword. That's number one, right? So you can actually use these URLs as your two-step.   Leo Sgovio: Number two if you do a good job with your indexation and your listing is optimized, you actually also appear in the images, right? And so if people are looking for specific products, sometimes I search on Google using images because I'm looking for specific products that might be hard to find on Amazon. But if I look through the Google images and I find the product, then I go to Amazon and so if you're not indexed, you're also not going to be able to be found there, and Google images actually gets a ton of traffic. So here are some of the reasons why, two of the reasons why. I can think of many more, but the most important are these ones. Google is still one of the largest search engine, and so missing out on that opportunity search engine and so missing out on that opportunity, I'm afraid it causes a lot of missed visibility for an Amazon seller at a listing level.   Carrie Miller: I think one of the things that sets us apart is that when I've created our listings, or whenever I create our photos, I think about what are the main benefits of the product, the main selling points of it, and I realized this isn't something that everyone can easily do, and so the way I kind of have been teaching it is that you can take your competitor's listing, download their reviews, download their best reviews, their five-star reviews, and say ask ChatGPT, like, what do people like most about this product? What are the benefits of this product according to reviews? What do people like? Basically, ask a bunch of questions to ChatGPT and you'll get a bunch of kind of selling points and you'll kind of see a trend of like the top selling points or top benefits of your product. And that's what you want to focus on is like what's in it for the customer? You've got to kind of appeal to their emotions. How is it going to make their life better, easier, are easier, are they going to be more beautiful? Are they going to you know what? What is it, what's in it for them?   Carrie Miller: And I think that that is going to be the key that sets you apart, and I know it's. It sounds pretty basic, but I've actually been doing some looking at different listings. People have been asking me hey, can you take a look at my listing? And when I look at the listing, I'm like, well, these aren't, these are not actually selling points or benefits. Like, these are features of the product. Right, you can always put the features in right later on, but how are you appealing to the person when you were? If you're telling somebody about your product, are you being like oh hey, the dimensions are 14 by 14. Like that's, that's like an afterthought, right? You, you want to. However, you would even just sell to a person, like talking face to face. That's how you're going to do that. Your first image shouldn't be a dimension photo. It should be a selling point, your main, like best selling point, main benefit in that first image. So I think that's a huge thing that a lot of people are kind of missing.   Bradley Sutton: What would you say is the most actionable things from search career performance? That kind of closes out like, hey, this is actually something that is not just, oh, it's good to know, but hey, I'm actually going to take action, uh, on this.    Mansour Norouzi: Taking action. I would say, even when I look at my own brand one is that for the main keywords, what I actually I do this on a weekly basis I have a list of the main keywords which is for my, for one of my aces are like 10 uh, 10 uh keywords and actually I go into the detail of week over week what is happening to my click share for those keywords, because they are very important for me and I want to be on the top and like top five for these turns. I want to be aware of what is going on with my competitors and what's my need. So if I see I have a track of my click share for the keywords, if I see it is going down, right away I'll figure out what's going on and maybe push with my advertising, for that for me would be our main keywords and what's going happening for my click share rate, conversion rate and click share just on my top keywords. Honestly, I will go, I think, by myself going with all for all the keywords, just like top five to 10 keywords, what they are, and I'll keep it very close overview and monitor them to see exactly what's going on, because you see that search volume going up or down, but I want my click share and my conversion share that I have I'm generating. Either they are consistent or going up. So if I see this trend is down, right away I start doing maybe I run coupon code or I push with my advertising to make sure I'm getting them back into track.   Bradley Sutton: What is your favorite? Helium 10 tool Ksenia or function of a tool.   Kseniia Reidel: Probably the audience. That's the one that I use all the time. Is it called audience?   Bradley Sutton: Yeah, the split where you ask the questions to the people and say, how are you using that Like for your images, or just for product ideas, or what are you using that?   Kseniia Reidel: Honestly for everything. For both for the product ideas, for your images, or just for product ideas or what are you using that? Honestly for everything. But both for the product ideas, for the images, because I just think it's so easy. You know, when you're thinking about like the product we find, then I usually do um, like the drawing and uh, 3d, you know the 3d image of the product that doesn't exist yet. Then usually all my products are like, really designed differently, that's what's on the market right now, and I just upload the image there and I see what people say and ask them would you buy this product? And if you wouldn't buy this product, why, why not? Or what would you change in this product? And sometimes I see the things that I didn't even you know, I didn't even think about that.   Bradley Sutton: So you're launching just the 3d rendering and just asking a question on that image, or you're launching it like, or you're launching it, you're putting it in a poll next to like existing products and asking them, or which one are you doing?   Kseniia Reidel: I'm doing both. Actually, the first, I just do the rendering and ask them would you buy this product? And if you would not buy this product, what would you change Like? How would you make it better for you? And then sometimes I also compare it to the other products that are on the market and ask them which one would they buy?   Bradley Sutton: Interesting.   Kseniia Reidel: And a lot of times I do the changes on the product based on what the people say.   Bradley Sutton: What was the results of those search, find, buy in order to send those relevancy signals? Again, not for rank, but to send those relevancy signals to Amazon. Take a look at this when I ran in Cerebro on June 19th, just three days after they did that relevancy single, you know, push those three coworkers here at Helium 10,. Take a look now at the Amazon recommended rank. Remember how it was only showing two keywords for Amazon recommended rank. Now it was showing multiple ones and it put that keyword that I sent the relevancy signal for egg holder countertop. It had Amazon recommended rank number three, which basically means that that was the third most important keyword according to Amazon for this product. Now do you remember what I was getting for impressions in PPC? Like 200 total impressions over three days. What did sending those relevancy signals to Amazon do for my PPC impressions? Take a look at this. To amazon, do for my PPC impressions. Take a look at this.   The next three day period from June 19th when my relevancy got fixed to June 21st instead of 200 impressions, 5 000 impressions, 4 000 of that. How? What keyword was it for? Egg holder countertop, that one that I sent those relevancy signals to Amazon for? This works, guys.   Ryan King:                          So Walmart has the equivalent would be brand portal, and I would absolutely recommend, if you're the seller, if you're the brand, to register through brand portal, and the main reasons are there are certain advertising opportunities that are only available to brand registered brands, so sponsored brand videos, sponsored brand ads that go across as banner displays. Another major one would be brand shops, brand shelves we can talk about later as well and then IP protection, and so the advantage of being registered in Brand Portal is that you can file IP infringement claims, and in this case, the most successful one to do is to file claims against those alternate listings for using your copyrighted imagery, and so we see success of getting those pulled down within 48 hours, typically when that happens. Now you can still file that IP claim even if you're not registered through Brand Portal. There's a link to file that claim, but you can't track its progress, you can't see the history, all those kinds of things. So it just gives you greater credibility in those and greater ability to look back at the progress. And the last one I'd say is if you're a registered brand, it's going to give you the highest content ranking for your listing. So even if there are other sellers that have tried to change that listing content. You're going to outrank them as the registered brand and chances are you're not going to have to deal with things changing on your listing in that regard.   Kevin Dolan: Cosmo is a specific tool and I think that the function that it performs is valuable to enhancing Amazon's understanding of a listing. So I certainly would not be surprised to see Amazon implementing this in a production capacity on a large swath of searches. That would not be surprising to me, but it's not as massive as the shift that we've seen into semantic-focused search. Cosmo in particular discusses essentially a mechanism for enhancing Amazon's understanding of a product by taking into consideration things that aren't expressed in the query and things that aren't expressed in the listing. The example that they use in the paper, the canonical example, is if you're looking for shoes for pregnant women, a listing might not literally say shoes for pregnant women. It might produce a specific type of open toed shoe that has good support, good comfort. That might not literally be listed as a keyword in the listing, but it might be something that the system can infer based on its knowledge of the universe, about what it's like to be a pregnant woman and the types of products that they might benefit from.   Norm Farrar: Out of everybody that we've looked at, it was up to 80. But 70% of Amazon sellers do not have the proper HTS code. They let their Chinese seller set an HS code and it's wrong. So when they get in here and guess what, nobody, nobody is calculating that as a part of your cost of goods. So they're going out, they're sourcing in China, they're not calculating, and this could be as high as 400%. Now, I've never seen it that, but it can be. So you know you're 25, 40% of your cost of goods. Is that not something that should be calculated? And like for me, I was doing natural soaps and I was paying 17%. So we were taking a look at it and Afolabi says can you consider this Castile soap? And I said yeah, it's olive based. And he goes well, how about I give you some good news. Pay zero. I just stuffed 17% back in my pocket. So out of the 70% of people that are missing the boat, they don't have the proper tariff code and the average person that gets the proper tariff code on an order the average that we've been able to calculate has been $7,800.

We have ideas about who God is…but God might not be that. We hold on to the teachings we want to be true. When we hear something we want to be true, we sometimes don't go to the Word to see if it's actually true or not out of fear that God may not be like that. It's ti me to choose if Jesus is the Messiah or not. It's time to come home.

Send us a textIn deze aflevering praten Anouk en Emmy op de Big Data Expo met Jordy Vercammen over zijn project bij DPG Media. Jordy deelt hoe dit traject is gestart, welke uitdagingen hij heeft aangepakt, en de obstakels die onderweg zijn overwonnen, met een speciale focus op governance—a key priority voor DPG. Jordy werkt al 10 jaar bij Agiliz, waar hij begon als BI-ontwikkelaar en nu actief is als analytics engineer. Hij ziet zijn vakgebied voortdurend evolueren en bespreekt nieuwe ontwikkelingen, zoals conversational analytics. Loop je in je eigen organisatie tegen soortgelijke vraagstukken aan, of ben je benieuwd hoe deze transities verlopen? Luister dan naar deze inspirerende aflevering!De Dataloog is de onafhankelijke Nederlandstalige podcast over data & kunstmatige intelligentie. Hier hoor je alles wat je moet weten over de zin en onzin van data, de nieuwste ontwikkelingen en echte verhalen uit de praktijk. Onze hosts houden het altijd begrijpelijk, maar schuwen de diepgang niet. Vind je De Dataloog leuk? Abonneer je op de podcast en laat een review achter.

Episode Summary In this Onbase episode, Justine Davis, Head of Marketing at Postman, shares her journey from hospitality marketing to leading high-performing teams in tech, offering insights on building go-to-market (GTM) strategies. She emphasizes the importance of aligning sales, marketing, and product teams through data-driven decisions, internal collaboration, and empathy for organizational change. Justine discusses adapting to shifts in marketing attribution, such as the decline of third-party cookies and highlights tools like Salesforce, Looker, and SparkToro as essential for staying competitive. She also underscores the value of curiosity, leadership, and strategic planning in navigating future challenges, offering practical advice for scalable success in B2B marketing. About the guest Justine Davis is Head of Marketing at API platform Postman. She previously served as the Head of Marketing for Atlassian's Agile and DevOps suite of products. With over 9 years of experience working with DevOps teams and tools, Justine is passionate about solving the needs of customers. Outside of work Justine is a mom, avid reader, and loves to close the move goal rings in sunny Scottsdale, AZ on her Apple Watch. Connect with Justine Davis Key takeaways - Conduct a listening tour to understand team dynamics, customer needs, and current successes to shape a data-driven strategy. - Align with sales, product, and data teams by addressing their priorities and showing how the strategy supports shared goals. - Transition to server-side tracking for accurate attribution and compliance with evolving privacy regulations like GDPR. - Hire experienced professionals for new functions to quickly establish processes and build team capability. - Focus on professional domain sign-ups for PLG and pipeline velocity for enterprise strategies to track success. - Foster curiosity and cross-functional collaboration to drive innovation and align teams with shared objectives. Quotes "Trust is built by aligning our goals with those of sales, product, and data teams, fostering a collaborative environment where strategies support shared objectives." Recommended Resource Podcast: - All-In Podcast: A resource for staying updated on general tech trends.macroeconomic trends, industry developments, and insights into the future of AI. - Lenny's Podcast: A go-to for practical and actionable advice on product management, growth, and startups. - Remarkable Marketing Podcast: Focused on effective marketing strategies and trends. - Prof G Podcast: A great choice for insights into tech, marketing, and business strategies Connect with Justine Davis⁠⁠⁠ ⁠⁠| ⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠Website

En un panorama cada vez más competitivo, las estrategias digitales efectivas son la clave para alcanzar los objetivos de negocio. Cristhian Durán, especialista en publicidad digital con una década de experiencia y más de 200 empresas asesoradas, comparte su enfoque sobre cómo estructurar y evaluar una estrategia digital para garantizar resultados exitosos. “Cuando estás planeando tu estrategia, debes definir tus objetivos. Un objetivo tiene que ser específico, medible, alcanzable, relevante e importante para la empresa. Eso es clave. Cuando tengo definidos mis objetivos, tengo que pensar en el paso a paso para llegar a ellos”, comenta Cristhian, destacando la importancia de comenzar con una base sólida. Además, enfatiza que, para monitorear el progreso, es necesario establecer indicadores de resultado que permitan identificar si el rendimiento es positivo o requiere ajustes. Sin un sistema de medición claro, todo esfuerzo podría desperdiciarse. “Si no mides el rendimiento de una estrategia digital es como si estuvieras disparando al aire. Nunca vas a saber si estás llegando a esa meta o cuánto tiempo te está tardando. Puedes perder tiempo y dinero”, señala. Cristhian recomienda considerar el ecosistema de ventas completo del producto y analizar cada paso del embudo, desde la conversión inicial hasta el cierre. Un error común, según Cristhian, es no contar con un plan bien definido. “Muchas personas creen que sólo generando contenido ya está la estrategia hecha y que publicando todos los días van a vender. Probablemente lo puedan lograr, pero no en un corto plazo. Necesitan apalancarse de un ecosistema digital, más plataformas, tecnologías que automaticen su negocio, etc.”, advierte. Este enfoque integral requiere conocimientos básicos para evaluar el trabajo de las agencias o especialistas a los que se delega. Herramientas que midan las métricas de nuestras acciones son esenciales en el proceso. “Tenemos una plataforma donde analizamos métricas, que se llama Reportei, que literalmente te integra todas las plataformas y te saca las métricas más importantes para el cliente. No me refiero a likes, sino métricas más avanzadas. Otra herramienta que usamos es Looker, que le pertenece a Google, donde creamos tableros para establecer indicadores de resultados clave para el cliente”, detalla Cristhian, resaltando la importancia de datos claros y automatizados para tomar decisiones informadas. Finalmente, Cristhian recalca la relevancia de estar presente en Google como punto de partida: “Lograr estar en Google va a tener muchos beneficios. Es la plataforma más importante ante la búsqueda de los clientes. Luego me puedo apalancar con las redes sociales. Si nos ven desde Google ya sabemos que el usuario tiene un interés y luego lo puedo conectar con mis redes sociales”. Instagram: @soycristhianduran

This is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.In this episode, they chat aboutThe importance of leadership team alignment and why the CRO & CFO should be your best friendHow marketing can impact pipeline and the standard it should be held toWhy you should build a marketing calendar around the product roadmapTimestamps(00:00) - - Kyle's exposure to B2B marketing and strategy (06:51) - - Gaining expertise in marketing metrics and standards (11:29) - - Balancing Efficiency and Creativity in Sales Outreach (15:08) - - Importance of an Internal Partnership with the Sales Team (17:48) - - Aligning marketing goals with revenue generation (19:31) - - Co-creating Qualified Opportunities with ICP (24:36) - - Importance of Sales and Marketing Collaboration (30:18) - - How CROs and CMOs can balance long-term vision and short-term outcomes (35:28) - - The lightning strike strategy (36:21) - - "Marketing Moments:" Calendaring significant events to drive business goals and team performance (39:37) - - Using Shield analytics to identify and repost popular content (47:13) - - How to simplify complex questions to extract key insights (50:40) - - Building a networking resource for professional growth (53:43) - - Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It's 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.What those companies need is automated scheduling for qualified leads.And that's where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In Episode 27 of Clocking Out, Raymond Lee sits down with Kayla McDaniel, a tech leader whose career journey has taken unexpected—and ultimately rewarding—turns. Originally set on becoming a nurse, Kayla pivoted to pursue degrees in computer science and international business. Her path wasn't without challenges; a trio of layoffs pushed her to reconsider her career trajectory, eventually leading her into software client success, where she has thrived by applying her technical expertise and leadership skills.With over a decade in global operations and data analytics, Kayla has become an experienced, results-driven leader, specializing in operational efficiency and data-informed decision-making. She leverages advanced tools like Power BI, Python, and Looker, alongside Lean Six Sigma methodologies, to enhance both processes and customer outcomes. Her dedication to creating high-performing, cross-functional teams reflects her commitment to fostering a culture of continuous improvement, learning, and collaboration.In this episode, Kayla opens up about her journey through multiple layoffs and shares how she turned these setbacks into opportunities to align her career with her passion for technology and customer success. Her story is an inspiring reminder that career redirection can lead to new and fulfilling avenues, even in the face of unexpected challenges.Connect with Kayla: https://www.linkedin.com/in/kayla-mcdaniel/Follow Careerminds: LinkedIn: https://www.linkedin.com/company/careermindsInstagram: https://www.instagram.com/careerminds/Facebook: https://www.facebook.com/CareermindsYoutube: https://www.youtube.com/@CareermindsVisit Raymond's website: https://www.raymondlee.co/Order Clocking Out: A Stress-Free Guide to Career Transitions: https://www.amazon.com/Clocking-Out-Stress-Free-Career-Transitions/dp/1586446541 Follow Raymond: LinkedIn: https://www.linkedin.com/in/raymondmlee/Instagram: https://www.instagram.com/raymondlee.coTiktok: https://www.tiktok.com/@clockingoutpodX: http://twitter.com/hrentrepreneurYoutube: https://www.youtube.com/@clockingoutwithraymondlee/videosBecome a guest on Clocking Out: https://docs.google.com/forms/d/e/1FAIpQLSeSTQmww_Gvld1zfLzTmS16PDfZvltFna7Gh6iSYehL-maUvA/viewform

Are the days numbered for popular business intelligence tools like Tableau, Power BI, Looker, and Qlik? In this episode of AI Knowhow, we talk about AI's transformative impact on data and analytics, exploring why traditional business intelligence tools may be approaching obsolescence. Knownwell CEO David DeWolf and Chief Product Officer Mohan Rao join CMO Courtney Baker to dive into the ways AI is shaping a new era, moving from static data reporting to dynamic, proactive intelligence that's reshaping business decision-making. They argue that as AI matures, its capabilities in real-time insight and contextual understanding will supersede what BI tools can offer, creating a future where intelligence—not just information—guides business. In a compelling conversation with Max Votek of Customertimes, Chief Strategy Officer Pete Buer explores the American public's surprising optimism about AI in healthcare. Max reveals insights from a recent Customertimes study, highlighting the public's openness to AI diagnostics and potential improvements in efficiency and costs. The two also discuss the limits of AI in healthcare and why patients still prefer AI as a tool rather than a replacement for doctors. All that PLUS a new segment, "In the Year 2032," where Courtney and Pete look at the World Economic Forum's take on AI's impact on the workforce, including predictions that up to 90% of jobs could be affected by AI within a decade. With high-level analysis and engaging discussions, this episode sheds light on how AI is reshaping industries and what leaders need to consider for the road ahead. Curious to see if Knownwell can boost your team's AI capabilities? Email us at Knownwell@knownwell.com with the subject line "AI Knowhow Offer" to see if you qualify for three free months of Knownwell's platform. Make sure to check out www.knownwell.com.  

Welcome to Professor Juskow's 1981 in film. This episode's class will cover all the action of the year 1981. We're talking about An American Werewolf in London and how it changed make-up in motion pictures forever; Stripes - which would set up the pairing of Ivan Reitman, Harold Ramis and Bill Murray for the blockbuster Ghostbusters; the little known Looker - written and directed by Jurassic Park author Michael Creighton and way ahead of it's time with talk of AI and how it would effect the future; Oliver Stone's first written and directed film with Michael Caine called The Hand; and of course, most importantly Chariots of Eggs - the SCTV version of the awful Chariots of Fire starring Hall & Oates - I mean COME ON!

Although best known for being a wildly popular author, the late Michael Crichton had a rather intriguing career as a screenwriter and movie director. Riding high after successes like Coma and The Great Train Robbery, Crichton set his sights on a satirical noir-ish chase thriller known as Looker. And every member of Generation X saw it at least once on HBO. Big thanks to returning guest Rodney Ascher, who is a director and massive movie fanatic, for choosing this diverting little time capsule of a movie. Thanks for listening to Overhated! There are 100+ more episodes at patreon.com/scottEweinberg. Subscribe to hear them all now! Check out the list of episodes here: bit.ly/3WZiLFk. Subscribe wherever you get your podcasts: Apple Podcasts, Spotify, etc.    Overhated is now proudly sponsored by those Effin' Birds.com, the award-winning comic strip by Aaron Reynolds.       

On the mid-week supplemental episode of The Knife Junkie podcast (episode 542), Bob "The Knife Junkie" DeMarco looks at a dozen (plus) great "one-knife" options, both fixed and folder, including the Demko AD20, Chris Reeve Knives Sebenza, Off-Grid Mamba V3, and the TOPS Tex Creek, among others.Bob begins with his favorite comment of the week.In his pocket check of knives, it's the Pinkerton Standoff, JWK Benny's Clip, T.Kell Knives Nightstalker, and the Knives by Nuge Primitive Wicket (Emotional Support Knife).In Knife Life News:• New WE Collaboration with Rafal Brzeski is a Looker!• Civivi Drops Super Cool New Fixie!• Exotic Chopper New from Tops Collab with Pro Knife Thrower• Artisan Collaborates with Johan Jordaan on a New FolderMeanwhile, in his State of the Collection, Bob looks at his one new knife this week, the Holtzman's Baby Silverback Survival Knife.Find the list of all the knives shown in the show and links to the Knife Life news stories at https://theknifejunkie.com/542.Affiliate links for knives/products mentioned in the show:Artisan Cutlery: https://theknifejunkie.com/artisanBattlBox (survival/outdoor gear): https://theknifejunkie.com/battlboxCivivi Knives: https://theknifejunkie.com/civiviOff-Grid Knives: https://www.theknifejunkie.com/offgridShockwave Tactical Torch: https://bit.ly/shockwave-tactical-torchWE Knife: https://theknifejunkie.com/weknifeSupport the Knife Junkie channel with your next knife purchase. Find our affiliate links at https://theknifejunkie.com/knives. You can also support The Knife Junkie and get in on the perks of being a patron, including early access to the podcast and exclusive bonus content. Visit https://www.theknifejunkie.com/patreon for details.Let us know what you thought about this episode and leave a rating and/or a review. Your feedback is appreciated. You can also call the listener line at 724-466-4487 or email theknifejunkie@gmail.com with any comments, feedback, or suggestions.To watch or listen to past episodes of the podcast, visit https://theknifejunkie.com/listen. And for professional podcast hosting, use The Knife Junkie's podcast platform of choice: https://theknifejunkie.com/podhost.

"I really help people feel empowered with the choices that they're making in their lives. And a lot of what I love to teach and encourage people to do is to create more time for joy."Get ready for an inspiring conversation about finding joy, even during life's toughest moments. In this episode, host Chelsea Holden sits down with empowerment coach and journaling guru, Ashley Looker.Ashley shares her incredible journey of being diagnosed with rheumatoid arthritis at just 23 and how it led her to become a passionate coach. Together, they dive deep into the power of journaling as a tool for emotional expression, self-awareness, and creating space for joy in our lives.Through their honest and heartfelt conversation, Ashley and Chelsea remind us of the importance of authenticity, self-acceptance, and claiming joy as a priority. They'll leave you feeling inspired to pick up a pen and start journaling your way to a more joyful life.So grab a cuppa, get cozy, and join us for this thought-provoking episode of Cuppa Chels with special guest Ashley Looker.Connect with AshleyWeb: www.uniqueholistichappiness.com IG:@ashleylookerNewsletter: Join the Happiness CrewConnect with ChelsIG: @thechelseaholdenWeb: www.chelseaholden.comBook: Lessons to Love OnPlease rate + review so more amazing people can find this show! Hosted on Acast. See acast.com/privacy for more information.

Google needs no introduction, and is renowned for its data and analytics capabilities. Gerrit Kazmaier is the VP and GM for Database, Data Analytics and Looker at Google. He has a long history in the space, and in this episode he speaks with Sean Falconer about data and analytics in the AI era. Sean's been The post AI Data Analytics at Google with Gerrit Kazmaier appeared first on Software Engineering Daily.

Google needs no introduction, and is renowned for its data and analytics capabilities. Gerrit Kazmaier is the VP and GM for Database, Data Analytics and Looker at Google. He has a long history in the space, and in this episode he speaks with Sean Falconer about data and analytics in the AI era. Sean’s been The post AI Data Analytics at Google with Gerrit Kazmaier appeared first on Software Engineering Daily.

Victoria's Chief Heath Officer Doctor Clare Looker says there's a need to lift the mpox vaccination rate among at risk people. 353 people have contracted mpox in Australia this year with the disease being spread through sexual activity. People who identify as LGBTIQ+ are considered most at risk of being infected. The outbreak in Australia is less severe than the type that's causing serious illness and deaths in Central Africa which is known as clade 1b. Greg Dyett asked Doctor Looker about that more severe strain and how Victoria would respond if there was a clade 1b case detected in her jurisdiction.

2+ Hours of Crime First a look at this day in History.Then Yours Truly Johnny Dollar starring Mandel Kramer, originally broadcast August 27, 1961, 63 years ago, The Shifty Looker Matter.  Johnny suspects a rat in a $100,000 kidnapping plot.Followed by the news from 63 years ago, then Suspense, originally broadcast August 27, 1961, 63 years ago, Sold to Satan starring Kermit Murdock.  Two partners are plagued by a blackmailing model. There's only one way to get rid of her...murder!Then The Whistler, originally broadcast August 27, 1945, 78 years ago, I'll Trade You Murder.  A meek book salesman is mistaken for a crook marked for death by his accomplices. To save his own life, the salesman agrees to kill the original victim.Followed by Jeff Regan Investigator starring Frank Graham and Frank Nelson, originally broadcast August 27, 1950, 74 years ago, Gentlemen Prefer Horses. Boots Crenshaw is a former jockey that needs help...$100 worth of help. Boots sells tips on the horses that are guaranteed to win. Finally Superman, originally broadcast August 27, 1941, 83 years ago, Dr. Roebling and The Voice Machine.  Duke Reynaud plans to murder Henry Benson by opening a drawbridge as he's being driven to prison!Thanks to Sean for supporting our podcast by using the Buy Me a Coffee function at http://classicradio.streamCivil defense info mentioned on the show can be found here: http://www.civildefensemuseum.com/docs.html

Hello listeners, I am Rahul Abhyankar, your host. Welcome to Product Leader's Journey. In today's episode we talk about B2B Product Marketing, Sales Enablement, and AI with Lara Shackelford. Lara is a veteran Chief Marketing Officer many times over, and has led marketing teams to create impact at companies such as Oracle, Intel, Datastax, Looker (both before and after the acquisition by Google), and has also led global demand generation at Microsoft. She is currently senior vice president of marketing at iCapital. In this episode, Lara talks about how the B2B buying experience has changed, what is a good blueprint for sales training, coming up with a good ROI analysis, how to assess the ROI of AI, and what does a good partnership between product marketing, product and sales teams looks like, and much more. David Packard, the cofounder of HP, is believed to have said, “Marketing is too important to be left to the marketing department,” so I wanted to see what Lara had to say about that. Enjoy listening!

In this podcast episode, we cover the essentials for dashboards. If you're feeling overwhelmed by the terminology, technologies, and the need to demonstrate ROI when developing your first dashboard for your healthcare organization, you're not alone. Our goal is to set a baseline of understanding so that when you tackle yours, you'll know what to look out for and the right questions to ask.   What We Cover: Terminology Matters: Dashboards and reports are often used interchangeably, but they serve different purposes. Dashboards provide real-time data, while reports offer a snapshot in time. Don't Forget about Patient Privacy: Before diving into developing a dashboard, make sure your data tools are cleaned up to protect patient privacy. This includes removing any potential protected health information (PHI) or personally identifiable information. Start with a Measurement Plan: Begin by understanding your organization's business objectives, strategic plan, and the key metrics needed to report success to leadership or the board. We'll give specific examples of things to track and how to measure ROI. Data Visualization: The fun part comes after your measurement plan is in place. We discuss the difference between Domo, Looker and Tableau. Understanding Data Feeds: Be aware of how your data is being pulled—whether it's through a straight data feed or a more sophisticated data lake. Understand which you should focus on.   Questions to Consider: ●        What is the timeliness or refresh rate of your data? ●        Are you working with a straight data feed, or does your data involve backend calculations? ●        What are your data sources? ●        Have you established a solid measurement plan?   This episode is designed for those just starting to dip their toes into dashboards. Whether you're working with an in-house team or an agency, these insights will help with the development of your dashboard.   Related Patient Privacy Podcast Episodes: ●        Marketing Performance After Privacy Changes: What to Expect ●        OCR and AHA Ruling – Patient Privacy Update for 2024   Connect with Jenny: ●        Email: jenny@hedyandhopp.com ●        LinkedIn: https://www.linkedin.com/in/jennybristow/   If you enjoyed this episode we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

We are back playing Coriolis!!! Ingela has made a new character and in this episode you'll get to know her with a solo prequel!We're an actual play podcast where professional actors in Sweden play the best of Swedish RPGs! Led by one of Swedens most experienced and appreciated podcast game masters we play Coriolis, a game published by Fria Ligan (Free League publishing).Starring: Anneli Heed, Ingela Lundh, Mattias Redbo, Amanda Stenback and Jakob Hultcrantz Hansson.Game master: Andreas LundströmCharacter art by: Moa Frithiofsson

In our June Expert Session, Chris Walker was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. They discuss Kyle's rich experience in hyper-competitive industries, from his days at Looker and Clari to his current role at Copy AI. They emphasize the importance of having a unique message and strategy to compel potential customers and drive business success. Kyle shares invaluable insights into the balance between speed and perfection in go-to-market strategies, practical tips on utilizing AI for SEO and content creation, and how to enable smaller marketing teams to punch above their weight with limited resources. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

It's August and I'm taking some time off this month to travel and recharge a bit. But I didn't want to leave you hanging for a whole month, so I thought it would a great time to share some recent podcasts where I've been featured as a guest. First up, we have an episode on Beyond the Pipeline with Vivin Vergis, where we do a deep dive into reporting for B2B SaaS orgs. This is a tough, thorny, sometimes painful topic, but Vivin asked some really great questions and we explore how to tell better stories with data, create a culture of objectivity, prioritize ad-hoc requests, and a whole bunch more. Let's dive in to the episode.--------In this episode of Beyond the Pipeline, host Vivin welcomes Justin Norris, Director of Marketing and BDR Operations at 360 Learning and host of the RevOpps FM podcast. Justin shares his journey into operations, transitioning from an English major to a pivotal figure in marketing operations. They dive deep into the challenges of reporting in B2B SaaS, discussing concepts like reporting fatigue, the importance of storytelling in data presentation, and handling impulsive reporting requests.Justin emphasizes the need for a cultural shift towards objective data analysis and the role of ops in being accountable for business performance. Tune in to gain valuable insights on managing reporting requests, addressing cognitive biases, achieving a single source of truth, and avoiding reporting fatigue in B2B SaaS.Timestamps:[00:02] Introduction and Justin's Journey into OperationsJustin shares his unique path from being an English major to becoming a pivotal figure in marketing operations.[03:32] Reporting Fatigue in B2B SaaSDiscussion on the challenges of data overload and how reporting fatigue sets in within organizations.[07:22] Storytelling with DataThe importance of creating a narrative around data and how effective communication can alleviate reporting fatigue.[08:23] Handling Impulsive Reporting RequestsStrategies for filtering and prioritizing reporting requests from different teams to avoid unnecessary work.[14:38] Enabling Self-Serve ReportingTips on empowering teams to generate their own reports and the role of ops in making tools accessible.[19:35] Common Reporting Tools and Their LimitationsComparing the effectiveness of tools like Salesforce, Looker, and Tableau for self-serve and advanced reporting needs.[27:58] Cognitive Bias in ReportingAddressing the impact of biases like confirmation bias in reporting and the importance of maintaining objectivity.[35:45] Taking Action on Data InsightsThe critical role of follow-through on data insights and establishing a feedback loop for continuous improvement.[39:49] Achieving a Single Source of TruthChallenges and strategies for creating a single source of truth in organizations and the trade-offs involved.

Episode Summary: In this week's episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a prominent AI strategist and thought leader, about moving beyond use case frenzy and getting strategic with AI-first and focused strategies. Throughout the discussion, they explore the nuances of implementing AI in marketing beyond basic use cases. 00:00 Introduction and Podcast Disclaimer 00:27 Meet Your Hosts: Ken and Erin 00:52 Exploring AI in Marketing 03:14 Guest Introduction: Lara Shackelford 03:42 Diving into AI Strategies with Lara 07:54 The Future of AI in Marketing 16:29 Frameworks for AI Integration 22:39 Creating Effective Focus Groups with AI 23:26 Hyper-Personalization in Customer Experience 24:18 Challenges and Innovations in Telecom Marketing 28:16 Global Economic Trends and AI Strategies 30:52 The Future of Work: Project-Based Engagements 35:01 Measuring ROI in AI-Driven Marketing 41:44 Practical AI Tips and Tools for Marketers 46:21 Reviewing Canva's AI-Powered Features 48:52 Conclusion and Final Thoughts Key Takeaways: AI Integration Strategy: Lara Shackelford emphasizes the significance of AI literacy across all organizational levels and the dual exploratory and exploitative approach to integrating AI in business processes. Customer Experience: Hyper-personalization through AI-driven contextual marketing can significantly enhance customer experience, moving beyond ‘creepy' personalization to more welcomed and relevant interactions. AI-First vs. AI-Enabled: The nuanced differences between AI-first and AI-enabled go-to-market strategies and their implications for crafting robust marketing plans are the subject of a pivotal discussion. Dynamic Project-Based Work: The potential shift towards project-based engagements and dynamic work structures facilitated by AI could redefine traditional employer-employee relationships, offering more flexibility and efficiency. Future AI Trends: Lara forecasts further advancements in real-time, dynamically adjusting marketing messages and the pivotal role of sophisticated data utilizalization About our Guest: Lara Shackelford is an influential thought leader and executive in AI and marketing. Currently heading Fieri AI, a company that emphasizes building trust between businesses and customers through AI, Lara has a diverse professional background with roles at major tech companies such as Intel, Oracle, and Microsoft. She has also contributed significantly to startups like Datastax and Looker. Recognized as a LinkedIn top voice in AI, Lara strongly advocates diversity in tech and has been lauded for her innovative approach to integrating AI into marketing strategies to boost customer satisfaction and operational excellence. Notable Quotes: “One of the biggest parts is focus groups. We spent a couple hundred thousand dollars on focus groups that took months... In the end, GenAI comes out and I just posed the question... and it gave me back the term we chose.” - Lara Shackelford “We can be more responsive to markets today and look at things like dynamic pricing and offers... AI can feed into our sales process, our proposal creation, and more.” - Lara Shackelford “If you can change and adjust your message in real-time, and that can then dynamically change the message on your website... marketing is going to get the real lift.” - Lara Shackelford “Companies are demonstrating already... with layoffs showing an emerging gig economy where scaling up and down is becoming normalized.” - Lara Shackelford Resources: LinkedIn - Lara Shackelford Fieri AI Website Paul Roetzer Ethan Mollick Stay tuned for more insightful episodes from the Futurecraft Marketing podcast, where we continue to explore the evolving intersection of AI and marketing. Take advantage of the full episode for in-depth discussions and much more!   To listen to the full episode and stay updated on future episodes, visit the FutureCraft Marketing Podcast website. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2

Loch Kelly is an author, psychotherapist, and nondual meditation teacher. Loch has Master's Degrees from both Columbia University and Union Theological Seminary. He has his own app, called Mindful Glimpses. Loch is also a very popular teacher on the Waking Up app, run by friend of show, Sam Harris.Free 30 days of the Waking Up meditation app: https://www.wakingup.com/tenpercent Free training and guided meditation pack from Loch Kelly: https://lochkelly.org/cycle-of-dissatisfaction Related Episodes:Sam Harris on: Vipassana vs. Dzogchen, Looking for the Looker, and Psychic PowersSign up for Dan's weekly newsletter hereFollow Dan on social: Instagram, TikTokTen Percent Happier online bookstoreSubscribe to our YouTube ChannelOur favorite playlists on: Anxiety, Sleep, Relationships, Most Popular EpisodesFull Shownotes: https://wwwdww.tenpercent.com/tph/podcast-episode/loch-kellySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Friday, 12 July 2024   Salmon begot Boaz by Rahab, Boaz begot Obed by Ruth, Obed begot Jesse, Matthew 1:5   “And Salmon begot Boaz from Rahab, and Boaz begot Obed from Ruth, and Obed begot Jesse” (CG).   The previous verse ended Jesus' ongoing genealogy with Salmon. That now continues with, “And Salmon begot Boaz.”   The narrative of Boaz is highlighted in the book of Ruth. He is first introduced in Ruth 2:1 –   “There was a relative of Naomi's husband, a man of great wealth, of the family of Elimelech. His name was Boaz.”   He is one of the main figures of the book, having shown compassion on a foreigner who came and joined herself to the people of Israel. His name means In Strength or In Him is Strength (meaning the Lord). The foreigner who came to dwell in Israel was from the land of Moab and became his wife. With that noted, Matthew next records, the child was “from Rahab.”   Rahab means Wide or Spacious. She was a prostitute in the land of Canaan first recorded in Joshua 2 –   “Now Joshua the son of Nun sent out two men from Acacia Grove to spy secretly, saying, ‘Go, view the land, especially Jericho.' So they went, and came to the house of a harlot named Rahab, and lodged there. 2 And it was told the king of Jericho, saying, ‘Behold, men have come here tonight from the children of Israel to search out the country.'” Joshua 2:1, 2   Through her deeds of faith, Rahab and her family were spared when the city of Jericho was destroyed. Eventually, she had a child with Salmon, Boaz, as noted above. From there, Matthew next notes, “and Boaz begot Obed.”   The name Obed means Servant or, actively, Serving. As for the birth of Obed, the words of Matthew next say that he was “from Ruth.”   Ruth means either Companion or Looker such as in one you would look at because of her beauty. It depends on the root word used to determine the end result. Because it is uncertain, it is probably a play on both words, Companion and Looker.   Ruth was first married to an Israelite in the land of Moab. Her husband died along with others in the family, and soon only she, her sister-in-law, and her mother-in-law were left. The sister-in-law did not come to Israel, but the mother-in-law and Ruth returned together to begin life anew. Eventually Ruth was married to Boaz. It is from this union that Obed was born. The narrative of this is found in Ruth 4 –   “So Boaz took Ruth and she became his wife; and when he went in to her, the Lord gave her conception, and she bore a son. 14 Then the women said to Naomi, ‘Blessed be the Lord, who has not left you this day without a close relative; and may his name be famous in Israel! 15 And may he be to you a restorer of life and a nourisher of your old age; for your daughter-in-law, who loves you, who is better to you than seven sons, has borne him.' 16 Then Naomi took the child and laid him on her bosom, and became a nurse to him. 17 Also the neighbor women gave him a name, saying, ‘There is a son born to Naomi.' And they called his name Obed. He is the father of Jesse, the father of David.” Ruth 4:13-17   Next, Matthew records, “and Obed begot Jesse.” The naming of Jesse is first found in the just-cited verse from Ruth 4:17. However, he actually is first noted as an active figure in the ongoing narrative in 1 Samuel 16:1 –   “Now the Lord said to Samuel, ‘How long will you mourn for Saul, seeing I have rejected him from reigning over Israel? Fill your horn with oil, and go; I am sending you to Jesse the Bethlehemite. For I have provided Myself a king among his sons.'”   Jesse means My Husband, as well as Jehovah Exists. As such the name Jesse contains the profound notion that human marriage reflects divine revelation.   Life application: In one verse, two women are introduced into the genealogy of Jesus. One was a prostitute of the line of Canaan, the cursed son of Ham. The other was from Moab, the line descending from the incestuous union between Lot and his firstborn daughter as is recorded in Genesis 19.   Jesus' genealogy is obviously lined with imperfect people, some of whom have what most anyone would consider very ignoble backgrounds. And yet, these people were brought into the covenant people of Israel and entered into the genealogy of Israel's Messiah, the Christ of the nations, Jesus.   It may be that you feel your background, events of life, or current state make you ineligible to serve God in a suitable manner. But the record of the Bible tells us differently. We do not need to let the past direct our future.   Instead, we can break free from whatever bonds we think are binding us and we can become useful vessels, storing up treasures inside by the power of God's wonderful workings in our lives. All it takes to begin this journey is to trust in Jesus, accepting by faith that He has done all that is necessary to restore us to God.   Through this faith, we will be saved. From there, it is up to us, as we trust in God who has saved us, to rely on the power of the Holy Spirit to direct our lives and use us according to His wisdom. Whatever we do, it should be done in faith. And if it is, no matter how small or seemingly insignificant, God will reward us for it.   Stand fast on allowing God's presence in your life to direct you. He is there if you have called on Jesus.   Glorious God, use us according to Your wisdom to do the things that will bless others with the knowledge of Jesus, increase Your kingdom, and bring relief from the bonds of sin to those we encounter. Whatever way is according to Your desire, use us, O God. Amen.  

Chris was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI. They discuss Kyle's rich experience in hyper-competitive industries, from his days at Looker and Clari to his current role at Copy AI. They emphasize the importance of having a unique message and strategy to compel potential customers and drive business success. Kyle shares invaluable insights into the balance between speed and perfection in go-to-market strategies, practical tips on utilizing AI for SEO and content creation, and how to enable smaller marketing teams to punch above their weight with limited resources. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. The next Expert Session, featuring Tom Wentworth will take place on Tuesday July 23 at 11am CT. Register Here.  Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

In this episode of the Watchung Booksellers Podcast, authors Laura Sims and Hillary Frank discuss thrillers--how we define them, why we are drawn to them, and how they compare in different mediums: print, audio, film, and television.  Our Guests:Laura Sims is the author of How Can I Help You, a New York Times, Publishers Weekly, Book Riot, and CrimeReads Best Book of the Year. Her first novel, Looker, was included on “Best Books” lists including Vogue, People Magazine, and Real Simple. An award-winning poet, she has published four poetry collections. Hillary Frank is the award-winning creator and host of The Longest Shortest Time and Here Lies Me. She is also the author and illustrator of three young adult novels and a collection of essays called Weird Parenting Wins. Her audiobook, Wedlocked, is a feminist domestic thriller releasing in 2025.Books:A full list of the books mentioned is available here.Resources:Rear WindowTwin PeaksGet OutPromising Young Woman Severance No One Will Save YouParasiteBaby Reindeer Law & Order: SVUThe Shining GaslightRegister for Upcoming Events.The Watchung Booksellers Podcast is produced by Kathryn Counsell and Marni Jessup. Recording and editing by Timmy Kellenyi, Bree Testa, and Derek Mattheiss at Silver Stream Studio in Montclair, NJ. Original music is composed and performed by Violet Mujica. Art & design and social media by Evelyn Moulton. Research and show notes by Caroline Shurtleff. Thank you to the staff at Watchung Booksellers and The Kids' Room for their hard work and love of books! If you liked our episode please like, follow, and share! Stay in touch!Email: wbpodcast@watchungbooksellers.comSocial: @watchungbooksellersSign up for our newsletter to get the latest on our shows, events, and book recommendations!

In which Looker gets caught red-handed (twice), Dawn finally learns what's up, and Sarah wrestles with the audio sdfghjkl; Follow the podcast on Instagram ⁠⁠⁠@chanceoutloud⁠⁠⁠  Read Chance on ⁠⁠⁠fanfiction.net⁠⁠⁠ or ⁠⁠⁠Archive of our Own⁠⁠⁠ Cover art and music by Sarah Jensen Subscribe for future chapters!

Tomasz Tunguz of Theory Ventures joins Nick to discuss Web 3.0 Database Dominance, How to Trust Black-Box ML Models, Google's Ad Business in an LLM-First Search World, and Lessons from Looker, Monte Carlo, and MotherDuck. In this episode we cover: Blockchain and Web3 Databases, with a Focus on Ethereum and Its Potential Dominance AI, Data Analytics, and Their Applications in Business Machine Learning Challenges and Opportunities, AI Innovations in Robotics, Self-Driving Cars, and Programming Using AI to Personalize Sales Pitches and Improve Response Rates AI's Impact on GDP Growth, Productivity, and Profitability Guest Links: LinkedIn X Theory Ventures The hosts of The Full Ratchet are Nick Moran and Nate Pierotti of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter. Are you a founder looking for your next investor? Visit our free tool VC-Rank and we'll send a list of potential investors right to your inbox!

Todd Jackson is a Partner at First Round Capital. Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter's Content and Discovery teams after selling his startup, Cover, to Twitter in 2014. Before Cover, Todd oversaw product development for Facebook's Newsfeed, Photos, and Groups. He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users. In our conversation, we discuss:• Why product-market fit (PMF) matters• First Round Capital's four-part PMF framework• Level one: Nascent product-market fit• Level two: Developing product-market fit• Level three: Strong product-market fit• Level four: Extreme product-market fit• Examples of companies at each level• How to know if you're stuck at a level, and how to get unstuck• What to change if you're stuck: persona, problem, promise, and product• The goals and challenges at each stage—Brought to you by:• WorkOS—The modern API for auth and user identity• Eppo—Run reliable, impactful experiments• CommandBar—AI-powered user assistance for modern products and impatient users—Find the full transcript at: https://www.lennysnewsletter.com/p/a-framework-for-finding-product-market—Where to find Todd Jackson:• X: https://twitter.com/tjack• LinkedIn: https://www.linkedin.com/in/toddj0/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Todd's background(06:07) First Round Capital's PMF framework(09:07) Why product-market fit is so important(11:02) Who can benefit from this framework(12:55) The product-market fit method(16:54) Broad overview of the framework(21:35) Level one: nascent product-market fit(33:16) The four P's(39:13) Level two: developing product-market fit(49:13) Signs you're stuck at level two, and what to do(55:12) Level three: strong product-market fit(01:00:17) Signs you're stuck at level three, and what to do(01:02:22) Level four: extreme product-market fit(01:06:55) Rough timelines for each level(01:11:18) A quick recap of the framework(01:12:15) Diving deeper on the four P's: what to do if you're stuck(01:13:56) Dollar-driven discovery(01:25:11) Apply for the product-market-fit method program—Referenced:• First Round: https://firstround.com/• Twitter Acquires Cover: https://www.vox.com/2014/4/7/11625332/twitter-acquires-cover-an-android-mobile-startup• Dropbox: https://www.dropbox.com/• Rahul Vohra on LinkedIn: https://www.linkedin.com/in/rahulvohra/• How Superhuman Built an Engine to Find Product Market Fit: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit/• How to validate your startup idea: https://www.lennysnewsletter.com/p/validating-your-startup-idea• How the most successful B2B startups came up with their original idea: https://www.lennysnewsletter.com/p/how-the-most-successful-b2b-startups• How to know if you've got product-market fit: https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket• A guide for finding product-market fit in B2B: https://www.lennysnewsletter.com/p/finding-product-market-fit• Product-market fit method: http://pmf.firstround.com/• Stripe: https://stripe.com/• Plaid: https://plaid.com/• Paths to PMF: https://review.firstround.com/series/product-market-fit/• WeWork: https://www.wework.com/• Casper: https://casper.com/• Vanta: https://www.vanta.com/• Christina Cacioppo on LinkedIn: https://www.linkedin.com/in/ccacioppo/• Ramp: https://ramp.com/• Velocity over everything: How Ramp became the fastest-growing SaaS startup of all time | Geoff Charles (VP of Product): https://www.lennyspodcast.com/velocity-over-everything-how-ramp-became-the-fastest-growing-saas-startup-of-all-time-geoff-charl/• Jack Altman on LinkedIn: https://www.linkedin.com/in/jackealtman/• Lattice: https://lattice.com/• Zachary Perret on LinkedIn: https://www.linkedin.com/in/zperret/• Positioning: https://www.lennysnewsletter.com/p/positioning• Retool: https://retool.com/• David Hsu on LinkedIn: https://www.linkedin.com/in/dvdhsu/• Persona: https://withpersona.com/• Rick Song on LinkedIn: https://www.linkedin.com/in/rick-song-25198b24/• Lloyd Tabb on LinkedIn: https://www.linkedin.com/in/lloydtabb/• Looker: https://en.wikipedia.org/wiki/Looker_(company)• Jason Boehmig on LinkedIn: https://www.linkedin.com/in/jboehmig/• Ironclad: https://ironcladapp.com/• Lessons in leadership | Scaling an org and tactical management advice | Jack Altman (Lattice): https://www.youtube.com/watch?v=cZzXqf61mrQ• Filip Kaliszan on LinkedIn: https://www.linkedin.com/in/kaliszan/• Verkada: https://www.verkada.com/• Ali Ghodsi on LinkedIn: https://www.linkedin.com/in/alighodsi/• Databricks: https://www.databricks.com/• Stripe Radar: https://stripe.com/radar• Stripe Atlas: https://stripe.com/atlas• Square Stand: https://squareup.com/shop/hardware/us/en/products/ipad-pos-stand-integrated-card-reader• Cash App: https://cash.app/• Square Checking: https://squareup.com/us/en/campaign/banking/checking• Square Loan: https://squareup.com/help/us/en/article/5654-get-started-with-square-capital• Casey Winters on LinkedIn: https://www.linkedin.com/in/caseywinters/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Josh Kopelman on LinkedIn: https://www.linkedin.com/in/jkopelman/• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennyspodcast.com/videos/the-art-and-science-of-pricing-madhavan-ramanujam-monetizing-innovation-simon-kucher/• Simon Kucher: https://www.simon-kucher.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Summary Maintaining a single source of truth for your data is the biggest challenge in data engineering. Different roles and tasks in the business need their own ways to access and analyze the data in the organization. In order to enable this use case, while maintaining a single point of access, the semantic layer has evolved as a technological solution to the problem. In this episode Artyom Keydunov, creator of Cube, discusses the evolution and applications of the semantic layer as a component of your data platform, and how Cube provides speed and cost optimization for your data consumers. Announcements Hello and welcome to the Data Engineering Podcast, the show about modern data management This episode is brought to you by Datafold – a testing automation platform for data engineers that prevents data quality issues from entering every part of your data workflow, from migration to dbt deployment. Datafold has recently launched data replication testing, providing ongoing validation for source-to-target replication. Leverage Datafold's fast cross-database data diffing and Monitoring to test your replication pipelines automatically and continuously. Validate consistency between source and target at any scale, and receive alerts about any discrepancies. Learn more about Datafold by visiting dataengineeringpodcast.com/datafold (https://www.dataengineeringpodcast.com/datafold). Dagster offers a new approach to building and running data platforms and data pipelines. It is an open-source, cloud-native orchestrator for the whole development lifecycle, with integrated lineage and observability, a declarative programming model, and best-in-class testability. Your team can get up and running in minutes thanks to Dagster Cloud, an enterprise-class hosted solution that offers serverless and hybrid deployments, enhanced security, and on-demand ephemeral test deployments. Go to dataengineeringpodcast.com/dagster (https://www.dataengineeringpodcast.com/dagster) today to get started. Your first 30 days are free! Data lakes are notoriously complex. For data engineers who battle to build and scale high quality data workflows on the data lake, Starburst powers petabyte-scale SQL analytics fast, at a fraction of the cost of traditional methods, so that you can meet all your data needs ranging from AI to data applications to complete analytics. Trusted by teams of all sizes, including Comcast and Doordash, Starburst is a data lake analytics platform that delivers the adaptability and flexibility a lakehouse ecosystem promises. And Starburst does all of this on an open architecture with first-class support for Apache Iceberg, Delta Lake and Hudi, so you always maintain ownership of your data. Want to see Starburst in action? Go to dataengineeringpodcast.com/starburst (https://www.dataengineeringpodcast.com/starburst) and get $500 in credits to try Starburst Galaxy today, the easiest and fastest way to get started using Trino. Your host is Tobias Macey and today I'm interviewing Artyom Keydunov about the role of the semantic layer in your data platform Interview Introduction How did you get involved in the area of data management? Can you start by outlining the technical elements of what it means to have a "semantic layer"? In the past couple of years there was a rapid hype cycle around the "metrics layer" and "headless BI", which has largely faded. Can you give your assessment of the current state of the industry around the adoption/implementation of these concepts? What are the benefits of having a discrete service that offers the business metrics/semantic mappings as opposed to implementing those concepts as part of a more general system? (e.g. dbt, BI, warehouse marts, etc.) At what point does it become necessary/beneficial for a team to adopt such a service? What are the challenges involved in retrofitting a semantic layer into a production data system? evolution of requirements/usage patterns technical complexities/performance and cost optimization What are the most interesting, innovative, or unexpected ways that you have seen Cube used? What are the most interesting, unexpected, or challenging lessons that you have learned while working on Cube? When is Cube/a semantic layer the wrong choice? What do you have planned for the future of Cube? Contact Info LinkedIn (https://www.linkedin.com/in/keydunov/) keydunov (https://github.com/keydunov) on GitHub Parting Question From your perspective, what is the biggest gap in the tooling or technology for data management today? Closing Announcements Thank you for listening! Don't forget to check out our other shows. Podcast.__init__ (https://www.pythonpodcast.com) covers the Python language, its community, and the innovative ways it is being used. The Machine Learning Podcast (https://www.themachinelearningpodcast.com) helps you go from idea to production with machine learning. Visit the site (https://www.dataengineeringpodcast.com) to subscribe to the show, sign up for the mailing list, and read the show notes. If you've learned something or tried out a project from the show then tell us about it! Email hosts@dataengineeringpodcast.com (mailto:hosts@dataengineeringpodcast.com)) with your story. Links Cube (https://cube.dev/) Semantic Layer (https://en.wikipedia.org/wiki/Semantic_layer) Business Objects (https://en.wikipedia.org/wiki/BusinessObjects) Tableau (https://www.tableau.com/) Looker (https://cloud.google.com/looker/?hl=en) Podcast Episode (https://www.dataengineeringpodcast.com/looker-with-daniel-mintz-episode-55/) Mode (https://mode.com/) Thoughtspot (https://www.thoughtspot.com/) LightDash (https://www.lightdash.com/) Podcast Episode (https://www.dataengineeringpodcast.com/lightdash-exploratory-business-intelligence-episode-232/) Embedded Analytics (https://en.wikipedia.org/wiki/Embedded_analytics) Dimensional Modeling (https://en.wikipedia.org/wiki/Dimensional_modeling) Clickhouse (https://clickhouse.com/) Podcast Episode (https://www.dataengineeringpodcast.com/clickhouse-data-warehouse-episode-88/) Druid (https://druid.apache.org/) BigQuery (https://cloud.google.com/bigquery?hl=en) Starburst (https://www.starburst.io/) Pinot (https://pinot.apache.org/) Snowflake (https://www.snowflake.com/en/) Podcast Episode (https://www.dataengineeringpodcast.com/snowflakedb-cloud-data-warehouse-episode-110/) Arrow Datafusion (https://arrow.apache.org/datafusion/) Metabase (https://www.metabase.com/) Podcast Episode (https://www.dataengineeringpodcast.com/metabase-with-sameer-al-sakran-episode-29) Superset (https://superset.apache.org/) Alation (https://www.alation.com/) Collibra (https://www.collibra.com/) Podcast Episode (https://www.dataengineeringpodcast.com/collibra-enterprise-data-governance-episode-188) Atlan (https://atlan.com/) Podcast Episode (https://www.dataengineeringpodcast.com/atlan-data-team-collaboration-episode-179) The intro and outro music is from The Hug (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/Love_death_and_a_drunken_monkey/04_-_The_Hug) by The Freak Fandango Orchestra (http://freemusicarchive.org/music/The_Freak_Fandango_Orchestra/) / CC BY-SA (http://creativecommons.org/licenses/by-sa/3.0/)

A Buddhist psychiatrist (and one of the key players in Dan's meditation career) talks about the overlap between Freud and the dharma.Mark Epstein M.D., is a psychiatrist in private practice in New York City, is the author of a number of books about the interface of Buddhism and psychotherapy, including Thoughts without a Thinker, Going to Pieces without Falling Apart, Going on Being, Open to Desire, Psychotherapy without the Self, The Trauma of Everyday Life and Advice Not Given: A Guide to Getting Over Yourself. His latest work, The Zen of Therapy: Uncovering a Hidden Kindness in Life, was published in 2022 by Penguin Press. He received his undergraduate and medical degrees from Harvard University. He has been a student of vipassana meditation since 1974.In this episode we talk about:The insubstantial nature of thoughts Staying present through anything without clinging or condemning. Turning down the ego and focusing on othersHow you transform your neuroses from monsters to little shmoos. And whether 10% is the right number?Related Episodes:Click here to listen to the previous episodes in our tenth anniversary series. Sam Harris on: Vipassana vs. Dzogchen, Looking for the Looker, and Psychic PowersFor more information on Dan & Mark's retreat in Arizona: we don't have the link available yet but will update here as soon as we do!To order the revised tenth anniversary edition of 10% Happier: click here For tickets to Dan Harris: Celebrating 10 Years of 10% Happier at Symphony Space: click hereSign up for Dan's weekly newsletter hereFollow Dan on social: Instagram, TikTokTen Percent Happier online bookstoreSubscribe to our YouTube ChannelOur favorite playlists on: Anxiety, Sleep, Relationships, Most Popular EpisodesFull Shownotes: https://www.tenpercent.com/tph/podcast-episode/mark-epstein-10thAdditional Resources:Download the Ten Percent Happier app today: https://10percenthappier.app.link/installSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.In this episode, they chat aboutThe importance of leadership team alignment and why the CRO & CFO should be your best friendHow marketing can impact pipeline and the standard it should be held toWhy you should build a marketing calendar around the product roadmapTimestamps(00:00) - Kyle's exposure to B2B marketing and strategy (04:48) - Gaining expertise in marketing metrics and standards (09:26) - Balancing Efficiency and Creativity in Sales Outreach (13:05) - Importance of an Internal Partnership with the Sales Team (15:45) - Aligning marketing goals with revenue generation (17:28) - Co-creating Qualified Opportunities with ICP (22:33) - Importance of Sales and Marketing Collaboration (25:23) - How CROs and CMOs can balance long-term vision and short-term outcomes (30:33) - The lightning strike strategy (31:26) - ""Marketing Moments"": Calendaring significant events to drive business goals and team performance (34:42) - Using Shield analytics to identify and repost popular content (42:18) - How to simplify complex questions to extract key insights (45:45) - Building a networking resource for professional growth (48:48) - Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Apollo.io. There are three main factors that determine the success of your ABM programs: #1 accurate target account lists with verified contact data, #2 keeping your CRM data actionable with reliable enrichment, and #3 going beyond serving ads with automated outbound emails.Apollo offers an all-in-one solution for these needs. Easily discover target accounts with over 65 filters, including technographics, buyer intent, and job titles. Automatically validate and enrich contact data, streamline outreach, and boost campaign effectiveness with just a few clicks.They are ranked number 1 for contact and company data accuracy on G2. With over 6000 reviews and a 4.8-star rating. Sign up for free, with no credit card required at apollo.io/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Once upon a time, Michael Crichton wrote and directed a movie called Looker released in 1981. How could one of the most famous men create a great film and no one has heard of it? Because, he predicted things to...

In this episode Bryan and Josh cover The Witness from Jonathan Blow… sort of. Actually they cover The Looker, which is a loving homage/scathing satire of Blow's game and at the price of Free and the runtime of about 60 minutes, comes highly recommended by the guys. Good satire is hard to find and that is doubly so in the video game sphere, but developer Bradley Lovell hits the mark with The Looker which is just packed with jokes both written and mechanical. Listen in as Bryan and Josh do their best to not just repeat their favorite jokes.Warning: Spoilers for the Witness abound!Three Word Reviews: Bryan - More Gaming SatireJosh - Don't Look Down

This podcast hit paid subscribers' inboxes on Feb. 8. It dropped for free subscribers on Feb. 15. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoNathan Birr, Chief Operating Officer of Buck Hill, MinnesotaRecorded onJanuary 26, 2024About Buck HillOwned by: David and Corrine (Chip) SolnerLocated in: Burnsville, MinnesotaYear founded: 1954Pass affiliations:* Indy Base Pass – 2 days with 16 holiday blackouts* Indy+ Pass – 2 days with no blackoutsClosest neighboring ski areas: Hyland Hills (:21), Como Park (:33), Afton Alps (:41), Elm Creek (:43), Welch Village (:46)Base elevation: 919 feetSummit elevation: 1,225 feetVertical drop: 306 feetSkiable Acres: 45 Average annual snowfall: 60 inchesTrail count: 14 (2 most difficult, 6 intermediate, 6 beginner), 4 terrain parksLift count: 9 (2 fixed-grip quads, 1 triple, 4 ropetows, 2 conveyors - view Lift Blog's inventory of Buck Hill's lift fleet)View historic Buck Hill trailmaps on skimap.org.Why I interviewed himBuck Hill rises like a ludicrous contraption, impossible there in the Twin Cities flatlands, like the ski resort knotted into Thneedville's inflatable glades and shirt-sleeve clime (1:25):How did it get there? What does it do? Did someone build it? At first, I thought someone must have, like Mount Brighton, Michigan. But no. The glaciers made it, a gift to the far future as these ice walls retreated and crumbled. It is the highest point for 200 miles in any direction.Before skiing, Native Americans used the hill as a vantage to stalk deer drinking from Crystal Lake. Thus the name. It has probably been “Buck Hill” for hundreds of years. Maybe thousands. Now the lake is covered in ice-fishing shanties all winter, and the hill is hemmed in by an interstate on one side and housing developments on all the rest. And the hill, 45 acres of fall line that erupts from seemingly nowhere for seemingly no reason, is covered with skiers.Good skiers. I am enormously fond of the Midwest's blue-collar ski scene, its skiers on rental gear in hunter-orange jackets, rat-packing with their buddies as a hootalong thing to do on a Wednesday night. This does not exist everywhere anymore, but in the Midwest skiing is still cheap and so it still does. And these rough fellows dot the slopes of Buck. But they don't define the place like they do at Spirit or Nub's Nob or Snowriver. Because what defines Buck Hill is the shin-guard-wearing, speed-suit wrapped, neon-accented-even-though-neon-has-been-over-for-30-years squadrons of velocity-monsters whipping through plastic poles drilled into the snow.It can be hard to square smallness with might. But England once ruled half the world from a nation roughly the size of Louisiana. Some intangible thing. And tiny Buck Hill, through intention, persistence, and a lack of really anything else to do, has established itself, over the decades, as one of the greatest ski-race-training centers on the planet, sending more than 50 athletes to the U.S. Ski Team. Credit founders Chuck and Nancy Stone for the vision; credit confused-upon-arrival Austrian Erich Sailer (“Where's the hill?” he supposedly asked), for building the race program; credit whatever stalled that glacier on that one spot long enough to leave us a playground that stuck around for 10,000 years until we invented chairlifts. Buck is a spectacular amalgam of luck and circumstance, an improbable place made essential.What we talked aboutBuck Hill's brand-new quad; party up top; the tallest point in 200 miles; Chuck and Nancy Stone, who started a ski area on a farmer's pasture; a glacier's present to skiers; the hazards of interstate-adjacent snowmaking; why the resort's founders and long-term owners finally sold the bump in 2015; Erich Sailer and Buck's incredible ski racing legacy; Lindsay Vonn; a perfect competition center sitting just outside of 3 million front doors; experiments in year-round skiing; the lift fleet; taming the electric bills; Buck's Great Parking Puzzle; the Indy Pass; why Buck chose Indy Pass over Ski Cooper; and $49 for a weekend lift ticket.Why I thought that now was a good time for this interviewA skier dropping into Minneapolis-Saint Paul International Airport can find skiing within half an hour in any direction. East to Vail-owned Afton Alps, north to city-owned Como Park, west to Hyland Hills and what are perhaps the fastest ropetows in America. I chose south, to Buck Hill, on a sunny Sunday last February.It was a mistake. I circled the parking lot, then circled the neighborhood beside the parking lot, then circled the parking lot again. Nothing. So I drove to Welch Village, where people on the chairlift kept asking, in a borderline accusatory way, why I would travel to Minnesota from New York, on purpose, to ski.The answer is that I value novelty and quirk more than brand-name and stoke (at least when it comes to ski areas; as an adherent of both Taco Bell and Miller Lite, I have a Basic Bro Deluxe side as well). But also because I have this ski newsletter and podcast, whose vitality is based at least in part on a commitment to examining the entirety of American skiing.I made it back to Buck Hill on Thursday, my last stop before I boarded my flight home to LaGuardia. This time, I parked without issue. I was in no mood for a challenge, and Buck Hill was in no position to offer one. Sightseer skiing. I cruised around and watched the park kids and the racer kids and the little kids trickling in after school. It felt like stumbling into a gymnasium with basketball practice on one court and volleyball practice on the next one and track practice on the elevated lanes above. In other words, not like any version of skiing I had ever seen before. It felt purposeful, focused, deliberate; the opposite of the improvisational exploratory sort of wandering that anchors my own skiing.All of which makes complete sense to anyone indoctrinated to the Buck Hill Way. But I'd gone in blind, poking the nearest ski hill into the GPS and seeing what turned up. It turned up something pretty special, and I wanted to get the full story.Questions I wish I'd askedI'd meant to get into Birr's new blog, “Notes from Nate.” Check it out here.What I got wrongI suggested that Wilmot, Wisconsin was a manufactured hill, like Mount Brighton, Michigan (which is made of landfill from the construction of two nearby freeways, I-96 and US 23). This is incorrect: Wilmot's 194 vertical feet are the result of the same glaciation process that formed Buck Hill.Why you should ski Buck HillI have never seen anything like Buck Hill. I have seen ski areas with race courses and terrain parks and mogul fields, of course, because most ski areas have most of these things. But until I pulled into Buck's parking lot last February, I had never seen these things stacked side-by-side, end-to-end, with such deliberate precision, like crops rowed along a hillside. The halfpipe has its own lift. The terrain park has its own lift. The race course has its own lift. The mogul run has its own lift. These are a combination of chairlifts and high-speed ropetows, utilitarian machines with a workmanlike purpose: pump athletes up the hill hundreds of times in a row.It's less mechanized than I'm making it sound. Like a coffee shop that can sometimes host evening concerts, Buck Hill takes many forms. And despite the racer troops constantly bunching around all parts of the hill, Buck is often just a bunch of people sitting around drinking lattes. I free-skied there for a few hours without getting yelled at, which frankly is less common than you would think, given my general curiosity and willingness to loosely interpret ambiguous signage. But the fall lines are steady and consistent. Looker's right hosts a fabulous beginner area, with an incomprehensibly long carpet that rides into a tunnel and over a bridge. I rode it just for fun.I can't say that the skiing is terribly interesting. Buck lacks the rollicking nooks and crannies of nearby Afton Alps and Welch Village. It's so small that I imagine it being a first-hand-up candidate if we ever start panic-converting our outdoor ski areas into indoor ones. There's just not a lot to do or explore. But one of the most common mistakes we make as skiers is trying to wish a ski area into something it can never be. This is why so many New Yorkers refuse to ski New England after taking that first trip west. But they're missing so much of what Vermont is by obsessing over what it is not.Buck, rote, repetitive, and tiny, is exactly perfect for the market it serves: beginners, racers, freestylers, and their families. All the on-hill hubbub can make it hard to hang out, but find a moment to linger at the summit, to gaze at the frozen lake below, at the placid Midwest rolling off into forever. It's not the greatest ski area you'll ever find, but it is a singular, spectacular place in a very specific way. If you can find a parking spot.Podcast NotesHere's a little feature on Buck Hill from Minnesota BoundAnother from Midwest skiersOn the SolnersI kept referring to “things the Solners said they wanted to do” when they bought Buck Hill back in 2015. I mined that info from various sources, but this article from Hometown Source is a good overview:[The Solners] envision a year-round business with plastic slopes for warm weather, an indoor training center, a mixed-use entertainment and retail development beneath floors of hotel rooms, and a hilltop restaurant and banquet center reached via “chondola.”“It's a combination of chairlift and gondola,” said Don McClure, who's worked at Buck Hill for 40 years. …The first piece may be laying a plastic “dry slope” product called Neveplast on part of the hill. Lessons, clinics, team training and general recreational use could be extended year-round.Solner said dry slopes haven't caught on widely in North America, though he skied on a plastic jump in his hometown of Middleton, Wisconsin.A training gym with indoor ramps and foam pits is also envisioned. Solner said he saw one a couple of years ago in Colorado. He later approached McClure with the idea, and “conversations led to where we are today,” Solner said.The owners also envision a microbrewery, coffee shop and retail stores, with a hotel above the ground-level uses.Outdoor concerts are part of the plan, with an amphitheater of about 1,500 seats — the size of the Minnesota Zoo's.On Erich SailerWhile transforming Buck Hill into an internationally renowned racing center was the vision of founders Chuck and Nancy Stone, it was Erich Sailer who actually executed the transformation. Here's an excellent video on his legacy:On the M.A.X. PassI've written often about the M.A.X. Pass, which Ikon mercilessly crushed beneath its Godzilla feet in 2018. The partner list was just terrific:On founder Nancy Stone's Buck Hill history bookMrs. Stone's book is called Buck Hill: A History, Let's Give It a Whirl. I can't find a print edition for sale anywhere (perhaps they sell it at Buck Hill).On snowmaking and proximity to the freewayBirr sent me this photo of the warning signs MDOT lights up on Interstate 35 when Buck Hill is making snow:On Lindsay VonnThe Olympic gold medalist's fondness for Buck Hill is well-documented. The feeling is mutual – the ski area dedicated a ropetow to its most famous alum in 2019:The world may know her as Lindsey Vonn, but the Minnesota community that watched her grow into one of the greatest ski racers in history still remembers little Lindsey Caroline Kildow climbing up Buck Hill's simple rope tow. Vonn, the daughter of a local ski racer Alan Kildow, got her own racing start at the Burnsville ski area at a young age. Patrons remember seeing her soaring down the hill when she was only 2 years old, and just five years later she began riding up the rope that will now bear her name.On September 23rd, at her home hill of Buck Hill, in Burnsville, Minn., Lindsey's ascent to the top of her sport was recognized formally, with the official naming of "Kildow's Climb" rope tow. "All of us at Buck Hill are very happy and excited to honor Lindsey by renaming our lift on the race training hill in her name," said Dave Solner, owner of Buck Hill.September 23 was also declared “Lindsey Vonn Day” in Burnsville, Minn."Obviously being from Buck is not the most likely of paths to become Olympic downhill champion, but I think I proved that anything is possible" said Vonn at the ceremony. "So, for all of you kids that are still racing here, just keep believing in yourself and anything is possible. And listen to Erich (Sailer), even though he's not always around anymore, but he's probably still yelling from somewhere. I wanted to name the rope tow after my family. My grandfather was the one who taught us how to ski. He built a rope tow in Wisconsin, and started my dad skiing, and the whole family. Then my dad taught me, and Erich taught my father and taught me. Kildow is my family name, and I wanted my family name to stay here at Buck, so 'Kildow's Climb' is here to show you that anything's possible."On that long magic carpetMan this thing is so cool:On the concentration of ski areas around the Twin CitiesI'll reset this chart I put together for the Trollhaugen podcast last year, which shows how densely clustered ski areas are around the Twin Cities:On warm-weather outdoor skiingWe talk a bit about Buck's experiments with warm-weather skiing. There's actually a whole year-round ski area at Liberty University in Virginia that's built on something called Snowflex. I don't count it in my official ski areas inventory because there's no snow involved, but it's pretty neat looking. Kinda like a big skate park:On energy efficiencyWe talk a bit about Buck Hill's energy-efficiency initiatives. This Dakota Energy profile breaks down the different elements of that, including snowmaking and lighting efficiency.On In Pursuit of Soul IIProduced by Teton Gravity Research, In Pursuit of Soul II features Buck Hill and seven other Midwest ski areas: Lutsen, Granite Peak, Nordic Mountain, Tyrol Basin, Little Switzerland, The Rock Snowpark, and Caberfae Peaks. It's awesome:On the Ski Cooper controversyBirr and I briefly discuss Buck Hill getting caught in the crossfire of an Indy Pass/Ski Cooper dispute. I'm not going to reset the whole thing here, but I wrote two long articles detailing the whole fiasco over the summer.The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 9/100 in 2024, and number 509 since launching on Oct. 13, 2019. This is a public episode. 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Frequent guest Sam Harris discusses life after quitting Twitter and the metaphysics of meditation along with special co-host and brother Matt Harris. Sam Harris is a neuroscientist, philosopher, and author of five New York Times best sellers. His work covers a wide range of topics—neuroscience, moral philosophy, religion, meditation practice, political polarization, rationality—but generally focuses on how a growing understanding of ourselves and the world is changing our sense of how we should live. His books include The End of Faith, The Moral Landscape, Free Will, Lying, and Waking Up. Sam hosts the popular Making Sense podcast and is the creator of the Waking Up app, which offers a modern approach to living a more examined life, through both in-depth mindfulness training and secular wisdom. Sam has practiced meditation for over 30 years and has studied with many Tibetan, Indian, Burmese, and Western meditation teachers, both in the United States and abroad. He holds a degree in philosophy from Stanford University and a Ph.D. in neuroscience from UCLA.In this episode we talk about:The psychological benefits of quitting TwitterVipassana meditation vs. DzogchenThe practice of looking for the lookerSam's views on the metaphysics of meditation and psychic powersFull Shownotes: https://www.tenpercent.com/tph/podcast-episode/sam-harris-2023See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.