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In this episode we welcome Meghann Butcher from RepSpark, a B2B e-commerce platform that's revolutionizing retail for boutique gyms, golf shops, and pro shops. Meghann shares her expertise on the challenges faced by studio operators in managing retail and how RepSpark can seamlessly bridge the gap, helping businesses maximize their retail potential. Butcher is a seasoned expert dedicated to simplifying operations for business owners and operators. She clearly understands that many of these professionals aren't trained buyers or merchandisers, despite their unique opportunity to serve a guaranteed daily clientele. Meghann focuses on making the entire processes easy and seamless, empowering owners to maximize potential profits without the hassle of managing a complex back end. Megan goes into depth about not only optimizing retail spaces, but also making them a profitable extension of your fitness studio. Whether you're running a small boutique gym or a larger operation, this episode is packed with valuable insights to help turn your retail from a cost center into a robust profit center. Key themes discussed Efficient, flexible ordering; know customers' preferences. What's the retail revenue potential for studios? Microsites enable inventory-free sales for events. Exploring revenue potential for studio operators' space. Boost work achievements with desired employee incentives. Incorporate apparel rewards for engaging studio communities. Quick setup for brands on digital platforms. A few key takeaways: 1. Retail Strategy for Studios: Meghann discussed the importance of having a retail strategy for boutique gyms and studios. She emphasized that retail sales should be part of the overall revenue strategy and needs to be intentional. Understanding member preferences and curating products that align with their needs can boost sales. 2. Ease of Ordering and Inventory Management: She highlighted how RepSpark's platform makes it easy for studio operators to manage their retail offerings. The platform allows for seamless ordering, inventory management, and reordering of products in different sizes and colors. It eliminates the need for direct interaction with sales representatives, saving time for studio operators. 3. Customization and Co-Branding: RepSpark supports customization, offering an opportunity for studios to brand products like towels, bags, and apparel with their logos. This not only serves as a marketing tool but also enhances member loyalty, as members like to showcase their association with the studio. 4. Revenue Potential from Retail: Pete and Meghann discussed the revenue potential of the retail space in studios. Comparing it with golf pro shops, there is a significant opportunity for studios to generate substantial revenue through well-curated retail offerings. She mentions that consumables, basic apparel, and accessories like socks and candles move quickly and can be profitable. 5. Microsites and Pop-Up Shops: Meghann introduced the concept of microsites and pop-up shops, which allow studios to offer products without holding inventory. These can be used for special events, challenges, or seasonal promotions. Members can shop directly from these microsites, and the products can be customized, offering additional value without the need for significant upfront investment. Click here to download transcript. Resources: Meghann Butcher: https://www.linkedin.com/in/meghannbutcher/ RepSpark: http://www.repspark.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Our guests on this week's episode are Higher Logic Senior Advisor of Customer Success, Kristen Parody, and Higher Logic Customer Success Manager, Cate Sauer. Kristen and Cate are both regulars on the Higher Logic Users Group (HUG) and former association management professionals. Their work at Higher Logic revolves around helping associations succeed by sharing high-level strategies, best practices, and support. During the episode, we share tips for how associations can manage and engage groups, chapters, and events by using dedicated microsites. Hear about some common association use-cases for microsites. Learn why microsites are great for offering personalized branding and experiences for different member segments or events. Learn how chapter and other microsites can be used to empower volunteers and chapter leaders. Understand the best practices for setting up microsites, including the benefits of testing and starting small. Learn what Higher Logic's Component Management add-on is and how it can help. Helpful Links: Kristen Parody on LinkedIn Cate Sauer on LinkedIn FloridaMakes Webinar on how they use microsites. Microsite Resources in the HUG Education Library Info on Higher Logic's Component Management Add-On Higher Logic Success Team Contacts: successteam@higherlogic.com realmagnetsuccessteam@higherlogic.com informzsuccessteam@higherlogic.com
Welcome to Invest In Yourself: The Digital Entrepreneur Podcast, where we explore the world of entrepreneurship and how it leads to financial success. In this episode, our host Phil Better interviews digital entrepreneur Joel Stevenson, who shares his insights on the acquisition of Yesware, a company he helped manage. Joel talks about his varied career, from starting in sales to helping build Wayfair's B2B business. He also discusses the process of going through a sale and the importance of making your company worth buying. Joel shares his thoughts on AI in the business world and offers valuable advice for aspiring entrepreneurs. So get ready to invest in yourself and learn from the experiences of an accomplished digital entrepreneur. Let's dive in!
Wed, 19 Oct 2022 15:21:00 +0000 https://digital-growth.podigee.io/166-wie-man-ohne-ein-fertiges-produkt-kunden-akquiriert 663cc0924d7c1a0aba7349eb5dab0e1e Diese Woche bei uns zu Gast ist der Carsten Lebtig, Founder von Workmotion. Workmotion ist eine HR-Tech-Plattform, die Onboarding-Prozesse automatisiert, und Unternehmen dabei hilft, Talente aus anderen Ländern einzustellen, mit Berücksichtigung aller geltenden Vorschriften. Zuerst gibt uns der Carsten Einsichten zu sich selbst. Er erklärt, wo er studiert hat und welche andere Unternehmen er gegründet hat. Weiterhin erklärt er, unter welchen Kriterien er Work-Motion gegründet hat. In diesem Zusammenhang beschreibt er, wie er "Figma" benutzt hat, um click-dummies zu erstellen. Damit hat er es geschafft Kunden zu akquirieren, ohne ein fertiges Produkt zu haben. Danach schildert der Carsten sein Onboarding-Prozess. Die Besonderheit dabei ist, dass er mit dem Tool "valuecase" Microsites gestaltet, wo Webseiten individuell auf die Kunden angepasst sind. Zuletzt besprechen Fouad und Carsten noch, wie man mittels Customer-Support eine hohe Retention rate erhält. Daraufhin beschreibt Carsten auch, wie man eine Preisstrategie erstellt, und wie man diese Strategie auf jeden Kunden individuell anpasst. Alle Links zu Carsten und Work Motion findest du hier: Carsten: https://www.linkedin.com/in/lebtig/ WorkMotion: https://workmotion.com/ Alle Links zu uns findest Du hier: Pascal: https://www.linkedin.com/in/pascal-lehnert/ Fouad: https://www.linkedin.com/in/fouadsoultana/ Buch Dir jetzt Dein kostenloses Erstgespräch: https://www.digitalumsetzen.de/ Falls Du Gründer im Plattform, Software oder App Bereich bist und auch Lust hast LIVE mit uns aus der Praxis zu berichten und Gast in unserem Podcast sein möchtest, dann melde Dich gerne unter den angegebenen Links bei uns! Wir freuen uns auf Deine Nachricht! Falls Dir diese Folge gefallen hat, würden wir uns über eine 5-Sterne-Bewertung freuen! Abonniere diesen Podcast und hinterlasse uns gerne Feedback auch auf iTunes. Dadurch hilfst Du uns diesen Podcast stets zu verbessern und Dir die Inhalte zu liefern, die Dir einen großen Mehrwert liefern! Möchtest du auch wissen, wie man click-dummies nutzen kann, um ohne ein fertiges Produkt Kunden zu akquirieren? Hör dir jetzt die Folge an! full no Digital Growth,Plattform,Software,App,Growth Marketing,Growth Hacking,Aktive Usergenerierung,Wachstum,Digitales Marketing
In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education. At Guild Education, Karthik and his team are executing a highly personalized, ABM approach. Using microsites and retargeting Guild is getting their message in front of some of the largest organizations in the country. Learn how to personalize your storytelling and scale microsites in this fascinating episode.
Carola Binder is an Associate Professor of Economics at Haverford College, and Christina Parajon Skinner is an assistant professor at the Wharton School at the University of Pennsylvania. Both are returning guests to Macro Musings and they rejoin the podcast to talk about populism at the Fed and its implications for policy. Specifically, they discuss rising technopopulism at the Fed, the effect of populist pressures on its legitimacy, the importance of balancing experimentation and intellectual freedom with managing risks of politicization at the Fed, as well as their thoughts on the recent bouts of inflation. Transcript for the episode can be found here: https://www.mercatus.org/bridge/tags/macro-musings Carola's Twitter: @cconces Carola's blog: https://carolabinder.blogspot.com/ Carola's Haverford profile: https://carolabinder.sites.haverford.edu/ Christina's Twitter: @CParaSkinner Christina's Wharton profile: https://lgst.wharton.upenn.edu/profile/skinnerc/ Related Links: Cato Institute 39th Annual Monetary Conference: Panel 1: The Populist Challenge to Fed Independence https://www.cato.org/multimedia/events/39th-annual-monetary-conference-panel-1-populist-challenge-fed-independence *Technopopulism and Central Banks* by Carola Binder https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3823456 *Technopopulism: The New Logic of Democratic Politics* by Christopher J. Bickerton and Carlo Invernizzi Accetti https://oxford.universitypressscholarship.com/view/10.1093/oso/9780198807766.001.0001/oso-9780198807766 *Central Bank Activism* by Christina Parajon Skinner https://www.newyorkfed.org/medialibrary/Microsites/fmlg/files/2021/Skinner_Central%20Bank%20Activism.pdf *Laboratories of Central Banking* by Carola Binder and Christina Parajon Skinner https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3956845 *Fifty Shades of QE: Comparing Findings of Central Bankers and Academics* by Brian Fabo, Martina Jančoková, Elisabeth Kempf, and Ľuboš Pástor https://www.nber.org/papers/w27849 David's Twitter: @DavidBeckworth David's blog: http://macromarketmusings.blogspot.com/
Microsites, mega impact! Where do we even BEGIN with this week's special feature episode?! We're nerding out about microsites for one. whole. episode. And we're not going to lie - pulling these together has been the most fun. Special shout out if you sent Olivia a microsite recommendation on Twitter (@oliviakletters). Sadly we could only include five, but members will also get four more as a bonus as this weeks' member font finds in the newsletter, all come with beautiful microsites. We're chatting about what makes a great microsite (there's gotta be some substance to all that style y'know), whether you need one, and get honest on whether they're worth the effort. Let's get into some glorious microsite action!
Typefaces and culture, font classification controversy, microsites + more Gosh! So much type and design news this week! We’re talking brand new fonts with big launches, a great type-collation project that captures the stories behind Latin American typefaces, Microsoft’s search for their new default font, and a brand-gone-bad. Phew. But wait, there's more! There’s been a big move in the type-classification world as ATypI has decided to stop using the Vox-ATypI classification. Hear more about this, and what it means, in this week's Nerd Alert...
Sollten wir für ein neues Produkt, eine neue Zielgruppe auch eine neue Microsite anlegen? Nein bitte nicht. Wir sprechen auf dieser Seite und im Podcast über ein großes Übel, von dem fast jedes Unternehmen betroffen ist: Es gibt neben der Haupt-Website noch mehrere weitere eigenständige Websites, oft Microsites genannt. Zum Beispiel für Kampagnen oder eben für neue Produkte. Das Problem: Diese Microsites erscheinen als sehr einfache und gute Lösung. Allerdings sind sie nach hinten raus praktisch nie rentabel und sorgen nur für Ärger. Über den Link findest Du noch mehr Infos zur Folge: https://www.jaeckert-odaniel.com/microsites/?utm_source=podcatcher&utm_medium=referral Trag Dich dort in unseren E-Mail-Verteiler ein und bekomme SEO Tipps, Strategien und Webinare. Bleibe auf LinkedIn mit uns in Kontakt: Fabian: https://www.linkedin.com/in/fabianjaeckert/ Benjamin: https://www.linkedin.com/in/benjamin-o-daniel/
As reports show COVID-19 is spiking, churches are starting to engage more and more with the idea of micro-locations as a short-term solution. It's important to notice that even with the idea of micro-locations, there's different ways these locations can look. The main difference really lies in the expectations of the volunteer leader. The two extremes are basically the "Watch Party" and the "House Church"... two extremes that show what a distributed model of smaller churches can look like. Whether micro-locations fill a short-term need or solve a long-term problem makes a huge difference, and churches that are wrestling with how to implement micro-locations need to listen here as we wrestle with the different flavors of micro-locations. SHOW NOTES AVAILABLE ON THECHURCH.DIGITAL. --- Send in a voice message: https://anchor.fm/thechurchdigital/message
In today's episode, we kick-off a series about open enrollment (annual enrollment), with the most important tool for your ROI - microsites. I review what a microsite is, why it's worth the minimal investment for the employee pay-off, and how it's the heartbeat of your OE campaign. Get full show notes and more information here: https://RethinkHRPodcast.com/13
In today’s episode, we kick-off a series about open enrollment (annual enrollment), with the most important tool for your ROI - microsites. I review what a microsite is, why it's worth the minimal investment for the employee pay-off, and how it's the heartbeat of your OE campaign. Get full show notes and more information here: https://RethinkHRPodcast.com/13
Episode 13: Neighborhood Church Pt. 5 Tweetable Quotes: Give everyone the what before you give them the why before anything else. - Mingo PalaciosClick To Tweet Being connected to a team makes you know you aren’t alone. - Robert CortesClick To Tweet The best leaders have a working experience themselves. They need the practical experience of running a neighborhood church themselves. – Mingo PalaciosClick To Tweet God is big enough, and He can manage the moment. – Mingo PalaciosClick To Tweet Not everything is started has to continue forever. – Mingo PalaciosClick To Tweet Taking care of your team should be your first priority, then they will take care of anyone who shows up. – Robert CortesClick To Tweet This is the biggest opportunity to build loyalty and love right now. – Robert CortesClick To Tweet About Episode 13: This is the final conversation of a string of discussions about neighborhood churches. In another lifetime, we called these Microsites. Still, with the global pandemic, we thought this was a perfect time to open the hood showing you what we are doing at Torrey Pines Church that is greatly inspired by Saddleback Church that is part of a network of churches called Eastlake Church Network. This is a look at our phased regathering plan of neighborhood churches. For the last 11 weeks, we’ve all been doing home churches, and we’ve been watching with our families or our roommates. Listen at 1:45 for how this is playing out. Phase 2 is neighborhood churches gathering together and joining together in a community of a dozen. If you are listening as a leader or thinking of launching one, this is for you. You will learn how to roll this out and how to connect with your teams. Start with a recorded video, recorded podcast, or a writeup about what is a neighborhood church. Give them a 1-page document or a landing page that details what a neighborhood church is. Listen at 4 minutes for what this looks like. “Give everyone the what before you give them the why before anything else.” - Mingo Step 2 - Rightly prepare for the volume of churches. If you are launching 1 church or 100 churches, you need to identify neighborhood churches. It’s very similar to a “groups” model, but it is more robust. You are giving the Sunday sermon to the neighborhood church. “Being connected to a team makes you know you aren’t alone.” - Robert You should meet with your leader once a week. You’d meet close to where the site meets at a coffee shop. But a lot of the time, the leaders are seeing how they are doing. Listen at 7:15 to what Robert did at his first time serving at a microsite with restaurant background. Robert started as a volunteer just helping then moved to the neighborhood host, then a service host, and then he was coaching 8 churches at the same time. “The best leaders have a working experience themselves. They need the practical experience of running a neighborhood church themselves”. - Mingo Some you help more, but many will be good with less coaching, and they don’t need you. Identify a coach or a set of coaches who have made missions trips. These people are coolers and who can see clearly in chaos. Step 3 - Make Personal Asks Provide a signup funnel for current viewers and attenders to launch a neighborhood church. Listen at 11 minutes to hear different examples of what this looks like. When you make a personal ask, the commitment is so much more profound. Be ready to host a training for everyone interested. Step 4 - Host a Zoom or have them listen to these five podcasts. Call it “training,” and people will take it more seriously. It is formal. Tell them you went through the training, and I’m confident for you to start. Have a call that is before Sunday. Have a group call to answer questions or clear the air for any bottlenecks and set the trajectory for the services. Then let your neighborhood churches RUN. Whether they crash and burn. They will learn things by trial and error. “God is big enough,
Join the team at webFEAT Complete to learn how we can help you leverage microsites in your digital campaigns to boost your SEO, increase your CTR, and generate a higher ROI. --- Send in a voice message: https://anchor.fm/webfeat-complete/message
Today is April 8, 2020, and for this Wednesday Wisdom episode we're covering: W3C Website Redesign When to Use a Microsite Converting Your Store to Online Let's dive in! ---- W3C, or the World-Wide Web Consortium, is the main international standards organization for the internet. Today they announced that they would be starting the process of a much needed website redesign. W3C will be using Studio 24 to work on the redesign and will be keeping as much of the process in the public eye. ---- Creative.onl published a post this week detailing when it makes sense to use a microsite. Microsites are small off-shoots of a main site that serve a separate but related purpose, perhaps as a marketing campaign. However, it does not always make sense to create one, such as when you consider the SEO effect of using a separate domain. ---- We are currently seeing the economic effects of the COVID-19 pandemic, especially on retail. Stores who made most of their sales in a physical location are taking the biggest hit. In response, Shopify released an extensive blog post today regarding tips to convert your store to an online shop to help. ---- Want to know more? Head to fewdaily.com for more of today's topics and other front-end web content! If you liked what you heard be sure to rate, review, and subscribe on your platform of choice. That's all for today, tune in tomorrow! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
www.GoodMorningGwinnett.com Lawrenceville recently announced a new destination marketing campaign and separate website “microsite” aimed at promoting the city for shopping, dining and special events. “The DTL” will be the new focal point of the campaign and new microsite: www.downtownlawrencevillega.com. The city will also utilize the Instagram handle @The_DTL and #TheDTL.“We have spent the past several years following the City’s Comprehensive Plan for the growth and development of the City of Lawrenceville,” said Chuck Warbington, City Manager. “Our economic development efforts have been highly successful and we are now ready to shift our marketing efforts to a more destination-driven focus. Exciting things are happening in our City with the completion of the SouthLawn Development, the Lawrenceville Lawn renovations, the addition of Bicentennial Plaza, the College Corridor project, and the new Performing Arts Center, Boutique Hotel and Parking Deck that will soon grace our downtown.”The microsite will contain updated event information from the city, Gwinnett Historic Courthouse, Lawrenceville Female Seminary, Aurora Theatre, and other business partners. Users will be able to search for shopping, dining and event locations and dates.SOURCE: www.ajc.com#GwinnettCountyPodcast, #Podcast, #DailyHoroscope
On today's episode, we bring back Kevin Indig, VP of Content and SEO at G2.com. Jeff Byer talks to Kevin about microsites, landing pages, SEO, sitemaps, and a couple of Twitter controversies.
We see Jesus do many things in the New Testament. One of the things that stands out us is how Jesus split his time between the temple and the wells. The temple had a certain type of person, and the well had another. Similarly, your community has "temple" people and "well" people. In this episode we learn how microsites help reach the well and influence the temple.
Greg often refers back to his quote, "If you try to be everything to everyone, you're nothing to anyone," which applies so well to many aspects of a business. Sure, sending all of your audience to the same landing page may yield results, but we like to do things differently by taking this to the next level. Recently, we've introduced the idea of building microsites around personas. This way, you're creating a specific page that speaks to a specified audience. By curating personalized messaging to each audience segment, you are virtually speaking directly to the consumer. (Please pardon the technical issues at the start of the show, thank you!)
In this week’s episode, you get a three-for-one deal as we take a look at the retro-styled Captain Marvel microsite, then share some information on the State of CSS survey that’s currently underway, and finally...
Josh Galper is the managing principal of Finadium, an independent consultancy in capital markets with unique expertise in securities, finance, collateral, and derivatives. He joins the show today to talk about money markets, overnight interest rates, and some of the big issues in this area. David and Josh also discuss the Lehman Brothers collapse, the “Narrow Bank,” and what we should know about key interest rates; namely the repo rate, LIBOR, interest on excess reserves rate, and SOFR. Transcript for the episode: https://www.mercatus.org/bridge/podcasts/12072018/plumbing-monetary-policy Josh’s Twitter: @Finadium Josh’s Finadium profile: https://finadium.com/josh-galper-mba/ Related Links: Finadium’s homepage: http://finadium.com Finadium’s magazine: http://securitiesfinancemonitor.com *Second Report of the Alternative Reference Rates Committee* by the New York Fed https://www.newyorkfed.org/medialibrary/Microsites/arrc/files/2018/ARRC-Second-report *The SOFR Transition: Benchmarks, Futures, and P&L* by Finadium https://finadium.com/finadium-report-desc/sofr-transition-benchmarks-futures-profit-loss/ David’s blog: macromarketmusings.blogspot.com David’s Twitter: @DavidBeckworth
This week includes a run by Jen Simmons’ YouTube channel Layout Land, a review of content security policy problems in a research paper at Google AI, a look at a tool that lets you create...
Rightmove Training
#AskTHAT live with Lemon! Microsites, Vue, PWAs and a little fruit! Links from today's show: https://ahoylemon.xyz/ https://thefpl.us https://twitter.com/AhoyLemon https://github.com/AhoyLemon A Vue.js introduction for people who know just enough jQuery to get by by Matt Rothenberg https://medium.freecodecamp.org/vue-js-introduction-for-people-who-know-just-enough-jquery-to-get-by-eab5aa193d77
Locations are a critical component to Microsites, but where, how and why are critical questions to address when determining your space. Mingo and Esli talk through 5 years of helping teams launch locations and the wins you need to know to do it well. @micrositeguy & @micrositegirl
There are LOTS of resources your church has that can help minister to peoples needs at your microsite. Mingo and Esli draw the line between being a Savior and a vessel, and give some practical ideas for how to tether what already exists to your newly established microsite. Mingo also goes on a deep and personal rant on why we should NEVER "love on people" - but rather be very intentional about how we want to love people well. @micrositegirl & @micrositeguy
Each episode of Digital Insights is based on the articles of Paul Boag. To read the post related to this post go to: https://boagworld.com/design/microsites/
Microsites are a means to an end. This episode shares how it works inside of an existing strategy and works to help move people from outside your church to members inside your church. We also unpack data from 100 streaming churches and discuss the most standout responses. Hosted by Mingo and Jay @micrositeguy and @jaykranda
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Mark Burns returns to the podcast for a second go-around after Ep. 697, leaving two online publications behind to start his own digital venture, the Sports Business Chronicle. Burns reflects on some of the choices that he made in order to initiate his own reporting microsite, including taking a chance on himself and whether enough subscribers would buy-in to what he built. Burns talks about the negativism he encountered and how he shrugged it off. Twitter: @markjburns88
Teil 2 unserer Serie: In dieser Folge geht es um die SEO-Analyse. Mit welchen Tools arbeiten wir? Wie gehen wir bei der Recherche und Analyse vor? Hier geht es zur ersten Folge. Die Episode ist – wie die ganze Serie – für Personen gedacht, die bereits jetzt Themenportale bzw. Microsites für ihre Unternehmen betreuen bzw. entwickeln lassen. Weitere Infos zur Folge und die Shownotes: Hier findest du mehr Infos zur Folge: https://www.jaeckert-odaniel.com/wie-mache-ich-eine-seo-analyse-portal-teil-2/ Außerdem hast du hier die Möglichkeit, dich in unseren E-Mail-Verteiler einzutragen. Dort erhälst du exklusive Infos zu kostenlosen Webinaren und zu Seminaren.
Wir erklären in den kommenden Wochen, wie wir ein Themenportal entwickeln. Schritt für Schritt, mit praktischen Beispielen und konkreten Tipps. Im ersten Teil geht es um die grundsätzlichen Vorteile von Themenportalen und die grobe Konzeption. Außerdem blicken wir voraus, was unsere Hörer in den kommenden Episoden erwartet. Die Folge ist für alle Verantwortlichen gedacht, die eigene Themenportale oder Microsites für Ihr Unternehmen entwickeln oder betreuen. So zum Beispiel Führungskräfte und Mitarbeiter aus PR/Marketing. Aber auch Geschäftsführer, die sich grundsätzlich fragen, ob Themenportale oder Microsites eine sinnvolle Investition sind – und wie ein solches Portal auf die Unternehmensziele einzahlt. Hier findest du mehr Infos zur Folge: https://www.jaeckert-odaniel.com/wie-wir-in-5-schritten-ein-seo-portal-entwicklen-teil-1/ Außerdem hast du dort die Möglichkeit, dich in unseren E-Mail-Verteiler einzutragen. Darüber bekommst du exklusive Infos zu kostenlosen Webinaren und zu Seminaren.
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you. Time Stamped Show Notes: 00:27 – Today’s topic: What Is an Advertorial (And How Can You Use Them)? 00:38 – Affiliate marketers usually run advertorial from their microsites 00:45 – Microsites can be a new blog 00:50 – The blog post can be about a story 01:00 – An advertorial is like a story or editorial with an ad in it 01:13 – An advertorial piece should be well written and trigger people’s emotions 01:31 – Eric shares a bed bug example of an advertorial 01:53 – Affiliate marketers put domains right into their advertorial 02:20 – In an advertorial, you integrate the solution and explain why it is the best solution 02:38 – Most advertorials from Facebook drive the most traffic 02:50 – Taboola and Outbrain can be options, but be careful using these platforms 03:22 – Think about the long game 03:31 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:11 – Go to SingleGrain.com/giveaway for multiple entries 04:25 – That’s it for today’s episode! 3 Key Points: Create an advertorial that is educational and evoke people’s emotions. Links are inserted right into an advertorial—making it easy for readers access and buy your solution. Be careful about where you link your advertorial; keep the long-term game in mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you. Time Stamped Show Notes: 00:27 – Today's topic: What Is an Advertorial (And How Can You Use Them)? 00:38 – Affiliate marketers usually run advertorial from their microsites 00:45 – Microsites can be a new blog 00:50 – The blog post can be about a story 01:00 – An advertorial is like a story or editorial with an ad in it 01:13 – An advertorial piece should be well written and trigger people's emotions 01:31 – Eric shares a bed bug example of an advertorial 01:53 – Affiliate marketers put domains right into their advertorial 02:20 – In an advertorial, you integrate the solution and explain why it is the best solution 02:38 – Most advertorials from Facebook drive the most traffic 02:50 – Taboola and Outbrain can be options, but be careful using these platforms 03:22 – Think about the long game 03:31 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:11 – Go to SingleGrain.com/giveaway for multiple entries 04:25 – That's it for today's episode! 3 Key Points: Create an advertorial that is educational and evoke people's emotions. Links are inserted right into an advertorial—making it easy for readers access and buy your solution. Be careful about where you link your advertorial; keep the long-term game in mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Olá, meu caro ouvinte. Nesse podcast especial eu falo sobre SEO para consultores e faço uma comparação de Minisites com Sites de Autoridade e mostro a recomendação de um funcionário do Google. Esse podcast também está disponível no YouTube. Confira o podcast clicando no player abaixo: *Se você possui Android, recomendo usar o app Podcast & Radio […] O post Podcast 22 – SEO para Consultores e Microsites X Sites de Autoridade apareceu primeiro em Marketing sem #mimimi.
How many websites do you have? You probably don’t know. A WordPress network (previously known as MU) can help you manage multiple recurring sites like annual event sites, annual report sites, etc.
Microsites can be very tricky, but very profitable if marketed the right way. We demystify and uncover how to sell them and which clients to sell them to!PBNY 2020 - March 23-25, 2020 - Learn from the very best in the photo booth industry at this exclusive conference in NY. Seating is very limited. Get your tickets while you can!Photo Booth CRM - Automate your photo booth business with a booking system that allows your customers to automatically get a quote, check your availability, sign contracts and make payments all without your involvement!Follow Ryan on Instagram and Twitter. Follow Ismail on Instagram and Twitter.Submit your questions and support the show by getting Super Boother's Merchandise!Join the Super Boother's online community in our Facebook group!
The nature of the web is constantly changing, giving law firms significant opportunities to leverage their websites in new and innovative ways. In the second episode of a four part mini-series on web design for law firms, Robert Algeri of Great Jakes joins me to talk about his agency's vision for law firms' websites as publishing platforms and their use of Attorney Microsites as one means of achieving this. There are some terrific insights on the potential for law firms' web presences.
In which we answer the great debate of subdomains vs pages. How much budget do associations allow for event sites and microsites?
In today's episode Pixels & Ink hosts Dave Rosendahl and Mackenzi Farsheed we will share with you 3 ways top companies use PURLs (Personalized URLs) to increase conversion rates and drive sales. This episode will go over how PURLs can be used to Hand off data to your website, increase your ROI with Lead Gen Landing Pages, and nurture leads with Microsites. Be sure to visit our blog to join the conversation! http://www.mindfirestudio.com/blog/ A special thanks to www.bensound.com for the music!
In this episode, Jeremy Thake and Richard DiZerega talk to Andrew Connell and Mike Fitzmaurice at DevIntersections conference in Scottsdale, Arizona poolside. Weekly updates My thoughts on future of SharePoint and Office 365 Development including SharePoint 2016 On-Premises | Nik Patel Easier prepare for a meeting with the Mavention Meeting Outlook Add-in – Waldek Mastykarz Consuming Azure Hosted Web API from SharePoint Online using JavaScript and Office 365 identities | www.silver-it.com Chris O’Brien: Presentation deck/videos – Comparing SharePoint add-ins (apps) with Office 365 apps Office 365 API Walkthrough for Windows Store App – Exchange dev blog – Site Home – MSDN Blogs Chris O’Brien: Info and some thoughts on Office 365 “NextGen” portals – Microsites, Boards and the Knowledge Management portal Next Generation Office 365 Development with APIs and Add-ins – Richard diZerega’s Blog – Site Home – MSDN Blogs Show notes Office 365 is a Development Platform: ePaaS Top 10 Build 2015 recordings not to be missed on Office development! Got questions or comments about the show? Join the O365 Dev Podcast on the Office 365 Technical Network. The podcast RSS has been submitted to all the stores and marketplaces but takes time, please add directly with the RSS http://feeds.feedburner.com/Office365DeveloperPodcast. About Andrew Connell Andrew is an entrepreneur and developer with an emphasis in Microsoft SharePoint and content management systems (CMS). In April of 2005 he was recognized by Microsoft for his community contributions by being awarded Most Valuable Professional (MVP) for Microsoft Content Management Server and has received the award annually for SharePoint Server every year since. Most of his work these days involves working with the Microsoft SharePoint, Office 365 and web development technologies. Read more at about Andrew Connell and follow him on @andrewconnell. About Mike Fitzmaurice Mike is a vice president of Product Technology for Nintex, and he used to work at Microsoft where he was involved with every version of SharePoint technology from pre-“Tahoe” through the 2010 release. He cares about process automation, integration, collaboration, and a lot of other “ation”s. About the hosts Jeremy is a technical product manager at Microsoft responsible for the Visual Studio Developer story for Office 365 development. Previously he worked at AvePoint Inc., a large ISV, as the chief architect shipping two apps to the Office Store. He has been heavily involved in the SharePoint community since 2006 and was awarded the SharePoint MVP award four years in a row before retiring the title to move to Microsoft. You can find Jeremy blogging at www.jeremythake.com and tweeting at @jthake. Richard is a Software Engineer in Microsoft’s Developer Experience (DX) group, where he helps developers and software vendors maximize their use of Microsoft cloud services in Office 365 and Azure. Richard has spent a good portion of the last decade architecting Office-centric solutions, many that span Microsoft’s diverse technology portfolio. He is a passionate technology evangelist and frequent speaker are world-wide conferences, trainings, and events. Richard is highly active in the Office 365 community, popular blogger at http://www.richdizz.com, and can be found on twitter at @richdizz. Richard is based, born, and raised in Dallas, Texas, but works on a world-wide team based in Redmond. In his spare time, Richard is an avid builder of things (BoT), musician, and lightning fast runner.
The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
Fanmaker hasn't reshifted their digital focus in college athletics as much as they have complimented their existing workflow to build an insights component to their client offerings. Fanmaker CEO Jason Cole talks about the humble beginnings of the company, formerly called Row27, that burst onto the scene with some of the best vendor video production and microsites offered to college athletic departments and professional sports franchises. Some of those dynamic images have helped shape recruiting in a segment of the sports industry where innovation was often lacking. It's also about capturing and engaging with the elusive fan. Cole covers the trends that are beginning to come into focus now, especially how data insights as well as fan information is becoming so vital to an organization's existence and future. Twitter: @JRCole
This week on the Boagworld Show, we go north of the border to talk about microsites and look at how one charity saved millions.
Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.
We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will share her expertise on the following topics: 1. Definition of a targeted, singe-theme microsite marketing platform; Best practices and mistakes to avoid when creating a microsite 2. Differences between a microsite and landing page; When should you use a landing page and when do you need a microsite? 3. Benefits of a microsite; Characteristics of a microsite & principles of microsite design 4. When should I use a microsite for my brand's multi-channel marketing campaign? Case studies and Results According to an article in Website Magazine, Single-page site design — a hybrid of sorts, between a Microsite and a Landing Page -- is among 2013's hottest trends, and for good reason. 2014 will only accelerate this trend — save the date for Tuesday, November 12,19, 26 and December 3 from 2:00-2:30pm PST See more at: http://www.websitemagazine.com/content/blogs/issues-pro/pages/ess
Spencer Haws of NichePursuits.com has made a career out of long-tail and traffic and continues to innovate. In this interview, we learn how he started, what used to work, and how today’s environment requires a much different strategy and set of tactics than just a year ago.
Many marketers connect prospects with specific products or services using microsites. Yet, the process of designing microsites that communicate high levels of value to those customers remains a challenge.
Welcome to the Rediscover Your Brand Podcast! I’m your Host Mike McCormick! Last week we had a pretty awesome conversation about annual reports and how your organization can design a stellar report, which will even amaze your competitors. The post 39 – Microsites appeared first on ArtVersion Creative Agency.
Welcome to the Rediscover Your Brand Podcast! I’m your Host Mike McCormick! Last week we had a pretty awesome conversation about annual reports and how your organization can design a stellar report, which will even amaze your competitors. Now we have drifted away from talking about the internet for a while, but it is such a huge topic and has so many different elements and aspects to it, that I decided it is something that we just cannot forget out, even if we move on to other topics for a while. So today I am going to bring our focus back to the internet and talk about a pretty Interesting topic. We are going to discuss Microsites. Microsites are pretty awesome, and I am going to talk about them because they are more than just an exceptional way to expand your brand. For today’s discussion we are going to cover... The post 39 – Microsites appeared first on Rediscover Your Brand.
Ep. 12 (with some ad libbing) Welcome brand builders this is Rediscover your brand podcast episode #12 brought to you by artversion interactive. I’m your host Kip Russell. I’m a social media manager for multiple brands as well as marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are talking about Microsite’s what they are, how they work and why your company should be using them. What are microsites, and why should I use them? Simply put, a microsite is a mini Web site created for a specific audience with a single purpose. It can be one Web page or a cluster of pages. Linked to your main Web site or not. You choose. That’s the power of a microsite—its flexibility. Here are some of the top reasons to build microsites into your online strategy. Top 5 reasons to use a... The post 12 – Microsites appeared first on Rediscover Your Brand.