Make It Your Business

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We knew from the moment we tried it on, that the word “employee” just didn’t fit! After 5 years of researching, hard knocks, and learning, we can honestly say that the road to entrepreneurship is not smoothly paved. So, if you believe that the word “boss” is the one you should wear, then this podcast is the one that illustrates your dreams are more than just a dare!

Shayla Hebron

  • Sep 14, 2020 LATEST EPISODE
  • infrequent NEW EPISODES
  • 50m AVG DURATION
  • 24 EPISODES


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Latest episodes from Make It Your Business

IN THE KITCHEN WITH BLACK CHEF MOVEMENT | MIYB Daily LIVE

Play Episode Listen Later Sep 14, 2020 63:35


As activists took to the streets to protest police brutality and racial injustice, co-founders and members of Black Chef Movement are utilizing their exemplary skills to keep protesters nourished while working on the frontlines in the battle for civil rights! Show Summary:  In this episode, Shay sits down with Co-Founder and Executive Director of Black Chef Movement Rasheeda McCallum!  They discuss the inspirational work that Black Chef Movement is doing in the fight for social justice, combined with their compelling work of providing meals to New Yorkers as the pandemic rages on.  Thanks again for being a supporter of Make It Your Business, please rate and review us on the platform in which you tune in!

KNOW YOUR AUDIENCE | MIYB DAILY LIVE

Play Episode Listen Later Sep 11, 2020 41:21


MIYB Daily:  As we enter the quarterfinals of the US Open, Shay and Rell pay homage to the first black Queen of the Court! Show Summary:  In this episode, Shay and Rell discuss the heroics of a Naval Cross recipient to the Grand Slam deliverance of a tennis Queen!  They also speak about the black on black crime that Candace Owens verbally committed on rap's leading lady.  Thanks again for being a supporter of Make It Your Business, please rate and review us on the platform in which you tune in!

STEPIN FETCHIT | MIYB LIVE

Play Episode Listen Later Sep 9, 2020 39:36


It's #FlashbackFriday on MIYB Daily LIVE!  Did you know that Stepin Fetchit was the first black film star?  Shayla and Terrell discuss this flashback and others in black history. Show Summary:  In this episode, Shayla and Terrell celebrate the birthday of a comedy King and Iconic Queen, as well as a little known massacre after a political convention!  Thanks again for being a supporter of Make It Your Business, please rate and review us on the platform in which you tune in!

MIYB Daily: SICK AND TIRED!

Play Episode Listen Later Aug 28, 2020 32:47


On the 65th anniversary of the murder of Emmett Till and the 57th of The March on Washington, Shayla and Terrell discuss the continued plight of black Americans still seeking civil rights and dismantling systemic racism!  Show Summary:  In this episode, Shayla and Terrell talk about being "...sick and tired of being sick and tired" (Fannie Lou Hamer, 1964), while discussing possible solutions in the long-running pursuit for civil rights!  Thanks again for being a supporter of Make It Your Business, please rate and review us on the platform in which you tune in!

Take It To The Streets and F*&^ The Police... No Justice, No Peace | MIYB Daily 

Play Episode Listen Later Jul 30, 2020 61:47


Black Americans wanted to illustrate their spending power by "Blacking Out" mainstream products!  Today, Shayla and Terrell discuss July's "Black Out" from the streets to WIFI. Show Summary:  In this episode, Shayla and Terrell discuss the modern day boycott of "Blacking Out" on spending, NYPD's rebuke of peaceful BLM protests, and the loss of another Black life to police brutality!  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

Top tips to shooting a Documentary with little to no budget | Sit Down with Rell

Play Episode Listen Later Jul 20, 2020 16:10


Ever wondered how to shoot a documentary with no money and very little resources. Shayla breaks down her tips on how she goes about putting together a doc. She has produced various docu-series namely American Gangster and she is sharing her top tips to help you get started.  Shayla breaks down her process in shooting her documentary from using sound to capturing that right moment with the right angle.

MIYB Daily:  #BlackOutDay 2020

Play Episode Listen Later Jul 7, 2020 49:10


As black Americans and allies illustrate their economic spending power through boycotting mainstream businesses, will the message of "Black Lives Matter" resonate even louder?  Today, Shayla and Terrell highlight black businesses that you can support on this #BlackOutDay2020! Show Summary:  In this episode, Shayla and Terrell give an abbreviated list of black owned businesses that you can support this #BlackOutDay2020!  They also discuss New York City's continuous phasing into reopening as numbers surge nationwide!  And they remember one of the many lives lost to police brutality and racial violence!  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes! Harlem Cycle: https://harlem-cycle.com/ For Your Birth: https://www.foryourbirth.com/ The Honey Pot: https://thehoneypot.co/ Unsun: https://www.unsuncosmetics.com/ For Keeps Books: https://www.forkeepsbooks.com/ Fulton Street Books and Coffee: https://www.fultonstreet918.com/ The Lit Bar: http://www.thelitbar.com/ Mahogany Books: https://www.mahoganybooks.com/ Semicolon Book store and Gallery: https://www.semicolonchi.com/ Follow Terrell on IG and twitter @relltellstories Follow Shayla on IG and twitter @shayknowsstory

MIYB Daily:  If We Don't Get It... SHUT IT DOWN!

Play Episode Listen Later Jun 30, 2020 42:39


We have reached a benchmark here in New York City as protests and rallies against police brutality and racial injustice have surpassed the 30-day mark!  Today, Shayla and Terrell discuss the first one they attended and filmed nearly a month ago. Show Summary:  In this episode, Shayla and Terrell discuss the resilience and inspiring persistence of the #BlackLivesMatter movement here in New York City!  They also speak about the importance of continuing the work the young people have begun on and off the pavement of the marching route!  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

Tips on how to get started Creating Content and Tips for a Great Interview | Sit Down With Rell

Play Episode Listen Later Jun 22, 2020 30:07


This is the very first episode of "Sit Down With Rell" featuring Terrell Patterson  and Shayla Hebron. We are co-owners of Beyond The Lens, inc. We launched a podcast 2 years ago called Shay and Rell Know Story. We learned a lot on this journey and want to share with you some of the tips that helped us get started and kept us going.   We also discuss Shayla's top tips for doing interviews. With over 15 years experience being a Television producer she knows the ins and outs to conducting a strong interview. Currently we are still dealing with a pandemic and many people are resorting to doing interviews with zoom or IG Live. So before you jump in here are some tips from the expert. Follow Terrell on IG and twitter @relltellstories Follow Shayla on IG and twitter @shayknowsstory       Terrell Maleek Patterson is a graduate of Stony Brook University with a Bachelor of Science and Arts in Business and Economics. Literally working "beyonds the lens" in his 11 years of television production, Terrell has edited for networks such as A&E, OWN, The Food Network, Discovery ID, WE Tv and VH1. Among his many credits, his most current is supervising editor of a popular VH1 series.Terrell Maleek Patterson is a graduate of Stony Brook University with a Bachelor of Science and Arts in Business and Economics. Literally working "beyonds the lens" in his 11 years of television production, Terrell has edited for networks such as A&E, OWN, The Food Network, Discovery ID, WE Tv and VH1. Among his many credits, his most current is supervising editor of a popular VH1 series.   Shayla Noel Hebron is a graduate of Hampton University with a Bachelor of Arts in Communications. In almost 20 years of television production, Shayla has produced shows for various networks such as ESPN, Fox Sports, BET, WE Tv, A&E, VH1, MTV, HGTV, Animal Planet and Bravo. Her credits include Beyond The Glory, American Gangster, The Locator, HammerTime, Wild West Alaska, Abby's Ultimate Dance Competition and The Real Housewives of Atlanta.

MIYB Daily:  Want To Support Black Businesses?  Well, there's an app for that!

Play Episode Listen Later Jun 15, 2020 43:57


As the majority of the country's eyes have been opened to systemic racism and injustice, those who were blinded to the realities are not only taking to the streets but opening their checkbooks in an effort to combat racial injustice.  Today, Shayla and Terrell highlight some of the companies who are FINALLY saying, "Black Lives Matter"! Show Summary:  In this episode, Shayla and Terrell give an abbreviated list of companies that are donating to the fight against systemic racism and injustice!  They also discuss the importance of building wealth and support within the black community and the apps where you can find those businesses near you!  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

MIYB Daily:  What the "recovered" small businesses can do now that America has reopened!

Play Episode Listen Later Jun 9, 2020 30:04


In a recent economics report, small businesses are showing significant recovery as compared to big business now that the country has reopened.  But there are still several companies who don't see the light at the end of the tunnel.  Today, Shayla and Terrell discuss possible tips for companies that want the public to know that "They're still here!"   Show Summary:  In this episode, Shayla and Terrell discuss ways small businesses can continue to engage with customers, while gaining new ones as the country continues to slowly reopen!    Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

MIYB Daily:  Are Tyler Perry's guidelines the answer to production resuming? 

Play Episode Listen Later Jun 4, 2020 34:37


As the country tries to heal and reenter the workforce, production of films and series will begin as well.  How safe will it be for entertainment's cast and crews to return to work?  Today, Shayla and Terrell discuss how Tyler Perry has it all figured out! Show Summary:  In this episode, Shayla and Terrell talk about how film and series creator Tyler Perry along with health professionals and consultants have devised guidelines that could benefit all industry workers eager to return to work!  Will this be the roadmap production uses as sets reopen?  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

Shay Goes To School: Today was a "Goode" Day Part 2

Play Episode Listen Later Jun 3, 2020 85:12


MIYB Shay Goes To School Inaugural Zoomcast Part 2:  After interviewing business owners,  I found that I learned even more than just the path they took to develop their business.  I was educated about the field and the person themselves.  So that encouraged me to delve even further into areas of which I am not as familiar, and go Back To School!  MIYB Show Summary:  And the beat goes on in Music 101 - The Brass Section with my instructor Tiffany Goode.  In this episode, we discuss her newly released album TODAY WAS A GOODE DAY, and the inspiration behind the music.  Tiffany also shares how her talent on the horn landed her an opportunity to play an icon in the current season of AMERICAN SOUL on BET!  Thank you for being a supporter of Make It Your Business, please rate and review us on iTunes!

SPECIAL MIYB Daily : The Revolution WILL BE Televised

Play Episode Listen Later May 30, 2020 16:33


We will not bow down to... RACISM!  We will not bow down to... INJUSTICE!  We will not bow down to... EXPLOITATION!  We're GOING TO STAND!  After the loss of more black lives at the hands of "law enforcement", Terrell and I said... NO MORE! Show Summary:  In this episode, we share just some of the lives lost in the previous decade and just months into this new one.  As if dying disproportionately from the COVID-19 virus is not enough, African-Americans are still fighting the war we've fought since we were brought here forcefully to be enslaved.  We know you use the justice system to SILENCE us, but just like our ancestors before us, we will fight until justice is won!  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

Shay Goes To School: Today was a "Goode" Day

Play Episode Listen Later May 25, 2020 93:17


After interviewing business owners,  I found that I learned even more than just the path they took to develop their business.  I was educated about the field and the person themselves.  So that encouraged me to delve even further into areas of which I am not as familiar, and go Back To School!  Show Summary:  In this inaugural podcast, I sit down with one of my good friends and big sister, Tiffany Goode.  She will be my instructor in Music 101 - The Brass Section.  Her new album TODAY WAS A GOODE DAY will not only move you to the rhythm of her trumpet, but illustrates how we should all want... to Play Like A Girl!    Thank you for being a supporter of Make It Your Business, please rate and review us on iTunes!

For Your Birth: Check-in

Play Episode Listen Later May 23, 2020 23:57


Where there is creativity and adapting there is a business owner constantly adjusting to change.  Today, Shayla checks-in with Naima Beckles of For Your Birth.com to see how their business continues to acclimate during the pandemic.   Show Summary:  One thing society didn't expect was the impact the COVID-19 virus would have on our society.  Doulas are known to provide trauma informed care to their clients, so Naima Beckles of For Your Birth.com is utilizing her skill set to assist those with their next steps in a time of unexpectedness.  Thank you for being a supporter of Make It Your Business, please rate and review us on iTunes!

SPECIAL MIYB: The Future of Storytelling Post-COVID-19

Play Episode Listen Later May 11, 2020 78:58


Fast Company and industry experts considered them innovative agents before COVID-19 halted life as we knew it around the world.  Today, Shayla sits down with Vassiliki Khonsari (Co-Founder of iNK Stories NYC) to discuss how the business of entertainment could look "virtually" different post-pandemic.   Show Summary:  In this episode, Shayla explores the business that has always been near and dear to her heart... Entertainment!  Vassiliki Khonsari joins MIYB to talk about ways that iNK Stories NYC continues to build on their innovative style of immersive storytelling, and how it could become a principal way to be entertained!  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

SPECIAL MIYB: Physical Fitness In The Age of COVID-19

Play Episode Listen Later May 7, 2020 72:49


The business of working out can generally face conundrums in a society that is always hustling and bustling.  But add in a health crisis, and sheltering in place, and it has disrupted a studio or gym's whole life.  Today, Shayla sits down with Tammeca Rochester of Harlem Cycle to learn how her studio is maintaining while helping their clients break a sweat from home.   Show Summary:  In this episode, Shayla explores how the health crisis has affected the business of studios and gyms.  Tammeca Rochester of Harlem Cycle joins MIYB to talk about ways her studio is still providing class, while preparing to reopen its doors in a post-COVID-19 society.  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

SPECIAL MIYB: Expecting In The Age of COVID-19

Play Episode Listen Later May 1, 2020 69:14


What to expect when expecting comes with its own set of worries, but in the age of COVID-19, how do mothers-to-be protect themselves and their baby?  Today, Shayla sits down with Naima Beckles of ForYourBirth.com to learn how parents can shelter their new additions during the pandemic.   Show Summary:  In this episode, Shayla explores how those expecting can stay safe during the pandemic.  Naima Beckles of ForYourBirth.com joins MIYB again to answer questions expectant mothers have when it comes to safeguarding themselves, their unborn child, and newborns in the age of COVID-19.  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

What To Expect When You're Expecting

Play Episode Listen Later Apr 16, 2020 53:21


What should you expect when you're expecting?  Today, Shayla sits down with a business owner whose company can assist you with your questions and then some when you're planning for your bundle of joy.  Show Summary:  In this episode, Shayla sits down with Naima Beckles of For Your Birth.com.  Naima explains how she and her associates are here to support new and expecting moms through every trimester, so they know what to expect when they're expecting!  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!  

Where Everybody Knows Your Name

Play Episode Listen Later Apr 2, 2020 65:13


Sometimes you wanna go, where everybody knows your name" - Gary Portnay, Cheers theme song.   Shayla sits down with the  owner of Harlem Food Bar and explains how he created his own Cheers™ on Frederick Douglass' Restaurant Row. Show Summary:  In this episode, Shayla sits down with Ernest Gonzalez of Harlem Food Bar.  From his parents' kitchen to the galleries of ICC, Ernest explains how his upbringing influenced creating a neighborhood haunt where "everyone knows your name"! Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

From Pasta To Tapas

Play Episode Listen Later Mar 26, 2020 60:59


Creating a business based on a personal need can be both challenging and fulfilling.  The owner of Lido in Harlem sits down with Shayla and explains how she created such a space and introduces her latest venture with her new partner. Show Summary:  In this episode, Shayla sits down with Susannah Koteen of Lido and her co-owner Kwame Biney of soon-to-be Harlem-based lounge Bixi.  From pasta and mimosas to tapas and small bites, Susannah and Kwame explain how creating a place with the food and atmosphere you've been seeking can be both savory and satisfying!  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

For Dessert: Interview with owners of Sugar Hill Creamery

Play Episode Listen Later Mar 5, 2020 58:39


Creating a business that’s a pastime is one of the ways brick and mortars are keeping customers engaged and coming through their doors.  The co-owners of Sugar Hill Creamery have developed such a space and explain how with Shayla today. Show Summary:  In this episode, Shayla sits down with Petrushka and Nick Larsen of Sugar Hill Creamery in Harlem.  From single scoops to a second location, the Larsens’ explain how creating a space for memories became one of the sweet secrets to their success!  Thanks again for being a supporter of Make It Your Business, please rate and review us on iTunes!

EP. 1 Raising The Barre featuring Corinne Wainer of SHAKTIBARRE

Play Episode Listen Later Jan 13, 2020 58:34


New Year, New You!  Getting a fresh start in life and business is one of the many reasons we celebrate the start of a New Year!  Corinne Wainer, Co-Founder and CAO of SHAKTIBARRE® sits down with Shayla to share tips on how to get yourself and your company in shape for 2020!    As a business owner, CEO, CFO, COO, and many other executive positions, you put a lot of time and effort into your company... which means you need a TON of energy!  And, you cannot have that without living the healthiest lifestyle that you possibly can.  So, I sat down with Corinne Wainer, Co-Founder and CAO of SHAKTIBARRE® to hear her journey about what it takes to be a successful company owner and feeling great while doing it!  

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