Dentistry in 4D

Dentistry in 4D

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How to best market your dental practice in a digital age. Tips and tools for digital and social media marketing from Brandon Platt, owner and founder of 4D Digital Media.

Brandon Platt, DAT, LAT, ATC, CSCS


    • Feb 2, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 12m AVG DURATION
    • 23 EPISODES


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    Latest episodes from Dentistry in 4D

    5 Dental Marketing Tips to Jump Start Your Social Media Growth

    Play Episode Listen Later Feb 2, 2023 23:22


    Hello everyone and welcome to another episode of Dentistry in 4D, teaching you how to market your dental practice in a digital age.  Social media is here to stay, and, when done correctly, can be a huge advantage for your practice or company when it comes to market your services!  However, there are certain nuances that are involved to maximize your results.  In this premier episode for season 3, Dr. Brandon Platt discusses 5 simple yet important tips that, if applied today, can kickstart your social media growth!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: 5 Basic Ways to Improve Your SEO Today

    Play Episode Play 58 sec Highlight Listen Later Jan 6, 2023 22:23


    Not getting the web traffic you want?  Here are the top 5 ways to boost your SEO starting right now!To provide more information to your audience, there is no better time than now to start your first podcast!  Regardless of your expertise and industry, someone is out there looking for information only YOU can provide, and Buzzsprout can help you get it out.  Use the link below and receive a $20 credit from Buzzsprout after your second paid invoice!  https://www.buzzsprout.com/?referrer_id=1779908Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D-Optimization Vs. Information: What is Best for your Instagram Bio?

    Play Episode Listen Later Oct 17, 2022 14:04


    Hello and welcome to another episode of dentistry in 4D: Teaching you how to market your practice in a digital age.  In today's episode we discuss Instagram bios, and specifically dive into the best way to set them up to reach your goals for your social media presence!Looking to start your own podcast?  Consider www.buzzsprout.com to house your shows!  Use the link below and get a $20 Amazon Gift Card with the creation of a paid account after your second paid invoice!https://www.buzzsprout.com/?referrer_id=1779908Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: A Collection of Weekly Thoughts to Help Best Market Your Dental Practice

    Play Episode Play 54 sec Highlight Listen Later Aug 5, 2022 34:55


    Welcome to another episode of Dentistry in 4D: Teaching you how to market your practice in a digital age! In this weeks episode, we dive in to some deep thoughts to wrap up last week.  I step away from dental specific conversation into more general marketing ideas and ideology, and we highlight some great talks and podcasts from the week that was that will really make you think!  Enjoy!!Don't forget to subscribe to the podcast, listen and follow on wisdom, follow on all social media channels including @4ddigitalmedia1 on Twitter, @4ddigitalmedia on Instagram, and @4ddigitalmedia on Facebook!  Also, visit our website at 4ddigitalmedia.com!Looking to start your own podcast?  Consider www.buzzsprout.com to house your shows!  Use the link below and get a $20 Amazon Gift Card with the creation of a paid account after your second paid invoice!https://www.buzzsprout.com/?referrer_id=1779908Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: What Does "Marketing" Mean To You?

    Play Episode Play 51 sec Highlight Listen Later Jul 13, 2022 21:22


    Welcome to another episode of Dentistry in 4D: Teaching you how to market your practice in a digital age!  Today I pose an interesting question: "What does 'Marketing' mean to you?"  When you close your eyes and think of marketing, what comes to mind?  Is it a linear process, or more complicated, diverse, multifaceted construct?Don't forget to subscribe to the podcast, listen and follow on wisdom, follow on all social media channels including @4ddigitalmedia1 on Twitter, @4ddigitalmedia on Instagram, and @4ddigitalmedia on Facebook!  Also, visit our website at 4ddigitalmedia.com!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: Follower Milestones and Blog Writing for the Digital Marketer

    Play Episode Listen Later Jun 20, 2022 14:28


    Welcome to another episode of Dentistry in 4D: Teaching you how to market your practice in a digital age!  Today, one of our clients hits the 1,000 follower mark on Instagram, we dive deeper into best practices for blog writing in digital marketing, and a Happy Father's Day to dads everywhere!Don't forget to subscribe to the podcast, listen and follow on wisdom, follow on all social media channels including @4ddigitalmedia1 on Twitter, @4ddigitalmedia on Instagram, and @4ddigitalmedia on Facebook!  Also, visit our website at 4ddigitalmedia.com!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: I Believe!!!: The Role of Passion in Digital Marketing

    Play Episode Listen Later May 24, 2022 10:27


    Welcome to another episode of Dentistry in 4D, teaching you how to market your practice (and beyond) in a digital age!  Today we go beyond the world of dentistry and dive in to the marketing industry in general.  We discuss the importance of believe and passion for the product or service you are marketing, and how that plays into the perception of the consumer and overall success of the marketing campaign!  Don't forget to subscribe to the podcast, listen and follow on wisdom, follow on all social media channels including @4ddigitalmedia1 on Twitter, @4ddigitalmedia on Instagram, and @4ddigitalmedia on Facebook!  Also, visit our website at 4ddigitalmedia.com!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: To App or not to App?...That is the Question!

    Play Episode Listen Later May 16, 2022 10:57


    Welcome to another episode of Dentistry in 4D-teaching you how to market your practice in a digital age.  We have discussed value extensively over the first 3 episodes this season, and today we discuss one way to add value to your practice: the mobile application!  But, the question remains: why build an app for dentistry?  Will it really help?  What will I use it for?  These answers and more await during episode 4!  Take a listen!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: Opposition Research: How much is Needed?

    Play Episode Listen Later May 9, 2022 11:21


    Welcome to another episode of Dentistry in 4D-teaching you how to market your practice in a digital age.  Today we talk about opposition research.  Is it necessary  to keep an eye on your competitors marketing campaigns and what they are doing on social media?  Should you try to match or keep up?  How much is enough?  How much is too much?!  All these questions and more this week on Dentistry in 4D!  Join us!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    dentistry 4d opposition research
    Dentistry in 4D: How Geography Can Affect Your Digital Marketing Results

    Play Episode Listen Later May 2, 2022 10:37


    Are all geographic areas created equal when discussing digital marketing?  After all, its a global reach industry!!  In this episode, we discuss why all geographic areas may not all be created equal, why you may need to dive more into paid ads to get the same results in a smaller market, and why the platform on which you run ad campaigns matters!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: Adding Value to Your Dental Practice or Business Venture

    Play Episode Listen Later Apr 26, 2022 18:12


    Welcome to Season 2 of Dentistry in 4D, teaching you how to market your practice in a digital age!  We apologize for the long hiatus, but we have been growing substantially and gathering excellent content to share with you all during the upcoming season!  As promised, we hope to have some great interviews with some of the foremost experts in dentistry and marketing, as well as ideas, thoughts, talks, and conversations with marketing and business professionals from all over!  In this episode, we discuss value.  This is not to be confused with monetary value or valuation of your company.  Rather, how do you add value to your practice or do your marketing scheme to help yourself stand out to your patients, clients, and customers?Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: How to Counteract a Dip in Social Media Metrics

    Play Episode Listen Later Dec 7, 2021 5:29


    Welcome to another episode of Dentistry in 4D, teaching you how to market your dental practice in a digital age.  In the Season 1 finale, we go back to where it all started and talk about social media metrics.  However, in this episode, we discuss what to do when those metrics we discussed earlier on in the season take a downward turn!  What can be done to counteract a dip in metrics?  Tune in to find out!Don't forget to check us out and follow us on social media for more information about content and release dates for Season 2:Twitter: @4ddigitalmedia1Instagram: @4ddigitalmediaFacebook: 4D Digital MediaYouTube: www.youtube.com/channel/UCl6gtcNDNCJygWtdPW0PURgYou won't want to miss all of the great interviews and content we have planned for 2022!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: How "Obscure" National Days Play a Role in Your Practice's Marketing Strategy

    Play Episode Play 52 sec Highlight Listen Later Nov 24, 2021 7:32


    Welcome to Dentistry in 4D, helping you market your practice in a digital age.  One question we get a lot is "why celebrate all these obscure national days, weeks, and months when they don't bring anyone into my office directly?"  In this episode, I talk about the reasoning behind, and the importance of, adding some variety to your social media marketing strategy!Don't forget to check us out and follow us on social media:Twitter: @4ddigitalmedia1Instagram: @4ddigitalmediaFacebook: 4D Digital MediaTo schedule your complimentary social media management and digital marketing consultation, visit our website at 4ddigitalmedia.com or email 4ddigitalmedia@gmail.com!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: How Email Marketing Can Boost Your Referral Relationships

    Play Episode Listen Later Nov 20, 2021 4:12


    Welcome to Dentistry in 4D, helping you market your practice in a digital age.  Email marketing can be an underutilized, or, at the very least, misunderstood marketing strategy that can help dental specialists cultivate relationships with their referral base in a different, more personal way than even social media marketing.  In this episode, we discuss some different ways you can use email marketing to help boost your referral relationships.To schedule your complimentary social media management and digital marketing consultation, visit our website at 4ddigitalmedia.com or email 4ddigitalmedia@gmail.com!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: How QR Codes Can Take Your Dental Marketing to the Next Level

    Play Episode Listen Later Nov 13, 2021 5:14


    Welcome to Dentistry in 4D, helping you market your practice in a digital age.  QR Codes are an underutilized, often overlooked resource when it comes to marketing strategy, particularly in dental marketing.  This week we discuss the benefits of QR Codes and how their versatility can boost your reach with your potential patients as well as your referral base.To schedule your complimentary social media management and digital marketing consultation, visit our website at 4ddigitalmedia.com or email 4ddigitalmedia@gmail.com!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: Why the Person Responding to Your Reviews Matters

    Play Episode Listen Later Nov 5, 2021 3:51


    Welcome to Dentistry in 4D, helping you market your practice in a digital age.  Last week we discussed the importance of Google Reviews, and how prompt responses and positive reviews can be a driving force for bringing new patients into your practice.  This week, we venture further into the reviews rabbit hole as we explore why the person or group responding to your reviews really matters!To schedule your complimentary social media management and digital marketing consultation, visit our website at 4ddigitalmedia.com or email 4ddigitalmedia@gmail.com!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: How to make Google Reviews Work Harder for Your Practice

    Play Episode Listen Later Oct 29, 2021 6:08


    Welcome to Dentistry in 4D, helping you market your practice in a digital age.  Everyone wants more Google Reviews!  Let's face it, most of the time when trying to find the right doctor, dentist, dental specialist, or even place to eat, its the first place we as consumers look to determine if that is a place we want to spend our time and money. But Google Reviews do so much more for a dental practice than just provide information!  They are a medium by which to directly communicate with your best potential advocates for your practice: the patient themselves!Don't for get to subscribe to the channel and check us out on all of our social media platforms!  In this episode we briefly discuss the importance of Google and Yelp reviews, the importance of responding consistently, specifically, and quickly, and the importance of addressing and how to deal with those reviews that may not be so great!To schedule your complimentary social media management and digital marketing consultation, visit our website at 4ddigitalmedia.com or email 4ddigitalmedia@gmail.com!Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: How Consistency of Branding and Synchronicity can Benefit your Marketing Strategy

    Play Episode Play 55 sec Highlight Listen Later Oct 22, 2021 6:59


    Welcome to Dentistry in 4D, helping you market your practice in a digital age.  While consistency and frequency of posting is important for social media algorithms to get your content in front of the maximum number of people, we must remember that we live in a fast paced, immediate gratification type world.  With that said, consistency of branding is as important as frequency of content, allowing users to know exactly where the content is coming from as they scroll through.   Synchronicity, specifically synchronicity with your brand voice, website, and other social platforms, is imperative in building trust and engagement with your audience, ultimately getting them through the door and into your exam room.  Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D Episode 5: How Facebook Groups Can Benefit Your Dental Practice

    Play Episode Listen Later Jul 30, 2021 2:29


    Welcome back to another episode of Dentistry in 4D: Marketing Your Dental Practice in a Digital Age!In this video, I discuss utilizing Facebook Groups to market your dental practice not just to patients, but to fellow dental professionals as well!Don't forget to like and subscribe for more great content!  Comment with any suggestions or questions!  Get notifications so you don't miss a thing, and tune in weekly every Friday at 9:00 AM EST for a new episode!Check us out on these other social media platforms!Facebook:https://www.facebook.com/4DDigitalMediaInstagram:@4ddigitalmediaTikTok: @4ddigitalmediaTwitter:@4ddigitalmedia1Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D-Episode 4: How to use Video to Boost an Engagement Campaign for your Dental Practice

    Play Episode Play 30 sec Highlight Listen Later Jul 16, 2021 6:56


    Welcome back to another episode of Dentistry in 4D: Marketing Your Dental Practice in a Digital Age!In this video, I discuss using videos in your marketing strategy on Facebook and Instagram specifically and how its advertising campaigns and Instagram.  Specifically, I dive into how to get started making videos that will benefit your dental practice, and some ideas for future video content!Don't forget to like and subscribe for more great content!  Comment with any suggestions or questions!  Get notifications so you don't miss a thing, and tune in weekly every Friday at 9:00 AM EST for a new episode!Check us out on these other social media platforms!Facebook:https://www.facebook.com/4DDigitalMediaInstagram:@4ddigitalmediaTikTok: @4ddigitalmediaTwitter:@4ddigitalmedia1Make sure to check out video versions of each episode here: https://www.youtube.com/channel/UCl6gtcNDNCJygWtdPW0PURgDon't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: How to Utilize Facebook to Market Your Dental Practice

    Play Episode Listen Later Jul 2, 2021 14:38


    Welcome back to another episode of Dentistry in 4D: Marketing Your Dental Practice in a Digital Age. Today we continue our multi-week series of episodes detailing how each social media platform can benefit the social media marketing strategy for your dental practice.  In this video, I discuss Facebook specifically and how its advertising campaigns and Instagram syncing features can be utilized to optimize results for your dental practice and make your marketing strategy more efficient.  I discuss Facebook's benefits and what it can do to help you boost your social media reach and dental practice revenue streams!Don't forget to like and subscribe for more great content!  Get notifications so you don't miss a thing, and tune in weekly every Friday at 9:00 AM EST for a new episode!Check us out on these other social media platforms!Facebook:https://www.facebook.com/4DDigitalMediaInstagram:@4ddigitalmediaTikTok: @4ddigitalmediaTwitter:@4ddigitalmedia1YouTube: https://www.youtube.com/channel/UCl6gtcNDNCJygWtdPW0PURgCheckout our YouTube Channel for video versions of all of our episodes here: https://www.youtube.com/channel/UCl6gtcNDNCJygWtdPW0PURgDon't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: How to Utilize Instagram in your Dental Marketing Plan

    Play Episode Play 32 sec Highlight Listen Later Jun 25, 2021 7:39


    Welcome back to another episode of Dentistry in 4D: Marketing Your Dental Practice in a Digital Age. Today begins a multi-week series of episodes detailing how each social media platform can benefit the social media marketing strategy for your dental practice.  In this video, I discuss Instagram specifically and how it can be utilized across the marketing/purchase funnel to optimize results for your dental practice.  I discuss the benefits to using Instagram, and some of the things you can do by using it as part of your social media marketing strategy.Don't forget to like and subscribe for more great content!  Get notifications so you don't miss a thing, and tune in weekly every Friday at 9:00 AM EST for a new episode!Check us out on these other social media platforms!Facebook:https://www.facebook.com/4DDigitalMediaInstagram:@4ddigitalmediaTikTok: @4ddigitalmediaTwitter:@4ddigitalmedia1Download the podcast edition of all of our episodes on Apple Podcasts, Google Podcasts, Stitcher, Spotify, and Amazon Music (more options coming soon!)Don't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

    Dentistry in 4D: How to Know What Metrics Really Mean Success in Social Media Marketing

    Play Episode Listen Later Jun 18, 2021 18:52


    Metrics are great! But are all analytics created equal?  In the premiere of "Dentistry in 4D,"  Dr. Platt takes us through what metrics are important for a dental practice marketing campaign, when they are important, and how increase success right from the start.  Using an introduction to the DEECCA marketing funnel (something that will be covered more in depth in future episodes), Dr. Platt looks at when to look at what metrics as it pertains to your practice's digital marketing and social media success! Click below to view the marketing funnel described in the video.  This will be touched on more in the coming weeks!https://www.canva.com/design/DAEhlJ9a...Don't forget to subscribe to the channel, like the post and get those notifications!  For more information about 4D Digital Media, please visit:Website: 4ddigitalmedia.comFacebook: https://www.facebook.com/4DDigitalMediaInstagram: https://www.instagram.com/4ddigitalme...Twitter:https://twitter.com/4DDigitalMedia1LinkedIn: https://www.linkedin.com/company/4d-d...YouTube: https://www.youtube.com/channel/UCl6gtcNDNCJygWtdPW0PURgDon't forget to check out our YouTube Channel for more great tips and tricks for digital marketing and social media growth! Find us: @4ddigitalmedia202

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