Podcasts about app tracking transparency

My guest on this week's episode of the podcast is Daniel McCarthy, who is an Associate Professor of Marketing at the University of Maryland's Robert H. Smith School of Business. The topic of our conversation is a draft paper for which Daniel is a co-author: Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency. I cited this paper in Could ATT be rolled back?, and we unpack the paper's findings in detail in the episode.Among other things, we discuss:Background on the paper, including its general methodology and principal findings;Why so little academic research has been dedicated to the effects of ATT;The qualities of small business marketing that made it disproportionately susceptible to the restrictions of ATT;How SMBs have adapted to ATT;The consequences of ATT on lower-funnel metrics and how the impact of ATT on upper-funnel metrics might be misleading;The misapprehensions or points of confusion about ATT that are most common;Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

ATT pour App Tracking Transparency. Un dispositif mis en place par Apple il y a 4 ans, lors du lancement d'iOS 14.5 en Avril 2021 et qui imposait aux éditeurs d'applications une fenêtre de consentement avant de pouvoir récupérer l'identifiant publicitaire des utilisateurs. Et une solution lancée sans concertation avec les autorités européennes, ce qui lui a voulu une condamnation pour abus de position dominante. -----------------------------------------------------------------------SMART TECH - Le magazine quotidien de l'innovationDans SMART TECH, l'actu du numérique et de l'innovation prend tout son sens. Chaque jour, des spécialistes décryptent les actualités, les tendances, et les enjeux soulevés par l'adoption des nouvelles technologies.

Alejandro Prieto es director del Departamento de Protección de Datos y Regulación Digital de Autocontrol. Anteriormente ha sido DPO del Grupo Alsea (VIPS, Starbucks, Foster's Hollywood, Domino's Pizza) y de Bluetab Solutions (Grupo IBM), así como consultor de seguridad de la información. Alejandro participa como docente en diversas instituciones, incluyendo la Universidad Carlos III de Madrid. Con nuestro invitado hemos abordado la nueva categorización de datos del DNI como especialmente sensibles, la denuncia de NOYB a OpenAI por atribuir a un ciudadano noruego el asesinato de sus hijos y la multa a Apple de 150 millones de euros en Francia por prácticas anticompetitivas.  Referencias: Alejandro Prieto en LinkedIn Newsletter de Alejandro Prieto Alejandro Prieto en Bluesky Multa de 150 millones de euros a Apple por usar “App Tracking Transparency” para imponer cortapisas en un mercado publicitario en el que participa sin el mismo nivel de consentimiento Sergio Maldonado: Apple vs. Privacy (2021, EN - Medium) La AEPD estima que el DNI contiene datos especialmente sensibles e impone sanción de 100.000 euros por solicitar su fotocopia por email (sanción) La AEPD sanciona por fotografiar el DNI en la entrega de paquetes (finReg360) OpenAI demandada en Noruega por difamar a un ciudadano atribuyéndole el asesinato de sus hijos Jorge García Herrero: ¿Contienen datos personales los LLM? ¿Cómo aplicamos el RGPD a los sistemas de IA generativa? (Masters of Privacy) Alejandro Prieto en Masters of Privacy (enero 2024): códigos de conducta en el mercado publicitario y la nueva dimensión del consentimiento APEP: Publicidad digital respetando la privacidad (curso).  

Francia multa a Apple por la, a su criterio, excesiva complejidad y desproporcionalidad de la función App Tracking Transparency. Una paradoja donde los supuestos defensores de la privacidad acaban protegiendo a quienes quieren rastrearnos.Contacta con el autor:X: @jlacortBluesky: @lacortMail: lacort@xataka.comLoop Infinito es un podcast de Applesfera sobre Apple y su ecosistema, publicado de lunes a viernes a las 7.00 h (hora española peninsular). Presentado por Javier Lacort. Editado por Alberto de la Torre.

iOS 18.4, iPadOS 18.4, and macOS 15.4 are out. Is Apple going to make a huge push into health with AI? France fines Apple over App Tracking transparency. And could the NFL exit its current media rights deals in 2029? What could this mean for the league? iPadOS 18.4 released with Apple Intelligence & Mail tweaks. The best HomeKit robot vacuums for iOS 18.4. Computing would be totally different had Apple not been formed 49 years ago, today. Apple readies its biggest push into health yet with new AI doctor. This alert must die. France fines Apple over App Tracking Transparency, but doesn't order changes. Utah governor signs online child safety law requiring Apple, Google to verify user ages. 2026 Porsches still won't have next-gen CarPlay. NFL a 'virtual lock' to exit media rights deals in 2029, per report. NaNoWriMo shut down after AI, content moderation scandals. Picks of the Week: Jason's Pick: Calibre Andy's Pick: USB power meter / tester Alex's Pick: DPA 5100 Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: Melissa.com/twit zocdoc.com/macbreak cachefly.com/twit

iOS 18.4, iPadOS 18.4, and macOS 15.4 are out. Is Apple going to make a huge push into health with AI? France fines Apple over App Tracking transparency. And could the NFL exit its current media rights deals in 2029? What could this mean for the league? iPadOS 18.4 released with Apple Intelligence & Mail tweaks. The best HomeKit robot vacuums for iOS 18.4. Computing would be totally different had Apple not been formed 49 years ago, today. Apple readies its biggest push into health yet with new AI doctor. This alert must die. France fines Apple over App Tracking Transparency, but doesn't order changes. Utah governor signs online child safety law requiring Apple, Google to verify user ages. 2026 Porsches still won't have next-gen CarPlay. NFL a 'virtual lock' to exit media rights deals in 2029, per report. NaNoWriMo shut down after AI, content moderation scandals. Picks of the Week: Jason's Pick: Calibre Andy's Pick: USB power meter / tester Alex's Pick: DPA 5100 Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: Melissa.com/twit zocdoc.com/macbreak cachefly.com/twit

iOS 18.4, iPadOS 18.4, and macOS 15.4 are out. Is Apple going to make a huge push into health with AI? France fines Apple over App Tracking transparency. And could the NFL exit its current media rights deals in 2029? What could this mean for the league? iPadOS 18.4 released with Apple Intelligence & Mail tweaks. The best HomeKit robot vacuums for iOS 18.4. Computing would be totally different had Apple not been formed 49 years ago, today. Apple readies its biggest push into health yet with new AI doctor. This alert must die. France fines Apple over App Tracking Transparency, but doesn't order changes. Utah governor signs online child safety law requiring Apple, Google to verify user ages. 2026 Porsches still won't have next-gen CarPlay. NFL a 'virtual lock' to exit media rights deals in 2029, per report. NaNoWriMo shut down after AI, content moderation scandals. Picks of the Week: Jason's Pick: Calibre Andy's Pick: USB power meter / tester Alex's Pick: DPA 5100 Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: Melissa.com/twit zocdoc.com/macbreak cachefly.com/twit

iOS 18.4, iPadOS 18.4, and macOS 15.4 are out. Is Apple going to make a huge push into health with AI? France fines Apple over App Tracking transparency. And could the NFL exit its current media rights deals in 2029? What could this mean for the league? iPadOS 18.4 released with Apple Intelligence & Mail tweaks. The best HomeKit robot vacuums for iOS 18.4. Computing would be totally different had Apple not been formed 49 years ago, today. Apple readies its biggest push into health yet with new AI doctor. This alert must die. France fines Apple over App Tracking Transparency, but doesn't order changes. Utah governor signs online child safety law requiring Apple, Google to verify user ages. 2026 Porsches still won't have next-gen CarPlay. NFL a 'virtual lock' to exit media rights deals in 2029, per report. NaNoWriMo shut down after AI, content moderation scandals. Picks of the Week: Jason's Pick: Calibre Andy's Pick: USB power meter / tester Alex's Pick: DPA 5100 Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: Melissa.com/twit zocdoc.com/macbreak cachefly.com/twit

This week's episode examines the gloomy ad market outlook, Apple's App Tracking Transparency troubles and ad verification vendors' bot blind spots. Then Dotdash Meredith svp and gm of D/Cipher Lindsay Van Kirk joins to discuss how the publisher has enlisted OpenAI to give its contextual ad targeting product a AI-assisted boost.

Gaza suffers as children and aid workers killed in Israeli bombardment "Tragedy deepens in Gaza as at least 322 children have been killed and 609 wounded in the past 10 days, UNICEF reports, after Israel resumed attacks. ""Children have again been plunged into deadly violence,"" warns UNICEF's Catherine Russell. Separately, Gaza's media office confirms 1,513 humanitarian workers killed in Israel's relentless bombardment. Meanwhile, The Palestinian presidency condemns forced evacuations in Rafah, calling them a violation of international law. Israel and Hamas remain at odds over key conditions, including prisoner releases and military withdrawal." French court bans Marine Le Pen from office over EU funds scandal "French political circles are in turmoil. Marine Le Pen's electoral ambitions face a stunning blow as a court imposes a five-year ban after she was found guilty of embezzling European Union funds. International figures, including US President Donald Trump and his billionaire supporter Elon Musk, decry the ruling as politically motivated. Le Pen vows to appeal, insisting she's ""eliminated,"" not defeated. Her National Rally party now weighs its options, with 29-year-old protege and the party leader Jordan Bardella potentially stepping into the spotlight." Myanmar declares national mourning as earthquake deaths surpass 2,000 "Myanmar declared a week of national mourning on Monday following a devastating 7.7-magnitude earthquake that claimed over 2,000 lives. The ruling junta announced flags would fly at half-mast until April 6 in honour of the victims. Rescue efforts have slowed in Mandalay, the worst-hit city, as fears of aftershocks persist. Thousands are still living on the streets, and with communication networks disrupted, the true scale of the disaster remains uncertain. At least 3,900 people are injured, and hundreds are still missing." Khamenei warns Trump that Iran will retaliate firmly against aggression "Iran's Supreme Leader, Ali Khamenei, responded sharply to US President Donald Trump's threat of ""bombing,"" warning that any external aggression would prompt a ""firm retaliatory blow."" Addressing a congregation in Tehran, Khamenei emphasised Iran's readiness for any confrontation. Meanwhile, Iran rejected direct talks with the US but remains open to indirect negotiations. Iran's Foreign Ministry condemned Trump's remarks as a “shocking affront to international peace.”" France fines Apple over its app tracking transparency practices "French antitrust authorities have slapped Apple with a $162 million fine over its App Tracking Transparency or ATT feature. The watchdog argued that the implementation of ATT was excessive and harmed third-party publishers. The system, which debuted in 2021, requires users to opt-in before tracking across apps, with critics accusing Apple of using it to promote its own advertising. Despite the fine, Apple maintained the feature gives users greater control over privacy and has strong support globally. Investigations are ongoing in several European countries."

iOS 18.4, iPadOS 18.4, and macOS 15.4 are out. Is Apple going to make a huge push into health with AI? France fines Apple over App Tracking transparency. And could the NFL exit its current media rights deals in 2029? What could this mean for the league? iPadOS 18.4 released with Apple Intelligence & Mail tweaks. The best HomeKit robot vacuums for iOS 18.4. Computing would be totally different had Apple not been formed 49 years ago, today. Apple readies its biggest push into health yet with new AI doctor. This alert must die. France fines Apple over App Tracking Transparency, but doesn't order changes. Utah governor signs online child safety law requiring Apple, Google to verify user ages. 2026 Porsches still won't have next-gen CarPlay. NFL a 'virtual lock' to exit media rights deals in 2029, per report. NaNoWriMo shut down after AI, content moderation scandals. Picks of the Week: Jason's Pick: Calibre Andy's Pick: USB power meter / tester Alex's Pick: DPA 5100 Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: Melissa.com/twit zocdoc.com/macbreak cachefly.com/twit

iOS 18.4, iPadOS 18.4, and macOS 15.4 are out. Is Apple going to make a huge push into health with AI? France fines Apple over App Tracking transparency. And could the NFL exit its current media rights deals in 2029? What could this mean for the league? iPadOS 18.4 released with Apple Intelligence & Mail tweaks. The best HomeKit robot vacuums for iOS 18.4. Computing would be totally different had Apple not been formed 49 years ago, today. Apple readies its biggest push into health yet with new AI doctor. This alert must die. France fines Apple over App Tracking Transparency, but doesn't order changes. Utah governor signs online child safety law requiring Apple, Google to verify user ages. 2026 Porsches still won't have next-gen CarPlay. NFL a 'virtual lock' to exit media rights deals in 2029, per report. NaNoWriMo shut down after AI, content moderation scandals. Picks of the Week: Jason's Pick: Calibre Andy's Pick: USB power meter / tester Alex's Pick: DPA 5100 Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: Melissa.com/twit zocdoc.com/macbreak cachefly.com/twit

On today's episode: Mass layoffs begin at the U.S. Department of Health and Human Services; there appears to be a deadlock in negotiations between Ukraine and Russia; and in Lithuania, three U.S. soldiers are found dead and another is missing. Nonprofit groups and Democrats sue Trump administration over election executive order. US sanctions 6 officials over erosion of Hong Kong autonomy. China threatens to counter. Trump administration says it has deported 17 more ‘violent criminals’ to El Salvador. Trump's reciprocal tariffs will overturn decades of trade policy. Comic Amber Ruffin cut from White House correspondents' event after angering Trump team. NASA's newly returned astronauts say they would fly on Boeing's Starliner capsule again. Justice Department instructed to dismiss legal challenge to Georgia election law. Judge allows release of some records in the Gene Hackman death investigation; blocks images of bodies. Evacuations ordered as winds pose challenges for firefighters battling California blaze. Musk-funded political group spends big and goes door to door in the Wisconsin Supreme Court race. Wall Street swings again as the approach of Trump's 'Liberation Day' wallops stock markets worldwide. 16 Tesla EVs are destroyed in a fire in Rome as Italian police investigate possible arson. UConn and Texas punch their tickets back to the women’s Final Four, a projected high pick declares for the NBA Draft, a record-setting extension and lengthy suspension in baseball and a former NFL coach is headed to college. Shohei Ohtani leads MLB jersey sales; he leads 6 Dodgers in the top 20. Torpedo-shaped bats draw attention after Yankees hit team-record 9 homers in rout of Brewers. France's antitrust watchdog fines Apple for problems with App Tracking Transparency. Volcano begins erupting in southwestern Iceland after a nearby town and spa are evacuated. A woman is rescued from rubble in Myanmar but hope is fading for more quake survivors. Israeli troops killed 15 Palestinian medics and buried them in a mass grave, UN says. —The Associated Press About this program Host Terry Lipshetz is managing editor of the national newsroom for Lee Enterprises. Besides producing the daily Hot off the Wire news podcast, Terry conducts periodic interviews for this Behind the Headlines program, co-hosts the Streamed & Screened movies and television program and is the former producer of Across the Sky, a podcast dedicated to weather and climate. Theme music The News Tonight, used under license from Soundstripe. YouTube clearance: ZR2MOTROGI4XAHRX

Apple reportedly developing an AI-powered upgrade for its Health app, Amazon unveils AI agent Nova Act, Google extends deadline for Fitbit users to migrate. MP3 Please SUBSCRIBE HERE for free or get DTNS Live ad-free. A special thanks to all our supporters–without you, none of this would be possible. If you enjoy what you seeContinue reading "France Fines Apple $162M Over App Tracking Transparency System – DTH"

France fined Apple $232 million or $150 million euros because France says the way Apple implemented App Tracking Transparency, or ATT is unfair and anti-competitive. Third-party independent app publishers suffered as a result, and small app makers in particular.In fact, France says, Apple could have easily integrated ATT and GDPR, the massive privacy regulation that governs digital commerce and advertising in the European Union.

AP correspondent Charles de Ledesma reports France's antitrust watchdog has fined Apple $162 million over a privacy feature protecting users from apps snooping on them.

The USGS has warned that the final death toll from the magnitude-7.7 quake in Myanmar could top 100,000 and that the economic losses may exceed the country's GDP.  Since the 2021 coup, the nation of 51 million people has been facing an unprecedented "polycrisis" marked by economic collapse, civil war, climate hazards and deepening poverty.  Plus, France's competition watchdog has imposed a €150 million fine on Apple over its App Tracking Transparency privacy feature. 

The French Competition Authority fined Apple 150 million euros (about 162 million dollars) due to the implementation of its App Tracking Transparency feature. This feature, launched in April 2021, requires apps to obtain user consent before collecting data for personalized advertising. The authority found the rollout overly complex, overwhelming users with numerous consent requests and adversely affecting smaller app developers. The fine covers the period from April 2021 to July 2023, representing a small fraction of Apple's revenue, which reached 124 billion dollars in a single quarter last year. Apple stated that it seeks to offer clearer privacy choices but expressed disappointment with the ruling, noting that no changes to the system were mandated by the authorities.Learn more on this news visit us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.

Meta's trajectory over the past few years has been defined by its response to Apple's App Tracking Transparency, or ATT, privacy policy, with its recovery serving as a blueprint for success in the modern digital advertising operating environment. And in adapting to ATT, Meta may have executed one of the most remarkable, wholesale business model transitions in modern corporate history. The company transformed the core engagement model of its two flagship products, Facebook and Instagram, while re-engineering the digital advertising infrastructure that serves as the singular revenue engine of its business. And in doing so, Meta grew its stock price from a low point of less than $100 in February 2023 -- a level the company hadn't seen since 2016 -- to over $600 today. How did Meta go from a 4% year-over-year revenue decline in Q3 2022, with Mark Zuckerberg earnestly entreating investors to remain patient, to 25% revenue growth in Q3 2023? And what catalyzed both of these inflections? In this podcast, I'll tell the story of Meta's renaissance: the factors that led to the company's tumultuous decline in 2022 and, critically, what the company changed to invigorate growth in 2023 and 2024. Resources referenced in this podcast: Understanding conversion optimization in digital advertising Facebook's App Event Optimization tool showcases the power of its data in Q1 earnings Digital Advertising, Demand Routing, and the Millionaires' Mall The changing face of mobile marketing with event-based bidding Facebook may take 7% revenue hit from Apple privacy changes The App Tracking Transparency recession The perilous mythology of Brand Marketing for digital products The big economy of small advertisers Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency (working paper) Unpacking Meta's pivot to an open graph and short-form video Meta Platforms, Inc. (META) Morgan Stanley 2024 Technology, Media & Telecom Conference (Transcript) Unpacking Meta's Q2 2022 earnings: measurement still looms large Is CAPI future-proof? Meta's AEM update and the disappearing IP address Understanding Google's Universal App Campaign (UAC) changes What comes next after Facebook's VO campaign strategy? Generative AI for ad creative: five value milestones Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

Watch the video version: https://youtu.be/1YOi0r3vptQ We dive deep into Apple's privacy policies and features with exclusive insights from Katie Skinner, Apple's User Privacy Engineering Manager, and Sandy Parakilas, Apple's Privacy Product Marketing Lead. Andru Edwards went to Apple Park to get the answers to some of the most pressing questions about privacy, security, and how Apple integrates these elements into every product. As Apple often says, privacy is a fundamental human right, and this video will give you an understanding of how that stance impacts you as an everyday user.We go over key features like App Tracking Transparency, which gives you control over which apps can track your activity, and the detailed privacy nutrition labels that provide transparency about app data usage. From Face ID's secure authentication to the data minimization principle, Apple is committed to protecting your personal information at every level. We also tackle some common misconceptions head-on. Are apps listening to you all the time? Does Apple store your Face ID and Touch ID data? The conversation also touches on how Apple handles requests from governments for user data and their firm stance on not creating backdoors for law enforcement, reinforcing their commitment to user privacy. When it comes to new features, we get into the privacy assurances of the recently announced Apple Intelligence at WWDC 2024. Learn how these advancements continue to prioritize privacy without compromising on convenience. Whether it's through on-device intelligence or private cloud compute, Apple ensures that your data is used responsibly and transparently. This video is a must-watch for anyone interested in understanding how Apple is setting the standard for privacy in the tech industry.Support the show: http://youtube.com/gearlive/joinSee omnystudio.com/listener for privacy information.

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion. Chapters

Contact your host with questions, suggestions, or requests about sponsoring the AppleInsider Daily:charles_martin@appleinsider.com(00:00) - 01 - Intro (00:16) - 02 - New M.O.s for Apple in EU (02:14) - 03 - Spotify to add IAP in EU (02:50) - 04 - iOS 17.4: Streaming game apps (03:15) - 05 - iOS 17.4: Podcast transcripts (03:35) - - AI Daily transcripts coming soon (03:56) - 06 - OTN: iPhone #1 in China (04:39) - 07 - OTN: Weasels gonna weasel (05:52) - 08 - Ceramic shield is bird-resistant (06:17) - 09 - Outro Links from the showApple has new App Store rules, business terms, and sideloading conditions for EU developersGame streaming apps in iOS 17.4 & iPadOS 17.4 will be freed from approval shacklesSpotify will introduce in-app purchases on iPhone when EU law takes effectApple Podcasts offers transcripts for all shows in iOS 17.4Apple takes top spot as China stems its smartphone sales declineAd firms are cheating App Tracking Transparency to spy on iPhone usersiPhone 15's Ceramic Shield survives bird attack in new adSubscribe to the AppleInsider podcast on:Apple PodcastsOvercastPocket CastsSpotifySubscribe to the HomeKit Insider podcast on:•  Apple Podcasts•  Overcast•  Pocket Casts•  Spotify

Staying on top of Apple and Google's ongoing policy changes to app tracking and user privacy is a business imperative for advertisers and essential for the future of the mobile marketing industry. It's also been Allison Schiff's job. As a journalist, she has covered privacy topics in the marketing technology field for over a decade. In this episode, Allison shares her views on how the mobile advertising industry received Apple's ATT framework, what Apple is doing now, and how Google has approached the Android Privacy Sandbox rollout. Catch up on the last few years of mobile privacy, and find out how to prepare for what's ahead.Allison Schiff is the managing editor of AdExchanger, a leading source for news, analysis, and events dedicated to the data-driven marketing technology industry. As a journalist in the space, Allison primarily covers privacy topics, measurement, attribution, and retail media. She is also the host of the AdExchanger podcast, AdExchanger Talks.Questions Allison Answered in this Episode:How do you stay informed on policy changes with privacy? Why is this shift in privacy happening?What is Apple's App Tracking Transparency framework? And how does it work?Have you heard any theories about Apple changing the way they are rolling out ATT and doing measurement?How would you describe Google Privacy Sandbox? And what does it set out to achieve?What are your recommendations for app marketers to stay up-to-date on all these privacy changes? What should advertisers expect and prepare for?How would you explain the last ten years of privacy in adtech to a 5-year-old?What do you think is going to be the buzzword or hottest topic of 2024?Timestamp:1:28 Allison's background7:20 Staying on top of privacy changes10:00 ATT & the industry's adaptive response13:27 Recap: Apple's ATT rollout19:48 Apple begins soliciting feedback from adtech26:06 Android Privacy Sandbox APIs30:12 How advertisers can prepare for privacy changes37:15 The most important buzzword for advertisers in 2024Quotes:(5:43-5:58) “Privacy is absolutely essential to our coverage now. It comes up daily. Even stories that I'm writing or that my colleagues are writing that aren't ostensibly about privacy, you really have to address it anyway.”(26:46) “The main APIs being worked on [by Android Privacy Sandbox], or maybe incubated is the right word, are topics, protected audience, which used to be Fledge, and there's an attribution API, and those are all mobile app versions of the APIs that are also in the Chrome Privacy Sandbox. So, topics for basic targeting without cross-app identifiers, protected audience for remarketing, and the attribution APIs are obviously for attribution. And then there's this other API that's unique to Android, which is SDK run time.”(32:56-33:06) “The best question that I ever ask when I'm interviewing someone is to explain whatever it is as if I'm five. Even if I think I know, I learn every time.” Mentioned in this episode:Allison Schiff's LinkedInAdExchangerAdExchanger Talks

Vi udforsker i dag den fundamentale forskydning i Facebooks algoritme- og auktionsmodel fra deterministiske metoder til probabilistiske i kølvandet på indførelsen af App Tracking Transparency. Dette er en nødvendig indsigt for enhver Facebook annoncør, da det direkte påvirker algoritmens beslutningstagning ved annoncetildeling, hvilket resulterer i ændrede distributionsmønstre og potentielt annoncens effektivitet.

Después de 17 años en el despacho Garrigues, Jorge García Herrero encontró en 2017 su ikigai en la protección de datos personales. A día de hoy es premio de la AEPD a las “Buenas Prácticas en la implementación del RGPD y la LOPD" (2019), asesora a multinacionales españolas y extranjeras líderes en sus mercados y lidera dos grupos especialistas en protección de datos. Jorge es además co-autor del manual “Análisis de sanciones en Protección de Datos divididas por conceptos y sectores” (Wolters Kluwer, 2021) y del libro “La adaptación al nuevo marco de protección de datos tras el RGPD y la LOPDGDD” (Wolters Kluwer, 2019). También es ponente y docente habitual en las Universidades de Valladolid, Alicante, Almería, y Pontificia de Salamanca. Su blog es uno de los más leídos en el gremio. Con nuestro invitado vamos a analizar la situación que se nos presenta con un Instagram o Facebook de pago para quien no quiera publicidad personalizada. Referencias: Jorge García Herrero: Consiente o paga. Ocho razones para rechazar una oferta Jorge García Herrero en LinkedIn Jorge García Herrero en X/Twitter Robert Bateman en Masters of Privacy (EN): Consent or Pay Alonso Hurtado en Masters of Privacy: Instagram y Facebook sin base legal, autonomía de la voluntad Decisión del Consejo de Estado francés sobre la prohibición de muros de consentimiento por parte de CNIL Decisión del TJUE en Meta vs. Bundeskartellamt (resumen de DLA Piper) Decisión de la autoridad noruega al respecto de bases legales y publicidad personalizada en Meta Decisión urgente vinculante del EDPB sobre el procesamiento de datos para publicidad conductual en respuesta a la posición de la autoridad noruega Posición pública de Meta al respecto del reciente histórico de decisiones sobre sus bases legales Ratios de aceptación de seguimiento por parte de apps móviles en el contexto de App Tracking Transparency

Ready for a deep dive into the rollercoaster world of paid ads? Hold tight as Maddy share scandid insights from my 6-7 year journey running ad campaigns, unraveling why paid ads can prove to be a game-changer for your business, without demanding any extra time. We expose how so many brands end up getting burnt by paid ads and the agencies managing them, and, by contrast, how not to join their ranks. By the end of the episode, paid ads will not seem like an intimidating beast but a useful tool you can harness with confidence.The rapidly evolving landscape of paid ads can be quite overwhelming. So we walk through this changing terrain together, from the golden days of 2017 to the less effective present, punctuated by Apple's App Tracking Transparency update. Especially for small businesses eager to venture into the realm of paid ads, it's crucial to understand the risks associated with going with the wrong agency or freelancer. Finally, we outline a fail-safe process for running your paid ads, right from top of funnel campaigns to nurturing customers online and even scaling up effectively. Links mentioned in episode:Birdcage Marketing Website (book a call): https://www.birdcagemarketing.com.auDiscover Birdcage Marketing School https://www.birdcagemarketingschool.comTo work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://www.birdcagemarketingschool.com

Join us as we delve into the recent changes in Apple's App Tracking Tranparency (ATT) and its impact on app marketing. Discover how these shifts are reshaping the mobile ecosystem and redefining granular measurement. Uncover the dual challenges of visibility and signal loss posed by IO 14.5 and ATT changes. Let's navigate through these transformations and gain insights into the evolving realm of digital marketing for mobile apps with Roi Nam, the CEO and founder at Airbridge. Learn more: https://www.airbridge.io/ You can also watch the video: https://youtu.be/CzmPJKAs5-U Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What's more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Contact your host with questions, suggestions or requests about sponsoring the AppleInsider Daily:charles_martin@appleinsider.comLinks from the showA developer's kit is now available for the Apple Vision ProApple rolls out second developer beta for visionOSGoldman Sachs expects iPhone 15 to spearhead strong Apple growthMorgan Stanley predicts accelerated growth for Apple by SeptemberApple slammed with $1 billion class action lawsuit in UK over 30% App Store feeApple faces App Tracking Transparency antitrust probe in FranceApple Original musical 'Flora and Son' arrives in theaters September 22Apple TV+ scores John Le Carre documentary 'The Pigeon Tunnel'Apple TV+ 'Wanted: The Escape of Carlos Ghosn' premieres in AugustApple releases trailer for 'Strange Planet' animated comedyStrikes halting production on 'Silo' and 'Foundation'Google loses Chromecast patent dispute, must pay $338 millionApple Store EasyPay Online Ordering brings shipment options to retail salesSubscribe to the AppleInsider podcast on: Apple Podcasts Overcast Pocket Casts Spotify Subscribe to the HomeKit Insider podcast on:•  Apple Podcasts•  Overcast•  Pocket Casts•  Spotify

What has App Tracking Transparency done? And what will Privacy Sandbox on Android do? In a lot of ways they shift power from the buy side to the sell side in mobile adtech ... and they privilege larger companies with massive amounts of first-party data. In this Growth Masterminds we chat with InMobi chief business officer Kunal Nagpal about the privacy revolution and how everything from targeting to optimization to measurement is changing. We also discuss how those changes are impacted every link in the adtech ecosystem. Tune in as I ask Nagpal: - How do ad networks have to change? - What's the model that works for the next decade? - Is targeting toast? - What about optimization signals? - What about Apple, an ad network based on first-party data? - Are owned audiences the future? - What does this mean for third parties? App monetization? - What changes can we expect to see in the future from InMobi?

In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player engagement and revenue. Expert analysts from GameRefinery, a Liftoff Company, will discuss their new Live Events Tracker tool, which enables game developers to stay ahead of the competition by comparing and analyzing live events across various games and genres. In the wake of Apple's groundbreaking App Tracking Transparency framework, it has become more important than ever for game developers to retain their players and find new ways to generate income. Join us as we unravel the remarkable advantages of leveraging live events to captivate players, designing successful events and how to use analytics to enhance your LiveOps strategy effectively.Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on LiveOps and other game development topics.Thank you for listening,Mobile Games Playbook

In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today!TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The App Tracking Transparency Recession. [00:30] An overview of what the app tracking transparency recession is. [00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy? [01:05] Apple's iOS changes and how it has affected select tech companies. [03:11] How to adapt during this turbulent time. [04:11] Why do marketing companies have a chance to be more creative and find new opportunities? [05:36] How AI and data analytics tools can help address the rise in tracking and privacy changes. [06:27] Why marketers should be asking clients about what will help them most.  [07:40] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Stratechery by Ben Thompson Meta Snap Inc. Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-offs making regular headlines and increasing tracking and privacy changes leaving some companies scrambling to adapt while others continue relatively unaffected. We delve into the app tracking transparency recession, how to understand it within the broader context of the current economic downturn, and how you should be adapting as a company. To learn more about this phenomenon and why now is the time to harness your creativity and find new opportunities, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The App Tracking Transparency Recession. [00:30] An overview of what the app tracking transparency recession is. [00:52] Why the tech industry is experiencing a more intense recession than the rest of the economy? [01:05] Apple's iOS changes and how it has affected select tech companies. [03:11] How to adapt during this turbulent time. [04:11] Why do marketing companies have a chance to be more creative and find new opportunities? [05:36] How AI and data analytics tools can help address the rise in tracking and privacy changes. [06:27] Why marketers should be asking clients about what will help them most.  [07:40] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Stratechery by Ben Thompson Meta Snap Inc. Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

With Nina Müller, Ethical Commerce Alliance Director and host of the Ethical Allies podcast. __ This was a pretty active season in terms of regulatory updates and decisions or guidelines coming out of supervisory bodies:  Spain's AEPD issued a decision on the use of Google Analytics by the Royal Academy of Spanish Language (“RAE”), becoming the first EU Data Protection Agency to see the glass half full in the use of the widespread digital data collection service (having been considered high-risk in Denmark, Italy, France, the Netherlands and Austria). It must however be noted that the RAE was only using the most basic version of the tool, without any AdTech integrations or individual user profiling - and in this regard aligned with the CNIL's long-standing guidelines for the valid use of the tool. At EU level, the Artificial Intelligence Act (which we have covered this quarter in a couple of Masters of Privacy interviews) made fast progress with the Council adopting its final position. At the same time, new common rules on cybersecurity became a reality with the approval of the NS2 Directive (or v2 of the Network and Information Security Directive) on November 28th. The updated framework covers incident response, supply chain security and encryption among other things, leaving less wiggle room for Member States to get creative when it comes to “essential sectors” (such as energy, banking, health, or digital infrastructure). Across the Channel, the UK's Data Protection Agency (ICO) issued brand new guidelines on international data transfers, providing a practical tool for businesses to properly carry out Transfer Risk Assessments and making it clear that either such tool or the guidelines provided by the European Data Protection Board will be considered valid.  Already into the new year, the European Data Protection Board (EDPB) issued two important reports, on valid consent in the context of cookie banners (in the hope to agree on a common approach in the face of multiple NOYB complaints across the EU) and the use of cloud-based services by the public sector. The former concluded that the vast majority of DPAs (Supervisory Authorities) did not accept hiding the “Reject All” button in a second layer - which most notably leaves Spain's AEPD as the odd one out. They did all agree on the non-conformity of: a) pre-ticked consent checkboxes on second layer; b) a reliance on legitimate interest; c) the use of dark patterns in link design or deceptive button colors/contrast; and d) the inaccurate classification of essential cookies. The latter concluded that public bodies across the EU may find it hard to provide supplementary measures when sending personal data to a US-based cloud (as per Schrems II requirements) in the context of some Software as a Service (SaaS) implementations, suggesting that switching to an EEA-sovereign Cloud Service Provider (CSP) would solve the problem and getting many to wonder whether it also refers to US-owned CSPs, which would leave few options on the table and none able to compete at many levels in terms of features or scale.  All of which can easily lead us to the latest update on the EU-US Data Privacy Framework: The EDPB released its non-binding opinion on the status of the EU-US Data Privacy Framework (voicing concerns about proportionality, the data protection review court and bulk data collection by national security agencies). The EU Commission will now proceed to ask EU Member States to approve it with the hope of issuing an adequacy decision by July 2023. This would do away with all the headaches derived from the Schrems II ECJ decision (including growing pressure to store personal data in EU-based data centers), were it not for the general impression that a Schrems III challenge looms in the horizon. In the United States, long-awaited new privacy rules in California (CPRA) and Virginia (CDPA) entered into force on January 1st. Although both provide a set of rights in terms of ensuring individual control over personal data being collected across the Internet (opt-out, access, deletion, correction, portability…), California's creates a private right of action that could pave the way for a new avalanche of privacy-related lawsuits.In any case, only companies meeting a minimum threshold in terms of revenue or the amount of consumers affected by their data collection practices (both of them varying across the two states) will have to comply with the new rules. Lastly, Privacy by Design will become ISO standard 31700 on February 8th, finally introducing an auditable process to conform to the seven principles originally laid out by Anne Cavoukian as Ontario(Canada)'s former Data Protection Commissioner.    Enforcement updates It's been interesting to see how continental Data Protection Agencies (“DPAs”) keep milking the cow of the ePrivacy Directive's lack of a one-stop-shop for US or China-based Big Tech giants. The long-awaited ePrivacy Regulation never arrived to keep this framework in sync with the GDPR (which does have a one-stop-shop), and this leaves an opening for any DPA to avoid referring large enforcement cases involving such players to the Irish Data Protection Commissioner (“DPC”) whenever cookie consent is involved. This criterion has been further strengthened by the recent conclusions of EPDB cookie banner task force. Microsoft was the last major victim of this particular gap (following Meta and Google), receiving a 60-million euro fine from France's DPA (CNIL), which shortly after honored TikTok with a 5m euro fine (once again, due to the absence of a “Reject All” button on its first layer - or “not being as easy to reject cookies as it is to accept them”) and, not having had enough, went on to give Apple an 8m euro fine for collecting unique device identifiers of visitors to its App Store without prior consent or notice, in order to serve its own ads (which is akin to a cookie or local storage system when it comes to article 5.3 of the ePrivacy Directive).  The CNIL ePrivacy-related enforcement spree did not stop short at Big Tech. Voodoo, a leader in hyper-casual mobile games, was also a target, receiving a 3 million euro fine for lack of proper consent when serving an IDFV (unique identifier “for vendors”, which Apples does allow app publishers to set when IDFA or cross-app identifiers have been declined via the App Tracking Transparency prompt).  Putting the ePrivacy Directive aside, and well into pure GDPR domain, Discord received a 800k euro fine (again, at the hands of CNIL) on the basis of: a) a failure to properly determine and enforce a concrete data retention period; b) a failure to consider Privacy by Design requirements in the development of its products; c) accepting very low security levels for user-created passwords; and d) failing to carry out a Data Protection Impact Assessment (given the volume of data it processed and the fact that the tool has become popular among minors).  And yet, one particular piece of news outshined mostly everything else in this category: Ireland's DPC imposed a 390 euro fine on Meta following considerable pressure from the EDPB for relying on the contractual legal basis in order to serve personalized advertising - itself the core business model of both social networks. We had a debate on the matter with Tim Walters (English) and Alonso Hurtado (Spanish) on Masters of Privacy, and published an opinion piece on our blog.  This last affair is a good segue into Twitter's latest troubles. Its new owner, Elon Musk, not content with having fired key senior executives in charge of EU privacy compliance (including its Chief Privacy Officer and DPO), has suggested that he will oblige its non-paying users to consent to personalized advertising. The Irish DPC (once again, in charge of its supervision under the one-stop-shop rule) asked Twitter for a meeting in the hope to draw a few red lines.  Meanwhile, the Spanish AEPD, still breaking all records in terms of monthly fines, sanctioned UPS (70,000 euros) for handing out a MediaMarkt (consumer electronics) delivery to a neighbor, thus breaching confidentiality duties. This will have a serious impact on the regular practices of courier services in the country.  Back in the United States, Epic Games and the FTC agreed to a $520m fine for directly targeting children under the age of 13 with its Fortnite game (a default setting that allows them to engage in voice and text communications with strangers has made it worse), as well for using for “dark patterns” in in-game purchases. Separately, in what we believe it is a first case of its kind, even in the EU (with the ECJ FashionID case possibly being the closest we have been to it). Betterhelp has received an FTC $7,8m fine for using the Facebook Lookalike Audiences feature (and alternative offerings in the programmatic advertising space, including those of Criteo, Snapchat or Pinterest) to find potential customers on the basis of their similarity with the online mental health service's current user base. This involved sensitive data and follows repetitive disclaimers by Betterhelp that data would in no case be shared with third parties.   On the private lawsuits front (especially important in the US), Meta agreed to pay $725m after a class action was brought in California against Facebook on the back of the ever-present Cambridge Analytica scandal. Also, the Illinois Biometric Information Privacy Act (BIPA) kept putting money into the pockets of claimants and class action lawyers, in this case forcing Whole Foods (an upscale organic food supermarket chain owned by Amazon) to settle for $300.000 - we have previously previous cases against TikTok, Facebook or Snapchat, albeit it was the monitoring, via “voiceprints”, of its own employees (rather than its customers) that triggered this particular lawsuit. Legitimate Interest strikes back  To finish with this section, very recent developments justify turning our eyes back to the UK and the EU as there is growing momentum for the acceptance of the legitimate interest as a legal basis for purely commercial or direct marketing purposes:  While the CJEU decides on a question posed by a Dutch court in January, in which the DPA issued a fine to a tennis association for relying on legitimate interest to share member details with its sponsors (who then sent commercial offers to them), a UK court (First-Tier Tribunal) has ruled against the ICO (UK DPA) and in favor of Experian (a well-known data broker) for collecting data about 5.3m people from publicly available sources, including the electorate register, to build customer profiles and subsequently selling them to advertisers. Experian has relied on legitimate interest and found it too burdensome to properly inform every single individual (this being the ICO's main point of contention). The decision does appear to indicate that using legitimate interest would not be possible if the original data collection had been based on consent, but even this is not entirely clear. So, just to make it even more clear and simple, the UK Government presented a new draft of a new UK Data Protection Bill on March 8th that includes a pre-built shortcut to using legitimate interest without need for the so-called three part test (purpose, necessity, balancing). Data controllers can now go ahead with this legal basis if they find their purpose in a non-exhaustive list provided - which includes direct marketing.  Competition and Digital Markets Google was sued by the Department of Justice for anti-competitive behavior in its dominance of the AdTech stack across the open market (or the ads that are shown across the web and beyond its own “walled gardens”), using its dominance of the publisher ad server market (supply side) to further strengthen its stranglehold of the demand side (advertisers, many of them already glued to its Google Ads or DV360 platforms in order to invest in search keywords or YouTube inventory) and, worse, artificially manipulating its own ad exchange to favor publishers at the expense of advertisers - thereby reinforcing the flywheel, as digital media publishers found themselves with even less incentives to work with competing ad servers.  Zero-Party Data and Future of Media (The piece of news below obliges us to combine both categories this season) The BBC has rolled out its own version of SOLID pods to allow its own customers to leverage their own data (exported from Netflix, Spotify, and the BBC) in order to obtain relevant recommendations while staying in full control of such data. Perhaps a little step towards individual agency, but a giant one for a digital media ecosystem mostly butchered by the untenable notice-and-consent approach derived from the current legal framework - which takes us back full circle to Elizabeth Renieris' new book.  

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The ‘slippery slope' of podcast endorsements, Netflix's ad-supported tier has teething troubles, why ad buyers are hesitant to embrace DSPs, and a look at modern contextual advertising. Let's get started.Navigating the ‘slippery slope' of personal endorsements in podcast adsManuela: Over the past few years there have been multiple headlines spotlighting instances of social media influencers butting up against the Federal Trade Commission. This period of adjustment as new media incorporates modern advertising rules has matured to the point the FTC has a official page just for coaching influencers on advertisement disclosure. As MarketingBrew's Alyssa Meyers pointed out this week: the FTC hasn't similarly cracked down on podcast advertisements just yet, but it has come close. Listeners of The Download might remember a case in November when Google and iHeartRadio settled with the FTC out of court. The case concerned allegations that several iHeart on-air radio personalities were given ad copy with personal endorsements for a Pixel phone the hosts had not used. From Meyers' article: “Though the FTC's guidelines for endorsements and testimonials in advertising don't mention podcasts, the agency proposed a change last May that would, if approved, add an example concerning a podcast host related to disclosing material connections.”Podcasting is no stranger to ad copy that flirts the line between advertisement and personal endorsement. Meyers opens her article asking if the reader has ever questioned if podcasters really made the meal kits they endorse, or if their mattress sponsor actually fixed their back problems. Hyperbolic, perhaps, but endorsements are a big factor in the appeal of host-read ads. David Plotz, CEO of City Cast told MarketingBrew he has experienced advertisers requiring ads to contain personal endorsements or, more worryingly from an FTC perspective, attempt to slip a personal endorsement into the ad copy. Meyers spotlights two approaches that eliminate any FTC concerns: Lauren Lograsso and NPR. Lograsso prefers ad deals with required endorsements and the authenticity of having tried the product herself. Conversely, NPR has a blanket policy of zero personal endorsements, a byproduct of the company carrying over its radio journalism ethos into podcasting. The article then closes out with advice from Veritone One VP of podcasting Hilary Ross Shafer and Adopter Media CEO Glenn Rubenstein: onboarding calls between podcasters and advertisers are useful, if not vital, tools to establish goals and prevent miscommunication. While host-read remains the preferred method of podcast advertising, it's worth remembering Sounds Profitable's first study, After These Messages, found the gap between host-read and announcer-read was smaller than conventional wisdom might suggest. 81% of respondents trusted host-read ads, followed by 71% trusting announcer-read.While it's certainly possible podcasting will get a headline or two on par with, say, Instagram influencers selling teas that claimed to cure cancer, the data shows there's no need for such extremes. Podcast listeners, especially in comparison to other forms of media, are quite accepting, if not supportive of advertising. Netflix Ad-Supported Tier Experiences Teething TroublesShreya: Time for an update on a continuing story involving Netflix. Back in early November we covered the details of Netflix's new Basic tier with advertisements, as well as the big brands buying space at a reported CPM between $60 and $80. Now Basic with Ads has been out a few months and experienced its first teething troubles. Danielle Long, writing for The Drum, reports the streamer has had to issue refunds to Australian advertisers after failing to meet projected audience numbers. From the article: “Media reports suggest Netflix's Basic with Ads subscription tier, which launched in November, has underperformed by as much as 70% in the first three months of operation.”While Australia's ad refunds are the most eye-opening headline, Basic with Ads is reportedly slower to start than expected on a global scale. From a US perspective, last week an Insider Intelligence piece from Sara Lebow digs into the question of why, in the face of a recession, consumers aren't downgrading their Netflix memberships to Basic with Ads. In fact, as economic worries mount, CivicScience numbers show there has been a three percent decline in US citizens who only have one subscription video-on-demand service since January of 2022. From Insider Intelligence analyst Daniel Konstantinovic: “Not only have people shown they are willing to pay for entertainment through difficult economic times, but they're actually adding more.”One bright spot for Basic with Ads is the recent rollout of Netflix's password-sharing restrictions in certain markets, with plans to implement them in more places over time. While controversial on social media, kicking people off shared accounts will likely drive Basic with Ads subscriptions as people begin to sign up and see the ad-free experience they've grown accustomed to comes with the sticker shock of $16 a month.Audiences can be ad-averse and comfortable with paying to get away from ads. Even in podcasting, where we have seen audiences be particularly accepting of ads, there's a booming market of premium subscriptions that frequently offer ad-free feeds. The question remains if consumers will value ad-free Netflix at the price point of three premium subscriptions on Apple Podcasts. Why podcast ad buyers are hesitant to spend through demand-side platforms Manuela: It's no secret that programmatic has yet to be wholly adopted by podcast advertisers. This Valentine's Day, Sara Guaglione of Digiday has published a piece specifically to investigate why the hesitancy still exists. From the article: “There are a variety of reasons for this: host-read ads are still king in the medium, not all podcast networks or shows have inventory available to buy programmatically, and buyers often feel the need to vet the content to ensure contextual alignment when targeting specific audience segments or category verticals across a number of podcast networks.”This commitment to host-read and lack of programmatic accessibility also leads to a shortage of inventory available to plug into an SSP. Podcasting is also light on SSPs, with few exceptions past AdsWizz and Triton Digital. As Marketecture founder Ari Paparo told Digiday for another piece, it's not likely we'll see a lot of new SSPs pop up anytime soon. Paparo's quote from that article: “I think that, fundamentally, the SSP business is not very attractive … It's not growing, and it's very competitive as publishers really treat you like a commodity, they have like 10 or 20 of them implemented on every page.”It's not all grim news, though.Guaglione reports some buyers Digiday spoke to are either in the testing phase or outright investing in programmatic podcast ads for the first time this year. She also cites a prediction from Insider Intelligence that programmatic's 2% of total podcast ad spend in 2021 will grow to just under 10% by 2024. That said, there are still some outliers who take issue with programmatic as a concept. From the article: “One buyer — who did not feel comfortable speaking on the record to summarize agencies' hesitancy to buy podcast ads programmatically — said there is a “sect of the podcast ecosystem that is anti-programmatic that does not exist in other mediums,” which they believe is due to being “burned” by issues with programmatic display ad buying.”It's perfectly fine if buyers prefer host read. It's a proven and sound strategy, but it's also not a good look to trash alternatives that appeal to a larger buy-side. As has been said many times on this podcast: programmatic advertising is a tool, not a magic button. When used correctly, it can do amazing things. When implemented suboptimally, it can deliver suboptimal results. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading.Before we get into the articles, we want to take a quick second to point you to a new video from Sounds Profitable partner Tom Webster. The first episode of Data Decoded, a series where Tom breaks down interesting data from studies done in podcasting in bite-sized videos, is live now. Check it out for context on some numbers from the newest study out of audio fiction network Realm.fm. Benedict Evans' latest annual presentation on macro and strategic trends in the tech industry - The New Gatekeepers - is now live on his site in both slide and video form, as well as an excellent breakdown of three takeaways by Conor McKenna on LinkedIn.YouTube's influencer program pivots to self-service after staff cuts, an article by Amanda Perelli, Lara O'Reilly, and Geoff Weiss. This piece breaks down the upcoming transition from YouTube's previously hands-on program that helped connect creators with relevant marketing campaigns. The Royal Rumble Is On For Who Wins Contextual Advertising by James Hercher. A bird's-eye view of contextual advertising, what it looks like in a post App Tracking Transparency world, and potential issues it faces with older brand safety methods like keyword-blocking. Here's what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023 by Kristina Monllos. A fun breakdown of what the money necessary to book a thirty second ad during the most-watched football game of the year could buy on other platforms. In case you're curious, at the industry average CPM, that'd buy ad space on about 280 million podcast downloads. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on Amazon's ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The ‘slippery slope' of podcast endorsements, Netflix's ad-supported tier has teething troubles, why ad buyers are hesitant to embrace DSPs, and a look at modern contextual advertising. Let's get started.Navigating the ‘slippery slope' of personal endorsements in podcast adsManuela: Over the past few years there have been multiple headlines spotlighting instances of social media influencers butting up against the Federal Trade Commission. This period of adjustment as new media incorporates modern advertising rules has matured to the point the FTC has a official page just for coaching influencers on advertisement disclosure. As MarketingBrew's Alyssa Meyers pointed out this week: the FTC hasn't similarly cracked down on podcast advertisements just yet, but it has come close. Listeners of The Download might remember a case in November when Google and iHeartRadio settled with the FTC out of court. The case concerned allegations that several iHeart on-air radio personalities were given ad copy with personal endorsements for a Pixel phone the hosts had not used. From Meyers' article: “Though the FTC's guidelines for endorsements and testimonials in advertising don't mention podcasts, the agency proposed a change last May that would, if approved, add an example concerning a podcast host related to disclosing material connections.”Podcasting is no stranger to ad copy that flirts the line between advertisement and personal endorsement. Meyers opens her article asking if the reader has ever questioned if podcasters really made the meal kits they endorse, or if their mattress sponsor actually fixed their back problems. Hyperbolic, perhaps, but endorsements are a big factor in the appeal of host-read ads. David Plotz, CEO of City Cast told MarketingBrew he has experienced advertisers requiring ads to contain personal endorsements or, more worryingly from an FTC perspective, attempt to slip a personal endorsement into the ad copy. Meyers spotlights two approaches that eliminate any FTC concerns: Lauren Lograsso and NPR. Lograsso prefers ad deals with required endorsements and the authenticity of having tried the product herself. Conversely, NPR has a blanket policy of zero personal endorsements, a byproduct of the company carrying over its radio journalism ethos into podcasting. The article then closes out with advice from Veritone One VP of podcasting Hilary Ross Shafer and Adopter Media CEO Glenn Rubenstein: onboarding calls between podcasters and advertisers are useful, if not vital, tools to establish goals and prevent miscommunication. While host-read remains the preferred method of podcast advertising, it's worth remembering Sounds Profitable's first study, After These Messages, found the gap between host-read and announcer-read was smaller than conventional wisdom might suggest. 81% of respondents trusted host-read ads, followed by 71% trusting announcer-read.While it's certainly possible podcasting will get a headline or two on par with, say, Instagram influencers selling teas that claimed to cure cancer, the data shows there's no need for such extremes. Podcast listeners, especially in comparison to other forms of media, are quite accepting, if not supportive of advertising. Netflix Ad-Supported Tier Experiences Teething TroublesShreya: Time for an update on a continuing story involving Netflix. Back in early November we covered the details of Netflix's new Basic tier with advertisements, as well as the big brands buying space at a reported CPM between $60 and $80. Now Basic with Ads has been out a few months and experienced its first teething troubles. Danielle Long, writing for The Drum, reports the streamer has had to issue refunds to Australian advertisers after failing to meet projected audience numbers. From the article: “Media reports suggest Netflix's Basic with Ads subscription tier, which launched in November, has underperformed by as much as 70% in the first three months of operation.”While Australia's ad refunds are the most eye-opening headline, Basic with Ads is reportedly slower to start than expected on a global scale. From a US perspective, last week an Insider Intelligence piece from Sara Lebow digs into the question of why, in the face of a recession, consumers aren't downgrading their Netflix memberships to Basic with Ads. In fact, as economic worries mount, CivicScience numbers show there has been a three percent decline in US citizens who only have one subscription video-on-demand service since January of 2022. From Insider Intelligence analyst Daniel Konstantinovic: “Not only have people shown they are willing to pay for entertainment through difficult economic times, but they're actually adding more.”One bright spot for Basic with Ads is the recent rollout of Netflix's password-sharing restrictions in certain markets, with plans to implement them in more places over time. While controversial on social media, kicking people off shared accounts will likely drive Basic with Ads subscriptions as people begin to sign up and see the ad-free experience they've grown accustomed to comes with the sticker shock of $16 a month.Audiences can be ad-averse and comfortable with paying to get away from ads. Even in podcasting, where we have seen audiences be particularly accepting of ads, there's a booming market of premium subscriptions that frequently offer ad-free feeds. The question remains if consumers will value ad-free Netflix at the price point of three premium subscriptions on Apple Podcasts. Why podcast ad buyers are hesitant to spend through demand-side platforms Manuela: It's no secret that programmatic has yet to be wholly adopted by podcast advertisers. This Valentine's Day, Sara Guaglione of Digiday has published a piece specifically to investigate why the hesitancy still exists. From the article: “There are a variety of reasons for this: host-read ads are still king in the medium, not all podcast networks or shows have inventory available to buy programmatically, and buyers often feel the need to vet the content to ensure contextual alignment when targeting specific audience segments or category verticals across a number of podcast networks.”This commitment to host-read and lack of programmatic accessibility also leads to a shortage of inventory available to plug into an SSP. Podcasting is also light on SSPs, with few exceptions past AdsWizz and Triton Digital. As Marketecture founder Ari Paparo told Digiday for another piece, it's not likely we'll see a lot of new SSPs pop up anytime soon. Paparo's quote from that article: “I think that, fundamentally, the SSP business is not very attractive … It's not growing, and it's very competitive as publishers really treat you like a commodity, they have like 10 or 20 of them implemented on every page.”It's not all grim news, though.Guaglione reports some buyers Digiday spoke to are either in the testing phase or outright investing in programmatic podcast ads for the first time this year. She also cites a prediction from Insider Intelligence that programmatic's 2% of total podcast ad spend in 2021 will grow to just under 10% by 2024. That said, there are still some outliers who take issue with programmatic as a concept. From the article: “One buyer — who did not feel comfortable speaking on the record to summarize agencies' hesitancy to buy podcast ads programmatically — said there is a “sect of the podcast ecosystem that is anti-programmatic that does not exist in other mediums,” which they believe is due to being “burned” by issues with programmatic display ad buying.”It's perfectly fine if buyers prefer host read. It's a proven and sound strategy, but it's also not a good look to trash alternatives that appeal to a larger buy-side. As has been said many times on this podcast: programmatic advertising is a tool, not a magic button. When used correctly, it can do amazing things. When implemented suboptimally, it can deliver suboptimal results. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading.Before we get into the articles, we want to take a quick second to point you to a new video from Sounds Profitable partner Tom Webster. The first episode of Data Decoded, a series where Tom breaks down interesting data from studies done in podcasting in bite-sized videos, is live now. Check it out for context on some numbers from the newest study out of audio fiction network Realm.fm. Benedict Evans' latest annual presentation on macro and strategic trends in the tech industry - The New Gatekeepers - is now live on his site in both slide and video form, as well as an excellent breakdown of three takeaways by Conor McKenna on LinkedIn.YouTube's influencer program pivots to self-service after staff cuts, an article by Amanda Perelli, Lara O'Reilly, and Geoff Weiss. This piece breaks down the upcoming transition from YouTube's previously hands-on program that helped connect creators with relevant marketing campaigns. The Royal Rumble Is On For Who Wins Contextual Advertising by James Hercher. A bird's-eye view of contextual advertising, what it looks like in a post App Tracking Transparency world, and potential issues it faces with older brand safety methods like keyword-blocking. Here's what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023 by Kristina Monllos. A fun breakdown of what the money necessary to book a thirty second ad during the most-watched football game of the year could buy on other platforms. In case you're curious, at the industry average CPM, that'd buy ad space on about 280 million podcast downloads. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on Amazon's ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

This week: Podcast Ad Spend Isn't Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live.Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery is currently hiring seventeen full-time positions, 15 in the US and two in their UK office in London.And Magellan AI is currently hiring for the positions of Account Executive, Measurement Success Manager, and Sales Development Representative.Podcast ad buyers have yet to see a slowdown Shreya: Yesterday, Digiday's Sara Guaglione published a piece detailing how solidly podcasting has handled the much-debated recession. But to get to the good, we gotta hit the bad. As Guaglione points out, ad spending overall has taken a hit recently. Last week Insider Intelligence writer Arielle Feger reported ad spending in the US fell 12.1% in December, making it the sixth consecutive month ad spend has gone down. Insider Intelligence has cut five billion from their 2023 US digital ad spending forecast, bringing it down to 278.59 billion. Now for the good news; Guaglione is finding that decline hasn't sunk into podcasting. Four buyers spoke with Digiday and report their client's budgets aren't getting cut, and they see an increase in podcast ad spend. Employees of Horizon Media, Ocean Media, and CMI Media Group report increased spending on podcast ads, often from clients who are backing down on ad spend in other forms of media. The piece reconciles increase in ad spend with recent industry layoffs, cancellations, and cost-cutting with a proposal from Elli Dimitroulakos, Acast's global head of ad innovation: production houses are shifting away from multi-million dollar minimum guarantee signings. As headline-grabbing pandemic deals begin to end, small-to-midsize podcast inventory rises to take its place with inviting prices. “The buyers Digiday spoke with said there is plenty of ad inventory available despite the recent reports that investment in new and existing shows may be decreasing.” It's a good day to hear good news in podcasting. IAB CEO Airs Beef with Apple, Lands MeetingManuela: Things have gotten interesting with the IAB and Apple. Last week, during the IAB Annual Leadership Meeting, CEO David Cohen took to the stage with a prepared speech titled “It Starts Here.” A speech so vitriolic it prompted a joint response from the ANA and 4A's to criticize its tone and “polarizing political rhetoric.”The first segment dedicates multiple paragraphs to proposing the FTC, members of the Biden administration, and politically-opposed members of Congress are funneling ‘dark money' into a common goal of destroying the advertising industry under the guise of controlling ‘Big Tech.' Cohen then transitions to Apple. From the speech: “After years of failing to build a significant market for ads in Apple Music, in Apple TV, and on the iPhone, Apple has decided the next best thing is to stop anyone else from making money in advertising. That's why they are the Poison Apple.”The crux of Cohen's issues stem from App Tracking Transparency and the billions of dollars of ad revenue it has destroyed since Apple deployed the feature. Attention is given to both the damage ATT has done to third-party advertisers and the fact first-party iOS apps aren't given the same treatment. From Cohen's quote given to AdAge's Garett Sloane: “So, we want to call it out for the hypocrisy that it is, and we want to invite them back to the table.”In his postmortem interview with Ryan Barwick, Cohen announced that since the Poisoned Apple speech, Apple has reached out to the IAB to schedule a meeting in February. Whether the meeting will be productive or not remains to be seen, as it was spawned by a speech with digs like, and I quote: “Apple will try to smother the advertising industry just like they did to the recorded music industry. We can't sit back and watch that happen. “ The fact a meeting has been booked is a step in the right direction, regardless of how it was achieved. Whether or not Apple will have any motivation to re-engage with IAB podcasting groups remains to be seen. Brands Seek Alternatives Amidst Digital ClutterShreya: Last Thursday Julian Cannon, writing for Digiday, published a piece covering recent examples of companies recontextualizing print advertisements. “Last month, General Electric took over The New York Times' print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages.”Not only was this an impressive buyout, it was the first of its kind for the Times. It's also the latest in a series of big plays as marketers embrace out-of-home advertising and the freedom from on-screen clutter that can come with digital. Senior partner and co-head of marketing and sales at Prophet Mat Zucker explains the appeal of a full-page newspaper ad in 2023: “Full-page ads command attention and gravitas for the message. There's no need to fill the space but the statement says we mean what we're saying and it owns the space preventing clutter from other marketers or messages which could cloud the message or distract from it.”Every ad in podcasting is full-page, from the perspective these marketers are aiming for. And many podcasts explore full or single-episode sponsorship opportunities. What General Electric sought in newspaper, podcasting can offer them, along with the fact podcasting has a bit more sex appeal than print. Podscape 2.0 is here.Manuela: Before we get into Quick Hits, we have a story to quickly revisit. After some wonderful feedback from the industry the second edition of The 2023 Podscape, a collaboration between Magellan AI and Sounds Profitable, is now available for download. The Podscape, a sizable infographic, aims to give a birds-eye view of podcasting that takes inventory of companies, agencies, services, and anything else that could be classified as podcasting. The current edition is available for free download now on Magellans' Podscape page. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds, a press release provided via Podnews. While the future might be interesting, what matters now is we have a new report from a company that prioritizes programmatic in podcasting so it can be valuable for those considering its possibilities.Understanding podcasts in East and South East Asia by Guang Jin YEO for Podnews. The first publication in a multi-month series covering the region's podcasting and its opportunities. Country overviews for Japan and South Korea are currently available. Nielsen to Shop Edison Research Data by the Podcast Business Journal. A brief explanation of the announcement that Nielsen will start marketing Share of Ear and Podcast Metrics to advertising agencies. Two notable contenders in the space working together to lend the industry further credibility. About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says by Alyssa Meyers. It's early February, which means we're bound by advertising-adjacent tradition to share a story about how much audiences love Super Bowl commercials. TuneIn Forms Distribution Pact with Amazon's Audible by the Podcast Business Journal. WIth this new deal TuneIn will begin to distribute Audible Originals podcasts.For this final entry, instead of focusing on a single post, we want to spotlight a newsletter that covers this industry we love and has been covered several times on The Download. We recommend you check out The Rebooting. It's a free twice-weekly newsletter written by Brian Morrissey that focuses on the mechanics of building sustainable publishing businesses. Brian brings over twenty years of industry coverage and nearly a decade of building a profitable publishing business to the table. If that sounds your style, check out The Rebooting. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and ART19.com.I know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to ART19 for hosting The Download. And thanks to you for joining us.

This week: Podcast Ad Spend Isn't Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live.Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery is currently hiring seventeen full-time positions, 15 in the US and two in their UK office in London.And Magellan AI is currently hiring for the positions of Account Executive, Measurement Success Manager, and Sales Development Representative.Podcast ad buyers have yet to see a slowdown Shreya: Yesterday, Digiday's Sara Guaglione published a piece detailing how solidly podcasting has handled the much-debated recession. But to get to the good, we gotta hit the bad. As Guaglione points out, ad spending overall has taken a hit recently. Last week Insider Intelligence writer Arielle Feger reported ad spending in the US fell 12.1% in December, making it the sixth consecutive month ad spend has gone down. Insider Intelligence has cut five billion from their 2023 US digital ad spending forecast, bringing it down to 278.59 billion. Now for the good news; Guaglione is finding that decline hasn't sunk into podcasting. Four buyers spoke with Digiday and report their client's budgets aren't getting cut, and they see an increase in podcast ad spend. Employees of Horizon Media, Ocean Media, and CMI Media Group report increased spending on podcast ads, often from clients who are backing down on ad spend in other forms of media. The piece reconciles increase in ad spend with recent industry layoffs, cancellations, and cost-cutting with a proposal from Elli Dimitroulakos, Acast's global head of ad innovation: production houses are shifting away from multi-million dollar minimum guarantee signings. As headline-grabbing pandemic deals begin to end, small-to-midsize podcast inventory rises to take its place with inviting prices. “The buyers Digiday spoke with said there is plenty of ad inventory available despite the recent reports that investment in new and existing shows may be decreasing.” It's a good day to hear good news in podcasting. IAB CEO Airs Beef with Apple, Lands MeetingManuela: Things have gotten interesting with the IAB and Apple. Last week, during the IAB Annual Leadership Meeting, CEO David Cohen took to the stage with a prepared speech titled “It Starts Here.” A speech so vitriolic it prompted a joint response from the ANA and 4A's to criticize its tone and “polarizing political rhetoric.”The first segment dedicates multiple paragraphs to proposing the FTC, members of the Biden administration, and politically-opposed members of Congress are funneling ‘dark money' into a common goal of destroying the advertising industry under the guise of controlling ‘Big Tech.' Cohen then transitions to Apple. From the speech: “After years of failing to build a significant market for ads in Apple Music, in Apple TV, and on the iPhone, Apple has decided the next best thing is to stop anyone else from making money in advertising. That's why they are the Poison Apple.”The crux of Cohen's issues stem from App Tracking Transparency and the billions of dollars of ad revenue it has destroyed since Apple deployed the feature. Attention is given to both the damage ATT has done to third-party advertisers and the fact first-party iOS apps aren't given the same treatment. From Cohen's quote given to AdAge's Garett Sloane: “So, we want to call it out for the hypocrisy that it is, and we want to invite them back to the table.”In his postmortem interview with Ryan Barwick, Cohen announced that since the Poisoned Apple speech, Apple has reached out to the IAB to schedule a meeting in February. Whether the meeting will be productive or not remains to be seen, as it was spawned by a speech with digs like, and I quote: “Apple will try to smother the advertising industry just like they did to the recorded music industry. We can't sit back and watch that happen. “ The fact a meeting has been booked is a step in the right direction, regardless of how it was achieved. Whether or not Apple will have any motivation to re-engage with IAB podcasting groups remains to be seen. Brands Seek Alternatives Amidst Digital ClutterShreya: Last Thursday Julian Cannon, writing for Digiday, published a piece covering recent examples of companies recontextualizing print advertisements. “Last month, General Electric took over The New York Times' print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages.”Not only was this an impressive buyout, it was the first of its kind for the Times. It's also the latest in a series of big plays as marketers embrace out-of-home advertising and the freedom from on-screen clutter that can come with digital. Senior partner and co-head of marketing and sales at Prophet Mat Zucker explains the appeal of a full-page newspaper ad in 2023: “Full-page ads command attention and gravitas for the message. There's no need to fill the space but the statement says we mean what we're saying and it owns the space preventing clutter from other marketers or messages which could cloud the message or distract from it.”Every ad in podcasting is full-page, from the perspective these marketers are aiming for. And many podcasts explore full or single-episode sponsorship opportunities. What General Electric sought in newspaper, podcasting can offer them, along with the fact podcasting has a bit more sex appeal than print. Podscape 2.0 is here.Manuela: Before we get into Quick Hits, we have a story to quickly revisit. After some wonderful feedback from the industry the second edition of The 2023 Podscape, a collaboration between Magellan AI and Sounds Profitable, is now available for download. The Podscape, a sizable infographic, aims to give a birds-eye view of podcasting that takes inventory of companies, agencies, services, and anything else that could be classified as podcasting. The current edition is available for free download now on Magellans' Podscape page. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds, a press release provided via Podnews. While the future might be interesting, what matters now is we have a new report from a company that prioritizes programmatic in podcasting so it can be valuable for those considering its possibilities.Understanding podcasts in East and South East Asia by Guang Jin YEO for Podnews. The first publication in a multi-month series covering the region's podcasting and its opportunities. Country overviews for Japan and South Korea are currently available. Nielsen to Shop Edison Research Data by the Podcast Business Journal. A brief explanation of the announcement that Nielsen will start marketing Share of Ear and Podcast Metrics to advertising agencies. Two notable contenders in the space working together to lend the industry further credibility. About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says by Alyssa Meyers. It's early February, which means we're bound by advertising-adjacent tradition to share a story about how much audiences love Super Bowl commercials. TuneIn Forms Distribution Pact with Amazon's Audible by the Podcast Business Journal. WIth this new deal TuneIn will begin to distribute Audible Originals podcasts.For this final entry, instead of focusing on a single post, we want to spotlight a newsletter that covers this industry we love and has been covered several times on The Download. We recommend you check out The Rebooting. It's a free twice-weekly newsletter written by Brian Morrissey that focuses on the mechanics of building sustainable publishing businesses. Brian brings over twenty years of industry coverage and nearly a decade of building a profitable publishing business to the table. If that sounds your style, check out The Rebooting. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and ART19.com.I know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to ART19 for hosting The Download. And thanks to you for joining us.

This episode is available on:* Spotify* Apple PodcastsToday we discuss the big Marketing themes of 2023:* The impact of AI on marketing* Social media platforms that could replace TikTok* Trends in attribution and privacyKey Takeaways* AI, especially products by OpenAI, will have a significant impact on marketing.* AI Content still requires editors to produce good quality content. Writers should upskill themselves to write better than what AI Content generates.* YouTube and Meta can potentially fill the gap if TikTok gets banned.* Blunders caused by Google Analytics 4 may flourish new attribution products in the market that provide a complete data picture.* Apple's App Tracking Transparency and GDPR will impact users' privacy and business models of performance marketing solution providers.How AI impacts marketingKevin thinks AI is hyped and has the potential to significantly impact marketing:“If I had to make some definite statements for this year, first of all, I 100% expect Google to launch a chatGPT competitor. I'm very surprised that they haven't reacted to a lot of this stuff yet. Other search engines like Neva and Perplexity.ai have already started to embed a chatGPT-like feature in the search engine and it looks really good.I'm not saying Google is doomed, but I expect them to react and publish something that makes them compete directly with OpenAI. Then there is Bing, which is also set to embed ChatGPT in Bing search. I also think we will see a lot more multimodal AI happening.I also think that we're going to see some companies build a generative AI video feature where they show you a video that stitches together some of the best moments from other videos about a specific topic – I call it the video summary.”Eli shares a contrarian view on how AI is not going to change much as it has always been here for quite a long time and is expensive:“Google Assistant is like ChatGPT, except they can't write papers. I also think from an AI standpoint, it can do things on video, it can identify things, stitch things together, and it's just going to be an improvement on something that already exists.I'm going to give a real-time answer that AI is very expensive from a computing standpoint.So right now, open AI is free. There are free tools to play around with it. I think once the doors get shut and it starts costing a lot of money from a computing standpoint, I don't think it will be as simple for people to do. There's a reason people pay subscriptions for Jasper and all these other AI tools. AI is expensive, and it's very expensive.So I think AI's here, it's been here. Not necessarily new, and I don't think it changes much.”Is AI content worth the hype?Kevin shares how AI content will increase the demand for editors and writers with domain expertise:“You still need a human editor to fix spelling errors, grammar errors, and to just make the thing pop a bit more.We've seen some big companies experimenting with and launching AI content like CNET, and Yahoo has started to experiment with AI content. I'm not talking about the type of AI content Associated Press has been publishing since 2015 where they launched about 1700 pages with AI content that are only two or three sentences long. This is not the type of content I'm talking about.I'm talking about long-form content and for that to come from an AI, it's just not yet ready to be published raw. It still needs editing, grooming, and some maintenance.”He further adds how mediocre writers may face a challenge from AI content if they do not upskill:“I think this (AI Content) is the biggest threat to Upwork and Fiverr right now. A huge swath of writers that write very mediocre content will just go away.Editors will gain in value and will be in high demand, but I think the writers that are writing basically on a level or maybe below the level of what ChatGPT can produce today, I think they really need to retrain and look for other work because they're not going to have a future.”Eli thinks that AI content lowers the bar for what content will cost, and bad quality content gets ignored even today anyway:“One goes to other countries that are a lot cheaper to pay writers and the quality might not be as good. You pay like $5 a piece of content, $50 a piece of content.Now it's basically free – so there's just too much content out there.There is a huge use case for AI content – writing up the news, and sports scores, and doing financial reporting. You can just write an article about the latest earnings report that extracts the numbers from the earnings report and puts it into a blog post. It's a great use of resources rather than having some analyst in some country, and you're paying 50 bucks to put it together.So I think AI content is just a tool. I agree with you that it just needs to be groomed and improved. But I don't think like there's doom, and gloom for real writers and copyeditors out there.This is a research tool. It allows people to gather information and produce information at a far cheaper rate.Also, if it'll be cheaper or free, then people will ignore all this useless content, which you're probably ignoring anyways if it's written by low-quality writers.So it doesn't change much – it just moves things around on the big chess board of life.”Listen to our dedicated episode on AI Content - tool or toy?Who steps in Tiktok's shoes when it gets banned?In our 6th episode of Contrarian Marketing Podcast, we discussed the future of TikTok and if it can replace Google Search. In this theme, we discuss which platform can replace it if it gets banned:Kevin thinks YouTube can take over TikTok's share of users:“In my mind, the platform that's most likely to take over TikTok is actually YouTube.They have a comparative user base, and they have shorts, which I think is actually a pretty good product. They have a lot of content and they share revenue with creators. So I think the most likely one is YouTube.But I also think that several platforms can gain at the same time from TikTok going away simply because people spent their time in other ways. So it's not just a single winner, but actually multiple ones.”Eli thinks Facebook and Instagram would tap into TikTok's share of users:“I think it becomes Instagram because it's already there. The video's already there, the concept's already there, and Facebook's amazing at stealing ideas. They're just going to take all the best stuff from TikTok and do it.But one thing I would add is –  not enough people talk about when it comes to Facebook is that how Facebook is the best place to buy and sell stuff. There is so much untapped potential there. Facebook doesn't monetize that. They monetize it if you pay or ship through Facebook. But otherwise, this is a peer-to-peer transaction, and it has so much potential there. So yes, it's not really a social network, but it's the best place to do this kind of thing. Craigslist doesn't really exist for this anymore.I think Facebook gets revived a little bit this year, especially if TikTok goes away.”Kevin also shares his thoughts about where Twitter stands in 2023:“I think there's a massive opportunity right now for another social network to come and finish Twitter off, but there's also no great alternative. Elon Musk has promised all sorts of improvements – but I haven't seen any reduction in bots. I've seen a lot of improvements in speed, which nobody cares about. I don't think anybody ever complained about Twitter being too slow. So I don't think the product is advancing as he promised it would.So I think it's not in a good spot and the time is really good and ripe for a competitor to come along.”The underdog problem: attributionEli and Kevin share their thoughts on the new Google Analytics 4 and potential trends around attribution:Eli thinks GA alternatives may use this opportunity of blunder caused by GA-4:“I think there's going to be a lot of tools that are going to start filling the gap because if Google's struggling users to move over from Universal Analytics to GA-4, there's room for other tools to come out there. The analytics market has been really small now.”Kevin agrees and further adds:“I don't see competition for Google Analytics, but what I do see is that the product cannibalizes itself. I think that they will transport or transfer a lot of features from Universal Analytics to GA-4.I think that is also an opportunity for somebody else to come along and present something that is also free or at least has a free tier, is as extensive as Google Analytics, maybe privacy first, and also very customizable – and this poses a real threat to Google.”Eli shares how important to get the complete data picture, something that Google Analytics or Adobe Analytics might fail to provide:“Ahrefs, our sponsor, help you get that whole data picture. It may not be accurate, but then again, GA may not be accurate too because of privacy issues. So I think there's a lot of opportunity here. Analytics tools like GA, and Adobe analytics – really look at that internal data. But if internal data's not accurate and it's super expensive from a resource standpoint, you could probably get a good sense of how things are working when you use a tool like Ahrefs, SimilarWeb, or SEMrush.(It helps in) understanding which channels are working for you, where you should put more money, and where you should pull back.”The impact of privacy on Marketing in 2023Kevin thinks there will be a big tectonic shift in privacy thanks to Apple's App Tracking Transparency (ATT). This may also result in a potential clash with Alphabet:“We've already seen ATT throwing a major wrench into attribution in general, destroying many billions of dollars for Facebook and for other platforms. Then, Apple themselves kind of stepped into that gap – where they restrict data, which makes it much harder for other platforms to provide value to advertisers.I think this has shown us the power of hardware manufacturers and hardware providers on a whole different level. Any platform that provided performance marketing solutions –  I think there's going to be a big change (for them).I'm very interested and curious about how Alphabet will actually respond to that. Will they follow something similar or actually provide something different in order to grab more market share from advertisers against Apple?So I think those two companies are going to clash a little bit when it comes to privacy.”Eli thinks GDPR, and more nations adopting it is a bigger threat to tech giants when it comes to privacy:“The really important thing to call out is that it's not really up to them, it's up to governments. So GDPR was a fundamental shift in tracking and data. I remember when I was at SurveyMonkey, we spent a year implementing Google Analytics premium and spent like $108,000, and got it implemented a week before GDPR.So we get this thing going, we bring all this data, and then GDPR comes out and you can't track anymore. So it blows up the whole thing. We can't see the European continent, we have no idea what our data is because people have to opt in and by the time they opt-in it becomes a direct visit. So GDPR and laws like GDPR are having a huge impact on what companies like Apple, Google, and then everybody tracking any sort of data can do.Going back to the Ahrefs – in a privacy world where there are no first-party data, nothing is shared, and all you have is estimates. I don't know necessarily where Ahrefs gets their data, but they're using AI to estimate things – so that's a better bet.I think other countries are going to imitate GDPR – they will look at this and say, – okay, cool, this is like a great way to make tech companies pay taxes. They weren't already paying, so we'll pass a law that they're guaranteed you're going to break.”Show Notes* Agency SEO skills matrix by Tom Critchlow – SEO MBA* Marketing conference recommendations:* Pubcon – Pubcon 2023* SEOktoberfest - 2022* SMX Munich – SMX Munich 2023* Online marketing rock stars in Hamburg - About Join the conversationSubscribe to the newsletter for a free summary, key takeaways, and community content once a week.Let us know what else we should have on our radar for 2023 in the comments!Enjoyed this episode? – Subscribe to Contrarian Marketing on Spotify/Apple podcasts/Youtube to listen to past episodes and get notified of upcoming releases.Thank you!Eli and Kevin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

Jason and Molly are BACK for the first news show of 2023! First up, they break down SpaceX's reported $137B valuation, the astounding market opportunity for Starlink, and more! (7:14) Then, they cover two Shopify stories (37:38) and Apple shutting down fan-favorite weather app Dark Sky. (55:01) (0:00) J+M intro today's topics! (2:25) Thoughts on the potential year ahead (7:14) SpaceX is raising $750M at a $137B valuation, led by a16z (12:54) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups (14:24) Producer Sam (powered by ChatGPT), Starlink's bottom-up TAM, SpaceX's genius infrastructure play (29:56) Coda - The All-in-one doc for teams, sign up for free at https://coda.io/twist (31:28) More ChatGPT producing (37:38) Shopify is attempting to fill the ad targeting void left by Apple's App Tracking Transparency (45:07) Subscribe to the Founder University Podcast at https://www.founder.university/podcast (46:32) Second Shopify story: CEO Tobi Lutke has asked employees to purge meetings to increase productivity (55:01) Apple shuts down the Dark Sky weather app FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood Subscribe to our YouTube to watch all full episodes: https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1

Black Friday shopping tips; Twitter alternative Hive reaches 1 million users; WayAway travel search engine pays you cash back; Lyft to launch robotaxis in Los Angeles; DuckDuckGo offers App Tracking Transparency to Android users; Tesla teases Apple Music integration; Evernote gets bought.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we talk about the iPhone, App Tracking Transparency, and privacy.We also discuss iOS, Android, and digital online advertising.Show notes / transcript: https://letsknowthings.com/episode329 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit letsknowthings.substack.com/subscribe

This week we talk about the iPhone, App Tracking Transparency, and privacy. We also discuss iOS, Android, and digital online advertising. Support the show: patreon.com/letsknowthings & letsknowthings.com/support Show notes/transcript: letsknowthings.com Check out my other shows & publications: understandary.com

Apple sets return-to-office deadline of Sept. 5 after Covid delays. A single flaw broke every layer of security in macOS. Zoom's auto-update feature came with hidden risks on Mac. Apple finds its next big business: showing ads on your iPhone. Unclear effects of app tracking transparency. iOS Privacy: Instagram and Facebook can track anything you do on any website in their in-app browser. Picks of the Week: Andy's Pick: Folder Tidy Jason's Pick: CraftCloud 3D Alex's Pick: Insta360 Link Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: itpro.tv/macbreak promo code MACBREAK30

Apple sets return-to-office deadline of Sept. 5 after Covid delays. A single flaw broke every layer of security in macOS. Zoom's auto-update feature came with hidden risks on Mac. Apple finds its next big business: showing ads on your iPhone. Unclear effects of app tracking transparency. iOS Privacy: Instagram and Facebook can track anything you do on any website in their in-app browser. Picks of the Week: Andy's Pick: Folder Tidy Jason's Pick: CraftCloud 3D Alex's Pick: Insta360 Link Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: itpro.tv/macbreak promo code MACBREAK30

Apple sets return-to-office deadline of Sept. 5 after Covid delays. A single flaw broke every layer of security in macOS. Zoom's auto-update feature came with hidden risks on Mac. Apple finds its next big business: showing ads on your iPhone. Unclear effects of app tracking transparency. iOS Privacy: Instagram and Facebook can track anything you do on any website in their in-app browser. Picks of the Week: Andy's Pick: Folder Tidy Jason's Pick: CraftCloud 3D Alex's Pick: Insta360 Link Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: itpro.tv/macbreak promo code MACBREAK30

Apple sets return-to-office deadline of Sept. 5 after Covid delays. A single flaw broke every layer of security in macOS. Zoom's auto-update feature came with hidden risks on Mac. Apple finds its next big business: showing ads on your iPhone. Unclear effects of app tracking transparency. iOS Privacy: Instagram and Facebook can track anything you do on any website in their in-app browser. Picks of the Week: Andy's Pick: Folder Tidy Jason's Pick: CraftCloud 3D Alex's Pick: Insta360 Link Hosts: Leo Laporte, Alex Lindsay, Andy Ihnatko, and Jason Snell Download or subscribe to this show at https://twit.tv/shows/macbreak-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: itpro.tv/macbreak promo code MACBREAK30

- Plans to Do Away with Passwords - Facebook Halts Recruiting as App Tracking Transparency, Other factors Take a Bite - Bug Has Apple Music Replacing Other Apps in iPhone Dock - Apple Reduces Max Trade-In Values on Macs, iPas, and Apple Watches - Apple Offers Settlement in NY/NJ iPhone 4S Suit - Report: Apple Plans to Remove Steel Fencing Around Portland, OR Store - Report: “Prince of Tides” Series in the Works for Apple TV+ - Aisha Tyler Takes Part in Apple TV+ Title “The Last Thing He Told Me” - Sponsored by Notion - One workspace for your whole team. Learn more and get started for free at notion.com/macosken - Sponsored by Kolide - Endpoint Security Powered by People. Learn more and try it for free at kolide.com/macosken. - Power what we do next for as little as $1 a month. Join the Mac OS Ken Test Kitchen at Patreon at Patreon.com/macosken - Send me an email: info@macosken.com or call (716)780-4080!

Apple launched its App Tracking Transparency feature one year ago. But did it actually stop tracking and increase privacy for iPhone users? Recode's Sara Morrison (@saramorrison) explains.  Today's episode was produced and engineered by Sofi LaLonde, and hosted by Adam Clark Estes. Support Recode Daily by making a financial contribution to Vox! bit.ly/givepodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices