Rediscover Your Brand

Welcome to the Rediscover Your Brand™ Podcast presented by ArtVersion Creative Agency. Tune into Podcast 46 for more on visual branding. The post 46 – Visual Branding Podcast appeared first on ArtVersion Creative Agency.

Welcome to the Rediscover Your Brand Podcast! I’m host Mike McCormick. For the past couple weeks we have kept our focus on the internet and different strategies and marketing tools that will help push our organizations into the right path for the future. Last week I talked about e-Mail promotional and how it will help your organization receive more business this holiday season. This we are going to steer clear of the internet into a more broad topic, now I do not want to make anyone disappointed for not talking about their Internet but their a couple other topics that will help your business that rely outside of the internet. This week we are going to cover visual branding. Since the beginning of the year is upon us figuring out your new branding steps will help your business grow in the year 2013, today we are going to discuss: What... The post 46 – Visual Branding Podcast appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. For the past couple weeks we have kept our main focus on the internet and different topics, many fun and it has been a blast. Well to move on we are going to keep the same inte... The post 45 – e-Mail Promotional Marketing appeared first on ArtVersion Creative Agency.

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. For the past couple weeks we have kept our main focus on the internet and different topics, many fun and it has been a blast. Well to move on we are going to keep the same internet presence going with a fun, new and exciting topic this topic will cover a lot of stuff that we can reflect back on to with the holiday season. This week we are going to cover e-Mail Promotional Marketing. You may ask why we are going to cover e-Mail promotions, and it is because it is the holiday season and we should send them out to all of our target audiences just wishing them a happy holidays. Now we all want to know what is going to be covered in today’s podcast so let’s go over that right now! e-Mail Promotional Marketing... The post 45 – e-Mail Promotional Marketing appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand™ Podcast presented by ArtVersion Creative Agency. Tune into Podcast 44 for more on ecommerce. The post 44 – Ecommerce appeared first on ArtVersion Creative Agency.

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick! For the past couple weeks, we have kept our focus on the internet and it has been a really awesome adventure, so why not keep going on that adventure as they say. Last week, we talked about a topic that is extremely important and will not go away. Content strategies and SEO are extremely important topics, and will be affected by the topic I am going to cover today. Although, I am not going to specifically bring them up everything I say today will reflect content strategies and SEO in more than one way or another. So now since we have already decided to stick with the internet as our main focus we may be wonder what that topic is, is it going to be broad, and is it going to specific, will it only affect a specific... The post 44 – e-Commerce appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick.  For the past couple weeks we have pushed our focus mainly on the internet and have provided you with great marketing strategies, to help promote your brand in new and exciting... The post 43 – SEO and Content Strategies appeared first on ArtVersion Creative Agency.

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick.  For the past couple weeks we have pushed our focus mainly on the internet and have provided you with great marketing strategies, to help promote your brand in new and exciting ways. We have also taking that internet focus further into strictly talking about the mobile web on some, and others integrating the mobile web into other awesome internet strategies. Now talking about the internet has been fun and it has been really exciting, but sometimes we need to focus on other subjects in this similar field, now I would like to do that but I would also like to keep that internet flow going, so I picked a topic that is pretty diverse it is mostly for the internet but can also help you in your other creative aspects as well. Today we are going to talk... The post 43 – SEO and Content Strategies appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand™ Podcast presented by ArtVersion Creative Agency. Tune into Podcast 42 for more on open source platforms. The post 42 – Open Source Platforms appeared first on ArtVersion Creative Agency.

Open Source Platforms Podcast Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick! For the past couple weeks we have kept our main focus on the internet and different strategies that you are able to utilize to improve your business.  We have spent a huge portion of our internet focus on the mobile aspects and have given you some pretty good reason why your organization needs to become part of the mobile world. Now today I would like to talk about a topic that is extremely important. This topic is about your website and there are arrays of reasons why you need to be utilizing this. Today we are going to talk about open source platforms. Now there are many open source platforms out there, and they all have different advantages and disadvantages for using them, and that would take up a lot of time to go... The post 42 – Open Source Platforms appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick.  Last week we talked about the mobile internet and we compared Dedicated Mobile Sites to Responsive Web Design, we covered a lot of aspects of these two platforms and to move o... The post 41 – Interactive Materials appeared first on ArtVersion Creative Agency.

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick.  Last week we talked about the mobile internet and we compared Dedicated Mobile Sites to Responsive Web Design, we covered a lot of aspects of these two platforms and to move on from there, mobile and the mobile is just one of those topics am not really to leave yet, but the topic I am going to talk about today can also affect the desktop user as well, so this is not going to be primary mobile based but I will cover a lot of the mobile benefits you can get. So today let’s talk about Interactive materials, brochures, magazines, flyers, pretty much anything that used to only be used for print items, which can now be used as interactive material. Well today we are going to discuss what interactive brochures are, how they work, and the benefits... The post 41 – Interactive Materials appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand Podcast! I’M Your Host Mike McCormick! Last week we decided to talk about microsites and how they can benefit your brand. Well I decided that for this week I want to keep that Internet focus going, The post 40 – Dedicated Mobile Sites-VS-Responsive Web Design Podcast appeared first on ArtVersion Creative Agency.

Welcome to the Rediscover Your Brand Podcast! I’M Your Host Mike McCormick! Last week we decided to talk about microsites and how they can benefit your brand. Well I decided that for this week I want to keep that Internet focus going, I know we drifted away for a couple weeks and focus on topics that were appropriate for the time. Now I want keep the internet focus going this week.  When deciding on a topic to cover, I wanted a topic that is relevant to today’s standards and something that will be beneficial for all of your organizations.  So I figured that talking about the mobile internet world would be an appropriate topic to cover. However we have already someone covered this topic but since it is a pretty big and there are new aspects to it every day, it is even more appropriate to keep covering it. So... The post 40 – Dedicated Mobile Sites-VS-Responsive Web Design Podcast appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand Podcast! I’m your Host Mike McCormick! Last week we had a pretty awesome conversation about annual reports and how your organization can design a stellar report, which will even amaze your competitors. The post 39 – Microsites appeared first on ArtVersion Creative Agency.

Welcome to the Rediscover Your Brand Podcast! I’m your Host Mike McCormick! Last week we had a pretty awesome conversation about annual reports and how your organization can design a stellar report, which will even amaze your competitors. Now we have drifted away from talking about the internet for a while, but it is such a huge topic and has so many different elements and aspects to it, that I decided it is something that we just cannot forget out, even if we move on to other topics for a while. So today I am going to bring our focus back to the internet and talk about a pretty Interesting topic. We are going to discuss Microsites. Microsites are pretty awesome, and I am going to talk about them because they are more than just an exceptional way to expand your brand. For today’s discussion we are going to cover... The post 39 – Microsites appeared first on Rediscover Your Brand.

Welcome to the Rediscover your Brand Podcast! I’M your host Mike McCormick. Last week we took a stroll down content strategy lane, during that podcast I spoke about how the ideas of content strategy and how it can be connected to pretty much all of my ... The post 38 – Annual Reports appeared first on ArtVersion Creative Agency.

Welcome to the Rediscover your Brand Podcast! I’M your host Mike McCormick. Last week we took a stroll down content strategy lane, during that podcast I spoke about how the ideas of content strategy and how it can be connected to pretty much all of my other pod casts, and it is such a huge topic it will not be last time you hear about it. Now with content strategy still fresh in your mind I wanted to cover a topic that presents the ideas I said last week and the previous weeks but from a different angle. You probably have noticed that over the a past couple weeks our main focus has been about the internet, along with content, and how you can utilize these tools for your benefit, well I wanted to say these topics are extremely important but since the year is winding down, I wanted to... The post 38 – Annual Reports appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. Last week we took the path of photography and grasped a good amount of elements to help your organization advance into the photography world. The post 37- Content Strategy appeared first on ArtVersion Creative Agency.

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. Last week we took the path of photography and grasped a good amount of elements to help your organization advance into the photography world. This we are going to set our focus on content strategies. This is one of the most important topics we are going to cover and will include an overview of previous topics. I am pretty much going to go over what content strategy is and then go on to a how and why while relating content strategies back to previous topics throughout today’s show. Let’s start out by talking about what content strategy is. First content is all the material that you make public, pretty much can be anything from articles, pictures, products, rants, raves, pretty much anything that you desire and you want to be known to the public is content. Now the... The post 37- Content Strategy appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand Podcast! I’m your Host Mike McCormick. For the past couple of weeks we have kept our main focus on the Internet and have discussed different tools your organization can utilize to help your business grow in this technological world.  Now this week we are going to steer away from the internet focus and talk about a completely different subject. We are going to discuss photography, now this is one of my favorite subjects so I am going to make this episode a lot of fun. Photography is also a one of my personal hobbies and I like to very much use is it for professional as well as personal use. Now there are a lot of different topics we will be covering this week and they consist of: beauty, architecture, product and photography for social media use. With all the topics we are going... The post 36 – Photography appeared first on Rediscover Your Brand.

Welcome to the Rediscover your Brand Podcast! I’m your host Mike McCormick. For the past couple weeks we have been talking about the different types of Internet marketing and how you can effectively use them. Well this week we are going to steer into a slightly different direction but keep the same Internet focus, just go into a little more specific subject. This week we are going to focus mainly on Mobile Commerce. We are going to cover what Mobile Commerce is, how it is related but also different than e-Commerce and why you should be using it. To start let’s talk about what Mobile Commerce is. We can say mobile commerce is still kind of in its early days, but I am here to give you a brief explanation. Well first mobile commerce is being referred to as m-Commerce in most instances so if you see or hear m-Commerce... The post 35 – Mobile Commerce appeared first on Rediscover Your Brand.

Welcome to the Rediscover Your Brand pod cast! I’m your host Mike McCormick. Last week we talked about email marketing and how your organization can utilize it. Well this week we are going to stick with the internet marketing genre and talk about social media marketing.  We are going to cover the different types of social media, how to effectively use it, the benefits of social media, and integrating social media with your already existing website. To start I am going to give you a brief overview and explanation of what social media marketing is. Social Media marketing is a marketing strategy of using social sites to advertise, promote and receive audience feedback. Utilizing Social sites to market your organization can become pretty simple and cost effective once you learn how to use it. Social networking sites have been around for over a decade now. More and more keeping popping... The post 34 – Social Media Marketing appeared first on Rediscover Your Brand.

Welcome to the rediscover your brand pod cast. I’m your host Mike McCormick and today we are going to discuss email marketing. We will cover the ins and outs of email marketing, how it will help your organization and a couple things in between. To get started most of us already know what email marketing is, but  for those of you who don’t I am going to give you a quick explanation. Basically email marketing is the way of creating a message to advertise to a mass amount of individuals in a cost effective way through email. It’s pretty simple, just interacting with your target audience through email. Now usually the first thing that comes to mind when you think about email marketing is junk! most of think it is just junk and spam in our inboxes and we want nothing to do with it, so why would we want... The post 33 – Email Marketing appeared first on Rediscover Your Brand.

Welcome to the rediscover your brand podcast. I’m your host Mike McCormick and today we are going to discuss responsive web design. We will cover what responsive web design is, how it works, how we can benefit from it, as well as compare responsive web design to other mobile design platforms. To start we all want to know what responsive web design is. The actions are in the title, responsive web design is a process of designing one website that adjusts to the screen size it is being displayed on. We all wonder how new technologies work and I am here today to tell you how responsive web design works. Responsive web design is based on a flexible grid pattern and with the use of HTML5, CSS and media queries, it creates and easy, friendly way for websites to have viewable content across all different platforms without the hassle. Responsive... The post 32 – Responsive Web Design appeared first on Rediscover Your Brand.

There are two kinds of search: organic search and paid search. Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on either clicks or views of your ads. The questions we are often asked by our clients is “what we should be doing organic SEO or Paid.” The answer always is both but for many companies it’s determining the amount of each they should be committed to performing based on their budget, work force, time and talent. So let’s guide you through this process starting first by identifying your goals. The advantage of organic search marketing is that organic listings are more trusted by searchers... The post 31 – Organic vs. Paid SEO appeared first on Rediscover Your Brand.

Welcome back brand builders. Review this check list below before you listen to this podcast. Is it in keeping with your business plan, strategy and sales logic? Does it inform, educate, enlighten or entertain your prospect? Is it both well planned and well designed? Does it offer a solution to a prospect’s problem? Will it reach the right audience at the right time with minimal waste? Is it a partial campaign, and does it have consistency with collateral materials? Does it explain why your company is different than your competitors’? In the long run, will it bring in at least twice as much revenue as it costs? Is it different from your competitors’? Knowing the answers to these hard questions will result in a finished product that is well thought out and effective. This applies to websites, facebook, twitter, new branding, logo design etc. Make sure to ask yourself the... The post 30 – 9 Tough Questions To Ask Before Your Build A New Website, Etc. appeared first on Rediscover Your Brand.

Welcome back brand builders. This is episode number 29 of the rediscover your brand podcast. The week we talk about the 10 reasons you need to update your website in 2012! Website Impossible: Here is the list we will be discussing during the podcast. 1. Your website is over 5 years old. 2. You can’t view your website on your smart phone. 3. Your company staff has changed 4. Your website was built with over 50% flash 5. Your photo’s were scanned in from the early 2000′s or the 90′s 6. You have no access to your website only your web designer can update it. 7. Your not ranking well on search engines. 8. Your site has grown and grown and now its difficult to use or find content. 9. You have no social component to your website 10.  If you want to change how you manage or update your... The post 29 – Website Impossible: 10 Reasons You Need To Update Your Website! appeared first on Rediscover Your Brand.

Welcome back brand builders. This week on the rediscover your brand podcast we are talking with you about 9 ways to create an effective google adwords campaign. This week at the ArtVersion offices we have been setting up several google adword campaigns for our clients. As a full interactive agency we offer many services and one of them is setting up and maintaining our clients adword campaigns. When done correctly google adword campaigns can be one the best ways to spend your marketing dollars giving you great ROI and flexibility with your investment. On this podcast we will going into detail on these 9 best practices that create effective google adwords campaigns. Be Specific: Don’t forget your keywords Highlight your Unique Value Proposition (UVP) Include A Call to Action Stand Out from your Competitors Get Right To the Point Ad Formatting is Vital Your Display URL is a part of your Ad... The post 28 – 9 Way to create an effective Google Adwords Campaigns appeared first on Rediscover Your Brand.

Welcome back brand builders. This week on the rediscover your brand podcast we are talking with you about youtube marketing and creating website commercials. Watch this website commercial before listening to this weeks podcast. I’ll give you a few examples on how to use youtube, how to get started and what to do as a brand, personal brand, small biz and more… @artversion facebook.com/artversion The post 27 – Youtube Marketing & Website Commercials appeared first on Rediscover Your Brand.

Welcome back brand builders. Read these 5 corporate web design trends before you listen to this weeks Rediscover Your Brand Podcast with your host Kip Russell. Here 5 trends to look out for in 2012: Responsive Web Design: This is probably the most important aspect to consider in your new corporate website in 2012.  Responsive web design is key because mobile internet browsing is taking over. A website designed with responsive web design will automatically adjust to the screen you are browsing with whether it’s desktop, tablet or mobile phone. This allows a company to build one website that works well on any screen thus eliminating the need to create a separate mobile experience by creating a separate mobile site for phones and tablets. This usually allows for the best overall experience for your end user. Social Media Integration: While facebook and twitter remain king in terms of social media integration... The post 26 – Top 5 Trends For Corporate Web Design appeared first on Rediscover Your Brand.

Welcome back brand builders. Read these 5 important facts before listening to this weeks Rediscover Your Brand Podcast with your host Kip Russell. Mobile Website Design is Crucial in 2012 and will be king in 2015 Let’s look at the facts: 1)    2 out of 5 Americans currently access the web from their mobile phones every day. 2)    Half of all consumers are more likely to buy from a business with a Mobile Website. 3)    Retailers can increase consumer traffic up to 85% just by providing a mobile website. 4)    YouTube mobile alone gets over 100 million views a day. 5)    1 out of 3 mobile searches are local searches. You have 2 options when it comes to creating an effective mobile website. 1)    Create a separate mobile website that is accessed when user visit your site from their tablets or smart phones. Or 2)    Create a site with “Responsive... The post 25 – Mobile, Mobile And More Mobile in 2012 appeared first on Rediscover Your Brand.

The Rundown: This week at the ArtVersion offices we’ve had our hands full redesigning and creating fan pages for our clients. Some of our clients where starting from scratch and some we were redesigning. Yes, we understand that facebook redesigned its profile and functionality and you want to rip the hair out of your head.  We get it. As marketing and branding agency it becomes tiresome to have to back and redesign our past and current client’s facebook fan pages to be current with the rules. As of June 1, 2012 all landing pages created with static fmbl and html. It’s a bit tiresome but never the less we have to make the changes because facebook is still a valuable place for our business, brands and our clients to be in order to generate consistent business. Let’s break down the major changes and functionality and give you some profile design... The post 24 – Facebook New Timeline & Branding appeared first on Rediscover Your Brand.

Welcome back brand builders to episode number 23 of rediscover your brand podcast. I’m your host Kip Russell the social media manager at ArtVersion. This week on rediscover your brand podcast we will be talking about Brand Voice and Social Media . To read more about Brand Voice visit our blog or listen to the full podcast of 10min. Consider these points of your Brand Voice when using social media: 1)     What is your Character/persona? 2)     What is your tone? 3)     What is your language? 4)     What is your purpose? @artversion facebook.com/artversion The post 23 – Brand Voice & Social Media appeared first on Rediscover Your Brand.

Welcome back brand builders. This is Episode 22 of the Rediscover Your Brand Podcast.  I’m your host Kip Russell the social media manager at Artversion. Why you need to upgrade to HTML5 – Your Mobile Strategy In 2012, smartphone and table-tablets are beginning to drive the digital experience. Businesses are faced with the important challenge of offering customers a mobile experience that is just as user friendly as found on the traditional website. Mobile customers are demanding the ability to do everything they’re used to doing on a desktop from the palm of their hands. This is the time that brands should turn to HTML5, which is the latest HTML coding language that allows you to deliver a richer and more intuitive user experience within the mobile browser. The current HTML5 specification does not specify which video formats browsers should support in the video tag. User agents are free to support... The post 22 – HTML5 & Mobile Marketing Strategy appeared first on Rediscover Your Brand.

Welcome back brand builders. This is Episode 21 of the Rediscover Your Brand Podcast.  I’m your host Kip Russell the social media manager at ArtVersion. This week we are discussing Pineterest and listing the 15 ways to use the social network to promote your business. According to techcrunch and commscore “Users are spending so much time sharing their favorite images that now only Facebook and Tumblr have more social media time on site than Pinterest. Who’s propelling its rise? 18-34 year old upper income women from the American heartland. Maybe we should call it blow-dryer growth. According to comScore, the average Pinterest user spend 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. If you don’t count sites like Google+ or new Yahoo channels that have built in user bases, comScore’s data shows Pinterest would be the fastest site of any... The post 21 – 15 Ways To Promote Your Business on Pinterest.com appeared first on Rediscover Your Brand.

Welcome Brand Builders to episode number 20 of Rediscover your Brand. This week we will be discussing 6 reasons to avoid flash sites like the plague. We had a crazy week over at the ArtVersion offices so this week we have no official script. The podcast was based off our last blog post and is a subject that I’m very passionate about. Please listen and enjoy. Top 6 Reasons to Avoid Flash Based sites. 1. The are bad for SEO 2. Flash sites have trouble getting accurate analytics 3. Flash sites look great but have bad user experience 4. Flash technology was cool in 2002 5. Flash sites don’t work on different platforms 6. You’ll blow a lot of money   facebook.com/artversion twitter.com/artversion Visit our official website artversion.com The post 20 – Avoid Flash Based Sites appeared first on Rediscover Your Brand.

Welcome brand builders this is rediscover your brand podcast episode #19 brought to you by ArtVersion interactive.  I’m your host Kip Russell.  I’m a social media manager for artversion, multiple brands a marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we talk about starting a new business for little no cost and why now is the best time to start. That’s it EPISODE #19 of REDISCOVER YOUR BRAND.  If you enjoyed this episode, please take a minute to rate the show on ITUNES. Also, don’t forget you can follow us on TWITTER – twitter.com/ARTVERSION or connect with and LIKE us on facebook.com/artversion. If you have any suggestions or comments, feel free to send us an email, we would love to hear from you.  To get more information on ARTVERSION, visit our website at ARTVERSION.COM. Next time on the REDISCOVER YOUR BRAND... The post 19 – It Cost $0 To Start Your New Business (Rant) appeared first on Rediscover Your Brand.

Welcome brand builders this is rediscover your brand podcast episode #18 brought to you by ArtVersion interactive. I’m your host Kip Russell. I’m a social media manager for ArtVersion, multiple brands a marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are E-books and self publishing. This week at the ArtVersion offices a client of ours asked us to assist him in self publishing his book. He had no idea where to begin so while going through the steps and educational process with him I thought this would be a great topic to discuss with our brand builders. So have you dreamed of writing a novel, children’s book, a comedy, poetry etc. The days of saying if ONLY someone would publish my book are gone. Yes it still great to get upfront advances to dedicate time to your passion but today... The post 18 – How to self publish your own book appeared first on Rediscover Your Brand.

Welcome brand builders this is rediscover your brand podcast episode #16 brought to you by ArtVersion interactive. I’m your host Kip Russell. I’m a social media manager for multiple brands as well as marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are talking conversion rates based on a website redesign as well as a few other statistics. So this week at the ArtVersion offices one of our customers contacted us to let us know that the redesigned website we created for him a year ago had increased his conversion rates from 4% to 8% in terms of visitors the contacted him threw his website and based on his overall traffic numbers. This got me thinking if a website refresh design helped our clients double his online conversion rates what are the national or broader ranged numbers for all refreshed web... The post 17 – Conversion Rates & Web Redesign appeared first on Rediscover Your Brand.

Welcome brand builders this is rediscover your brand podcast episode #16 brought to you by ArtVersion interactive agency.  I’m your host Kip Russell.  I’m a social media manager for multiple brands as well as marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are talking about the importance of setting up your corporate blog. Many of you have heard that blogging is a great way to market your businesses online and guess what your right. In this podcast I will give you in depths look on how and why blogging may be your businesses best friend. The data, Businesses that blog see: 55% more visitors to their website. 97% more links to their website which is a primary factor in where your website shows up in search results. (Want a higher ranking; get quality links to your site). 434% more indexed... The post 16 – Setting up your corporate blog appeared first on Rediscover Your Brand.

Welcome back brand builders this is rediscover your brand podcast episode #15 brought to you by ArtVersion interactive.  I’m your host Kip Russell. I’m a social media manager ArtVersion and other brands as well as marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are talking about the importance of ECOMMERCE websites. An Ecommerce website to dumb it down is basically an online digital store front for your brand. Some of the most well known E-Commerce sites in the world are amazon.com, Zappos.com and even broadway.com which sell tickets to shows and upcoming shows on broadway.  These website are designed with the simple yet complex task of marketing new products and then selling them efficiently online. The first step in building an e-commerce website is developing the user interface design. User interface design is crucial because this is what your everyday visitor... The post 15 – E-Commerce Website Overview appeared first on Rediscover Your Brand.

  Welcome brand builders this is rediscover your brand podcast episode #14 brought to you by artversion interactive.  I’m your host Kip Russell.  I’m a social media manager for multiple brands as well as marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are talking about the importance of packaging design. Recently at ArtVersion we’ve been asked to create custom packaging design for multiple clients and for various different reasons. This gave me the idea to talk to you guys this week about the importance of packaging design to your overall brand identity. We all know that great packaging design plays a crucial part in the path to purchase with everyday consumers. I can tell you numerous times that I buy a brand by how it stands out or what its packaging represents. I must admit I often shop at aldi’s... The post 14 – Packaging Design Your Last Line of Defense! appeared first on Rediscover Your Brand.

Welcome brand builders this is rediscover your brand podcast episode #13 brought to you by artversion interactive.  I’m your host Kip Russell.  I’m a social media manager for multiple brands as well as marketing enthusiast and I’ve even written a TV theme song. This week on rediscover your brand podcast we are talking about misconceptions of social media and how they could be affecting your company. Social media is not the savior Today in the ArtVersion office we had a client say, “I read in an article that if I tweet about my product and post on facebook I’ll be fine.”  Our client is a social media Novice and starting a new company based on selling products online.  It’s IMPORTANT that all business small and large realize that social media marketing is not the SAVIOR for your business.  I’ve had numerous clients with false expectations for what social media will... The post 13 – Social Media Rant & Misconceptions appeared first on Rediscover Your Brand.

Ep. 12 (with some ad libbing) Welcome brand builders this is Rediscover your brand podcast episode #12 brought to you by artversion interactive.  I’m your host Kip Russell.  I’m a social media manager for multiple brands as well as marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are talking about Microsite’s what they are, how they work and why your company should be using them. What are microsites, and why should I use them? Simply put, a microsite is a mini Web site created for a specific audience with a single purpose. It can be one Web page or a cluster of pages. Linked to your main Web site or not. You choose. That’s the power of a microsite—its flexibility. Here are some of the top reasons to build microsites into your online strategy. Top 5 reasons to use a... The post 12 – Microsites appeared first on Rediscover Your Brand.

Welcome brand builders to re-discover your brand podcast episode #11 brought to you by artversion interactive. I’m your host Kip Russell, tv theme song writer, social media manager for multiple brands and over cool guy. Recently I read an article by Mike Moran that was titled “Publishing is dying because marketers are the new publishers.” I thought this would be an interesting subject to cover in a podcast because if your a commuter you see it on the trains, you see it on the street you see it everywhere. No longer are people reading the paper on the train next to you they are staring at their phones, headphones on getting their content from the web. Remember in the 90’s when you needed a phone number it took you 15 minutes rummaging threw your phone book to find the local coffee shops number. By the time you found it they... The post 11 – Marketers are the new Publishers appeared first on Rediscover Your Brand.

Welcome to re-discover your brand podcast episode #10 brought to you by artversion interactive.  I’m your host Kip Russell and today we are discussing podcasting how to do it and why. Wikipedia describes podcasting a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. The word is a neologism derived from “broadcast” and “pod” from the success of the iPod and its role in the rising popularity and innovation of web feeds. Some people like to call them netcast but majority of us know this medium as podcasting. The history of Podcasting Podcasting began to catch hold with the public in late 2004, though during the 1998 – 2001 dot-com era there were multiple “podcasts”.Many individuals and groups including Dawn and Drew of The Dawn and Drew Show, Kris and Betsy Smith of Croncast and Dan Klass... The post 10 – Podcasting appeared first on Rediscover Your Brand.

Welcome to re-discover your brand podcast episode #9 brought to you by artversion interactive.   I’m your host Kip Russell and today we are discussing brand voice, what is it and why it’s important to your overall bran strategy. Which is better for finding new business and why. I’ve been thinking a lot about brand voice lately. I’m not just talking about how a brand sounds to the ear, though that is important for products that communicate with broadcast media: think Tom Bodette and Motel 6 (“will leave the ligtht on”) or possibly if your create podcast often such as our company. There are lots of examples of companies that consistently use identity design to reinforce their brands, but far fewer brands seem to give as much thought to the voice of their communications. The Economist & apple do it exceptionally well, across all mediums. Harley Davidson does a pretty good... The post 9 – Brand Voice appeared first on Rediscover Your Brand.

Ep. 8 with some extra ad-adlibbing   Welcome to re-discover your brand podcast episode #8 brought to you by ArtVersion interactive.  I’m your host Kip Russell and today we are discussing annual reports why they are important to your company or brand and a few important questions and details to consider when creating them. With the end of the year rapidly approaching, the time of annual reports is upon us. Many businesses chose to recap their year by publishing an annual report to their shareholders and financial institutions. I don’t want to get into the technical or legal info of annual reports but at a minimum, an annual report must include a balance sheet, a report from an independent auditor, an income statement, and a general report on company operations. Many  pro active companies use annual reports as a marketing tool.   Most businesses think of annual reports as a purely financial document,... The post 8 – The purpose of Annual Reports appeared first on Rediscover Your Brand.

Pod-Cast Episode 7 Linkedin Tactics & Networking Welcome to re-discover your brand podcast episode #7 brought to you by artversion interactive.   I’m your host Kip Russell and today we are discussing Linkedin Practices and tactics you can use to create new business. On the last podcast we talked about Linkedin Vrs. Twitter and why I thought twitter was the better of the 2 social networks for creating new business. Well after sort of trashing linkedin I’d like to use this week to redeem myself with the social network.  I’d like to start by giving 5 or 6 common uses for networking on linkedin and a few of my own unconventional tactics. Linkedin is a great site for gathering all sorts of valuable information on a person or company you want to network with.  It’s important if your new to linkedin you don’t go crazy reaching out to people, importing... The post 7 – Linkedin & Creating New Business appeared first on Rediscover Your Brand.

Here is the text for Episode 6 with some added ad-libbing. Welcome to re-discover your brand podcast episode #6 brought to you by artversion interactive.   I’m your host Kip Russell and today we are discussing the twitter vrs. Linkedin and the board room vrs. The bar. Which is better for finding new business and why. When I consult many corporate professionals and businesses on networking on line they all only talk about LinkedIn.  I agree with them that LinkedIn is a great tool for networking. It allows you to target key people in a business that you want to engage with and creates an opportunity to contact them.  It’s even more powerful if you get the paid service. The problem with LinkedIn is that it makes you feel like a starving artist trying to storm a corporate meeting to get their demo heard.  It still feels like there are... The post 6 – Linkedin vrs. Twitter & The New Twitter UI appeared first on Rediscover Your Brand.