Podcasts about Localization

Fifth, sixth IMF reviews approved. EGP slides on Iran war talk. Localization incentives expand. CBE ups growth forecasts. Morning Drive is your daily download of the essential headlines shaping Egypt. From business policy and finance to the latest in tech, all in under 10 minutes. Hosted by ‘Synthetic Salma’ — an AI-powered version of our own Executive Editor Salma El-Saeed. You can read the full newsletter on the website. Morning Drive is brought to you by: Madinet Masr GRANITE Financial Holding Bonyan for Real Estate Investments And check out our other show Making It, where we speak to CEOs and entrepreneurs about building a great business in the region.See omnystudio.com/listener for privacy information.

Steve Maule, Vice President of Global Sales at Acclaro, joins host Brendon Dennewill to explore what happens to revenue teams when growth accelerates, and why clarity and communication are the difference between scaling successfully and exposing misalignment. With over 14 years in the localization and language services industry and a track record that includes onboarding brands like Spotify, IKEA, Nvidia, and Disney, Steve brings a uniquely global lens to challenges every RevOps leader faces.From defining what "qualified pipeline" actually means to knowing when to add structure without killing agility, Steve shares hard-won lessons on building aligned go-to-market teams. The conversation also dives into AI's role in reshaping sales and marketing, and why the localization industry offers a compelling preview of how people's roles evolve rather than disappear. This episode is essential listening for RevOps professionals, sales leaders, and executives navigating growth at scale.What You'll LearnThe two essential levers leaders must use to maintain team alignment and clarity as growth accelerates.How to design a structured 'go/no-go' framework for sales qualification that ensures cross-functional alignment across go-to-market teams.Recognizing and avoiding the risks of fundamentally misaligned Sales and Operations KPIs.The necessary building blocks for an organization to successfully move from simply tracking data to fully operating with it.Localization as a growth engine: understanding the difference between simple translation and driving global scale through cultural nuance.Why new technology like AI becomes 'table stakes' quickly, and where the real people's competitive advantage will lie in the near future.Resources MentionedAcclaro LinkedIn Sales Tools Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Today on Astronomy Daily: NASA's Artemis II mission is rolling back to the Vehicle Assembly Building today after a helium flow issue dashed hopes of a March launch. We cover the latest on what went wrong, what it means for the April window, and what happens next.   We also have five more stories to get through: Perseverance just gained the ability to locate itself on Mars with GPS-like precision — no Earth assistance required. Scientists have published a daring plan to intercept interstellar comet 3I/ATLAS using a solar slingshot manoeuvre, with a launch in 2035 and a 50-year journey to follow. China's mysterious Shenlong space plane is back in orbit on its fourth mission, and we still know almost nothing about it. We run through this week's packed launch schedule — including Rocket Lab's hypersonic scramjet test flight happening today, and Firefly Aerospace's return to flight on Friday. And we close with a genuinely beautiful piece of science: researchers have used supercomputers to solve a 50-year-old mystery about how elements move inside red giant stars.   In This Episode 00:00 — Introduction 01:30 — Story 1: Artemis II rollback — the latest 05:30 — Story 2: Perseverance gets GPS on Mars 09:00 — Story 3: The 50-year mission to chase 3I/ATLAS 12:30 — Story 4: China's Shenlong space plane — Mission 4 15:00 — Story 5: This week's launch schedule 17:30 — Story 6: Supercomputers solve the red giant mystery 19:30 — Outro   Find Us Website: astronomydaily.io Social: @AstroDailyPod Network: Bitesz.com Podcast NetworkBecome a supporter of this podcast: https://www.spreaker.com/podcast/astronomy-daily-space-news-updates--5648921/support.Sponsor Details:Ensure your online privacy by using NordVPN. To get our special listener deal and save a lot of money, visit www.bitesz.com/nordvpn. You'll be glad you did!Become a supporter of Astronomy Daily by joining our Supporters Club. Commercial free episodes daily are only a click way... Click HereThis episode includes AI-generated content.

In this episode, Carlos Gonzalez de Villaumbrosia, Founder & CEO at Product School, interviews Tim Simmons, Chief Product Officer at Walmart International, the retail giant serving 255 million customers weekly across 18 countries. Tim is leading a massive transformation to move from decentralized tech stacks to global platforms that empower local innovation.Tim explains why complexity is actually a competitive advantage when training AI. He dives deep into Agentic AI and the concept of Orchestrators—systems that manage workflows between agents to automate tasks like user story generation with 88% accuracy. He also shares the strategy behind the Walmart Translation Platform (WTP), which has cut translation costs by 99% while increasing speed and trust.What you'll learn:The Orchestrator Strategy: How to build AI systems where project manager agents coordinate tasks for maximum efficiency.Global vs. Local: A framework for building core platforms that scale while allowing for hyper-local customization.The ROI of AI: How Walmart tracks adoption and accuracy, not just productivity.Human in the Loop: Why keeping humans involved in AI workflows actually makes the models smarter over time.Key takeaways:Complexity is Data: The more you expose AI to your organization's complexity, the more resilient and accurate it becomes.Trust Through Nuance: Successful localization isn't just word-for-word translation; it's about capturing intent to build customer trust.Platform Discipline: Moving from bespoke builds to multi-tenant codebases is essential for scaling innovation globally.Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Tim SimmonsSocial Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience? Agility requires a willingness to challenge long-held assumptions—like the idea that a celebrity and a massive budget are all you need for a winning Super Bowl ad. It demands that brands move from gut feelings to data-driven insights to understand what truly resonates with their audience. Today, we're going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the zeitgeist. But beyond the spectacle and the morning-after buzz, what actually drives results? We'll dig into the data behind the ads, exploring which brands successfully connected with key audiences, what the data says about using celebrities, and how the smartest brands think about the Super Bowl not as a single event, but as a strategic play in a much larger game.To help me discuss this topic, I'd like to welcome, Nataly Kelly, CMO at Zappi. About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get the Zappi Lessons in Advertising: Super Bowl LX report: https://www.zappi.io/web/learnings-from-super-bowl-ads-2026/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Slator's Head of Research Anna Wyndham joins Florian on the pod to discuss Slator's new Pro Guide: Growth Hacks for Language Technology Platforms, describing it as a practical playbook for turning strong AI products into scalable revenue.Florian highlights ElevenLabs' USD 500m raise at an USD 11bn valuation and Synthesia's USD 200m round as evidence that investor appetite for voice AI is accelerating rapidly. Florian connects that funding momentum to product launches, including ElevenLab's Expressive Mode and YouTube's expanding AI dubbing push.The duo then reviews YouTube's AI dubbing in German and Spanish, finding the intelligibility and naturalness impressive, but rhythm and intonation still mirroring the English source language too closely.Anna turns to new academic research arguing that current text-to-speech evaluation methods under-test real-world deployment factors such as long-form consistency, punctuation handling, and robustness across messy inputs.Anna reports that Appen delivered double-digit revenue growth and an EBITDA turnaround in Q4 FY25, driven by a higher share of generative AI projects and strong momentum in China.Florian closes by touching on prompt injection issues in AI translation tools, RWS's return to growth, and Lionbridge's ownership transition.

Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience? Agility requires a willingness to challenge long-held assumptions—like the idea that a celebrity and a massive budget are all you need for a winning Super Bowl ad. It demands that brands move from gut feelings to data-driven insights to understand what truly resonates with their audience. Today, we're going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the zeitgeist. But beyond the spectacle and the morning-after buzz, what actually drives results? We'll dig into the data behind the ads, exploring which brands successfully connected with key audiences, what the data says about using celebrities, and how the smartest brands think about the Super Bowl not as a single event, but as a strategic play in a much larger game.To help me discuss this topic, I'd like to welcome, Nataly Kelly, CMO at Zappi. About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Get the Zappi Lessons in Advertising: Super Bowl LX report: https://www.zappi.io/web/learnings-from-super-bowl-ads-2026/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Clarence Ford spoke to Irshaad Kathrada, Chief Executive Officer of the Localisation Support on the Retail-Clothing, Textile, Footwear and Leather (R-CTFL) industry localization study. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

Florian and Esther discuss the language industry news of the past few weeks, starting with senior hires in revenue and operations at DeepL and what this signals about the LTP's next phase.The duo then turns to new data from AI labs and hyperscalers, where Florian highlights findings from Anthropic's research showing AI is settling into a support role rather than full automation, with usage concentrated around review and validation, and humans remaining firmly in the loop.On the consumer side, Esther points to Microsoft Copilot data showing translation and language learning as one of the most common everyday AI use cases. Florian flags Adobe's new “Translate this PDF” feature, where formatting was the main issue rather than translation accuracy.The conversation then shifts to infrastructure, where Florian emphasizes how NVIDIA is positioning itself at the center of real-time multilingual voice ecosystems by open-sourcing models while driving demand for its hardware.The duo unpacks OpenAI's quiet launch of ChatGPT Translate. Esther notes that reactions have been mixed, with many seeing the interface as basic, while Florian stresses the strategic importance of the move. Then the two disagree on whether or not the AI's default prompt to make the translation sound “more fluent” makes any sense.Esther walks through recent M&A activity and funding rounds, highlighting acquisitions in Europe and the US alongside major raises by Synthesia, Deepgram, and reportedly ElevenLabs.Florian concludes with a look at an S-1 filing by a tiny company, using it as an example of how the US capital markets accommodate everything from billion-dollar AI firms to survival-stage experiments.

In episode 557 of 'Coffee with Butterscotch,' the brothers share updates on How Many Dudes, touching on the demo's strong performance, upcoming localization, and ongoing community management. They dig into the feedback they're getting, how it shapes balance and feature decisions, and what they're preparing for as Steam Next Fest approaches. The focus is on understanding what players are asking for and charting the path toward a solid full launch.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:38 Introduction and Welcome02:04 Demo Performance and Player Engagement04:52 Localization and Language Expansion08:37 Upcoming Features and Game Modes12:00 Promotional Strategies and Events15:43 Looking Ahead: Next Fest and Future Plans17:48 The Power of Demos in Game Promotion19:31 Balancing Game Mechanics and Player Experience24:24 Navigating Player Feedback and Expectations27:49 Understanding Player Perspectives and Feedback31:38 The Challenge of Expertise in Game Development36:30 Managing Community Reactions and Expectations37:44 Navigating Player Emotions in Game Development40:28 Building a Positive Community Culture42:19 Managing Feedback and Expectations45:56 The Evolution of Early Access and Player Interaction49:49 The Ongoing Conversation Between Developers and PlayersTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

Karl Strovink, CEO of Blue Bottle Coffee, discusses the brand's evolution, its commitment to quality and sustainability, and the innovative approaches being taken to redefine coffee experiences. He highlights the importance of community, the role of creativity in coffee culture, and the challenges posed by climate change. Strovink also shares insights on leadership and the significance of caring in building a better world.Takeaways:Blue Bottle Coffee is a leader in the specialty coffee segment.The brand is known for its commitment to quality and hospitality.James Freeman's artistic influence still shapes the coffee experience.Instant coffee can be made with specialty-grade coffee.Sustainability is a core value for Blue Bottle Coffee.Exploring alternative coffee varietals is essential for the future.Climate change poses significant challenges to coffee production.Blue Bottle achieved carbon neutrality in 2024.Dairy alternatives are becoming increasingly popular among consumers.Community engagement is crucial for successful expansion. Trends blowing West and East as they expand their footprint.Sound bites:“James Freeman brought artistic sensibility into the world of coffee.”“as a brand, Blue Bottle punches way above its weight. mean, we have anywhere from 15 to 30 % mass market awareness as a brand, but we occupy less than one half of 1 % share in the marketplace.”“We strongly believe that there's a better way with instant coffee and that instant can be specialty.”“It turns out that if you actually consider what can be done with those other varietals like Robusta, and treat them the way you do Arabica species, they can produce beautiful coffees.”“We did the hard work to actually baseline ourselves to understand our footprint across the value chain from green coffee all the way through to our offices.”“We've shifted our sourcing in certain places around the world to favor more regenerative, more healthy soil systems, farms, and farming practices.”“Many guests were preferring oat milk. So we just said, why don't we just lean into it?”“We're down something like two thirds in our emissions intensity around electricity around the world from the US to China and Japan.”“We in the US made the call in 2020 to be a primarily a work from home, remote workforce. Ss you can imagine, emissions intensity goes down from that.”"We want to scale with distinction."“We're repositioning the coffee category towards an East-West axis.”“Coffee is about building community, not just harvesting of business opportunities.”Links:Karl Strovink on LinkedIn - https://www.linkedin.com/in/karl-strovink-9852a517/Blue Bottle Coffee - https://bluebottlecoffee.com/us/engBlue Bottle Coffee on Facebook - https://www.facebook.com/bluebottlecoffeeBlue Bottle Coffee on Instagram - https://www.instagram.com/bluebottleBlue Bottle Coffee on X - https://x.com/bluebottleroastBlue Bottle Coffee on YouTube - https://www.youtube.com/channel/UCyki4e6RG84BT_xzi4oYkRw…A CEO for All Seasons, Book by Kurt Strovink (and others) - https://www.mckinsey.com/featured-insights/mckinsey-on-books/ceo-for-all-seasonsAmerican Nations, Book by Colin Woodard - https://colinwoodard.com/books/american-nations/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Blue Bottle Coffee08:04 The Evolution of James Freeman's Role10:54 Innovations from the Blue Bottle Studio13:39 Quality and Technology in Instant Coffee18:21 Securing the Future of Coffee22:27 Exploring Coffee Varietals Beyond Arabica26:46 Achieving Carbon Neutrality and Sustainability Goals33:10 The Shift to Oat Milk and Consumer Preferences37:11 East Meets West: Blue Bottle's Global Expansion41:56 Bridging Cultures: The East-West Connection42:43 Uniformity vs. Localization in Coffee44:19 Crafting Unique Experiences: The Blue Bottle Journey45:48 Balancing Innovation and Tradition49:46 Strategic Growth: Expanding with Distinction52:06 Word of Mouth: Building a Loyal Customer Base55:34 Lessons from Converse: Brand Stewardship and Leadership01:00:37 The Balance of Profit and Purpose01:04:03 Caring for Community: Building a Better WorldSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

JC Penet, Reader in Translation Industry Studies at Newcastle University, and Joss Moorkens, Associate Professor at DCU, join SlatorPod to talk about the new open-access book Teaching translation in the age of generative AI: New paradigm, new learning?The duo explains how large language models (LLMs) have a different impact than earlier machine translation breakthroughs as they generate human-like text, respond to prompts, and adapt output to context. Public hype around LLMs has affected demand for some translators and fueled misconceptions around the value of studying translation. Although, JC and Joss stress that translation education must adapt.JC outlines how students need to assess whether output is appropriate for purpose, audience, risk, and context. This places greater importance on skills such as selection, evaluation, and effective prompting, while still relying on core linguistic and cultural competence.Joss adds that this shift reflects real industry practice, where different content types already receive different levels of automation and human involvement. Drawing on healthcare research, he highlights how AI can outperform traditional workflows in some contexts but fail badly in others, especially across languages with uneven data coverage.Joss also highlights ethical blind spots that arise when performance metrics dominate decision-making. He describes a “triple bottom line” approach that weighs people, planet, and performance equally.On fears of de-skilling, JC argues that excluding AI from classrooms poses a greater risk. Without guided engagement, students may use tools uncritically or fail to develop AI literacy altogether. Joss points to initiatives such as LT-LiDER, an Erasmus+ project designed to build AI literacy among educators.Looking ahead, the duo contends that studying languages and translation remains valuable because it develops deep reading, critical thinking, intercultural awareness, and adaptability.

https://stonemaiergames.com/working-with-localization-partners-in-2026/

In episode 555 of 'Coffee with Butterscotch,' the brothers unpack what the How Many Dudes demo is teaching them about speed, feedback, and player expectations. They talk about influencer momentum, the challenges of balancing once players latch onto specific builds, and why moving fast matters more than ever. The episode closes with 2026 predictions, touching on AI, platform shifts, and why focused indie teams may thrive in the noise.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:35 Introduction and Welcome10:49 The Success of How Many Dudes Demo24:45 Marketing Strategies and Community Engagement25:42 Demo Development and Market Positioning29:00 Localization and International Reach31:52 Balancing Game Mechanics and Player Expectations40:19 Feedback and Iteration in Game Development45:15 Predictions for the Future of Gaming50:46 The Hardware Crisis: RAM and GPUs in the AI Era53:35 AI's Limitations: The Reality of Digital Assistants56:21 The Rise of Indie Games Amidst AI Slop01:00:29 The Search for Authenticity in Gaming Experiences01:07:51 The Future of Game Distribution: Predictions for Major PlatformsTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the platform goes beyond traditional metrics to provide deep insights into user behavior. Alexandra explains the importance of understanding customer needs and the role of data-driven decision-making in acquisition, retention, and monetization strategies. She discusses the evolving role of marketing leaders, the significance of regionalization in messaging, and the impact of AI on the future of marketing. Alexandra also offers advice for aspiring marketers, emphasizing the importance of curiosity and a well-rounded understanding of various marketing disciplines.   About Amplitude Amplitude is the leading AI digital analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across the platform, Product, Marketing & Growth teams can analyze, test, and optimize user experiences faster than ever, making Amplitude a best-in-class solution and a top-ranked leader in multiple categories in G2's Fall 2025 Report.   About Alexandra Szynkarski Alexandra Szynkarski is a Marketing Leader based in Paris, currently leading EMEA Regional Marketing at Amplitude, the AI Analytics Platform. She specializes in go-to-market strategies, regional growth, and building high-impact programs that impact business revenue. With experience scaling B2B technology across Europe, she's passionate about helping teams turn data into better customer experiences.   Time Stamps 00:00:18 - Guest Introduction: Alexandra Szynkarski 00:02:25 - The Importance of Regionalization in Marketing 00:03:12 - Overview of Amplitude's Product and Differentiation 00:08:11 - Amplitude's Application in B2B Marketing 00:11:22 - The Three Pillars: Acquisition, Retention, and Monetization 00:15:56 - Quality Demand Generation and Market Positioning 00:18:08 - Localization vs. Translation in Marketing 00:21:07 - The Future of Marketing Roles with AI Integration 00:24:48 - Advice for Aspiring Marketers   Quotes "At the end of the day, it's really about trying to understand how your prospects and your customers are moving through the digital journey." Alexandra Szynkarski, Head of EMEA Regional Marketing at Amplitude. "Our job is to make sure that the sales teams are speaking to those high intent buyers when it actually matters. It's not about volume; it's very much about quality." Alexandra Szynkarski, Head of EMEA Regional Marketing at Amplitude.   Follow Alexandra: Alexandra Szynkarski on LinkedIn: https://www.linkedin.com/in/alexandra-szynkarski-b1472926 Amplitude website: https://amplitude.com/   Amplitude on LinkedIn: https://www.linkedin.com/company/amplitude-analytics/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of Space for Life, host Tommy Thompson is joined by Dr. Wendi Lord, Vice President of Localization for the Come and See Foundation, the organization responsible for taking The Chosen to the world.Wendi shares her journey from the corporate and publishing worlds into a calling that sits at the intersection of faith, technology, and human flourishing. The conversation explores the ambitious mission to translate The Chosen into 600 languages, the importance of delivering content in heart languages, and how emerging technologies like AI are being thoughtfully used to serve people who would otherwise never hear the story of Jesus.Together, Tommy and Wendi wrestle with both the promise and the risks of new technologies, discussing how AI can support spiritual formation, creativity, and global connection without replacing human discernment, community, or God's sovereignty. This episode offers a hopeful and grounded vision for engaging technology faithfully while staying rooted in what matters most.Key TopicsThe mission of The Chosen and the Come and See FoundationDr. Wendi Lord's journey from corporate leadership to faith based workWhy localization is more than translationThe concept of heart languages and cultural relevanceReaching a billion people through technology and storytellingUsing AI to support translation and lower resourced languagesOpportunities and threats presented by emerging technologiesFaith, discernment, and God's sovereignty in a digital ageHuman flourishing in a technology driven world(0:00) Introduction and Wendi's Story(4:34) From Corporate Leadership to Calling(12:07) The Chosen and the Mission of Come and See(18:15) Reaching a Billion People Through Story(26:09) The Role of AI in Localization and Translation(31:48) Speech to Speech Technology and Heart Languages(39:31) Risks and Threats of Emerging Technologies(49:14) Opportunities for Faith, Creativity, and Human Flourishing(56:30) Balancing Technology With Human Connection(1:05:49) Final Encouragement and HopeLove the show? Subscribe, rate, review, and share! http://tommythompson.org

In the 2025 year-end episode of SlatorPod, hosts Florian Faes and Esther Bond reflect on a year defined by rapid AI investment, shifting policy, and structural change across the language industry.Esther opens the year-in-review by highlighting January's twin funding milestones in the language AI and product space. Florian follows with February, which saw hyperscalers and AI labs release data highly relevant to the way AI translation is being used.March, April, and May saw major developments both on the regulatory side and in terms of bolt-on acquisition deals.Past the mid-year point, OpenAI's decision to hire a localization manager was what grabbed the industry's collective attention. The AI lab's decision contrasted with September's news, which saw the closure of one of the world's most recognized academic programs for localization.The year closed on publicly listed LSIs releasing mixed results and major announcements in AI translation for literature and live speech translation rollouts.The duo closes with 2026 predictions!

'Tis the season… for making supply chain predictions. Given how volatile 2025 was, anyone willing to share their opinions about the coming year deserves an award for courage.  In this episode of Art of Supply, the last of 2025, Kelly Barner shares her curated list of picks for the most compelling 2026 supply chain predictions, not ranked in any particular order, and with no guarantees for how likely they are to come true. These predictions suggest that: Localization, automation, and resilience will keep colliding with reality, not hype Decision-making will stay fast, data will stay late, and companies will learn to live with the gap Rising costs and tighter oversight (from freight to cyber risk to returns) will force uncomfortable tradeoffs Government influence on supply chains isn't fading, it's expanding in new and unexpected ways Links: Kelly Barner on LinkedIn Art of Supply LinkedIn newsletter  Art of Supply on AOP Subscribe to This Week in Procurement  

What if shipping a new language didn't mean months of risk, rework, and late surprises? We sit down with Senior Localization Manager at HiBob, Pavel Riazanov to unpack how he dismantled a monolithic process and rebuilt it around small, iterative batches, layering in AI in ways that actually improved control and quality.

The AI boom promised a magic button. What we've learned is far more practical and much more powerful. We sit down with Brave's Growth Product Manager, Andy Andersen to map the real gains teams can expect from AI in localization and SEO, where the technology still falls short, and how to explain the difference to executives who want results, not buzzwords.

Josh Miller and Christopher Antunes, Co-Founders and co-CEOs of 3Play Media, join SlatorPod to talk about the company's trajectory as a leading language solutions integrator (LSI) in multilingual video accessibility.The duo explains how the two met at MIT, where an early challenge from OpenCourseWare revealed that captioning thousands of technical videos was financially impossible, leading to the company's founding, where they developed proprietary tooling, leveraged AI, and incorporated expert-in-the-loop solutions.Josh describes how their platform evolved into a dual system supporting both customers and large-scale operations. Chris notes that the LSI now serves media and entertainment, higher education, e-learning, and corporate clients.Chris explains that three major trends — the European Accessibility Act (EAA), advancements in voice technology, and the rise of live events — drove their expansion into global localization. The co-CEOs detail their dubbing journey, noting rapid learning over the last 18 months and the emergence of a big mid-tier market between high-end theatrical dubbing and low-cost AI-only output.Josh explains how the EAA is pushing companies to prepare for large columns of multilingual captioning and audio description. He notes that interpretations of the law still vary, but major media firms are already investing to avoid disruption. The duo shares findings from their 2025 State of ASR Report, where they found that accuracy initially improved sharply with generative models but has now plateaued.Looking to the future, the co-CEOs are working on shifting their model to incorporate AI-generated scores and analytics, allowing customers to decide on the level of expert intervention.

Alexa Ray Corriea chats with Oli Chance and Morgan Rushton from localization studio Shloc Ltd. Together they discuss how they got into the business of game localization; their long history working on massive IP like the Final Fantasy, Dragon Quest, and Death Stranding series; how they tackle challenges like translating cultural differences; and working with actors and directors to localize performances. Watch this episode on our YouTube channel. If you enjoyed this episode, please consider leaving us a rating and review. This episode is supported by  Xsolla Episode Host: Alexa Ray Corriea Producers: Claudio Tapia and Josh Chu, The Academy of Interactive Arts & Sciences If you enjoyed this episode, please consider subscribing and leaving us a rating and review. Follow us: linktr.ee/AIAS Please consider supporting game dev students with: AIAS Foundation

Maged Harby, General Partner at VMS, joins Jeremy Au to share his journey from publishing to building one of the Middle East's earliest EdTech venture programs, explain how Egypt and Saudi Arabia differ as innovation ecosystems, and guide founders on how to enter the region with cultural fit and strong partnerships. They discuss how EdTech adoption accelerated during COVID, why parents still steer children toward traditional fields, and how Gen Z is shifting toward entrepreneurship. Their conversation explores the contrast between Egypt's talent depth and Saudi Arabia's purchasing power, the need for localization in pricing and UX, and why Middle Eastern markets must be treated as distinct rather than homogeneous. Maged also outlines what he hopes to see next in personalized learning and why teacher training remains the region's biggest unlock. 00:25 VMS: Corporate Venture studio based in Saudi Arabia and provide several program to help and support startup to grow such as Bridge program that support startups that need to expand their business to Saudi Arabia and other programs 03:00 Parents push traditional paths: Egypt's university admissions are rigid and most families still guide children toward engineering or medicine. 07:00 EdVentures built from zero: Maged grew EdVentures into a major EdTech incubator and accelerator with more than 90 graduated startups and 23 investments. 14:00 Gen Z shifts to entrepreneurship: Young people are increasingly drawn to building startups and solving real problems instead of following traditional job tracks. 16:00 Localization defines success: Middle Eastern markets differ in pricing, UX, language and regulation which makes adaptation essential for expansion. 19:00 Competition varies by country: FinTech is saturated in Saudi Arabia while EdTech and health tech remain more open in Egypt and the UAE. 27:00 Teacher quality is the bottleneck: Universities must modernize teacher training so classrooms can match Gen Z and Gen Alpha digital habits. Watch, listen or read the full insight at https://www.bravesea.com/blog/maged-harby-middle-east-playbook Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts #MiddleEastTech #EdTechInnovation #SaudiArabiaStartups #EgyptEcosystem #GenZEntrepreneurs #LocalizationStrategy #VentureStudios #GCCExpansion #PersonalizedLearning #BRAVEpodcast

Marek Kozlowski, Head of the AI Lab at Poland's National Information Processing Institute, discusses project PLLuM (Polish Large Language Models). PSA for AI builders: Interested in alignment, governance, or AI safety? Learn more about the MATS Summer 2026 Fellowship and submit your name to be notified when applications open: https://matsprogram.org/s26-tcr. He shares how countries like Poland can achieve AI sovereignty by training small, locally-adapted models for specific languages and cultures, ensuring control, privacy, and cost advantages. The conversation delves into challenges like frontier models' English bias, EU regulations, and technical strategies like "Language Adaptation" on base models. Discover how transparently created, locally-controlled AI offers a viable path for nations to maintain their technological destiny. LINKS: National Information Processing Institute Show notes source with images PLLuM open chat service Sponsors: Google AI Studio: Google AI Studio features a revamped coding experience to turn your ideas into reality faster than ever. Describe your app and Gemini will automatically wire up the right models and APIs for you at https://ai.studio/build Agents of Scale: Agents of Scale is a podcast from Zapier CEO Wade Foster, featuring conversations with C-suite leaders who are leading AI transformation. Subscribe to the show wherever you get your podcasts Framer: Framer is the all-in-one platform that unifies design, content management, and publishing on a single canvas, now enhanced with powerful AI features. Start creating for free and get a free month of Framer Pro with code COGNITIVE at https://framer.com/design Tasklet: Tasklet is an AI agent that automates your work 24/7; just describe what you want in plain English and it gets the job done. Try it for free and use code COGREV for 50% off your first month at https://tasklet.ai Shopify: Shopify powers millions of businesses worldwide, handling 10% of U.S. e-commerce. With hundreds of templates, AI tools for product descriptions, and seamless marketing campaign creation, it's like having a design studio and marketing team in one. Start your $1/month trial today at https://shopify.com/cognitive PRODUCED BY: https://aipodcast.ing CHAPTERS: (00:00) Sponsor: Google AI Studio (00:31) About the Episode (03:17) Sovereign AI in Poland (04:41) The Case for Localization (13:38) The PLUME Project's Mission (Part 1) (20:25) Sponsors: Agents of Scale | Framer (22:47) The PLUME Project's Mission (Part 2) (22:47) Defining Polish AI Values (35:32) Sourcing and Curating Data (Part 1) (35:38) Sponsors: Tasklet | Shopify (38:46) Sourcing and Curating Data (Part 2) (44:40) Small Models, Big Advantage (58:21) Training and Domain Adaptation (01:12:22) Compute, Talent, and Geopolitics (01:22:50) Forming International AI Alliances (01:27:41) Decentralized AI and Conclusion (01:31:47) Outro

Florian and Esther discuss the language industry news of the past few weeks, reflecting on SlatorCon Remote and announcing that SlatorCon London 2026 is open for registration.The duo touch on IMDb's decision to recognize dubbing artists as part of new professional credit categories, explaining how this expands visibility for multilingual voice talent. They then move on to Coursera's strategy shift and outline how its new CEO is betting on AI translation and AI dubbing to revive slowing growth. Florian and Esther talk about Amazon's rollout of AI-translated Kindle eBooks, and question authors' willingness to rely on automated translation despite Amazon's promise of fast turnarounds, in as little as 72 hours.Florian highlights research on spatial audio improving AI live speech translation, and reflects on how clearer speaker differentiation could enhance comprehension. Although he stresses ongoing challenges in live settings, like latency and overlapping speech.In Esther's M&A and funding corner, healthcare AI technology startup No Barrier raises USD 2.7m, Cisco acquires EZ Dubs to enhance WebEx's real-time speech translation capabilities, and audio AI startup AudioShake raises USD 14m. Florian analyzes OneMeta's financials and notes its rapid revenue growth despite significant ongoing and limited marketing presence. Esther details the landmark UK NHS framework agreement for language services, including scope and the number of awarded vendors.Florian concludes with updates on interpreting performances at Teleperformance and AMN Healthcare, noting mixed results.

Bringing a hit international food brand to the U.S. sounds glamorous, but behind every success story is a maze of challenges most consumers never see. In this special crossover episode of Taste Radio and the Nombase Podcast, Lucía Conejo-Mir of Ines Rosales and Jennifer Donnellan of Lakrids by Bülow reveal the real work behind breaking into the American market.  From reinventing packaging and pricing to navigating cultural habits, supply-chain surprises, and the art of getting consumers to try something new, their stories are rich with hard-won insights and candid surprises. Show notes: 0:25: Lucía Conejo-Mir, Ines Rosales & Jennifer Donnellan, Lakrids by Bülow – Lucía highlights the origins of Ines Rosales – founded in Spain in 1910 – and how the brand adjusted its approach to marketing, packaging and merchandising for the U.S. market. Jennifer outlines a similar but more modern journey for Lakrids by Bülow, founded in 2007 to elevate Scandinavian licorice. Despite Germany being the company's primary market, unexpected U.S. DTC growth revealed strong demand, but the brand needed to rethink its labels and flavor cues for American consumers. Both Lucia and Jennifer discuss major operational hurdles for selling in the U.S., including strict packaging rules, and a fragmented U.S. market that requires regional strategies and a thoughtful pricing architecture. They concur that patience, persistence, and relationships matter as does adapting without losing authenticity, and treating the U.S. as a complex but rewarding long-term opportunity. Brands in this episode: Ines Rosales, Lakrids by Bülow

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We're going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren't alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Amir Haramaty, Co-Founder and President of aiOla, joins SlatorPod to talk about how spoken, multilingual data can transform enterprise workflows and unlock real ROI.The Co-Founder introduces himself not as a serial entrepreneur but as a serial problem solver, focused on one core challenge: most enterprise data remains uncaptured, unstructured, and unused.Amir emphasizes that traditional speech tech fails in real-world conditions, where accents, noise, and hyper-specific jargon dominate. He illustrates how he tackles this challenge by building workflow-specific language models that extract only the data relevant to a process.Amir says aiOla converts speech not into text but into structured, schema-ready data, allowing organizations to automate workflows, improve compliance, and identify trends long before humans can. He explains that the company focuses on narrow processes rather than general conversation, enabling precision in niche environments.Amir shares how aiOla routinely cuts multi-hour procedures down to minutes, drives efficiency across frontline roles, and creates previously unavailable datasets that feed enterprise intelligence. He highlights ROI examples from supermarkets, airlines, manufacturing, and automotive industries.Amir explains that after proving aiOla's value, he realized the fastest way to scale was through firms already embedded in enterprise digital transformation. He notes that aiOla now partners with UST, Accenture, Salesforce, and Nvidia, creating a distribution engine capable of replicating wins across thousands of clients. He calls this channel strategy a force multiplier that shortens sales cycles and embeds aiOla inside broader modernization initiatives. Amir adds that these partners not only bring scale but also domain expertise aiOla deliberately chose not to build in-house. Amir outlines future priorities, including product-led growth, speech-based coding, and speech-prompted AI agents. He predicts that agentic systems will rely heavily on high-quality spoken data, making aiOla's role even more central.

Adam Nicholas Phillips is Chief Executive Officer of Interfaith America, the nation's largest bridge-building organization working across campus, corporate, and civic settings. With two decades at the intersection of faith and public life, Adam previously served in the Biden–Harris Administration at USAID, where he led Faith-based and Localization efforts, shaped development policy, and supported democracy initiatives in nearly 100 countries. An ordained minister, he has also founded congregations, led national advocacy campaigns, collaborated with the White House and the State Department, and worked with global partners to expand interfaith cooperation.   In this conversation, Adam reflects on: how his upbringing shaped his calling to service and bridge-building the relationship between faith, democracy, belonging, and civic renewal what gives him hope in a polarized world youth and spirituality — and what the next generation is trying to build why Patti Smith's People Have the Power still moves him and why remembering that “it's decreed the people rule” matters now more than ever This episode is a reminder that agency, compassion, and community are not abstract ideals — they're everyday commitments.   Listener Engagement: Discover the song picked by Adam and other guests on our #walktalklisten here. Learn more about Adam via his LinkedIn, and Instagram accounts. Share your feedback on this episode through our Walk Talk Listen Feedback link – your thoughts matter! Follow Us: Support the Walk Talk Listen podcast by following us on Facebook and Instagram. Visit 100mile.org or mauricebloem.com for more episodes and information about our work. Check out the special series "Enough for All" and learn more about the work of the Joint Learning Initiative (JLI).

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we're joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.You will discover:✅ How to use localization to achieve product–market fit in your home country✅ How NubCal built traction by understanding Thai culture, language, and user behavior✅ Meta Ads strategies that work in growing international markets✅ How non-US markets can offer lower competition and high ROILearn More:Check NubCal: https://nubcal.comUse this special code for a 20% discount on NubCal's annual package:02C353You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkUWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou don't need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net*********************************************

In this episode of the Scaling Japan Podcast, we welcome Ignacio Davalos, Content Strategy Director at AIM B2B (a Custom Media company) and an experienced marketer who has led full-funnel B2B and B2C programs for brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LinkedIn is actually used in Japan, who the real users are, what types of campaigns perform well, and why Western lead-generation playbooks often fail when applied to the Japanese market. He shares practical insights on localization, targeting, tool integrations, and campaign structure, backed by multiple real case studies.If you're a marketer, consultant, or B2B advertiser looking to run LinkedIn campaigns in Japan, this episode gives you a tactical, Japan-specific guide to what works and what doesn't.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (including LinkedIn Ads)Account-based marketing (ABM), paid media, GEO, and SEOHubSpot-certified CRM and marketing automationData-driven implementation with cultural expertiseLearn more about AIM B2B here: https://hi.switchy.io/h7TM 00:29 – Introduction 00:56 – Guest Introduction 03:03 – LinkedIn user numbers & growth 07:09 – User demographics in Japan 11:41 – Competitors to LinkedIn 14:10 – How Western companies use LinkedIn 15:50 – How Japan uses LinkedIn differently 18:34 – Japanese vs Western tool integrations 26:30 – French newspaper case study 28:50 – Strengths of LinkedIn as an ad platform 34:39 – Cybersecurity case study 37:29 – How to build a successful awareness-phase campaign 40:10 – Localization of messaging & targeting 48:23 – Japanese vs English ads 49:50 – Pitfall: MBA campaign with low results 51:16 – Common mistakes in follow-up and nurturingConnect with Ignacio Davalos on LinkedIn – linkedin.com/in/ignaciodavalos Link to GEO Strategy Online Webinar from AIM B2B: https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy/ Looking to take your business to the next level?Let our host Tyson Batino help you scale your company from $100,000 to $10,000,000 with personalized coaching and advisory.

Join host Mark Shriner for a candid conversation with Christophe, CEO of Toppan Digital Language, on leadership, innovation, and building resilient teams. Using the extraordinary metaphor of climbing Mount Kilimanjaro, Christophe shares personal stories about perseverance, facing challenges, and translating lessons from endurance sports into effective business leadership. The episode sets the stage with reflections on team spirit, trust, and the changing landscape of professional relationships in today's globalized work environment.Together, Mark and Christophe explore the dynamic evolution of the localization industry, with a particular focus on regulated sectors such as life sciences, finance, and legal. Christophe reveals how Toppan Digital's rapid growth and entrepreneurial spirit are driven by a relentless focus on customer service, agility, and differentiated, expert-driven managed AI solutions. They discuss the necessity of balancing technological adoption with subject-matter expertise, sharing specific examples illustrating how “expert in the loop” trumps a generic “human in the loop” approach, especially when navigating compliance and quality demands in regulated content.The podcast offers actionable insights for leaders and industry professionals, from cultivating a culture of empowerment and adaptability to strategically approaching acquisitions and innovation. Mark and Christophe consider future trends in compliance, accessibility, and data privacy, highlighting the importance of anticipation and flexibility in an era of constant change. Listeners will leave with a deeper appreciation for the role of expert teams, purposeful culture, and authentic, forward-thinking leadership in shaping the future of localization and regulated services.

Ready to glimpse the future of translation technology? The revolution is happening now! And we condensed all the insights in the new Translation Technology Insights 2025 report! AI, shifting market dynamics and rapid tech adoption are transforming localization. Dive into the latest episode of the Globally Speaking podcast to discover how these changes impact teams, workflows, and industry leaders worldwide. Join RWS Senior Product Marketing Manager Nicole Loney as she explores fresh trends, real challenges, and game-changing opportunities. Whether you're leading a localization team or shaping strategy, this episode is packed with actionable insights: * How AI and automation are reinventing workflows * Innovative ways to tackle budget pressures * The changing roles of LSPs and corporate teams * How to build trust in AI-powered localization Don't miss practical tips to adapt and thrive in a fast-evolving industry. Grab your free copy of the TTI report: [https://www.rws.com/about/translation-technology-insights/ ](https://www.rws.com/about/translation-technology-insights/) Dive back into the "Riding the AI shockwave report": [https://www.rws.com/about/riding-the-ai-shockwave/](https://www.rws.com/about/riding-the-ai-shockwave/ "https://www.rws.com/about/riding-the-ai-shockwave/")

Nikita Agarwal, Founder of Milestone Localization, joins SlatorPod to talk about her journey founding a language solutions integrator (LSI) and launching Cavya.ai, a platform designed to streamline translation project preparation.Nikita began Milestone Localization in 2020 after discovering the language industry while working in international sales. She was drawn to the field's global scope and low barrier to entry. She emphasizes that sales experience played a crucial role in landing early clients and understanding the value of hiring people from within the industry. The founder reflects on the past 16 months as a period of intense change marked by AI disruption, client pressure on pricing, and shifting expectations. She highlights how regulated sectors like life sciences have helped stabilize the company amid volatility. She details how the LSI specializes in medical device translations and regulatory submissions across Europe.Nikita explains that her new platform, Cavya.ai, emerged from internal needs to improve project preparation. She says the tool automates glossaries, style guides, and document analysis, reducing time and boosting consistency for small and mid-sized projects.The founder shares her observations on India's evolving language technology landscape, noting significant progress in AI for major Indian languages. She says increased internet access and AI-driven localization are expanding education and job opportunities across the country.Nikita concludes that she sees the future in expanding life sciences work, refining Cavya, and developing an AI-powered QA tool. She notes that some clients are showing “AI fatigue” and returning to human-led workflows.

In this conversation, Dr. Ron Ehrlich discusses the rapid advancement of AI technologies and the underlying motives driving this trend, particularly the focus on resource mining and profit generation for a select few. He critiques the marketing strategies that promote these technologies as beneficial, while highlighting the lack of public awareness and understanding regarding their implications. Dr Ron Ehrlich welcomes back Helena Norberg-Hodge, a pioneer of the localization movement and founder of Local Futures. Fresh from the Planet Local Summit in Ladakh, Helena shares powerful insights on how reconnecting with nature, community, and local economies can restore human and planetary health. Together, they explore how the dominant global narrative drives disconnection, inequality, and ecological decline, and how local action and global collaboration can offer a sustainable path forward. ◉ Episode OverviewThis episode dives deep into the themes of localization, the economics of happiness, indigenous wisdom, and the dangers of digital dependence. Helena reflects on 50 years of advocacy for local economies and cultural resilience, and how true happiness comes from connection, to each other, to nature, and to place. From Ladakh to the world, this conversation inspires a shift from consumerism and globalization toward community-driven, holistic systems that prioritize people and planet over profit. ◉

In a world drowning in talk about government aid, redistribution, and populist “solutions,” it's refreshing to hear from someone who has actually seen what works.This week on the Let People Prosper Show, I'm joined by Dr. Tom G. Palmer, one of the most respected and influential advocates for liberty around the globe. Tom serves as Executive Vice President for International Programs at Atlas Network, where he holds the George M. Yeager Chair for Advancing Liberty, and he's a Senior Fellow at the Cato Institute.He's helped freedom movements in more than 100 countries—from Poland to Peru—and his work has shown time and again that free people, not foreign aid, drive prosperity. He's the author of Realizing Freedom and the editor of The Morality of Capitalism and Why Liberty. His latest book, co-authored with Matt Warner, Development with Dignity: Self-Determination, Localization, and the End to Poverty, offers a roadmap for true, bottom-up progress.We talk about the moral foundations of capitalism, the failures of foreign aid, and how dignity and innovation—not dependency—lift people out of poverty. This conversation is a reminder that prosperity isn't granted by governments—it's earned by free individuals.For more insights, visit vanceginn.com. You can also get even greater value by subscribing to my Substack newsletter at vanceginn.substack.com. Please share with your friends, family, and broader social media network. 

Thordur Arnason, Global AI GTM Lead at Capgemini Invent, joins SlatorPod to talk about how the consulting giant is embracing language AI through BabelSpeak, its new real-time AI speech translation platform.Thordur explains that the idea emerged from Capgemini's AI Futures Lab while researching multimodal AI. Inspired by Meta's launch of the Seamless M4T model, the team set out to tackle the hard problem of live AI speech translation.He notes that early pilots with DNB Bank, the Norwegian Red Cross, and the Norwegian Police tested BabelSpeak in critical situations — from refugee banking access to emergency communication.Thordur highlights Capgemini's partnerships with Nvidia and Telenor, saying Nvidia provides the AI hardware and models, while Telenor's sovereign AI infrastructure ensures security, GDPR compliance, and data sovereignty.He emphasizes that BabelSpeak's reliability comes not just from AI models but from engineering precision, reducing latency from three seconds to under 300 milliseconds.Thordur discusses Capgemini's exploration of agentic AI, where autonomous systems perceive, reason, and act independently. He describes how the company built an “Agentic Workbench” to help non-technical users experiment with AI agents safely and sees BabelSpeak as a potential tool within larger agentic systems.He concludes that Capgemini is expanding BabelSpeak into a broader suite of language tools, combining secure AI infrastructure with advanced multilingual communication for enterprise and government clients.

In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation also delves into the challenges of managing multilingual teams and the nuances of language in global marketing.takeawaysShaheen Samavati is the CEO of Vera Content, focusing on multilingual content.The demand for high-quality content remains strong despite AI advancements.Businesses are increasingly looking for efficiency in content creation.AI tools are changing the landscape of content marketing.Localization is crucial for effective global marketing strategies.Understanding language nuances is essential for successful communication.The expectation for quick content delivery is rising among clients.Human oversight is necessary to maintain content quality.Vera Content is expanding into UGC and influencer partnerships.Free resources on content marketing are available on Vera Content's website.Chapters00:00Introduction to Shaheen Samavati and Vera Content03:31The Evolution of Content Creation in a Digital Age05:13Adapting to AI in Content Creation09:39Managing Global Teams and Language Barriers11:42The Importance of Localization in Content15:11SEO and LLMs: The Future of Content Optimization17:30The Demand for Quality Content in a Saturated Market19:07The Role of Human Touch in AI-Generated Content

In this episode of MemoQ Talks, host Mark Shriner interviews Stefan Huyghe about the evolving landscape of localization conferences. The conversation explores the continued importance of in-person events in an increasingly digital world, highlighting how conferences like LocWorld, Gala, and specialized gatherings provide unique networking opportunities and insights into industry trends.The discussion delves into the changing nature of conferences, with a particular focus on the growing impact of AI and the need for broader, more forward-thinking content. Stefan shares his experiences attending various conferences, emphasizing the value of face-to-face interactions and the potential for building long-term professional relationships. He discusses regional conferences like Juntos in Latin America and emerging events focused on generative AI in localization.The episode also provides a glimpse into upcoming conferences, including LocWorld in Monterey, the Taos conference in Salt Lake City, and an international translation forum in Saudi Arabia. Stefan and Mark explore the different flavors of conferences, from large-scale events like LocWorld to more intimate gatherings, and discuss the importance of conferences for professionals at various stages of their careers, from students to industry veterans.

Florian and Esther discuss the language industry news of the week, with congratulations to Villam Language Services on its sale to InAnyLanguage. Slator served as joint exclusive advisor with Maveria Advisory, representing Villam throughout the end-to-end M&A process.The duo turns to Perplexity's Localization Manager job posting, which they found almost identical to OpenAI's earlier post, down to matching structure, order, and phrasing. They question whether copying such a specific ad shows a lack of seriousness or simply reflects practicality and efficiency.Esther and Florian talk about RWS's new leadership hires: Stephen Lamb as Chief Financial Officer and Michael Wayne as Head of Media and Entertainment. Esther outlines how the appointments strengthen RWS's investment strategy in media localization, dubbing, and content adaptation.Esther next mentions that Visual Data has named Maz Al-Jumaili as SVP of Worldwide Localization, to lead subtitling and dubbing operations and strengthen client partnerships.The duo wrap up with the UK government's bizarre energy-efficiency study, claiming AI translation is a thousand times greener than human translation. They review the flawed logic, where the report assigns human translators the entire office energy costs while excluding AI infrastructure.

How can global brands use AI in localization without losing accuracy, cultural nuance, and brand integrity? In this podcast, host Bill Swallow and guest Steve Maule explore the opportunities, risks,... Read more » The post Balancing automation, accuracy, and authenticity: AI in localization appeared first on Scriptorium.

Tom Bridges, CEO and Founder of CaptionHub, joins SlatorPod to talk about how a small in-house tool evolved into a global AI-powered multimedia localization platform. Tom began his career in post-production and visual effects before stumbling into subtitling when a client needed to localize a video into 16 languages overnight. He reveals that the disorganized workflows relying on spreadsheets inspired him to create a more efficient, centralized solution, which became CaptionHub.Tom explains that CaptionHub has since grown from a subtitling tool into a full multimedia localization platform integrating speech recognition, machine translation, and synthetic voice. He adds that the platform's strength lies in being AI-agnostic and offering end-to-end workflows that balance automation with human-in-the-loop processes.Tom describes how CaptionHub's new product suite, Timbra, enables real-time media localization and has already supported major live events. He says live captioning is technically complex but benefits from the company's years of research into video-on-demand subtitling quality.Tom notes that accessibility regulations like the European Accessibility Act are driving demand, while AI and language models are opening new frontiers such as lip-sync and sign-language integration. Tom envisions a future where speech-to-speech translation, synthetic dubbing, and real-time localization merge into seamless, scalable experiences. CaptionHub's mission remains to make multimedia communication universally accessible and efficient through human and AI collaboration.

In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one moment—and why trust is the lid that keeps prospects “popping” in your pot. They unpack three forms of trust—Identity, Competence, and Proximity—with sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). You'll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.Highlights“It's not a funnel anymore—it's a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.”“Competence trust means the brand ‘gets me'—often better than I can describe myself.”“Employees outperform celebrities for reach and credibility—because most buyers are employees.”“Frictionless is forgettable. Add desirable friction that helps buyers name their pain and act.”“If you can't pivot your model, bolt trust into your media: mirror-micro-media, why-what-where, people-place-proof.”Mentioned in This EpisodeThree Trust Types (MAP mnemonic):M – Identity trust: Mirror → Micro → MediaA – Competence trust: “Answer” with Why → What → WhereP – Proximity trust: People → Place → ProofCompetence wins & misses: Nike's “Why do it?” repositioning; Sephora tutorials lifting AOV; Peloton's 2019 holiday ad backlash.Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary tale—United Airlines viral incidents.Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.Timestamps00:00 – The collapsed customer journey: from funnel to popcorn popper (trust as the lid)04:00 – Recap: Identity trust (mirror, micro, media)—and why episodes stand alone but compound07:30 – Competence trust: the brand that “gets me” (Nike shift, Sephora demos) + Peloton misread14:20 – Framework for competence: Why → What → Where (myth-bust, demo, direct CTA)17:30 – Example: 30-sec tax advisory myth-buster → LinkedIn/Reels → consult link → track AOV20:10 – Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple)24:10 – Employee content > celebrity polish; make it authentic, even shot on phone26:00 – 14-day Trust Sprint and MAP recap; why proximity is overlooked yet most scalableTakeaways for OperatorsStop chasing linear funnels; engineer trust in-channel so action can happen immediately.Use Why → What → Where to collapse steps: name the pain, show the fix, drop the link.Turn staff into a media network: People → Place → Proof with incentives and simple tracking.Localize by currency, domains, visuals, accents, micro-influencers—it quietly multiplies conversion.Run a 14-day sprint: baseline CAC/AOV → recruit 3 customers + 3 insiders → record shorts →...

Is your game only available in English? You could be ignoring over 80% of your potential players. In this deep dive, I sit down with Alexander Murauski, CEO of localization agency Alkonost, to unpack the entire game localization playbook from start to finish.We cover the critical strategies, ROI analysis, and common mistakes that can make or break your global launch. Learn why you should start localizing on Day 1, how professional agencies use AI like ChatGPT to cut costs by 30% without sacrificing quality, and what to look for when choosing the right partner.Connect with our guest, Alexander Murauski:LinkedIn: https://www.linkedin.com/in/amurauski/Email: am@alkonost.comSubscribe to GameMakers for more deep dives with industry leaders! Link: https://www.gamemakers.com/00:00:00 - The Mr. Beast Growth Hack00:01:02 - The Economic Impact: Unlocking 82% of the World's Players00:05:10 - How to Decide Which Languages to Localize00:06:10 - The #1 Rule: Your Marketing Plan Comes FIRST00:12:03 - Using Data vs. The "Base 10" Languages (FIGS & CJK)00:17:46 - The Golden Rule: Why You MUST Start Localization on Day 100:26:24 - The Most Common Localization Mistakes (Technical vs. Translation)00:30:45 - The Importance of a Glossary & Style Guide00:34:31 - Why Spreadsheets Fail & What Tools to Use Instead00:40:13 - What is a Localization Platform? (e.g., Crowdin)00:42:22 - How to Choose a Localization Agency00:59:24 - The Role of AI: Can't I Just Use ChatGPT?01:05:30 - How Agencies Use AI to Cut Costs by 30%01:12:19 - Case Study: A 15-Year Localization Partnership01:24:16 - The Founder's Story: From Side Hustle to 1,500 Translators01:35:14 - The Future of Localization01:39:32 - Where to Find Alex

In this episode, we dive into the challenge of selling products across the diverse markets of Europe.Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.Topics discussed in this episode:  Why Europe is a constellation of 30 small, different markets.What localization is beyond simple product translation.Why cultural DNA impacts product descriptions and details.How to choose the right European country as an entry point.What marketplaces besides Amazon offer niche opportunities.How Lengow's AI adapts pictures and handles catalog conversion.What the future of product search looks like with AI agents.Why brands need a stable home business before European expansion.How understanding competitor pricing drives sales strategy.What the NetAmplify and NetMarket tools simplify for sellers.Links & Resources Website: https://www.lengow.com/LinkedIn: https://www.linkedin.com/company/lengow/LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/ Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Jan Alessie, Co-founder & Managing Director - World Football Summit.In this conversation, Jan discusses the upcoming World Football Summit in Riyadh, highlighting its significance in the context of Saudi Arabia's growing influence in the football world. He reflects on the evolution of perceptions about the region since the first summit and the impact of high-profile events like the World Cup. The discussion also covers the integration of eSports into the sports industry and the strategic localization of events to cater to regional audiences, emphasizing the importance of building a global football community.TakeawaysWorld Football Summit is expanding in Saudi Arabia.The event coincides with the 2034 World Cup announcement.Perceptions of Saudi Arabia have changed significantly.eSports is becoming a vital part of the sports industry.Localization of events is key to their success.The global community of football professionals is growing.Upcoming events include Hong Kong, Madrid, and Riyadh.Mexico and Morocco are strategic locations for future events.The passion for football in Mexico is immense.WFS aims to connect global football communities.Get in touch with Jan Alessie at: linkedin.com/in/janalessieCheck out The New Global Sport Conference Here: https://newglobalsportconference.com/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 World Football Summit: A New Era in Saudi Arabia02:53 The Rise of eSports in the Sports Industry05:53 Global Expansion and Localization of Events

Wealth management is no longer just champagne perks and 2% fees. The new generation of investors demands digital, transparent, and affordable solutions.In this episode of Couchonomics with Arjun, we're joined by Dhruv Arora, Founder & CEO of Syfe, a digital wealth management platform managing over US$10B.We cover:- Why trust is the biggest competition in digital wealth- The difference between robo-advisors & true digital wealth platforms- How Syfe is scaling across Singapore, Hong Kong & Australia- Why inclusivity without affordability doesn't work- The merging of saving + investing into one continuumA sharp look into the future of wealth management, fintech, and investing.

What are the prospects for democracy in Syria? Is this the right question to ask? What do we need to better understand about Syria's new leader, its civil society, and the challenges it faces in a new era for Syria? Join Rana Khoury, Daniel Neep, and Emily Scott for this special joint episode of the Localization in World Politics and People, Power, Politics podcasts. Rana B. Khoury is assistant professor of political science at the University of Illinois Urbana-Champaign. Her work explores conflict processes, civil action, and humanitarianism, particularly in the Middle East and Syria. Her book, Civilizing Contention: International Aid in Syria's War, is forthcoming from Cornell University Press and available for pre-order here. Daniel Neep is nonresident fellow at the Crown Center for Middle East Studies at Brandeis University. He is interested in conflict and state-building, as well as processes of political, institutional, and social transformation in the Middle East, in Syria, Lebanon, and Jordan. His book A History of Modern Syria is forthcoming with Penguin Books and is available for pre-order here. Check out their contributions to the Journal of Democracy Special Section, Syria After Assad, can be found here! Emily K. M. Scott is Associate Professor at the University of Birmingham and co-host of the Localization in World Politics Podcast. Her most recent publication, “Negotiating for Autonomy: How Humanitarian INGOs Resisted Donors During the Syrian Refugee Response” can be found here. The People, Power, Politics podcast brings you the latest insights into the factors that are shaping and re-shaping our political world. It is brought to you by the Centre for Elections, Democracy, Accountability and Representation (CEDAR) based at the University of Birmingham, United Kingdom. Join us to better understand the factors that promote and undermine democratic government around the world and follow us on Twitter at @CEDAR_Bham! Click here for a transcript of this episode Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Want to grow your app without burning cash?

Want to grow your app without burning cash?