Podcasts about Localization

Chris Kelly, ex-Asana growth lead, joins Ross Hudgens to break down how Asana scaled to 20M+ international SEO visits—and how to do it again in 2025. They dive into localization strategy, market prioritization, TMS tools, team structures, and how to tie international SEO directly to business outcomes. Chris also unpacks real-world mistakes, market-specific tactics, and where AI fits into future-proofing global content. Show Notes 0:08 – How Chris led Asana's international SEO from 0 to 20M+ visits 2:12 – Aligning SEO with real business outcomes 4:27 – How to prioritize markets and go deep, not wide 6:06 – Why "strategy before scale" matters more than ever 9:09 – Centralized vs. distributed SEO models 10:13 – The localization decision waterfall: MT, native copy, or hybrid? 13:11 – Tiered frameworks for scaling efficiently across regions 16:43 – Localization teams and SEO: why they must integrate 18:05 – Market nuances: Japan vs. Germany 20:18 – The role of user research in international SEO success 22:02 – When to implement a Translation Management System (TMS) 25:33 – Real talk: the true cost of international SEO 28:18 – Mistakes to avoid: budget, ops, and lack of data 33:10 – Building the right international SEO team 35:06 – Communication tips for global collaboration 38:34 – How AI will transform international strategy and QA 42:26 – Will AI erase top-funnel SEO internationally? Show Links Chris Kelly on LinkedIn: https://www.linkedin.com/in/christopherakelly/Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Tom Elias Hanna, COO of Hanna Interpreting Services (Hanna), joins SlatorPod to talk about how a family-run interpreting initiative grew into a national language solutions integrator (LSI).Tom explained that the company was born out of necessity during an influx of Arabic-speaking refugees in San Diego, with his mother providing interpretation and him leveraging his legal background to establish a compliant, scalable business that now serves healthcare, government, education, and social service sectors across California.Tom described how their inclusion-focused work led to partnerships like one with San Diego FC, where they provide ASL at every home game. He emphasized that while AI holds potential in sign language interpretation, it must evolve with and for the deaf community to be truly effective, due to cultural, emotional, and experiential nuances that current technologies cannot replicate.On-site language interpretation remains the core service, especially across healthcare, education, and social services. Though remote interpreting and AI are on the rise, Tom emphasizes the irreplaceable value of human interpreters, particularly in high-stakes, emotionally nuanced settings like hospitals.Tom explained that their recent rebrand emphasizes both human connection — central to their on-site interpreting services — and technological growth.Initially, without a sales team, Hanna grew through referrals, client satisfaction, and high service quality. Only after COVID did Tom begin to formalize a sales strategy and identify account management as a natural extension of their client-first approach.Tom expressed that despite considerable internal and industry-wide discussions, the Trump Executive Order designating English as the only official language of the US had no tangible effect on Hanna, so far. He noted that no clients inquired about it or changed their behavior.Looking ahead, Tom aims to scale geographically, explore strategic acquisitions, and develop proprietary technologies to improve experiences for clients, staff, and linguists alike.

In this episode, Jonathan Norman (Director, Localisation Services, YPrime) and Laura Russell (Senior Vice President, Head of Data and AI Product Development, Advarra) join the podcast to discuss how artificial intelligence is transforming today's clinical operations. They dive deeper into how AI can be used to improve protocol design, drive efficiency in localization processes, and modernize clinical operations to expand access to trials and get treatments to patients sooner. 

Cross-border E-commerce and Supply Chain Realities with Jianggan LiIn a vibrant episode of the Asia Business Podcast, host Art Dicker engages in a compelling conversation with Jianggan Li, the founder and CEO of Momentum Works, a venture builder and insights research firm. As a thought leader and co-author of the book "Seeing the Unseen Behind Chinese Tech Giants Global Venturing," Jianggan shares his extensive knowledge and unique perspectives on the international business terrain, particularly focusing on Chinese companies' strategies for penetrating global markets.Introducing Jianggan LiConnect with JiangganJianggan Li is a seasoned entrepreneur with roots in China, now thriving in Singapore. With his extensive background in venture building and market insights, Jianggan commands a strong understanding of the dynamics that drive Chinese companies to venture beyond their borders. His journey from a young expatriate in Singapore to a prolific businessman offers invaluable insights into cross-cultural business strategies.Understanding the Unfolding Global Business DynamicsIn the episode, Jianggan explores the complexities of Chinese companies navigating international waters, emphasizing the need for adaptability and strategic maneuvering in response to ever-shifting market conditions. He highlights how companies like Temu and Shein are adeptly structuring their logistics to accommodate regulatory changes, pointing to the broader need for strategic foresight in business operations.The Resilience and Agility of Chinese CompaniesChinese companies are renowned for their agility and resilience in the face of changing demands and regulations. Jianggan discusses the strategic adjustments of brands amid evolving trade rules, illustrating how they maintain competitiveness by leveraging subsidies, loopholes, and local partnerships. The conversation underscores the necessity for businesses to anticipate market shifts and prepare for regulatory changes proactively.Localizing Brand Identity in International MarketsA key challenge for Chinese e-commerce giants like Shein is successfully localizing their brand identity to resonate with diverse global consumers. Jianggan shares insights into how these companies build their brand narratives to overcome political perceptions and establish consumer trust. By focusing on product quality, efficient logistics, and strategic marketing, Chinese companies can construct a robust brand presence internationally.Lessons from the Chinese Tech SectorArt and Jianggan delve into the dynamic nature of the Chinese tech sector, exploring the competitive challenges it presents and the lessons that can be extrapolated for global application. Jianggan's experiences shed light on the critical role of innovation, adaptability, and local integration in sustaining growth in competitive markets.Predicting the Future of Chinese Tech GiantsLooking ahead, Jianggan offers speculative insights into the future trajectory of current tech giants, contemplating their longevity and potential for sustained dominance. Despite the unpredictable nature of the tech industry, the conversation hints at the importance of maintaining agility and a forward-thinking approach to remain at the forefront of technological advancement.Final Reflections and Future EngagementJianggan Li's deep-seated expertise offers listeners strategic insights into navigating the complexities of international business and technology. For those intrigued by Jianggan's insights and keen to delve deeper, he is accessible via LinkedIn for further discussions and collaborations. Timestamps00:00 Introduction and Guest Welcome01:08 Jianggan Li's Background and Journey03:02 Challenges and Strategies in Chinese Tech Ventures04:08 Supply Chain Dynamics and Adaptations07:55 Localization and Brand Identity14:26 Future of Chinese Tech Companies27:42 Conclusion and Contact Information ProducerJacob ThomasFollow UsLinkedInApple Podcasts

Ever wonder what's really happening in the OKR world beyond the hype?Join Sara Lobkovich, Maria Rowcliffe, and Natalie Webb for a candid, no-BS look at where OKRs are heading in 2025. This isn't your typical "here's how to write an objective" conversation. Instead, you'll get insider insights from three veteran practitioners who've been in the trenches, helping organizations navigate the messy reality of goal-setting and alignment at scale.In this first part of our quarterly update, we dive deep into the generative AI revolution (spoiler: it's not as revolutionary as everyone claims), the evolving art of OKR localization across complex organizations, and why your retrospectives might be the most important OKR practice you might be doing wrong. Whether you're an OKR skeptic, a seasoned practitioner, or somewhere in between, this conversation will give you practical insights you can't get anywhere else.Episode Highlights:Generative AI in OKRs: why draft quality is improving, but real strategic impact is still lagging behindTRV (Technology Realized Value): the Big Five's new metric for linking OKRs to actual tech investment outcomesThe “Two Lists” Problem: how teams are secretly working off dual strategies—and why it's undermining OKR focusCascading and Localization: evolving models for aligning across global teams, even amid geopolitical complexityCulture-First OKRs: tailoring implementation to readiness, from transformation-driven overhauls to scrappy gradual rolloutsRetrospectives that matter: how deeper reflection—not just review—builds quarter-over-quarter OKR maturityKey Concepts Explored:Generative AI in OKRs: Where it's accelerating strategy work, where it's falling short, and the risk of generic, uncontextualized modelsTechnology Realized Value (TRV): A new metric used alongside OKRs to measure the tangible impact of tech investmentsThe “Two Lists” Problem: How parallel strategic workstreams outside the OKR framework dilute focus and undermine accountabilityLocalization & Alignment: Why clear, bottom-up contribution is critical in global, matrixed organizations—especially in high-stakes geopolitical climatesCulture-Responsive Implementation: Tailoring OKR rollouts based on organizational readiness, risk appetite, and transformation goalsIterative Learning over Perfection: Why OKR maturity builds quarter over quarter—and how learning from retrospectives is more valuable than writing the “perfect” OKRLeading vs. Lagging Indicators: The power of AI to help surface potential leading indicators clients may struggle to define on their ownTransformation & Change Management: How OKRs, when paired with transformation strategy, become powerful drivers of organizational evolutionNotable Quotes: "Is this really driving the value you wanted to achieve? How do you know who cares? So what happens if this is done or not done? These things that don't get asked are so critically important to make sure that people are focused on the right work." — Natalie Webb [00:12:00]"If I could only tell clients one thing about OKRs, it would be we spend all of our time focused on writing them and then way too little time focused on learning from them." — Sara Lobkovich [00:23:00]"I think the best way to use OKRs initially is always the way that the company is willing and able to adopt it. Me talking about the gold star way of doing OKRs isn't gonna help clients that are at the crawling level and not a hundred percent convinced yet." — Maria Rowcliffe [00:21:00]"OKRs are really hard. We're talking about change - really hard for people to stick with when it gets challenging." — Sara Lobkovich [00:28:00]Chapters:[00:00:00] Introduction:...

Fateless is a dynamic game studio founded by passionate content creators Simon Lockerby (Hellhades), Dan Francis (Phixion), and Hisham Saleh (Sham). We aim to create community-driven, immersive RPG Hero Collector games, emphasizing player agency, storytelling, and strategic gameplay. Join us as we share our journey from concept to launch and beyond.Support the show

In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you're launching a new app or scaling a global platform, Alexander's insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success.Join Matt and Moshe as we chatted with Alexander about:His journey to founding Alconost and building localization solutionsWhy localization matters for global productsPlanning and roadmapping for multilingual launchesTechnical considerations such as resource separation, font and file formats, and internationalizationBest practices for white-labeled software and client-specific terminologyThe role of localization management platforms and recommendations for someIntegrating localization with source control and development workflowsHow AI and LLMs are transforming translation pipelinesThe importance of context, glossaries, and UX copy editorsQuality assurance and the evolving role of translatorsWhere to start: focusing on the main user journeyAlexander's advice for product teams and common pitfalls to avoidAnd much more!You can connect with Alexander at:LinkedIn: https://www.linkedin.com/in/amurauski/ Alconost: https://alconost.com/ You can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In a SlatorPod first, four guests — Scott Cooper, CEO of Language Services Associates (LSA), Pablo Tercero, COO of LSA, Jerry Song, CEO of Lingolet, and Edward Varela, VP of Business Development at Lingolet — shared their insights into a newly forged partnership.Scott explained that the decision to partner instead of building an in-house AI solution allowed LSA to stay focused on its core strengths while leveraging Lingolet's technical edge. The alliance goes beyond a vendor agreement, with LSA taking an equity stake in Lingolet, anchoring the relationship in shared strategy and long-term commitment. For Jerry and Edward, the partnership is a natural progression, rooted in their deep knowledge of both software development and the language services market.In a standout use case, the two companies helped a Major League Soccer team enable multilingual, AI-assisted communication in coaching sessions — bridging language gaps in real time for international players.On the tech front, Jerry and Edward explained that Lingolet doesn't build large language models from scratch but instead acts as an orchestrator, offering clients the ability to customize and deploy AI tools within secure, dedicated environments. Pablo underscored LSA's HIPAA and PCI compliance, as security, compliance, and privacy are essential pillars, especially in regulated sectors like healthcare.Looking ahead, LSA and Lingolet are preparing to offer hybrid solutions where AI can bridge the gap during interpreter unavailability, even for brief moments, potentially transforming session wait times. Their roadmap includes broader language coverage, deeper integration with healthcare platforms, and innovative pricing models that will reshape how interpretation services are sold and scaled.

On today's episode of iGaming Daily, sponsored by Optimove, our Editor-at-large and European sports betting expert, Ted Menmuir is in the host's chair, and he welcomes Ilya Machavariani, CEO of 4H Partners, for part one of a discussion on Eastern European iGaming. Ilya gives a background on the founding of 4H Agency, and his background as a lawyer. Ilya tells Ted about how the legalisation in Ukraine spawned the idea for 4H Agency, a consultancy to advise betting companies and offer a broad range of services, which a large international law firm was not suited to. They go on to discuss how jurisdictions with a previous USSR influence can be wildly different to places using MGA or UKGC licenses, and while basic localisation is understood, 4H Agency focus on bridging the huge gap of understanding between global gambling clients and the reality on the ground. Another key part of the discussion is translating information for Western Audiences, Eastern Europe as a resource centre and expansion area, interplay between western and eastern gaming, and they end with clearing up some common misconceptions about Eastern European markets. Host: Ted MenmuirGuests: Ilya MachavarianiProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Rong Yan, CTO of HeyGen, joins SlatorPod to recount the company's transformation from a Metaverse-focused startup to leading the emerging field of AI video generation.Rong recounts HeyGen's beginnings and the pivot to its current avatar model, which saw ARR go from zero to USD 1m within six months.Rong attributes HeyGen's success to its emphasis on three key elements: quality, consistency, and controllability. The company's newest model, Avatar IV, enables full-body video generation with natural gestures, synchronized audio, and emotion to speech.While some of the platform's growth has been viral, Rong believes sustained success comes from building something users truly value, with a focus on pushing video quality from 70% to 95%.The platform extends beyond avatars, offering translation, voice cloning, and real-time interactivity. Its dynamic duration feature adjusts translated speech to fit original video timing, preserving realism. Rather than build everything from scratch, HeyGen integrates external models with its own orchestration and user data, optimizing output across languages and contexts.Rong emphasized that HeyGen's long-term vision is not entertainment or Hollywood, but helping everyday professionals, especially marketers and educators, who lack traditional video production skills.Looking ahead, Rong sees video agents, tools that generate complete videos from simple prompts, as the next frontier, driving accessibility and transforming storytelling through AI.

In this episode of MemoQ Talks, host Mark Shriner sits down with Leonid Glazychev, Founder and CEO of Logrus IT. The conversation delves deep into the critical topic of metrics in localization projects, with Glazychev challenging traditional approaches and advocating for customized, multi-dimensional evaluation methods. He emphasizes that there's no universal metric for success, and instead, companies should focus on understanding their specific needs, target audience, and the nuanced aspects of content quality such as accuracy, readability, and comprehensibility. The discussion explores how human evaluation plays a crucial role in assessing translation quality, particularly for complex content like game localization or technical documentation.Throughout the podcast, Glazychev and Shriner explore broader themes of continuous learning, technological adaptation, and the importance of curiosity in professional development. They discuss personal strategies for staying informed, the evolving landscape of technology, and touch on emerging areas like AI's impact on localization. The conversation is rich with insights, ranging from practical advice on selecting technology and measuring project success to philosophical reflections on maintaining intellectual curiosity and adaptability in a rapidly changing professional landscape.Logrus IThttps://www.logrusit.com/en

Hannah Montana was correct when she said “nobody's perfect,” so please, please, start to forgive yourself more often and watch the first part of this two part series so you don't miss anything. As always, please feel free to run this by a therapist - especially the exercise, expert advice and insight is always necessary and appreciated. Hope you leave this episode feeling extra refreshed, maybe even a bit lighter, you deserve it. Go to https://Headspace.com/SCHAUER to unlock all of Headspace FREE for 60 days. Resources: The Neural Signatures of Shame, Embarrassment, and Guilt: A Voxel-Based Meta-Analysis on Functional Neuroimaging  https://pmc.ncbi.nlm.nih.gov/articles/PMC10136704/#:~:text=This%20difference%20in%20the%20focus,oriented%20distress%20associated%20with%20shame%20%5B  Insular Cortex https://www.ncbi.nlm.nih.gov/books/NBK570606/#:~:text=The%20anterior%20insula%20is%20composed,the%20singular%20post%2Dcentral%20sulcus An individual with a smaller insular cortex is likely to be more forgiving https://www.ncbi.nlm.nih.gov/books/NBK570606/#:~:text=The%20anterior%20insula%20is%20composed,the%20singular%20post%2Dcentral%20sulcus  Respiratory Neurobiology https://www.sciencedirect.com/topics/medicine-and-dentistry/insula#:~:text=The%20most%20anterior%20part%20of,search%20for%20food%20or%20drugs  Discerning Which Voice is Yours - Quieting Inner Critics https://www.psychologytoday.com/us/blog/communications-that-matter/202309/how-long-do-emotions-last  Voice Confrontation  https://en.wikipedia.org/wiki/Voice_confrontation  Localization and the human auditory system https://developers.meta.com/horizon/design/audio-intro-localization/ Grounding Techniques  https://www.therapistaid.com/therapy-article/grounding-techniques-article Embedding Research on Emotion Duration in a Network Model https://pmc.ncbi.nlm.nih.gov/articles/PMC10513999/  If there are any resources missing, please let me know ASAP and I will update this list. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Joran welcomes Nicola Calabrese, the founder of Undertow, a localization agency focused on aiding SaaS businesses in their international growth. Nicola brings a wealth of experience, having managed translation and localization projects for startups and enterprises in over 20 languages. He also hosts the Multilingual Content Podcast, discussing international expansion and localization technologies. The episode explores the importance of scaling SaaS internationally through internet expansion and localization strategies.Key Timecodes(0:00) - Importance of Localization(0:47) - Episode Introduction and Guest Intro(1:28) - Why International Expansion is Crucial for B2B SaaS(2:33) - When to Consider Going International(3:14) - Indicators for Localization Needs(3:36) - Common Misconceptions in Global Expansion(5:21) - Common Mistakes in Global Expansion Strategy(7:19) - Step-by-Step Approach to Going Global(9:20) - Strategy for US Companies Entering Europe(11:06) - Resources and Frameworks for Expansion(12:15) - Case Study: A Company's Approach to Localization(13:01) - Steps to Prepare for International Expansion(14:11) - Metrics to Track for Successful Localization(16:18) - Best Practices for Going Global(18:42) - Importance of Style Guides in Localization(20:25) - Significance of Proper Localization(22:12) - AI in Localization: Current Limitations(24:10) - Challenges: Cultural Differences and Brand Consistency(25:42) - Future of Internationalization and AI(27:36) - Choosing Markets: Europe vs. US Strategy(30:03) - Risks and Opportunities in 2025(31:04) - Advice for B2B SaaS Founders on Internationalization(31:39) - Advice for Early-Stage SaaS Companies(32:16) - Preparations for Scaling to 10M ARR(33:59) - Final Summary and Key Takeaways(34:33) - Closing Notes and Contact Information

Véronique Özkaya, Co-CEO of DATAmundi, returns to SlatorPod for round 2 to talk about the company's strategic rebrand and how it is positioning itself as a key player in the data-for-AI space.Véronique details her journey to leading DATAmundi, formerly known as Summa Linguae, where she now drives a strategic shift from traditional language services to AI-focused data enablement.The Co-CEO explains that their LSP background makes them well-suited to offer fine-tuning services for AI, especially in multilingual and domain-specific contexts. However, she cautions that language expertise alone isn't enough; deep tech infrastructure, data science capabilities, and the ability to quickly build custom workflows are also essential.While many companies still rely on crowd-sourced, basic annotation, DATAmundi targets higher-complexity projects requiring domain experts and linguists. Véronique notes the market for data-for-AI is growing significantly faster than traditional LSP work and sees a second wave of demand from enterprises needing to adapt pre-trained models.Véronique highlights data scarcity, hallucination, and bias as core AI challenges that DATAmundi tackles through technical solutions and expert guidance, helping enterprises as they face pressure to implement AI despite legacy systems and unclear strategies.Looking ahead, DATAmundi plans to expand its consultative services through further acquisitions, focusing not on tech per se, but on organizations that deepen its expertise in data application and AI deployment.

Florian and Esther discuss the language industry news of the week, with DeepL becoming the first third-party translation app users can set as default on the iPhone, a position gained by navigating Apple's developer requirements that others like Google Translate have yet to meet.Florian and Esther examine RWS's mid-year trading update, which triggered a steep 40% share price drop despite stable revenue, healthy profits, and manageable debt.On the partnerships front, the duo covers multiple collaborations: Acclaro and Phrase co-funded a new Solutions Architect role, Unbabel entered a strategic partnership with Acclaro, and Phrase partnered with Clearly Local in Shanghai. Also, KUDO expanded its network with new partners, while Deepdub was featured in an AWS case study for its work with Paramount. Wistia partnered with HeyGen to launch translation and AI-dubbing features and Synthesia joined forces with DeepL, further cementing the trend of avatar-based multilingual video content.In Esther's M&A corner, MotionPoint acquired GetGloby to enhance multilingual marketing capabilities, while OXO and Powerling merged to form a transatlantic LSP leader. TransPerfect deepened its media footprint with two studio acquisitions from Technicolor, and Magna Legal Services continued its acquisition spree with Basye Santiago Reporting.Meanwhile, in funding, Linguana, an AI dubbing startup targeted at YouTube creators, raised USD 8.5m, and pyannoteAI secured EUR 8m to enhance multilingual voice tech using speaker diarization. The episode concluded with speculation about DeepL's rumored IPO, which could have broader implications for capital markets.

Show Notes In this compelling and deeply human episode, Simon speaks with Daria (Dasha) Kuznetsova, a Ukrainian humanitarian professional working amidst the war in Ukraine. Daria brings a grounded yet emotionally resonant perspective on what it means to live in a war zone - not just physically, but psychologically and spiritually. She discusses how individuals and communities survive amidst collapse, and what it takes to begin imagining a future beyond trauma. Simon and Daria discuss themes of self-awareness, trauma recovery, and the embodied experience of conflict. Daria shares how the first years of war were marked by survival, scarcity of time, and emotional suppression, and how she has come to understand the necessity of listening to the body, building emotional resilience, and holding space for others. The conversation moves from personal coping mechanisms to wider systemic reflections - offering a rare insight into how community support and relational containment become lifelines in the face of collective breakdown. This episode invites us to consider how diversity, freedom, and emotional truth-telling are vital elements in rebuilding not just Ukraine, but any society fractured by violence or division. This episode will speak to leaders, coaches, and listeners who are drawn to the depths of human experience, particularly when systems are under strain. It also speaks to the power of Eco-Leadership, where relationality, resilience, and emotional intelligence create the conditions for regenerative futures. Key Reflections War reshapes both the physical environment and the emotional lives of those affected. Developing self-awareness is essential for navigating the psychological strain of conflict. Small, everyday actions can provide stability and a sense of control in times of crisis. The body often holds trauma that the mind cannot yet process or articulate. Strong community connections are vital for emotional and practical survival during war. Rebuilding society requires a foundation of safety, freedom of expression, and inclusion. Honest conversations about pain and recovery are the first steps toward collective healing. Keywords humanitarian aid, war experiences, emotional resilience, community support, trauma recovery, self-awareness, coping mechanisms, rebuilding society, relational depth, Eco-Leadership Brief Bio Daria Kuznetsova is a humanitarian and recovery professional with over a decade of experience leading multisectoral and multipartner portfolios in Ukraine. Her work spans international humanitarian principles, large-scale project management, and strategic partnership development, guided by results-driven leadership approaches. Following the full-scale invasion, Daria played a key role in scaling up humanitarian efforts, managing projects funded by the EU, FCDO, USAID, SDC, BMZ, and other major donors. She currently expands her expertise into the areas of Partnership and Localization, overseeing a portfolio of more than 100 partnerships. Her current focus is on strategic development, mentoring, and fostering impactful, sustainable change within organizations and communities.

Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change. Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.

The past can be difficult for those of us who transition as adults, so much so this is our fifth episode exploring it. But sometimes something surprises you, and gives you a little piece of the childhood you missed. Localization producer and comic creator Liam Coballes returns to discuss having a relationship with yourself, and how artists don't make money. Be jealous of my pony! LIAM COBALLES Insta: https://www.instagram.com/natural_nin/ Bluesky: https://bsky.app/profile/naturalnin.bsky.social https://bsky.app/profile/shifter-komiks.bsky.social TEXT VERSION https://www.tillystranstuesdays.com/2025/04/29/the-past-5-aka-the-new-past4-recovering-trans-childhoods/ FURTHER READING (topics discussed with essays available at http://TillysTransTuesdays.com) The Past and Why it Haunts Us, The Past 2: The New Past, The Past 3/The New Past 2/Trans Grief 1, The Past 4/The New Past 3/Trans Grief 2, Trans Birthdays, Gender Dysphoria, Unexpected Bonuses of Transition, Heavily Gendered Childhoods, The False Dichotomy, Searching for Meaning (when you're trans and don't know it) Special thanks to Daisy and Jane for the use of "Sorry Not Sorry" as our show's theme music. Please stop by and show your support at daisyandjane.bandcamp.com and soundcloud.com/daisyandjane --Please leave us a rating on Apple Podcasts/iTunes!-- Website: pendantaudio.com Twitter: @pendantweb Facebook: facebook.com/pendantaudio Tumblr: pendantaudio.tumblr.com YouTube: youtube.com/pendantproductions

The Impact of US Tariffs on Chinese Brands with Chris PereiraIn the latest episode of the Asia Business Podcast, host Art Dicker sits down with Chris Pereira, CEO of Impact. Known for his flawless Chinese and extensive work with brands in China, Chris offers a wealth of insights into the complexities of the current trade environment, particularly focusing on the US-China relationship amidst ongoing global trade disruptions.Introducing Chris PereiraConnect with ChrisChris Pereira is a seasoned expert in facilitating business development among Chinese brands, helping them navigate Western markets, especially the US. His strategic acumen in bridging cultural gaps and understanding market dynamics has made him a respected figure in the industry. During the podcast, Chris shares his perspectives on how Chinese companies are coping with the current trade climate and potential future strategies.The Impact of Tariffs on Chinese BrandsAs tariffs continue to pose significant challenges, Chris highlights the differential impacts on companies, particularly those engaged in cross-border trade. Chinese sellers on platforms like Amazon face tightening conditions, necessitating a reevaluation of their market entries. In contrast, manufacturers with established operations in the US find themselves in a more favorable position to counter these barriers.Adapting Strategies Amid Trade TensionsChris discusses the strategic pivot many brands are considering, such as redirecting efforts towards more receptive markets like Europe. He emphasizes the importance of localization and maintaining operational agility to mitigate the effects of trade disruptions. Companies are advised to invest in strong local partnerships to better navigate these unsteady waters.Navigating Policy UncertaintyUncertainty in US trade policy is a prevailing concern for many of Chris's clients. This unpredictability has split businesses into those increasing local investments in the US and others exploring alternative markets, such as Germany. Chris points out that stability in local policy environments could encourage further foreign investments in manufacturing within the US.The Role of Chinese Expertise in Global ManufacturingAmidst these challenges, Chris sees potential for greater collaboration. He posits that Chinese technical expertise could be instrumental in reviving US manufacturing, aligning closely with incentives for foreign investment in American industries, potentially turning geopolitical friction into mutual growth opportunities.Future Outlook: Balancing Between Policy and Business RealitiesThe podcast delves into the potential consequences of prolonged trade disputes, including possible shifts in global reserve currencies. Chris suggests that current policies could inadvertently accelerate diversification strategies among Chinese businesses, ultimately impacting US influence globally.Building Resilience: Chris's Advice to BusinessesChris advises businesses to remain adaptable and proactive in securing market positions by fostering local relationships and considering broader strategic moves into less volatile markets. His counsel underscores the critical need for businesses to stay informed and responsive to rapidly evolving market conditions.Final ThoughtsIn this insightful exchange, Chris Pereira provides a nuanced understanding of the current trade milieu, offering practical advice for navigating an increasingly complex international landscape. His company, Impact, continues to aid businesses in making strategic transitions and achieving sustainable growth in uncertain times.Timestamps00:00 Introduction and Guest Welcome00:53 Impact of Tariffs on Chinese Brands02:46 Localization vs. Export Challenges03:54 European Market Opportunities05:01 US Policy Uncertainty and Its Effects07:25 Manufacturing and Trade Dynamics09:30 Future of US-China Trade Relations12:24 Strategies for Chinese Companies22:15 Currency and Economic Speculations33:41 Closing Thoughts and OptimismBe sure to reach out to Chris and his team here: https://impact5r.com/  ProducerJacob ThomasFollow UsLinkedInApple Podcasts

It's time to talk about an topic that's literally uncomfortable! Tucking and binding can be awful but also amazing, so let's talk about what they are and why we do (or don't) utilize them. Localization producer and comic creator Liam Coballes joins us to discuss the cosplay community and how rocks are cool. Math is hard! LIAM COBALLES Insta: https://www.instagram.com/natural_nin/ Bluesky: https://bsky.app/profile/naturalnin.bsky.social https://bsky.app/profile/shifter-komiks.bsky.social TEXT VERSION https://www.tillystranstuesdays.com/2024/08/10/tucking-and-binding/ FURTHER READING (topics discussed with essays available at http://TillysTransTuesdays.com) Transmedicalism (and WPATH version 1), Gender Dysphoria, Trans Freedom, Cis People Get Gender Affirming Healthcare Too, Misgendering and Passing, Boymode and Girlmode, Gender Euphoria, Privilege (time and money), Heavily Gendered Clothes and Trans People REFERENCE MATERIAL Inguinal canal - https://en.wikipedia.org/wiki/Inguinal_canal Chest Binding: A Physician's Guide - https://www.prideinpractice.org/articles/chest-binding-physician-guide/ Special thanks to Daisy and Jane for the use of "Sorry Not Sorry" as our show's theme music. Please stop by and show your support at daisyandjane.bandcamp.com and soundcloud.com/daisyandjane --Please leave us a rating on Apple Podcasts/iTunes!-- Website: pendantaudio.com Twitter: @pendantweb Facebook: facebook.com/pendantaudio Tumblr: pendantaudio.tumblr.com YouTube: youtube.com/pendantproductions

John Worne, CEO of the Chartered Institute of Linguists (CIOL), joins SlatorPod to discuss CIOL's mission to support and promote language professionals and the value of languages for the public good through professional standards, advocacy, and intercultural understanding.John highlights the challenges of applying AI in high-stakes contexts like court interpreting. He references the UK House of Lords inquiry into language services in the legal system, which emphasized the risks of AI, particularly for low-resource languages and nuanced human communication. He warns that casual, unsupervised AI use in public services risks serious harm without proper oversight.The CEO describes the industry's current AI experience as mixed. While late 2024 saw falling workloads and experimentation by clients with generative AI, early 2025 brought a more stable picture, with some freelancers regaining lost business. Still, the community remains divided: about half of CIOL's members embrace AI tools, while the rest resist them, concerned about quality and trust.John raises questions about AI's influence on how we use and shape language. He notes how generative AI introduces patterns into the linguistic mainstream, creating an "AI-mediated average" that may dilute cultural identity. He argues that language is a “human meta skill”, encoding not only communication but identity, culture, and belonging. Looking ahead, John is cautiously optimistic for the next generation of linguists, as digital natives may be more adept at using AI creatively and multitasking across tools. CIOL plans to expand free resources and community engagement in 2025, ensuring that the future of language work remains inclusive, ethical, and informed by real human insight.

30% of your revenue could be coming from a web shop, and you wouldn't even see it in your external IAP dashboards.In this exclusive episode of 2.5 Gamers, we sit down with David Stelzer, President of Xsolla (formerly Epic Games, SEGA, CAA), to discuss how top-grossing games are ditching App Store dependency and scaling through direct-to-consumer (D2C) models.This isn't theoretical.

Luke Innes, CEO of Creative Translation, joins SlatorPod to discuss how the global transcreation agency puts “human at the heart of the process” of multilingual branding by combining creativity, cultural insight, and strategic use of AI.Luke recounts his unconventional entry into the language services industry, charting a path from his roots in design to leading Creative Translation. Despite early skepticism around the term “creative translation,” he built a business model that puts creativity at its core, serving global brands with distinctive voices seeking international reach.The CEO explains that the company's talent pool includes not just translators, but copywriters, cultural consultants, subject-matter experts, and art directors, tailored to the unique needs of each project.While large enterprises were once the primary clients for transcreation, Luke notes that AI is lowering barriers and enabling smaller companies to invest in higher-quality multilingual branding.Luke emphasizes that AI is a productivity tool — not a creative replacement. It supports tasks like workflow automation and translation memory management but cannot replicate the insight and originality of a human linguist.To prepare professionals for this evolving landscape, Luke founded the Creative Academy. It supports both new graduates and experienced linguists in mastering creative briefs and adopting AI responsibly.

Send us a textIn this episode of the Life Science Success Podcast my guest is Karen Tkaczyk, a seasoned professional with a robust academic background in chemistry and a proven track record in translation and business development within the life sciences sector. With a PhD from the University of Cambridge and extensive experience leading translation and sales efforts, Karen currently serves as the Director of Sales – Life Sciences at Vistatec, where she helps global clients navigate complex localization challenges.00:00 Introduction to Life Science Success Podcast00:35 Meet Karen Tkaczyk: From Chemistry to Sales01:43 Karen's Early Passion for Science and Languages02:57 From Academia to Big Pharma04:22 Transition to the US and Formulation Chemistry07:38 Freelance Translation Career12:50 Joining Vistatec17:26 The Importance of Networking21:39 Vistatec's Unique Approach25:05 Common Scenarios in Clinical Trials25:52 Complexities of Global Clinical Trials26:03 Translation Challenges in Regulatory Affairs27:24 Localization in SaaS for Life Sciences29:10 The Role of AI in Translation35:17 Balancing Innovation with Regulation39:37 Favorite Meals and Cultural Insights41:55 Inspiration, Concerns, and Excitement47:06 Conclusion and Farewell

In this insightful new installment of the Global e-Commerce Leaders Podcast, host Michael LeBlanc reconnects with Jim Okamura, Co-Founder of the Global eCommerce Leaders Forum (GELF), to discuss the future of global retail, the evolving mission of GELF, and how the community is responding to today's rapidly changing international marketplace. They begin by reflecting on the legacy of the late Kent Allen, a fellow GELF Co-Founder whose passing deeply impacted the organization and the broader e-commerce sector. Jim shares stories of Kent's passion for connecting people and forging solutions, highlighting how Kent's genuine commitment to global growth laid the groundwork for GELF's unique blend of community and expertise.Throughout the conversation, Jim explains the necessity of reimagining GELF's programming and events calendar to address the latest complexities in worldwide commerce. From evolving trade regulations and tariffs to the shifting needs of both established and emerging brands, he stresses the importance of gathering global retail leaders more frequently to tackle pressing concerns in real time. This rethinking involves a deeper focus on segmentation—recognizing that seasoned international brands need more advanced strategies, while newcomers require foundational guidance on cross-border logistics, market entry, and localized marketing.Listeners will learn about planned workshops, digital channels, and in-person meetups designed to foster constructive dialogue and knowledge sharing. Jim previews how GELF aims to partner with complementary associations—such as those in logistics, language translation, and supply chain—to further expand the ecosystem of global practitioners. By diving into topics like cross-border wholesaling and franchising, along with direct-to-consumer e-commerce, GELF is poised to address a full spectrum of global commerce opportunities.Finally, Michael and Jim look ahead, encouraging community members—ranging from enterprise veterans to rising DTC players—to share feedback, collaborate on new initiatives, and join a reinvigorated conversation about global retail expansion. The episode concludes with a heartfelt dedication to Kent Allen's memory, reminding listeners of the spirit of connection and innovation that underpins the Global eCommerce Leaders Forum. Whether you're a seasoned multinational brand or exploring your first international venture, this episode provides invaluable insights and a roadmap for thriving in the ever-evolving world of cross-border commerce.Support the GoFundMe for Kent Allen's memorial bench here:https://www.gofundme.com/f/memorial-bench-for-kent-at-golden-gate-park   Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.

Welcome, Regenerators! In this special bonus episode of Care More Be Better, we bring together Parts 9 and 10 of our Regeneration series inspired by Paul Hawken's groundbreaking book, Regeneration: Ending the Climate Crisis in One Generation. Trimmed for your listening pleasure.Part 9: Energy We dive deep into renewable energy—from solar and geothermal to wind and microgrids. We discuss the rise of electric vehicles, heat pumps, energy storage innovations, and the need to electrify everything. I even share my journey of switching banks away from JP Morgan Chase, which heavily funds fossil fuels, and what that kind of vote-with-your-wallet action means.Part 10: Industry We take on the hard truths about Industry—Big Food, Healthcare, Plastics, Fashion, War, and more. We explore how extractive capitalism must be replaced with regenerative thinking and practice. Along the way, I weave in insights from prior podcast guests and offer honest, tangible actions we can each take.Key Topics Covered:Fossil fuel phaseout & the renewable revolutionElectric vehicles, energy efficiency & infrastructureSolar, geothermal, and microgrid innovationRegenerative agriculture's connection to healthThe politics and economics of extractive industriesFashion waste, plastics pollution, and clean tech solutionsCarbon offsets vs. carbon onsetsResources & Links:Visit CareMoreBeBetter.com to access full transcripts, guest bios, YouTube videos, and moreLearn more about regenerative fashion from Caroline Priebe (Ep. 14) and Anca Novacovici (Ep. 33)Carbon: The Book of Life by Paul Hawken Regeneration: Ending the Climate Crisis In One Generation by Paul Hawken INTERVIEW WITH PAUL HAWKEN (Ep. 38): Regeneration: Ending The Climate Crisis In One Generation with Paul Hawken, 5 Time Best-selling Author and Environmentalist11 Part Series on Regeneration: Ending the Climate Crisis In One GenerationRegeneration Part 1: Podcast Updates And Regenerating Our Oceans Regeneration Part 2: Forests And Their Role In Climate Change Regeneration Part 3: Wild Things and Wilding, A Review of Paul Hawken's Book on Ending The Climate Crisis in One Generation Regeneration Part 4: A Review of The Climate Activist Portal – Nexus – on Regeneration.org with Anca Novacovici, Tia Walden, Julie Lokun and Nicole Davis Regeneration Part 5: Land, Regenerative Agriculture and Soil Restoration To Reverse Global Warming Regeneration Part 6: People, Indigeneity and Our Role In Reversing Global Warming Regeneration Part 7: Cities, Green Architecture, The Living Building Challenge and Getting To Net Positive Regeneration Part 8: Food, The Need for Localization and Decommodification To End The Climate Crisis Regeneration Part 9: Energy Use, Renewal and Storage As We Transition Away from Fossil Fuels and Electrify Everything Regeneration Part 10: Solving The Climate Crisis By Regenerating Industries Regeneration Part 11: The Role of Action + Connection In Reversing Global WarmingJoin the Conversation: Have a question for Paul Hawken? Please send me a DM on Instagram or an email to hello@caremorebebetter.com.JOIN OUR CIRCLE. BUILD A GREENER FUTURE:

Journey into the world of commercial carbon recycling with Victoria Meyer and Jennifer Holmgren, CEO of LanzaTech, a groundbreaking company developing sustainable products from waste emissions. Discover how LanzaTech is leading the charge in turning industrial waste into valuable resources, focusing on carbon-smart ethanol and sustainable aviation fuel. Jennifer shares her fascinating personal journey from Colombia to the U.S. and her transition from working at Honeywell UOP to leading LanzaTech as its first CEO. Victoria and Jennifer engage in a discussion about the challenges faced by startups in scaling up new technologies and the importance of partnering with established industry giants. They delve into the global trend towards regionalization and localization and how LanzaTech's innovative approach is transforming the industry by using local resources to produce high-value products. Jennifer passionately advocates for following one's passion and maintaining a dynamic mindset, providing valuable advice for young professionals aspiring to make a significant impact in the chemical industry.  On this week's show, we take a detailed look at: Carbon Recycling: Transforming waste emissions into sustainable products LanzaTech's technological innovation: Overcoming challenges in scaling disruptive technologies Creating value through local resource utilization Evolving startup leadership and talent management Leveraging partnerships between startups and established companies  Killer Quote: "Don't over plan. The road will get you there. Love what you do, given the long hours. If you love the work, the people, and want to do it again tomorrow, that's my advice. Don't take a path you can't make your own." - Jennifer Holmgren  Other links:  Episode 60: Jennifer Holmgren on Carbon Capture and Transformation with LanzaTech Subscribe to The Chemical Show on YouTube  ***Don't miss an episode: Subscribe to The Chemical Show on your favorite podcast player.  ***Like what you hear? Leave a rating and review. ***Want more insights? Sign up for our email list at https://www.thechemicalshow.com  Sponsored by:Canadian Petrochemical Summit: https://www.cdnpetrochemcialsummit.ca Join chemical industry leaders, innovators, and experts at the Canadian Petrochemical Summit—the premier event for advancing the future of Canada's petrochemical sector. Set in the Canadian Rocky Mountains from June 17-19 this event will help you stay ahead of the curve. See you in the Rockies.

In this engaging episode of MemoQ Talks, host Mark Shriner brings together three seasoned localization experts with a combined experience of nearly 90 years in the industry: Alfredo de Almeida, who recently retired after 30 years in localization roles at Microsoft, Agustin Da Fieno Delucchi, Director of Globalization AI & Data Science at Microsoft, and Jorge Russos dos Santos, Instructor at the University of Washington. These long-time colleagues and friends, who first met in 1998 while working at Microsoft, share a deep understanding of the localization landscape and its technological evolution.The podcast focuses on a critical and timely topic: the impact of emerging technologies, particularly AI and large language models, on traditional localization jobs and roles. With backgrounds spanning translation, software localization, and project management, these industry veterans offer unique insights into technological disruptions they've witnessed throughout their careers.The conversation explores the nuanced relationship between technological innovation and human expertise, challenging the notion that new technologies will simply replace human workers. Instead, the guests suggest a more collaborative approach, emphasizing the continued importance of human verification and nuanced understanding in localization processes. Their discussion promises to provide listeners with a thoughtful, experienced perspective on navigating the rapidly changing technological landscape of the localization industry.

In this special replay, we unite two dynamic explorations from Paul Hawken's Regeneration: Ending the Climate Crisis in One Generation, focusing on how cities and food systems can be transformed for the better. From living buildings to urban farms, from rethinking meat to minimizing food waste—this episode offers a hopeful, actionable roadmap to regeneration.What You'll Learn:How cities can shift from being carbon culprits to climate solutionsThe role of green architecture and the Living Building ChallengeWhat the 15-minute city really means (and why Paris is leading the charge)How food systems became the #1 cause of climate change—and how we can reverse thatReal solutions for food waste, access, and biodiversity in our dietsWhy “eating everything” (not just 3 crops!) matters for our health and the planetPractical ways to support regenerative change in your daily lifeMentioned In This Episode:Regeneration by Paul HawkenBlocPower and founder Donnel BairdRooftop Roots, Lufa Farms, and other inspiring urban farming examplesJonathan Safran Foer's We Are The WeatherEpisode 20: Interview with Howard Schiffer of Vitamin AngelsTalking Home Renovations with Katharine MacPhailCareMoreBeBetter.com | Newsletter & Activist GuideSupport the Pod: If you value this work, support Care More Be Better on Patreon: caremorebebetter.com/support Share with a friend. Leave a review. Be part of the regenerative wave.

Florian and Esther discuss the language industry news of the week, breaking down Slator's 2025 Language Service Provider Index (LSPI), which features nearly 300 LSPs and reports 6.6% combined growth in 2024 revenues, totaling USD 8.4bn.Florian touches on a surprise USD 10m donation from private equity executive Mario Giannini to launch a new MA translation and interpreting program at California State University, Long Beach. The duo talks about McKinsey's State of AI report, which continues to classify translators as AI-related roles and shows that hiring them has become slightly easier.In Esther's M&A corner, TransPerfect announced two acquisitions, Technicolor Games and Blue Digital Group, further expanding its presence in gaming and media localization. In Israel, BlueLion and GATS merged to form TransNarrative, and Brazilian providers Korn Translations and Zaum Langs joined forces under the Idlewild Burg group.Meanwhile, in funding, Teleperformance invested USD 13m in Sanas, a startup offering real-time accent translation for call centers to improve global communication. Lingo.dev raised USD 4.2m, while Dubformer secured USD 3.6m to develop the ‘Photoshop of AI dubbing'.Florian shares insights from Slator's 2025 Localization Buyer Survey, which found that over half of buyers want strategic AI support from vendors and many cite inefficient automation as a key challenge.

About the Guest:Kristin Gutierrez is a sales expert turned entrepreneur who helps coaches, consultants, and course creators package their expertise into high-value offers—without burning out in implementation. After an unexpected layoff from her six-figure VP of Sales role in 2023, she pivoted immediately, landing her first consulting client the same day. Now, she teaches others how to work smarter, not harder, by creating systems that scale. She's also the author of Be a Better Sales Leader and the founder of Say Yes to Seven Figures.About the Episode:In this episode of the GrowthReady Podcast, host Steve Mellor sits down with Kristin Gutierrez to discuss the power of embracing imperfect action. Kristin shares how an unexpected career shift became a catalyst for growth, why waiting for the “right time” can be a trap, and how taking even the smallest step forward can create life-changing momentum.Key Takeaways:✔ Decide and Take Action – Indecision is worse than the wrong decision. Make a choice and move forward.✔ Leaning Into Discomfort – Success isn't about having the perfect plan; it's about taking steps and adjusting as you go.✔ The Four-Step Framework – Decide, take a step, lean in, and celebrate. Apply this to anything—business, career, or personal growth.✔ Success is About Impact – Kristin redefined success as service and fulfillment, rather than just revenue.✔ The Power of Reframing – Whether it's a job loss, imposter syndrome, or fear of failure, the way you frame it determines your outcome.✔ Optimize for Joy – Work should be fulfilling, and life should have space for presence, fun, and gratitude.Links & Resources:

Expanding SMEs in Europe and Asia with Kathryn ReadWelcome to another episode of the Asia Business Podcast. In this episode, we are delighted to have Kathryn Read, an accomplished consultant who aids SMEs in expanding their reach into Europe and Asia. With a rich background in the food and beverage industry and extensive experience in infant nutrition, especially concerning China, Kathryn offers invaluable insights into the evolving business climate of Asia.Introducing Kathryn ReadVisit Kathryn's WebsiteKathryn Read is a consultant specializing in guiding small to medium-sized enterprises (SMEs) through the complexities of expanding into diverse Asian markets. Her journey began in Austria, where she transitioned from being a linguist to an influential figure in the infant nutrition sector, specifically targeting China. Her wealth of experience comes not only from her professional roles but also from her firsthand navigation of cultural and business environments across Asia.The Impact of Scandals on Market DynamicsReflecting on the infamous 2008 infant formula scandal in China, Kathryn highlights how such incidents have reshaped consumer trust and market opportunities for foreign brands. This crisis created a significant opening for foreign companies, which were then perceived as more trustworthy compared to local brands. However, Kathryn notes that over the years, China has strengthened its regulations and consumer attitudes have shifted, leading to increased competition for foreign brands.Evolving Consumer Trust and Brand StrategyChina's path from skepticism toward local products to embracing "Made in China" again is a testament to the country's evolving trust landscape. Kathryn stresses the importance for foreign brands to adapt by understanding local consumer preferences and establishing a unique selling proposition (USP) that resonates locally. Success hinges not just on being a foreign brand but offering a narrative and product that aligns with the market's premium or niche tastes.Localizing for Success in Asian MarketsKathryn emphasizes that brands must carefully navigate the balance between preserving their global identity and localizing effectively to appeal to specific Asian markets. Localization can involve adjusting product packaging, altering flavors, or even adapting marketing strategies to suit regional consumer sensibilities. This strategic approach allows brands to maintain their global image while simultaneously penetrating new markets.The Role of Strategic PartnershipsBuilding robust partnerships is a critical strategy for entering Asian markets. Kathryn insists that brands should invest time in cultivating partnerships with local distributors and sales channels. Through shared resources and mutual goals, such partnerships can significantly enhance a brand's market entry and growth processes.Case Study: Crafted Success in KoreaHighlighting an Australian brand's success story, Kathryn shares how Vonderberg Brewed Drinks expertly positioned themselves within Korea by capitalizing on their authenticity and unique packaging. Their strategic entry into high-end bars and cafes, coupled with a compelling brand narrative, underscored the importance of a strong brand identity tailored to local tastes.Navigating Logistics and DistributionKathryn advises that understanding local logistics and leveraging established networks is essential for navigating the complex infrastructure of Asian markets. Working with an importer who can manage distribution nuances and align with the brand's overall strategy is often key to successful market penetration.Future Opportunities and TrendsLooking ahead, Kathryn identifies wellness, affordable luxury, and sustainability as emerging sectors with significant potential for growth in Asia. As consumer preferences towards ethical and health-conscious products grow, brands can find unique opportunities in these evolving sectors.Final Thoughts and Contact InformationKathryn Read brings her extensive expertise to businesses looking to prosper in the Asian markets. Active on LinkedIn and available through her website, kathryneread.com, Kathryn remains an accessible source of knowledge for brands aiming to expand their global footprint.Thank you to Kathryn for sharing her insights, and listeners eagerly glean from such discussions to refine their strategies in the Asian business arena. If you're looking for further engagement with Kathryn or specific insights into Asian market strategies, be sure to reach out.Timestamps00:00 Introduction and Guest Welcome00:38 Kathryn's Background and Experience02:58 Infant Formula Scandal and Market Impact05:06 Changing Consumer Trust and Brand Strategies09:40 Localization and Market Entry Strategies18:11 Sales Channels and Partnerships23:23 Success Stories and Case Studies27:13 Distribution and Logistics Challenges38:31 Future Opportunities and Trends40:33 Conclusion and Contact Information ProducerJacob ThomasFollow UsLinkedInApple Podcasts

Joe Corkery, MD, CEO and Co-Founder of Jaide Health, joins SlatorPod to discuss how Jaide Health is driving medical interpreting and translation with AI, bridging communication gaps for limited English proficiency (LEP) patients and improving healthcare accessibility.With a background in computer science, medicine, and AI product leadership at Google, Joe co-founded Jaide Health with Julie Wilner, RN, in 2023 to address a long-standing need for real-time, interactive communication for the LEP patient population.Unlike older machine translation models, which worked sentence by sentence without context, Joe shares how generative AI can maintain coherence, track gender references, and infer meaning from prior context — crucial in medical settings.The CEO remains pragmatic about Trump's executive order designating English as the US's official language and revoking previous language access mandates. He argues that such policies will not change the healthcare industry's commitment to multilingual patient care but may push hospitals to seek more cost-effective solutions — potentially accelerating AI adoption.Looking ahead, Jaide Health is focusing on expanding into document translation, particularly for discharge instructions and patient portal messaging, areas where current solutions are slow or impractical.

Power Shift is an experiment in dialogue that puts decision-makers in aid and philanthropy and those affected by their decisions in honest, one-on-one conversations about the aid sector's inequalities. ___ Michael Köhler and Nadine Saba are just two of the many people tasked with advancing the goals of the Grand Bargain – one of the most ambitious attempts at delivering humanitarian aid more effectively and efficiently.  As such, they often log into the same meetings by videoconference. And yet, Köhler, one of three ambassadors tasked with overseeing the process, and Saba, a Grand Bargain sherpa representing Global South NGOs, have never spoken one-on-one. Until now.  Over the course of seven weeks in mid-2024, Köhler and Saba met over Zoom as part of the Power Shift experiment – one leading high-level meetings from Brussels, and the other contending with real-life humanitarian crises on the ground as both a local organisation leader, and citizen.  Much has changed in the aid sector since these initial meetings, but the spirited, yet convivial, debates between Köhler and Saba have taken on a new urgency as the world reacts to the loss of major Western humanitarian funding. “Are we relinquishing power? Are we keeping it in the hands of the donors?” Saba challenged Köhler, “And if we're keeping it in the hands of the donor, how much are they attuned to what is happening on the fields? Not much.” Listen in to the no-holds-barred conversations between Köhler and Saba as they take on a range of topics, from the yawning gap between headquarters-level decisions and realities in the field, to the dilemma of donor countries' competing obligations to constituents and affected people, to the need to treat the Grand Bargain – and other attempts at change – with a lot more urgency.  ___ Subscribe on Spotify, Apple, or YouTube, or search “The New Humanitarian” in your favourite podcast app. You can find transcripts of all podcasts on our website. Are you or anyone you know interested in participating in future Power Shift conversations? Email us with the subject line ‘POWER SHIFT”.

Anna Albinsson, CEO of Gridly, joins SlatorPod to talk about the company's evolution into a content operations platform, its expansion beyond gaming, and the increasing role of AI in localization.Anna discusses Gridly's transition from a niche CMS for gaming companies into a comprehensive content operations platform. Initially built by game developers for game developers, the company is now expanding into fintech and edtech, as demand for streamlined multilingual content management grows.The CEO also announces the launch of integrated translation management system (TMS) and translation productivity (CAT) functionalities within its platform. This consolidation helps companies streamline workflows, reduce costs, and improve collaboration, particularly for enterprises with complex content pipelines.Anna sees AI as an opportunity rather than a disruption, emphasizing that accountability remains key. While AI can accelerate translation and localization processes, companies still need governance, workflow management, and quality control to ensure accuracy.Anna shares her views on sales and marketing, pointing out that Gridly's lead gen is nearly 100% inbound-driven, with strong brand recognition in gaming. While SEO and digital marketing remain crucial, Anna emphasized the importance of human relationships.Looking ahead, Gridly plans to further develop AI capabilities to improve contextual accuracy, consistency, and automation in multilingual content.

To celebrate 10 years of the English with Kirsty podcast, I'm creating a 10-part series to celebrate 10 different forms that learning can take.Part two of the series is about how we can learn through events and I thought that talking about LocLunch events would be a really good way to explore this topic. I invited four LocLunch ambassadors: Patrícia from Loclunch Lisbon, Roberta from LocLunch Rome, Lisa from LocLunch Barcelona, and Magali from LocLunch Berlin.When you listen to our conversation you'll discover: More about my guests – who they are and why they decided to become LocLunch ambassadors What happens at a LocLunch event How these events provide practical opportunities for support and learning for those involved in the localisation industry How the events in each city are developing their own identities based on who's running and participating Some of the different forms the events can take and the practical ways in which they help people, both personally and professionally Some of the things that my guests have learned through participating in the events. How listeners in the localisation industry can get involved. Find out more on the show notes page:  https://englishwithkirsty.com/podcast/episode272/

In response to President Trump's executive order designating English as the official language of the US, SlatorPod gathered Dipak Patel, CEO of GLOBO, and Peter Argondizzo, CEO of Argo Translation, to discuss its implications for the US language industry.The discussion highlighted that language access has long been a key part of US policy, particularly in healthcare, education, and legal services. Dipak pointed out that eliminating language services would create inefficiencies, making it harder for medical professionals to provide accurate care.Peter emphasized the broader uncertainty the order creates as many organizations rely on federal funding for language services, and a lack of clear guidance could lead to reduced support in schools, courts, and public services.Both CEOs acknowledged that while this order presents challenges, the language services industry has historically adapted to change. Dipak suggested that financial pressures may push the industry to innovate, potentially accelerating AI adoption in interpreting. While the long-term impact remains unclear, the consensus is that language access will persist — driven by business needs and market demand.

Peter Reynolds, CEO of memoQ, joins SlatoPod to talk about the impact of AI on translation technology and how memoQ is enhancing its tools to meet the changing needs of enterprises, LSPs, and translators.Discussing AI, Peter recounts memoQ's response to the rise of generative AI, leading to the launch of memoQ AGT (Adaptive Generative Translation). By providing contextual data to LLMs, they replicated the advantages of custom machine translation without extensive training.The CEO acknowledges industry concerns about AI replacing human translators but argues that expert linguists remain essential. He compares this shift to software development, where AI tools enhance, rather than replace, skilled professionals.Peter discusses memoQ's acquisition of Globalese, explaining how its on-premise AI translation capabilities strengthen memoQ's offerings for high-security industries like banking and life sciences.On the product side, Peter teases upcoming developments, including a fully revamped web interface and research into handling larger translation segments beyond the traditional sentence-level approach. 

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We'll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We'll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):

In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva's role, Flying Cat Marketing's operations, the intricacies of localization and internationalization, the emerging field of Generative Engine Optimization (GEO), and more.This episode is brought to you by our friends at Shuffle. Import your logo and describe your video, and Shuffle will generate your entire video concept: script, animation, and a storyline that fits your brand. Use this link to start your free trial and see how Shuffle can streamline your video production process.************************Useful Links:Website: https://flyingcatmarketing.comMaeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Lucas Lovell is the Director of Product at Paddle, a global payments platform helping SaaS founders optimize their pricing, payments, and go-to-market strategies. He has firsthand experience launching and scaling startups across multiple international markets.In this conversation, we explore: The merchant of record model and its impact on SaaS businesses Localization strategies for pricing, payments, and expansion The decision-making process for international expansion How AI is shaping the future of payments and automationLucas shares his personal experiences from running a startup through COVID, the pitfalls of not localizing correctly, and his insights on the evolving global SaaS landscape.EPISODE LINKS: Lucas Lovell on Twitter:https://x.com/lucas_lovell Lucas Lovell on LinkedIn:https://www.linkedin.com/in/lucaslovell/ Paddle:https://www.paddle.com/TIMESTAMPS:00:00:00 Intro and Background00:01:12 Paddle00:01:44 The Merchant of Record Model00:05:38 Localization Strategies for SaaS00:07:31 Importance of Currency and Language Localization00:10:22 Local Payment Methods and Pricing Strategies00:14:13 Expanding Internationally00:18:54 Prioritizing Global Expansion for SaaS00:19:30 When Should SaaS Founders Consider Global Expansion?00:20:21 Challenges and Strategies in International Markets00:22:18 Case Study: Multilingual Customer Support Platform00:24:10 Emerging Trends in the Payment Space00:26:10 AI and the Future of Transactions00:31:04 Paddle, AI and Customer Value00:38:31 Advice for SaaS Founders00:39:26 ClosingCONNECT: Website:https://hoo.be/elijahmurray YouTube:https://www.youtube.com/@elijahmurray Twitter:https://twitter.com/elijahmurray Instagram:https://www.instagram.com/elijahmurray LinkedIn:https://www.linkedin.com/in/elijahmurray Apple Podcasts:https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray Spotify:https://podcasters.spotify.com/pod/show/elijahmurray RSS:https://anchor.fm/s/3e31c0c/podcast/rss

Florian and Esther, along with Slator Head of Research, Anna Wyndham, discuss the language industry and AI news of the week, with findings from Anthropic's recent research on Claude's usage. The analysis of over 4 million conversations revealed a surprising fact about how people use AI for translation.Turning to YouTube, Florian discussed CEO Neal Mohan's statement that AI dubbing is among the platform's "big bets" for 2025.In a spree of AI announcements, Deepgram unveiled its Nova-3 speech-to-text model for enterprise use and Panjaya launched Pod Pro, an AI-powered multilingual sync tool. Meanwhile, Adobe expanded Firefly to include language capabilities, and Centific launched FLOW, an enterprise-grade AI solution.In Esther's M&A and funding corner, Lingopal secured USD 14m in funding to enhance real-time multilingual broadcasting, focusing on sports and live events, and TransPerfect acquired Apostroph Group to solidify its position in the DACH region.Anna discussed Meta's Language Technology Partner Program, which aims to improve AI for low-resource languages and preserve linguistic diversity. The episode wrapped with Florian noting Supertext's rebranding and comparison with DeepL, where it claimed superior results in document-level translation quality.

How does one of the world's most renowned design platforms make design accessible to users in over 190 international markets and in 106 languages? Our host, Stuart Davison, Creative Director at RWS, is joined by Michael Levot, Head of Localization and Internationalization at Canva, as they answer this question and explore the pivotal topics of creativity, accessibility, trust, and representation in an AI-driven world. Discover Michael's views on the future of localization, their take on the impact of AI on human creativity, and their insights on navigating the interplay of bold creativity, authenticity, and trust. Finally, get an exclusive behind-the-scenes look at how Canva tackles the challenge of creating standout global content at lightning speed—while honoring cultural nuances and ensuring a lasting impact on users worldwide. We're also proud to announce... We are the Official Creative Localization Partner for Canva Create 2025, where we'll join industry giants like Amazon Web Services (AWS), LinkedIn, Intuit Mailchimp, Dropbox to explore how creativity and technology intersect to shape the future of creation: https://www.canva.com/canva-create/

Florian and Esther discuss the language industry news of the week, where they reviewed ElevenLabs' AI dubbing, on the back of a USD 3bn+ valuation. While they found the translation quality was strong, minor timing issues and lack of lip-syncing meant the output felt slightly unnatural.Esther then provided an update on M&A activity, where UK-based XTM International acquired US-based Transifex and DEMAN Übersetzungen expanded its presence in Germany by acquiring life sciences translation specialist German Language Services.Meanwhile, Sorensen Communications acquired Hand Talk, which uses AI-powered avatars for automated sign language translation, and OmniBridge, which employs computer vision to convert sign language into speech or text.Florian shared how experts received DeepSeek's AI translation capabilities, noting its strong Chinese-English performance and cost efficiency but highlighting skepticism over data security, domain-specific accuracy, and potential political bias​.The duo noted that ZOO Digital has joined Amazon Prime Video's Preferred Fulfillment Vendor Program, a positive development amid its recent market fluctuations and historically low share prices. Florian gave his thoughts on Meta's Ray-Ban glasses with live translation, noting their inconsistent performance with fast or quiet speech and questioning their usefulness for media consumption compared to traditional subtitles​.

https://www.cultivatingself.org/ Nathan is a leadership, campaign, and activism trainer, and among other roles is the Director of Community Organizing at the Leadership Institute.  He has overseen hundreds of volunteers, campaign staff, and operatives across the United States, and trained over 10,000 activists from every state and dozens of countries. He led the charge on lawsuits in California and legislation in Arizona which protected the freedom of speech at 66 public universities.  In 2020 through 2022, he organized business owners and activists in Los Angeles county in mass civil disobedience against lockdowns and mandates. Now, he's working on a national project to make government accessible to everyone.  Nathan's linktree, with links to sign up to volunteer for the Magellan project, and resources that have been built from this project: https://linktr.ee/nfatal The publicly viewable data compiled for California by the Magellan project https://tinyurl.com/MagellanAmerica To collaborate with me to build volunteer-driven community projects that give people more power over their own lives, email Nathanifatal@gmail.com

Machine Learning, AI Agents, and Autonomy // MLOps Podcast #283 with Zach Wallace, Staff Software Engineer at Nearpod Inc. // Abstract Demetrios chats with Zach Wallace, engineering manager at Nearpod, about integrating AI agents in e-commerce and edtech. They discuss using agents for personalized user targeting, adapting AI models with real-time data, and ensuring efficiency through clear task definitions. Zach shares how Nearpod streamlined data integration with tools like Redshift and DBT, enabling real-time updates. The conversation covers challenges like maintaining AI in production, handling high-quality data, and meeting regulatory standards. Zach also highlights the cost-efficiency framework for deploying and decommissioning agents and the transformative potential of LLMs in education. // Bio Software Engineer with 10 years of experience. Started my career as an Application Engineer, but I have transformed into a Platform Engineer. As a Platform Engineer, I have handled the problems described below - Localization across 6-7 different languages - Building a custom local environment tool for our engineers - Building a Data Platform - Building standards and interfaces for Agentic AI within ed-tech. // MLOps Swag/Merch https://shop.mlops.community/ // Related Links https://medium.com/renaissance-learning-r-d/data-platform-transform-a-data-monolith-9d5290a552ef --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Zach on LinkedIn: https://www.linkedin.com/in/zachary-wallace/

In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym's digital presence and drive real business results with today's guest, Dennis Yu, one of the world's foremost authorities on leveraging digital marketing for success. Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you're a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations. Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor's degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics. In this Episode, we discuss: The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart. The ‘dollar a day' marketing strategy. Google and YouTube as social media networks. Reviews and recommendations – do they deliver value? Hacks to encourage member reviews. Setting up Google Pages for success. Localization and personalization - the key to online visibility. Successfully organizing content across multiple social media platforms. Engagement and content strategy. Traditional marketing vs. digital marketing – which works best? The power of micro podcasts. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00       Intro 0:29       The ‘hidden' data-value that led to the multi-billion dollar sale of Visio to Walmart 1:12       Using hardware as the gateway to data collection 2:21       Explaining the ‘dollar a day' marketing strategy 7:10       Google and YouTube as social media networks 8:15       How influential are posted reviews and recommendations? 10:55    Hacks that encourage members to post reviews 13:06    Setting up Google Pages for success 18:06    Signals Google loves - localization and personalization 19:09    Organizing online information for optimal effect 25:17    How to organize content across multiple social media platforms  27:27    Engagement and content strategy 33:29    Traditional marketing vs. digital marketing – which works best? 34:49    The power of micro podcasts

In this episode, we will discuss how to expand your Amazon brand with translations using AI & the human touch, cultural insights, global marketplaces, and strategies for crafting high-converting listings. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   Join us for an engaging discussion as we sit down with Jana Krekic of YLT Translations, an expert in translations and e-commerce strategies, to explore the transformative role of AI in the world of translation and localization. Recorded live from Milan, Italy, Jana shares her expertise in optimizing Amazon listings, shedding light on the limitations of AI in delivering high-quality, culturally nuanced translations. Through vivid examples, she illustrates the crucial role of human touch in understanding cultural contexts, such as the importance of local references like "nonna" in Italian culture. Discover why relying solely on AI could mean missing out on potential sales and how balancing technology with human expertise is key to successful e-commerce strategies. Explore the nuances of expanding into new markets with insights into evaluating marketplaces for product expansion. The conversation emphasizes not only the importance of assessing sales but also the significance of comparing profits across regions. Uncover strategies for beating competitors through superior content and keyword optimization, especially in areas where local language content is often neglected. Learn about typical expansion routes for US and European brands, and gain insights into emerging markets like Japan and the UAE. We also touch on the growing curiosity among US businesses about platforms like Walmart and TikTok Shop, despite uncertainties in their operational dynamics. Finally, we emphasize the importance of optimizing Amazon listings by focusing on context and customer interaction. Hear about the ever-evolving nature of Amazon's rules and algorithms and the necessity of adhering to local regulations in international marketplaces. With AI playing a significant role in product visibility, an effective keyword strategy is crucial for reaching the right audience. Listen as we highlight successful global brand localization strategies and share tips for enhancing engagement and profits by tailoring content to resonate with local audiences. Plus, don't miss a valuable travel tip on saving money through tax-free shopping while abroad, making this episode a must-listen for anyone involved in the e-commerce world. In episode 620 of the Serious Sellers Podcast, Bradley and Jana discuss: 00:00 - AI Translation and Listing Localization Strategies 01:22 - AI Advancement and the Translation Industry 05:59 - Localization of Images for Amazon Listings 10:33 - New Emerging E-commerce Marketplaces  12:37 - Product Market Research in Germany 17:09 - Optimizing Amazon Listings with AI 20:14 - Understanding International Food Standards 25:42 - Challenges of Brand Localization 26:38 - Global Brand Localization Success Strategies 31:22 - Airport Tax Refund Travel Tips   Transcript: Bradley Sutton: Today we've got Yana back on the show we're recording live from Milan, Italy, and she's going to talk about a wide variety of subjects, such as preparing your listing for Amazon AI translating your listing, other marketplaces and much more. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts.   Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And speaking of the e-commerce world, I am on the other side of the world right now. I'm in Milan, Italy. and we are at the Helium 10 Elite and Avask Workshop, and one of the speakers for today is somebody who is no stranger to the show, Jana. Jana, welcome back.   Jana Krekic: Thank you so much.   Bradley Sutton: Now, this is the first time we've seen Yana, because she's been uh, creating life, you know, uh out there, uh, how's that for you? How's that going for you?   Jana Krekic: um, it's a struggle, but it's something that I'm really grateful for, honestly.   Bradley Sutton: I got an early start. You know she were just talking about how my kids are in their 20's already. But then again, you know there's advantages of waiting. You know like you got to, you know you and Lazar got to have a. You know just pretty much, go wherever you whenever you want. You see now that it's a little bit different.   You can't just go up and like, hey, let's go to Ibiza today.   Jana Krekic: huh yeah, well, I mean, I could go to Ibiza, but I have to be uh home by 9 pm, so that's the small difference.   Bradley Sutton: So we're not here to talk about parenting. Where're here to talk about what Yana is an expert at, and that's mainly translations and things. And I think one thing that's been on the mind of many people is wait a minute, with AI do I even need professional translators anymore? I could just go ahead and click a button and now I can have a perfectly optimized listing, thanks to ChatGPT or thanks to AI. Now can you tell us? Is that a true statement?   Jana Krekic: Well, honestly, Bradley, I use AI on daily basis and I think it has changed our lives and made our lives simpler in some ways. But I would disagree with the part where you said to get your listings optimized. I would say it's great to do a summary of your reviews and maybe to help you understand how a product works, maybe to describe what you see on the picture if the image is blurry and you can't tell. But I would stay away from AI when it comes to optimization, keywords and, most importantly, localization, because AI is still it's getting better, definitely, but I still we are years away from this being a fantastic tool that will replace human brain and human touch and human understanding of context.   Bradley Sutton: Yeah, so you actually had some examples of what the drawbacks are. Because, yeah, you know, maybe if, if you have zero budget and you want to have something better than just the Amazon auto translates, sure, maybe you know ai is not is going to put you on the right track, but what's an example of kind of like money you're leaving on the table if you just 100 rely on AI for translation?   Jana Krekic: yeah, I would, I would agree. I would say that you can get it translated. It will be probably mediocre at best. A lot of things will be maybe translated very confusingly, will be poorly translated, but you know, if you're on tight budget, yeah, sure, go ahead and you know, see how that works, because probably it will not be as efficient as something else.   But since we're here in Italy, I have a really good example, and this is a pasta machine, whatever clients were selling. So she was selling this in the States and then she was branding is as pasta machine, like in Bella Italia. Now, like for an American like you would probably think that, wow, this is something very authentic, something that will make me help make great posts at home. But what if you want to sell this product in Italy? So what if you tell Italian hey, buy this product because it's in Bella Italia? And you, being an Italian, would be like, what do you mean Bella Italia? I don't understand. We're already in Italia and it is Bella, but I mean I don't get it. So, -like using AI, I tried to play around a little bit with this example and so the first thing I wrote out really nice prompt and I said can you make it sound more localized so that Italians want to buy this machine because it's really top quality and will make amazing pasta. So the AI came up with make pasta in a traditional way, which is better.   It's not a literal translation, but it's still so far away from like. What is like when you say Bella Italia in English and to an American. It doesn't send the same message and it doesn't have the same warmth as like. What you would get is, for instance, if you said make pasta like your Nonna or like your grandma used to make. So when you say Nonna to an Italian, it automatically triggers that childhood memories great pasta, warmth.   It sells emotions and this is what will sell us your product and it will make it closer to your local audience and Italians will be like well, let me try this because I really want to make you know like pasta like my grandma used to make, because this is probably one of the best memories I've had of my grandma and then they will buy this product. But then AI will not come up with this because AI is not uh, doesn't have. This lacks human touch, literally like. That translation is okay, it's decent, but it lacks that something that will connect you with the target audience and sell your product and convey the same message you'll have back in your home marketplace yeah, so that's.   Bradley Sutton: That's a one good example, and almost in any language there's going to be, you know, similar one thing like that, even in English. So maybe somebody who is an Italian person trying to make an American listing, you know might try to translate an American listing. You know might try to translate some words that just you know, like American or English or American slang that you just can't always just translate from an AI. I mean, definitely, I think AI is better than Google translate. You know that's one of the worst things that you could do for your listing, but it still has a little way to go.   Now, um, something interesting we've been seeing lately from Amazon, something that Amazon sellers have been asking for a while is the ability to localize your images easier. You know, in the past sometimes, hey, you have your US ASIN and then you're using the same ASIN in Italy or Spain or wherever, and it would pull in those images and then you try and rewrite the image and then now all of a sudden, your Spanish infographic is showing in US. But now they have this kind of like cool image manager where you can make the images for each marketplace. What are some best practices for how you can quote unquote localize the images. It's not just about the words. Obviously that's a no brainer, you know, don't have Japanese writing in your Amazon USA listing but like even some lifestyle images like would you suggest changing like base to make it more look like you know you don't want, you know, like maybe to have Jap Asian looking models for Japan market or things like that, or what can you talk about? Localization of images?   Jana Krekic: So this is a really good question, but unfortunately, maybe 1% of the brands would actually do that. 90% of the brands would just change the text on images. The images will stay the same, but they will just translate it into different languages, which is fine. It is also one step forward compared to how it used to be. But what is really important depends on the category that you're selling. For instance, if you're selling doorknobs or if you're selling anything that has to do with anything you can find in your bathroom, maybe like a shower organizer or a shower curtain or anything like it.   You have to keep in mind that bathrooms in Europe are quite different than bathrooms in the States, and all the brands selling anything like that like from the States to Europe they leave the American doorknobs, they leave the American shower heads, which is fixed to the ceiling. In Europe we have, like this completely different thing, and also this is something that really catches like my attention every single time, because like then these customers will say, well, well, maybe this works like in the states, but like it doesn't fit really well into my shower cabin. I don't have it. I also have a really big bath which you don't get like in the States and like there are like a lot of things that are very, very different also. For instance, like in in Europe, like I want to have a bidet in my bathroom, which is quite usual to have in your home. Uh was in the States, like I have never seen a bidet except the international chain of hotels   Bradley Sutton: My house has one from living in Japan. I was like I need a bidet in my, so I custom uh, imported one and I'm using one in my house well.   Jana Krekic: You're one of the 1000 people I probably have like that smart uh toilet as well, which is my favorite. Um, yeah, so this is like something that brands don't really pay attention to. So, for all the other things, I think you can get away with. For instance, if you're selling something like a I don't like a office supplements, sports, outdoors, all of that, maybe yes, maybe switched with like different models, but I would say that for most of the cases, you can keep the same models. But when you're selling a home appliance or anything that has to do with something which is in your home, keep in mind that homes are very different and people would not be able to relate with this product, understand where to put it, how it works, because they'll have different things in their home. And then, in these cases, I would recommend changing the images, because I think that this would bring you so much more and this might be a deal breaker for your product.   Bradley Sutton: Good point, good point. Now, going back to your topic of listings and things like that. Now I'm going to miss. I'm not going to be able to see your presentation this afternoon because I'm going to record another podcast and we're not going to go over your whole thing here. But can you give some of the main points of what you're going to talk about this afternoon?   Jana Krekic: Right. So I'm going to try to answer the question like where to sell your product next. So a lot of people ask me this, so I decided to dig a little bit deeper into this topic and try to, um, just do like a short summary of like what you should pay attention to. For instance, like you should check, like, what, how much money is this product making on your marketplace? Then I would compare the profit that, for instance, my competitor is making my home market versus what is making. What are they making on the new marketplace? So this is really important. So not only the sales matter, but also profit. If they're making less profit, then they're making their in your home marketplace and selling more than maybe you should. You know, think again of like if you want to do or not. And then, of course, you want to know if you can beat them on the content level, using keywords, using optimization, using a bunch of different things, strategies. This is really important because, like, if you have 10, 15 different top competitors, from my experience and from all the analysis I've done, you can land in top three, four, even in the top best-selling categories on the content level. So that for me alone is worth going there because you can organically be indexed very easily, because a lot of brands that come from the States that sell in Europe they don't really care about their content because their team does not understand it, so somehow, they think it's irrelevant when it isn't. I mean, if it's relevant in English, why is that relevant in another language, right? So if you ask me, like content is really easy to get positioned, like very well in Europe, and then, of course, very important, which a lot of people don't understand the importance of is actually your audience.   And then asking your audience, will they buy your product? For instance, we had PickFu also build our international polls for us, and so you would want to like test out, let's say, like you want to go to Spain, you think it's a great product. All the numbers add up, it's fantastic. But will your buyers buy it? Will they be excited about it? So you ask, let's say, 100, 150 people you can target them women, age 40 to 50, amazon Prime, whatever high income and then you ask them would you or somebody you know buy this product, yes or no?   Because we had a situation where we had one of the clients wanting to sell something in Germany and everything added up nicely, but the product was just not selling. So I went to my German team and asked them like would you buy this product? It was some sort of like a Mr. and Mrs. thing, like a cup with that. And then I have 12 German team members and every single one of them said no, we're never, never buy this product. And then I'm like why? And they're like because, Jana, it's like such a not a German product to buy. It's like so, not something that we would want to have in our kitchen.   And I was like, wow, this is insane. So I went back to the client and I'm like well, I'm sorry, I think the audience hates this, this product. Like you should come up with something different or maybe try another country. So this is something really important. You know the Vox Populi. It's very, very important. All the other parameters are, but this also adds to like to a really big, important part whether you should expand to this country or not.   Bradley Sutton: Where are you seeing a lot of people from US and then, conversely, from Europe. Where are they expanding to? Like, historically it's always been vice versa. All right if I'm in US, you know, obviously if I was doing Canada and Mexico already, but then now I go to Europe. If I'm in Europe, I'm either already selling in US or that's the next one. Is that still the case? Or are you seeing more people go to newer places, like maybe Japan or Middle East or other places?   Jana Krekic: Right. Well, when we're talking about us brand, it's always going to be first Mexico or Canada, because of course geographically it makes no sense. Then it's Europe and then we've seen people try to go to UAE. I think people are very interested in the marketplace. They don't know what to expect but there're like let me try, because usually like you would not need translations or any like it's not a big of a deal to go to UAE. You can keep your lessons in English, especially if you're targeting expats. That's really important because then they don't do like Arabic keyword research. And then some of the brands they're brave enough they go to Japan.   We've seen a lot of crazy products be really successful in Japan, but not all brands are ready for it because of the alphabet and unknown universe and everything. They're really, really afraid of that. But we've seen brands do Japan, especially in the last year. We've seen the increase in Japan and a little bit of like showing interest for the UAE. I think Saudi Arabia is going to be also really interesting. We've talked about this earlier and yeah, but I would say still Europe number one and then more than like. If I compare it to like three years ago, definitely more Japan and more UAE, but still I would say that they want to go to Europe a lot and I'm not sure if any of them, like from the States, would be interested in Australia. Honestly, I think Australia has grown bigger, but because of the Australian sellers, not because of the brands that actually want to expand there.   Bradley Sutton: Are a lot of your US customers expanding to both Walmart and TikTok shop, or do you see more going to one or the other?   Jana Krekic: Yes, I would say Walmart definitely, especially in the last year, year and a half. And then TikTok shop a lot of people want to but they don't know how it works honestly. And then this is I get a lot of questions like we've heard amazing things about TikTok and they've never sell with, like influencers, ugc. They haven't used it a lot, so they're kind of really afraid to test the waters. But I know that the ones that have already sold on TikTok shop had amazing results and it's like completely different universe and of course, you don't know how long it's gonna last. So I'd say, like you know, hop on that train and, just you know, do it. It's really, it's really yeah. I think it's going to be a good ROI, really.   Bradley Sutton: All right, now, switching gears a little bit. Something that I was talking about in my presentation was for me. You know, I I'm not doing too much differently nowadays, even though there's new AI things like Rufus, but there's a lot of people who maybe weren't doing best practices for listing, but now those people are going to be even farther behind because of what Rufus is. And so what are you know? Like you as a company, when you're making a listing for somebody, I believe you probably have in mind things like Rufus, right, even when you're making the listing, what are those things that you guys have in mind? And how are you you're doing things um to make sure that somebody's listing is ready for, for Amazon's AI things?   Jana Krekic: Right. That's also a really good question. Uh, because, um, as you said, a lot of things that you were doing the right way maybe six, seven years ago. They are still relevant, some of them. So we were also.   Whenever we're doing listing, we always pay attention to context and how it sounds to the target audience. Uh, so it's not only like when you have your bullets. It's not only like when you have your bullets. It's not only about your key features, how this product and that product. It's also like how you would like talk to the customer.   So let's pretend that you have a customer on your page and then you have, like this hello, how we can help you. Like chat box saying, hey, so what do you wanna know about this product? And then maybe let's say this this customer wants to buy something for their daughter, let's say a diaper bag. And then you know, like, maybe ask, like do you travel a lot? Oh, you may be traveling a lot, so maybe put this in the bullet. Or you know, you can go to your reviews and like see what people are talking about, their situations where they use these products, locations where they use this product, because this will make your bullet sound more real and like as if someone wrote the bullet who was your customer.   I would think, from a customer standard customer point of view, write things as if you were using this product but and get ideas from the reviews and actually like you are talking to a real person. I think this is like really important. So not just like random sentences like buy a product because this, this, this and this, because it sounds like you're reading a manual. So you're not buying things from like a manual, buying from a real person that loves and enjoys your product.   So I would have this mindset with writing listings and, of course, not just using keywords in the title, which is really important. So keyword stuffing has all like been dead for a long time, but even now, like today, I don't see a title that reads nicely, that's also filled with just like random words, maybe like random phrases, but definitely not and this can hurt a lot the algorithm and like actually the power of AI to recognize what your product is about and to offer it to customers, because it will not understand the true value of what your product is bringing and solutions it's offering. So I think it's really important to today sit down and optimize your listings as if you were a customer. I think that is really important To make it more human. I think that is the actual approach you should take.   Bradley Sutton: What else is new in your world as far as things like? One thing I mentioned also is that one of the constants in Amazon is change. Rules are changing. Algorithms are changing, best practice changing. You know fees might change the way you have to do things. Things are always changing in Amazon. It's never a dull moment. So in the last you know couple of years, since maybe the last time you've been on this podcast, what are some other things that you're having to do differently for clients or that you've had to adapt due to something that maybe changed on Amazon?   Jana Krekic: Well, definitely, you always have to keep up with the forbidden words, and we do a lot of supplements, so that's always a very big challenge. Every supplement is different. Every country is different, so, more than ever, you have to really pay attention to that. It's really important Now. When you say bio, for instance, like in Germany, it does not have to mean that it is 100% organic. Earlier it was organic, but now it doesn't have to mean. It means that you have a certificate, but it doesn't mean that it's an organic product. So you can't say and use the word organic actually to make this be like a bio product or vice versa. It's really now, it's really like fine print, uh, what you should read really, really carefully. Um, because I think it's getting more refined of what is allowed and what is not. A couple of years ago it was like, okay, you can't have a health claim, sure, let's just, you know, let's just figure it out like just, uh, you know, come up with a different sentence, but now you're gonna have to use it as a health claim, but you have to be really refined about it because you have to have it in a listing. So I would say that even on European marketplaces, there are lighting years behind us market. It is getting more refined and more difficult to get away with things that you could use like three years ago. When it comes to keyword research, it's now pretty much the same as like. If you use long tail keywords, as you've used for the last six years, you'll be good. Helium 10 now covers all the international marketplaces, which is amazing. It's always the best choice for all of the search volumes, relevancy and all of that. And I would also just add that when you choose a keyword do you want to use in your listing, you shouldn't only pay attention to the search volume, because a lot of sellers would be like, oh okay, 70,000 search volumes, this is amazing, but it's not because the relevancy is what matters. So you need to combine those two because sometimes, like the top on the top list of the search volume keyword is not going to be best to describe what your product actually is.   And now more than ever, talking about the AI, it's really important to use relevant keywords and related keywords to your product, because then the AIO will better understand what your product is about and how your customer is typing to get to this product. Maybe sometimes you will think well, maybe this is too broad, but then type it into Amazon and see what is going to be in that search result. Maybe this is where your product should be and this is why you should think of like putting it into your listing. So I think now you should kind of use more of your strategy and brain power like to put it like in your listings than before, when it was like a no-brainer, being like okay, this doesn't describe my product. Next, now, maybe this is something. It's a related search term that people use in order to get to your product because it's like broader but it's still not.   Let's say, if you're selling um fitness, like um yoga mat, maybe you're not gonna put like sports equipment.   Maybe this is too broad search for you, but maybe something narrower, but even like a little bit broader than what you thought put in a listing, will help ai connect the dots and like to put it all together. It it's also I love SEO. It's like my bread and butter and I know a lot of like Google SEO. So when you also have a Google and you have like that knowledge panel of your company on Google and then on your about company page, or if you have like your own page about me. You should have all of the, let's say, LinkedIn, Facebook, everything that helps Google connect the dots and put it in your knowledge panel so that you're relevant for one thing. This is literally what AI on Amazon will do, just more like a niche, because Amazon is a niche, like in Google, is much broader and it will help AI, or anything that is inside of the search engine, connect the dots and make them realize that your product is relevant for x, y, z things.   Bradley Sutton: Are you guys mainly just doing translations or do you also do things from scratch, where somebody just comes with a product, they don't have a listing in a certain marketplace and you're creating it from scratch?   Jana Krekic: Yeah, absolutely. We do copywriting in all the non-English for our non-English marketplaces, uh, and we do this from scratch and this is also the, the strategy that we have thinking as a buyer and then putting the our you know thoughts and experience into words and selling it to the target audience with localization. So I would say that we are I mean saying that we are translation agency is very simple. It means just like translating words by word, but we actually translate it into emotions and, like you know, we're translating into the sales actually of the product. So, basically, localization is much more different than translation, because you need a little bit of copywriting in that as well, because if you have a sentence like in Bella Italia, if I would translate it will be just like the same sentence in Italian with the Bella Italia, but then you might add something or recreate that single sentence to achieve the same effect as you have in English. So it is a little bit of transcreation, as I would say.   Bradley Sutton: Okay. So then when somebody does come with a new project um, you we've mainly today been talking about listings and maybe some images and titles what's your strategy as far as A-plus content or premium A-plus content, brand story, in the case of making something from scratch, or when we're talking about translating like, maybe they've got a brand story, they've got A-plus content in one, are you completely telling them to completely change it in the other marketplaces? Or what are some strategies for these things you can talk about?   Jana Krekic: That is a really difficult one we have with our clients, because every time when a new client comes like we send them our onboarding questionnaire, we ask them a couple of questions. So we are 100% sure that we are on the same page with the brand and the brand voice. But you'll be surprised how many brands are really scared of changing anything and localize, localizing their A plus, content, brand story, storefront, anything. They're just like translate it, but please make sure to have all of the important, important information there. And then you tell them like, yeah, we're gonna have all the important information, but maybe we change the contest a little bit. And they're like God, no, don't change it. And I'm like but this will resonate better with the target audience. They're like well, maybe just like 10%. So brands are actually afraid of localizing, which doesn't mean that their brand is going to get butchered, it's just going to get a little bit adapted to a new marketplace.   And this is what I suggest to all brands to do. You would be surprised of the conversions and everything when someone reads something which is closer to them in German, in French, in Italian, versus a big, gigantic US brand that speaks to Americans in a salesy, fluffy voice. You don't want to sell that type of brand in Europe at all. So that's really really important. Very few listen to what I say, but a lot of them are really, really afraid of doing that. This is a true case study. But those that do really have good results. And we've had one baby brand selling fleece jackets for babies. They had about 60% increase in visits on their webpage because they changed their images and they changed the tone of the voice in their storefront, which was absolutely amazing, and of course, with that followed increase in profit. So don't be afraid to localize your storefronts. Nothing is going to change. The only change we'll see is probably positive change.   Bradley Sutton: For people who want to reach out to you. How can they find you on the interwebs out there?   Jana Krekic: You can find me on LinkedIn. I do a lot of video analysis I really enjoy just like helping brands scale and just pointing out to what they could do better. So LinkedIn, definitely number one. And then definitely you can reach out by email at Jana@ylt-translations.com.   Bradley Sutton: All right, so a few more questions here. Your favorite Helium 10 tool?   Jana Krekic: I think the new Keyword Tracker really I absolutely love it and it's so easy like it's so straightforward, like even I think my seven month I absolutely love it and it's so easy, like it's so straightforward, like even I think my seven month old baby could use it. It's very easy and I love how you can like find out new keywords, you can be ranked for and track all of the competitors like in all different marketplaces. It is really really important for us as from what we do, so I would say that that is like the my probably latest favorite update.   Bradley Sutton: And then something that maybe we don't have, that you're having to get from somewhere else, or some new feature that nobody has, and you've always thought, oh man, this would make my life so much easier If I were to let you be in charge of the Helium 10 product team, what would be your first job for them to make some new tool or some new feature?   Jana Krekic: Yeah, well, first of all, I really have to say big thank you to Helium 10 because they've always listened to what I said. All of the you know, like suggestions, like, for instance, like when you do keyword research, usually it was to put number two as a default for the keywords. And then I went to Boyan, who was then a CEO, and then I told him like look, you need to change this to number one and two because of the big compound words in German that do not come up in the lists. So that was amazing. So I don't have anything like that, like as amazing as that suggestion was, but I'm really happy to see that all international marketplaces are available in Helium 10. And then I would maybe want to see, yeah, like if new marketplaces show up, I would want to like see, like, all the updates for that as well. And then maybe, like you know how you have an opportunity explorer, like for a product.   I think that may be combined into like one thing so you have like a better overview of like, of like the statistics, with like numbers and lines going up, because I think sometimes it's kind of visually difficult to visualize how everything is working together when you want to scale to a new marketplace. You do have all these amazing numbers, but I think that visual graphics would do amazingly well because a lot of people get lost in these numbers and then once you have something visually presented for you, you're like wow, this is actually gonna work versus wow, 1000 numbers, 3000 excel sheets, like I don't even know what I'm doing. So like this will like stimulate people into wanting to expand more by having it visually clear for them that this is going like top sales competitors, you know, following all of that, just like in like visually pleasing display, like screen. I'm a very visual type, so this for me is really important. For instance.   Bradley Sutton: Awesome, awesome. All right, what's your last 30 second tip or 60 second strategy you have for the audience? Could be about parenting. It could be about travel. It could be about travel. It could be about Amazon. It could be about anything.   Jana Krekic: Oh, I have a tip about travel for all the US citizens out there. So when you travel to Europe and I know that this year and last year has been an insane number of US Americans, I think only because, like Taylor Swift's concerts, like people going to Europe and Paris, I remember that, because, like Taylor Swift's concerts, like people going to Europe and Paris, I remember that. So, like, when you buy, especially luxury goods they're very expensive you can get tax free at the airports. I know a lot of people don't know about this, but if you buy, let's say, something that costs 1000 euros, you get, in Italy, 12% back, cash back. So if you buy that you get a receipt and then you take it to the airport and then before you hop on a plane, you show the item you bought. So don't put it in your checked-in bag, you have to show it and then, on spot, you will get cash back. That there can be a lot of money sometimes.   Bradley Sutton: Awesome, awesome. All right, a cool travel uh tip. I just recently did something like that. I think I was in Japan or or Korea, uh, and even a couple services I had paid tax, but then there was like a machine in Korea and I was able to get it back.   Jana Krekic: I was surprised because a lot of people that really do travel a lot they didn't know about this. So I'm like you know what I'm going to say. It maybe some of you know, but I'm sure a lot of you don't. So I think, free money, why not?   Bradley Sutton: Awesome, Awesome. Well, Jana, it's good to connect with you again. I look forward to again you know seeing you at conferences, like we always used to in the past, and wish you the most of success.   Jana Krekic: Thank you so much for having me always a pleasure to catch up.