Podcasts about Asana

This was a fundamental one that leaned a little strong with some upper body challenges. 

The Dave Thomas Foundation for Adoption shows exactly how today's nonprofits can accelerate mission and amplify revenue by putting marketing and development on the same team! CEO & President Rita L. Soronen and SVP of Marketing & Development Jill Crumbacher explain how an approach that started 11 years ago matured into an integrated structure with shared goals, clear ownership, and board alignment. As Rita puts it, “there's just this intuitive sense…that one feeds the other,” adding that the shift “became very much an organic, ongoing conversation based on results.”Jill brings for-profit rigor to the model: a VP of Marketing and a VP of Development co-lead paired “mini teams” for every fundraising channel, tracked in Asana with crystal-clear metrics. “Building a brand builds fundraising and building fundraising builds a brand. It just does,” Jill says. She adds, “For every fundraising team, we have a marketing team that supports the fundraising team”—a simple but powerful mechanism that reduces friction, speeds execution, and raises standards across content, design, and segmentation.Rita details how leadership benefits from unified messaging: presentation materials, program context, and donor narratives are synthesized by one group that also collaborates tightly with program staff. She emphasizes stewardship and brand guardianship: “we're not just protecting the brand of children in foster care, we have Dave Thomas in our name… We're protecting that brand as well,” including the Foundation's decades-long partnership with Wendy's. The conversation also takes on today's polarized climate. “We're putting resources into the effort of how do we bring polarized conversations back together?” Rita notes, reinforcing the Foundation's focus on solutions that broaden support without losing mission clarity.Talent development is intentional. Jill shares how their marketers attend the Lilly Family School of Philanthropy to learn fundraising dynamics, while fundraisers learn marketing language and channels—so both “come out of the same gate.” The approach scales: the department grew from a handful of staff to 25, roughly split between development and marketing, with half of marketing embedded on fundraising squads and half focused on awareness, brand, and sector thought leadership.The result is a disciplined, collaborative culture that moves faster, communicates smarter, and raises more—while advancing permanency for children in foster care.#TheNonprofitShow #Adoption #NonprofitLeadershipFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Scrappy ABM brings a practical playbook that doesn't break the bank as host Mason Cosby sits down with Nick Clark to focus on the workflow side of operationalizing an ABM program. The conversation centers on program orchestration—who reaches out at what time with what thing and why—and the underestimated scope of the work. You'll hear how ICP accounts shape targeting, how a documented workflow in Asana creates a white-glove ABM ecosystem with unique landing pages, forms, completion actions, targeted display ads, and curated email drips, and why starting simple proved out the path to a 24-email segmentation. The discussion gets specific on channel mix, geo-targeted ads around events, QR codes and vanity URLs in Ubers and Lyfts, alignment with sales, and measurement across Account Engagement (Pardot), Salesforce, and performance reports in Six Sense to see ICP accounts move through deeper stages faster.ㅤ

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the essentials of excellent account management and how AI changes the game. You will discover how to transition from simply helping clients to proactively taking tasks off their to-do list. You will learn the exact communication strategies necessary to manage expectations and ensure timely responses that build client trust. You will understand the four essential executive functions you must retain to prevent artificial intelligence from replacing your critical role. You will grasp how to perform essential quality checks on deliverables even without possessing deep technical expertise in the subject matter. Watch now to elevate your account management skills and secure your position in the future of consulting! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-account-management-in-age-of-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. **Christopher S. Penn – 00:00** In this week’s In Ear Insights, Trust Insights is a consulting firm. We obviously do consulting. We have clients, we have accounts, and therefore account management. Katie, you and I worked for a few years together at a PR firm before we started Trust Insights and managed a team of folks. I should clarify with an asterisk: you managed a team of people then to keep those accounts running, keep customers and clients happy, and try to keep team members happy. Let’s talk about what are the basics of good account management—not just for keeping clients happy, but also keeping your team happy as well, to the extent that you can, but keeping stuff on the rails. **Katie Robbert – 00:51** The biggest thing from my experience, because I’ve been on both sides of it—well, I should say there are three sides of it. There’s the account manager, there’s the person who manages the account manager, and then there’s the account itself, the client. I’ve been on all three sides of it, and I currently sit on the side of managing the account manager who manages the accounts. If we talk about the account manager, that person is trying to keep things on the rails. They’re trying to keep things moving forward. Typically they are the ones who, if they choose, they can have the most power, or if they don’t, they have the least power. **Katie Robbert – 01:38** By that I mean, a good account manager has their hands in everything, is listening to every conversation between the stakeholders or the principals and the client, is really ingesting the information and understanding, “Okay, this is what was asked for. This is what we’re working on. This is discussed.” Whatever it is they don’t understand, they take the initiative to find out what it means. If you’re working on a more technical client and you’re talking about GDELT and code bases and databases and whatever, and you’re like, “I’m just here to set up meetings,” then you’re not doing yourself any sort of favors. **Katie Robbert – 02:21** The expectation of the account manager is that they would say, “All right, I don’t understand everything that was discussed, but let me take the notes, do a little research, and at least get the basics of what’s happening so that I, as the person acting on behalf of the consulting agency, can then have conversations without having to loop in the principal every single time, and the principal can focus on doing the work.” The biggest success metric that I look for in an account manager is their ability to be proactive. One of the things that, as someone who manages and has managed larger teams, is someone just waiting around to be told what to do. That puts the burden back on the manager to constantly be giving you a to-do list. **Katie Robbert – 03:13** At the level of a manager, an account manager, you should be able to proactively come up with your own list. Those are just some of the things off the top of my mind, off the top of my head, Chris. But you also have to be fair. You managed the team at the agency alongside with me, but you were also part of the team that was executing the work. And you rely heavily on account managers to tell you what the heck is happening. So what do you look for in account manager skills? **Christopher S. Penn – 03:49** It goes back to something that our friend Mitch Joel often says, which is, “Don’t be another thing on the client’s to-do list,” because nobody wants that. Nobody wants more on their to-do list. Ideally, a good account manager is constantly fishing with the client to say, “What else can we take off your to-do list?” **Katie Robbert – 04:09** Right. **Christopher S. Penn – 04:09** How can we make your list shorter rather than longer? That determines—no, there’s that and one other thing, but that’s one of the key things that determines client success—is to say, “Look, here’s what we got done.” Because the more you go fishing and the more stuff that you take away from the client, the happier they are. But also, when it comes time for renewal, the more you can trot out the list and look at all the things we’re doing, look at all the things that we did—maybe that were just slightly out of scope, but within our capabilities—that we improved your life, we improved things, we got done everything we said we were going to get done. **Christopher S. Penn – 04:47** And maybe we demonstrated capabilities so that when renewal time comes, you can say, “Hey, maybe we should increase the retainer because we demonstrated some proof of concept success in these other areas that we also know are really challenging.” Management consultant David Meister talks about this a lot in terms of growing retainers. He says, “I will show up at my own expense to your annual planning meeting. I will sit in the back and I will not speak until spoken to, but I am there as a resource for you to ask me questions as an expert.” And he said 10 times out of 10, he walked away with a bigger retainer just by sitting, listening to your point, knowing what’s going on with the client, and also going fishing. **Christopher S. Penn – 05:33** The other thing—and this is both an account management thing and a sales thing—is, and this is something that I suck at, which is why I don’t work in account management, is very timely responses. Somebody—the client—lobs a tennis ball over the net and you immediately return. Even if you have nothing to say, you can just say, “Hey, got it. We’re here. We’re paying attention to your needs. We are responsive.” And those two things, being able to go fishing and being highly responsive, to me, are success indicators for a good account manager. **Katie Robbert – 06:12** I definitely agree with the highly responsive. One of my expectations for any of the teams, whether it’s now or at the agency, was if a client sends an email, just acknowledge it. Because there is nothing worse than the anxiety of, “Do I follow up? Do I set?” We deal with that sort of on the sales side—people will ghost us all the time. That’s just part of sales. And it’s a fine line of follow-up versus stalking. We want to be proactively following up, but we also don’t want to be harassing and stalking people because that then, to your first point, goes to you being one more thing on their list to follow up with. **Katie Robbert – 06:57** Let’s say a client sends over a list of questions and we don’t have time to get to it. One of the things that we used to do with the agency was, “Okay, let’s acknowledge it and then give a time frame.” We saw your email. We’ll get back to you within the next three business days just to set some kind of an expectation. Then, obviously, we would have a conversation with whoever’s responsible for doing the work first: “Is that a reasonable timeline?” But all of that was done by the account manager. All of that was coordinated by them. And that’s such an important role. One of the things that people get wrong about a role like an account manager or a project manager is that they’re just admins, and they’re really not. **Katie Robbert – 07:41** They’re really the person who keeps it all together. To keep going with that example, so the client says, “I have a bunch of things.” The account manager should be the first person to see that and acknowledge it. “We got it, we will respond to you.” And then whoever is on our side responsible for answering: “Okay, Chris, we have this list of questions. You said it could be done within 3 days. Let me go ahead and proactively block time for you and make sure that you can get that done so that I can then take that information and get back to the client, hopefully before the timeline is up, so that it’s—keep them really happy.” What is it? Under promise, over deliver? **Katie Robbert – 08:27** I was about to say the reverse, and that would have been terrible. It’s really, from my perspective, just always staying on top of things. I have a question because this is something I feel, especially in a smaller company, we struggle with in terms of role expectations. Do you expect an account manager to know as much about what’s happening as you, the expert and individual contributor, do? **Christopher S. Penn – 09:00** Here’s how I would frame that. We’ll use blenders. **Katie Robbert – 09:05** Sure. We love blenders. **Christopher S. Penn – 09:07** We love blenders. I would not expect in a kitchen, a sous chef to understand how electromagnets work and microcards and circuits that make the blender operate. I don’t expect them to know the internals of a blender. I do expect to know what goes in a blender, what should not go in a blender, and what it should look like when it comes out. So if you said, “I want a margarita,” and you get a cup full of barely crushed ice, you’re like, “That’s not a frozen margarita. That came out of the blender wrong.” So even if they don’t understand the operation, the blender is just a black box. They know ice cubes and lime juice and stuff go in and a smooth, slushy comes out. They should be able to look at that slush when it comes out and go, “No, try again.” **Christopher S. Penn – 09:52** No, try again. So they should be able to say to the subject matter expert, “That’s not what the client asked for.” It requires some level of technical knowledge, but more than anything, it requires an understanding of what the deliverables are and whether those deliverables match the client expectations. Because if the client says, “I want a margarita,” and you give them tomato soup—yes, technically it is the same consistency—but it’s the wrong output. **Katie Robbert – 10:20** I don’t see how you got to the technically part, but. That’s my own. **Christopher S. Penn – 10:26** Yeah. You get the idea, though. So, does the account manager need to know the inner workings of, say, Claude coding sub agents? Absolutely not. Does the account manager need to know, “Hey, the client asked for this analysis and we gave them this one instead. And they’re not the same thing.” Send it back to the kitchen. This can’t go to—it’s just a restaurant. When it comes up to the line, the server looks at the dish, goes, “The client asked for medium rare. This is well done. I can’t bring this out.” **Katie Robbert – 10:59** Right. I agree with that. We should be able to look to the account manager to gut check things. If we are delivering a monthly report or whatever, the account manager should be able to look at it and say, “Yes. Logically this makes sense based on what the client asked for. This answers their questions.” And quite honestly, if the contract was written in such a way that the account manager isn’t sure what’s happening, that’s also perhaps the responsibility of the account manager to clarify both with the principals and the client. Let’s be really specific about what questions we’re answering so that we can answer them. **Christopher S. Penn – 11:51** The server and the kitchen really is the perfect analogy. If you sit down and the diner comes in and you say, “What do you want?” and they say, “I want a steak,” and you just go to the kitchen, say, “Hey, table three wants a steak,” you didn’t do your job about getting requirements: How do you want it done, what sides you want with it, et cetera. And then when it comes up to the line and you say, “Client said really rare. This is well done. I can’t bring this out.” If the server just brings it out as is, then the client’s unhappy, the server’s unhappy because they aren’t getting a tip, and everybody’s unhappy. **Christopher S. Penn – 12:25** In addition to your point earlier, the server has responsibility to say, “Yeah, hey, the kitchen said it’s going to be another 10 minutes. Sorry, here’s an appetizer or whatever.” They have that customer relationship management piece. **Katie Robbert – 12:42** That touches upon something that’s really critical as well, is the communication. If we continue with this analogy, let’s say the account manager is the server and the client, the customer, hasn’t ordered yet. If I have a server coming by my table saying, “Just checking in,” and then walking away, and then saying, “Just checking in,” and then walking away, I’m going to get really annoyed. But if they come by and say, “Hey, I just wanted to check in to see if you guys were ready to place your order. Here’s what we have on special today. I know that you’ve been with us before. Here’s what you ordered last time.” To give more context than just the quick— **Katie Robbert – 13:28** “Just checking in”—gives the client, back to where you’re saying what Mitch Joel says: “Don’t be one more thing on their to-do list.” Let them know why you’re checking in. Give them more context, make the answer easy for them. “Oh, last time we talked, these were the things we talked about. When I’m checking in, this is exactly what I’m checking in on. And here’s all the information I have. Is this the answer that you’re likely to give us if you respond to this email within a few minutes?” Again, it goes back to that proactive piece. **Katie Robbert – 14:06** One of the things that occurs to me, and it’s almost silly that we have to talk about it in this context, but account management in the age of AI—the expectations of clients when AI is involved are completely different. Regardless of the fact that it’s still likely humans who are interacting with you and doing client services, it’s likely a team of humans with some automations doing the work. What kind of expectations do you think clients have now that AI is involved? **Christopher S. Penn – 14:44** The clients expect everything instantly and 80% cheaper. **Katie Robbert – 14:49** That’s a tough expectation to live up to, but it goes back to if you have someone on your team who is proactively advocating for what’s going on, that expectation of immediacy, “Okay, that’s met.” In terms of the cheaper, I don’t think the account manager really has control over that, but they can be listening for, “You said that you want to disrupt everything with AI, but you also said that your team is struggling to adopt everything. So let me go ahead and bring that back to the team and see what that actually means,” because I heard you say those two specific things. **Christopher S. Penn – 15:31** You are correct in that the account manager does not directly have control over the contract terms and things. However, just like a good server at a restaurant: A. A good server upsells (“Hey, you want some dessert?”). B. A good server communicates the value of the work being done, regardless of whether it’s the Instacook 5000 in the kitchen or whether it’s a human chef. To them, you’ll say, “This is exactly what you ordered. This is the medium rare with the onions on top and the garlic on the side and whatever.” In the age of AI, the account manager has to be more dialed in than ever to be able to say, “Yes, this is what the machines are doing,” but you also have to communicate the value of— **Christopher S. Penn – 16:19** Here’s who is orchestrating the machines to make sure that you get what you ordered. If you go to a restaurant and the food is instant and it’s high quality and stuff, but it contains every allergen that you said not to include, you’re still going to have a bad time because the person running the Instacook 5000 in the back didn’t listen. **Katie Robbert – 16:40** Right. **Christopher S. Penn – 16:40** And didn’t communicate. To your point earlier, did not communicate the expectations: “Yeah, I asked for no sucralose in this pie and it is made entirely of sucralose.” Yes, it’s instant, yes, it’s low cost, but I can’t eat it. And in the context of account management, it’s the exact same thing. One of the biggest dangers to account managers is cognitive offloading. This is where you basically hand executive function to AI. Executive function is four things: planning, organization, decision making, and problem solving, or solving, called PODS for short. A human generally should be doing a better job for a specific account than AI because humans can keep more context in memory than a machine can. **Christopher S. Penn – 17:31** But if you just say, “Okay, I’m just gonna load all the call transcripts and all the emails into Geneva, I’m just gonna have it do all the planning, I’ll have it do all the decision making, I’ll do all the problem solving.” Why do you need an account manager then? If the machine can do it, you don’t need an account manager anymore. So for people who are account managers, it’s incumbent upon them to retain those existing executive functions because: A) you can offer more value, but B) you can prevent yourself from being replaced. **Katie Robbert – 17:59** So go through those again. It was PODS: Planning, Organization, Decision, and Solving. **Christopher S. Penn – 18:05** Got problems? **Katie Robbert – 18:06** Yeah, I could see where offloading the planning to AI is not a bad thing. So, for example, I can see a scenario where you hand over the onboarding of a new client to an automation. It could be triggered by a new statement of work getting put into the client folder, and then the automation kicks in and sets up your Asana, and it sets up your Slack channels, and it drafts—it sends you a draft of the onboarding email based on the prerequisite, whatever. The thing is, I can see where it would do all of that stuff. **Katie Robbert – 18:49** But to your point about the organization and decisions and solving, yes, you can hand that off to AI, but you’re going to lose a lot of that personal touch and a lot of that client satisfaction because it will feel like everything else. It will feel very generic. Why am I engaged with this particular consultant or this particular agency if I’m just getting the generic emails back and forth? Where is that personal touch? Where is that taking the time to remember that I’m situated in upstate New York and the last time we talked, we were in the middle of a snowstorm and I was worried about losing power? **Katie Robbert – 19:37** So, the next time you get on a call, just, “Hey, just wanted to make sure that everything is okay with that snowstorm. Did you end up losing power? How did it go?” It’s a small thing, but it’s a human thing, and it signals, “I was listening. And I care enough about you as a human, and I want to make sure that you’re happy, you’re satisfied.” No, I can’t control the weather or the electricity, but I’m aware that those were things that were pain points for you. **Christopher S. Penn – 20:08** I agree with that. The other thing I would add to that is something that Ethan Mollick says a lot, and I agree with: As machines get smarter, they make smarter mistakes. They make mistakes that are harder and harder to detect. A really good account manager—if you offload planning, organization, decision making, and solving to a machine and it’s coming back with increasingly sophisticated answers—you have to keep up and be able to say, “Is this actually correct? Will this solve the client’s actual problem?” Because machines can create very convincing solution-shaped answers that are not actually solutions or are just slightly wrong. You see this with coding tools especially. It will come and say, “This is the answer.” And you’re like, “That’s close, but you’re not right. And if I implement that change, it will have catastrophic effects.” **Christopher S. Penn – 21:07** Somebody has to be able to say, “This is a problem. This is not right.” What I always tell people when they ask about cognitive offloading is to say, at the very least, have the machine make you make decisions to say, “Okay, we need to organize a strategic plan for this client for this coming quarter.” Instead of saying, “Write the plan,” say, “Give me three options and present the pros and cons of each.” And let’s think through what your three scenarios are. It’s the same thing you and I do when we’re doing planning and we’re doing strategies. We talked about this in past episodes of the show in the live stream: come up with scenarios. Machines are great at coming up with scenarios. **Christopher S. Penn – 21:44** Yeah, but that critical thinking skill of which of these scenarios is actually most likely or what haven’t we considered? That’s where machines can play a really good role. **Katie Robbert – 21:55** I agree with that. Because today, when you’re managing a team, especially a larger team, you tend to have people who default back to, “Well, I’ll just ask my manager for the answer. I’m not going to bother with trying to seek out.” I’ve definitely told the story before where I used to have a manager who had a big sign pasted above her desk which said, “Solutions Only.” Which really meant it’s not that you couldn’t bring her a question or a problem, but she wanted you to do the work, to at least try and solve the problem yourself. Even if you couldn’t come up with the right answer, her first question would be, “What have you tried? What have you found?” I have the same expectation. **Katie Robbert – 22:41** I have the same expectation of you, Chris. You’re not an account manager, but in terms of someone that I work with, if you bring me a question, I may very well say, “Well, what have you tried so far? What have you tried, and it hasn’t worked? What solutions do you think exist for this thing?” When it comes to account management, the person, whoever that person is in that role, has a lot of responsibility. Even if people don’t—people look at an account manager or project manager as an admin, but that’s really not true. They really hold a lot of responsibility. **Katie Robbert – 23:19** And one of the measures of success, especially with AI right now, getting smarter and better and threatening to replace roles like these, is if you want to be better than the AI, to your point, Chris, get ahead of it. I always say to you, and I always say to the team, “If I’m asking for updates and I’m asking questions, you’re already behind.” So assume that I’m the AI that you have to get ahead of. Don’t give me the opportunity to ask questions about where things stand. Don’t give the client the opportunity to wonder what’s the update on this? Get ahead of it. Over communicate. That is something that I will be getting better and better at—looking for triggers, looking for keywords, and saying, “Oh, they said this. Let me go ahead and spin out an update.” **Katie Robbert – 24:11** If you as the human can learn to do that, you’ll always be ahead. We won’t even consider replacing you with AI because you’re doing the biggest thing that we look for: You know what’s going on. Tell me what I need to do today, tell me where things stand. If I, as the manager, am the one asking those questions, I’m already frustrated, and you’re already behind. So get ahead of it, get ahead of me. Don’t give me the chance because AI is going to give me what I need. I say this all to say people are always asking, “Will AI take my job?” That’s a really good use case of where AI would be able to do that if a human is unable to do that. **Christopher S. Penn – 24:54** Exactly. A good account manager is a good project manager at the end of the day. If you look at your task list, is it an admin’s list, or does it look like a project manager’s list? The difference is figuring out which end of the spectrum you are on. If you are closer to the admin side, you’re easier to replace by AI. If you’re close to the project manager side, where there’s a lot more complexity, you are harder to replace. **Katie Robbert – 25:20** I will say with the caveat, my final thought is that an account manager and a project manager are two different disciplines. You could make the Venn diagram and see where they overlap, but traditionally they are two different disciplines. We do know that, so please don’t comment correcting us. We are aware. **Christopher S. Penn – 25:39** Yes. Just take a look at those to-do lists. **Katie Robbert – 25:42** Yes. **Christopher S. Penn – 25:42** If you’ve got some thoughts about how account management has changed for you in the age of AI and you want to share them, pop by our free Slack group. Go to TrustInsights.ai/analyticsformarketers. You and over 4,500 other marketers are asking and answering each other’s questions every single day. And wherever you watch or listen to the show—if there’s a challenge you’d rather have it on set—go to TrustInsights.ai/tv. You can find us at all the places fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. **Katie Robbert – 26:13** Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive market analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. **Katie Robbert – 27:06** Trust Insights also offers expert guidance on social media analytics, marketing technology and MarTech selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In Ear Insights podcast, the Inbox Insights newsletter, the “So What” livestream, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations. **Katie Robbert – 28:11** Data Storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources, which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Before this recent solo episode, The Purpose of Asana Ep 159, was even released my friend Cecily Milne reached out to say she was so excited to listen to it and chat about it! We decided to record our conversation for all of you, so today we have Part Two!  In this episode Cecily and I dive into what makes asana unique compared to other movement practices, we discuss the nuances of teaching with specificity, and tackle the evolving role of the yoga teacher in today's landscape. We also unpack how our approaches to asana practice and teaching have transformed over time, the importance of intentionality versus invitation in cueing, and how to empower both educators and students to understand their why for every cue and pose. In this episode you'll hear: how Cecily defines specificity not as rigid alignment but as purposeful decision-making how safety and empowerment come not from removing structure, but from offering clear, intentional containers within which students have agency and choice the importance of movement education — understanding anatomy, joint actions, and functional progression the dangers of both overly dogmatic cueing and "anything goes" teaching styles practical tips for teachers on knowing the "why" behind each pose and cue  Cecily Milne (she/her) has been teaching yoga and movement since 2009. When teaching became her full-time job, the lack of variety in her practice resulted in repetitive strain injuries. These injuries led Cecily to seek guidance from outside the yoga community. She dove headfirst into education, becoming a FRCms and Functional Range Assessment provider. Cecily spent a year studying with Dr. Guy Voyer DO to complete his Somatraining program and become certified in ELDOA levels 1-3. She has also trained with Ido Portal and Gymnastic Bodies, and credits her strength training approach to the years spent learning from coach Lovedeep Dhunna, whose primary influences included Paul Chek and Charles Poliquin. In 2015, Cecily created Yoga Detour—a bridge between yoga and the other movement modalities our bodies need. She shares Yoga Detour with a global audience through online courses, a virtual studio, and in-person events that have taken place all over the world.  Learn More From Cecily: Cecily's website, Yoga Detour Follow Cecily on Instagram   This episode is brought to you by OfferingTree, an easy-to-use, all-in-one online platform for yoga teachers that provides a personal website, booking, payment, blogging, and many other great features. If you sign up at www.offeringtree.com/mentor, you'll get 50% off your first three months (or 15% off any annual plan)!   

A rather even and straightforward but challenging one.

Ever wonder what tech tools actually keep everything running behind the scenes for a multipreneur? In this episode, I'm pulling back the curtain on my daily toolkit—the platforms I truly use to create content, manage meetings, market my businesses, and stay connected with my community.We talk a lot about working smarter, not harder, but what does that actually look like day-to-day? The truth is, most of us already use tech—Siri, Alexa, our smartphones, even our TVs—but we're only scratching the surface of what these tools can do for our businesses.This week, I'm sharing a behind-the-scenes look at the tools that power my world as a multipreneur. From design and content creation to marketing automation and community building, I'll walk you through how I use each tool—and how you can start, even if you're not a “tech person.”My Everyday Essentials:Canva: My go-to design studio for everything from real estate flyers to podcast promos. Templates make branding effortless and consistent.ChatGPT Plus: My creative partner for brainstorming, drafting, SEO, and training outlines. It saves hours of time and helps me show up sharper.Zoom: For meetings, interviews, and podcast recordings—integrated with Calendly to simplify scheduling.OpusClips: Turns long-form video into short, scroll-stopping reels with AI-powered rankings to see what will perform best.Expanding My Reach:Gemini: The Google-integrated AI that streamlinesresearch, writing, and creative projects right inside Gmail and Docs.Designrr: Converts blogs and transcripts into polishedeBooks or freemiums—perfect for lead magnets and training.Descript: A must-have for podcast editing andtranscription. It's beginner-friendly, yet powerful enough for pros.Skool: My hub for community building andconnection—combining learning, engagement, and monetization in one place.Speaker Event Finder: Helps locate and pitch speakingengagements to grow your visibility and credibility.Beginner-Friendly Starter Stack:If you're just beginning your tech journey, start small:Canva (free)Zoom (free)Google Workspace (Docs/Sheets/Drive)Trello or Asana (for project management)Otter.ai (meeting notes + transcriptions)Later or Buffer (for social scheduling)

Text Kristen your thoughts or feedback about the showIt's National Checklist Day, which might as well be my personal holiday! In this episode, I'm sharing the tools that keep my solopreneur business organized, my brain calm (mostly), & my systems running smoothly.From my digital checklist in Asana, to client management made easy with 17hats, to two years of weekly newsletters powered by Flodesk, these are the essentials that help me simplify & scale. You'll also hear about my favorite podcast tools, a few can't-miss integrations, & why fewer tools that work together beat juggling twenty tabs any day.Resources & Links:Get 50% off your first year with 17hats and Flodesk using these links or code FAIRYTALE.Podcasters & Content Creators: check out Descript and BuzzsproutAdditional platforms mentioned: Google Workspace, Zapier and Canva Grab all my freebies at kristenlettini.com ICYMI Episode 132: Email Marketing Made Simple*** If you're a 17hats user, I've got a quick way to help you stress less. Take my free, 2-minute “How Many Hats?” Quiz to see how you're using 17hats today — and get a few simple tips to make it even more powerful. ✨ It's like a mini clarity check for your business — short, simple, and surprisingly therapeutic.

Today, I'm pulling back the curtain and sharing every system and tool I use to stay organized, land brand deals, and keep my business running while I'm on the go. From pitching tools to project management to the #1 most underrated resource , you'll walk away with practical tools you can plug into your own workflow today. I break down the exact business systems and tools I use daily, weekly, and monthly to manage my travel creator business. If you're a travel influencer or content creator who's ready to turn your creativity into a streamlined business, this episode is packed with tips, tools, and insider tricks.What You'll Learn:

Here's the big problem with journey maps...It's often like you've composed a masterpiece, but no one is there to actually play it.This is what I feel when I see a carefully crafted map (our version of "music on paper"), which ultimately fails to make an impact. Sure, we do the research, map the insights, and identify opportunities, but on Monday morning, everyone just goes back to their old routines, checking off to-do items in Jira, ClickUp, or Asana.The map becomes an impressive visual, but it's disconnected from the way work is done.This is the implementation gap, and it's where most journey management efforts fail.So in episode 7 of the Journey Management Playbook series, Tingting Lin and I address this exact problem head-on. This isn't a guide about what to map rather, it's about how to plug your insights into the operational reality of your organization.We're moving beyond the theory and into the practical, day-to-day workflow.I even share my own project management setup, share how things get done in my business and we discuss how to bridge the gap between my project list and the customer journey.In this episode, you'll hear:* Why creating a "parallel workflow" for journey management is a recipe for failure.* How to "plug into" your organization's existing ceremonies.* A practical way to reverse-engineer your team's current project backlog and to connect it back to the journey.* The right way to use prioritization matrixes to spark stakeholder conversations and grow alignment.So if you want to make your journeys the driving force behind your daily decisions, not just another document lost on a hard drive or fading away on the wall, make sure you don't miss this one.--- [1. LINKS ] ---Playbook Slides - https://go.servicedesignshow.com/-sofmSign up for TheyDo - https://go.servicedesignshow.com/scjwb --- [ 2. GUIDE ] ---00:00 Welcome to TheyDo EP 0702:00 Implementation gap03:00 Defining the Operational Workflow06:00 The Practical Challenge09:00 Connecting the Triple Diamond to the Music Metaphor12:45 Understanding the big picture15:30 Connecting the churn-reduction journey map 16:30 Journey Management to Project Management 19:30 Modeling initiatives in TheyDo to show a successful integration approach21:30 How to Model Initiatives in TheyDo for Journey Linkage24:00 Linking Initiatives to Opportunities/Journeys25:30 Scoring Initiatives by Impact and Effort28:00 Connecting Discovery (TheyDo) to Delivery (ClickUp/JIRA)30:15 Context in the Journey Tool 32:00 Bi-directional Synchronization34:00 How to set up the connectio35:45 Understanding the Organizational Workflow37:30 Handoffs between the Triple Diamond Workflow39:00 How to Implement the Workflow 41:00 The needed Cultural shift42:00 Impact driven language44:30 How to handle non-journey work47:00 The Workflow is not a Designer's Job Alone49:00 Recap: The 4 steps50:30 Journey of the Journey Manager54:30 Journey Framework for Strategic Alignment56:30 Ensuring Business Value 58:00 Scaling and Governance1:02:30 Coming Up Next --- [ 3. FIND THE SHOW ON ] --- Youtube ~ https://go.servicedesignshow.com/journey-management-playbook-07-youtubeSpotify ~ https://go.servicedesignshow.com/journey-management-playbook-07-spotifyApple ~ https://go.servicedesignshow.com/journey-management-playbook-07-appleSnipd ~ https://go.servicedesignshow.com/journey-management-playbook-07-snipd

A well rounded flow this evening with some playful challenges. 

This week on Its The Bottom Line that Matters, cohosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo reveal the real-life tech stack choices that power their businesses—and how you can make smarter moves too.Whether you're drowning in software options or worried your tools are running you (instead of the other way around), this episode gives you answers you won't find in generic “top 10 software” lists. Together, the hosts dissect:Why your tech tools are only pieces of your system—and how to avoid letting them run the showWhat actually works for productivity, communication, CRM, and planning—straight from their own businessesInsider advice for security, GDPR, and protecting your data as your stack gets biggerForget one-size-fits-all advice. Jennifer, Daniel, and Patricia get honest about what flops, what fits, and why stacking up your perfect tech-system is a path to more confidence, freedom, and business growth. Listen in for permission to build a business that works the way you do.If you're tired of the grind and ready to win back your time, subscribe now — and join us each week for smarter strategies.Speaker Bios: Jennifer Glass brings a wealth of business acumen to the show, with a strong focus on the practical side of technology for entrepreneurs. She manages her own tech stack using platforms like High Level and a suite of Microsoft products, while staying security-conscious after personally experiencing a cyber-attack. Jennifer's insights are always grounded in real-world challenges, from project management and communication apps to compliance with GDPR and FTC guidelines. She's passionate about helping other business owners select the tools that truly fit their needs, and even offers support as a Microsoft partner.Daniel McCraine is a seasoned entrepreneur and small business owner, always looking for practical technology solutions that simplify daily operations. On the podcast, Daniel shared his experience building a streamlined CRM company for small businesses, emphasizing the importance of using software that does what you need and nothing more. He's a fan of Google Workspace for collaboration, Trello for project management, and Groove for marketing and websites. Daniel is strategic in his tech decisions, often seeking expert recommendations for security, especially when it comes to choosing content delivery networks. His approach is all about utility, integration, and minimizing unnecessary complexity.Patricia Reszetylo is the creative force on the podcast, known for her hands-on experimentation with tech tools for planning and brainstorming. She's a power user of ChatGPT for everything from project layouts to writing and advice, often pairing it with Google Drive and Canva to organize and visualize her work. Patricia isn't afraid to try new platforms—whether it's switching her calendar from Calendly to Go High Level or testing project management tools like Monday.com, Asana, and ClickUp. She prefers systems that let her see everything at once and adapt as her workflow evolves, demonstrating a flexible, solution-oriented mindset for businesses navigating modern tech choices.Together, Daniel, Jennifer, and Patricia deliver practical advice and personal stories, helping listeners build a tech stack that supports business growth and success.Keywords: tech stack, small business technology, Its The Bottom Line that Matters, Jennifer Glass, Daniel McCraine, Patricia Reszetylo, group podcast, entrepreneurship, business podcast, business tips, productivity tools, CRM, GDPR, systems, software for business, 2025 trends, community podcast

As companies grow and rely more on technology, they often lose the close connection they once had with customers. This "scaling paradox" creates a distance between business leaders and genuine customer feedback, while frontline teams, who interact with customers daily, are often overlooked. That disconnect makes it harder for your business to stay competitive. In this episode of Doing CX Right®, Stacy Sherman talks to Michael Nguyen, who leads Customer Intelligence at Enterpret and has held key roles at Asana and Figma, about how to turn customer complaints into opportunities for loyalty and profitable growth. You'll learn how modern feedback systems and AI reveal patterns in what customers think and feel, which enables leaders to make smarter, faster business decisions. Michael shares examples from companies he works with, like Canva, that show how "closing the loop" by listening, responding, and learning from every customer drives measurable impact. Listen now to discover proven ways to transform customer pain into your most powerful driver of innovation and success. Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies. Book time with Stacy here.

In this episode, we dive into the often-overwhelming world of building a tech stack for your coaching business! We know the thought of sorting through all the technology options can make your eyes glaze over, but fear not! We break it down into manageable pieces, discussing everything from accounting software to payment processors, calendaring systems, and even email marketing tools. Adding tech to your process should save you time and money, not cause you headaches and cost you cash. Our goal is to help you streamline your processes so you can focus on what you do best – coaching! Are you ready to take your coaching business to the next level? Listen in as we share our personal experiences with different tools and provide recommendations that can help you build a solid tech foundation for a thriving coaching practice.

Connect with Saket Srivastava: https://www.linkedin.com/in/saket-srivastava-84069711/

Hello everybody – I'm Derek Arden, and welcome to another fascinating edition of Monday Night Live! Hello everybody! I'm Derek Arden, and welcome to another inspiring episode of Monday Night Live – your weekly masterclass in life, learning, and leadership. This week's show is something truly special. My guest is Jasma Patel, a remarkable woman whose journey from corporate marketing to yoga teacher and cancer survivor is nothing short of extraordinary.

A charming little flow with lots of twists, hamstring length, and foot strength. 

Launching your subscription box shouldn't require a tech degree or a six-figure software stack. Yet too many new subscription box owners spend weeks stressing about tools. Or worse, skip setup until launch week. Let's fix that. In this quick Friday Fuel episode of the Launch Your Box Podcast, I'm walking you through the exact tech tools you actually need to launch your subscription box. Nothing fancy, nothing extra, just what works from Day 1. The 4 Core Tools Every Subscription Box Business Needs Before you launch your subscription box, you need four core systems in place: Website Platform – Shopify or WooCommerce Payment Processor – PayWhirl or Stripe Shipping Software – Shopify Shipping or ShipStation Email Marketing CRM – Klaviyo Hire Out the Tech or DIY? If setting up checkout flows and automations makes your eyes glaze over, you're not alone. You don't get bonus points for doing it all yourself. You can hire someone for a few hundred dollars to get your tech stack up and running, or take it step-by-step yourself.  The key is that everything works before you go live. Test Like a Customer Testing your tech isn't optional. Walk through your own site like it's your first visit: Can you place a test order from start to finish? Do your emails send automatically? Are your shipping options correct? Do recurring payments process properly? Do your confirmation emails look professional? Click every link. Test every flow. You've worked hard to get people to your site, don't lose them because of a broken button or missing email. A Bonus Tool for Staying Organized Is your desk covered in sticky notes? It's time for a free project-management tool like Trello, Asana, or ClickUp. Use it to organize launch tasks, email prep, or even box curation. Each has a free version and will save you serious stress. Take Action Carve out an hour to audit your tech stack. Set up your storefront, payment processor, and email CRM. Run a full test order from start to finish. Make sure every piece, from opt-in to order confirmation, works flawlessly. You don't need the fanciest tools. You just need tools that work.  Keep it simple, get it tested, and be ready when subscribers start clicking “buy.” Join me for this quick, practical episode and walk away with a clear, budget-friendly tech plan that's ready for launch day. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Guest Mix by SoftSkilla: 01. SoftSkilla & Saint Rider - La Da Dee 02. Martin Ikin, Matroda, Sian-Lee - 4U (Matroda Drum N Bass VIP) 03. Monrroe - Romance 04. Softskilla - Element 05. Break - Phase 2 06. Gui - Funky S#!T 07. Sub Killaz, Magenta - Spliff Dub 08. Sub Killaz, Nu Elementz - Underwater 09. Bou, Toxinate - Bounce 10. AIM, Armodine - I'm in London 11. Bou - Hotel Berber 12. Bou, Clarkey - Kebab 13. Danny Byrd, Anaïs - Made In Romania 14. Bou - Copy Cats 15. V.Vysotskiy - Koni (Softskilla Bootleg) 16. Damageman, Mc Kainess - Stone cold killer 17. AIM - My production (Ya sama) 18. Bladerunner - It's The Feel 19. Inhumane, Ulyana - Na Tusu 20. Sound in Noise - Yo 21. Amplify, Sub Killaz - Change 22. Benny Benassi, The Biz - Satisfaction (Netsky Remix) 23. Kara - Audacious 24. Break - Overstayed 25. Capital Dogz, SoftSkilla, Ragga Twins – No Time To Chill (Lowriderz remix) 26. Noisia - Concussion 27. Ozma & Lowriderz & Коля Маню & Smoky D - Original F 28. Synergy - Dark Machine 29. SoftSkilla & Saint Rider - Tribal Drums 30. Absu_NTQL - Result 31. DC2 & KLAN NOGI & ONEDER - Безумный Макс 32. Agressor Bunx - Rituals 33. Asana, DnB Doctor - Neurofunk Symphony 34. SoftSkilla, Compressly, Antoanesko – Обратное Тепло (KROT Remix) 35. Total Science & Break - Big Time Winners 36. Bou, Mark XTC - Breathe 37. Break & Total Science - Dog's Dinner (Mefjus Remix) 38. Lowriderz - Hybrid Skank feat Smoky D VIP 39. Alibi, Command Strange - Ahead of Me 40. Jade - Pulp Friction 41. Bou & Replicant - Kill Bill 42. Black Eyed Peas - Pump It (Tantron DnB Bootleg) 43. Badger - Bitter Sweet Symphony 44. Bongy - Bali 45. Serum, Bladerunner, The Riddler - Ain't No Way 2024 (Bladerunner Remix) 46. Dossa - Fog 47. Shy FX, T Power - Feelings 48. Bongy - Robothug 49. Monista - Predator 50. Holy Polly - Smile 51. Teddy Killerz, Mozey - Break My Heart 52. The Upbeats feat. Armanni Reign - Villains Cowl 53. SLWDWN, Trinist - Way 54. Enei - Sinking VIP 55. AIM - Set Me Free 56. Ntechnique, Mayel, Paraskeva - I See A Dream 57. Absu_NTQL - Conclusion 58. E. Krilatov — Kacheli (Softskilla bootleg)

Guest Mix by SoftSkilla: 01. SoftSkilla & Saint Rider - La Da Dee 02. Martin Ikin, Matroda, Sian-Lee - 4U (Matroda Drum N Bass VIP) 03. Monrroe - Romance 04. Softskilla - Element 05. Break - Phase 2 06. Gui - Funky S#!T 07. Sub Killaz, Magenta - Spliff Dub 08. Sub Killaz, Nu Elementz - Underwater 09. Bou, Toxinate - Bounce 10. AIM, Armodine - I'm in London 11. Bou - Hotel Berber 12. Bou, Clarkey - Kebab 13. Danny Byrd, Anaïs - Made In Romania 14. Bou - Copy Cats 15. V.Vysotskiy - Koni (Softskilla Bootleg) 16. Damageman, Mc Kainess - Stone cold killer 17. AIM - My production (Ya sama) 18. Bladerunner - It's The Feel 19. Inhumane, Ulyana - Na Tusu 20. Sound in Noise - Yo 21. Amplify, Sub Killaz - Change 22. Benny Benassi, The Biz - Satisfaction (Netsky Remix) 23. Kara - Audacious 24. Break - Overstayed 25. Capital Dogz, SoftSkilla, Ragga Twins – No Time To Chill (Lowriderz remix) 26. Noisia - Concussion 27. Ozma & Lowriderz & Коля Маню & Smoky D - Original F 28. Synergy - Dark Machine 29. SoftSkilla & Saint Rider - Tribal Drums 30. Absu_NTQL - Result 31. DC2 & KLAN NOGI & ONEDER - Безумный Макс 32. Agressor Bunx - Rituals 33. Asana, DnB Doctor - Neurofunk Symphony 34. SoftSkilla, Compressly, Antoanesko – Обратное Тепло (KROT Remix) 35. Total Science & Break - Big Time Winners 36. Bou, Mark XTC - Breathe 37. Break & Total Science - Dog's Dinner (Mefjus Remix) 38. Lowriderz - Hybrid Skank feat Smoky D VIP 39. Alibi, Command Strange - Ahead of Me 40. Jade - Pulp Friction 41. Bou & Replicant - Kill Bill 42. Black Eyed Peas - Pump It (Tantron DnB Bootleg) 43. Badger - Bitter Sweet Symphony 44. Bongy - Bali 45. Serum, Bladerunner, The Riddler - Ain't No Way 2024 (Bladerunner Remix) 46. Dossa - Fog 47. Shy FX, T Power - Feelings 48. Bongy - Robothug 49. Monista - Predator 50. Holy Polly - Smile 51. Teddy Killerz, Mozey - Break My Heart 52. The Upbeats feat. Armanni Reign - Villains Cowl 53. SLWDWN, Trinist - Way 54. Enei - Sinking VIP 55. AIM - Set Me Free 56. Ntechnique, Mayel, Paraskeva - I See A Dream 57. Absu_NTQL - Conclusion 58. E. Krilatov — Kacheli (Softskilla bootleg)

SUMMARY: In this episode, Aaron and Terryn tackle one of the most critical (and often overlooked) aspects of running successful operations: project plans. They share stories from launches gone sideways, explain why clear roles and timelines prevent chaos, and break down practical tools for keeping teams aligned—from simple Google Sheets to robust platforms like Asana. Along the way, they highlight the dangers of last-minute pivots, the importance of quality control, and why debriefs are essential for long-term success. Whether you're a visionary leader, a project manager, or part of a fast-moving team, this conversation will give you actionable ways to streamline your next big initiative.   Minute by Minute: 01:07 A rap battle, sports jokes, and setting the stage 02:23 Why project plans matter for digital teams 03:23 Contractor teams and the challenge of no clear leader 05:07 Physical teamwork vs. digital collaboration 06:29 Timelines, roles, and why launches get scrambly 07:20 Tools: from paper to Google Sheets to Asana 09:03 The beauty and chaos of project plans 10:01 Breaking down roles: strategy, marketing, and delivery 13:39 The role of quality control in complex projects 19:40 Debriefs, dials, and learning from each launch

This was a sweet moderate one that felt like the right thing at the right time for the right group. Options for inversions. 

This was a sweet moderate one that felt like the right thing at the right time for the right group. Options for inversions. 

An odd one in a good way, visiting some postures off the beaten path. 

In this inspiring episode of the Finding Harmony Podcast, hosts Harmony Slater and Russell Case sit down with David Knee, author of The Next Asana. David shares his deeply personal journey of living with multiple sclerosis, navigating forced retirement, and finding new vitality through the practice of Ashtanga Yoga. From his first Groupon yoga class in Victoria to studying with Tim Miller and writing poetry inspired by the moon cycles, David's story is one of resilience, transformation, and hope. Along the way, he reflects on family life, the challenges of step-parenting, and the healing power of consistent, adapted yoga practice. David reminds us that practice doesn't have to be perfect to be effective—it simply has to be yours. His story is not only inspiring for those living with MS, but also for yoga teachers, caregivers, and anyone seeking a path of renewal in difficult times. Topics Covered in This Episode: David's diagnosis with multiple sclerosis and his early symptoms How yoga supported his physical, cognitive, and emotional health The importance of adapting practice for chronic illness The role of breath, pranayama, and meditation in healing Lessons learned from teaching and community service in the MS world Transformation, patience, and the importance of cultivating hope The meaning behind the dragonfly on his book cover David's moon poems and reflections on love, practice, and resilience Resources & Links: David's blog: msasana.ca Poem: Harvest Moon by David Knee Harvest Full Moon it's a ray of light Farmers use it to work late at night It's harvest time, they reap what they sow They work underneath this Moon's bright glow Neil Young does sing that tune It goes like this: On this Harvest Moon I'd love to dance with the one I love This song's perfect under what is above On a warm late summer's eve underneath its glow Wouldn't it be awesome for us all to know To dance, to love, is all we really need This romantic mindset I think you believe I've gone on a tangent I love that song It embodies to me of a love so long Feel it, be it, take that big chance Just let it in, you bet it's romance I'll get back on track as I'm sure you know A breather's required it's not just for show Love is a song that we all know best Sing it out loud, then enjoy a good rest Links to Amazon - David's Book: https://www.amazon.com/Next-Asana-Ashtanga-Multiple-Sclerosis/dp/1779629974 https://www.amazon.ca/Next-Asana-Ashtanga-Multiple-Sclerosis/dp/1779629974 Check out Harmony's upcoming events: https://harmonyslater.com/events FREE Manifestation Activation: https://harmonyslater.kit.com/manifestation-activation FIND Harmony: https://harmonyslater.com/

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 FOLLOW the Finding Harmony Podcast on Instagram: https://www.instagram.com/findingharmonypodcast/ FREE AUDIO GUIDE - Download your 2 min breathwork practice: https://harmonyslater.com/morning-breathwork-optin JOIN ANCIENT BREATHING 2.0 and Live Classes with Harmony: https://harmonyslater.com/ancient-breathing-2-0 Find your Spiritual Entrepreneur Archetype! Take the Quiz! https://harmonyslater.com/spiritual-entrepreneur-archetype-quiz BOOK Your Spinal Energetics Session: https://harmonyslater.as.me/

In this episode of Grow a Small Business, host Troy Trewin interviews Paige Wiese, founder of Tree Ring Digital, shares her journey from freelancing after the GFC to building a 16-person digital marketing team. She reveals how the company doubled during COVID, overcame recent dips, and stayed resilient through challenges. Paige explains the importance of prioritization, transparency, and smart financial management in scaling a business. She highlights why being industry-agnostic has given Tree Ring Digital a competitive edge. Her story is a blend of perseverance, adaptability, and strategic growth every small business owner can learn from. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Paige Wiese said the hardest thing in growing a small business is having the confidence and resilience to stick with it through the ups and downs. She emphasized that challenges and setbacks are inevitable, but staying committed and pushing forward makes all the difference. What's your favorite business book that has helped you the most? Paige Wiese shared that one of her favorite business books is “Do Less”, which helped her understand the importance of not saying yes to everything and focusing on what truly matters by getting unnecessary tasks off her plate. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Paige Wiese emphasizes learning through mentors, self-teaching, and real conversations over traditional study. She's been featured on Mission Matters (digital asset control), Building the Business (slowing down to speed up growth), and Grow My Accounting Practice (scaling with marketing). Paige highlights the value of extracting small, actionable insights from books, podcasts, and networking. She also recommends shows like Masters of Scale for growth strategies and Manager Tools for leadership and team development. What tool or resource would you recommend to grow a small business? Paige Wiese recommends using practical tools and systems to support business growth, starting with digital asset management to secure domains, websites, and brand accounts. She highlights the value of QuickBooks for financial tracking and project management tools like Asana or Trello to streamline workflows. To grow smarter, she suggests leveraging Google Analytics and Search Console for data-driven decisions, while also emphasizing the importance of continuous learning, mentorship, and checklists to stay resilient and adaptable. What advice would you give yourself on day one of starting out in business? Paige Wiese said the advice she would give herself on day one of starting out is: “You can do it. It's going to come with some challenges, but you've got this.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Prioritization is the key to delivering real value, not just checking off tasks – Paige Wiese Know your numbers—without metrics, you can't measure true growth – Paige Wiese Success is producing quality work while building long-term relationships – Paige Wiese  

Eugene Chew is the Global Chief Operating Officer at BikesOnline.com, a leading direct-to-consumer cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.From the early days of the internet to scaling a global Ecommerce operation, Eugene has built a career at the intersection of creativity, data, and operational excellence. Before joining BikesOnline, he led digital transformation as Chief Digital Officer at J. Walter Thompson (WPP) and served as Greater China Regional Head at Lion (Kirin).At BikesOnline, Eugene and his team are redefining what it means to sell complex, logistics-heavy products online. From solving “dirty freight” challenges to perfecting the post-purchase experience, he's proving that operational rigor and creative problem-solving can turn friction into a competitive moat.Beyond Ecommerce, Eugene is also an avid cyclist, gardener, and tea enthusiast — running Tea Urchin, his aged tea business that reflects his love for craftsmanship and detail.Whether you're scaling a DTC brand, optimizing supply chains, or navigating global expansion with a lean team, Eugene offers an inside look at how to balance creativity, data, and discipline to build a sustainable business that lasts.This episode also mentions insights from Izzy Rosenzweig of Portless on rethinking global fulfillment, and Kyle Hency of GoodDay Software on building better systems for modern Shopify brands.In This Conversation We Discuss:[00:38] Intro[01:36] Naming a brand that stands the test of time[02:09] Predicting automation in ad buying early on[05:01] Learning innovation from China's all-in-one model[06:01] Balancing innovation with Western logistics limits[08:55] Recognizing the shift toward direct brand work[10:12] Shifting from service work to physical operations[11:50] Managing cash flow under market uncertainty[12:31] Stay updated with new episodes[12:41] Helping founders scale beyond day-to-day ops[13:27] Finding opportunity in a pandemic-era pivot[14:01] Designing packaging that simplifies assembly[15:30] Diversifying suppliers to reduce risk exposure[17:48] Protecting margins from tariff and fraud risks[19:01] Choosing Shopify for flexibility and speed[22:36] Hiring agencies to guide complex migrations[25:05] Training teams before adding new integrations[27:18] Episode Sponsors: Electric Eye & Heatmap[29:59] Partnering with experts where specialization wins[31:58] Gaining perspective from cross-industry learnings[34:27] Avoiding costly trial-and-error learning[36:34] Prioritizing projects with impact and simplicity[41:20] Managing cost challenges in global logistics[44:50] Preparing for tariffs with flexible strategiesResources:Subscribe to Honest Ecommerce on YoutubePremium bikes at unbeatable prices, direct from manufacturers bikesonline.com/Follow Eugene Chew linkedin.com/in/eugenechewMentioned episode with Izzy Rosenzweig of Portless: www.youtube.com/watch?v=XpbeHvv3_1QMentioned episode with Kyle Hency of GoodDay Software: www.youtube.com/watch?v=UQNsUfgl9E4Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Adam explores the concept of modern yoga, its historical roots, and how it differs from traditional practices. He discusses the evolution of asana, the significance of influential figures like Krishnamacharya, B.K.S. Iyengar, and Patabi Joyce, and the accessibility of modern yoga. Keen emphasizes the importance of personal experience in yoga and the need to embrace its diverse traditions while acknowledging the political and cultural contexts that have shaped its development. www.keenonyoga.com | @adam_keen_ashtanga   Key Notes ·      Modern yoga is defined by a focus on asana. ·      Asana has been used for ages, no doubt. ·      Asana is used as an auxiliary practice. ·      Modern yoga is accessible to everyone. ·      Yoga is a doorway in towards the self. ·      Yoga has always been an evolution. ·      Asana is a symbol of modern Hinduism. ·      Asana is a practice in itself now. ·      Yoga is a diverse body of ideas. ·      Personal experience in yoga is crucial.

Text Kristen your thoughts or feedback about the showUse October Theory to end 2025 strong & step into 2026 ready!October is the “Second New Year” — the perfect time to reflect, reset, and realign before the year ends. In this solo episode, I share 4 simple steps to make October Theory work for your business: review your 2025 goals, refresh your systems, refine your content calendar, and protect your energy.✨ Links & resources mentioned in this episode:Grab your free step-by-step Asana content calendar guideListen to my full episode on content calendarsBook a free 30-min consult to chat about your backend systemsStay tuned for Black Friday deals on my fav tools like 17hats + Flodesk — join my email list so you don't miss them*** Freebie alert! Build Your Lead Management Fairytale Workflow with 17hats Say "goodbye" to inbox chaos and "hello" to streamlined lead management that saves time and boosts your business. This free guide will walk you through how to build a lead management workflow with 17hats'.

This one went by fast, a lighthearted flow with some fun curveballs. 

What if your next big career move didn't involve managing people—but managing impact? Catt Small joins Lou to unpack the rise of the staff designer: a role that's redefining what senior-level growth can look like for designers who want to lead without becoming managers. Catt shares insights from her forthcoming Rosenfeld book, The Staff Designer: Grow, Influence, and Lead as an Individual Contributor, where she draws on her own experience at companies like Etsy, Asana, and Dropbox—alongside interviews with nearly 30 other design pros—to clarify a path that's increasingly relevant in today's flattened organizations. Catt explains why staff designers thrive at the intersection of strategy and execution, influence and diplomacy. Staff design isn't about hierarchy; it's about navigating complexity, guiding quality, and mentoring others, all without direct reports. Whether you're a senior designer wondering what's next or a leader trying to support IC career growth, this episode reframes design leadership for the modern era.

Nesrine Changuel helped build Spotify, Google Chrome, and Google Meet. Her work has helped her discover the importance of emotional connection in building successful products. At Google, she served as a dedicated “delight PM,” a role specifically focused on making products more delightful. She recently published Product Delight, a book that provides a practical framework for creating products that serve both functional and emotional needs. Based in Paris, she now coaches founders and CPOs on implementing delight strategies in their organizations.What you'll learn:1. Why delight is a business strategy, not just “sprinkling confetti” on top of functionality2. How to identify emotional motivators that drive product retention3. The 50-40-10 rule for balancing delight in your roadmap4. The 4-step delight model5. The origin story of Spotify's Discover Weekly6. Why B2B products need delight just as much as B2C products7. How to get buy-in from skeptical leaders who think delight is a luxury—Brought to you by:DX—The developer intelligence platform designed by leading researchers: https://getdx.com/lennyJira Product Discovery—Confidence to build the right thing: https://atlassian.com/lennyLucidLink—Real-time cloud storage for teams: https://www.lucidlink.com/lenny—Transcript: https://www.lennysnewsletter.com/p/a-4-step-framework-for-building-delightful-products—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/174199489/my-biggest-takeaways-from-this-conversation—Where to find Nesrine Changuel:• LinkedIn: https://www.linkedin.com/in/nesrinechanguel/• Newsletter: https://nesrinechanguel.substack.com/• Website: https://nesrine-changuel.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Nesrine and product delight(04:56) Why delight matters(09:17) What makes a feature “delightful”(12:29) The three pillars of delight(13:03) Pillar 1: Removing friction (Uber refund example)(15:07) Pillar 2: Anticipating needs (Revolut eSIM example)(17:21) Pillar 3: Exceeding expectations (Edge coupon example)(18:35) The “confetti effect” and when it actually works(22:02) B2B vs. B2C: Why all products need emotional connection(29:52) The Delight Model: A 4-step framework(30:57) Step 1: Identifying user motivators (functional and emotional)(33:55) Step 2: Converting motivators into product opportunities(34:46) Step 3: Identifying solutions with the delight grid(36:46) Step 4: Validating ideas with the delight checklist(40:22) The Delight Model summarized(42:18) The importance of familiarity (Spotify Discover Weekly story)(45:21) Real examples: Chrome's tab management solution(51:32) Google Meet's solution for “Zoom fatigue”(55:02) Getting buy-in from skeptical leaders(59:39) Prioritizing delight: The 50-40-10 rule(1:02:41) Creating a culture of delight in your organization(1:06:45) The habituation effect(1:08:15) When delight goes wrong: Apple reactions example(1:10:21) How delight motivates product teams(1:12:24) Lightning round and final thoughts—Referenced:• Spotify: https://open.spotify.com/• Linear: https://linear.app/• How Linear builds product: https://www.lennysnewsletter.com/p/how-linear-builds-product• Jira: https://www.atlassian.com/software/jira• Asana: https://asana.com/• Monday: https://monday.com/• The Product Delight Model: https://nesrinechanguel.substack.com/p/the-product-delight-model• Revolut: https://www.revolut.com/• How Revolut trains world-class product managers: The “local CEO” model, raw intellect over experience, and a cultural obsession with building wow products | Dmitry Zlokazov (Head of Product): https://www.lennysnewsletter.com/p/how-revolut-trains-world-class-product-managers• Microsoft Cashback: https://www.microsoft.com/en-us/edge/features/shopping-cashback• Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO): https://www.lennysnewsletter.com/p/superhumans-secret-to-success-rahul-vohra• Brian Chesky's secret mentor who died 9 times, started the Burning Man board, and built the world's first midlife wisdom school | Chip Conley (founder of MEA): https://www.lennysnewsletter.com/p/chip-conley• Workday: https://www.workday.com/• SAP: https://www.sap.com/• ServiceNow: https://www.servicenow.com/• Salesforce: https://www.salesforce.com/• GitHub: https://github.com/• Atlassian: https://www.atlassian.com/• Snowflake: https://www.snowflake.com/• Data Superheroes: https://www.snowflake.com/en/data-superheroes/• Google Meet: https://meet.google.com/• Andy Nesling on LinkedIn: https://www.linkedin.com/in/andynesling/• Matic: https://maticrobots.com/• Diego Sanchez's (Senior Product Manager at Buffer) post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7365014292091346945/• Miro: https://miro.com/• Arc browser: https://arc.net/• Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO): https://www.lennysnewsletter.com/p/competing-with-giants-an-inside-look• Migros Supermarket: https://www.migros.ch/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Suno: https://suno.com• Snapchat: https://www.snapchat.com/• Use Reactions, Presenter Overlay, and other effects when videoconferencing on Mac: https://support.apple.com/en-us/105117• Dr. Lipp: https://drlipp.com/• How to be the best coach to product people | Petra Wille (Strong Product People): https://www.lennysnewsletter.com/p/how-to-be-the-best-coach-to-product• The Great American Baking Show: https://www.imdb.com/title/tt21822674/• Le Meilleur Pâtissier: https://en.wikipedia.org/wiki/Le_Meilleur_P%C3%A2tissier• The Upside on Amazon Prime: https://www.amazon.com/gp/video/detail/amzn1.dv.gti.3cb8500f-31af-9f4f-5dec-701e086d58e8• The Intouchables: https://www.imdb.com/title/tt1675434/• Yoyo stroller: https://www.stokke.com/USA/en-us/category/strollers/yoyo-strollers• UppaBaby strollers: https://uppababy.com/strollers/—Recommended books:• Product Delight: How to Make Your Product Stand Out with Emotional Connection: https://www.amazon.com/Product-Delight-Stand-Emotional-Connection-ebook/dp/B0FGZ93D9Y/• Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think: https://www.amazon.com/Factfulness-Reasons-World-Things-Better/dp/1250107814• STRONG Product Communities: The Essential Guide to Product Communities of Practice: https://www.amazon.com/STRONG-Product-Communities-Essential-Practice/dp/3982235189/r—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company's story.Dave and Pranav cover:How to translate your company narrative into concrete marketing campaigns and creative hooks across channelsWhy creative output (not measurement) is the biggest bottleneck for most B2B marketing teams todayThe frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after monthYou can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.Timestamps(00:00) - – Intro and audience roll call (05:09) - – Why narratives often get stuck in a Google Doc (08:09) - – Foundational docs you need before creating campaigns (13:09) - – Category entry points and jobs-to-be-done explained (17:09) - – How to feed company inputs into AI tools (23:09) - – Generating ad campaign ideas with real examples (25:09) - – Using analogies (like basketball) to explain complex concepts (29:54) - – Where AI falls short (and why human judgment matters) (32:54) - – Mining sales call transcripts for campaign hooks (36:54) - – Turning customer objections into marketing messages (40:54) - – Repurposing podcasts, presentations, and blog posts into new formats (44:54) - – Systemizing idea generation for repeatable output (48:54) - – Closing thoughts and audience Q&A Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Forerunner Ventures' Kirsten Green talks with TITV Host Akash Pasricha about the future of AI in consumer tech and The Information's Anita Ramaswamy discusses the risks inherent in Oracle's recent debt offering. We also talk with Sword Health's ‘V' Bento about building an AI healthcare platform and Asana's Anne Raimondi about the company's new AI agents.Articles discussed on this episode:https://www.theinformation.com/articles/magical-thinking-behind-oracles-valuationTITV airs on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Subscribe to: - The Information on YouTube: https://www.youtube.com/@theinformation4080/?sub_confirmation=1- The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agenda

A strong, fun one tonight with some extra core strength and hip stability. 

If I were to ask you what the purpose of asana is, what would you say? Would you say it was to feel better in the body? To build strength and flexibility? To prepare the body for meditation practice? To help people connect more deeply to their breath and themselves? These are all beautiful answers!!  But if you gave a very specific movement cue or alignment principle when teaching asana, and I asked you what the purpose of that was, what would you say? I think many of us value clarity and specificity in our teaching, but because of the way we were trained to teach movement, we fall into highly dogmatic or aesthetic based cueing even when that doesn't honor our values.  Today's podcast episode is a deep inquiry into the purpose of asana, especially as it applies to teaching movement in a specific and precise way.  In this episode, you'll hear: a long list of priorities to choose from in your asana teaching why it is so problematic that yoga is sold as a healing practice and taught as a performative practice how this question shows up differently in group classes and private lessons what true co-creation with your students looks like what I prioritize in my movement teaching and why how I recommend you move forward in this inquiry Download The Ultimate Marketing Checklist for yoga teachers from our friends at OfferingTree. OfferingTree is a proud sponsor of this episode and I am honored to be an affiliate.  Visit OfferingTree at www.offeringtree.com/mentor and you'll get 50% off your first three months (or 15% off any annual plan). 

In this episode of the Grow A Small Business Podcast host Troy Trewin interviews Rosy McEvedy, founder of Ivy League Drips, shares her journey of turning a $5K savings into a fast-growing health business with over 200 licenses across Australia. She reveals how her passion for health, combined with grit and discipline, fueled 125% growth in just three years. Rosy discusses the challenges of hiring the right team, managing taxes, and learning the financial side of business while staying true to her vision. She also emphasizes the importance of consumer understanding, nurturing workplace culture, and trusting intuition. Her story is a powerful example of building success from scratch with resilience and purpose. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Rosy McEvedy shares that the hardest thing in growing a small business is maintaining consistency while wearing multiple hats—balancing sales, marketing, finances, and customer service all at once. It's challenging to stay focused on growth while handling daily operational fires. What's your favorite business book that has helped you the most? Rosy McEvedy shares that her favorite business book is The Lean Startup by Eric Ries, as it reshaped her mindset about testing ideas quickly, learning from failures, and scaling sustainably without wasting resources. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Rosy McEvedy shares that some great podcasts and online learning resources she recommends are How I Built This with Guy Raz, The Smart Passive Income Podcast by Pat Flynn, and online platforms like Coursera and HubSpot Academy, which provide practical, actionable knowledge for entrepreneurs. What tool or resource would you recommend to grow a small business? Rosy McEvedy shares that the tool she'd recommend to grow a small business is Trello (or Asana) for managing tasks and team collaboration, along with Canva for easy, professional-looking marketing content. Both help small businesses stay organized and build a professional presence without huge costs. What advice would you give yourself on day one of starting out in business? Rosy McEvedy shares that if she could give herself advice on day one of starting out in business, it would be: “Focus on building relationships and delivering value first, don't chase perfection, and remember that consistency will beat speed in the long run.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Consistency, not speed, is what truly builds a strong business foundation – Rosy McEvedy Every failure is simply a faster way to learn what actually works – Rosy McEvedy Relationships and value come before profits and perfection – Rosy McEvedy      

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."Dave and Ari Cover:The key differences between category creation and strategic positioning, and why it matters for B2B marketersThe steps to building a brand story that resonates with both your internal team and your target audienceHow focusing on the last 20% of branding efforts can elevate your company above the competitionTimestamps(00:00) - - Intro to Ari (04:33) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding (08:42) - - SEO Strategy vs Branding (14:09) - - How Brand is an Art and a Science (19:24) - - Challenges in Cybersecurity Branding (21:08) - - Early Stage Marketing (29:48) - - Cognitive Behavioral Branding (34:57) - - How Ari Manages Projects with the Brand Team (37:07) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy (41:25) - - What Founders Really Want to Do (46:31) - - Balancing the Day-to-Day with Visionary Goals Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Scaling your business without burning out isn't about doing more, it's about building better systems. If you've ever wondered how to deliver a premium client experience while working fewer hours, this conversation will show you what's possible.In this episode of The Blogging and SEO Show, I'm joined by Ashley Rose from Systems Over Stress. Ashley is an automations and Airtable expert who helps coaches and service providers streamline client management, reduce admin overwhelm, and create scalable systems that let them become truly social media optional.Questions answered in this episode:How can Airtable systems help you become more social media optional in your businessWhat are the differences between Airtable and tools like Notion, Asana, or spreadsheetsHow can automations improve client experience while saving you hours of manual workWhat role do systems play in scaling from a handful of clients to consistent 20K monthsHow can systems help you create freedom to take time off without sacrificing resultsConnect with Ashley:Ashley Rose is an automations and Airtable expert, who has helped hundreds of coaches move off of spreadsheets and into streamlined & automated systems. As a neurodivergent business owner, she knows the power of systems to scale your group program & business on part-time hours, without sacrificing client experience or burning out.Her 12 month systems support container, Systems Over Stress, helps online coaches build client management Airtable systems that reduce overwhelm, save hours of admin time and team cost, and improve their client experience as they scaleJoin her FREE live masterclass on Monday 9/29 @ 11am Pacific → Join hereMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCampaign, his work as a Stanford instructor and advisor, and years of research into how leading companies like Slack, Shopify, and Asana run experiments. In this episode, Casey breaks down why most A/B tests fail and how to focus on the few elements that truly move the needle. We explore why two CTAs often outperform one, why customer logo bars underdeliver, and why expectation-to-reality alignment is the hidden driver of both conversions and retention. Casey also shares how DoWhatWorks blends large-scale data with human research to surface reliable best practices, why expansion revenue has become its biggest growth lever, and how enterprise clients are tackling churn by setting clear expectations from day one. We also discuss how onboarding experiments reduce early churn, why traffic sources should shape your CTA strategy, and why simplicity always wins on pricing pages.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on andrew@churn.fm. Don't forget to follow us on X.Key Resources:DoWhatWorksLinkedIn | Casey HillEp 235 The Lifecycle of Loyalty: Tackling Churn at Critical Stages in the User JourneySlackAsanaKlaviyoShopifyRampHockeyStackLinearY CombinatorHotjarClayHexBufferRipplingOptimizelyAmplitudeWebflowAdobe TargetBetScoresChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You're running a business, not a hobby, and it's time your operations reflect that mindset. I'm bringing back my conversation with Courtnie Nichols, the SOP queen who's built a travel empire using systems that actually work.We're talking everything from AI-enhanced standard operating procedures to tech stacks that talk to each other through Zapier integrations. She breaks down exactly how she uses tools like Asana, Honeybook, and VacationCRM to create repeatable processes that let her team run the business while she focuses on growth. Whether you're drowning in manual tasks or ready to scale beyond being a solopreneur, Courtnie spills all her operational secrets including how to audit your workflow, when to hire team members, and why quarterly SOP reviews are non-negotiable for sustainable growth. Check out The Biz Huddle: https://www.thebizhuddle.com/Questions this episode answers:How do you create standard operating procedures (SOPs) for your travel business?What tech tools should travel advisors use to automate their business operations?Should you hire independent contractors or W-2 employees for your travel business?What's the difference between Honeybook and travel-specific CRMs like Vacation CRM?How do you use Zapier to connect different business tools and software?What project management tools work best for travel agency operations?What should you document first when creating business systems?How do you train team members using SOPs and video tutorials?Why don't travel industry tools integrate well with other business software?How do you conduct post-trip reviews to improve your processes?What's the best way to organize and store your business documentation?How can travel advisors scale their business without working more hoursWhat operational mistakes do new travel entrepreneurs make?How do you create workflows that work for both individual and group travel bookings?When is it time to invest in paid versions of business management tools?How do you build systems that allow your business to run without you?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Text Kristen your thoughts or feedback about the showEmail marketing is the most powerful tool in your business toolkit as a solopreneur—but most people overcomplicate it. In this solo episode, I'll show you why email matters, how to start your list, and how to stay consistent so your subscribers look forward to hearing from you.

#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company's growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.Dave and Sylvia cover:How AI is reshaping marketing roles and enabling smaller, more efficient teamsStrategies for internal marketing that align and energize cross-functional teamsProduct launches and creative campaigns for brand-driven growthTimestamps(00:00) - - Intro to Sylvia (04:57) - - From Marketing Hire to CMO (09:42) - - Understanding Equity and Financial Outcomes (12:24) - - Wealth and Career Growth (15:04) - - Why It's Important to Have a Clear Career Narrative (19:56) - - Mastering Storytelling in Team Meetings (23:14) - - How to Engage Your Team (23:50) - - Leveraging Feedback Loops to Build a Successful Team (31:06) - - AI Is Enabling Smaller, More Efficient Teams (34:49) - - AI's Impact on Marketing (37:49) - - How Kandji Is Expanding Their Team (40:40) - - Achieving 10x Growth Through Product-Led Strategies (44:20) - - Leveraging Competitor and Apple-Specific Keywords (47:44) - - Minimizing Hiring Risk: Test Roles First Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

I really liked the flow of this one, a well rounded challenge that chugged along nicely. 

#281 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she's known for helping brands use research and testing to make smarter marketing decisions.Matt and Haley cover:Why CRO isn't just A/B testing, and how research should guide every optimization effortHow to approach CRO when you don't have massive website traffic, including scrappy testing methods and toolsThe role of messaging, value props, and social proof in driving higher conversions (and where B2B often lags behind DTC)By the end, you'll have a clearer picture of how to approach CRO as a system, not just a set of tests.Timestamps(00:00) - – Intro (02:09) - – Who is Haley Carpenter (03:09) - – What CRO really means (06:09) - – Research vs. testing explained (10:09) - – Where to start CRO on a website (13:09) - – Testing with limited traffic (17:09) - – Using data for smarter decisions (20:09) - – Building a culture of testing (24:09) - – How to report CRO results (29:09) - – Scrappy tools: Clarity & Hotjar (34:54) - – What B2B can learn from DTC (38:54) - – Why messaging matters more than features (42:54) - – The power of social proof (48:54) - – Common blockers to CRO success (50:54) - – A surprising test result (+7% sales) (52:54) - – Vanity metrics vs. real business outcomes (56:54) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

We've put together the ultimate list of 49 free tools churches are using right now. And here's the best part — these aren't just our picks. Every single tool comes directly from churches like yours, already putting them to work in real ministry.   ENTER 'The $11,988 Fall Kickoff Giveaway' HERE: https://prochur.ch/enter   ============================= Table of Contents: ============================= 0:00 - Intro 3:17 - Communication 9:05 - Project Management 11:58 - Creative Resources 17:25 - Audio 20:43 - Production 24:50 - *Free, Not Free* 28:30 - Most Popular Tools   IMPORTANT LINKS - The Church Smartphone Photography Masterclass: https://youtu.be/KaUPT9o4Lus - WhatsApp: https://www.whatsapp.com/ - Slack: https://slack.com/ - Invite Everyone: https://inviteeveryoneapp.com/ - Messenger: https://www.messenger.com/ - Asana: https://asana.com/ - Trello: https://trello.com/ - Notion: https://www.notion.com/ - Unsplash: https://unsplash.com/ - ChatGPT: https://chatgpt.com/ - Gemini: https://gemini.google.com/ - Pinterest: https://www.pinterest.com/ - VSCO: https://www.vsco.co/ - YouTube Video Downloader: https://y2mate.com/ - 4K Video Downloader: https://www.4kdownload.com/ - Coolors.co: https://coolors.co/ - Motion Array: https://motionarray.com/ - Tally Forms: https://tally.so/ - Adobe Express: https://www.adobe.com/express/ - Noun Project: https://thenounproject.com/ - FontBase: https://fontba.se/ - Audacity: https://www.audacityteam.org/ - Loop Community: https://loopcommunity.com/ - Adobe Enhance Speech: https://podcast.adobe.com/enhance - MacWhisper: https://goodsnooze.gumroad.com/l/macwhisper - Otter.ai: https://otter.ai/ - Chrome Remote: https://remotedesktop.google.com/ - Bitfocus Companion: https://bitfocus.io/companion/ - PowerPoint: https://www.microsoft.com/microsoft-365/powerpoint - Keynote: https://www.apple.com/keynote/ - Presenter: https://www.worshiptools.com/en-us/presenter - Life.Church Open Network: https://open.life.church/ - Smash: https://fromsmash.com/ - Meta Business Suite: https://business.facebook.com/ - Google For Non-Profits: https://www.google.com/nonprofits/ - Linktree: https://linktr.ee/ - ImageOptim: https://imageoptim.com/ - OBS: https://obsproject.com/ - Freeshow: https://freeshow.app/ - CapCut: https://www.capcut.com/ - DaVinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve - Canva: https://www.canva.com/   THE 167 NEWSLETTER

A strong one with lots of vinyasa and upper body challenge. 

¡Emprendeduros! En este episodio Rodrigo nos da una actualización de mercado donde habla del estatus del mercado, de la pausa a los aranceles y del mercado de empleos Nos da los reportes de ingresos de Campbell's Asana, Salesforce y American Eagle. Después habla de la victoria de Google, la separacion de los conglomerados y las Ofertas Iniciales en puerta. ¡Síguenos en Instagram! Alejandro: https://www.instagram.com/salomondrin Rodrigo: https://www.instagram.com/rodnavarro Emprendeduros: https://www.instagram.com/losemprendeduros

Have you ever dreamed about taking a three-week vacation without your business falling apart?Or maybe just getting a full weekend without checking Slack, Asana, or inboxes that feel like they multiply overnight?Friend, if that feels impossible... I want you to know: it's not. You just need better systems.In this solo episode, I'm taking you behind the scenes of what actually allows businesses to scale beyond 7-figures: not magic, not hustle... but systems that work without you.I've worked with business owners making $5M, $8M, and beyond—and you'd be shocked at how many of them are still stuck working in the weeds. And guess what? Most of them have one big thing in common: no solid systems.Here's the truth: you have to earn the right to climb out of the work. And you earn it by building systems that empower your team to succeed without you micromanaging every detail.In this episode, I answer real Instagram questions from fellow entrepreneurs (like Alex and Rachel) who are overwhelmed, overworked, and asking: “How do I get OUT of the day-to-day and INTO scaling?”Together we break down:The myth that systems are something you “do later”Why creating SOPs isn't optional if you want to scaleHow we use tools like Notion and Asana to make our systems airtightMy personal 4-step delegation framework I learned from Teresa LoweAnd YES—I even walk you through an actual SOP from my teamThis isn't just a pep talk. It's a practical guide for how to stop being the bottleneck and start building a business that grows without burning you out.You were never meant to build a business that feels like a burden.Let's change that—one system at a time.Click play to hear all of this and:[00:01] Why being overwhelmed is usually a systems problem (not a hustle problem) [00:52] The cost of not having systems: low profit, constant stress, and no scalability [02:44] Why there's never a perfect time to start building systems [03:37] The hard truth: you must earn the right to delegate [05:24] The 4-Let Delegation Framework that changed everything [06:26] Behind the scenes: Our project management SOP process [07:25] How we use Notion + Asana to build repeatable workflows [08:40] Final encouragement: systems aren't sexy, but they will set you freeListen to Related Episodes:How to Create Team Systems and Operations That Simplify Scaling and GrowthHow to Reclaim Your Time and Boost Business Productivity with Nick Sonnenberg

Sarah Ohanesian is a keynote speaker, productivity strategist, and former Chief Marketing Officer who now helps high-performing professionals and teams do their most important work…without burning out. Her keynotes and workshops leave audiences energized and equipped to eliminate busywork, prioritize high-impact tasks, and make real impact. Sarah is the co-founder of Super Productive, a neuro-inclusive productivity consulting company, where she helps teams cut through the chaos by building clear workflows, organizing projects in tools like Asana, and making sure everyone knows what to do and when to do it–so the most important work actually gets done. You'll walk away from this episode with a truly fresh perspective. “I had been thinking about Productivity. I have been a student of productivity. I love productivity. I do podcasts about productivity. I read about productivity. I just love it so much. And at the same time, everyone I was talking to, when I would say ‘Hi. How are you?' they would answer, ‘I'm busy. I'm stressed out. I'm burned out. I'm overwhelmed.' It was like every person I'm talking to is feeling this way. So what can I do about it? And I had this idea, maybe I should start a productivity company. I had no idea what that actually meant. I just thought I have an idea. And a few people said to me, it's a good one. And I had one person say to me, ‘What if you did?' I will say that moment changed everything.”