Podcasts about Capterra

In this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—ChatGPT's Deep Research feature built on OpenAI's O3 reasoning model. This episode provides a detailed breakdown of how Deep Research can help with competitive analysis, persona building, content strategy, and thought leadership. If you're someone who works with data, content, or digital strategy, this episode is packed with actionable insights. Key Takeaways and Insights:

In this episode of Create Like The Greats, Ross breaks down the massive growth of Reddit and why it has become an essential platform for brands. With Reddit achieving profitability for the first time in nearly two decades and growing its daily active users rapidly, brands can no longer afford to ignore it. We dive deep into actionable Reddit strategies, including how to leverage subreddits, engage in community discussions, and optimize Reddit ads. If you want to turn Reddit into a growth engine for your brand, this is an episode you don't want to miss. Key Takeaways and Insights: 1. The Power of Reddit's Growth Reddit hit profitability in Q3 2024 ($29.9M profit) Revenue increased by 68% to $348M Daily active users grew by 47% to nearly 100M The influence of Reddit on search rankings and online communities 2. Why Marketers Can't Ignore Reddit Google prioritizing community-driven discussions Reddit dominating search results for product and service recommendations Comparison to platforms like Capterra, G2, and Trust Radius 3. Actionable Reddit Strategies for Brands Create & Own Your Subreddit Establish a dedicated space for your brand Engage with customers & provide value beyond self-promotion Align subreddit topics with your audience's interests (e.g., if you sell mattresses, discuss sleep tips) Secure Your Branded Username Prevent brand impersonation Use “BrandNameTeam” for community engagement Avoid “BrandName_Official” (feels out of touch) Engage in Existing High-Traffic Reddit Threads Find Google-ranking Reddit discussions relevant to your industry Provide insightful, non-promotional responses to drive visibility Avoid spamming links; focus on adding value 4. Leveraging Reddit Ads & The Power of Targeting Reddit allows hyper-specific targeting with subreddits Example: Target r/cybersecurity for security software ads Create native-style ads that blend seamlessly into Reddit conversations 5. The Value of User-Generated Content (UGC) on Reddit Encourage discussions about your brand through real conversations Monitor Reddit for unfiltered customer feedback Use Reddit insights to inform product development and marketing strategies  6. Monitoring Reddit Without Daily Posting Set up tracking for mentions of your brand Analyze competitor presence and sentiment trends Use tools to automate monitoring and identify opportunities Resources & Tools:

In this episode of Create Like The Greats, Ross Simmonds dives deep into the common mistakes that SaaS companies are making with their Google Ads strategies. Despite advancements in marketing and AI tools, many businesses are still falling into the same traps they did years ago. If you're struggling to make your paid search campaigns profitable, this episode will help you identify missteps and optimize your approach for better ROI. Episode Breakdown & Key Takeaways Why SaaS Companies Struggle with Google Ads Many SaaS businesses fail to drive ROI from paid search. The solution? Optimize your campaigns by improving efficiency in clicks, conversions, and lower costs. Common Mistake #1: Sending Traffic to the Homepage Why it's a bad idea: Homepages serve too many purposes and introduce distractions. Solution: Create dedicated landing pages aligned with specific user intent. Actionable tip: Remove navigation menus and unnecessary links to keep visitors focused. Common Mistake #2: Poor Above-the-Fold Experience 90% of visitors won't scroll past the first screen—so you need to make an instant impact. Essential components for above-the-fold success: Clear and compelling headline that connects with intent. Highlight a unique value proposition. Call-to-action (CTA) should be immediate and obvious (e.g., “Start Your Free Trial”). Social proof: Use testimonials or logos from recognizable brands. Common Mistake #3: Inefficient Bidding Strategies Ross recommends manual CPC bidding when starting. Test target CPA bidding only after gathering sufficient data. Be prepared to adjust bidding strategies based on real-time performance insights. Common Mistake #4: Running Ads on Low-Intent Keywords Stop wasting money on broad, irrelevant search terms like “sales tips” or “HR advice.” Focus on high-intent keywords, such as: Brand alternatives – Users searching for "Zoom alternatives" or "Slack alternatives" are actively looking for a switch. Solution-focused keywords – Category-driven searches like "best CRM software" indicate potential buyers. Problem-focused keywords – Queries that reveal pain points (e.g., “how to improve sales conversion rates”). Common Mistake #5: Not Using Advanced Audience Targeting Target smarter: Avoid blanket targeting by narrowing ads to key demographics. Enterprise SaaS should avoid targeting younger age groups (e.g., 16-20) as they are unlikely to be decision-makers. Use the "observation" setting first to track audience performance before shifting to specific targeting settings. Common Mistake #6: Weak Ad Copy That Fails to Convert Ross's winning copywriting framework for Google Ads: Headline 1: Match the exact search term (e.g., “Best CRM Software"). Headline 2: State a unique value prop (e.g., “User-friendly design for teams"). CTA Headline: Create urgency (e.g., “Boost revenue—Start your free trial!”). Description: Include social proof (e.g., "Trusted by 10,000+ businesses worldwide"). Leverage customer reviews from G2, TrustRadius, or Capterra for copy inspiration. Final Thoughts & Recap Google Ads can be a goldmine if done right—avoid common pitfalls and optimize for success. Focus on landing page relevance, audience targeting, and high-intent keywords for best results. Adjust campaigns based on performance metrics—don't "set and forget." —

Which task management and marketing strategy tools should you use? Spoiler alert—it's not as simple as picking the most popular software. Susan and Lany dive into the importance of discernment when selecting tools, sharing real-world experiences of software frustration, integration challenges, and team buy-in struggles. They emphasize the need to evaluate your team's workflow, test software with real scenarios, and demand proper support before making a costly commitment. They explore why businesses often waste time and money on tools that don't fit—and how you can avoid making the same mistake. If you've ever been frustrated with tools you chose in a rush, including ClickUp, Asana, Monday, or any other platform, this episode is for you. And tell us—what software works for you, and how did you decide? Maybe we'll feature your success story in a future episode! BIG TAKEAWAY - the best tools are the ones your team will actually use. Your Tech Tool Selection Checklist ✅ Assess Your Needs First Identify the specific problems you're trying to solve. List the must-have and nice-to-have features. Consider how many people will use the tool and their technical comfort level. ✅ Understand Your Workflow Map out your team's daily tasks and processes before selecting a tool. Identify which departments or roles will need access. Determine if you'll need client access or external collaboration features. ✅ Check for Scalability Will this tool grow with your business? Does it support additional users, automations, and integrations as you scale? Does it work across devices (desktop, mobile, tablet)? ✅ Demo and Test Before Committing Sign up for free trials and load real projects into the system. Get feedback from your team on usability. Request a live demo from the company and ask tough questions about features and limitations. ✅ Read Reviews & Compare Support Check user reviews on G2, Capterra, or Trustpilot for pros/cons. Look for YouTube tutorials and real-world use cases. Investigate customer support availability—do they offer live chat, phone support, or only email? Find out if you'll have to pay for support separately. ✅ Evaluate Integration & Compatibility Ensure the tool integrates with your existing software stack (CRM, email marketing, accounting, etc.). Check Zapier, Make, or native API capabilities if integration is needed. Ask: Will this create extra manual work or streamline processes? ✅ Plan for Onboarding & Training Will your team actually use it, or will they resist? Look for built-in tutorials and learning resources from the software provider. Create internal training videos & SOPs to ease adoption. ✅ Budget Beyond Subscription Costs Factor in costs for setup, training, integrations, and ongoing support. Beware of hidden fees (e.g., per-user pricing, premium support, add-ons). If switching from another tool, budget for migration costs and downtime. ✅ Make a Decision—Then Reevaluate Choose the best-fit option based on functionality, ease of use, and ROI. Reevaluate in 3-6 months to ensure adoption and effectiveness. Be willing to pivot if the tool isn't delivering as expected.

Mike Ortner—co-founder of tech success Capterra, philanthropist, entrepreneur, and Clark's long-time friend—joins Clark for this episode of The Simpleton Podcast. Also in this episode: • The lack of "faithful" Catholics in the 80s • What comes first: family or faith? • Mike's new projects • Exodus Youth Services • Classical education today — Visit runwithsaints.org to learn more about Mike's latest project (built for Catholics!). — Chapters: 0:00 Intro to Mike Ortner 0:35 Mike's “Catholic” upbringing 3:12 The lack of faithful Catholics in 80s and beyond 11:32 Mike's re-conversion 35:50 Ordering your faith and life 40:02 Mike's career 55:45 The importance of liberal arts and classical education 1:20:40 Run with Saints — You can also find the audio version of the podcast almost anywhere you stream podcasts (Spotify, Apple Podcasts, and more). Just search "The Simpleton Podcast", or go to ⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/simpletonpodcast⁠⁠⁠⁠⁠⁠⁠⁠. The Simpleton Podcast is also on YouTube, Rumble and Odysee: YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/watch?v=8yxkdpR6KBo&list=PL6J5x7lptOXsnTAQRah4MhOOZwuttVNtb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rumble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rumble.com/user/asimplehouseU⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Odysee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://odysee.com/@asimplehouseU⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Send us feedback! Email: asimplehouse@gmail.com A Simple House is a Catholic ministry that serves project and Section 8 neighborhoods in southeast Washington, DC and Kansas City, MO. Missionaries strive to meet the material and spiritual needs of the poor while living a simple religious life. Each missionary attends daily Mass, says morning and evening prayer from the Catholic Church's Liturgy of the Hours, and makes time for personal prayer and scripture study. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.asimplehouse.org/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about A Simple House and The Simpleton Podcast. YouTube - A Simple House: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@asimplehouse.catholic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube - A Simple House U (home of The Simpleton Podcast): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@ASimpleHouse_U⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: @asimplehouse | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/@asimplehouse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: @asimplehouse.catholic | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/asimplehouse.catholic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thank you to Kelly Franzen & Ben Friedman from Totus Media for editing and producing The Simpleton Podcast. Totus Media is a media production company based out of Central Iowa. Totus Media is an Iowa digital media production company, social media management firm, wedding videography business, and digital marketing agency. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.totusmedia.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more. — #catholic #podcast #religion

Guest: Kyle Hanslovan, CEO & co-founder of Huntress; and Ev Randle, partner at Kleiner PerkinsTalk is cheap, says Huntress CEO Kyle Hanslovan: “I learned real early on that integrity is like one of the very few things, if not the only thing, you can't buy.” En route to Huntress' current status as a $1.5 billion firm with $100 million in ARR, he took a long time to hire new execs, or partner with VC firms.Indeed, Kleiner Perkins partner Ev Randle recalls the deliberation Hanslovan underwent before signing KP's term sheet. “It's pretty rare for a founder's diligence process on you to increase your conviction on them and the business that they're building,” he says. “You just saw that the effort extended across to so many different places and so many details that it's typically not.”Chapters:(01:03) - Learning how things work (03:31) - Default trusting (05:07) - Over-sharing (10:50) - Kyle's leadership style (15:44) - Hiring for conflict (19:24) - Scaling execs (22:52) - Evaluating VCs (28:55) - Pattern-matching (32:13) - Why Huntress is worth $1.5 billion (38:34) - Kyle's childhood and early career (42:00) - The 99 percent (47:49) - Bootstrapping (51:14) - Deep roots (57:47) - Customer love (01:01:14) - “Nothing will stop us” (01:05:50) - Who Huntress is hiring (01:07:22) - What “grit” means to Kyle Mentioned in this episode: Sony, Sam Altman, Nike, Elad Gil and High Growth Handbook, Kim Scott and Radical Candor, JMI Equity, Vinod Khosla, Todd Park, Capterra, Reddit, FUBU, Rippling, the NSA, QuickBooks, Amazon AWS, and South Park.Links:Connect with KyleTwitterLinkedInConnect with EvTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

Today I'm joined by someone I've gotten the chance to get to know over the last year plus. We were connected last year by a mutual friend, Nate Burket. My guest and his company throw a yearly event, called JobTread Connect and they were looking for speakers and sponsors. We became a partner on their platform, sponsored the event, and then I had the opportunity to speak there as well. It was one hands down one of the best events I've ever been to. What today's guest and his team have built with their software, loyal community base, and all things marketing/branding is nothing short of incredibly impressive.Today I'm joined by Eric Fortenberry, the Founder & CEO of JobTread.  Eric's Bio:Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes. After successfully implementing the platform, the company grew from $5 to $8 million in sales and increased their gross profit by 43%.JobTread has grown to help thousands of construction companies sell and manage billions of dollars in construction jobs. The company has been rated as the #1 Construction Management Software and the #1 Construction Estimating Software by Software Advice and GetApp. Other awards include #2 Software Product by ProRemodeler, High Performer by G2, and Capterra's Shortlist.Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.Eric has been named to Inc. Magazine's 30 Under 30 List of the World's Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions. Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.Connect with Eric:Facebook: https://www.facebook.com/fortenberry Instagram: https://www.instagram.com/ericfortenberry1/ LinkedIn: https://www.linkedin.com/in/efortenberry/ Sign up for JobTread: www.jobtread.com/invite?referralCode=buildersofauthority JobTread Connect: https://www.jobtread.com/connect JobTread Facebook Group: https://www.facebook.com/groups/300060295090696 Builders of Authority:FREE Facebook Group: https://www.facebook.com/groups/7685392924809322 BOA Mastermind: https://buildauthority.co/order-form-mastermind GoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

Effectively Integrating AI into Customer Service  Shep Hyken interviews Laura Burgess, senior research analyst at Capterra (a division of Gartner), a trusted software and services marketplace that offers a wide range of solutions to help organizations meet many of their business needs. She talks about how AI is transforming customer service and how organizations can balance digital interactions with the human touch to enhance customer satisfaction.   This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    Why are customer expectations rising in today's market?  How can AI enhance customer service experience?  How can businesses effectively implement AI in customer service?  Why is transparency when using AI in customer interaction?  How can businesses balance between AI and human support?  Top Takeaways:    Over the last two years, customer satisfaction (CSAT) scores have increased. A study by Capterra found that 63% of U.S. businesses have shown a marked improvement in customer satisfaction.     Customer expectations have risen due to the availability of multiple communication channels like the phone, email, chat, and social media. Today, customers expect quick, efficient, and instant responses. Technology plays  a significant role in meeting these expectations by providing faster service across multiple channels.    Transparency is key when it comes to customer interaction. Letting customers know that they are interacting with AI through notifications before the engagement and during interactions can build trust, comfort, and acceptance.    To optimize customer service, companies should leverage the strengths of both AI and human support. While human support is crucial to personalized interactions, AI excels in faster response times, handling repetitive tasks, providing 24/7 availability, and offering multilingual support.     AI will not eliminate jobs. It will disrupt job roles. Employees believe that, in the next five years, 52% of customer queries will be handled exclusively by AI. Customer service roles will evolve, with humans focusing more on strategic, empathetic, and more complex tasks.     Integrating AI into customer service isn't just about getting the latest technology. It requires training employees to use AI tools and understand AI insights effectively. This training also benefits employees by boosting their technical skills, making them more versatile and valuable to the organizations they work for.    As businesses continue to invest in AI, it's essential to continuously measure its impact on customer experience. Companies should focus on fine-tuning these technologies to deliver accurate and helpful responses while maintaining the availability of human agents for more sensitive or complex issues.     Plus, Shep and Laura discuss more stats from Capterra's 2024 Customer Service Technology Survey and how it shapes the future of customer service. Tune in!  Quote:   "Consumers are more demanding than ever when it comes to their interactions with companies, thanks to multi-channels of communication which enable faster services and instant responses."     About:   Laura Burgess is a senior research analyst at Capterra with specialized knowledge of sales and customer experience (CX). Capterra offers businesses over 90,000 solutions across 1,300 software types and 50,000+ service providers to choose from.     Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.  Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice. Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture. As well spilling which specific tactics worked for him, he also shares whether he thinks they would still work in 2024 and where he thinks the future of marketing is heading. In this episode, you'll learn: (O:00) Intro (06:03) Joining Pipedrive (11:20) Launching on AppSumo as a marketing tactic (17:03) Early marketing strategies at Pipedrive (24:00) When should companies start investing in SEO? (27:55) Experience vs confidence (29:57) Are marketing titles important? (36:56) Growth strategies as Pipedrive expanded (39:28) Emerging platforms for marketers and developers (43:59) Software review platforms as a marketing strategy (49:03) Creative marketing and taking risks (54:11) Marketing analytics and attribution (1:02:09) Does creativity in marketing decrease with scale? (1:07:14) What does Outfunnel do? (1:21:25) Ideas are worthless. It's the team that matters. _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrus: X: https://x.com/andruspurde LinkedIn: https://www.linkedin.com/in/andruspurde/ Website: https://purde.net/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Outfunnel: https://outfunnel.com/ Purde.net Kair Käsper: https://www.linkedin.com/in/kair/ Klaus: https://www.klausapp.com/ Zendesk: https://www.zendesk.com Klaus acquisition: https://www.klausapp.com/blog/a-message-from-the-founders/ Pipedrive: https://www.pipedrive.com/ Skype: https://www.skype.com/ Google Chrome Web Store: https://chromewebstore.google.com/ Capterra: https://www.capterra.com/ TrustRadius: https://www.trustradius.com/ G2: https://www.g2.com/ Appsumo: https://appsumo.com/ Product Hunt: https://www.producthunt.com/ HubSpot: https://www.hubspot.com/ Convertkit: https://convertkit.com/ Mailchimp: https://mailchimp.com/ Little Red Book of Gambling Wisdom: https://www.amazon.com/Little-Book-Gambling-Wisdom-Books/dp/1616083921

Plus AI Bots Battle For Data Dominance. (subscribe below) Like this? Get AIDAILY, delivered to your inbox, every weekday. Subscribe to our newsletter at https://aidaily.us World's First Miss AI Crowned: Kenza Layli from Morocco Kenza Layli, an AI lifestyle influencer from Morocco, has been crowned the world's first-ever Miss AI. Competing against over 1,500 AI models, Layli won the title, a $20,000 prize, and accolades for her dedication to Moroccan culture and women's empowerment. Layli's creator, Meriam Bessa, celebrates this as a proud moment for Moroccan women in technology.  AI Bots Battle for Data Dominance AI bots are clashing over data, the most valuable commodity of the AI era. Cloudflare introduced a tool to block data-harvesting bots, intensifying the bot vs. bot conflict. This battle extends to various fields, including social media, cybersecurity, finance, and military applications, reshaping interactions.  China Showcases AI Dominance at Shanghai Expo The World Artificial Intelligence Conference in Shanghai highlighted China's rapid progress in AI technology. Over 500 companies, including Chinese giants like Alibaba and Tencent and global firms like Amazon and Google, showcased AI innovations. The event underscored China's ambition to rival the US in AI advancements despite facing export restrictions.  AI Integration Boosts Project Management ROI by 90% According to Capterra's Most Impactful PM Tools Survey, 63% of project managers report increased productivity and efficiency with AI integration, and 36% plan on increased investment by 2025. AI adoption in project management shows significant returns, with 90% reporting positive ROI, particularly in risk management, task automation, and predictive analytics. How AI Can Simplify Your Vacation Planning AI tools can streamline vacation planning tasks like choosing destinations, creating itineraries, booking flights, and practicing languages. Use AI models for destination ideas, generate travel itineraries, compare flight prices, and translate languages on the go. These tools enhance the planning process, making it easier and more efficient. AI-Powered Super Soldiers Are Here AI-enhanced soldiers are becoming a reality with the Hyper-Enabled Operator (HEO) concept. Unlike previous efforts to create physical advantages, HEO focuses on cognitive overmatch, providing soldiers with advanced situational awareness and decision-making tools. Technologies include sophisticated sensors, language translation, and edge computing to enhance battlefield efficiency and safety.

“I would definitely say keep it simple to start, says Jason Smith, Sales Engineer Supervisor at CallTrackingMetrics. With a staggering 80% of customer service and support organizations projected to utilize generative AI in some form by next year, it's clear that this technology is poised to transform the way we approach call tracking and customer experience. In this episode, we delve into the world of AI-powered call tracking, exploring its immense potential to boost agent productivity and elevate customer experiences. Jason Smith, Sales Engineer Supervisor at CallTrackingMetrics will shed light on how organizations can harness the power of generative AI to gain deep insights from call data, streamline processes and make data-driven decisions that drive customer satisfaction. Jason discusses how, generative AI can, if companies take it step by step, streamline how data is consumed and create actionable information that leads in improved EX and CX. Jason Smith About CallTrackingMetrics CallTrackingMetrics is an award-winning, global conversation analytics company founded and led by a husband-wife team that enables marketers to make effective data-driven decisions and increase ROI. Over 100,000 users, including Morgan and Morgan, SearchKings and ServiceMaster, rely on CTM to track and attribute all online and offline leads across multiple platforms through native integrations with core tools like Google Ads and Analytics, HubSpot, Salesforce, Zoom, and Facebook. CallTrackingMetrics is named an industry leader, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture. CallTrackingMetrics.com

In this episode I sat down with Bobby Guelich, Co-Founder and CEO of Elion Health (https://elion.health/), to explore the evolving world of comparison websites in the healthcare technology industry. As the health tech landscape grows increasingly complex, comparison sites have emerged as valuable resources for buyers to navigate their options and for vendors to showcase their solutions. But beyond just facilitating matches, these platforms also generate a wealth of valuable data on buyer behavior and intent. In this conversation, you'll learn: - How comparison websites like KLAS, Gartner, G2, Capterra, and Elion Health are helping healthcare organizations make sense of the crowded health tech vendor landscape - The differences between first-party, second-party, and third-party intent data and why comparison sites offer particularly valuable signals for health tech marketers - How to leverage comparison site data to identify in-market accounts, trigger targeted campaigns, inform content strategy, and enable sales-marketing alignment - Strategies for proactively engaging with comparison websites to boost your visibility and drive conversions - The future of healthcare comparison websites and how they will continue to shape the industry Whether you're a health tech marketer looking to gain an edge or a healthcare leader seeking to stay on top of the latest innovations, this episode offers valuable insights into an important trend shaping the industry. Tune in to learn how you can tap into the power of comparison websites and intent data to connect with buyers and drive growth. You can reach Bobby at bobby@elion.health.com

Et si vous pouviez rentrer dans la tête de vos clients ?Eric Seclet, Copywriter et hôte du podcast le SaaS Club, dévoile la méthode du "Review Mining".Le Review Mining sert à entrer dans la tête de nos clients, grâce aux avis utilisateurs.Notamment ceux des concurrents, pour découvrir leurs déclencheurs, envies et freins.Ainsi, mieux parler le langage de vos clients. Récoltez un maximum d'avis clientsG2, Capterra, AmazonReview ou Trustpilot.Regardez les avis de vos concurrentsScannez 3 à 5 concurrents, directs ou indirects.Copiez/collez ces avis sur ExcelOn ne se pose pas de question, on fera le tri plus tard !Classifiez et observez la fréquenceÉliminez les avis inutiles. Observez les mots utilisés, les expressions, les solutions alternatives, mais aussi les déclencheurs. Triez en colonnes "bénéfices" et "douleurs" et identifiez les patterns en utilisant un système de scoring.Recommandations :Coupler cette approche avec d'autres méthodes qualitatives Questionnaires, interview clients etc.Adapter la façon notre approchePrendre en compte que chaque client ne démarre pas au même point.Travaillez le CopywritingReprendre les mots utilisés dans les reviews clientsMaintenant, plus d'excuse pour ne pas doubler votre chiffre d'affaires...Tous au charbon  

On this episode of the Healthy, Wealthy, and Smart Podcast, host Dr. Karen Litzy discusses remote therapeutic monitoring with Vikram Sethuraman, founder and CEO of PT Wired. They delve into the benefits of remote therapeutic monitoring for physical therapy clinics in preventing patient dropout, improving satisfaction, and increasing revenue. The conversation highlights how remote therapeutic monitoring services can keep patients engaged between clinic visits, providing support and guidance for successful rehabilitation outcomes.   Show notes:  [00:00:24] Remote Therapeutic Monitoring. [00:07:27] Provider and patient interaction. [00:11:39] Billing complications for RTM codes. [00:13:36] Coding gap challenges. [00:19:11] Managing RTM in Large Clinics. [00:24:31] PT Wired custom mobile app. [00:28:27] RTM coding and billing.   More About Vikram Sethuraman: Vikram Sethuraman is the founder of PT Wired, a 100% custom-branded mobile app service for physical therapy practices. PT Wired is a patient engagement solution that helps physical therapy clinics prevent patient dropout, improve patient satisfaction, and boost revenue through Remote Therapeutic Monitoring. Today, PT Wired powers over 300 physical therapy practices as #1 highest-rated Physical Therapy Software company on Capterra, winning awards for Best Value and Best Ease of Use.    Resources from this Episode PT Wired Website PT Wired Facebook Mention Karen Litzy when you contact PT Wired for 25% off the first 4 months   Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month     Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn   Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

In this episode of Create Like The Greats, Ross shares a question received from an acquaintance facing a career transition, moving from a familiar industry to a completely new one, necessitating a deep understanding of a novel customer base and industry dynamics. He outlines strategies and techniques employed at Foundation Marketing for effectively onboarding and driving results for clients through comprehensive customer and audience research.  Ross emphasizes the importance of becoming customer-obsessed, offering practical advice on connecting with customers directly through calls, studying competitors, attending industry events, exploring customer reviews, and leveraging resources like newsletters and sales calls. The goal is to rapidly understand and immerse oneself in the new industry, enabling effective storytelling and marketing strategies that resonate with the target audience. The episode serves as a guide for marketers looking to swiftly adapt and succeed in new roles or sectors by prioritizing customer understanding and engagement. Detailed Breakdown: Mastering a New Industry: Strategies and Techniques: Shares strategies used by Foundation Marketing for onboarding fast-growing SaaS companies and successful B2B brands. Emphasizes the importance of customer obsession and understanding customer needs. The Power of Customer Obsession in Marketing: Highlights the significance of customer obsession in marketing. Stresses the need to understand customers' needs, struggles, and preferences for effective marketing. Unlocking Customer Insights: Practical Research Tactics: Recommends practical research tactics for understanding customers, such as conducting interviews and subscribing to industry newsletters. Advocates for attending relevant events, networking, and building connections in person. The Essential Role of In-Person Connections and Review Analysis: Emphasizes the importance of in-person connections, networking, and building relationships in the industry. Advises analyzing customer reviews on platforms like TrustRadius, G2, and Capterra for valuable insights. Leveraging Sales and Customer Success Insights: Recommends engaging with sales calls and customer success teams to gain insights into customer needs and concerns. Advocates for active participation in sales calls or listening to recordings to align marketing strategies with customer expectations. Executing and Demonstrating Value Quickly: Encourages swift action and execution to demonstrate value quickly in new roles or industries. Urges individuals to become obsessed with understanding customers and share their insights with the entire team Resources: Customer Research: How To Get Closer To Your Audience Faster Than Usual - https://rosssimmonds.com/customer-resarch/ ---

What is the role of a  PMO in a modern organization, and why do people think that it's only administrative?Galen Low is joined by Olivia Montgomery—Senior Analyst at Capterra—to discover how the often-misunderstood role of PMOs is revolutionizing the business world.

From a brand advertising standpoint, TikTok is the hottest thing out there, like when Instagram first came out. The return on ad spend and content make TikTok absolutely the number one channel for marketers that heavily invest in that channel. And they love it. Will there be a US-wide ban on TikTok? Why is it the app to beat, and how are brand marketers using it? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses preparing for a TikTok ban. Show NotesConnect With: Meghan Bazaman: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI agents: your new virtual co-worker! What are they, who is making them, and when you can expect them. Kieran and Nicholas Holland (Hubspot, GM Marketing Hub) dive into the transformative power of AI in content creation and digital marketing strategies. Learn more about the innovative ways AI tools can enhance brand voice, the intricacies of tailoring content to various social media platforms, and the game-changing potential of AI-driven devices and interfaces that could redefine how we work and interact with technology. Mentions G2 Crowd https://www.g2.com/ Capterra https://www.capterra.com We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketers need to know that volatile content is on the rise. Close to 60% of marketers are already witnessing defamatory content about their brands. More and more AI-generated content is flooding the market. The pace of AI is moving faster than regulations and guidelines. How do you monitor and safeguard your brand? How do you leverage AI tools in the right way? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses brand monitoring in the age of AI. Show NotesConnect With: Meghan Bazaman: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anna Wood, Deputy Editor at Startups Magazine speaks to Gillian Palmer, Founder and Director at The Finance Hub and Lending Made Simple all about her journey, what the Finance Hub does and how to manage your finances as a startup. This episode is sponsored by Capterra.

Anna Wood, Deputy Editor at Startups Magazine speaks to Alex Pavlov, Partner at early-stage tech VC, RTP Global all about funding from a VC's point of view and insights into the current climate. This episode is sponsored by Capterra.

Anna Wood, Deputy Editor at Startups Magazine speaks to Alex Pavlov, Partner at early-stage tech VC, RTP Global all about funding from a VC's point of view and insights into the current climate. This episode is sponsored by Capterra.

Anna Wood, Deputy Editor at Startups Magazine speaks to Alex Pavlov, Partner at early-stage tech VC, RTP Global all about funding from a VC's point of view and insights into the current climate. This episode is sponsored by Capterra.

Stefan is the CEO and Co-Founder of Pointerpro, a software platform to create your own online assessments with auto-generated personalized reports. It helps you turn your expertise into a tool that delivers personalized advice at scale.Before founding Pointerpro, Stefan worked for 15 years in several consulting companies as a consultant, project manager, and account manager. He has contributed to Entrepreneur, Capterra, CrazyEgg, mainly in the areas of entrepreneurship and digital marketing. In addition, he founded the Facebook group “B2B Bloggers Boost Group”, where top-tier B2B bloggers help each other to create content and get mentioned.In this episode we cover:00:00 - Intro01:14 - Stefan's Background Story Into SaaS06:05 - The Turning Point and Founding Pointerpro08:45 - Turning Validation into a 3M ARR Success Story12:02 - SEO Insights and AI Trends for 10X Traffic Growth15:48 - Transitioning from Organic to Paid Marketing Timing Tips17:56 - Time-Based Vs Outcome-Based Pricing Strategies23:45 - Pricing Through Time and Cost Saving27:59 - Stefan's Favorite Activity To Get Into a Flow State28:24 - Stefan's Piece Of Advice For Your Younger Self30:11 - Stefan's Biggest Challenges at Pointerpro31:41 - Instrumental Resources For Stefan's Success33:28 - What Does Success Mean for Stefan Today36:08 - Get In Touch With StefanGet In Touch With Stefan:Stefan's LinkedInPointerpro WebsiteMentions:ATMTJacco van der KooijWinning By DesignChris WalkerRefine LabsApril DunfordPositioning PodcastTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company

Today Skip and Kayla are joined by Steven Cooley, Founder and Owner of Art vs. Math and Mortgage Advisor Tools, He offers insights into the significance of technology in the mortgage sector. He shares how Mortgage Advisor Tools, regarded as the 'CAPTERRA' or the 'Yelp' for mortgage tech, assists lenders, loan officers, and brokers with a comprehensive list of technology services, products, and companies in the industry. The most sought-after tool, according to Steven, is lead generation. Looking at the ever-growing Gen Z demographic, Steven emphasizes the need for lenders to embrace technology. 

Anna Wood, Deputy Editor at Startups Magazine speaks to Karen Watton, Director at qLegal, and Clemence Tanzi, Programme Lead at qLegal all about qLegal's mission to make legal advice accessible for everyone, especially startups. This episode is sponsored by Capterra.

Anna Wood, Deputy Editor at Startups Magazine speaks to Ashleigh Frater, Founder & Anxiety Coach at In Good Hands all about overcoming anxiety, the stress founders go through, and how to prevent burnout. This episode is sponsored by Capterra.

Já estamos começando a ver produtos agrícolas editados por CRISPR, a "tesoura natural" de edição genética. E veremos muito mais nos próximos anos, explica nossa convidada, Viviane Silva, Chief Scientific Officer da startup brasileira InEdita Bio, que está trabalhando para tornar plantas mais resistentes às mudanças climáticas, e mais produtivas, para combater a insegurança alimentar no planeta.Links do episódio:O site da InEdita BioO livro "Tecnologia CRISPR na edição genômica de plantas: biotecnologia aplicada à agricultura"Insights Capterra10 soluções gratuitas para gestão de projetosNeste episódio, o pessoal do Capterra fala sobre a entrada da IA na gestão de projetos, e dá dicas de dez programas com versões gratuitas para usar nas pequenas e médias empresas.  Airtable - nota 4,7/5Asana - nota 4,4/5Basecamp - nota 4,3/5ClickUp - nota 4,7/5Evernote Teams - nota 4,4/5Jira - nota 4,4/5MindMeister - nota 4,7/5monday.com - nota 4,6/5Notion - 4,6/5Todoist - nota 4,6/5Leia: No artigo completo, você pode conhecer detalhadamente as funcionalidades de cada um, suas diferenças, recursos e como escolher.Confira mais avaliações e pesquisas em: www.capterra.com.br_____FALE CONOSCOEmail: news@theshift.info_____RECEBA AS NEWSLETTERS DA THE SHIFTwww.theshift.info

Anna Wood, Deputy Editor at Startups Magazine speaks to Shazia Hussain, Senior Technology Recruiter, Winner of TechWomen100 Champion of the Year Award 2023, and BBC Apprentice contestant 2023 all about neurodiversity, the ups and downs of her career and the lessons she's learned. This episode is sponsored by Capterra.

Tim Higham and Joe Lynch discuss the free TMS, which is of course AscendTMS. Tim is the CEO of AscendTMS, the world's most popular TMS software, with over 56,197 customers in over 30 countries. About Tim Higham Tim Higham is a leading visionary in the logistics and transportation field, running the highly successful InMotion Global, Inc. (AscendTMS). AscendTMS is the world's most popular TMS software, with over 56,197 customers in over 30 countries. AscendTMS is the #1 (and highest-rated) TMS software on all major software review websites. The industry-leading AscendTMS system (www.TheFreeTMS.com) is the world's first and only TRULY multi-tenant, cloud-based, patented, and independent TMS system - and is the winner of every available industry technology award for 18 years running. Prior to starting AscendTMS, Tim co-founded and ran a national 3PL, where he invited Palm Beach Capital LLC to become minority equity shareholder in July, 2009 in order to speed both internal growth and outside acquisitions. The 3PL grew yearly, including during the “great recession”, with load counts being the most robust ever. It grew through a continued mixture of internal organic growth and further diversification through a continued acquisition strategy with Palm Beach Capital. The 3PL was sold in 2014. Tim spun off AscendTMS and bought it from Palm Beach Capital on January 1st, 2015. In August, 2017, a national, publicly traded bank holding company bought a minority stake in InMotion Global and AscendTMS. Mr. Higham was widely recognized in the 1990s for revolutionizing the paper-intensive insurance industry. By using (then new) Internet capabilities, he made industry-specific processes nearly paperless. After selling his company, IRC, Inc., in 1998, he turned to the transportation and logistics field, merging "old school" thinking with "new school" technology. Tim continues to be a popular industry speaker and author - helping TMS users understand the difference between "bleeding edge" and "leading edge" TMS technology and solutions. About AscendTMS AscendTMS is a transportation management system (TMS) used by freight brokers, 3PLs, trucking companies, and shippers to manage their entire business operations. With over 56,000 happy customers, AscendTMS guarantees users more profit and lower costs, or they don't pay a dime. AscendTMS is totally independent and partially owned by a large, publicly traded (NASDAQ), FDIC regulated, national bank holding company. This means that AscendTMS is financially sound and able to invest in new TMS features at no additional cost to customers. AscendTMS is also profitable and totally debt free. This financial stability allows AscendTMS to focus on its customers' success without having to worry about outside investors. As a 100% independent TMS, AscendTMS is not affiliated with any broker, carrier, or other transportation entity. This ensures that AscendTMS's only goal is its customers' success. AscendTMS is accessible from any device, anywhere in the world, with no installs, hardware, setup, or tech expertise required. AscendTMS has received the best real online reviews and 5-star ratings at Capterra, Software Advice, and Gartner. These reviews from real users attest to AscendTMS's ease of use, powerful features, and excellent customer support. Overall, AscendTMS is a reliable and affordable TMS that can help businesses of all sizes improve their profitability and efficiency. Key Takeaways: The Free TMS Free and open-source: AscendTMS is a free and open-source transportation management system (TMS). This means that it is free to use and modify, and the source code is available for anyone to inspect. Powerful features: AscendTMS offers a wide range of powerful features, including: Order management Freight dispatch Shipment tracking Customer invoicing Reporting and analytics Scalable and extensible: AscendTMS is designed to be scalable and extensible to meet the needs of businesses of all sizes. It can be used to manage a small fleet of trucks or a large global transportation network. Easy to use: AscendTMS is easy to use, even for users with no prior experience with TMS software. It has a user-friendly interface and a comprehensive documentation library. Well-supported: AscendTMS is a well-supported project with a large and active community of users and developers. This means that there is always someone available to help you with any problems you may encounter. Self-hosted or cloud-based: AscendTMS can be hosted on your own servers or deployed in the cloud. This gives you the flexibility to choose the deployment option that best meets your needs. Secure: AscendTMS is built on secure foundations and uses industry-standard security best practices. You can be confident that your data is safe and secure when using AscendTMS. Supported on a variety of platforms: AscendTMS can be used on a variety of platforms, including Windows, Linux, and macOS. This makes it easy to use AscendTMS on the devices that you already have. AscendTMS is constantly being improved and updated with new features and functionality. You can be sure that AscendTMS will continue to meet your needs as your business grows and changes. Learn More About the Free TMS Tim Higham | LinkedIn AscendTMS | LinkedIn AscendTMS website Ascend TMS | YouTube ShipperCRM | LinkedIn ShipperCRM website Wreaths Across America Radio - Wreaths Across America Episode Sponsor: Lean Solutions Group Outsourced Sales and Marketing with Ryan Mann The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Anna Wood, Deputy Editor at Startups Magazine speaks to David Jani, Content Analyst UK at Capterra, which helps you find the right software for your business all about the results from the customer service and help desk research they conducted.

Le monde des logiciels peut sembler obscur, flou, au premier abord. Pourtant, tout le monde en utilise et que vous soyez membre d'une grande entreprise, d'une PME, ou d'une TPE, le choix des outils numériques est crucial. Dans cet épisode, la problématique sera très simple : quelles sont les tendances logicielles 2023 ? À travers cette question en apparence anodine, il est possible de prendre le pouls du marché des logiciels et voir ce que les entreprises cherchent le plus en 2023. L'importance des logiciels n'est pas à sous estimer. Nombreuses sont les entreprises à se demander, encore aujourd'hui : mais quel logiciel choisir ? C'est central dans la stratégie de développement de n'importe quel société. Toutefois, un mauvais choix pourrait avoir de funestes conséquences. Voilà pourquoi il est important de savoir vers quels logiciels se tourner, où se renseigner et dans quel secteur de l'entreprise les implanter. Le monde traverse ce qui s'apparente à une crise économique, les entreprises cherchent à réduire les coûts. Pour cela des logiciels existent-ils ? De plus, dans une époque où les cyberattaques sont légion, les logiciels de cybersécurité ont la cote. Qu'est-ce que cela signifie ? Quant à ceux liés à l'IA, sont-ils plébiscités ? Toutes ces questions et bien plus ont une réponse dans cet épisode sponsorisé avec Emilie Audubert, analyste de contenus pour Capterra.Les épisodes de Culture Numérique sont disponibles sur Siècle Digital et les plateformes de streaming. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode of The Building Freedom podcast, Randy welcomes Eric Fortenberry, Founder and CEO of JobTread to discuss the construction management software and how it came to be!Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes. After successfully implementing the platform, the company grew from $5 to $8 million in sales and increased their gross profit by 43%.JobTread has grown to help thousands of construction companies sell and manage billions of dollars in construction jobs. The company has been rated as the #1 Construction Management Software and the #1 Construction Estimating Software by Software Advice and GetApp. Other awards include #2 Software Product by ProRemodeler, High Performer by G2, and Capterra's Shortlist.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach/

Recuperan cuerpos de alpinistas que cayeron del Pico de Orizaba cerca del 50% de los empleados nunca ha cambiado de trabajo: Capterra

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Join this podcast's Facebook Group: The Dental Marketer SocietyJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/[Click here to leave a review on iTunes]‍‍Guest: Dalton HandyBusiness Name: TempMeeCheck out Dalton's Media:‍Website: http://tempmee.com/Facebook: https://www.facebook.com/tempmeeapp/Linkedin: https://www.linkedin.com/company/tempmee/Instagram: https://www.instagram.com/tempmee/Twitter: https://twitter.com/tempmeeapp‍Dalton Linkedin: https://www.linkedin.com/in/dalton-handyEmail: Dalton@TempMee.com ‍Other Mentions and Links:HubSpotMarketoSalesforcePardotSlackGoogle AdsYelpCapterraHannible Barca - "We will either find a way, or make one"Steve JobsCary Gahm, Edward Thomas, and Debra SimmonsUberThe Infinite Game - Simon Sinek‍‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:Making sure potential patients can find you online and optimizing your website is an often overlooked essential first step.Utilizing a CRM like Hubspot can help keep all of your patient communication and followup in one place.Sending out email newsletters to remind the community that your office is up to date and spreading helpful information is a great way to stay in touch. Be sure not to overwhelm your email list though!Try to make your office and website have a unique twist, ensuring an office across the country couldn't directly copy you.Always provide options for contacting your office. Making it hard for patients to call, text, or email will be a big point of friction.If you're running a private practice, think about how you can set yourself apart from DSOs! You may be able to add more of a personal touch than most dental organizations.‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Alright, it's time to talk with our featured guest, Dalton Handy. Dalton, how's it going? Uh, pretty good. Dalton: Michael, how about you? Michael: I'm doing pretty good, man. Thanks for asking. If you could tell us a little bit about your past, your present, how'd you get to where you Dalton: are today? I. Yeah, so I've been in marketing for eight years now.I started my career coming out of the University of Denver in, in a slightly lesser known field of marketing operations. So it's all like the systems and processes that make marketing work, right, to be able to prove value and to get a feel for everything. So I started my career there. Um, I'm now here at Tempe, which is my third startup where I, I really think that I thrive, right?This is where I am able to build, I'm able to really see the impacts of my efforts, um, and I'm more connected with, with our users as well than I have been at a much larger corporation. So this is the second time that I've built a marketing department within, within a startup, and so far it's been going really well.Gotcha. Michael: So, real quick temp me Dalton: is what? Temi is a dental staffing community, so we help offices find placement with assistance as well as hygienists for both temporary, multi-day and permanent placement services as well. Gotcha. Michael: So before the other two startups that you worked at, was it in the industry, dental industry, Dalton: or No.Great question. Not in the slightest. I've spent a lot of time in cybersecurity and then the other startup that I was at was actually a highly verticalized software company. So they specialized in software for, um, portable toilet vendors, roll off dumpsters and septic pumpers. So it was very specific.Really cool company there, and that's where I really discovered my passion for startup marketing and being able to have that a lot bigger connection with, with your customers and have a lot more fun with what you're doing as a marketer too. That's where I really found my passion for it. And so even though it's kind of a funky industry, I'll, always be forever, but grateful.Yeah. Nice Michael: man. So you've been in marketing for a minute now, right? And it's cool that you're working in a company that like, you know, is revolved around our industry, right? The dental industry, of course. But when it comes to, you said you created systems and processes that make marketing work down to us.Okay, cool. What Dalton: is that? Yeah. So one of the key things that you'll note, uh, as particularly as you get into bigger companies, bigger corporations, you're gonna have a lot of different systems. But from a marketing perspective, one that's gonna be crucial is your marketing automation platform, right? So you're gonna do a lot of things outta this platform.One's gonna be sending your emails, you can build landing pages, you keep track of all your contacts and your database in that, and then you can also, you know, implement. Uh, all of your website tracking so you can see who's on your site when, what pages they're engaging with, collect data via forms, and then connect all of those activities together, right?So as soon as somebody fills out a form, cool. Now we're going to direct them over to the right sales representative, but also we're gonna send them. A text, an email, you know, whatever that might be that is in line with their previous action and then make sure that they've got the right communications going their way.So that's really the hub of, uh, any marketing operations person is going to be focused heavily on that system. But then they're also gonna be working with all of the other arms of marketing. So whether you've got, you know, your trade show, people that are sending leads one way, great. You're gonna be working with them to make sure that they can prove R o I.On their adventures. Uh, you're gonna be working with the paid media folks. Obviously, all, all your branding people, your email marketers, you really help tie everything together. So it's a, it's a really cool way to start your career, I think, because you get so much exposure to all of those different types of marketing.Ah, Michael: okay. So then how can we, I guess, funnel that into, Practice, right? Meaning like we got our front office, we have our dentist, our practice, and I know you said that's one of your area of expertise is where you build a marketing department. So could you in this real quick amount of time, like build us a marketing department for the practice?Dalton: Yeah, I think so. You know, even as somebody who hasn't done that specific niche, I think there are quite a few things that you can do right off the bat, right? And there are varying levels of automation platforms that I would start with, right? If you've got the platform and you've got access to the right tools, then you can start to build from there.So that's always kind of my step one. In fact, when I started at temp me, even during the interview process, I made it abundantly clear. Hey guys, when I start, we're gonna buy HubSpot. That's gonna be like the first thing that we're gonna do, and then we'll go from there. so, you know, looking at those, those tiers, right?So on, on the very top, like enterprise end, you've got things like Marketo. You know, Salesforce has Pardot, part O, whatever you wanna call it. and then HubSpot is great. It scales up and down as you want. so that's, that's usually a go-to start, or a starter kind of, um, automation package. So, Getting that system in first, right?Making sure that you've got everything centralized and you're gonna need one person that's dedicated to this, right? Typically, it's not gonna be somebody that is already an office manager that already has, you know, their, their plate is entirely full. But what this person should be able to come in and do is, number one, let's work with an agency.Make sure that your website is well optimized, right? Anybody who's looking for you, is gonna be able to find you, whether that's from an s e o perspective or from a pay-per-click perspective at, you know, at minimum on Google, those are the low hanging fruit. Making sure that the people who are looking are able to find you.Then what you do is you can take all that information, process it through your platform, and make sure that you're following up with people appropriately. Right? Everybody hates it. If you submit a contact form, you know you're interested in the business, you're potentially gonna buy something, spend money, and then you don't hear back.You know, it's a bit of a slap in the face, right? So that's one of the nice things about these platforms is you schedule those. Automatically to, to go out. As soon as somebody submits the form, you know, you're gonna set a reminder for maybe the marketing person, maybe the office manager to put in a call, Hey, let's get you on the schedule.You know, what does, what does that really look like? So that would be kind of my, my beginning of that. In addition to, I. You know, putting together some simple things, a newsletter, some content pieces, just to, just to really show people that your practice is at the forefront of dentistry. Um, that you're really staying up to date, you know, obviously on all your CE and things like that.but that they're not going to somebody who is I. Posting, right? Mm-hmm. I, I don't, that, that's not the practice that I want to go to. I want to go to somebody who is, who's really on top of their game, and I think that you can really highlight all of that through your various marketing efforts. Email is a great one because it's free, right?You can, you can always email. there's a bunch out there. My, my recommended cadence on email too is typically gonna be two to three times a week at absolute max. I would probably, for a practice. Once every two weeks. Something like that would be more of the max that I would go to. Just to stay in touch, stay in front of people, make sure that they're getting useful information, but not overwhelm 'em with any, any information that you've got going on.Michael: Yeah, interesting. So HubSpot and Pardo or Pardot you said, right? if I just got it, I'm listening to this episode. Okay, I got HubSpot now what do I do? Right. Kind of thing. Dalton: Yeah, for sure.Okay. So there's quite a few sections within, I'll use HubSpot, the As the example. That's what we use now. I think it's, it is great for, Many levels of business. So there's gonna be your marketing hub and there's a sales hub For our perspective, you know, obviously a lot more, uh, focused on the marketing hub.So you've got a few different sections. One's gonna be all your contacts, so this is gonna be people that are already in your system, existing patients, things like that. Uh, and then it's also gonna collect the new folks that as they come in, so you'll wanna set up a few normal fields just to track the things that are relevant to you, right?So, Uh, you know, for example, when somebody hits our website and fills out a form, we wanna figure out are you representing a practice? Are you a hygienist? Are you an assistant? You know exactly who are you? So you set up a few custom fields to get that right information so that you can speak to people as they want to be spoken to.Right? That's always gonna be any, uh, goal with any marketing effort. So you set up, you know, your foundations there and you can build some basic workflows, right? So if you've got your website, you put a form on the website. Okay, cool. As soon as that form is filled out, you can create what's called a workflow to say, great, I'm gonna shoot them a text saying exactly this.I'm gonna shoot them an email saying exactly this. You can use some customization tokens as well. So basically what that'll do is if they give you their first and last name, great. Let's use that in the email just to show that you know, we're listening and, and we care. Uh, and then you've got, you know, default values.Then you can also connect that to any other, many other systems that you've got. So, for example, if you use Slack, internally or something like that, you can send an alert to say your office manager to follow up with that person and, and place a call so you can place all their information there.Those would be my, my number one steps, and then you'd start to build out some email templates, probably some landing page templates, things that you can reuse time and time again as you launch different initiatives. Gotcha. Michael: Okay. So it's a lot we can do with that, right? Dalton: Yeah. It's, it's really, we use it certainly as like our, our centralized hub for all things marketing.and then, you know, as you get all of that data coming in, then you can say, okay, cool. How much are we really getting out of our Google ads? Right. And you can start to kind of go deeper and dive into how successful, uh, all of your channels are, are so far. Michael: Hmm. Gotcha. Okay. Okay. So it's really good for like tracking as well and everything like that.Dalton: Yeah, most definitely. And particularly, you know, on the email side, it's great. You can take a look at any email, you're gonna see your open rate, bounce rate, click rate, click through rate. You can see what links are being clicked on, what isn't all, all that good stuff, um, just baked right there into the app.Michael: Gotcha man. Awesome. Okay, so then let's talk a little bit more about, business when it comes to dentists. So like, what can a practice owner, a dentist do today to improve their marketing or their business? Dalton: I think number one is always gonna start with the website, right? That's an area where people are always gonna pop to anytime they're considering, you know, joining or coming to your practice, as a patient.So that's, that's always where I wanna start, number one, making sure that it's at least up to date, you know, with the right information, hours, all that good stuff, but also that it has a welcoming atmosphere. I think. one thing that is, Always a little bit tricky is overusing stock imagery, right? Mm-hmm.I think that that can be something that's a little tricky. It's not gonna necessarily give people the feeling of safety and comfortability, uh, as they come in and check out your practice. And then you also wanna make sure I. Every conversion point is optimized, right? So if I'm coming to your website as somebody who's considering, being a patient at your practice, I wanna make sure that once I decide, cool, this looks great, that I can get in touch with you as quickly as possible, I.Whether I wanna pick up the phone now, I'm 30, that's never the answer for me, right? I wanna ha have multiple options. So, uh, you know, whether it's a text line, incorporating chat onto the website or just filling out a form, Hey, this is what I'm looking for, this is when I'd like to come in, that type of thing.And then even if somebody gives me a call back, I'm, you know, that understand about that. but making sure that people can really get ahold of you is something that. Is absolutely essential and is often actually overlooked. Right? We, we put so much time and effort into making a beautiful site that really speaks to the core of who we are, what makes us special, all those things.And then it's easy to forget, oh wait, we're here to generate business From this site. Yeah. Michael: For you personally, right now, let's just say you got on Delton, got on the website, practice looking for somebody, some pops up right on Google. Would you search on Google or how would you look? Go about?Dalton: Yeah, absolutely. That'd be, that'd be my first go-to. I'm gonna look at dental practices around me, right? 'cause I want something that's, you know, close proximity. So we moved two years ago to, to this specific area of Denver that we live in. And so it's exactly what I did was I hopped on Google Maps, actually is is another thing.And that's, its home, it's own whole area of ss e o. Um, but yes, Google and Google Maps are gonna be the primary way that I would try to find a new practice. Michael: Okay, so you went on Google Maps, and then you clicked on the first one or the first couple, right? And then how would you want it to go from that point on?Would you, what is the first things you're looking at? What are the things where you're like, all right, I'm gonna contact now, or I'm gonna save it for later. Lemme look at somebody else. What made you wanna save it for later? And look it for Dalton: somebody else? I'm looking for a little bit of familiarity, right?I wanna hit your site and understand, a practice halfway across the country couldn't have this exact same website, right? So actually one of the things that stuck out to me about the practice that I go to. They had this really cool, uh, initial picture on their homepage of, I think it was everybody that works at the office just decked out in their Bronco gear, right.They'd say, you know, they're, they're all about the Broncos there. Yeah. And, uh, so I was like, okay, cool. I get, I get, you know, a little bit of something about who they are without even having to read anything. And so I think, you know, being able to put, put out who you are, and that's something that we're trying to do.Temp me too is, is highlight some of the things that culturally make us special because there's inherent familiarity and comfortability that lies within that. Um, but I, I think that be personal, show who you are, show what makes you special, those are absolutely something. There are things that anybody can do and can tap into to make people feel comfortable and, and excited about, you know, coming to your practice.Gotcha. So Michael: you got on that website and immediately you booked something or were you like, let me look, let me look at. Other stuff. Dalton: I checked a couple others around just to, you know, do my due diligence. I'm the kind of person who, if I'm going on vacation, I'm gonna make a spreadsheet that has all of the different options and then rank on different variables.Right? That's, that's how I do my decision making. It's never one and done. Um, but that one really stood out to me, right? I, I felt like I understood what they were about and so I circled back after maybe looking at three or four more. Also, obviously checked the reviews, right? That's always a huge thing, uh, making sure that primarily your Google reviews are in good shape.Uh, there are a num number of ways that you can incentivize people to get those reviews, but also responded to is a good thing to look at, right? That's, that's somebody that to me is on top of their business and really caress, right? Negative reviews will happen. There's always gonna be, you know, some.Patient that you can never make happy, right? Mm-hmm. But responding to those reviews in a kind way that shows compassion, understanding, and that you're just caring about your business is, is always a great look. Michael: Yeah. And so the three to four that you were checking out that you're like, nah, they don't fit, but this is like your due diligence, what was the things where you were like, actually, what was the one outta the, the four that you were looking at where you were like, And you know what I mean?Like the bounce rate was super fast where you're just like, nah, I don't want to Dalton: get on this one. Yeah. I think the ones that I would've pointed to like that were ones that looked like something I could have made, you know, in a week. I exclusively stock imagery. There's nothing that points to this office being special.it is really cut and dry. And then certainly anybody that had less than like 4.4, 4.5 stars on Google with the, with their reviews at a good volume, that was always gonna be a huge concern. Michael: Do you check more on Yelp or on Google? Dalton: I check more on Google personally. Yeah. Okay, gotcha.Interesting. Yelp is always interesting, right? There's, uh, different components to basically any rating or review site, whether it's Capterra for software or Yelp for, you know, basically anything. there's always a pay to play component, so I'm naturally a little, little skeptical, right? I think the overall rating is usually gonna be in good shape, but I also understand that the order in which things are presented to me isn't necessarily gonna be, I.In the order of quality, uh mm-hmm. You know, the one through 10 isn't gonna necessarily be reflective of that quality. Michael: Yeah, that's true. That's true. And so then on the, on the website that you went with the Broncos, everybody, right? Like in the ones that you decided to, that's it. How did you contact Dalton: them?Ooh, that's a good question. I'm not sure I remember. Uh, I believe that I filled out their contact us form. Okay. And that's what Michael: you like? Dalton: Yeah, that's, that's what I like. 'cause then I can, you know, drop a line, particularly if I'm, you know, buying software or something like that, I can drop a line to multiple different options.See how they get back to me. To me, that's gonna be indicative of their performance as a business. And then go from there. Right. Maybe some, some offices weren't gonna be, Weren't going to be accepting new patients, anything like that. Of course, if that's the case, you'd expect a notice, you know, on the website that Hey, don't waste your time here, we're full.Um, but then go from there in terms of, you know, responding to any emails that they send me, they expect a phone call, that type of thing. Michael: Gotcha. Because sometimes, like when, I remember when I was working in the practice, like we would get a form filled out and they told us they wanted us. To call you guys.Yeah, and I don't know if that was the best thing. Would you prefer that or would you prefer like a text message or an email? What would you prefer Dalton: as an individual? I would prefer a text. I. As a marketer, my recommendation would be to hit 'em with everything you know, is, is an automated email, an automated text, and then a phone call after a little while.Right. Just to, just to give people the options with the understanding of, Hey, I'm not gonna overwhelm this person over the course of a period, but I'm gonna make sure that as they get their information that they're hearing back from me through whatever channel they might be, uh, most accessible via.Michael: What would be like the time period? So let's just say you hit 'em back with an email first. You don't hear from them and I don't know specific Then do we hit them back like the next day with a text and then if we don't hear them the third day, we hit them with a call? Or is it more like all in a 24 Dalton: hour period?Uh, typically I'd get all of them within a 24 hour period, and then that'll kick off usually a sequence. So, A good example is right now, if you come to the Temp Me website and you fill out the form there, say, say you're a hygienist and, uh, you're interested in that number one within five minutes, actually it's, it's much closer to one minute, which is the target.you'll get a text and you'll get an email just saying like, Hey, here's the link to download the app. And also here is an opportunity to speak with one of our onboarding representatives if you have questions about it. Here's, here's where you go to download or to schedule that. Then we'll, uh, we'll wait a day and then we'll send you, Hey, just checking in.We saw you had the interest, you know, is now a good time to chat? Anything like that. And we'll also have a call or two placed at that point from our onboarding representatives. And so that's sequence, we'll, we'll spread out a couple texts, a couple emails across about a week. There are a lot of studies that show particularly on more of the outbound, right?So it's not somebody coming into your website and filling out a form. But on the outbound side, it takes anywhere from like seven to 12 touches really to get somebody to pick up the phone or to accept that call, right? It, it takes time. It takes. Persistence as well. So I would encourage people to not give up.Right. There's a good reason that somebody filled out that form in the first place. Maybe they found something else, maybe they haven't. But, a flurry of touches almost immediately is great. And then some persistent touches as well. Michael: I like that. Okay, good. And then you mentioned make yourself culturally different, and then you mentioned temp me.So what culturally makes temp me Dalton: special? I. That's, that's my favorite question. are a super values driven culture, and by that I don't mean that we have anything just like plastered on the walls. Granted, we do have our values on the walls, but but the current space that we're in, we actually took over from a bank that had, the slogans put on the walls right there.like an owner, you know, be empowered. You know, these really kind of vague things. ours. We're developed when our company was like five people, and they sat down and said, Hey, what makes us special? And so they came up with this list of five core values. And so those are things that we incorporate into everything that we do.Uh, we hire by them if we ever need to part ways with somebody. We do that, buy the core values, right? So we go through and, and analyze is this person a fit based on our core values? And then we ensure that, all of the actions that we're taking are in alignment with those values. That serves as such a strong, guidepost, north Star, you know, whatever you want to call it.And then our, our founders are extremely invested in those values and making sure that, you know, everybody else is as well. Um, so between that and then setting extremely high goals and, you know, giving a, a direct pathway toward reaching those goals is a great start for building the culture that you, that you want to see.Michael: Gotcha. Okay. So what are Temp me's core values? Dalton: Yeah, so number one is called it's your ship. Uh, what this really means is, Hey, we put a lot of faith in our hiring efforts. You've joined our team. We feel like you are the absolute best person to do exactly what you do. Go run with it. You don't need to ask for, for permission, uh, even when things don't go, uh, as perfectly as you'd think.Learn from it, move on. Right? We want people to be empowered to make their own decisions. Of course, in a practice, you know, sometimes that can, I could see that going a little sideways, but for most of the day-to-day stuff, right? You're trained, you know what to do, go make it happen. Second one. Uh, hard work doesn't have to be serious for me.This is super different than work hard, play hard, right? Mm-hmm. To me, in like a tech setting, work hard, play hard is going to be, you know, you're going to really kind of hate what you do from like eight to six, but then we might throw a killer happy hour where everybody just gets super messed up, right?Like That's what work hard, play hard sounds like to me. Uh, don't get me wrong, we have great happy hours. Uh, that's, that's all fun too. But, For me, this is, Hey, we spend so much of our lives working, we should enjoy what we're doing. Both the output that you have as an individual, as well as the people that you're working with, right?You're spending so much more time with your coworkers than you are, you know, even some of your best friends in a lot of cases. That they should be people that you enjoy. So if you're not enjoying those things, number one is, is that a you thing or do we need some to make some changes at, at a cultural structural level?So that's one of my favorites honestly. number three is, is leave it better. So this one's I. Super practical. Hey, you walk into our kitchen at the office, uh, if you see a paper towel or something out, even if it's not yours, throw it away. Right? There's a, there's a percentage of people that make the world worse than they found it.There's a large percentage of people that leave it about the same, which is cool too, right? You know, you're not, you're not leaving a negative impact or anything. But then there's a small percentage of people that actually leave the world better than they found it. And I like to apply this to conversations, you know, and, and any type of interaction in addition to the actual, like physical cleaning of any space.I hope that your day is two to 5% better 'cause we have this conversation, right? I, I hope that I can bring a little bit of, uh, something interesting, something fun, you know, make your day just a little bit better because we've had this conversation and I think that that's really consistent throughout our organization as well.number four is gonna be find a way or make one. So this comes from kind of the Hannibal Barka quote of, uh, taking the elephants, uh, over the Alps to Sack Rome. I could not say the Latin version. Uh, it's out there. It's, you know, if, if you're really curious, I'm sure you can Google it, but for this is, Hey, we, we don't give up at the first thing.Right? You know, there are a lot of cool things about our platform just from a tech perspective that, you know, took multiple iterations and somebody saying, you know what? I'm not gonna give up on this until I find it. that is able to really help you achieve that next level of success, right? So we wanna make sure that people are diligent, that they're not easily dissuaded, that type of thing.And then the last one is true believer. So, we want people to be on our team that really believe that we can achieve our goals, right? We want to change the way the world works, uh, not just for dentistry, but for for other verticals as well. And. That doesn't happen if you don't believe that it can.Right. So this kind of ties into a lot of like Steve Jobs philosophy in quotes. but yeah, you have to believe to be able to succeed. So those are the five. Michael: Okay, good. That's real. I like that. I like that a lot, especially, um, I like all of 'em, but I like to leave it better than or leave it better. Right.Dalton: Yeah. And actually that one comes from a really cool story. So, um, one of our co-founders, Kerry, he grew up, well, actually both of our co-founders grew up in northern Michigan, but, uh, Kerry spent a lot of time traveling around the country with his mom in like a, an old station wagon. so Carrie and his mom and family would take a lot of these road trips and one time at a gas station.Kerry goes to throw his water bottle away, you know, physically throw it at a few yards or whatever. He misses and tries to get in the car. His mom says, no, Kerry, what are you doing? Go pick it up. And so he's said, fine, mom, you know, whatever. He goes, picks up the water bottle, puts it in there, and he comes back to the car and his mom says, no.Carrie, you're not done yet. There were, you know, a half dozen other pieces of trash right there while you're picking up your water bottle. You could have done that and you could have made the world a better place. Uh, you know, even if so slightly. And that's the kind of people that we are. So that's exactly where this core value comes from, is, is Carrie's mom and being, you know, one of those people that really strives for better and that, you know, leaving no impact isn't good enough.We have to leave a good impact. Michael: Yeah, I like that man, real quick, who's the founders of Tempe? Dalton: Yeah, so Carrie Game and Ed Thomas are the, uh, are the partners that are now running things, but we also were founded by a 30 year hygienist, Debra Simmons, who actually came to them with the idea, right? She's like, Hey, this system isn't working.You know, she, she was a hygienist as well as an office manager, and so she is like, man, I, I see the need for this. You guys, you know, are, are entrepreneurs. You've built businesses before. There's gotta be something here. Right? And so they, they worked it all out from there. Ed took it to Carrie. Carrie thought it was a terrible idea at first, actually.And then, uh, they sat down and I think they, they stayed on the phone for like eight hours that night. Just hashing it out, you know, talking about, well, what if we did it this way? 'cause I think the original idea was I. More of a scheduling app, right? Mm-hmm. Of like, you can have one shared schedule that a bunch of people hop on, that type of thing.And, uh, that, that wasn't gonna necessarily be the way, but now they settled on, you know, our, our current concept and really just have run with it from there. So, Deb isn't as involved in our business currently, but I, I know that she retained her stake and is, uh, still invested in the business, which is, which is really cool.Michael: Gotcha. So currently, what is it right now? Temp me. Yeah, Dalton: so a easy way to think about it is Uber for dental staffing, right? Uh, if you're in office, you go on, you post a shift that you've got coming up. Say, you know, your hygienist is taking a long weekend. She's gonna be out Thursday. It's Monday. Cool. I'm gonna post that, and it's gonna go automatically out to all of the relevant hygienists in your area.So, they'll get notified via their phone. It's all through the app. They get notified, they can either accept it, they can counter offer, which is a pretty cool feature, or they can just leave it be, we don't have any minimums or anything like that that they need to meet to operate through our platform.All the payments handled through the platform and, and everything like that. So it's really a quick, easy way to find the people that you need to keep your practice moving along. Is this Michael: like available everywhere, everywhere right now or is it more, you know what I mean, like rural Texas?Yeah. Dalton: So right now we're doing, uh, good amounts of shifts in 22 states, uh, every week. and then, you know, some rural areas have great coverage. Others not so much, right? It's always gonna be dependent on whether or not there are enough people to build a marketplace there. So if there's. Three offices and 10 hygienists in, you know, 25 mile radius.That's probably realistically not gonna be something that we can have a huge solve for unless, you know, people are really willing to expand their radius within the app and you know, they're driving 50, 75 miles, whatever that might be, to pick up shifts at an office. So we definitely do have much easier success in the metro areas, but it's not exclusive to the metro areas by any means.You guys Michael: vet like everybody or like what is the vetting process? So when it comes to all this, Dalton: Yeah, great question. So every person that's on our platform, every professional that's on our platform has been vetted. So from a hygienist perspective, uh, to sign up, you're gonna need to enter, you know, all your basic information, you're gonna enter your licensure information.So we'll check that, make sure there are no derogatory marks on the record, that everything's up to date, current, all that good stuff. And then we'll also require a picture of the state id. to, you know, make sure that you are, who you say you are. All, all things match up between kind of the three main areas there.Then for the assistance, it's super similar except for, licensure for assistance varies wildly state by state. So we take that on a state by state basis. You know, I think Minnesota and Texas are great examples of, they operate super similarly to hygienists for the most part. If you're gonna have, you know, a license, we can pop on, check it out, all that good stuff.Florida, our home state is super different. It's, there are three routes. You can have six months of on-the-job training, you can graduate from a program or you can pass a certification course. Right? So in those, different ways, we have to evaluate each of them. So you may have to submit some additional documentation, things like that.And then we do ongoing verification as well. So at the end of every shift, that's worked through our platform, both parties. So the office and the professional are gonna rate one, another, one to five and include comments, right? So anybody who is consistently receiving poor remarks, uh, poor scores, you know, hey, they really don't know what they're doing, anything like that.We'll have conversations with that person. Try to really get to the bottom. Is this an unreasonable ask from the office or is this person, you know, not really cut out to, be utilizing our platform? In which case, you know, we do have to restrict their access. Hmm. How often does that Michael: happen, Dalton? Like where you're like, ah, you, I don't know how you even got on this platform.Dalton: It's pretty rare. to the, I don't even know how you got on this platform. Never happens. The, that's, you know, that, that'd be the super extreme end of it. But I think the, Hey, your, your skills aren't quite up to where they need to be is probably less than one to 2% of our platform. So, you know, sometimes things come up, right.We're all humans, they're, life is hard. There's gonna be. All these external things that can impact somebody's ability to do their job, but ultimately we, we have to, you know, prioritize patient care and making sure that patients are well taken care of, regardless of who, who's in the office that day.Mm-hmm. So when it comes down to make those tough decisions, that's, what we signed up for, honestly. Michael: Yeah. Okay. And this is for all like associates, hygienists, assistants, and everything? Or is it just right Dalton: now? We've got hygienists and assistance currently, and then we should actually be rolling out associates in kind of, uh, we'll call 'em beta states here in the next 30 to 60 days, we'll call it.So there are other considerations on the associate side, right? So you've gotta have matching. I. insurance. Right? So that's, that's one whole thing that has to be in place. We're expanding our background checks as well for that side, and then ensuring, you know, that we're, we've got all of the malpractice insurance and everything that's rolled up to the associates before we roll that out.'cause, you know, missing some of those things would be, yeah, really rough. That's, that's not what we're trying to do. So that's the only reason that we haven't rolled those out already. But we're super excited to bring that functionality. We do permanent placement services for all three of those groups already, though.Michael: I was gonna ask you that, like has it ever happened to where it's like, man, I love this person and they love us. Like, can we just keep them or Dalton: all the time. Yeah, all the time. I mean, it's, we're, we exist because there's a staffing shortage, right? Mm-hmm. a lot of the time, uh, that's going to happen.And so we just ask for our buyout fee, which is typically a couple thousand dollars. If you compare it to when I have to go hire somebody from my team, if I work with an external agency or anything like that, I'm gonna pay 20% of their salary. Our fee is significantly less than that. You know, it's, it's, you know, three grand or whatever.it's, it's gonna be a much easier burden, but then it's all free and clear that office, that professional, uh, they're gonna be tied to one another. That's a W two employee moving forward and they're good to Michael: go. Yeah. Nice. So what, what are, if I can ask, what are like the major, maybe top three major cities that are utilizing Tempe right Dalton: now?Tampa is a huge one for us. So that's, you know, we're born and raised in South Florida, so that one makes a ton of sense. Uh, and then there are quite a few others that are spread throughout the country. Atlanta is also very big for us, New York there I. Honestly, quite a few where we're doing really great business.You know, I think people have really latched onto the concept and understood, hey, this is a new way to really get into what we call skill sharing, right? Mm-hmm. So, uh, even though the concept is very similar to gig work, we really shy away from that term because to, to us, that is somebody that is not necessarily specialized in the field that they're working, I could take my car, sign up for Uber, join kind of gig work right now. Uh, if, if that's something that I wanted to do, I could not start practicing hygiene or become an assistant, nor should I, but, uh, you know, we wanna recognize that these people have very specific skill sets that they have worked for.years to develop. And so in, in utilizing our platform, they are truly sharing those skills with the greater marketplace. And we wanna be very cognizant of that. So I think people understand that, um, they're excited to have a little bit more freedom with how they work, uh, ability to gain extra income, things like that.And then of course, offices need their staff to keep going. And as we've seen post covid, they're just. Quite frankly aren't enough dental staff to go around. So this type of skill sharing model I think is a great way to help bridge those gaps. Michael: Gotcha. Okay. Nice. I like that. And then how does this kind of compare, or what would you say is like the, ' cause there's others, right?Competitors, yeah. So well, what makes it different, I guess? Dalton: Yeah, great question. I think we can break it up into both sides of the marketplace. Right? So which side are you more curious about? Offices or professionals? Ooh, both. I. Okay, uh, let's start with offices. One cool thing about our platform is offices don't have to pay to sign up and there's no monthly fee.We only pay on the, or we only charge on the temp side when we actually help you get a fill. So we only charge after that connection has been made. That individual has confirmed that they're gonna work at your office, all that good stuff. So, From an office perspective, it's a great additional tool to have in case you ever need any type of staffing.we also process all the payment through our platform, so certainly as opposed to, some competitors, but primarily, you know, more old school ways of like cutting a check or anything like that. You don't have to worry about any of that, which is obviously a huge positive for our professionals as well.They get their money via direct deposit. In the latest at like four days, they also have the option to get express pay. So as soon as the hours are confirmed by both parties, they get paid out. They have to pay a small fee, you know, to tell the banks to hurry up is essentially what that fee is. that's a huge perk there.another perk for our offices is that they can post up to five shifts without having to pay anything. You don't even have to enter your credit card information. So, You can really get a feel for if this is gonna be something that's gonna be beneficial for us as well as, you know, the, the provider quality is extremely high, particularly as compared to, you know, more traditional temp agencies where, you know, most of the, most of our providers do have a current full-time job.There are people that are at the absolute peak of their profession that are just looking to pick up a little bit of extra work around the sides. So with that, you know, you're getting somebody who can come in, who's gonna take great care of your patients, who's gonna be, you know, more than likely a joy to work with around the office and is the epitome of a professional.So those are kind of the, a few of the key areas that we offer for the offices. You know, there's tons of ancillary stuff like it's. Extremely easy to use, right? Mm-hmm. It takes about 45 seconds to post a shift that, that you've got open. as well as we've got some market rate guidance baked into that.So based on your area, we're gonna kind of suggest are you at a hundred percent of the market value rate? Are you under, are you over? That type of thing, which really, you know, is a nice little coaching tool for offices to know what they really should be posting yet. 'cause sometimes it doesn't feel like it should be that high or that low, it's a great way to keep people in line.On the professional side, it's, it's all about freedom, right? Mm-hmm. So we don't mm-hmm. Have any restrictions or anything like that, uh, baked into our platform. Professionals can use us, they can use other apps where whatever's gonna make the most sense for them is highly encouraged by us. Right? There's no minimum.So if you want to work a shift that pops up on your phone, then great. Grab it. That's amazing. We're excited. We'd love to have you. Uh, but if it doesn't make sense for you to not work or to pick up any temp shifts for six months, a year, whatever that might be, then cool. Don't you know that we, we don't feel like we have, uh, any foot to stand on to tell people what to do.And so we, we really want people to be able to make their own way in life, and we really like to break it down into more solid terms around the money that they can make. So, Across the nation. You know, a temporary hygienist full day shift is gonna net you 400 to four 50 bucks. So hey, you pick up one shift a month.Cool. That's a car payment. You know, that's saving up for a vacation. These are really tangible things that we believe and see make a big impact on people's lives, and that's part of the reason why we do what we do is to see that impact and, and to see them be able to live a little bit better life.Just because they work through our platform is, is really cool. Michael: Yeah. Nice man. Okay. Awesome. So really, really great benefits. Features too. But benefits, right when it comes to professionals and also the office. Dalton: Absolutely. And I should add one more thing is we put a huge emphasis on high touch with high tech.So, you know, the platform is high tech. It's easy to use, it's great it operates, you know, as, as it intended, all that good stuff. But we've got a ton of real people that make temp me work. So whether that's. Uh, professional that's coming on. There's a team of onboarders that are just dedicated to making sure that all of their questions are answered, right?We understand that this, you're using us full-time, part-time, whatever, this is still employment, right? This is where your money is coming from. We understand that that's not always gonna be the most comfortable thing to just sign up for an app and start accepting shifts. Right this, there's a lot at stake.It feels like there's a lot at stake, so we wanna make sure that you hear from real people, that you have the opportunity to voice Any questions, concerns, anything like that? I. And then it's also very much true of our customer success team. It's a large team of some of the kindest, most helpful human beings that you've ever encountered in your life, so you can access them.We've got very expanded hours, even though we're on the east coast. Uh, typically, you know, you can, you can reach us from seven to seven is, is typically what we say. And then, you're gonna be able to reach them by text, by email, by phone. There's a bunch of ways to make sure that you get what you need.And I think that that's actually a huge differentiator for us in the marketplace. Michael: So I like that, man. Yeah. it does come down to that like, we want convenience, we wanna reach out to people, we wanna be able to fill out that form. Text, you know what I mean? But when it comes to us wanting to complain or do or find somebody, we're like, I wanna speak to a human.give me, you know what I mean, kind of thing. And so, or when we're having a hard time with something, sometimes we're not all tech savvy, right? Yeah, absolutely. So we do wanna speak to, to a human right instead of like, um, zero now and then talk. So I like that, man. Interesting. Now these next questions are just to get into the head of someone who isn't totally involved on the clinical side of dentistry, uh, every day.What would you ton like to see more from a dentist?Dalton: You mean just from a, a business perspective or specifically if I'm visiting the dentist, things like that. Let's do both. Okay. from a business perspective, I think that I'd like to see. More particularly private practice owners, really tapping into that sense of community that, I think a lot of us grew up with. Right. You know, I think about the dentist's office that I went to, growing up. I grew up in a small town, and so I went to the same dentist for basically my entire, you know, childhood life, you know, from three to 18 or or whatever it age it is.You start going to the dentist, I don't even know. Really tapping into that from a marketing perspective, I think is extremely powerful. And I think that that's one of the areas that private practices can win in a market, you know, that we're all aware is, is largely being consolidated by, by DSOs. So that's one thing from a business perspective that I would absolutely love to see.from a, you know, patient perspective, I really don't have any complaints, man. I, I think about, you know, all my, all my experiences. I walk in. Everybody at the front desk is extremely happy, welcoming, friendly. The booking process is smooth. You know, there's so many tools out there. If you go to a trade show these days and just wander the exhibit hall for a little bit, you're gonna just be inundated by all these platforms, tools, whatever, to make your business run more smoothly.And I think. Plenty of offices a

From a brand advertising standpoint, TikTok is the hottest thing out there, like when Instagram first came out. The return on ad spend and content make TikTok absolutely the number one channel for marketers that heavily invest in that channel. And they love it. Will there be a US-wide ban on TikTok? Why is it the app to beat, and how are brand marketers using it? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses preparing for a TikTok ban. Show NotesConnect With: Meghan Bazaman: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers need to know that volatile content is on the rise. Close to 60% of marketers are already witnessing defamatory content about their brands. More and more AI-generated content is flooding the market. The pace of AI is moving faster than regulations and guidelines. How do you monitor and safeguard your brand? How do you leverage AI tools in the right way? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses brand monitoring in the age of AI. Show NotesConnect With: Meghan Bazaman: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 74 of Mission: Impact, Carol Hamilton and her guest, Veronica LaFemina discuss Why big change initiatives often fail  A map of how to get from A to B may not be sufficient The role of a key leader visibly supporting the change is so key  Why radio silence is a bad sign Guest Bio: Veronica LaFemina is Founder and CEO of LaFemina & Co., an advisory firm supporting nonprofits and social impact businesses at the intersection of strategy, culture, communications, and change management. Veronica partners with organizations and their leaders to go beyond what “looks good on paper” to focus on what works well in real life. She is a leader, strategist, facilitator, trusted advisor, and certified change management professional with nearly two decades of experience as a senior executive at national U.S. nonprofit organizations and a high-impact consultant. Her work has been featured by Inc. Magazine, the Today Show, NPR, CNN, Capterra, and in news outlets nationwide. Important Links and Resources: Innovation Curve (explanation) Innovation Curve (graphic) Success 2.0: The Obstacles You Don't See - Hidden Brain https://lafemina.co/ https://www.linkedin.com/in/vlafemina/ Mission: Impact is a finalist for the Sonic Bloom awards!   ✉️ Subscribe to Carol's newsletter at Grace Social Sector Consulting

Episode 161 contains the notable Digital Marketing News and Updates from the week of May 15-19, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.1. HomeAdvisor Penalized by FTC for False Claims - HomeAdvisor, a popular online marketplace for home improvement services, has been penalized by the Federal Trade Commission (FTC) for making false claims about the quality of leads it sells to service providers.The FTC's complaint alleged that HomeAdvisor had made false, misleading, or unsubstantiated claims about the quality and source of the leads it sells to service providers. The complaint also alleged that HomeAdvisor often told service providers that its leads result in jobs at rates much higher than it can substantiate. Some of the false and misleading claims made by HomeAdvisor are: That its leads were "hand-picked" by HomeAdvisor experts. That its leads were "pre-qualified" and "ready to buy." That its leads were "more likely to convert" than leads from other sources. The FTC's complaint also alleges that HomeAdvisor failed to disclose that its leads were often generated by bots or other automated means, and that they were not always from people who were actually interested in buying home improvement services.As part of the settlement, HomeAdvisor will pay $50 million to the FTC and will be required to change its business practices. These changes include: Disclosing that its leads may be generated by bots or other automated means. Disclosing that its leads may not be from people who are actually interested in buying home improvement services. Providing service providers with more information about the leads they are buying. This settlement is a reminder that businesses must be careful about the claims they make about their products or services. Businesses that make false or misleading claims can be subject to penalties from the FTC.If you believe that you have been the victim of false or misleading claims about leads, you can contact the FTC at https://www.ftc.gov/complaint.If you need assistance with your marketing or advertising, please contact me for a free consultation. I can help you ensure that your business is compliant with all applicable laws and regulations. You can also contact me for a comprehensive audit to help you ensure that your business is not making false or misleading claims.2. Meta Adds New Lead Generation Tools to Facebook - Meta is adding new lead generation tools to Facebook, making it easier for businesses to collect contact information from potential customers. The new tools include a lead form builder, which allows businesses to create custom lead forms, , a lead magnet library,  a lead generation chatbot and a lead generation ad, which allows businesses to promote their lead forms to a wider audience.The lead form builder allows businesses to create custom lead forms that can be embedded on their website or in their Facebook posts. The lead magnet library provides businesses with a selection of pre-made lead magnets, such as ebooks, checklists, and white papers. The lead generation chatbot allows businesses to collect contact information from potential customers through a conversation in Messenger.The new lead generation tools are available to all businesses that use Facebook. To use the lead form builder, businesses will need to create a Facebook Page and then add the lead form builder to their Page. To use the lead generation ad, businesses will need to create a Facebook Ad and then select the "Lead Generation" objective.The new lead generation tools are a great way for businesses to collect contact information from potential customers. The lead form builder is easy to use and allows businesses to create custom lead forms that fit their needs.Meta says that the new lead generation tools are designed to help businesses "grow their audience, increase engagement, and drive sales."3. Meta Starts Refunding Advertisers for Overspending Glitch - Meta has started to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs.The glitch occurred on April 23, when Meta's automated system overspent advertisers' daily budgets in a matter of hours. CPAs also tripled.Meta has said that it is still investigating the cause of the glitch, but it has apologized for the inconvenience and promised to make it right.If you were affected by the glitch, you can request a refund by visiting Meta's website.4. Google Merchant Center COVID-19 Update -  Starting from June 2023, Google is making a significant change to its COVID-19 policy under its Sensitive Events Policy. The company will be lifting restrictions on COVID-19 related content, meaning that Shopping ads and free listings containing COVID-19 related terms will no longer be restricted. In addition, the approval via LegitScript or Project N95 will no longer be required. This policy update will allow Shopping ads and free listings for certain types of face masks, vaccines, and other COVID-19 related products.However, it's important to note that all content related to COVID-19 will still be subject to all other Shopping policies. These policies prohibit content that could be harmful to users and the overall shopping ecosystem, including any form of misrepresentation.If you're unsure about how this update might impact your business, or if you need assistance in adjusting your marketing strategy in line with these changes, I'm here to help. Please do not hesitate to contact me for an audit and let's make sure your business continues to thrive in these changing times.5. YouTube to Offer Unskippable Ads on Connected TV - YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers. Now, the company is testing a new ad format that will allow advertisers to show unskippable 30-second ads on connected TV devices.The new ad format is called YouTube Select, and it is currently being tested with a small group of advertisers. If the test is successful, YouTube plans to roll out the format to more advertisers in the coming months.YouTube Select ads will be placed before, during, or after videos on connected TV devices. Viewers will not be able to skip these ads, which will last for 30 seconds each. Advertisers will be able to target their ads based on a variety of factors, including the viewer's interests, demographics, and viewing history.The introduction of unskippable ads on connected TV is a significant development for the advertising industry. It is a way for advertisers to reach a large audience with their messages, and it is a way for YouTube to generate more revenue. These ads can be a more effective way to reach your target audience, since they will be guaranteed to see your ad.And if you are interested in running YouTube Select ads, I can do an audit, assess your need and then develop a strategy for using YouTube Select to reach your target audience . 6. Google Analytics 4 Audience Builder Refresh - Google Analytics 4 has recently refreshed its audience builder, adding new dimensions and metrics, enhanced ways to manipulate event value and event count, and a new option to match dates.Here are some of the new features: New dimensions and metrics: GA4 has added new dimensions and metrics to the audience builder, including: Low engagement sessions: This dimension helps identify users showing low engagement with a website or app. For instance, it allows the creation of an audience segment of users having more than three low-engagement sessions within the past five days. Session duration: This metric measures the average duration of a session. Session count: This metric measures the number of sessions that a user has had in a given period of time. Enhanced alternatives for manipulating event value and event count: GA4 has enhanced the alternatives for manipulating event value and event count. For instance, you can now create audiences based on the total value of events or the number of events that have occurred within a given period of time. New option to match dates: GA4 has added a new option to match dates when creating audiences. This option allows you to create audiences based on events that have occurred within a specific date range. These enhancements make it easier to create more sophisticated audiences in GA4. If you're using GA4, I encourage you to check out the new audience builder and see how it can help you improve your marketing campaigns.If you need assistance with updating your Google Analytics 4 audience, please contact me for an audit.7. Google Search Console to BigQuery Bulk Data Export Feature Does Not Include Historical Data - Google announced in February 2023 that it would be adding a new feature to Google Search Console that would allow users to export their data to BigQuery. his feature allows users to export all of their Search Console data to BigQuery, where it can be analyzed using SQL queries. BigQuery is a cloud-based data warehouse that offers powerful data analysis capabilities. By exporting their Search Console data to BigQuery, users can gain insights into their website's search performance that would not be possible with the Search Console web interface alone.For example, users can use BigQuery to analyze the following: The keywords that are driving traffic to their website The pages on their website that are performing the best in search The countries and regions from which their website is receiving traffic The devices that users are using to access their website This information can be used to improve the website's search performance and make it more visible to potential visitors.However, it has now been revealed that this feature will not include historical data.This means that users will only be able to export data from the day that they set up the export. This could be a problem for users who want to track their performance over time.Google has not said why it has decided not to include historical data in the export feature. However, it is possible that the company is concerned about the amount of data that would need to be stored.Reach out to me, if you need assistance exporting your historical data from Google Search Console data to BigQuery so that you can track your performance over time, or if you need assistance with an audit of your website's search performance. 8. Google Releases New Crawler for Testing Tools - Google has released a new crawler, Google-InspectionTool, which will be used by Google Search's testing tools, such as the Rich Result Test and Google Search Console's URL inspection tool. Google-InspectionTool mimics Googlebot, except for the user agent and user agent token.If you are a crawler junky and you analyze the crawling activity and bot activity in your log files, you might see Google-InspectionTool show up. That is especially if you use the Rich Result Test and URL inspection in Google Search Console.Google-InspectionTool is a valuable tool for webmasters and SEOs. It can be used to test how Googlebot sees your website and to identify any potential problems. If you are having trouble with your website's search engine ranking, Google-InspectionTool can be a helpful tool to troubleshoot the issue.This new crawler is a helpful tool for webmasters and SEOs who want to test their websites and make sure that they are crawlable by Google. If you are having trouble with your website's crawlability, you can use Google-InspectionTool to troubleshoot the issue.If you need assistance with your website's search engine ranking, please contact me for an audit. I can help you identify and fix any issues that are preventing your website from ranking well in Google.9. Will SSL Boost Your SEO Rankings? - Google's John Mueller has stated that an SSL certificate does not boost a website's SEO. This means that having an SSL certificate will not improve your website's ranking in Google search results.An SSL certificate encrypts the data that is transmitted between your website and a user's browser. This helps to protect users' privacy and security. However, it does not have any impact on how Google ranks websites.If you are concerned about the security of your website, you should still get an SSL certificate. However, you should not do it in the hope that it will improve your SEO.If you need help with your website's SEO, please contact me for an audit. I can help you identify and fix any SEO issues that are affecting your website's ranking.10. Google's John Mueller on "Gambling with SEO shortcuts"​ - I want to share with you a thought-provoking discussion from a recent Mastodon thread that I believe has valuable insights for everyone in the SEO and digital marketing community.The conversation started with Preeti Gupta (@ilovechoclates_) posing a hypothetical scenario in which a site, filled with scraped reviews from established platforms like Capterra, G2, and Trustpilot, is created to gain traffic and revenue. The question raised was whether such a practice is ethical, especially the review scraping part.Simon Cox (@simoncox) responded that while he wouldn't engage in such practices on ethical grounds, the lack of a strong brand would likely render such efforts futile. He emphasized that there are no shortcuts in building a trustworthy business.John Mueller (@johnmu) replied that while sites taking such shortcuts might temporarily gain traffic from search, the majority won't. He compared it to a gamble, and cautioned that when things go south, there won't be any sympathy. He emphasized that attempting to cut corners with SEO, such as using low-quality content or artificial backlinks, can lead to more harm than good. Rather than providing a shortcut to better rankings, these tactics can actually harm your site's reputation and visibility in Google's search results. Mueller advises that sticking to Google's guidelines and focusing on creating high-quality, relevant content is the best approach to SEO. He stressed the importance of building a long-term, value-based presence rather than relying on short-term, potentially unethical strategies. This is a timely reminder for all businesses about the importance of ethical SEO practices.This discussion serves as a stark reminder that ethical, long-term strategies are at the heart of successful digital marketing. There are no shortcuts to building a reputable brand and a loyal customer base. Scraping content and attempting to profit from others' work might seem tempting, but such tactics are likely to backfire in the long run.If you're unsure about your SEO strategies, would like an audit to ensure your methods align with best practices or if you could benefit from a comprehensive audit of your website's SEO, please don't hesitate to reach out to me. We're here to provide guidance and support to help you avoid potential pitfalls, ensure your site is fully optimized for long-term success in the digital space. 

If you've ever wondered if the traditional marketing funnel still makes sense, you're on the same wavelength as Georgiana (Gia) Laudi, co-author of “Forget the Funnel.”Gia would rather talk about Customer Led Growth, an alternate approach - applied particularly to SaaS marketing and recurring revenue models - focused on a deeper understanding of the experience of the “best customers.”On this episode of The Marketing Mix, Gia highlights the shortcomings of some standard marketing strategies including MQL/SQLs and Pirate (AARRR) metrics; and explains how a Customer Led Growth process can provide much deeper insights.We talk about the challenges of developing the right messaging in Founder-led start-ups, as the product evolves and the customer base expands. And how the “Voice of the Customer” process has changed with the use of platforms like G2 and Capterra, but still requires in depth customer interviews. Gia walks through part of the Customer Led Growth process they have developed at Forget the Funnel, including how they select the customers, and the focus on “Jobs to be Done.” She also shares some of her favorite customer questions and insights.If you're intrigued by the conversation, you should check out Gia's book “Forget the Funnel”. 

Brought to you by Miro—A collaborative visual platform where your best work comes to life | Braintrust—For when you needed talent, yesterday | Linear—The new standard for modern software development—Varun Parmar is the Chief Product Officer of Miro and has over two decades of experience in the tech industry. Prior to joining Miro, Varun held executive positions as Chief Product Officer at Box and Syncplicity (acquired by Dell EMC) and spent six years in product management at Adobe. He also co-founded Doculus, which was later acquired by Box. In today's episode, we discuss:• The importance of empathy and how to foster it• The “AMPED” structure for cross-functional product teams• How to move fast and stay ahead of the competition• Powerful product and design rituals• How Miro acquired their first 1,000 users• How Miro successfully added a sales motion—Find the full transcript at: https://www.lennyspodcast.com/an-inside-look-at-how-miro-builds-product-lessons-on-outmaneuvering-competitors-team-structure-product-quality-and-moving-fast-varun-parmar-cpo-of-miro/#transcript—Where to find Varun Parmar:• Twitter: https://twitter.com/vparmar230• LinkedIn: https://www.linkedin.com/in/vparmar/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Varun's background(04:08) How Miro operates as a cross-cultural product team(07:22) How applying empathy helped Miro build Miro Talktrack(11:51) What makes Miro stand out(17:08) Miro's AMPED structure(22:57) The benefit of having product marketing as a part of the cross-functional team(25:24) How competition affects growth and product strategy(31:43) Why speed is so important and how to improve it(34:21) How Miro ensures that their products meet quality standards(37:19) How to remove blockers(47:22) Miro's product development process(53:34) How OKRs work at Miro(55:55) The product stack at Miro(1:01:20) Big bets vs. maintenance and bug fixes at Miro(1:03:44) The “three horizons” framework(1:04:30) The importance of accountability(1:10:46) How Miro got their first 1,000 users(1:12:33) Other growth levers at Miro(1:15:53) Adding a sales motion(1:18:08) Miro AI, and new updates and enhancements coming soon(1:20:12) Lightning round—Referenced:• Miro: https://miro.com/• Miro Talktrack: https://help.miro.com/hc/en-us/articles/7825622973330-Miro-Talktrack-board-recordings-BETA-• The design sprint: https://www.thesprintbook.com/the-design-sprint• Jake Knapp on LinkedIn: https://www.linkedin.com/in/jake-knapp/• Miroverse: https://miro.com/miroverse/• Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity: https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115• Reinforcement learning: https://towardsdatascience.com/reinforcement-learning-101-e24b50e1d292• Jira: https://www.atlassian.com/software/jira• Confluence: https://www.atlassian.com/software/confluence• Coda: https://coda.io/• Looker: https://www.looker.com/google-cloud/• Productboard: https://www.productboard.com/• Three horizons framework: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/enduring-ideas-the-three-horizons-of-growth• Capterra: https://www.capterra.com/• Elena Verna on Lenny's Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/• Barbra Gago on Lenny's Podcast: https://www.lennyspodcast.com/category-creation-and-brand-building-barbra-gago-pando-miro-greenhouse-culture-amp/• FIFA World Cup template: https://miro.com/miroverse/fifa-world-cup-2022-editable-bracket-diagrams/• When Breath Becomes Air: https://www.amazon.com/When-Breath-Becomes-Paul-Kalanithi/dp/081298840X/• Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone: https://www.amazon.com/Hit-Refresh-Rediscover-Microsofts-Everyone/dp/0062652508/• Ted Lasso on AppleTV+: https://tv.apple.com/us/show/ted-lasso/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

In this audio from MicroConf Remote 5.0, Eran Galperin, founder of GymDesk, chats with Rob Walling about leveraging Capterra to find more customers for your SaaS app. Links from the Pod: Get your ticket for MicroConf Remote 6.0 Eran Galperin | Twitter GymDesk Get the slides from this talk GymDesk's Capterra Page

Artificial intelligence is revolutionizing how we work and how we lose work. Not just chatbots that are coming for human jobs, but software that can determine which employees get pink slips when companies decide to downsize. Whether any employers used algorithms to conduct layoffs in recent months has been a topic of speculation, though none have disclosed it. But Capterra, a business-oriented tech review platform, recently surveyed 300 leaders in human resources, 98% of whom said they would rely on software and algorithms to reduce costs during a recession. Marketplace’s Meghan McCarty Carino spoke to Brian Westfall, the author of that Capterra report. He said HR is much more data driven today than it was during the Great Recession 15 years ago.

Artificial intelligence is revolutionizing how we work and how we lose work. Not just chatbots that are coming for human jobs, but software that can determine which employees get pink slips when companies decide to downsize. Whether any employers used algorithms to conduct layoffs in recent months has been a topic of speculation, though none have disclosed it. But Capterra, a business-oriented tech review platform, recently surveyed 300 leaders in human resources, 98% of whom said they would rely on software and algorithms to reduce costs during a recession. Marketplace’s Meghan McCarty Carino spoke to Brian Westfall, the author of that Capterra report. He said HR is much more data driven today than it was during the Great Recession 15 years ago.

Mardi 7 février 2023, SMART TECH reçoit Emilie Audubert (Rédactrice et analyste et de contenu, Capterra) , Georges-Olivier Reymond (Président et Cofondateur, Pasqal) et Flavio Restelli (consultant cryptos, KPMG)

L'intuition, le pire ennemi du Marketeur ! Eric Seclet, Copywriter et hôte du podcast le SaaS Club, dévoile la méthode du "Review Mining". Le Review Mining sert à entrer dans la tête de nos clients, grâce aux avis utilisateurs. Notamment ceux des concurrents, pour découvrir leurs déclencheurs, envies et freins.  Récoltez un maximum d'avis clients G2, Capterra, AmazonReview ou Trustpilot. Regardez les avis de vos concurrents Scannez 3 à 5 concurrents, directs ou indirects. Copiez/collez ces avis sur Excel On ne se pose pas de question, on fera le tri plus tard ! Classifiez et observez la fréquence Éliminez les avis inutiles. Observez les mots utilisés, les expressions, les solutions alternatives, mais aussi les déclencheurs. Triez en colonnes "bénéfices" et "douleurs" et identifiez les patterns en utilisant un système de scoring. Recommandations : Coupler cette approche avec d'autres méthodes qualitatives Questionnaires, interview clients etc. Adapter la façon notre approche Prendre en compte que chaque client ne démarre pas au même point. Travaillez le Copywriting Reprendre les mots utilisés dans les reviews clients Maintenant, plus d'excuse pour ne pas doubler votre chiffre d'affaires... Tous au charbon  

Stefan Debois is the Founder and CEO of Pointerpro, an assessment software platform that helps professional services companies to automate their advisory processes. Stefan is passionate about the use of technology to build professional relationships with people, at scale. Before founding Pointerpro, Stefan worked for 15 years in several consulting companies as a consultant, project manager, and account manager. Stefan has contributed to Entrepreneur, Capterra, CrazyEgg…mainly in the areas of entrepreneurship and digital marketing. In addition, he founded the Facebook group “B2B Bloggers Boost Group”, where top-tier B2B bloggers help each other to create content and get mentioned. What you will learn The journey that led Stefan to consulting The type of consulting Pointerpro offers as their main service How Stefan went from working in a big company to starting a software side hustle How Stefan's curiosity about playing with technology inspired him to create more software Stefan unpacks the marketing strategies for Pointerpro (some great tips here!) Discover effective strategies to reduce churn rate Learn the data collection challenges SaaS companies face Discover the universal business challenges all entrepreneurs face Find out exactly how many years it takes to become an overnight success Plus loads more!

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelJoin me and Vladimir Blagojevic sharing our cohesive demand gen and ABM model including:​- How to identify engaged accounts to transfer from demand gen to the ABM team- How to activate engaged accounts- How to blend both programs and create an evergreen processOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Full-Funnel Marketing Content Hub: https://fullfunnel.io/blogJoin our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/eventsCOHESIVE ABM AND DEMAND GEN MODELDemand generation = creating awareness and demand on a target market.ABM = warming up and activating engaged accounts. During Fullfunnelverse workshop I hosted last week with Vladimir Blagojević one of the most popular questions was: How to merge demand generation and ABM? Here is how I see it. 1.

In this episode we have two experts talking about PPC, sharing strategies about budget, funnel, campaigns and more. Dylan Hey is the Co-Founder & CEO of HeyDigital, a creative PPC & CRO agency that focuses on helping SaaS & B2B Tech Companies scale revenue with PPC & Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn, and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works. Luis Camacho is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process. In this episode we cover: 00:00 - Intro 00:41 - Best PPC Channels For B2B SaaS Companies 07:04 - How SaaS Companies Should Be Setting Budgets For PPC to Maximize Results 09:33 - Best Strategy Setting Up a Campaign or Optimizing Your Current Funnel 11:14 - Is Paid Media Campaigns a Good Strategy for Every SaaS? Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast/ (Best Rated SaaS Podcasts) https://horizencapital.com/saas-consulting-services/ (Learn About Our SaaS Consulting ) https://horizencapital.com/how-to-value-saas-business/ (How To Value Your SaaS Company)