Podcasts about Pareto

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, how to write Cornerstone content, the length and structure of the content, and how fast to expect results. We also touch on the evolution of search with the arrival of AI and so much more. Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women-owned businesses in a powerful, feminist way - to help them climb the ranks and get their digital voices heard in a crowded marketplace. Today we're talking about websites, or more specifically about generating traffic to our websites. Meg and I also discuss: How SEO is combining the tech with the human need Basic steps to get your website optimized for search Keyword research - myths and truths How we can use empathy in our keyword research Whether to write content for the keywords or for our people How Meg thinks search will evolve (with the arrival of AI) And much more Ep 163 transcript [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneer. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us. And what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. [00:01:47] I'd love to share my brain and my heart with you together with my own. Almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this podcast, [00:02:00] wait until I show you my mama bear qualities as my one-on-one client can find out more at humane.marketing/coaching. [00:02:10] And finally, if you are a marketing impact pioneer and would like to bring friends back, podcast, have a look at offer conversation on my website, website Promotion Humane, and I'm talking to Casebolt about seo. Search engine optimization and specifically about cornerstone content, which Meg will explain in this episode. [00:02:34] If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. But if you're new here, you probably don't know what I'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven Ps of marketing at Humane. [00:02:54] Dot marketing slash one page. That's the number one in the word [00:03:00] page. And this comes with seven email prompts to really help you reflect on these different piece for your business. So it's not a blueprint where it tells you what to do, but it really invites you to think for yourself and, uh, think about these different peas for your business. [00:03:19] So here's a little info on Meg. Meg Case Vault is the founder of Love at First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms, and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. [00:03:45] It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women owned businesses in a powerful feminist way to help them climb the [00:04:00] ranks and get their digital voices heard in a crowded marketplace. So today we're talking about websites or more specifically about generating traffic to our websites. [00:04:11] We address how. SEO is combining the tech with the human need. Basic steps to get your website optimized for search keyword research, myths and truths, how we can use empathy in our keyword research, whether to write content for the keywords or for our people. How Meg thinks search will evolve with the arrival of AI and so much more. [00:04:39] So, are you ready for seo for Humane Marketers? Well, then let's talk to Meg. Hey Meg, good to speak to [00:04:47] Meg: you. It's so good to be here with you. Thank you for having me, Sarah. [00:04:51] Sarah: Thanks. We just recorded another episode where I was the guest on your podcast and now you're here. I just love doing those. It's, it's when you [00:05:00] really get a feel for the human, you know? [00:05:02] It's not like, oh, we're just pitching each other for being a podcast guest, and then we never speak again this week. Like, yeah, we get to know each other a little bit, [00:05:11] Meg: so, And I think when you find somebody that you resonate with, the reciprocity comes naturally versus more of a, you know, well, you know, you scratch my back, I scratch, yours doesn't feel good, but hey, this, we have different things to say to different audiences, but there's a lot of alignment in there, so let's talk to both of these different groups. [00:05:30] It feels really good, you know? [00:05:32] Sarah: Exactly. It's not just like, oh, because. Yeah, you pay me now. I pay you back. [00:05:38] Meg: Yeah, that's true. Collaboration versus reciprocity, right? Yeah. Yeah. [00:05:43] Sarah: Mm-hmm. So your business is called, uh, love at First Search, and I just want you to start there and, and explain what that means. Well, I kind of gave it away in the intro, but still, uh, tell us, you know, how he came up with [00:06:00] that and. [00:06:01] And just, yeah, the word love already gives it away. Right? So like, tell us, give us more info [00:06:07] Meg: on that. Sure, so love it. First Search is a search engine optimization firm where we're helping small businesses mostly to be found on search engines like Google or Bing, but also YouTube is a search engine and any podcast, wherever you're listening to this podcast, that's also a search engine. [00:06:26] So we're talking a lot to content creators, um, about how to bring in people who. Want to hear your message, how to create content that makes them feel. Seen and valued and appreciated and understood. Uh, a lot of search engine marketing is like a numbers game. It is what is the keyword that you can that has the right amount of search volume, and also it has the low keyword difficulty and not too competitive in terms of our AdWords numbers. [00:06:59] And like, [00:07:00] there's a lot of metrics around it. Um, And I've had several clients come to me and say, I tried search before and my consultants all tried to push me in a direction that didn't feel good. Um, and so what we are trying to do at Love at First Search is show up in the search results that feel like we understand what our clients need from us, not just what is the most obvious opportunity we want it to feel relevant. [00:07:30] To what people need versus just kind of a spray and pray approach to marketing. [00:07:36] Sarah: Yeah, I love that. That is such a more human and humane way of explaining just, just the word s e o alone. Right? If you hear that, and I know that there's a lot of people. Who have never heard of seo, right? Mm-hmm. They have their websites, they're coaches or healers or, or consultants even. [00:07:58] Uh, and so [00:08:00] whenever we use an abbreviation that assumes that they are supposed to know what it means, but they don't, and then they feel really embarrassed and they're like, oh, I, should I be doing that? What's that? Mm-hmm. Right? And so the, the way you explain it makes so much more sense. Also for people who, who are in humane business because it's, it's not just, it's not just a keyword. [00:08:25] It, it is about this idea of resonating with ideal clients, right? So, yeah, I love [00:08:31] Meg: that. And I think a lot of times when people think about surge engine optimization, about s e o as a marketing tactic, um, they see it as a mass marketing tactic of how many people can I get in front of? Um, but. As we know from the ways that kind of the pendulum is swinging in the digital marketing world, it's not necessarily about quantity anymore. [00:08:55] Um, if you're running, I mean, it is for specific, some specific types of businesses. If you're [00:09:00] running sort of more of a blog or content platform type of business where the number of podcast downloads that, that you get impacts your sponsorship packages and the number of paid views that you get impacts your, you know, cost per visit, like, There is a place for those kinds of businesses where you can be a, a free resource because you have these, these backup monetization options. [00:09:24] But for so many of us, that's not how we're getting paid. We're getting paid because we are service providers or we sell very specific products to a small group of dedicated people. [00:09:39] Sarah: Hmm. Yeah. [00:09:40] Meg: And often the solutions that we're helping our, our audience with are not mass market solutions. We're not Nike trying to sell shoes to everybody. [00:09:50] We're like, I wanted to sell, you know, shoe insoles to joggers who, uh, have planter fasciitis, right? Like we get really [00:10:00] targeted down and we solve. Problems that people have. So why not? When those people are having those problems, why not be the ones that show up and help help those people in your audience to feel like they're understood? [00:10:15] Sarah: Yeah, that is such a good point that you, that you mention people are humans, right? Because what we usually hear is traffic or generating traffic. But when you think about traffic, you either see like, you know, a huge traffic jam on a highway and what you see there is cars. You don't see humans or on the internet, you think of traffic. [00:10:43] I don't see humans, when I think of internet traffic, I just, right. See like. Empty nothing. You know, it's like maybe wires or, or something like [00:10:51] Meg: that. And so much of the, the noun choices, the word choices that are used in the mass marketing approach and, uh, you've said like hype marketing or [00:11:00] bro marketing, like the, the phrases and choices that we make are traffic and users and page views and visitors. [00:11:09] They're, it's very, um, The leads, right? Like they're not, they're prospects. Um, especially when we get into like really metric space where it's like, these are the marketing qualified leads and these are the sale qualified leads. And they're not even people anymore. They're just s qls. Right? Like, and there's, there is a place for trying to figure out where your marketing resonates and where people may or may not fit for your messaging. [00:11:32] Right? But when we start to zoom out that far, we lose sight of Sure. You have. Hundred thousand users on your website. Every single one of those is a human sitting at a computer scrolling through your [00:11:49] Sarah: words. Exactly. Yeah. So you talk about using empathy in keywords, and so that already is kind of like I. [00:11:58] Feels like an oxymoron. It's like [00:12:00] what? Empathy keywords, how does that go together? I'm, I'm seeing like spreadsheets with empathy and I'm like, Hmm. How does that work? So tell us how that works. [00:12:10] Meg: Uh, I think, I think the core of how we need to do marketing better is not just, you know, look at the spreadsheet and figure out the easiest solution, but truly understanding. [00:12:26] Why our businesses exist, what they do for our audience, and like how we can really start to have that connection with them. And a lot of times, I don't know exactly how to explain this. Let me, you know, a lot of times when people are having some sort of problem or issue, they don't necessarily want to ask their friends for help. [00:12:53] They don't want to go on Facebook. Um, if, if you're a health coach and you're helping clients who have [00:13:00] Crohn's disease, Then they have a lot of symptoms that are not things that you want your friends to know about. We'll just leave that as like a nice clean answer there. Um, but when people have those kinds of problems, they go to search engines and they go like, I'm having a constant stomach ache. [00:13:19] Right? That's the nicest, cleanest way to say it. Um, there's a lot of poop keywords out there, so I'll try not to get too heavy in that. But, um, you know, the. They don't want people to know, but Google feels like a safe place to get slightly unbiased answers to questions that you don't wanna go on Facebook and say to people like, I'm struggling in my marriage and I'm thinking about getting a divorce, or, my child is struggling with this and, and like, there's a lot of pride that people have and they want to present themselves to their friends, to their, their networks as having it all together, but, When it comes to search, that's a safe place to ask the questions [00:14:00] that you don't feel safe asking in other places. [00:14:02] Sarah: Yeah, it, it reminds me of an exercise we do in the marketing, like we're human program where we look at the empathy map. Yes, you've seen this, right? Mm-hmm. Where you think about your ideal client and you, um, think of what they say, think, feel, and do. Mm-hmm. I don't know if I got the order correctly, but, but yeah, it's exactly that. [00:14:24] It's like, what are they thinking or, or what are they Googling would be a good way also to, to say it, right. What are they Googling? But they're never gonna say that in a first session with you, right? Mm-hmm. It's like, it's the embarrassing things that. If you then, and I guess what you're saying is where the empathy shows up is if you then write a post that in addresses that issue with empathy, not with shaming, of course. [00:14:54] Mm-hmm. Then they feel heard and seen because they just found a. The solution and [00:15:00] they found the human who offers that solution. [00:15:03] Meg: Yeah, sometimes it's not even like the post absolutely can be empathetic and that will help with the conversion, but just seeing the name of the post show up in those search results can sometimes be a validation of the experience. [00:15:16] Mm-hmm. You know, I was talking yesterday with a play therapist in Virginia and some of her keywords will be very obvious, like, Play therapy, Virginia, right? Like her specific town. Um, she's works specifically with adoptive families, so it's like play therapy for adoptive children. Um, so sometimes the keywords can be very clear, but we also tried to get to the empathy of it. [00:15:37] What are the problems that these children are exhibiting? That they're getting the calls from school saying Your child seems to have anxiety, or the preschooler is biting. What are those things that they, the, the parent doesn't know where to go. The parent doesn't know what to do next. Or the, they're, they're like, oh, my kid's [00:16:00] about to get kicked outta preschool cuz they're hitting and bit, what can I do to help them? [00:16:03] Right? Like when people have problems they go seeking solutions. And if you can be that port in the storm, that safe place to say, I know what to I'm, yeah, my kid bit too. I know how to help them work through that. I know how to help you as a parent, work through it with them. You're not alone, because just by the fact that this is showing up in those search results, it proves that I've been there. [00:16:30] Mm-hmm. And I can help you with it. There's a certain amount of connection that happens in just having your experience acknowledged. [00:16:38] Sarah: Mm-hmm. Yeah. Yeah. From there, you then, So, so now we're kind of, kind of learning, okay, to do keyword research, but coming from this place of empathy, right? Mm-hmm. So all of a sudden it doesn't just feel like this left brain analytical mm-hmm. [00:16:57] Uh, activity because we're bringing in the right brain [00:17:00] and actually thinking, well, what would they be searching for? How can I really show empathy and help them with their problem? So we're doing the research, uh, the keyword research. What's the next step? So how, or, or maybe already still like. You talked quickly before, volume and, uh, difficulty of, of competition and all that. [00:17:25] Tell us what we need to look for, uh, in these keywords. [00:17:29] Meg: Well, so let's define keyword research before we leap too much into sort of the strategy behind it. Right. So when we, keyword research is another one of those phrases that can feel overwhelming because people go, oh, that's a lot of spreadsheets. Um, keyword research is. [00:17:44] Figuring out what people are typing into Google. That's it. And those phrases that you sit down and you type in, or you know, most of us are doing it from our phones now sometimes us are speaking into Siri for it, right? But, [00:18:00] um, whatever you are asking, Google is your keyword. So it doesn't have to be one word, it can be a phrase, it can be a question, it can be a statement. [00:18:10] Um, anything that you can search is a keyword word. Now the next step, like you said, is to figure out for not necessarily every page on your website, but every page on your website can be found for different keywords. So it's not that you have to be found for, you know, humane business coach, and that is the only phrase and you have to put it on every page of your website so that people who are looking for that can find that one phrase and you have to put all your eggs in that basket. [00:18:42] Um, this is not the Lord of the Rings. There is no like one keyword to rule them all. This is an, and one of the reasons I love SEO and I feel like I can talk about this with you, is like it's an abundance mindset. Mm. Mm-hmm. This isn't a scarcity thing where like, I have to be found for SEO consultant or nobody [00:19:00] will ever find me. [00:19:01] This is what are all the different on-ramps to this highway that different people need at different points, but the destination is the same. Right. Yeah. So you can, you can be found for that one phrase of humane businesses or gentle marketing. Like you can have those sort of branded search terms where you have spent time to build a brand around the titles of your books and the titles of your business and the, you know, your community name. [00:19:30] Like those are branded search, but we also have search terms that are just like, what do people need from us? What questions do they ask and each of those concepts each, I call them keyword clusters, but each of those search intents can go to a different page of your website. It doesn't all have to filter in through your homepage. [00:19:56] Your copy doesn't have to convert all from right there. You have [00:20:00] the opportunity to create infinite number of entry points. So every podcast episode that you record can be found for a hundred different search terms. How cool is that? It's very cool. [00:20:14] Sarah: It's very cool if you, if you, if you know how to do that keyword research. [00:20:20] Mm-hmm. Because I think also maybe what you need to explain is this idea of, you know, the volume and the, the difficulty of actually ranking. Because 15 years ago when I started out, it was relatively okay. You know, you could rank. Highly, pretty not, I'm not gonna say easily, but it was definitely much easier than today. [00:20:44] Today we have so much content out there. You do have to have a certain knowledge about, you know, what do people search, how much do they search for that? And then also how much content does already exist. [00:21:00] That is. Optimized, I think you would say for that keyword word, right? [00:21:04] Meg: Yeah. You just nailed the, the three big things is what do people search for? [00:21:08] How many people search for it and how many other people have written about it. Um, and that's where some of those search metrics come into place is figuring out, not just like, what are people saying, but if I were to target this idea, could I actually show up for it? Right? And so sometimes people aim too high. [00:21:30] And they go, I'm gonna try to be found for online business without that recognition of, but why? Mm-hmm. I'm like, why that phrase? Oh cuz I'm an online business coach. Um, okay. Cool. But what do you, what do you help people with? What do you do differently? What are your what, how, what about your approaches different? [00:21:50] Um, we have a student right now in one of our programs who is, she calls herself a, a conscious business coach for changemakers, which is not a phrase that. [00:22:00] Anybody would know to look for, right? Um, but she does really well in a post that she has about why she doesn't do discovery calls and how you can run, uh, a more, um, streamlined and better feeling business if you have an alternative to discovery calls. [00:22:16] And the phrase that shows up is alternative to discovery calls. Hmm. [00:22:22] Sarah: Wow. Go figure. Yeah, [00:22:23] Meg: sometimes it doesn't have to be, you know, hundreds of thousands of people searching for a keyword. But those people who are going to Google after doing another discovery call that tanked, and they're going, oh, how do I stop doing discovery calls? [00:22:37] And they find her website. But [00:22:38] Sarah: here's the question. How did she come up? Like how did she think of. Using that as a keyword, or was that just a fluke? And then she noticed, and [00:22:49] Meg: sometimes it's a fluke, right? Sometimes you stumble into a phrase and you sudden, and you can use the metrics to figure out what that is. [00:22:58] I'd be happy to teach people how to go into their [00:23:00] Google search console and go, you know, there are ways to know exactly what every single phrase is that people find you for, but sometimes. In her case in particular for Caroline, it was like, I just know that people would come into that and then go to my contact form and then say, I found you through this blog post. [00:23:17] Nice. It doesn't always have to be this like automated user flow. What's the conversion rate from each landing page? It's important information. Yeah. But sometimes you can get the same information from a conversation. Yeah. [00:23:32] Sarah: So [00:23:33] Meg: nice. And then if you're trying to figure out what to create next that might attract those ideal clients, like listen to your ideal clients. [00:23:42] What else don't they like about what's happening in the online, in her case, in the online or your case too? Probably. Like what's, what are those things that they don't like? Okay. Create blog posts or podcast episodes about your unique approach to it, right? Yeah. [00:24:00] And your content can come either from, you know, the key being keyword driven. [00:24:07] Which is making sure that you know that exact phrase that people are looking for and then putting it when you're, when you're publishing the document for the first time, you can say, okay, I'll put this in my SEO title and my, my blog post title and my subheadings and my alt text. Like there's a way to do it that way, but I find that for a lot more of my kind of heart-centered marketers that I work with, it can be easier to create something. [00:24:33] Think about what would people search. If they needed this, include some of that thought process into the post and then hit publish and wait and see what happens. [00:24:45] Sarah: Hmm. Okay. [00:24:47] Meg: It doesn't always have to be driven from the keywords. It can be what resonates and then how can I optimize what's already working? [00:24:56] Sarah: Right. Yeah. So, so flipping it on its head [00:25:00] and starting. Instead of starting with the strategy, starting with the empathy, because you're writing content that your ideal clients, uh, will resonate with, and then seeing, okay, this works. This one doesn't. Let me take the one that works and make it even better and more optimized for the, the search [00:25:19] Meg: engine. [00:25:20] Exactly. And it can also, if you, if you, if, if that approach. Resonates with you, then it can also feel a lot more connected to the needs of your clients and take away some of that perfectionism. Yeah, yeah, yeah. Because there's absolutely a feeling when you have some sort of like, I'm gonna spend so much time writing these blog posts, and I wanna make sure that they show up and search results right away, and if I don't get it right, then what's the point? [00:25:49] Right. But if we're creating for our audience first and then optimizing for search second, then you know what it, [00:26:00] this is everything about marketing is the 80 20 rule, right? The Pareto principle, that 20% of your work creates 80% of your results. So if you publish things and you also send them out to your newsletter and you, you know, share them wherever your audience is and 20% of them bring in search traffic, then maybe that's. [00:26:21] That's actually very normal. Um, but then when people land on the pages that are working for search, then you can link to them to the other ones that are still valuable, that are still important, but are still part of your unique approach to things. And once people arrive on your website, then they can go explore that information. [00:26:40] We don't need to be found for every search result. We need to be introduced and then let your website tell your story. [00:26:49] Sarah: Basically what you're saying is you, you don't need every page or every block post to bring you, you know, all this traffic because if you just have one or [00:27:00] two or three or, or I know, obviously the more the better. [00:27:03] But if you just have a few that really work and. And they can really work. Like, they can really work. Some of them is like, oh my God, you know, all of a sudden you're like getting tons and tons of new signups to your, to your, uh, freebie or whatever. Mm-hmm. So, so yeah, that's enough, right? It's, and then like you said, you just link it to your other blog posts so that, um, so that people could still discover more, more content. [00:27:31] I guess that also leads us to this idea of. Cornerstone pages because that's another thing you mentioned when we, uh, exchanged by email. Um, so yeah, was what you described already, maybe an example of a cornerstone page where you linked to other. [00:27:49] Meg: Not, not quite. There is, there is what it is. Something relevant there, so. [00:27:53] Mm-hmm. Um, what we were talking about earlier with some of these metrics around, you know, there are certain amounts of keywords [00:28:00] that a lot of people are looking for, but other people have talked about, so it can be harder to rank for those terms. Right. Um, It can be really helpful if you're in that boat to create a longer piece of content that shares everything that you've created on a topic. [00:28:16] So you know, you might create a, a piece of cornerstone content called the Humane Approach to Online Business Marketing. The ultimate, well, you can almost think of these as like ultimate guides. Everything you need to know about this topic, humane marketing, one-on-one, whatever we wanna call that post, right, where you've talked about humane marketing on. [00:28:39] Every page of your website, right? Every single one. Well, maybe this is not maybe the right phrase for you because it is your domain name, so it'll go to your homepage. Well, we can talk about that. I'm, I'm spitballing here a little bit. Um, but let's, let's think about that core value that you have or that core idea, that category that you're talking about. [00:28:56] There. There can be a point where you can create an outline of what [00:29:00] are the, the framework, what are the principles that I'm talking about all the time, and what have I already created that supports this? Mm. And then you can create one ultimate guide that covers all of that. And if we're talking about a phrase like humane marketing, gentle marketing, ethical marketing, that's sprinkled throughout your website, Google doesn't always know like, what is the right page? [00:29:28] Mm-hmm. To share that information. Um, But if you have a guide on your website that's longer, that links to all those other things and that all those other places around the website where you've talked about that, it links back to that guide, that cornerstone content. Sometimes it's called silo content. I. [00:29:48] Then that is a clear indicator to Google that that is the place on your website for that term. And you can rank for terms that a lot of other people have talked about. If they haven't gone [00:30:00] into the level of detail that you have in that guide, then you can like, Jump up ahead of them in those search results because you've created something that is better quality that positions you as a, an authority on that topic, and that proves to Google that you know what you're talking about. [00:30:16] And so that's what we're talking about with cornerstone content. And I often talk to podcasters who are like, I have a hundred episodes talking about this particular topic. And I'm like, okay. Create, you know, an overview guide. Basically take take a, a. Piece of thread and tie a narrative through the most important things that you're talking about. [00:30:36] Mm-hmm. Um, for my podcast, we created a cornerstone guide called, um, mental Health, entrepreneurship and Social Media, because nobody's talking about those three pieces together. Right. Yeah, [00:30:49] Sarah: I love that. And so did you research whether there is search volume for mental health and social media? [00:30:57] Meg: Yeah, so it was conversations that I was having [00:31:00] on the podcast already with therapists and social workers and you know, like I was having those conversations already. [00:31:07] The content was already created. Mm-hmm. And I knew that it was a topic that we wanted to discuss more. And I was starting to see some of these keywords show up in our metrics around mental health and entrepreneurship or around social media. Anxiety was a phrase that we targeted for that particular page. [00:31:25] Um, And so we wrote a longer post that was just like, here are the entrepreneurs that we've interviewed who talked about anxiety. Here are the ones that, uh, and, and here are the mental health professionals that we've interviewed. And we took poll quotes from their episodes and then linked to those episodes. [00:31:41] So if people are looking for that, they, it's basically like, almost like a playlist, right, of what's already been created. But instead of just a list of hero, the things that we've created in this category, we're telling a story in that post. So here's what [00:31:56] Sarah: I just finished, um, is, uh, a hugely [00:32:00] long, uh, post about humane marketing words we love. [00:32:04] Ooh. And so it goes through all these wor words like abundance and intuition, integrity and conscious, like all of these words that I use all over the book. And then I linked, yeah, to. Podcasts or, or, or blog posts or so. So would that be an example of a, uh, cornerstone page? Totally. Even though there, there's probably no search volume for humane marketing words yet, right? [00:32:33] Meg: So ye yes and no. So the thing about cornerstone content is that it is a guide in one place. And in your case, it's almost like a thought leadership. Mm-hmm. Piece of cornerstone content so that when more people become aware of these terms, um, they can then, like Google will already know that it exists. [00:32:52] You're ahead of the curve, hopefully. Mm-hmm. Um, but the great thing about it is that. Now it exists. [00:33:00] Right. And sure, Google can find it and they can send you traffic for it, but it's still an incredibly powerful asset in your business, right? [00:33:08] Sarah: Yeah. It's thinking of using it like in the menu bar, um, like as a start here or [00:33:13] Meg: something like that. [00:33:14] Mm-hmm. I would say a start here button, I could say, I could see you calling it almost like a, a term glossary. Mm-hmm. Like a humane marketing term glossary. Like what? What is it? It's use that people might need from it. They might go, oh, what are all these terms? Like how would you define these things? [00:33:29] Right. Um, So you could include it on your homepage and say, come check out our humane dark marketing glossary. Mm-hmm. To give people that idea of what is that resource for them? Right? Yeah. Um, but then also every page on your website that is linked from that, that glossary, you can then link back to it. Mm mm-hmm. [00:33:51] So if somebody listens to your episode about abundance, And then goes to the show notes, and then checks out the glossary, and then [00:34:00] goes and listens to the one about, uh, consciousness. Right? Like it can be a, a piece of, sometimes they'll call it hub content, right? Yeah. That it doesn't have to just be there for Google. [00:34:11] It can be a really great navigation tool. Um, and maybe, I mean, maybe you wanna turn it into a downloadable PDF that people can have as a [00:34:20] Sarah: guide. Right. Yeah. That would be another option. Exactly. I saw that's that's what you have because it's so long. Right? It's like, well, well you want a PDF of [00:34:29] Meg: that? Yeah. [00:34:30] When people get to, we have a cornerstone guide on the Loveit first search website. No, I was talking about the podcast, um, cornerstone a minute ago. But we have one on our loveit first search site that is just like, here's our 15 step approach to creating a really search friendly website. Um, And the, the post itself is 7,500 words. [00:34:48] It is a short novel. Um, it's a novel. It's, it's a novel. It's a blog post novella. You don't have to write that much. I, this is what I do. Right? Like, this is what we do best. Um, yours does not. [00:35:00] Absolutely. It can be, it can be. I. 1500 words and still be considered cornerstone content. Right. So don't feel like that's the norm. [00:35:05] Mm-hmm. Um, this was a labor of love that we put together last year. It took me 50 hours to create That's not normal. Yeah, right. But knowing that it is a 7,500 word blog post, our calls to action on the cornerstone guide for the first third of it, for the first like 2000 words is like, Yeah, this is really long. [00:35:25] Do you just want me to email this to you? Do you want me to, to just, so we send it as a pdf d and then we send follow up emails that, you know, we turned it into an automated funnel to make, to break it down and make it feel more reasonable to consume, um, where we break it into a three, sort of like a three act process and then provide those. [00:35:45] Like resources in those documents and each one has a video. And so we created it into more of an opt-in guide. But that's not, not everyone has to go to that level of extreme. Right. But our, our opt-ins are insane on it. It's like, uh, our op, we get a [00:36:00] 7% opt-in rate when people land on that guide. Because it has value. [00:36:05] It doesn't always get surge traffic because there's so much on the internet about web design, but when people land on that page, they join my email list, they join my programs, like it converts very well for us, and it's. It tries to meet people at every stage of that process and let them choose where they are in that process and not feel like you have to start from step one. [00:36:26] So there's a lot of, you know, when you're creating a guide based on your approach or your framework, it can be hard to figure out how to organize it. But what you just said about having a glossary, like that's, that's a way of proving that you are using these terms and sharing where they fit on your website and allowing people to go exploring in a way that feels good. [00:36:48] Sarah: Yeah. Yeah. No, I really like this idea of, of first helping your clients, but then also hopefully helping your, uh, helping the search engines, right. [00:37:00] Understanding, more learning about your unique approach. So, so yeah. That, that really feels good. Um, can you have more than one cornerstone content? Yeah. Or is that just like, you have to have one piece and that's it. [00:37:16] Meg: No, anytime that you have sort of a core idea mm-hmm. You can create cornerstone content around it. Um, some people, and again, this comes back to like, do you start from the keywords or do you start from the content, um, you know, the chicken or the egg of all of it. Some people who have been creating for a long time, they could go through, audit their content, maybe just kind of note like what are the, the themes that continue to show up? [00:37:41] Right. And come up with an idea for a cornerstone guide. Um, And then those people who already have all that content might then create an outline and say, you know, based on what's here, I can see the the gaps. I can go create more content, I can build this up. Right? And then there are gonna be the [00:38:00] folks who are like, I already know that I wanna talk about, you know, mental health and social media. [00:38:04] So here are the topics that I wanna talk about, and I'm gonna go create each of those. Podcast episodes. I'm gonna go seek out the guests that I need. I'm gonna create the guide in order. There's no right or wrong way to create these. It's just more of take the building blocks. And build a wall. Mm-hmm. [00:38:22] Sarah: Yeah. What I like most about talking with you just now is that you, you hand out these permission slips as well. It's like, no, you don't have to start with the keyword research because, um, before we started, Talking, I, I went on to Neil Patel again and saw all his videos and I'm like, I just, no, I can't go back there. [00:38:46] Like, it's [00:38:47] Meg: just, it's so prescriptive. It's so, it's so [00:38:50] Sarah: prescriptive and it's just like all this Yeah. Kind of masculine energy and Yeah. Spreadsheets and all. I'm like, it's just not for me. [00:39:00] But to hear you say, well, you can start it with the content and then start to optimize it. That, yeah, that feels really, really good. [00:39:08] So thanks for handing us, it's so [00:39:11] Meg: slip, it's so clear that I'm neuro divergent. Right. Like that there are all these rules and as, as an industry, it's very much a like linear approach to the way of doing things. And my brain is just not linear. Mm-hmm. And I don't want it to be linear. And there are a lot of rules out there that are like, Here, do this checklist, follow this plan, get these results, re improve on the results. [00:39:34] And I sit down to do the plan and I'm like, but I don't wanna, [00:39:38] Sarah: no, it's like, I'm a rebel. I don't wanna follow your, your silly [00:39:42] Meg: rules. Yeah. And like where is the space in that for inspiration? Where is the space in that? For intuition? Yeah. Yeah. Sometimes the best, the best content that you create is not the stuff that's in the plan. [00:39:53] It's the stuff that you stumble into because you're following your gut. Yeah. [00:39:59] Sarah: And we [00:40:00] talked earlier on, on your show about, you know, chat C p t and, and AI and all of that. Imagine now with how easy it is to just tell chat. C p t, write me a blog post St. Six steps for blah, blah, blah. And we're gonna have be bombarded while with all this like, inhumane, boring content that just feels like, you know, the same guy wrote it. [00:40:26] Um, and so imagine now, You showing up with your content. That starts from within. That starts from the heart, and sure. Once you posted it, you're gonna pay attention to some keywords, but it doesn't start with that. How different is that gonna feel? Right. To the reader? It's completely different. It really is. [00:40:47] Meg: Yeah. And that's what can set you apart, right? Yeah. That's where, that's where all of this empathy comes into play is right. You can sound like everyone else, but the thing that's going to set you [00:41:00] apart, the, and you, the thing that's going to make your quality matter more than someone else's quantity is your humanity, right? [00:41:10] Sarah: Yeah. Mm. That's a nice line, I think to end mic drop. Yeah. Wonderful. Well, this has been, this has been really joyful and fun. Thanks so much for hanging out. Please do tell people where they can get that really, really long. PDF that they need to download. [00:41:33] Meg: You don't have to go download it. You can just go browse around. [00:41:36] You don't have to. That's the other thing about me. I'm like, you don't have to do anything. I'm very like rebellious in nature. Um, if you would like to find out more, you can head over toLove@firstsearch.com. We have an SEO starter kit right there that can help you start to get at the I your head. [00:41:50] Wrapping around this idea of keyword research. You can check out our SEO website guide, which is that long. Forum guide of, you know, pop in wherever you are in the framework and [00:42:00] figure out where it makes sense to, uh, to optimize your website. Um, whether you're creating it from scratch or it's been up for years, there are steps in there that make sense based on where you are progressively. [00:42:11] Um, we also do have a podcast and you can come listen to Sarah on the podcast cause we just recorded that. Um, that is called the Social Slowdown Podcast, so you can find that on whatever podcast device you're listening to or social slowdown.com. [00:42:24] Sarah: Wonderful. I always have one last question, and that is, what are you grateful for today or this week? [00:42:30] Meg: I mean, today you and I had to push things around because my, my elder son has been struggling in school, and so the school actually brought in a clinically trained psychologist to observe him in class and help us come up with ways to support him both in the classroom and at home, and that's a really powerful thing. [00:42:50] Too. Now I'm getting a little choked up, but you know that feeling of, of. Having somebody that you care about, be seen and supported. Um, and for me, that's [00:43:00] a huge amount of gratitude of being, being supported as a parent and knowing that my kid's getting what he needs. [00:43:06] Sarah: Yeah. What a wonderful service that, yeah. [00:43:08] School is offering. [00:43:09] Meg: That's great. Yeah. And it turns out, um, it's occupational therapy. It's sensory, sensory inputs. So I'm like, okay, I guess we'll be doing more army crawls in the morning before you go to school. That's the answer to all of it. [00:43:22] Sarah: Thanks so much for sharing. Thanks for being here, Meg. And uh, yeah, we'll talk again, [00:43:27] Meg: I hope. [00:43:28] All right, talk to you soon, Sarah. Thank you so much. [00:43:32] Sarah: I hope you learned a lot in this episode, specifically how you can use empathy in our seo. I find that so empowering. Please have a look at me's work atLove@firstsearch.com, and check out me SEO starter Kit atLove@firstsearch.com slash. Start also check out Meg's podcast called The Social Slowdown, where I was a recent guest on and we [00:44:00] talked all things humane marketing. [00:44:02] If you are looking for others who think like you, then why not join us in the Humane Marketing Circle? You can find out more at humane.marketing/circle. You find the show notes of this episode@humane.marketing slash 1 63 on this beautiful page. You'll also find a series of free offers, such as my Saturday newsletter, the Humane Business Manifesto, and the free Gentle Confidence mini course, as well as my two books, marketing like we're Human and selling like we're human. [00:44:38] Thank you so much for listening and being part of a generation of marketers who cares. For yourself, your clients, and the planet. We are change makers before we are marketers. Now go be the change you want to see in the world. Speak soon.

In this episode, Cheryl and Dan Taylor discuss: Where did the Pareto Principle start?  Is it possible for the 80% to get to the top 20%?  Mindsets and practices that will get you to the top 20% How to continue to be inspired  Key Takeaways: Vilfredo Pareto was an economist who noticed in industries that a great deal of the work was done only by a small portion of the workers and that's where the Pareto principle or the 80/20 principle comes from.  As far as we know, it isn't possible to have 100% of the people produce like the top 20%. However, the 80% have a choice whether they want to stay where they are demographically speaking or if they want to be in the top 20%. Making that choice and committing to it will get one to greater heights in their career.  Work hard and work smart, open your eyes to opportunities. Always seek to learn, grow, and improve by reading books and learning from others. Practice giving yourself affirmation. Last but not least, believe in yourself.  Inspiration is the breath of life. Choose to surround yourself with people, with books, with shows, and with podcasts that breathe life into you. When you isolate yourself from these things, you'll stop taking inspired action and will end up stagnant or in a downward spiral.    “If 80% of the people do 20% of the work, you can't have 100% of the people be in the top 20%. But on a one-on-one basis, there are ways that people who are in the 80% can make individual decisions that move them into the 20%.”  —  Dan Taylor   Connect with Dan Taylor: Email: dan.taylor.broker@gmail.com Facebook: https://www.facebook.com/dan.taylor.90475069 Castle and Cooke Mortgage: https://www.castlecookemortgage.com/     Get in Touch with Cheryl: Website: www.cherylknows.com  YouTube:  https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg Facebook: https://www.facebook.com/theknowltonteam/  LinkedIn: https://www.linkedin.com/in/cherylknowlton/   Show notes by Podcastologist: Justine Talla   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Throwing down on John MacArthur's lordship salvation doctrine and the idea of trying to "beat the Pareto ratio"

Bugün bültende, Türkiye'nin basın özgürlüğünde 180 ülke arasında 165'inci sırada yer alması, Rusya'nın Ukrayna tarafından Putin'e suikast girişiminde bulunulduğu iddiası ve Nisan ayı enflasyon verileri yer alıyor. İş dünyasının en önemli içgörüleri, sektör analizleri ve gelecek öngörüleri e-posta kutunda. Pareto'ya ücretsiz abone olmak için buraya tıklayabilirsiniz. Bu bölüm Girişimci Kurumlar Platformu hakkında reklam içermektedir. Girişimci Kurumlar Platformu ve Özyeğin Üniversitesi işbirliğinde ve Fibabanka ana sponsorluğunda 9 Mayıs'ta gerçekleşecek Türkiye'nin ilk Kurumsal Girişim Sermayesi Konferansı'na katılmak için bu bağlantıyı ziyaret edebilirsiniz.

Günaydın. Bugün bültende, Sudan'da ateşkese rağmen devam eden çatışmalar, Birleşik Krallık'ta Microsoft'un Activision Blizzard'ı satın alımının engellenmesi ve Türkiye'de 77,7 yıla düşen ortalama yaşam süresi yer alıyor. İş dünyasının en önemli içgörüleri, sektör analizleri ve gelecek öngörüleri Pareto farkıyla e-posta kutunda. Ücretsiz abone olmak için buraya tıklayabilirsiniz. Bu bölüm Garnier hakkında reklam içermektedir. Garnier'nin Hayata Destek Derneği işbirliğiyle deprem bölgesinde yürüttüğü çalışmalarla ilgili detaylara bu bağlantıdan ulaşabilirsiniz.

Ekşi Sözlük'ün kapatılması kararına itiraz eden iki hakimin görevinden alınması, YSK'nin AK Parti'nin oy pusulasından Millet İttifakı çıkarılsın talebini reddetmesi ve Kılıçdaroğlu'nun 'Alevi' videosu'nun dünyanın en çok izlenen Twitter videosu olduğu yer alıyor. İş dünyasının en önemli içgörüleri, sektör analizleri ve gelecek öngörüleri e-posta kutunda. Pareto'ya ücretsiz abone olmak için buraya tıklayabilirsiniz. Bu bölüm Otokoç 2. El hakkında reklam içermektedir. Hayalinizdeki her marka ve model ikinci el araca Otokoç güvencesiyle şubelerden veya otokocikinciel.com adresinden kolayca sahip olabilir; satmak istediğiniz aracınızın değerini kolayca öğrenip şubelerden ücretsiz ekspertiz randevusu alarak satış işlemini gerçekleştirebilirsiniz.

Join Host Chaz Wolfe in Episode 210 of Gathering The Kings Podcast as he welcomes Kerry Baskins, a successful 7+ figure entrepreneur and CEO of Peak Toolworks, who has transformed a struggling business into a thriving one by prioritizing leadership and teambuilding. Kerry shares his expertise on earning a following, decision-making, complexity reduction, and the Pareto and Quad principles. Tune in to learn how to strengthen your core, focus on your ideal customers, and grow your business beyond 7 figures. Don't miss out on Kerry's valuable insights and his upcoming book, "The Transformational Toolbox." Plus, stay tuned for recommended resources and ways to connect with Kerry and Chaz. If you want to succeed in business, this is the episode for you! During this episode, you will learn about;[01:50] Intro to Kerry and his business[02:59] Why Kerry continues to push[04:45] Was Kerry always people-oriented?[06:23] How Kerry moved into entrepreneurship[10:09] A good decision Kerry made[13:20] Kerry's thoughts on why entrepreneurs chase the wrong customer[20:44] A bad decision Kerry made[25:41] Kerry's approach to decision-making[28:53] One trackable metric Kerry would use[30:14] Kerry's book recommendation[31:39] Kerry's thoughts on networking[32:25] What Kerry would tell his younger self[33:31] How to connect with Kerry[34:45] How to connect with Chaz and info on Gathering The Kings MastermindNotable Quotes:“We can be strong without having to be arrogant. We can be decisive without having to be rude.” - Chaz Wolfe (Host)“Even if that market's big and it's a sharp blade, I gotta stay with my core and I gotta pick what is incrementally realistic from there.” - Kerry Baskins“I should be able to make my core really well and I haven't earned the right to grow into new products till I do that core really, really well.” - Kerry Baskins“80/20, as a business process, isn't a cutting process. 80/20 is a growth process.” - Kerry Baskins“If you take the cost that goes into Quad four and you reapply it to overserve Quad one and overserve your customers that buy your core, you can , grow your share of wallet spectacularly.” - Kerry Baskins“Strengthening your core is what really helps you to grow.” - Kerry Baskins“The largest thing that we can do with failures is to be able to look back and see how they've grown us.” - Chaz Wolfe (Host)“What works every time is the application of fundamentals and the reduction in elimination of the complexity that gets in your way to execute on fundamentals.” - Kerry Baskins“My network is probably the whole reason I've been successful.” - Kerry Baskins“Push like you have been. Never quit. But don't take yourself as seriously as you do.” - Kerry BaskinsBooks and Resources Recommended:Good to Great by Jim Collinshttps://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996FYI for Your Improvement by Michael Lombardohttps://www.amazon.com/FYI-Improvement-Guide-Development-Coaching/dp/0974589233Let's Connect!Kerry Baskins:Email: kbaskins@peaktoolworks.comLinkedIn:

Bugün bültende, Cumhurbaşkanı Erdoğan'ın mutfak ve sıcak su tüketiminde gerekli olan doğal gazın 1 yıl ücretsiz olacağına ilişkin açıklaması, YSK'nın milletvekili kesin aday listesini yayımlaması ve AP'nin düzensiz göçmenlerin geri dönüşlerini hızlandıracak pakette uzlaşması yer alıyor. İş dünyasının en önemli içgörüleri, sektör analizleri ve gelecek öngörüleri e-posta kutunda. Pareto'ya ücretsiz abone ol! Bu bölüm Foneria hakkında reklam içermektedir. Size en uygun portföyü Türkiye'nin fon pazarı Foneria'da keşfetmek için bu bağlantıyı ziyaret edebilirsiniz.

Corey brings down his framework on Pareto's Law, and how it can help you disingenuous what really matters vs what doesn't.   Remember, doing something unimportant well does not make it important.  Also, requiring a lot of time on something does not make a task important. Email us questions or submit a shout-out for The Page of Your Diary @ diariesofhighachievers@gmail.com.Follow our IG page: https://www.instagram.com/diariesofhighachieversFollow our Facebook page: https://www.facebook.com/diariesofhighachievers Follow our pages: https://www.instagram.com/courageouscorey_ // https://www.instagram.com/olicia_ops

Günaydın. Bugün bültende BBP Antalya Kepez teşkilatının, toplantılara katılma karşılığında gazetecilere para teklif etmesi, AK Parti Seçim Beyannamesi, Anayasa Mahkeme'sinin, HDP'nin kapatılma davasında partinin sözlü savunma yapmama kararını ele alması yer alıyor. İş dünyasının en önemli içgörüleri, sektör analizleri ve gelecek öngörüleri için Pareto'ya ücretsiz buradan ücretsiz abone olabilirsiniz. Bu bölüm Yatsan hakkında reklam içermektedir. Yatsan'ın uyku sorunlarınızı çözmek üzere tasarladığı Serta Perfect Sleeper serisiyle tanışmak için bu bağlantıyı kullanabilirsiniz. 

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Environments for Measuring Deception, Resource Acquisition, and Ethical Violations, published by Dan H on April 7, 2023 on LessWrong. Models are rapidly being deployed in the real world. How do we evaluate models, especially ones as complex as GPT-4, to ensure that they behave safely in pursuit of their objectives? Can we design models that robustly avoid any harms while achieving their goals? To guide progress on text-based agents and encourage them to behave more ethically, we propose the MACHIAVELLI benchmark. Our environment is based on human-written, text-based Choose-Your-Own-Adventure games from Choice of Games containing over half a million scenes with millions of annotations. The games abstract away low-level environment interactions, instead spotlighting high-level social decisions alongside real-world goals to achieve. MACHIAVELLI is a step towards measuring an agent's ability to plan and navigate complex trade-offs in realistic social environments. A mock-up of a game in the MACHIAVELLI benchmark, a suite of text-based reinforcement learning environments. Each environment is a text-based story. At each step, the agent observes the scene and a list of possible actions; it selects an action from the list. The agent receives rewards for completing achievements. Using dense annotations of our environment, we construct a behavioral report of the agent and measure the trade-off between rewards and ethical behavior. Diverse Worlds with Rich Annotations Each game in the MACHIAVELLI suite is book-length in itself. Across 134 games spanning diverse fictional worlds, we count 572,322 multi-paragraph scenes and 4,559 author-written achievements serving as objectives for agents. We annotate each scene with dozens of labels, focusing on identifying harmful behaviors such as power-seeking and deception. In total, we collect a dataset of nearly three million annotations worth $500,000 (in terms of human annotation time). These dense annotations enable us to track nearly every ethically-salient thing agents do in the environment, and produce a behavioral report scoring various harm metrics. All of our labels are open-access and available for download! Reducing Machiavellianism In the MACHIAVELLI environment, we find that agents trained to optimize arbitrary objectives tend to adopt "ends justify the means" behavior: becoming power-seeking, causing harm to others, and violating ethical norms like stealing or lying to achieve their objectives. Furthermore, there appears to be a trade-off between behaving ethically and achieving high reward. In our paper, we design several methods to improve the behaviors of agents and obtain Pareto improvements on reward and ethical behavior. We invite others to build on our initial steps and use MACHIAVELLI as a testing ground for improving the safety of AI agents. In an ideal world, a perfect agent would achieve 100% reward while entirely avoiding any harms (i.e., be as far to the top-right corner as possible). Our baseline agents demonstrate a trade-off between behaving ethically and achieving high reward. Future work should work to improve this trade-off by extending the Pareto frontier. See#page=30 for the x-risk analysis (this does not study treacherous turns or environments where the agent's state is partially observable). Thanks for listening. To help us out with The Nonlinear Library or to learn more, please visit nonlinear.org.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Environments for Measuring Deception, Resource Acquisition, and Ethical Violations, published by Dan H on April 7, 2023 on The AI Alignment Forum. Models are rapidly being deployed in the real world. How do we evaluate models, especially ones as complex as GPT-4, to ensure that they behave safely in pursuit of their objectives? Can we design models that robustly avoid any harms while achieving their goals? To guide progress on text-based agents and encourage them to behave more ethically, we propose the MACHIAVELLI benchmark. Our environment is based on human-written, text-based Choose-Your-Own-Adventure games from Choice of Games containing over half a million scenes with millions of annotations. The games abstract away low-level environment interactions, instead spotlighting high-level social decisions alongside real-world goals to achieve. MACHIAVELLI is a step towards measuring an agent's ability to plan and navigate complex trade-offs in realistic social environments. A mock-up of a game in the MACHIAVELLI benchmark, a suite of text-based reinforcement learning environments. Each environment is a text-based story. At each step, the agent observes the scene and a list of possible actions; it selects an action from the list. The agent receives rewards for completing achievements. Using dense annotations of our environment, we construct a behavioral report of the agent and measure the trade-off between rewards and ethical behavior. Diverse Worlds with Rich Annotations Each game in the MACHIAVELLI suite is book-length in itself. Across 134 games spanning diverse fictional worlds, we count 572,322 multi-paragraph scenes and 4,559 author-written achievements serving as objectives for agents. We annotate each scene with dozens of labels, focusing on identifying harmful behaviors such as power-seeking and deception. In total, we collect a dataset of nearly three million annotations worth $500,000 (in terms of human annotation time). These dense annotations enable us to track nearly every ethically-salient thing agents do in the environment, and produce a behavioral report scoring various harm metrics. All of our labels are open-access and available for download! Reducing Machiavellianism In the MACHIAVELLI environment, we find that agents trained to optimize arbitrary objectives tend to adopt "ends justify the means" behavior: becoming power-seeking, causing harm to others, and violating ethical norms like stealing or lying to achieve their objectives. Furthermore, there appears to be a trade-off between behaving ethically and achieving high reward. In our paper, we design several methods to improve the behaviors of agents and obtain Pareto improvements on reward and ethical behavior. We invite others to build on our initial steps and use MACHIAVELLI as a testing ground for improving the safety of AI agents. In an ideal world, a perfect agent would achieve 100% reward while entirely avoiding any harms (i.e., be as far to the top-right corner as possible). Our baseline agents demonstrate a trade-off between behaving ethically and achieving high reward. Future work should work to improve this trade-off by extending the Pareto frontier. See#page=30 for the x-risk analysis (this does not study treacherous turns or environments where the agent's state is partially observable). Thanks for listening. To help us out with The Nonlinear Library or to learn more, please visit nonlinear.org.

If you're not familiar with Pareto's Law, here's what it simply is:  Mathematically, the 80/20 rule is roughly described by a power law distribution (also known as a Pareto distribution) for a particular set of parameters. So how does this apply to life?  In sales, 20% of the people make 80% of the money.  In life, 20% of the population controls 80% of the awesomeness.  But there's a law around generosity in there.  I give 80% more than I take.  I write 10-15 thousand words every single day.  About 20% of the people see it and come our way.  I don't ask for much.  And you should be the same way, too.  Most people live life on the taking side.  The key is to give much more than you take.  Those who have given the most, have left the planet making the biggest impact.  Martin Luther King Jr.  Jesus.  Both were not the richest men.  But when you start to give and feel the fulfillment of filling people up, the Universe sees it and rewards you.  Give 80% without expectation. You'll receive 10-fold in return.  That's the lesson for the day!  #RiseAbove    HOW TO GET INVOLVED:  This planet is based on an algorithm and with every positive action, there is an adverse reaction.  Ryan Stewman rose and overcame a life of addiction, imprisonment, divorce, and circumstances that would break the spirit of the average human being.  He went on to create a powerful network of winners and champions in life and business creating a movement quickly changing lives one day at a time.  Learn more at: www.JoinTheApex.com   Check out this show and previous killer episodes of the ReWire Podcast in Apple Podcasts.

Bugün bültende Karamollaoğlu'nun Gelecek ve DEVA partileri ile ortak listede anlaşamadıkları açıklaması, Suudi Arabistan ve İran dışişleri bakanlarının 7 yıl aradan sonra Pekin'de bir araya gelmesi ve depremlerde can kaybının 50 bin 399'a yükselmesi var. İş dünyasının en önemli içgörüleri, sektör analizleri ve gelecek öngörüleri hafta içi her gün 17.00'de Pareto ile e-posta kutunda. Ücretsiz abone olmak için buraya tıklayabilirsiniz. Bu bölüm Paribu hakkında reklam içermektedir. Team Paribu'nun sporun iyileştirici gücünden faydalanarak bu yıl İhtiyaç Haritası ile birlikte hayata geçirmeye hazırlandığı Team Paribu Seninle Afet Bölgesi Spor Alanları Projesi'yle ilgili ayrıntıları burada bulabilirsiniz.

#224 - Creating Better Restaurant Managers ***** This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more. With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game. VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** On Episode 224 we talk about Pareto's Principle (don't worry, you already know what this is), and how it applies to every business... especially ours. We talk about setting clear expectations and how to manage those who work with you and for you. Most importantly we talk about the difference between OVERSIGHT and MANAGEMENT. Actionable takeaways to help you get more out of your team! ***** Same results, but a brand new name: The Restaurant Strategy P3 Mastermind The three Ps stand for PROFIT, PROCESS, and PROGRESS. (Our three pillars.) Curious to learn more? Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule

Hello and welcome to the 98th episode of our podcast! Today's topic is the 80/20 principle, also known as the Pareto principle, which suggests that 80% of effects come from 20% of causes. This principle can be applied in various aspects of our lives, including business, time management, and personal growth. Join us as we dive deeper into this concept and explore how we can use it to achieve greater efficiency and productivity. Consider Subscribing and Sharing our Episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/daylightpodcast/message

Ne travailler que quatre heures par semaine et apprendre à consacrer du temps aux choses importantes de votre vie. Ca semble impossible. Et bien selon Tim Ferriss, ce n'est pas un rêve. Il existe une recette que tout le monde peut suivre - y compris vous - pour y parvenir. Il en a fait un livre : la semaine de quatre heures, que je vous résume dans cet épisode. Vous y apprendrez : comment créer votre liberté même si vous êtes salarié comment utiliser les principes de Pareto et de Parkinson à votre avantage et comment créer un flux de revenus passif Autre livre résumé sur le Podcast du Marketing : Commencer par le pourquoi de Simon Sinek ---------------

Günaydın. Bugün bültende depremlerin 40. gününde Hatay'da "Hakkımızı helal etmiyoruz” sloganlarıyla yapılan yürüyüş, Dışişleri Bakanının 11 yıl sonra Mısır'a ziyareti ve Trump'ın salı günü tutuklanacağını söyleyerek destekçilerine protesto çağrısı var. İş dünyasının en önemli içgörüleri, sektör analizleri ve gelecek öngörüleri için Pareto'ya abone ücretsiz olabilirsiniz. Bu bölüm Odeabank hakkında reklam içermektedir. Odeabank Oksijen Hesap ve koşulları hakkında detaylı bilgiye ulaşmak için bu bağlantıyı ziyaret edebilirsiniz. Fotoğraf: New York Times

This week's podcast is on "Control Points." To learn more about Pareto analysis, watch the 90-second video at https://www.youtube.com/watch?v=rndUS4txc_c.    I hope you enjoy the podcast.  Have a great week!    Shawn M. Galloway  

Ep.74 Are you a therapist who is thinking about starting their own group practice?   Then stick around, because in this episode of the Mental Health Toolbox, we are talking with thriving group practice owner, Samantha Pane, L.M.F.T, of Through The Sea Marriage and Family Counseling Inc., who provides her expert tips on scaling a group practice. In this Episode, Samantha answers: 1.    What have you found to be your 20% in driving the success of your practice? (The Pareto principle states that for many outcomes, roughly 80% of results come from 20% of our actions.) 2.    What are the steps to starting a group practice and how they differ from a solo practice? 3.    What are the unique challenges to starting and running a group practice? 4.    What did you find the most difficult about starting a group practice? 5.    How do you market your group practice? 6.    What do you feel are the pros and cons to running a group practice? 7.    How do you scale a group practice? 8.    What led you to pursuing a group practice? 9.    What does the credentialing process look like for a group practice? 10.    How to plan for the right office space for a group practice? *** Learn More About Samantha Pane, L.M.F.T. Website: https://www.thruthesea.com/ Practice Locations: •    2155. E. Garvey Ave, 2227A E Garvey Ave N N Suite B-17, West Covina, CA 91791; Phone: (626) 489-9144 •    4000 Macarthur Boulevard, Suite 600 Newport Beach, CA 92660 •    10995 Eucalyptus St. Suite 103, Rancho Cucamonga, CA 91730 ***

Debra Chantry Taylor is very passionate about seeing entrepreneurs and leaders live their best life for creating a better business. She's a professional EOS implementer, accredited family business advisor and a qualified leadership coach.   In this episode, Debra Chantry Taylor shares : A simple framework that gives guidance/clarity for entrepreneurs without taking away their entrepreneurial spirit (EOS, Entrepreneurial Operating System). The 6 components of EOS, and how to use them to improve your business.  Vision; can we clearly articulate who we are, why we exist, who we exist for what we do for those people, and our long-term targets? Making sure everyone in your organization understands your vision and the part they play in achieving it. People; Having the right people in the right seat in your organization Data; “do NOT measure the things that make you feel good, measure the things that help you make informed business decisions” including how to use a scorecard to understand how your business is doing overall. Issues; Knowing the issues, writing them down, and finding the root cause of the Issues. “Issuesarenot always negative, could be an opportunity” Process; The Pareto principle, 20% of our process creates 80% of our results. The document, train, lead, manage, hold people accountable and continually refine your process. Traction; Quoting Geno Wickman “Vision without action is hallucination” Lessons about discipline and accountability-Regular ‘effective' meetings with your team. EOS is all about creating a business to help you lead a better life-managing your energy and becoming a better leader. Life changing question-Are you doing what you love with the people you love? How Debra became a biochemist because it is what her family wanted for her, but she realized“life is short “and you need to do what you love with the people you love. Habits that have helped Debra achieve success, becoming a biochemist and then an entrepreneur Plan your life before someone else does Must take time for yourself And much more...   Resources mentioned in the show Get a Grip. EOS BookRadical Candor Patric Lencioni-5 dysfunctions of a team www.Debra.coach Better business, better life podcast If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au    

Fransa'da emeklilik yaşının 62'den 64'e çıkarılmasını öngören madde senatoda kabul edildi. Türkiye, İsveç ve Finlandiya arasındaki görüşme sonrası tarafların iş birliğini sürdürme ve tekrar bir araya gelmekte uzlaştığı açıklandı. Bugünün bülteni Xiaomi ile birlikte ulaşıyor. İş dünyasına dair önemli içgörülerden haberdar olmak , sektör analizleri ve gelecek öngörülerini takip etmek için Aposto'nun iş dünyası yayını Pareto'ya abone olabilirsiniz. Fotoğraf: Getty Images

If your business is not growing, you need to get a handle on the way you're running it.  Many business owners tend to spend a great amount of time performing unnecessary tasks that contribute little to the growth of your business.  The 80/20 rule, otherwise known as the Pareto Principle, teaches that only 20% of your actions should lead to 80% of your results.  Get a handle on your business by putting the 80/20 rule into effect and identifying your high payoff tasks. The 80/20 Rule (Pareto Principle) Explained Developed in the early 19th century by Vilfredo Pareto, an Italian economist, the Pareto Principle was used to explain why only 20% of the population was responsible for 80% of the country's wealth.  It was later in the mid-1900s that the theory of the Pareto Principle was modified by Dr. Joseph Duran.  When applied to cause and effect, he theorized that 20% of actions (cause) would produce 80% of the end results (effect).  Because Duran's theory expanded on Pareto's original version of the 80/20 rule, Dr. Duran's theory soon became known solely as the Pareto Principle. What the Pareto Principle Means for Your Business The 80/20 rule can be applied to pretty much any situation, but, it is especially beneficial when applied to a business (especially if you're currently a one person show).  The 80/20 rule isn't just another ordinary time/business management method; when used effectively, it holds the power to drastically increase your income and free up your very valuable time, allowing your business to grow. Maybe this means that you can cut down on staff by weeding out tasks that are completely unnecessary by setting up an automated system.  Perhaps it means that it is time for you to hire an assistant or virtual assistant to whom you can delegate low-priority tasks.  Using the 80/20 rule to identify the high payoff tasks within your business and automate the low-priority or non-income driving tasks will allow you the freedom you need to grow revenue.  To download my Free Sample Prioritized Action List (PAL) that everyone in your office can use, go to https://www.accountabilitycoach.com/pal-sample/. Identify the High Payoff Tasks For the purpose of putting Duran's theory into context, let's say that 20% of your employees are responsible for driving 80% of your sales, or 20% of your clients make up 80% of your product or services sales revenue.  To grow your business and success, it's vital that you closely analyze your business model and examine which 20% of your actions are accountable for 80% of your results. Put the 80/20 rule into action by focusing in on specific tasks that will result in driving sales and revenue.  Instead of relentlessly marketing your business to new clients, focus more of your attention on up-selling to your existing clients.  It takes as often as ten times the effort to get new clients to purchase from you as it does to up-sell to an existing client.Review your product and seSupport the showIf you would like help sticking to your goals, so you can make more money and work less, and ultimately enjoy having your ideal business and ideal life, reach out to me today to schedule your complimentary consultation. Want more business success tips and resources? Subscribe to my blog by going to www.acountabilitycoach.com/blog. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/.

If your business is not growing, you need to get a handle on the way you're running it.  Many business owners tend to spend a great amount of time performing unnecessary tasks that contribute little to the growth of your business.  The 80/20 rule, otherwise known as the Pareto Principle, teaches that only 20% of your actions should lead to 80% of your results.  Get a handle on your business by putting the 80/20 rule into effect and identifying your high payoff tasks. The 80/20 Rule (Pareto Principle) Explained Developed in the early 19th century by Vilfredo Pareto, an Italian economist, the Pareto Principle was used to explain why only 20% of the population was responsible for 80% of the country's wealth.  It was later in the mid-1900s that the theory of the Pareto Principle was modified by Dr. Joseph Duran.  When applied to cause and effect, he theorized that 20% of actions (cause) would produce 80% of the end results (effect).  Because Duran's theory expanded on Pareto's original version of the 80/20 rule, Dr. Duran's theory soon became known solely as the Pareto Principle. What the Pareto Principle Means for Your Business The 80/20 rule can be applied to pretty much any situation, but, it is especially beneficial when applied to a business (especially if you're currently a one person show).  The 80/20 rule isn't just another ordinary time/business management method; when used effectively, it holds the power to drastically increase your income and free up your very valuable time, allowing your business to grow. Maybe this means that you can cut down on staff by weeding out tasks that are completely unnecessary by setting up an automated system.  Perhaps it means that it is time for you to hire an assistant or virtual assistant to whom you can delegate low-priority tasks.  Using the 80/20 rule to identify the high payoff tasks within your business and automate the low-priority or non-income driving tasks will allow you the freedom you need to grow revenue.  To download my Free Sample Prioritized Action List (PAL) that everyone in your office can use, go to https://www.accountabilitycoach.com/pal-sample/. Identify the High Payoff Tasks For the purpose of putting Duran's theory into context, let's say that 20% of your employees are responsible for driving 80% of your sales, or 20% of your clients make up 80% of your product or services sales revenue.  To grow your business and success, it's vital that you closely analyze your business model and examine which 20% of your actions are accountable for 80% of your results. Put the 80/20 rule into action by focusing in on specific tasks that will result in driving sales and revenue.  Instead of relentlessly marketing your business to new clients, focus more of your attention on up-selling to your existing clients.  It takes as often as ten times the effort to get new clients to purchase from you as it does to up-sell to an existing client.Review your product and seSupport the showIf you would like help sticking to your goals, so you can make more money and work less, and ultimately enjoy having your ideal business and ideal life, reach out to me today to schedule your complimentary consultation. Want more business success tips and resources? Subscribe to my blog by going to www.acountabilitycoach.com/blog. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/.

Kirill Golubev: When Conflicts Escalate, Lessons Learned from a Scrum Master's Story of an Agile Team's Self-Destruction Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this episode, Kirill Golubev shares the story of a team that entered an unresolvable conflict. It all started small, with discussions on what framework and technology to use for the front-end. One person suggested that the decision was not optimal, but this person was not the lead developer. The team had other developers who had been together for a while and felt very united, and they started to push back against this developer's comments and disagreement. Unfortunately, the situation escalated, and it led to nearly-physical confrontation. Kirill was not prepared to see the conflict grow that big, although there were other conflicts in the team that were positive and constructive. Even when he tried to address the topic in the team retrospectives, there were no specific action steps to address the conflict issue. Overall, Kirill's story highlights the importance of addressing conflicts proactively, especially when there are disagreements among team members. It's essential to have clear action steps to resolve conflicts and prevent them from escalating. Featured Book of the Week: The Subtle Art of Not Giving a F*ck by Mark Manson Kirill Golubev mentioned "The Subtle Art of Not Giving a F*ck" by Mark Manson as the book that most influenced him. He highlighted the Pareto rule, which states that 80% of the effects come from 20% of the causes, and in that context, he stressed the importance of being selective in daily work and identifying which actions bring the most value, which is similar to prioritizing the backlog for Product Owners.   In addition, Kirill emphasized the need to take the smallest step possible to deliver the most value, which is crucial in Agile. Overall, the book helped Kirill understand the importance of prioritizing and identifying the most valuable tasks, which is essential for Scrum Masters and Agile Coaches.   Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches - Scrum Master edition audiobook includes hours of audio interviews with SM's that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!     About Kirill Golubev Kirill considers himself an Agile and common-sense apologist. He wants to see simple processes in place, when people self-organize and manage themselves without constant push from management. You can link with Kirill Golubev on LinkedIn.

 The Pareto principle, more commonly known as the 80/20 rule, states that 80% of our outcomes result from only 20% of our efforts. With this in mind, it's vitally important for entrepreneurs to know what to amplify in their business and what to ruthlessly eliminate. Business growth strategist Frenchie Ferenczi conducted an experiment in pursuit of this truth, implementing a decision filter she dubbed “staying close to the money” to measure everything she spent time on in relation to how likely it was to produce a sale. Doing this helped Frenchie 4X her revenue in one year, and her case study today reveals the five key decisions she made to stay close to the money that revved up her revenue. Keep listening to discover how you can borrow Frenchie's approach to stay close to the money in your own business. View the transcript for this episode at: https://otter.ai/u/zFkKI0h4m0q2R7NrxQyvO-JX5d4?utm_source=copy_urlThank you to our sponsors:Watch The Road to RISE Documentary by Comcast RISE: https://bit.ly/RISEQ123_CBC_PodcastManage all your social media accounts + access in-depth social analytics you can't find anywhere else with Metricool! Sign up for your forever FREE account and try premium features free for 30 days when you visit metricool.com & use code ‘CEO'Whenever you think of gifting, think Ama & Akua! Get 10% off your first order of these beautifully curated gift boxes featuring products from BIPOC and LGBTQ+ creators when you use code 'CEO' at amaandakua.comConnect with Frenchie:Check out Frenchie's guide for Staying Close To The Money: https://stayclosetothemoney.com/https://www.frenchieferenczi.comInstagram: @frenchie.ferencziListen to Strategy Snacks! https://frenchieferenczi.com/strategy-snacksIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Subscribe for new episodes every Monday + Wednesday.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: There are no coherence theorems, published by EJT on February 20, 2023 on The Effective Altruism Forum. Introduction For about fifteen years, the AI safety community has been discussing coherence arguments. In papers and posts on the subject, it's often written that there exist 'coherence theorems' which state that, unless an agent can be represented as maximizing expected utility, that agent is liable to pursue strategies that are dominated by some other available strategy. Despite the prominence of these arguments, authors are often a little hazy about exactly which theorems qualify as coherence theorems. This is no accident. If the authors had tried to be precise, they would have discovered that there are no such theorems. I'm concerned about this. Coherence arguments seem to be a moderately important part of the basic case for existential risk from AI. To spot the error in these arguments, we only have to look up what cited ‘coherence theorems' actually say. And yet the error seems to have gone uncorrected for more than a decade. More detail below. Coherence arguments Some authors frame coherence arguments in terms of ‘dominated strategies'. Others frame them in terms of ‘exploitation', ‘money-pumping', ‘Dutch Books', ‘shooting oneself in the foot', ‘Pareto-suboptimal behavior', and ‘losing things that one values' (see the Appendix for examples). In the context of coherence arguments, each of these terms means roughly the same thing: a strategy A is dominated by a strategy B if and only if A is worse than B in some respect that the agent cares about and A is not better than B in any respect that the agent cares about. If the agent chooses A over B, they have behaved Pareto-suboptimally, shot themselves in the foot, and lost something that they value. If the agent's loss is someone else's gain, then the agent has been exploited, money-pumped, or Dutch-booked. Since all these phrases point to the same sort of phenomenon, I'll save words by talking mainly in terms of ‘dominated strategies'. With that background, here's a quick rendition of coherence arguments: There exist coherence theorems which state that, unless an agent can be represented as maximizing expected utility, that agent is liable to pursue strategies that are dominated by some other available strategy. Sufficiently-advanced artificial agents will not pursue dominated strategies. So, sufficiently-advanced artificial agents will be ‘coherent': they will be representable as maximizing expected utility. Typically, authors go on to suggest that these expected-utility-maximizing agents are likely to behave in certain, potentially-dangerous ways. For example, such agents are likely to appear ‘goal-directed' in some intuitive sense. They are likely to have certain instrumental goals, like acquiring power and resources. And they are likely to fight back against attempts to shut them down or modify their goals. There are many ways to challenge the argument stated above, and many of those challenges have been made. There are also many ways to respond to those challenges, and many of those responses have been made too. The challenge that seems to remain yet unmade is that Premise 1 is false: there are no coherence theorems. Cited ‘coherence theorems' and what they actually say Here's a list of theorems that have been called ‘coherence theorems'. None of these theorems state that, unless an agent can be represented as maximizing expected utility, that agent is liable to pursue dominated strategies. Here's what the theorems say: The Von Neumann-Morgenstern Expected Utility Theorem: The Von Neumann-Morgenstern Expected Utility Theorem is as follows: An agent can be represented as maximizing expected utility if and only if their preferences satisfy the following four axioms: Completeness: For all lotteries X and Y, X...

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: There are no coherence theorems, published by Dan H on February 20, 2023 on The AI Alignment Forum. [Written by EJT as part of the CAIS Philosophy Fellowship. Thanks to Dan for help posting to the Alignment Forum] Introduction For about fifteen years, the AI safety community has been discussing coherence arguments. In papers and posts on the subject, it's often written that there exist coherence theorems which state that, unless an agent can be represented as maximizing expected utility, that agent is liable to pursue strategies that are dominated by some other available strategy. Despite the prominence of these arguments, authors are often a little hazy about exactly which theorems qualify as coherence theorems. This is no accident. If the authors had tried to be precise, they would have discovered that there are no such theorems. I'm concerned about this. Coherence arguments seem to be a moderately important part of the basic case for existential risk from AI. To spot the error in these arguments, we only have to look up what cited ‘coherence theorems' actually say. And yet the error seems to have gone uncorrected for more than a decade. More detail below. Coherence arguments Some authors frame coherence arguments in terms of ‘dominated strategies'. Others frame them in terms of ‘exploitation', ‘money-pumping', ‘Dutch Books', ‘shooting oneself in the foot', ‘Pareto-suboptimal behavior', and ‘losing things that one values' (see the Appendix for examples). In the context of coherence arguments, each of these terms means roughly the same thing: a strategy A is dominated by a strategy B if and only if A is worse than B in some respect that the agent cares about and A is not better than B in any respect that the agent cares about. If the agent chooses A over B, they have behaved Pareto-suboptimally, shot themselves in the foot, and lost something that they value. If the agent's loss is someone else's gain, then the agent has been exploited, money-pumped, or Dutch-booked. Since all these phrases point to the same sort of phenomenon, I'll save words by talking mainly in terms of ‘dominated strategies'. With that background, here's a quick rendition of coherence arguments: There exist coherence theorems which state that, unless an agent can be represented as maximizing expected utility, that agent is liable to pursue strategies that are dominated by some other available strategy. Sufficiently-advanced artificial agents will not pursue dominated strategies. So, sufficiently-advanced artificial agents will be ‘coherent': they will be representable as maximizing expected utility. Typically, authors go on to suggest that these expected-utility-maximizing agents are likely to behave in certain, potentially-dangerous ways. For example, such agents are likely to appear ‘goal-directed' in some intuitive sense. They are likely to have certain instrumental goals, like acquiring power and resources. And they are likely to fight back against attempts to shut them down or modify their goals. There are many ways to challenge the argument stated above, and many of those challenges have been made. There are also many ways to respond to those challenges, and many of those responses have been made too. The challenge that seems to remain yet unmade is that Premise 1 is false: there are no coherence theorems. Cited ‘coherence theorems' and what they actually say Here's a list of theorems that have been called ‘coherence theorems'. None of these theorems state that, unless an agent can be represented as maximizing expected utility, that agent is liable to pursue dominated strategies. Here's what the theorems say: The Von Neumann-Morgenstern Expected Utility Theorem: The Von Neumann-Morgenstern Expected Utility Theorem is as follows: An agent can be represented as maximizing expected utility if...

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: There are no coherence theorems, published by Dan H on February 20, 2023 on LessWrong. [Written by EJT as part of the CAIS Philosophy Fellowship. Thanks to Dan for help posting to the Alignment Forum] Introduction For about fifteen years, the AI safety community has been discussing coherence arguments. In papers and posts on the subject, it's often written that there exist 'coherence theorems' which state that, unless an agent can be represented as maximizing expected utility, that agent is liable to pursue strategies that are dominated by some other available strategy. Despite the prominence of these arguments, authors are often a little hazy about exactly which theorems qualify as coherence theorems. This is no accident. If the authors had tried to be precise, they would have discovered that there are no such theorems. I'm concerned about this. Coherence arguments seem to be a moderately important part of the basic case for existential risk from AI. To spot the error in these arguments, we only have to look up what cited ‘coherence theorems' actually say. And yet the error seems to have gone uncorrected for more than a decade. More detail below. Coherence arguments Some authors frame coherence arguments in terms of ‘dominated strategies'. Others frame them in terms of ‘exploitation', ‘money-pumping', ‘Dutch Books', ‘shooting oneself in the foot', ‘Pareto-suboptimal behavior', and ‘losing things that one values' (see the Appendix for examples). In the context of coherence arguments, each of these terms means roughly the same thing: a strategy A is dominated by a strategy B if and only if A is worse than B in some respect that the agent cares about and A is not better than B in any respect that the agent cares about. If the agent chooses A over B, they have behaved Pareto-suboptimally, shot themselves in the foot, and lost something that they value. If the agent's loss is someone else's gain, then the agent has been exploited, money-pumped, or Dutch-booked. Since all these phrases point to the same sort of phenomenon, I'll save words by talking mainly in terms of ‘dominated strategies'. With that background, here's a quick rendition of coherence arguments: There exist coherence theorems which state that, unless an agent can be represented as maximizing expected utility, that agent is liable to pursue strategies that are dominated by some other available strategy. Sufficiently-advanced artificial agents will not pursue dominated strategies. So, sufficiently-advanced artificial agents will be ‘coherent': they will be representable as maximizing expected utility. Typically, authors go on to suggest that these expected-utility-maximizing agents are likely to behave in certain, potentially-dangerous ways. For example, such agents are likely to appear ‘goal-directed' in some intuitive sense. They are likely to have certain instrumental goals, like acquiring power and resources. And they are likely to fight back against attempts to shut them down or modify their goals. There are many ways to challenge the argument stated above, and many of those challenges have been made. There are also many ways to respond to those challenges, and many of those responses have been made too. The challenge that seems to remain yet unmade is that Premise 1 is false: there are no coherence theorems. Cited ‘coherence theorems' and what they actually say Here's a list of theorems that have been called ‘coherence theorems'. None of these theorems state that, unless an agent can be represented as maximizing expected utility, that agent is liable to pursue dominated strategies. Here's what the theorems say: The Von Neumann-Morgenstern Expected Utility Theorem: The Von Neumann-Morgenstern Expected Utility Theorem is as follows: An agent can be represented as maximizing expected utility if and only i...

Si no lo habías escuchado, en este episodio te hablo de la “Ley Pareto” en VENTAS. Esta habla sobre que el 80% de los resultados que obtenemos, provienen del 20% de nuestras acciones. Lo que nos lleva a evaluar cada acción y continuar haciendo lo que sí nos trae resultados positivos. ¡Escúchalo ahora y compártelo si te gustó! RECURSOS ➡ Nuevas formas de vender más hoy en día en digital ➡ Diferencia entre marketing digital y growth marketing ➡ La profesión del futuro en marketing: Growth Marketer ➡ Táctica – Los disparadores de Marketing ➡ Certifícate en Growth Marketing MÁS INFO: Este es el podcast de Vende Más con Vilma Núñez. Cada día te esperamos con un nuevo episodio lleno de ideas y tips de marketing y ventas que harán crecer tu negocio. Para más información, puedes consultar estos enlaces: ➡ Sitio web ➡ Cursos ➡ Plantillas y recursos ¡SÍGUENOS! ➡ Instagram: @Conviertemas + @Vilmanunez ➡ Facebook: Convierte Más + Vilma Nuñez ➡ TikTok: @VilmaNunez + @ConvierteMas ➡ YouTube: Vilma Núñez + Convierte Más ➡ Twitter: @VilmaNunez + @ConvierteMás ―――――――――――――――――――――――――――――――― Y no olvides suscribirte y valorar nuestro podcast ★★★★★ ――――――――――――――――――――――――――――――――

Who: Dana Wilde - Bestselling Author of Train Your Brain, Creator of The Celebrity Formula, and Host of Positive Mindset for Entrepreneurs What This Show is About: The 80/20 Rule: Finding Your Money Making Tasks An audience member has heard about the 80/20 rule which states that 20% of your tasks account for 80% of your income. She wants to know how figure out which tasks are her money making tasks. Dana Wilde, the #1 bestselling author of Train Your Brain, delivers motivation, marketing ideas, and business tips designed to break through your limiting beliefs, and manifest freedom and success in your business. Dana Wilde goes beyond positive thinking and the Law of Attraction. This podcast is the ultimate in Entrepreneur Mindset. Click here to ask Dana: http://www.danawilde.com/askdana In today's episode…. Hear about Pareto's Principle and why many business people use it to make MORE MONEY. Find out what's MISSING with Pareto's Principle and how you can incorporate it easily. Learn about Dana's THREE VALUE SCALES for evaluating which tasks are priorities for making money. Discover the SHORTCUT that Dana has for making decisions about how to use her time. Resources from this episode… CLICK HERE to get the Positive Mindset for Entrepreneurs free daily newsletter, and get your JOLT of HAPPINESS every morning! CLICK HERE to get your question answered on the show. CLICK HERE to get Perry Marshall's Book on the 80/20 Rule. CLICK HERE for Louisa Dykstra's Hugh Jackman and the Joy Revolution. Where to Learn More: http://www.danawilde.com/class http://www.danawilde.com

Want to be more productive but not sure how to focus your time and efforts?  Just ask yourself "what would Vilfredo Pareto do?"In this episode I'm taking about the Pareto Principle, otherwise known as the 80/20 rule.  I'll review what the principle is all about, how you can leverage it to become more productive, and how you can use it with your teams to enable them to become more productive as well.Show notes:The 80/20 Principle: Achieve More with Less: The NEW 2022 Edition of the BestsellerContact Darn Good Leadership: Email contact@darngoodleadership.com

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Questions I ask myself when making decisions (or communicating), published by Catherine Low on January 23, 2023 on The Effective Altruism Forum. I work on CEA's Community Health and Special Projects Team. But these thoughts are my own (apart from question 6 which I inherited from Nicole Ross). I have an internal list of questions that I often go through when I'm making a decision (including when that decision is whether or what to communicate to others). I often bring these questions up when I'm trying to help others in the EA community make decisions, and some folks seem to find them helpful. I also sometimes see people making (what I believe to be) sub-optimal decisions and one or other of these questions may have helped things go better. Maybe you'll find them helpful too, and maybe you have your own questions you ask yourself (please share them in the comments!). I'm afraid they don't tell you how to make a decision (sorry - I haven't worked that bit out!), and they aren't exhaustive. They are just questions that seem to help when I am making decisions - either by nudging me to generate new options, or to become more aware of consequences. 1. “Is this really where the tradeoff bites?” Some decisions are framed as “A” or “B”. More decisions are framed as tradeoffs between amounts of A and amounts of B. Considering tradeoffs is very useful! But I often notice people assuming they're making a decision under difficult tradeoffs between values A and B, when I see A and B as being values on two quite different axes. There are often alternatives where we can get more A without sacrificing B or vice versa, or we can get more A AND more B (i.e. there are Pareto improvements we can make). The A and B I've been thinking most about recently are (caricatured) “clearly stating what you believe” and “being sensitive to others”. I think Richard Chappell's “Don't be an Edgelord” explains this particular A and B well. But I've noticed the general pattern a lot. 2. “What does my shoulder X think?” or. (higher cost) “what does X think?” You're not always going to please everyone. That's the way things are. But plenty of people seem to be surprised by the negative reaction they get from their decisions or words. This problem seems tractable. It would be nice if people could ask lots of people their opinion before making a decision, but that is costly (and choosing to ask is a decision in itself). So I've been trying to develop a range of people/groups that metaphorically pop up on my shoulder to help me think: Some individuals whose thinking I respect - some who I usually agree with, some who I regularly disagree with. Individuals or groups who would be affected by my decisions I'm sure my shoulder people OFTEN don't match the real person's thoughts. But I still find them helpful to create new perspectives. Some tips for developing or using shoulder people: If the stakes are high - don't rely on your shoulder person. Talk to the real people, the real stakeholders, people who have a different background or a different way of thinking to you. This especially goes if you've noticed you are frequently surprised by people's reactions to your actions or communications, or if you don't know the stakeholders well. You don't have to know the person/group to make a shoulder person - just read a bunch of what they've written. Some examples: I've often found insight from Julia Wise, so through reading her blog I created a shoulder Julia long before I started working with her. I've only met Habryka once or twice, but I often get new perspectives from reading their contributions on the Forum. This seems helpful, so I'd like to improve my shoulder Habryka. Before publishing something, read your writing several times with several different shoulder people in mind. Practice! One way to develop should...

Ever heard of the 5-15-80 rule? It's a principle that suggests that people can be divided into groups of 80%, 15%, and 5%. Which group are you in? Today's episode is about the 5-15-80 rule, a further breakdown of the 80-20 rule, also known as the Pareto principle. I will explain these numbers, when, and how they can affect you. Listen now! Show notes: [06:59]#1 You can be in different groups and aspects of life depending on your habits. [08:28]#2 5% of people do amazingly well. [15:11]#3 15% of people do well, and you're good. [18:45]#4 A percent of people do nothing, or these are the mediocre folks. [27:29]Recap Episodes Mentioned: 2180: The 80/20 Rule Applied To People & Ambition Pt. 1 2181: The 80/20 Rule Applied To People & Ambition Pt. 2 330: Putting the 80/20 Principle To Work 2079: Good Players Vs Difference Makers 2080: How To Go From Good Player To Difference Maker All Episodes + FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com Next Steps: #DailyMotivation Text: Text Dre at 1.305.384.6894 (or go to http://DreAllDay.com/Text) Work On Your Game LIVE: http://WorkOnYourGame.LIVE Training - Increasing Your Income With Strategy & Systems: http://www.WorkOnYourGame.net Facebook Group: https://www.facebook.com/groups/6figuresandgrowing/ Free Audiobooks: The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free 30 Days To Discipline Course: http://www.WorkOnYourGame.com/30 Donate: CashApp: http://Cash.app/$DreBaldwin PayPal: http://PayPal.me/DreAllDay Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Twitter [http://Twitter.com/DreAllDay] YouTube [http://youtube.com/dreupt]

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Speak the truth, even if your voice trembles, published by RobertM on January 14, 2023 on The Effective Altruism Forum. Epistemic status: Motivated by the feeling that there's something like a missing mood in the EA sphere. Informed by my personal experience, not by rigorous survey. Probably a bit scattershot, but it's already more than a month after I wanted to publish this. (Minus this parenthetical, this post was entirely written before the Bostrom thing. I just kept forgetting to post it.) The last half year - the time since I moved to Berkeley to work on LessWrong, and consequently found myself embedded in the broader Bay Area rationality & EA communities - have been surprisingly normal. The weeks following the FTX collapse, admittedly, a little less so. One thing has kept coming up, though. I keep hearing that people are reluctant to voice disagreements, criticisms, or concerns they have, and each time I do a double-take. (My consistent surprise is part of what prompted me to write this post: both those generating the surprise, and those who are surprised like me, might benefit from this perspective.) The type of issue where one person has an unpleasant interaction with another person is difficult to navigate. The current solution of discussing those things with the CEA Community Health team at least tries to balance both concerns of reducing false positive and false negatives; earlier and more public discussion of those concerns is not a Pareto-improvement. But most of them are other fears: that you will annoy an important funder, by criticizing ideas that they support, or by raising concerns about their honesty, given publicly-available evidence, or something similar. And the degree to which these fears have shaped the epistemic landscape makes me feel like I took a wrong turn somewhere and ended up in a mirror universe. Having these fears - probably common! Discussing those fears in public - not crazy! Acting on those fears? (I keep running face-first into the fact that not everybody has read The Sequences, that not everybody who has read them has internalized them, and that not everybody who has internalized them has externalized that understanding through their actions.) My take is that acting on those fears, by not publishing that criticism, or raising those concerns, with receipts attached, is harmful. For simplicity's sake, let's consider the cartesian product of the options: to publicize a criticism, or not the criticism being accurate, or not the funder deciding to fund your work, or not The set of possible outcomes: you publicize a criticism; the criticism is accurate; the funder funds your work you publicize a criticism; the criticism is accurate; the funder doesn't fund your work you publicize a criticism; the criticism is inaccurate; the funder funds your work you publicize a criticism; the criticism is inaccurate; the funder doesn't fund your work you don't publicize a criticism; the criticism is accurate; the funder funds your work you don't publicize a criticism; the criticism is accurate; the funder doesn't fund your work you don't publicize a criticism; the criticism is inaccurate; the funds your work you don't publicize a criticism; the criticism is inaccurate; the funder doesn't fund your work What predicted outcomes are motivating these fears? 2 and 4 are the obvious candidates. I won't pretend that these are impossible, or that you would necessarily see another funder step in if such a thing happened. You could very well pay costs for saying things in public. I do think that people overestimate how likely those outcomes are, or how high the costs will be, and underestimate the damage that staying silent causes to community epistemics. But I will bite the bullet: assuming the worst, you should pay those costs. In the long run, you do not a...

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Forecasting extreme outcomes, published by AidanGoth on January 9, 2023 on The Effective Altruism Forum. This document explores and develops methods for forecasting extreme outcomes, such as the maximum of a sample of n independent and identically distributed random variables. I was inspired to write this by Jaime Sevilla's recent post with research ideas in forecasting and, in particular, his suggestion to write an accessible introduction to the Fisher–Tippett–Gnedenko Theorem. I'm very grateful to Jaime Sevilla for proposing this idea and for providing great feedback on a draft of this document. Summary The Fisher–Tippett–Gnedenko Theorem is similar to a central limit theorem, but for the maximum of random variables. Whereas central limit theorems tell us about what happens on average, the Fisher–Tippett–Gnedenko Theorem tells us what happens in extreme cases. This makes it especially useful in risk management, when we need to pay particular attention to worst case outcomes. It could be a useful tool for forecasting tail events. This document introduces the theorem, describes the limiting probability distribution and provides a couple of examples to illustrate the use (and misuse!) of the Fisher–Tippett–Gnedenko Theorem for forecasting. In the process, I introduce a tool that computes the distribution of the maximum n iid random variables that follow a normal distribution centrally but with an (optional) right Pareto tail. Summary: The Fisher–Tippett–Gnedenko Theorem says (roughly) that if the maximum of n iid random variables—which is itself a random variable—converges as n grows to infinity, then it must converge to a generalised extreme value (GEV) distribution Use cases: When we have lots of data, we should try to fit our data to a GEV distribution since this is the distribution that the maximum should converge to (if it converges) When we have subjective judgements about the distribution of the maximum (e.g. a 90% credible interval and median forecast), we can use these to determine parameters of a GEV distribution that fits these judgements When we know or have subjective judgements about the distribution of the random variables we're maximising over, the theorem can help us determine the distribution of the maximum of n such random variables for large n – but this can give very bad results when our assumptions / judgements are wrong Limitations: To get accurate forecasts about the maximum of n random variables based on the distribution of the underlying random variables, we need accurate judgements about the right tail of the underlying random variables because the maximum will very likely be drawn from the tail, especially as n gets large Even for data that is very well described by a normal distribution for typical values, normality can break down at the tails and this can greatly affect the resulting forecasts I use the example of human height: naively assuming normality underestimates how extreme the tallest and shortest humans are because height is “only” normally distributed up to 2-3 standard deviations around the mean Modelling the tail separately (even with quite a crude model) can improve forecasts This simple tool might be good enough for forecasting purposes in many cases It assumes that the underlying r.v.s are iid and normally distributed up to k standard deviations above the mean and that there is a Pareto tail beyond this point Inputs: 90% CI for the underlying r.v.s n (the number of samples of the underlying random variables) k (the number of SDs above the mean at which the Pareto tail starts); set this high if you don't want a Pareto tail Output: cumulative distribution function, approximate probability density function and approximate expectation of the maximum of n samples of the underlying random variables Request for feedback: I'm not a...

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Today, my guest is Leonard Atlas. Leonard is with Mission Profitable Inc. Leonard is an author, speaker and sales trainer working with commercial real estate professionals around the world. And in just a minute, we're gonna speak with Leonard about the 80/20 Pareto principle. And he's got a presentation "From Brooklyn to Bel Air".

Muy a mi pesar, es momento de nuevos propósitos, entre los cuales, desgraciadamente, está el de hacer dieta. Cuántas personas acaban el año diciendo, “este año me pongo en serio y hago dieta”. Pues mi deseo para el 2023 es que esa frase cambie por la de “este año voy a cuidarme”. Que pequeña parece la diferencia y sin embargo que grande es. Para ayudarte en este propósito que todos deberíamos tener, el segundo, obvio, no el primero, voy a explicarte cómo plantearlo y llevarlo a cabo, para que puedas ver si realmente es algo que podrás o no conseguir. Veamos paso a paso cómo plantear los propósitos de año nuevo:La formulación de los objetivos, de los propósitos en este caso, debe cumplir ciertas características. De no ser así, no solo es probable que no se consigan sino que irán acompañados de frustración, rabia, tristeza y/o decepción. Para definir bien el objetivo puede ayudarte la fórmula SMART. Esta fórmula nos dice que el objetivo debe ser específico, medible, alcanzable, realista y temporal. Así pues, “cuidarme” no sería un objetivo SMART, puesto que no cumple ninguna de las anteriores descripciones. También es cierto que dentro del objetivo global como el de “cuidarme” puedes desgranar otros más pequeños y SMART como “mejorar mi alimentación, priorizando la ingesta de vegetales con un mínimo de 5 raciones de frutas y verduras y reduciendo la ingesta de ultraprocesados a 1 por semana durante el próximo año”. Este podría ser uno de tantos que engloban el “cuidarme”. Puedes aprender a cuidarte con mi curso de cambio de hábitos. Si lo tuyo no son los objetivos, puedes aplicar el principio de Pareto. El principio de Pareto, más conocido como el principio del 80/20, plantea que el 80% de los resultados o beneficios se obtienen del 20% de nuestros esfuerzos. Solo tienes que encontrar cuál es el 20% de las actividades que te generan el 80% de los beneficios, ahí radica el éxito.Identificación de los beneficios. El para qué. Si visionas lo que conseguirás al cumplir tu objetivo te re sultará mucho más fácil llevarlo a cabo. La identificación de los beneficios genera motivación y eso te ayudará a seguir trabajando en tus propósitos. Puedes aprender más en mi curso de motivación.Planificación y organización. El cómo. Es básico planificarse y organizarse para poder desarrollar los objetivos. Y sobre todo es muy importante hacerlo de forma temporal, es decir estableciendo el cuándo para cada cosa. Cuándo vas a cocinar, cuándo vas a hacer ejercicio, cuándo vas a dedicarte tiempo de autocuidado… Encontrarás cómo planificar tu menú en mi curso de planificación del menú semanal.Identificación de los obstáculos. Saber qué te impide conseguir tus objetivos te ayudará a vencerlos. Si no sabes que te está dificultando el cambio no puedes trabajar en ello. Algo que puede ayudarte es el ejercicio del DAFO aplicado a tus propósitos. El DAFO es una herramienta que te ayudará a identificar tus debilidades, amenazas, fortalezas y oportunidades.Apoyo y ayuda. Finalmente es muy importante saber pedir ayuda y conocer en quién puedes apoyarte a fin de acabar de conseguir lo que te propusiste. Recuerda que en el proceso del cambio se contempla la recaída y que si te pasa, solo debes levantarte y seguir luchando, no creer que has perdido y abandonar.

Power Law Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The power law is a key mental model for venture investing.  The power law states that the majority of the returns will come from just a few of the investments. Similar to the Pareto principle, 20% of the deals will account for 80% of the returns. In venture capital, the power law requires that each investment have the ability to pay back the entire fund as only a few will have outsized returns. The returns from those winning investments will cover the losses from all the rest. This is different from other investment classes which produce returns based on the normal distribution. As an investor in the venture space, you must be willing to suffer many losses for only a few wins. It can be hard to select upfront which ones will have outsized returns.  Some use an index strategy to place investments trying to include as many deals as possible. Once invested, it's best to support all the companies in your investment portfolio.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: An Open Agency Architecture for Safe Transformative AI, published by davidad (David A. Dalrymple) on December 20, 2022 on The AI Alignment Forum. Note: my quality bar here is "this is probably worth the reader's time" rather than "this is as clear, compelling, and comprehensive as I can make it." In the Neorealist Success Model, I asked: What would be the best strategy for building an AI system that helps us ethically end the acute risk period without creating its own catastrophic risks that would be worse than the status quo? This post is a first pass at communicating my current answer. Bird's-eye view At the top level, it centres on a separation between learning a world-model from data and eliciting desirabilities within that ontology planning against a world-model and associated desirabilities acting in real-time We see such a separation in, for example, MuZero, which can probably still beat GPT-4 at Go—the most effective capabilities do not always emerge from a fully black-box, end-to-end, generic pre-trained policy. Hypotheses Scientific Sufficiency Hypothesis: It's feasible to train a purely descriptive/predictive infra-Bayesian world-model that specifies enough critical dynamics accurately enough to end the acute risk period, such that this world-model is also fully understood by a collection of humans (in the sense of "understood" that existing human science is). MuZero does not train its world-model for any form of interpretability, so this hypothesis is more speculative. However, I find Scientific Sufficiency much more plausible than the tractability of eliciting latent knowledge from an end-to-end policy. It's worth noting there is quite a bit of overlap in relevant research directions, e.g. pinpointing gaps between the current human-intelligible ontology and the machine-learned ontology, and investigating natural abstractions theoretically and empirically. Deontic Sufficiency Hypothesis: There exists a human-understandable set of features of finite trajectories in such a world-model, taking values in (−∞,0], such that we can be reasonably confident that all these features being near 0 implies high probability of existential safety, and such that saturating them at 0 is feasible with high probability, using scientifically-accessible technologies. I am optimistic about this largely because of recent progress toward formalizing a natural abstraction of boundaries by Critch and Garrabrant. I find it quite plausible that there is some natural abstraction property Q of world-model trajectories that lies somewhere strictly within the vast moral gulf of Model-Checking Feasibility Hypothesis: It could become feasible to train RL policies such that a formally verified, infra-Bayesian, symbolic model-checking algorithm can establish high-confidence bounds on its performance relative to the world-model and safety desiderata, by using highly capable AI heuristics that can only affect the checker's computational cost and not its correctness—soon enough that switching to this strategy would be a strong Pareto improvement for an implementation-adequate coalition. Time-Bounded Optimization Thesis: RL settings can be time-bounded such that high-performing agents avoid lock-in. I'm pretty confident of this. The founding coalition might set the time bound for the top-level policy to some number of decades, balancing the potential harms of certain kinds of lock-in for that period against the timelines for solving a more ambitious form of AI alignment. If those hypotheses are true, I think this is a plan that would work. I also think they are all quite plausible (especially relative to the assumptions that underly other long-term AI safety hopes)—and that if any one of them fails, they would fail in a way that is detectable before deployment, making an attempt to execute the p...

Season 3 Episode 29 | Recorded May 16, 2022 We would so appreciate it if you took our listener survey linked here: https://bit.ly/3NRSAfD Today's episode is sponsored by Justworks - visit justworks.com/partners In this episode, we find out what Scott Scarano was like as an employee. Jason Ackerman's usual drill in drilling out guests. Damon Yudichak, PFP, MBA, CPA's journey from serving in the army to being an accountant and how he was able to keep his firm up despite doing it solo. He is another testament to the Profit First philosophy so be sure to keep your notes on how he was taking home the same amount of money as a 1.5M firm despite grossing just a fifth of that. 1 - What was Scott like as an employee? 3 - Damon's journey toward accounting 6 - I think one of the great things about the accounting business is you've got this recurring revenue stream that you can build 12 - No employees even after running the firm for more than 10 years 17 - Selling my clients to get new ones Shoutout to Mike Michalowicz, John Briggs 22 - A lot of people are good at making money, the challenge is keeping it 23 - 80% of your revenue will come from 20% of your customers: The Pareto Principle 31 - Damon's tech tools for his practice 35 - Damon's numbers, exposed 42 - Best advice to firm owners from Damon 46 - To all real estate agents out there, be sure to check out Damon's Profit First for Real Estate Agents --- Send in a voice message: https://anchor.fm/accountinghigh/message

All right, my friends. This is the last episode of “A Physician's Guide to Mastering Mindset, Productivity & Time.” I put a lot of time and energy into creating this for you because I'm confident that applying this knowledge in your life will make you limitless. Today we will end this journey with the life mastery pyramid. You are gonna love this. Let's dive in.In Part 4, I specifically talk to you about the following: The power of saying NO more often to become more successful How to achieve automaticity in your habitsMy own version of Maslow's hierarchy of needs, known as Limitless MD Hierarchy of NeedsIn this episode, I also share the different offers connected with Limitless MD. You can join the waitlist for one-to-one coaching sessions or take advantage of the resources I share with my community. Energy is the newest form of currency and I appreciate you investing yours by listening to this podcast. “By cultivating the right habits in your brain and in your ecosystem, your growth will explode. Things will go from fiction to flow. And that's what I want for you - I want you to be in flow when doing a lot of things.” - Dr. Vikram Raya In This Episode:- Welcome back to another episode of the Limitless MD podcast- The more successful you get, the more NOs you will have to employ- In order to earn 7 figures, you have to say NO to the 6-figure opportunities - How to achieve automaticity in your habits- Analogy between habit-formation and downloading apps on your smartphone - Energy is the newest currency - Importance of having a healthy inner dialogue - How to organize your time wisely - Get to know more about resources available to achieve your goals Resources Mentioned: - How long does it take to form a habit?- Maslow's hierarchy of needs - Pareto principle (80/20 rule)- Book “168 Hours: You Have More Time Than You Think” by Laura VanderkamResources: - Join our Free community of high-performing physicians: the Physician Wealth Accelerator- https://vikramraya.com/programs/ - Sign up to my email list- Apply to work with Vik and book a clarity call here- Group Coaching Now Open! Apply HereConnect with Vikram:- Website- Instagram- Facebook-

Feeling unproductive and unmotivated is a vicious cycle, when your never ending to do list encounters Holiday obligations and traditions it can often feel like quicksand sucking us in and pulling us down. With some knowledge and inspiration from the legendary Brian Tracy todays show reveals some tips and tricks to get unstuck and put those unmotivated unproductive ways behind us. Routines can provide structure and create efficiency but sometimes they create rutts. It is up to us to identify the problem and take action, purposeful positive moment and a well planned list is the best way to start. With the help of the Pareto principal and some insight from high achievers we can unlock the the keys to a successful fulfilled life! https://www.briantracy.comhttps://www.facebook.com/Loudproudamericanhttps://www.instagram.com/loud_proud_american/https://www.tiktok.com/@loud_proud_americanhttps://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtw

Il principio di Pareto sul lavoro: qual è il tuo 20% che conta?

We made it! The end of the first season of 80/20 with ParetoHealth has us bringing it all back home, so join us for a trip down memory lane as we look at the history of ParetoHealth and some of the things that formed the company along the way. From our beginnings 10 years ago as three people in a tiny office to where we are now, the story has been a great one. Listen to the episode to hear about the formulation of ParetoHealth's core values, the impact of COVID-19, and some of our favorite moments from the past few years. The growth of our community, whether this is the core team, our Consultant partners, or the employers who simply wanted more out of healthcare, has been truly incredible. Thank you all for the memories. More importantly, let's look to the future. Together, there are almost no limits on what we can do.

As interesting as it sounds The Pareto effect is something that has to be understood if you also think that your efforts work 100%. According to the Pareto effect, the 20% you do produces 80% of the results. We put forth the most effort possible and calculate the full input into it in an attempt to produce any results, but this is not the case. 80 percent of the minimum is being received. But everything we're doing is correct. So how is that even conceivable? This is quite perplexing. When we are concentrating and following all the steps, we are giving everything a shot and investing our valuable time. In reality, we are not doing that. Despite our best efforts, we are only seeing returns from our 20%. The remaining 20% of the 100% investment in our cause is this. We weren't constantly motivated along the procedure. There were occasions when we stumbled and made mistakes. We were unable to commit the required time, and occasionally our consistency suffered. In this case, we are left with just 20%, and our entire set of conclusions is dependent on this tiny portion. Only 20% of it should be able to be used to further your cause. We truly dislike those who pay us because we believe our wages are insufficient. An unpleasant emotional response to being treated unfairly is referred to as resentment. Why do we do that, though? Our brain is always engaged in countless processes. These behaviors also produce scenarios, responses, and negative thoughts. Then, resentment develops. Because we evaluate ourselves and our abilities based on the results, humans are notoriously impatient. We seek immediate outcomes. We are eager to see our concepts come to fruition. However, this does not always occur. A procedure must go through several stages before its outcomes are apparent to you. Each process requires time. However, when we witness unexpected results, we become discouraged and despairing. Resentment develops when these feelings become excessive. We think we are not contributing enough. This was not what we had in mind. The results diverge significantly from what I expected. This is normal, but you should not take your self-esteem for granted. You cannot penetrate a market that doesn't seem to want you because you don't constantly develop and implement new offers. You appear like a shark as a result. The people are your biggest rivals because there won't be many offers for you to choose from. However, you shouldn't be frightened by this notion. Be a shark in the red ocean that is going to go on the prowl despite having prey in mind. Given that this is not your typical setting and that this is not the water you are accustomed to, the standing may be challenging for you. However, it's acceptable to stand out and engage in activities that may appear difficult in the beginning.  The training program podcast has a bunch of activities and ideas that you can follow. Give your ideas a boost and put an end to your indecision. Make offers and learn from my podcast. Subscribe and Listen on YouTube HERE: https://www.youtube.com/AllieBjerk Subscribe and Listen to The Allie Bjerk Show podcast HERE: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/58Sl1hK... Mission My mission is to provide online entrepreneurs with the top strategies and support to scale their businesses without sacrificing their lives. Here are the ways to work with us here at Allie Bjerk Coaching: FREE CLASS: Watch our FREE class here: https://www.tinyofferlab.com/register... ️COURSES/ COACHING / MASTERMINDS: Learn about our online courses and masterminds by talking to a member of my team. Grab a spot on our calendar for your BREAKTHROUGH STRATEGY MAPPING CALL: https://alliebjerk.com/unfair-advanta... Connect with me on Social Media: http://alliebjerk.com/ https://instagram.com/alliebjerk/ QUESTION — Have a question about marketing, offer creation, scaling your online business, attracting high-quality leads, increasing your revenue, or building a team? Post in the comments section    

Guest: Matt Knight (@JustMattKnight) Company: Proptech Angel Group Location: Atlanta, GA Background: Proptech Angel Group is an angel group out of Atlanta that, as the name suggests, invests in companies shaping the future of real estate. The group has grown to ~200 members, and Matt is the founder and leader of the group. If you invest in proptech, he's a great guy to know. Talking points (five-second version): Running an angel group vs. running a traditional fund Subsectors of proptech worth betting on Non-obvious takeaways growing a paid community to 200 members Key takeaways (30-second version): Angel groups are a great source of inside information. If you're looking to get answers to questions you can't find on Twitter, try an angel group. Angel groups are slow because members notoriously don't have free time. Many of these people are running their own companies, so chasing down capital is the biggest con to running an angel group. You have much more flexibility running an angel group than a traditional fund. This is the two-sided coin of having less structure. You can learn things academically, but you don't really understand things until you get anecdotal evidence. To better understand academic concepts, practice them in real life. Any community is going to follow a Pareto's principle. 20% of members will produce 80% of the value. Find those people, and reward them to keep them engaged. When you're in an up-cycle, everybody wants things that are growing to expand revenue. During a down-cycle, people start focusing more on cost-cutters and other things that can streamline operations to reduce overhead. People are renting for longer periods of time for a few different reasons. Some are priced out as home prices have increased, but others are choosing to avoid homeownership because it is more convenient for them to rent.

Shermer and Ali discuss: • the search for structure in nature • order and randomness • economic laws • natural laws • natural orders: molecular, quantum, crystals, carbonic, nuclear, magnetic • hydrological, organismic, Gaia and Medea • reductionism and holism • Islamic economics • the origin of wealth • Is there an optimal economic order? • how mining rights work in the U.S. and elsewhere • the voter's paradox • Pareto optimality and why we can't achieve it • resource nationalism • the resource curse • why India and Pakistan have not used their nukes on each other • social orders • population and sustainability: neo-Malthusianism • How many people can the Earth hold? • why we need nuclear power for sustainability • internationalism and globalism • Trekonomics. Saleem H. Ali was born in New Bedford, Massachusetts but grew up in Lahore, Pakistan until his college years, receiving his Bachelor's degree in Chemistry from Tufts University, and his Masters and Ph.D. degrees in environmental policy and planning at Yale and MIT, respectively. He currently holds the Blue and Gold Distinguished Professorship in Geography and Spatial Sciences at the University of Delaware and is Honorary Professor at the University of Queensland (Australia). Dr. Ali's laurels include being a National Geographic Explorer (having travelled for research to over 150 countries); being chosen as a Young Global Leader by the World Economic Forum and serving on the seven-member science panel of the Global Environment Facility (the world's largest multilateral trust fund for the environment held in trusteeship by the World Bank). His earlier books include Treasures of the Earth: Need Greed and a Sustainable Future. He is a Fellow of the Royal Society of Arts and the Royal Geographical Society in the United Kingdom and also serves on the boards of Adventure Scientists and Mediators Beyond Borders International. Along with his wife Maria and sons Shahmir and Shahroze, the family are citizens of Australia, Pakistan and the United States.