Stack and Flow

Data and The New Normal of Remote

In this episode Andrew and Cody talk about: Improving Corporate Culture Outbound Only Better Account Based Management

In this episode Jocelyn talks about: Data supported decision making Why it's not about ROI Marketing performance management

In this episode Scott talks about: Martech in China The Martech 5000 Marketing Governance

In this episode Greg talks about: Using analytics to optimize your site for specific verticals and prospects Why Clearbit is leading the way in data enrichment The benefits of dealing with dozens of stacks

In this episode Ryan talks about: Where AI meets product marketing Why regional marketing is the best path to CMO Content marketing that's not journalism and generates huge returns

In this episode Sam discusses: Getting marketing teams to understand the results from their tools The unique challenges of being the largest install for a SaaS vendor Using governance to hold the ship together while remaining agile

In this episode Raviv talks about: Why ABM is doomed to fail just like predictive Getting scoring right by fixing the data problem The ultimate goal of orchestration

In this episode Chris covers: How the global nature of blockchain is changing development The problem of privacy and algorithms that use gamification What the feed of the future could look like

In this episode Amit Talks about: The role of data for the modern sales rep Processing voice and context Unsupervised learning in speech analysis

In this episode J.J. Talks about: How accuracy is the key to avoiding things that get ugly when they scale Using controls to refine and improve instead of just pushing everything out the door Fit, Intent and Engagement to get to relevant data

In this episode Tami discusses: The consumer AI revolution arriving to B2B AI's role as ride along to improve productivity Atlanta's rise to power

In this episode Gideon discusses: Creating consumer grade customer experience in B2B Huge gains from product alignment, reviews and customer advocacy Where the true gains in appending data to create sales qualified leads come from

In this episode Jill discusses: The digital and social sales transformation How marketing is lapping sales on the modern buyer Why people come first

In this episode Anand discusses: The requirements for Customer Data Platforms What marketing can learn from other business disciplines In AI think KITT, not The Terminator

In this episode Scott discusses: The marketing shift toward CX governance IPaaS making the 100 web based tools infrastructure possible How the human factor is the art that makes the tools work

Roland Smart of Oracle - AI for Exploration, Agile Marketing, Combining Humans and Machines by Stack and Flow

In this episode Sam discusses: Why it's all about foundational technology and data It's not about AI replacing humans, it's about making them more powerful How IT is getting more involved in the marketing stack

In this episode Sahil talks about: Why some companies are slow to adopt AI Creating a new, better sales process Using AI to assess data quality

In this episode Steve discusses: Where we want to go as a society, the questions are moral and ethical, not technical The problem with AI adoption is that we only trust humans How the cloud changes the cost benefit analysis of applying algorithms to any problem

In this episode Mitch discusses: How to prepare for the age of AI What were these companies before they became customer centric? The problem of not defining “Fake News” The subscription economy

In this episode Greg discusses: How real time bidding works Optimizing toward incremental lift Measuring prospect and cutsomer intent The problem with marketing automation point solutions

In this episode Mike discusses: The impact of companies averaging over 90 SaaS Applications Using Tableau for organizational transformation Centralizing international marketing programs The most important factors in assembling the stack

In this episode Lora discusses: Why Supply Chain Technology is not about ERP Finance as the art of removing value from every step and fighting it with blockchain How data harmonization and synchronization are better than integration IoT making the Supply Chain more proactive

In this episode Greg discusses: If data analysis is overwhealming the art of marketing How supply chain has moved from the basement to the C-Suite Why all large organizations are supply chain companies How ABM is transforming supply chain sales

In this episode Tom discusses: Podcasting's transition from direct response ads to ads for branding The way podcasts spread The challenge of podcast discovery and how audio search makes it worse How the rise in paid content continues to make interrupt advertising less effective

In this episode a special panel of sales leaders on: Decreasing the time to ramp up new sales people Using AI to make sales reps more productive How certification creates a predictable career path Creating a culture that can handle criticism and feedback

In this episode Nadjya Explains: How to adapt to a prospect's area of interest Email Marketing Automation at scale Why tool ownership is critical How to pull all the analytics together

In this episode Kristin talks about: The challenge of competing against low tech solutions Data hygiene strategies Leading with mobile The evolving state of lead prioritization

In this episode Mike talks about: What separates the great marketers from the lazy How customer lifetime value (LTV) can expand your marketing program options Why the rule breakers cut through the clutter The challenge of running a company spread around the globe

Nick Ezzo of Host Analytics- The Marketing Battleship, Personalization, and SaaS for the CFO by Stack and Flow

In this special episode Dr. Mazzotti talks about Algorithmic Life and: The changing definition of intelligence Political affects of algorithms An historical perspective on AI The Clock as technical disruption

In this episode Ralf VonSosen of Lucid Design talks about their SaaS building intelligence platform and: The Email and Content Marketing Playbook Rants on the state of LinkedIn and Account Based Selling Emoji Subject Lines Changes he’s seen as a founder of Social Selling

In this special episode on artificial intelligence Christopher Penn talks about Machine Learning and: The Four Elements of Artificial Intelligence Automation's Political and Social Impact The Fifth Element of Sapience Data Science Rising

Stella Garber of Trello - Distributed Team, A Horizontal Productivity Tool, & Kanban v. Post-its by Stack and Flow

In this episode Jeff talks about Customer Experience being the next big thing and: Data analysis vs. Emotional Intelligence vs. Diversity The components all stacks have in common 3 ways to get the biggest gains from predictive The blind spot of total addressable market

In this episode Allison explains the challenges of massive growth in IT Security including: Staying on top of search and maximizing inbound web traffic Aligning with sales and the customer journey Getting more sophisticated with predictive The return of direct mail to the mix

In this episode Wade talks about the stack for a horizontal solution and: How to minimize the risk of applying AI to customer service Going fully distributed and transparent A stack without a sales team Everyone's favorite Zaps

Linda Cleary, Director of Demand Generation at Imperva Incapsula talks about an exceptionally complex stack and the challenges of preparing for 4x growth including: personal touch vs. AI, global operations and project management, helping prospects under attack, and why the stack Is not all about integration.

Carolyn Wellsfry Cheng of Shoretel - Integration, Closed Loop Reporting, and Cloud Based Solutions by Stack and Flow

In this episode Justin’s seen a variety of different stacks using Marketo giving him a unique perspective on Sales Automation vs. Marketing Automation Dysfunction, API as Table Stakes for the Industry and more!

In this episode Amber covers topics including: analyzing content marketing, the trade-offs between features and integration, matching content to funnel stages and more!

Jeff talks about the greatest challenges to the modern marketer - Personalization, Localization, The Death of the Newsletter and More! Learn more at: www.stackandflow.io www.infer.com

Adrian covers a broad range of topics including: Machine Learning, Account Based Marketing, Personalization, Attribution, Advocacy and more!

Adrienne Weissman, CMO/CRO of G2Crowd talks with us about: - How the explosion of the Amazon review process affects B2B review sites - Why Martech utilization is up - The G2 Sales and Marketing Stack - Best Practices in Project Management Learn More at: www.stackandflow.io www.infer.com www.g2crowd.com

Jon Dick, VP of Marketing at Hubspot talks about high touch sales motion vs. low touch, improving the prospect experience, the "Speed to Action" trend, and what tools are in their stack besides Hubspot! To learn more visit: www.stackandflow.io www.infer.com

Evan Liang, CEO of LeanData talks about getting agile with lead routing and their massive stack including: Builtwith, Datanize, Yesware, Outreach, SalesLoft, Persist IQ, Trello, SFDC, GoToMeeting, WebEx, Zoom, Capterra, UberFlip, DocuSign and Marketo! To learn more visit: www.stackandflow.io www.infer.com

In this episode we sit down with Isaac Wyatt, Director of Marketing Strategy & Operations at New Relic, to discuss: • The risks of locking into a platform • The challenge of managing 30+ technology tools • Making the Sales Organization as efficient as it can possibly be • Building the stack around the buyer’s journey To learn more visit: www.stackandflow.io www.infer.com

Jessica Cross the Head of Customer Lifecycle at AdRoll talks about their stack including Salesforce.com, Marketo, ClearBit, StrikeIron, Outreach, Yesware, Hootsuite and more! To learn more visit: www.stackandflow.io www.infer.com

Lauren Licata, VP of Marketing talks about stack and flow in the world of brick and mortar, getting more agile, loyalty programs and more! To learn more visit: www.stackandflow.io www.infer.com

Mike Leyden, the VP of Global Inside Sales at Nitro talks about their tool stack and how to deal with the champagne problem of too many leads at the top of the funnel. To learn more visit: www.stackandflow.io www.infer.com