Podcast appearances and mentions of adam witty

What does it really mean to be an employer of choice in the trades?In this 100th episode celebration, host Ryan Englin goes solo to unveil the CHOICE Framework, a step-by-step blueprint for building a company where top talent wants to work and stay. Discover the six pillars that will transform your workplace:Clear Vision, Values, and PurposeHigh-Trust LeadershipOpportunities for GrowthIndustry-Leading ReputationCompetitive Pay and StabilityEngaged WorkforcePacked with real-life examples and actionable takeaways, this milestone episode sets the stage for a new series of solo deep dives into each CHOICE element. Whether you're a contractor, trades leader, or business owner, this is the episode that will reshape how you hire, retain, and lead.Don't miss what's next - subscribe and follow Titans of the Trades.Highlighted Episodes:Episode 1: Adam Witty, CEO of Forbes Books, “3 Fallacies That Hold Back Your Recruiting Efforts”Episode 73: Jim Bush, CEO of Weather Shield Roofing Systems, “12 Laws of a Great Workplace”Episode 77: Matt Ebert, CEO of Crash Champions, “Building an Empire: From 8 to Nearly 650 Locations”Episode 87: Chad Prinkey, Founder and CEO of Well Built Construction Consulting, “Overcoming the Valley of Death in Business”Episode 60: Richard Hart, Founder of Hart's Plumbing and Heating, “The Power of an Apprentice Academy”Episode 16: Jennifer Wilkerson, VP of Innovations and Advancements at NCCER , “Overcoming the Labor Shortage”Episode 17: Josh Zolin, CEO of Windy City Equipment Service, “Attracting The Next Generation With A Better Story”Episode 93: Roger Wakefield, Founder of RogerWakefield.com, “The Journey of a Blue Collar Influencer”Episode 94: Mat Gates, President of Erickson-Hall Construction, “From Employee to Owner: The ESOP Journey”Episode 21: Ryan Schmitt, CEO of Petticoat-Schmitt, “Petticoat-Schmitt Client Case Study”Episode 62: Levi Torres, President of High 5 Plumbing, “The Best Way to Grow Your Team”Episode 85: Don Magruder, CEO at RoMac Building Supply, “Tackling the Labor Crisis in Construction”Connect With RyanWebsite: https://corematters.com/LinkedIn: https://www.linkedin.com/in/ryanenglin/  Support Titans of the Trades: If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way in helping us bring more impactful discussions your way.

What if there was one action you could take that would quickly help you build leads and grow your list, gain massive credibility, fame and prestige with your audience AND allow you network and develop more products with great efficiency? That one action is this: writing and publishing a book! Adam Witty, expert on authority marketing, shares from stage the top 10 ways writing a book in your area of expertise can be an absolute game changer for the upward momentum of your business. MagneticMarketing.com NoBSLetter.com

Ep. 206: Basketball shaped this executive who created a done-for-you system to simplify book publishing for busy business leaders. Adam's innovative approach to publishing caught the attention of Forbes, leading to the creation of Forbes Books, where he helps prominent executives around the world become authors and establish greater authority in their fields. In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we're making it easier than ever to help YOU to tell your story. Send us a message here to get started: https://books.forbes.com/don/  Our BONUS RESOURCE for this episode includes Don's favorite quotes from today's episode and a reflection question so you can apply today's insights.  Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time Don offers these live and virtual presentations built to inspire your team towards personal and professional greatness.  Special thanks to Ana Anzolin and Bradi Stewart for making this episode possible.

Adam Witty's entrepreneurial spirit ignited early, transforming his college dorm at Clemson University into the seedbed of his first business venture. In this episode, Adam takes Chad through the years that followed, sharing his insights and strategies about cultivating the very heart of any successful enterprise: its culture. As founder and CEO of Advantage Media Group, Adam has become a champion of positive company culture, impacting growth and leaving a lasting impression on the world through leadership. Additional Resources: Adam on LinkedIn Advantage Media Website Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn Adam on LinkedIn Advantage Media Website

Adam Witty is the Founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine.For more info, visit shrimptankpodcast.com/charleston/Check us out on Facebook: www.facebook.com/theshrimptankFollow us on Twitter: twitter.com/theshrimptank?lang=enCheck out Charleston on LinkedIn: www.linkedin.com/showcase/shrimp-…es---charleston/

Why should leads and prospects pay attention to your marketing message? If you haven't positioned yourself as an expert/authority in your field, then you're not giving them much reason to listen. Author and authority marketing expert Adam Witty returns yet again to share his expertise on the subject, as well as elaborate on Dan Kennedy's four pillars for ultra effective authority marketing. MagneticMarketing.com NoBSLetter.com

Rusty Shelton is Founder and Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world. He has written three acclaimed books, including his newest, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego which is co-authored with Adam Witty.  Summary Introduction to Rusty Shelton. Focus on leading with the logo or entity. Showing the why and how. The shift away from making a profit to social responsibility Living your purpose and creating a profit.

Rusty Shelton is Founder and Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world. He has written three acclaimed books, including his newest, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego which is co-authored with Adam Witty.  Summary Introduction to Rusty Shelton. Focus on leading with the logo or entity. Showing the why and how. The shift away from making a profit to social responsibility Living your purpose and creating a profit.

In the second part of their conversation, Adam shares valuable insights from Jack Daley - a renowned entrepreneur and business growth catalyst who values integrity despite his ambitious success. Kathleen and Adam discuss the impact of the pandemic on work trends. Remote and hybrid workforces have become a new norm, but some employers are hesitant about flexibility. Adam provides a balanced perspective, highlighting the benefits of flexibility while emphasizing the importance of in-person connections. He suggests customizing work arrangements to maximize engagement and performance. Adam emphasizes the significance of having a clear vision, caring for your team, and exhibiting vulnerable leadership to create a psychologically safe workplace. The conversation also explores simple ways to make the workplace more humane. Join Kathleen Quinn Votaw and Adam Witty in an inspiring and authentic discussion on empowering others, leading with heart, and sharing wisdom. Leaders will leave with the knowledge and tools to foster a deeper sense of care in the workplace.About Adam Witty: In 2005, Adam founded Advantage — creating a one-for-you system to simplify book publishing for busy business leaders. What began in the spare bedroom of Adam Witty's home turned into thousands of customers in 50 U.S. states and 13 countries.Adam's innovative approach to publishing attracted Forbes, resulting in the origination of our partnership as the exclusive publishing partner of Forbes, in 2017. This led to the creation of Forbes Books — the exclusive publishing imprint of Forbes. As the CEO of Forbes Books, Adam helps prominent business leaders across the globe become authors and establish top Authority in their fields.Adam appeared on the prestigious Inc. 30 Under 30 list of America's Coolest Entrepreneurs in 2011. Additionally, Advantage made the Inc. 500/5000 list for six of the past eight years. Adam has appeared in the USA Today, Investor's Business Daily, Wall Street Journal, and on ABC and FOX. In 2012, the Chilean government selected Adam to judge the prestigious Start-up Chile! entrepreneurship competition.

Be inspired to care more deeply at work on this week's 'Dare to Care in the Workplace.' Kathleen welcomes Adam Witty, CEO of Forbes Books and author of 'The Authority Advantage,' a guide to impactful thought leadership. Beyond impressive business accomplishments, Adam's mission is empowering leaders focused on positive change, not ego. His book reveals the blueprint for building credibility through valuable ideas, authentic branding, and effective messaging. Kathleen and Adam will discuss why caring deeply about your purpose matters in today's fragmented media climate. They'll share strategies for engaging audiences through vulnerability instead of hype. And they'll talk about developing a mindset of service over self - the key to making a significant impact. If you want to lead with more heart, this is an unmissable episode. Join Kathleen and Adam for an inspiring conversation on daring to care more at work and in life. You'll come away motivated to serve with compassion, tell better stories, and grow into the leader you want to be.About Adam Witty: In 2005, Adam founded Advantage — creating a one-for-you system to simplify book publishing for busy business leaders. What began in the spare bedroom of Adam Witty's home turned into thousands of customers in 50 U.S. states and 13 countries.Adam's innovative approach to publishing attracted Forbes, resulting in the origination of our partnership as the exclusive publishing partner of Forbes, in 2017. This led to the creation of Forbes Books — the exclusive publishing imprint of Forbes. As the CEO of Forbes Books, Adam helps prominent business leaders across the globe become authors and establish top Authority in their fields.Adam appeared on the prestigious Inc. 30 Under 30 list of America's Coolest Entrepreneurs in 2011. Additionally, Advantage made the Inc. 500/5000 list for six of the past eight years. Adam has appeared in the USA Today, Investor's Business Daily, Wall Street Journal, and on ABC and FOX. In 2012, the Chilean government selected Adam to judge the prestigious Start-up Chile! entrepreneurship competition.

Want to establish yourself as an expert in your market? Write a book! If that sounds like too overwhelming a task, you're not alone. However, as impractical as it might seem, publishing a physical book may just hand you the greatest return on investment you'll ever experience. In this extremely informative interview, Dave Dee asks marketing genius and book-writing expert Adam Witty all the right questions to uncovering how he and Dan Kennedy craft their books so that they generate leads, acquire customers, create networking opportunities, and even get their foot in the door for speaking engagements and other media exposure. MagneticMarketing.com NoBSLetter.com

Welcome to episode 47 of The Small Nation Podcast! This podcast is created for anyone interested in entrepreneurship, investing in real estate, and economic development. How can one establish credibility as a thought leader and break through the noise in the marketplace? Adam Witty, the founder and CEO of Forbes Books, talks about how he built a publishing company that helps thought leaders achieve their dream of writing a book. He also touches on the power that being a published author has and how to engage with your ideal customers. His story is of an entrepreneur that evolved into being a CEO and the journey has left him with lots of wisdom that to share with you. Guest Links: Forbes Books Joel Holland: LinkedIn Small Nation: ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ The Small Nation Podcast ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Friday Small Talk Newsletter⁠⁠⁠⁠⁠ Join the Conversation | ⁠⁠⁠⁠⁠Making Small Successful Facebook Group⁠⁠⁠⁠⁠ Follow Your Hosts: Jason Duff ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ Ethan DeLeon ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Facebook⁠

My first guest is Adam Witty, CEO of Forbes Books and Advantage Media. Adam helps entrepreneurs and experts become thought leaders in their industry by giving them a platform to share their knowledge and experience.

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach. But you need to be intentional about it! As we talk about here often on the podcast, there are many variables involved in building a genuine thought leader brand in the marketplace. Let's be clear: People don't want to be sold something—they want to buy something. And the best way to get someone to seek out the opportunity to buy from you is to position yourself as the unquestionable authority in your space—someone they would be lucky to have a chance to do business with. This is what PR agency owner RUSTY SHELTON calls the authority advantage! Rusty is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He's the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas that builds people-driven brands.  As a speaker, Rusty uses humour and targeted examples to challenge assumptions about thought leadership, showing leaders how to build authentic personal brands focused on impact, not ego. He has written three books and spoken around the world to a variety of audiences, from YPO to Harvard Medical to SXSW Interactive. Rusty's newest book, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego (ForbesBooks, 2023), which is co-authored with Adam Witty and features a foreword from David Meerman Scott, demonstrates how leaders can make an impact with their personal brand and build trust in an increasingly skeptical world.

Dan Kennedy says nothing beats physical books as a lead generation magnet for your product, service or cause, but how can going through all the time and trouble to produce a book actually positively impact your top and bottom line? Renowned author and speaker Adam Witty has the answer. Dan and Adam talk about how to craft the right kind of book for lead generation, as well as the right way to use that book in order to establish yourself as an authority figure in your market and create free publicity for your business. MagneticMarketing.com NoBSLetter.com

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Rusty Shelton, Founder & Chairman at Zilker Media.Rusty shares the impact of building a people-driven brand to easily earn your audience's trust. He says that to become a “thought leader”, you have to lead like someone who has something to teach. You call for authority and focus on impact - not ego. Earn those impressions and build trust like that, Rusty says.Rusty also explains the importance of avoiding transactional or fixed-term relationships with customers from a business model perspective. Instead, he recommends developing long-term customers through visibility and authenticity. He believes the best leaders today are those who are willing to be candid. They reflect well for themselves and their business.Rusty provides some tips for referral marketing and customer acquisition. He recommends anyone who wants to do marketing a little differently to read his FREE book for a pragmatic roadmap to thought leadership.Key Points from the Episode:What is a People-Driven Brand?Practical Tips on How to become a Thought LeaderAdvantages of Authority MarketingAbout Rusty SheltonRusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a bestselling author, dynamic keynote speaker and successful entrepreneur. He is the co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list.An active keynote speaker, Rusty speaks to tens of thousands of people every year about how to build thought leadership, navigate the changing media landscape and make a bigger impact with Authority Marketing. He has been on faculty at more than 20 Harvard Medical School CME courses over the past 15 years and has spoken for YPO, EO, SXSW Interactive, Oregon State University and numerous Fortune 1000 companies.An EO Member with two exits under his belt prior to the age of 35, he is the Founder & Chairman of Zilker Media, Senior Marketing Strategist at Advantage Media Group, Publisher at ForbesBooks and a partner in Catch Engine and Think Engine.Rusty's commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton and many other top media outlets.An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of Entrepreneurs' Organization (EO) in Austin, where he has served on the board.He lives just west of Austin in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie.Rusty loves to play golf, fish, coach his sons' sports teams and is the QB for Lake Travis' top “old man” flag football team.About Zilker MediaZilker Media was...

How do you move from doing what you've always done to doing what lights you up? Clarissa Castillo-Ramsey is a coach, author, podcast host and professional pivoter. Clarissa has had multiple successful careers in her life and has never stopped questioning: is this making me happy?  In this episode, Clarissa shares her five step framework especially designed to help women in their forties and over pivot out of the familiar and into the future that their hearts truly desire.   Connect with Clarissa Instagram @ccr_sunshine or via her linktree. Listen to her podcast, Painting Your Path. Her books: Painting your Path: 21 Interviews with Extraordinary Women and Painting your Path journal. Resources mentioned: Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy by Adam Witty and Dan Kennedy  Mindset: The New Psychology of Success by Carol Dweck Connect with the These Mums Write community Join the These Mums Write Facebook group: https://www.facebook.com/groups/thesemumswrite/ Get freebie episode handouts by joining my newsletter: https://www.subscribepage.com/c1z8b4

The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can? A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of obscurity and place their businesses at the top of their field. MagneticMarketing.com NoBSLetter.com

Renegade Millionaire with Kevin Appleby & Graham Arrowsmith What does it take to be a renegade millionaire? Kevin and Graham discuss some of the lessons from Dan Kennedy's book "Renegade Millionaire". The foreword for the book was written by a previous guest, Adam Witty. Check out Adam's podcast - episode 186. There's no doubt that Dan Kennedy is a Renegade Millionaire. In his book Renegade Millionaire, he talks about the significance of the money pyramid and how to become a millionaire in record time. The money pyramid is all about creating value for others. When you are able to do this, you will be successful no matter what economy we are in. Renegade Millionaires are always looking for ways to create value and they are always thinking outside the box. This is what sets them apart from the average person. If you want to be a Renegade Millionaire, you need to start thinking like one. You need to start looking for ways to create value for others. When you do this, you will be successful no matter what economy we are in. Renegade Millionaires are always looking for ways to create value and they are always thinking outside the box. This is what sets them apart from the average person. Renegade Millionaires know that it's not about making money, it's about creating value. When you focus on creating value, the money will come naturally. The Triangle Finely Fettled - Marketing to the Affluent Graham's business Finely Fettled serves clients who wish to trade with the affluent. Click the image to discover more. Here is Graham talking about those affluent individuals. http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-The-Affluent.mp4 NOTE: The UK population is expected to reach 67.4m by the end of 2022. So, how many affluent people are there? 5% of that number is: PROSPEROUS = 2,696,000  TOP 1% = 674,000 The 80:20 Rule Applies We reference the book 80:20 Sales and Marketing by Perry Marshall. http://thenext100days.org/wp-content/uploads/2022/06/The-Affluence-80-20-Rule.mp4 Kevin referenced another book. It is called THE CURVE by Nicholas Lovell. Dry Cleaning idea - a Must Renegade Millionaire Strategy http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Dry-Cleaning-Example.mp4 Match Your Product Range to the Affluent http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Match-Products-to-Affluent-Clients.mp4   The Next 100 Days co-hosts… Graham Arrowsmith         Finely Fettled helps organisations that want to market to affluent and high-net-worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email:  Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

“To be successful and happy, you don't have to be big. Business owners think bigger is better. The only way that you are a success is if you keep growing.”   Adam Witty is a world-renowned entrepreneur, author, publisher, and speaker, who has helped numerous entrepreneurs and businesses grow for the benefit of mankind. He stands firmly on the belief that when building a business, you have to define what is happiness. A business should not only provide a good income for yourself and your employees, but it should also provide products and services that add value to the world.    The reality of entrepreneurship is that you should have passion and belief in energy for what you do—what your business does. Your motivation should be to help poor people and get your product or service in the hands of more people. Scaling business growth should not be based on money. True entrepreneurs are motivated by their mission. If you are successful, money will follow.   Join Adam Witty as he shares his entrepreneurial journey and how he believes that the key factor for entrepreneurial success is not money but happiness and offering value to the world. LinkedIn:   https://www.linkedin.com/in/adamwitty/ Email Add: awitty@advantageww.com Twitter: https://twitter.com/adamwitty Website: https://www.adamwitty.com/  

Technology Solutions to Help You Scale with Erica KinnebrewErica's fascinating background (founding not one but TWO ABA organizations) led her to create ABA Engine. Want to learn how she thinks about scaling organizations and the tools necessary to do so? Enjoy, kind listener!ResourcesBooks Erica References: Galileo's Daughter by Dava SobelAuthority Marketing by Adam Witty and Rusty SheltonInstabrain:Instabrain: The New Rules for Marketing to Generation Z by Sarah Weise Schedule of ABA Connects Events (also available on the app, downloadable from app store), all free!Increase Creativity and Confidence through Art and ABA - 4 week challenge starting March 1stAssessments and Curriculum Live Event - Thursdays March 3rd and 24th at 1 pm CSTIncorporate Your Hobbies and Passions into ABA Live Event - Saturdays March 5th and 19th at 9 am CSTBusiness Builders Q&A Live Event - Every Tuesday at 11 am CSTABA Career Fair - Last Saturday of every month; March 25th is the next one. Apple Store link: https://apps.apple.com/us/app/aba-connects/id1592539227Google Play Store link: https://play.google.com/store/apps/details?id=com.honeycommb.abaconnects Sponsored by ElementRCM 

Are you in a team that needs to urgently turn its performance around? Do you perhaps lead a team with problems or challenges that you probably think will never be resolved? Many leadership teams today face the enormous task of having to turn-around the performance of a business unit, a function, or perhaps the whole organisation. This week, Maanda Tshifularo (SuperLead CEO) and Nqobile Ncobo unpack 'Relentless Implementation - Creating Clarity, Alignment and a Working Together Operating System to Maximize your Business Performance' by Alan Mulally and Adam Witty. The hosts reflect on how Mulally turned the near-bankrupt Ford Company around, as well as Boeing Commercial after their sales drastically decreased after 9/11. SuperLead

Are you in a team that needs to urgently turn its performance around? Do you perhaps lead a team with problems or challenges that you probably think will never be resolved? Many leadership teams today face the enormous task of having to turn-around the performance of a business unit, a function, or perhaps the whole organisation. This week, Maanda Tshifularo (SuperLead CEO) and Nqobile Ncobo unpack 'Relentless Implementation - Creating Clarity, Alignment and a Working Together Operating System to Maximize your Business Performance' by Alan Mulally and Adam Witty. The hosts reflect on how Mulally turned the near-bankrupt Ford Company around, as well as Boeing Commercial after their sales drastically decreased after 9/11. SuperLead · Hollard Life Solutions

In this episode of Beltway Broadcast, your Metro DC Chapter of ATD hosts Adam Witty. Adam is a world-renowned entrepreneur, publisher, speaker, and author of five books. He is the Founder and CEO of Advantage | Business Journals Books | ForbesBooks. In this episode, Adam explains how writing a book gives you credibility as a thought leader in your industry and discusses how to best share your background, story, and expertise with the world at large. If you'd like to learn more about Adam, visit his company's website. For more info about the Metro DC Chapter of ATD, visit DCATD.org.  Episode Credits: Series Announcer: Julie Waters Hosts: Christina Eanes, Stephanie Hubka, Laëtitia Gnago, and Halyna Hodges

Welcome back to another episode with Adam Witty, the CEO & founder of Advantage|ForbesBooks. In the last episode, we discussed the seven pillars of authority marketing and today, we're going to continue our conversation and look at different examples of companies that have implemented authority marketing. Read more here: https://monetizationnation.com/blog/the-benefits-of-authority-marketing/

Adam Witty is the CEO & founder of Advantage|ForbesBooks. Witty is a sought-after speaker, teacher, and consultant on marketing and business growth techniques for entrepreneurs and authors. He is also the author of eight books including, Authority Marketing. In today's episode, we're going to dive into his book and discuss the seven pillars of authority marketing. Read more here: https://monetizationnation.com/blog/the-7-pillars-of-authority-marketing/

This GoBundance special features two fast-paced segments with two great guests. First, financial expert Kevin Gray shares investment advice geared toward real estate professionals. After that, Adam Witty, the authority on authority marketing, explains what agents can do to position themselves as industry leaders. Other episode highlights include real estate predictions, strategic marketing plans, and trends with our ever-changing tax laws. Visit hibandigital.com/toolbox Claim Real Estate Discounts, Free Trials, and More Visit hibandigital.com/resources Sponsors Rebus University - Get Over $10,000 in Real Estate Training for as Little as $97 Visit futureofrealestatetraining.com PadHawk - Find Your Market's Best Leads for FREE with a 7-Day Trial Visit padhawk.com Roddy's FLS - Discover Unbeatable Real Estate Deals with a FREE Foreclosure List Visit 4closure.info Learn more about your ad choices. Visit megaphone.fm/adchoices

 Discover what is authority marketing and why is having authority beneficial in getting new clients and being known in your field of expertise Find out how to make yourself pop out in the sea of sameness in the marketplace Learn why authority marketing is important for you, your business, and your field of expertise Resources/Links: Wanting to Know How to Become the #1 Authority in Your Field of Expertise? Learn more about authority marketing, your authority score, and how you can gain authority in your field: authoritynow.com Summary Have you been recently feeling bland and a sense of sameness in your business? Are you thinking of turning things up that will make you and your business uniquely you in the market, but just don't know how? Do you want to know how to gain authority, be unique, and build your own brand that will make you stand out and guarantee you more profit in a market full of thousands? Adam Witty is the CEO and Founder of Advantage Media and has built the company into one of the largest business book publishers in America, serving over 2,000 members in all 50 U.S. states and 63 countries. Advantage Media was listed on the Inc. 5000 list of America's most rapidly growing private companies, seven out of the past eight years. He is the author of eight books, including his newest release, Authority Marketing: Your Blueprint to Build Thought Leadership that Grows Business, Attracts Opportunity, and Makes Competition Irrelevant. In this episode, Adam talks about the importance of authority marketing and what magic does it do to your name and business in a marketplace of thousands and millions. He also shares his promising insights that can make you and your business uniquely you! Check out these episode highlights: 01:59 - Adam's ideal client: “We help entrepreneurs, CEOs, and business leaders become the authority and expert in their field and put themselves into a category of one.” 02:19 - Problem Adam helps solve: “The problem that we solve is that most business leaders are stuck in a category of sameness. And consumers see them as a commodity, no different than anybody else, especially if you're a financial advisor, a doctor, a dentist, a lawyer. People just think you're like everybody else.” 03:10 - Typical symptoms that clients do before reaching out to Adam: “They're blending in with everybody else. They're being commoditized which means people are challenging their fee structure and what they charge. They're making decisions, whether or not to buy from you or not buy from you based on things like convenience, or location, or structure.” 04:01 - Common mistakes that people make before they find Adam's solution: “They write the book that they want to write. We say, ‘Bait the hook to suit the fish, not the fisherman.' And so, you have to ask yourself the question, ‘What is keeping my ideal customer awake at night?'" 04:54 - Adam's Valuable Free Action (VFA): “Building your authority and your thought leadership is not something that happens randomly, and it's not something that happens to you. You, as a business leader, have to make the intentional decision that you are going to build your expertise.” 07:03 - Adam's Valuable Free Resource (VFR): Check out Adam's Website: authoritynow.com 08:04 - Q: How do you leapfrog your competition? A: It's not about putting in your dues. It's not about getting more degrees or certifications, so there are more letters after your name on your business card. It's about taking and making the intentional choice to...

 Discover what is authority marketing and why is having authority beneficial in getting new clients and being known in your field of expertise Find out how to make yourself pop out in the sea of sameness in the marketplace Learn why authority marketing is important for you, your business, and your field of expertise Resources/Links: Wanting to Know How to Become the #1 Authority in Your Field of Expertise? Learn more about authority marketing, your authority score, and how you can gain authority in your field: authoritynow.com Summary Have you been recently feeling bland and a sense of sameness in your business? Are you thinking of turning things up that will make you and your business uniquely you in the market, but just don't know how? Do you want to know how to gain authority, be unique, and build your own brand that will make you stand out and guarantee you more profit in a market full of thousands? Adam Witty is the CEO and Founder of Advantage Media and has built the company into one of the largest business book publishers in America, serving over 2,000 members in all 50 U.S. states and 63 countries. Advantage Media was listed on the Inc. 5000 list of America's most rapidly growing private companies, seven out of the past eight years. He is the author of eight books, including his newest release, Authority Marketing: Your Blueprint to Build Thought Leadership that Grows Business, Attracts Opportunity, and Makes Competition Irrelevant. In this episode, Adam talks about the importance of authority marketing and what magic does it do to your name and business in a marketplace of thousands and millions. He also shares his promising insights that can make you and your business uniquely you! Check out these episode highlights: 01:59 - Adam's ideal client: “We help entrepreneurs, CEOs, and business leaders become the authority and expert in their field and put themselves into a category of one.” 02:19 - Problem Adam helps solve: “The problem that we solve is that most business leaders are stuck in a category of sameness. And consumers see them as a commodity, no different than anybody else, especially if you're a financial advisor, a doctor, a dentist, a lawyer. People just think you're like everybody else.” 03:10 - Typical symptoms that clients do before reaching out to Adam: “They're blending in with everybody else. They're being commoditized which means people are challenging their fee structure and what they charge. They're making decisions, whether or not to buy from you or not buy from you based on things like convenience, or location, or structure.” 04:01 - Common mistakes that people make before they find Adam's solution: “They write the book that they want to write. We say, ‘Bait the hook to suit the fish, not the fisherman.' And so, you have to ask yourself the question, ‘What is keeping my ideal customer awake at night?'" 04:54 - Adam's Valuable Free Action (VFA): “Building your authority and your thought leadership is not something that happens randomly, and it's not something that happens to you. You, as a business leader, have to make the intentional decision that you are going to build your expertise.” 07:03 - Adam's Valuable Free Resource (VFR): Check out Adam's Website: authoritynow.com 08:04 - Q: How do you leapfrog your competition? A: It's not about putting in your dues. It's not about getting more degrees or certifications, so there are more letters after your name on your business card. It's about taking and making the intentional choice to build authority, which is manufactured and it can be manufactured. Tweetable Takeaways from this Episode: “It begins with an intention of, ‘I'm going to do this', and then it's the discipline to actually follow through.” -Adam WittyClick To Tweet Transcript (Note,

This week kicks off our Sales / Marketing series as John interviews Adam Witty, a member of the Entrepreneurs' Organization and Young Presidents' Organization, the Founder, President and CEO of Advantage Media Group|ForbesBooks as well as an Aprio client. Over that last 16 years, Adam has built the company into one of the largest business book publishers in America, serving over 1,500 Members in all 50 U.S. states and 67 countries. What's Adam's advice for surviving and thriving? As he shares, “The one thing the pandemic did, is it built a deeper habit within consumers that everything begins online.” What does Google say about you and your business? People buy people so you must control your digital footprint and have a personal brand that sells. Listen now to learn more.

Reasons for entry vs reasons to stay. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I want to share with you guys a little... It's 20 words, maybe 30 words, inside of a secret fax I got from Dan Kennedy. While he has only recently acquired his company and so I've been going through the archives, and there's this fax he sent to the old owners and I'm not allowed to share the whole thing because literally on the front page it says... Let me see what says, it says, "Confidential. Prepared for internal use only." Anyway. But there's this one little paragraph that is so cool and probably going to change some of your guys' lives forever. I don't want you to miss it. We're going to keep things on, come back, I'm going to tell you what it is. I'm going to explain it. And hopefully this is a little marketing secret you guys can use. Okay. Inside of this fax, so this is actually a fax. Bill Glazer, who's my first mentor in this world. Anyway, so Bill Glazer owned Magnetic Marketing. When I was with Bill, on my sixth year of his mastermind group is when he sold it to this PE firm. The PE firm destroyed the company, ran it to the ground and then Adam Witty bought it from them. Adam Witty got this fax from Dan. It was basically, "This is what is wrong with the business. This is how they killed it. Here's how to fix it. Here's what it was supposed to be. Here's the..." It's almost Dan's business plan for business, which is really cool. And so then Adam ran it for three years and then we bought it from Adam. I think there's so much like gold in here. I wish I could do a whole event just on, "Oh, here's a fax that Dan sent showing how to fix his own business from the PE firms who ran it into the ground." Oh, there's so many cool things. But okay, I can't give you it all because I'll get in trouble, but there's a nugget. I'm going to go on a limb for you guys because this nugget is so cool. And I want you just to understand it and to be able to use it. And it's interesting because I saw it last week at our over Inner Circle meetings and I saw the practical application of this again. Okay, you guys ready for this? Get out a pad of paper and a pencil if you want to go deep. In this section he titles the sections, "Reasons for entry versus reasons to stay." And then underneath that it says, "The acquisition versus attachment." We're talking about reasons for entries, how do you get people into your company, into your community, into your world, so that's acquisition. Versus reasons to stay, and that's attachment. So how do you get somebody into your community and then what gets them to actually stay in your community? Those are two different things. And then the next sentence says, "Not the same, not even close." Because a lot of times people think, "Oh yeah, you acquire a customer. They stay because they want to and keep buying your stuff." It's like, no, no, no, no. Acquisition and attachment are two different things. Then what Dan said here is the last sentence I'm going to read to you from the fax. He said, "What brings them in the door initially is almost never what keeps them inside over time." Let me say it one more time. "What brings them in the door initially is almost never what keeps them inside over time." And so for example, most of you guys who are listening to this, you came in based on some front end something, some kind of acquisition. It could have been a lot of things. It might have been one of my free books. It could have been, you heard me on someone's podcast. It could have been, you saw me in an event or you saw a YouTube video. Or there's something that got you and peaked your interest and it acquired you, got you into my world. Acquired you as a customer. Now, if you look... In fact, so the very first time I got this is when we first launched my Inner Circle, as my high ticket at the time was 25 grand that we signed up, I don't know, a dozen or so people. And it was interesting because people came to me, they joined the Inner Circle because they wanted to get closer to me. They all told me like, "Yeah, I joined because I wanted to learn from you." But then it was interesting because I watched these people and they stayed year, after year, after year. In fact, we renamed our Inner Circle, we call it Inner Circle For Life because it's like, we want people to come in to stay there for life. They're not allowed to leave after they come in. They can obviously, but that's concepts of Inner Circle For Life. And so they come in, they stay year, after year, after year. And what's interesting is I noticed that, again, they came because they want to get to know me, but then they stayed for something different. They stayed for the community. They stayed for the other people. They stayed for the group, they stayed for the... They didn't stay for me. If it was just Russell and it was me coming and speaking at them once a year, twice a year for the meetings, they wouldn't have stayed long-term. They stayed because of the community. And so what brings them in the door initially is almost never what keeps them inside over time. And it was interesting because we relaunched the Inner Circle, I talked about this in the last couple of podcast episodes. But what was interesting is initially, especially in the... We had two levels now, the Category Kings. And most of the Category Kings, all but two I think, or maybe three, had been in my Inner Circle before. And so they knew what was happening. But for the Inner Circle For Life program, there was almost 100 people who were brand new. Again, there are some people that had been there before, but for the most part they're all new people. And they came, they joined because they wanted to be in Russell Brunson's Inner Circle. They came because they wanted to get to know me. They came because they wanted learn funnels from Russell. So they came in, but then we facilitated this group and the whole goal of me facilitating the group was not for Russell to be on stage talking, the goal was to get them in this room. It's the room where it happens, the room where the magic happens. The room where these conversations are happening at a higher level. And I told them, initially I was like, "If you guys come here to learn from me, you can learn from me. Go read my books, all the stuff's in there. You don't need to pay me this amount of money to learn from me." I'm like, "Well, the power in this room is not me. It's like I said, I'm going to stand on stage and my goal is to stimulate conversation, and then to send it back to you guys in these rooms to have these conversations amongst each other." That's the whole thing. Even though that we acquire them, the reason for entry, what brought them in the door initially was because they wanted to be in Russell's Inner Circle and be around Russell. But the reasons they stay is to create attachment, and it's what keeps them inside over time is the relationships, the people, the community. And it's just fascinating. If you look at that from... Zooming out, you start looking at that, it's like, "Oh my gosh, this is the power." So many times we think that all the weight is on our own shoulders to run these businesses long-term, especially information businesses, but they're not. It's the community. And so if you're not building a community, if you're not doing things correctly, then that becomes the problem. Then it's always on you, always on you. It's just this hard thing. Why do people keep coming to Funnel Hacking Live? The first time they come to Funnel Hacking Live because they want to learn what's the funnel. If you look at the copy on the page, usually the headline I replicate from theme to theme to theme, is always something tied to, "You want to funnel away, but you don't know which funnel it's going to be. Come to Funnel Hacking Live, I want to show you which funnel that is." That's the acquisition, it gets people and it's like, "I keep hearing Russell talk about funnels. I just don't know which funnel's for me." So they come for that feel, what funnel it is when they come in the room and they have a feeling. They get to know other people, they become part of a community. They feel the energy. All those intangibles is why they come back. Why people come year, after year, after year. It's why most every other events happening in my industry is getting smaller and smaller and smaller every year, and ours gets bigger and bigger and bigger. Because we acquire people. We bring them in the door initially with the thing that they want. And then we create attachment inside the community with the thing that's going to keep them over time. Coming here hearing Russell talk about the next new funnel is not going to keep them over time, that's boring. Eventually they're going to leave. But if you build the reasons for them to stay strong enough, they'll stay and they'll keep coming over and over and over again. The first time I ever saw this in action was interesting. The very first time I went to Dan Kennedy's seminar, and I had been studying him, been learning about him. And for me it was like going to see the guru on the mountain. I was so excited to go and journey that direction and to meet him and to see him and all that kind of stuff. And I remember the time I saw him, he had just gotten in a... Dan, if you know anything about him, he has horses and he races horses and stuff, and he got injured or something. I remember they told us, he's like... At first they thought he wasn't going to come. And he did come, but he's in a wheelchair. And I remember when he came out, they wheeled him out and it was just silence in the room. And no one said a word. And everyone stood up and he came in and I was just like, "This is the coolest thing in the world." And I remember that feeling of him getting wheeled in here and everyone standing and like, the guru has showed up. I was so excited and that's why I came. And then I remember what he said that was interesting is, he asked the audience, he's like, "Who here has been following me for more than a year?" Everyone's hand goes up. "And more than five years? More than 10? More than 15? More than 20? More than 25? More than 30, more than 30?" And he went all the way back 30 or 40 years, I can't remember what it was. And there were still two dozen people standing with their hands raised of this entire room, who've been following him for 30 or 40 years. And I remember he said, he kind laughed and he's like, "You guys, I haven't had anything new to say since the seventies," or something like that. And he's like, "So why do you keep coming back?" And that's when he started talking about the reasons why they stay. The attractive character, the stories, the people, the community. These are the reasons why people stay. And so if you're just building a company on acquisition where you're bringing people in, the problem with that is you have this company that burns and churns where you're always... And I had, my very first supplement company was a burn and churn. People would come in, we had a really good funnel based on media. We'd spend $120 and make 180 back, and it was a good business. We were able to crank things through. But the supplement didn't get people to stick. They didn't keep coming back and reordering and building all these kind of things, they didn't stay. And so it was always this burn and churn business, and we turned off ads, the business stopped. And that was the issue and the problem behind it. And so that's true for a lot of people's businesses. If you're in a transactional business, all you're doing is acquisition. And if you're in acquisition, profitably you're okay. But if you want to scale your company and grow it, where each person goes from being worth, whatever, 180 bucks to four or 5,000, it's this mindset shift to, "Hey, we acquire them one way and then we create attachment, a reason for them to stay. Something that keeps them inside over time, a different way." And so hopefully this gets the thoughts in your head spinning, especially if you've got a retention problem, especially if you're losing people. Especially if you know customers by once from you and you never hear them again. This is the reason, you're good at the entry but you're not good at the reasons for them to stay. And so you, together as your team or whoever's you're working with, think through that. Ask some questions, "Why do people stay with us? What's the reasons? Have we built a culture?" If you need to go deeper on that, go back to Expert Secrets. I have three or four chapters talking about building mass movements and what gets people to stay over time, like identity and all the things. Anyway, there's a bunch of stuff that you can learn from there. But there you go, you guys. So Dan Kennedy, he's brilliant. There's a fax. I think that's, what, 30 words I gave you, but hopefully it's a needle mover. All right, that's it. You guys, appreciate you. Thanks for listening. Don't forget, the reason for entry is different than the reason they stay. And then as Dan said, "They're not the same, they're not even close." Hope it helps you guys. Thanks so much for everything, and I will talk to you soon.

How to Create a Competition Free Zone with Kevin Appleby & Graham Arrowsmith The idea for this discussion on creating a competition free zone comes from the Dan Kennedy and Lee Milteer book "Renegade Millionaire - 7 Secrets to Extreme Wealth, Autonomy, and Entrepreneurial Success". The book contains a foreword by one of our previous podcast guests, Adam Witty. Here's what the book looks like:   What Question Always Gets Asked of You By Consultants? "Tell me about your competition". Or "Who is your most formidable competitor?" Ever been asked a question like that? If so, your answer was probably, the outfit that is undercutting you. Maybe it was those guys outspending you, or who were bigger than you. Dan Kennedy tells us that your most formidable competitor is YOU! The other options are partly right of course. Ask yourself will they put you under water? If not, you may already be moving towards the fire rather than running away from it. Acknowledge the competitors in your space. Then create behaviour differences to set you on a path to being a renegade millionaire. Who is Your Most Formidable Competitor? http://thenext100days.org/wp-content/uploads/2021/10/Who-is-yourr-most-formidable-competitor.mp4 The 8 Strategies Stand Out What can you do that will make your business stand out from others? Are you willing to say things that others are afraid of saying? Like Colin Kaepernick who truly divided people when he disrespected his own country by kneeling through the national anthem. Stuff him I say, but others might see a role model. Would you take the risk with your business by being an advocate of INSULATE BRITAIN? Talk about setting teeth on edge. Kevin says he has more time for the entrepreneurs solving problems rather than [Graham's edit] woolly liberals spewing their bilge. Raise Your Status Write a book. We've recorded several podcasts on being an authority - including Adam Witty from Advantage Forbes. http://thenext100days.org/wp-content/uploads/2021/10/Authority-and-being-an-Author.mp4 As Kevin says this is the route to being a thought leader. Kevin points out that we have been invited to other podcasts, and we've spoken on 300 or so podcasts. Show Up Alone Show up alone in everything you do and every way you can. So, where can you show up alone so you are the only voice where you potential customers are hanging out? http://thenext100days.org/wp-content/uploads/2021/10/Show-Up-Alone-Strategy.mp4   Strong Pre-Determination This means when someone turns up at your door, they are pre-sold. Here's a story. http://thenext100days.org/wp-content/uploads/2021/10/Strong-Pre-Determination.mp4   Exploit Time Invested The time you spend alone with your prospect matters a great deal. Kevin agrees. As he says, the real thing you are solving is the customers problem. The more time you spend discussing the specifics the client is facing, the greater the chances of you'll get the sale. http://thenext100days.org/wp-content/uploads/2021/10/Exploit-Time-Invested.mp4 Kevin also says you look at finding about them versus talking about you. So listen to what they tell you. Work in a Sales Winning Environment Where can you talk to prospects to get more sales? http://thenext100days.org/wp-content/uploads/2021/10/Sales-Conducive-Environments.mp4 Use Overwhelming Force to Acquire Customers As Dan Kennedy said in his book: "winning is rarely done gently". This strategy is all about being dominant in a market. http://thenext100days.org/wp-content/uploads/2021/10/Use-Overwhelming-Force-to-Acquire-Clients.mp4   Create Irresistible Offers Graham observes that many clients don't have an IRRESISTIBLE OFFER. Big mistake. http://thenext100days.org/wp-content/uploads/2021/10/Create-an-Irresistible-Offer.mp4   Now, go be a Renegade Millionaire! Get in touch with The Next 100 Days hosts… Want to know more about Graham Arrowsmith?

In this very special episode of Dental Wealth, Eric and Matthew welcome the author of "Authority marketing", Adam Witty to the conversation! Tune in to discover how your authority is your BEST marketing tool!

In this episode, you will learn: • Adam's brief bio • About Adam's active businesses • How Adam started his journey to entrepreneurship • How Adam's connection to an NBA team owner transpired • Adam and his partnership with Steve Forbes • Adam's motivation to build multiple companies after developing a successful business • Lessons in making a successful business • Adam answers a question from the GoBundance app • How to learn more about Adam and what he does • Plus, so much more! Adam Witty is the Founder and CEO of Advantage, The Business Growth Company. What began in the spare bedroom of his home, is now a family of publishing, media, and software businesses that collectively serve thousands of customers in 50 U.S. states and 67 countries. The Advantage Family includes Advantage Media Group, one of the largest independent business book publishers in the world consisting of Advantage, Business Journals Books, and ForbesBooks; BusinessAdvantage TV, a video-on-demand learning platform for entrepreneurs; Magnetic Marketing, a marketing education company for entrepreneurs; and mLive, multi-step marketing automation software for dentists. Adam has authored 7 books including "Authority Marketing," "Lead The Field," and "Book The Business: How to Make Big Money With Your Book Without Even Selling a Single Copy." In 2016, Advantage launched a historic partnership with Forbes, one of the most iconic business media companies in the world with 94 million monthly readers to create ForbesBooks, a book publisher for top business leaders. Adam is a speaker on business growth strategies for entrepreneurs. He has been featured in Investors Business Daily, The Wall Street Journal, and on ABC and Fox. Adam serves on the Board of Directors of Youth Entrepreneurship South Carolina (YEScarolina). He is a pilot with instrument and seaplane ratings, Eagle Scout, and member of EO and YPO. Adam's company has been named to the Inc. 500/5000 list and the Best Places to Work in South Carolina list multiple times. In 2011, he was named to the Inc. Magazine "30 Under 30" list of America's coolest young entrepreneurs.

- READ THE SHOW NOTES BELOWLee MilteerEven if you think you 'know' Lee Milteer - you may not know of the tragedy she experienced at 27 years of age. Lee bravely tells the story of her personal tragedy - and how she was able to came back - and triumph in all areas of life and business.Main site: https://www.milteer.comLee's Special FREE Offer: Five Types of Energy (FREE videos)https://www.fivetypesofenergy.com1. Creating A Positive Mental Environment For Prosperity and Success2. Your Emotional Energy and the Law of Attraction3. I Love Money!4. Fueling Your Body For Success5. Tap Into Your Spiritual Power NowAbout Lee MilteerLee Milteer is an Internationally known and celebrated Entrepreneur, Visionary, Best Selling Author, Award winning Professional Speaker, TV Personality, and Intuitive Business Mentor. Lee provides business and success advice and resources to nearly 250,000 people around the world. She is the founder of the Millionaire Smarts® Coaching program which supplies coaching for other coaches and businesses.  Lee is currently Co-Leader with Adam Witty for Renegade Millionaire Mastermind with Magnetic Marketing.  Lee hosted the America's Premier Experts TV Show, which was aired on NBC, CBS, ABC, and Fox Affiliates. Lee also hosts Untamed Success: Positive TV, a Monthly Web-Based TV Show. Lee speaks all over North America and Europe in Conventions, Private Companies, and Entrepreneurial and Niche Market Events.As president of Lee Milteer, Inc., Career Development Strategists, she has counseled and trained more than a million people in her speeches. Her presentations are so effective that organizations such as Walt Disney, AT&T, XEROX, IBM, Ford Motor Co., NASA, Federal Express, 3M, Sales & Marketing Executive International, plus hundreds of government agencies and scores of conventions, associations meetings, and Niche Market Events repeatedly retain her to inspire and motivate their audiences.In her career, Lee Milteer has shared the platform with many well-known and famous personalities, such as: Steve Forbes, Dr. Phil, Tony Robbins, Dan Kennedy, Fred Smith from Federal Express, Brian Tracy, Jack Canfield, Mark Victor Hansen from the Chicken Soup book fame, Deepak Chopra, the late Dr. Norman Vincent Peale, the late Og Mandino, the late Stephen Covey, the late Zig Ziglar, Joe Polish, Bill Glazer, Dave Dee, Robert Cialdini, Ali Brown, Baeth Davis, T. Harv Eker, Coach Mike Ditka, Author John Bradshaw, Loral Langmeier, Les Brown, Wally “Famous” Amos, Larry Winget, economic & business trend forecaster Harry S. Dent Jr., Gene Simmons from KISS, Matt Furey, Dr. Gene Landrum, Nido Qubein, George Ross (Donald Trump's Chief negotiator who appeared on the TV show The Apprentice), Designer Diane Von Furstenberg, Country Western Star and TV show Apprentice Winner John Rich, Ivanka Trump,  TV News' Ted Koppel & Connie Chung, Movie Stars Jane Seymour, Lynn Redgrave & Marlo Thomas, TV's Superman: Dean Cain, Chuck Norris, TV's Batman: Adam West, former two-time World Heavyweight Champion and Olympic gold medalist George Foreman, Actor and fitness personality Jake Steinfeld, British singer-songwriter, composer, and record producer Sade, TV's Shark Tank Host Barbara Corcoran, TV Host Leeza Gibbons, Kathy Ireland, Super Model and Business Empire Builder, Montel Williams, Sally Jesse Raphael, The Late Comedian Joan Rivers, Rabbi Daniel Lapin, Ryan Deiss, Peter Gruber, Brendon Burchard, Brian Kurtz, and Dina Dyer-Owens, and hundreds of other celebrated speakers, authors, and celebrities.Now - press play and listen to Lee Milteer.Support the show (https://www.buymeacoffee.com/comebackcoach)

In this episode, Dan Sanchez talks about the 20+ books he's read on thought leadership to highlight the first of his top three books. What's the first book he recommends? Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant by Adam Witty and Rusty Shelton.

After publishing her book, Carla Moore quit her job as an executive at HBO and launched her own successful business consultancy. Charlie Epstein wrote “Paychecks for Life” and soon earned the moniker, “The Betty Crocker of 401 (K) Advisors.” Shelly Henderson used her book to promote her and her husband’s Charlotte, North Carolina real estate firm. It worked. What Carla, Charlie, and Shelly have in common is that they are three of the well over 1,300 authors who Adam Witty and his companies have helped leverage their influence and authority by publishing books. Adam is the founder and CEO of Advantage Media Group, which now supports authors in business, finance, medicine, and other professions in more than 40 U.S. states and 13 countries. Host and award-winning journalist Dean Rotbart, who first interviewed Adam in February 2018, notes that unlike conventional publishers, Adam’s core product is not ink on paper, or even digital ink, but raw, impactful influence. A Best of Monday Morning Radio encore. Photo: Adam Witty, Advantage Media GroupOriginally Posted: February 17, 2018Best of Monday Morning Radio Update: May 24, 2021Monday Morning Run Time: 48:46

With the cluster of people vying to be "the one", how do you stand out in today's landscape? Can a simple book possibly be the answer? Adam Witty, founder and Chief Executive Officer of Advantage Media Group and Forbes Books, bestselling author of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, as well as Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy, and the new book with former Ford CEO Alan Mullally, Relentless Implementation: Creating Clarity, Alignment And A Working Together Operating System To Maximize Your Business Performance, joins Adam and Naresh to discuss how YOU can become "THE ONE" in your field. Website: www.AdamWitty.com www.AdvantageFamily.com Featured Photo by Wesley Tingey on Unsplash www.WorkFromHomeShow.com

Could you fit your business plan on a notecard? Adam Witty, founder and Chief Executive Officer of Advantage Media Group and Forbes Books, bestselling author of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, as well as Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy, and the new book with former Ford CEO Alan Mullally, Relentless Implementation: Creating Clarity, Alignment And A Working Together Operating System To Maximize Your Business Performance, joins Adam and Naresh to discuss how business leaders can implement the notecard system that Alan Mulally famously used at Ford. They also dive into how businesses and teams need to change in today's environment to avoid becoming irrelevant. Website: www.AdamWitty.com www.AdvantageFamily.com Featured Photo by Annie Spratt on Unsplash www.WorkFromHomeShow.com

Imagine being a real estate developer and building a skyscraper on land someone else owns, and that the landowner has the right to change the price, the rules, and the terms of the land use at any time. That's insanity. Why would any sane developer invest so much time and money building that skyscraper when the landowner will eventually change the terms and destroy the investment? Yet, that's what nearly always happens when we build our businesses to be dependent on digital platforms other people own. In this episode, I'm going to share a story of how Harry's, the men's grooming company, built an email list with more than 100,000 subscribers in a week prior to their launch. They did this as part of their strategy to build their skyscraper on land they own, along with other great stories and secrets about platform strategy. How Harry's Built a 100K Email List in a Week Jeff Raider & Andy Katz-Mayfield, co-founders of Harry's, a men's grooming company, wanted to make a splash when their website launched. That's why they began a strong campaign to grow their email list before they even had much information about their new company out.  Harry's used a strong referral campaign to grow their email list. Instead of launching their company's website, they had a simple two funnel. The landing page invited the visitor to sign up for their emails with the words “Be the first to know” above the box and “step inside” instead of the usual “confirm” or “submit” button. These word choices created a sense of urgency and intrigue.  Once the visitor signed up to receive emails, they were brought to the second page of the website, which was all about their referral program. This page contained a unique URL that the visitor could share with their friends and family. Then it had a tracker to show many people you had shared with. Harry's gamified the referral process by setting up nice prizes for how many referrals a visitor made.  Referring 5 friends earned you a free shaving cream.  Referring 10 friends earned you a free razor.  Referring 25 friends earned you a free premium razor.  Referring 50 friends earned you free shaving for a year.  These incremental prizes were a great method for convincing visitors to share their referral codes with their friends and family. Plus, it built excitement over the company finally opening its doors.  This campaign led to Harry's receiving 100,000 email sign-ups in just one week. Raider shared that 77% of the collected emails were referrals (Source: Viral Loops). This massive email list allowed Harry's to ensure that when they finally opened, they weren't just making their opening to crickets. They had an engaged and excited audience for when their products were finally available, which helped them become highly successful.  Harry's successfully built their skyscraper on land they owned, their email list, instead of on land someone else owned, such as shelf space at big box stores. They now own the relationships and can contact their customers at any time, something that would be nearly impossible to do with a big-box distribution strategy. Platforms Can Give and Platforms Can Take Years ago I worked as the Chief Revenue Officer for a company called Family Link. Family Link had created a Facebook app called We're Related that allowed users to connect with family members and show those connections on Facebook. During my first 12 months with the company, the app was wildly successful and we were able to add $5 million in revenue. The app became the 4th most popular on Facebook and had 90 million installs.  Facebook saw how popular our app was and decided to create much of that functionality into the core Facebook offering. And not only that, they removed our app from the user's main profile pages who had already installed it. Essentially, Facebook decided to compete and then made it extremely difficult for us to compete. It was kind of like the landowner changing the terms of the deal after we had built the skyscraper, and it was perfectly legal because our app was built on their platform. We had built a metaphorical skyscraper on land they owned, and they could do just about anything they wanted. It is unwise to build businesses under these types of circumstances where we are not the masters of our own destinies. Facebook isn't the only platform that does this. As another example, Amazon encourages third-party vendors to sell on their platform. However, in many cases when they see a highly profitable product, they create their own version of the same product and compete.  "Facebook and other social media platforms seem like a shortcut because they make it appear easy to reach new people. But the trade-off is that you're a sharecropper. It's not your land. You don't have permission to contact people; they do. You don't own an asset; they do." - Seth Godin, Best-Selling Marketing Author Building a List We Own This doesn't mean using social media sites is a bad idea. The lesson I learned from the Facebook experience was the importance of building our own lists. An email list full of customers and potential customers that have already shown interest in our products or services is one of the most valuable assets a business can own.  Joe Pulizzi, the founder of Content Marketing Institute, explained it perfectly when he said: “An email list is critical because you can't build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don't own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience.” That quote was obviously from back when Google+ was a viable platform, but it illustrates that building our businesses to be reliant on other platforms can also go out of business, and we lose all of the investment we put into building our presence on that platform. Does this mean we should avoid using social media platforms or other company's websites? Of course not. They are still a great source for growing our reach. The point I'm trying to make here is that the end goal of our platform strategy must land outside of these platforms. We need to control the relationships and communication we have with our customers and potential customers. That means we're building our email lists, gathering phone numbers and mailing addresses, and doing anything that will allow us to contact people off of the platform we found them on.  “The most effective tactic is the use of email marketing to drive a real return. The reason it is effective is that people may engage and share on social, but they will buy from a sequence of emails that educate first and sell second.” - Jeff Bullas, Social Media Marketing Strategist LivingSocial Collects the Email of Every Website Visitor Here's another example: LivingSocial is a coupon company that recognizes the importance of capturing the contact information of prospective customers. They recognize that consumers who love coupons are usually willing to give up their contact information in exchange for coupons. That's why LivingSocial requires the email address of any of their website visitors.  That's right. Every single visitor, if they want to see what coupons LivingSocial has to offer, must exchange their contact information to see the company's website. This is an aggressive campaign that wouldn't work for all audiences. After all, most visitors need to experience some value before they're willing to give up their email addresses. LivingSocial has found that it works for their unique customers though.  One of the keys to LivingSocial's success is that the emails they send have great value to their ideal customers. For example, one of the emails the company sends out is called Instant Deals. The idea behind this is to help people find a spot to eat lunch. Right when their customers are beginning to think about what they'll eat for lunch, they receive an email with instant deals that can save them money on their meal and give them ideas for where they might like to eat.  I love this example because it shows how well LivingSocial knows their customers. Both the manner in which they collect contact information and the information they send in their emails demonstrates that they know their ideal customers well.  Each business has its own unique audience with its own unique desires and preferences. We need to build our platform on that. The better we know our audience, the better we'll know what kind of email capturing will work best for them and what kind of plan we should implement. Then we'll be able to provide them with effective emails that will transition them through the buyer's journey.  Becoming an Influencer Authority occurs when someone takes the right steps to combine standout, trustworthy expertise in his or her field with the kind of high visibility you might often associate with a celebrity. When that happens, the expert's name becomes synonymous with the field he or she works in - Adam Witty and Rusty Shelton, Authors of Authority Marketing Most business leaders have the expertise, passion, and knowledge that we can share with others. When we share that expertise, passion, and knowledge on our own platforms we can often become an influencer in our niches.  We can become an influencer and thought-leader by writing a book, speaking at events, hosting a podcast, creating YouTube videos, writing blog posts, sending an email newsletter, and more. As we provide our followers with useful and engaging content, they'll want more and more from us and we'll begin to build a true relationship. One of the reasons this works so well is because we're providing value before we ask for anything in return. Once we've established our expertise and created a loyal following, we'll be able to market our products and services in a way that is authentic and credible.  Again, it's important to recognize that as we're building our followings on social media, we need to find ways to build a list of our followers we own and can contact off social media platforms. The more we can encourage our followers to visit our sites and sign up for our email lists, the stronger our foundation will be. Then we'll be building our skyscraper on land we own. Key Takeaways Here are some of the top takeaways that stood out to me from this episode:  We need to build our metaphorical skyscrapers on land we own. This means growing a huge email list, membership site, or other platforms where we own the customer contact information and permission to contact customers and potential customers directly.  Our social media efforts, when we're using someone else's platform, should focus on getting our customers to come to our platform, gathering their contact information, and gaining permission to market to them.  The asset is the audience. In other words, the lists we build will become one of the greatest assets of our companies.  We can leverage our platforms to become influencers when we share our knowledge and expertise. Becoming an influencer can give us more control over our destinies because we cannot get de-platformed. A platform then cannot block us from contacting our own followers.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the Monetization eMagazine. Follow the Monetization Nation Blog. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and schedule a time this week to implement it to help achieve our monetization goals. Share Your Story  Are you building your skyscraper on land you own or on leased land? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://www.monetizationnation.com/18-platform-strategy-building-skyscrapers-on-land-we-own/

The pandemic has abruptly disrupted every aspect of business operations, leaving many companies scrambling to craft an effective strategic response. While many are hoping that they can get back on track in 2021, all the unknowns make planning for this year a challenge. Adam Witty, Founder & CEO, Advantage|ForbesBooks shares how a business can put itself back on track in 2021 and where it should start.  See omnystudio.com/listener for privacy information.

Co-author of "Authority Marketing" Adam Witty discusses what businesses can do to make sure they are prepared for the challenges 2021 may bring their way. See omnystudio.com/listener for privacy information.

In this episode we talk to Adam Witty, Founder & CEO at Advantage Media Group. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

A book done well raises your credibility and positions you as an expert in your field. In this episode, Dino interviews Adam Witty. Adam is the Founder and Chief Executive Officer of Advantage|ForbesBooks, which he has built into one of the largest business book publishers in America. In addition to his work with Advantage|ForbesBooks, Adam is a sought-after speaker, teacher and consultant on marketing and business growth techniques for entrepreneurs and authors. He talks about the benefits of writing a book and how it can help you reach a wider audience in your orthodontic or dental practice. He also discusses what makes a good book and what makes a bad one and gives tips on how you can start writing your own book.   REFERENCE: Scaling Up: How a Few Companies Make It... and Why the Rest Don't by Verne Harnish For more info and any queries you can visit their website at www.advantagefamily.com or www.adamwitty.com.   DINO'S BIO: Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert. As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event. Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby's, DentalTown, Ortho2, OrthoVoice, and many others. Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.

Adam Witty, founder and CEO of Advantage|ForbesBooks, joins to discuss how to reopen your business successfully. 8-25-2020 Pat Miller Program

Setbacks happen for a reason. It changes not only the way we do things but also the way we perceive our situation. Failures allow us to think creatively and evaluate our lives. As many successful people would say, it's not about the times you were left disappointed; it's about your response to those disappointments. In this episode, Allen Lycka shares how he found new meanings in his life after receiving horrific news about his health. Allen also discusses how he shifted from his successful career in cosmetic medicine to being a great marketer and an author. He also talks to us about the golden pearls he discovered to help us live a beautiful life. (https://livingafantasticlife.com/) by Dr. Allen Lycka and Harriet Tinka — For pre-sale, there will be no shipping fee required and 20% of every book sold goes to people having a hard time in the inner city. (https://www.amazon.com/Renegade-Millionaire-Secrets-Autonomy-Entrepreneurial/dp/1642251828) by Dan S. Kennedy with Lee Milteer; Foreword by Adam Witty (https://www.amazon.com/Psycho-Cybernetics-Updated-Expanded-Maxwell-Maltz/dp/0399176136) by Maxwell Maltz (https://www.amazon.com/gp/product/0684839385/ref=x_gr_mw_bb_sout?ie=UTF8&tag=x_gr_mw_bb_sout-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0684839385&SubscriptionId=1MGPYB6YW3HWK55XCGG2) by Elisabeth Kübler-Ross (https://seekgocreate.com/?p=1599) About AllenAllen Lycka is an author, motivational speaker, and thought leader. He is also a business coach and a TEDx speaker. Allen used to be a medical doctor in the field of cosmetic surgery. He has recently co-authored a book with Harriet Tinka called The Secrets to Living a Fantastic Life: Two Survivors Reveal the 13 Golden Pearls They've Discovered. If you want to contact Dr. Allen Lycka, you can send him an email at (https://drallenlycka@gmail.com/). Enjoy This Podcast?Seek Go Create is for leaders, entrepreneurs, ministers, and everyone seeking excellence, moving towards success, or creating something new. If this episode taught you more about how God makes an empowering, positive change in your life, don't hesitate! Feel free to subscribe to us on (https://open.spotify.com/show/4pnLpMwK6gGeTJvXvVam5z). Love to give us 5 stars? If you do, we'd love a review from you. By doing this, you can help us reach more people who want to rest and spend time with God. Do you want to help more people discover the golden pearls? A simple way is to share this episode or what you've learned today on social media. Connect with the SeekGoCreate Network! For updates and more episodes, visit our (https://twitter.com/SeekGoCreate).

How do you make your product or service stand out when the consumer is overwhelmed with choice? Adam Witty, the founder and Chief Executive Officer of Advantage Media Group, specializes in helping entrepreneurs grow their businesses and become the authority in their field, and he joins the show today to share his advice. You can find show notes and more information by clicking here: https://bit.ly/3gBNlPx 

Adam Witty this author of 7 books want you to become a busy executives Adam is also the founder with Forbes of ForbesBooks He has been featured on Fox, Wall St Journal. Advantagefamily.comSharon Daniels uses the latest in AI to pin point the data we use to see where Covid is .This Data is COVID-19 Live ReportPsychology Professor shares only happiness can heal us now from COVID and clashes between police and protesters Dr Tal Ben-Shahar. He has appeared on the Daily Show, and the Today Show,

Part of a marketer's job is all about positioning. Positioning their business' brand, content, and people in front of their ideal buyers.  What about positioning your business in a place of authority above your competitors? An Entrepreneur, Speaker, Author of Authority Marketing, and the Founder & CEO of Advantage l Forbes Books, Adam Witty, educates the audience about authority marketing and how reaching a place of stature and authority in your marketplace can be manufactured.   Takeaways: Authority marketing is positioning yourself as a thought leader in your industry. Positioning is the ideas, images, and thoughts that come to mind when people think of a brand or a person. It is the opinion that is formed based on their experiences with the brand or individual. You can control the opinion a person has towards you or your brand by being proactive about how you present your brand or yourself as a thought leader. Do not be embarrassed about sharing your expertise with others. If you genuinely believe in what you do, presenting your knowledge to others will only help them in solving the problem that your product or service addresses. If you do not know where to start when creating a book, think of the ten most common questions that your buyers have, then write a chapter to answer each question. The book needs to be about solving a problem that people have. Facts and data show that when you are introduced as an author of a book, people instantly see you in a different light, as an expert, as a thought leader. The four pillars of creating an authority marketing colosseum are branding and omnipresence, content marketing, public relations and media, and speaking; the foundation is authorship. Content marketing is anything you can do to educate your ideal customer. When someone is being advertised to, their guard is up. When they are learning and being educated, their guard is down and they are more receptive to the message. Therefore, consider the tone of your content, are you selling or educating? “You can't spell authority without the word author.” - Adam Witty The more authority you have in your industry, the more your brand is placed in a category of one which means buyers will be comparing other options to you, because you have differentiated yourself from your competitors. If you do a speaking session for free, make sure it is in front of an audience of people that could do business with you. Advice from Adam Witty - “The riches are in the niches.” If your business serves a very particular segment of buyers, you are able to prioritize your marketing and your chances of success increase. Consider creating a product or service that generates recurring revenue.   Links: Email: awitty@advantageww.com LinkedIn: https://www.linkedin.com/in/adamwitty/ Advantage l Forbes Books: https://advantagefamily.com/ Authority Marketing Book: https://advantagefamily.com/authority-marketing-book/ Website: http://www.adamwitty.com/   Busted Myths: To reach a place of authority in your industry or marketplace, you have to pay your dues and put in your time. - This is NOT the case. A place of stature and authority can be created by positioning yourself as a thought leading expert in your industry over your competitors.  

Learn how to make authority marketing work for your business. Guest Adam Witty shares key insights from his international publishing company. Plus, go to the show notes get a free book "Lead The Field" from Adam. ThinkLikeAJournalist.com See the show notes.