J Cleveland Payne's Podcast Pep Talk

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J Cleveland Payne offers a quick pep talk every week offering encouragement and the occasional spark to action to new podcasters. Find out more about how Payne can help you with your podcast or message crafting by visiting http://jclevelandpayne.net/podcastpeptalk.

J Cleveland Payne


    • Aug 10, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 1m AVG DURATION
    • 212 EPISODES


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    Latest episodes from J Cleveland Payne's Podcast Pep Talk

    You Might Not Be One Broadcast Away From Massive Success - CPT 210

    Play Episode Listen Later Aug 10, 2024 1:01


    You will hear many who have reached success in the creator's community that you could be one show away from massive success. Well, chances are you are not just one show away. Keep producing anyway and find a reason to love the process to keep you trusting in the process.  

    Everything Has A Format - CPT 209

    Play Episode Listen Later Nov 1, 2023 1:01


    If you are unsure of just how the flow of your show needs to go, don't try to reinvent the wheel. Review some work you admire in your genre and create an early model for your work of what you like from there. There are reasons why some genres seem to play the same between […]

    Focus On Foods That Matter for Your Voice - CPT 208

    Play Episode Listen Later Oct 25, 2023 1:01


    Your larynx does much more than help you make a sound out of your mouth. It also directs food into your stomach and air into your lungs to breathe. So, any issue becomes not just a creator issue but also a health issue. You magic elixir? Lots of water and moisture from foods.

    Tell Non-Podcast Listeners About Other People's Podcasts - CPT 207

    Play Episode Listen Later Oct 18, 2023 1:01


    You want to sell non-podcast listeners on joining the club. Do it by pushing content from creators they are likely to listen to, not just your content.

    Your Podcast Has Value Beyond Plays And Downloads - CPT 206

    Play Episode Listen Later Oct 11, 2023 1:01


    The numbers are significant but not always the primary reason to start or continue a project. Documenting history, connecting with people, and learning from the process may be a stronger motivator to keep pushing on when the numbers lose their luster.

    'Make Better Content' Is Not Helpful Advice - CPT 205

    Play Episode Listen Later Oct 4, 2023 1:01


    You don't help a surgeon with confidence by saying, 'Do surgery without killing the patient.' If making better content (or more engaging and entertaining content) is not second nature, consider why you are producing content. And consider what else your critics could tell you but aren't.

    Who Do You Expect To Replace? - CPT 204

    Play Episode Listen Later Sep 27, 2023 1:01


    Who are your listeners not going to listen to from now on when they start listening to you? Knowing some answers to this question will help you target and capture more listeners.

    Drink More Water - CPT 203

    Play Episode Listen Later Sep 20, 2023 1:01


    I am telling you to drink more water as a creator for the same reason I tell people on my health and fitness podcasts: your basic health. Proper hydration is good for your voice (as a podcaster) and your skin (as a video creator).

    Yes, That Other Podcast Is Better Than Yours. So What? - CPT 202

    Play Episode Listen Later Sep 13, 2023 1:01


    You can not be discouraged by other people's talent. You need to define your goals, polish up your performance, and keep producing content. Because, in reality, you have little to do with the perception of 'good' once the listener presses play.

    Batch Work Is Your Friend (Maybe Your Savior) - CPT 201

    Play Episode Listen Later Sep 6, 2023 1:01


    Once you settle your content creation process, take advantage of the consistency and create more work in batches to save you creation headaches.

    Eventually, You'll Learn Not To Care - CPT 200

    Play Episode Listen Later Aug 30, 2023 1:01


    As you see the number of episodes rising, you will gain comfort in your workflow and performance and won't worry as much about the things that seemed like nonstarters when you started.

    There Is No Best Day To Publish Your Podcast - CPT 199

    Play Episode Listen Later Aug 23, 2023 1:01


    The best day to post is the day that works best for you and your content. Other than when your listeners need to hear it for it to be relevant, the day and time rarely matter, other than consistency.

    Other Creators Aren't Doing Better Than You - CPT 198

    Play Episode Listen Later Aug 16, 2023 1:01


    They are better at marketing, basically doing a better job telling you (and the world that consumes similar content) they are better than you.

    Three Universal Tenants To Content Creation - CPT 197

    Play Episode Listen Later Aug 9, 2023 1:01


    Content first. Gear Second. Audience always. These are the three universal tenets all content creators need to follow.

    Convert Your Original Content Into Other Formats (Plus Bonus Content) - CPT 196

    Play Episode Listen Later Aug 2, 2023 1:01


    Turn your audio into a YouTube video. Turn your YouTube videos into audio. Transcribe all your non-text work into text to post for newsletters and blogs. Make short clips for other social media platforms and send promotional materials. You can create a world of alternate content to bring in new subscribers to your preferred delivery form.

    Promote On Social Media In As Many Ways Possible - CPT 195

    Play Episode Listen Later Jul 26, 2023 1:01


    You know you need to promote yourself on social media, but are you doing it effectively and on as many platforms as possible?

    Know If You Are Not Any Good Versus Not Good Enough - CPT 194

    Play Episode Listen Later Jul 19, 2023 1:01


    Can't get sponsors or mass adoption? Know whether you're getting a sign you should drop the project, retool, or keep pressing as is. There is a fundamental difference between seeing that you don't have the talent versus you just aren't getting the right opportunities.

    Be A Good Host And Be A Good Guest - CPT 193

    Play Episode Listen Later Jul 12, 2023 1:01


    Ironically, the things one does to be a good guest also apply to being a good host.

    Leverage Your Guest's Audience - CPT 192

    Play Episode Listen Later Jul 5, 2023 1:01


    You have guests on your show because they should be a draw for your audience. Find a way to ethically leverage the audience your guest has massed to help grow your own.

    Release At Least 3 Episodes On Launch Day - CPT 191

    Play Episode Listen Later Jun 28, 2023 1:01


    This is not a necessity, but as a way to give quick validation to a new project (and give people more to watch and listen to early in the life of the project) you can launch with at least three episodes of relevant and evergreen content.

    Most Of The Good Ideas Are Taken - CPT 190

    Play Episode Listen Later Jun 21, 2023 1:01


    Don't get discouraged when you find out there is already a podcast or video series that takes the same angle and approach as you have been dying to try. Just take a slight pivot and do the idea better.

    Is It A Conversation Worth Listening To? - CPT 189

    Play Episode Listen Later Jun 14, 2023 1:01


    A project you work on as a solo creator is still a conversation playing out. Just playing out between yourself and the ‘world' of watchers and listeners out ‘there.' The key to success in these projects is to perform so that you are having a conversation that your average listener would want to eavesdrop on.

    Obligations To A Sponsor Will Take Away From Content - CPT 188

    Play Episode Listen Later Jun 7, 2023 1:01


    As much as we complain about the glut of sponsor reads in podcasts and videos, having a sponsor helps the creator fund their operation and give them the ability to keep working. But the more you do for the sponsor, the more it affects the content you present to the audience.

    Don't Talk Bad About Your Non-Target Listeners - CPT 187

    Play Episode Listen Later May 31, 2023 1:01


    The key to success as a creator is to take good care of your target listeners, and the key to longevity is to take some consideration for your non-target listeners.

    A Music Bed May Be The Perfect Band-Aid For Your Poor Audio Problems - CPT 186

    Play Episode Listen Later May 24, 2023 1:01


    Bad audio will ruin your work, whether pure audio or video creation. A music bed is not a real 'fix,' but it can get you over the poor quality you hear in your recordings while you are working through the current limitations of your setup.

    Expertise Is Easy. Execution Is Hard - CPT 185

    Play Episode Listen Later May 17, 2023 1:01


    Being an expert is as simple as knowing a little more than your audience. Being an effective communicator and trainer doesn't require being an expert in a topic, but being proficient in communicating and training are skills needed to convey your expertise as a creator.

    Know Why You Want To Be A Creator - CPT 184

    Play Episode Listen Later May 10, 2023 1:01


    There are four basic questions I ask everyone who comes to me for help in beginning their journey as a creator. First, why do you want to be a creator? Second, what do you know about (or want to know about)? Third, are there enough people interested in this content? And fourth, how many other people are making the same content?

    About The Niche Thing - CPT 183

    Play Episode Listen Later Apr 12, 2023 1:01


    Niching down means focusing on your ideal target customer and aligning your marketing to match. So niching down is a popular topic for new podcasts and video creators to help find a consistent audience.

    All the Great Ideas Are Not Going To Work - CPT 182

    Play Episode Listen Later Apr 5, 2023 1:01


    You are a creator because you have many ideas. And many of them are great. And many of those great ideas have no chance of success.

    Is It A Conversation Worth Listening To? - CPT 181

    Play Episode Listen Later Mar 29, 2023 1:01


    A solo production is just a person giving a speech, and an interview or group chat production is just a few people at a party having a structured conversation together. The key to your success in whatever you are producing is to give a speech or have a dialogue that your average lister wants to listen to and is willing to do a little work to get to hear.

    Produce Your Boring Content Anyway (CPT 180)

    Play Episode Listen Later Jun 22, 2022 1:01


    Know what your content's true purpose is. It may not be the most entertaining, but if it hits its mark, you are doing it right by producing it.

    Is The Book Better Than The Movie? (CPT 179)

    Play Episode Listen Later Jun 15, 2022 1:01


    The format of your content makes a difference to the audience that consumes it, even if it is practically the same information.

    Welcome To J Cleveland Payne's Creators Pep Talk (CPT 178)

    Play Episode Listen Later Jun 8, 2022 1:01


    Not a new, but expanded focus for this micro podcast to help digital creators of all types master their messages and grow their followings.

    Don't Confuse Content Value With Production Value (PPT 177)

    Play Episode Listen Later Jun 1, 2022 1:01


    Either could be a hero or hindrance to your podcast growth, but they are not the same inherent issue.

    Do What You Like (PPT 176)

    Play Episode Listen Later May 25, 2022 1:01


    It's your work. If you are not getting the response you want to your offering, continue to do whatever you like to hear in the final product. Or at least keep doing what they don't seem to hate.

    Start Your Accolades List Now (PPT 175)

    Play Episode Listen Later May 18, 2022 1:01


    The road to finding 'success' in your work will be a very long journey. Start a list of accomplishments and accolades early in the journey to help sustain you.

    Are You Speaking The Language Of Your Listeners? (PPT 174)

    Play Episode Listen Later May 11, 2022 1:01


    Podcasting is an easy way to reach an audience beyond the borders of your home country. But do the norms you are used to flatter or offend those of other nations and cultures? If you don't know, you won't know how a broader international or cultural audience will react to your content.

    The Zero Audience Conundrum (PPT 173)

    Play Episode Listen Later May 4, 2022 1:01


    You know no one is checking out your content but you have more to present. Is now the time to quit and move on to something else?

    About The Niche Thing (PPP 172)

    Play Episode Listen Later Apr 27, 2022 1:01


    Working your niche can both work as magic and as chains of bondage.

    Sponsor Obligations Takes Away From What You Can Do With Your Content (PPT 171)

    Play Episode Listen Later Apr 20, 2022 1:01


    Having someone to underwrite your work is awesome, but it also binds you to those underwriters to produce certain things just for them, which may mean less of the things you want to produce for yourself.

    Don't Talk Bad About Your Non-Target Listeners (PPT 170)

    Play Episode Listen Later Apr 13, 2022 1:01


    You do have to take care of the listeners who are here for you and your content. But not at the expense of people you might not initially consider your target listeners. There are a lot more non-target listeners in your flock than you realize.

    If You Can Get One Subscriber… (PPT 169)

    Play Episode Listen Later Apr 6, 2022 1:01


    …you can get 10, then 100, then even more. What it really takes, is the talent to connect (one person at a time) and just the passage of time itself.

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