Support for this podcast comes from TPT Digital, a TransPerfect specialized division, helping brands boost their global presence and international performance. This is 'off-the-clock', with your hosts, Shane Madden and Whit Harwood, taking a deep dive into the structural changes to the business world, as a result of the global pandemic. Questions? email offtheclock@tptdigital.com For more information on how you can grow your digital presence, email info@tptdigital.com Your hosts: Shane Madden - Shane started his career in a brand management role with one of the biggest drinks companies and brands in the world, Jameson. Responsible for marketing the brand in Eastern Europe, Shane then returned to Ireland to set up and run his marketing company for 2 years before joining TransPerfect in 2011. In 2013, Shane moved to NYC with TransPerfect to lead the charge with the development of the specialized digital division for TransPerfect in North America. Now a Senior Director, Shane has 9 years’ experience working and partnering with the biggest brands and agencies in the world, helping them achieve their key global business objectives. Whit Harwood - Whit is currently a Group Lead on the Change Delivery team at Peacock, focusing on Go-To-Market Operations and the implementation of new product launches and features. He joined the Peacock team in July 2019 from NBC News, where he had been working as OTT Partner Manager and helped launch the 24/7 news streaming service NBC News Now.
Founder and CEO of Fortnight Collective, Andy Nathan, joins us to share his hack on how to successfully cut your advertising progress time in half. Listen in as he discusses and shares his experiences on how to efficiently create and lead strategic and creative development of a brand while cutting through today's digital noise, all within 2 weeks.
Shane and Whit sit down with Laurent Ezekiel, the CMO of WPP, one of the largest agency holding companies in the world, to discuss winning the Coca-Cola business, how to approach a multi-platform world for one of the most respected brands, and what it means to lead a global business into the digitally-native world.
CEO of CourtAve, Michael Stich, joins Shane and Whit to discuss the rapidly-changing marketing landscape, and the impact it’s having on how brands are being built. Learn how to identify and bridge an important gap in your marketing strategy, so you’re prepared for industry shifts.
Founder of the Snapback Agency Jack Settleman shares his thoughts on what it means to be a fan-focused content influencer in the burgeoning age of the Creator Economy. From Web3 to community building, Jack helps illuminate what it's like to connect with a fan base on a 1-to-1 level.
Dana Weber, a growth guru with years of industry experience, talks to Shane and Whit about how to build out successful global digital programs, find new audiences in the digital ecosystem, especially in light of the App Tracking Transparency from Apple and a potential return to context-based advertising.
Chad Niemuth, a digital leader at Campari, joins the podcast to discuss what it means to build a digital factory, how to build alignment across a distributed and multi-brand organization, and how to build a tech stack based on your company's growth stage.
Summary – Join us for a TPT Digital podcast on how brands can use augmented reality (AR) to reach their customers in innovative ways. We're joined by David Shaw, International Product Lead at Snap, to discuss how Snapchat has built a platform which allows companies to connect with audiences around the world, driving brand engagement with every AR experience. About David – David currently leads Product Marketing, Strategy & Product Partnerships for Snapchat internationally. In this role he ensures that new products are brought to market in the right way and that Snapchat's partners internationally have a voice to the product team.
Summary – Join us for a TPT Digital podcast on the impact of social media for brands in 2021. We're joined by Tom Ovenden, social media manager at Extreme International, to discuss how social media has changed the advertising landscape, predictions for 2021 trends and how companies can harness these powerful platforms to reach millions of consumers worldwide. About Tom – Tom Ovenden is social media manager at Extreme International and comes from a background of social media, content strategy, community management and brand building. Managing an audience of 16m+ and heads up all things social and content at Extreme.
Summary – Join us for a TPT Digital podcast to discuss how COVID-19 has forced companies all over the world to adapt in order to survive. We're joined by Leigh Gammons, CEO at Wunderman Thompson Technology, to take a look at the winners and losers, industry shifts and trends of the past year. About Leigh – As EMEA CEO of Wunderman Thompson Technology – Experience, Leigh is responsible for a team of 600 people across 6 offices. Leigh’s focus is on helping businesses bridge the gap between sophisticated technology and the needs of marketers, delivering business focused outcomes for clients. Leigh was named in the BIMA 100 in 2018 before becoming a mentor in 2019 and awards judge in 2020. He sits on the WPP Inclusion & Belonging board for WPP UK.
Summary – Join us for a TPT Digital podcast where we are joined with Mark Power, founder of gaming and live commerce agency LiveCraft and CEO of global Amazon agency Podean, to discuss how brands can use gamification to reach international consumers. As the world of gaming grows significantly, we discuss predictions for 2021, the evolution of gaming campaigns, and how brands can look at this progressive channel to build customer relationships. About Mark – Mark Power is the Founder of LiveCraft an agency that immerses brands in live streaming and virtual environments to connect brands with generation live. Mark is also the Founder and CEO of global Amazon agency and marketplace consultancy Podean.
Summary –Listen in to hear us discuss the power of the consumer and how platforms are enabling additional forms of customer engagement. We're joined by Jack Cohen, Content & Community Lead for FirstMark’s Platform team, to explore how brands are using experiential techniques to reach consumers on a more emotive level. About Jack –Jack works at FirstMark (VC backers of Pinterest, Shopify, DraftKings, + more) where he runs their Expert Network, Guilds by FirstMark, as well as 100+ events per year each designed to accelerate the success of founders. He's a professional photographer at jackcohen.com and is an avid early adopter of consumer apps.
The Evolution of Interactive Reality – Join us for a TPT Digital podcast on interactive reality and the process that brands need to go through to engage consumers throughout their customer journey. As technology rapidly evolves, and virtual environments become an everyday reality, we're joined by Steven Moy, CEO at Barbarian to discuss how brands can use interactive reality as an integral part of their marketing strategy. About Steven – Steven Moy is a hands-on agency CEO who has worked on large-scale digital transformation initiatives for global brands including: McDonald’s, Marvel, Shiseido, Johnson & Johnson, CVS Health, and AT&T. He currently serves as Global CEO of Barbarian, having previously held positions as CTO of global digital agency R/GA and CEO of Isobar UK.
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