Podcasts about martech industry

Lee Roquet is the Chief Executive Officer at Finch, an e-commerce marketing company that empowers e-commerce enterprises with data-driven, omnichannel strategies that drive revenue growth and chart a course toward greater profitability. In this episode, KJ and Lee delve into the necessity of data centralization, narrative control in storytelling to clients, and the accountability between agencies and customers. Lee also touches on the challenges and saturation in the agency space, advocating for transparency, expectation management, and leveraging AI for creative and strategic advantages.    Key Takeaways: 01:48 A Spotlight on E-Commerce Innovation 03:03 The Power of Data and AI in Transforming E-Commerce 09:48 Centralizing Data for Strategic Insights 21:19 The Evolution of Agency Roles in the AI Era 31:45 Maximizing Human Connection in a Digital Age   Quote of the Show (21:00): "The last thing I always try to do is simplify, take out friction for the customer and employee experience. I want less systems, honestly." – Lee Roquet   Join our Anti-PR newsletter where we're keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Lee Roquet: LinkedIn: https://www.linkedin.com/in/leeroquet   Company Website: https://www.finch.com Company LinkedIn: https://www.linkedin.com/company/finch-ecomm-agency/   How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. In 2022 and 2023, the focus was on profitability, but now in 2024, businesses are prioritizing growth and turning to proven solutions. Today's consumer values a track record of success and martech companies that are already established are in a strong position to succeed in 2024. Today, Erik discusses his predictions for the martech industry.Connect With:Erik Huberman: LinkedIn // WebsiteThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. In 2022 and 2023, the focus was on profitability, but now in 2024, businesses are prioritizing growth and turning to proven solutions. Today's consumer values a track record of success and martech companies that are already established are in a strong position to succeed in 2024. Today, Erik discusses his predictions for the martech industry.Connect With:Erik Huberman: LinkedIn // WebsiteThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chaitra Vedullapalli is the Co-Founder and CMO of Meylah a Go-To-Market solution provider for mid to enterprise brands to accelerate their co-sell GTM engagement and implementation. In this episode Chaitra and KJ discuss go-to-market strategies, greenfield customer acquisition, and the visibility dilemma. Chaitra also shares examples of successful partnerships and emphasizes the need for patience and long-term strategies.   Key Takeaways: Common challenges companies face in the digital marketplace The importance of a visibility mindset for CEOs How to create demand in a noisy market Why partnerships are the key to long term success Quote of the Show (37:00): "Always have a litmus test when you are going through a dilemma. You'll find the answer that you need is often something you already know.” - Chaitra Vedullapalli   Join our Anti-PR newsletter where we're keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Chaitra Vedullapalli: LinkedIn: https://www.linkedin.com/in/chaitrav/ Twitter: https://twitter.com/cvedull Company Website: http://meylah.com Company LinkedIn: https://www.linkedin.com/company/meylah/   How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M= Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Owner of Blockchange, Tim Rich, joins us on the Martech Talk podcast to take a deep dive into NFTs and how they are shaking up the Martech industry. 

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Analytics drives the MarTech Industry, and in a post-COVID world, online data is central to just about any business strategy. But how can companies assemble the right stack for their needs? With nearly 8,000 sales and marketing solutions on the market, knowing which ones will work for you is the critical question to answer. Hear author and Visionary Mark Schaefer offer his take on the "complex cocktail" that can solve the mystery of the new somewhat-normal in marketing. He'll by joined by Bloor Group CEO Eric Kavanagh, who will give his take on the state of the industry; and he'll make a bold prediction! Details below: 3:00 ET - Live Broadcast of DM Radio, featuring Schaefer and guests: Kate Chernis, Lately.ai; Josh Francia, BlueShift; Phil Ahad, Toluna 4:00 ET - Deep Dives of MarTech software

Today's GuestToday we welcome Rich Ashton, a managing partner of First Party Capital, a new operator-led venture firm focused on investments in start-ups, advertising and marketing technology (AdTech and MarTech), digital media, and data with focus on Europe and APAC. What You'll LearnThe European Regulation's impact on tech companiesHow the pandemic affected creating the companyAdvice in setting up Venture Capitalist FirmsChoosing to speak between founders and investorsBreakdown[00:22] Getting to know Rich Ashton[01:30] Common mistake by PE firms and portfolio companies[02:57] First Party Capital's Focus on AdTech and MarTech[04:40] European Regulation on the AdTech Sector[07:21] Setting up a Firm in Sales and Marketing[10:19] The Impact of COVID-19[13:50] Advice for New Venture Capitalist Firms[16:21] Choosing Between Founders and Investors[20:27] What Rich Likes/Dislikes about the Venture Capital Industry[24:06] Rich's Learning PointsResourcesRich's LinkedInRich's EmailThank you for tuning in!To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com.

How does the future of Content Marketing look like ? With the rapid growth in the Martech Industry and introduction of Artificial Intelligence and application of Natural Processing Language, Content Marketing has experienced a huge shift in the recent years.Connect with me !Clubhouse @augustinekiamaEmail :Info@savadigital.ioBusiness Inquiries : Clientrelation@savadigital.io Join TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Today we rebroadcast our conversation with Christine Mortensen, the Founder of Sprk'd, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today's marketing challenges: User Experience, Visual Design, and Content Marketing. In part 2 of our conversation, we discuss how to improve gender equality in the MarTech Industry. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Christine Mortensen, the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that brings deep expertise in three areas core to solving today’s marketing challenges: User Experience, Visual Design, and Content Marketing. In part 2 of our conversation, we discuss how to improve gender equality in the MarTech Industry. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In every episode, we always ask our guests to provide advice for anyone new entering the AdTech / MarTech industry. In this episode, we recap some of the best answers. Follow Us: Newsletter: http://bitly.com/2QLEY8U Twitter: http://bit.ly/2Qp0SzK  Instagram: http://bit.ly/2QLfEQc  Linkedin: http://bit.ly/2ZZUBxG

Global Head of CRM at JustEat, Marie Feliho, shares with us how use of data has evolved throughout her career, the future of email, and how the skills needed to be an effective marketer are changing. *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR 2019*       TRANSCRIPT: [0:00:19] PJ Bruno: And we're back again.   [0:00:20] Marie Feliho: Jason. Jason.   [0:00:21] PJ Bruno: Braze for Impact, your MarTech Industry discuss digest. I'm PJ Bruno. So thrilled to be here today with our guest, Marie Feliho, Global Head of CRM at Just Eat. Marie, thanks for being here.   [0:00:33] Marie Feliho: Thanks for having me. Absolutely. Short notice. And to my right, very good friend, confidant, coworker from our success org, Taylor Gibb.   [0:00:41] Taylor Gibb: Happy to be a confidant and very happy to be joining today.   [0:00:45] PJ Bruno: And a friend.   [0:00:46] Taylor Gibb: And a friend. Yeah, that's what comes first I think.   [0:00:48] PJ Bruno: I think so too.   [0:00:48] Taylor Gibb: And then you can confide in me. You know, any of you guys.   [0:00:52] Marie Feliho: I really want to join that love that-   [0:00:54] PJ Bruno: Oh, you're in. You're in.   [0:00:55] Taylor Gibb: You're in.   [0:00:56] PJ Bruno: You're in the bubble. When you're in the booth you're family.   [0:01:00] Taylor Gibb: When you're in the booth you're a confidant. And so we're here-   [0:01:00] Marie Feliho: Okay, good.   [0:01:00] Taylor Gibb: Is that Olive Garden?   [0:01:02] PJ Bruno: Shh. No. She doesn't know Olive Garden commercials. She's not from this country.   [0:01:06] Taylor Gibb: Oh shoot. Oh that's right. I forgot.   [0:01:07] Marie Feliho: Okay. I see.   [0:01:09] Taylor Gibb: That's totally original.   [0:01:10] PJ Bruno: So this is another episode from our humanity series. And as part of the humanity series, we're just here to talk about what makes your automation, your MarTech stack, whatever you may call it, your personalization, what makes it human. We decided to not do much structuring with this. So we're just going to freewheel and deal it. What do you think Taylor?   [0:01:30] Taylor Gibb: I think that's great.   [0:01:32] PJ Bruno: Marie, what do you think?   [0:01:33] Marie Feliho: I think that's a perfect plan.   [0:01:34] PJ Bruno: That sounds like the most human thing to me.   [0:01:36] Taylor Gibb: The best plan is no plan.   [0:01:38] PJ Bruno: Well, let's hear first about your journey that brought you to Just Eat, Marie. Was it always marketing technology prior to or have you coasted around?   [0:01:47] Marie Feliho: For most of my career really I've been working with data and creativity. So sort of started, I started in advertising, a little bit of media. And then I sort of discovered database marketing, which sort of sounds a little bit dry like that, but actually you can be super creative with that and really sort of think about the ways of turning data into useful stuff for people.   [0:02:18] PJ Bruno: Was it like that when you came to the game? Just because now data and creativity, like you need them to coexist, but I feel like there was a time when they were separate houses.   [0:02:29] Marie Feliho: Feels like it was a long time ago now, back in 2005.   [0:02:31] PJ Bruno: We need to say, okay you did it.   [0:02:34] Taylor Gibb: When red flag-   [0:02:35] Marie Feliho: Back in 2005, so I sort of really got into it when I joined a global company called AIMIA. They used to have the Nectar card. The Nectar card is a loyalty program. It's a coalition program that brings together a whole lot of retailers, physical retailers, but also [inaudible] and you earn points every time you buy something.   [0:02:58] PJ Bruno: Gotcha.   [0:02:58] Taylor Gibb: It's still around, right?   [0:03:00] Marie Feliho: Yeah, it's still around. Yeah. Yeah.   [0:03:02] Taylor Gibb: Ah, I had that when I was still in London. I am not the only one who hasn't been to London here. I was [crosstalk]   [0:03:06] Marie Feliho: Yeah, yeah. And back then it was a, now you find a lot of those cards but back then was quite pioneering. And I suppose it was very much leveraging all the data that we got from customers. Can you imagine with like, I think we had about 20 different retailers, half of the UK households had the card. So a lot of data to play with. And at Nectar, it was already the way things were, as in you had to think about how to use your data in a way that was personalized and that could really make a difference in driving incremental revenue for the partners who were a part of it.   [0:03:38] PJ Bruno: Gotcha.   [0:03:39] Marie Feliho: And what it didn't want to see was what they could do. You had to be creative with the way you were using it.   [0:03:44] PJ Bruno: And back then it was a little more analog, right?   [0:03:46] Marie Feliho: Yes.   [0:03:46] PJ Bruno: Because today it's all stitched together-   [0:03:48] Marie Feliho: Yes. Absolutely.   [0:03:48] PJ Bruno: ... It's triggered. You were like looking at data and trying to make decisions.   [0:03:52] Marie Feliho: Exactly. And it was a lot more sort of DM based, like paper-based. Yeah. That was the big difference back then. It was definitely less images, sort of action trigger. It wasn't based on all these people buy these and this is what they like. And so-   [0:04:06] PJ Bruno: Time to value was just a different game back then.   [0:04:08] Marie Feliho: Yeah. Yeah, it was a completely. So I would say that this is probably the biggest difference to a few years ago when I started.   [0:04:14] PJ Bruno: And so you've been at Just Eat for?   [0:04:16] Marie Feliho: So I've been at Just Eat a year. And when I look back at all the stuff we've done, it already feels like I've been there for like five really. My role there at Just Eat is very much around the transformation in our customer engagement strategy. So with all these data we wanted to make sure that we were just moving away from just doing email marketing and a little bit of push because that is not what customer engagement is. The guys were already doing quite a lot of personalization but it wasn't really, it was about taking to the next level, bringing it to a multichannel, ensuring that there was a cohesion between what we're doing when we're sending comes to customers and what they were experiencing when they came to the product. So it's been about breaking down the way we're used to working and bringing people together. And when I look at how much we have done in such a short period of time, yeah, I'm very impressed. And it sort of goes to show that once you start bringing humanity and people at the center of what you do, everything sort of falls into place.   [0:05:12] Taylor Gibb: And I'd actually be curious too, so you started back when things were a little more analog. You said even paper-based.   [0:05:18] Marie Feliho: Yeah. Yeah.   [0:05:18] Taylor Gibb: Did bringing any of that wisdom into a company that's using, it sounds like top of the line stack, obviously you've got Braze involved. Were you able to bring any of the wisdom and the things that you'd learned previously into all of this new technology?   [0:05:30] Marie Feliho: Yeah. I think you do. I mean especially when you work for a business that has got so much data. I think that was really the main thing, how best to use the data to turn them into something that's useful for customers, and that's what we're doing. Back then the channels were slightly different. The timing were a bit different. But for me, when I look back, this was probably the best school to sort of learn your craft. Because, again, it was all around customers, customers' behavior, buying behavior, visiting behavior, how they behave when they went to a pub, and all of that coming together meant that you could easily get lost into so much data. But instead what we were doing back then, already, was putting the right bits of information to create a bit of a story for the customer. So I would say that this is the sort of thing of that I brought with me along the years. [crosstalk]   [0:06:27] Taylor Gibb: Yeah, you're classically trained. And that's where that creativity comes in too, it sounds like it's finding those bits of data that are going to be the most, I don't know, impactful and then bringing them into that user profile.   [0:06:35] PJ Bruno: And that passion that you have around it, that lights me up. That lights a fire in me seriously.   [0:06:41] Taylor Gibb: Totally. What could be more human?   [0:06:42] PJ Bruno: And you were just on a panel with Andrew Barrett.   [0:06:44] Marie Feliho: Yeah. We were talking about the future of email marketing. And it is a super interesting sphere to look into because things are changing so fast. Our customers are ever more savvy. You get so many emails through your inbox. For us, it's very much about how do we stand out, how do we build that relationship that's going to make them feel like they want to open your email over somebody else's? Right. And for me it's again bringing that humanity that sort of like, you get me, I get you. I want to have that conversation. And so that's the sort of thing to where we were talking about, we are still using emails a lot. But in the way that we are now approaching it, it is one element of the entire journey as opposed to sort of looking at it in isolation.   [0:07:32] Taylor Gibb: Totally.   [0:07:32] Marie Feliho: So yeah, there's a lot of super exciting stuff to be done around around the emails. I know for sure that we've had a lot of fun in bringing all that personalization through, with understanding what customers like to eat, what they're most likely to order next, et cetera, et cetera. [inaudible]   [0:07:53] PJ Bruno: Yeah, Andrew likes to talk about, his big thing that I've heard him say time and time again. It's like, "Email hasn't changed a lot. It's still one of the top channels. IP warming has been a thing for a while." And all this. Right? But I got to argue that email has changed a lot in the past.   [0:08:12] Marie Feliho: I think emails have changed a lot. [crosstalk 00:08:12].   [0:08:12] PJ Bruno: Right? And now we're in the world of interactive emails and is that on your radar? Are you guys-   [0:08:17] Marie Feliho: Absolutely. Absolutely. I mean, we are in the game to be the best, but not just for vanity sake, but for the sake of our customers. We want to make sure that they feel like we've got what they need whenever they need it. So, yes, it has changed. I mean I look back at even even a few years ago you would just get batch and blast, like the same emails over and over again.   [0:08:40] PJ Bruno: Yeah. Yeah.   [0:08:40] Taylor Gibb: Yeah.   [0:08:40] Marie Feliho: And you can see that brands are changing. They're putting more emphasis on understanding their data and making things more personalized. So I would even say that customers are expecting that level of personalization.   [0:08:53] Taylor Gibb: Absolutely.   [0:08:55] Marie Feliho: And it's very much a question of sort of be relevant or be gone.   [0:08:59] PJ Bruno: Oh, yeah.   [0:09:00] Marie Feliho: That's the way, that's the way it is.   [0:09:01] Taylor Gibb: I like that.   [0:09:01] Marie Feliho: So that's what me and my team are working on, sort of pushing that relevance. How do we harness machine learning AI to get more of that in, like be there at the right time through the right channel. And I feel like machine learning is sort of our gateway towards getting a bit closer to that sort of Holy grail of [crosstalk 00:09:25].   [0:09:25] PJ Bruno: Yeah, yeah, yeah.   [0:09:26] Marie Feliho: ... Right time, right content [crosstalk 00:09:27].   [0:09:27] PJ Bruno: And it all ends with Terminator 3, as we all know.   [0:09:30] Taylor Gibb: That's right.   [0:09:31] PJ Bruno: The robots taking over.   [0:09:32] Taylor Gibb: That's the step three, robot overlords.   [0:09:33] Marie Feliho: I don't believe that, you see. I really don't believe that because I think you will still need a human at the backend of all that, because you're still talking about emotions and also ideas. But it's just that our jobs will change likely.   [0:09:50] Taylor Gibb: Sure.   [0:09:50] Marie Feliho: Likely a lot, it'd be more about, we'll be spending more time trying to think about how to perfect things, how to get the machine to understand the human emotions a bit more.   [0:10:01] PJ Bruno: I wish we had more time now. This is just, this is my [crosstalk 00:10:03].   [0:10:05] Taylor Gibb: Yeah.   [0:10:05] PJ Bruno: But in the token, I'm going to ask your question back to you. Like how can we look to the future, right? What are some of the either big bets or things that you're like really stoked about? That you guys are investing in? Don't need to give away any secret sauce.   [0:10:18] Marie Feliho: Yeah.   [0:10:19] PJ Bruno: [crosstalk] You're like "uh".   [0:10:21] Marie Feliho: We're on a quest of being more relevant, more conversational with our customers. So anything that sort of helps with bringing the ingredients together to create this amazing sort of meal for, of personalization-   [0:10:37] Taylor Gibb: Very apt metaphor for Just Eat.   [0:10:38] PJ Bruno: Hey, don't get comfortable basically. Right?   [0:10:38] Marie Feliho: Yeah, exactly. But we're super excited about things like content card, we've got some grand plans with that. We already started our journey towards using it and yeah, it's going to be super, super exciting. Watch that space.   [0:10:54] PJ Bruno: Great. Watch that space. I love it, Marie, thanks so much for being here.   [0:10:58] Marie Feliho: Thanks for having me. It's been a blast.   [0:11:00] Taylor Gibb: Glad to have you here.   [0:11:00] Marie Feliho: Thank you.   [0:11:00] PJ Bruno: Taylor, thanks for joining me.   [0:11:01] Taylor Gibb: It was so much fun meeting you, talking with you, and now I'm hungry.   [0:11:04] Marie Feliho: Well, unfortunately we don't have Just Eat here. You're going to have to come to London.   [0:11:09] Taylor Gibb: I think I could do that.   [0:11:10] Marie Feliho: Yeah?   [0:11:10] PJ Bruno: [crosstalk]   [0:11:10] Taylor Gibb: I mean if you say so. That's it.   [0:11:13] PJ Bruno: That's a work trip. We can expense that.   [0:11:15] Taylor Gibb: That's a work trip. Thank you very much.   [0:11:15] PJ Bruno: Thanks everyone at home listening or wherever you are. You heard it here. Disrupt or be disrupted. Take care. [0:11:22]

CEO of Notable Growth, Rebecca Nackson, talks being the "marketing therapist" in the martech space. She brings us the 3 T's: Team, Tools and Tactics. You need to have all in place to create a best-in-class engagement solution. *Hosted by Dave Goldstein and PJ Bruno LIVE at LTR 2019*       [0:00:17] P.J. Bruno: Hi again. Welcome back to Braze For Impact, your MarTech Industry discuss digest. I'm your host, P.J. Bruno. And with us today, CEO of Notable Growth and very good friend of ours, Rebecca Nackson. How are you, Rebecca?   [0:00:31] Rebecca Nackson: I am doing just fine.   [0:00:32] P.J. Bruno: Welcome.   [0:00:33] Rebecca Nackson: Thanks for having me.   [0:00:33] P.J. Bruno: Welcome, Rebecca. And also my confidant here, my friend and coworker, head of Global Solutions Alliances at Braze, Dave Goldstein. What's up buddy?   [0:00:44] Dave Goldstein: How are you guys?   [0:00:46] P.J. Bruno: We're doing great, aren't we? We're cozy.   [0:00:48] Rebecca Nackson: It's just a shame that people can't see the shoes Dave is wearing.   [0:00:52] P.J. Bruno: I wish you could. Imagine bedazzled. Right?   [0:00:57] Dave Goldstein: Consequently, these are the shoes... Funny, we'll tie this back to marketing.   [0:01:00] Rebecca Nackson: Okay.   [0:01:00] Dave Goldstein: You ready?   [0:01:01] Rebecca Nackson: Yes.   [0:01:01] Dave Goldstein: These were the shoes that... I'm trying to remember which vendor I bought them from, but it was online. And they had a mobile app. And I went back and forth between the two. And I was browsing and I was favoriting some things in the mobile app. And I went back to the website and they were chasing me with ads. Right? Like showing me these shoes, and I was like, God, I love these shoes. I really got to buy them. I really got to buy them. And I converted. I bought them. And I'm wearing them here. I still think I get ads for these shoes. They're still popping up in the sidebars. It's unbelievable.   [0:01:32] Rebecca Nackson: This went from being a triumph of great targeting to the perils.   [0:01:35] P.J. Bruno: Yeah.   [0:01:36] Dave Goldstein: I'm like-   [0:01:36] P.J. Bruno: Broken.   [0:01:37] Rebecca Nackson: Right? Broken experience.   [0:01:38] Dave Goldstein: How much more money are you going to waste?   [0:01:40] Rebecca Nackson: How many more pairs of this same shoe?   [0:01:42] Dave Goldstein: Yeah. I love them. I bought them. Shout out to the Nike Air Jordans, by the way.   [0:01:46] P.J. Bruno: He's wearing them. You guys can't see these things but they're glittered and there's a five inch heel.   [0:01:52] Dave Goldstein: What am I, Kiss?   [0:01:53] P.J. Bruno: Anyway, here we are hanging out. Rebecca Nackson, very good friend. We worked with her for a while now. Good friend of Braze. Was at Prolific originally. And we actually were just talking about, six months ago we were at MAU. And now here she is CEO of Notable Growth already starting super strong. Tell us about what happened in the last six months maybe. Let's wrap all up into ten minutes.   [0:02:18] Rebecca Nackson: I saw a lot of great content and I just thought, I'm ready to do it myself.   [0:02:22] P.J. Bruno: Let's go.   [0:02:24] Rebecca Nackson: A combination of events outside and inside of my control. But a story I like to tell is, I signed up to go to an event a couple of years ago so that I could learn a lot more. I was feeling a little intimidated that other people in the space knew more about this than I did. So, I signed up to go to this event. And they then reach out to me to ask if I'll be on one of the panels. And I thought, oh, that's interesting. Here I am thinking like I wanted to... I can't tell if this just shows how little everybody else knows. But I think that every time I come to an event like this, it is a combination of those things where I'm always learning. It's one of the things that I love about being in this space. Like there's not a single not even just conference that I come to, even blog post that I read that I don't think, oh, that's something new. But then, there's also some cool reminders where I think, oh, maybe I do know a thing or two by now.   [0:03:18] P.J. Bruno: Exactly. I mean, I love that approach though, always learning, right?   [0:03:21] Rebecca Nackson: Yeah.   [0:03:21] P.J. Bruno: Because nobody knows all of it. And everybody feels that imposter syndrome.   [0:03:25] Rebecca Nackson: Yes.   [0:03:25] P.J. Bruno: And it's honestly refreshing to have a CEO that can like own that, so.   [0:03:29] Rebecca Nackson: Thank you.   [0:03:29] Dave Goldstein: Isn't it amazing too, right? Like just the general community that's popped up in the last two, three years?   [0:03:36] Rebecca Nackson: Yeah.   [0:03:36] Dave Goldstein: It seems like there's so many people popping up who have done tremendous things and everybody is like forthcoming with information and sharing.   [0:03:45] Rebecca Nackson: Yes.   [0:03:45] Dave Goldstein: The community is incredible.   [0:03:46] Rebecca Nackson: I do have to say, it's not just because I'm in this small booth with the two of you, that there is something extra special about the Braze community and the vibe here at LTR of really cool brands sharing those. Like I think everybody is a little bit geeking out with one another. I tell clients of ours that, when you're signing your contract, you're not just signing on for this tool. You're part of a community. And I'm really seeing that here. And maybe it is a little self fulfilling because, if you've taken the time out of your schedule to come to an event, you're probably more likely to be both learning and sharing. But I'm seeing that people from various brands don't do the same thing at all, but are really connecting about how they're using Braze and just how they're trying to solve these problems in general.   [0:04:36] Dave Goldstein: It's amazing. It makes me think, actually, the conversation that I had with Steven yesterday, Steven Moy in particular, shout out to Steven Moy. He said, people don't buy brands, they join brands.   [0:04:51] Rebecca Nackson: Oh, I love that.   [0:04:51] Dave Goldstein: And I love that. Right?   [0:04:53] Rebecca Nackson: Yeah.   [0:04:53] Dave Goldstein: I think that's not always the case. The truth is like the brands that are killing it, their customers are the ones that are joining the brand.   [0:05:02] Rebecca Nackson: Yeah, that's right. That's right.   [0:05:03] Dave Goldstein: And I love what you said, right?   [0:05:04] Rebecca Nackson: Yeah.   [0:05:05] Dave Goldstein: Like I think that's spot on. It's like, you want to be part of a community of people that are doing incredible things.   [0:05:11] Rebecca Nackson: Yep. So, one of the reasons that I started consulting on this is because, as you guys know, I'm a two time Braze client myself. And it was very much the experience that I went through of choosing, integrating, launching, maximizing my own use of the tool that I thought, okay, I needed help when I was doing that. And part of the stress or the questions come from you're talking to competing sales people and you feel like I don't know who to choose. And so, one thing that I tell people now is, look at the brands that are using. Like that's proof. Right? And I have just always been struck by the caliber of the clients. And I think that that says a lot. Like it's clear that they're investing a lot in their marketing technology. And, if they've been there for a number of years, that certainly sends a good signal.   [0:06:04] P.J. Bruno: Yep.   [0:06:05] Rebecca Nackson: And the second time that I ultimately selected Braze when I was going through that process, I remember coming to an event. And I was there in large part because I just was a big fan of the brands that were in the invitation. And to just be there and get to talk to them, for those people that know me, they already know how geeky I am. And, for those that are listening, they'll learn. But those are like celebrities to me.   [0:06:29] P.J. Bruno: Right.   [0:06:30] Rebecca Nackson: You walk around. You see the billboards. You see the commercials.   [0:06:33] Dave Goldstein: Yeah. Yeah.   [0:06:33] Rebecca Nackson: You don't know that there's human beings.   [0:06:34] Dave Goldstein: They're in the subway cars, full takeover.   [0:06:36] Rebecca Nackson: Yep. Yep.   [0:06:37] P.J. Bruno: And, as your fan girling, they walk up and they're like, hey, do you want to run a panel actually? And you're like, what?   [0:06:43] Rebecca Nackson: I'm looking behind me. They must be talking to somebody from Casper right now. They can't possibly want me.   [0:06:47] P.J. Bruno: Exactly.   [0:06:48] Dave Goldstein: Are there any brands in particular that are absolutely nailing it, in your opinion, who you're really like fan girling out about where you're like, wow, that marketing got me.   [0:06:58] Rebecca Nackson: Oh, God. Yeah. We joke that, actually when you talk about the subway, we joke that our own growth hacking is by reaching out to everybody that's either advertising on podcasts or advertising in the subway. But what I'm really enjoying is I like a good underdog. I like a comeback story. So, I love seeing what's happening with retail and like the direct to consumer brands, but tying it into their in store experiences, the quote unquote digital transformation that's going on, but how those in-person experiences come together. And P.J., something that we've talked about is, every time there's a transition happening, let's say like the end of retail, right, everybody wants to act like it's the first time-   [0:07:45] Dave Goldstein: The apocalypse.   [0:07:47] Rebecca Nackson: The apocalypse is coming. But this has been happening since the beginning of advertising. So, it's really cool to see the brands that embrace it and think about it as this great challenge or maybe even get out ahead of it. I love that moment. Your back is against the wall for a minute, and then you lean in. And it's just a pleasure to watch it.   [0:08:06] P.J. Bruno: And that's what Notable is doing. You guys are the team that helps them lean in, as opposed to like push themselves away.   [0:08:13] Rebecca Nackson: In consulting, what I've learned, there's these two scenarios of either, there's the lean in like we want to get ahead of it. We know what we know. We know what we don't know. And it's interesting to us, focus is such an important aspect to what we do. And so, it's a pleasure to partner with somebody else who is really focused on their core business. And it's a great partner to us. Like it's actually much more interesting to work with somebody who's leaning in and has an opinion. So, we don't want them to just relegate that to us.   [0:08:41] P.J. Bruno: Mm-hmm (affirmative).   [0:08:42] Dave Goldstein: Do it all. Come up with everything for us.   [0:08:43] Rebecca Nackson: Yeah.   [0:08:43] P.J. Bruno: Right.   [0:08:44] Rebecca Nackson: Yeah. Because then they can't appreciate how great what we just did was.   [0:08:47] P.J. Bruno: Right. The benefits of a partner to a service.   [0:08:50] Rebecca Nackson: Yeah.   [0:08:51] P.J. Bruno: It's just such a different thing.   [0:08:52] Rebecca Nackson: Absolutely. And then, the other scenario is somebody who sort of fought it until the last possible minute. And now, they're in this moment where-   [0:09:05] P.J. Bruno: In the hole a little bit.   [0:09:06] Rebecca Nackson: They're in the hole a little bit. And so, that's an equally challenging and an exciting opportunity. And we try as much as we can to say, it's always the least expensive and the most successful to try to do it early on. But it's not always from the brands that you would expect it to be either, which is a big lesson that I've learned. And what's really fun is... And I sort of mentioned that in terms of the brands here, I think what's really interesting is when you can talk about a scenario, an example I've used before is we've worked with streaming partners before. We're working now with somebody in the fast food space. And, if you can think of an example that worked really well in streaming, and you can apply it to the QSR, the quick serve restaurant, what's great about that is like let's not do something that's the fifth streaming company to apply this technique. Let's be the first QSR to apply this technique and vice versa. So, for us, we as an agency, we get a lot of pleasure out of working with partners across the space. I mentioned focus. And so, I think it's like knowing where to focus and knowing where to go broad. For us, I've talked about the three T's that we think about tooling, teaming, and tactics.   [0:10:27] Dave Goldstein: Oh, I like that.   [0:10:28] Rebecca Nackson: You can tell that I was a marketer.   [0:10:31] Dave Goldstein: The three T's. Notable Nackson.   [0:10:33] Rebecca Nackson: I like alliteration. So, we think that, when it comes to the tactics, maybe that's where we can be a little more broad and that's where we can look across the industry. And where we are really focused for us it's the familiarity with the set of tools. I have a little bit of a chip on my shoulder being that I was a marketer who has hired agencies and consultants before. I know what the reputation can be of like, we don't want to bring somebody and who is just going to drop some recommendations on our desk.   [0:11:03] Dave Goldstein: You have sat in those shoes before.   [0:11:04] Rebecca Nackson: I have sat right in those-   [0:11:05] P.J. Bruno: Right.   [0:11:05] Dave Goldstein: Yeah. Which is so important, by the way.   [0:11:07] Rebecca Nackson: Yeah, I think so. It's interesting to me there's not more people that have been sort of on that side. But the ego in me thought like, okay, now I'm going to go out there and do that thing that I had done to me so many times.   [0:11:19] P.J. Bruno: Right.   [0:11:19] Rebecca Nackson: But so, it's really important to me that the entire team knows how to do the work. So, our suggestions only go as far as the tool that's going to be able to make that happen and vice versa. The stereotype about a marketer can be that you're going to come in and say, let's run a Superbowl ad. Let's not worry about how we're going to pay for that or measuring the impact. Right? We know that, when we're suggesting something to our clients, that the tools can do that. But the flip side of that is, there's somebody on my team who he is most excited about what can we do with Braze that nobody else is doing? Let's get beyond the obvious functionality and let's take those features and let's reimagine them in ways that nobody else has done that. Like he feels like most people are only scratching the surface.   [0:12:10] P.J. Bruno: Mm-hmm (affirmative).   [0:12:11] Dave Goldstein: Yeah. Yeah.   [0:12:12] Rebecca Nackson: So, it's actually that really pragmatic approach to understanding the tool very well that counterintuitively allows us to be super creative.   [0:12:21] Dave Goldstein: Yeah.   [0:12:22] P.J. Bruno: Mm-hmm (affirmative).   [0:12:22] Dave Goldstein: And there's like a fine line that you need to walk when you do that as well.   [0:12:26] Rebecca Nackson: Yeah.   [0:12:27] Dave Goldstein: It makes me think of a Tom Fishburne, Marketoonist.   [0:12:31] Rebecca Nackson: Yeah.   [0:12:31] Dave Goldstein: He and I were cracking up yesterday. We were talking about this cartoon that popped up in my LinkedIn newsfeed where it was two panes. And, in one pane, it was an executive sitting behind a desk with like two subordinates. And he was like, we need to do something groundbreaking, game-changing that nobody has ever done before. And then, in the next pane, it was the two subordinates presenting to him and he's like, this seems kind of risky. Tell me some other brands that have done this.   [0:12:57] Rebecca Nackson: Oh my god. Oh, that's so brilliant. Well, we were talking about alliteration, but now the pun of like the fact that you're talking about panes. But the reason... Talk about pain, P-A-I-N, I think that... I was just talking about that presentation because another reason that I love consulting on what we do is that we do sort of bill ourselves as being part therapist as well.   [0:13:24] Dave Goldstein: I love it.   [0:13:26] P.J. Bruno: It's so good.   [0:13:26] Rebecca Nackson: And, I mean, that's that moment in that room yesterday, right? Where we're all like leaning in and we're watching these panels. And then, we have this moment of just sharing something. And I think that I felt very isolated a lot as the marketer. And so many times in our meetings, our client's eyes will light up at these different things that we're saying and they'll start laughing like, that sounds like us. You know? And they've really been presenting these ideas and they've had that moment of people pushing back. And everybody from every department is doing the very best that they can. Right? But we all have those moments where we feel like we're fighting this fight and everybody is just trying to tell us to stay in our lane. And sometimes, if nothing else, it's so important for another marketer to hear, I've been there.   [0:14:14] P.J. Bruno: The whole idea of the therapist, it just lends itself so much to customer satisfaction, customer experience.   [0:14:21] Rebecca Nackson: Yeah.   [0:14:22] P.J. Bruno: And we just had Andy Carvel in here talking about that.   [0:14:24] Rebecca Nackson: He's a hero of mine, by the way.   [0:14:26] P.J. Bruno: Right?   [0:14:26] Rebecca Nackson: Yeah.   [0:14:27] P.J. Bruno: You are fan girling.   [0:14:27] Rebecca Nackson: I am fan girling.   [0:14:28] P.J. Bruno: But he's over there looking through the pane being like, oh my God, is that Rebecca Nackson? Oh my god. But he was talking about like making sure you come to that conversation, and make sure it's bespoke, and make sure you're not trying to just re-kit their stack with things you're familiar with.   [0:14:42] Rebecca Nackson: Yeah.   [0:14:43] P.J. Bruno: Listen.   [0:14:43] Rebecca Nackson: That was the thing that hit me over the head when I started consulting. I'm going to come in and I'm going to have this right way. And I'm going to know the to suggest. And I'm going to know the right way to suggest them. And the human aspect of this, of consulting, but it's what all of us are doing, right? The human aspect of what we're doing with marketing, that thing of saying, hey, person out there, I have a service that I think is going to make your life better, and you're trying to connect with the audience, that's in what all of us are doing. And being able to say to somebody else, I hear you. I understand what keeps you up at night. I understand the fight that you're fighting in the office. Maybe I understand the fight that you're fighting outside of the office. I'm here to make it just a little bit easier for you. And you guys are doing that when you're reaching out to your clients, right? The thing that I sometimes also say to our clients is like, give the salespeople a break sometimes too. Because they're kind of knocking on your door saying, hey, hardworking person out there. I have a tool that I think might make your life a little-   [0:15:45] P.J. Bruno: Yeah. Yeah. Yeah.   [0:15:46] Rebecca Nackson: And we're all like moving those emails like into our spam folder. Right?   [0:15:51] P.J. Bruno: Right.   [0:15:51] Rebecca Nackson: But intelligently leverage those sales people, help them do your job. Help them make the case, right?   [0:15:58] P.J. Bruno: Totally. Don't just create weird friction because you're like, oh, your goals aren't my goals.   [0:16:02] Rebecca Nackson: Right.   [0:16:02] Dave Goldstein: Yeah.   [0:16:03] P.J. Bruno: Like arm them with the tool.   [0:16:04] Dave Goldstein: We're in this together.   [0:16:05] Rebecca Nackson: Right. But so, really being able to connect and really being able to come in and say to somebody, I hear you. And, exactly like you're referencing Andy's comment about, if you just come in the door and you say, I have a bunch of tools... Like I was in a pitch or a conversation where somebody said, I feel like everybody comes in and they tell me the tools that they have and they haven't even listened to my use cases first. And to be able to say, yeah, I understand. I've been in those conversations too. Right? It's always a reminder.   [0:16:36] P.J. Bruno: It seems like common sense too.   [0:16:37] Rebecca Nackson: I know.   [0:16:37] P.J. Bruno: But it really is... Apparently not.   [0:16:40] Rebecca Nackson: I know.   [0:16:40] Dave Goldstein: Is notabletherapy.com available? Someone should go on GoDaddy right now.   [0:16:46] Rebecca Nackson: I think I hear a pivot coming up right now.   [0:16:49] P.J. Bruno: That's an idea for some video content.   [0:16:50] Rebecca Nackson: Oh.   [0:16:51] P.J. Bruno: Oh.   [0:16:52] Dave Goldstein: Oh. Look at that. Magic is happening in the booth right now.   [0:16:57] Rebecca Nackson: Oh my god.   [0:16:57] P.J. Bruno: There you go. Let's take it offline. All right. So, anything that you're really excited about, Rebecca? We only got a few moments left, so just love to hear from you. What's big on the agenda for Notable? Big projects you're excited about, initiatives, partnerships, what are you personally stoked about?   [0:17:14] Rebecca Nackson: This is the part where my team is like already mouthing the words of what I'm going to say. But we are doing a lot at Notable with predictive analytics. We sort of like work with our clients on utilizing Braze really intelligently. And then, we're helping them measure the results of that. And we're saying, not only is A winning over B or B winning over A, but are you doing more than if you weren't doing anything at all? Now we're closing that loop and starting at the beginning of like, who are the audience segments you should even be messaging? And, if you were paying attention to the Cambridge Analytica stories, you know that there's positive and negative implications for this. But what I found really interesting in that documentary was this idea of marketing is not just about the right message, but also figuring out who are the people that you can even influence in the first place. And so, getting really intelligent about who are those Dave Goldsteins out there that, if you just show them that ad one more time for the sneakers, right? And the thing I love about that is, it was in the back of your mind, but you have a million things going on.   [0:18:16] Dave Goldstein: Yeah.   [0:18:16] Rebecca Nackson: And you maybe you forgot even for a minute.   [0:18:19] Dave Goldstein: Yeah.   [0:18:19] Rebecca Nackson: And so, you saw that ad and you were like-   [0:18:20] Dave Goldstein: Oh, I definitely forgot for a minute.   [0:18:21] Rebecca Nackson: For a minute. And there they were, right?   [0:18:23] P.J. Bruno: Almost ordered them again.   [0:18:24] Dave Goldstein: Almost.   [0:18:27] Rebecca Nackson: And then, on the other hand, those people that were already going to go out and buy them, don't show them. So, sometimes I'm telling people, it's just as much about who you should be messaging and who you shouldn't be. Right? And so, we love the science application that's now coming to the beginning of that. And then, that cycle. Then you measure its impacts and start all over again. So, that's going to be big in 2020 for us.   [0:18:51] Dave Goldstein: Wow.   [0:18:51] P.J. Bruno: Predictive.   [0:18:51] Dave Goldstein: Wow. I mean, clearly you are the consummate professional.   [0:18:55] Rebecca Nackson: Thanks.   [0:18:55] Dave Goldstein: You are an unbelievable expert in the space.   [0:18:58] Rebecca Nackson: Oh.   [0:18:58] Dave Goldstein: You know growth inside and out.   [0:18:59] Rebecca Nackson: You say that to everyone in this space.   [0:19:01] Dave Goldstein: I don't. I don't. But what I will say, your key differentiator, Notable Therapy. I'll tell you, I've walked a mile in those shoes, right?   [0:19:10] Rebecca Nackson: Yeah.   [0:19:10] Dave Goldstein: Like that is so-   [0:19:11] P.J. Bruno: Those glittery pumps.   [0:19:11] Dave Goldstein: Those glittery pumps.   [0:19:11] Rebecca Nackson: Mine aren't nearly as great as Dave's, but I have walked in those shoes.   [0:19:18] Dave Goldstein: It's an incredible thing to be able to relate to people on the... Humanity in action. Right?   [0:19:23] P.J. Bruno: There we go.   [0:19:23] Dave Goldstein: On the human level. Right? Right? In a natural, considerate way. Yeah.   [0:19:26] Rebecca Nackson: Yeah.   [0:19:26] Dave Goldstein: And you guys are incredible. And thank you so much for all your contributions to the community, everything you continue to do. And I'm so excited to see all the levels up that Notable is going to take this entire industry. It's amazing to watch you guys work.   [0:19:41] Rebecca Nackson: Thanks.   [0:19:42] P.J. Bruno: Seriously.   [0:19:42] Rebecca Nackson: We talked about LTR last year. We talked about MAU last year. Here's to what's going to be at LTR next year.   [0:19:49] Dave Goldstein: LTR 2020.   [0:19:50] P.J. Bruno: Can you imagine? No spoilers, but... Anyways, Rebecca Nackson, CEO, founder of Notable Growth. Thanks so much for being here. Anybody out there, please, if you're thinking marketing strategy, look into Notable Growth. Rebecca has been around the block. She's been a client time and time again. She will align. She will find the best tool and the best strategy for you. So, Rebecca, thanks again.   [0:20:12] Rebecca Nackson: Thanks for that.   [0:20:13] P.J. Bruno: Of course.   [0:20:14] Dave Goldstein: That said it all, Rebecca.   [0:20:16] P.J. Bruno: Dave, the golden boy, Goldstein. I love you man.   [0:20:20] Dave Goldstein: Love you too, brother.   [0:20:20] P.J. Bruno: Thanks for being in here. And thank you guys for joining us. You take care. [0:20:24]

Nick D'Amelio, Director of CRM at Slice, shares his passion for CRM and pizza! He also gives us look under Slice's martech hood to see how they're creating interactive emails with Google AMP. Search functionality, feedback forms, browsing… all within an email!!       TRANSCRIPT: [0:00:18] PJ Bruno: Hello again. Welcome back to Braze For Impact, your MarTech Industry discuss digest. So thrilled to have with me today Gurbir Singh, Product Manager and good friend here at Braze. How are you doing Gurbir?   [0:00:31] Gurbir Singh: Good. How good of a friend are we? You still don't play video games with me, so.   [0:00:35] PJ Bruno: That's true. Also, he's my Rocket League compatriot that I haven't been able to get a game with yet, but now apparently he's a higher level and I'm a little nervous. To my right, your left, I have with me Nick D'Amelio, client of ours, Senior Manager at CRM at Slice. Nick, how are you?   [0:00:56] Nick D'Amelio: What's up guys? It's very great to be here. Beautiful new Braze office,. Very impressive. I need to get in on this Rocket League situation.   [0:01:04] PJ Bruno: Oh man.   [0:01:05] Nick D'Amelio: If anyone's ever done for some Smash Brothers, I'm definitely the guy to go to.   [0:01:08] PJ Bruno: Wow, wow.   [0:01:09] Gurbir Singh: You know what? Forget the podcast.   [0:01:11] PJ Bruno: We're done. So for all you listeners today, our focus is Google AMP. AMP is accelerated mobile pages. So we're going to talk a little bit about what that means, what that is, how it affects email, and Nick was willing to give us some of his time to show us how he's using it at Slice. So email has been largely the same for the past 40 years or so. People constantly talk about the decline or death of email, but it's still the standard for customer communication. But in the past few years, email has experienced a big level up in terms of interactivity, and no surprise, one of the leading trailblazers is Google as they released Google AMP. Gurbir, you're our resident expert with Google AMP. Can you tell us a little bit about what this is, how it came about?   [0:01:59] Gurbir Singh: Yeah. First of all, I hate that I'm the resident expert. I hope I'm not marked that way. But ...   [0:02:07] PJ Bruno: You mean a lot more to me than that. You're not ...   [0:02:08] Gurbir Singh: Thank you.   [0:02:12] PJ Bruno: ... Just an SME.   [0:02:12] Gurbir Singh: So Google AMP, as you said, is the accelerated mobile pages. So Google launched this initiative more than five, six years ago. The goal was to have mobile pages render faster, right? So websites that are being shown on a mobile device, just render it faster. One of the big things about this particular initiative was to get rid of JavaScript because JavaScript was viewed as bloat on a website. It caused a lot of loading issues and a lot of server to server exchange of data. So that's how AMP kind of started. Then from there, very recently, I would say in the last two years, Google basically created a AMP for email version of this. So it takes a subset of this overall project. This is all Opensource now and it creates an email version of this. A lot of the functionality that you would normally want to do an email, a lot of that interactivity, which people would do around, that they would want for JavaScript reasons, they now can leverage AMP HTML to do this, right? So that's how AMP email got to be born. Google basically pioneered this. They led the way and made it Opensource, so huge community behind this. Now you're seeing other vendors kind of attach themselves and say, "We also want to support this. This is great." We have a lot of clients who are super excited about it and they see the power that this can have.   [0:03:43] PJ Bruno: So the impetus for AMP pages was more about size, I guess, right? But for email it's less about size or ...   [0:03:52] Gurbir Singh: It still is about size. So as the mobile device came and people started using more and more of it, it became like, okay, anything I load on a device, the faster it is, the less bloated it is, the better it's going to work on my devices. So we live in a great country where we have fast access to internet, some really powerful phones, but if you think about globally, that's not always true, right? People still have older phones, older 3G systems that they connect to, so Google's attempt was to say I want information spread throughout the world. That's their mission and they want to make sure that can happen regardless of where you are. So AMP was kind of born through their mission statement and said I want to make sure that people can figure out how to get websites loaded on an older phone, things like that. So from their email kind of benefits because email can have a lot more information shown in it, but using this more lightweight newer technology so you can actually send in things like Java forms or carousels and you can have all this interactive cool features that email marketers always wanted to do, but have always been fearful for because it requires a lot more coding, a lot more specialized skills. Now Google's like here's a template. Here's basic components that you can use. Here, just do it. It's kind of cool.   [0:05:13] PJ Bruno: Very cool. Also just considering like so many times a blocker is not having the engineering resources to get something done, just putting the power in a marketer's hand, I think it's a beautiful thing. Nick, any hot takes on Google AMP as far as the origin story that Gurbir just gave us? Is it total BS or is it ...   [0:05:34] Nick D'Amelio: Lies and forgery, all of it. Yeah. No, 100% correct. Yeah. I only really started paying attention to it when it was announced for email since that's kind of my specialty. But yeah, everything Gurbir said, totally correct. I'm really excited about the speed benefits. You have about maybe three seconds of an email loading before a user just says, "Oh, this is blank. I'm going to close out, delete it." Also the functionality is just going to be incredible. It's a total step change in email.   [0:06:08] PJ Bruno: Nick, let's hear a little bit more about your story before we jump into all the facets of Google AMP and the functionality. So you're pretty excited about interactive email obviously.   [0:06:18] Nick D'Amelio: Yep.   [0:06:19] PJ Bruno: And I read on your LinkedIn passion for CRM and pizza, and I've learned now that you are also a pizza maker.   [0:06:28] Nick D'Amelio: That is correct. Yeah. So that actually came before my time at Slice and I think resulted in my time at Slice, but always been a big chef, but pizza I developed a serious love for. I've got a ton of equipment in my apartment. I have a baking steel, which is kind of like an enhanced version of a baking stone. I once hacked my oven to get to temperatures that probably were not safe for a Weehawken, New Jersey apartment.   [0:06:58] PJ Bruno: Hacked the oven.   [0:06:58] Nick D'Amelio: Yeah, very irresponsible, but all in the name of good pizza. Yeah, and I've always just been really passionate about kind of the craft and artisianry of pizza making.   [0:07:08] PJ Bruno: So a passion for CRM, a passion for making pizza, and you play Smash Brothers. Are you single?   [0:07:16] Nick D'Amelio: No.   [0:07:18] PJ Bruno: See there's the rub.   [0:07:19] Nick D'Amelio: I have a very wonderful girlfriend.   [0:07:19] PJ Bruno: There is the rub.   [0:07:20] Nick D'Amelio: There you go.   [0:07:21] PJ Bruno: Well, I hope she plays Smash with you.   [0:07:22] Nick D'Amelio: Yep, she does.   [0:07:25] PJ Bruno: Awesome. Well dude, why don't you just take us through your journey because it looks like you got a lot of really cool things that you've had on your plate.   [0:07:31] Nick D'Amelio: Yeah, totally. It's been kind of an interesting little journey. So I majored in Media Studies and Communications and German in college, so a bit of a weird combination. Where that landed me was a little German medical publisher actually in the same neighborhood my office is in now, Flat Iron District. So yeah, they said basically, "Hey, you're a child and you know about the internet. Why don't you handle our content management system? Why don't you handle our social media and why don't you handle our email marketing?" And not knowing anything about any of these things I said, "Sure, that sounds great." Yeah. So I kind of learned as I went and of those three kind of components I really kind of honed in on email marketing. That was where I saw the most impact. At the time at that company it was really the channel that was most trackable so I could directly see the impact I was having on the business, how many textbooks we sold as I was sending out these emails. So pretty exciting for a young kid. That led to my next role, which was purely email marketing, email marketing specialist at Macmillan Publishers, a little bit bigger of a publisher. They had a really interesting program. I was kind of in charge of the technical aspects. We had a grand total of around 20 users in our ESP at the time, which was exact target, none of whom had any coding experience. So I was on kind of QA duty, cleanup duty, so I got to learn a ton about kind of the ins and outs of email and email coding in particular and really kind of coming to grips with the frustrations that Google AMP, is actually going to address in terms of layout, in terms of functionality, stuff like that. So eventually I got a little tired of dragging a very ancient industry behind me in terms of trying to do new things and digital marketing, so I moved over to the startup world. I was at an ad tech company in the travel space called Intent Media. That was mostly B2B focused, which wasn't quite as exciting to me. I was still kind of longing for that kind of interaction with a customer. So eventually that led me to Casper, the mattress guys. That was a really exciting phase.   [0:09:58] PJ Bruno: I have a Casper actually.   [0:09:59] Nick D'Amelio: Oh nice. How do you like it?   [0:10:00] PJ Bruno: I do like it. Great mattress.   [0:10:01] Nick D'Amelio: How do you like their emails?   [0:10:03] PJ Bruno: I ...   [0:10:05] Nick D'Amelio: Tread lightly.   [0:10:06] PJ Bruno: Yeah. You know what? Are they a client? Are they a client? Do we know? They're not. It doesn't matter. You know why? Because I love the branding. It's all over the subway. Simple. Beautiful. Sold me on the branding and sold me at the end of the day, the product. Big fan, Casper.   [0:10:21] Gurbir Singh: And if anybody from Casper is listening, you should come join Braze.   [0:10:24] PJ Bruno: Yeah, come join Braze. Why not? We'll take good care of you.   [0:10:26] Nick D'Amelio: Yeah. Go for it.   [0:10:27] PJ Bruno: We'll take your email marketing campaigns. We'll make them beautiful.   [0:10:29] Nick D'Amelio: It's funny. We're on a podcast right now and maybe we could get them to sponsor us considering that's kind of what they do.   [0:10:36] PJ Bruno: That is what they do.   [0:10:37] Nick D'Amelio: This is brought to you by Casper Mattresses.   [0:10:40] PJ Bruno: I may or may not edit that out. So from Casper then, I guess how long have you been at Slice now?   [0:10:47] Nick D'Amelio: A little over two years now.   [0:10:49] PJ Bruno: Okay. So about two years ago made the jump from Casper to Slice. Pizza's your passion. Everything was starting to coalesce. This makes sense. What was the email programming like when you inherited that at Slice?   [0:11:06] Nick D'Amelio: Needed a little work. It was at a period of time where they were struggling to find an identity. They had just rebranded from an entirely different experience a couple of years earlier. Slice was formerly known as My Pizza and then kind of brought in some new people and rebranded. Yeah, so still trying to find their identity in terms of the branding, and then in terms of the technical aspects of the email program, very limited. Not much in the way of engaging email templates. Their audience size was incredibly small. They had limited it for effectively no reason. I had the suspicion that the IPs actually had not been properly warmed because we were seeing incredibly low open rates that really shouldn't have been like that.   [0:11:58] PJ Bruno: You didn't find out whether it was improperly warmed or not? You just were like, All right, well let's just find a solution.   [0:12:03] Nick D'Amelio: Yeah, kind of the assumption based on what I knew at the time about engagement levels and now based on kind of the improvements we've seen, I think there was definitely some behind the scenes stuff wrong with the deliverability.   [0:12:15] PJ Bruno: You got got to warm those IPs.   [0:12:17] Nick D'Amelio: Yeah. Yeah, Very important.   [0:12:19] PJ Bruno: Like a pizza.   [0:12:20] Nick D'Amelio: Exactly.   [0:12:21] PJ Bruno: You're going to eat cold dough?   [0:12:23] Nick D'Amelio: The difference is pizza is still good cold. IPs are no good when they're cold.   [0:12:26] PJ Bruno: You've got to preheat. Get those IPs up.   [0:12:29] Nick D'Amelio: Yeah, that's true.   [0:12:31] PJ Bruno: For those of us who don't know what Slice is, why don't you explain what Slice is for those sad, sad folks that don't have it in their lives.   [0:12:39] Nick D'Amelio: Oh yeah. We've got to correct that. So yeah, Slice is basically online ordering for pizza. People have used online ordering platforms for their favorite restaurants before. We are exclusively focused on pizza, which lets us do a couple of things. We can provide an experience that's explicitly tailored to pizza. So a lot of other places, getting half pepperoni and half peppers and onions involves writing out special instructions that the shop may or may not see. We kind of have a little bit of a pizza builder within the app so you can choose which items you want on each half, which is technology that local pizzerias have been kind of slow to adopt.   [0:13:27] PJ Bruno: Because that's the charm of the mom and pop set up, right?   [0:13:31] Nick D'Amelio: Exactly. Yeah. It's kind of low tech. It's very homey, very local, but the problem is these guys are kind of getting killed in the space by some of the larger pizza players. So we really want to kind of get them into the digital age and get people ordering online because that's where our customers want to be. Yeah.   [0:13:53] PJ Bruno: So what's the differentiator for Slice? What makes you guys stand out above the rest?   [0:13:58] Nick D'Amelio: Yeah, so there's a couple of things. A lot of the other places you can get pizza online, you've got the big chains and then you've got kind of the, what we call aggregators, kind of the big, big online ordering companies. Main difference between us and the larger chains, you're getting that mom and pop quality, which is really important. Main difference between us and the big online ordering companies is that those companies actually take kind of an enormous cut out of the restaurant's pocket when a user orders online. Basically what we do is provide marketing and technology and online ordering, paid search, a ton of services to these pizzerias for a very small flat fee on every order, which really allows them to grow their businesses and keep local pizza alive.   [0:14:52] PJ Bruno: God, I love that. Gerb, you're a pizza guy I've got to assume.   [0:14:55] Gurbir Singh: I do. I love pizza. [crosstalk 00:14:57].   [0:14:57] PJ Bruno: What's your type? What's your poison?   [0:14:59] Gurbir Singh: I actually just like a nice, good margarita pizza.   [0:15:02] PJ Bruno: Oh yeah.   [0:15:03] Gurbir Singh: If you can do that well, I'm a customer.   [0:15:05] Nick D'Amelio: Oh yeah, absolutely. Did you know that yesterday was the official birthdate of the margarita pizza?   [0:15:11] Gurbir Singh: I did not know that.   [0:15:12] PJ Bruno: What year was that?   [0:15:15] Nick D'Amelio: 1889. Queen Margarita of Italy visited a small Focacceria in Naples and he kind of adorned the pizza with the traditional tomato sauce, but also basil and mozzarella to represent the colors of the Italian flag. She apparently wrote a letter kind of praising this creation and yeah, that was the birth of the margarita pizza.   [0:15:38] Gurbir Singh: I'm surprised you didn't order some margarita pizza today for this podcast. I'm kind of disappointed now.   [0:15:43] PJ Bruno: Well, you know what? You guys just ruined the surprise because when we wrap up, guess where we're going?   [0:15:48] Nick D'Amelio: Oh man.   [0:15:48] Gurbir Singh: Margarita pizza.   [0:15:50] Nick D'Amelio: Nice.   [0:15:50] Gurbir Singh: Or is it just Margaritas?   [0:15:52] PJ Bruno: When was the birthday of buffalo chicken slice?   [0:15:54] Nick D'Amelio: Oh, I do not know that.   [0:15:56] Gurbir Singh: It was like 10 years ago.   [0:15:57] Nick D'Amelio: Yeah, probably.   [0:15:58] Gurbir Singh: It doesn't matter. It's not real pizza.   [0:16:00] PJ Bruno: Not my slice, man. Not my slice.   [0:16:02] Nick D'Amelio: Yeah. Yeah.   [0:16:04] PJ Bruno: All right, cool. Let's jump back into your time at Slice because you take the reins. You had to clean house a little bit with IP, with deliverability. Obviously you have to create some of kind of like your first onboarding user journey things. When did interactivity become a priority for you?   [0:16:23] Nick D'Amelio: So yeah, we've always wanted to provide kind of a delightful experience to the user because pizza is inherently delightful, so we explored some other vendors for interactivity a couple of months into my time, but none of them were really a great fit. But now with Google kind of putting this out there, basically giving it away for free, we're really excited to start jumping into it again.   [0:16:49] PJ Bruno: It's just free then.   [0:16:51] Nick D'Amelio: Pretty much. I mean, Gurbir, correct me if I'm wrong, but there's no charge to use it and yeah, it's just ... Yeah.   [0:16:58] Gurbir Singh: Yeah, AMP's free. You just have to basically register with Google right now. But I believe that's also going to change in the long run as it becomes a more community-focused initiative.   [0:17:10] PJ Bruno: Of course. They're probably looking for champions and then eventually it's like ...   [0:17:12] Gurbir Singh: Yeah, I think right now it's like you get registered so your email can render within Gmail, but as soon as some of the other ISPs like Yahoo and Outlook who have signed on make this change on their end, I think that process is going to slightly get updated as well.   [0:17:30] Nick D'Amelio: Right, makes sense.   [0:17:32] PJ Bruno: Let's get into the nitty gritty details. How is Slice leveraging Google AMP for email?   [0:17:37] Nick D'Amelio: Yeah, so we've got a couple of use cases lined up. We have a working prototype of our AMP emails right now, which is awesome. We have an email coder out in Macedonia on my team. His name's Arso. Arso, if you're listening, you are the man. He basically was able to ...   [0:17:53] PJ Bruno: Shout out to Arso. He is the man.   [0:17:55] Nick D'Amelio: He is the man. He was able to put this thing together in no time flat. So we are ready and raring to go once we have everything in place for him. But yeah, there's a couple of use cases that we've gotten really excited about. One as we've kind of alluded to is just the layout and design options that you get. Anything just as simple as an accordion menu or a sidebar or an image carousel, who doesn't want to scroll through a bunch of images of delicious pizza? It just kind of gets people in the mood.   [0:18:26] PJ Bruno: I'm starving right now actually.   [0:18:28] Nick D'Amelio: Yeah, I know me too.   [0:18:29] PJ Bruno: Just talking about it I felt my salivation gland just start going insane.   [0:18:33] Nick D'Amelio: This is my life every day by the way, is just stock imagery of pizza and photo shoots from pizzerias just constantly on my screen. Oh, it's torture.   [0:18:44] PJ Bruno: All right, so what else? Other functionality.   [0:18:47] Nick D'Amelio: Yeah, other stuff that we're incredibly excited for, gathering customer feedback just directly within the body of the email. So Google AMP will have form submission available for emails. I would love to just have a user review a pizzeria just right in their inbox. Just make it incredibly easy so we can surface that data up to all our other users and continue our mission of just being the authority on pizza.   [0:19:11] PJ Bruno: That's exciting, man. You guys are on that. That front wave.   [0:19:14] Nick D'Amelio: Yeah, exactly. It's exciting times. As we've talked about email hasn't changed in, you know, basically since the inception of HTML email. So this is the first real turnabout in a very long time.   [0:19:27] Gurbir Singh: I'm curious how this change for you guys, because I've heard this comment from other email marketers where a lot of the attribution they do today is driving traffic towards a website and a lot of the functionality you're actually talking about right now will allow customers obviously to remove that friction and just do it within the inbox, but now you're not going to be able to track website traffic.   [0:19:48] Nick D'Amelio: Exactly.   [0:19:49] Gurbir Singh: Email budgets when they're handed out at corporations, they're typically on what can you drive to the website? Now all of a sudden you're going to lose that. I'm wondering does Slice have a strategy for that or any thoughts on that area?   [0:20:04] Nick D'Amelio: We have not gone into it yet. You're right, just because this is such a step change, it's going to be kind of difficult to explain this to a lot of folks, especially when there's money involved. But if we can prove out the ability to kind of interact and eventually hopefully even transact in the body of an email, I think things will start to change slowly over time.   [0:20:29] Gurbir Singh: Cool.   [0:20:30] Nick D'Amelio: So no plan yet, but thank you for putting that in my head because I'll probably need to plan for that.   [0:20:36] Gurbir Singh: I just want to make sure Arso gets paid. That's all.   [0:20:38] Nick D'Amelio: Oh yeah.   [0:20:40] PJ Bruno: Well guys, this has been awesome. Nick, thanks so much for coming in.   [0:20:42] Nick D'Amelio: Yeah, absolutely.   [0:20:44] PJ Bruno: Gurbir, thanks for giving me some of your time, bud. Always appreciate it.   [0:20:46] Gurbir Singh: Anytime.   [0:20:47] PJ Bruno: And Rocket League.   [0:20:49] Nick D'Amelio: Yeah, let's do it.   [0:20:50] Gurbir Singh: Rocket League and pizzas?   [0:20:51] PJ Bruno: Rocket league and pizzas.   [0:20:52] Nick D'Amelio: Boom.   [0:20:53] PJ Bruno: Thanks for listening, guys. Come back again and see us. [0:20:55]

In this episode, our CEO Meetul Shah discusses martech with none other than chiefmartec– Scott Brinker! About Scott and Chiefmartec: Scott is an entrepreneur, technologist, marketer, author and most famously also often referred to as the Father of the Martech Industry, especially because of his martech landscape chart! His popular chief marketing technology blog cheifmartec.com serves as a one-stop-shop for every #martech need. Top ten takeaways from the episode: “I would have LOVED to end up somewhere in the music industry! My work is actually easy compared to them!” “I look back at the number of companies from 2011 and a large number of them have been acquired. Very clearly, consolidation happens. The natural course is – innovation cycles lead us to consolidation.” “The net number of software companies continues to increase globally. But the same pattern follows in most segments.” “Stuff like Uber didn’t even exist before. But they changed how people thought about transportation! Now transportation-as-a-service is a flooded market! Think about it. Things keep emerging and when something new emerges it makes us all think.” “I don’t know any marketer who says that everything they need they have through their tools and technologies. There is a lot of scope for innovation here.” “Everyone needs something that connects to other areas of the business in order to bridge silos.” “People want a mix today- the smallest number of tools that at the same time help them beat their competitors! Everyone wants to be a Hero CMO!” “There is a lot happening in martech and marketing for any one company to solve entirely.” “It is crucial to have better foundational platforms.” “As software providers, it is now important to give CMOs the best of both worlds.” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate? Scott Brinker, the editor of chiefmartec.com and VP of Platform Ecosystem at HubSpot, joins us on the show this week to explore this change in marketing technology and what trends he's seeing in the MarTech Industry. All this and plenty of 301 redirect jokes, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets! --   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Today we continue our conversation with Christine Mortensen, Founder of Sprk'd, about the role that gender plays in the MarTech Industry. Sprk'd is a B2B-oriented digital marketing agency that helps companies create campaigns that not only resonate, but ultimately convert. Christine also created a Facebook group called ‘The Women in MarTech' which has the goal of connecting like-minded professional women. In today's episode we focus on how to improve gender equality in the MarTech Industry. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our conversation with Christine Mortensen, Founder of Sprk'd, about the role that gender plays in the MarTech Industry. Sprk’d is a B2B-oriented digital marketing agency that helps companies create campaigns that not only resonate, but ultimately convert. Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professional women. In today's episode we focus on how to improve gender equality in the MarTech Industry. Show NotesConnect With: Christine Mortensen - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google.  Rants and raves include Buzzfeed's Tasty and McKinsey.  This week's This Old Marketing example: Chili Klaus This week's story links: Snap Shares Begin Tradinghttps://www.wsj.com/articles/cmo-today-snap-inc-shares-begin-trading-1488459266 Media Companies No Longer Control Distribution But They Do Control Trusthttp://mediashift.org/2016/10/media-companies-may-no-longer-control-distribution-control-trust/ Why MarTech Companies Need To Be Terrified of Google and Amazon https://contently.com/strategist/2017/02/24/martech-control-facebook-google-and-amazon/ EPISODE SPONSOR Content Marketing Institute University - http://contentmarketinguniversity.com   Content Marketing Awards -  http://contentmarketingawards.com   Intelligent Content Conference -  http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth https://www.fastcompany.com/magazine/213/march-2017   THIS OLD MARKETING - Chili Klaus https://www.youtube.com/user/wunderhits