In an environment where technology is the driving force behind nearly all business practices, marketing professionals especially have come to rely on tech-driven tools and software for nearly every facet of their day-to-day practices; CRM software, lead a
In this engaging podcast episode, Jamie and Nelson Bruton, the President of Manufacturing Chats, dive into the significance of incorporating the human element into your digital strategy. They shed light on the advantages of live chat functionality on your website and how it can revolutionize your online presence.
Join us for a thought-provoking discussion about coupon extensions and their impact on your brand. In this PowerChord Podcast episode, we're joined by Tony Cohn, Senior Customer Marketing Manager at Everflow, who shares his insights on the overlooked issues brands should consider when partnering with coupon extensions. From cultivating customer loyalty to clarifying sales and data attribution, we cover the key issues brands need to discuss before deciding to use coupon extensions as a sales tool. Don't miss out on this valuable opportunity to gain a deeper understanding of the costs and benefits of coupon extensions. Tune in today!
How do you show the value of a your digital marketing program? How do you get to those solid data backed results and pinpoint where that value came from? On this episode of MarTech Talk we sit down with STIHL's Southeast VP of Marketing, Tony Betros to talk about how they level up their digital presence at STIHL.
Today's episode focuses on the benefits of mixing business with humor to turn customers' pain points into punchlines. Jon Selig, a stand up comedian, walks us through how he goes about helping companies make sales through funny memorable messaging.
Kevin Snow is the Founder/CEO of Time On Target, an army veteran, an entrepreneur, a sales expert and a serious technology geek. His expertise is helping businesses take their sales and marketing automation processes to a higher level. His knowledge, skills and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He'll show you what you've been missing in terms of ensuring an effective system of outreach, and trust-building.
Our latest Martech Talk Podcast is live! Grasshopper's Marketing Communications Specialist, Michael Simmon, joins the show to talk about the importance of nurturing leads through continued touch points and automation until the sale is closed. You will NOT want to miss these tips and tricks that accelerate conversions and help build lasting relationships with your customers.
You already know social media is a powerful beast when it comes to extending your reach to potential customers. But did you know involving your employees in brand-focused social media engagement can not only exponentially expand your social reach, but it can also translate to higher conversion rates? To learn more about creating a winning employee engagement social media strategy, check out our newest podcast featuring, Emily DiBrito, Creative Content Lead at Sweet Fish Media
Kubota's head of digital marketing in Europe, Joan Surroca, joins this week's podcast to share a few top tips for supporting an independent dealer network through uncertain times with automation and digital innovations.
Content marketing encompasses website landing pages, blog posts, social media, sales collateral, case studies, customer stories, and more. Travis Tyler, Digital Content Marketing Lead at PandaDoc, joins Martech Talk to share a few tricks of the trade for leveraging current content marketing trends.
Tim Rich, advertising guru, and owner of Blockchange, joins the show for a second time to share his wealth of knowledge on investing in Crypto and how you can use it to grow your business.
Owner of Blockchange, Tim Rich, joins us on the Martech Talk podcast to take a deep dive into NFTs and how they are shaking up the Martech industry.
Celebrities like the Kardashians make $300-1.2M per post on social media. In fact, Kim Kardashian said she makes more money on Instagram than an entire season of Keeping up With the Kardashians. Add in the fact that nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels, and you can easily see why companies now have a dedicated influencer budget built into their marketing and advertising strategy. This episode takes a deep dive into what a social influencer is and how to create a winning social influencer marketing strategy.
InMarket's Co-CEO, Todd Morris, joins PowerChord's CEO, Bill Volmuth, to talk about consumer expectations and how marketers must work to not just meet consumers' needs, but anticipate and exceed expectations. Learn how real-time, actionable intelligence enables you to understand how consumers are operating in the present—and the future! Learn about the growing importance for marketers to leverage real-time data to solve business challenges and build smarter, more effective strategies and investments that drive enhanced ROAS.
With global supply chain issues still wreaking havoc on nearly every industry, this episode explores ways to circumvent the current environment and leverage your 2022 Martech efforts accordingly.
In an environment where technology is the driving force behind nearly all business practices, Marketing departments have come to rely on technology for nearly every facet of their day-to-day practices - whether it's CRM software, digital footprint management, sales analytics, lead management, or optimizing campaigns; the list is truly endless. The MarTech Talk podcast is devoted to exploring all emerging startups, strategies, and standouts in the MarTech space, including in-depth conversations with the influencers, experts, business leaders driving the new developments.
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