Podcasts about Localization

Alexa Ray Corriea chats with Oli Chance and Morgan Rushton from localization studio Shloc Ltd. Together they discuss how they got into the business of game localization; their long history working on massive IP like the Final Fantasy, Dragon Quest, and Death Stranding series; how they tackle challenges like translating cultural differences; and working with actors and directors to localize performances. Watch this episode on our YouTube channel. If you enjoyed this episode, please consider leaving us a rating and review. This episode is supported by  Xsolla Episode Host: Alexa Ray Corriea Producers: Claudio Tapia and Josh Chu, The Academy of Interactive Arts & Sciences If you enjoyed this episode, please consider subscribing and leaving us a rating and review. Follow us: linktr.ee/AIAS Please consider supporting game dev students with: AIAS Foundation

Marek Kozlowski, Head of the AI Lab at Poland's National Information Processing Institute, discusses project PLLuM (Polish Large Language Models). PSA for AI builders: Interested in alignment, governance, or AI safety? Learn more about the MATS Summer 2026 Fellowship and submit your name to be notified when applications open: https://matsprogram.org/s26-tcr. He shares how countries like Poland can achieve AI sovereignty by training small, locally-adapted models for specific languages and cultures, ensuring control, privacy, and cost advantages. The conversation delves into challenges like frontier models' English bias, EU regulations, and technical strategies like "Language Adaptation" on base models. Discover how transparently created, locally-controlled AI offers a viable path for nations to maintain their technological destiny. LINKS: National Information Processing Institute Show notes source with images PLLuM open chat service Sponsors: Google AI Studio: Google AI Studio features a revamped coding experience to turn your ideas into reality faster than ever. Describe your app and Gemini will automatically wire up the right models and APIs for you at https://ai.studio/build Agents of Scale: Agents of Scale is a podcast from Zapier CEO Wade Foster, featuring conversations with C-suite leaders who are leading AI transformation. Subscribe to the show wherever you get your podcasts Framer: Framer is the all-in-one platform that unifies design, content management, and publishing on a single canvas, now enhanced with powerful AI features. Start creating for free and get a free month of Framer Pro with code COGNITIVE at https://framer.com/design Tasklet: Tasklet is an AI agent that automates your work 24/7; just describe what you want in plain English and it gets the job done. Try it for free and use code COGREV for 50% off your first month at https://tasklet.ai Shopify: Shopify powers millions of businesses worldwide, handling 10% of U.S. e-commerce. With hundreds of templates, AI tools for product descriptions, and seamless marketing campaign creation, it's like having a design studio and marketing team in one. Start your $1/month trial today at https://shopify.com/cognitive PRODUCED BY: https://aipodcast.ing CHAPTERS: (00:00) Sponsor: Google AI Studio (00:31) About the Episode (03:17) Sovereign AI in Poland (04:41) The Case for Localization (13:38) The PLUME Project's Mission (Part 1) (20:25) Sponsors: Agents of Scale | Framer (22:47) The PLUME Project's Mission (Part 2) (22:47) Defining Polish AI Values (35:32) Sourcing and Curating Data (Part 1) (35:38) Sponsors: Tasklet | Shopify (38:46) Sourcing and Curating Data (Part 2) (44:40) Small Models, Big Advantage (58:21) Training and Domain Adaptation (01:12:22) Compute, Talent, and Geopolitics (01:22:50) Forming International AI Alliances (01:27:41) Decentralized AI and Conclusion (01:31:47) Outro

Bringing a hit international food brand to the U.S. sounds glamorous, but behind every success story is a maze of challenges most consumers never see. In this special crossover episode of Taste Radio and the Nombase Podcast, Lucía Conejo-Mir of Ines Rosales and Jennifer Donnellan of Lakrids by Bülow reveal the real work behind breaking into the American market.  From reinventing packaging and pricing to navigating cultural habits, supply-chain surprises, and the art of getting consumers to try something new, their stories are rich with hard-won insights and candid surprises. Show notes: 0:25: Lucía Conejo-Mir, Ines Rosales & Jennifer Donnellan, Lakrids by Bülow – Lucía highlights the origins of Ines Rosales – founded in Spain in 1910 – and how the brand adjusted its approach to marketing, packaging and merchandising for the U.S. market. Jennifer outlines a similar but more modern journey for Lakrids by Bülow, founded in 2007 to elevate Scandinavian licorice. Despite Germany being the company's primary market, unexpected U.S. DTC growth revealed strong demand, but the brand needed to rethink its labels and flavor cues for American consumers. Both Lucia and Jennifer discuss major operational hurdles for selling in the U.S., including strict packaging rules, and a fragmented U.S. market that requires regional strategies and a thoughtful pricing architecture. They concur that patience, persistence, and relationships matter as does adapting without losing authenticity, and treating the U.S. as a complex but rewarding long-term opportunity. Brands in this episode: Ines Rosales, Lakrids by Bülow

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We're going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren't alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Amir Haramaty, Co-Founder and President of aiOla, joins SlatorPod to talk about how spoken, multilingual data can transform enterprise workflows and unlock real ROI.The Co-Founder introduces himself not as a serial entrepreneur but as a serial problem solver, focused on one core challenge: most enterprise data remains uncaptured, unstructured, and unused.Amir emphasizes that traditional speech tech fails in real-world conditions, where accents, noise, and hyper-specific jargon dominate. He illustrates how he tackles this challenge by building workflow-specific language models that extract only the data relevant to a process.Amir says aiOla converts speech not into text but into structured, schema-ready data, allowing organizations to automate workflows, improve compliance, and identify trends long before humans can. He explains that the company focuses on narrow processes rather than general conversation, enabling precision in niche environments.Amir shares how aiOla routinely cuts multi-hour procedures down to minutes, drives efficiency across frontline roles, and creates previously unavailable datasets that feed enterprise intelligence. He highlights ROI examples from supermarkets, airlines, manufacturing, and automotive industries.Amir explains that after proving aiOla's value, he realized the fastest way to scale was through firms already embedded in enterprise digital transformation. He notes that aiOla now partners with UST, Accenture, Salesforce, and Nvidia, creating a distribution engine capable of replicating wins across thousands of clients. He calls this channel strategy a force multiplier that shortens sales cycles and embeds aiOla inside broader modernization initiatives. Amir adds that these partners not only bring scale but also domain expertise aiOla deliberately chose not to build in-house. Amir outlines future priorities, including product-led growth, speech-based coding, and speech-prompted AI agents. He predicts that agentic systems will rely heavily on high-quality spoken data, making aiOla's role even more central.

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We're going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren't alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Adam Nicholas Phillips is Chief Executive Officer of Interfaith America, the nation's largest bridge-building organization working across campus, corporate, and civic settings. With two decades at the intersection of faith and public life, Adam previously served in the Biden–Harris Administration at USAID, where he led Faith-based and Localization efforts, shaped development policy, and supported democracy initiatives in nearly 100 countries. An ordained minister, he has also founded congregations, led national advocacy campaigns, collaborated with the White House and the State Department, and worked with global partners to expand interfaith cooperation.   In this conversation, Adam reflects on: how his upbringing shaped his calling to service and bridge-building the relationship between faith, democracy, belonging, and civic renewal what gives him hope in a polarized world youth and spirituality — and what the next generation is trying to build why Patti Smith's People Have the Power still moves him and why remembering that “it's decreed the people rule” matters now more than ever This episode is a reminder that agency, compassion, and community are not abstract ideals — they're everyday commitments.   Listener Engagement: Discover the song picked by Adam and other guests on our #walktalklisten here. Learn more about Adam via his LinkedIn, and Instagram accounts. Share your feedback on this episode through our Walk Talk Listen Feedback link – your thoughts matter! Follow Us: Support the Walk Talk Listen podcast by following us on Facebook and Instagram. Visit 100mile.org or mauricebloem.com for more episodes and information about our work. Check out the special series "Enough for All" and learn more about the work of the Joint Learning Initiative (JLI).

AI Localization Think Tank: https://www.ailocthinktank.com/LinkedIn AI Think Tank: https://www.linkedin.com/company/ailocthinktank/posts/?feedView=allLinkedIn Belén: https://www.linkedin.com/in/belenagullogarcia/LinkedIn Coral: https://www.linkedin.com/in/coral-diez-carbajo/

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we're joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.You will discover:✅ How to use localization to achieve product–market fit in your home country✅ How NubCal built traction by understanding Thai culture, language, and user behavior✅ Meta Ads strategies that work in growing international markets✅ How non-US markets can offer lower competition and high ROILearn More:Check NubCal: https://nubcal.comUse this special code for a 20% discount on NubCal's annual package:02C353You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkUWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou don't need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net*********************************************

In this episode of the Scaling Japan Podcast, we welcome Ignacio Davalos, Content Strategy Director at AIM B2B (a Custom Media company) and an experienced marketer who has led full-funnel B2B and B2C programs for brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LinkedIn is actually used in Japan, who the real users are, what types of campaigns perform well, and why Western lead-generation playbooks often fail when applied to the Japanese market. He shares practical insights on localization, targeting, tool integrations, and campaign structure, backed by multiple real case studies.If you're a marketer, consultant, or B2B advertiser looking to run LinkedIn campaigns in Japan, this episode gives you a tactical, Japan-specific guide to what works and what doesn't.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (including LinkedIn Ads)Account-based marketing (ABM), paid media, GEO, and SEOHubSpot-certified CRM and marketing automationData-driven implementation with cultural expertiseLearn more about AIM B2B here: https://hi.switchy.io/h7TM 00:29 – Introduction 00:56 – Guest Introduction 03:03 – LinkedIn user numbers & growth 07:09 – User demographics in Japan 11:41 – Competitors to LinkedIn 14:10 – How Western companies use LinkedIn 15:50 – How Japan uses LinkedIn differently 18:34 – Japanese vs Western tool integrations 26:30 – French newspaper case study 28:50 – Strengths of LinkedIn as an ad platform 34:39 – Cybersecurity case study 37:29 – How to build a successful awareness-phase campaign 40:10 – Localization of messaging & targeting 48:23 – Japanese vs English ads 49:50 – Pitfall: MBA campaign with low results 51:16 – Common mistakes in follow-up and nurturingConnect with Ignacio Davalos on LinkedIn – linkedin.com/in/ignaciodavalos Link to GEO Strategy Online Webinar from AIM B2B: https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy/ Looking to take your business to the next level?Let our host Tyson Batino help you scale your company from $100,000 to $10,000,000 with personalized coaching and advisory.

Join host Mark Shriner for a candid conversation with Christophe, CEO of Toppan Digital Language, on leadership, innovation, and building resilient teams. Using the extraordinary metaphor of climbing Mount Kilimanjaro, Christophe shares personal stories about perseverance, facing challenges, and translating lessons from endurance sports into effective business leadership. The episode sets the stage with reflections on team spirit, trust, and the changing landscape of professional relationships in today's globalized work environment.Together, Mark and Christophe explore the dynamic evolution of the localization industry, with a particular focus on regulated sectors such as life sciences, finance, and legal. Christophe reveals how Toppan Digital's rapid growth and entrepreneurial spirit are driven by a relentless focus on customer service, agility, and differentiated, expert-driven managed AI solutions. They discuss the necessity of balancing technological adoption with subject-matter expertise, sharing specific examples illustrating how “expert in the loop” trumps a generic “human in the loop” approach, especially when navigating compliance and quality demands in regulated content.The podcast offers actionable insights for leaders and industry professionals, from cultivating a culture of empowerment and adaptability to strategically approaching acquisitions and innovation. Mark and Christophe consider future trends in compliance, accessibility, and data privacy, highlighting the importance of anticipation and flexibility in an era of constant change. Listeners will leave with a deeper appreciation for the role of expert teams, purposeful culture, and authentic, forward-thinking leadership in shaping the future of localization and regulated services.

Ready to glimpse the future of translation technology? The revolution is happening now! And we condensed all the insights in the new Translation Technology Insights 2025 report! AI, shifting market dynamics and rapid tech adoption are transforming localization. Dive into the latest episode of the Globally Speaking podcast to discover how these changes impact teams, workflows, and industry leaders worldwide. Join RWS Senior Product Marketing Manager Nicole Loney as she explores fresh trends, real challenges, and game-changing opportunities. Whether you're leading a localization team or shaping strategy, this episode is packed with actionable insights: * How AI and automation are reinventing workflows * Innovative ways to tackle budget pressures * The changing roles of LSPs and corporate teams * How to build trust in AI-powered localization Don't miss practical tips to adapt and thrive in a fast-evolving industry. Grab your free copy of the TTI report: [https://www.rws.com/about/translation-technology-insights/ ](https://www.rws.com/about/translation-technology-insights/) Dive back into the "Riding the AI shockwave report": [https://www.rws.com/about/riding-the-ai-shockwave/](https://www.rws.com/about/riding-the-ai-shockwave/ "https://www.rws.com/about/riding-the-ai-shockwave/")

Nikita Agarwal, Founder of Milestone Localization, joins SlatorPod to talk about her journey founding a language solutions integrator (LSI) and launching Cavya.ai, a platform designed to streamline translation project preparation.Nikita began Milestone Localization in 2020 after discovering the language industry while working in international sales. She was drawn to the field's global scope and low barrier to entry. She emphasizes that sales experience played a crucial role in landing early clients and understanding the value of hiring people from within the industry. The founder reflects on the past 16 months as a period of intense change marked by AI disruption, client pressure on pricing, and shifting expectations. She highlights how regulated sectors like life sciences have helped stabilize the company amid volatility. She details how the LSI specializes in medical device translations and regulatory submissions across Europe.Nikita explains that her new platform, Cavya.ai, emerged from internal needs to improve project preparation. She says the tool automates glossaries, style guides, and document analysis, reducing time and boosting consistency for small and mid-sized projects.The founder shares her observations on India's evolving language technology landscape, noting significant progress in AI for major Indian languages. She says increased internet access and AI-driven localization are expanding education and job opportunities across the country.Nikita concludes that she sees the future in expanding life sciences work, refining Cavya, and developing an AI-powered QA tool. She notes that some clients are showing “AI fatigue” and returning to human-led workflows.

In this conversation, Dr. Ron Ehrlich discusses the rapid advancement of AI technologies and the underlying motives driving this trend, particularly the focus on resource mining and profit generation for a select few. He critiques the marketing strategies that promote these technologies as beneficial, while highlighting the lack of public awareness and understanding regarding their implications. Dr Ron Ehrlich welcomes back Helena Norberg-Hodge, a pioneer of the localization movement and founder of Local Futures. Fresh from the Planet Local Summit in Ladakh, Helena shares powerful insights on how reconnecting with nature, community, and local economies can restore human and planetary health. Together, they explore how the dominant global narrative drives disconnection, inequality, and ecological decline, and how local action and global collaboration can offer a sustainable path forward. ◉ Episode OverviewThis episode dives deep into the themes of localization, the economics of happiness, indigenous wisdom, and the dangers of digital dependence. Helena reflects on 50 years of advocacy for local economies and cultural resilience, and how true happiness comes from connection, to each other, to nature, and to place. From Ladakh to the world, this conversation inspires a shift from consumerism and globalization toward community-driven, holistic systems that prioritize people and planet over profit. ◉

In a world drowning in talk about government aid, redistribution, and populist “solutions,” it's refreshing to hear from someone who has actually seen what works.This week on the Let People Prosper Show, I'm joined by Dr. Tom G. Palmer, one of the most respected and influential advocates for liberty around the globe. Tom serves as Executive Vice President for International Programs at Atlas Network, where he holds the George M. Yeager Chair for Advancing Liberty, and he's a Senior Fellow at the Cato Institute.He's helped freedom movements in more than 100 countries—from Poland to Peru—and his work has shown time and again that free people, not foreign aid, drive prosperity. He's the author of Realizing Freedom and the editor of The Morality of Capitalism and Why Liberty. His latest book, co-authored with Matt Warner, Development with Dignity: Self-Determination, Localization, and the End to Poverty, offers a roadmap for true, bottom-up progress.We talk about the moral foundations of capitalism, the failures of foreign aid, and how dignity and innovation—not dependency—lift people out of poverty. This conversation is a reminder that prosperity isn't granted by governments—it's earned by free individuals.For more insights, visit vanceginn.com. You can also get even greater value by subscribing to my Substack newsletter at vanceginn.substack.com. Please share with your friends, family, and broader social media network. 

Thordur Arnason, Global AI GTM Lead at Capgemini Invent, joins SlatorPod to talk about how the consulting giant is embracing language AI through BabelSpeak, its new real-time AI speech translation platform.Thordur explains that the idea emerged from Capgemini's AI Futures Lab while researching multimodal AI. Inspired by Meta's launch of the Seamless M4T model, the team set out to tackle the hard problem of live AI speech translation.He notes that early pilots with DNB Bank, the Norwegian Red Cross, and the Norwegian Police tested BabelSpeak in critical situations — from refugee banking access to emergency communication.Thordur highlights Capgemini's partnerships with Nvidia and Telenor, saying Nvidia provides the AI hardware and models, while Telenor's sovereign AI infrastructure ensures security, GDPR compliance, and data sovereignty.He emphasizes that BabelSpeak's reliability comes not just from AI models but from engineering precision, reducing latency from three seconds to under 300 milliseconds.Thordur discusses Capgemini's exploration of agentic AI, where autonomous systems perceive, reason, and act independently. He describes how the company built an “Agentic Workbench” to help non-technical users experiment with AI agents safely and sees BabelSpeak as a potential tool within larger agentic systems.He concludes that Capgemini is expanding BabelSpeak into a broader suite of language tools, combining secure AI infrastructure with advanced multilingual communication for enterprise and government clients.

In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation also delves into the challenges of managing multilingual teams and the nuances of language in global marketing.takeawaysShaheen Samavati is the CEO of Vera Content, focusing on multilingual content.The demand for high-quality content remains strong despite AI advancements.Businesses are increasingly looking for efficiency in content creation.AI tools are changing the landscape of content marketing.Localization is crucial for effective global marketing strategies.Understanding language nuances is essential for successful communication.The expectation for quick content delivery is rising among clients.Human oversight is necessary to maintain content quality.Vera Content is expanding into UGC and influencer partnerships.Free resources on content marketing are available on Vera Content's website.Chapters00:00Introduction to Shaheen Samavati and Vera Content03:31The Evolution of Content Creation in a Digital Age05:13Adapting to AI in Content Creation09:39Managing Global Teams and Language Barriers11:42The Importance of Localization in Content15:11SEO and LLMs: The Future of Content Optimization17:30The Demand for Quality Content in a Saturated Market19:07The Role of Human Touch in AI-Generated Content

In this episode of MemoQ Talks, host Mark Shriner interviews Stefan Huyghe about the evolving landscape of localization conferences. The conversation explores the continued importance of in-person events in an increasingly digital world, highlighting how conferences like LocWorld, Gala, and specialized gatherings provide unique networking opportunities and insights into industry trends.The discussion delves into the changing nature of conferences, with a particular focus on the growing impact of AI and the need for broader, more forward-thinking content. Stefan shares his experiences attending various conferences, emphasizing the value of face-to-face interactions and the potential for building long-term professional relationships. He discusses regional conferences like Juntos in Latin America and emerging events focused on generative AI in localization.The episode also provides a glimpse into upcoming conferences, including LocWorld in Monterey, the Taos conference in Salt Lake City, and an international translation forum in Saudi Arabia. Stefan and Mark explore the different flavors of conferences, from large-scale events like LocWorld to more intimate gatherings, and discuss the importance of conferences for professionals at various stages of their careers, from students to industry veterans.

Florian and Esther discuss the language industry news of the week, with congratulations to Villam Language Services on its sale to InAnyLanguage. Slator served as joint exclusive advisor with Maveria Advisory, representing Villam throughout the end-to-end M&A process.The duo turns to Perplexity's Localization Manager job posting, which they found almost identical to OpenAI's earlier post, down to matching structure, order, and phrasing. They question whether copying such a specific ad shows a lack of seriousness or simply reflects practicality and efficiency.Esther and Florian talk about RWS's new leadership hires: Stephen Lamb as Chief Financial Officer and Michael Wayne as Head of Media and Entertainment. Esther outlines how the appointments strengthen RWS's investment strategy in media localization, dubbing, and content adaptation.Esther next mentions that Visual Data has named Maz Al-Jumaili as SVP of Worldwide Localization, to lead subtitling and dubbing operations and strengthen client partnerships.The duo wrap up with the UK government's bizarre energy-efficiency study, claiming AI translation is a thousand times greener than human translation. They review the flawed logic, where the report assigns human translators the entire office energy costs while excluding AI infrastructure.

How can global brands use AI in localization without losing accuracy, cultural nuance, and brand integrity? In this podcast, host Bill Swallow and guest Steve Maule explore the opportunities, risks,... Read more » The post Balancing automation, accuracy, and authenticity: AI in localization appeared first on Scriptorium.

Tom Bridges, CEO and Founder of CaptionHub, joins SlatorPod to talk about how a small in-house tool evolved into a global AI-powered multimedia localization platform. Tom began his career in post-production and visual effects before stumbling into subtitling when a client needed to localize a video into 16 languages overnight. He reveals that the disorganized workflows relying on spreadsheets inspired him to create a more efficient, centralized solution, which became CaptionHub.Tom explains that CaptionHub has since grown from a subtitling tool into a full multimedia localization platform integrating speech recognition, machine translation, and synthetic voice. He adds that the platform's strength lies in being AI-agnostic and offering end-to-end workflows that balance automation with human-in-the-loop processes.Tom describes how CaptionHub's new product suite, Timbra, enables real-time media localization and has already supported major live events. He says live captioning is technically complex but benefits from the company's years of research into video-on-demand subtitling quality.Tom notes that accessibility regulations like the European Accessibility Act are driving demand, while AI and language models are opening new frontiers such as lip-sync and sign-language integration. Tom envisions a future where speech-to-speech translation, synthetic dubbing, and real-time localization merge into seamless, scalable experiences. CaptionHub's mission remains to make multimedia communication universally accessible and efficient through human and AI collaboration.

In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one moment—and why trust is the lid that keeps prospects “popping” in your pot. They unpack three forms of trust—Identity, Competence, and Proximity—with sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). You'll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.Highlights“It's not a funnel anymore—it's a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.”“Competence trust means the brand ‘gets me'—often better than I can describe myself.”“Employees outperform celebrities for reach and credibility—because most buyers are employees.”“Frictionless is forgettable. Add desirable friction that helps buyers name their pain and act.”“If you can't pivot your model, bolt trust into your media: mirror-micro-media, why-what-where, people-place-proof.”Mentioned in This EpisodeThree Trust Types (MAP mnemonic):M – Identity trust: Mirror → Micro → MediaA – Competence trust: “Answer” with Why → What → WhereP – Proximity trust: People → Place → ProofCompetence wins & misses: Nike's “Why do it?” repositioning; Sephora tutorials lifting AOV; Peloton's 2019 holiday ad backlash.Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary tale—United Airlines viral incidents.Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.Timestamps00:00 – The collapsed customer journey: from funnel to popcorn popper (trust as the lid)04:00 – Recap: Identity trust (mirror, micro, media)—and why episodes stand alone but compound07:30 – Competence trust: the brand that “gets me” (Nike shift, Sephora demos) + Peloton misread14:20 – Framework for competence: Why → What → Where (myth-bust, demo, direct CTA)17:30 – Example: 30-sec tax advisory myth-buster → LinkedIn/Reels → consult link → track AOV20:10 – Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple)24:10 – Employee content > celebrity polish; make it authentic, even shot on phone26:00 – 14-day Trust Sprint and MAP recap; why proximity is overlooked yet most scalableTakeaways for OperatorsStop chasing linear funnels; engineer trust in-channel so action can happen immediately.Use Why → What → Where to collapse steps: name the pain, show the fix, drop the link.Turn staff into a media network: People → Place → Proof with incentives and simple tracking.Localize by currency, domains, visuals, accents, micro-influencers—it quietly multiplies conversion.Run a 14-day sprint: baseline CAC/AOV → recruit 3 customers + 3 insiders → record shorts →...

We go two and a half steps ahead into the new era of AI-generated creatives - dissecting what's trending, which studios are using them, and what it means for the future of game marketing.Key insights:Adoption is risingIn 2024 only a handful of studios used AI for hooks.By late 2025, top performers such as Lands of Jail, King Shot, and Rise of Castles will be fully embracing AI-assisted pipelines.Jakub predicts 50% of all mobile ads will be AI-driven by end of 2026.AI Creative Formats Taking OverHooks: 60–70% of AI output focuses on hyper-realistic or surreal opening shots.Full Creatives: Only ~30–40%, limited by coherence and model smoothness.Transitions are now indistinguishable from live action - especially in POV-style TikTok ads.Contrast Art Styles: Realistic → cartoon → pixel mashups catch the eye.POV Narratives: First-person sequences with “AI girlfriend” narration dominate TikTok.Localization via AI: Same creative, instantly re-rendered for JP, KR, EN markets.Freeze/Prison Metas: Prison Life-style “frozen prisoner” AI scenes trending hard.“No Ads” UGC Spoofs: King Shot's “no ads” meme now a running trend.Brain Rot & Chaos: nonsensical motion = attention-grabbing hook.AI Interviews: VEO3 and Kling 2.5 are redefining talking-head realism.Kling 2.5 = new industry benchmark (4x cheaper, faster scene rendering).2025: AI is mainly used for hooks.2026: Half of all creatives will be AI-produced end-to-end.Takeaway: AI creatives are here, fast, and chaotic. The best teams use them not to replace creativity, but to scale it.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to AI Creatives03:52 Current Trends in AI Creatives06:24 The Evolution of Art Styles in AI12:01 AI Creatives and Marketing Strategies14:46 Localization and Cultural Adaptation in AI22:52 The Rise of AI in Creative Content28:01 The Evolution of Game Graphics and AI31:21 The Future of AI in Advertising37:38 Predictions for AI in the Creative Industry---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Florian and Esther discuss the language industry news of the week, with breaking news that DeepL is reportedly exploring an initial public offering (IPO) in the US at a potential USD 5bn valuation. This comes as DeepL now positions itself as a “global AI product and research company”. Florian also notes the launch of DeepL Marketplace and the appointment of Gonçalo Gaiolas as Chief Product Officer.Florian opens with the first-ever Slator Award at ZHAW Zurich University of Applied Sciences, where Guy Ratnitsky won for his thesis on data security and confidentiality in AI. The program will soon be renamed MA in Multilingual Communication Management to reflect market realities.The duo turns to Anthropic's new Economic Index, which shows translators and interpreters make up 0.63% of Claude AI usage, while OpenAI data previously showed translation-related conversations at 4.5%. Florian unpacks comments from German Chancellor Friedrich Merz, who, during a visit to Spain, suggested AI could replace EU interpreters in the medium term. He explains that Spain is pushing for Catalan, Basque, and Galician to become official EU languages, but Merz cited translation workload and complexity.Florian and Esther then run through live AI speech translation updates: Zoom's in-house rollout, Apple's AirPods, Google's translation features, Microsoft's API, and Meta's Ray-Bans.In Esther's M&A corner, she reports on Bering Lab's acquisition of Intersphere in Korea and Iyuno's partnership with Motion Picture Solutions in the UK for a film localization pipeline. Meanwhile, Testronic secured funding to scale down in some locations while expanding in Manila as a hub for QA testing and localization.

Is your game only available in English? You could be ignoring over 80% of your potential players. In this deep dive, I sit down with Alexander Murauski, CEO of localization agency Alkonost, to unpack the entire game localization playbook from start to finish.We cover the critical strategies, ROI analysis, and common mistakes that can make or break your global launch. Learn why you should start localizing on Day 1, how professional agencies use AI like ChatGPT to cut costs by 30% without sacrificing quality, and what to look for when choosing the right partner.Connect with our guest, Alexander Murauski:LinkedIn: https://www.linkedin.com/in/amurauski/Email: am@alkonost.comSubscribe to GameMakers for more deep dives with industry leaders! Link: https://www.gamemakers.com/00:00:00 - The Mr. Beast Growth Hack00:01:02 - The Economic Impact: Unlocking 82% of the World's Players00:05:10 - How to Decide Which Languages to Localize00:06:10 - The #1 Rule: Your Marketing Plan Comes FIRST00:12:03 - Using Data vs. The "Base 10" Languages (FIGS & CJK)00:17:46 - The Golden Rule: Why You MUST Start Localization on Day 100:26:24 - The Most Common Localization Mistakes (Technical vs. Translation)00:30:45 - The Importance of a Glossary & Style Guide00:34:31 - Why Spreadsheets Fail & What Tools to Use Instead00:40:13 - What is a Localization Platform? (e.g., Crowdin)00:42:22 - How to Choose a Localization Agency00:59:24 - The Role of AI: Can't I Just Use ChatGPT?01:05:30 - How Agencies Use AI to Cut Costs by 30%01:12:19 - Case Study: A 15-Year Localization Partnership01:24:16 - The Founder's Story: From Side Hustle to 1,500 Translators01:35:14 - The Future of Localization01:39:32 - Where to Find Alex

In this episode, we dive into the challenge of selling products across the diverse markets of Europe.Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.Topics discussed in this episode:  Why Europe is a constellation of 30 small, different markets.What localization is beyond simple product translation.Why cultural DNA impacts product descriptions and details.How to choose the right European country as an entry point.What marketplaces besides Amazon offer niche opportunities.How Lengow's AI adapts pictures and handles catalog conversion.What the future of product search looks like with AI agents.Why brands need a stable home business before European expansion.How understanding competitor pricing drives sales strategy.What the NetAmplify and NetMarket tools simplify for sellers.Links & Resources Website: https://www.lengow.com/LinkedIn: https://www.linkedin.com/company/lengow/LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/ Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Jan Alessie, Co-founder & Managing Director - World Football Summit.In this conversation, Jan discusses the upcoming World Football Summit in Riyadh, highlighting its significance in the context of Saudi Arabia's growing influence in the football world. He reflects on the evolution of perceptions about the region since the first summit and the impact of high-profile events like the World Cup. The discussion also covers the integration of eSports into the sports industry and the strategic localization of events to cater to regional audiences, emphasizing the importance of building a global football community.TakeawaysWorld Football Summit is expanding in Saudi Arabia.The event coincides with the 2034 World Cup announcement.Perceptions of Saudi Arabia have changed significantly.eSports is becoming a vital part of the sports industry.Localization of events is key to their success.The global community of football professionals is growing.Upcoming events include Hong Kong, Madrid, and Riyadh.Mexico and Morocco are strategic locations for future events.The passion for football in Mexico is immense.WFS aims to connect global football communities.Get in touch with Jan Alessie at: linkedin.com/in/janalessieCheck out The New Global Sport Conference Here: https://newglobalsportconference.com/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 World Football Summit: A New Era in Saudi Arabia02:53 The Rise of eSports in the Sports Industry05:53 Global Expansion and Localization of Events

Slator's Senior Research Analyst Alex Edwards joins Esther and Florian on the pod to discuss ElevenLabs' move from a pure-play language technology platform (LTP) to becoming a language solutions integrator (LSI) by adding a managed service offering.He outlines that the LSI will now offer managed services such as dubbing, transcription, and subtitling, hiring in-house linguists and vendor managers, while charging about USD 22 per minute for dubbing.Florian then turns to YouTube's rollout of multi-language audio tracks, which allows some creators to upload high-quality audio directly to videos and opens major opportunities for AI dubbing providers. The discussion shifts to OpenAI's research on ChatGPT usage, reporting that translation accounted for 4.5% of more than a million sampled conversations, underscoring massive global demand for AI translation.Esther highlights Microsoft's launch of its Live Interpreter API, which promises real-time speech translation with “human interpreter level latency”. Esther also details Mistral's USD 2bn funding to advance European AI capabilities, allowing them to compete with US and Chinese AI giants. Esther closes by reporting on WIPO's new Korean-English post-editing tender.

I chat with Craig Hewitt , founder of Castos. We talk about his journey from running a podcast editing agency to building a SaaS hosting platform. We cover the challenges of bootstrapping, raising funds, and going international. Craig shares how he uses distribution channels, how AI affects small teams, and what it's like to scale in a niche market. We end with advice for indie founders on picking business models, taking risks, and keeping up with tech changes.My twitter: https://x.com/wbetiagoAbout Craig HewittTwitter: https://x.com/TheCraigHewittPodcast: https://roguestartups.com/Timestamps by PodsqueezeGreg's Background and Starting Podcast Motor (00:01:02)Getting First Clients and Sales Approach (00:06:29)US vs. Europe: Customer Acquisition Differences (00:08:25)Localization and Multi-Currency Pricing (00:13:18)Transition from Agency to SaaS: Castus (00:16:30)Distribution Channels and Product Positioning (00:19:06)Impact of AI on Team and Product Development (00:25:28)Bootstrapping vs. Raising Money: Tiny Seed Experience (00:30:25)Agency vs. SaaS: Which to Start First? (00:31:33)Tiny Seed Accelerator: Value and Learnings (00:35:55)Distribution, Churn, and Growth Challenges (00:38:56)Balancing Family, Agency, SaaS, and Accelerator (00:41:05)Using Investment to Scale and the Realities of Raising Money (00:44:05)Investor Returns and Exit Expectations (00:51:19)Podcasting Market Realities and Churn (00:54:10)Pricing, Retention, and Content Marketing Plateau (00:57:23)What to Do When Growth Plateaus (01:00:59)AI's Impact on SaaS and the Economy (01:10:21)US vs. Europe: Entrepreneurial Mindset Differences (01:14:53)Conclusion and Where to Find Greg (01:17:58)Links and MentionsTools and Websites"Castos": "00:01:02""Podcast Motor": "00:01:02""Audacity": "00:05:40""Ecom from Skype": "00:05:40""Blueberry": "00:05:50""Buzzsprout": "00:05:50""Seriously Simple Podcasting": "00:17:36""HubSpot": "00:19:14""Cursor": "00:15:11""Zencastr": "00:22:33""Zoom": "00:22:33""Figma": "00:24:26""Cursor": "00:27:41""TinySeed": "00:30:25""11 Labs": "00:26:30""Claude": "00:26:30""Marnus": "00:26:30""TinySeed": "00:48:33""WordPress": "00:51:19""Podsqueeze": "00:54:10""Apple Podcast Connect": "00:55:13""Rogue Startups": "01:17:58"Books"Steal Like an Artist": "00:19:31"Videos and Podcasts"Nathan Barry's Podcast": "01:08:40"

Florian and Esther discuss the language industry news of the past few weeks, beginning with a recap of SlatorCon Silicon Valley 2025, where the duo noted strong localization buyer and user turnout, and tech-focused discussions across presentations and panels.One key highlight was Cohere's well-timed launch of Command A Translate, which allowed Kelly Marchisio to share details on building multilingual LLMs. Esther notes that Cohere's multilingual models focus on high-quality coverage of about 20 languages rather than attempting hundreds.Florian turns to the Apertus launch in Switzerland, where EPFL, ETH Zurich, and the Swiss Supercomputing Centre released a multilingual model trained on over 15 trillion tokens and covering more than 1,000 languages, including Swiss German and Romansh.Esther reveals that Middlebury Institute will phase out its graduate translation and interpretation programs by 2027, marking the loss of a key training ground.Esther reports on TransPerfect's acquisition of Unbabel, with plans to integrate its AI tools, such as TowerLLM and EuroVLM, into GlobalLink, while CEO Vasco Pedro will stay briefly during the transition. Florian outlines Apple's launch of AirPod Pro 3 with live AI translation and Google's new Gemini-powered updates for AI live speech translation.Esther concludes with the Inc. 5000 rankings, highlighting 11 language industry companies. She highlights Propio, Boostlingo, and CQ Fluency as repeat entrants, with Propio topping the list but also announcing job cuts following its acquisition of CyraCom.

Wealth management is no longer just champagne perks and 2% fees. The new generation of investors demands digital, transparent, and affordable solutions.In this episode of Couchonomics with Arjun, we're joined by Dhruv Arora, Founder & CEO of Syfe, a digital wealth management platform managing over US$10B.We cover:- Why trust is the biggest competition in digital wealth- The difference between robo-advisors & true digital wealth platforms- How Syfe is scaling across Singapore, Hong Kong & Australia- Why inclusivity without affordability doesn't work- The merging of saving + investing into one continuumA sharp look into the future of wealth management, fintech, and investing.

What are the prospects for democracy in Syria? Is this the right question to ask? What do we need to better understand about Syria's new leader, its civil society, and the challenges it faces in a new era for Syria? Join Rana Khoury, Daniel Neep, and Emily Scott for this special joint episode of the Localization in World Politics and People, Power, Politics podcasts. Rana B. Khoury is assistant professor of political science at the University of Illinois Urbana-Champaign. Her work explores conflict processes, civil action, and humanitarianism, particularly in the Middle East and Syria. Her book, Civilizing Contention: International Aid in Syria's War, is forthcoming from Cornell University Press and available for pre-order here. Daniel Neep is nonresident fellow at the Crown Center for Middle East Studies at Brandeis University. He is interested in conflict and state-building, as well as processes of political, institutional, and social transformation in the Middle East, in Syria, Lebanon, and Jordan. His book A History of Modern Syria is forthcoming with Penguin Books and is available for pre-order here. Check out their contributions to the Journal of Democracy Special Section, Syria After Assad, can be found here! Emily K. M. Scott is Associate Professor at the University of Birmingham and co-host of the Localization in World Politics Podcast. Her most recent publication, “Negotiating for Autonomy: How Humanitarian INGOs Resisted Donors During the Syrian Refugee Response” can be found here. The People, Power, Politics podcast brings you the latest insights into the factors that are shaping and re-shaping our political world. It is brought to you by the Centre for Elections, Democracy, Accountability and Representation (CEDAR) based at the University of Birmingham, United Kingdom. Join us to better understand the factors that promote and undermine democratic government around the world and follow us on Twitter at @CEDAR_Bham! Click here for a transcript of this episode Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

What are the prospects for democracy in Syria? Is this the right question to ask? What do we need to better understand about Syria's new leader, its civil society, and the challenges it faces in a new era for Syria? Join Rana Khoury, Daniel Neep, and Emily Scott for this special joint episode of the Localization in World Politics and People, Power, Politics podcasts. Rana B. Khoury is assistant professor of political science at the University of Illinois Urbana-Champaign. Her work explores conflict processes, civil action, and humanitarianism, particularly in the Middle East and Syria. Her book, Civilizing Contention: International Aid in Syria's War, is forthcoming from Cornell University Press and available for pre-order here. Daniel Neep is nonresident fellow at the Crown Center for Middle East Studies at Brandeis University. He is interested in conflict and state-building, as well as processes of political, institutional, and social transformation in the Middle East, in Syria, Lebanon, and Jordan. His book A History of Modern Syria is forthcoming with Penguin Books and is available for pre-order here. Check out their contributions to the Journal of Democracy Special Section, Syria After Assad, can be found here! Emily K. M. Scott is Associate Professor at the University of Birmingham and co-host of the Localization in World Politics Podcast. Her most recent publication, “Negotiating for Autonomy: How Humanitarian INGOs Resisted Donors During the Syrian Refugee Response” can be found here. The People, Power, Politics podcast brings you the latest insights into the factors that are shaping and re-shaping our political world. It is brought to you by the Centre for Elections, Democracy, Accountability and Representation (CEDAR) based at the University of Birmingham, United Kingdom. Join us to better understand the factors that promote and undermine democratic government around the world and follow us on Twitter at @CEDAR_Bham! Click here for a transcript of this episode Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/political-science

What are the prospects for democracy in Syria? Is this the right question to ask? What do we need to better understand about Syria's new leader, its civil society, and the challenges it faces in a new era for Syria? Join Rana Khoury, Daniel Neep, and Emily Scott for this special joint episode of the Localization in World Politics and People, Power, Politics podcasts. Rana B. Khoury is assistant professor of political science at the University of Illinois Urbana-Champaign. Her work explores conflict processes, civil action, and humanitarianism, particularly in the Middle East and Syria. Her book, Civilizing Contention: International Aid in Syria's War, is forthcoming from Cornell University Press and available for pre-order here. Daniel Neep is nonresident fellow at the Crown Center for Middle East Studies at Brandeis University. He is interested in conflict and state-building, as well as processes of political, institutional, and social transformation in the Middle East, in Syria, Lebanon, and Jordan. His book A History of Modern Syria is forthcoming with Penguin Books and is available for pre-order here. Check out their contributions to the Journal of Democracy Special Section, Syria After Assad, can be found here! Emily K. M. Scott is Associate Professor at the University of Birmingham and co-host of the Localization in World Politics Podcast. Her most recent publication, “Negotiating for Autonomy: How Humanitarian INGOs Resisted Donors During the Syrian Refugee Response” can be found here. The People, Power, Politics podcast brings you the latest insights into the factors that are shaping and re-shaping our political world. It is brought to you by the Centre for Elections, Democracy, Accountability and Representation (CEDAR) based at the University of Birmingham, United Kingdom. Join us to better understand the factors that promote and undermine democratic government around the world and follow us on Twitter at @CEDAR_Bham! Click here for a transcript of this episode Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/middle-eastern-studies

Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated. So in this episode, we'll explore effective strategies for planning localization early, how to avoid common traps that can limit reach and secrets to keeping things budget friendly so your localization efforts work for you, not against you. Episode Shownotes Link: 

Dipak Patel, CEO of GLOBO, joins SlatorPod to talk about his journey into language services and the challenges and opportunities of integrating AI into healthcare communication.Dipak explains that his career began in consulting and private equity, but a personal experience with his mother's healthcare highlighted the importance of interpretation services and led him to GLOBO.The CEO emphasizes that since 2020, GLOBO has doubled down on healthcare, embraced AI and large language models, and addressed the mounting pressures of clinician shortages and aging populations. Dipak gives an overview of GLOBO's platforms: HQ provides backend data and reporting, Connect enables access to interpreters through mobile devices, and KAI is the company's AI interpreter, which is undergoing pilots across US hospitals.Dipak cautions that AI cannot replace expert interpreters in all situations as interpreters serve as more than simple conduits; they clarify meaning, act as cultural brokers, and advocate for patients. He believes the near-term role of AI is filling gaps in the patient journey where interpretation currently does not happen.Dipak details how GLOBO is using AI to monitor interpreter quality in real time, checking professionalism, background noise, and accuracy. He stresses that security, data protection, and careful testing are crucial to AI adoption in healthcare.Dipak reflects on the growth of GLOBO, attributing it to a strong team and relentless focus on innovation. He concludes that while AI will play a bigger role in the next decades, the key lies in balancing it with human expertise.

In this episode of China EVs & More, Tu (Sino Auto Insights) and Lei (former Editor-in-Chief of China Auto Review) dive deep into the latest developments in the global EV and mobility sector. From NIO's bold ES8 relaunch and pricing strategy to XPeng's surprising earnings and Leapmotor's raised sales forecasts, the conversation spans China's ultra-competitive EV market, Tesla's Model Y L update, and how foreign automakers like Ford, GM, Volkswagen, Audi, and Buick are fighting to stay relevant.The hosts also discuss battery swapping milestones, government price-cut scrutiny, global tariff shifts, and the EV retail channel wars (4S vs. D2C). To wrap, Tu shares his personal EV shopping experience in the U.S. (Cadillac Optiq, BMW i4, Chevy Blazer EV, Hyundai IONIQ 5).If you're tracking China's EV giants and their impact on the global auto market, this is a must-listen.Keywords:China EV market, NIO ES8 2025, Onvo L90, Tesla Model Y L China, Li Auto i8, XPeng P7, Leapmotor sales forecast, BYD Yangwang, Xiaomi SU7, Aito M8, Ford EV platform, CATL battery, Volkswagen XPeng partnership, Buick Electra, Audi E5 Sportback, AutoX robotaxi, Geely satellites, Tesla DeepSeek, EV price war China, battery swapping, NEV sales China, EV breakeven 2025Companies discussed:Chinese OEMs: NIO, Onvo, Li Auto, XPeng, Leapmotor, BYD (Yangwang, Denza, Fang Cheng Bao), Aito, Xiaomi Auto, Geely, Huawei (Momenta, Hesai)Global OEMs: Tesla, Ford, GM (Cadillac, Buick, Chevrolet), Volkswagen, Audi, Hyundai, BMW, Lucid, Rivian, Stellantis, Volvo, PolestarSuppliers & Partners: CATL, DeepSeek, Doubao, SpaceX/StarlinkChapters:00:00 Introduction to the EV Landscape01:52 NIO's ES8 Launch and Market Impact09:21 Pricing Strategies and Market Dynamics18:46 Legacy Automakers and Their Adaptation28:09 Future Trends in the EV Market36:04 Tech Upgrades and Market Trends37:47 Pricing Strategies and Market Positioning39:38 Brand Differentiation and Consumer Perception42:33 Competition in the EV Market47:55 Consumer Preferences and Brand Loyalty49:42 Localization and Market Adaptation51:12 Profitability and Production Strategies55:15 Sales Channels: D2C vs. Traditional Models57:58 Future of EVs and Consumer Expectations

In this episode, we dive into the challenges and opportunities of selling products globally. Alex Yancher, co-founder and CEO of Passport, explains how brands can navigate tariffs, taxes, and shipping rules while reaching customers worldwide. He shares strategies for going international fast, using local pricing and VAT, and avoiding surprises with duties and compliance, helping brands grow smarter and capture more sales from day one.Topics discussed in this episode:  Why a $1 order can trigger US duties.How removing the $800 de-minimis forces DDP or surprise fees.What stalls brands going global: duties, compliance, returns.How Passport automates taxes, HS codes and compliance.Why brands are global day one — how to monetise it.What localized pricing and baked-in VAT look like.How software plus local warehouses prevent customs surprises.Why duties transparency is now a core brand strategy.How fast brands can go live — sometimes in a week.What upside to expect — ~20% lifts from expansion.Links & Resources Website: https://passportglobal.com/LinkedIn: https://www.linkedin.com/in/alexyancher/X/Twitter: https://x.com/AlexYancherGet access to more free resources by visiting the show notes athttps://tinyurl.com/3mhsw3asSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

NOW it all makes sense - and it's backed by science! ONE little hormone, or the lack of it has changed you. And that my friend - is it. Your lack of sleep, your lack- or seeming lack - of empathy, potential heart trouble - and that general feeling that everyone else can suck a lemon - because you're going to do what you want now. All explained. According to the Harvard article, What is oxytocin? "Oxytocin is a hormone that's produced in the hypothalamus and released into the bloodstream by the pituitary gland. Its main function is to facilitate childbirth, which is one of the reasons it is called the "love drug" or "love hormone." Oxytocin, like endorphins or serotonin, is a type of hormone in your body that promotes positive feelings.” And according to the Journal of Endocrinology, “Oxytocin is a neurohormone that regulates emotionality, social behaviors, and fundamental physiological systems. Localization of oxytocin receptors in the brain, reproductive tissues, bone, and heart support their role in mental health and potentially sleep, along with reproductive and cardiovascular functions.”   Scientific references discussed: https://joe.bioscientifica.com/view/journals/joe/262/1/JOE-23-0396.xml   https://www.health.harvard.edu/mind-and-mood/oxytocin-the-love-hormone Thank you for joining me today! I'm having a blast creating Fabulous Over 50 & it would be an honor to have you share it with someone who would enjoy it. Thank you! Want more? Go to the website and you'll find many ways to live your best life over 50! I'd love to hear what you think about this episode, and what you'd like to hear about in the future. Send me a message HERE. Have a blessed week, Jen Want to connect? You can find me in the following places: JenHardy.net Facebook Instagram LinkedIn  

Gayatri Shahane, Founder and CEO of early-stage startup Naitiv, joins SlatorPod to talk about her entrepreneurial journey and building a conversational AI tool for business communication.Gayatri describes how Naitiv's conversational AI agent is built as a desktop app to manage latency and audio challenges in live interpretation. She explains that it supports different conversation modes for casual and professional contexts, with a voice orchestration engine developed to handle turn-taking, speaker overlaps, and multiple languages.The Founder recalls testing the technology in live Discord language-learning channels, where she conversed with Spanish, Korean, and Japanese speakers who often did not realize they were speaking with an AI.She highlights that her early adopters include B2B companies expanding into Asia, Latin America, and Europe, using the platform for sales, onboarding, and critical client meetings. Gayatri acknowledges the competitive market in real-time AI interpreting, but believes there is space for smaller, more specialized tools. She adds that marketing has so far been founder-led and organic.Gayatri concludes by sharing her plans to raise a pre-seed round and evolve Naitiv beyond meetings into a full AI agent.

Want to grow your app without burning cash?

Want to grow your app without burning cash?

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Andy Clark, a seasoned sales leader with extensive experience in the Asia-Pacific (APAC) region. Andy shares his journey, which began with an unexpected leg injury that redirected his career towards mastering the Japanese market. He discusses the complexities of business in APAC, the critical importance of localizing go-to-market strategies, and the common mistakes companies make when entering these markets. With anecdotes from his own career, Andy highlights the crucial elements of success, from hiring the right local talent to understanding cultural nuances. He also delves into the challenges and strategies of forming joint ventures, and why companies need to be prepared for a long-term commitment to succeed in the region. If you're considering expanding your business into APAC, this episode is a must-listen for invaluable insights and practical advice.ADDITIONAL RESOURCESLearn more about Andrew Robert Clark:https://www.linkedin.com/in/andrewrobertclark/Watch Force Management's Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4Z0Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:04:26] Breaking into the Japanese Market[00:07:27] Expanding Across Asia Pacific[00:11:09] Challenges and Strategies in the Asia Pacific[00:19:32] Hiring and Leadership in Japan[00:32:50] Entering the Asia Pacific Market: A Strategic Approach[00:34:39] Exploring Japan's Business Landscape[00:35:29] Challenges of Joint Ventures in Japan[00:38:29] Strategies for Entering the Japanese Market[00:40:41] Building a Successful Team in Japan[00:45:47] Pricing and Market Dynamics in Japan[00:47:36] Expanding Beyond Japan: Korea and China[00:55:43] The Expat Experience: Opportunities and ChallengesHIGHLIGHT QUOTES[00:11:51] "The complexity of Asia Pacific is underestimated significantly."[00:17:59] "One of the worst things you can do in APJ is false start."[00:26:37] "Solid leadership and caring for your team... leading from the front and showing them what good looks like."[00:28:33] "Japanification is really the best word... blending both sides into a process and methodology."[00:31:26] "Be the same before you establish your difference."[00:56:42] "The opportunity to go overseas and work should be snatched up by anyone at any time."[00:59:25] "The experience overseas is career building and eye-opening, and I wouldn't change a thing."

In this episode of Faces of Digital Health, host Tjasa Zajc speaks with Dr. Sabine Kapasi, a physician, UN strategist, and founder of a Enira Consulting focused on bridging policy, tech, and clinical practice. The discussion explores the evolving landscape of healthcare in India, touching on digital transformation, rural access challenges, innovative diagnostics, and the role of AI. India's large population, digital payment infrastructure, and widespread smartphone adoption are unique assets in transforming care delivery. However, gaps in infrastructure, rural clinician availability, and systemic fragmentation remain hurdles. Dr. Sabine emphasizes the importance of human-centered care, especially in the context of AI adoption. Topics covered: Current Public Health Challenges in India Rise in infectious diseases during monsoon Double burden of NCDs and communicable diseases Vaccination Success Polio eradication and near-universal childhood vaccination Demographics & Governance Young population Strong centralized governance aiding digital health Digital Infrastructure UPI adoption Smartphone saturation in rural and urban areas Healthcare Delivery Landscape High access to medications but low access to diagnostics Urban-rural doctor imbalance Role of frontline workers Role of Technology AI in CDSS Mobile diagnostic kits Digital ID (ABHA) and EHR integration Telemedicine and eSanjeevani platform Barriers to Digitization Over 10,000 HIS vendors Lack of mandated digital infrastructure Provider reluctance due to tax implications and informal payments Innovation in Diagnostics Liquid biopsy alternatives for early cancer detection Scalable, low-cost rapid tests suited for Indian climate The Human Element Importance of human touch in healthcare Health as a community-driven concept Future Opportunities GenAI in clinical training and diagnostics Insurance as a digital health accelerator Localization of clinical trials and precision medicine

In this Chinese lesson, ChinesePod marketing manager Kay rounds off her three-point localization list with point number three: localizing management. Did you know that managers in China have to worry about issues like mooncakes and hongbao? Learn about it here. Episode link: https://www.chinesepod.com/1657

In this episode of Subject to Interpretation, host Maria Ceballos sits down with Ludmila Golovine (CEO of MasterWord Services) and Dr. Bill Rivers (Principal at WP Rivers & Associates), members of the Safe AI Taskforce, to continue the very important conversation on the impacts of AI in the language services field. Tune in to better understand how language professionals can respond to emerging technologies, learn the contexts where a human presence will continue or, perhaps, be even more necessary moving forward—and why every interpreter should stay informed and involved.Click here to watch the 1st part of this must-listen conversation with the Safe AI Taskforce: https://www.youtube.com/watch?v=P4gZASietjg Visit the Safe AI Taskforce website: https://safeaitf.org/Ludmila Golovine is the President and CEO of MasterWord Services, Inc., a top-ranked LSP globally. She has dedicated over 30 years to the language services industry, and for the past 15 years has been an international speaker/advocate for language rights and social justice. She is the Strategic Partnerships Manager for the Global Community Programs of Women in Localization, a founding member of the Global Coalition of Language Rights, member of TBAT (Texas Business Against Human Trafficking), active participant in the UN Global Compact Initiative, and chairs the Advisory Subcommittee for the Translation and Interpretation Program at the Houston Community College. Her work has been recognized by numerous awards, including California Healthcare Interpreting Association (CHIA) Trainer of the Year Award 2021, Houston Business Journal's Women Who Mean Business Award, and Congressional Recognition G7 “Excellence in International Service” award.Dr. Bill Rivers is Principal at WP Rivers & Associates. A former Russian/English translator and interpreter, Russian teacher, academic researcher and administrator, and for-profit and non-profit executive, he has more than 30 years' experience in language advocacy and capacity at the national level, with significant experience in culture and language for economic development and national security in the Intelligence Community, private and academic sectors, and publications in second and third language acquisition research, proficiency assessment, program evaluation, and language policy development and advocacy. His company is contracted by the ALC for advocacy support.

Max Prilutskiy, co-founder and CEO of lingo.dev, about the lingo.dev compiler, a powerful open-source tool that automates multilingual support in React applications. Max dives deep into how the compiler uses ASTs and AI to eliminate the traditional friction of i18n workflows, offers build-time translations, and supports hot module replacement, static builds, and frameworks like Vite, Next.js, and React Router. Links LinkedIn: https://www.linkedin.com/in/maxprilutskiy Website: https://maxprilutskiy.com X: https://x.com/maxprilutskiy Github: https://github.com/maxprilutskiy Resources https://lingo.dev/en/compiler We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Em, at emily.kochanek@logrocket.com (mailto:emily.kochanek@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Max Prilutskiy.

In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets. Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization. Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates. Tune in to learn about the latest AI advancements and how they can give your business a competitive edge in the global market. Topics discussed in this episode:  Why localizing content creates better customer experiences. How Smartling automates translation with AI. What 87% of consumers expect in online shopping. Why continuous localization matters for Shopify stores. How AI cuts translation time and costs. What Smartling does to grow global reach. Why language impacts buying decisions. How ASOS boosted conversions with Smartling. What's next for AI in e-commerce localization. Why e-commerce brands should adopt AI localization. Links & Resources Website: https://www.smartling.com/Shopify App: https://www.smartling.com/integrations/shopifyLinkedIn: https://www.linkedin.com/in/bryanmurphy2/Get access to more free resources by visiting the show notes athttps://tinyurl.com/2praxfn6MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!