Podcasts about brand voice

If you're investing time and money into attracting new patients but still struggling to build long-term loyalty, this episode is for you. Great dental marketing doesn't stop when a new patient books—it starts the moment they walk through the door. And no one understands that better than Victoria Porter, founder of Bitemark Media. With a background in luxury hospitality and a passion for branding, Victoria brings a fresh perspective to dental marketing—one centered around real relationships, high-quality care, and community connection. In this episode, Victoria and Dr. Len Tau dive into: Why patient retention is the most underrated growth strategy in dentistry How to align your office experience with your brand voice The key touchpoints that keep patients loyal, even between appointments Creative ways to offer value without falling into the "discount trap" How to build a loyalty program that actually works And why believing in your brand's mission is the ultimate secret weapon Whether you're opening your first practice or looking to refresh your approach, Victoria shares practical advice (and real-life examples) for creating a practice that patients want to return to—and rave about. — Key Takeaways 00:42  Introduction and Event Announcement 01:56 Meet Victoria Porter: A Dental Marketing Powerhouse 05:06 The Importance of Patient Retention 10:06 Enhancing Patient Experience and Brand Voice 15:20 Nourishing Patient Relationships Beyond the Office 23:54 Implementing Loyalty Programs in Dental Practices 29:55 Authenticity in Patient Care 31:58 Lightning Round Q&A 37:26 Conclusion and Contact Information   — Connect with Victoria Linkedin: https://www.linkedin.com/in/victoriasoleil/

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

Today's episode is a little different — and a little personal. I'm sharing the real story behind why I changed the name of this podcast from Feel Good Social to Human-First Founders — and what this evolution means for me, for you, and for the future of this space.We're talking about growth, alignment, shifting seasons, and how to let go of something that's meant a lot… without losing the heart of it.Hit Play Now To Hear:✸ Why Feel Good Social will always matter to me (and probably to you, too) ✸ What's been shifting in my work, voice, and vision lately ✸ How this new name reflects the values I'm bringing into my business ✸ What to expect from Human-First Founders moving forwardIf you've ever found yourself evolving and unsure how to bring your people along — this one's for you. Thanks so much for being here. I'm so excited for what's next.

Send me a text!Overcoming The ‘Connection Crisis' with Authentic Marketing feat. Alex Cattoni In this episode of Community, Kristina is joined by Alex Cattoni, founder of Copy Posse and an expert copy writer and marketer with over a decade of experience. Together they are talking about why an authentic personal brand is essential to the success of your small business. With more content being put out than ever before, busier schedules and AI, we're in a connection crisis. People want to authentically connect with you, your brand, and your mission. Maybe your marketing output isn't the problem, it's your authenticity.  If you're looking to build a brand that stands out without losing your authenticity, this episode is your next step! Connect with Alex: InstagramWebsiteYouTubeLinkedInPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Guest: Maggie van GalenWebsite: maggievangalen.comWhat we cover in this episode:Maggie's early love of storytelling and her path from journalism to authorshipHow motherhood inspired her first children's book seriesThe pivot from in-person school visits to writing copy for businessesHer ideal clients—and how she helps them speak in ways their audiences understandThe power of networking and relationship-driven marketingHer process for capturing a client's voiceGoals for 2024 and how she defines success on her own termsThe importance of continual learning and surrounding yourself with honest, uplifting peopleGiving back through her children's book sales to Canines for Disabled Kids Special Mention:15% of all book proceeds (purchased via Maggie's website) go to Canines for Disabled Kids through May 1.Key Questions(00:53) How did you end up where you are today?(05:42) Who is your ideal client?(07:17) How do you get in front of them?(09:44) When you start working with somebody, is there this commonality, a mistake or something that they have that they're not quite doing?(12:10) How is the process that you use for coffee and content writing? And I just want to say, how do you get inside the client's head? But capture your client's voice with your words.(13:48) What are some of your big goals that you want to achieve in the next year?(18:23) What is the best advice you have ever received?(20:38) What's the best advice you've ever given?(23:57) How do you make sure that your cup stay filled and that you get the help that you need in your business?(27:29) Is there anything that we haven't talked about yet that you'd like to touch on?(28:30) Where can we learn more about you and what you do?Maggie van Galenwww.maggievangalen.comIG www.instagram.com/maggievangalen/FB www.facebook.com/maggievangalenauthor/LI www.linkedin.com/in/maggievangalen/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. We discuss how to infuse these elements into your writing, whether it's for your website, social media, or emails. Get ready to discover why individualizing your copy is crucial, especially with AI. Plus, learn how the right tone and language can make your audience feel like they've found their new BFF in you!

What if I told you that the reason your copy isn't converting isn't because you need better writing—but because something deeper is off? You might have the most beautifully crafted words, but if your message isn't landing, no amount of fancy copy will fix that. That's exactly why I'm so excited for today's conversation with Ashlyn Carter—because when it comes to copy that actually works, she's the only person I trust to drive real results. Learn how she works her magic at http://www.jennakutcher.com/copywriting!  Ashlyn is the founder of Ashlyn Writes, a conversion copywriting agency for creative entrepreneurs. In today's conversation, we're unpacking why your words might not be working, the biggest messaging mistakes that could be costing you sales, and the secret behind copy that doesn't just sound good but actually sells. And if you're ready to finally crack the code on copy that converts, Ashlyn is hosting a FREE webinar called The Copy Kit Clinic: Build Your Own Crush & Convert Set of Personality-Packed Sales Copy Snippets. In it, you'll learn how to harness AI without losing your brand's unique voice, master the 3 Pillars of Brand Voice to sound like YOU while connecting with dream clients, and turn bland messaging into a conversion powerhouse. Save your seat now at http://www.jennakutcher.com/copywriting! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/ashlyn-carter-2  Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona. Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.  But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed. Read it as a blog Watch it as a video Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published. © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

Send us a textIn this episode, we interview Courtney Todd, founder of Umlaut Agency, a strategy-driven branding, design, and marketing firm. With experience leading marketing for companies like Dallas Morning News and Arteriors, Courtney specializes in helping brands increase visibility and strengthen customer relationships.What you'll learn in this episode:The three key elements that define a strong brand voiceWhy consistency matters—but adaptability is just as importantHow to differentiate your brand without copying competitorsThe biggest mistakes businesses make when crafting their voiceWhy showing personality is crucial for engagement and trustTune in for expert insights on crafting an authentic and memorable brand voice!

Send us a textZack welcomes Stacey Kane, a fractional CMO for emerging and beyond brands, to discuss the importance of brand voice, guest experience, and tactical marketing strategies in the restaurant industry. With experience leading marketing efforts for multiple brands, Stacey shares how businesses can define their identity, engage guests, and use nostalgia to create memorable experiences.Zack and Stacey discuss:Why brand personality is the foundation of marketing successThe origin story approach to uncovering a restaurant's mission and visionHow multi-generational guests demand more than a one-size-fits-all experienceTactical marketing ideas that can be implemented immediatelyThe importance of leveraging existing vendor capabilitiesFolow Stacey:https://www.linkedin.com/in/staceylkane/Thanks, Stacey!

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #2 of season 5, Anna Nadeina talks with Henrik, co-founder and CEO of Neuroflash, an all-in-one AI solution that supports you from idea generation to content creation and optimization. --------------Episode's Chapters---------------- 00:00 - Founding Neuroflash 06:27 - Challenges and Growth with AI 08:39 -Neuroflash's Unique Value Proposition 12:16 - Customer Onboarding and Education 14:44 - Market Focus and Expansion 16:16 - AI Misconceptions and Best Practices 21:29 - Collaboration and Future Vision 26:48 - AI-Supported Marketing: An Introduction 29:15 - SEO vs. AI Optimization 33:27 - Growth Strategies and Sales Processes 34:41 - Reflecting on Successes and Failures 41:01 - Future of AI in Content Generation 45:46 - Personal AI Hacks and Tools Henrik - https://www.linkedin.com/in/henrik-roth/ neuroflash - https://neuroflash.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.0:04:45 - Emphasis on non-social media-centric business strategies using podcasting, email, and SEO.0:06:30 - The role of effective copywriting and niche marketing in doubling her revenue in 2023.0:08:55 - The importance of using analytics to understand client sources and tailor marketing efforts.0:11:20 - Benefits of a structured content strategy that simplifies creation and ensures consistent messaging.0:13:40 - Use of automation tools to manage social media efficiently, focusing on more substantive business tasks.0:16:05 - Comparison of immediate social media gratification versus long-term engagement through email.0:18:30 - Tips for managing email communication frequency, starting small, and scaling gradually.0:20:45 - Importance of creating a solid content foundation and using templates for consistent communications.➡️SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynesWant more? Attend Holly's virtual event Ditch The Social Drama LIVE on Wednesday March 12, 2025Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? IJoin Copy Critique Club to get more clients from your copy by clicking here!

There are so many ways to market your business, but one of the most underrated tools? Client experience copy and building a brand voice guide.Everyone talks about sales emails and conversion-driven copy, but what about the emails and messaging after someone inquires? From your inquiry forms to your follow-ups, proposals, and even your contract emails—every touchpoint is an opportunity to reinforce your brand voice and create a seamless client experience.If you've ever struggled with writing client emails that feel personal and efficient, this episode is for you! We're diving into how to craft copy that sounds like you, helps you stand out, and makes the entire client journey smoother. 

In this episode, I share the unexpected journey that transformed my business when a simple course update led to a complete messaging breakthrough. I reveal how getting crystal clear on my brand message, voice, and niche completely changed how I use ChatGPT and run my entire business.What You'll Learn:How clarifying my messaging reduced my content creation time from 7 hours to minutesThe three essential elements of powerful messaging that make ChatGPT exponentially more effectiveWhy most yoga teachers struggle to articulate their unique value (and how to fix it)Real examples of transformed messaging from my clients How clear messaging simplifies decision-making and creates consistency across all platformsKey ChatGPT Prompts You Can Use Today:Prompt #1 – For creating your initial brand message:Help me craft a clear brand message for my yoga business using this format:- Who I help: [yoga teachers who struggle with...]- How I help them: [my primary methodology]- The result they get: [specific, tangible outcomes]Make it concise, conversational, and focused on real-world benefits. Avoid spiritual or vague language. Give me 3 different versions.Prompt #2 – For checking message clarity:I'm considering this brand message: [paste your message]. Would a complete stranger immediately understand what I do and who I help? If not, how could I make it clearer without making it longer?Prompt #3 – For creating Instagram content:Using my brand message: [paste message], create 5 Instagram caption beginnings that speak directly to my ideal client's pain points and position me as their solution. Each should start with a different attention-grabbing opening. Featured Offer:Unlock Your Secret Sauce - The Ultimate Messaging Blueprint for Yoga Teachers - my brand-new mini course that gives you my proven framework for crafting your message, developing your authentic brand voice, and defining your niche – with powerful ChatGPT prompts at every step. Currently available at the special price of just $27 (80% off) at susannerieker.com/secretsauce

In this episode of Know Like Trust, I'm joined by the unapologetic, no-nonsense president of the Zero F's Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices. We dive deep into: How Erica developed her brand voice (spoiler: it didn't happen overnight) Why trying to sound like everyone else is the fastest way to be ignored The power of showing up as your full self—online and in business The one shift you need to make to stop overthinking your content Why giving away your best insights actually builds trust (not dilutes your value) If you've ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica's 30-day challenge to start showing up unapologetically. Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure

In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn't always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned.Tune in for actionable tips on crafting clear, compelling communication that enhances user experience!

Feeling like half of entrepreneurship is really just writing sales copy? You're feeling the need to create content all the time.  It's a lot—and that is not what you signed up for.As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn't sound like you, the messaging isn't quite right, and suddenly, you're back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you've had so far because that's been built on your authentic brand voice and your connection to your audience. You've spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it. What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?That's exactly what I help my clients do. And in this episode, I'll show you how to protect your brand voice while scaling your marketing. 0:03:17 Solution to maintain brand voice when outsourcing0:06:12 What to do when you've been burned by a marketer or service provider in the past0:09:45 How a marketing partner can become an extension of your brand0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to0:14:01 Benefits of having the right marketing partner➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trustHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train your AI for tone of voice, how to utilize custom GPTs, and more. This week we're learning from Melissa Reeve, the cofounder of MarketingFrontier.AI. We discuss the integration of AI in marketing, focusing on how to effectively use AI for writing and maintaining a brand's tone of voice. We explore the challenges marketers face when adopting AI, the importance of defining brand voice, and the creation of custom GPTs to enhance content generation. The conversation also touches on advanced strategies for teams, the necessity of persistence and nuance in AI usage, and resources available for marketers looking to leverage AI. Finally, we provide insights on how to gain executive buy-in for AI initiatives.TakeawaysThe shift from A-B testing to "A to infinity" testing is now possible with AI.Articulate differences in tone in your AI prompts for various platforms is key.Creating a negative word list in your AI prompts can help refine AI outputs.Custom GPTs can streamline content creation for brands.ResourcesConnect with Melissa on LinkedInConnect with Wendy on LinkedInLearn More About Marketing FrontierRelated Article: Technical Marketing in the Age of AI: 2025 Trends and RecommendationsRelated Episode: AI Strategies and Tools for Industrial MarketersRelated Episode: Differentiate Your B2B Marketing in 2025: Stand Out in an AI-Driven LandscapeRegister for the Industrial Marketing Summit

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF when it comes to finding your voice and calling in your true believers. Take off your pants and buckle up b*tches, it's about to get bumpy…  Today's episode is about to blow your MF mind. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.Want to start slaying the game?Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Did you know that Nicole went live in her community to share her secrets for finding your voice to sharpen your copy and close clients fast AF?CLICK HERE to watch the replay and start attracting ready to invest clients! For even more money-making strategies, hop on over to the Facebook group! Ready to attract unicorn clients!? Book a call with the Wonder Team!And as always, for more trouble go to Real Unicorns Don't Wear Pants!

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers, Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content. Today we discussed: [00:09] Introducing Emily McGregor [01:12] What is Comedic Content? [02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27] Comedy Communicates You Understand [05:47] How Low Budget Ads Can Compete [08:49] Developing a Brand Voice with Humor [09:57] Which Industries Can Use Comedy? [10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketing Channels? More About Jacqueline Lieberman Emily McGregor's website - https://www.penguincatcreative.com Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Unlock the secrets of AI-powered marketing with Adam Nathan, the founder and CEO of Blaze, as we explore how technology is reshaping branding and leveling the playing field for small businesses. Imagine a world where crafting on-brand content doesn't require a hefty budget or extensive resources—Adam reveals how Blaze's innovative tools, like the Brand Voice feature, make this a reality. From automating content creation to transforming your existing media into new formats, Blaze offers an engaging platform that brings efficiency and personalization to the forefront of digital marketing. Join us as we explore the game-changing potential of Blaze's user-friendly features, particularly for those without a marketing background. Discover how you can effortlessly schedule a month's worth of content, transform your YouTube videos and podcast episodes into new products, and save valuable time while maintaining your unique brand voice. This episode is packed with actionable insights and strategies for creators, freelancers, and small business owners eager to maximize their marketing efforts with AI. Dive into a world of possibilities and see how Blaze can revolutionize the way you approach content creation.Read more HERESupport the show

Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients.

Unlock the secrets to crafting a brand voice that not only resonates but also cuts through the noise of today's crowded marketplace. Ever wondered how some brands effortlessly connect with their audience and build trust? This episode of the Influencer Entrepreneur's Podcast with Jenny Melrose promises to equip you with the tools to master your brand's voice and tone. Discover how to create a consistent brand identity that reflects your unique personality, values, and mission. Learn how to maintain authenticity across all platforms and channels, enhancing your brand's credibility and fostering emotional connections with your audience.Join me as we explore the essential steps to define and develop a standout brand voice that aligns with your core values and mission. We'll discuss how to identify your target audience, analyze competitors, and seize differentiation opportunities to craft a unique voice chart and guidelines. You'll gain insights into adapting your tone for different platforms and stages of the sales funnel, ensuring a cohesive and engaging experience for your audience. Whether you're building brand awareness or strengthening customer support, aligning your voice and tone can significantly impact relationships and drive success. Embrace this opportunity to transform your brand identity and elevate your business to new heights.Read more HERE.Grab your Strategic Growth Planner.Support the show

Join Galen Bingham as he sits down with keynote speaker, business coach, and brand storyteller Christy Renee. They explore the timeless power of storytelling, how it shapes brands, and why finding your unique voice is critical for success. Christy shares her journey of overcoming challenges, living courageously, and teaching companies to connect authentically with their audiences. Tune in for insights on flow state, the art of intentional pauses, and actionable advice on creating a magnetic brand voice. Big news!

Join Galen Bingham as he welcomes Mindvalley speaker, author, and business coach Christy Renee to Whiskey, Jazz, and Leadership. Christy shares her journey from overcoming a speech impediment to becoming a captivating storyteller who has inspired audiences worldwide. They discuss the power of storytelling, the courage to pause, and how brands can harness their voice to build trust and make lasting impressions. With insights on leadership, reinvention, and the art of emotional connection, this episode is a masterclass in the transformative power of story. Big news!

Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing, I'm joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content.Mike shares actionable tips for crafting prompts that guide AI tools to create authentic, relatable content. Whether you're a small business owner or a seasoned marketer, this conversation will help you embrace AI as a tool to enhance—not replace—your creativity.In this episode, you'll learn:Why relying on generic AI outputs doesn't work: Discover how poorly crafted prompts lead to bland, unengaging content.How to season AI with your brand voice: Teach AI to write content that feels personal and aligns with your identity.Why asking the right questions improves AI results: Learn how to provide specific, detailed prompts for higher-quality outputs.The importance of balancing AI efficiency with human creativity: Avoid over-relying on AI by blending its capabilities with your unique perspective.How to future-proof your AI strategy: Stay ahead by adapting AI tools to match your evolving goals and audience needs.00:00 Introduction to Rocky Mountain Marketing00:30 The Problem with AI-Generated Content02:39 Introducing Mike Alton: AI Consultant04:17 Mike's Journey into AI09:30 The Importance of Brand Voice in AI10:40 Three Levels of Effective AI Prompting14:57 Utilizing AI Memory for Consistency21:20 Creating Custom Instructions for AI32:15 Conclusion and Final ThoughtsStop settling for generic AI content—subscribe to Rocky Mountain Marketing for strategies to craft authentic, and impactful content!Visit Mike Allton's social media pages:Website: https://www.agorapulse.comLinkedIn: https://www.linkedin.com/in/mikealltonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AIContentStrategy #AuthenticContentCreation #StopCopyPastingAI #HumanizedAI #DigitalMarketingTips #AIMarketingTools #BrandVoiceMatters #AIForMarketers #MarketingWithAI #ContentStrategy2025 #RelatableContent #SmartAIUsage #AIContentCreation #MarketingInnovation #FutureOfContent Hosted on Acast. See acast.com/privacy for more information.

Does your brand voice cut through the noise and create loyalty in a sea of sameness? For clients of today's guest, Amanda Aldinger, it absolutely does. In this episode, Emma sits down with Amanda, the founder and CEO of a leading brand messaging and voice strategy studio, to uncover the secrets to crafting a bold, memorable brand voice. Trusted by powerhouse brands like La Mer, PepsiCo, and Makeup by Mario, Amanda shares the strategies that help businesses thrive in crowded markets. Together, she and Emma explore why consistency, emotional connection, and audience responsiveness are essential for building loyalty—and confront a big challenge brands face today: the fear of being polarizing on social media. Get ready to take notes, because these insider tips are game-changers for your brand voice strategy! Listen in as Amanda explains: The three pillars of successful messaging How psychographics, not demographics, unlock audience alignment The value of reactivity in a rapidly evolving marketing landscape And much, much more!   Connect with Amanda Aldinger:  Website LinkedIn – Amanda Aldinger LinkedIn – Antonym   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Send me a text!Welcome back to Community! In this episode, Kristina is chatting with Rachel Pesso, founder of RP Creative, a branding agency known for creating custom visual brands that evoke emotion & authentic connection. Kristina met Rachel in person through an Entreprenista event and immediately was drawn to her for her wisdom and creativity.In this episode they talk about how transformative in-person events have been for building connections, launching businesses, and fostering meaningful relationships in both Rachel and Kristina's journeys.They also discuss the connection between branding and showing up with confidence online and in person. They tackle topics like why aligning your visuals with your current self boosts confidence and client attraction, and how a polished brand can connect you with ideal clients and open doors for new opportunities.Whether you are looking for advice on how to strategically invest in events or how to evoke more connection and emotion through your personal and professional brands, tune in to this awesome conversation with Rachel!Connect with Rachel and RP Creative!InstagramLinkedInTikTokWebsitePodcastSoul Aligned Brand 2-Minute QuizMentioned In Episode:At Home Co.Managing Dental Drama PodcastOwning, operating, and managing a dental practice can be difficult and sometimes...Listen on: Apple Podcasts SpotifyFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Episode Notes: How to Use AI to Create Social Media PostsIntroductionWelcome to Outside the Treatment Room, the podcast about the business side of the beauty industry. I'm your host, Connie Holm.Today's topic can save you hours every month and, when used efficiently, even hours every week: How to use AI to create engaging and effective social media posts for your business.What is AI?AI stands for Artificial Intelligence. It's more common than you might think, existing in forms like:Self-driving carsVoice assistants like Siri and AlexaCustomer service chatbotsPersonalized playlistsMedical diagnosticsIs AI perfect? No, but neither are we. I use AI daily in my business, and it has saved me time and money. AI can help improve your social media creation and content strategy.If social media content creation feels overwhelming or time-consuming, you're not alone. AI tools like ChatGPT, Google Gemini, and Microsoft Copilot make the process faster, easier, and more creative. By using AI, you can grow your esthetics business while saving time to find balance in your life. Segment 1: Why Use AI for Social Media?AI clears bottlenecks by automating time-consuming tasks.Here's why it's a game-changer:Saves Time: AI can generate high-quality drafts in seconds.Boosts Creativity: Helps overcome writer's block with fresh ideas and perspectives. For example, I asked AI to help draft this podcast episode. It gave me a great starting point that I could personalize.Customizable: Tailor prompts to your brand voice and target audience. The more you use AI, the better it understands your tone.Cost-Effective: Think of it as a personal assistant available 24/7 without the ongoing expense. Segment 2: Setting Up for SuccessTo get the most out of AI, set yourself up for success:Define Your Brand Voice: Decide if your tone is professional, friendly, playful, or something else.Know Your Audience: Understand their pain points, interests, and preferred content.Set Clear Goals: Whether you aim to educate, entertain, or promote, clear objectives lead to better prompts.AI learns from your inputs over time, so be consistent in your instructions to make it reflect your brand accurately. Segment 3: Crafting Prompts for AIThe magic of AI lies in the prompts. Here are examples you can use:General Post Ideas: “Give me 5 social media post ideas for an esthetics spa that offers laser treatments and permanent jewelry services.”Captions: “Write a playful Instagram caption for a client's glowing skin after a facial.”Promotions: “Create a post announcing a holiday discount on spa packages with a festive tone.”Educational Content: “Explain the benefits of laser hair removal in a simple, engaging way.”Engagement Questions: “Suggest a fun poll question related to self-care for Instagram Stories.”Increase Reviews: “Suggest a way to ask clients to leave a Google review.”Example: I used AI to address a problem with appointment rescheduling requests. I asked it to draft a polite email directing clients to my online booking system. AI created the email, then I asked it to reformat it as a Facebook/Instagram ad and suggest an image. The result was effective and stress-free. Segment 4: Tips for Editing and PersonalizationWhile AI drafts great content, personalization is key:Customize the Language: Make sure it aligns with your brand voice and includes your unique mannerisms.Add Specific Details: Mention your spa's name, location, and special details.Use Emojis and Formatting: Add line breaks, emojis, and hashtags to enhance visual appeal.Review for Accuracy: Double-check for factual accuracy and ensure it reflects your offerings. Segment 5: Addressing Concerns About AIFear of Losing Authenticity: AI is a tool, not a replacement for your unique voice. Use it as a starting point and add your personal touch.Learning Curve: Practice makes perfect. Experiment with prompts to find what works best for you.Staying on Brand: Regularly review content to ensure it's consistent with your brand identity. Closing ThoughtsAI is like having a brainstorming partner available 24/7. It streamlines social media content creation, saving time, reducing stress, and helping you stay consistent.If you found this episode helpful, I'd love to hear from you! Share your thoughts or questions by tagging me on Instagram and Facebook at @RoseGoldLearning.Thanks for tuning in. Have an amazing week! Today's Quote“AI takes the guesswork out of social media marketing for small business owners, turning what used to be hours of effort into just minutes of creativity and strategy.”Created by AI itself for an AI-themed podcast!  Thank you for tuning into this episode of the Outside the Treatment Room podcast! Connect with Us:Instagram: www.instagram.com/rosegoldlearningFacebook: www.facebook.com/rosegoldlearningEmail: info@rosegoldlearning.comIf you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!Stay inspired and keep growing!

Jennifer Clark: The Voice of Humankindness, award-winning voice-over Actress. Jennifer Clark is a talented voice-over artist whose work has been featured by major brands like Walmart, Pinterest, NASA, Starbucks, and more. In this episode, Jennifer discusses her journey to becoming a voice actress, the challenges of learning to take herself seriously, and the experience of landing her first big break. Connect with Jennifer online: www.jennifersvoice.com Follow her on social media: Jennifers Voice

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.What You'll Learn:The 6 Core Principles To Grow Your Business:• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.4 Key Strategies To Position Your Business:• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.The 3 Essentials To Communicate Effectively:• Using emotion, action, and the right content type to connect with your audience and drive engagement.Why Quantity vs. Quality Doesn't Matter:• Learn why value is the real differentiator and how to deliver it consistently.How To Build Advocacy & Elevation:Turn your audience into buyers, advocates, and elevators who amplify your brand's message.Why Listen:This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!Start your New Year strong—press play and level up! Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Your brand's voice is its most potent tool for connection and differentiation. This episode delves into the essence of establishing a compelling brand voice that not only captures attention but also fosters lasting relationships with your audience. We'll explore actionable strategies to define and maintain a consistent brand personality across all platforms, ensuring your message resonates and stands out amidst the clamor. By mastering your brand's voice, you can transform casual interactions into loyal customer engagements, setting the stage for sustained business growth. Learn more about this topic at https://vickywu.us/dare-to-stand-out-why-your-brand-voice-shouldnt-whisper-in-a-world-that-shouts/ #BrandVoice #MarketingStrategy #CustomerEngagement #BusinessGrowth #BrandDifferentiation

Your brand has a voice, you just may not have identified it or honed in on it yet. In today's episode, Samantha Pollack joins us to share the value of crafting a distinct brand voice, how copywriters can help find and match your voice, and why you should integrate that voice through your messaging. Today's episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they'll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you'll learn how to love your leads and get more booked clients through an automated booking process.Listen Now >>Find it Quickly:00:25 - Meet Sam Pollock: Positioning Strategist and Copywriter01:06 - Understanding Positioning Strategy02:51 - Crafting Ethical and Empathy-Driven Copy04:28 - Voice and Personality in Copywriting05:43 - Challenges of Hiring a Copywriter08:52 - Discovering Your Brand Voice12:06 - The Role of AI in Copywriting21:49 - The Stress of Writing and Overcoming It26:42 - The Art of Revision and Publishing27:38 - Building and Evolving Business Systems28:34 - Crafting Client Experiences29:19 - The Importance of Editorial Passes33:17 - Word Count and Audience Considerations41:02 - Frameworks vs. Processes in Copywriting43:27 - Empathy-Driven CopywritingConnect with LindsayWebsite: cultofpersonality.coPodcast: cultofpersonality.com/podcastSubstack: copsoapbox.substack.comInstagram: instagram.com/cultofpersonality.co

What's your million?A million anything can be impressive—or insignificant—depending on the context.A million breaths keep us alive for a little over a month.A million stars is barely a fraction of our galaxy.Elon Musk's net worth is $400 billion which is 400 thousand millions.A million can mean everything or nothing, depending on how you look at it.For me, surpassing one million downloads felt impossible—until it wasn't.In this episode, I dive into what chasing your million really means:• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.• How what feels small today can snowball into something vast if you just keep going.The truth is, whatever your million represents—whether it's a business, a dream, or a vision—it's going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?A million downloads didn't happen because I planned it perfectly—it happened because I started. I kept going. I stayed in motion.If you're chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.What's your million?And are you willing to chase it?Press play. Let's talk about it.Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients. Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding. Connect with Emily:Servicepreneur Network The Servicepreneuer podcastChapters:01:49 Foundations for New Service-Based Business Owners04:15 Creating Your Content Pillars for Content Marketing Strategy 18:59 Documenting Your Expertise as a Servicepreneuer 24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 26:57 Leveraging Analytics for Content Creation and Content Marketing 27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 28:16 Taking Action and Embracing Your POV as a Serviceprenuer 29:16 Differentiating Yourself in the Market as a Serviceprenuer 30:51 Creating Spicy and Engaging Content as a Serviceprenuer 32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT36:32 Building Trust and Authenticity as a Service Based Business44:58 Consistency in Sales and Marketing as a Service Based Business49:47 Foundations and Marketing Strategies for Serviceprenuers51:55 Programs and Community for Servicepreneurs Wanna connect with me? DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio: @mywritehandwomanSet up a call and check out the website!

Struggling to write copy that truly connects and converts? You're not alone—and today's guest, Sara Noel, founder of BTL Copy, is here to help! Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and attract their ideal audiences. In this episode, we chat about: How to uncover and define your brand voice, even if you're starting from scratch  Balancing storytelling with selling—without sounding salesy Writing an ‘About Me' page that feels genuine and connects with your audience Common copywriting mistakes brands make—and how to fix them Actionable tips for DIYing your website copy like a pro If you're ready to ditch the cringe-worthy copy and embrace words that connect and convert, this episode is packed with the practical advice you need. Connect with Sara: Take her Website Copywriting Course and get 20% off using the code "tropicalsocial" Website: www.betweenthelinescopy.com   Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe Email marketing course: www.betweenthelinescopy.com/email-chapter Freebies: www.betweenthelinescopy.com/free-stuff Website copy template: www.betweenthelinescopy.com/web-copy-guide Instagram Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Join the next round of the Tropical Social Accelerator - my signature course for social media managers Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

If you feel like sharing your ideas is way harder than it needs to be… Or you're not sure how to sound like you instead of some compilation of everyone else... Then this episode of Content Creation Made Easy is gonna be your new bff. First up, I'm celebrating my 250th episode!!!

In this episode, we chat with Lucy Samuel, a copywriter and brand voice expert who has lent her creative touch to some of your favorite brands, including The Bouqs, TomboyX, Hedley & Bennett and today Alle (your favorite aesthetics platform. iykyk ;)). With a background in stand-up comedy and CX, Lucy shares how her journey has shaped her ability to craft authentic, engaging content that resonates with customers.We explore the power of humor in branding, the importance of cohesive messaging across all touchpoints, and how great copy can elevate the customer experience. Whether you're building a brand voice from scratch or refining your messaging, Lucy's insights will inspire you to think differently about how your brand connects with its audience.[2:30 - 8:00] Transition from CX to Copywriting[8:00 - 15:00] The Role of Humor in Copywriting[15:00 - 20:00] Case Studies: Writing for The Bouqs, TomboyX, and Hedley & Bennett[20:00 - 25:00] Building a Brand Voice[25:00 - 30:00] How Good Copy Shapes Customer ExperienceTune in to hear how Lucy bridges creativity and strategy to help brands stand out and leave a lasting impression!Want to learn more about Lucy and get in touch? Hit the link below!Lucy Samuel Linkedin--------------------------Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it's your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!---------------------------Connect with Jess on:LinkedIn: https://www.linkedin.com/in/jess-cervellon/Twitter: https://twitter.com/justjessssssInstagram: https://www.instagram.com/jess.cervellon/---------------------------Interested in being a part of the show? Reach out at podcast@jesscervellon.com

LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON MY CLIENT THAT GREW THEIR BUSINESS TO $250K ANNUALLY THROUGH SOCIAL MEDIA In this episode, I break down the strategies that helped one of my clients, an apparel company, grow their business to $250k a year using social media. With an average order value of $62 and an audience of 42k, they mastered the art of building a brand that resonated deeply with their audience. We'll discuss how they nailed their brand voice, maintained a consistent content schedule, and focused on the deeper meaning behind their brand rather than just the products. From understanding the sales process to utilizing segmented email marketing and hiring the right people, you'll learn the key moves that took their business to the next level. Topics We Discuss: Social Media Strategy, Product-Based Business Growth, Brand Voice, Sales Process, Scaling with Systems   SUBMIT YOUR FRIDAY LIVE COACHING QUESTIONS // CLICK HERE STAND OUT SOCIAL MASTERCLASS // use code “PODCAST” to save SOLD OUT SALES CALENDAR // use code “PODCAST” to save BUILD YOURSELF A MARKETING BRAIN // use code “PODCAST” to save EXPLORE PROGRAMS & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here

Feeling a little scattered lately? You're not alone.

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Maddy Osman, founder of Blogsmith Content Agency and author of "Writing for Humans and Robots." They discuss the importance of developing a unique brand voice in an era dominated by generative AI. Maddy emphasizes the need for clear style guidelines to maintain consistency, especially for brands producing listicle content. She shares insights on using custom AI models to uphold brand style and the ethical implications of AI in content creation. The episode concludes with Maddy recommending the "Three-Body Problem" series and inviting new clients for 2025.Top Takeaways:Establishing a Distinct Brand Voice is Essential for Consistency and Connection: Maddy highlights the importance of defining and refining a brand voice, particularly as businesses integrate AI into their content processes. A well-crafted brand voice ensures that all content, whether generated by humans or AI, feels cohesive and authentic to the audience. It helps in building a recognizable identity, fostering stronger connections with the target audience, and differentiating the brand from competitors. Maddy's agency offers services specifically aimed at helping clients develop and refresh their brand voice, emphasizing its role as a core element of a successful content strategy.Ethical Use of AI in Content Creation: Both Michelle and Maddy emphasize using AI responsibly. They suggest leveraging AI to identify content gaps, reformat existing work, or assist in editing rather than generating original content from scratch. This approach maintains the integrity of the creator's voice and avoids ethical pitfalls like plagiarism.Repurposing Existing Content: Maddy highlights a practical use case for repurposing content she previously created. By transforming her detailed personal notes into blog posts, she maximizes the value of her prior work, making it accessible to a wider audience while keeping the essence of her original writing.Competitor Analysis for Content Strategy: Michelle points out that analyzing competitors' content can be a valuable strategy to identify gaps and opportunities for new topics. They agree that while using AI to gather insights is acceptable, directly copying competitor content is unethical.Mentioned LinksThe Blogsmith Content AgencyWriting for Humans and Robots: The New Rules of Content StyleBring It OnLinkedInInstagramFacebookFurbyChatGPTBingSearch GPTThe Four Dimensions of Tone of VoiceNielsen Norman GroupSemrushSlackNotebookLMThree Body Problem series

Happy Woo Wednesdays!If you want to build a lasting brand you have to lead with your values, and messaging is at the foundation of not just communicating those values, but putting them into action. This is what you will learn today on Get A Heck Yes!Justine Wentzell-Chang is the founder of Red Balloon Station where she empowers culture-changing, community-lifting, and equity-driven BIPOC + woman-owned businesses with strategic and impactful copywriting, brand storytelling, and messaging strategy.Building a distinct and memorable brand voice to help you stand out in a crowded market and find your people/help your people find you:1) Take time to determine and understand your Brand Archetype2) Intimately know your Ideal Customer Avatar and use their language3) Dig deep to know and define your core values and conviction codes4) Be specific about what makes you different from your competitorsConnect with Justinewww.redballoonstation.comhttps://www.instagram.com/redballoonstationConnect with Carissa Woohttps://calendly.com/carissawoo/discovery-call

As an entrepreneur or professional, you know the power of having a clear and compelling brand voice that resonates with your audience. You want your message to attract the right clients, opportunities, and partners - but knowing how to express your authentic self can feel like a challenge. Many women struggle with feeling like they need to fit a mold: too professional, not bold enough, or maybe even too much. The fear of sounding "wrong" or "inauthentic" holds many of us back from fully stepping into our voice, whether we're delivering a talk, crafting website copy, or writing emails. In this episode, I talk with Ashleigh Harvey, a copywriting and brand messaging expert (and Thought Leader Academy grad), about how you can confidently find and express your authentic brand voice to connect deeply with your audience. Ashleigh shares practical strategies for honing your message, so you'll attract the right people for you. We talk about: The common challenges women face when trying to find their brand voice How Ashleigh and I describe our own brand voices (I was surprised to figure out what my brand voice is!) Why authenticity is more important than ever in the age of AI-driven content The power of having a consistent practice for developing your brand voice Practical tips for writing copy that connects, persuades, and inspires action   Plus, Ashleigh and I announce an exciting joint retreat we're hosting in London next summer! Over 4 days (June 29-July 2, 2025), you'll have the opportunity to immerse yourself in developing your brand voice and story, all while experiencing the rich performing arts culture and women's history in an incredible city. Learn more at https://www.speakingyourbrand.com/london/. About My Guest: Ashleigh Harvey runs The Story Team, her persuasion copywriting business. Her mission is to empower female entrepreneurs to embrace their authentic voice and weave it into their business, creating consistent branding and copy that converts. She works with female entrepreneurs from South Africa to New Zealand, from India to South Korea, from the UK to the USA, helping them with badass brand voice and copy tips. She is an unapologetic vegan who started her business from her car while working as a care worker. She swears too much, is far too loud, is working more and more on not caring too much about what other people think, and she wants to tell her story so that it may help other women to find their power.   Links: Show notes at https://www.speakingyourbrand.com/416/  Ashleigh's website: https://www.thestoryteam.org/  Apply for our London Brand Building Retreat in Summer 2025: https://www.speakingyourbrand.com/london/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Ashleigh Harvey (guest) = https://www.linkedin.com/in/ashleigh-harveyldn/  Related Podcast Episodes: Episode 234: How to Create Content Using Your Authentic Voice with Ashleigh Harvey (Rennie) Episode 378: The Power of Women's Voices and Stories to Change the World  

In this episode of the Social Bite mini series, Emma addresses a common fear among business owners who are considering hiring marketing support: losing their authenticity and brand voice. Emma breaks down why this concern arises, and why it shouldn't be a reason to keep doing everything yourself. She explains what happens when you try to do everything on your own in your business, and uses Ninety Five Media's unique onboarding process as an example to reveal how you can confidently outsource marketing while preserving your signature style. Emma shares exactly how you can communicate your brand voice that lives within you to your team to give them the tools to showcase it beautifully. Listen in as Emma explains: Why avoiding outsourcing can bottleneck business growth A step-by-step approach to document your brand voice for seamless delegation Why outsourcing, when done correctly, allows your brand voice to shine across all content without you being the sole creator And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Amanda is the Co-Founder and President of Dormify, the first to market retailer in the specialty dorm category. She founded Dormify as a college student after facing the challenges of trying to shop for her own college dorm room decor prior to her freshman year. She and her mom, Karen, who's also the co-founder, worked together to create what is now the largest retailer of college dorm and apartment essentials, with nearly 900 college and university partners across the country and a thriving community of 1,500+ student ambassadors. Over the last ten years, Amanda has scaled Dormify with strategic funding rounds to grow her company and team of now 40 employees. Amanda continues to serve as the company's President and visionary leader driving product development, retail expansion, and brand/creative. Amanda was named one of Forbes 30 Under 30 in 2018 and has been featured on GMA, The New York Times, and many others. She is a member of YPO and lives with her husband in NYC. In This Conversation We Discuss:[00:44] Intro[01:45] Discovering an unmet demand in a niche sector[02:41] Tackling the lack of one-stop dorm room essentials[03:11] A business from personal college move-in struggles[04:41] Organic blog growth for early product validation[07:15] Using creative posters to test early Ecomm ideas[08:07] From idea to business incorporation in two years[08:45] Turning blog readers into active brand advocates[09:33] Personalized engagements with customers directly[10:45] Learning from customers to improve product[11:48] Episode sponsor: StoreTester[13:04] Episode sponsor: Intelligems[15:00] Evolving from home shows to pop-up shops[16:41] The challenge of aging customer demographics[17:42] Forming early relationships for customer acquisition[18:39] Creating original content for lasting inspiration[19:38] Evolving strategies to connect with Gen Z shoppers[20:42] Managing high SKU counts with drop-ship solutions[21:35] Staying ahead by continuously innovating designs[22:07] Establishing criteria for product success evaluation[23:08] Topnotch consumer experience with one-stop shopping[24:09] Leaning into imperfection for creative freedom[26:03] Dormify for all your styling needsResources:Subscribe to Honest Ecommerce on YoutubeA one-stop shop of bedding decorative accessories, wall decor, storage, and more dormify.com/Follow Amanda Zuckerman linkedin.com/in/amandapaigezuckerman/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Crafting Your Unique Brand VoiceIn this episode, we sit down with Kimberley Healy, founder of Brainstorming the Castle, as she shares her journey to becoming a brand voice strategist for architects, interior designers, and brands in the A&D industry. Kim discusses how her entrepreneurial upbringing and diverse career in marketing and copywriting, including roles at F. Schumacher & Co. and the D&D Building, helped her shape a unique approach to brand storytelling.Listeners will gain insight into the importance of crafting a clear, consistent, and character-filled brand voice that resonates with the right audience. Kim provides practical tips on how firms, large and small, can distill their messaging to drive engagement and create a lasting impact. Additionally, she touches on the evolving role of AI in copywriting and offers a word of caution about maintaining the human touch in branding. Whether you're in architecture, design, or a related field, this episode will inspire you to commit to developing a brand voice that truly reflects your business.This week at EntreArchitect Podcast, Crafting Your Unique Brand Voice with Kimberley Healy.Connect with Kimberley online at Brainstorming the Castle, and find her on LinkedIn and Instagram.Please visit Our Platform SponsorsAs an architect or firm owner, you might find yourself swamped with drawings that take up most of your day, leaving you with little time to manage your business. MGS Global Group can lighten your load by handling all your drafting and rendering needs! Visit MGSGlobalGroup.com and book your free consultation today.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:ArchIT

Copywriting in Marketing and Your Teacher Brand Voice- What To Do When It's All Too Intimidating Copy is simply your written message, and copywriting is just the act of creating that content. As teachers using written copy to market yourself or your brand is the tricky part, we are already doing the heavy lifting of writing- lesson plans, parent letters, and making our message understood in the classroom. BUT we don't like to market ourselves. We don't like to sing our own praises.  In this episode, with guest Teacher Business Expert, Tina Gabel, we'll break down the top ways to get out of that slump and get you on track to use your teacher brand voice in your copywriting.  In this episode, you will learn: How to define your teacher brand voice What to do when copywriting is overwhelming 3 ways to break out of a writing slump When you might need a copywriting mentor The best strategies for using your own copywriting in marketing Links Mentioned in this Episode about copywriting and your teacher brand:  The 10,000-hour rule Outliers: The Story of Success by Malcolm Gladwell “#558: What I Include In My Brand Voice Guide (& How It's Served Me Really Well)” from Online Marketing Made Easy with Amy Porterfield Brand Voice Guide ChatGPT The Gardenary The Magic School Bus CEO Teacher® Resources Worth Their Weight in Gold:  Introducing the CEO Teacher® Directory! Your one-stop coaching shop for coaches, teachers and teacher business owners to connect. 90% of coaching clients are word-of-mouth referrals, and the same goes for quality coaches and mentors! And the best part is: They are EDUCATORS and understand the unique and often overwhelming demand on your daylight hours!  Find your perfect match today: kaysemorris.com/askacoach Let me hit you with some good news, you're already doing half of the work and well on your way to becoming a CEO Teacher®. It's time you start leveraging your teaching ideas and begin making money to make your classroom work seem less like a chore and more like the fun you always dreamed about. The 10 Steps To Get Started Selling Your Teaching Resources workbook is important when setting a clear focus for your business goals. Goals are imperative so grab your workbook and get yours on autopilot.  What's your best path to making extra money as a teacher? I'm here to help you take massive action, and prioritize the most important biz tips and strategies as you begin the journey toward living your best life! All you have to do is take the 2 minute quiz, and find out how to unlock your teaching magic to kickstart your journey. Check out my CEO Teacher® Book Recommendations here! Join Our CEO Teacher® Podcast Community to Grow With Like-Minded Teachers: Send me a DM on Instagram– I love chatting with my people, so let's chat copywriting and your teacher brand Come visit us each Thursday Night for the coolest teachers' lounge on the planet: Teacher TV is back and better than ever! Enjoying the podcast? Thanks for tuning in! Tag me @theceoteacher on Instagram and tell me what you are listening to! I love seeing what resonates most with our listeners!  I don't want you to miss a thing! Be the first to know when a new episode is available by subscribing on iTunes here! If you would like to support The CEO Teacher® podcast, it would mean so much to me if you would leave a review on iTunes. By leaving a review, you are helping fellow CEO teachers find this podcast and start building a life they love.  To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business and your life! Ready for more? I like your style! Listen to these CEO Teacher® Podcast episodes next! The Magic of Copywriting for Educators How to Make Extra Income With A Teacher Podcast Transform Your Classroom Magic The #1 Marketing Secret for Teachers