Podcasts about original content

This week's episode has a real Summer Friday feel, as Jordan, Darrell, and Anthony discuss the big shows Darrell *isn't* watching, the video games we've been playing, the final season of "You," the Hollywood satire of "The Studio," and anything else that crosses our minds.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro2:41 What Darrell isn't watching7:53 Video game roundup15:09 You discussion22:21 Andor discussion24:23 The Studio discussion32:15 Pure chaos

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Andrew Yaffe is the CEO of Dude Perfect. Prior to joining Dude Perfect, he served as Executive Vice President, Head of Social, Digital and Original Content at the NBA, leading the department responsible for all video, editorial, and documentary content produced and distributed by the NBA.  We dive into the evolution of content strategy, how vertical video, AI-driven editing, and fan-driven content are reshaping how people consume sports and entertainment. We also talk about the massive shift toward family-friendly entertainment, why authenticity matters more than ever in building a trusted brand, and how Dude Perfect is capitalizing on a deep relationship with its audience to expand into products, experiences, and live events. We also cover: - Why YouTube dominates digital content consumption and how Dude Perfect leverages it - How user-generated and behind-the-scenes content outperforms traditional highlights - The growth of Dude Perfect's live shows and the company's focus on family-first experiences - Building long-term brand equity without sacrificing core values - How the next wave of growth will come from new talent, products, and experiences under the Dude Perfect umbrella This conversation offers a behind-the-scenes look at how one of the most iconic creator-led brands is thinking about the next decade of growth—and why the future of entertainment looks a lot more personal, community-driven, and mission-focused. We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Topics: (00:00:00) - Intro (00:02:55) - Andrew's career in the NBA: Starting as a Ticket Pricing Analyst and becoming the EVP of Content (00:07:54) - How “Content” has evolved in the past 5 years (00:13:50) - The NBA vs. NBA China (00:14:37) - Content distribution strategies (00:16:20) - Are professional sports audiences declining? (00:19:46) - Becoming CEO of Dude Perfect (00:23:23) - How do you filter opportunities for the brand? (00:28:37) - Battling the algorithm: Family content (00:30:39) - Cultural differences between Dude Perfect and the NBA (00:33:54) - Who's coming up with content ideas at this stage of the brand? (00:38:21) - The Gravity of YouTube (00:41:51) - What kind of production goes into a typical Dude Perfect video? (00:44:20) - What does working with YouTube look like when you have 62 million subscribers? (00:47:05) - What types of data matter at Dude Perfect? (00:52:01) - What is the target market for Dude Perfect? (00:54:09) - Should we be encouraging our kids to be content creators? (00:57:24) - What are the primary revenue streams? (00:59:15) - Why do the live shows perform so well with audiences? (01:00:12) - Are there plans for more “Dudes”? (01:01:37) - Does the brand's growth mean taking audiences away from professional sports? (01:03:22) - Does the audience age out? (01:04:39) - Is there one metric that matters more than anything else? (01:06:04) - What does this brand look like in 5 years? Links: Dude Perfect - https://dudeperfect.com/ Support our Sponsors Ramp: https://ramp.com/fort BetterPitch: https://betterpitch.com/ Fort: https://bit.ly/FortCompanies Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/ Chris on Social Media: The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast Instagram: https://www.instagram.com/thefortpodcast LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

This week, Jordan and Anthony review the Thailand-focused third season of "The White Lotus."If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:25 White Lotus Season 3 review17:32 White Lotus Season 3 spoiler discussion

This week, Jordan, Darrell, and Anthony review the long-awaited second season of "Severance."if you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:25 Severance Season 217:58 Severance Season 2 spoiler discussion

Welcome to the Visual Storytelling podcast. Let's discuss how to effectively implement the solutions discussed in the previous episode.In the first and second episodes of this series (series 8 episodes 9 and 10) I discussed the following challenges that business face with respect to their photography.• Brand Consistency • Quality & Professionalism • Product Photography • Headshots & Team Photos • Event Photography • Social Media Content • Lighting & Composition • Stock Photos vs. Original Content • Copyright & Usage Rights • Editing & Retouching • Budget Constraints • Time Management • Website Optimisation • Seasonal & Promotional Shoots; and• Authenticity & Storytelling In this episode we going to advance onto how you can effectively implement the solutions discussed in the previous episode, which is achieved through businesses taking a strategic approach to photography by developing a plan, leveraging available resources, and integrating photography into their overall marketing strategy. If you've enjoyed this podcast, and would like to listen to more topics, just like this one, then why not consider following the Visual Storytelling Podcast, so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. Until next time, Be Creative. Be Inspired. Be You.https://linktr.ee/garyfernonSocial HandlesThreads - @GaryFernonX - @GaryFernonLi - https://www.linkedin.com/in/gary-fernon/YT - https://www.youtube.com/garyfernon

This week, Jordan, Darrell, and Anthony discuss the latest season of Love Is Blind Season 8, Severance Season 2, and the new Hulu show Paradise.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro1:43 Love is Blind Season 8 discussion discussion11:34 Severance Season 2 discussion25:11 Paradise Season 1 review (spoilers for the premise)

This week, Jordan, Darrell, and Anthony review the Apple TV+ romance horror action movie (oh no, not another one) "The Gorge" and then offer a few more thoughts on "Silo" Season 2.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:25 The Gorge review17:25 The Gorge spoiler discussion46:03 Silo Season 2 spoiler discussion

Start a Podcast Anywhere and Build a Loyal Audiance. Admiral's Almanac Live with Kerry Brett: Starting and Growing Your Podcast In this unique episode of the Admiral's Almanac, Rear Admiral Garry Hall teams up with photographer, author, and podcaster Kerry Brett, author of 'Shot at Love'. Recorded live at Creative Con 2025, they share insights on starting a podcast anywhere, building a loyal audience, and leveraging basic tools for high-quality audio. Kerry opens up about her transition from celebrity photographer to online dating coach, while Admiral Hall discusses his own podcasting journey and leadership lessons from his distinguished military career. Whether you're a budding podcaster or an experienced content creator, this episode offers valuable tips, personal stories, and actionable advice. 00:00 Introduction to the Episode 00:34 Kerry Brett's Journey and Expertise 01:40 The Intersection of Photography and Online Dating 02:48 Kerry's Success Story and Book Inspiration 04:11 Podcasting at Creative Con 2025 04:45 Starting a Podcast: Tips and Tools 07:03 Building a Loyal Audience 08:09 Overcoming Podcasting Challenges 10:47 Engaging with Guests and Listeners 12:14 Technical Tips for Podcasting 22:36 Creating Unique and Original Content 24:14 Connecting with Guests: The Art of Quick Rapport 24:46 Developing Your Interview and Listening Skills 25:50 The Power of Relatability in Interviews 26:48 Embracing Flaws: The Secret Sauce of Success 28:17 Choosing the Right Podcast Category and Logo 29:15 Metrics and Success in Podcasting 30:50 Launching Your Podcast: Tips and Setbacks 37:20 Creative Process and Overcoming Setbacks 42:08 Monetizing Your Podcast and Final Thoughts  

This week, we review the second season of the dystopian thriller "Silo" on Apple TV+.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:26 Silo Season 2 review31:27 Silo Season 2 spoiler discussion

Fri, 14 Feb 2025 21:37:27 +0000 https://podcast552923.podigee.io/346-new-episode 85141e934e704022bffc362105d1d1b8 In diesem Jahr werden Originalinhalte für Google besonders wichtig sein. Zudem gibt es Anzeichen dafür, dass zumindest manche KI-Bilder in letzter Zeit weniger Suche-Traffic erhalten. Originalinhalte sind schon immer wichtig für den Erfolg in der Google Suche. In diesem Jahr könnte ihre Bedeutung weiter ansteigen - zumindest lässt sich das aus einer Aussage von Gary Illyes herauslesen. Es gibt Beobachtungen, dass Websites mit KI-Bildern in letzter Zeit weniger Traffic aus der Google Bildersuche erhalten. Ist die Produktion von Bildern per KI aus SEO-Sicht problematisch? Google hat zuletzt für manche Business Profiles aufgrund eines Problems weniger Reviews angezeigt. Das Problem soll inzwischen behoben sein. Zumindest einzelne Websites, die zuletzt von Google in Deutschland wegen Site Reputation Abuse mit einer manuellen Maßnahme belegt worden waren, sind wieder in die Suchergebnisse zurückgekehrt. Nach einer aktuellen Studie erhalten manche Websites schon mehr Traffic aus ChatGPT als von Google. full In diesem Jahr werden Originalinhalte für Google besonders wichtig sein. Zudem gibt es Anzeichen dafür, dass zumindest manche KI-Bilder in letzter Zeit weniger Suche-Traffic erhalten. no

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga are joined by special co-host and Shoptalk and Groceryshop's VP of Original Content and Strategy Ben Miller. In this clip, the group discusses: The Impact Walmart's Same-Day RX Delivery Will Have On The Healthcare Landscape For the full episode head here: https://youtu.be/ySon4C9S-hQ

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga are joined by special co-host and Shoptalk and Groceryshop's VP of Original Content and Strategy Ben Miller. In this clip, the group discusses: What We Should Make Of IKEA's Secondhand Marketplace For the full episode head here: https://youtu.be/ySon4C9S-hQ

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga are joined by special co-host and Shoptalk and Groceryshop's VP of Original Content and Strategy Ben Miller. In this clip, the group discusses: The Pros Or Cons of Clinics Inside Of Retail Stores For the full episode head here: https://youtu.be/ySon4C9S-hQ

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga are joined by special co-host and Shoptalk and Groceryshop's VP of Original Content and Strategy Ben Miller. In this clip, the group discusses: The New CVS App And What It It Means For Customers For the full episode head here: https://youtu.be/ySon4C9S-hQ

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga are joined by special co-host and Shoptalk and Groceryshop's VP of Original Content and Strategy Ben Miller. In this clip, the group discusses: If The Third Time's The Charm For Buybuy Baby For the full episode head here: https://youtu.be/ySon4C9S-hQ

In the latest edition of Omni Talk's Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga are joined by special co-host and Shoptalk and Groceryshop's VP of Original Content and Strategy Ben Miller. In this clip, the group discusses: A Suitcase Full Of Sunshine Lightning Round For the full episode head here: https://youtu.be/ySon4C9S-hQ

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, and Scratch Event DJs, Shoptalk's VP of Original Content & Strategy, Ben Miller, joined Chris and Anne to discuss: - CVS Health's new app rollout - Beyond buying back BuyBuy Baby - Walgreens' plans to close down 47 of its in-store health clinics in Illinois - IKEA's decision to expand its secondhand furniture marketplace in Europe - And closed with a discussion of whether Walmart+ and Walmart same-day Rx delivery will have the same impact on the pharmacy industry that Walmart+ has had on the grocery business - There's all that, plus we announced our February OmniStart (congrats Joe Coll of Macy's), and Chris and Anne grill Ben on everything from #Tayvoodoo and the Fantastic 4 to what American-made products Ben plans to sneak back home to the UK from Las Vegas in his suitcase. Music by hooksounds.com #RetailNews #WalmartPlus #HealthcareRetail #PharmacyDelivery #RetailTech #RetailInnovation #RetailBusiness #HealthcareTech #RetailIndustry #OmniTalk

This week, Jordan, Darrell, and Anthony review the Netflix spy drama "Black Doves."If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:24 Black Doves review17:40 Black Doves spoiler discussion

This week, Jordan, Darrell, and Anthony review the new season of "Squid Game."If you'd like to skip ahead, here's how the episode breaks down: 0:00 Intro0:49 Squid Game 2 review27:15 Squid Game 2 spoiler discussion

We explore the complexities of the film industry, discussing the challenges of maintaining optimism amidst jaded perspectives, the impact of industry instability, and the balance between creativity and profitability. We analyze recent box office failures, the abstract nature of certain films, and the bold performances of actors like Emma Stone. We delve into the intricacies of filmmaking, discussing everything from the staggering costs associated with film production to the creative processes that drive artists. We explore the challenges of breaking into the film industry, the importance of collaboration, and the technical aspects of working on set. The discussion also touches on the nature of creativity, the significance of repetition in skill development.-------------------------------Chapters00:00 Navigating the Film Industry's Challenges00:09 The Impact of Strikes on the Film Industry02:45 The Role of Politics in Film Decisions03:56 Analyzing Recent Film Failures06:45 The Future of Original Content in Film09:35 The Evolution of Filmmaking and Risk Taking12:20 The Importance of Casting and Packaging in Film15:03 The Blumhouse Model and Its Success17:52 The State of the Film Industry Today45:13 Understanding Film Budgets and Costs49:41 Breaking into the Film Industry50:30 The Journey from Music to Film54:49 The Nature of Creativity57:39 Talent vs. Hard Work in Filmmaking59:33 The Importance of Experience01:02:30 Behind the Scenes of Reality TV01:06:06 The Role of a Production Assistant01:08:42 Transitioning to Cinematography01:11:15 The Value of Working for Free01:15:53 Networking and Building Relationships01:18:34 The Collaborative Nature of Filmmaking01:21:37 Technical Challenges in Filmmaking01:24:35 The Thrill of Being on Set01:27:07 The Role of a First Assistant Camera01:27:33 Problem Solving on Set01:30:52 The Art of Compromise in Filmmaking01:35:42 Putting the Brush Down: Knowing When to Stop-------------------------------Connect With Aric:Instagram | https://www.instagram.com/thatguyaric?igsh=MThvdzgwd3RhbG1mdQ==Facebook | https://www.facebook.com/share/18W2n6zZry/?mibextid=wwXIfrConnect with Joey McClellan:Tik Tok | https://www.tiktok.com/@swahv?lang=enInstagram | https://www.instagram.com/joey_swahv/...Twitter | https://twitter.com/joeyswahvFacebook | ...

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This week, Jordan, Darrell, and Anthony discuss the new "Superman" trailer, offer initial thoughts on the video game "Indiana Jones and the Great Circle" and the Netflix series "Black Doves," and then dive into a review of "The Ultimatum" Season 3.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:40 Superman trailer discussion4:28 Indiana Jones and the Great Circle discussion10:46 Black Doves discussion15:30 The Ultimatum Season 3 review (mild spoilers)33:25 Ultimatum Season 3 full spoiler discussion

Leaders' Editorial Director James Emmett and Content Director David Cushnan buckle up and settle back to review the stories of the sports industry week.They're joined by Isabelle Stewart, F1's Head of Original Content to discuss her two years in the role so far; the logistics, planning and purpose behind Brad Pitt's F1 movie as filming wraps; what F1's content slate looks like now and could look like soon, from scripted drama to new short-form formats; and targeting and appealing to fresh new audiences.There's also time to salute McLaren and their CEO Zak Brown, after the team won its first F1 Constructors' Championship since 1998. Plus the studio is full of excitement and anticipation in the wake of news that the Grand Sumo Tournament is heading to London next October.

This week, Jordan, Darrell, and Anthony discuss two new-ish Netflix Christmas movies: "Our Little Secret" (starring Lindsay Lohan) and "Hot Frosty" (starring a sexy snowman). Before we get to that, a brief recommendation of "Wicked" turns into an argument about whether or not the underlying material is stupid.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro1:07 Wicked discussion11:46 Our Little Secret review18:57 Hot Frosty review (spoilers, if you care!)

This week, Jordan, Darrell, and Anthony review the (good) Batman antihero TV show "The Penguin," contrasting it with the bad Batman antihero movie "Joker," then discuss the "Wicked" press tour and "Dune: Prophecy."If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:25 The Penguin review24:27 The Penguin spoiler discussion50:39 Wicked discussion52:33 Dune Prophecy discussion

This week, Jordan, Darrell, and Anthony react to the election (sorry!) and review the Anna Kendrick-directed Netflix thriller "Woman of the Hour."If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:33 Election discussion7:48 Woman of the Hour review20:01 Woman of the Hour spoiler discussion

This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We'll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We'll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.In this episode we'll be covering:Leveraging ChatGPT for ideas and repurposing content. The ethics of inspiration, AI, and original content ideas. Long term strategy of tailoring your content and brand messaging.Navigating the current digital content landscape.Sharing your unique perspective and experiences when creating.Other episodes you might have missed:Episode 024: Is Storytelling the Missing Piece in Your Content?Episode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 031: Navigating Content Creation When Everything Feels OverwhelmingLinks to reels  in this episode:Reel #1: The look says Anthropology but the receipt says...Reel #2: Five days of viral hooks for your reelsReel #3: Visual clutter is more exhausting than we realizeReel #4: Controversial things I say as a registered dieticianSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode.Connect with me over on Instagram!

Bob Woods, Brynne Tillman, and Stan Robinson Jr. discuss strategies to establish oneself as a thought leader in one's industry on the Making Sales Social podcast. The episode covers identifying and addressing client questions, leveraging AI tools, and incorporating diverse content types, including blogs, images, and videos. The hosts also emphasize the importance of maintaining a consistent content schedule, engaging with audiences, and utilizing platforms like LinkedIn effectively. Listeners are encouraged to focus on creating relevant content, using AI to enhance productivity, and sharing content to amplify reach.

This week, Jordan and Anthony review the Netflix romcom "Nobody Wants This."If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:33 Nobody Wants This review14:23 Nobody Wants This spoiler discussion

This week, Jordan, Darrell, and Anthony review the Netflix YA adaptation "Uglies."If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:21 Uglies review15:52 Uglies spoiler discussion

In this show, Eric engages in a detailed conversation with Jeff Umbro, the founder of Podglomerate, exploring Jeff's journey from aspiring writer to successful podcast agency owner. Eric highlights Jeff's New Hampshire roots, his unexpected path into entrepreneurship, and the serendipitous beginnings of Podglomerate. Sponsor Alert: This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off. Throughout the discussion, Jeff shares his passion for podcasts, detailing how his business model evolved over time and offering insights into different strategies for podcast production and promotion. Key topics covered include Jeff's experience with original content creation, Podglomerate's wide-ranging services—spanning production, marketing, and monetization—and how he approaches collaborations with clients. Jeff emphasizes the significance of setting realistic podcasting goals, discussing both paid and organic marketing strategies. He wraps up by offering practical advice on podcast marketing tailored to various client goals, and reflects on the challenges and rewards of running a media company. Episode Breakdown: 00:00 Introduction and Casual Setup 00:37 Guest Background and Early Career 04:01 Journey into Podcasting 07:12 Starting Podglomerate 11:12 Business Model Evolution 14:18 Clientele and Marketing Insights 18:46 Podcast Perspectives: A New Venture 19:12 Reflecting on Past Podcasting Experiences 20:10 The Evolution of Podcasting 23:24 Original Content vs. Client Shows 28:40 Marketing Strategies for Podcasts 32:49 The Importance of Realistic Goals 38:15 Final Thoughts and Contact Information Connect With Podglomerate: Podglomerate Website Podglomerate LinkedIn Podglomerate Instagram Podglomerate YouTube Connect With Jeff Umbro: Jeff's LinkedIn About CLIPPED: CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content. At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we're bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed. Connect With The Podcast Haven: The Podcast Haven Homepage  The Podcast Haven Blog YouTube Instagram

This week, Jordan and Anthony review Netflix's modern spin on the Greek myths, "Kaos," then discuss the ending of "Emily in Paris" Season 4.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro1:10 Kaos review22:35 Emily in Paris Season 4 Part 2 review27:57 Emily in Paris Season 4 Part 2 spoiler discussion

Want to make your content stand out in 2024? In this episode, we'll discuss why creating completely original content isn't the key—and what really drives success in today's competitive landscape.You'll learn how to take existing topics and make them your own by adding your unique voice and perspective. We'll show you how to keep your shop at the forefront of your customers' minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Want to make your content stand out in 2024? In this episode, we'll discuss why creating completely original content isn't the key—and what really drives success in today's competitive landscape.You'll learn how to take existing topics and make them your own by adding your unique voice and perspective. We'll show you how to keep your shop at the forefront of your customers' minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

This week, Jordan and Anthony discuss "The Terror" and George RR Martin's opinion of "House of the Dragon," then they review the first part of "Emily in Paris" Season 4.(Apologies for Anthony's sound quality. Sometimes he forgets to check his microphone settings!)If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:28 The Terror Season 1 discussion (mild spoilers)7:54 House of the Dragon discussion22:17 Emily in Paris Season 4 Part 1 discussion33:01 Emily in Paris Season 4 Part 1 spoiler discussion 

In a world where IP is a plenty, we seem to be getting more of the same? Or is it the opposite? Depends on who you ask...Anyway, we've got more time with Star Wars Outlaws, and despite what the internet says, its not bad. Capcom is facing a crisis, buts its not a dino crisis... Eon is looking for the next director for 007, Burton shys away from Beetlejuice, Beetlejuice, Beettlejuice, Ian McKellan is in for a 3rd time as Gandalf! Plus go watch The Fall Guy!

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Ownit AI, Avalara, Mirakl, and Ocampo Capital, Shoptalk and Groceryshop VP of Original Content and Strategy, Ben Miller, stopped by to discuss with Chris and Anne: - The four new Amazon Fresh store openings and whether Amazon Fresh still is a concept deserving of grocers' attention - Whether they would “buy or sell” (pun intended) IKEA's new Preowned peer-to-peer used goods marketplace - Netto Denmark joining the growing list of grocers rolling out electronic shelf labels chain-wide - The veracity to Nordstrom's reported claims that supply chain improvements led to its recent CX and sales improvements - And they closed with a discussion on the significance of Instacart waiving its next-day delivery fees There's all that, plus mushy peas, Adele, and Ben Miller's favorite Las Vegas guilty pleasure. Music by hooksounds.com

Before comedians ever get a Netflix special, they have to run the gauntlet. Night after night, they're putting themselves out there in front of judgmental crowds and trying to win them over.Sometimes they bomb, sometimes they face hecklers, and what may be even worse: silence. Kathy Griffin once bombed so badly at a show in Montreal she said, “The audience was talking so much that they didn't know my set ended.” Ouch.But even after bombing the worst, comedians

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it's been, and where it's going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation? With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurposing it into various formats. I also discuss the ‘Content Sprint Methodology,' which involves using AI to generate additional assets based on the original content.   Key Takeaways Content is essential for building trust and authority. AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content. Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content. Using AI to create videos and repurpose content can save time and effort in content production. The content sprint methodology involves starting with original content and using AI to generate additional assets. Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode was brought to you by: ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!  https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Wix work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

Hear direct from the owners of Speedy Fresh Laundromat on how they doubled their wash and fold revenue in less then 5 months.  They offer wash and fold to residential and commercial clients, both in-store and pickup and delivery.0:00 Maximizing Profit0:25 Minimizing Customer Acquisition Costs0:53 Laundromat Website2:01 Commercial Laundry Service Clients3:15 Exponential Revenue Growth4:10 Original Content for Website4:58 Curbside Laundries WDF Conference6:43 #1 Take Away From Curbside.20247:54 Team Work8:22 Splash Em Out interviews Orange Bag9:30 Competition10:20 CCI Flex RF Card Payment System10:56 Customer Feedback11:35 Customer RetentionClick here to see a demonstration of the Curbside Wash and Fold & Pickup and Delivery solution Follow Curbside Laundries on TwitterJoin the Laundromat Community on X

This week, Darrell and Anthony review the fourth and final season of The Umbrella Academy.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro1:20 Umbrella Academy Season 4 review25:09 Umbrella Academy Season 4 spoiler discussionLink: ‘The Umbrella Academy' Showrunner Accused of ‘Toxic, Bullying, Manipulative, and Retaliatory Behavior'

What do you need to do to make your brand famous? You know how you could say “Seth Rogen” and people could easily recall that he's an actor, they know he's funny and associate him with Freaks and Geeks or Pineapple Express, for example?Well, with that same amount of ease, you want people to know who you are, what you do and to make positive associations with your brand name. How do you do it? That's one of the things we're talking about today.In this episode, we're learning about aiming for brand fame by looking at Seth Rogen's brand, Houseplant. With the help of our special guest, Director of Brand Marketing at Mailchimp, Greg Shumchenia, we talk about aiming for fame, using feeling, and practicing fluency. About our guest, Greg ShumcheniaGreg Shumchenia is Director of Brand Marketing at Mailchimp. He has over 16 years of experience as a brand marketer, strategist, and category planner. He joined Mailchimp in 2021 after a distinguished career at ad agencies like Fitzco and Dentsu Creative, where he helped shape brands like Coca-Cola, Microsoft, New Balance, Hidden Valley Ranch, and Harry's. He writes professionally about brand strategy, specifically around the idea of using brands as a point of difference by making them unforgettable, and he cares a lot about a well-crafted brief. He's been named to the AdAge A-List twice, once at Mailchimp as their in-house agency of the year and once at NAIL Communications as their small agency of the year. He has won awards for marketing effectiveness and for advertising creativity. He has B2C, B2B, and DTC experience. He has also worked across a lot of categories including CPG, SaaS, tech, retail, QSR, healthcare, finance, and nonprofit. Greg is based in San Francisco, so when he's not thinking and writing about brands, he's usually hiking, surfing, or exploring the inside of a good winery.What B2B Companies Can Learn From Houseplant:Chase fame. Aim to be a brand that comes to mind easily and is brought up in conversation. Greg says, “I think fame is one of those words that's kind of synonymous with awareness, but it's more than that. Like, I know Taylor Swift is famous because I know I can bring her up on this call and you know who she is. Fame is trying to achieve that level of talk value, shareability, just call it cultural relevance if you want.” He says, “[Houseplant doesn't] just speak to the small audience of marijuana smokers. They talk to a wider audience of people who appreciate beautiful design and objects. They're speaking to an entire category, and they do it with really bold and beautiful, distinct marketing. That's one of the best ways to build mental availability. You do it with a big group, and all of that drives growth.”Use feeling. Be expressive and get your audience to feel something through your content and branding. Greg says, “You can think of that one as emotion too. Houseplant uses emotion in a lot of different places, from the design of their products, you know Seth is pouring his own self into them. So you can kind of feel that emotion in the products and the design themselves. But also in the stories they tell. People remember feelings more than facts and figures. So if you're trying to build an unforgettable brand, feelings are one of the best ways to do it. You attach a feeling to a memory and people are going to recall that better than a functional message.”Practice fluency. Know your brand so well that the words to express what you do and what you stand for come easily. Then communicate that to your audience. Greg says, “[Houseplant] certainly practices fluency in every sense of the word. A distinct yet simple brand, it's easy to understand. It makes them easy to identify and to find. The two biggest things a brand needs to do is be remembered and be easy to buy. And fluency helps you be easy to buy. Fluency in your distinct brand assets and your look and feel is something Houseplant does super tight.” Quotes*”From a purely functional perspective, [Seth Rogen is] trying to make the whole smoking experience a Houseplant experience. You can buy the actual flower, you can buy the rolling papers or the pipe or the device that you smoke out of, the ashtray, the matches, the record that you put on that you listen to while you smoke. I think he even sells a chair you can sit in while you smoke. That's vertical integration. That's what Seth is doing with Houseplant. He's like, ‘We are going to sell you everything in the smoking vertical. Absolutely everything from the chair to the flower, like just everything.' It's kind of cool from a business perspective.”*”95 percent of buyers in a category are out of market at any given time, meaning you're not ready to buy. And 90 percent of B2B buyers are buying off their day-one shortlist. So when they do go into market, that's that 5 percent of the category. 90 percent already have a list in mind. Like you do that [math,] 10 percent of 5%, you're talking to half a percent of the category. You're competing for half a percent of the category if you're not on that day-one short list. So yeah, that's our content strategy to get on that day-one short list when buyers enter the market. So it's too late when they've been triggered and they start shopping. So we are talking to them beforehand.”*”It's scary to say, ‘We're going to talk to people who aren't interested in buying our product.'  It's scary to say, ‘We're okay with this taking a long time.' It's scary to say, like, ‘We're going to talk to people who aren't going to be in the market for the next three to five years, and when they are, it might take them six to nine months for that buying process to work out.'”*”Reframing a challenge for people gives them a real sense that you can help.”*”If I had three tennis balls and I threw them to you one at a time, you're very likely to catch every one of them. If I throw all three of them at you at once, you probably won't catch any of them. So just one at a time, one message at a time in one spot, in one ad, whatever you're creating. The more you say, the less people remember. So keep it simple.”*”When we talk about, ‘People not ready to buy,' how do you reach those people? This is one of the ways: you entertain them, but also sneak in a little bit of a lesson here or there.”*”It's a tough battle sometimes, but I think, you know, we also have a great collection because we've been doing it for a while. We've been persevering and like, you know, you're not going to strike gold or the magic's not going to happen after one podcast. It's going to take a while.”Time Stamps[0:55] Meet Greg Shumchenia, Director of Brand Marketing at Mailchimp[1:29] The Story Behind Houseplant[3:25] Houseplant's Unique Products and Philosophy[5:40] Houseplant's Social Impact and Seth Rogen's Involvement[10:09] Marketing Takeaways from Houseplant[22:31] Transition to MailChimp Discussion[26:16] Marketing Before the Sale: The Challenge[27:03] The Importance of Building Marketing Channels[29:09] Understanding Your Audience[30:17] Reframing Marketing Challenges[33:09] The Value of Singular Messaging[34:56] Highlighting Successful Content: The Science of Loyalty[37:02] Leveraging Intuit's Customer Base[38:52] Measuring ROI in Marketing[39:51] Upcoming MailChimp Podcasts[43:58] The Power of Original Content[50:47] Final Thoughts on Simplification in MarketingLinksConnect with Greg on LinkedInLearn more about MailchimpAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Creating your personal brand isn't as hard as you might think.   Are you caught up worrying about how you're going to come up with that endless original content? Well knock it off because TBH, you're not going to need as much of it as you might think.   In this Bathroom Break, I'm chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials' success. What role did content curation play in my rise to the top? Honestly… it's way more than you might think.   Seriously, these secrets shouldn't be gatekept any longer– I want all of my Marketing Besties to replicate my success. Now, get out there and start posting because I seriously can't wait to see you at the top of the algorithm one day.

This week, Jordan and Anthony wrap up their discussion of House of the Dragon Season 2.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:23 House of the Dragon Season 2 review (includes spoilers for Game of Thrones and House of the Dragon Season 1)18:17 House of the Dragon Season 2 spoiler discussion

This week, Anthony and Jordan catch up on the Olympics, then discuss  the big Marvel news announced at San Diego Comic Con.If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:49 Olympics discussion22:12 Comic Con/Marvel discussion

This week, Jordan shares her initial thoughts on "Presumed Innocent," then we review the bafflingly star-studded Netflix film "A Family Affair."If you'd like to skip ahead, here's how the episode breaks down:0:00 Intro0:44 Presumed Innocent discussion12:23 A Family Affair review28:08 A Family Affair spoiler discussion

This is KCBS Radio's daily Tech and Business Report. Today, KCBS Radio news anchor Holly Quan spoke with Bloomberg Entertainment reporter Lucas Shaw. Apple is looking to cut its spending on original content for its Apple TV Plus streaming service. The move comes as Netflix is extending its lead over its competitors, reporting millions of more subscribers and raising its forecasts.  You can hear our tech and business report weekdays at 12:30 pm on KCBS Radio and for more, tune into Bloomberg Technology weekdays at 8 am.

Microsoft is investing $1.7 billion in Indonesia over the next 4 years, IG's updated algorithm will prioritize original content, and Tesla lays off hundreds of more employees 2 weeks after its massive 10% cut in its workforce. MP3 Please SUBSCRIBE HERE. You can get an ad-free feed of Daily Tech Headlines for $3 a monthContinue reading "IG's Updated Algorithm Will Prioritize Original Content – DTH"

Are you looking for a way to stand out and attract people to your content on social media? In today's episode, Alexa Johnson of Glowapedia joins us to talk through social media beyond trends and how to create unique and impactful content. Today's episode is brought to you by Link Whisper: Did you know that it's important to add internal links to your blog posts? You'll not only see a boost in your page views from your viewers clicking the links, you're also signaling to Google that you are an expert on this topic, which helps you rank higher. Link Whisper is the tool that will plug into your blog that will help you utilize this strategy! Head to the link below and use the code THRIVE. Try Now >>   Find it Quickly 02:14 - Social Media and Content Creation 03:05 - The Power of Evergreen Content 06:12 - Expanding Beyond Skincare: Embracing a Broader Lifestyle Focus 09:17 - Finding Your Unique Voice on Social Media 18:10 - The Impact of Trends on Authenticity and Community Building 21:00 - Nurturing Your Audience Beyond Viral Trends 22:54 - Exploring Creative Content: From Carousels to Community 24:21 - Cultivating Connection 25:50 - The Challenge of Original Content 27:03 - Trial and Error in Content Creation: Learning from Flops 28:55 - Finding Inspiration and Protecting Mental Health 31:04 - Unexpected Sources of Creativity and Embracing Your Niche 35:03 - Looking Forward: Personal Goals and Social Media Trends Resources Mentioned The Profitable Blogger Society Thrive's Youtube Channel Thrive Facebook Community Shift Episode 165: Protecting Your Peace on Social Media with Alexa Johnson Alix Earle Connect with Alexa glowopedia.com instagram.com/glowopedia tiktok.com/@glowopedia