Law in the Time of Coronavirus

John Britton is a cybersecurity expert. With over 13 years of experience, he now works as the Technical Director of Cybersecurity at Corvid Cyberdefense.  With the COVID-19 pandemic, many companies quickly pivoted to a remote workforce and needed a new kind of cybersecurity support. Everyone working from home also caused an abundance of different types of cybersecurity threats and potential vulnerabilities. "In a whole 365 days, we've gone from being a traditional model to now being a very flexible, adaptive control mechanism that needs to be in place which, in the history of cybersecurity or IT as a whole, has never happened," John says. In this episode, John discusses the different ways law firms can protect their sensitive data and avoid security breaches, including setting up a protected VPN as well as taking into account additional wifi-connected devices employees (or their kids) could be using at home. With hackers constantly scanning for vulnerabilities, it's not enough anymore to just set up IT one time and forget it. It's important to keep a cybersecurity firm on board so they can constantly future-proof your business from data breaches, hackers, and spoof websites and emails. His advice for choosing a cybersecurity firm? Avoid firms that use buzzwords like AI and machine learning — they're making it sound more complicated than it already is. What it really boils down to is being confident in that firm's abilities and asking them what they would do if a worst-case-scenario breach happened.  John's top suggestions for law firms to protect themselves online is to use complex passwords, enable multi-factor authentication when possible, use a password manager to keep track of your expertly-written passwords, and provide training and awareness for your employees.   

We've all seen the way that technology has affected law practices throughout this pandemic, introducing everything from remote workplaces to video conference hearings.  How can you use online tools to maintain interpersonal connections and important relationships as the ways we interact with one another shift? No matter your practice area or the size of your firm, this past year has made it clear that it's time to rethink the way we connect with clients, colleagues, and employees. In this episode, host Robert Ingalls talks with lawyer, author, speaker, and professional mentor Frank Ramos about the importance of keeping relationships front and center in both business and life.  Frank explains why these connections are more important now than ever. He shares how lawyers can harness the power of platforms like LinkedIn for networking and marketing, and he offers advice for building a habit that will never leave you at a loss for fresh content. Even with the power of online tools to kickstart new connections, Frank says that ultimately the best relationships are built offline.  “Maybe you send more personal letters and emails or make more phone calls,” says Frank. “But you really have to rethink how you're going to stay in touch with people because you want to stay front of mind.”

Did you take a leap in your law career in the past year, or have you been wondering whether the middle of a global pandemic is the right time to make a big change? Whether your firm is just getting started or you're looking to start afresh in the new year, you can take steps in the right direction by keeping your eyes and ears open to the realities of a changing business landscape. In this episode, host Robert Ingalls sits down with friend and business litigator Kyle J. Nutt to discuss his experience of opening his law firm just weeks before COVID-19 was declared a global pandemic. Kyle shares how he and his business partner relied on good client relationships and a strong network to get the firm off the ground, and how he has turned to technology, such as video conferencing and online reviews to keep their work on track. From conducting business remotely to staying connected with clients and colleagues, Kyle reveals how staying flexible in the firm's first year has set them up for success down the line. “Ultimately, if you've got something that under normal circumstances would be a good venture that you have strong feelings about going out on your own,” says Kyle, “My advice is: Go for it. But do so cautiously and with a good appreciation of the changing world around us.”

During uncertain times, lawyers have historically turned to mentors and more seasoned practitioners for advice. Unfortunately, Coronavirus has no parallel, there are no lawyers that have practiced in the face of a pandemic. This time, we're all figuring it out as we go. How Your Law Firm can Survive the Coronavirus/COVID-19 PandemicIn this episode of Law in the Time of Coronavirus, Charlotte, North Carolina criminal defense attorney Chris Connelly reveals how his Law Firm practice has evolved and the steps he's taking every day to stay on top. Chris stresses the importance of focusing your efforts on surviving as a business. Optimism won't get your business through the lean times, you need to approach this pandemic pragmatically; you need to begin making tough decisions about your overhead costs, including staffing, rent, and software contracts. Chris goes on to explore the two Cs that lawyers must be doing: communicate competence and convey compassion to clients. This means checking in with clients by email or phone, giving them updates, and asking what you can do to help. Demonstrate that you're in control and that you understand their needs. He also examines how you can leverage social media to engage with potential clients and tell your story. Some parting advice from Chris, “one of the best things you can do is to take good care of yourself because we are the product that we're selling. So don't beat up on that product because no one's going to buy it. Take good care of yourself. Do yoga, do meditation, do scripture readings, whatever works for you will keep you fresh for when that market returns.” Remember, you're not alone, no one saw this crisis coming, but what you do during this crisis may define you and your law firm for years to come. What is the other side going to look like for you? You can connect with Chris Connelly at https://connellydefense.com/ (connellydefense.com), https://connelly-coaching.com/ (connelly-coaching.com), and (980) 263-8366. Links mentioned in this podcast episode:https://lawpay.com/ (Lawpay) https://zoom.us/ (Zoom) To launch your law podcast or learn more about Lawpods, visit http://lawpods.com (www.lawpods.com). Engage with us on social media: https://www.facebook.com/lawpods (Facebook), https://www.linkedin.com/company/lawpods (LinkedIn), http://www.twitter.com/lawpods (Twitter), & http://www.instagram.com/lawpods (Instagram). Do you know someone who's staying on top that should be a guest on the show? Submit their name to letspodcast@lawpods.com. Stay safe, stay healthy, and stay profitable.

Is it time to pivot from your current situation and discover unique selling strategies; to offer unique products, services, and other valuable offerings? You know doing the same thing you've been doing, or worse, the same thing everyone else is doing, isn't going to lead to a thriving practice during the COVID-19 pandemic. It's time to rethink your marketing strategy and take advantage of the increase in digital consumption that we're seeing today.  In this episode, host and founder of Lawpods, Robert Ingalls talks with Laura Briggs, professional communicator and producer of the hugely successful podcast, https://lawyerist.com/ (The Lawyerist). Laura reveals just how powerful podcasts are becoming and how law firms can capitalize on this unique marketing approach. A podcast is a multi-faceted tool, boosting client engagement by providing expert advice, knowledge, and resources to address the pain points of potential clients while decreasing bounce rates with engaging website content, increasing the ROI of your existing SEO strategy. Best of all, your listeners are developing a relationship with you and your firm before they ever pick up the phone. The Advantages of a Law Firm PodcastLaura explores the advantages of a law firm podcast, one of the most profound is allowing you and your firm to build those trusting relationships with your audience. Podcasting is an intensely personal medium and facilitates the creation of connections online, despite not having human-to-human contact. Through each episode, you can also showcase your firm's expertise and make yourself a thought leader in the industry.  Robert and Laura also provide tips and tricks for getting a podcast off the ground quickly, from the importance of pre-planning to the recommended equipment and software. Laura reveals several strategies to promote your podcast and maximize reach and ROI, like repurposing your podcast content into https://www.linkedin.com/posts/robertingalls_how-to-take-your-law-firm-virtual-during-activity-6669556234334543872-ibJf (graphics), blog posts, sound bites, and https://www.linkedin.com/posts/robertingalls_a-sneak-peek-of-our-official-lawpods-activity-6666434227439050752-ke4J (audiograms). For Laura, it's essential to be mindful of the fact that podcasting is a continuous content marketing strategy, one that requires commitment and delivers results that last. If you're keeping the needs and pain points of your clients in mind when you're creating each podcast episode, you'll quickly develop a loyal audience, and better yet, loyal clients. You can find Laura Briggs at her website https://www.betterbizacademy.com/ (Better Biz Academy) and https://lawyerist.com/about/#our-team (The Lawyerist). Links mentioned in this podcast episode:https://lawyerist.com/podcast/ (The Lawyerist Podcast) https://www.amazon.com/Six-Figure-Freelancer-Roadmap-Success-Economy/dp/1642011169 (The Six-Figure Freelancer: Your Roadmap to Success in the Gig Economy by Laura Briggs) https://www.amazon.com/Start-Your-Freelance-Writing-Business/dp/1599186454 (Start Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch (Startup) by Laura Briggs) Better Biz Academy https://betterbizacademy.com/podcast/ (Advanced Freelancing Podcast)  https://zoom.us/ (Zoom) https://squadcast.fm/?ref=robertingalls2 (SquadCast) Lawpods Podcasting Gear List To launch your law podcast or learn more about Lawpods, visit http://lawpods.com (www.lawpods.com). Engage with us on social media: https://www.facebook.com/lawpods (Facebook), https://www.linkedin.com/company/lawpods (LinkedIn), http://www.twitter.com/lawpods (Twitter), & http://www.instagram.com/lawpods (Instagram). Do you know someone who's staying on top that should be a guest on the show? Submit their name to letspodcast@lawpods.com. Stay safe, stay healthy, and stay profitable.

The last two months have seen seismic shifts in the world, severely impacting not only day-to-day life but how firms are practicing law. This new podcast from https://lawpods.com/ (Lawpods), Law in the Time of Coronavirus, is a resource to help lawyers navigate the current storm and keep their firms running smoothly and profitably. In each episode, we're going to be featuring experts, including managing partners, firm managers, marketers, and other experts from the legal field, to shed some light on how this crisis is affecting them and the strategic steps they're taking to stay in control. In this inaugural episode, host Robert Ingalls speaks with divorce and family law attorney Tom Petrelli of https://www.petrellilaw.com/ (Petrelli Previtera) on how his firm has handled the transition to a virtual workspace. While Tom has been utilizing cloud-based solutions and other remote-friendly tools prior to the Coronavirus crisis, Tom says the pandemic has helped him and his team identify gaps in their preparedness strategy. Tom reveals the various tools, services, and workflows that his firm is employing to provide remote work solutions to the entire team. These include apps for project management, business intelligence, communication, and secure document storage. Additionally, he shares risk mitigation techniques to combat risks associated with using technology, particularly related to data security and privacy. Tom also provides tips on how to remotely manage staff, stressing the importance of regular and productive meetings as well as maintaining consistent client communication. Petrelli Previtera is committed to providing new, existing, and former clients with the help, support, and guidance they may need, especially those who are facing increasingly demanding challenges. Using this time to focus on community building and taking care of employees is a long-term strategy that works for everyone. For Tom, it's necessary to have realistic expectations when it comes to working remotely during the pandemic. Tom's parting advice is to accept that you're unlikely to accomplish as much as you're accustomed to in the office, and to take things day-by-day. You can connect with Tom Petrelli at https://www.petrellilaw.com/ (www.petrellilaw.com) or via email at petrellit@petrellilaw.com. Links mentioned in the episodehttps://divorcedoneright.com/ (Divorce Done Right) http://www.flashdivorce.com/ (FlashDivorce) https://www.ringcentral.com/ (RingCentral) https://www.box.com/ (Box) https://www.clio.com/ (Clio) https://www.bigsquare.com/ (BigSquare) https://www.zoho.com/ (Zoho) https://slack.com/ (Slack) https://gsuite.google.com (G Suite) https://monday.com/ (Monday.com) https://zapier.com/home (Zapier) https://trello.com/ (Trello) https://asana.com/ (Asana) https://www.citrix.com/ (Citrix) https://www.vmware.com/ (VMware) https://www.okta.com/ (Okta) https://zoom.us/ (Zoom) For resources from the episode, go to the show notes in your podcast player or visit http://lawpods.com/podcast (lawpods.com/podcast). Do you know someone who's staying on top that should be a guest on the show? Submit their name to letspodcast@lawpods.com. Stay safe, stay healthy and stay profitable.

This podcast is a resource to help lawyers navigate the current storm and keep their firms running smoothly and profitably. So, the big question is this. In these uncertain times, in this uncertain economy, how are some lawyers adapting their practices so they're not only surviving, they're thriving, while others are folding under the pressure? We're talking to those lawyers and legal professionals to find out what's working, what's not, and what they're doing to stay on top. You're listening to Law in the Time of Coronavirus. Visit the podcast page https://lawpods.com/show/law-in-the-time-of-coronavirus/ (HERE). To launch your law podcast or learn more about Lawpods visit www.lawpods.com Engage with us on social media: https://www.facebook.com/lawpods (Facebook), https://www.linkedin.com/company/lawpods (LinkedIn), http://www.twitter.com/lawpods (Twitter), & http://www.instagram.com/lawpods (Instagram)