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In this episode of Brave UX, Brendan welcomes Kelly Goto, CEO and Founder of gotoresearch and gotomedia. Kelly is a trailblazer in web and UX design with nearly 25 years of experience. She shares her inspiring journey as a fourth-generation Japanese American and discusses her work with major brands like Netflix and Samsung. They delve into the importance of emotional connection in product design, the impact of technology on attention spans, and the evolving methodologies in research, especially in light of generative AI. Kelly also reflects on cultural lessons and the significance of continuous learning in design. Don't miss this insightful conversation packed with valuable perspectives on UX and the intersection of culture and innovation! Highlights include: 00:00 - Introduction 05:30 - Cultural Identity and Heritage 12:00 - Emotional Connection in Product Design 18:45 - Generational Technology Use in Design 25:15 - Insights from Japanese Culture 31:30 - The Role of Generative AI in Research 37:50 - Evolving Client Attitudes Towards Research 43:10 - Continuous Learning in Design 49:00 - Diverse Perspectives in UX 55:30 - Closing Thoughts and Engagement Who is Kelly Goto Kelly is passionate about helping organizations truly understand and empathize with their customers so they can deliver products and services that are genuinely meaningful. After over 20 years on the digital frontier, Kelly knows user experience (UX) better than most. As a design ethnographer, she focuses on uncovering how people integrate products and services into their daily lives — what those experiences mean to people and how to shape that meaning better. Kelly heads up gotoresearch, the global leader in research-driven strategy and solutions for digital products and connected experiences. The gotoresearch team dives deep into the customer's world, translating unspoken wants and needs into UX realities. This enables clients such as Samsung, Hyundai, Sony, Target, Verizon, and Pearson Education to relate with customers in new and innovative ways. Her book, Web Redesign 2.0: Workflow That Works, is an industry classic translated into 22 languages. Find Kelly Goto Here Kelly Goto on LinkedIn Gotoresearch Website Gotomedia Website Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn
Make a great first impression on prospects and increase conversions with a fast-loading, responsive website design from New Jersey's best marketing team, NJ Local Marketing (732-586-0346). Get a free quote at https://www.njlocalmarketing.com/affordable-website-design-company-in-nj NJ Local Marketing, LLC 22 Sherwood Lane, Suite 2B, Old Bridge, NJ 08857, United States Website https://www.njlocalmarketing.com Email prc.pressagency@gmail.com
Join our resident Business Ninja Max together with Muhammad Hutasuhut, CEO of Unleashed Technologies, a one-stop shop for leading web development, custom software and digital services. They create, enhance, integrate, manage, and host award-winning websites, web applications, and digital experiences through the continuous efforts of our certified developers and a team of creative digital strategists. At Unleashed, they utilize open-source platforms—the most collaborative and dynamic solutions available for their clients' websites and system integrations. By living on the cutting edge of web technology and development, Unleashed has the proven experience and expertise to create award-winning digital experiences. As globally recognized web experts, they are committed to positioning their clients to fully realize digital potential through dynamic, engaging websites using open-source solutions. Their growth model empowers their clients to exceed their goals while integrating their team with their clients. Unleashed combine powerful technologies, stunning visuals, and innovative strategies to tell its client organization's story while delivering data-driven results.Learn more about them and visit their website https://www.unleashed-technologies.com/Connect with Muhammad Hutasuhut at https://www.linkedin.com/in/mhutasuhut/-----Do you want to be interviewed for your business? Schedule time with us, and we'll create a podcast like this for your business: https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!
The city of Vancouver is developing a new website designed to enhance the user experience, making it easier to understand, navigate and find information. https://bit.ly/3BFo2bx #CityOfVancouver #PublicInput #WebRedesign #NewWebsite #UserExperience #CommunityMembers #ExperienceSurvey #CommunicationsDirector #LauraShepard #VancouverWa #ClarkCountyWa #ClarkCountyNews #ClarkCountyToday
Kelli Goto's Web ReDesign:https://www.powells.com/book/web-redesign-20-workflow-that-works-9780735714335Gen Z Searches For Online Content Differentlyhttps://blog.hubspot.com/marketing/how-gen-z-searches-for-contentEli Parser's Filter Bubbles TED Talk:https://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=enJames Burke's The K-Webhttp://k-web.org/O'Reilly's Information Architecture (The Polar Bear Book)https://www.oreilly.com/library/view/information-architecture-4th/9781491913529/Ask A Librarian:https://ask.loc.gov/Stuart Brand's How Buildings Learnhttps://www.powells.com/book/-9780140139969/17-4Jessie James Garret's The Elements of UXhttp://www.jjg.net/elements/#:~:text=Jesse%20James%20Garrett%20gives%20readers,create%20a%20successful%20user%20experience.Edward Tufte:https://www.edwardtufte.com/tufte/books_vdqi
Listen to a short-form recap or roundup of all the top 9to5Google stories of the previous 24 hours. 9to5Google Daily is available on Spotify,Google Podcasts, Amazon, iTunes and Apple’s Podcasts app, Stitcher, or through our dedicated RSS feed for Pocket Casts and other podcast players. New episodes of 9to5Google Daily are recorded every weekday. Subscribe to our podcast in Google Podcasts or your favorite podcast player to guarantee new episodes are delivered as soon as they’re available. Why not add the 9to5Google Daily to your Google Assistant Routine for a quick morning update? Learn how to add us directly to your Assistant Routines right here. Follow Damien: Damien Wilde Stories discussed in this episode: Google Chat web redesign rolls out for free accounts, now part of Gmail Clubhouse for Android is the ‘top feature’ in development, cofounder confirms Google Discover starts surfacing YouTube content in ‘Short videos’ carousel Sources: New Nest Hub looks like the original, Soli sleep tracking tied to Google Fit Drop us a line at gtips@9to5g.com. You can also rate us in Google Podcasts, Spotify, Apple Podcasts or recommend us in Pocket Casts to help more people discover the show!
Building a website isn't that hard. Anyone can buy a domain and throw up a few pages of content into a plug and play website builder, like WordPress, Wix or Squarespace, but building a website that people actually want to use and even enjoy using, that can be incredibly difficult. It takes research, patience, and a deep understanding of the customers' needs, motivations, and desires. User Experience isn't just about good design. It's a crucial part of your customer journey and something that can impact not only how your customers feel about your brand, but how you rank in Google. Kelly Goto is a designer and speaker with a focus on UX design and mobile ethnography. She's worked with brands like Netflix, Citrix, Hyundai, and Sony to develop exceptional user interfaces. And she's the author of Emotional UX, and of the classic book, Web Redesign 2.0. On this episode number 191, Kelly will be revealing some of the most effective strategies for streamlining your user experience, including expert tips on usability testing, and building user personas. Stay tuned because this episode is going to give you the tools to really get inside your customers' heads.
Paul Fairbanks, Director of Creative Services at Gettysburg College discusses the front work necessary to prepare for, get buy-in, and launch a successful web redesign process at your institution. Find a breakdown of this episode here.
Know you need a new website but don't have any idea where to start? Here's some advice that we wish all of our clients knew before they ever started.
Welcome brand builders this is rediscover your brand podcast episode #16 brought to you by ArtVersion interactive. I’m your host Kip Russell. I’m a social media manager for multiple brands as well as marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are talking conversion rates based on a website redesign as well as a few other statistics. So this week at the ArtVersion offices one of our customers contacted us to let us know that the redesigned website we created for him a year ago had increased his conversion rates from 4% to 8% in terms of visitors the contacted him threw his website and based on his overall traffic numbers. This got me thinking if a website refresh design helped our clients double his online conversion rates what are the national or broader ranged numbers for all refreshed web... The post 17 – Conversion Rates & Web Redesign appeared first on Rediscover Your Brand.
Shift your thinking, alter your process, and create a dynamic of doing rather than spinning. Workflow veteran Kelly Goto leads you through a fast-paced session designed to help transcend obstacles and develop a culture of adaptation, progress and flow. Learn the fundamental principles behind The FLOW Method, an actionable series of steps utilizing new processes and techniques to re-invigorate your organization and team. Whether you are an independent, small business owner or the manager of an in-house web marketing team, you will gain valuable insights and tools to bring back to your organization. As an evangelist for "design ethnography", Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide. Kelly is principal of gotomedia, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET. For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Kelly’s focus on cross cultural studies, mobile devices and interfaces have cumulated in the formation of a global research network with partnerships based on Finland, Spain, New Zealand and China. Kelly is a former President of the AIGA Center for Brand and is a member of San Francisco’s Bay CHI Usability Organization. She is also the editor of gotomobile.com, a highly regarded online publication focusing on mobile user experience. When not tethered to her laptop, Kelly enjoys spending time with husband Skip and new daughter Kirin, working virtually and living free. Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).
Episode #2 of the Social Signal podcast features an interview with design ethnographer Kelly Goto, who explains why testing for usability is a must in the era of the social web. We also list some of the events coming up on the Social Signal calendar.Some of the links mentioned in the podcast:Our calendar of upcoming eventsRegistration for the NTEN webinar seriesThe Northern Voice blogging conferenceRegistration for Web 2.0 and Your Organization with Alexandra Samuel and Jason MogusKelly Goto's company, gotomediaThe books Kelly recommends:Steve Krug, Don't Make Me ThinkKaren Donoghue and Michael D Schrage, Built for UseKelly's book:Web ReDesign 2.0: Workflow that Works