Podcasts about brand voice

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You've got the receipts. You've done the work. But if the way you talk about your business still feels like you're “just checking in”... we need to fix that. This episode is for the service provider who knows they're good — but still sounds too polite, too polished, or just... too safe. We're getting into how to sound like the expert you already are,  without turning into a corporate robot or trying to be someone you're not. Because clients don't follow the loudest person in the room. They follow the clearest. ✨ Want to show up like the leader your business needs — even if it still feels a little awkward? Grab my free 4-part audio training: Becoming the Visible Entrepreneur Your Business Needs.  It's short, smart, and built for walking, scrolling, or sipping something strong. _______________________ *If this episode inspired you, take a screenshot of you listening and post it to your Instagram Stories. Tag us @veronicadipolo @brandingmomentum to spread the word, and don't forget to leave a review on Apple Podcast  ______________________ STAY CONNECTED & GET EXCLUSIVE CONTENT ✦ Sign Up for V's Daily Emails: Get exclusive insights every day! Message “DAILY” on IG @veronicadipolo or join here ✦ Follow Us on Instagram + TikTok: Stay inspired with @brandingmomentum Instagram and @brandingmomentum tiktok. ✦ Visit Veronica Di Polo's Website: veronicadipolo.com to learn more about our services and ways to work together.

Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this to life.   Joining Abby is her guest Helen Jeremiah, Global Vice President for Croda, a company that makes specialised ingredients for beauty, personal care, and home care products. Having previously worked at Boots and Walgreen's Alliance Group, Helen is an experienced marketing leader who has worked across multiple disciplines including marketing, customer strategy, global marketing, global brand marketing, product development, insight and inclusivity.  In this episode, Helen shares her definition of brand purpose and its significance beyond profit, authenticity, the importance of internal engagement, and agency partnerships to bring to life.  Plus, her career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to Brand Purpose  00:03:03 Importance of Internal Engagement   00:04:48 Advice for Redefining Brand Purpose   00:07:08 Aligning Brand Purpose with Values   00:09:22 Multifaceted Nature of Brand Purpose   00:10:21 Stakeholder Engagement for Alignment   00:13:49 Measuring Brand Purpose Impact   00:16:43 Internal Perception of Brand Purpose   00:18:28 Helen's Personal Drive for Purpose   00:23:43 Agency Collaboration for Fresh Perspectives   00:25:49 Career Highs and Lows  00:31:51 Advice for Future Marketers    Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Helen Jeremiah | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com   

Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her expertise on maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create comprehensive style guides with specific examples, and train AI tools to recognize your unique writing patterns while maintaining quality through human editing. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Becky Freemal is an author, speaker, Emmy award winning broadcast journalist-turned-fractional Chief Marketing Officer and founder of The Market Exec.She is the author of Brand Voice, how to use people + data to create a brand story that never falls flat again.She brings together the power of storytelling with the need for data-driven results into bold, innovative marketing strategies to provide massive value to everyone.Linked In: https://www.linkedin.com/in/beckyfreemal/Book: https://www.amazon.com/dp/B0D6WPMB2K?ref=cm_sw_r_cp_ud_dp_R8MDBYBDK2MG5B0FF2B1&ref_=cm_sw_r_cp_ud_dp_R8MDBYBDK2MG5B0FF2B1&social_share=cm_sw_r_cp_ud_dp_R8MDBYBDK2MG5B0FF2B1&skipTwisterOG=1Connect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!

Send us a textIn this final part of the Katie Smith trilogy on the Customer Success Playbook, we enter the brave new world of AI and marketing. Host Kevin Metzger explores the promises and pitfalls of generative tools with Katie, who brings her thoughtful and grounded take on how businesses can embrace automation while fiercely protecting their authenticity. If you've ever wondered how to use AI effectively without sounding like a robot, this one's for you.Detailed Analysis: AI isn't going anywhere—and that's exactly why it's time to get strategic. Katie Smith walks listeners through the essentials of adopting AI in a way that enhances rather than dilutes your marketing. The episode kicks off with her advice on building internal AI policies: what your team will use AI for, what it won't, and how to protect sensitive data along the way. Her mantra? Be proactive, not reactive.Katie also shares her go-to applications of AI in the creative process:Use AI as a co-creator to spark content ideas and draft early versionsTrain AI with your brand's voice and tone to maintain consistencyStay vigilant about hallucinations and homogenized contentShe emphasizes the importance of human review at every stage, especially when publishing customer-facing materials. AI is a brilliant assistant, but not a final authority.The discussion evolves into deeper insights on lead generation and real-time responsiveness. Kevin adds his own tricks for applying brand tone through prompt engineering and post-processing, offering a compelling use case that blends Claude, GPTs, and content repurposing magic.Finally, the two zoom out to a broader question: How do you optimize your brand for AI-driven search and recommendations? It's an emerging discipline with massive implications, and Katie teases what's to come from leaders in B2B and digital strategy.Whether you're testing the AI waters or already building internal GPTs, Katie's thoughtful approach provides the guardrails needed to preserve quality and trust in a world of automation.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869) In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains […] The post Brand Messaging with Kerry Fennell, The Writing Barn appeared first on Business RadioX ®.

Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869) In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains […]

Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.We cover: Why trusting your business ideas sooner could be the "ticket to ease" in your marketing  How simple "monthly marketing moments" can consistently grow your email list without complex funnels  Practical ways to build trust during today's "trust recession" through genuine connection  Kim's 5-step process to unearth and leverage your authentic brand voice  Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments)  How creating a brand voice guide can save you countless hours and help delegate content creationIf you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients.Resources mentioned on the episode: Kim's free Brand Voice workbook and audio mini-series: kimkiel.com/voiceworkbook Hemingway app for analyzing your writing style  Verbatim Voice Tool for copy analysis  Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email  What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails  Connect with Kim: Instagram: @kimkiel LinkedIn: Kim Kiel

Want help planning Summer? Come to the Summer Goal Planning Workshop in the Marketing Membership!Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality.1. Warm & Nostalgic Storyteller2. Playful Best Friend3. Adventure-Loving Guide4. Calm & Minimalist5. Elevated Fine-Art Editor6. Heart-Centered Empath7. Educational Mentor8. Eco-Conscious Naturalist• Common marketing barriers include general overwhelm, time management issues, and visual content creation• Brand voice can be different from your in-person voice while still being authentic• Eight different brand voice examples include: warm storyteller, playful best friend, adventure guide, calm minimalist, elevated fine art, heart-centered empath, educational mentor, and eco-conscious naturalist• A strong brand voice helps potential clients build trust with you more quickly• Photography can be a vessel of joy even in challenging times• Marketing should focus on showcasing what you love rather than chasing algorithmsThe Summer Goal Planning Workshop is available in the membership for just $35/month - sign up now to lock in this rate as it may increase soon.

Ever feel like you're saying all the right things in your business—but it still doesn't sound like you? Michelle Warner shares a powerful realisation: the missing link wasn't a better strategy, but a clearer brand voice. After years of wrestling with traditional branding methods, she finally cracked the code with the help of Justin Blackman, discovering not just how she communicates, but why it hadn't worked before.By identifying her unique voice and setting boundaries around it—like realizing she's the “general manager,” not the coach—Michelle unlocked clarity, confidence, and a whole new way to connect with her audience. It's a reminder that sometimes the breakthrough isn't a new plan, but a better understanding of how we show up.ResourcesJustin Blackman - Brand Voice ExpertCheck out the full episode at TheMichelleWarner.com

Using AI in your business doesn't have to feel gross, generic, or like you're outsourcing your soul.In this episode, I'm sharing exactly how I trained ChatGPT to actually sound like me — quirks, word-nerd tangents, emojis and all. This is about getting authentic results from AI tools without the back-and-forth frustration, so you can create faster and stay true to your brand.If you're curious how to make AI a helpful teammate instead of a robot-y content generator, this one's for you.Hit Play Now To Hear: ✸ Why most people feel “meh” about ChatGPT's output (and how to fix that) ✸ My simple system for making AI sound so on-brand it's spooky ✸ The five brand elements your AI assistant needs to know to actually help you ✸ How this method saves me 15 hours a week without sacrificing my voice ✸ Why this isn't just helpful for AI — it's clarity gold for your brand, periodIf you want to make space for more creativity and flow in your business, without sacrificing your brand's heart and soul, this episode will show you how.

If you're investing time and money into attracting new patients but still struggling to build long-term loyalty, this episode is for you. Great dental marketing doesn't stop when a new patient books—it starts the moment they walk through the door. And no one understands that better than Victoria Porter, founder of Bitemark Media. With a background in luxury hospitality and a passion for branding, Victoria brings a fresh perspective to dental marketing—one centered around real relationships, high-quality care, and community connection. In this episode, Victoria and Dr. Len Tau dive into: Why patient retention is the most underrated growth strategy in dentistry How to align your office experience with your brand voice The key touchpoints that keep patients loyal, even between appointments Creative ways to offer value without falling into the "discount trap" How to build a loyalty program that actually works And why believing in your brand's mission is the ultimate secret weapon Whether you're opening your first practice or looking to refresh your approach, Victoria shares practical advice (and real-life examples) for creating a practice that patients want to return to—and rave about. — Key Takeaways 00:42  Introduction and Event Announcement 01:56 Meet Victoria Porter: A Dental Marketing Powerhouse 05:06 The Importance of Patient Retention 10:06 Enhancing Patient Experience and Brand Voice 15:20 Nourishing Patient Relationships Beyond the Office 23:54 Implementing Loyalty Programs in Dental Practices 29:55 Authenticity in Patient Care 31:58 Lightning Round Q&A 37:26 Conclusion and Contact Information   — Connect with Victoria Linkedin: https://www.linkedin.com/in/victoriasoleil/

Welcome to The Goode Guide, your ultimate career companion! In this episode, I'm joined by the incredibly talented Kristie Keever, a brand and marketing strategist who helped me take The Goode Guide to the next level. Kristie and I met several months ago, and through our work together, I've learned the importance of building a strong brand foundation. And trust me, I had a lot more questions than answers when I first started.In this episode, we dive deep into what brand clarity is all about and why it's crucial for anyone looking to expand their business or personal brand. We explore the behind-the-scenes work that goes into creating a brand, the foundational pillars you need to focus on, and why doing the hard work upfront pays off in the long run. Kristie shares her expertise on everything from understanding your target audience to developing your mission and vision. If you're an entrepreneur or simply someone looking to step up your career game, this episode is packed with valuable insights.Kristie explains how she helped me move beyond a vague idea to a clear, actionable brand strategy that truly feels authentic to my purpose. We also discuss the journey of discovering my target audience, refining my mission statement, and the importance of defining your brand's voice and tone. And of course, we touch on how to make all of this scalable and sustainable while staying true to your unique style.Timestamps: 00:00 - Welcome and Introduction: Meet Kristie Keever, Brand Strategist 02:45 - Kristie's Approach to Brand Clarity: A Deep Dive into the Process 05:10 - What Goes Into Building a Brand: The Four Core Pillars 10:30 - How to Find Your Target Audience: Understanding Demographics and Psychographics 15:00 - Crafting a Mission and Vision Statement that Reflects Your Authenticity 20:00 - Why Community Matters: How Kristie Helped Me Discover the Importance of Building a Supportive Network 25:00 - The Power of Brand Voice and Tone: How to Stay Consistent and Authentic 30:00 - The Transformative Process: Christy's Advice for Entrepreneurs and Women in Leadership 35:00 - Kristie's Advice for Her 25-Year-Old Self: Trust Yourself and Take ActionResources Mentioned: Christy Keever's Website Christy on Social Media: @KristieKeever The Goode Guide Website – Check out new resources, courses, and coaching offers!Thank You for Listening: If you loved this episode, please leave a 5-star review and share it with a friend, loved one, or colleague who's on their own career journey. Don't forget to subscribe to The Goode Guide podcast so you never miss a beat. Thanks for tuning in, and I'll catch you in the next one!

In this episode of Our Tech for Business podcast, Todd, the COO and CSO, and Kelsey, the graphic designer and brand strategist, delve into the effective use of AI prompting tools like Microsoft's Copilot. They share personal experiences and practical applications, including quick-start strategies, campaign briefs, business communications, and the intricacies of crafting the perfect prompt. The conversation also touches on advanced prompting techniques, the importance of brand voice, and troubleshooting common AI errors. The future of AI, including the role of agentic AI and the potential for AI agents, is also discussed. Join us for an insightful discussion on leveraging AI to enhance productivity and creativity in business.Resources: https://techcommunity.microsoft.com/blog/microsoft365copilotblog/prompt-like-a-pro-with-microsoft-copilot-in-teams/4141986 https://techcommunity.microsoft.com/blog/microsoftteamsblog/prompt-like-a-pro-8-tips-and-tricks-for-working-with-copilot-in-teams/4195028 https://techcommunity.microsoft.com/blog/microsoft_365blog/favorite-microsoft-365-copilot-prompts/4270282 https://support.microsoft.com/en-us/topic/introducing-agents-943e563d-602d-40fa-bdd1-dbc83f582466 https://support.microsoft.com/en-us/topic/learn-about-copilot-prompts-f6c3b467-f07c-4db1-ae54-ffac96184dd5 00:00 Introduction to the Podcast and Guests00:17 Creative Uses of AI in Business01:39 Effective Email Communication with AI06:02 AI's Role in Summarizing and Communication07:47 Advanced Prompting Techniques13:53 Personal and Brand Voice with AI19:20 Building an Info Base for Brand Consistency20:25 Leveraging AI for Efficient Data Management23:39 Troubleshooting AI Hallucinations27:28 Iterative Prompting Techniques35:28 Future of AI and Agentic AI40:27 Conclusion and Future Prospects

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we dive into the key strategies and innovations that drive success for Canadian businesses. In today's episode, we explore the importance of brand building and digital strategies in creating a strong business foundation.Tony Lyons, President and Chief Strategy Officer at Alphabet Creative, joins us to discuss how businesses can find their brand voice, the power of content marketing, and the exciting role of AI in the branding landscape. With Tony's vast experience in brand consulting, this episode offers valuable insights for businesses looking to elevate their brand presence.Key Highlights from This Episode:Finding Your Brand Voice: Essential steps for articulating a strong and authentic brand voice that resonates with your target audience.The Role of Content Marketing: How businesses can leverage content marketing strategies to build brand awareness and engage their audience effectively.AI in Branding: The potential and challenges of integrating AI into branding efforts, and how businesses can balance its benefits with potential risks.Alphabet's Approach to Brand Consulting: How Tony and his team at Alphabet Creative collaborate with clients to achieve their branding goals.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

Today's episode is a little different — and a little personal. I'm sharing the real story behind why I changed the name of this podcast from Feel Good Social to Human-First Founders — and what this evolution means for me, for you, and for the future of this space.We're talking about growth, alignment, shifting seasons, and how to let go of something that's meant a lot… without losing the heart of it.Hit Play Now To Hear:✸ Why Feel Good Social will always matter to me (and probably to you, too) ✸ What's been shifting in my work, voice, and vision lately ✸ How this new name reflects the values I'm bringing into my business ✸ What to expect from Human-First Founders moving forwardIf you've ever found yourself evolving and unsure how to bring your people along — this one's for you. Thanks so much for being here. I'm so excited for what's next.

Send me a text!Overcoming The ‘Connection Crisis' with Authentic Marketing feat. Alex Cattoni In this episode of Community, Kristina is joined by Alex Cattoni, founder of Copy Posse and an expert copy writer and marketer with over a decade of experience. Together they are talking about why an authentic personal brand is essential to the success of your small business. With more content being put out than ever before, busier schedules and AI, we're in a connection crisis. People want to authentically connect with you, your brand, and your mission. Maybe your marketing output isn't the problem, it's your authenticity.  If you're looking to build a brand that stands out without losing your authenticity, this episode is your next step! Connect with Alex: InstagramWebsiteYouTubeLinkedInPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Guest: Maggie van GalenWebsite: maggievangalen.comWhat we cover in this episode:Maggie's early love of storytelling and her path from journalism to authorshipHow motherhood inspired her first children's book seriesThe pivot from in-person school visits to writing copy for businessesHer ideal clients—and how she helps them speak in ways their audiences understandThe power of networking and relationship-driven marketingHer process for capturing a client's voiceGoals for 2024 and how she defines success on her own termsThe importance of continual learning and surrounding yourself with honest, uplifting peopleGiving back through her children's book sales to Canines for Disabled Kids Special Mention:15% of all book proceeds (purchased via Maggie's website) go to Canines for Disabled Kids through May 1.Key Questions(00:53) How did you end up where you are today?(05:42) Who is your ideal client?(07:17) How do you get in front of them?(09:44) When you start working with somebody, is there this commonality, a mistake or something that they have that they're not quite doing?(12:10) How is the process that you use for coffee and content writing? And I just want to say, how do you get inside the client's head? But capture your client's voice with your words.(13:48) What are some of your big goals that you want to achieve in the next year?(18:23) What is the best advice you have ever received?(20:38) What's the best advice you've ever given?(23:57) How do you make sure that your cup stay filled and that you get the help that you need in your business?(27:29) Is there anything that we haven't talked about yet that you'd like to touch on?(28:30) Where can we learn more about you and what you do?Maggie van Galenwww.maggievangalen.comIG www.instagram.com/maggievangalen/FB www.facebook.com/maggievangalenauthor/LI www.linkedin.com/in/maggievangalen/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. We discuss how to infuse these elements into your writing, whether it's for your website, social media, or emails. Get ready to discover why individualizing your copy is crucial, especially with AI. Plus, learn how the right tone and language can make your audience feel like they've found their new BFF in you!

What if I told you that the reason your copy isn't converting isn't because you need better writing—but because something deeper is off? You might have the most beautifully crafted words, but if your message isn't landing, no amount of fancy copy will fix that. That's exactly why I'm so excited for today's conversation with Ashlyn Carter—because when it comes to copy that actually works, she's the only person I trust to drive real results. Learn how she works her magic at http://www.jennakutcher.com/copywriting!  Ashlyn is the founder of Ashlyn Writes, a conversion copywriting agency for creative entrepreneurs. In today's conversation, we're unpacking why your words might not be working, the biggest messaging mistakes that could be costing you sales, and the secret behind copy that doesn't just sound good but actually sells. And if you're ready to finally crack the code on copy that converts, Ashlyn is hosting a FREE webinar called The Copy Kit Clinic: Build Your Own Crush & Convert Set of Personality-Packed Sales Copy Snippets. In it, you'll learn how to harness AI without losing your brand's unique voice, master the 3 Pillars of Brand Voice to sound like YOU while connecting with dream clients, and turn bland messaging into a conversion powerhouse. Save your seat now at http://www.jennakutcher.com/copywriting! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/ashlyn-carter-2  Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona. Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.  But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed. Read it as a blog Watch it as a video Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published. © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Send us a textIn this episode, we interview Courtney Todd, founder of Umlaut Agency, a strategy-driven branding, design, and marketing firm. With experience leading marketing for companies like Dallas Morning News and Arteriors, Courtney specializes in helping brands increase visibility and strengthen customer relationships.What you'll learn in this episode:The three key elements that define a strong brand voiceWhy consistency matters—but adaptability is just as importantHow to differentiate your brand without copying competitorsThe biggest mistakes businesses make when crafting their voiceWhy showing personality is crucial for engagement and trustTune in for expert insights on crafting an authentic and memorable brand voice!

Send us a textZack welcomes Stacey Kane, a fractional CMO for emerging and beyond brands, to discuss the importance of brand voice, guest experience, and tactical marketing strategies in the restaurant industry. With experience leading marketing efforts for multiple brands, Stacey shares how businesses can define their identity, engage guests, and use nostalgia to create memorable experiences.Zack and Stacey discuss:Why brand personality is the foundation of marketing successThe origin story approach to uncovering a restaurant's mission and visionHow multi-generational guests demand more than a one-size-fits-all experienceTactical marketing ideas that can be implemented immediatelyThe importance of leveraging existing vendor capabilitiesFolow Stacey:https://www.linkedin.com/in/staceylkane/Thanks, Stacey!

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #2 of season 5, Anna Nadeina talks with Henrik, co-founder and CEO of Neuroflash, an all-in-one AI solution that supports you from idea generation to content creation and optimization. --------------Episode's Chapters---------------- 00:00 - Founding Neuroflash 06:27 - Challenges and Growth with AI 08:39 -Neuroflash's Unique Value Proposition 12:16 - Customer Onboarding and Education 14:44 - Market Focus and Expansion 16:16 - AI Misconceptions and Best Practices 21:29 - Collaboration and Future Vision 26:48 - AI-Supported Marketing: An Introduction 29:15 - SEO vs. AI Optimization 33:27 - Growth Strategies and Sales Processes 34:41 - Reflecting on Successes and Failures 41:01 - Future of AI in Content Generation 45:46 - Personal AI Hacks and Tools Henrik - https://www.linkedin.com/in/henrik-roth/ neuroflash - https://neuroflash.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.0:04:45 - Emphasis on non-social media-centric business strategies using podcasting, email, and SEO.0:06:30 - The role of effective copywriting and niche marketing in doubling her revenue in 2023.0:08:55 - The importance of using analytics to understand client sources and tailor marketing efforts.0:11:20 - Benefits of a structured content strategy that simplifies creation and ensures consistent messaging.0:13:40 - Use of automation tools to manage social media efficiently, focusing on more substantive business tasks.0:16:05 - Comparison of immediate social media gratification versus long-term engagement through email.0:18:30 - Tips for managing email communication frequency, starting small, and scaling gradually.0:20:45 - Importance of creating a solid content foundation and using templates for consistent communications.➡️SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynesWant more? Attend Holly's virtual event Ditch The Social Drama LIVE on Wednesday March 12, 2025Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? IJoin Copy Critique Club to get more clients from your copy by clicking here!

There are so many ways to market your business, but one of the most underrated tools? Client experience copy and building a brand voice guide.Everyone talks about sales emails and conversion-driven copy, but what about the emails and messaging after someone inquires? From your inquiry forms to your follow-ups, proposals, and even your contract emails—every touchpoint is an opportunity to reinforce your brand voice and create a seamless client experience.If you've ever struggled with writing client emails that feel personal and efficient, this episode is for you! We're diving into how to craft copy that sounds like you, helps you stand out, and makes the entire client journey smoother. 

In this episode, I share the unexpected journey that transformed my business when a simple course update led to a complete messaging breakthrough. I reveal how getting crystal clear on my brand message, voice, and niche completely changed how I use ChatGPT and run my entire business.What You'll Learn:How clarifying my messaging reduced my content creation time from 7 hours to minutesThe three essential elements of powerful messaging that make ChatGPT exponentially more effectiveWhy most yoga teachers struggle to articulate their unique value (and how to fix it)Real examples of transformed messaging from my clients How clear messaging simplifies decision-making and creates consistency across all platformsKey ChatGPT Prompts You Can Use Today:Prompt #1 – For creating your initial brand message:Help me craft a clear brand message for my yoga business using this format:- Who I help: [yoga teachers who struggle with...]- How I help them: [my primary methodology]- The result they get: [specific, tangible outcomes]Make it concise, conversational, and focused on real-world benefits. Avoid spiritual or vague language. Give me 3 different versions.Prompt #2 – For checking message clarity:I'm considering this brand message: [paste your message]. Would a complete stranger immediately understand what I do and who I help? If not, how could I make it clearer without making it longer?Prompt #3 – For creating Instagram content:Using my brand message: [paste message], create 5 Instagram caption beginnings that speak directly to my ideal client's pain points and position me as their solution. Each should start with a different attention-grabbing opening. Featured Offer:Unlock Your Secret Sauce - The Ultimate Messaging Blueprint for Yoga Teachers - my brand-new mini course that gives you my proven framework for crafting your message, developing your authentic brand voice, and defining your niche – with powerful ChatGPT prompts at every step. Currently available at the special price of just $27 (80% off) at susannerieker.com/secretsauce

In this episode of Know Like Trust, I'm joined by the unapologetic, no-nonsense president of the Zero F's Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices. We dive deep into: How Erica developed her brand voice (spoiler: it didn't happen overnight) Why trying to sound like everyone else is the fastest way to be ignored The power of showing up as your full self—online and in business The one shift you need to make to stop overthinking your content Why giving away your best insights actually builds trust (not dilutes your value) If you've ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica's 30-day challenge to start showing up unapologetically. Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure

In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn't always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned.Tune in for actionable tips on crafting clear, compelling communication that enhances user experience!

Feeling like half of entrepreneurship is really just writing sales copy? You're feeling the need to create content all the time.  It's a lot—and that is not what you signed up for.As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn't sound like you, the messaging isn't quite right, and suddenly, you're back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you've had so far because that's been built on your authentic brand voice and your connection to your audience. You've spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it. What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?That's exactly what I help my clients do. And in this episode, I'll show you how to protect your brand voice while scaling your marketing. 0:03:17 Solution to maintain brand voice when outsourcing0:06:12 What to do when you've been burned by a marketer or service provider in the past0:09:45 How a marketing partner can become an extension of your brand0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to0:14:01 Benefits of having the right marketing partner➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trustHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train your AI for tone of voice, how to utilize custom GPTs, and more. This week we're learning from Melissa Reeve, the cofounder of MarketingFrontier.AI. We discuss the integration of AI in marketing, focusing on how to effectively use AI for writing and maintaining a brand's tone of voice. We explore the challenges marketers face when adopting AI, the importance of defining brand voice, and the creation of custom GPTs to enhance content generation. The conversation also touches on advanced strategies for teams, the necessity of persistence and nuance in AI usage, and resources available for marketers looking to leverage AI. Finally, we provide insights on how to gain executive buy-in for AI initiatives.TakeawaysThe shift from A-B testing to "A to infinity" testing is now possible with AI.Articulate differences in tone in your AI prompts for various platforms is key.Creating a negative word list in your AI prompts can help refine AI outputs.Custom GPTs can streamline content creation for brands.ResourcesConnect with Melissa on LinkedInConnect with Wendy on LinkedInLearn More About Marketing FrontierRelated Article: Technical Marketing in the Age of AI: 2025 Trends and RecommendationsRelated Episode: AI Strategies and Tools for Industrial MarketersRelated Episode: Differentiate Your B2B Marketing in 2025: Stand Out in an AI-Driven LandscapeRegister for the Industrial Marketing Summit

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF when it comes to finding your voice and calling in your true believers. Take off your pants and buckle up b*tches, it's about to get bumpy…  Today's episode is about to blow your MF mind. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.Want to start slaying the game?Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Did you know that Nicole went live in her community to share her secrets for finding your voice to sharpen your copy and close clients fast AF?CLICK HERE to watch the replay and start attracting ready to invest clients! For even more money-making strategies, hop on over to the Facebook group! Ready to attract unicorn clients!? Book a call with the Wonder Team!And as always, for more trouble go to Real Unicorns Don't Wear Pants!

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers, Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content. Today we discussed: [00:09] Introducing Emily McGregor [01:12] What is Comedic Content? [02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27] Comedy Communicates You Understand [05:47] How Low Budget Ads Can Compete [08:49] Developing a Brand Voice with Humor [09:57] Which Industries Can Use Comedy? [10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketing Channels? More About Jacqueline Lieberman Emily McGregor's website - https://www.penguincatcreative.com Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Unlock the secrets of AI-powered marketing with Adam Nathan, the founder and CEO of Blaze, as we explore how technology is reshaping branding and leveling the playing field for small businesses. Imagine a world where crafting on-brand content doesn't require a hefty budget or extensive resources—Adam reveals how Blaze's innovative tools, like the Brand Voice feature, make this a reality. From automating content creation to transforming your existing media into new formats, Blaze offers an engaging platform that brings efficiency and personalization to the forefront of digital marketing. Join us as we explore the game-changing potential of Blaze's user-friendly features, particularly for those without a marketing background. Discover how you can effortlessly schedule a month's worth of content, transform your YouTube videos and podcast episodes into new products, and save valuable time while maintaining your unique brand voice. This episode is packed with actionable insights and strategies for creators, freelancers, and small business owners eager to maximize their marketing efforts with AI. Dive into a world of possibilities and see how Blaze can revolutionize the way you approach content creation.Read more HERESupport the show

Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients.

Unlock the secrets to crafting a brand voice that not only resonates but also cuts through the noise of today's crowded marketplace. Ever wondered how some brands effortlessly connect with their audience and build trust? This episode of the Influencer Entrepreneur's Podcast with Jenny Melrose promises to equip you with the tools to master your brand's voice and tone. Discover how to create a consistent brand identity that reflects your unique personality, values, and mission. Learn how to maintain authenticity across all platforms and channels, enhancing your brand's credibility and fostering emotional connections with your audience.Join me as we explore the essential steps to define and develop a standout brand voice that aligns with your core values and mission. We'll discuss how to identify your target audience, analyze competitors, and seize differentiation opportunities to craft a unique voice chart and guidelines. You'll gain insights into adapting your tone for different platforms and stages of the sales funnel, ensuring a cohesive and engaging experience for your audience. Whether you're building brand awareness or strengthening customer support, aligning your voice and tone can significantly impact relationships and drive success. Embrace this opportunity to transform your brand identity and elevate your business to new heights.Read more HERE.Grab your Strategic Growth Planner.Support the show

Join Galen Bingham as he sits down with keynote speaker, business coach, and brand storyteller Christy Renee. They explore the timeless power of storytelling, how it shapes brands, and why finding your unique voice is critical for success. Christy shares her journey of overcoming challenges, living courageously, and teaching companies to connect authentically with their audiences. Tune in for insights on flow state, the art of intentional pauses, and actionable advice on creating a magnetic brand voice. Big news!

Join Galen Bingham as he welcomes Mindvalley speaker, author, and business coach Christy Renee to Whiskey, Jazz, and Leadership. Christy shares her journey from overcoming a speech impediment to becoming a captivating storyteller who has inspired audiences worldwide. They discuss the power of storytelling, the courage to pause, and how brands can harness their voice to build trust and make lasting impressions. With insights on leadership, reinvention, and the art of emotional connection, this episode is a masterclass in the transformative power of story. Big news!

Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing, I'm joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content.Mike shares actionable tips for crafting prompts that guide AI tools to create authentic, relatable content. Whether you're a small business owner or a seasoned marketer, this conversation will help you embrace AI as a tool to enhance—not replace—your creativity.In this episode, you'll learn:Why relying on generic AI outputs doesn't work: Discover how poorly crafted prompts lead to bland, unengaging content.How to season AI with your brand voice: Teach AI to write content that feels personal and aligns with your identity.Why asking the right questions improves AI results: Learn how to provide specific, detailed prompts for higher-quality outputs.The importance of balancing AI efficiency with human creativity: Avoid over-relying on AI by blending its capabilities with your unique perspective.How to future-proof your AI strategy: Stay ahead by adapting AI tools to match your evolving goals and audience needs.00:00 Introduction to Rocky Mountain Marketing00:30 The Problem with AI-Generated Content02:39 Introducing Mike Alton: AI Consultant04:17 Mike's Journey into AI09:30 The Importance of Brand Voice in AI10:40 Three Levels of Effective AI Prompting14:57 Utilizing AI Memory for Consistency21:20 Creating Custom Instructions for AI32:15 Conclusion and Final ThoughtsStop settling for generic AI content—subscribe to Rocky Mountain Marketing for strategies to craft authentic, and impactful content!Visit Mike Allton's social media pages:Website: https://www.agorapulse.comLinkedIn: https://www.linkedin.com/in/mikealltonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AIContentStrategy #AuthenticContentCreation #StopCopyPastingAI #HumanizedAI #DigitalMarketingTips #AIMarketingTools #BrandVoiceMatters #AIForMarketers #MarketingWithAI #ContentStrategy2025 #RelatableContent #SmartAIUsage #AIContentCreation #MarketingInnovation #FutureOfContent Hosted on Acast. See acast.com/privacy for more information.

Does your brand voice cut through the noise and create loyalty in a sea of sameness? For clients of today's guest, Amanda Aldinger, it absolutely does. In this episode, Emma sits down with Amanda, the founder and CEO of a leading brand messaging and voice strategy studio, to uncover the secrets to crafting a bold, memorable brand voice. Trusted by powerhouse brands like La Mer, PepsiCo, and Makeup by Mario, Amanda shares the strategies that help businesses thrive in crowded markets. Together, she and Emma explore why consistency, emotional connection, and audience responsiveness are essential for building loyalty—and confront a big challenge brands face today: the fear of being polarizing on social media. Get ready to take notes, because these insider tips are game-changers for your brand voice strategy! Listen in as Amanda explains: The three pillars of successful messaging How psychographics, not demographics, unlock audience alignment The value of reactivity in a rapidly evolving marketing landscape And much, much more!   Connect with Amanda Aldinger:  Website LinkedIn – Amanda Aldinger LinkedIn – Antonym   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Send me a text!Welcome back to Community! In this episode, Kristina is chatting with Rachel Pesso, founder of RP Creative, a branding agency known for creating custom visual brands that evoke emotion & authentic connection. Kristina met Rachel in person through an Entreprenista event and immediately was drawn to her for her wisdom and creativity.In this episode they talk about how transformative in-person events have been for building connections, launching businesses, and fostering meaningful relationships in both Rachel and Kristina's journeys.They also discuss the connection between branding and showing up with confidence online and in person. They tackle topics like why aligning your visuals with your current self boosts confidence and client attraction, and how a polished brand can connect you with ideal clients and open doors for new opportunities.Whether you are looking for advice on how to strategically invest in events or how to evoke more connection and emotion through your personal and professional brands, tune in to this awesome conversation with Rachel!Connect with Rachel and RP Creative!InstagramLinkedInTikTokWebsitePodcastSoul Aligned Brand 2-Minute QuizMentioned In Episode:At Home Co.Managing Dental Drama PodcastOwning, operating, and managing a dental practice can be difficult and sometimes...Listen on: Apple Podcasts SpotifyFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Jennifer Clark: The Voice of Humankindness, award-winning voice-over Actress. Jennifer Clark is a talented voice-over artist whose work has been featured by major brands like Walmart, Pinterest, NASA, Starbucks, and more. In this episode, Jennifer discusses her journey to becoming a voice actress, the challenges of learning to take herself seriously, and the experience of landing her first big break. Connect with Jennifer online: www.jennifersvoice.com Follow her on social media: Jennifers Voice

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.What You'll Learn:The 6 Core Principles To Grow Your Business:• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.4 Key Strategies To Position Your Business:• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.The 3 Essentials To Communicate Effectively:• Using emotion, action, and the right content type to connect with your audience and drive engagement.Why Quantity vs. Quality Doesn't Matter:• Learn why value is the real differentiator and how to deliver it consistently.How To Build Advocacy & Elevation:Turn your audience into buyers, advocates, and elevators who amplify your brand's message.Why Listen:This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!Start your New Year strong—press play and level up! Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Your brand has a voice, you just may not have identified it or honed in on it yet. In today's episode, Samantha Pollack joins us to share the value of crafting a distinct brand voice, how copywriters can help find and match your voice, and why you should integrate that voice through your messaging. Today's episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they'll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you'll learn how to love your leads and get more booked clients through an automated booking process.Listen Now >>Find it Quickly:00:25 - Meet Sam Pollock: Positioning Strategist and Copywriter01:06 - Understanding Positioning Strategy02:51 - Crafting Ethical and Empathy-Driven Copy04:28 - Voice and Personality in Copywriting05:43 - Challenges of Hiring a Copywriter08:52 - Discovering Your Brand Voice12:06 - The Role of AI in Copywriting21:49 - The Stress of Writing and Overcoming It26:42 - The Art of Revision and Publishing27:38 - Building and Evolving Business Systems28:34 - Crafting Client Experiences29:19 - The Importance of Editorial Passes33:17 - Word Count and Audience Considerations41:02 - Frameworks vs. Processes in Copywriting43:27 - Empathy-Driven CopywritingConnect with LindsayWebsite: cultofpersonality.coPodcast: cultofpersonality.com/podcastSubstack: copsoapbox.substack.comInstagram: instagram.com/cultofpersonality.co

What's your million?A million anything can be impressive—or insignificant—depending on the context.A million breaths keep us alive for a little over a month.A million stars is barely a fraction of our galaxy.Elon Musk's net worth is $400 billion which is 400 thousand millions.A million can mean everything or nothing, depending on how you look at it.For me, surpassing one million downloads felt impossible—until it wasn't.In this episode, I dive into what chasing your million really means:• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.• How what feels small today can snowball into something vast if you just keep going.The truth is, whatever your million represents—whether it's a business, a dream, or a vision—it's going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?A million downloads didn't happen because I planned it perfectly—it happened because I started. I kept going. I stayed in motion.If you're chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.What's your million?And are you willing to chase it?Press play. Let's talk about it.Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients. Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding. Connect with Emily:Servicepreneur Network The Servicepreneuer podcastChapters:01:49 Foundations for New Service-Based Business Owners04:15 Creating Your Content Pillars for Content Marketing Strategy 18:59 Documenting Your Expertise as a Servicepreneuer 24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 26:57 Leveraging Analytics for Content Creation and Content Marketing 27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 28:16 Taking Action and Embracing Your POV as a Serviceprenuer 29:16 Differentiating Yourself in the Market as a Serviceprenuer 30:51 Creating Spicy and Engaging Content as a Serviceprenuer 32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT36:32 Building Trust and Authenticity as a Service Based Business44:58 Consistency in Sales and Marketing as a Service Based Business49:47 Foundations and Marketing Strategies for Serviceprenuers51:55 Programs and Community for Servicepreneurs Wanna connect with me? DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio: @mywritehandwomanSet up a call and check out the website!

If you feel like sharing your ideas is way harder than it needs to be… Or you're not sure how to sound like you instead of some compilation of everyone else... Then this episode of Content Creation Made Easy is gonna be your new bff. First up, I'm celebrating my 250th episode!!!