Podcasts about Localization

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Andy Clark, a seasoned sales leader with extensive experience in the Asia-Pacific (APAC) region. Andy shares his journey, which began with an unexpected leg injury that redirected his career towards mastering the Japanese market. He discusses the complexities of business in APAC, the critical importance of localizing go-to-market strategies, and the common mistakes companies make when entering these markets. With anecdotes from his own career, Andy highlights the crucial elements of success, from hiring the right local talent to understanding cultural nuances. He also delves into the challenges and strategies of forming joint ventures, and why companies need to be prepared for a long-term commitment to succeed in the region. If you're considering expanding your business into APAC, this episode is a must-listen for invaluable insights and practical advice.ADDITIONAL RESOURCESLearn more about Andrew Robert Clark:https://www.linkedin.com/in/andrewrobertclark/Watch Force Management's Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4Z0Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:04:26] Breaking into the Japanese Market[00:07:27] Expanding Across Asia Pacific[00:11:09] Challenges and Strategies in the Asia Pacific[00:19:32] Hiring and Leadership in Japan[00:32:50] Entering the Asia Pacific Market: A Strategic Approach[00:34:39] Exploring Japan's Business Landscape[00:35:29] Challenges of Joint Ventures in Japan[00:38:29] Strategies for Entering the Japanese Market[00:40:41] Building a Successful Team in Japan[00:45:47] Pricing and Market Dynamics in Japan[00:47:36] Expanding Beyond Japan: Korea and China[00:55:43] The Expat Experience: Opportunities and ChallengesHIGHLIGHT QUOTES[00:11:51] "The complexity of Asia Pacific is underestimated significantly."[00:17:59] "One of the worst things you can do in APJ is false start."[00:26:37] "Solid leadership and caring for your team... leading from the front and showing them what good looks like."[00:28:33] "Japanification is really the best word... blending both sides into a process and methodology."[00:31:26] "Be the same before you establish your difference."[00:56:42] "The opportunity to go overseas and work should be snatched up by anyone at any time."[00:59:25] "The experience overseas is career building and eye-opening, and I wouldn't change a thing."

In this episode of Faces of Digital Health, host Tjasa Zajc speaks with Dr. Sabine Kapasi, a physician, UN strategist, and founder of a Enira Consulting focused on bridging policy, tech, and clinical practice. The discussion explores the evolving landscape of healthcare in India, touching on digital transformation, rural access challenges, innovative diagnostics, and the role of AI. India's large population, digital payment infrastructure, and widespread smartphone adoption are unique assets in transforming care delivery. However, gaps in infrastructure, rural clinician availability, and systemic fragmentation remain hurdles. Dr. Sabine emphasizes the importance of human-centered care, especially in the context of AI adoption. Topics covered: Current Public Health Challenges in India Rise in infectious diseases during monsoon Double burden of NCDs and communicable diseases Vaccination Success Polio eradication and near-universal childhood vaccination Demographics & Governance Young population Strong centralized governance aiding digital health Digital Infrastructure UPI adoption Smartphone saturation in rural and urban areas Healthcare Delivery Landscape High access to medications but low access to diagnostics Urban-rural doctor imbalance Role of frontline workers Role of Technology AI in CDSS Mobile diagnostic kits Digital ID (ABHA) and EHR integration Telemedicine and eSanjeevani platform Barriers to Digitization Over 10,000 HIS vendors Lack of mandated digital infrastructure Provider reluctance due to tax implications and informal payments Innovation in Diagnostics Liquid biopsy alternatives for early cancer detection Scalable, low-cost rapid tests suited for Indian climate The Human Element Importance of human touch in healthcare Health as a community-driven concept Future Opportunities GenAI in clinical training and diagnostics Insurance as a digital health accelerator Localization of clinical trials and precision medicine

Slator's Head of Research Anna Wyndham joins Florian on the pod to discuss Microsoft's research paper “Working with AI: Measuring the Occupational Implications of Generative AI”, a study that stirred significant debate across social media.The paper, based on 200,000 anonymized Microsoft Copilot interactions, aims to understand what tasks people ask AI to perform and how effectively those tasks are completed. Pairing this with the US O*NET database of occupational tasks, researchers created an "AI applicability score" to assess overlap between AI-capable tasks and real-world job functions.Anna emphasizes that the researchers distinguish between AI performing individual tasks and full jobs. Even the most affected roles, like interpreters and translators, show only partial overlap, around 50%, with activities AI can complete.Florian and Anna stress that the research does not claim AI will replace top-ranked occupations. Rather, it shows where AI is most often helpful, with knowledge-based activities like writing, summarizing, and gathering information topping the list. The Microsoft researchers also acknowledge key limitations. For example, jobs are more than bundles of disconnected tasks; they involve context, judgment, and synthesis, often referred to as the "glue" that AI lacks. Additionally, Anna points out that Copilot's integration into tools used by knowledge workers may bias the results in its favor.Ultimately, the duo agree the paper validates what's already known: AI is helpful for language-related tasks, but not transformational enough yet to supplant the people who perform them.

To celebrate 10 years of the English with Kirsty podcast, I'm creating a 10-part series to celebrate 10 different forms that learning can take.Part seven of the series is about learning through mentoring.I'm not an expert on this topic, but I've read about many official or unofficial programmes which match mentors and mentees to promote growth and learning. I also knew that Women in Localization has a mentoring programme, so I decided to try and find out more about it and discover what people have learned through the experience of being a mentor or a mentee.Tamara Tirjak and Teresa Toronjo are my guests in this episode. Whilst they are currently working together as a mentor/mentee, they both have experience of both roles.We talked about:• Tamara and Theresa's stories, including their links to the topic of mentoring• The Women in Localization mentoring programme and how it works• The difference between mentoring and coaching• What both of my guests have learned and enjoyed through their involvement in mentoring programmes• How lerning through mentoring has helped both of my guests, personally and professionally• Some of the myths around mentoring and how things are in real life• What makes a good mentor or a good mentee?You can find out more and access our links on the show notes page: https://www.englishwithkirsty.com/podcast/episode283If you are eligible and you'd like to sign up for the Women in Localization mentorship programme, you can find out more about it here: https://womeninlocalization.com/resources/mentorship-program/Thank you Tamara and Teresa for sharing your stories and insights with us and exploring this topic of learning through mentoring.Have you been a mentor or a mentee? What did you learn from the experience?

In this episode of the Content Operations podcast, Sarah O'Keefe and Bill Swallow unpack the promise, pitfalls, and disruptive impact of AI on multilingual content. From pivot languages to content... Read more » The post AI in localization: What could possibly go wrong? (podcast) appeared first on Scriptorium.

Allyson Stewart‑Allen, allyson@intmarketingpartners.comInternational Marketing Partners, https://intmarketingpartners.com/Her book "Working with Americans" - https://bit.ly/read-Working-with-AmericansDiscount code - WWA2025 for 20% off..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, https://meetroi.com/

In this Chinese lesson, ChinesePod marketing manager Kay rounds off her three-point localization list with point number three: localizing management. Did you know that managers in China have to worry about issues like mooncakes and hongbao? Learn about it here. Episode link: https://www.chinesepod.com/1657

In this episode of Subject to Interpretation, host Maria Ceballos sits down with Ludmila Golovine (CEO of MasterWord Services) and Dr. Bill Rivers (Principal at WP Rivers & Associates), members of the Safe AI Taskforce, to continue the very important conversation on the impacts of AI in the language services field. Tune in to better understand how language professionals can respond to emerging technologies, learn the contexts where a human presence will continue or, perhaps, be even more necessary moving forward—and why every interpreter should stay informed and involved.Click here to watch the 1st part of this must-listen conversation with the Safe AI Taskforce: https://www.youtube.com/watch?v=P4gZASietjg Visit the Safe AI Taskforce website: https://safeaitf.org/Ludmila Golovine is the President and CEO of MasterWord Services, Inc., a top-ranked LSP globally. She has dedicated over 30 years to the language services industry, and for the past 15 years has been an international speaker/advocate for language rights and social justice. She is the Strategic Partnerships Manager for the Global Community Programs of Women in Localization, a founding member of the Global Coalition of Language Rights, member of TBAT (Texas Business Against Human Trafficking), active participant in the UN Global Compact Initiative, and chairs the Advisory Subcommittee for the Translation and Interpretation Program at the Houston Community College. Her work has been recognized by numerous awards, including California Healthcare Interpreting Association (CHIA) Trainer of the Year Award 2021, Houston Business Journal's Women Who Mean Business Award, and Congressional Recognition G7 “Excellence in International Service” award.Dr. Bill Rivers is Principal at WP Rivers & Associates. A former Russian/English translator and interpreter, Russian teacher, academic researcher and administrator, and for-profit and non-profit executive, he has more than 30 years' experience in language advocacy and capacity at the national level, with significant experience in culture and language for economic development and national security in the Intelligence Community, private and academic sectors, and publications in second and third language acquisition research, proficiency assessment, program evaluation, and language policy development and advocacy. His company is contracted by the ALC for advocacy support.

Max Prilutskiy, co-founder and CEO of lingo.dev, about the lingo.dev compiler, a powerful open-source tool that automates multilingual support in React applications. Max dives deep into how the compiler uses ASTs and AI to eliminate the traditional friction of i18n workflows, offers build-time translations, and supports hot module replacement, static builds, and frameworks like Vite, Next.js, and React Router. Links LinkedIn: https://www.linkedin.com/in/maxprilutskiy Website: https://maxprilutskiy.com X: https://x.com/maxprilutskiy Github: https://github.com/maxprilutskiy Resources https://lingo.dev/en/compiler We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Em, at emily.kochanek@logrocket.com (mailto:emily.kochanek@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Max Prilutskiy.

What does it really take to carve out space for a new business in an industry dominated by giants? In this episode of The Angel Next Door Podcast, host Marcia Dawood sits down with Kimberly Evans, the inspiring founder and CEO of Just Her Rideshare, a women-centric rideshare service focused on safety, community, and empowerment.Kimberly shares her personal story of why she created Just Her Rideshare, drawing from her own experiences and deep commitment to serving women who often feel vulnerable using traditional rideshare options. As a fourth-generation entrepreneur, she talks candidly about the challenges of fundraising, the lessons learned from bootstrapping, and the value of staying connected to the community at every stage of growth.If you're passionate about startups, social impact, or want to understand the realities of building something new against the odds, this episode is a must-listen. Kimberly's journey is filled with actionable insights on fundraising, effective marketing, and the power of focusing on community—offering inspiration and practical advice to founders and investors alike.And don't forget you can also participate in the Wefunder crowdfunding campaign to support Just Her Rideshare.https://wefunder.com/justherrideshare/ To get the latest from Kimberly Evans, you can follow her below!https://www.linkedin.com/in/justherride/https://www.justherrideshare.com/ https://wefunder.com/justherrideshare/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Martina Russo, CEO of The Action Sports Translator (TAST), joins SlatorPod to talk about her journey from being a multilingual outdoor sports enthusiast to leading a language solutions integrator dedicated exclusively to action and outdoor sports.Martina describes how each action sport has unique subcultures and terminology, from mountain biking's multiple disciplines to climbing's variety of techniques and jargon. Even within the same sport, regional language differences present challenges.For Martina, authentic translation in this industry means more than linguistic quality; it requires a translator who genuinely lives and breathes the sport to capture its culture, humor, and insider tone. She emphasizes the difficulty in sourcing linguists who are both trained translators and passionate sports practitioners, especially for rare languages or specific verticals.The CEO shares how TAST deploys AI internally for operational efficiency and leverages it in content creation and localization, though she's cautious about fully replacing human experts. Product copy and FAQs are areas where AI is more applicable, but the authentic, emotional connection critical to sports brands often requires a human touch.Despite industry challenges amid fluctuating demand, TAST has been experiencing strong growth, even surpassing previous expectations. Martina attributes this success to unwavering niche focus, technological adaptation, and a company culture deeply immersed in the sports it serves.Looking ahead, Martina remains committed to investing in developing AI solutions, hiring for roles in that department, and staying on top of trends in the outdoor sports and organization industries.

In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets. Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization. Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates. Tune in to learn about the latest AI advancements and how they can give your business a competitive edge in the global market. Topics discussed in this episode:  Why localizing content creates better customer experiences. How Smartling automates translation with AI. What 87% of consumers expect in online shopping. Why continuous localization matters for Shopify stores. How AI cuts translation time and costs. What Smartling does to grow global reach. Why language impacts buying decisions. How ASOS boosted conversions with Smartling. What's next for AI in e-commerce localization. Why e-commerce brands should adopt AI localization. Links & Resources Website: https://www.smartling.com/Shopify App: https://www.smartling.com/integrations/shopifyLinkedIn: https://www.linkedin.com/in/bryanmurphy2/Get access to more free resources by visiting the show notes athttps://tinyurl.com/2praxfn6MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

You didn't think that localization stopped at the product, did you? The interview series with real-life marketing manager Kay continues in this lesson, where localization of sales model is explored, using the familiar example of Dell. Episode link: https://www.chinesepod.com/1647

So many companies dream of selling their products to China's billion consumers. But selling to China means localizing for China, and not just any product is going to sell. Listen in on the thoughts of a real marketing manager for some perspective on how it's done. Episode link: https://www.chinesepod.com/1643

Florian and Esther discuss the language industry news of the week, including the newly released Slator 2025 Language AI 50 Under 50, showcasing fifty of the most innovative and fast-growing language AI startups founded within the past fifty months.The duo explain how Slator sifted through hundreds of companies, assessing innovation, practical solutions to real buyer problems, and strong market positioning. The final fifty span five categories: multilingual video and audio, live speech translation, transcription and captions, translation and text generation, and accessibility.The conversation then moves on to language AI and services in the public sector. Esther talks about a new language AI tool, DiploIA, developed and deployed by the French Government for diplomatic agents in sensitive missions.Turning to the US, Esther reports that SOSi secured a significant USD 260m language services contract with the US Drug Enforcement Administration. Meanwhile, the US Defense Health Agency is looking for providers to deliver large volumes of translation and interpreting services.Esther also revisits the major acquisition of CyraCom by Propio, calling it one of 2025's biggest language industry deals. Propio now joins forces with CyraCom's established presence in healthcare and legal interpreting, creating a combined entity with revenues exceeding half a billion dollars and positioning them strongly in the US interpreting market.Florian questions AI voice startup ElevenLabs' plans for an IPO within five years. He then wraps up the pod by exploring large reasoning models (LRMs) and their mixed performance in AI translation. While LRMs outperform traditional LLMs in complex, open-domain translation tasks, research indicates they remain prone to significant weaknesses.

Florian and Esther catch up on a few weeks' worth of language industry news with a surge of developments in speech translation. Apple's on-device translation debuts in apps like iMessage and FaceTime, and OpenAI enhances ChatGPT‘s Advanced Voice Mode with more human-like interactions and real-time translation.Florian unpacks YouTube's broad rollout of AI dubbing for 80 million creators in 20 languages, where he trials German and finds robotic voices, bad translations, and no editing options, leaving much to be desired.Esther talks about RWS acquiring Papercup's IP, aiming to embed AI dubbing into Trados and significantly boost RWS's capabilities and market reach. RWS's half-year financials also show slight revenue drops but rising AI-driven revenue, alongside a reorganization into three divisions: Generate, Transform, and ProtectThe duo analyzes Meta's USD 14bn investment for a 49% stake in Scale AI, which raises concerns from other tech giants uncomfortable with a major competitor owning a key data-labeling supplier. They note opportunities arising for competitors like Labelbox, RWS's TrainAI, Welo Data, and many other LSIs as clients reconsider vendor relationships in light of Meta's involvement.In Esther's M&A corner, Propio acquires CyraCom to become a half-billion-dollar language solutions integrator, DigitalTolk buys 24translate to expand into the DACH region, and Powerling boosts its life sciences footprint with the acquisition of Idem.Rounding out the episode are leadership changes, with XTM appointing Rob Finney as CMO and CQ Fluency naming Tameeka Smith as CEO following the long tenure of Elisabete Miranda.

In this must-listen episode of The Voice of Retail, host Michael LeBlanc is joined by seasoned retail strategist Jim Okamura, Partner at McMillan Doolittle and Co-Founder of the Global E-commerce Leaders Forum (GELF). Recorded live at the CommerceNext show in New York City, the two Canadians delve deeply into the current and future state of retail, blending global expertise with practical insights from the ground up.The conversation begins with Jim's background and a look at McMillan Doolittle's role in driving innovation across various retail formats. Known for their globally respected annual Retail Innovations report, Jim explains how international partners nominate the most forward-thinking concepts, regardless of whether they achieve commercial success. From trailblazing store formats, such as Printemps' architectural marvel in Manhattan, to localization strategies that shape international brand launches, Jim shares examples that reflect where retail is headed next.The duo then shifts to a frank discussion about the collapse of Hudson's Bay and what it signals for the broader department store format. Comparing North American challenges with the success of Japanese models that utilize a leased brand approach, Jim highlights how changing consumer behaviour—especially in beauty and apparel—has fragmented traditional retail categories. He argues that the decline of department stores is less a retail apocalypse and more a natural part of the lifecycle of formats.As the conversation moves to unified commerce and digital transformation, Jim emphasizes that success isn't just about tech—it's about culture. Companies that embrace a testing and analytics-driven mindset have a competitive edge. He also discusses the generational shift in expectations, including the normalization of paid same-hour delivery via platforms like DoorDash and Uber Eats.The episode wraps with insights from GELF's work helping global brands expand across borders. Jim reveals how localization, unified commerce strategies, and innovative partnerships with distributors are fueling cross-border growth—even amid global trade uncertainty. With AI, logistics disruptions, and rising tariffs reshaping the terrain, Jim calls for nimble thinking and sharper execution from brands and their ecosystems.This rich, wide-ranging discussion offers a panoramic view of retail's past, present, and future—making it essential listening for anyone navigating the changing commerce landscape. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Get in touch!In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp and Lidl US. Seth shares his journey from helping launch Lidl's U.S. pricing strategy to leading Rite Aid's pricing transformation during its emergence from bankruptcy. He explains how pricing can serve as the conscience of the organization, and what it takes to build scalable architecture, align cross-functional teams, and drive pricing decisions under pressure.Key Topics:Developing Lidl's U.S. assortment and pricing from the ground upLaunching Bowl & Basket and Paperbird at Wakefern, and using pricing to scale private-label growthDesigning a KVI- and promotional role–based pricing architecture to improve CPI and RPI scoresImplementing localized pricing zones across 60+ ShopRite stores, accounting for customer, competitor, and ownership differencesLeading Rite Aid's pricing reset post-bankruptcy: reassessing optimization logic, category roles, and competitive intelligenceWhy pricing must balance art and science—and how to communicate pricing decisions across functionsTrends in ESLs, dynamic pricing, and why personalization should come with transparency and trustRecommended Resources:Trade journals: Drug Store News, Progressive Grocer, Supermarket NewsNRF Big ShowBusiness journals: The Wall Street JournalConnect with Seth Nieman:LinkedIn: https://www.linkedin.com/in/seth-nieman/----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, visit Competera.ai.

Stefaan van der Jeught, Professor of EU Constitutional Law at Vrije Universiteit Brussel, and a Press Officer at the Court of Justice of the European Union, joins SlatorPod to talk about the complex relationship between language and law in the EU.Stefaan outlines the historical evolution of EU language policy, from French-only founding treaties to the gradual inclusion of all member state languages. Despite formal equality, institutions largely define their own internal language regimes, leading to fragmented and often English-centric practices. Stefaan's book EU Language Law, now in its second edition, examines these issues in depth. Updated with new case law, legislation, and developments in AI and governance, it includes a 10-point roadmap for reform. Stefaan advocates for greater transparency, legal protection of linguistic diversity, and a constitutional debate on the role of language in EU integration.AI, Stefaan believes, is a tool that can enhance multilingual access and consistency across EU communications. However, he cautions against using AI as a cost-cutting measure that replaces linguistic expertise. Instead, AI should serve as a support tool, with human revision, especially in legal contexts.On regional languages like Catalan, Basque, and Galician, Stefaan notes they face legal hurdles at the EU level because they lack full legislative status in their home countries. He argues for a more transparent and constitutional debate on language policy, drawing inspiration from multilingual countries like Switzerland and Belgium.Stefaan concludes by advising universities to train future legal linguists by going beyond technical instruction to foster critical thinking, comparative law expertise, and cultural literacy.

Chris Kelly, ex-Asana growth lead, joins Ross Hudgens to break down how Asana scaled to 20M+ international SEO visits—and how to do it again in 2025. They dive into localization strategy, market prioritization, TMS tools, team structures, and how to tie international SEO directly to business outcomes. Chris also unpacks real-world mistakes, market-specific tactics, and where AI fits into future-proofing global content. Show Notes 0:08 – How Chris led Asana's international SEO from 0 to 20M+ visits 2:12 – Aligning SEO with real business outcomes 4:27 – How to prioritize markets and go deep, not wide 6:06 – Why "strategy before scale" matters more than ever 9:09 – Centralized vs. distributed SEO models 10:13 – The localization decision waterfall: MT, native copy, or hybrid? 13:11 – Tiered frameworks for scaling efficiently across regions 16:43 – Localization teams and SEO: why they must integrate 18:05 – Market nuances: Japan vs. Germany 20:18 – The role of user research in international SEO success 22:02 – When to implement a Translation Management System (TMS) 25:33 – Real talk: the true cost of international SEO 28:18 – Mistakes to avoid: budget, ops, and lack of data 33:10 – Building the right international SEO team 35:06 – Communication tips for global collaboration 38:34 – How AI will transform international strategy and QA 42:26 – Will AI erase top-funnel SEO internationally? Show Links Chris Kelly on LinkedIn: https://www.linkedin.com/in/christopherakelly/Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Tom Elias Hanna, COO of Hanna Interpreting Services (Hanna), joins SlatorPod to talk about how a family-run interpreting initiative grew into a national language solutions integrator (LSI).Tom explained that the company was born out of necessity during an influx of Arabic-speaking refugees in San Diego, with his mother providing interpretation and him leveraging his legal background to establish a compliant, scalable business that now serves healthcare, government, education, and social service sectors across California.Tom described how their inclusion-focused work led to partnerships like one with San Diego FC, where they provide ASL at every home game. He emphasized that while AI holds potential in sign language interpretation, it must evolve with and for the deaf community to be truly effective, due to cultural, emotional, and experiential nuances that current technologies cannot replicate.On-site language interpretation remains the core service, especially across healthcare, education, and social services. Though remote interpreting and AI are on the rise, Tom emphasizes the irreplaceable value of human interpreters, particularly in high-stakes, emotionally nuanced settings like hospitals.Tom explained that their recent rebrand emphasizes both human connection — central to their on-site interpreting services — and technological growth.Initially, without a sales team, Hanna grew through referrals, client satisfaction, and high service quality. Only after COVID did Tom begin to formalize a sales strategy and identify account management as a natural extension of their client-first approach.Tom expressed that despite considerable internal and industry-wide discussions, the Trump Executive Order designating English as the only official language of the US had no tangible effect on Hanna, so far. He noted that no clients inquired about it or changed their behavior.Looking ahead, Tom aims to scale geographically, explore strategic acquisitions, and develop proprietary technologies to improve experiences for clients, staff, and linguists alike.

Over the last few decades, humanity has globalized everything – from food production and supply chains to communication and information systems – making countries, businesses, and individuals more connected and reliant on each other than ever before. Yet, with this increased interconnectedness comes more complexity and fragility. What have we lost through the globalization process, and how might we fortify our communities by investing in local economies?  In this episode, Nate is joined by Helena Norberg-Hodge – a leading voice in the localization movement – to explore the deep systemic challenges posed by economic globalization. Together, they examine how the global growth model has fueled environmental degradation, social fragmentation, and cultural erosion, and why shifting toward localized economies might be one of the most effective (and overlooked) responses to our predicament. Drawing on decades of firsthand experience, Helena invites us to question the assumptions underpinning our globalized lives and imagine a future rooted in local reconnection. How might we rekindle a sense of enough in a world that constantly tells us we need more? As globalization begins to retreat, what small but meaningful steps can we take to relocalize our lives and reconnect with each other? And what kind of futures might be possible if we centered our communities around systems that regenerate the very places we call home? (Conversation recorded on May 7th, 2025)    About Helena Norberg-Hodge: Linguist, author and filmmaker, Helena Norberg-Hodge is the founder and director of the international non-profit organisation, Local Futures. She is also a pioneer of the new economy movement, the convenor of World Localization Day, and an expert in understanding the ecological, social, and psychological effects of the global economy on diverse cultures.  Additionally, Helena is the author of several books, including ‘Ancient Futures: Learning from Ladakh', an eye-opening tale of tradition and change in Ladakh, or “Little Tibet”. Together with a film of the same title, Ancient Futures has been translated into more than 40 languages, and sold half a million copies. Helena has continued to produce several other short films, including the award-winning documentary ‘The Economics of Happiness'. Helena specialized in linguistics, including studies at the University of London and with Noam Chomsky at MIT. Her work, spanning almost half a century, has received the support of a wide range of international figures, including Jane Goodall, HH the Dalai Lama, HRH Prince Charles and Indira Gandhi.   Show Notes and More Watch this video episode on YouTube   Want to learn the broad overview of The Great Simplification in 30 minutes? Watch our Animated Movie.   — Support The Institute for the Study of Energy and Our Future Join our Substack newsletter Join our Discord channel and connect with other listeners  

In this episode, Jonathan Norman (Director, Localisation Services, YPrime) and Laura Russell (Senior Vice President, Head of Data and AI Product Development, Advarra) join the podcast to discuss how artificial intelligence is transforming today's clinical operations. They dive deeper into how AI can be used to improve protocol design, drive efficiency in localization processes, and modernize clinical operations to expand access to trials and get treatments to patients sooner. 

Cross-border E-commerce and Supply Chain Realities with Jianggan LiIn a vibrant episode of the Asia Business Podcast, host Art Dicker engages in a compelling conversation with Jianggan Li, the founder and CEO of Momentum Works, a venture builder and insights research firm. As a thought leader and co-author of the book "Seeing the Unseen Behind Chinese Tech Giants Global Venturing," Jianggan shares his extensive knowledge and unique perspectives on the international business terrain, particularly focusing on Chinese companies' strategies for penetrating global markets.Introducing Jianggan LiConnect with JiangganJianggan Li is a seasoned entrepreneur with roots in China, now thriving in Singapore. With his extensive background in venture building and market insights, Jianggan commands a strong understanding of the dynamics that drive Chinese companies to venture beyond their borders. His journey from a young expatriate in Singapore to a prolific businessman offers invaluable insights into cross-cultural business strategies.Understanding the Unfolding Global Business DynamicsIn the episode, Jianggan explores the complexities of Chinese companies navigating international waters, emphasizing the need for adaptability and strategic maneuvering in response to ever-shifting market conditions. He highlights how companies like Temu and Shein are adeptly structuring their logistics to accommodate regulatory changes, pointing to the broader need for strategic foresight in business operations.The Resilience and Agility of Chinese CompaniesChinese companies are renowned for their agility and resilience in the face of changing demands and regulations. Jianggan discusses the strategic adjustments of brands amid evolving trade rules, illustrating how they maintain competitiveness by leveraging subsidies, loopholes, and local partnerships. The conversation underscores the necessity for businesses to anticipate market shifts and prepare for regulatory changes proactively.Localizing Brand Identity in International MarketsA key challenge for Chinese e-commerce giants like Shein is successfully localizing their brand identity to resonate with diverse global consumers. Jianggan shares insights into how these companies build their brand narratives to overcome political perceptions and establish consumer trust. By focusing on product quality, efficient logistics, and strategic marketing, Chinese companies can construct a robust brand presence internationally.Lessons from the Chinese Tech SectorArt and Jianggan delve into the dynamic nature of the Chinese tech sector, exploring the competitive challenges it presents and the lessons that can be extrapolated for global application. Jianggan's experiences shed light on the critical role of innovation, adaptability, and local integration in sustaining growth in competitive markets.Predicting the Future of Chinese Tech GiantsLooking ahead, Jianggan offers speculative insights into the future trajectory of current tech giants, contemplating their longevity and potential for sustained dominance. Despite the unpredictable nature of the tech industry, the conversation hints at the importance of maintaining agility and a forward-thinking approach to remain at the forefront of technological advancement.Final Reflections and Future EngagementJianggan Li's deep-seated expertise offers listeners strategic insights into navigating the complexities of international business and technology. For those intrigued by Jianggan's insights and keen to delve deeper, he is accessible via LinkedIn for further discussions and collaborations. Timestamps00:00 Introduction and Guest Welcome01:08 Jianggan Li's Background and Journey03:02 Challenges and Strategies in Chinese Tech Ventures04:08 Supply Chain Dynamics and Adaptations07:55 Localization and Brand Identity14:26 Future of Chinese Tech Companies27:42 Conclusion and Contact Information ProducerJacob ThomasFollow UsLinkedInApple Podcasts

Ever wonder what's really happening in the OKR world beyond the hype?Join Sara Lobkovich, Maria Rowcliffe, and Natalie Webb for a candid, no-BS look at where OKRs are heading in 2025. This isn't your typical "here's how to write an objective" conversation. Instead, you'll get insider insights from three veteran practitioners who've been in the trenches, helping organizations navigate the messy reality of goal-setting and alignment at scale.In this first part of our quarterly update, we dive deep into the generative AI revolution (spoiler: it's not as revolutionary as everyone claims), the evolving art of OKR localization across complex organizations, and why your retrospectives might be the most important OKR practice you might be doing wrong. Whether you're an OKR skeptic, a seasoned practitioner, or somewhere in between, this conversation will give you practical insights you can't get anywhere else.Episode Highlights:Generative AI in OKRs: why draft quality is improving, but real strategic impact is still lagging behindTRV (Technology Realized Value): the Big Five's new metric for linking OKRs to actual tech investment outcomesThe “Two Lists” Problem: how teams are secretly working off dual strategies—and why it's undermining OKR focusCascading and Localization: evolving models for aligning across global teams, even amid geopolitical complexityCulture-First OKRs: tailoring implementation to readiness, from transformation-driven overhauls to scrappy gradual rolloutsRetrospectives that matter: how deeper reflection—not just review—builds quarter-over-quarter OKR maturityKey Concepts Explored:Generative AI in OKRs: Where it's accelerating strategy work, where it's falling short, and the risk of generic, uncontextualized modelsTechnology Realized Value (TRV): A new metric used alongside OKRs to measure the tangible impact of tech investmentsThe “Two Lists” Problem: How parallel strategic workstreams outside the OKR framework dilute focus and undermine accountabilityLocalization & Alignment: Why clear, bottom-up contribution is critical in global, matrixed organizations—especially in high-stakes geopolitical climatesCulture-Responsive Implementation: Tailoring OKR rollouts based on organizational readiness, risk appetite, and transformation goalsIterative Learning over Perfection: Why OKR maturity builds quarter over quarter—and how learning from retrospectives is more valuable than writing the “perfect” OKRLeading vs. Lagging Indicators: The power of AI to help surface potential leading indicators clients may struggle to define on their ownTransformation & Change Management: How OKRs, when paired with transformation strategy, become powerful drivers of organizational evolutionNotable Quotes: "Is this really driving the value you wanted to achieve? How do you know who cares? So what happens if this is done or not done? These things that don't get asked are so critically important to make sure that people are focused on the right work." — Natalie Webb [00:12:00]"If I could only tell clients one thing about OKRs, it would be we spend all of our time focused on writing them and then way too little time focused on learning from them." — Sara Lobkovich [00:23:00]"I think the best way to use OKRs initially is always the way that the company is willing and able to adopt it. Me talking about the gold star way of doing OKRs isn't gonna help clients that are at the crawling level and not a hundred percent convinced yet." — Maria Rowcliffe [00:21:00]"OKRs are really hard. We're talking about change - really hard for people to stick with when it gets challenging." — Sara Lobkovich [00:28:00]Chapters:[00:00:00] Introduction:...

Fateless is a dynamic game studio founded by passionate content creators Simon Lockerby (Hellhades), Dan Francis (Phixion), and Hisham Saleh (Sham). We aim to create community-driven, immersive RPG Hero Collector games, emphasizing player agency, storytelling, and strategic gameplay. Join us as we share our journey from concept to launch and beyond.Support the show

In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you're launching a new app or scaling a global platform, Alexander's insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success.Join Matt and Moshe as we chatted with Alexander about:His journey to founding Alconost and building localization solutionsWhy localization matters for global productsPlanning and roadmapping for multilingual launchesTechnical considerations such as resource separation, font and file formats, and internationalizationBest practices for white-labeled software and client-specific terminologyThe role of localization management platforms and recommendations for someIntegrating localization with source control and development workflowsHow AI and LLMs are transforming translation pipelinesThe importance of context, glossaries, and UX copy editorsQuality assurance and the evolving role of translatorsWhere to start: focusing on the main user journeyAlexander's advice for product teams and common pitfalls to avoidAnd much more!You can connect with Alexander at:LinkedIn: https://www.linkedin.com/in/amurauski/ Alconost: https://alconost.com/ You can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In a SlatorPod first, four guests — Scott Cooper, CEO of Language Services Associates (LSA), Pablo Tercero, COO of LSA, Jerry Song, CEO of Lingolet, and Edward Varela, VP of Business Development at Lingolet — shared their insights into a newly forged partnership.Scott explained that the decision to partner instead of building an in-house AI solution allowed LSA to stay focused on its core strengths while leveraging Lingolet's technical edge. The alliance goes beyond a vendor agreement, with LSA taking an equity stake in Lingolet, anchoring the relationship in shared strategy and long-term commitment. For Jerry and Edward, the partnership is a natural progression, rooted in their deep knowledge of both software development and the language services market.In a standout use case, the two companies helped a Major League Soccer team enable multilingual, AI-assisted communication in coaching sessions — bridging language gaps in real time for international players.On the tech front, Jerry and Edward explained that Lingolet doesn't build large language models from scratch but instead acts as an orchestrator, offering clients the ability to customize and deploy AI tools within secure, dedicated environments. Pablo underscored LSA's HIPAA and PCI compliance, as security, compliance, and privacy are essential pillars, especially in regulated sectors like healthcare.Looking ahead, LSA and Lingolet are preparing to offer hybrid solutions where AI can bridge the gap during interpreter unavailability, even for brief moments, potentially transforming session wait times. Their roadmap includes broader language coverage, deeper integration with healthcare platforms, and innovative pricing models that will reshape how interpretation services are sold and scaled.

On today's episode of iGaming Daily, sponsored by Optimove, our Editor-at-large and European sports betting expert, Ted Menmuir is in the host's chair, and he welcomes Ilya Machavariani, CEO of 4H Partners, for part one of a discussion on Eastern European iGaming. Ilya gives a background on the founding of 4H Agency, and his background as a lawyer. Ilya tells Ted about how the legalisation in Ukraine spawned the idea for 4H Agency, a consultancy to advise betting companies and offer a broad range of services, which a large international law firm was not suited to. They go on to discuss how jurisdictions with a previous USSR influence can be wildly different to places using MGA or UKGC licenses, and while basic localisation is understood, 4H Agency focus on bridging the huge gap of understanding between global gambling clients and the reality on the ground. Another key part of the discussion is translating information for Western Audiences, Eastern Europe as a resource centre and expansion area, interplay between western and eastern gaming, and they end with clearing up some common misconceptions about Eastern European markets. Host: Ted MenmuirGuests: Ilya MachavarianiProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Rong Yan, CTO of HeyGen, joins SlatorPod to recount the company's transformation from a Metaverse-focused startup to leading the emerging field of AI video generation.Rong recounts HeyGen's beginnings and the pivot to its current avatar model, which saw ARR go from zero to USD 1m within six months.Rong attributes HeyGen's success to its emphasis on three key elements: quality, consistency, and controllability. The company's newest model, Avatar IV, enables full-body video generation with natural gestures, synchronized audio, and emotion to speech.While some of the platform's growth has been viral, Rong believes sustained success comes from building something users truly value, with a focus on pushing video quality from 70% to 95%.The platform extends beyond avatars, offering translation, voice cloning, and real-time interactivity. Its dynamic duration feature adjusts translated speech to fit original video timing, preserving realism. Rather than build everything from scratch, HeyGen integrates external models with its own orchestration and user data, optimizing output across languages and contexts.Rong emphasized that HeyGen's long-term vision is not entertainment or Hollywood, but helping everyday professionals, especially marketers and educators, who lack traditional video production skills.Looking ahead, Rong sees video agents, tools that generate complete videos from simple prompts, as the next frontier, driving accessibility and transforming storytelling through AI.

In this episode of MemoQ Talks, host Mark Shriner sits down with Leonid Glazychev, Founder and CEO of Logrus IT. The conversation delves deep into the critical topic of metrics in localization projects, with Glazychev challenging traditional approaches and advocating for customized, multi-dimensional evaluation methods. He emphasizes that there's no universal metric for success, and instead, companies should focus on understanding their specific needs, target audience, and the nuanced aspects of content quality such as accuracy, readability, and comprehensibility. The discussion explores how human evaluation plays a crucial role in assessing translation quality, particularly for complex content like game localization or technical documentation.Throughout the podcast, Glazychev and Shriner explore broader themes of continuous learning, technological adaptation, and the importance of curiosity in professional development. They discuss personal strategies for staying informed, the evolving landscape of technology, and touch on emerging areas like AI's impact on localization. The conversation is rich with insights, ranging from practical advice on selecting technology and measuring project success to philosophical reflections on maintaining intellectual curiosity and adaptability in a rapidly changing professional landscape.Logrus IThttps://www.logrusit.com/en

Hannah Montana was correct when she said “nobody's perfect,” so please, please, start to forgive yourself more often and watch the first part of this two part series so you don't miss anything. As always, please feel free to run this by a therapist - especially the exercise, expert advice and insight is always necessary and appreciated. Hope you leave this episode feeling extra refreshed, maybe even a bit lighter, you deserve it. Go to https://Headspace.com/SCHAUER to unlock all of Headspace FREE for 60 days. Resources: The Neural Signatures of Shame, Embarrassment, and Guilt: A Voxel-Based Meta-Analysis on Functional Neuroimaging  https://pmc.ncbi.nlm.nih.gov/articles/PMC10136704/#:~:text=This%20difference%20in%20the%20focus,oriented%20distress%20associated%20with%20shame%20%5B  Insular Cortex https://www.ncbi.nlm.nih.gov/books/NBK570606/#:~:text=The%20anterior%20insula%20is%20composed,the%20singular%20post%2Dcentral%20sulcus An individual with a smaller insular cortex is likely to be more forgiving https://www.ncbi.nlm.nih.gov/books/NBK570606/#:~:text=The%20anterior%20insula%20is%20composed,the%20singular%20post%2Dcentral%20sulcus  Respiratory Neurobiology https://www.sciencedirect.com/topics/medicine-and-dentistry/insula#:~:text=The%20most%20anterior%20part%20of,search%20for%20food%20or%20drugs  Discerning Which Voice is Yours - Quieting Inner Critics https://www.psychologytoday.com/us/blog/communications-that-matter/202309/how-long-do-emotions-last  Voice Confrontation  https://en.wikipedia.org/wiki/Voice_confrontation  Localization and the human auditory system https://developers.meta.com/horizon/design/audio-intro-localization/ Grounding Techniques  https://www.therapistaid.com/therapy-article/grounding-techniques-article Embedding Research on Emotion Duration in a Network Model https://pmc.ncbi.nlm.nih.gov/articles/PMC10513999/  If there are any resources missing, please let me know ASAP and I will update this list. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Joran welcomes Nicola Calabrese, the founder of Undertow, a localization agency focused on aiding SaaS businesses in their international growth. Nicola brings a wealth of experience, having managed translation and localization projects for startups and enterprises in over 20 languages. He also hosts the Multilingual Content Podcast, discussing international expansion and localization technologies. The episode explores the importance of scaling SaaS internationally through internet expansion and localization strategies.Key Timecodes(0:00) - Importance of Localization(0:47) - Episode Introduction and Guest Intro(1:28) - Why International Expansion is Crucial for B2B SaaS(2:33) - When to Consider Going International(3:14) - Indicators for Localization Needs(3:36) - Common Misconceptions in Global Expansion(5:21) - Common Mistakes in Global Expansion Strategy(7:19) - Step-by-Step Approach to Going Global(9:20) - Strategy for US Companies Entering Europe(11:06) - Resources and Frameworks for Expansion(12:15) - Case Study: A Company's Approach to Localization(13:01) - Steps to Prepare for International Expansion(14:11) - Metrics to Track for Successful Localization(16:18) - Best Practices for Going Global(18:42) - Importance of Style Guides in Localization(20:25) - Significance of Proper Localization(22:12) - AI in Localization: Current Limitations(24:10) - Challenges: Cultural Differences and Brand Consistency(25:42) - Future of Internationalization and AI(27:36) - Choosing Markets: Europe vs. US Strategy(30:03) - Risks and Opportunities in 2025(31:04) - Advice for B2B SaaS Founders on Internationalization(31:39) - Advice for Early-Stage SaaS Companies(32:16) - Preparations for Scaling to 10M ARR(33:59) - Final Summary and Key Takeaways(34:33) - Closing Notes and Contact Information

Véronique Özkaya, Co-CEO of DATAmundi, returns to SlatorPod for round 2 to talk about the company's strategic rebrand and how it is positioning itself as a key player in the data-for-AI space.Véronique details her journey to leading DATAmundi, formerly known as Summa Linguae, where she now drives a strategic shift from traditional language services to AI-focused data enablement.The Co-CEO explains that their LSP background makes them well-suited to offer fine-tuning services for AI, especially in multilingual and domain-specific contexts. However, she cautions that language expertise alone isn't enough; deep tech infrastructure, data science capabilities, and the ability to quickly build custom workflows are also essential.While many companies still rely on crowd-sourced, basic annotation, DATAmundi targets higher-complexity projects requiring domain experts and linguists. Véronique notes the market for data-for-AI is growing significantly faster than traditional LSP work and sees a second wave of demand from enterprises needing to adapt pre-trained models.Véronique highlights data scarcity, hallucination, and bias as core AI challenges that DATAmundi tackles through technical solutions and expert guidance, helping enterprises as they face pressure to implement AI despite legacy systems and unclear strategies.Looking ahead, DATAmundi plans to expand its consultative services through further acquisitions, focusing not on tech per se, but on organizations that deepen its expertise in data application and AI deployment.

Florian and Esther discuss the language industry news of the week, with DeepL becoming the first third-party translation app users can set as default on the iPhone, a position gained by navigating Apple's developer requirements that others like Google Translate have yet to meet.Florian and Esther examine RWS's mid-year trading update, which triggered a steep 40% share price drop despite stable revenue, healthy profits, and manageable debt.On the partnerships front, the duo covers multiple collaborations: Acclaro and Phrase co-funded a new Solutions Architect role, Unbabel entered a strategic partnership with Acclaro, and Phrase partnered with Clearly Local in Shanghai. Also, KUDO expanded its network with new partners, while Deepdub was featured in an AWS case study for its work with Paramount. Wistia partnered with HeyGen to launch translation and AI-dubbing features and Synthesia joined forces with DeepL, further cementing the trend of avatar-based multilingual video content.In Esther's M&A corner, MotionPoint acquired GetGloby to enhance multilingual marketing capabilities, while OXO and Powerling merged to form a transatlantic LSP leader. TransPerfect deepened its media footprint with two studio acquisitions from Technicolor, and Magna Legal Services continued its acquisition spree with Basye Santiago Reporting.Meanwhile, in funding, Linguana, an AI dubbing startup targeted at YouTube creators, raised USD 8.5m, and pyannoteAI secured EUR 8m to enhance multilingual voice tech using speaker diarization. The episode concluded with speculation about DeepL's rumored IPO, which could have broader implications for capital markets.

Show Notes In this compelling and deeply human episode, Simon speaks with Daria (Dasha) Kuznetsova, a Ukrainian humanitarian professional working amidst the war in Ukraine. Daria brings a grounded yet emotionally resonant perspective on what it means to live in a war zone - not just physically, but psychologically and spiritually. She discusses how individuals and communities survive amidst collapse, and what it takes to begin imagining a future beyond trauma. Simon and Daria discuss themes of self-awareness, trauma recovery, and the embodied experience of conflict. Daria shares how the first years of war were marked by survival, scarcity of time, and emotional suppression, and how she has come to understand the necessity of listening to the body, building emotional resilience, and holding space for others. The conversation moves from personal coping mechanisms to wider systemic reflections - offering a rare insight into how community support and relational containment become lifelines in the face of collective breakdown. This episode invites us to consider how diversity, freedom, and emotional truth-telling are vital elements in rebuilding not just Ukraine, but any society fractured by violence or division. This episode will speak to leaders, coaches, and listeners who are drawn to the depths of human experience, particularly when systems are under strain. It also speaks to the power of Eco-Leadership, where relationality, resilience, and emotional intelligence create the conditions for regenerative futures. Key Reflections War reshapes both the physical environment and the emotional lives of those affected. Developing self-awareness is essential for navigating the psychological strain of conflict. Small, everyday actions can provide stability and a sense of control in times of crisis. The body often holds trauma that the mind cannot yet process or articulate. Strong community connections are vital for emotional and practical survival during war. Rebuilding society requires a foundation of safety, freedom of expression, and inclusion. Honest conversations about pain and recovery are the first steps toward collective healing. Keywords humanitarian aid, war experiences, emotional resilience, community support, trauma recovery, self-awareness, coping mechanisms, rebuilding society, relational depth, Eco-Leadership Brief Bio Daria Kuznetsova is a humanitarian and recovery professional with over a decade of experience leading multisectoral and multipartner portfolios in Ukraine. Her work spans international humanitarian principles, large-scale project management, and strategic partnership development, guided by results-driven leadership approaches. Following the full-scale invasion, Daria played a key role in scaling up humanitarian efforts, managing projects funded by the EU, FCDO, USAID, SDC, BMZ, and other major donors. She currently expands her expertise into the areas of Partnership and Localization, overseeing a portfolio of more than 100 partnerships. Her current focus is on strategic development, mentoring, and fostering impactful, sustainable change within organizations and communities.

Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change. Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.

The past can be difficult for those of us who transition as adults, so much so this is our fifth episode exploring it. But sometimes something surprises you, and gives you a little piece of the childhood you missed. Localization producer and comic creator Liam Coballes returns to discuss having a relationship with yourself, and how artists don't make money. Be jealous of my pony! LIAM COBALLES Insta: https://www.instagram.com/natural_nin/ Bluesky: https://bsky.app/profile/naturalnin.bsky.social https://bsky.app/profile/shifter-komiks.bsky.social TEXT VERSION https://www.tillystranstuesdays.com/2025/04/29/the-past-5-aka-the-new-past4-recovering-trans-childhoods/ FURTHER READING (topics discussed with essays available at http://TillysTransTuesdays.com) The Past and Why it Haunts Us, The Past 2: The New Past, The Past 3/The New Past 2/Trans Grief 1, The Past 4/The New Past 3/Trans Grief 2, Trans Birthdays, Gender Dysphoria, Unexpected Bonuses of Transition, Heavily Gendered Childhoods, The False Dichotomy, Searching for Meaning (when you're trans and don't know it) Special thanks to Daisy and Jane for the use of "Sorry Not Sorry" as our show's theme music. Please stop by and show your support at daisyandjane.bandcamp.com and soundcloud.com/daisyandjane --Please leave us a rating on Apple Podcasts/iTunes!-- Website: pendantaudio.com Twitter: @pendantweb Facebook: facebook.com/pendantaudio Tumblr: pendantaudio.tumblr.com YouTube: youtube.com/pendantproductions

The Impact of US Tariffs on Chinese Brands with Chris PereiraIn the latest episode of the Asia Business Podcast, host Art Dicker sits down with Chris Pereira, CEO of Impact. Known for his flawless Chinese and extensive work with brands in China, Chris offers a wealth of insights into the complexities of the current trade environment, particularly focusing on the US-China relationship amidst ongoing global trade disruptions.Introducing Chris PereiraConnect with ChrisChris Pereira is a seasoned expert in facilitating business development among Chinese brands, helping them navigate Western markets, especially the US. His strategic acumen in bridging cultural gaps and understanding market dynamics has made him a respected figure in the industry. During the podcast, Chris shares his perspectives on how Chinese companies are coping with the current trade climate and potential future strategies.The Impact of Tariffs on Chinese BrandsAs tariffs continue to pose significant challenges, Chris highlights the differential impacts on companies, particularly those engaged in cross-border trade. Chinese sellers on platforms like Amazon face tightening conditions, necessitating a reevaluation of their market entries. In contrast, manufacturers with established operations in the US find themselves in a more favorable position to counter these barriers.Adapting Strategies Amid Trade TensionsChris discusses the strategic pivot many brands are considering, such as redirecting efforts towards more receptive markets like Europe. He emphasizes the importance of localization and maintaining operational agility to mitigate the effects of trade disruptions. Companies are advised to invest in strong local partnerships to better navigate these unsteady waters.Navigating Policy UncertaintyUncertainty in US trade policy is a prevailing concern for many of Chris's clients. This unpredictability has split businesses into those increasing local investments in the US and others exploring alternative markets, such as Germany. Chris points out that stability in local policy environments could encourage further foreign investments in manufacturing within the US.The Role of Chinese Expertise in Global ManufacturingAmidst these challenges, Chris sees potential for greater collaboration. He posits that Chinese technical expertise could be instrumental in reviving US manufacturing, aligning closely with incentives for foreign investment in American industries, potentially turning geopolitical friction into mutual growth opportunities.Future Outlook: Balancing Between Policy and Business RealitiesThe podcast delves into the potential consequences of prolonged trade disputes, including possible shifts in global reserve currencies. Chris suggests that current policies could inadvertently accelerate diversification strategies among Chinese businesses, ultimately impacting US influence globally.Building Resilience: Chris's Advice to BusinessesChris advises businesses to remain adaptable and proactive in securing market positions by fostering local relationships and considering broader strategic moves into less volatile markets. His counsel underscores the critical need for businesses to stay informed and responsive to rapidly evolving market conditions.Final ThoughtsIn this insightful exchange, Chris Pereira provides a nuanced understanding of the current trade milieu, offering practical advice for navigating an increasingly complex international landscape. His company, Impact, continues to aid businesses in making strategic transitions and achieving sustainable growth in uncertain times.Timestamps00:00 Introduction and Guest Welcome00:53 Impact of Tariffs on Chinese Brands02:46 Localization vs. Export Challenges03:54 European Market Opportunities05:01 US Policy Uncertainty and Its Effects07:25 Manufacturing and Trade Dynamics09:30 Future of US-China Trade Relations12:24 Strategies for Chinese Companies22:15 Currency and Economic Speculations33:41 Closing Thoughts and OptimismBe sure to reach out to Chris and his team here: https://impact5r.com/  ProducerJacob ThomasFollow UsLinkedInApple Podcasts

It's time to talk about an topic that's literally uncomfortable! Tucking and binding can be awful but also amazing, so let's talk about what they are and why we do (or don't) utilize them. Localization producer and comic creator Liam Coballes joins us to discuss the cosplay community and how rocks are cool. Math is hard! LIAM COBALLES Insta: https://www.instagram.com/natural_nin/ Bluesky: https://bsky.app/profile/naturalnin.bsky.social https://bsky.app/profile/shifter-komiks.bsky.social TEXT VERSION https://www.tillystranstuesdays.com/2024/08/10/tucking-and-binding/ FURTHER READING (topics discussed with essays available at http://TillysTransTuesdays.com) Transmedicalism (and WPATH version 1), Gender Dysphoria, Trans Freedom, Cis People Get Gender Affirming Healthcare Too, Misgendering and Passing, Boymode and Girlmode, Gender Euphoria, Privilege (time and money), Heavily Gendered Clothes and Trans People REFERENCE MATERIAL Inguinal canal - https://en.wikipedia.org/wiki/Inguinal_canal Chest Binding: A Physician's Guide - https://www.prideinpractice.org/articles/chest-binding-physician-guide/ Special thanks to Daisy and Jane for the use of "Sorry Not Sorry" as our show's theme music. Please stop by and show your support at daisyandjane.bandcamp.com and soundcloud.com/daisyandjane --Please leave us a rating on Apple Podcasts/iTunes!-- Website: pendantaudio.com Twitter: @pendantweb Facebook: facebook.com/pendantaudio Tumblr: pendantaudio.tumblr.com YouTube: youtube.com/pendantproductions

John Worne, CEO of the Chartered Institute of Linguists (CIOL), joins SlatorPod to discuss CIOL's mission to support and promote language professionals and the value of languages for the public good through professional standards, advocacy, and intercultural understanding.John highlights the challenges of applying AI in high-stakes contexts like court interpreting. He references the UK House of Lords inquiry into language services in the legal system, which emphasized the risks of AI, particularly for low-resource languages and nuanced human communication. He warns that casual, unsupervised AI use in public services risks serious harm without proper oversight.The CEO describes the industry's current AI experience as mixed. While late 2024 saw falling workloads and experimentation by clients with generative AI, early 2025 brought a more stable picture, with some freelancers regaining lost business. Still, the community remains divided: about half of CIOL's members embrace AI tools, while the rest resist them, concerned about quality and trust.John raises questions about AI's influence on how we use and shape language. He notes how generative AI introduces patterns into the linguistic mainstream, creating an "AI-mediated average" that may dilute cultural identity. He argues that language is a “human meta skill”, encoding not only communication but identity, culture, and belonging. Looking ahead, John is cautiously optimistic for the next generation of linguists, as digital natives may be more adept at using AI creatively and multitasking across tools. CIOL plans to expand free resources and community engagement in 2025, ensuring that the future of language work remains inclusive, ethical, and informed by real human insight.

Send us a textIn this episode of the Life Science Success Podcast my guest is Karen Tkaczyk, a seasoned professional with a robust academic background in chemistry and a proven track record in translation and business development within the life sciences sector. With a PhD from the University of Cambridge and extensive experience leading translation and sales efforts, Karen currently serves as the Director of Sales – Life Sciences at Vistatec, where she helps global clients navigate complex localization challenges.00:00 Introduction to Life Science Success Podcast00:35 Meet Karen Tkaczyk: From Chemistry to Sales01:43 Karen's Early Passion for Science and Languages02:57 From Academia to Big Pharma04:22 Transition to the US and Formulation Chemistry07:38 Freelance Translation Career12:50 Joining Vistatec17:26 The Importance of Networking21:39 Vistatec's Unique Approach25:05 Common Scenarios in Clinical Trials25:52 Complexities of Global Clinical Trials26:03 Translation Challenges in Regulatory Affairs27:24 Localization in SaaS for Life Sciences29:10 The Role of AI in Translation35:17 Balancing Innovation with Regulation39:37 Favorite Meals and Cultural Insights41:55 Inspiration, Concerns, and Excitement47:06 Conclusion and Farewell

In this insightful new installment of the Global e-Commerce Leaders Podcast, host Michael LeBlanc reconnects with Jim Okamura, Co-Founder of the Global eCommerce Leaders Forum (GELF), to discuss the future of global retail, the evolving mission of GELF, and how the community is responding to today's rapidly changing international marketplace. They begin by reflecting on the legacy of the late Kent Allen, a fellow GELF Co-Founder whose passing deeply impacted the organization and the broader e-commerce sector. Jim shares stories of Kent's passion for connecting people and forging solutions, highlighting how Kent's genuine commitment to global growth laid the groundwork for GELF's unique blend of community and expertise.Throughout the conversation, Jim explains the necessity of reimagining GELF's programming and events calendar to address the latest complexities in worldwide commerce. From evolving trade regulations and tariffs to the shifting needs of both established and emerging brands, he stresses the importance of gathering global retail leaders more frequently to tackle pressing concerns in real time. This rethinking involves a deeper focus on segmentation—recognizing that seasoned international brands need more advanced strategies, while newcomers require foundational guidance on cross-border logistics, market entry, and localized marketing.Listeners will learn about planned workshops, digital channels, and in-person meetups designed to foster constructive dialogue and knowledge sharing. Jim previews how GELF aims to partner with complementary associations—such as those in logistics, language translation, and supply chain—to further expand the ecosystem of global practitioners. By diving into topics like cross-border wholesaling and franchising, along with direct-to-consumer e-commerce, GELF is poised to address a full spectrum of global commerce opportunities.Finally, Michael and Jim look ahead, encouraging community members—ranging from enterprise veterans to rising DTC players—to share feedback, collaborate on new initiatives, and join a reinvigorated conversation about global retail expansion. The episode concludes with a heartfelt dedication to Kent Allen's memory, reminding listeners of the spirit of connection and innovation that underpins the Global eCommerce Leaders Forum. Whether you're a seasoned multinational brand or exploring your first international venture, this episode provides invaluable insights and a roadmap for thriving in the ever-evolving world of cross-border commerce.Support the GoFundMe for Kent Allen's memorial bench here:https://www.gofundme.com/f/memorial-bench-for-kent-at-golden-gate-park   Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.

Welcome, Regenerators! In this special bonus episode of Care More Be Better, we bring together Parts 9 and 10 of our Regeneration series inspired by Paul Hawken's groundbreaking book, Regeneration: Ending the Climate Crisis in One Generation. Trimmed for your listening pleasure.Part 9: Energy We dive deep into renewable energy—from solar and geothermal to wind and microgrids. We discuss the rise of electric vehicles, heat pumps, energy storage innovations, and the need to electrify everything. I even share my journey of switching banks away from JP Morgan Chase, which heavily funds fossil fuels, and what that kind of vote-with-your-wallet action means.Part 10: Industry We take on the hard truths about Industry—Big Food, Healthcare, Plastics, Fashion, War, and more. We explore how extractive capitalism must be replaced with regenerative thinking and practice. Along the way, I weave in insights from prior podcast guests and offer honest, tangible actions we can each take.Key Topics Covered:Fossil fuel phaseout & the renewable revolutionElectric vehicles, energy efficiency & infrastructureSolar, geothermal, and microgrid innovationRegenerative agriculture's connection to healthThe politics and economics of extractive industriesFashion waste, plastics pollution, and clean tech solutionsCarbon offsets vs. carbon onsetsResources & Links:Visit CareMoreBeBetter.com to access full transcripts, guest bios, YouTube videos, and moreLearn more about regenerative fashion from Caroline Priebe (Ep. 14) and Anca Novacovici (Ep. 33)Carbon: The Book of Life by Paul Hawken Regeneration: Ending the Climate Crisis In One Generation by Paul Hawken INTERVIEW WITH PAUL HAWKEN (Ep. 38): Regeneration: Ending The Climate Crisis In One Generation with Paul Hawken, 5 Time Best-selling Author and Environmentalist11 Part Series on Regeneration: Ending the Climate Crisis In One GenerationRegeneration Part 1: Podcast Updates And Regenerating Our Oceans Regeneration Part 2: Forests And Their Role In Climate Change Regeneration Part 3: Wild Things and Wilding, A Review of Paul Hawken's Book on Ending The Climate Crisis in One Generation Regeneration Part 4: A Review of The Climate Activist Portal – Nexus – on Regeneration.org with Anca Novacovici, Tia Walden, Julie Lokun and Nicole Davis Regeneration Part 5: Land, Regenerative Agriculture and Soil Restoration To Reverse Global Warming Regeneration Part 6: People, Indigeneity and Our Role In Reversing Global Warming Regeneration Part 7: Cities, Green Architecture, The Living Building Challenge and Getting To Net Positive Regeneration Part 8: Food, The Need for Localization and Decommodification To End The Climate Crisis Regeneration Part 9: Energy Use, Renewal and Storage As We Transition Away from Fossil Fuels and Electrify Everything Regeneration Part 10: Solving The Climate Crisis By Regenerating Industries Regeneration Part 11: The Role of Action + Connection In Reversing Global WarmingJoin the Conversation: Have a question for Paul Hawken? Please send me a DM on Instagram or an email to hello@caremorebebetter.com.JOIN OUR CIRCLE. BUILD A GREENER FUTURE:

Journey into the world of commercial carbon recycling with Victoria Meyer and Jennifer Holmgren, CEO of LanzaTech, a groundbreaking company developing sustainable products from waste emissions. Discover how LanzaTech is leading the charge in turning industrial waste into valuable resources, focusing on carbon-smart ethanol and sustainable aviation fuel. Jennifer shares her fascinating personal journey from Colombia to the U.S. and her transition from working at Honeywell UOP to leading LanzaTech as its first CEO. Victoria and Jennifer engage in a discussion about the challenges faced by startups in scaling up new technologies and the importance of partnering with established industry giants. They delve into the global trend towards regionalization and localization and how LanzaTech's innovative approach is transforming the industry by using local resources to produce high-value products. Jennifer passionately advocates for following one's passion and maintaining a dynamic mindset, providing valuable advice for young professionals aspiring to make a significant impact in the chemical industry.  On this week's show, we take a detailed look at: Carbon Recycling: Transforming waste emissions into sustainable products LanzaTech's technological innovation: Overcoming challenges in scaling disruptive technologies Creating value through local resource utilization Evolving startup leadership and talent management Leveraging partnerships between startups and established companies  Killer Quote: "Don't over plan. The road will get you there. Love what you do, given the long hours. If you love the work, the people, and want to do it again tomorrow, that's my advice. Don't take a path you can't make your own." - Jennifer Holmgren  Other links:  Episode 60: Jennifer Holmgren on Carbon Capture and Transformation with LanzaTech Subscribe to The Chemical Show on YouTube  ***Don't miss an episode: Subscribe to The Chemical Show on your favorite podcast player.  ***Like what you hear? Leave a rating and review. ***Want more insights? Sign up for our email list at https://www.thechemicalshow.com  Sponsored by:Canadian Petrochemical Summit: https://www.cdnpetrochemcialsummit.ca Join chemical industry leaders, innovators, and experts at the Canadian Petrochemical Summit—the premier event for advancing the future of Canada's petrochemical sector. Set in the Canadian Rocky Mountains from June 17-19 this event will help you stay ahead of the curve. See you in the Rockies.

In this special replay, we unite two dynamic explorations from Paul Hawken's Regeneration: Ending the Climate Crisis in One Generation, focusing on how cities and food systems can be transformed for the better. From living buildings to urban farms, from rethinking meat to minimizing food waste—this episode offers a hopeful, actionable roadmap to regeneration.What You'll Learn:How cities can shift from being carbon culprits to climate solutionsThe role of green architecture and the Living Building ChallengeWhat the 15-minute city really means (and why Paris is leading the charge)How food systems became the #1 cause of climate change—and how we can reverse thatReal solutions for food waste, access, and biodiversity in our dietsWhy “eating everything” (not just 3 crops!) matters for our health and the planetPractical ways to support regenerative change in your daily lifeMentioned In This Episode:Regeneration by Paul HawkenBlocPower and founder Donnel BairdRooftop Roots, Lufa Farms, and other inspiring urban farming examplesJonathan Safran Foer's We Are The WeatherEpisode 20: Interview with Howard Schiffer of Vitamin AngelsTalking Home Renovations with Katharine MacPhailCareMoreBeBetter.com | Newsletter & Activist GuideSupport the Pod: If you value this work, support Care More Be Better on Patreon: caremorebebetter.com/support Share with a friend. Leave a review. Be part of the regenerative wave.

About the Guest:Kristin Gutierrez is a sales expert turned entrepreneur who helps coaches, consultants, and course creators package their expertise into high-value offers—without burning out in implementation. After an unexpected layoff from her six-figure VP of Sales role in 2023, she pivoted immediately, landing her first consulting client the same day. Now, she teaches others how to work smarter, not harder, by creating systems that scale. She's also the author of Be a Better Sales Leader and the founder of Say Yes to Seven Figures.About the Episode:In this episode of the GrowthReady Podcast, host Steve Mellor sits down with Kristin Gutierrez to discuss the power of embracing imperfect action. Kristin shares how an unexpected career shift became a catalyst for growth, why waiting for the “right time” can be a trap, and how taking even the smallest step forward can create life-changing momentum.Key Takeaways:✔ Decide and Take Action – Indecision is worse than the wrong decision. Make a choice and move forward.✔ Leaning Into Discomfort – Success isn't about having the perfect plan; it's about taking steps and adjusting as you go.✔ The Four-Step Framework – Decide, take a step, lean in, and celebrate. Apply this to anything—business, career, or personal growth.✔ Success is About Impact – Kristin redefined success as service and fulfillment, rather than just revenue.✔ The Power of Reframing – Whether it's a job loss, imposter syndrome, or fear of failure, the way you frame it determines your outcome.✔ Optimize for Joy – Work should be fulfilling, and life should have space for presence, fun, and gratitude.Links & Resources:

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We'll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We'll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):

In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva's role, Flying Cat Marketing's operations, the intricacies of localization and internationalization, the emerging field of Generative Engine Optimization (GEO), and more.This episode is brought to you by our friends at Shuffle. Import your logo and describe your video, and Shuffle will generate your entire video concept: script, animation, and a storyline that fits your brand. Use this link to start your free trial and see how Shuffle can streamline your video production process.************************Useful Links:Website: https://flyingcatmarketing.comMaeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.