Enrollment Management Round Table Podcast

In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process and start enjoying the ROI of split testing at your school!  Listen now to start enjoying the ROI of split testing at your school! Read the transcript here: https://enrollmentresources.com/podcast-transcript-the-roi-of-split-testing/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact

Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar. Takeaways include: ~ Why you should hold interviews and tours virtually instead of over the phone ~ What you need to conduct successful virtual interviews and tours ~ How to provide your team with the structure that will help them succeed remotely ~ How to handle objections to visiting or starting Read the transcript here: https://enrollmentresources.com/podcast-transcript-how-to-set-up-effective-remote-admissions-fast/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact

In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices. Listen now to learn how using practical fixes for this common problem can also increase your lead to start ratio and enrollment rates! Full Transcript available here: https://enrollmentresources.com/transcript-where-marketing-meets-admissions/ Let's talk about how we can help your school increase student enrollment and revenue without spending more on marketing or hiring additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact

In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school... ~ Efficiently realign your internal resources ~ Grab and successfully defend a prominent spot in the mind of your prospective student ~ Increase your market share

In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly. A companion white paper to this podcast will be published this week. Watch your inboxes for the link. For a more in-depth conversation on this matter, please call Tom King or Sterling Simpson at Enrollment Resources at 250-391-9494.

Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones? Takeaways include: ~ Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones? ~ Some key operational elements that will help your School become world-class. ~ Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate. ~As you move toward becoming a world-class school, how do you avoid back-sliding? Listen to episode 50 of The Enrollment Management Round Table Podcast now! Transcript available at https://enrollmentresources.com/blog/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact

In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school. Listen to episode 49 of The Enrollment Management Round Table Podcast to take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA. Takeaways include: - The exact KPIs to measure, understand and track (and why they’re so important) - How to use reports to track your team’s KPIs (and how reports should influence your coaching plans) - Why you should use a Starts planning and adjustment tool (and how to do it) - Why you should use scripts, how to test and improve on your scripts, and how to ensure your team is always using your scripts - How to use all of the above to be an effective coach to members of your team! At the end of this episode, you’ll know what we mean when we say that “the role of a Rock Star DOA is not to grow sales, but to grow their people!” Full Transcript available here: https://enrollmentresources.com/transcript-the-anatomy-of-a-rock-star-doa/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help you school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact

In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Listen to episode 48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like... - House renovations - Manufacturing - Radio - Clinical psychology - Car dealerships and the automotive industry - Magazines - Lab testing - Direct mail - Newspapers This podcast is ideal for schools on a fixed budget that also needs to grow! Transcript available here: https://enrollmentresources.com/transcript-optimize-enrollment-revenue-with-lean-management If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact

There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, and admission procedures to name a few. Listen now to learn how to capture the benefits of split testing for your school! Transcript available here: https://enrollmentresources.com/transcript-test-your-way-into-impressive-conversion-breakthroughs-in-your-enrollment-management-process/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact

It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements! Takeaways include: The unfortunate reason why second best is actually the first loser How to start making 1% improvements by rethinking the habits you take for granted The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now! Transcript available at https://enrollmentresources.com/transcript-one-percent-improvements/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact

The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development. You’ll learn actionable takeaways about: ~ Which KPIs are the most important to measure, understand and track — and why ~ How you can use reports to track your team’s KPIs and how that should influence your coaching plans ~ How and why you should use a Starts planning and adjustment tool ~ Why you should use scripts, how to test and improve on them, and how you can ensure they’re always being used by your team ~ How to be an effective coach to members of your team At the end, you will not only know what it takes to be a Rockstar DOA, but you’ll also know the steps to take to become one yourself! Transcript available at https://enrollmentresources.com/transcript-rockstar-doa/ If you think you have a marketing or admissions problem, you probably do. Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff. 250-391-9494 info@enrollmentresources.com www.enrollmentresources.com/contact

Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market. In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job. In this radio talk show-style presentation, you will learn how to: - Appeal to people who are working but unhappy in their current situation - Prepare your school for the imminent shift in student demographics - Identify leakage points in your Enrollment Management funnel and recover the prospects who have fallen through - Leverage employers’ Human Resources teams to reverse-engineer demand for graduates - And other important topics! Don’t miss this opportunity to learn how to ensure your school’s strategy and offerings reflect the current market and increase your lead generation by appealing to those already employed.

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships. If there indeed is a contraction of international students, how will this play out? Demographic Chasm Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them? Britannia Rules the Seas Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads. How might this play out? US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations? The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend. In my personal opinion. Thoughts? Gregg Meiklejohn Co-founder, Enrollment Resources

The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships. If there indeed is a contraction of international students, how will this play out? Demographic Chasm Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them? Britannia Rules the Seas Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads. How might this play out? US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations? The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend. In my personal opinion. Thoughts? Gregg Meiklejohn Co-founder, Enrollment Resources

We have this cool five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Try it free at http://bit.ly/LostRevenueFinder We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue.

Like “A Christmas Carol” by Charles Dickens and Clement Moore’s “The Night Before Christmas”, Dylan Thomas’ “A Child’s Christmas in Wales” has become a staple of the holiday season for many families, including ours at Enrollment Resources. From everyone here at Enrollment Resources, we wish you and your loved ones a safe and joyous holiday season and new year!

An innovative school has a lasting and defendable competitive advantage. So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it's "how things have always been done"? 16 years ago, co-founders Shane Sparks and Gregg Meiklejohn committed to creating and nurturing a culture of innovation at Enrollment Resources. The benefits have been — and continue to be — boundless. Listen to this episode to learn how, in practical terms, you can create a culture of innovation at your school from people who have done it themselves. Shane and Gregg share what they've learned and provide actionable steps that you can take right now to capture that competitive advantage for your school. Listen now! Our Training Library is free! Sign-up for access to our growing archive of over 50 of our best podcasts and webinars. https://enrollmentresources.com/training-library/

In the final instalment of this five-part series our panelists share best-practice tips on Marketing for Enrollment Retention and the B2B Marketing Pieces Career Services needs in place to be ready for whatever the economy throws at you.

Our panelists take a deeper dive into the '24 Tips on how to Create a World-Class Enrollment Process' series. Join the conversation exploring thought-starters on how to Optimize the Interview-to-Start Ratio. This is a great session for admissions reps to listen to.

Welcome to Podcast 3 of our 5 part summer series, "How to Create a World-Class Enrollment Process." The topic that we address today is “How do we create a culture that obsesses about a positive first impression?” To set up a world-class enrollment process you need to create a great first impression. This begins BEFORE a lead walks through your door. Being strategic about how you get your leads is the precursor to blowing them out of the water when it comes time to meet face to face. As Tom King wisely remarks, “You can only sell to people who have a genuine interest in, or need for your product.” But how should you know where to find those people? Listen in to the Enrollment Resources and Velocify team come together to offer sage advice on how to go about generating and impressing amazing, qualified leads, and different strategies on how to create a positive first impression that leads to a world-class enrollment process.

It may seem counter-intuitive to the advertising sector, but authenticity, truthfulness and intimacy are key tactics for building trust, and consequently drawing in high quality leads who convert. This roundtable discussion makes a compelling and unexpected point - to be persuasive you should be non-persuasive. Meaning, if you present a truthful message about your school the right potential students will recognize that and begin to trust your brand. The failure of online advertising is mostly due to its deceitful and misrepresentative nature. Third party internet leads are driving down the business model of digital marketing because they rely on false promises. In lieu, the growth of local TV and radio, which are arguably more intimate mediums, may take a front seat. This extends to creating little videos and sharing them on YouTube, or using real photography on your website instead of stock photos. Using media featuring real students is relatable and will increase trust. The take home point is that truthful advertising will always prove to be beneficial in generating quality leads who convert.

You want your school to be world class - a recognizable brand, such as Tesla, or Apple. Small, incremental changes involving marketing, admissions retention or grad services can help move the dial to get your school there. Join Velocify EDU leader Steve Davis as well as experts Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources for 24 thought starter topics on how you can take your enrollment management process to the level of world-class!

Hosts Gregg Meiklejohn, Shane Sparks, Tom King and Scott Spitolnick pose the question "Is your marketing company doing exemplary work for you?" Ask yourself, do they really have your best interests at heart? Learn 15 points to discern if it's time to fire your marketing company.

Hosts Gregg Meiklejohn and Shane Sparks are joined by Tom King and Susan Schulz of Schulz and Associates to show you how to create a vision for the kind of student you want to enroll and use Reverse Engineering techniques to identify the qualities you want to attract.

Shane Sparks, Gregg Meiklejohn and our guest panelists make predictions for the Career Education sector in 2017. Featuring panelists: Lee Doubleday - Director of Operations at Imagine America Foundation/Career College Central Sally Samuels - Director of Compliance at FAME, Inc. Jennifer Flood - President and CEO, National Compliance Group

Panel discussion on how to motivate your admissions team.

A panel discussion on what you can no longer say or do in education recruiting. Gregg Meiklejohn leads a discussion with Jennifer Flood, President and CEO of National Compliance Group; Chris DeLuca, founder of DeLuca Law LLC; and Tom King, Director of the Admissions Performance Institute at Enrollment Resources.

Shane and Gregg discuss how the recent changes to Google's search results will drive up advertising costs and other implications for EDU marketers.

Gregg and Shane are joined by Terry Zaleski, Executive Director of the Coalition of New York State Career Schools on a fast-paced, information-packed discussion of low- and no-cost ways to increase enrollment.

Shane & Gregg share eight test results from real school marketing campaigns and discuss the critical role of conversion rate optimization in marketing.

Wide ranging conversation on low cost, high return marketing tactics and how to think about return on investment in marketing.

B Corp is a voluntary certification for "triple bottom-line" companies representing excellence in people, profits and the environment. Gregg interviews Dan Osusky, EDU Specialist with B Corporation on how Career Schools can benefit from this certification.

Gregg gives an overview of the upcoming Gainful Employment regulatory changes and how probation will effect marketing.

Gregg Meiklejohn facilitates a panel discussion on systemizing admissions processes. Guest panelist are Tash Uray, Senior Process Improvement Expert; Joe Girard, Director of the Admissions Performance Institute; and Jim Paris, Senior VP Admissions.

An overview of the Virtual Admissions Adviser admissions automation software.

Gregg Meiklejohn and Joe Girard of Enrollment Resources, and Martin Lind of Velocify, share new research on the Admissions tactics of Non-Profit and For-Profit Schools. Also available as a Video Webinar: https://vimeo.com/143765486

Gregg Meiklejohn & Shane Sparks are joined by Martin Lind, EDU Vertical Manager at Velocify, to share new research on better recruiting strategies. This is also available as a video webinar at: https://vimeo.com/143561333

The guys recap APSCU 2014 and the overall state of the for-profit Career College sector.

Shane Sparks, Gregg Meiklejohn and guest Dr Rita Girondi, President of Training Masters talk about how to take regulatory constraints and turn the into a competitive advantage.

Gregg & Shane lead a discussion on how schools can improve the student experience to delivery greater value. Guest panelists Richard Hansberger, VP Business Development, Nuts & Bolts; and Colin Wilson, National Sales Rep, Nuts & Bolts, share their unique perspective on how to improve the educational "product".

Gregg leads a great panel discussion on "disruptive technology" that will shape Admissions and Marketing in the coming years with Dr. Rita Girondi, Training Masters; Brian Haggerty, iTeachers; Martin Lind, Velocify; and Sterling Simpson, Enrollment Resources.

Enrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.

The guys and joined by Richard Hansberger, VP Business Development for Nuts & Bolts, and Stanya Watson, Director of Business Development for Enrollment Resources, for a lively disection of several admissions and marketing "sacred cows" in Career Education.

Shane & Gregg discuss key principles of "self-generating" leads through advance internet marketing tactics.

Gregg and Shane discuss "social media" and it's relevance to marketing.

Shane tries to stump panelists Gregg Meiklejohn, Martin Lind, Velocify and Roger Becker, Becker Media with three real advertising split test results.

Shane & Gregg get into a lively discussion around branding versus direct response advertising, social media, ad agency waste, and more.

Shane Sparks & Gregg Meiklejohn discuss how core values define the basis for your schools "marketing secret sauce".

Shane Sparks & Gregg Meiklejohn discuss some of the traps and pitfalls in internet marketing. Includes a Q&A with listeners.

Guest Martin Lind, EDU Vertical Manager with Velocify, joins Shane Sparks & Gregg Meiklejohn to discuss recent research findings on how to improve Admissions performance.

Guest panelists Ryan Busch, Published of Today's Campus, and Fred Carini, VP Marketing & Admissions of Milan Institutes, join Shane and Gregg for a lively discussions of disruptors effecting Higher Education.