Podcasts about brand voice

 | If we're talking about your private social media, you can do whatever you want! But when you're the face of your business, there's more strategy involved and you have to make decisions based on your audience. In this episode, I'm looking at 3 topics: 1.  When does it make sense to post content in an additional language?2.  7 reasons why we sometimes get in our way with this – and what we can do instead3.  3 reasons why speaking to potential clients in your additional language(s) can help with visibility and credibility. The point of this episode is to be practical. To examine what is working/what could work for us in the future, some of the reasons why there's a gap between what we want to do and what we actually do, and an encouragement to move forward if this is a direction in which you want to go.  It's not something that I find easy, so I also explain my plans and give myself some accountabaility by talking about them on the podcast.  And of course, if you are looking for support with being more visible in English, let me know using the contact form on the show notes page and we can arrange a time to discuss it. I have a number of group and individual programmes in which I accompany people on this visibility journey. Also check my website  if you'd like more details about the individual programmes.Show notes: https://englishwithkirsty.com/podcast/episode315/Home page: https://www.englishwithkirsty.com LinkedIn: https://www.linkedin.com/in/kirsty-danielle-wolf-a8478235/

The first thing that struck me about Silke was her content. I knew she was fairly new to the freelancing world, but she was getting comments and starting conversations on her posts in a way that felt real and natural. I remember commenting on one of her posts, which led to a few more comments and we also started chatting privately.I hear so many comments about people not knowing what to post, people second-guessing themselves and in the end not sharing things, or outsourcing it all to AI and hoping for the best… I wanted to have this conversation with someone who was creating content that connects people and starts meaningful conversations.I also wanted to find out why Silke chose to focus on women's health and mental health content and to explore what happens when people don't have access to information that's relevant to them in a language that they understand.We talked about: Silke's story with languages and why she decided to focus on translating content on women's health topics How it was for Silke starting out as a freelancer in the language industry and why she set up a peer group for others in the same position How having a mentor helped Silke to gain clarity and make progress – check out Valentina Alia's episode from last week Why it's important to have business-related conversations in our additional languages Where Silke gets her inspiration for LinkedIn content and what's important to her when she writes her posts Silke's advice to others who are new in the language industry. Who is Silke?My name is Silke Kogler. I love learning foreign languages and talking about physical and mental wellbeing. That's why I recently decided to combine my two passions and become a German translator specializing in women's health and mental health. By helping international wellness brands with thoughtful and authentic translations into German, I want to empower women, especially, to educate themselves on how to live a happier and healthier life. Outside of work, I love reading all kinds of books, practicing yoga, and having deep conversations. I'm also currently taking a course on holistic women's health to deepen my knowledge and offer even better services to my clients.Find out more and access the episode links here on the show notes page: https://www.englishwithkirsty.com/podcast/episode314

How do you stay in control of AI while still benefiting from everything it can do? As AI becomes more powerful, many leaders are focused on getting AI to do more work. But perhaps the better question is: How do you make AI more effective without letting it influence your thinking, your brand, or your business direction? In this episode of Grounding AI, Donna Peterson explores why leaders must remain the decision-makers while using AI as a tool to strengthen expertise, deepen customer relationships, and improve business outcomes. You'll learn why AI should enhance your knowledge rather than replace it, how to train AI around your company's goals and values, and the questions every leader should ask before using AI-generated recommendations. If you're responsible for marketing, sales, leadership, customer relationships, or business strategy, this episode offers practical guidance for maintaining control while leveraging AI effectively. In This Episode: Why AI naturally influences decisions and direction The difference between getting AI to do more and getting AI to be more effective How leaders can maintain ownership of their expertise Why your brand voice must remain stronger than AI suggestions The importance of building AI libraries and organizational knowledge Questions to ask before every AI prompt How to keep customer relationships at the center of AI adoption A simple test to determine if AI is helping or leading your business Key Takeaway Before every prompt, ask yourself: What am I trying to accomplish? Why does it matter to my audience? What action do I want people to take? Does this align with our company values and goals? The more direction you provide, the more valuable AI becomes. Connect With World Innovators // Website: www.worldinnovators.com Subscribe for weekly conversations on AI, leadership, trust-building, marketing strategy, and practical business growth. *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode of The Changemakers, Dave Corlett sits down with Justin Ballantine, Associate Creative Director of Messaging at Shaped By, to discuss a critical inflection point for high-growth B2B tech businesses, and how it affects their verbal communication.As startups grow into scale-ups, they often dilute (or even lose altogether) one of the things that customers bought into during those early days: their brand voice. Dave and Justin explore how firms navigating this stage can keep that voice strong and relevant, as they transition from a founder-led brand to a more mature market-driven one.In the process, they unpack:Voice versus tone: your voice is who you are, but your tone is how you read the roomThe "brand drift" danger: staying alert to the edges of your business where your brand identity usually starts to frayPrinciples over guidelines: how "27 pages of rules" kill creativity, and why three guiding principles are all you actually need.The human connection: how enterprise audiences are still humans who want to feel something powerful when you speak to them Don't miss this deep dive into the verbal side of branding, from a true master of the craft.Follow Justin on LinkedIn.

I discovered Valentina and her work a few months ago when I signed up to her newsletter. I was a silent reader for a while, but one of her newsletter topics resonated with me, so I sent an email … firstly because I think it's important to give people this feedback when we like their content, and secondly to ask Valentina whether she'd like to come on the podcast to talk about it!We talked about:Why Valentina decided to start her newsletter and her mentoring programme for freelance translators Why we don't have to be loud in order to find direct clients The link between imposter syndrome and marketing activities One step that you can take today to become more visible How we can focus more on value than just the services that we provide. And remember – if you're not a translator, these points about marketing and finding clients can be applied to other areas and industries too!If you're looking for direct clients at the moment, what would you say is the biggest challenge?Find out more about Valentina, her work, and how you can contact her by visiting the show notes page for our episode - htpps://www.englishwithkirsty.com/podcast/episode313

The foundation matters more than the tool   Monique Bryan's latest episode cuts through the hype: you cannot build a system that lasts without the core brand and process foundation in place first. Skip that, and even the best AI tools won't save you.In this episode: How Monique replaced a $10,000/month marketing team with a $100 system she built herself The three key parts of her system: the platform, demos, and foundational truth that make it work Why most founders overlook the foundation and why that leads to failure What it takes to have a locking-in brand voice and documented IP The five true prerequisites to create a sustainable, scalable system The math behind AI as a multiplier and why you need existing assets to grow Mentioned: Claude, the execution tool The Juicy Brand Method Superbase platform Monique's founder AI Studio link (in description) Work with Monique: Build your authoritative brand infrastructure. Ask yourself—are your foundation blocks in place? If yes, let's talk. If no, start there.  Who Knows You is hosted by Monique Bryan, brand authority strategist and built for founders, operators, and experts who are doing real work and ready to be picked for it. Take the AI Visibility Audit to find out where your positioning is breaking down and what to fix: [RUN YOUR AUDIT] Connect with Monique:Before we build, let us talk. https://moniquebryan.com/book/ - Website: moniquebryan.com LinkedIn: Monique Bryan Instagram: @moniquebryan

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me? This is the right question to ask because it means you genuinely care about authenticity.Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don't want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don't have to. When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice.What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can't tell if I wrote it or you did!In this episode, we answer the three questions that matter most:How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message.WHAT YOU'LL DISCOVER IN THIS EPISODEHow conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!) Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voiceLET'S WORK TOGETHER: https://www.megankachigan.com/dfyCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Justin Blackman is the Founder of Brand Voice Academy, which helps businesses define, document, and apply a distinct brand voice across their messaging. He is a messaging strategist who helps brands move beyond generic, forgettable copy and create bold, personality-driven communication that resonates with their audience. Drawing from his experience with brands such as Red Bull, 5-hour ENERGY, and IHG Hotels & Resorts, Justin developed a process for analyzing vocabulary, tone, cadence, and writing patterns to make brand voice more consistent and scalable across writers and AI tools. In this episode… In a world where AI can generate polished copy in seconds, sounding "good" is no longer enough. The harder question is how do you make your brand sound unmistakably like you? According to Justin Blackman, a messaging strategist known for helping brands sharpen their voice, the answer starts with documenting the patterns that make your communication distinct. He explains that voice is not just intuition; it can be broken down through vocabulary, tone, cadence, and even mathematical patterns, a process he calls "brand ventriloquism." When brands understand those patterns, they can create messaging that feels consistent, human, and harder to copy in an AI-saturated world. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Justin Blackman, Founder of Brand Voice Academy, to discuss building a bold brand voice in the AI age. They explore why generic copy blends in, explain how to measure and mirror brand voice, and illustrate how AI can become a stronger writing partner. Justin also shares advice on finding the edge that makes your work different on purpose.

Feeling ready and being ready aren't the same! One of them can be influenced by a whole host of unrelated factors and the other one is based on facts. One depends on your mood, how much you want to listen to imposter syndrome today, or whether your old friends procrastination or perfectionism are knocking on your door. The other one is far more something that you can control.Taking the next step in any journey can be a bit scary because we're venturing into the unknown.But my question for you today is … is there something that you've been putting off doing, either in your business or personal life, because you don't yet “feel ready”? Is there anything you can do, or anyone who could help with that – to get from where you are to where you want to be?And of course, if it has something to do with actively using your English in spontaneous conversations, let's chat! I may be the person who can help you to move forward!You can find out more about what I offer here: https://www.englishwithkirsty.com

Lindsay Denninger is an award-winning writer, editorial director, celebrity interviewer, two-time Jeopardy! contestant, and storyteller who magically turned a love for nostalgic pop culture into a job. She's worked with brands like Kate Spade New York, Ann Taylor, UNIQLO, and Amazon, and she's currently the Copy Director at SPANX. She lives on Long Island with her family.In this episode, Suzy West chats with Lindsay about navigating a winding career between freelance and full-time roles. Lindsay shares how she builds brand voice, the story behind her Gossip Girl book, and advice on taking creative risks while trusting your own taste.

#898 Want to sound like yourself and sell like a pro? In this episode, host Kirsten Tyrrel dives deep with brand voice expert Justin Blackman to explore how to write copy that converts without losing your authenticity. Justin shares why good copy in the wrong voice can tank trust, how to quantify brand voice using tone, vocabulary, and cadence, and why your personal brand should be a curated net, not your emotional gross. From the difference between transparency and translucency to navigating oversharing culture, this episode is packed with real talk, actionable insights, and permission to draw your own line in the sand when building a personal brand that scales — without selling out! (Original Air Date - 9/5/25) What we discuss with Justin: + Good copy in wrong voice fails + Brand voice = tone, vocab, cadence + Personal brand vs. private life + Translucency over transparency + "Trifecta of nothingness" in branding + Story spine for brand narrative + Scaling voice across a team + Avoiding oversharing fatigue + Defining what not to share + Brand is authentic, not total Thank you, Justin! Check out Justin Blackman at ⁠JustinBlackman.com⁠. Get the free ⁠Founder Feelings Wheel⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jadwiga is my final guest from the group of language professionals who agreed to share how they combine their love of animals, in Jadwiga's case horses, with a career in languages. You'll find out in the episode why Jadwiga wasn't able to join us for episode 300, but it was great to catch up with her this month to find out more about her … and her animals of course!We talked about : “Jadwiga's story and how she connected her career in translation with her love of horses The types of horse-related content that Jadwiga works on and what she most enjoys How Jadwiga keeps her equestrian industry knowledge up-to-date How we can be proactive in terms of identifying new opportunities and approaching potential clients in fields that interest us I particularly liked Jadwiga's take on the last point in terms of being open to identifying potential clients in the spaces where we already are and with the contacts that we already have. Sometimes you just need to have the courage to present yourself and explore those potential partnerships and collaborations.Find out more on the show notes page - https://www.englishwithkirsty.com/episode310

Should a good copywriter make you rich?If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?"This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue. In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.This is for you if you've wondered:Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metricsFREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

I've been following Cátia's blog for a while now – since the time when I first started meeting more Portuguese people and eventually decided to learn Portuguese myself. Recently I decided to find out more about her work, her blog, and why she decided to write it. So, this is that conversation! If you want to know about Portugal – places, traditions, customs, and other interesting facts – head on over to the blog. If you're learning a language other than Portuguese, stick around for the language tips – most of them can be applied to any language! We talked about: 

In this episode of the Modern Direct Seller Podcast, we're joined by Laura Kendrick of Cheeky Copy to talk about what actually makes copy connect, and why leading with personality beats buttoned-up professionalism every time. Laura shares her philosophy on writing copy that speaks directly to the reader, breaks down the three elements every piece of conversion copy needs, and gets real about how to use AI as a tool without losing your voice in the process. Whether you've been avoiding the blank page or quietly wondering if blogging still matters, this one is packed with perspective you can actually use.Make sure to grab Laura's free resource, Cheeky Buttons, a guide to writing better call-to-action button copy. For a free-writing and idea generation tool Laura swears by, check out 750words.com. And if you're a direct seller ready to get off replicated pages and build a brand that's actually yours, get started with Oh My Hi today.Time-Based Notes:1:04 - Rapid Fire Questions6:24 - The Personality-First Copywriting Philosophy9:00 - Bringing It to Life: Strategy, Brand Voice & Personality in One Email12:28 - Where to Start15:07 - Three Elements Every Piece of Conversion Copy Needs20:34 - Writing Resistance, Academic Backgrounds & Breaking the Rules22:55 - AI and Copywriting30:04 - Free-Writing First31:45 - Blogging, SEO & the Long GameShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode286

Send us Fan MailA cartoon brain doesn't sound like a serious business strategy, yet it brought me $44,600 in coaching clients i 2026 alone and it started with nothing more glamorous than me scrolling on the sofa. I'm breaking down how I took a viral AI trend, found the white space in my niche, and turned a playful “edutainment” format into a repeatable content series that built real authority, real community, and real sales.We get tactical about what made the carousel work: the pattern interrupt that stops the scroll, the first-person “brain voice” that creates emotional intimacy and curiosity, and why one sentence per slide beats big paragraphs for a cold audience. I also share the behind-the-scenes process of making AI-generated visuals fit a cohesive brand aesthetic using ChatGPT for brainstorming and prompt refinement, plus the mindset piece most creators miss: speed to posting beats perfection, and discomfort is often the doorway to the next level of visibility.Then we connect virality to conversion. Going viral isn't the finish line, it's the top of your funnel. I walk you through the exact conversion touch points that turn wide-net content into qualified leads: a clear caption, a pinned comment, simple credibility markers, and a DM trigger word that moves the right people into a call and into your offer. If you're a coach, creator, or service provider trying to build a sustainable audience and a client-getting content system, you'll leave with a blueprint you can adapt to your own voice and niche. Come find me on Instagram @minniecourtneycoach and DM me the word “brain” so I can point you to your next step.Work With MinnieI'm Minnie Courtney. I built a multi-six-figure coaching business at 22, generated 200M+ views across niches, and have spent the last year helping intelligent, spiritual women build personal brand coaching businesses that actually blow up.This is about building the strategy, the content system, and the personal brand that makes you impossible to ignore, helps heaps of people and gets you consistently highly paid.If you are an ambitious woman who is done figuring this out alone, my The Paid Coach Immersion is where we build it together. Fast, strategic, and built around the standard you actually want to be held to.Apply to work with Minnie here: Click Here To ApplyMore free strategy:Instagram: https://www.instagram.com/minniecourtneycoach/TikTok: https://www.tiktok.com/@minniecourtneycoachYouTube: https://www.youtube.com/@MinnieCourtneyCoachIf this episode gave you something real, please leave a quick review to help another woman who needs to hear it. The right episode at the right moment changes everything. Help her find it!...

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #171! Laryssa and Liz dig into one of the most common struggles they see with jewelry brands — writing copy that actually sounds like you. Whether it's your website, emails or Instagram captions, the words you use are a huge part of your brand, and when they feel off, customers notice. In today's episode, Laryssa and Liz cover: Why finding your brand voice is harder than it sounds The most common copy mistakes jewelry brands make (and how to avoid them) Whether to write as "I" or "we" — and why it matters more than you think How to use content pillars so you're never staring at a blank page again Why you're probably not salesy enough (yes, really) How to know when your copy is actually working In the bonus segment for Insiders only, Laryssa and Liz share real brand copy examples and a simple exercise to help you find and document your brand voice. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

You may remember Katharina from last year when we did an episode on the importance of networking. If you missed it, you can check back to episode 294.Today we're talking about self-care. It's something we hear about a lot, but often it can feel like an afterthought or a nice-to-have-if-we-weren't-so-busy. But especially for those of us with one-person-businesses, self-care is essential. And of course, as this is a language podcast, we also talk about how our additional languages can be part of our mindfulness activities and help us to focus on what's happening here and now … and not in all the other times and places where our mind likes to wander.We talked about

In this engaging episode, I sit down with Shanté Cofield, physical therapist and entrepreneur, for an engaging conversation on building a meaningful career in the fitness and coaching space.   Together, we share insights from our journeys as seasoned fitness entrepreneurs—what it takes to grow a personal brand, show up authentically, and create impact through online coaching, especially when supporting pregnant and postpartum athletes.   We dive into Shanté's transition from traditional physical therapy into the online space, and how leaning into curiosity, clarity, and consistency helped shape her business. A big part of this conversation centers around messaging—how to communicate your expertise in a way that actually connects and builds trust.   We also talk about niching down, owning your voice, and the importance of showing up before you feel fully "ready." At the end of the day, this episode is about taking action, trusting your perspective, and building something that reflects who you are and who you're here to serve.   Connect with Shanté: Website: themovementmaestro.com Instagram: @themovementmaestro Podcast: https://themovementmaestro.com/type/audio/   Want to better support pregnant and postpartum athletes? Join the waitlist for the Pregnancy & Postpartum Athleticism Coaching Certification Course and be the first to know when doors open

Sometimes it takes courage to get yourself out there and approach new potential clients. A lot of it can be done alone with nobody watching. You can research the companies, make a shortlist, and plan what you're going to write to them. That's safe enough! But if you want people to trust you enough to make you part of their teams and their workflows, there's a reasonable chance that they'll want  to talk with you and find out who's behind the email or LinkedIn message. Especially now, when people are often outsourcing parts of the lead generation process and initial message writing to AI... Potential clients want to know who you are, what you're offering, and more importantly - how you will add value to them.And unlike your previous experience with agencies, who'll often have someone available who speaks your language, these conversations may need to be in a different one - either because it's the client's first language or because you'll need a bridge language in which you can both communicate.These calls can be prepared to some extent - but there's also the spontanaity factor because it's a conversation between real people. And sometimes trusting yourself enough to go with that is harder than all of the preparation tasks!If you're preparing for these calls in English, it's a topic that comes up in both my one-to-one mentoring programme and my reactivate your spoken English group programme for freelance translators. If it's in French or German, I can put you in touch with others who offer similar services for those languages.Check the show notes page to find out how you can contact me to discuss what you need and how I can help, or to get the link for the LinkedIn event that I mentioned: https://www.englishwithkirsty.com/podcast/episode307

Most experts don't realize their website is speaking a completely different language than their potential clients are searching for.

Many leaders are embracing AI to create content faster, but a common concern keeps coming up: “Is this still our voice?” In this episode, Donna Peterson addresses a growing issue in the market, content that feels generic, overly polished, and disconnected from the brand behind it. She shares a practical approach to using AI as a tool for guidance, not replacement, so your messaging remains grounded, consistent, and authentic. If you want to scale content without sounding like everyone else, this episode gives you a clear path forward. What You'll Learn: Why AI-generated content often feels generic and how it impacts brand perception The risk of losing your voice when relying too heavily on AI How to train AI tools to reflect your communication style A simple framework to ensure consistency across all messaging Why AI should be treated as a collaborative tool, not a final output Key Takeaways: AI should support your thinking, not replace your voice Your brand voice is a competitive advantage — protect it The quality of AI output depends entirely on the quality of your input Consistency in tone builds trust over time Actionable Steps: Upload real content into AI tools Use past emails, transcripts, or videos to help AI understand how you naturally communicate. Create a personal or brand profile document Define your tone, style, audience, and messaging principles so AI can follow clear guidelines. Ask AI: “What do you know about me?” Refine and correct the response to improve how the system represents you. Always review and edit output. Ensure every piece of content sounds like you before it goes out. Who This Episode Is For: B2B leaders using AI for content and marketing Teams trying to scale messaging without losing authenticity Organizations focused on building trust through communication If maintaining your voice while scaling content is a priority, this episode gives you a simple system to start implementing immediately. Listen to the full episode to apply it within your team. *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

In this episode, Minter Dial welcomes AI creative technologist and community builder Rebecca Rowntree, whose journey bridges advertising, technology, and the world of creative collaboration. Rebecca Rowntree shares her experiences founding Get Shit Done, a thriving WhatsApp-based creative community, and explains how her background as a bilingual creative director informs her approach to culture-driven campaigns for leading brands like Nike, PlayStation, and Kellogg's. The conversation unfolds into Rebecca Rowntree's work with AI assistants, revealing practical ways for individuals and businesses to build proprietary tools that reflect their personality, values, and empathy. She highlights the importance of human-centered prompting in AI, demystifies memory and context in large language models, and champions diversity in the tech space—especially the crucial need for women's voices in shaping the future of AI. Minter Dial and Rebecca Rowntree also explore the ethical complexities of emotionally resonant advertising, why balancing creativity and technology matters, and how the intimacy of platforms like WhatsApp enables authentic connection and support in an overwhelming digital landscape. Listeners learn how curiosity, empathy, and even anger can fuel meaningful action—both in business and life. Whether you're a marketer grappling with AI integration, a founder searching for the right community, or simply curious about how technology can become more human, this episode offers real-world advice and plenty of inspiration. Tune in as Minter Dial and Rebecca Rowntree dissect the promise and pitfalls of AI, creativity, and cultural connection in today's fast-moving world.

AI is changing copywriting—but not in the way most people think. In this episode, John Jantsch talks with Jon Benson about how AI copywriting tools can strengthen persuasion, improve brand voice alignment, and help marketers test hundreds of campaign variations faster than ever before. They explore the legacy of the video sales letter (VSL), the risks of generic AI-generated content, and why ethical persuasion still matters in modern marketing strategy. Learn how to use AI for copywriting effectively while keeping your message human, authentic, and conversion-focused. Today we discussed: 00:00 VSL Origins and Health Story 05:53 Why VSLs Still Work Today 08:31 AI and the Importance of your Voice 12:12 AI and the Human Element 14:30 Scaling AI Copy the Right Way 16:01 AI Guardrails and Brand Voice 17:40 Common AI Copy Mistakes Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Leveraging Marketing Strategies + Brand Voice = Customers (Backed by the Conversion Funnel)

Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making meaningful investments. The gap between enthusiasm and execution is costing teams momentum. She breaks down research conducted with The Atlantic, surveying 425 global marketing leaders. The findings expose why teams are stuck in experimentation mode, what top performers do differently, and why soft skills matter more than prompt engineering. We explore evidence-based creativity, the rise of the full-stack marketer, and simple personalization strategies that actually move the needle - including the geo-tagging change that increased event attendance by 51% and the Lorem Ipsum homepage trick that drove 250% more engagement. If you're tired of tools that promise speed but deliver sameness, this episode is your blueprint for moving from workslop to real strategy.   Chapters: 00:00 The Volume Trap: More Content Doesn't Equal Better Content 01:27 The Optimism-Execution Gap: Why CMOs Aren't Investing 10:05 AI Slop: When You Recognize Your Own ChatGPT Output 13:04 The Homepage Login Discovery 15:50 Why Simple Geo-Tagging Works 18:34 The Lorem Ipsum Homepage Experiment 19:29 Ruggable's Cat People vs. Dog People Strategy 28:00 The NASCAR Slide That Almost Went Wrong 31:17 Hiring Full Stack Marketers: Soft Skills Over Hard Skills 43:00 Course Correction Year: Two Pieces of Homework ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stop letting your brand message fade into the background! Your book is a goldmine of authority, but without a clear brand identity, that value remains untapped. In this dynamic training, Tracy Hazzard reveals how to use AI quickly and simply to transform your author insights into a wealth of engaging brand assets. Learn to position yourself as the go-to expert in your field by creating a consistent, high-impact presence that boosts your discoverability and expands your network. Discover:Professional Brand Repurposing: Extract maximum value from your book's core themes to create a year's worth of brand-aligned content.Strategic Authority Building: Leverage brand identity to establish yourself as an industry leader through consistent messaging.Automated Brand Intelligence: See how AI tools can automate the heavy lift of brand definition, saving you time and ensuring professional clarity. Unlock the full potential of your expertise. Join Tracy Hazzard and learn how to use AI Content Brand Identity to captivate more readers and solidify your place as a leading voice in your genre.https://us02web.zoom.us/meeting/register/l5pR0j1ITdyj6txvelfwGA More About Your Mentor - Tracy Hazzard:Tracy Hazzard, Co-Founder of Podetize, is a leading authority in podcasting and media. With a wealth of experience from over 4,000 interviews featured in top publications like BuzzFeed and Inc. Magazine, Tracy is a sought-after mentor, speaker, and contributing writer. As Director of Applied AI for Podetize, Tracy provides unique insights into the intersection of technology, marketing, and media. With a talent for pinpointing the "bingeable factor"—the crucial element that drives audience engagement, loyalty, and sales—she offers authors a fresh perspective on creating compelling content and brand visibility.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

For generations, we've been fed a lie: that real artists starve, that creatives are bad at business, that making good money means you're selling out. I call this the createriarchy, and I am done letting it have power over you, over me, or over the next generation of creative entrepreneurs.In this episode, I'm breaking down exactly why this war is happening, how AI is reshaping the creative landscape, and most importantly, what it means for the founder who's ready to lean into their human-first brand and win.Because here's what I know: AI cannot manufacture your creativity. It cannot replicate your voice, your founder lore, your unique point of view. And the creatives who understand this right now are going to be leap years ahead of everyone else.We also dig into the 4V Founder Frequency, why consistency is not about volume but identity, and how the Wealthy Creative Society is a completely new model of coaching designed to move you every single day.In this episode, you'll learn:00:00 What true wealth really means for a creative entrepreneur02:15 Welcome and the war on creative people04:30 What the createriarchy is and where it comes from08:43 Tara Silverberg, the Clay Pot, and why buyers always want the artist12:50 Why AI makes human connection more valuable, not less18:36 The one thing AI cannot outsource: your creative genius21:00 The algorithm economy, comparison trap, and consistency problem25:10 The 4V Founder Frequency breakdown27:20 What the Wealthy Creative Society is and how it worksHere are the resources mentioned in the show:Join The Wealthy Creative Society (formerly The Launchpad)Desire AI (For Jewelry Designers)OBSESSED 21-Day Sales ChallengeStory Selling Workshop, New York CityAre you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews  InstagramFollow Flourish & Thrive Facebook

There are three questions every human being is asking: Do you see me? Do you hear me? And do I matter?  When the voice you're putting out into the world doesn't actually sound like you — when it's been sanded down into something professional and polished and unrecognizable — those three questions go unanswered for the very people you are trying to reach. In this episode, I sit down with Patricia Viscount — brand voice strategist, former Canadian Army Public Affairs Officer with NATO tours in Bosnia and Kosovo, and Communication Specialist in the international energy sector — to talk about why so many coaches and consultants perform a version of professionalism that has nothing to do with who they actually are, and what it looks like to finally stop. You are going to love Patricia's story. There were several points in our conversation where my mouth was just open. This woman has been through things most people haven't. She has seen things most people haven't seen. And what she does now — helping entrepreneurs uncover the genuine voice that was already there — makes complete sense when you hear where she's been. This conversation is also going to remind you of how abundant your life is. And how much we all owe to the people who stand up and use their voices every day, inspiring the rest of us to do the same.   WHAT YOU'LL LEARN Why coaches and consultants perform a "professional" version of themselves in writing — and how to stop Why confidence is borrowable — and how to use someone else's belief in you as a bridge to your own Why ready is a decision, not a feeling — and what that means for every move you're afraid to make What a brand voice guide actually looks like and how it removes you as the bottleneck in your own content How Patricia went from 15 years in the Canadian Army to building a business around helping entrepreneurs find their genuine voice   SPECIAL GIFT FROM PATRICIA Take Patricia's free Brand Voice Quiz to discover your brand voice personality: https://www.tryinteract.com/share/quiz/61f1aa1322fd240018d65068 CONNECT WITH PATRICIA Website: https://www.patriciaviscount.com LinkedIn: https://www.linkedin.com/in/patricia-viscount/ Instagram: https://www.instagram.com/patricia_viscount_comms/   ABOUT PATRICIA  Before starting her business, Patricia had a 15-year career as a Public Affairs Officer in the Canadian Army, with NATO tours in Bosnia and Kosovo. This was followed by a diverse career as a Communication Specialist in the international energy sector, where she continued to herd all the cats. She helps coaching and consulting businesses refine their brand voice and messaging, and streamline their content — website, sales pages, and email marketing — so they can grow and attract aligned, premium clients with ease. READY TO BUILD YOUR CONFIDENCE? Book a free 15-min call with Sarah to talk about where you are in your business and see if working together feels right. Schedule here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781   FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom   LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources   CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton   ABOUT SARAH WALTON Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies.   RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 283: How to Find Your Signature Talk with Speaking Coach Jen Oliver — https://sarahwalton.com/tedx-speaker-coach/ Episode 309: How One Woman Entrepreneur Built Confidence by Showing Up Where She Didn't Belong with Sarai Martinez — https://sarahwalton.com/women-entrepreneurs-building-confidence-episode-309/ Episode 231: Finding Your Purpose After Hitting Rock Bottom with Jacki Semerau Tait — https://sarahwalton.com/rock-bottom-to-success/   LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial.)  

What is the new gold standard for optimizing Amazon listings in 2026 for keywords and Amazon AI like Rufus? Discover how to do in seconds what used to take hours. What does it take to build a high-performing Amazon listing in 2026? In this episode, Bradley Sutton breaks down the new gold standard for listing optimization and explains why sellers can no longer rely on keyword stuffing or traditional SEO alone. Today's best listings need to balance keyword indexing, conversion-focused copy, and AI-ready content that works for tools like Amazon Rufus.   Bradley walks through the full listing optimization process using a real product example, showing how sellers can pull keyword intelligence from multiple sources like Cerebro, historical keyword trends, Amazon's Search Query Performance, and Amazon Brand Analytics. He explains why this layered approach gives Amazon sellers a much more complete view of what actually drives visibility and sales. For Helium 10 users, the biggest breakthrough is that the new Listing Builder can now combine this process into an 8-in-1 keyword research workflow, turning what used to take hours into something that can be done in seconds.   The episode also highlights how Helium 10's Listing Builder goes beyond keyword collection. With new AI features, sellers can analyze product images, customize brand voice, use competitor ASINs for style inspiration, prioritize must-win keywords, and generate listings designed for both Amazon search and AI-assisted shopping. Bradley and Andrew also show how Rufus optimization helps sellers answer shopper questions directly inside the listing, including use cases and objections that may never appear in standard keyword research.   If you sell on Amazon and use Helium 10, this episode is a must-watch. It shows how to create listings that are built for the real online shopping environment of 2026, where success means ranking in search, converting shoppers, and giving Amazon AI the context it needs to help close the sale. In episode 504 of the AM/PM Podcast, Bradley and Andrew discuss: 00:00 – Introduction 01:20 – Why Listing Optimization Must Balance SEO and AI 05:02 – Using Xray & Cerebro to Find Core Competitor Keywords 09:23 – Why You Must Exclude Variations in Keyword Research 10:18 – Using Historical Keyword Data to Find Past Winners 12:05 – Search Query Performance and the Keywords That Actually Drove Sales 15:18 – Using Brand Analytics to Validate Competitor Converting Keywords 17:45 – Helium 10 Listing Builder's 8-in-1 Keyword Research Workflow 24:02 – Why Modern Listings Need SEO, GEO, and Rufus Optimization 32:53 – AI Image Analysis, Brand Voice, and 10-Bullet Listing Strategy 37:36 – Enhance With Rufus: Answering Shopper Questions Inside Your Listing 40:00 – Generating the Listing and Prioritizing Top Keywords Automatically 44:18 – Why Rufus Optimization Matters for Conversion in 2026

In this episode of the You Can Call Me “Bossy" podcast. I sit down with the dynamic and inspiring Luna Battalia, a leadership mentor and founder of Karoo Creative, a full service brand studio. Together, we dive deep into embracing what it means to be "too much" and turning it into a superpower, especially as women leaders navigate bold identities. Luna shares her journey from growing up with a powerhouse role model to building her business, guiding women to own their authentic voices and powerful presences in both corporate and entrepreneurial spaces. This episode is packed with actionable insights about finding radical responsibility, cultivating authentic leadership, and building a brand that truly represents your unique gifts. Whether you're an entrepreneur, a woman in corporate craving "more," or simply ready to step into your next level identity, this conversation will empower you to take up space unapologetically, create genuine connections, and magnetize the right opportunities and people into your orbit. Key Takeaways: Aligning with those who celebrate authentic power and accepting others' triggers as their own growth opportunity. Supporting women transitioning from corporate to entrepreneurship. Stop doubting what you already know is true about your potential and gifts. Key Timestamps [2:00] – Leadership Mentor and Brand Creator [11:33] – Confidently Taking Up Space [16:51] – Navigating Alignment and Communication [23:07] – Building a Soulful Brand [29:51] – Defining Leadership and Value Proposition [37:35] – Shared Humanity Through Art Episode Quote "It is a very attractive thing for a woman to confidently take up space unapologetically without want, without trying, without force, without trying to manipulate the space.” - Luna Battalia Episode Resources Personal Instagram: @Lunabattalia Brand Instagram: @carucreative Official Website: Lunaloveleadership.com If you enjoyed this episode and are excited for more, please be sure to SUBSCRIBE and write a review to help build momentum and support the show (5-stars would be AWESOME!)_____________________________________________ JOIN US IN - THE CLUB - An annual membership where high-achieving women come together to unapologetically OWN THEIR “BOSSY” in order to rise to the top, make massive impact, and not burn out while doing it. Join TODAY to get access to all past workshop replays and past group coaching calls - always incredible takeaways and AHA moments from reviewing these sessions! Grab your spot in THE CLUB today by CLICKING HERE! _____________________________________________ LET'S FREAKING GO! GRAB THIS FREE DOWNLOAD: GRAB 100 FREE JOURNAL PROMPTS TO OWN YOUR BOSSY BY CLICKING HERE LET'S CONNECT: Follow me on Instagram, LinkedIn, TikTok, or join my STAND IN YOUR POWER FACEBOOK GROUP Grab a signed copy of my bestselling book STAND IN YOUR POWER HEREWatch my TEDx Talk “The Wisdom of Your Ancestors Should Be Ignored” HERE

When founders say they “just need a website,” that's almost never the real issue.In this episode, I walk you through a real copywriting case study of a Family Birth & Education Center whose website stalled for over a year…until strategic messaging leadership moved it from incomplete to scalable in under 30 days.We talk about:• Why DIY copy stalls• How to delegate without losing your voice• The real reason founders become marketing bottlenecks• What strategic website copywriting actually looks like• How to build a website that reduces manual communication➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriting-case-study-website-stalled-to-scalable FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you've ever thought:“If I email more, people will unsubscribe.”“Three emails a week sounds like too much.”“I don't want to annoy my list.”This episode will challenge some assumptions in the most refreshing way. We're following up with one of our most downloaded guest episodes ever and we're going deeper.Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she's refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.In This Episode, We Talk About:What's changed (and what hasn't) in Holly's 3–5 email per week rhythmHow to make high-frequency emailing feel personal and still increase open ratesWhat she's doubling down on (instead of expanding to more platforms)What a “micro-partnership” actually looks like (and why it's more powerful than chasing more opportunities)The shift from dopamine-driven visibility to data-driven growthWhere her traffic and clients are really coming from (hint: not social media)Resources & Links Mentioned:Listen to Holly's first episode: How Owning Her Brand Voice Doubled Her RevenueJoin Holly's 3-Day Anti-Social Reset Get Holly's free Ditch the Social Drama workshop➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from. Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

What if AI didn't replace your creativity—but amplified it?In this episode of Content Amplified, Ben sits down with Mandy Arola, Director of Marketing at Nashville Software School, to unpack a question every marketer is wrestling with: How do you use AI without sacrificing authenticity?Mandy has spent over 15 years in marketing—from the music industry to tech education—and she's learned one simple rule: always start with a real story. AI can help you scale, refine, and repurpose. But connection? That begins with something human.Together, they explore how to build a content engine powered by AI while keeping your brand voice intact, your standards high, and your audience at the center.If you've ever worried that AI might dilute your message, this conversation will reframe how you think about it—and give you a practical path forward.What you'll learn in this episode:Why authentic content always starts with real customer storiesHow to turn one podcast into blogs, social posts, and short-form clips using AIThe practical way to train a custom GPT on your brand voice (without getting technical)How to use AI as a collaborative editor—not a replacement writerWhat to do when AI output misses the markHow to measure connection beyond clicks, shares, and impressionsWhen it's better to delay content than publish something mediocreHow to balance consistency with quality on a content calendarWhy sometimes the smartest marketing move is to stay quietAbout Mandy ArolaMandy Arola is the Director of Marketing at Nashville Software School, where she leads strategy and execution across content marketing, brand messaging, and community engagement.With over 15 years of experience, Mandy began her career in the music industry, spending a decade working alongside marketing teams before transitioning into the technology education space. At Nashville Software School, she has built and executed content strategies both as a team leader and as a solo marketer—proving that strong strategy and thoughtful execution matter more than team size.She specializes in creating story-driven marketing that connects online and resonates offline. Her work bridges AI-powered efficiency with deeply human storytelling.Connect with Mandy:Mandy's LinkedIn ProfileNashville Software SchoolText us what you think about this episode!

Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous with her behind-the-scenes in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.In This Episode, We Cover:The social media optional strategy that continues to fuel Holly's revenue growthHow consistent messaging builds trust (and makes selling easier)The 3-email-per-week structure that nurtures without feeling overwhelming (or annoying)The mindset shift that makes email marketing feel energizing (and why it's better than the immediate gratification of the social media dopamine hit)Simple email formulas that creates consistency and trust.This Episode Is For You If:You feel pressure to constantly post on social mediaYou're showing up consistently but not seeing conversionsYou ghost your email list until launch timeYou want a repeatable system that fits your lifeYou crave visibility without burnout➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynesResources & Links Mentioned:Join Holly's 3-Day Anti-Social Reset Get Holly's free Ditch the Social Drama workshopRelated episodes:The Smart Way to Build Trust Through Email Marketing https://www.megankachigan.com/smart-way-build-trust-email-marketingHow to Use ManyChat to Grow Your Email List https://www.megankachigan.com/grow-your-email-list-manychat3 Tips To Create Content Consistently Without Burnout https://www.megankachigan.com/create-content-consistently-without-burnout*Note: These show notes may contain affiliate links, which means that I may make a small commission if you purchase. I only affiliate for people and programs that I genuinely believe in and have seen results from. Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

"AI is a fantastic refiner of information, but it's got to be you bringing in that foundational idea.”Wes Towers Top Five Tips To Protect Your Brand Voice When Using AI 1.  Start with your ideas; use AI to tidy2. Name the shadow, claim your stance3. Build a Brand Voice OS4. Human final cut, always5. Evolve in short loops (continuous improvement) TIME STAMP SUMMARY01:41  Not to overly rely on Ai for generation, rather for refining06:35 Clarify what you stand for14:20  The message is the key18:50  Refining in small increments Where to find Wes?Website                       https://uplift360.com.au/ LinkedIn                      https://www.linkedin.com/in/westowers  Wes Towers Bio Wes Towers is a brand and website strategist at Uplift 360 who helps trades and construction firms attract ideal clients and get found through his Search Everywhere Optimisation process. His approach is human-first. You bring the ideas, stories and stance, and use AI to organise and polish without diluting your voice. The goal is to humanise your brand online with clear positioning, consistent tone and proof-led content that shows up where clients look; your website, Google Business Profile, socials and AI-driven answers.Wes shares step-by-step tips to tighten your message, strengthen case studies and project galleries, and refine enquiry paths so the right people feel confident to reach out. Clients value the blend of human insight and useful automation that keeps their brand voice intact while making content easier to produce and maintain. 

Copywriter-turned-AI search expert Ema Fulga reveals how brands can dominate ChatGPT, Perplexity, and Google AI results without sounding like generic AI slop—and why 60% of searches now end without a single click.Ema is the founder of decipher., a UK and UAE-based AI search optimization agency helping brands appear in AI-powered searches. With 8+ years as a freelance copywriter working with Publicis, NTT Data, and the World Intellectual Property Organization, she pivoted early to Answer Engine Optimization (AEO) when she recognized the seismic shift happening in search behavior. Based in Italy and operating across UK and UAE markets (where 58% of people use ChatGPT or Gemini—higher than most developed countries), Ema bridges the gap between creative storytelling and machine-readable content.She explains:◼️ Why 60% of searches now end without a click—and how to win visibility in the zero-click era◼️ The brutal truth about AI-generated content: why most of it is "garbage" and how to stand out◼️ How to bake your brand voice into AI systems so they cite YOU instead of generic competitors◼️ The simple technique for training ChatGPT on your personal stories, tone, and writing style◼️ Why structured data and schema markup are the "secret handshake" with AI retrieval systems◼️ How to optimize blog content so AI engines pull YOUR answers (not your competitors')◼️ The biggest mistake small businesses make when writing for AI search◼️ Why AI isn't killing creativity—it's actually making you think harder and smarter◼️ The counterintuitive reason answering specific questions beats generic "pillar content"◼️ How decipher. got clients appearing in AI search results in just 4 months◼️ Why the UAE's 58% AI adoption rate makes it the perfect testing ground for AEO strategies◼️ The future of copywriting: why human nuance and storytelling will become MORE valuable, not less[00:00] – Intro[02:15] – From affiliate marketing to copywriting to AI search optimization[07:30] – The "aha moment" that sparked decipher. and the AEO pivot[12:45] – Why 60% of searches never click and what that means for your brand[18:20] – How to train AI on your brand voice (the personal context strategy)[24:10] – The schema markup and structured data frameworks that make AI cite you[29:35] – Writing blog content that shows up in ChatGPT and Perplexity[35:50] – Why AI isn't outsourcing your brain (it's extending it)[41:20] – The UAE market insights and what high-adoption countries reveal about AEO[46:15] – Final insights & where to connect with EmaConnect with Ema:Website: decipher.agencyLinkedIn: linkedin.com/in/ema-fulga-decipherEmail: ema@decipher.agencySubscribe to Drop The Mic for weekly insights on AI, marketing strategies, and business growth frameworks that actually workDone for you marketing: Merged MediaLearn more about Jason Hunt

It's story time! I'm a language trainer and mentor. I work with others to help them on their language journeys with English. But I'm also a learner with three languages at different stages of fluency. And that's really good because I also have the perspective of a learner. Not all of my clients have the same challenges as me – though many do! My solutions won't work for everyone! But there are things that I can share from my experiences of improving my language skills that will probably resonate with some of my listeners too.In this episode, I'm talking about an experience from my Portuguese class. My Portuguese level isn't at the same level as the English of mmost of my clients, but we're not talking about language level today. We're talking about the choices that we make when we don't feel sure. Sometimes they are choices to protect us and make us feel safe, but they can also dilute our message.My task was to describe three of my services in English and then to talk about the same three services in Portuguese. This is what happened and the feedback I received when we compared them. I'm not talking about aspects of the language, so you don't need to understand Portuguese to listen to this episode.Has anything similar happened to you? Are there occasions when you play it safe with your additional languages? What could the consequences of that be? The first step to fixing something that isn't serving us is recognising the patern or behaviour in the first place!And, as we were talking about my mentoring service, where we look at how you communicate, how you communicate in English, and how you can use your English voice to be more authentic and impactful, you can find all the details here: https://englishwithkirsty.com/discover-your-voice-in-english/Also, you can connect with me on LinkedIn here - https://www.linkedin.com/in/kirsty-danielle-wolf-a8478235/

The world is chaotic and people are tired. And when people are tired, they stop rewarding “safe.” They reward clear. In this Black History Month Series episode, I'm joined by Kristina Hall and we're talking about the problem too many Black business owners won't admit out loud: your business isn't stuck because you aren't working hard. It's stuck because your message is weak. If you're posting consistently, seeing other creators pop off, and sitting there thinking “do I need to be more controversial?” you're not crazy. But let's separate truth from coping: the algorithm doesn't “hate” you. The message just isn't landing. And in 2026, with AI making everybody sound the same, blending in is a death sentence.We get into the line between being bold and being messy. Bold is standing on what you believe and being able to back it up. Messy is rage-baiting for attention, copying hot takes, and building a brand that collapses the second a real client walks through the door.Kristina drops a clean framework we build in real time: Stand. Say. Sell. Stand on your business. Say it in plain English. Then sell your service like you're not ashamed to get paid. We also break down a real client example (Pilates School SF) where one bold, clear message brought in the right audience, globally.And we close with a Black History Month question that gets real fast: what Black history means when you're biracial, light-skinned, and still connected to the roots, the pride, and the pain.Watch the full episode on YouTube: https://youtu.be/8_Z3bf7EVEYAs always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

Welcome back to the Clarity to CEO podcast! I'm your host, Philippa Channer — and this week we're kicking off a powerful new series on one of the most overlooked tools in your business: your brand voice. If your content doesn't quite sound like you, or if you're not sure how to consistently connect with your audience, this episode is the foundation. We're breaking down what brand voice really is, why it's essential for building trust, and how to start discovering or refining your own voice as a CEO. ⏱️ Timestamps: (00:00) Welcome & Series Overview (01:00) What Brand Voice Actually Is (03:00) Why It Matters for CEOs, Not Just Creators (05:00) 3 Core Elements of Brand Voice (07:00) The Cost of Copying Someone Else's Voice (08:00) How to Discover or Strengthen Your Voice (09:00) Final Thoughts & Encouragement ✨ Want to clarify your message and get focused with your marketing? Join the Strategic Marketing Canvas Workshop — free access in the show notes. https://strategicmarketingmastermind.com/event  Next week: How to Make Your Content Sound Like You — don't miss it.

AI isn't just a tool. It's a leadership decision.In today's episode of the She Built It® Podcast, Melanie Barr breaks down how founders and executive leaders can use AI without sacrificing brand voice, positioning, or trust. This episode reframes AI from a trend to a support system and offers a clear leadership framework for using it wisely. Melanie shares why speed without standards leads to brand drift, what AI should support and what it should never lead, and how to protect the clarity and credibility that make a brand feel premium. This is a must-listen for leaders scaling serious businesses who want leverage without losing what makes their brand distinct.Connect with Melanie:Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

A clear brand identity doesn't just shape messaging—it drives real-world results. In this episode, Julie Parsons, Co-Founder and Managing Director of District Marketing Group, shares how thoughtful brand strategy and early trade show planning create more engaging, memorable experiences.Register for PACK EXPO East today!

Have you ever felt like your content just doesn't capture the full brilliance of what you do — no matter how many templates, formulas or "proven" scripts you've tried? In this episode of The Cashflow Keys Series, Victoria reveals how your Communication Key, found in your Human Design holds the secret to your most natural and profitable expression. You'll discover how to ditch the ick of forced marketing and align your authentic energy with your true voice — so your message resonates deeply and your audience is magnetically drawn to you. Discover how your innate communication archetype shapes your influence, impact, and income — without ever needing to sound like anyone but yourself. ✨ In this episode you'll learn: What your Communication Key is and where to find it in your Human Design Why alignment in your voice creates effortless influence (and sales) How Oprah's archetype as "The Innovative Oracle" offers clues to your own brand expression The first step to crafting messaging that converts through energetic resonance, not scripts

Sponsors:◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account◦ Marvin Windows and Doors◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Alyssa Abbott:◦ https://oliveandvinesocials.com◦ https://www.instagram.com/oliveandvinesocials/Connect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube 

If you've ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help.Today we're digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts. I'm giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you've already joined, or you're Unicorn-curious and trying to figure out if this is for you. Inside this episode, we break down:✨ 1. The Live Roasting Calls (AKA: Power Audits)Yes… I said roasting.✨ 2. Messaging Co-Creation Calls✨ 3. Bite-Sized Trainings (Twice a Month)✨ 4. 10% Off All 1:1 Services

In this episode of the Agency Rocket Show, Host Liz Hunt is flying without Chelsea (who is off doing casual things like HAVING A BABY) and is joined by DayCloud's own marketing coordinator and resident wordsmith, Keaton Haines. Together they break down what copywriting actually is, how website copy differs from “regular” writing, and why your site shouldn't read like an HR handbook. They walk through DayCloud's full website copy process—from discovery and brand voice, to wireframes, UX-minded content strategy, and collaboration between design and copy—and talk honestly about common mistakes businesses make when they DIY their words. You'll hear how empathy and embodiment drive good copy, how to think about SEO without turning your site into keyword soup, and why “integrity, honesty, professionalism” is not a brand personality. If you've ever wondered how agencies actually write websites (or what a ghostwriter does for a brand), this one's for you.

Send us a textStill explaining your business to ChatGPT like it's a temp with amnesia? You're wasting 12 weeks a year—and I'm about to help you win them back.In this tactical Tuesday workshop, Dawn Andrews unveils the three custom GPTs every founder needs to reclaim their time, sharpen their strategy, and scale like a CEO. You'll learn exactly how to build your first AI teammate—your Decision-Maker GPT—in under 10 minutes. If you're tired of re-explaining your business and craving AI that actually gets you, this episode is your gateway to clarity and efficiency.Join the Insider Email Community at hellodawn.live/insider to get access to exclusive GPT Build Days, training templates, and advanced workflows that actually sound like YOU.Key Takeaways:The top 3 custom GPTs that act like AI employees: Decision-Maker, Brand Voice, and Team DelegatorReal-world examples of how founders are saving 10+ hours a week using custom GPTsStep-by-step walkthrough for building your first GPT inside ChatGPT (no tech overwhelm)How to iterate and refine your GPT over time for better decisions, better content, and better delegationThe mindset shift that separates AI amateurs from AI-powered CEOsResources & Links:Join the Insider Email CommunityRelated Episodes:098 | The AI Content System That Sounds Like You (In 10 Minutes) — builds on the “Brand's voice as system” idea. 072 | How Female Founders Delegate Like a CEO Before They Burn Out — ties into the “Team Delegator” angle. 079 | Your Attachment to the Founder Struggle is expensive — relevant mindset + systems framework episode.Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

In this episode, Paul explains how leaders can discover and define their authentic brand voice using simple, actionable steps — no expensive branding agency required. Learn how to build consistency, trust, and influence through your communication style.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTreeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer's role from first concept to final piece, how event branding elevates the entire day, and why collaboration and emotional investment are key. Mikyla shares how she partners with planners and creatives to deliver refined, meaningful experiences that go far beyond paper. They talk about pricing with purpose, the magic of meticulous detail, balancing artistry and business, and why "done" can be better than "perfect" in practical creative work. Check out Mikyla's podcast here: [https://cultive.inkandpressco.com/podcast](https://cultive.inkandpressco.com/podcast) Check out her course with promo code JOHNBUNN20 here: [https://cultive.inkandpressco.com/](https://cultive.inkandpressco.com/) Follow her on Instagram here: [https://www.instagram.com/inkandpressco/](https://www.instagram.com/inkandpressco/) Visit her website here: [https://inkandpressco.com/](https://inkandpressco.com )  

If most companies are using the same AI systems, how can they stand out and get ahead? And as agentic AI becomes table stakes, what do enterprises need to keep in mind to make AI work? And how can we even trust an AI-powered workplace when most people can't even explain the basics of AI? We're learning from the experts. Accenture's Mary Hamilton joins the Everyday AI show to talk about building trust in an autonomous workplace, how we can prepare for the future of work, and four emerging AI trends you can't miss. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI-Powered Autonomy Shaping Future WorkGenerative AI's Impact on Business TransformationAccenture Technology Vision 2025 OverviewKey Trends: Autonomy and Enterprise AI AdoptionHuman Capability Expansion via AI ToolsTrust, Explainability, and Responsible AI PracticesAgentic AI Models and Productivity ShiftsContinuous Learning Loops in Workplace AIAI-Powered Robotics and Multimodal IntegrationPersonalization and Brand Voice with AI AgentsTimestamps:00:00 "AI's Impact on Business Autonomy"03:33 Accenture's Global Consultancy Overview09:48 Technology as a Game-Changing Partner12:16 Reinventing Responsible Tech Use14:31 Building Trust Through AI Interactions18:17 Building Trust in Enterprise Data23:20 Embracing AI: Active Learning Loop26:24 "Embracing Efficiency with AI Agents"Keywords:AI powered autonomy, generative AI, large language models, future of work, automation, business transformation, Accenture, innovation centers, strategic visioning, co-creation, ecosystem partners, digital core, technology consultancy, technology reinvention, enterprise AI adoption, operational efficiency, Technology Vision 2025, AI trends, human-like capabilities, language barrier, technology acceleration, digital agents, digital transformation, customer interaction, trust in AI, responsible AI, data platform, knowledge graphs, AI-driven robotics, warehouse automation, personalization at scale, brand voice in AI, digital twin, agentic models, observability, traceability, explainability, continuous learning loop, employee upskilling, generative AI productivity, change management, value-driven outcomes, super agents, utility agents, orchestrator agents, AI partner, human agency, AI collaboration, AI model accuracy, enSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner