Podcasts about better content

Did you like this episode? Dislike it?

Send us Fan MailWant better content without spending hours editing, stressing over algorithms, or trying to go viral?In this special compilation episode of The Riley Black Project, we're bringing together two incredible conversations from Facebook Live appearances with Emily (That Mom With A Laser) and Will (Crazy Laser Dad).The focus?Content creation that actually works for makers and small business owners.As part of the launch of the new Content Creation Playbook Mini Course, we dive into the biggest mistakes makers make with content, why consistency beats perfection, and how to create videos that attract customers instead of just views.In this episode we discuss:✅ Why most makers overcomplicate content creation✅ The biggest content mistakes hurting business growth✅ How to create content even when you're busy✅ Why authenticity beats polished production✅ Building trust through video contentWhether you're a laser owner, maker, crafter, UV printer, woodworker, or small business owner, this episode is packed with practical advice you can start using immediately.The Riley Black Project is where makers, creators, and entrepreneurs come together to talk business, creativity, content, and community. Check out the Content Creation Playbook Mini Course and start building content with purpose: https://stan.store/RileyBlackStudios/p/rbs-content-playbookSupport the showIf you enjoy our content, consider supporting us on Patreon!! You can check out the tier options and perks here: https://www.patreon.com/TheRileyBlackProjectCheck out my Linktree for my social media links & all the different things I have to offer! https://linktr.ee/RileyBlack

Sean Wendt is the founder of dtcmvp. dtcmvp connects shopify partners with leaders at established brands. From intros to insights, they handle everything: you reach your ideal audience, build a better product, and attract more brands.  In This Conversation We Discuss: [00:00] Intro [01:30] Understanding prospects' rejection [05:48] Defining the role of outbound sales reps [10:54] Crafting a strong offer for your outreach [12:29] Callouts [12:39] Increasing discovery with paid consultations [15:00] Aligning solutions with existing goals [21:51] Determining the right time to scale outreach  [24:39] Designing workflows around busy calendars  Resources: Subscribe to Honest Ecommerce on Youtube Shopify's Modern Expert Network dtcmvp.com    Follow Sean Wendt  linkedin.com/in/seanwendt If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, I'm sitting down with the founder of Social Templates Co, and honestly… if you've ever stared at your phone thinking “what do I even post?” — this one's going to hit.We're diving into what this app actually is, how it works, and why it's becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time.At its core, Social Templates Co is built around done-for-you content templates, meaning instead of starting from scratch, you're starting with structure. And that's the difference. Because most photographers don't struggle with ideas, they struggle with execution.But what makes Social Templates Co different is how tailored it is to our industry.What we talk about in this episode:✨ What Social Templates Co actually isIt's not just “cute graphics.” It's a content system. Think plug-and-play prompts, story sets, carousel ideas, and captions that are already aligned with what works right now.✨ Why photographers need this (even if you're “creative”)Creativity isn't the problem. Consistency is.You don't need more ideas… you need a repeatable process.✨ The biggest mistake photographers make with contentPosting randomly when you feel inspired and disappearing when you don't.Your audience doesn't see your “on days” and “off days” — they just see inconsistency.✨ How to actually use templates without sounding like everyone elseTemplates are your starting point, not your final product.The magic is in layering your voice, your client stories, and your perspective on top.And yes… I have a code for you

RUTHLESS: 2 WK MINI-MINDThe Real Deal MastermindFREE: Story Slut: sell out your offers w/ Stories

What if your best marketing asset isn't another campaign—but the knowledge already sitting inside your company?In this episode, Katie Robinson shares how a simple effort to organize project data evolved into a firm-wide knowledge management program that transformed marketing, improved proposals, accelerated employee development, and even reduced insurance premiums. What started with binders on a closet floor eventually became a strategic advantage for the entire firm.  Katie explains how marketing and knowledge management can work together to unlock better storytelling, stronger positioning, and smarter strategy. The lesson is simple but powerful: when your data and expertise are accessible, marketing becomes proactive instead of reactive.What you'll learn in this episode:Why marketing and knowledge management should work together inside a firmHow organizing internal data can dramatically improve proposals and marketing materialsA simple way to start capturing institutional knowledge—even with basic tools like ExcelHow one firm increased usable project data from 20% to over 95%Why assigning “data managers” to projects improved both accuracy and employee developmentHow better data can unlock proactive marketing instead of reactive marketingWhy storytelling becomes stronger when you combine beautiful visuals with real performance dataHow internal data ended up benefiting departments far beyond marketingAbout Katie RobinsonKatie Robinson is the Chief Marketing Officer at LS3P, an architecture, interiors, and planning firm with offices across the Southeast United States. With more than two decades at the firm, Katie has helped guide LS3P through significant growth while building innovative systems that connect marketing, knowledge management, and business strategy.Her work focuses on capturing the knowledge inside the firm—project data, performance metrics, and team expertise—and turning it into compelling stories that resonate with clients and strengthen the firm's competitive position.Katie oversees both the marketing and knowledge management teams at LS3P, enabling the firm to combine data, insight, and storytelling in a way that helps projects stand out long before the proposal stage.Connect with Katie:LinkedInLS3P WebsiteText us what you think about this episode!

Right now content feels harder than it should and is taking you much LONGER than it should. The first step to content that converts is the strategy behind content creation which will make content easier to create and more effective in bringing in sales.Without that skillset, content will always feel hard.This is something I teach all of my clients because it is a crucial skill set as an online coach. But there is a second part to content that is equally important, and a non-negotiable if you're a mom with a busy and unpredictable schedule: Creating an SOP for content creation If you don't have a real PROCESS for content creation, then you're still going to be stuck in the same cycle of struggle and inconsistency when your brain goes blank on ideas, you are in creative slumps or mom life takes over and you have no time.You cannot rely on having hours every day and creative juices flowing for content to get done. High level content needs to be done every week like clock work for the consistent sales you want.In this episode I am going to teach you how to systemize and simplify the process to create a week+ worth of content in only 2 hours a week you'll walk away with the SOP you need for consistent and effective content creation.Want to connect?Let's connect on Instagram @bossladyhaileyGrab the Content That Connects & Converts in 2 Hours or Less mini course! Get access here for only $17! Ready to go ALL IN on scaling your coaching business in a way that supports your life as a mom? Apply to join us inside The Joyful MAMA Coach!

Caroline Gilbert — Director of Content & Editorial at Angi — joins Ross Hudgens to explore how one of the largest home-services brands is using AI to scale, transform, and optimize content operations. They discuss how Caroline's team doubled Angi's content library to 12,000+ articles, how AI helps maintain top-funnel visibility amid shifting search behaviors, and the nuanced balance between human expertise and generative automation. Caroline breaks down the three pillars of Angi's AI framework — generation, transformation, and operations — and how they've automated everything from brief creation to CMS ingestion while keeping a strong editorial voice. Plus: lessons learned from early AI missteps, real examples of disclosure testing, and how AI is reshaping both content creation and search behavior itself. Show Notes 0:08 – From cost guides to “everything home”: expanding Angi's library 1:00 – Moving up-funnel: education, troubleshooting, light DIY, and when to hire 2:14 – Top-funnel ROI drops as AI overviews change search behavior 2:56 – Why Angi adopts gen-AI: maintain helpful content without heavy human lift 3:27 – Staying visible where intent is early but brand value matters 4:45 – Content becomes commodity: deciding where humans add unique value 5:55 – Evergreen “how-to” steps vs. human nuance (risks, gotchas, pro POV) 7:18 – How AI is used: full refreshes, component injections, data-driven sizing 9:01 – The real trade-off: human time vs. technology time 9:26 – Scale context: 5k → 12k pages (growth mostly human-led) 9:41 – Three pillars: generation, transformation, operations 10:38 – Ops wins: briefs, automated edits/QA, CMS ingestion, minutes → hours 12:21 – Designers focus on UX polish when ingestion is 98% done 12:58 – Where AI struggled: risky DIY (HVAC/roofing), brand POV, nuance 15:02 – Licensing content is messy (state/county rules): tighter human review 17:19 – Design: generate/transform/streamline + “vibe coding” prototypes 20:18 – Pilot first: small cohorts, guardrails, measure engagement/conversions 21:22 – Disclosure tests: placement/tone matter; users split ~50/50 on trust 25:53 – “Tools, time, or talent”: when to push pro hire messaging 27:39 – Differentiators: pro interviews + Angi's original homeowner cost data 28:07 – AI helps editors analyze like analysts; humans shape the story 29:19 – Looking ahead: AI shifting search from answers to utilities/experiences Show Links Caroline Gilbert on LinkedIn: https://www.linkedin.com/in/caroline-gilbert-41463518/ Angi: https://www.angi.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Staring at your phone with zero content ideas is painfully common. ChatGPT can unlock what's already in your brain—without killing your unique voice or creative process. DM me on Instagram and let's chat about making ChatGPT work for your business.Join GROW Business & Marketing membership: https://peggyrejames.com/grow-membership/ Ready to work less and make more through a scalable business model? Enrollment is open for GROW Business & Marketing Academy - Click here to join. Connect with me on Instagram: @peggyrejames Join the community: https://www.facebook.com/groups/sixfigureshiftcommunity/

Want to create better content in less time? In this episode, I sit down with Kia Webb — digital marketer, creator of Copy Boss and Flow Effect, mom of four, and copywriting powerhouse.Kia shares her best copywriting tips to help you improve your content, stand out online, and sell with confidence. Plus, as an ADHD and systems expert, she breaks down how busy moms (and marketers in general) can get everything done in as little as three hours a day without burning out.If you've ever felt overwhelmed trying to keep up with content and marketing tasks, this episode will give you practical strategies to simplify, streamline, and still grow.✨ Join the waitlist for The 3-Hour Workday: Click Here Follow Kia on IG: https://www.instagram.com/itskiarawebb/Shop her store: Click HereFollow Six Figure Honey HERE

TODAY on the show we started off talking about football and all of the International and Overseas games that were played. Terry told us about Shari making a new friend with a very dirty nickname. We also recapped everything we did over the weekend. We announced our Football Picks winner. We got into our Days of the Week and received our FOOTBALL Word of the Day. We got into some Sarah B Trending. We got into our next rounds of Celebrity Death Pool and Talk Nerdy to Me. We also learned about the latest and greatest in celebrity nudity with the legendary Mr. Skin. TOMORROW on the show we have "Hypotheticals!" CLIP OF THE DAY: Dee Just Needs Better Content 100:00:00,000 --> 00:00:05,680This woman said they got on the cruise ship and I guess their cruise ship was out of LA somewhere200:00:05,680 --> 00:00:08,800She went to Target and bought some waffle300:00:08,800 --> 00:00:11,280Cones and put them in her bag400:00:11,280 --> 00:00:18,880So when she eat ice cream they could take their own cones out of their room and go put it in the waffle cones500:00:18,880 --> 00:00:20,480Interesting600:00:20,480 --> 00:00:22,480That's why I say this is a dumb ass hack700:00:22,480 --> 00:00:28,320And she said people been asked to be a whole day where I get my waffle cones from I said baby, I brought them on800:00:29,600 --> 00:00:35,600So why are you pushing so many in there that ain't no flex are you just doing this for attention?900:00:35,600 --> 00:00:38,320I'm assuming so Sarah1000:00:38,320 --> 00:00:43,040It was so I was like1100:00:43,040 --> 00:00:46,080Yeah, that's strange that's a strange flag1200:00:46,080 --> 00:00:50,640That's great to have any weed pull up Sarah. What else is your bring on board?1300:00:50,640 --> 00:00:52,960And not only is she flexing1400:00:52,960 --> 00:00:56,480Not only did she put this dumb ass crap on the internet1500:00:56,800 --> 00:01:02,960It has over 15,000 likes right now and over two million views1600:01:02,960 --> 00:01:08,400A bitch walking through the galley with an ice cream cone made out of waffles1700:01:08,400 --> 00:01:12,960I hate the internet1800:01:12,960 --> 00:01:16,240I can't go viral but waffle cone and bitch can1900:01:16,240 --> 00:01:19,840It's cuz you have some pride you're never gonna be found2000:01:19,840 --> 00:01:23,600Carving something like that onto something because you're not a moron2100:01:23,600 --> 00:01:25,200Clearly you need better content2200:01:25,200 --> 00:01:29,200I guess I do, Sarah. I just mind is BS.

Ever start your workday with the best intentions to finally record that video, write that email, or publish that podcast episode… only to look up at 3 p.m. and realize you've been buried in other people's priorities all day?Yeah, me too.In this episode, I'm pulling back the curtain on a simple (but mighty) shift I've made to my workday that's helped me stop starting in reactive mode and start creating my best content before the world gets to me first.We'll talk about why “eat the frog” might actually be keeping you stuck, how to protect your creativity from getting hijacked, and a practical way to organize your mornings so you actually finish what matters most.In this episode, you'll hear…Why the classic “eat the frog” productivity advice might not serve you anymoreThe sneaky way starting with other people's priorities puts you in reactive modeHow morning creativity works (and why scrolling first can sabotage it)My new, super simple workday structure for better, more consistent contentA peek at what's coming next on the podcastClick here to find the full show notes and transcript for this episode.RESOURCES:Check out Sam's podcast catalogGet Sam's free weekly newsletter, Sam's SidebarClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Leveraging AI to be a more efficient content creator and the role of keywords in today's SEO landscape with Aleka Shunk. ----- Welcome to episode 530 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Aleka's Get Together and Keywords with Aleka. She also happens to be one of our FBP experts!  How to Personalize AI for Better Content with Aleka Shunk In this conversation, Bjork and Aleka discuss the evolving landscape of SEO and content creation, particularly focusing on the role of keywords and the integration of AI tools like ChatGPT. They explore how keywords remain essential in SEO, despite changes in content creation approaches. Aleka will also share insights on how to use AI to streamline content creation processes, enhance brand collaborations, and personalize interactions for better outputs. The discussion emphasizes the importance of adapting to AI advancements and leveraging them to improve efficiency and creativity in content creation. Three episode takeaways: Keywords are still relevant, but AI can be your co-pilot: Don't ditch those keywords! They're still super important for getting your content found. Think of AI as your super-efficient sidekick that can help you with everything from brainstorming ideas and creating outlines to finding new content opportunities. Personalize your AI for pro-level results: Just like you wouldn't give every human the same instructions, don't treat AI tools the same! The more you personalize your interactions and even create custom GPTs for specific tasks, the better and more relevant your AI-generated content will be.  Keeping it real in the age of AI: AI can seriously speed up your workflow and help you refine your content, saving you a ton of time, but remember, the human touch is what makes your content truly unique and engaging! You can leverage AI to boost your efficiency, but always keep your personal style and voice front and center. Resources: Aleka's Get Together Cooking with Keywords Be sure to check out Aleka's new course, Blogging with AI! Use the code FBP30 for 30% off the course! ChatGPT Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K Claude Gemini KeySearch Granola Buy Back Your Time by Dan Martell Episode 484 of The Food Blogger Pro podcast: The Importance of Building Community with A Couple Cooks Liss Legal Follow Aleka on Instagram here and here! Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Ready to try Melio for yourself? You can get started with no monthly fees using their Melio Go plan, or upgrade for advanced features like batch payments, approval workflows, and W9/1099 tax tools. https://go.melio.com/gillian2025In this episode, I'm talking about how AI is reshaping content creation, for better or for worse. While it's easier than ever to churn out low-quality work, there's also huge potential to create better content faster with the right strategies. I'll share three smart ways to use AI to level up your content: coming up with ideas, repurposing across platforms, and polishing your drafts. I'll also give you a bonus tip on automating your workflow, plus introduce a tool called Lio that makes managing contractor payments simple and flexible.Listen to the full episode to hear:How AI is changing the landscape of content creationThree practical ways to use AI to streamline your content processTips for repurposing content and improving your drafts with AIA bonus tip for automating your workflow and saving timeWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you? That's exactly what today's guest, Tina Tower of Her Empire Builder, is doing — with Custom GPTs. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she's built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day. You'll hear real-world examples, surprising tips, and some eye-opening use cases you've probably never thought of. Whether you're Custom GPT curious or already using ChatGPT in your business, this episode will get you thinking differently about what's possible when you train AI to really know you. Listen to This Episode to Hear More About: What a Custom GPT actually is — and how it's different from the ChatGPT you're used to The first GPT Tina ever created and why it's still relevant today How Tina batch-created 60 video scripts in 90 minutes using one GPT (and why it worked so well) The system she uses to keep her GPTs organised and integrated into daily team workflows Why Tina gets her Custom GPTs to talk to each other (e.g. “Wendy the Webinar Creator” chats with “Frank the Facebook Ad Strategist”) The emotional journey of letting AI co-write your launch emails — and why your best work is already in there What Tina does when her GPT outputs something that doesn't feel like her — and how she fine-tunes it The key mindset shift you need to build a “Custom GPT habit” instead of starting from scratch every time The exact structure of Tina's Sales Page Supercharger GPT — and why it's already helping course creators optimise and convert better How to get your team onboard (and past their fears that AI will replace them) The dark side of GPTs nobody's talking about — from rabbit holes to confirmation bias — and how Tina's managing both And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. Join Now Episode 264: The Content CEO Episode 265: Are You Attracting the Right Leads? Episode 266: How to Say the Thing You've Been Afraid to Say Her Empire Builder Custom GPT Sales Page Supercharger Free Download Open AI instructions for creating a Custom GPT Bistalk Marketing Agency

In this episode, I sit down with social media strategist Jaiden Hamilton to talk about what's really working right now on social. We cover everything from the power of trial reels and experimenting with your content, to drawing personal boundaries online and how Threads is shifting the way we show up. Whether you're deep in the content game or just trying to keep up, this episode will make you feel seen—and give you some ideas to try this week.Follow Jaiden: https://www.instagram.com/theravesocial/?hl=enFree Meme Masterclass: https://stan.store/theravesocial/p/magical-memes-masterclass?fbclid=PAZXh0bgNhZW0CMTEAAadPHkhTi5KvGVs5dznte-1EMX1KArQy_hhkn1UNotnIEQRKRcWyhaSa1anhPg_aem_io0zstXymEOpxYpR615WmwThe Art of Soft Selling Guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling

In this Tactical Tuesday episode, Sam and Vivien dive deeper into the evolution of email deliverability and the importance of building genuine relationships in recruitment — through better content. They emphasize the need for recruiters to move away from checking boxes and instead focus on personal connections, networking, and understanding industry trends. The takeaways? More strategy, more intention. Less doing things just to do them. Chapters:00:00 - This week on Tactical Tuesday: Elevating recruiter outreach02:30 - Maximizing impact: The optimal length for recruiter outreach03:45 - Essential tips for recruiter content that drives candidate engagement05:20 - Beyond the job spec: Using valuable content for strategic talent attraction09:28 - Boost email deliverability: Critical words recruiters must avoid to beat spam filters12:56 - Final thoughts: Proactive strategies to elevate your recruitment resultsExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

Hearing the right kind of content - it doesn't just inform you—it reforms you. It clears the mind, purifies the intelligence and equips you to easily withstand all sorts of changes, difficulties and discrepancies. Drawing from yogic wisdom and Bhaktivedanta Swami's piercing commentary, this episode explores how real transformation begins with sound. Key Highlights: •⁠  ⁠Why gossip and news media ruin your day •⁠  ⁠How sacred sound rewires the mind to reject lower pleasures without repression •⁠  ⁠From anxiety to equanimity: how a shift in hearing shifts everything •⁠  ⁠Stoic meets yogi: focus on how we respond to the world •⁠  ⁠Bhaktivedanta Swami's formula for facing hardship with unwavering peace

Hearing the right kind of content - it doesn't just inform you—it reforms you. It clears the mind, purifies the intelligence and equips you to easily withstand all sorts of changes, difficulties and discrepancies. Drawing from yogic wisdom and Bhaktivedanta Swami's piercing commentary, this episode explores how real transformation begins with sound. Key Highlights: •⁠  ⁠Why gossip and news media ruin your day •⁠  ⁠How sacred sound rewires the mind to reject lower pleasures without repression •⁠  ⁠From anxiety to equanimity: how a shift in hearing shifts everything •⁠  ⁠Stoic meets yogi: focus on how we respond to the world •⁠  ⁠Bhaktivedanta Swami's formula for facing hardship with unwavering peace

Your brand's best content ideas aren't going to be found while scrolling for inspiration on your feed...They're in your real life.In this episode, I'm breaking down:Why “scrolling for inspiration” is actually code for “send help, I'm spiraling into comparison”How copying what's already out there makes your brand forgettableThe psychology behind content that actually connects—and convertsWhy lived experiences turn into the most you content ever

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches.  Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles.  The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify. Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0 Topics discussed in this episode: Why influencer marketing is no longer just paid or organic – it's both. How whitelisting influencers in ads boosts performance. What makes UGC scalable and impactful in paid campaigns. Why clear, focused briefs lead to better content. How to find the right creators based on your goals. Why TikTok Shop changes the game for product discovery. How gifting filters top influencers with low risk. Why TikTok content can spike Amazon sales indirectly. What to pay influencers – pricing models that work. Why channel diversification is key to brand survival. Links & Resources Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0 Website: https://insense.pro/ LinkedIn: https://www.linkedin.com/in/danil-saliukov/ X/Twitter: https://x.com/DanilSalukov Get access to more free resources by visiting the show notes athttps://tinyurl.com/yt3jvj4j MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Knowing your content intentions will help you create content that drives your audience to take the actions you want them to.Two episodes ago, I shared about Content Angles, this is the step that comes before them. Once you know your content intentions, using angles becomes a no-brainer. To get a deeper understanding of the CLIP framework, check out the private podcast, Upcycle your Content: fellyday.kit.com/leadmagCome find me on:⁠⁠⁠Fellyday.com⁠⁠/Services⁠⁠⁠⁠threads.net/@fellyday⁠⁠

A technique for our work found in an incredible moment between John Mulaney and David Letterman. This is a solo episode from me to share something you can apply to your work right away to become a stronger storyteller, to differentiate your message, and to generally compete on the impact of your ideas NOT the volume of your marketing.***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comExplore my services: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify  

❤️ Join us as a supporter on BUY ME A COFFEE and let's reach 100 episodes together!Do you love learning español with this show? If so, now's your chance to be the HERO of Speaking Spanish for Beginners!

Business owner creating your own content? It is time consuming, overwhelming and sometimes just not fun. I get it. Let me help you with intentional content in less time for more impact. How does that sound? Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week nine - get ready, it is going to be a wild ride! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠⁠⁠ GET THE FREE CONTENT AUDIO GUIDE HERE KEY EPISODE TAKEAWAYS

IGNITE DETAILS HEREReady to scale your business to consistent $5k months? Start here. 1. Follow me on Instagram to stay up to date on freebies, offers and more. Click here to connect on Instagram. 2. Sales SURGE Click here to grab Sales Surge which has everything you need to go from waking up and wondering what to post for the day to knowing EXACTLY what to post every day to create sales in your business. 3. Want to work together? Send me a DM on Instagram and let's chat.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why you lurking on social media in 2025 can help you improve the effectiveness of your and your law firm's content marketing and thought leadership marketing efforts.+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Learn which AI tools I'm using in 2025 for YouTube! ******

This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. Key Takeaways In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation. You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing. More About Kate Bradley Chernis: Connect with Kate on LinkedIn - linkedin.com/in/katebradley/ Visit Lately AI - lately.ai/ Subscribe to see Lately on Youtube - youtube.com/LatelyAI Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this episode Real Estate Video Coach Kim Rittberg talks about how to use AI to create the best content to grow your real estate business. Kim also talks about how AI can hurt your business if not used correctly and how to avoid that. If you'd prefer to watch this interview, click here to view on YouTube!  Get your seat for our first ever Live Event The Blueprint to Become A Top Agent In 2025 here. To grab Kim's free download “5 Videos Every Agent Needs to Sell More Homes” - click here. Follow Kim on Instagram. Subscribe to Kim on YouTube. Listen to Kim's 5 minute mini-master classes on marketing every Friday on The Exit Interview with Kim Rittberg podcast. This episode is brought to you by Real Geeks.

The 2025 Content Formula To Remember is “Consumption+Conversations= Conversions” along with understanding how to use the “Content Matrix”.         In today's discussion we share “How To Be a Better Content Marketer in 2025 + Our XMas Gift To You”.   Make sure you have your note pads or apps out and listen to the full episode.   Keep taking action, pursuing personal excellence, and impacting lives!   In This Episode, we discuss: 2 Mindset Shifts For Content Marketing in 2025 How To Use The Content Matrix 30 Day Free Calendar on us   Follow Us: Instagram YouTube Attention: Icon Meals is offering 40% off your first order for Dynamic Lifestyle Podcast Listeners!   See all the delicious Meals and Goodies they have HERE  and use the Code: FITPROS when you checkout.     Attention Health Professionals & Coaches: "FREE 30 Day Conversation Starter Content Calendar”  See HERE   Attention Health Professionals & Coaches: "FREE Online Health Coaching Biz Scan + a 15 Min Business Consult”  See HERE   Free Online Workshop:   How driven health pro's/coaches break the chains of the brick and mortar and build an online health coaching business so they can create more impact, time freedom, and income   Watch Here   See the full Show Notes to this episode here: https://www.liveadynamiclifestyle.com/podcast/how-to-be-a-better-content-marketer-in-2025-our-xmas-gift-to-you/  

The world is drowning in content—most of it bad. So when a creator is doing something different, something that really stands out and challenges the rest of us to up our game, we pay attention. That's why Content Strategist Heather Parady is our guest for the 426th episode of The Copywriter Club Podcast. Heather shared her unique approach to content creation and lays out a roadmap for anyone else who wants to up their content game. Click the play button below, or scroll down for a full transcript.   Stuff we mentioned to check out: The Copywriter Accelerator Fast Track Save the Cat by Blake Snyder Heather's Website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  Content is everywhere. Almost every business knows that content is one avenue that helps prospects discover and connect with them. I'm not telling you anything new here, most copywriters work with clients who need this kind of content whether it's on social media, regular emails, videos, workshop and webinar content. We even use it ourselves. So when I discover someone who is making cotent that stands out or is even a little bit different, I pay attention. And today's guest on The Copywriter Club Podcast fits that description. Hi I'm Rob Marsh and today I'm speaking with Content Strategist, Heather Parady. I've been watching Heather's content for a while now and I am impressed. She connects ideas from interviews and books and all kinds of other sources to create short video content that grabs attention and teaches with a story, almost always gives me something to think about. This is one of my favorite interviews this year and I think you're not only going to enjoy it, but you'll have a bunch of takeaways to apply to your own business and content creation. Before we jump in, as we wrap up the year I need to let you know that The Copywriter Accelerator as it is today is going away forever. This is the proven business building program used by hundreds of copywriters to start and grow their businesses. And I guarantee it will work for you too. But to get the eight modules, eight blueprints, the bonuses and the coaching calls that go along with it… you need to opt in now. And if you decide to join the Accelerator now, you'll get absolutely free, the program I am working on behind the scenes that will replace it. I don't even have a name for the new thing, just know that it will be worth it. And if you don't agree, you'll get your money back. Go to thecopywriterclub.com/fasttrack for details now. And with that, let's go to our interview with Heather Parady. Heather, welcome to the podcast. I, I'm thrilled to be here. You know, as we were just talking before we started recording, I'm a big fan of yours. I would love to start with your story and how you got to where you are building this list, this following that you have, you know, video producer, all of the things. Yeah. How did you get there? Heather Parady: Well, first of all, thanks for having me on. I was listening to your show and I'm just really impressed with the quality of guests and the topics and how thorough you guys are and professional. It's just really, really valuable, valuable show that I look forward to continually listening to now. I was a therapist, you know, I went to school to sit in rooms with people and hear their problems and sort it out. psychology of trying to figure out why we are the way that we are. And I've always been kind of like a helper. You know, I think through and through, that's really who I am. So it's funny because a lot of people are kind of coming to me for like the media side of stuff. They're like, video editing and all this stuff. And I'm like, that's something that I'm learning how to do. It's not something that I've been doing all along. What I've been doing all along is sitting with people and reading books on Adler and Carl Jung and stuff like that.

Discover how I've learned, grown, and embraced change to make a powerful comeback with content. In this heartfelt episode, I share my journey of self-improvement, the lessons I've learned, and my renewed commitment to creating consistent and meaningful content. Whether you're a longtime listener or just discovering my channel, join me on this exciting new chapter as I dive into fresh ideas, better insights, and a stronger connection with you all. Don't forget to follow for more content coming your way every week! By the way, I'm hosting a 2-day live virtual workshop December 10 & 11th from 10am - 2pm EST. I'm giving away all my secrets to building a 6-figure coaching business. Get your ticket now using this link: https://masteryourcoaching.co/backstage-earlybird

Chris Kim, also known as "ckimcreatives" is a cinematographer, videographer, and photographer based in Austin, Texas. He specializes in shooting creative content for brands, events, and other creators. He's worked with brands such as Switchback, Lululemon, SuperCoffee, ROKA, Kane Footwear, Nike, CUTS, and many more. In this episode, we talk about Chris' journey to becoming fully self-employed as a content creator, how to find clients for a business, his process for creating content for brands, tips and tricks for other content creators, how to balance life with work and fitness, and so much more. FOLLOW THE PODCAST: https://podcasters.spotify.com/pod/show/jeremy-miller80 SPONSORS: - Switchback Electrolytes: ⁠https://bit.ly/47Kyiyc - 2Before Endurance Powder: ⁠⁠https://2before.com/jeremy-podcast ⁠Save $10 with code JMILLER FOLLOW CHRIS - Instagram: https://www.instagram.com/ckimcreatives/ - Website: https://www.ckimcreatives.com FOLLOW JEREMY: - Instagram: https://www.instagram.com/jeremymille.r/ - YouTube: https://www.youtube.com/@jeremy.miller - Website: https://www.jeremymiller.io/ TIMESTAMPS 00:00:00 Intro 00:01:20 Switchback [AD] 00:03:00 2Before [AD] 00:04:20 Working with Brands 00:11:00 Becoming Fully Self-Employed 00:20:00 Moving to a New City & Knowing Nobody 00:23:00 Finding Clients for a New Business 00:26:30 Working with Matt Choi 00:29:30 Delivering Content FAST 00:34:00 Advice to Do Content Full-Time 00:47:00 How to Balance Work, Relationships, and Health 00:55:00 Process for Creating Content 01:09:00 Getting into Content Creation 01:16:00 Biggest Inspirations 01:22:00 Avoiding Burnout as a Creator 01:26:00 Bucket List Projects for Chris 01:37:00 Future Predictions for Social Media 01:42:00 How AI Will Affect Content 01:47:00 Last Words --- Support this podcast: https://podcasters.spotify.com/pod/show/jeremy-miller80/support

In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it. I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life. You can get a complete shot list here if this is helpful to you! Resources: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator?    Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.   Disc  This show is produced by Ben Alleman, editing by Kiara Ramirez

How can businesses use the power of AI while keeping their human expertise front and center? In this episode of Leader Generation, Tessa Burg chats with Shaheen Samavati to explore how AI is changing global content creation.  Shaheen shares her experiences with integrating AI tools—like ChatGPT and custom GPTs—into workflows without sacrificing creativity or cultural relevance. Whether you're curious about using AI to enhance your content or balancing automation and human touch, this episode is for you. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done. About Shaheen Samavati: Shaheen Samavati is the Co-Founder and CEO of VeraContent, an agency that manages localized content marketing channels for international brands across key European markets. After starting her career as a journalist in the US, she moved to Spain in 2010, where she completed an MBA at IE Business School, worked in corporate communication, and formed part of the founding team of real estate startup Spotahome before launching VeraContent in 2016. Today, she oversees a talented team that creates and localizes content for blogs, social media pages, and other marketing channels in Europe and beyond. Get in touch at shaheen@veracontent.com or LinkedIn.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments. Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.

In this episode of Create Like the Greats, Ross shares an engaging conversation from his appearance on The Copywriter Club Podcast with Rob Marsh. They explore how content creation is evolving, especially in light of new technologies, and discuss what this means for writers moving forward. The episode dives into the importance of storytelling, the shifting role of content marketers, and practical strategies for making the most of your content. Ross emphasizes the importance of balancing technology with human creativity and strategic thinking in the ever-changing world of content marketing. Key Takeaways and Insights: 1.  The Power of Storytelling and Curiosity Ross emphasizes how storytelling, fueled by curiosity, is key to creating content that resonates. By staying curious and always seeking to learn, writers can craft compelling narratives that capture attention and engage audiences, making their content memorable and impactful. 2. The Rise of AI and Its Impact on Content While AI has allowed for the creation of vast amounts of content, it has also flooded the internet with low-quality and generic articles. Ross highlighted the need for human intervention to elevate the quality of AI-generated content. Great copywriters, content marketers, and writers in general possess unique insights, creativity, and strategic thinking that AI cannot replicate. 3. Evolving Role of Content Marketers Content marketing is not just about producing content; it's about ensuring that content reaches and resonates with the right audience. Ross discusses the need for content marketers to take a broader view, integrating both creation and marketing strategies to maximize the impact of their work. 4. Maximizing the Lifespan of Content Ross shares the importance of getting the most out of your content by resharing and repurposing it over time. By keeping valuable content in circulation and updating it as needed, businesses can maintain engagement and drive traffic without constantly needing to create new material. This strategy helps to extend the life and effectiveness of existing content. Resources: Create Once, Distribute Forever - https://rosssimmonds.com/book/ The Copywriter Club - https://thecopywriterclub.com/podcast/ —

Son of a motherless goat.  The time I was trapped on top of a mountain in a lightning storm. When I got bucked off in the middle of a cornfield. Operation baby donkey rescue. What do these things have in common? They are all stories that I could use to write great content, ultimately ranking higher on Google and connecting with my audience more.  But HOW do you come up with good stories, and stories that you can utilize in your content without boring people to tears or getting so sidetracked that they miss the point? In today's podcast, I'm dropping my 5 best tips for coming up with great (and true) stories for better content and more connection with your people- EVEN IF you're not a naturally great storyteller.    Learn how to rank higher on Google and generate consistent leads with SEO inside  The Organic Marketing Framework    Book Your SEO and Keywords Strategy Call   SEO Cheat Sheet Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com  

Submit your question to the show! Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I'm sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I've found to mastering content creation as a business owner![This episode is a re-run. It originally aired as episode 65 on May 29, 2023]If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!Join Now >>In This Episode You'll:Explore the power of content marketing.Find your own way to master content creation.Learn 5 tips for creating content with ease.Find it quickly:0:29 - Mastering Content Creation3:32 - Tip 1: Use a Content Writing or Outline Template6:04 - Tip 2: Think About the Type of Content YOU Consume7:37 - Tip 3: Add Your Own Insight8:55 - Tip 4: Become a Student of the Platform You are Building Content On11:11 - Tip 5: Add Images, Stats, and Enrichment to the ContentMentioned in This Episode:Episode 4: Affiliate MarketingEpisode 33: Content MarketingMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITECALLED TO BOTH COMMUNITY Read the full show notes from today's episode HERE.CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

In this episode, Eric shares with us how to effectively tailor marketing messaging, why it's important to push the boundaries of content design, and leveraging tools like ChatGPT for brainstorming ideas. Eric also talks about why fighting pieces of collateral to get to the point is often done in vain and his approach to creating better content. Key Takeaways:Balance products and personas: You need to adeptly balance different products, verticals, and personas to create a cohesive marketing strategy. Segmenting your audience based on their product install base allows you to tailor your messaging and approach more effectively, fostering stronger connections and driving better results.Be innovative with design: Emphasize innovative and boundary-pushing design in your content. Think of new ways to deliver your message and make your content stand out from the competition. Creativity in design can significantly enhance your brand's appeal and memorability.AI is a tool - use it: Use tools like Chat GPT for brainstorming ideas. AI can help you generate creative concepts and refine your strategies, making your campaigns more dynamic and innovative.Quote: “I think the design is so important, and as someone who, I run the marketing team here, I'm personally probably on a lot of sales lists and distributions. I get hit up constantly by SDRs who are sending me things.  If it doesn't look good, I'm not going to open it. I don't really care what it is. Like I'm so busy drifting between emails and Slacks and meetings. And then, my personal life as well, that if it's not designed in a compelling, intuitive way, I'm not going to fight with a piece of collateral to get to the point. And so I think we have really tripled down on brand, visual identity, how the different pieces of our story come together…But when you're getting into thought leadership, I think the era of attaching a PDF or a static white paper, one pager, like those are so long gone. And I think in an industry that is a bit old school as well, I think standing out as a more dynamic marketing function where we're putting out pieces of collateral that not only does the user want to read the insight because the data we have is so unique to us, no one else is putting out content that looks like ours does.” Episode Timestamps: *(03:57) - Trust Tree: It's all about balance*(16:20) - The Playbook: The data is the hook*(41:56) - The Dust Up: Approaching product launches thoughtfully*(44:02) - Eric's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. Links:Connect with Ian on LinkedInConnect with Eric on LinkedInLearn more about VTSLearn more about Caspian Studios

What is good content? How is A.I. impacting the creation of content? And what are the opportunities for content writers in the near future? All good questions that we didn't have answers to. Until we invited Ross Simmons to join us for the 402nd episode of The Copywriter Club Podcast. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Create Once, Distribute Forever by Ross Simmonds The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Before we jump into this episode, I just want to give you a quick heads up that The Copywriter Accelerator will be opening up for the one and only time this year… at the end of August. I won't share any details at the moment, you can find out more when you visit thecopywriterclub.com/waitlist. Over the past decade, written content has become a critical marketing component for tens of thousands of organizations looking to get attention online. That content takes a lot of different forms from articles and blog posts to case studies, lead magnets, white papers and other written assets used to attract and keep the attention of readers. But what makes good content? How is AI impacting content writers today? And how do you ensure that you clients see content as an investment that pays off, rather than a cost that they need to cut? Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And for today's episode of The Copywriter Club Podcast, I talked with content writer and founder of the content agency Foundation Marketing, Ross Simmonds. Ross got his start writing about fantasy football in high school and has been recognized as a top marketer by publications like BuzzSumo and SEMrush. His work has been featured in dozens of publications including Forbes, HuffingtonPost and CBC. Ross answered those questions I just posed and a lot more. This interview opened my eyes to several new opportunities and I think you're going to like it. But before we jump in with Ross… We have a new gift for you as a listener to The Copywriter Club Podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sized guide that will inspire you as you look for ways to attract the right clients to your business. It's a bit like having a couple dozen of the best copywriters in your pocket advising you on how to find your next client. To get your copy, visit thecopywriterclub.com/pocket and download this new guide. And with that, let's go to our interview with Ross Simmonds. Rob Marsh: Ross, welcome to the podcast. You are one of the people that I have had on my list for a long time, and have been wanting to talk to you. We've had a little trouble connecting the last couple of months. You've had some travel and lots of stuff going on. But let's start out the way that we like to here on the podcast. And that is, tell us about your story. How did you become a content marketer and now ultimately founder of Foundation Content Marketing Agency? Ross Simmonds: Yeah, Rob, thanks for having me on. I'm excited for this conversation. I'll take people back into time a little bit. So I've always had a passion for writing and for creating things from the time I was a young kid. When I was a young kid, I fell into that whole meme and being obsessed with the Roman Empire. And I was writing books about what the Roman Empire must have been like. And I was doing that probably when I was like 10 years old. So early on, I was creating and writing chapter books and stuff like that. As time went on, I continued to be passionate about writing and creating.  And in university, I ran a fantasy football blog. And I was writing every single day about fantasy sports and how I thought people should adjust their strategies in the wo...

CURIOSITY CREATES GREAT INTERVIEWS Do you ever wonder why your podcast isn't growing? Why you aren't attracting more listeners? It could be your own level of curiosity. We all want more listeners to our show. Yet we struggle to grow. How great would it be if you were the kind of magnetic host who draws people to you and has the ability to influence that audience to take action? You can become that known influencer in your space. It begins with becoming unique and standing out from everyone else in your niche. AUDIENCE EXPLOSION BLUEPRINT Before we dive into your curiosity, come join us for the Audience Explosion Blueprint Workshop to build your strategy and grow your audience. By the end of this 3-Day Audience Explosion Blueprint Workshop, you will have a clear, step-by-step blueprint to grow your audience. You will begin taking the steps necessary to attract your ideal clients. This workshop is designed to help you lay the foundation to be known as an influencer and respected authority in your niche. We roll up our sleeves and build your strategy over three powerful days July 19-21. Get the full details at www.PodcastTalentCoach.com/audience. BECOME UNIQUE To become a unique podcast host, you need to embrace your curiosity. It is the most important trait when it comes to creating unique content. Some of the best hosts are highly curious about everything. This creates great interviews, conversations and content. Curiosity will take you to places few others will go, because your curiosity is unlike any other's curiosity. As you hone your curiosity, you will start asking better questions and be able to think on your feet. It is like any other skill you have. When you use your curiosity during interviews, you only need a couple really good questions. Your curiosity will help you create a powerful conversation by listening as asking solid follow up questions rather than following a list. HOWARD STERN'S CURIOSITY Let me give you an example of curiosity during an interview. Howard Stern was interviewing Billy Joel. During the conversation, Howard starts with a question and then just follows his curiosity. Listen to Howard navigate this discussion. He asked questions like... "Was this a tough song to write?" "What were you thinking?" "Did you know this piece, the mood of this music feels like a heartbreak?" "This was a woman that broke up with you?" "Why didn't it work out?" "Then words come out? How does it go?" "Is that a word you would write down sometime?" He actually gets into the story of the woman. It was Elle MacPherson. But, that's a story for another time. Howard asks the natural follow up questions his listeners would ask. That's what makes him a great interviewer. STAY CURIOUS There are a few things you can do to enhance your curiosity skills. First, ask questions. Ask questions about everything. When we were little and we asked "why" about everything, we would drive our parents up a wall. Find the courage to ask those questions again. Next, follow up the question with another "why". Just like kids, follow your curiosity with more questions. Usually the sixth or seventh why will yield gold. One of the keys to curiosity is listening. When you actively listen, you'll hear things others will miss. Be sure to take notes. When you find something that piques your curiosity, write it down. Learn more about it. Others will typically be interested in the things that interest you. Use these notes to create great content. Finally, don't be a know-it-all. You don't have to know everything or always be right. Instead, be curious. Truly seek to learn and understand. FOLLOW THE QUESTIONS Curiosity begins with asking questions. Challenge yourself to ask questions about the world around you. It is easy to ask questions about things you don't know. Push yourself to ask questions about the things you know. Asking these questions will really improve your curiosity. Use questions that start with, "What if..." or "I wonder..." If you want different answers, ask different questions. Interact with other curious people and people that know more than you. To get started, make a list of things that pique your interest. What would you like to know more about. Then, research those things when you have a few minutes. Instead of playing Candy Crush or some other pointless game on your phone, go down a rabbit hole chasing your curiosity. THE BENEFITS OF CURIOSITY Curiosity comes with many benefits. First, curiosity drives relationships. Your curiosity about others demonstrates you have a genuine interest in them. It deepen the relationship. Next, curiosity breeds creativity. This is where you become unique and an original show host unlike any other. Curiosity will disrupt stagnation. Being curious will foster change and action. When you are asking questions, new ideas form and move you in a different direction. It creates momentum. Our curiosity build relationships by showing people we are interested in them and what makes them tick. We appreciate how they are different and unique in their own right. Finally, curiosity helps us learn new things and grow as a person. PODCAST CURIOSITY With your interviews, your curiosity will get your guests to tell you things they've never told anyone. When you let your curiosity drive the interview, your guest will enjoy telling stories that are different than any other interview they've given. At the end of interviews, I've had guest tell me they talked about things they've never talked about on an interview. We went down paths they don't typically travel. To improve your curiosity, you need to practice. Slow down and ask questions. Just like any skill, you won't be perfect when you begin. It will take time. Just stick with it. Great podcast hosts are curious. Begin refining your curiosity skills this week.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

We get it!  Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the current mindset around Virtual Assistants (and why this has to CHANGE!). -> Why looking for a “unicorn” VA who can do all the things is being unrealistic (and what you need to do instead). -> How to get yourself out of the weeds when it comes to scheduling your content and set your VA up for success instead. -> What a busy HR Business Owner found was the KEY to a successful relationship with her VA. -> The biggest mistake MOST people make when hiring a Virtual Assistant. -> What “creative” work to outsource to your VA and what to keep to yourself. -> How and when to build in approval steps that keep things streamlined but also ensure the quality of your content is maintained. -> Why you might want to consider having the person who schedules your content also be the person to REPORT on that content. -> Why you've likely struggled with VAs in the past (and the one simple thing you can do to change that). -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick -> EP 237 - How & When to Hire a Copywriter with Belinda Weaver -> Kristy-Lee Billet - People Powered HR -> Shandra Moran - The Transit Lounge -> Virginia Wells - WellSorted -> Gillian Erskine - Forte School of Music -> Greg Jenkins - MonkeyPod Marketing

This episode is brought to you by BioPro. As someone who's danced the tightrope between the solitude of an introvert and the spotlight of content creation, Matt Choi knows these intricacies all too well. Matt has gone from the athletic adrenaline of football fields to the hustle of a personal trainer, and now, he is navigating the ever-evolving digital landscape. In this episode, Matt Choi, shares how he went from being a D1 football player to pounding the pavement across South Korea and every marathon he can find in between it all! Matt's stories are a testament to resilience and the art of living fully in the moment. Follow Matt @mattchoi_6 Follow Chase @chase_chewning ----- In this episode, we discuss... (00:00) Personal Trainer and Content Creator's Journey (12:04) Finding Balance and Personal Fulfillment (16:22) Chase's Personal Experience with BioPro (29:01) Perseverance and Self-Acceptance in Challenging Goals (31:47) Embracing Change and Overcoming Failure (38:24) Overcoming Weaknesses and Pushing Through Challenges (49:42) The Rise of Running and Community (54:14) Finding Growth and Pushing Limits ----- Episode resources: Save 10% on BioPro with code EVERFORWARD Watch and subscribe on YouTube

I've said it for years now .. Brand is built on social! So if you're trying to grow your personal brand or a business, one of the best things you can do is level up your content creation. On today's episode of the GaryVee Audio Experience, I'm sharing a video that I believe will provide some actionable steps for you to make better content this year. ENJOY! THINGS I TALK ABOUT: Perspectives on Social Media Regular Content Posting Balancing Content Quality and Quantity Content's Role in Sales Cultural Relevance and Adaptability Understanding Consumer Behavior The Benefit of self-awareness when making content --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

In this episode, Sean talks about a book that is the cheat code for creating better content! ****** (Free Online Class) Learn the one YouTube strategy that gets me 122,490 views per day here ➡️ http://ThinkMasterclass.comThis video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.