Podcasts about creative content

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Best podcasts about creative content

Latest podcast episodes about creative content

She Pivots
Michelle Hord: A Mother's Worst Nightmare and the Journey Forward

She Pivots

Play Episode Listen Later Apr 23, 2025 40:34 Transcription Available


Michelle Hord had a thriving professional life, collecting achievement after achievement as the Vice President of Creative Content and Talent Management for NBCUniversal. But all that came crashing down when her ex-husband murdered her seven-year-old daughter, Gabrielle. In the dark aftermath of such immense loss, Michelle was faced with questions around faith, identity, and the question we ask ourselves in times of grief: what comes next? In this emotional episode, Michelle shares how she laid out her roadmap for healing in her bestselling book, "The Other Side of Yet” - and how she moved through sorrow, through anger, numbness, even hope, and eventually arrived at a place where life could continue. Not the same life. Not without pain. But a life on the other side of yet. Be sure to subscribe, leave us a rating, and share with your friends if you liked this episode! She Pivots was created by host Emily Tisch Sussman to highlight women, their stories, and how their pivot became their success. To learn more about Michelle, follow us on Instagram @ShePivotsThePodcast or visit shepivotsthepodcast.com. Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.

Deep South Dining
Deep South Dining | Women's History Month Special

Deep South Dining

Play Episode Listen Later Mar 31, 2025 49:36


Topic: Malcolm and Carol have welcomed several influential women on Deep South Dining in the past year. Women chefs, entrepreneurs, farmers, teachers, writers, and more. In honor of Women's History Month, we have compiled a few of those women into one episode!First, Carol Palmer and Chef Enrika Williams welcome Editor in Chief of Cook's Country, food and nutrition journalist, and James Beard Award– winning author of “Jubilee”; “Juke Joints, Jazz Clubs, and Juice” and “The Jemima Code,” Toni Tipton-Martin, back to the show and first-time guest, Executive Editor of Creative Content for Cook's Country, a cast member of the Cook's Country TV show, and passionate Southern woman, Morgan Bolling, to the show to discuss their new book, "When Southern Women Cook." Then, Leigh Bailey joins the show to talk about Salad Days in Flora and its recent expansion news!And finally, we end the show with award winning food writer, recipe developer, cooking teacher, storyteller, and host of the Emmy-award winning show The Key Ingredient from PBS North Carolina, Sheri Castle. Host(s): Malcolm White and Carol Palmer Email: food@mpbonline.org Hosted on Acast. See acast.com/privacy for more information.

Wait...What? #sportsbiz chat with DP & McGhee
Episode 103 (S4:E7): "We'll do it live!"

Wait...What? #sportsbiz chat with DP & McGhee

Play Episode Listen Later Mar 19, 2025 30:26


For the first time in the show's history, DP & McGhee recorded the show in front of a live audience. Thank you to the NY Mets who hosted David and Tim at the Mets House in NYC's Union Square.Bobby Clemens, the Mets' VP Creative Content & Creative Director, joined the show to talk about the process he and his team go through to create both on and off field content.And since it's March, your co-hosts talk about the NCAA tournament, MLB Opening Day, the New Era Cap debacle, and the passing of sports writing legend John Feinstein.

The Kindling Project
From Hobbyist to Business Owner: Empowering Women Through Creative Content with Dele Nguyen

The Kindling Project

Play Episode Listen Later Mar 18, 2025 63:32 Transcription Available


In this episode of The Kindling Project podcast, Melissa Halpin interviews Dele Nguyen, a creative entrepreneur specializing in content creation and digital marketing. They discuss Dele's journey from being a college dropout to establishing her own agency, Nguyen Creative. The conversation delves into the challenges of client management, the importance of pricing and value, and the dynamics of collaborations in the creative industry. They also explore the impact of social media on business and the psychology behind content consumption. Dele shares her insights on setting boundaries with clients and the significance of knowing one's target audience. The episode concludes with a discussion on future aspirations and the evolving landscape of digital marketing.Dele's entrepreneurial journey began in the music industry.Starting with free work can help build a client base.Pricing strategy is crucial for attracting clients.Building rapport with clients enhances business relationships.Social media should be a tool, not a life-consuming task.Connect with Dele!https://www.instagram.com/nguyenncreative/https://www.linkedin.com/in/dele-nguyen-6a0638279Take Action Now!Learn more about The Kindling Project at our website and join our Facebook group for women looking for that extra kindling to start their next big fire! Contact us via email at podcast@thekindlingproject.com for further inquiries or discussions.

DGMG Radio
LinkedIn Ads & Strategy for B2B with Anthony Blatner

DGMG Radio

Play Episode Listen Later Mar 17, 2025 44:46


#228: Growth | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He's also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - - Intro to Anthony Blatner (08:39) - - Focusing on LinkedIn and Future Expansion (12:04) - - Effective Social Media Advertising and Organic Content (15:28) - - The Overlooked Importance of Creative Content in Advertising (17:36) - - Targeting Personas with Top-of-Funnel Ads (24:06) - - Creating Unique and Targeted Content: Pros and Cons (25:22) - - Lead Generation Strategies for Small Budgets (29:35) - - Effective Funnel Strategies for Small Budgets (33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:57) - - Building Long-Term Memory with Consistent Branding in Marketing (40:18) - - The Power of Narrow Focus for Audience Growth (43:25) - - Content Planning Based on Sales Cycle Length (45:14) - - Connecting with Anthony Blatner on LinkedIn Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

The RPG Academy
Bonus ep – This isn’t goodbye!

The RPG Academy

Play Episode Listen Later Feb 6, 2025 8:29


Hello!  Michael here with a quick word about the future of The Rpg Academy podcast feed.  Big changes have come and for the near future all our new content (minus the final eps of our Dragonlance campagin) will be on our Youtube Channel with Jake now Director of Creative Content.

Perspectives with Katie Kempner
Jennifer Frommer, SVP Partnerships & Creative Content, Columbia Records, Sony Music

Perspectives with Katie Kempner

Play Episode Listen Later Jan 15, 2025


Join Katie as she talks with Jennifer Frommer, SVP Partnerships & Creative Content, Columbia Records, Sony Music, about her amazing career in the music industry, some of her favorite high-profile projects, the power of personal branding, combatting imposter syndrome, navigating challenging times and manifesting your dreams. 

Idea Diary
Let's Discuss Creative Content Creator vs. Business Content Creator - Idea Diary Ep.254

Idea Diary

Play Episode Listen Later Jan 8, 2025 9:10


In Episode 254 of Idea Diary - Today, I ramble about Creative Professionals Creating Content for themselves or their business. CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb  SHOW MERCH: Get Your Own Idea Diary Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor! Buy Diaries & More at https://goalparty.com If you liked today's show, you can always  BUY ME COFFEE: https://gumroad.com/l/VazlaO Thank you so much for listening today! #BusinessLifestyle #QuantumJump #BecomeWhoYouAre "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL'S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE. —  Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas. — Website: https://www.valerieaiello.com — Subscribe to follow my business journey! Youtube: ⁠https://www.youtube.com/valerieaiello⁠ LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠ Twitter: ⁠https://twitter.com/valerieaiello⁠ Facebook: ⁠https://www.facebook.com/valerieaiello⁠ Instagram: ⁠http://instagram.com/valerieaiello/⁠ Medium: ⁠https://medium.com/@valerieaiello⁠

Digital Marketing Made Simple with Jennie Lyon
#216 - What 2024 Taught Us About Social Media Ads and How to Grow in 2025

Digital Marketing Made Simple with Jennie Lyon

Play Episode Listen Later Jan 7, 2025 13:42


Jennie Lyon reflects on the lessons learned from social media advertising in 2024 and provides actionable strategies to enhance your campaigns in 2025. Whether you're looking to refine your ad strategy or adopt emerging trends, Jennie shares insights to help you succeed in the new year.

My Daily Business Coach Podcast
Episode 474: Influencers vs. Content Creators

My Daily Business Coach Podcast

Play Episode Listen Later Dec 18, 2024 32:52


In this episode, Fiona unpacks the real differences between influencers and content creators, cutting through the noise to explore what these partnerships actually mean for small business owners today. Drawing from her decades of marketing experience, she shares practical strategies for making these relationships work - no matter your brand size or budget. Whether you're weighing up your first collaboration or looking to refresh your approach, you'll walk away with clear, actionable steps to make modern marketing partnerships work for your business.  Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Cookbook Love Podcast
Episode 325: A Tapestry of Southern Food History with Morgan Bolling

Cookbook Love Podcast

Play Episode Listen Later Nov 28, 2024 37:29


In today's episode, I am excited to welcome Morgan Bolling. Morgan is the the Executive Editor of Creative Content for Cook's Country and a cast member of the Cook's Country TV show. Morgan spearheaded the book When Southern Women Cook: History, Lore, and 300 Recipes in collaboration with Toni Tipton-Martin. This compelling book celebrates the ways food has sustained and empowered Southern women throughout history. This episode is a thoughtful dive into: The Intersection of Southern Food and History: Inside Southern culinary traditions. Behind the Book: The process of creating When Southern Women Cook and how women writers and cooks were selected to share their stories. Food as a Lens: How food provides insight into shared history and cultural understanding. Empowering Women Through Food: The role of food as a tool for resilience and empowerment in the South. Things We Mention In This Episode When Southern Women Cook Cook's Country Gourmet's vintage 1960s cookbook  

Deep South Dining
Deep South Dining | When Southern Women Cook

Deep South Dining

Play Episode Listen Later Nov 4, 2024 51:32


Topic: Carol Palmer and Chef Enrika Williams welcome Editor in Chief of Cook's Country, food and nutrition journalist, and James Beard Award– winning author of “Jubilee”; “Juke Joints, Jazz Clubs, and Juice” and “The Jemima Code,” Toni Tipton-Martin, back to the show. And they welcome first-time guest, Executive Editor of Creative Content for Cook's Country, a cast member of the Cook's Country TV show, and passionate Southern woman, Morgan Bolling, to the show to discuss their new book, "When Southern Women Cook." They discuss the 70+ women who contributed stories and over 300 recipes to the new book.Guest(s): Toni Tipton-Martin and Morgan Bolling Host(s): Carol Palmer and Enrika Williams Email: food@mpbonline.org Hosted on Acast. See acast.com/privacy for more information.

AM/PM Podcast
#419 - Boosting Conversions Through Creative Content: Mastering Amazon Listings with Daniela Bolzmann

AM/PM Podcast

Play Episode Listen Later Oct 31, 2024 48:37


In this episode, let's supercharge your Amazon listings! Discover expert tips on A+ content, visual storytelling, and creative optimization to boost sales and captivate customers. E-commerce listing wizard Daniela Bolzmann joins us to uncover the secrets to mastering Amazon listing optimization. From her tech beginnings to becoming a trailblazer in e-commerce optimization, Daniela shares her incredible journey, revealing how she discovered her passion. Her insights on the pressures and freedoms of transitioning from startup life to following passion-driven ventures paint a vivid picture of today's evolving work culture. Our conversation dives into powerful strategies for Amazon advertising and branding, challenging the status quo of product marketing. Starting with creative development, Daniela emphasizes capturing consumer attention through sound-infused product presentations and consistent branding. We explore the structured processes that help brands elevate their content, from sharp data analysis to creative briefs, and discuss the importance of split testing. The episode dives into the various levels of support brands require, whether they're seeking full autonomy or ongoing collaboration. The art of enhancing Amazon listings and A+ content through creative optimization and visual storytelling is another focus, highlighting the role of specialized teams in transforming product imagery into engaging stories. Daniela sheds light on AI and advanced search tools reshaping product discovery, and the importance of embedding metadata in images for visibility. We discuss the power of premium A+ content, featuring innovative strategies like hotspots and carousels, to boost engagement. This episode promises to inspire listeners with actionable insights to elevate their Amazon presence and drive sales growth. In episode 419 of the AM/PM Podcast, Kevin and Daniela discuss: 00:00 - Mastering Amazon Listings With Daniela Bolzmann 01:59 - Speaking at Amazon Accelerate Event  08:25 - Amazon Sellers Lack Marketing Psychology 09:13 - Amazon Advertising Strategy and Branding 11:28 - Elevated Content Creation and Process Implementation 15:32 - Enhancing Amazon Listings Through Creative Optimization 17:09 - Amazon SEO Optimization Fundamentals 19:38 - Google Image Traffic for Amazon Products 23:12 - Optimizing Amazon Listings for Search 24:25 - Future of Image-Based Search Tools 27:12 - Common Mistakes in Image Creation 30:23 - Optimizing Amazon Listings With Visual Storytelling 32:45 - Utilizing User-Generated Content for Marketing 36:46 - Seamless Image Design Techniques 42:41 - Exploring Peruvian Cuisine and Fusion 48:11 - Kevin King's Words of Wisdom

Brave Business Triumphs
Brave Business Triumphs S5E3: //NKST Consultant Team: Fear Less and Do More.

Brave Business Triumphs

Play Episode Listen Later Oct 29, 2024 52:10


Here we go, with a special panel discussion with a team of experts about the many challenges that business and brands face. Our conversation covers CEX, AI, Data Strategy and Analytics, PR/Thought Leadership, 360Marketing, Business/Brand Strategy and Creative Content.

Business Coaching Masterclass
Christian Archive: J. Vernon McGee - Patterns & Habits - [Edited Bible Study]

Business Coaching Masterclass

Play Episode Listen Later Oct 23, 2024 14:26


She's Busy AF
EP 140 | Everything you need to know about marketing your brand going into 2025 [a marketing conference recap] with Aurrie Hicks

She's Busy AF

Play Episode Listen Later Sep 25, 2024 52:42 Transcription Available


Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.Timestamps:Best Practices for B2B LinkedIn Ads (00:04:03)Insights from a LinkedIn Paid Ads Agency (00:05:08)Creative Content for B2B (00:07:26)Using AI in Content Creation (00:09:34)Effective Call-to-Action Buttons (00:11:15)AI Trigger Words in Emails (00:12:48)Preparing for 2025 Trends (00:14:34)Apple Email Update (00:17:05)Neil Patel on Content Marketing (00:18:13)The Shift from SEO to Search Everywhere Optimization (00:20:08)Maximizing Content Strategy (00:22:57)Marketing Funnel Insights (00:26:33)Brand Competition and Customer Sharing (00:29:10)Creative Content and B2B Engagement (00:30:08)Humor in B2B Marketing (00:32:52)Color Psychology in Branding (00:34:07)Thought Leadership on LinkedIn (00:36:27)Effective Storytelling in Ads (00:38:20)CMO Insights on Organizational Goals (00:41:28)Repurposing Webinars with AI (00:44:32)Launching Products on Social Media (00:46:24)Hacking the Instagram Algorithm (00:47:08)Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Aurrie Hicks online:https://www.hopsonrae.comInstagramLinkedIn

Barriers to Entry
Joel Krieger: Head of Creative, Content & Experience, Magic Leap

Barriers to Entry

Play Episode Listen Later Aug 20, 2024 40:30


This week, Bobby and Andrew get into their flow state with an enlightening conversation about the intersection of technology and creativity with Magic Leap's Joel Krieger. In a conversation that ranges from the benefits of stretching outside of your comfort zone, to the differences of the impacts of AR and VR in a creative process, to leaving the world a better place than we found it, we go deep with a pro who's been on the bleeding edge of designing experiences across the physical and digital world since before the creator of the term ‘phygital' coined their first portmanteau. Ok, we can't verify that last statement, but you won't want to miss this one.Connect with our hosts on LinkedIn: Bobby BonettAndrew LaneFollow Joel Krieger on LinkedinReferences and resources:Magic LeapMagic Leap Assist [VIDEO]Magic Leap Workshop [VIDEO]Second Story Outside In Podcast Royal Society of Arts AR vs VR - what's the difference? (PC Mag)Related and referred BTE Episodes:Greg Lindsay on blending the physical and digital realities David Schwartz of HUSH!, Joel's collaborator at Magic LeapFederico Negro - Bobby's Season 2 “Pick”Bill Mandera - Andrew's Season 2 “Pick”Get in touch with us with your questions on emerging technology, innovation and more at bte@sandowdesign.com or drop us a voicemail at the BTE Hotline at 1-917-934-2812.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Five

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 16, 2024 50:16


In this episode of the Post Status Happiness Hour, Michelle Frechette sits down with Doc, a professional yo-yoer and creator of engaging content around the Fediverse. They delve into the evolution of social media platforms, exploring how different channels like Twitter, TikTok, and Mastodon offer unique ways to connect with various audiences. Doc shares insights on integrating WordPress with the Fediverse and discusses his work with Automatic, including the quirky and creative content he produces. They also touch on the importance of local community engagement and the future of social media platforms. Tune in to learn about the latest in WordPress, social media trends, and how to embrace the diverse digital landscape.Top Takeaways: Evolving Social Media Landscape: Social media platforms continually evolve, with newer platforms like TikTok and Mastodon offering different ways to connect and engage compared to older ones like Facebook and Twitter.Importance of Platform Diversity: Using a variety of social media platforms can help reach different audiences and fulfill different purposes. Doc Pop highlights the benefits of embracing both mainstream and niche platforms to connect with specific communities.Fediverse Integration: Connecting WordPress sites to the Fediverse through plugins like Activity Pub can enhance visibility and engagement within decentralized social networks, allowing content to reach broader, niche audiences.Creative Content Production: Doc Pop discusses the value of producing creative and engaging content, such as hand-drawn animations and cheesy puns, to make technical topics more accessible and enjoyable.Community Building and Local Engagement: Building and participating in local communities, whether through small events or local meetups, can be rewarding and impactful. Doc emphasizes the importance of fostering these connections in both the WordPress and yo-yo communities.Mentioned In The Show:Torque MagazineDoc PopularFacebook XTikTokMastodon ThreadsActivity PubBuddy Press FediverseReddit Automattic The VergeDoc Popular About PageFediverseThe Fediverse Files

BISON 1660 - The Insiders
Former Bison Star Safety turned Director of Creative Content for NDSU Christian Dudzik joins The Insiders - Aug 15th 2024

BISON 1660 - The Insiders

Play Episode Listen Later Aug 15, 2024 12:23


Crazy Wisdom
Episode #382 - What is a Solana Economic Zone? w/ Farhaj Mayan

Crazy Wisdom

Play Episode Listen Later Aug 14, 2024 54:37


In this episode of the Crazy Wisdom Podcast, host Stewart Alsop welcomes Farhaj Mayan, who discusses his work with Forma in developing Solana economic zones. The conversation, held in Buenos Aires, delves into the concept of Solana-based economic zones similar to special jurisdictions like Dubai and Shenzhen. Farhaj explains the potential for these zones to attract talent and capital by offering new legal, regulatory, and economic frameworks. The discussion covers his experiences with the BuildSpace initiative and various global perspectives, including insights on Dubai's rapid development and Argentina's high crypto adoption rates. The podcast also highlights the upcoming month-long Solana economic zone event in Buenos Aires, aiming to connect international projects with local talent and investors. Check out and apply for what Forma is doing with Solana Economic Zones hereTimestamps00:19 Understanding Solana Economic Zones02:02 Buenos Aires: The First Solana Economic Zone02:20 The Unique Expat Scene in Buenos Aires03:06 Comparing Global Cities: Buenos Aires, Rio, and Dubai03:50 Dubai's Rapid Development and Economic Strategy05:00 The Diverse Social Structure of Dubai07:00 Government Initiatives and Talent Retention in Dubai08:57 The Role of Free Zones in Economic Development12:51 Singapore vs. Dubai: Competing Global Hubs14:32 The Future of Remote Work and Global Talent15:20 The Inspiration Behind Forma and Solana Economic Zones23:55 Argentina's Potential for Economic Development25:58 Argentina's Economic and Cultural Landscape27:46 Crypto Adoption in Argentina28:22 Financial Systems and Entrepreneurial Spirit29:41 Historical Context and Immigration32:33 The Future of Argentina and Global Comparisons34:57 Opportunities and Challenges in Immigration37:01 Digital Nomad Programs and Global Mobility44:18 Building Communities and Economic Zones47:36 Event Details and Final ThoughtsKey InsightsSolana Economic Zones: The concept of creating internet-native economic zones that manifest physically in different countries, aiming to drive local economic development by connecting global crypto projects with local talent.Argentina's Unique Position:High crypto adoption due to economic instability and inflationStrong education system and tech ecosystemCultural similarities to Western countriesFavorable time zone for both US and European marketsEasy immigration policies (potential for citizenship in 2 years)Argentina's Historical Context:Once one of the world's most promising economies in the early 1900sCurrent economic challenges but retaining strong cultural and educational foundationsCrypto Adoption in Argentina:Approximately 30-60% of people actively use cryptoHigh volume of stablecoin transactionsInformal peer-to-peer banking system (Cuevas) for OTC tradesThe SEZ Argentina Event:Month-long unconference formatBringing together founders, local community leaders, policymakers, and investorsFocus on "real world Solana" projects with practical applicationsCombining educational content with cultural experiencesGlobal Talent Movement:Discussion on how countries like Dubai and Singapore are attracting global talentPotential for Argentina to leverage its immigration policies for talent attractionBottom-up Community Movements:Importance of grassroots efforts in driving economic changeRole of community-led initiatives in attracting international interest and investmentBridging Online and Offline Communities:The value of bringing internet-native communities together in physical spacesPotential for creating "pop-up cities" or temporary hubs for digital nomads and crypto enthusiastsRegulatory Considerations:Discussions on creating favorable regulatory frameworks for crypto businessesBalancing international relations (e.g., US alignment) with economic opportunitiesCultural Integration:Argentina's welcoming nature and potential for integrating newcomersThe importance of shared experiences in building strong communities

Make Me Pretty with Katie Allen, PA-C (Tomboy turned plastic surgery PA)
Stepping into your Creative Content Era with Creative Content Marketing Strategist Shanice Linton

Make Me Pretty with Katie Allen, PA-C (Tomboy turned plastic surgery PA)

Play Episode Listen Later Aug 11, 2024 26:54


We got to sit down with Creative Content Marketing Strategist, Shanice Linton to discuss "Stepping into your Creative Content Era," with an emphasis on the aesthetic industry. In this episode, she emphasizes the need for authenticity and the approval for individualism in a market that puts such emphasis on appearances. Her encouragement to begin where you currently are is a breath of fresh air. Listen in on this episode and if you have a chance, look for her last episode with me as well.  Shanice is the Founder and Creative Content Marketing Strategist at Visual Vybz Studios. She is an online educator and coach of the Patient Growth Accelerator Academy.  Shanice is constantly in the trenches with medical esthetics business owners, helping them develop new strategies and create captivating content in order to stay ahead of the competition online. She has a BFA in film, video production, and creative writing, with over 12 years of creative and strategic content marketing experience that stretches from beauty to healthcare. Shanice is overly passionate about strategically utilizing content marketing and video storytelling as a tool for accelerated business growth. You can also find her on the podcast app hosting Patient Growth Accelerator or catch her speaking at national aesthetic events. This is an episode to listen to, but let me tell you: THIS IS A WOMAN TO WATCH!! Listed below are additional ways to find more content from Shanice.***Shanice Lintonwww.shanicelinton.comIG  @shanicelinton       @visualvybzsudios***Host:Katie Allen, PA-C@katieallenpa***This podcast and website represents the opinions of Katie Allen, PA-C and guests of  her show and website.  The content here should not be taken as medical advice.  The content here is for informational purposes only, and because each person is so unique, please consult your healthcare professional for any medical questions. Views and opinions expressed in the podcast and website are our own and do not represent that of our places of work.  While we make every effort to ensure that the information we are sharing is accurate, we welcome any comments, suggestions, or correction of errors. Privacy is of utmost importance to us.  Many people, places, and scenarios mentioned in the podcast have been changed to protect patient confidentiality. This website or podcast should not be used in any legal capacity whatsoever, including but not limited to establishing “standard of care” in a legal sense or as a basis for expert witness testimony.  No guarantee is given regarding the accuracy of any statements or opinions made on the podcast or website. In no way does listening, reading, emailing or interacting on social media with our content establish a provider-patient relationship. If you find any errors in any of the content of his podcasts or blogs, please send a message through the Contact page. This podcast is owned by Allen Aesthetics, Inc.****

The Resilient Retail Game Plan
209 | Crafting Creative Christmas Content with Alice Loveday

The Resilient Retail Game Plan

Play Episode Listen Later Aug 1, 2024 28:37 Transcription Available


Making Christmas Content Fun: Tips for Product Businesses with Alice Loveday   Today I'm joined by Alice Loveday, founder of Loveday Social, to discuss how small businesses can create fun and engaging Christmas content. We emphasize the importance of planning and starting early (we mean now, in the summer!) with a strategy that includes breaking down content purposes, using creative techniques like stop motion and video transitions, and nurturing customer relationships throughout the year. Alice shares practical tips and app recommendations for creating compelling content and stresses the value of showing passion and personality to connect with audiences.   [00:00] Crafting Creative Christmas Content with Alice Loveday [01:56] Meet Alice Loveday: Stop Motion Expert [02:49] Breaking Down Christmas Content Strategy [12:16] Creating Engaging and Fun Content [17:11] Tools and Apps for Creative Content [19:20] Finding Inspiration and Staying Creative [23:55] Standing Out During the Christmas Rush   Get all the details in the show notes: https://www.resilientretailclub.com/podcast-episode/crafting-creative-christmas-content-with-alice-loveday/   Links: Learn more about the Resilient Retail Club (a membership for product based business owners): https://www.resilientretailclub.com/membership/   Related Episodes in this series: 208: Stress-free Christmas Marketing for Retailers with Catherine Erdly  207: Christmas in July: Secrets to Creating Irresistible Christmas Products with Joanne Griffin  206: Christmas in July: How to Find Your Perfect Christmas Inventory 205: Christmas in July: Thriving Through the Christmas Season with Mike Cole  204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy   

Social Minds - Social Media Marketing Answered
RNIB: On Making Accessible Creative Content an Achievable Ambition | Helen Dutson & Holly Tuke

Social Minds - Social Media Marketing Answered

Play Episode Listen Later Jul 8, 2024 54:44


If you saw Jeremy Allen White's Calvin Klein ad, count yourself lucky. It was shared without ALT text, so blind and partially sighted people couldn't join the fun. That was until RNIB schooled us all. Behind every sassy, creative, and inventive post from the Royal National Institute of Blind People is an important message: People with sight loss exist. Social media content manager and previous copywriter for Specsavers' agency, Helen Dutson, and RNIB's social media officer Holly Tuke, who's registered blind are on a mission to show social media that accessible content is achievable, necessary, and rich ground for creativity. In this episode we got a lesson in what scrolling through social is like for someone with sight loss, how to make truly accessible content, who's doing it well, and how platforms can improve their features. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

Tarduck's: Escape from Tarkov creators place to share their advice about being on Twitch & YouTube

Bearki joined me over the  @Battlestategames  New Year's Event to share your creative journey. She shares some great advice and some good stories about participating in  @Pestily  Big Brother event --- Support this podcast: https://podcasters.spotify.com/pod/show/tarducks-podcast/support

Giant Robots Smashing Into Other Giant Robots
531: Polished Podcasting with Mandy Moore

Giant Robots Smashing Into Other Giant Robots

Play Episode Listen Later Jun 27, 2024 24:31


Hosts Will Larry and Victoria Guido chat with Mandy Moore, the mastermind behind thoughtbot's Giant Robots Smashing Into Other Giant Robots and Bike Shed podcasts. Mandy shares some great insights on the technical aspects and the crucial role of editing in creating top-notch content. She stresses the importance of having a producer to handle the behind-the-scenes work, allowing the hosts to focus on delivering captivating content. Mandy also shares her personal journey into podcast editing, highlighting her resourcefulness and how her skills evolved over time. Will and Victoria also delved into the strategic advantages of podcasting for businesses, highlighting its effectiveness in helping thoughtbot build a community and establish authority as a company. Mandy discusses how a well-produced podcast can be a potent sales tool and can significantly boost a company's brand presence. They even touch on the future of podcasting, with Mandy pointing out how continuous podcast production can help solidify a company's reputation, even in uncertain times. The episode wraps with some practical advice for anyone interested in starting their own podcasts, emphasizing the need for passion, persistence, and a clear strategy. Follow Mandy Moore on LinkedIn (https://www.linkedin.com/in/missmandymoore/). Visit her website: mandymoore.tech (https://mandymoore.tech) Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: And I'm your other host, Victoria Guido. And with us today is Mandy Moore, our long-time Podcast Editor and Creative Content Marketer. Mandy, thank you for joining us. MANDY: Thank you so much. VICTORIA: So, I'm excited to dive into the topic of podcast, and creative content, and strategies for companies that are maybe long-time listeners of the Giant Robots podcast who are just curious about why we do this podcast and what it does for us as a company. So, excited to get into that, but before we do, let's start with a fun question to get us warmed up. Mandy, is there anything fun, exciting going on in your world outside of work? MANDY: Outside of work, I spend a lot of time at my local dance studio doing a mixture of dance and aerial arts. It gives me something physical to do after my work days. It's an afternoon thing for me. So, I spend about one to two hours there. And it's really helped me overcome a lot of challenges in my life, dealing with a lot of trauma and other aspects of overall personal development and recovery. WILL: That's awesome. I normally would never know what you're even talking about, or whatever, but [chuckles] my daughter is into dance. So, every Tuesday, I take her to dance. She begs me to take her, so I take her. So, my daughter is three—about to turn four. And every time we go to dance, she begs us to let her do the aerial dance. Like, I don't ever try to tell her, "Hey, you're too small," or whatever, but we're like, "Let's wait on that one. And then, let's wait until you can do the dance and then get up there." But she is so excited to get on the aerial dance and to do that. So, for you, was it scary when you started doing it, or did you just jump right in? How was it? MANDY: I always jump right into everything, but it was hard at first. It looks like it shouldn't be that hard, but it takes a lot of strength. And I was in a much different place eight months ago than I am now. It amazes me the transformation and growth that I've been able to see in myself because, from the very beginning, my instructor encouraged me to video myself. So, I have beautiful videos of progressions. And I can't wait to get a little bit more confident with my own social media and start sharing some of the before and afters because I really want to inspire people. It's done wonders for me and my mental health. WILL: A lot of respect to you because I don't know if I could just trust, I don't know what you call it, but that ribbon, that material just to hold you. I don't know if I could do it. So, a lot of respect to you [chuckles]. MANDY: So, my instructor likes to point out a fun fact, and I'm going to butcher it. I think it can hold whatever a baby elephant weighs. It can hold up to three tons safely. WILL: Is it...I'm going to throw this...I'ma tie it in with Victoria. Is it kind of like...because I know with rock climbing, it's all about hand placement, especially if you're belaying. Are the mistakes when you are not paying attention, and you let go of one of the materials, or how does it work? MANDY: Mistakes happen when you think about it too much. And that is what I'm always working on is to just stop thinking about it and just doing it because I'm an overthinker, too. And when I start to think about it too much, then I get messed up. But your body knows. Your body adapts. And it learns after the exercise is over. So, in the evenings, after your exercises, that's when your body is, like, doing its internal magic and, like, memorizing your stuff. So, that's why when you go back, it gets easier each time because your muscle memory actually grows when you're on your downtime. VICTORIA: Oh yeah. Yeah, I was going to say about climbing...it's funny that you asked that question, Will, about, like, the things that actually hold you because people get that question in climbing, too, about the ropes. Like, are the ropes actually going to hold you? And once you're comfortable with it, you know that it can hold a lot more weight than you [laughs], but it still can be scary. And I've seen people in Joshua Tree doing aerial silks from a line that's been drawn across the tops of two boulders. So, super cool. There's a lot of crossover in the community, I think, between people who do that type of dance and who also enjoy climbing and being outside. So, I love it. And so, you make a really good point about how you learn and how information seeps into your brain. And maybe how do you see the world of podcasting and all the things you can learn from podcasting, like, how does that fit into, like, how you learn and how you think about the world? MANDY: You know, I've built my entire career on figuring things out, and just building memory, and repeating processes, and figuring out what people want. Because, to me, editing is more than AI can do at this time. WILL: Yeah. And I think you're super talented at what you do, so I just want to make sure that I tell you that. Like, you've done a really good job with us. I remember whenever I first had a conversation with Chad, I didn't know to what extent that being a podcast host with this podcast would be. But whenever he said, "We have an editor who will cut some stuff, make you sound good," I was like, "Oh, okay." "Like, essentially, Mandy is doing the hard work for us." MANDY: [laughs] WILL: And so, I was like, "I'm in. Let's do this." So, it's an art to do this. It's an art. How did you get started? How did you get the ball rolling to get to the point you're at right now? MANDY: I was scrappy. I go in time by how old my daughter is, and my daughter is almost 15. So, that's how long I've been doing this. Because I was a single mom and I was a waitress. So, at the time, I had a one-bedroom apartment, and I still had a laptop. And my neighbor didn't have a Wi-Fi password. So, I used my neighbor's Wi-Fi, and I started doing virtual assistant jobs. And I met a developer. He was like, "Can you edit a podcast for me?" And I was like, "Yeah, I can totally do that." And I got off the call and started Googling what is a podcast. And this was back in 2010, mind you, so podcasting was new at that point. And so, I just learned it, and I did a decent job. And every podcast that he did, I got better and better. And then, he had friends, and it just kind of turned into, like, Mandy's the go-to for tech podcasting there for a little bit. And I, at one point, got a referral to thoughtbot, and I've been with you ever since. I think it's been going on five or six years now. VICTORIA: What's your first piece of advice for someone who's interested in starting their own podcast? MANDY: Get a producer. I prefer to be behind the scenes. So, I like to help other people shine. So, like, my goal as a producer is just to have the host show up and be the talent and say the interesting things. So, if you want to have the bandwidth to be able to do that, you know, let somebody else do that work who specializes it because you can really bring your full self to the table and do what you need to do as the host and have fun with it. VICTORIA: Yeah. And I think people either correctly estimate that it is a lot of work to edit your own podcast and to create the content, do all the marketing, invite people, plan great content. And it is much easier if you have help [laughs]. And you're probably going to have a better podcast that people want to listen to because it sounds good, and you might not want to skimp on that detail. MANDY: Yeah. The other thing I would say when you go to start a podcast is a lot of people are focused on equipment. And that can take you down a long rabbit hole and make you never start to actually record the podcast because you're too worried about all of the details. Get a microphone and go. You don't even need an editor. You can make yourself sound decent through tons of free software. Audacity is one of my favorite platforms to use to edit podcasts. It's been free and open source since I've started. WILL: Yeah. I love the advice, what you said, because not everyone...I don't want to do total assumptions, but majority of people fit in two camps. You have the people that want to be out front and chat and can connect with anyone. But you also have the people behind the scenes. So, I'm glad you said that because I think a lot of stuff...when people realize who they really are and what they're good at, it makes them so much better. I can't imagine doing a podcast and trying to edit everything and push it out. I think I'm decent at doing the podcast, and you make us so much better. So, I'm so glad that you said that about kind of just knowing your roles and what's your strengths and everything, so... MANDY: Absolutely. I find it relaxing to edit a podcast. Believe it or not, editing a podcast with software is kind of like putting a puzzle together. I was a kid that loved to sit down with puzzles. You know, it is true that once I come to kind of memorize waveforms, like, Will, I know when you're going to say, "Um" a lot of times before I even hear you say, "Um" because I've recognized your speech patterns and same with Victoria. I will be able to pick them out. And it's very interesting. That's a little-known fact from a producer standpoint [chuckles]. WILL: Well, that's actually really cool because I don't really talk about this much, but I'm originally from Louisiana, and so I have a thick Southern accent. And so, that was actually one of my fears about doing, like, a podcast. So, it's actually interesting that you're saying that you know the ums and, um, which I just did [laughs], but you know how to help us out with that. So, yeah, that's actually...I think that was one of the things I have respect for you is that you break down the barriers for people to be better and not be so insecure. Because if you're from Louisiana, there are so many words if you look at it and you try to pronounce it, it's going to mess you up, like Atchafalaya, or Natchitoches, or so many of those words that you're like, you almost have to know the word and pronouncing is going to mess you up. MANDY: I call it...and I don't think anybody is a not smart person, but when I edit podcasts, like, the finished product comes out, I liken it to giving the speakers IQ points because the listeners hear the final, polished version. A lot of people start sentences three times over. They only hear the polished version. So, in essence, it's giving the speakers IQ points just to give them a little bit more, you know, of a leg up. Nobody wants to really hear somebody bumbling around, but we all do it. We all get nervous. It's human nature to stumble and get nervous and let all those speech patterns out that show us as nervous. But that's what we're for is to clean everybody up. And I love getting to help people have that confidence to go because it's just like, "Don't worry. I got you. Just go out there, have fun, and you're going to sound great." VICTORIA: And, in your experience, what kind of reasons for a podcast make the most sense for a business? Like, it's a common piece of advice if you want to build a community to start a podcast, but why is that? Or, like, when does it really make sense for you to start your own podcast? MANDY: I mean, you nailed the number one is the community. But, honestly, also, it's a great sales tool, especially if you're a customer with customers, and you're helping people network and expand the network. You're featuring the people. You're expanding the network broader than a community like in a Slack channel, say, or a message board because those are fine, too. But putting your company out there and being authority and also giving people access to free content that is helpful to them can really help a business establish that trust in the market and be like, wow, they really take their time to put this out there. One of the things that I constantly still to this day hear people talk about is the thoughtbot Handbook, that was written years and years ago. And it was a beautiful piece of free content, and everybody still talks about it. WILL: Yeah, I agree. I think one thing about thoughtbot is the handbook. I still hear people talk about it, and it's referenced often. So, that's actually really good advice. What does success look like for you, like, six months now to five years? Where do you want to go? MANDY: I think, for me, I've been in the tech industry for a really long time. I've fallen into the background a little bit too much in that I used to produce a pretty popular podcast called Greater Than Code. And I needed to take a step back from that because, one, it was becoming pretty much a full-time job. You know, content is in a really weird place. I've really been trying to pivot into the general content creation space because I do marketing as well, social media, design, and assets. I've designed my own website. I design my own graphics. So, just kind of letting people know that I'm kind of a one-stop, one-shot person. I do it all myself right now, and I have forever. The only thing I outsource is I have a transcriptionist who is a real person, which is a great selling point to a lot of clients of mine because I don't use AI. And I do have a person who goes over it with the human touch who is well-versed in the software developer lingo. Mid-Roll Ad: As life moves online, bricks-and-mortar businesses are having to adapt to survive. With over 18 years of experience building reliable web products and services, thoughtbot is the technology partner you can trust. We provide the technical expertise to enable your business to adapt and thrive in a changing environment. We start by understanding what's important to your customers to help you transition to intuitive digital services your customers will trust. We take the time to understand what makes your business great and work fast yet thoroughly to build, test, and validate ideas, helping you discover new customers. Take your business online with design‑driven digital acceleration. Find out more at tbot.io/acceleration or click the link in the show notes for this episode. VICTORIA: What kind of trends do you see with podcasting and with the technology used to manage and produce podcasts? MANDY: I see podcasting, in general, be a come-and-go trend in this industry. It tends to be, you know, one of the things that businesses are excited to ramp up on. But then it's also one of the things that is the first to go when things get tough or busy or you need to allocate your resources elsewhere. Podcasting seems to be like a trend that I see coming, going with the economy. It's actually very weird to bring it to mind now that you mention it because people love podcasts. But when things are unstable, it's almost like they see it as a perk, and it just becomes something that's easily let go. And that's why I think thoughtbot and the podcasts have been so strong is that they have been kept going no matter what in the industry. And thoughtbot has really become an authority in not just, you know, it started out as a Ruby podcast. And it very much has grown into a bigger startup, entrepreneurial, consultancy-driven show. And so, it just shows that when you stick in the game, what, we're 520-something episodes in now, that you really do have great things achieved. VICTORIA: Yeah. And it sounds like just, you know, having that persistence and just keep going, and if you've found a formula that works for you, you can really benefit from continuing to invest in it. I love that. And let's see, what tips do you give people on how to have more exciting conversations, more engagement? MANDY: I love when people just join the call and immediately hit record because some of the best parts of the conversations happen, and you're like, "Oh, wait, we should have been recording that." Start recording and relax and have...The opening conversations that we started this conversation with, it's an icebreaker. It gets into some of your everyday background. And as hosts, one of the things that I told Victoria and Will to establish rapport with the audience to kind of start dropping a bit of the narrative. You talk about your story, and then the listeners become invested in you, and that's why they come back, too. It's great content all around, but they also really start to love the hosts too. WILL: Yeah, I agree with that because most of the podcasts that I do listen to it's mostly around the host and the way that they treat people. Because if there's a host that's very mean, aggressive, I'm probably not going to listen to them. And, honestly, that's just me, like, I'm not saying don't listen to them. But the hosts do make the podcast a lot of times. And I'm not saying that we make the podcast though, but... MANDY: [laughs] You do. WILL: [laughs] MANDY: It's the chemistry. You guys, I don't know if you know this, but I'm your biggest fan. Like, it's the chemistry. And it's The Bike shed. Fun fact: Joël and Stephanie, like, I told Joël [laughs]...when Joël took over from Steph and Chris, he had different co-hosts each week. And as soon as he had his episode with Stephanie, I said, "Joël, it's Stephanie." VICTORIA: Yeah. And it can take a little while to get your dynamic between your co-host going. And other times, it happens right away, and it's very easy and natural. So, I love that for Stephanie and Joël. So, the idea behind a podcast like The Bike Shed, where it's two main hosts and they're coming up with different topics that they want to dive into, and sometimes they have guests but most of the time they don't, versus a show like Giant Robots where you're interviewing guests, what do you think about the content for each of those? Like, how do you kind of separate those in your mind and the direction content-wise? MANDY: Marketing and knowing your audience. So, the Giant Robots appeals to startups and entrepreneurs. The Bike Shed is more into the code and into the nitty gritty of software development, so they go into deeper concepts. But Giant Robots is more about talking to the people. It's more of an interview-style show. It's featuring interesting people doing really awesome things and, getting the stories out there and connecting. And that's why I love that thoughtbot has both podcasts. We've just started, what—Giant Robots on Tour—to cater to the EWAA region, which is super exciting. VICTORIA: Yeah and, for me, being an interview-style podcast gives me this opportunity to have these deep conversations with really interesting people that you wouldn't necessarily get into in, like, a normal networking event, right? MANDY: Right. VICTORIA: So, if you can think of a list of 10 interesting people you want to talk to, you should start a podcast. [laughter] MANDY: And if you can think of those people, a producer like me will also hunt those ten interesting people down for you and see if they'll talk to you because we can do that, too. WILL: That is the truth. MANDY: I've tracked some pretty cool people down. I'm pretty proud of my skills. VICTORIA: We are absolutely thrilled to have you with us here today, Mandy, and to be such a big part of our podcast, and super delighted to have you come out of the background and be on the show with us today and share your voice. Do you have anything else that you'd like to promote? MANDY: I'd just like to say that I am taking on clients. I would love to get into a general creative content role to utilize all my many skills that I've scrappily picked up over the years. It's hard to put into a resume. You can check me out at mandymoore.tech. WILL: It's not just podcasts, correct? So, if I wanted to try to become an influencer, could you help me with that? Like, what's the different areas that you could help me? MANDY: Oh, girl, yes. Let's make you an influencer, Will. Let's go. VICTORIA: I could see that for you, Will. WILL: I've thought about it, but it's a lot of work. So, that's a big thing, so...[laughs] VICTORIA: Wonderful. I think that's really interesting to think about, Mandy. And I hope that people get a lot out of this episode when they're trying...if they're in this process of considering their own marketing plans, and podcast production, and other types of creative strategy, they might have to reach out to you. MANDY: Thank you so much for having me. WILL: Thank you for being here. You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. You can find me on Twitter @will23Larry. VICTORIA: And you can find me on Twitter @victori_ousg. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Check her out at mandymoore.tech. Thanks for listening. See you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

DGMG Radio
#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

DGMG Radio

Play Episode Listen Later Jun 24, 2024 45:44


Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He's also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - Intro to Anthony Blatner (07:13) - Focusing on LinkedIn and Future Expansion (10:38) - Effective Social Media Advertising and Organic Content (14:02) - The Overlooked Importance of Creative Content in Advertising (16:10) - Targeting Personas with Top-of-Funnel Ads (22:45) - Creating Unique and Targeted Content: Pros and Cons (24:01) - Lead Generation Strategies for Small Budgets (28:14) - Effective Funnel Strategies for Small Budgets (31:43) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (36:36) - Building Long-Term Memory with Consistent Branding in Marketing (38:57) - The Power of Narrow Focus for Audience Growth (42:04) - Content Planning Based on Sales Cycle Length (43:53) - Connecting with Anthony Blattner on LinkedIn Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that's P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

The Ali Rae Haney Show
Creative Content Creation: Social Media Strategies for Content Droughts

The Ali Rae Haney Show

Play Episode Listen Later Jun 12, 2024 36:10


In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.Key Takeaways:Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.User-Generated Content: Utilize testimonials, reviews, and client stories to showcase your impact.Educational Posts: Break down industry jargon or share valuable tips. Educate your audience to build trust.Seasonal and Relevant Topics: Stay current by tying your content to trends and seasonal events.Personal Content: Share personal stories and experiences to build a connection with your audience.Use ChatGPT: Leverage AI to brainstorm content ideas and understand your audience better.----LINKSEntrepreneur MagazineRX Bar IG Post by Jason FeiferPowerSheets by Cultivate What Matters - Use code ALIRAEHANEY for 10% off at checkout!Created Colorful - Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.17Hats - 50% off your first year of the 17Hats CRMFlodesk - 50% off your first year of Flodesk, email marketing providerChatGPT - Use AI as your marketing intern!

Savvy Social Podcast
The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz

Savvy Social Podcast

Play Episode Listen Later Jun 11, 2024 36:55 Transcription Available


As controversial as we all know it is, artificial intelligence is here to stay.  So as digital marketers, how do we use it thoughtfully and mindfully?  Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don't shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues.  On top of so much more, we touch on the future of AI in marketing and society, and Avery's thoughtful approach to technology. So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz.  In this episode of the podcast, we talk about: Avery's transition from web design to tech education Very real AI hallucinations How to use AI tools like ChatGPT without compromising integrity The importance of human creativity and critical thinking in the AI era The future of AI in marketing and its potential impact on businesses The balance between productivity and societal wellbeing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/   About the Guest: Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio.  Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio. Websites: https://averyswartz.com/ and https://www.camptech.ca/ Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/ LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309

The Nonlinear Library
AF - Is This Lie Detector Really Just a Lie Detector? An Investigation of LLM Probe Specificity. by Josh Levy

The Nonlinear Library

Play Episode Listen Later Jun 4, 2024 32:08


Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Is This Lie Detector Really Just a Lie Detector? An Investigation of LLM Probe Specificity., published by Josh Levy on June 4, 2024 on The AI Alignment Forum. Whereas previous work has focused primarily on demonstrating a putative lie detector's sensitivity/generalizability[1][2], it is equally important to evaluate its specificity. With this in mind, I evaluated a lie detector trained with a state-of-the-art, white-box technique - probing an LLM's (Mistral-7B) activations during production of facts/lies - and found that it had high sensitivity but low specificity. The detector might be better thought of as identifying when the LLM is not doing fact-based retrieval, which spans a much wider surface area than what we'd want to cover. Interestingly, different LLMs yielded very different specificity-sensitivity tradeoff profiles. I found that the detector could be made more specific through data augmentation, but that this improved specificity did not transfer to other domains, unfortunately. I hope that this study sheds light on some of the remaining gaps in our tooling for and understanding of lie detection - and probing more generally - and points in directions toward improving them. You can find the associated code here, and a rendered version of the main notebook here. Summary Methodology 1. I implemented a lie detector as a pip package called lmdoctor, primarily based on the methodology described in Zou et al.'s Representation Engineering work[1][3]. Briefly, the detector is a linear probe trained on the activations from an LLM prompted with contrastive pairs from the True/False dataset by Azaria & Mitchell[4] so as to elicit representations of honesty/dishonesty[5]. I used the instruction-tuned Mistral-7B model[6] for the main results, and subsequently analyzed a few other LLMs. 2. I evaluated the detector on several datasets that were intended to produce LLM responses covering a wide range of areas that an LLM is likely to encounter: 1. Lie Requests: explicit requests for lies (or facts) 2. Unanswerable Questions: requests for responses to unanswerable (or answerable) factual questions, designed to promote hallucinations (or factual responses) 3. Creative Content: requests for fictional (or factual) content like stories (or histories) 4. Objective, Non-Factual Questions: requests for responses requiring reasoning/coding 5. Subjective Content: requests for subjective responses like preferences/opinions (or objective responses) 3. For each area, I created a small test dataset using GPT-4. In some places, this was because I didn't find anything suitable to cover that area, but in other cases it was just the fastest route, and a more rigorous analysis with extant datasets would be in order. Findings 1. Dataset Evaluations (on Mistral-7B): 1. The detector is sensitive to dishonesty: it generalizes to detect lies in response to both novel Lie Requests ("please tell me a lie about…") and Unanswerable Questions (i.e. hallucinations)[7]. 2. The detector greatly lacks specificity: it will trigger when the LLM produces fictional Creative Content and also when responding correctly to Objective, Non-Factual Questions (e.g. reasoning, coding). The former is undesirable but understandable: fictional Creative Content is sort of adjacent to lying. The latter suggests a deeper issue: there is no sense in which the LLM is "making something up", and therefore we'd hope our detector to be silent. The detector might be better thought of as identifying when the LLM is not doing fact-based retrieval, which spans a much wider surface area than what we'd want to cover. 3. Other observations 1. The detector seems unable to distinguish between active lying and concepts related to lying, which was also noted by Zou et al. 2. Within the context of reasoning, the detector is sensitive to triv...

If You Give A Dad A Podcast
Wrestling, Comics, and Creative Content (Guest: Colby Jenkins aka Colby.Cheese)

If You Give A Dad A Podcast

Play Episode Listen Later May 20, 2024 75:15


Join me for a totally fun and insightful conversation with TikTok sensation, comic shop owner, and wrestling enthusiast, Colby Jenkins more better known as Colby Cheese on Social Media. We talk about starting a comic shop, coming up with ideas for videos, wrestling and many other amazing topics in this episode. Check it out now!   ======================== Podcast Networks:       Zeo to Hero Podcast Network: https://zeotohero.com/        The Avenue Podcast Network: www.avenuepodcast.net         OIW Podcast Network: https://www.oiwpodcastnetwork.com/        ========================       Cups and Tees By Stasha: https://linktr.ee/cupsandteesbystasha         Original Geek Comics: https://www.originalgeekcomics.com/   https://linktr.ee/OrgnlGeek   Original Geek: Beyond The Panels Podcast: https://www.redcircle.com/show/ogbeyondthepanels    Diamond State Wrestling: https://www.youtube.com/@diamondstatewrestling  www.diamondstatewrestling.com       If You Give A Dad A YouTube Channel: https://www.youtube.com/@IfYouGiveADadAYoutubeCha-uw7zm   If You Give A Dad A Cosplay: https://www.youtube.com/@IfyougiveadadaCosplay-nl9hc  ========================= musical credits for show:       Beginning Music from Tunetank.com The Indie Rock - ViPSound (Copyright Free Music) Download free: https://tunetank.com/track/552/the-indie-rock/         Intro theme sampled from: https://pixabay.com/music  (find whole song there)       Outro music by: D.Cure Produced by: tunnA Beatz If you enjoy his music, be sure to check out his website as well! www.dcurehiphop.com        ===========================       Linktree to follow me: http://linktr.ee/Giveadadapodcast       

Mission Matters Podcast with Adam Torres
Digital Asset Management: Maximizing Use of Creative Content

Mission Matters Podcast with Adam Torres

Play Episode Listen Later May 10, 2024 28:39


Digital asset management (DAM) across business functions  empowers a stable brand ecosystem. In this episode,  Adam Torres and Lindsey Hawkins, Founder & CEO of Blue Trail Digital, explore what businesses need to know about digital asset management. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Re:platform - Ecommerce Replatforming Podcast
EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit

Re:platform - Ecommerce Replatforming Podcast

Play Episode Listen Later May 8, 2024 40:32


In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan. Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams. GA4  Attribution shifts Profit Data collection Creative Content

Talk to People Podcast
#58 - Me Playing Ukulele While I Talk About My Life

Talk to People Podcast

Play Episode Listen Later Mar 13, 2024 23:58 Transcription Available


For the first time in podcast history - it's time to play some music. Keep your expectations low - but your energy high. This episode is a great reminder of why we do what we do. Also - I wanted to use this episode to update you all on what I've been working on!I started this podcast incredibly passionate and lately I feel like I've been slacking. And I think that's a ME thing, but I also think it's a larger thing we all experience. This episode was a way for me to revitalize my love for the Talk to People Podcast. It is true that life is better when you talk to people. And this podcast is a GREAT way for us to continue thinking about it. Want to join the Patreon community? It's growing

DTC Podcast
Ep 385: Really short form video ads – Why 3-5 second ads are crushing on Meta | AKNF

DTC Podcast

Play Episode Listen Later Mar 8, 2024 21:54


Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler and today we're jamming with Aves from Pilothouse about the burgeoning trend of short-form content in social video platforms. In an era where attention spans are shrinking, Avery enlightens us on how to capture and engage audiences in mere seconds. Today's episode is a treasure trove for brand founders and marketers who aim to stay ahead in the fast-paced digital arena. Here's what you'll unpack in just a few minutes: 1. The Power of Brevity: Learn how to distill your message into a compelling 3-5 second narrative. 2. Understanding Your Audience: Insights into creating content that resonates with specific demographics using humor and relatability. 3. The Balance of Technology and Humanity: Discover the fine line between leveraging AI for data and infusing human creativity into your content. In a nutshell, this episode is a masterclass in adapting to the latest trends in digital marketing and consumer behavior. Tune in for these golden nuggets of wisdom that could redefine how you approach social media marketing. Timestamps: 0:00 - Introduction 2:10 - The Rise of De-Influencing and Authentic Marketing 4:30 - Leveraging AI for Creative Content without Losing the Human Touch 6:50 - Success Stories: Real Examples of Short-Form Video Impact 9:00 - Future of Advertising: Human-Centric AI and Beyond Hashtags: #DigitalMarketing #ShortFormVideo #InfluencerMarketing #CreativeAI #MarketingTrends2024 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Northeast Georgia Business Radio
Laura Comelleri of Lampstand Blogging & Content Creation

Northeast Georgia Business Radio

Play Episode Listen Later Feb 26, 2024


  Laura Comelleri Laura Comelleri/Lampstand Blogging & Content Creation Lampstand Blogging & Content Creation is committed to providing quality written content to save you time and increase your reach. From blogging to content writing to AI editing and more, their team loves crafting SEO-friendly content to maximize your online presence and convert visitors into paying […] The post Laura Comelleri of Lampstand Blogging & Content Creation appeared first on Business RadioX ®.

DTC Podcast
Ep 379: TikTok Shops Affiliates – The Time is NOW | AKNF

DTC Podcast

Play Episode Listen Later Feb 16, 2024 21:06


Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking TikTok Shops and their Affiliate program with Spencer from Pilothouse. Learn how you can get your brand on TikTok though Affiliates without having to worry about building out your own big organic presence. Timestamps: 00:00:00 - Introduction to TikTok Shops & E-commerce Success 00:02:00 - The Role of Creative Content and Analytics in TikTok Advertising 00:04:10 - Understanding TikTok's Market Position and User Engagement 00:06:30 - Exploring TikTok Shops Affiliate Programs 00:08:40 - Commission Structure and Fees for TikTok Shops 00:10:50 - Effective Strategies for TikTok Shops Success Hashtags: #TikTokShops #EcommerceStrategy #TikTokMarketing #AffiliatePrograms #SocialMediaSales #CreativeContent #DigitalMarketing #TikTokForBusiness #OnlineSales #TikTokAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

DTC POD: A Podcast for eCommerce and DTC Brands
#309 - Scale Your Brand Like a Pro, DTC Blueprints from Homestead with COO, Joel Padron

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Feb 8, 2024 42:49


Joel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead.In this episode, we're going in depth on how performance engines run at 8 figure brands, exploring Homestead's rigorous process for growth, their focus on financial targets, and how to leverage user-generated content to stay ahead in the DTC game.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Criteria for Partnering with Brands2. Working Preferences and Company Ethos3. Marketing Approach and Strategies4. Creative Content and Advertisement5. Offers and Customer Perspective6. Lessons Along The Way7. Practical Marketing Advice8. The Agency and Brand Experience Transition9. Landing Page Tactics and Paid Traffic10. Utilizing Landing Page Tools and Influencer OutreachTimestamps00:00 Understanding audience crucial for effective product marketing.07:37 Home-based brand support for seven- to nine-figure companies.10:56 Partnerships, business growth, and brand expansion.12:27 Proven success in US market key criteria.16:52 Exciting growth with diverse range of clients.21:25 Marketing strategy focuses on family and safety.24:19 Drive traffic to specific pages for conversion.27:48 Easy landing page creation for any employee.31:11 Good content creators drive successful advertising strategies.32:37 UGC and videos are harder to execute.37:53 Simplify information for practical, successful audience engagement.40:27 Agency work offers broader, deeper understanding of business.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Joel Padron - COO and Partner at Homestead StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

CoSIDA Connection Podcast
Getting Creative, presented by CSC U

CoSIDA Connection Podcast

Play Episode Listen Later Feb 7, 2024 58:07


CSC U Webinar (presented by the CSC U Committee and geared toward young professionals) Getting Creative Original air date: Feb. 6, 2024 This webinar focused on how athletic communications staff - particularly new professionals, interns, undergraduate and graduate student assistants - can tackle the ever demanding world of creative media and design by using modern day tools to accomplish tasks of graphic design, video production, and social media content while also building relationships and harnessing the power of collaboration with others across campus. We also looked at where the creative media realm has been, what the trends are now, and what might be coming on the horizon in order to highlight your school, department, and teams effectively. Note: This webinar, although geared toward the audience of the CSC U Committee — new full-time and part-time athletic communications professionals and emerging professionals (undergraduate and graduate student assistants, graduate assistants, interns) — covered a myriad of ideas and strategies for all college sports communicators, regardless of level of experience. Panelists: Joe Mixie – Siena College Athletic Communications Assistant Amanda Phillips – Oberlin College Associate Director of Athletics for Communications & Digital Media Strategist Jasmine Washington – University of New Orleans Director of Creative Services and Marketing Moderator Alivia Dieterlen – College Sports Communicators (CSC) Assistant Director of Communications and Creative Content

And One!
Girl Boss: Taylor Kryger (Director of Creative Media for University of Kansas Football)

And One!

Play Episode Listen Later Jan 30, 2024 50:42


Hey y'all! This is another episode of my series “Girl Boss” where I interview inspirational women in sports! Today, I'm interviewing Taylor Kryger who is the Director of Creative Content at University of Kansas. We talk about how her sports journey began, going from Iowa to New York to Kansa, her day to day now, and more! You can check out Taylor on Instagram @_tkryger and on LinkedIn . You can check out our Instagram and TikTok @andonepodcasts .

the Hello Hair Pro podcast
Jen's Australian Training Adventure [EP:125]

the Hello Hair Pro podcast

Play Episode Listen Later Jan 29, 2024 41:17


Training with Evo: Reflections and OutcomesIn the podcast, Jen shares her experience attending training with Evo, a hair product brand. She was invited to train with Evo in South Australia and discusses her initial apprehension due to family and business commitments. Throughout the training, Jen learns new techniques, meets the company's founder and other industry professionals, and previews Evo's upcoming product lineup, including new shades in the demi-line, Staino colors, and scalp care treatments. We end the discussion by reflecting on the personal and professional growth gained from the training and emphasizing the importance of shifting mindset when faced with opportunities and challenges.00:00 Introduction and Background00:40 Invitation to Train with Evo02:08 Challenges of Balancing Family and Career04:15 Decision to Accept the Invitation05:30 Testing the Business Systems09:33 Departure and Initial Impressions13:26 Experiences and Learnings from the Training22:42 Creative Content and Learning in the Salon23:03 Highlights and Personal Experiences23:27 Exploring Australia: Wildlife Park and Winery Visit24:11 Networking and Business Discussions24:53 Upcoming Bookings and Teaching Plans25:17 Understanding the Request Process for Education26:17 New Content and Teaching Techniques27:04 Navigating the Education Request Process28:49 Exciting New Product Launches29:10 Brand Development and Future Plans33:55 Travel Experiences and Homesickness34:35 Returning Home and Final ThoughtsLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website

MarTech Podcast // Marketing + Technology = Business Growth
Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Jan 28, 2024 22:11


Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated quotes, highlights, social media posts, etc. Today, Geoff and Connor discuss creative content generation in martech. Show NotesConnect With:Geoff Atkinson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Jan 28, 2024 22:11


Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated quotes, highlights, social media posts, etc. Today, Geoff and Connor discuss creative content generation in martech. Show NotesConnect With:Geoff Atkinson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Productpreneur Success Podcast
How Your Creative Content Helps Achieve Your Growth Goal

The Productpreneur Success Podcast

Play Episode Listen Later Jan 15, 2024 39:35


One of the biggest frustrations a lot of eCommerce brands struggle with is the constant need to produce creative content.  Typically, photography, graphic design and copywriting is not a core skill set, and so it becomes a time-consuming chore frequently procrastinated over. But if you find yourself always on the back foot, trying to produce some content for social media, or for a major promotion, you'll know the stress this causes! Unfortunately, this kind of scenario leads to content that's just “thrown up for the sake of having something there”, rather than content that's strategically planned and intentional.  And this leads to sub-standard results from ad campaigns, email campaigns, and any other marketing efforts. With the way digital platforms now work, we all need to be producing and sharing new creative content on a much more regular basis. The way algorithms work requires fresh creative content in order to engage viewers and produce the best results. Meaning, in order to convert sales at the highest, most profitable rate possible, we all need to be producing more new content, more frequently. And this requires a systematic approach to content creation in order to achieve your growth goals. In this podcast episode, I explain how I approach this and give you a step-by-step guide to building a content creation system in your own business, designed to help you achieve your revenue targets. (Preferably without as much hustle and overwhelm!) Let's dive in… For the full show notes visit https://www.catherinelangman.com/episode-209/ Links mentioned in this episode: If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.   https://productpreneurmarketing.com/lets-talk/   Don't miss my FREE 2024 eCommerce Marketing Playbook Discover my most important insights about what's working right now AND steal my top secret marketing strategies that generated over $6million in revenue in 2023!   Download your free copy now (available for a limited time) https://www.catherinelangman.com/playbook Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can't wait to hear them.

Cocktails & Content Creation
Creative Content Examples that we Love Part III

Cocktails & Content Creation

Play Episode Listen Later Dec 21, 2023 26:21


Episode 151: Creative Content Examples that we Love Part IIIWelcome to episode 151 of the Cocktails & Content Creation Podcast! For this episode, we're going to discuss creative content examples that we love. In our one hundred and fifty-first episode you'll learn:From Kate on two niches that she's been inspired by lately From Jessie on two content categories that have really inspired her lately A few thoughts from both Kate & Jessie on WHY they feel this content is so good! How content creation can be about anything you want it to beResources@thezachoi on TikTok@paris.explore on Instagram @newyorkcity.explore on Instagram@nostalchicks on InstagramThanks for Listening!Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. Until next time, cheers to your next cocktail and happy content creating!Kate & JessieHosts of “The Cocktails and Content Creation Podcast”

The Marketing Millennials
221 - The Power of Simplicity, with the Co-Founder of Allbirds, Tim Brown

The Marketing Millennials

Play Episode Listen Later Dec 19, 2023 42:38


Does the best creativity come from constraint?  Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on a ground-breaking mission to create the world's first footwear brand with a zero-carbon footprint by the year 2030. Founder Tim Brown shares his journey from playing professional soccer in New Zealand to creating a shoe that combines design and sustainability. He explains why investing in creativity, building a brand from the inside out, and taking risks to drive success have propelled Allbirds to the massive DTC success it's become.    And later, find out how Allbirds maintains its creative spirit even as the organization grows.  Believe us when we say you won't wanna miss out on these elite insights from a brand that has revolutionized the footwear industry.   00:00:02 - Interview with All Birds Founder 00:00:19 - From Athlete to Footwear Innovator 00:02:13 - The Three Insights Behind Allbirds 00:08:03 - The Complex Simplicity of Allbirds 00:13:20 - The Power of Consistent Branding 00:14:11 - Woolrunner Launches New Environmentally Friendly Shoe 00:16:47 - Maintaining Creativity in Product Launches 00:19:18 - Auburn's New Campaign: Comfort and Style 00:23:47 - The Importance of Culture in Marketing 00:26:31 - Investing in Creative Content for Organizational Values 00:27:52 - Building a Brand Through Risk-Taking 00:35:27 - Building a Successful Brand Culture   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Good for Business Show with LinkedIn Expert Michelle J Raymond.
Enough of the Boring Event Content - Try These Ideas Instead with Laura Erdem

Good for Business Show with LinkedIn Expert Michelle J Raymond.

Play Episode Listen Later Dec 15, 2023 32:04


When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different? Laura Erdem joins the show and shares her ideas on how we can get your event content noticed without big budgets that break the bank.    The key moments in this episode are: 00:00 Introduction and Guest Welcome 00:29 Discussing Laura's Profile and Background 01:12 Addressing the Problem of Boring Event Content 03:38 The Importance of Planning for Event Content 08:33 The Role of Creativity in Event Content 08:43 The Power of Video Content at Events 24:39 The Impact of Creative Content on Revenue 28:24 Final Thoughts and Advice Connect with Laura Erdem on LinkedIn -  https://www.linkedin.com/in/lerdem/   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth  #eventmarketing #contentmarketing #socialselling

The Power of Love Show
‘The Other Side of Yet' With Author, Speaker, Mother & Hope Warrior, Michelle D. Hord

The Power of Love Show

Play Episode Listen Later Nov 30, 2023 48:05


On this episode of The Power of Love Show we welcome special guest, Michelle D. Hord. Michelle Hord is a media consultant, executive coach, published author and speaker. She is the former VP of Creative Content and Talent Management for NBCUniversal and has spent more than three decades in media. She has worked with organizations such as ABC's Good Morning America, the Oxygen Network, CBS News, and The Oprah Winfrey Show.   Michelle's memoir The Other Side of Yet was published in 2022 by Atria Books. Her book tells of her grief journey of resilience in the face of tremendous personal loss. The book features journal entries over a period of several years. It received a Christopher Award in 2023. She has been featured in O Magazine, The Tamron Hall Show, The Talk, GMA, Essence Magazine, and others.   Michelle founded a nonprofit, ‘Gabrielle's Wings', to honor the memory of her daughter, Gabrielle. Dedicated to giving children of color from vulnerable communities the tools they need to soar above their circumstances, Gabrielle's Wings serves a global community of elementary aged children through educational, recreational, and cultural engagement with partners on three continents. Learn More About Michelle: Website: MichelleDHord.com Instagram: @MDHord Facebook: Michelle D. Hord of Hope Warrior, Inc.  Order ‘The Other Side of Yet': https://www.amazon.com/exec/obidos/ASIN/1982173521?nodl=1&tag=simonsayscom&dplnkId=3037c672-cb3e-4209-bec4-0b443793ed74 Donate to Gabrielle's Wings: https://form-renderer-app.donorperfect.io/give/gabrielles-wings/website-donation Learn More About DDJF: Website: DDJF.org Instagram: @DeeDeeJacksonFoundation Facebook: Dee Dee Jackson Foundation LinkedIn: Dee Dee Jackson Foundation Twitter: @DDJFoundation Leave a podcast review: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-power-of-love-show/id1282931846 Spotify Podcasts: https://open.spotify.com/show/6X6zGAPmdReRrlLO0NW4n6?si=koXehESfSrSwA-zWi2vf-w Can't make the live-stream? You can always watch our syndicated interviews later on YouTube or Facebook! Subscribe to our YouTube channel: https://www.youtube.com/watch?v=2-Nd1HTnbaI Like Our Facebook Page: https://www.facebook.com/884355188308946/ Join our Official Facebook Group full of supportive community members: https://www.facebook.com/groups/1500933326745571/?ref=share_group_link Visit the DDJF official website: http://www.ddjf.org/ Follow us on Instagram: @DeeDeeJacksonFoundation --- Support this podcast: https://podcasters.spotify.com/pod/show/thepowerofloveshow/support

MarTech Podcast // Marketing + Technology = Business Growth
Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Sep 4, 2023 22:11


Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated quotes, highlights, social media posts, etc. Today, Geoff and Connor discuss creative content generation in martech. Show NotesConnect With:Geoff Atkinson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Talk of Champions
#notcommitted: Zach Hamman of Ole Miss football creative content

Talk of Champions

Play Episode Listen Later Aug 10, 2023 40:03


In this edition of #notcommitted, Zach Berry of the Ole Miss Spirit/On3 is joined by Zach Hamman of Ole Miss football creative content to discuss a wide-range of topics. Among them, the Rebels' social media title, as well as Lane Kiffin and Hasbulla.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Social Proof Podcast
Creative Content Ideas And Almost Being Robbed At Gunpoint - David & Donni #372

Social Proof Podcast

Play Episode Listen Later Jun 29, 2023 74:01


Register TODAY for the Podcast Summit: https://podcastsummit.comThank you for watching episode #372Content ideas can be hit or miss when we aren't pulling from the right place. Then you may notice that you can't just rely on a wave of creativity to get ideas. There is plenty room for that but, you get also have a plan to generate ideas when it doesn't seem like they are coming. Collaborating is an awesome way do generate ideas when you don't feel like you have any. Sometimes, doing it by yourself is limiting you. Everyone has the ability to reinvent an existing idea.