Podcasts about brand voice

Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you've ever thought:“If I email more, people will unsubscribe.”“Three emails a week sounds like too much.”“I don't want to annoy my list.”This episode will challenge some assumptions in the most refreshing way. We're following up with one of our most downloaded guest episodes ever and we're going deeper.Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she's refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.In This Episode, We Talk About:What's changed (and what hasn't) in Holly's 3–5 email per week rhythmHow to make high-frequency emailing feel personal and still increase open ratesWhat she's doubling down on (instead of expanding to more platforms)What a “micro-partnership” actually looks like (and why it's more powerful than chasing more opportunities)The shift from dopamine-driven visibility to data-driven growthWhere her traffic and clients are really coming from (hint: not social media)Resources & Links Mentioned:Listen to Holly's first episode: How Owning Her Brand Voice Doubled Her RevenueJoin Holly's 3-Day Anti-Social Reset Get Holly's free Ditch the Social Drama workshop➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from. Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

What if AI didn't replace your creativity—but amplified it?In this episode of Content Amplified, Ben sits down with Mandy Arola, Director of Marketing at Nashville Software School, to unpack a question every marketer is wrestling with: How do you use AI without sacrificing authenticity?Mandy has spent over 15 years in marketing—from the music industry to tech education—and she's learned one simple rule: always start with a real story. AI can help you scale, refine, and repurpose. But connection? That begins with something human.Together, they explore how to build a content engine powered by AI while keeping your brand voice intact, your standards high, and your audience at the center.If you've ever worried that AI might dilute your message, this conversation will reframe how you think about it—and give you a practical path forward.What you'll learn in this episode:Why authentic content always starts with real customer storiesHow to turn one podcast into blogs, social posts, and short-form clips using AIThe practical way to train a custom GPT on your brand voice (without getting technical)How to use AI as a collaborative editor—not a replacement writerWhat to do when AI output misses the markHow to measure connection beyond clicks, shares, and impressionsWhen it's better to delay content than publish something mediocreHow to balance consistency with quality on a content calendarWhy sometimes the smartest marketing move is to stay quietAbout Mandy ArolaMandy Arola is the Director of Marketing at Nashville Software School, where she leads strategy and execution across content marketing, brand messaging, and community engagement.With over 15 years of experience, Mandy began her career in the music industry, spending a decade working alongside marketing teams before transitioning into the technology education space. At Nashville Software School, she has built and executed content strategies both as a team leader and as a solo marketer—proving that strong strategy and thoughtful execution matter more than team size.She specializes in creating story-driven marketing that connects online and resonates offline. Her work bridges AI-powered efficiency with deeply human storytelling.Connect with Mandy:Mandy's LinkedIn ProfileNashville Software SchoolText us what you think about this episode!

Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous with her behind-the-scenes in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.In This Episode, We Cover:The social media optional strategy that continues to fuel Holly's revenue growthHow consistent messaging builds trust (and makes selling easier)The 3-email-per-week structure that nurtures without feeling overwhelming (or annoying)The mindset shift that makes email marketing feel energizing (and why it's better than the immediate gratification of the social media dopamine hit)Simple email formulas that creates consistency and trust.This Episode Is For You If:You feel pressure to constantly post on social mediaYou're showing up consistently but not seeing conversionsYou ghost your email list until launch timeYou want a repeatable system that fits your lifeYou crave visibility without burnout➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynesResources & Links Mentioned:Join Holly's 3-Day Anti-Social Reset Get Holly's free Ditch the Social Drama workshopRelated episodes:The Smart Way to Build Trust Through Email Marketing https://www.megankachigan.com/smart-way-build-trust-email-marketingHow to Use ManyChat to Grow Your Email List https://www.megankachigan.com/grow-your-email-list-manychat3 Tips To Create Content Consistently Without Burnout https://www.megankachigan.com/create-content-consistently-without-burnout*Note: These show notes may contain affiliate links, which means that I may make a small commission if you purchase. I only affiliate for people and programs that I genuinely believe in and have seen results from. Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

"AI is a fantastic refiner of information, but it's got to be you bringing in that foundational idea.”Wes Towers Top Five Tips To Protect Your Brand Voice When Using AI 1.  Start with your ideas; use AI to tidy2. Name the shadow, claim your stance3. Build a Brand Voice OS4. Human final cut, always5. Evolve in short loops (continuous improvement) TIME STAMP SUMMARY01:41  Not to overly rely on Ai for generation, rather for refining06:35 Clarify what you stand for14:20  The message is the key18:50  Refining in small increments Where to find Wes?Website                       https://uplift360.com.au/ LinkedIn                      https://www.linkedin.com/in/westowers  Wes Towers Bio Wes Towers is a brand and website strategist at Uplift 360 who helps trades and construction firms attract ideal clients and get found through his Search Everywhere Optimisation process. His approach is human-first. You bring the ideas, stories and stance, and use AI to organise and polish without diluting your voice. The goal is to humanise your brand online with clear positioning, consistent tone and proof-led content that shows up where clients look; your website, Google Business Profile, socials and AI-driven answers.Wes shares step-by-step tips to tighten your message, strengthen case studies and project galleries, and refine enquiry paths so the right people feel confident to reach out. Clients value the blend of human insight and useful automation that keeps their brand voice intact while making content easier to produce and maintain. 

Copywriter-turned-AI search expert Ema Fulga reveals how brands can dominate ChatGPT, Perplexity, and Google AI results without sounding like generic AI slop—and why 60% of searches now end without a single click.Ema is the founder of decipher., a UK and UAE-based AI search optimization agency helping brands appear in AI-powered searches. With 8+ years as a freelance copywriter working with Publicis, NTT Data, and the World Intellectual Property Organization, she pivoted early to Answer Engine Optimization (AEO) when she recognized the seismic shift happening in search behavior. Based in Italy and operating across UK and UAE markets (where 58% of people use ChatGPT or Gemini—higher than most developed countries), Ema bridges the gap between creative storytelling and machine-readable content.She explains:◼️ Why 60% of searches now end without a click—and how to win visibility in the zero-click era◼️ The brutal truth about AI-generated content: why most of it is "garbage" and how to stand out◼️ How to bake your brand voice into AI systems so they cite YOU instead of generic competitors◼️ The simple technique for training ChatGPT on your personal stories, tone, and writing style◼️ Why structured data and schema markup are the "secret handshake" with AI retrieval systems◼️ How to optimize blog content so AI engines pull YOUR answers (not your competitors')◼️ The biggest mistake small businesses make when writing for AI search◼️ Why AI isn't killing creativity—it's actually making you think harder and smarter◼️ The counterintuitive reason answering specific questions beats generic "pillar content"◼️ How decipher. got clients appearing in AI search results in just 4 months◼️ Why the UAE's 58% AI adoption rate makes it the perfect testing ground for AEO strategies◼️ The future of copywriting: why human nuance and storytelling will become MORE valuable, not less[00:00] – Intro[02:15] – From affiliate marketing to copywriting to AI search optimization[07:30] – The "aha moment" that sparked decipher. and the AEO pivot[12:45] – Why 60% of searches never click and what that means for your brand[18:20] – How to train AI on your brand voice (the personal context strategy)[24:10] – The schema markup and structured data frameworks that make AI cite you[29:35] – Writing blog content that shows up in ChatGPT and Perplexity[35:50] – Why AI isn't outsourcing your brain (it's extending it)[41:20] – The UAE market insights and what high-adoption countries reveal about AEO[46:15] – Final insights & where to connect with EmaConnect with Ema:Website: decipher.agencyLinkedIn: linkedin.com/in/ema-fulga-decipherEmail: ema@decipher.agencySubscribe to Drop The Mic for weekly insights on AI, marketing strategies, and business growth frameworks that actually workDone for you marketing: Merged MediaLearn more about Jason Hunt

It's story time! I'm a language trainer and mentor. I work with others to help them on their language journeys with English. But I'm also a learner with three languages at different stages of fluency. And that's really good because I also have the perspective of a learner. Not all of my clients have the same challenges as me – though many do! My solutions won't work for everyone! But there are things that I can share from my experiences of improving my language skills that will probably resonate with some of my listeners too.In this episode, I'm talking about an experience from my Portuguese class. My Portuguese level isn't at the same level as the English of mmost of my clients, but we're not talking about language level today. We're talking about the choices that we make when we don't feel sure. Sometimes they are choices to protect us and make us feel safe, but they can also dilute our message.My task was to describe three of my services in English and then to talk about the same three services in Portuguese. This is what happened and the feedback I received when we compared them. I'm not talking about aspects of the language, so you don't need to understand Portuguese to listen to this episode.Has anything similar happened to you? Are there occasions when you play it safe with your additional languages? What could the consequences of that be? The first step to fixing something that isn't serving us is recognising the patern or behaviour in the first place!And, as we were talking about my mentoring service, where we look at how you communicate, how you communicate in English, and how you can use your English voice to be more authentic and impactful, you can find all the details here: https://englishwithkirsty.com/discover-your-voice-in-english/Also, you can connect with me on LinkedIn here - https://www.linkedin.com/in/kirsty-danielle-wolf-a8478235/

The world is chaotic and people are tired. And when people are tired, they stop rewarding “safe.” They reward clear. In this Black History Month Series episode, I'm joined by Kristina Hall and we're talking about the problem too many Black business owners won't admit out loud: your business isn't stuck because you aren't working hard. It's stuck because your message is weak. If you're posting consistently, seeing other creators pop off, and sitting there thinking “do I need to be more controversial?” you're not crazy. But let's separate truth from coping: the algorithm doesn't “hate” you. The message just isn't landing. And in 2026, with AI making everybody sound the same, blending in is a death sentence.We get into the line between being bold and being messy. Bold is standing on what you believe and being able to back it up. Messy is rage-baiting for attention, copying hot takes, and building a brand that collapses the second a real client walks through the door.Kristina drops a clean framework we build in real time: Stand. Say. Sell. Stand on your business. Say it in plain English. Then sell your service like you're not ashamed to get paid. We also break down a real client example (Pilates School SF) where one bold, clear message brought in the right audience, globally.And we close with a Black History Month question that gets real fast: what Black history means when you're biracial, light-skinned, and still connected to the roots, the pride, and the pain.Watch the full episode on YouTube: https://youtu.be/8_Z3bf7EVEYAs always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

Welcome back to the Clarity to CEO podcast! I'm your host, Philippa Channer — and this week we're kicking off a powerful new series on one of the most overlooked tools in your business: your brand voice. If your content doesn't quite sound like you, or if you're not sure how to consistently connect with your audience, this episode is the foundation. We're breaking down what brand voice really is, why it's essential for building trust, and how to start discovering or refining your own voice as a CEO. ⏱️ Timestamps: (00:00) Welcome & Series Overview (01:00) What Brand Voice Actually Is (03:00) Why It Matters for CEOs, Not Just Creators (05:00) 3 Core Elements of Brand Voice (07:00) The Cost of Copying Someone Else's Voice (08:00) How to Discover or Strengthen Your Voice (09:00) Final Thoughts & Encouragement ✨ Want to clarify your message and get focused with your marketing? Join the Strategic Marketing Canvas Workshop — free access in the show notes. https://strategicmarketingmastermind.com/event  Next week: How to Make Your Content Sound Like You — don't miss it.

Dans ce 146 ème épisode du podcast DigitalFeeling, je vous partage les clés pour créer un contenu différenciant pour votre marketing.Stratégie de contenu IA 2025 : ce que nous apprennent les chiffres de l'industrieLes budgets de content marketing explosent, mais l'efficacité stagne pour beaucoup. Dans un monde saturé par les contenus générés par l'IA, comment se démarquer ? L'analyse des dernières statistiques Semrush révèle une transition majeure : nous quittons l'ère du volume pour entrer dans celle de l'ultra-pertinence.Pourquoi la "Qualité IA" est votre seul avantage concurrentiel L'IA générative a abaissé le coût de production à presque zéro, créant un bruit numérique sans précédent. Selon l'étude, la qualité du contenu reste le levier de performance principal pour plus de la moitié des marketeurs.Le piège : Utiliser l'IA pour faire "plus de la même chose".La solution : Utiliser l'IA pour l'idéation et l'analyse de données, tout en réservant la plume finale à l'expertise humaine (critère EEAT).L'IA, moteur de la recherche sémantique et du SEO technique Les entreprises qui réussissent ne se contentent pas de produire des textes. Elles exploitent l'intelligence artificielle pour :Identifier les opportunités de mots-clés à faible concurrence.Optimiser le maillage interne de manière automatisée.Analyser l'intention de recherche en profondeur.Vidéo et Podcast : les formats "IA-Proof" ? La vidéo courte et le format audio continuent de dominer les tendances d'engagement. Ces formats exigent une authenticité et une présence physique que l'IA ne peut encore que partiellement imiter. C'est ici que se bâtit la confiance utilisateur en 2025.FAQ Stratégie de contenu IAFaut-il arrêter de produire des articles de blog à cause de l'IA ? Non, mais il faut produire des articles plus longs, plus experts et mieux structurés que ce qu'une IA produirait seule.Quel est le plus gros risque de l'IA en marketing ? La perte de tonalité de marque (Brand Voice) et l'homogénéisation des conseils.Comment mesurer le ROI d'un contenu IA ? En regardant au-delà du trafic : concentrez-vous sur le temps passé sur la page et le taux de conversion.

AI isn't just a tool. It's a leadership decision.In today's episode of the She Built It® Podcast, Melanie Barr breaks down how founders and executive leaders can use AI without sacrificing brand voice, positioning, or trust. This episode reframes AI from a trend to a support system and offers a clear leadership framework for using it wisely. Melanie shares why speed without standards leads to brand drift, what AI should support and what it should never lead, and how to protect the clarity and credibility that make a brand feel premium. This is a must-listen for leaders scaling serious businesses who want leverage without losing what makes their brand distinct.Connect with Melanie:Work with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

In this episode of Future Fuzz, Vince Quinn chats with Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners (GAP), about the importance of aligning message and medium in B2B marketing. Jocelyn shares how to craft purposeful, authentic content that resonates with the right audience at the right time. From establishing a consistent brand voice to selecting the best channels for distribution, Jocelyn breaks down the nuances of content strategy in the age of AI-generated noise.Guest BioJocelyn Sexton is the Vice President of Marketing at Growth Acceleration Partners (GAP), a consulting and technology services firm specializing in software engineering, data science, AI, and nearshore outsourcing. With a journalism background and a lifelong passion for storytelling, Jocelyn brings a human-centric approach to B2B content marketing. At GAP, she leads content and communication strategies that connect deeply with technical audiences, ensuring clarity, authenticity, and consistency across platforms. She's an advocate for form-fitting function in marketing and believes great content must be intentional, engaging, and aligned with business goals.TakeawaysA strong brand voice should be consistent but adaptable across platforms.Content must be purpose-driven: educational, inspirational, or actionable.Messaging should align with audience needs and where they are in the buying journey.AI content can't replace thoughtfulness—authenticity and point of view matter more than ever.Test new ideas quietly with pilots before scaling (bullets before cannonballs).Your website should be SEO-optimized and not gimmicky—it's your digital storefront.Each platform (LinkedIn, email, video, podcast, etc.) requires different messaging strategies.Chapters00:00 Welcome & Introduction to Jocelyn Sexton 01:00 Jocelyn's Role at Growth Acceleration Partners 02:30 Early Challenges with GAP's Messaging 04:00 Jocelyn's Content Philosophy & Strategy 05:15 Why Targeting is Crucial in B2B Content 07:00 The Power of Brand Voice and Storytelling 09:15 Matching the Message to the Medium 12:00 LinkedIn vs. Website vs. Email vs. Video 15:00 Why Video Must Be Visual—And Inclusive 17:30 Podcasting Mistakes: Overlooking Audio-Only Audiences 18:45 Creating Inclusive, Intentional Content 19:50 How to Connect with Jocelyn and GAPLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Jocelyn Sexton on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Vince Quinn on LinkedIn Hashtags#ContentMarketing #B2BMarketing #BrandVoice #DigitalMarketing #Storytelling #MarketingStrategy #GrowthMarketing #MarketingLeadership #FutureFuzz #AuthenticMarketing #AIContent #MarketingTips #MarketingPodcasts #JocelynSexton #GrowthAccelerationPartners

A clear brand identity doesn't just shape messaging—it drives real-world results. In this episode, Julie Parsons, Co-Founder and Managing Director of District Marketing Group, shares how thoughtful brand strategy and early trade show planning create more engaging, memorable experiences.Register for PACK EXPO East today!

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #2 of season 6, Anna Nadeina talks with Frank Lämmer, co-founder of fortrabbit, a managed, Platform as a Service (PaaS) cloud hosting provider specifically for PHP developers.----------- Episode's Chapters -----------0:05 — Introduction and Background1:37 — From Graffiti Artist to Tech Entrepreneur3:03 — Starting fortrabbit and Early Days5:49 — Developer-Focused Product Strategy8:00 — Brand Voice and Marketing Approach10:54 — Co-Founder Struggles and Departures14:11 — Market Challenges and Competition23:47 — Hiring Strategy and Team Building25:20 — Remote Work and International Hiring36:20 — Bootstrap vs VC Funding Philosophy44:59 — Lifestyle Entrepreneurship and Future PlansFrank - https://www.linkedin.com/in/franklaemmer/fortrabbit - https://www.fortrabbit.com/

Diese Folge wird u.a. unterstützt vom OMT Summit. Jetzt mitmachen und ein Premium-Ticket im Wert von 499 Euro gewinnen: https://www.omt.de/seopresso-gewinnspiel/In dieser Aufzeichnung von der SEOKOMM 2025 spricht Björn Darko mit David Konitzny (Kosch-Klink Performance) über KI-Workflows, Automatisierung im SEO und Content-Marketing. David erklärt, wie Teams mithilfe von KI-APIs und No-Code/Low-Code-Setups repetitive Aufgaben (vor allem datengetriebene SEO-Arbeit) deutlich beschleunigen – ohne dass jede:r “klassisch programmieren” können muss.Kern der Episode: Automatisierung ist ein Effizienz-Hebel, aber sie ersetzt nicht die Expert:innen-Entscheidung. Besonders wichtig sind saubere Prozessvisualisierung, Dokumentation, modulare Prompt-/Workflow-Bausteine, sowie Interfaces, die auch neue Teammitglieder sofort nutzen können. Beim Content gilt: KI kann Drafts und Vorarbeit liefern (David nennt ~40% Automatisierung), aber Storyline, Tonalität, Emotion und Conversion-Denken bleiben (noch) klar menschliche Aufgaben.TakeawaysAutomatisiere Klick-Arbeit: Alles, was du täglich wiederholst, Daten zieht und zusammenführt, ist ein Top-Kandidat. Entscheidungen bleiben menschlich: Tools können 500 Redirects auswerfen – aber ob sie “falsch” sind, entscheidet Kontext & Erfahrung. Prozessvisualisierung ist der harte, aber wichtigste Schritt: Ohne jeden einzelnen Schritt zu dokumentieren, wird Automatisierung schnell “Chaos mit Output”. Baue modulare Bausteine: Pro Aufgabe ein Prompt/Modul – nicht alles in einen Monster-Prompt stopfen. Gutes Interface > “geiler Code”: Damit Tools skalieren, müssen Menschen sie bedienen können, ohne den Unterbau zu verstehen. Brand Voice braucht Dokumentation: Tonalität, Formate, Einsatzkontexte (Social vs. Plattform vs. Kampagne) müssen sauber beschrieben sein. Content: Draft automatisieren, Qualität menschlich: KI hilft gegen das “weiße Blatt”, aber Emotion/Story/Formatwahl bleibt Handwerk. Rankings ≠ Erfolg: KI-Content kann Sichtbarkeit bringen – ob er konvertiert, hängt stark am menschlichen Feinschliff & den richtigen Brand-Daten. Startpunkt: Recherche & Datenauswertung (z. B. GSC/GA-Insights, SERP-Vergleiche, Clusterbildung). Warnung für Teams: Erst Grundlagen “manuell” lernen – sonst verlierst du langfristig die Fähigkeit, Systeme zu beurteilen, wenn sie falsch laufen.Kapitelmarken (Spotify Chapters)00:00:00 – Sponsor/Intro: OMT Summit & Gewinnspiel00:01:15 – Begrüßung & Kontext: Live von der SEO 202500:02:33 – David: Werdegang & “Rising Star” im SEO/AI-Thema00:06:50 – Warum KI-Automatisierung jetzt wie “Navi statt Landkarte” ist00:08:10 – Content & Menschlichkeit: Was KI (noch) nicht kann00:09:05 – Job-Angst vs. Realität: Effizienz als Wettbewerbsvorteil00:12:20 – Automatisierbar vs. nicht automatisierbar: Davids Checkliste00:15:30 – Prozessvisualisierung & Dokumentation: der wichtigste Engpass00:17:05 – Tool-Adoption im Team: Interface, Feedback, “Loading-Signale”00:19:20 – Prompt-Bibliotheken & Brand Voice: modular bauen, sauber dokumentieren00:27:05 – Der End-to-End Workflow: Cluster → SERPs → Outline → Links → Publishing00:35:50 – Breakpoints für Menschen: Outline/Storyline/Formatwahl & Qualitätssicherung00:42:30 – KI-Content: Rankings vs. Conversion (was ist “besser”?)00:44:05 – Wo anfangen? Recherche automatisieren & Umsetzung in Teams00:46:05 – Schlussgedanke: Erst verstehen, dann automatisieren

Have you ever felt like your content just doesn't capture the full brilliance of what you do — no matter how many templates, formulas or "proven" scripts you've tried? In this episode of The Cashflow Keys Series, Victoria reveals how your Communication Key, found in your Human Design holds the secret to your most natural and profitable expression. You'll discover how to ditch the ick of forced marketing and align your authentic energy with your true voice — so your message resonates deeply and your audience is magnetically drawn to you. Discover how your innate communication archetype shapes your influence, impact, and income — without ever needing to sound like anyone but yourself. ✨ In this episode you'll learn: What your Communication Key is and where to find it in your Human Design Why alignment in your voice creates effortless influence (and sales) How Oprah's archetype as "The Innovative Oracle" offers clues to your own brand expression The first step to crafting messaging that converts through energetic resonance, not scripts

Sponsors:◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account◦ Marvin Windows and Doors◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Alyssa Abbott:◦ https://oliveandvinesocials.com◦ https://www.instagram.com/oliveandvinesocials/Connect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube 

If you've ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help.Today we're digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts. I'm giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you've already joined, or you're Unicorn-curious and trying to figure out if this is for you. Inside this episode, we break down:✨ 1. The Live Roasting Calls (AKA: Power Audits)Yes… I said roasting.✨ 2. Messaging Co-Creation Calls✨ 3. Bite-Sized Trainings (Twice a Month)✨ 4. 10% Off All 1:1 Services

In this episode of the Agency Rocket Show, Host Liz Hunt is flying without Chelsea (who is off doing casual things like HAVING A BABY) and is joined by DayCloud's own marketing coordinator and resident wordsmith, Keaton Haines. Together they break down what copywriting actually is, how website copy differs from “regular” writing, and why your site shouldn't read like an HR handbook. They walk through DayCloud's full website copy process—from discovery and brand voice, to wireframes, UX-minded content strategy, and collaboration between design and copy—and talk honestly about common mistakes businesses make when they DIY their words. You'll hear how empathy and embodiment drive good copy, how to think about SEO without turning your site into keyword soup, and why “integrity, honesty, professionalism” is not a brand personality. If you've ever wondered how agencies actually write websites (or what a ghostwriter does for a brand), this one's for you.

Send us a textStill explaining your business to ChatGPT like it's a temp with amnesia? You're wasting 12 weeks a year—and I'm about to help you win them back.In this tactical Tuesday workshop, Dawn Andrews unveils the three custom GPTs every founder needs to reclaim their time, sharpen their strategy, and scale like a CEO. You'll learn exactly how to build your first AI teammate—your Decision-Maker GPT—in under 10 minutes. If you're tired of re-explaining your business and craving AI that actually gets you, this episode is your gateway to clarity and efficiency.Join the Insider Email Community at hellodawn.live/insider to get access to exclusive GPT Build Days, training templates, and advanced workflows that actually sound like YOU.Key Takeaways:The top 3 custom GPTs that act like AI employees: Decision-Maker, Brand Voice, and Team DelegatorReal-world examples of how founders are saving 10+ hours a week using custom GPTsStep-by-step walkthrough for building your first GPT inside ChatGPT (no tech overwhelm)How to iterate and refine your GPT over time for better decisions, better content, and better delegationThe mindset shift that separates AI amateurs from AI-powered CEOsResources & Links:Join the Insider Email CommunityRelated Episodes:098 | The AI Content System That Sounds Like You (In 10 Minutes) — builds on the “Brand's voice as system” idea. 072 | How Female Founders Delegate Like a CEO Before They Burn Out — ties into the “Team Delegator” angle. 079 | Your Attachment to the Founder Struggle is expensive — relevant mindset + systems framework episode.Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Thanks to our Partners, Shop Boss and AppFueledKim Walker's flying solo on this one, and she's got a fire-in-her-belly message for every shop owner still sleeping on email marketing. This isn't your typical “email tips” episode, it's a storytelling breakdown of one jaw-dropping, beautifully built email from Mission Mercantile that had Kim hooked, clicking, and even podcasting about it.She breaks down what made this email a masterclass in branding: from a killer subject line (“Not Cheap… But Worth Every Penny”) to irresistible storytelling, handcrafted visuals, call-to-actions in all the right places, and brand language that oozes trust and legacy.If you've let your email marketing fall to the wayside, this episode is your wake-up call. Kim lays out why email isn't dead, it's just being underused. She challenges shop owners to rethink the way they write emails, stay top-of-mind with customers, and deliver real value (not just deals).Don't miss this breakdown. You'll walk away inspired to write emails your customers actually want to open.Show Notes with TimestampsIntroduction and Sponsor Shoutouts (00:00:10) Kim introduces herself, mentions Brian's absence, and gives sponsor shoutouts.Email Marketing Comeback & Shop Plans (00:01:19) Kim discusses the resurgence of email marketing in auto repair shops' plans for 2026.Discovery of Mission Mercantile (00:02:21) Kim shares how she found Mission Mercantile while searching for a high-quality leather backpack.Purchase Experience & Customer Service (00:05:34) Kim describes her purchase, a product issue, and Mission Mercantile's excellent customer service.The Impactful Email Arrives (00:06:44) Kim details receiving the November 6th email, its subject line, and her immediate reaction.Email Storytelling & Visuals (00:07:56) Kim analyzes the email's storytelling, visuals, and how it addresses customer needs.Call to Action & Product Details (00:10:05) Kim explains the email's calls to action, product quality descriptions, and lifetime guarantee.Brand Voice & Mythical Customer Care (00:11:29) Kim highlights the brand's unique voice, “mythical customer care,” and how it resonates with her.Sponsor Messages (00:12:35) Sponsor messages for Shop Boss and App Fueled are presented.Testimonials & Social Proof (00:14:36) Kim discusses the use of customer testimonials and how they reinforce the email's message.Black Friday Teaser & List Segmentation (00:16:08) Kim describes the email's Black Friday promotion and how it segments the audience.Differentiators & American Made Focus (00:17:19) Kim notes the email's emphasis on differentiators, including being American made and customer care.Personal Impact & Email Retention (00:18:33) Kim shares how the email influenced her to stay subscribed and even consider future purchases.Advice for Shop Owners on Email Marketing (00:19:41) Kim gives actionable advice to shop owners about effective email marketing strategies.Closing Thoughts & Contact Info (00:21:58) Kim wraps up, offers to share the email, invites topic suggestions, and promotes the Facebook group.Outro and Network Promotion (00:23:09) Kim and the network promote other shows and the podcast app, closing the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on Facebook

In this episode, Paul explains how leaders can discover and define their authentic brand voice using simple, actionable steps — no expensive branding agency required. Learn how to build consistency, trust, and influence through your communication style.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTreeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer's role from first concept to final piece, how event branding elevates the entire day, and why collaboration and emotional investment are key. Mikyla shares how she partners with planners and creatives to deliver refined, meaningful experiences that go far beyond paper. They talk about pricing with purpose, the magic of meticulous detail, balancing artistry and business, and why "done" can be better than "perfect" in practical creative work. Check out Mikyla's podcast here: [https://cultive.inkandpressco.com/podcast](https://cultive.inkandpressco.com/podcast) Check out her course with promo code JOHNBUNN20 here: [https://cultive.inkandpressco.com/](https://cultive.inkandpressco.com/) Follow her on Instagram here: [https://www.instagram.com/inkandpressco/](https://www.instagram.com/inkandpressco/) Visit her website here: [https://inkandpressco.com/](https://inkandpressco.com )  

Watch This NEXT: https://youtu.be/FA8kGL3JXx8Apply to Work with Voics: https://www.voics.co/schedule-youtubeJoin Aura: https://www.aura-app.ai/(00:00) Why Your Content Isn't Bringing Clients  (00:32) How Copying Creators Kills Your Brand  (02:54) Use Personality to Build Loyal Followers  (04:14) How to Sell Yourself, Not Just Your Service  (06:08) Build Your Brand Using the Creative Brief  (09:49) Turn Life Experiences Into Content Ideas  (11:16) Define Your Core Values and Brand Voice  (16:22) Staying Authentic  (18:28) Build Your Brand Before Building Your Offer  (20:38) How to Use Market Research to Get Clients  (22:36) The GAP Framework for Content That Converts  (24:38) Leverage Trends to Grow Your Audience  (26:35) Create Authority Content That Builds Trust  (30:00) Use Storytelling to Sell More Effectively  (31:24) Connect With Audiences Through Emotion  (33:40) Practical Steps to Package Your Content  (47:36) How to Get Clients With a Small Audience  (56:50) The Content-to-Client Funnel Strategy  (58:01) Scaling Organic Content With Paid AdsSupport the show

Have you ever read your own website or LinkedIn post and thought, “That doesn't sound like me at all”? I know I have.This week on Relationships Rule, I sit down with Patricia Viscount — a brand voice strategist and former Canadian Army officer — who helps professionals find their true voice in business. Patricia believes your real advantage isn't in fancy words or perfect grammar… it's in sounding like yourself.We talk about why so many people lose their natural voice when they write, how AI can actually help you stay authentic (when you use it correctly), and why your clients' words might be the best copy you'll ever have.If your content feels stiff or too “professional,” this conversation will help you loosen up, sound more genuine, and connect more easily with the people you want to reach.Listen in to discover:The simple way to catch “robot-speak” in your writingHow to use AI tools without losing your voiceWhy consistency across all your messages builds real trustListen now and get ready to sound more like yourself — because that's where real connection starts.Connect with Patricia:Website: https://patriciaviscount.com/ LinkedIn: https://www.linkedin.com/in/patricia-viscount/ Facebook: https://www.facebook.com/patriciaviscountconsulting/ In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won't regret it. AND … Don't forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome...

Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off.You'll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forced. We also explore how to avoid tone mismatches, communicate your values clearly, and create a voice guide that keeps your messaging aligned, even as your team grows. If your content feels a little all over the place or doesn't quite sound like “you,” this episode will help you tighten things up.Discover Your Brand GuidebookSend us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

Sometimes your next career move comes with four paws and a leash.

In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation also delves into the challenges of managing multilingual teams and the nuances of language in global marketing.takeawaysShaheen Samavati is the CEO of Vera Content, focusing on multilingual content.The demand for high-quality content remains strong despite AI advancements.Businesses are increasingly looking for efficiency in content creation.AI tools are changing the landscape of content marketing.Localization is crucial for effective global marketing strategies.Understanding language nuances is essential for successful communication.The expectation for quick content delivery is rising among clients.Human oversight is necessary to maintain content quality.Vera Content is expanding into UGC and influencer partnerships.Free resources on content marketing are available on Vera Content's website.Chapters00:00Introduction to Shaheen Samavati and Vera Content03:31The Evolution of Content Creation in a Digital Age05:13Adapting to AI in Content Creation09:39Managing Global Teams and Language Barriers11:42The Importance of Localization in Content15:11SEO and LLMs: The Future of Content Optimization17:30The Demand for Quality Content in a Saturated Market19:07The Role of Human Touch in AI-Generated Content

Send us a textIn this episode I sit down once again with the incredible Leanne Shelton, CEO of Human Edge AI Training. Leanne brings her copywriting background & deep understanding of AI together to talk about something every business owner needs to hear - how to maintain your brand voice in the age of AI-generated content.We dig into the reality of AI as a marketing tool, not a magic wand. Together, we unpack what happens when businesses sacrifice personality for productivity, why brand voice is the anchor that keeps your marketing genuine, and how to train AI tools like ChatGPT to actually sound like you.There's also a healthy dose of honesty in this chat - from the dangers of over-relying on automation, to why pumping out generic, lifeless content can quietly erode your brand. Leanne and I both share real stories from our own experiments with AI, what flopped, what worked, and why the human element always wins.If you've ever wondered how to balance the efficiency of AI with the authenticity of your brand, this episode will help you rethink your approach. Leanne offers practical ways to work with AI - from teaching it your tone, to using it as a brainstorming partner rather than a replacement for creativity.Key Takeaway: Rather than handing your marketing voice over to a machine, treat AI like a junior team member - someone who can help shape ideas, speed up the process, and spark creativity, but still needs guidance. Train it with examples of your work, correct it as you go, and let it learn from you. The best marketing still comes from the human behind the keyboard.LinksWebsite - https://humanedgeai.comOrder 'AI-Human Fusion' directly from Leanne - https://humanedgeai.com/ai-human-fusion/LinkedIn - https://www.linkedin.com/in/leannesheltonDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

If most companies are using the same AI systems, how can they stand out and get ahead? And as agentic AI becomes table stakes, what do enterprises need to keep in mind to make AI work? And how can we even trust an AI-powered workplace when most people can't even explain the basics of AI? We're learning from the experts. Accenture's Mary Hamilton joins the Everyday AI show to talk about building trust in an autonomous workplace, how we can prepare for the future of work, and four emerging AI trends you can't miss. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI-Powered Autonomy Shaping Future WorkGenerative AI's Impact on Business TransformationAccenture Technology Vision 2025 OverviewKey Trends: Autonomy and Enterprise AI AdoptionHuman Capability Expansion via AI ToolsTrust, Explainability, and Responsible AI PracticesAgentic AI Models and Productivity ShiftsContinuous Learning Loops in Workplace AIAI-Powered Robotics and Multimodal IntegrationPersonalization and Brand Voice with AI AgentsTimestamps:00:00 "AI's Impact on Business Autonomy"03:33 Accenture's Global Consultancy Overview09:48 Technology as a Game-Changing Partner12:16 Reinventing Responsible Tech Use14:31 Building Trust Through AI Interactions18:17 Building Trust in Enterprise Data23:20 Embracing AI: Active Learning Loop26:24 "Embracing Efficiency with AI Agents"Keywords:AI powered autonomy, generative AI, large language models, future of work, automation, business transformation, Accenture, innovation centers, strategic visioning, co-creation, ecosystem partners, digital core, technology consultancy, technology reinvention, enterprise AI adoption, operational efficiency, Technology Vision 2025, AI trends, human-like capabilities, language barrier, technology acceleration, digital agents, digital transformation, customer interaction, trust in AI, responsible AI, data platform, knowledge graphs, AI-driven robotics, warehouse automation, personalization at scale, brand voice in AI, digital twin, agentic models, observability, traceability, explainability, continuous learning loop, employee upskilling, generative AI productivity, change management, value-driven outcomes, super agents, utility agents, orchestrator agents, AI partner, human agency, AI collaboration, AI model accuracy, enSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

What if your sales messages actually felt confident, clear, and magnetic instead of pushy or awkward? In this episode, I'll show you how to use AI to upgrade your DMs, emails, and texts so you connect with your ideal clients in a way that feels natural, not salesy.We'll cover the practical steps to infuse your brand voice, focus on your ideal clients, and use ChatGPT as your behind-the-scenes copy coach. But I'll also take you further, into the science of heart-brain coherence, biofields, and energy alignment, because your words only land when your energy matches them.You'll walk away knowing exactly how to “check it before you wreck it” with my High-Vibe Copy Filter, so your messages come across as calm, trustworthy leader energy instead of needy, desperate energy.☑️ Why two messages with the same words can land completely differently☑️ How to use a simple ChatGPT filter to spot and fix low-frequency copy☑️ The secret science behind magnetic sales conversationsYour words matter. Your energy matters more. Listen in, grab the free High-Vibe Copy Filter in the show notes, and start sending sales messages that spark curiosity and connection.❗Success Shift Guide & GPT Filter (mentioned in the episode): https://iam-lifebydesign.com/i-am-successshift01:02 Why AI 2.0: From Words To Energy03:28 Brand Voice and Ideal Client Basics07:02 Why Some Messages Feel Desperate or Magnetic10:00 The Science of Heart-Brain Coherence in Sales16:00 The High-Vibe Copy Filter in ActionHOW I CAN SUPPORT YOU:

Today we're talking to Sarah Rose. Sarah is a Creative Copywriter and Brand Voice Expert—but you could really call her a brand voice chameleon. She specializes in creating and maintaining personalized brand voices for authors, artists, and creative entrepreneurs. Previously an in-house copywriter for the quirky dog toy company BARK, Sarah decided to found her own copywriting business (Sarah Rose Writes) and take the joy of writing with a personable brand voice like BARK's to the small businesses and solopreneurs who dread marketing themselves the most. Her work combines creative writing with marketing strategy to help make marketing yourself easier, more effective, and more enjoyable overall. In the episode you'll hear about:How to make marketing more funEstablishing your brand story and voiceLearning the language of your target audienceBenefits of narrowing down your focusBeing prepared for a layoffHow to find new career direction Sarah's story of going from corporate to entrepreneurshipHow to keep the love for what you do aliveConnect with Sarah: Website: https://sarahrosewrites.com IG: https://www.instagram.com/sarah.rose.writes/ LinkedIn: https://www.linkedin.com/in/sarahrosearman/ If you enjoyed this episode, follow the podcast, share it with someone you know and leave a review!Let's connect on IG www.instagram.com/careerintechnicolor  Xo, BaibaSupport the show

#573 Want to sound like yourself and sell like a pro? In this episode, host Kirsten Tyrrel dives deep with brand voice expert Justin Blackman to explore how to write copy that converts without losing your authenticity. Justin shares why good copy in the wrong voice can tank trust, how to quantify brand voice using tone, vocabulary, and cadence, and why your personal brand should be a curated net, not your emotional gross. From the difference between transparency and translucency to navigating oversharing culture, this episode is packed with real talk, actionable insights, and permission to draw your own line in the sand when building a personal brand that scales — without selling out! What we discuss with Justin: + Good copy in wrong voice fails + Brand voice = tone, vocab, cadence + Personal brand vs. private life + Translucency over transparency + "Trifecta of nothingness" in branding + Story spine for brand narrative + Scaling voice across a team + Avoiding oversharing fatigue + Defining what not to share + Brand is authentic, not total Thank you, Justin! Check out Justin Blackman at JustinBlackman.com. Get the free Founder Feelings Wheel. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's episode of Win The Hour, Win The Day Podcast interviews, Kim Scaravelli. Do you feel like your words sound too stiff or fake? Join us as Kim Scaravelli shows why your real voice is the secret to trust and connection. In this powerful talk, you'll learn:-Why being real beats being perfect every time.-How to “write like you talk” so people feel closer to you.-The big mistake of hiding behind “we” instead of saying “I.”-How AI can help you without stealing your voice.-Why trust and relatability are the keys to lasting success. Get ready to see how your words can carry more power than you think. Don't miss this chance to make your brand voice real, strong, and unforgettable. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Kim Scaravelli at:Website:  https://kimscaravelli.com/Book: Amazon linkLinkedIn: https://www.linkedin.com/in/kimscaravelli/  #WriteLikeYouTalk#AuthenticBrandVoice#KrisWard

In this episode of Entrepreneur Conundrum, Virginia welcomes Becky Freemal, Emmy Award-winning journalist, best-selling author, and founder of The Market Exec. Becky shares her journey from broadcast journalism to fractional CMO, and why effective storytelling is the key to sustainable business growth.What you'll hear in this episode:Becky's transition from journalism to entrepreneurship How evidence-based storytelling drives results Why brand voice is essential for consistency and trust The role of curiosity in leadership and business growth Becky's vision for speaking, leadership, and helping entrepreneurs 

What if I told you there was one metric that could truly move your business forward—and most business owners aren't even paying attention to it? That's what we're diving into in this episode of More than a Few Words. I had a conversation with jake Tlapek, aka the Wizard of Marketing, who's spent the last decade helping struggling brands become high-growth success stories using battle-tested SEO and creative problem-solving. Episode Recap: When most people think of marketing metrics, they zero in on traffic, leads, or social likes. But Jake makes the case for a bigger-picture indicator: Share of Brand Voice—a measure of how often your brand shows up compared to competitors. It's not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. It's not a tidy little number you can find in a single report. Measuring it requires stitching together insights from a variety of sources. But if you're serious about building a visible, respected brand, this metric can't be ignored. We talked about why it matters more than ever in the era of AI search, and what you can start doing right now—even if you don't have access to fancy tools or a big team. Key Points: Share of Brand Voice is about visibility in your space: how often your brand is mentioned, cited, or seen versus your competitors. It's not easily measured in one place—you'll need to combine analytics, branded search volume, and SEO tools for a clearer picture. Tools like SparkToro and Search Atlas can help if you're ready to go deeper. Don't overlook your Google Search Console and branded keyword searches—they're a great place to start. AI Search is Changing the Game AI doesn't just answer one query. It generates dozens of variations before delivering results. To show up in AI overviews, your content should answer multiple versions of the same core question. Visibility in AI results depends on pattern recognition—the more your brand appears across the web, the more likely it is to be included in AI-generated answers. Actionable Takeaways for Women Business Owners: Start by tracking branded searches in Google Search Console. If no one is looking for you by name, it's time to build awareness. Answer variations of your most-asked questions across your blog, website, and social platforms. Repetition is your friend. Get featured elsewhere. Guest blogs, podcast interviews, and external mentions help create brand signals AI can detect. Create short-form video content. Every video gets transcribed and indexed—boosting both search and AI visibility. Don't just post—get credited. Whether you're guesting on a podcast or writing for another site, make sure your name and brand are clearly attached. Jake Tlapek Jake, often called the  Wizard of Marketing has spent the last decade turning struggling brands into high-growth businesses using no-fluff strategy, battle-tested SEO, and a heavy dose of creative problem-solving. From WordPress to PPC, content to conversion, he  break down the complex so business owners can actually win online.   

Work is changing from human-led to AI-powered autonomy. How should we all prepare? And how can we even trust an AI-powered workplace when most people can't even explain the basics of AI? We're learning from the experts. Accenture's Mary Hamilton joins the Everyday AI show to talk about building trust in an autonomous workplace, how we can prepare for the future of work, and four emerging AI trends you can't miss. Don't miss this. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI-Powered Autonomy Shaping Future WorkGenerative AI's Impact on Business TransformationAccenture Technology Vision 2025 OverviewKey Trends: Autonomy and Enterprise AI AdoptionHuman Capability Expansion via AI ToolsTrust, Explainability, and Responsible AI PracticesAgentic AI Models and Productivity ShiftsContinuous Learning Loops in Workplace AIAI-Powered Robotics and Multimodal IntegrationPersonalization and Brand Voice with AI AgentsTimestamps:00:00 "AI's Impact on Business Autonomy"03:33 Accenture's Global Consultancy Overview09:48 Technology as a Game-Changing Partner12:16 Reinventing Responsible Tech Use14:31 Building Trust Through AI Interactions18:17 Building Trust in Enterprise Data23:20 Embracing AI: Active Learning Loop26:24 "Embracing Efficiency with AI Agents"Keywords:AI powered autonomy, generative AI, large language models, future of work, automation, business transformation, Accenture, innovation centers, strategic visioning, co-creation, ecosystem partners, digital core, technology consultancy, technology reinvention, enterprise AI adoption, operational efficiency, Technology Vision 2025, AI trends, human-like capabilities, language barrier, technology acceleration, digital agents, digital transformation, customer interaction, trust in AI, responsible AI, data platform, knowledge graphs, AI-driven robotics, warehouse automation, personalization at scale, brand voice in AI, digital twin, agentic models, observability, traceability, explainability, continuous learning loop, employee upskilling, generative AI productivity, change management, value-driven outcomes, super agents, utility agents, orchestrator agents, AI partner, human agency, AI collaboration, AI model accuracy, enterprise adaptation, digital twin technology, business process automation, AI in branding, personalized AI assistants, AI-powered design tools, responsible data usage, AI-enabled content creationSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Scott welcomes Belal El-Harazin, founder of Automato AI, to discuss how AI is transforming Amazon content creation, keyword strategy, and catalog management.

 Belal shares Automato AI's mission to help sellers scale with automated content refreshes, brand voice integration, and powerful keyword discovery. Also highlighting fun.com's AI-generated listings outperforming human copy.

 The conversation covers the shift from manual listing updates to autonomous optimization, Amazon's evolving search from keyword-driven to intent-based, and best practices for updating listings without losing relevance.

 Belal also explains how Automato AI serves as an “operating system” for large catalogs, complete with analytics, segmentation, and price monitoring. Episode Notes: 00:38 -  Belal El-Harazin Introduction 01:55 - Automato AI's mission 03:06 - The Evolution of Amazon Content Creation 04:59 - Founding Story and Company Background 06:26 - Agency vs SaaS 08:50 - Analysis of Amazon Search Today 10:53 - The Power of Brand Voice in Amazon Content 12:24 - Intent vs Keyword Search 13:58 - Best Practices for Updating Amazon Listings 16:50 - Keyword Rotation and Relevance 19:17 - Discovering the Right Keywords 21:57 - Catalog Management for Scale 24:50 - Adoption and Getting Started with Automato AI Related Post: The Ultimate Amazon Repricing Strategies: AI-Powered Price Optimization How to Reach Belal: LinkedIn: linkedin.com/in/belharazin Website: maverickdigital.com | automatoai.com Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

In this episode, I'm diving deep into how you can use artificial intelligence strategically in your veterinary marketing. AI is changing the game for practices everywhere, but I want to make sure you're not just using it to crank out generic content. Instead, I'll show you how to treat AI like a junior marketing employee — someone who needs your guidance, your brand's unique voice, and a clear strategy to really make an impact. We'll talk about why it's so important to lead with strategy before you ever open up an AI tool, and I'll share my favorite platforms and integrations that can save you time and help you get better results. Throughout the episode, I'll walk you through five high-impact ways to use AI in your practice, from brainstorming content ideas and drafting posts, to repurposing your best material, doing quick research, and even creating custom images. I'll give you practical frameworks for crafting effective AI prompts, so you get content that actually sounds like you and resonates with your clients. Plus, I'll highlight some of the most common mistakes I see practices making with AI like relying on it for strategy or publishing unedited, off-brand content and show you how to avoid them. By the end of this episode, you'll have a clear roadmap for using AI as a force multiplier in your marketing, not just a shortcut. I'll challenge you to put these ideas into action right away by drafting and sending out a newsletter with AI's help then tracking your results and refining your approach. If you're ready to stand out in an AI-driven world and grow your practice with smarter, more authentic marketing, this episode is for you!

Alex Quin and Michelle Chia break down a complete marketing strategy for taco restaurants—from naming and branding to launch tactics, special events, social media content, AI tools, influencer campaigns, and customer retention. Emphasizing the importance of storytelling, consistent brand voice, data-driven decisions, and team culture, they offer actionable advice for creating a successful restaurant brand. With tips for pre-launch hype, engaging content, SEO tactics, and local outreach, the episode is packed with practical insights for anyone in the hospitality space.Episode Outline:[00:00:00] Welcome + Overview: Restaurant Marketing Strategy[00:03:30] Naming, Branding, and Domain Setup[00:10:00] Identifying and Speaking to Your Core Audience[00:15:00] Storytelling Through Decor, Food, and Staff[00:22:00] Menu, Ambiance, and Event-Based Differentiation[00:30:00] The Importance of Brand Voice and Hook Writing[00:36:00] Leveraging AI and Custom GPTs for Content and Analysis[00:44:00] Tech Stack Must-Haves Before Opening[00:48:00] Pre-Launch Timeline and Content Plan[00:55:00] Setting Up Systems for Email, SMS, Reservations[01:01:00] Paid Ad Structure + Organic Content Planning[01:07:00] Customer Retention and Avoiding Common Pitfalls[01:12:00] Final Tips + How to Stand Out Long-TermWisdom Nuggets:Know Your Audience: You can't serve everyone. Define specific customer personas and tailor your menu, messaging, and ambiance to those profiles.Brand Voice is Everything: Decide how your restaurant sounds—sarcastic, witty, warm, or blunt—and stay consistent across all platforms and content.Use AI to Scale Smart: Leverage tools like ChatGPT to streamline your content, respond to reviews, and analyze OpenTable data for better marketing decisions.Build Culture, Not Just Food: Great food won't carry your brand if the team's morale is low. Happy employees and genuine service are core to customer retention.Create Experience, Not Just Meals: From events and unique cocktails to birthday specials and storytelling, experiences drive loyalty and word-of-mouth buzz.Power Quotes"People come back not just for food, but for how they felt." - Alex Quin"Use your data. That's where your real marketing edge is." - Alex Quin"Make sure your branding is consistent across everything—domain, socials, emails. - Michelle Chia"Behind-the-scenes content builds trust. Show the human side." - Michelle Chia"If your team isn't trained, you're leaving thousands on the table every day." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Twitter: (https://x.com/michellechiaaa)LinkedIn: (https://www.linkedin.com/in/michelle-chia1/)TikTok: (https://www.tiktok.com/@michellechiaa)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it's simply a smarter, more consistent way to work—no tech degree required.Drawing from her experience with generative AI and recent insights from the Vanderbilt Prompt Engineering course, Donna shares practical ways to use prompts for repetitive marketing tasks like campaign planning and list recommendations. You'll hear how creating simple, reusable prompts not only saves time but also ensures your whole team is aligned—producing clear, professional results.You'll also learn:Why prompting is more about conversation than coding.How a well-written prompt becomes a shortcut you can use again and again.The difference between prompts and templates—and how to use both for better outcomes.At World Innovators, we focus on providing tools and strategies that make your work easier, your messaging clearer, and your outcomes more consistent. This episode offers practical examples to help you build confidence using AI in a way that's simple and effective.For a step-by-step walkthrough, refer to "Prompt Engineering Examples for Business Teams: 3 ChatGPT Prompt Templates to Boost Productivity" video on YouTube- https://youtu.be/FAlcjTx_xUo?si=uQv6-naLnQGIkn4S.Episode Timestamps:00:00 – Welcome & why the term “prompt engineering” can feel overwhelming00:38 – What prompting really is (and what it's not)01:33 – The early struggles: over-explaining and second-guessing03:02 – Aha moment from the Vanderbilt course04:47 – Using prompts to simplify and speed up repetitive tasks06:14 – Real-world example: Scheduling campaigns with one simple prompt10:22 – Understanding the difference between prompts and templates12:59 – Encouragement to just start talking to your AI assistantIf you found this episode helpful, subscribe to the World Innovators YouTube Channel for more practical ideas on B2B marketing and using AI tools effectively.Leave a review to help us spread the word about quality marketing that puts people first.If you need help building your prompt library or training your team, reach out directly to Donna at dpeterson@worldinnovators.com.

Think social media is enough to sell your book? Think again.This week's guest, Patricia Viscount, is here to shake things up. She's a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts.Patricia pulls back the curtain on why authors who only focus on social are leaving money (and readers) on the table. She'll show you how a smart, personal email strategy builds real connections, loyal fans, and steady book sales.Don't let algorithms limit your reach. Uncover actionable tips to turn your email list into your most valuable asset.Key Takeaways:Why social media fails authors Uncover the hidden risks of relying on likes and follows to drive real results.The secret weapon you control Find out what makes email your most powerful (and overlooked) book marketing tool.Lead magnets that spark action Get simple ideas that actually convert followers into loyal subscribers.A brand voice that builds trust Learn how a consistent voice builds instant trust with your audience.Emails readers actually want to open Discover an easy way to share stories, offer value, and grow your fanbase without sounding pushy.Ready to turn casual followers into subscribers who can't wait to hear from you? Tune in for fresh strategies, bold truths, and the voice-building tips every serious author needs.Here's how to connect with Patricia:LinkedInWebsiteWhat is your Brand Voice (and why should you care) quiz*************************************************************************Your Story = Your Sales Superpower Want to attract more clients and grow your business fast? My friend Lisa Bloom's Selling Through Story program shows you how to use storytelling to stand out, build trust, and boost sales. Learn from the best—Lisa's a true pro with 15+ years of experience. But hurry—enrollment closes Sunday, June 22 at 1pm PT.

In this episode of Social Media Decoded, host Michelle Thames is joined by Cassidy, aka The Copywriting Mama, a messaging strategist and copywriter who helps mompreneurs and bold business owners find their authentic voice—and use it to build profitable brands. Cassidy shares her powerful approach to brand voice, the difference between messaging strategy and copywriting, and why every business needs a clear messaging foundation before writing a single word. Whether you're struggling to stand out in a saturated market or feeling stuck with your content, this episode will show you how to write with more clarity, confidence, and conversion power. What You'll Learn in This Episode: What a brand voice really is (and why it's your business's secret sauce) The difference between messaging strategy and copywriting How to write content that sounds like you AND attracts ideal clients Tips for finding your voice—even if you don't feel like a “natural” writer Why oversaturation is a myth—and how to embrace what makes you unique Resources & Links Mentioned:

 Episode Summary:If your brand doesn't feel like you—or you're constantly second-guessing how you show up online—this episode is your reset button. We're breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy).Whether you're refining your online presence or starting fresh, this episode will help you simplify where to focus first. Key Takeaways:Why consistency > perfection when it comes to brandingHow to tighten up your visuals across platforms (Name)Why showing your face builds trust faster than any logoHow your tone and energy (Feel) shape how people connect with your contentReal examples of how these brand elements show up (and where to adjust) Mentioned in This Episode:Join my email community for weekly personal branding tips → shellyniehaus.com/tips  Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Feeling buried under content chaos? You're not alone. Ravi Singh, President and Chief Product Officer at Brightspot, joins us to break down how IT leaders can regain control, cut through AI-generated noise, and build scalable, secure content systems. He shares the secrets behind Brightspot's success with some of the world's biggest brands, explains how to avoid costly AI missteps, and reveals how to keep creators at the center of your digital strategy.Key Moments0:00 Meet Ravi Singh, President and CPO of Brightspot4:02 What Brightspot Does and Who They Serve6:33 Tackling Content Sprawl at Scale10:34 Enforcing Governance and Brand Voice with CMS + AI18:13 Empowering Creators with AI, Not Replacing Them22:46 Common Mistakes IT Leaders Make with AI Adoption32:32 Building Trust and Security Through CMS Capabilities37:47 The Pressure to Create More with Less: How to Adapt40:38 Choosing the Right CMS: What IT Leaders Need to Know45:54 Measuring CMS Success and Business Impact50:10 Future Trends in Content Management and AI Integration ---Produced by the team at Mission.org and brought to you by Brightspot.

Freelancer Visibility Series #5Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you're missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front and center.In this Visibility Series episode, I'm joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first messaging process. After recovering from teaching high school and college English, Jen took her nerdy Word Powers into marketing and never looked back. Now she helps experts and service providers pull out their brilliance and translate it into words their audience can actually hear (instead of scrolling past).Together, we're diving deep into what makes brand messaging truly magnetic. Hint: it's not about being louder, perkier, or performing jazz hands on Instagram. Jen shares why your brand voice is the final, most powerful piece of the messaging puzzle and how to use it to connect, convert, and stand out without pretending to be someone you're not.Listen to learn more about:Why your voice (not just your value) is what actually sells your servicesHow to identify and embrace your brand personality—even if you hate the spotlight!What outdated messaging from 2020 still lurks on service provider websites & how to fix itWhy your marketing content might sound like AI wrote it and how to humanize it ASAPHow brand messaging evolves with your niche, and why it's okay to "shed" as you growIf your content sounds more like a template than a real human, this episode will help you put the personality back in your brand messaging and finally connect in a way that feels real.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab Jen's The YOU-Algorithim™ positioning GPT for free with code UNICORNGPT. Unlock Your Differentiator: use this unique brand positioning tool to unlock the message only you can say! This custom GPT + mini training uncovers your one-of-a-kind brand differentiators so you can easily explain what you do, position yourself without over explaining or shouting louder, create messaging that clicks with your people - clearly & confidently.We compared two of our friends in the online space who both teach how to write better copy, but they have very different brand voices & personalities: Marisa Corcoran @mtoni and Sam Burmeister @nomad.copy Join The Digital Marketer's Workgroup: Are you already...

What if you could scale your business without burning out, and lead with clarity—even during your toughest seasons?In this episode of the Working Women Mentor podcast, Rani Alfers sits down with Caitlin Bacher—entrepreneur, course creation expert, and mentor to business owners navigating the world of evergreen strategy. Caitlin opens up about her transition from social media manager to CEO, and how she redefined what success looked like for her, both in business and in life.Together, they dive into how mentorship can provide a blueprint during uncertain times, why finding your unique value proposition is essential in today's crowded market, and how understanding emotional cycles (like the Dunning-Kruger effect) can empower smarter business decisions.Whether you're a course creator, corporate leader, or creative entrepreneur, this episode is full of practical, honest insights you can apply immediately. Discover how to own your voice, scale with purpose, and embrace growth—without losing yourself along the way.Guest Links & Additional Episode Mentions:Website: https://caitlinbacher.com/Instagram: https://www.instagram.com/caitlinbacher/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/

You've got the receipts. You've done the work. But if the way you talk about your business still feels like you're “just checking in”... we need to fix that. This episode is for the service provider who knows they're good — but still sounds too polite, too polished, or just... too safe. We're getting into how to sound like the expert you already are,  without turning into a corporate robot or trying to be someone you're not. Because clients don't follow the loudest person in the room. They follow the clearest. ✨ Want to show up like the leader your business needs — even if it still feels a little awkward? Grab my free 4-part audio training: Becoming the Visible Entrepreneur Your Business Needs.  It's short, smart, and built for walking, scrolling, or sipping something strong. _______________________ *If this episode inspired you, take a screenshot of you listening and post it to your Instagram Stories. Tag us @veronicadipolo @brandingmomentum to spread the word, and don't forget to leave a review on Apple Podcast  ______________________ STAY CONNECTED & GET EXCLUSIVE CONTENT ✦ Sign Up for V's Daily Emails: Get exclusive insights every day! Message “DAILY” on IG @veronicadipolo or join here ✦ Follow Us on Instagram + TikTok: Stay inspired with @brandingmomentum Instagram and @brandingmomentum tiktok. ✦ Visit Veronica Di Polo's Website: veronicadipolo.com to learn more about our services and ways to work together.

Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her expertise on maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create comprehensive style guides with specific examples, and train AI tools to recognize your unique writing patterns while maintaining quality through human editing. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if I told you that the reason your copy isn't converting isn't because you need better writing—but because something deeper is off? You might have the most beautifully crafted words, but if your message isn't landing, no amount of fancy copy will fix that. That's exactly why I'm so excited for today's conversation with Ashlyn Carter—because when it comes to copy that actually works, she's the only person I trust to drive real results. Learn how she works her magic at http://www.jennakutcher.com/copywriting!  Ashlyn is the founder of Ashlyn Writes, a conversion copywriting agency for creative entrepreneurs. In today's conversation, we're unpacking why your words might not be working, the biggest messaging mistakes that could be costing you sales, and the secret behind copy that doesn't just sound good but actually sells. And if you're ready to finally crack the code on copy that converts, Ashlyn is hosting a FREE webinar called The Copy Kit Clinic: Build Your Own Crush & Convert Set of Personality-Packed Sales Copy Snippets. In it, you'll learn how to harness AI without losing your brand's unique voice, master the 3 Pillars of Brand Voice to sound like YOU while connecting with dream clients, and turn bland messaging into a conversion powerhouse. Save your seat now at http://www.jennakutcher.com/copywriting! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/ashlyn-carter-2  Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.