Podcasts about Agile marketing

In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel's journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Stephen Blackburn and Stephen Johnson from Rich From Anywhere to discuss cutting-edge marketing strategies. The conversation covers the evolution of social media marketing, with a focus on the growing power of Facebook ads. They highlight the critical importance of understanding key metrics like customer acquisition costs (CAC) and lifetime value (LTV). Blackburn and Johnson also share their journey from the music industry to marketing, underscoring the necessity of a strong lead generation strategy that goes beyond word-of-mouth. They explore Facebook's sophisticated algorithm, emphasizing the shift from narrow targeting to the power of compelling messaging. Throughout, they advocate for a comprehensive, long-term approach to building lasting customer relationships.TAKEAWAYSEffective marketing strategies in today's business landscapeThe evolution of social media marketing, particularly Facebook adsThe importance of adapting marketing approaches to changing market conditionsInsights on customer acquisition costs and lifetime valueTransitioning from a background in music to a career in marketingThe sophistication of Facebook's advertising algorithm and its data utilizationDifferences between various advertising platforms (e.g., Facebook, TikTok, Google Ads)The significance of understanding and connecting with the target audienceThe role of emotional appeals in influencing customer buying decisionsThe need for a holistic approach to marketing focused on long-term customer relationships If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the world of Agile methodology. You will gain a clear understanding of Agile principles and how they compare to traditional waterfall project management. Discover the benefits of Agile for marketing, including increased flexibility, customer-centricity, and the ability to adapt to [...]Read More... from In-Ear Insights: Introduction to Agile Marketing

Episode #116. Season 7 returns with a new topic – responsiveness AKA acting with pace. A key skill for marketers in our ever-changing industry, being able to act quickly and positively enables brands and businesses to capitalise on trends, relevancy and react to customer needs.  Abby's guest expert is Anna Henwood, who has previously led global marketing as CMO of Les Mills International and now as CEO of Stickybeak, is passionate about giving marketers a platform for affordable, real-time feedback on their marketing activity so they can act with pace.  In this episode, Anna shares her definition of responsiveness, getting information quickly to make decisions, benefits of a responsive culture, growth mindset, and curiosity and safety to speak up.  Plus, Anna shares her experience of responding to lockdown whilst at Les Mills, her career highs and lows and her advice for marketers.  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Anna Henwood | LinkedIn Stickybeak: Overview | LinkedIn Stickybeak (@stickybeak__) • Instagram photos and videos   This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

In this episode of the Unicorny podcast, Scott Stockwell, a seasoned brand strategist at IBM, shares his valuable insights on leveraging design thinking and agile methodologies to revolutionise marketing efforts. Scott provides practical examples of how to enhance creativity, flexibility, and customer-centric approach in marketing. He emphasises the significance of looking back to inform future decisions, embracing diverse learning styles within teams, and understanding cognitive preferences for effective communication. Scott's expertise shines through as he discusses the importance of adapting to changing market demands and delivering value to customers in a timely and relevant manner. This conversation with Unicorny anchor, Dom Hawes, offers marketers and entrepreneurs actionable techniques to stay ahead of the competition and effectively navigate the demands of modern marketing. About Scott StockwellWith 25+ years in B2B, Scott has a wealth of marketing and sales experience to share. He's a pragmatic communicator, constant learner and is fascinated by the ways people work together and get work done. Scott is an experienced Design Thinking workshop leader, Agile Marketing coach and certified LEGO Serious play facilitator. He's an ardent supporter of the B2B industry and Fellow of the IDM. he chairs the DMA's B2B Council and he's a Strategy and Leadership advocate in B2B Marketing's Propolis community. Scott has been the hanging judge on many an industry jury and knows how to interrogate strategy, creativity and results. Always eager to try out the latest tech, technique or tool, Scott recently appeared in Harvard's ‘Top 20 Most Innovative Tech B2B Marketers' list as a ‘disruptor'. Links Full show notes: Unicorny.co.uk LinkedIn: Scott Stockwell | Dom Hawes Website: IBM | Wimbledon Tennis Championships Sponsor: Selbey Anderson Episode outlineIntroduction to guest Scott Stockwell The Concept of "Greyge" in Fast Fashion Using Retrospectives for Continuous Improvement Building Comfort with Admitting Errors in Agile Marketing Leveraging Experience and Tools for Anticipating Customer Needs Blended Team Approach Preparing for Real-time Marketing Root Cause Analysis and Customer Expectations The Role of AI in Marketing Customer-Centric Design Thinking Understanding Individual and Team Preferences Common Misconceptions about Job Roles Personal Bias in Communication Impact on Team Building and Communication Applying Understanding to B2B Marketing Different but Equally Criticised This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In this episode of the Unicorny podcast, Scott Stockwell, a seasoned brand strategist at IBM, shares his valuable insights on leveraging design thinking and agile methodologies to revolutionise marketing efforts. Scott provides practical examples of how to enhance creativity, flexibility, and customer-centric approach in marketing. He emphasises the significance of looking back to inform future decisions, embracing diverse learning styles within teams, and understanding cognitive preferences for effective communication. Scott's expertise shines through as he discusses the importance of adapting to changing market demands and delivering value to customers in a timely and relevant manner. This conversation with Unicorny anchor, Dom Hawes, offers marketers and entrepreneurs actionable techniques to stay ahead of the competition and effectively navigate the demands of modern marketing. About Scott StockwellWith 25+ years in B2B, Scott has a wealth of marketing and sales experience to share. He's a pragmatic communicator, constant learner and is fascinated by the ways people work together and get work done. Scott is an experienced Design Thinking workshop leader, Agile Marketing coach and certified LEGO Serious play facilitator. He's an ardent supporter of the B2B industry and Fellow of the IDM. he chairs the DMA's B2B Council and he's a Strategy and Leadership advocate in B2B Marketing's Propolis community. Scott has been the hanging judge on many an industry jury and knows how to interrogate strategy, creativity and results. Always eager to try out the latest tech, technique or tool, Scott recently appeared in Harvard's ‘Top 20 Most Innovative Tech B2B Marketers' list as a ‘disruptor'. Links Full show notes: Unicorny.co.uk LinkedIn: Scott Stockwell | Dom Hawes Website: IBM | Wimbledon Tennis Championships Sponsor: Selbey Anderson Episode outlineIntroduction to guest Scott Stockwell The Concept of "Greyge" in Fast Fashion Using Retrospectives for Continuous Improvement Building Comfort with Admitting Errors in Agile Marketing Leveraging Experience and Tools for Anticipating Customer Needs Blended Team Approach Preparing for Real-time Marketing Root Cause Analysis and Customer Expectations The Role of AI in Marketing Customer-Centric Design Thinking Understanding Individual and Team Preferences Common Misconceptions about Job Roles Personal Bias in Communication Impact on Team Building and Communication Applying Understanding to B2B Marketing Different but Equally Criticised This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

Drew Craig: Adapt and Evolve, Navigating Change in Agile Digital Marketing Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this episode, Drew shares insights on leading change in a non-technical domain, specifically digital marketing transformation. Recognizing the mismatch in training materials, he advocates tailoring content to the industry's needs. Drew emphasizes the importance of adapting roles, seating layouts, and collaborating with local process teams to align with agile principles. Working closely with leadership, he underscores the significance of feedback loops for refining strategies. The episode explores how a system-wide transformation, including process owners, led to accelerated delivery cycles.    [IMAGE HERE] As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? The Lean Change Management framework is a fully defined, lean-startup inspired change framework that can be used as the backbone of any change process! You can buy Lean Change Management the book at Amazon. Also available in French, Spanish, German and Portuguese.   About Drew Craig Drew calls himself an Agile Coach for humans; inspiring growth for individuals, teams, and systems to be better together. In all of his roles, the connection has been the people. He is passionate about establishing sustainable and simple processes, techniques, or insights as mechanisms toward self-sufficient and empowered systems. You can link with Drew Craig on LinkedIn and connect with Drew Craig on Twitter. 

Inácia Soares cita o livro “Agile Marketing”, que conta como as metodologias ágeis e o uso de dados estão revolucionando a gestão do marketing, e se aprofunda no tema.

Host: Ibson Cabral Co-host: Alle Petra Convidado: Thiago Marques --- Send in a voice message: https://podcasters.spotify.com/pod/show/pipocaagil/message Support this podcast: https://podcasters.spotify.com/pod/show/pipocaagil/support

Our CEO, John Mark Williams, is joined by Jim Ewel, one of the authors of the Agile Marketing Manifesto, co-founder of the Agile Marketing Alliance, and the author of The Six Disciplines of Agile Marketing. This episode explores agile marketing, marketing functions and more! --- Send in a voice message: https://podcasters.spotify.com/pod/show/leadership-at-the-edge/message

الأحداث الخارجية غير المتوقعة، والتغيرات في سلوك المستهلكين، والأسواق غير المستقرة يمكن أن تسهم جميعها في الأوقات الصعبة. غالبًا ما تلجأ الشركات إلى استراتيجيات تقليل التكاليف عندما تتعرض صحتهم المالية للخطر. ومن غريب الأطوار أن يكون قسم التسويق وميزانيته من بين أول الأماكن التي يتم تخفيضها. ومع ذلك، يعتبر قسم التسويق القوي أمرًا ضروريًا في عالم الأعمال الشديد التنافسية ويعد أمرًا لا غنى عنه. في الشركات بأحجام مختلفة، يتوقف التعرض والاعتراف والنجاح على الأخص في قسم التسويق لأن الموارد غالبًا ما تكون نادرة والرهانات كبيرة. يعتبر قسم التسويق أساسيًا كأساس للعديد من الأقسام الوظيفية الأخرى. بناء قسم تسويق حيوي وفريق قوي للحصول على ميزة تنافسية يجب أن يكون أحد ركائز خطة نجاح عملك. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

As a small business owner, you know that the customer journey is constantly evolving. With new trends and technologies, it can be hard to keep up and create an effective marketing strategy.Traditional marketing strategies often fall short in today's fast-paced digital world. Your small business needs a more agile approach that adapts to the changing needs and preferences of your customers. On this episode Professor Michael Solomon will show us how this can be turned into an strength for the entrepreneur, how small businesses have a definite advantage over larger corporations and how to create an agile marketing strategy for your small business. He will  share valuable insights and practical tips to help you navigate the ever-changing customer journey and achieve marketing success. Tune in now and stay ahead of the curve! Prowly - the media relations platform Prowly has everything you need to get your PR work done.Riverside - Your online recording studio The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Zoho One - All-in-one suite for business Run your business with an all-in-one operating system for businesses and increase efficiencyDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Could an overly detailed marketing strategy be hampering your success? Want to develop a flexible strategy to adjust quickly to market changes or client feedback? To discover how one agency owner uses agile marketing to improve results for her clients, Brooke Sellas interviews Dorien Morin-Van Dam.Guest: Dorien Morin-van DamReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Dreams With Deadlines, host Jenny Herald dives into the dynamic world of marketing with Renata Lerch. Renata shares her career journey, highlighting the evolution of marketing's role beyond departmental boundaries and the integration of operational strategies in creating a seamless brand experience. From her extensive global experience to her deep dive into different methodologies, Renata explores how these frameworks have shaped her approach to marketing.Key Things Discussed: The integration of operational strategies in marketing, aligning it with broader organizational goals. The power of blending frameworks to foster adaptation and team buy-in. Practical insights into applying methodologies in marketing for improved collaboration, prioritization, and iterative success. Show Notes [00:00:38] The Evolution of Marketing and Agile Methods. Renata discusses her career journey, integrating operations into marketing for a cohesive brand experience. She mentions Lean, Six Sigma, Scrum, and Agile methodologies' impact, emphasizing the need for framework-agnostic approaches with systems and design thinking. [00:04:21] Applying Scrum in a Marketing Environment: Team Composition and Roles. The discussion highlights roles in Scrum translated to marketing teams. The product owner's role as a liaison is crucial, and the scrum master role's absence in small marketing teams is discussed. [00:09:03] Applying Empiricism and Lean Thinking in Marketing: Mindset and Frameworks. Renata stresses mindset shifts, invoking consumer perspectives, fostering collaboration, and using frameworks for decision-making and campaign building. Transparency, data democratization, and benefit mapping are highlighted. [00:14:14] Scrum Ceremonies in Marketing: Sprint Planning and Retrospectives. The importance of sprint planning, flexible sprint duration, and the significance of retrospectives in recognizing wins and enhancing team dynamics is discussed. [00:18:50] Sprint Reviews and Retrospectives: Combining or Delineating? Renata talks about the choice between separate or combined sprint reviews and retrospectives, based on agile marketing leaders' preferences and organization size. [00:20:02] Aligning Backlog, Product Goals, and Sprint Goals in Marketing. Prioritization, deadlines, and the interconnectedness of marketing with other departments shape the marketing backlog. The synchronization of marketing goals with company deliverables is highlighted. [00:28:16] Balancing Iteration and Quality: Definition of Done in Marketing. Renata talks about the challenge of balancing iteration and quality in marketing's definition of done, emphasizing compliance with brand standards, quality, and voice and tone. [00:30:17] Blending Frameworks and Fostering Adaptation in Agile Marketing. Renata discusses blending Scrum and Kanban, adapting to the team's comfort level, and gaining buy-in through iterative, open-minded, and data-driven approaches. [00:33:49] Embracing Scrumban for Visualizing Work and Managing Overload. Renata shares her Scrumban implementation experience, emphasizing the value of visualizing work and understanding team culture. [00:36:09] Overcoming Misconceptions and Embracing Flexibility in Scrumban. The challenge of people confusing Scrum's prescription with Scrumban's flexibility is discussed, focusing on understanding best practices that work for the team. [00:44:43] Quick-Fire Questions for Renata: Dream with a deadline: Renata's dream is to have a team that is highly focused and synchronized, both within the marketing team and across the organization, understanding priorities and interdependencies, and being aware of the company's direction. Advice for embarking on an agile transformation journey in marketing: Start small and iterate. Begin with one team or implement tools like Jira or Trello to initiate the agile process, and then gradually expand and refine the approach. Biggest fail in working with agile methods: Renata shared an experience where the CEO of an organization disrupted agile processes, causing confusion and undermining progress. The key learning was that while bottom-up initiatives can work, without top-level support, it becomes challenging to sustain agile practices effectively. Books that shaped Renata's thinking: Renata highlighted the significance of the book "Systems Thinking" as a paradigm-shifting resource. She also mentioned that books on meditation offer valuable perspectives on agile methodologies. Specifically, she found Donella Meadows' book to be incredible. Relevant links: Jeff Sutherland, Inventor and Co-Creator of Scrum Donella Meadows, lead author of the books The Limits to Growth and Thinking In Systems: A Primer Thinking in Systems, by Donella Meadows About the Guest:Renata Lerch is a visionary leader and Agile marketing expert with a passion for exploring the possibilities of Design Thinking and Artificial Intelligence Applications in Marketing. Renata is a published author, renowned speaker, and trilingual executive, skilled in motivating teams and transforming marketing strategies.Follow Our Guest:Website | LinkedIn Follow Dreams With Deadlines:Host | Company Website | Blog | Instagram | Twitter

In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle of insights, adjustments, and performance assessments. Switching strategies often means setting aside personal biases and being brutally honest about what's working and what isn't. Tune in for knowledgeable insights about aligning marketing plans with shifting industry demands while ensuring customer focus.Further, Sarah and Janet discuss how agile marketing encourages marketers to adapt to ever-changing trends by constantly evolving. They delve into marketing strategy development's structured, customer-centric aspects, including market research, strategy planning, implementation, analysis, and optimization. The hosts also explore how understanding and meeting audience needs while adapting to industry changes can lead to a successful marketing strategy.

Shownotes can be found at https://www.profitwithlaw.com/392.In this episode of the Profit with Law podcast, Moshe Amsel interviews Tanner Jones, Vice President of Business Development for Consultwebs and host of the LAWsome Podcast. They discuss the future of marketing in the legal industry and how it relates to law firms. Moshe and Tanner dive into the concept of agile marketing and the importance of testing, measuring, and optimizing marketing efforts. They touch on the consumer journey and the importance of nurturing leads and staying top of mind with potential clients. To help listeners take action, Tanner provides an action plan that includes taking an inventory check, establishing key performance indicators, and aligning marketing strategies with goals.Chapters:00:00 Introduction05:50 What is Agile Marketing? 09:41 Understanding the Marketing Funnel 12:11 How Much to Spend During Each Phase of the Marketing Funnel14:44 Phases of Growth and Shifting Marketing Dollars 19:24 How to Find the Right Marketing Solution 26:40 The Consumer Journey 37:58 3 Step Action Plan 43:06 Overcoming Mindset Limitations Resources mentioned:Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Tanner Jones: Email | Website | PodcastJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Today's topic is something I'm certainly passionate about, and which I recently wrote two books in my Agile Brand Guides series about, and my guest today has been very active in the community. Today we're going to talk about Agile Marketing, and a recent report: The 6th annual State of Agile Marketing Report, by AgileSherpas and The Agile Marketing Alliance. There are a number of insights that should be interesting to all marketers and leaders.  To help me discuss this topic, I'd like to welcome Melissa Reeve, Principal Consultant at Agile Minds and Co-Founder of the Agile Marketing Alliance. RESOURCES State of Agile Marketing 2023 report: https://www.agilesherpas.com/blog/state-agile-marketing-2023 Agile Marketing Alliance website: https://www.agilemarketingalliance.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marketers and advertisers for the world's leading brands need to understand and adapt to a rapidly changing landscape, on a continual basis. Whether it is the consumer behavior known as “channel switching” between devices, platforms, etc. or the continued behavior of scrolling through numerous walled gardens such as TikTok, Instagram, and Snapchat, the marketing and advertising technology industry grows increasingly fragmented. Today we're going to talk about “The Agile of the Omnibrand” and what it means for both brands and the marketers behind them, as well as their customers.  To help me discuss this topic, I'd like to welcome Oli Marlow Thomas, Chief Innovation Officer at Smartly.io. RESOURCES https://www.smartly.io website The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company  

In this episode of Scratch, we had the pleasure of talking to Matthew Webster, the Vice President of Global Marketing for Activision and Call of Duty, about the launch of one of the biggest games in the world, Call of Duty: Modern Warfare 2. With a career spanning over 15 years, Matthew has led global marketing at Twitch, Spotify, PlayStation, SoundCloud, and Ticketmaster, and has a wealth of experience in transforming challenger brands into industry giants. He shares his insights on understanding and connecting with your audience through testing, research, and community engagement, and also emphasizes the importance of maintaining a strong in-game experience.Additionally, the conversation touches on the value of strategic partnerships and collaborations within the gaming industry, including working with franchises like World of Warcraft, Diablo, and Overwatch. Matthew highlights the benefits of learning from successful brands and leveraging their expertise to drive innovation and growth. The episode also explores regionalization strategies, influencer marketing, and the importance of staying agile and open to emerging opportunities in the ever-changing landscape of the gaming industry.Watch the video version of this Podcast on YouTube.[If you're a brand-side marketer and want to join the AMP community, check out the application form here}Chapters:[03:20] Intro[04:20] What challenger brand are you most passionate about?[08:20] How do you balance between being relevant and driving scale for a game like Call of Duty?[13:30] What process did you go through when you were new to this role?[24:00] What are the ways that you find to stay on top of all the changes happening in the MarTech Ecosystem?[27:20] A billion-dollar revenue in 10 days, what's next? Where do we go from here?[32:05] What lessons have you learned from COD's launch that can apply to other marketers?[33:40] What is the flywheel for my business?[34:40] Lightning Round"Scratch" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. In every episode Eric interviews the CMO of some of the world's biggest or fastest-growing brands, exploring their innovative marketing strategies that challenge established incumbents. Immerse yourself in the world of challenger brands and learn valuable marketing lessons from industry experts, as you discover their secrets to success. Find Matthew on Linkedin.Find Rival online at www.wearerival.com, LinkedIn, and Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Say hi at media@wearerival.com, we'd love to hear from you.

In this episode Dave West interviews Jim Ewel and Melissa Reeve from the Agile Marketing Alliance to talk about how marketers use Scrum and other Agile frameworks based on their experiences, accountabilities in Agile Marketing, the differences between software development and marketing and more. 

In this episode Mike Smart of Egress Solutions interviews Jim Ewel, Trainer, Coach, Author of The Six Disciplines of Agile Marketing and Co-Founder of the Agile Marketing Alliance. Jim Ewel shares insights from his most recent book "The Six Disciplines of Agile Marketing" on how to improve employee engagement, customer success and business outcomes through embracing the practices of business agility. As one of the leading voices on Agile Marketing Jim outlines a path to greater marketing effectiveness and improved business results. Jim's insight is based on decades of executive experience and consulting engagements with many of the most successful global technology firms. His key to successful business agility is based primarily on a shift in mindset for the marketing organization as well as the front line professionals and their stakeholders. According to Jim, CEO's and other executives should avoid “cheerleading” agile initiative and resist the urge to make too many decisions; instead their role is to provide the resources, provide the leadership, get obstacles out of the way. Jim's Bio: JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to the implementation of Agile marketing, The Six Disciplines of Agile Marketing. He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing, including organizations as diverse as T-Mobile, Salesforce, Best Buy Canada, Thales, Doxy.me, EQ Bank, Boston Private, CUNA, NAIT, Deseret Digital, SpaceSaver, Great Dane Trailers, Northern Arizona University, Netskope, Sprinklr, and Zenprise. Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video. ----------- Guest: Jim Ewel Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

#74 We are going deep into the marketing paint with Ryann Greve. Ryann has a resume you would kill for. Check it: Discover Card, Harley-Davidson, Case IH Agriculture, CMO at the agency Bader Rutter, and Aurora Health Care. But it doesn't stop there. No.No.  Ryann is now an Agile Transformation Consultant at Agile Sherpas. And is also the Founder and Chief Strategist of Airlin Consulting. Whoa, right?    We talk about her background and how the marketing game has changed. Then we pivot to t Agile Marketing – what is it and, more importantly, why now is the perfect time to implement the practices throughout your organization.    And with all this experience, there's a common connection point. Ryann has sought to be a force of change wherever she goes.    There's so much in this episode, you may need a second listen or a second pint. Perhaps both!    Connect with Ryann here: https://www.linkedin.com/in/ryanngreve/   Here are some more links to check out:    AgileSherpas Agile Marketing Manifesto Aarlin Consulting   Want more Kurt or Pat? Yeah, you do!   ✅ Kurt at: https://www.linkedin.com/in/kurtlingel/   ✅ Pat at: https://www.linkedin.com/in/pmcgovern1/  

Today we're going to talk about creating a winning customer and employee experience, and how Agile Marketing approaches can be introduced and adopting for successful outcomes. To help me discuss this topic, I'd like to welcome Robin Ross, AVP Corporate Marketing at Costco. RESOURCES Costco website: https://www.costco.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket. The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

During our 2022 discussion, Hannah Howard Bink and Emily Lint discuss Scaled Agile's most recent transformative effort in their Marketing division. Yes, even Scaled Agile inspects, adapts, and evolves their strategy when they find their current business model lacking in efficiency. Learn from their lessons learned and take your Marketing or non-traditional Agile department flow to the next level!   About the Featured Guest   Hannah Bink heads digital marketing at Scaled Agile, supporting global expansion and account-based marketing efforts. She has 15 years of B2B marketing experience and studied business at Pennsylvania State University. Prior to Scaled Agile, Hannah spent the majority of her career in telecommunications and healthcare sectors, running global marketing divisions.   Follow Hannah Bink on LinkedIn (https://www.linkedin.com/in/hannah-howard-bink/)   Reference(s) The Community Round Table (https://communityroundtable.com/)  The Community Club (https://www.community.club/)   The Women in Agile community champions inclusion and diversity of thought, regardless of gender, and this podcast is a platform to share new voices and stories with the Agile community and the business world, because we believe that everyone is better off when more, diverse ideas are shared.   Podcast Library: www.womeninagile.org/podcast Women in Agile Org Website: www.womeninagile.org    Connect with us on social media! LinkedIn: www.linkedin.com/company/womeninagile/ Instagram: www.instagram.com/womeninagile/ Twitter: www.twitter.com/womeninagileorg    Please take a moment to rate and review the Women in Agile podcast on your favorite podcasting platform. This is the best way to help us amplify the voices and wisdom of the talent women and allies in our community! Be sure to take a screenshot of your rating and review and post it on social media with the hashtag #womeninagile. This will get you entered to a monthly drawing for a goodie bag of Women In Agile Org swag!   About our Host Emily Lint is a budding industry leader in the realm of business agility. Energetic and empathetic she leverages her knowledge of psychology, business, technology, and mindfulness to create a cocktail for success for her clients and peers. Her agile journey officially started in 2018 with a big move from Montana to New Mexico going from traditional ITSM and project management methodologies to becoming an agile to project management translator for a big government research laboratory. From then on she was hooked on this new way of working. The constant innovation, change, and retrospection cured her ever present craving to enable organizations to be better, do better, and provide an environment where her co-workers could thrive.    Since then she has started her own company and in partnership with ICON Agility Services serves, coaches, and trains clients of all industries in agile practices, methodologies, and most importantly, mindset. Please check out her website (www.lintagility.com) to learn more. You can also follow Emily on LinkedIn (https://www.linkedin.com/in/emily-lint-802b2b88/).    About our Sponsor Scrum.org is the Home of Scrum, founded in 2009 by Scrum co-creator Ken Schwaber focused on helping people and teams solve complex problems by improving how they work through higher levels of professionalism. Scrum.org provides free online resources, consistent experiential live training, ongoing learning paths, and certification for people with all levels of Scrum knowledge. You can learn more about the organization by visiting www.scrum.org.

Full post here: https://bit.ly/3mePlFEStruggling to keep up with the fast-changing marketing landscape?Agile marketing creates space for the flexibility you need to adapt and thrive in competitive industries.Join Andrew Burrows as he shares insights on the future of marketing and the benefits of agile approaches. After this podcast episode, you'll understand:What agile marketing is and why it's right for your businessWhat agile marketing systems look like in practice (and why they're so useful)Why agile marketers are more prepared for future success than marketers using other methodsListen now to discover how agile marketing increases flexibility, speed, and effectiveness to get you better marketing results.Connect with Andrew Burrows on LinkedIn today: https://www.linkedin.com/in/andrewjburrows/

In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:How to communicate the plan effectively and ensure that everyone understands their role.The importance of building a strong implementation team with the necessary resources and skills.The value of establishing clear goals and metrics to track progress and measure success.The role of fostering a culture of accountability and encouraging open communication.The significance of continuously monitoring and adapting to stay on track.If you're a B2B marketing professional, don't miss this must-listen episode. Book mentioned:  The 4 Disciplines of Execution: Achieving Your Wildly Important Goals - by Chris McChesney, Sean Covey, Jim Hulinghttps://www.amazon.com/Disciplines-Execution-Expanded-Achieving-Important/dp/198215697X/If you'd like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at dpeterson@worldinnovators.comSubscribe now and join the conversation!================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== If you need help with your industrial marketing, please contact:Donna Peterson, CEO, World Innovators Email: dpeterson@worldinnovators.com

At Credera, we often receive questions from CMOs about the ins and outs of agile marketing. What is it? What are the macro-guiding principles? What tools do we need? Two of Credera's MarTech experts, Lyeanne Beckford-Jones and Greg Gough, take a deep dive into this topic and share some of their key learnings from working with clients within this space. --- Send in a voice message: https://podcasters.spotify.com/pod/show/credera/message

The traditional approach to law firm marketing lacks malleability and imagination. In other words, it leaves no room for teams to react to a fast paced and ever changing market. Being slow to market and slow to pivot are not an option in today's competitive economy. Sadie Baron, CMO at Reed Smith has recognized this, and true to her innovative spirit, helped her firm adapt. Reed Smith implements “diagonals,” creating dynamic, multi-skilled teams who are free of day jobs, operate independently of hierarchy, and can respond to client needs on an aggressive timeline. Tune in to hear Sadie disclose some of her top differentiators, including: Building a purpose-led brand Fostering a diverse, equitable, and inclusive culture, with respect to race, gender, ethnicity, and ideation Embracing the philosophy of Agile Marketing, inspired by tech startups

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.   In today's episode, Tanner is accompanied by Matt Smyers, former attorney who brings over a decade of experience in legal marketing to his role at Consultwebs as Senior Digital Advertising Advisor.   Matt helps law firms and clients connect through strategic planning and execution of legal digital advertising campaigns using a variety of platforms, including Google Ads, Facebook, Bing, Yahoo, and virtually any other paid advertising.   Key Takeaways: 00:17 Introduction  01:02 What is Agile marketing for law firms? 02:17 Is Agile marketing effective for your firm? 04:00 Waterfall versus Agile  06:37 Most relevant changes a law firm can expect from Agile 08:03 Benefits of Agile marketing for law firms 09:48 Opportunities and challenges of partnering with an Agile agency 12:55 Example of how Agile works at Consultwebs  14:43 Final advice(s) for law firms 17:10 Closing thoughts    Best way to contact Matt Smyers:  msmyers@consultwebs.com  https://www.consultwebs.com/about-us/our-team/matt-smyers    Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351

Brian speaks with Stacey Ackerman about working with Marketing teams using Agile. While the majority of teams using Agile are based in software, one of the fastest growing areas for Scrum teams is in Marketing. There’s a natural fit as Marketers are used to using such practices as A/B testing and getting quick results that feed their next steps. As you can imagine, there are a unique set of challenges that a marketing team presents that other Scrum teams don’t necessarily have to deal with as well. In this episode, Stacey talks us through the process that marketing teams follow when attempting to apply agile principles to their work. Listen now to discover: - 2:28 - what’s different about the way marketing teams approach agile? - 8:51 - what is the Agile Marketing Navigator and how are teams using it? - 15:05 - Stacey goes over the different roles - 17:43 - what are the chief problems marketing teams deal with in adopting this? Listen next time when we’ll be discussing… Product Roadmaps with Roman Pichler! References and resources mentioned in the show Agile Marketing Manifesto Agile Marketing Navigator Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? It would be great if you left a rating and a review. It really helps, and we read every single one. Got an agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us as podcast@mountaingoatsoftware.com This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He’s passionate about making a difference in people’s day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Stacey Ackerman is one of the few agile coaches and trainers that got her start in marketing. After graduating from journalism school, she worked as a content writer, strategist, director, and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."

Brian speaks with Stacey Ackerman about working with Marketing teams using Agile. While the majority of teams using Agile are based in software, one of the fastest growing areas for Scrum teams is in Marketing. There’s a natural fit as Marketers are used to using such practices as A/B testing and getting quick results that feed their next steps. As you can imagine, there are a unique set of challenges that a marketing team presents that other Scrum teams don’t necessarily have to deal with as well. In this episode, Stacey talks us through the process that marketing teams follow when attempting to apply agile principles to their work. Listen now to discover: - 2:28 - what’s different about the way marketing teams approach agile? - 8:51 - what is the Agile Marketing Navigator and how are teams using it? - 15:05 - Stacey goes over the different roles - 17:43 - what are the chief problems marketing teams deal with in adopting this? Listen next time when we’ll be discussing… Product Roadmaps with Roman Pichler! References and resources mentioned in the show Agile Marketing Manifesto Agile Marketing Navigator Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? It would be great if you left a rating and a review. It really helps, and we read every single one. Got an agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us as podcast@mountaingoatsoftware.com This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He’s passionate about making a difference in people’s day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Stacey Ackerman is one of the few agile coaches and trainers that got her start in marketing. After graduating from journalism school, she worked as a content writer, strategist, director, and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle.  Kris Ward who helps entrepreneurs to stop working so hard interviews, Dorien Morin-van Dam. Dorien Morin-van Dam talks to us about Agile Marketing and it's a game changer. The concept is simple but powerful. And it's something you can easily dive into today! Learn-the basics of Agile Marketing and why it's been the secret weapon for software development companies-how it can increase your productivity-why you need to use it for your social media ambitionsAnd MUCH more!  W.I.N Time Back Quizhttps://bit.ly/WinTheHourWinTheDayScoreCard    Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day PodcastFacebook: https://www.facebook.com/winthehourwintheday/LinkedIn:  https://www.linkedin.com/company/win-the-hour-win-the-day-podcastWin The Hour, Win The Day Winners Circle: https://www.winthehourwintheday.com/winners-circle-masterclass  You can find Dorien Morin-van Dam at:Website: https://www.moreinmedia.com/Email: dorien@moreinmedia.comLinkedIn: https://www.linkedin.com/in/moreinmedia/Facebook: https://www.facebook.com/MoreInMedia  Win The Hour Win The Day  https://www.winthehourwintheday.com

With the team stretched to the limit and no end in sight to current projects, the CMO's phone rings with a new business-critical priority or project that needs to be completed ASAP. That is the reality of today's legal marketing teams and the reason behind this week's topic on the CMO series - Agile Marketing. Ed Lovatt is lucky to explore this subject with Lynn Tellefsen-Stehle, Co-Founder and Chief Strategist at Structura Strategy Group and former CMO and Senior Marketing Leader for Wilentz, Goldman & Spitzer, Cahill Gordon & Reindel and Dentons. Ed and Lynn cover:  The context in which agile marketing was born The technical definition of agile marketing and how it works  How Lynn came to agile marketing and when it became so crucial to her practice  What makes agile marketing something CMOs and marketing leaders should care about How well understood or leveraged agile marketing is in today's legal marketing functions How to go about diagnosing whether agile marketing is the solution to the problems a team is having Firms' readiness to adopt agile marketing What agile marketing looks like in practice The starting point for people interested in agile marketing for their firm

https://www.linkedin.com/in/staceyackerman/?trk=nav_responsive_tab_profile (Stacey Ackerman) is a well-known thought leader in the agile software and agile marketing communities. For nearly a decade, she has successfully transformed traditionally-run companies into cultures and teams that embrace agility. She's a regular contributor on agile marketing for https://martech.org/author/stacey-ackerman/ (MarTech) and speaks at global agile conferences, including multiple years at the Global Scrum Gathering. Ackerman co-trained alongside Mike Cohn, agile guru and co-founder of the Scrum Alliance and Agile Alliance, for several years. She also helped launch a global agile community, https://learn.agilementors.com/agile-mentors/ (Agile Mentors,) where she brought together thousands of agile practitioners for learning and collaboration. Ackerman was on the leadership team for the revised https://agilemarketingmanifesto.org/ (Agile Marketing Manifesto) in 2021. Most recently, she co-founded https://www.agilemarketingnavigator.org/ (Agile Marketing Navigator), a flexible framework for implementing agile marketing. Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada's largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success. Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Marketing Strategy & Management certificate program at UofT. He is past Co-Chair, Digital Analytics Association (Canada)and past Board of Directors with American Marketing Association (AMA-Toronto); Canadian Marketing Association (CMA); Association of Internet Marketing & Sales (AIMS); and Advisory Board, Ted Rogers School of Business at Ryerson University. About Your Host: John Cass John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. Follow https://www.linkedin.com/in/bostonmarketing/ (John on LinkedIn)

Scrum has been in existence for more than 25 years as a simple framework for effective team collaboration on complex products. While it is lightweight and simple to understand, it can be difficult to apply effectively. The Scrum.org Ask a Professional Scrum Trainer series features Professional Scrum Trainers (PSTs) in a live session, answering your most pressing questions regarding the challenges and situations your Scrum Teams are facing.In this recording of Ask a Professional Scrum Trainer, PSTs Daria Bagina, Shirley Santiago and Mary Iqbal answer burning questions about Scrum particularly when using Scrum in a setting that is not software-based, such as marketing, human resources, energy, insurance, finance, construction and more!!

Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it's also essential in fine-tuning your work flow. Today's guest,Jason Knaggs, Manager Marketing Operations at BECU, shares stories from his experience that highlight the true benefits of adapting to agile principles, and turning failure into fruition. Join us as Jason discusses: What exactly agile processes are and how to leverage them for marketing Learning a process that lends itself to maximizing the creative process Stars Wars references that bring not only humor, but the perspective needed to get your team on-board Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com

What happens when a media product leader becomes a content marketing leader? When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I'll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lynn Tellefsen to discuss agile marketing and what it can do for law firms. Lynn is the co-founder and chief strategist at Structura Strategy Group, a woman-owned professional service firm. Lynn works with Structura Strategy Group to help firm leaders build, optimize and scale their marketing and business development operations and teams. Before Structura Strategy Group, Lynn served in various sales and marketing roles for legal information and technology providers.

What is agile marketing, and what benefits could it offer your business? Discover the framework that could speed your success online and off! https://www.theagentsofchange.com/445

B2B marketing has been adopting B2C trends, and one of the biggest trends is customer-centric marketing.Basically, marketers are asked to build relationships at scale.But most people fail to understand the shift in mindset and strategy this takes.That's why we brought, Kelly Maloney Shermerhorn, a champion of customer-centric marketing to help you understand:- what it takes to move from company-centric to a customer-centric marketing culture- how to measure your level of customer centricity- ways to start becoming more customer-centric in your copy on LinkedIn and email exchanges- and much more!Kelly is a 15-year veteran in the marketing and communications industry that heads regional ABM efforts for the healthcare and life-sciences sector of Pegasystems, a low-code software platform that crushes business complexity.  Let Kelly help you crush the complexity of your marketing efforts by focusing more on your customer than yourself.  You know, how relationships are built.Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Kelly!On LinkedIn: https://www.linkedin.com/in/kellyschermerhorn/Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Pamela Slim" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show

Andrea Fryrear is the CEO and Co-founder of AgileSherpas, a bootstrapped multi-million dollar business that teaches marketers how to apply the Agile methodology to their unique profession. She is a leading authority on optimizing customer acquisition and retention processes. Andrea is also the author of two books on organizational agility and is an international speaker and trainer.

A lot of business owners waste money with marketing and Michelle from Foundations First explains a few reasons why. She has a few very interesting stories about her experience being a marketer and how she let the company she worked for and became the primary marketer for that company after she started her own business. We really enjoyed the conversation with this hard working business owner! Check it out and let us know what you think!   (01:00) Michelle explains how she is a bad employee and how she became her own boss and decided to start her business so that her and her partner can dominate the west coast.  (08:00) Michelle from Foundations First Marketing explains a very strong key point when it comes to marketing your business and making sure that your marketing has an answer to the question, "Why?"  (14:00) Subjective marketing talk about different types of advertising, differences between branding and marketing for a direct sale   (19:00) Every time Kens builds a website for a business he uses a service called "userbrain" in order to get real person reviews of what an outside mind thinks of their website.  (24:00) Building a business and marketing properly should excite you! (29:00) The death of digital marketing reference when it comes to build a small business and being a business owner.  (33:00) Michelle tells her excitement when it comes to her    About Michelle:  Michelle translates marketing strategy to tactical marketing operations. She is a passionate and experienced digital analyst and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their audiences.  Worked with over 120 brands on 4 continents since founding the company in 2011. Google Analytics certified, HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and currently completing an Agile Marketing certification. Speaker and podcast guest.  Contact:  LinkedIn: https://www.linkedin.com/company/foundations-first-marketing-consulting/ WebURL: https://www.foundationsfirstmarketing.com/ Email: michelle@foundationsfirstmarketing.com --- Support this podcast: https://anchor.fm/clicksandbricks/support (https://anchor.fm/clicksandbricks/support) Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosts Muhammad Yasin and Eva Jackson introduce season four of the Agile Marketing podcast with an in-person preview of top speakers (while doting on our pets of the pod).  Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack  Produced by Share Your Genius: https://www.shareyourgenius.com/  And supported by Muhammad's cat, Kolache: https://www.instagram.com/kolachewafflespancake/ 

Hoy estamos con Guillermo Villegas (CMO/co-fundador de Luuna y Zebrands) y Mandy Garrigó (Brand Management Tribe Lead). Zebrands es una marca disruptiva creadora de múltiples marcas de eCommerce, entre las que se encuentra Luuna — la marca de eCommerce líder de colchones. En este episodio hablamos sobre agile marketing, branding y lanzamientos de eCommerce. No dejen pasar ese episodio y recuerden que no es necesario que tengas pluma en mano. Si quieres conocer los nuggets principales, visita tracción.co/blog. ¡Si te gusta lo que hacemos, apóyanos con una reseña y sigue nuestra actividad en todas nuestras redes sociales para que puedas enterarte de los próximos episodios! - Sitio Web - Twitter - Instagram - LinkedIn - YouTube También, encuentra las notas del episodio en traccion.co/blog Hasta la próxima, atraccionados⚡

Rachel is a Colorado-based marketing technologist and Fractional CMO. After leaving CableLabs as their former CMO, she pursued many different things such as founding BABs Outside, investing in  Soona, Mortal Kombucha, and InterviewIA, and hiking 46 out of Colorado's 58 14ers. Rachel will discuss how she went from living in her car at one point to becoming one of cable's top recognized businesswomen. She will also talk about the memoir she is currently working on and how her childhood trauma changed her life forever. https://linktr.ee/rachelbeiselhttps://www.rachelbeisel.com/https://www.amazon.com/Forget-Mentor-Find-Sponsor-Fast-Track/dp/1422187160Rachel Beisel Bio:C-Suite Leader, Visionary, Strategist, & Startup Founder of Multiple Companies· Founder and CEO, full-time CMO, and fractional CMO for both $B and $M businesses in B2B and DTC technology, beauty, CPG, and media companies in both mature to high-growth companies.· Proven track record of actualizing strategies for $MM results, galvanizing boards, getting executive buy-in, and engaging workforce through confident communication, data literacy, and an agile mindset.· Experience with R&D, HR, Finance, Operations, Long-Range Innovation, Sales, Product, Development and Design, and mastery of Marketing and Communication functions.Results-Driven Sales & Marketing Leader· Successful marketing/sales leader with companies of varying stages (startups, mid-stage, and Fortune 100).· Trained in/active practitioner of Customer-Centric Selling, Challenger Method, Inbound Marketing Methodologies, SEM and Digital Marketing Growth Strategies; pioneered Agile Marketing.· Generated 100M+ deals/sales from startup to enterprise.Operational Transformation via Program and Product Development· Transforms products and services companies through developing new offerings, uncovering underserved markets, and leveraging disruptive innovation to win new customer segments across multiple industries and business models.· Known for successful turnarounds, rebrand strategies, and building well-oiled machines.· Involved in 10 Mergers & Acquisitions including financial due diligence, board presentations, and external communications including managing analyst relations.· Trained up to 1000s on process efficiency and marketing innovation methodologies across organizations (Kanban, Lean, Agile, Scaled Agile (SAFe), Jobs to Be Done (JTBD), Process Mapping, Customer Journey Mapping, FIRE (Focus, Ideation, Ranking, Execution), Design Thinking, DevOps deployment methodology, Design Sprint, etc).High-Impact Teams, Coaching, & Mentorship· Able to build highly skilled, diverse global teams and incorporate processes in new ways that provide a competitive edge enabling companies and teams to win.· Former pro athlete. Understands the importance of teams. Creates a reliable and robust culture of trust within the organization, powerfully impacting morale and productivity.· Motived by helping others find their power, become future leaders and reach their potential.· Highly skilled at recruiting the right people at all levels for the organization. Knows when to build versus buy; hire versus augment.Make sure to subscribe & review Lady Empire above for the opportunity to be featured!

Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports agile marketing. Show NotesConnect With: Andrea Fryrear: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 101, host Eric Dickmann talks with Greg Kihlstrom. He is a best-selling author, speaker, and entrepreneur who is passionate about agile marketing. Greg hosts "The Agile Brand" podcast (formerly The Agile World). The Agile Brand is a podcast that talks about topics such as customer and employee experience and digital transformation in this digital age. Greg's show features leaders and industry experts who share their perspectives on the evolving dynamic between brands and customers. He currently serves on the University of Richmond's Customer Experience Advisory Board, is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF. For more information and access to the resources mentioned in this episode, visit:https://fiveechelon.com/evolution-of-agile-marketing-s7ep1/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

Anthony Coppedge is a leader in Agile Marketing and a strengths evangelist. His Top 5CliftonStrengths Themes are Strategic, Ideation, Activator, Relator and Command. He also has a healthy dose of Communication and Empathy, which is demonstrated in this podcast. In this episode, he shares his own story of personal transformation through self-awareness, as well as, how he helps others through their own transformation. Kathy Kersten is the host of Obey Your Strengths, the podcast dedicated to fanning the flame of the Strengths movement one success story at a time. As a Gallup Certified Strengths Coach since 2008, Kathy has helped 100+ organizations, hundreds of teams and thousands of individuals leverage individual's strengths to increase performance. Kathy's Top 5 CliftonStrengths Themes are Strategic, Input, Learner, Belief, Maximizer. If you would like information on individual, team or organizational coaching, visit kathykersten.com. To discover your own strengths, visit gallupstrengthscenter.com or purchase a “StrengthsFinder 2.0” book. Instagram: @kathy.kersten Facebook: @obeyyourstrengths Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Ewel began blogging about Agile Marketing in 2010 and is one of the leading bloggers on the topic (www.agilemarketing.net).  He also was the co-organizer of the first gathering of Agile Marketers, called SprintZero, in June of 2012, and is one of the authors of the Agile Marketing Manifesto. He is frequently asked to speak on […]

00:38 – Dr. Pete and Dr. Stephen introduce today's topic, Agile Marketing 06:07 – Dr. Pete and Dr. Stephen stress the importance of having a game plan, setting goals and taking action now 08:44 – Dr. Pete and Dr. Stephen reintroduce the acronym APPEAR and how to apply it to your marketing plan 15:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers16:25 – Dr. Pete and Dr. Stephen discuss what it means to be agile22:45 – Dr. Pete and Dr. Stephen provide specific best practices for your marketing plan EPISODE QUOTES“It's just an amazing thing to see that the podcast is really working to educate, develop and equip doctors and get them to these places where they're discovering that there's a better way to run their business.” (02:24)“We don't have the luxury of not having a goal and not having a plan, because if we truly are in the business of saving lives, we have to have a plan, a tactic, an approach to reach the people in our office and in our communities and there are ways to do that.” (08:12)“The natural state of a principled chiropractic practice is growth. And, if you're not freely and readily growing, there's something interfering.” (10:32)“You can't pivot if you don't have your feet firmly set on a foundation. You can't pivot in mid-air.” (14:20)“When you're doing marketing you have to be gritty. There has to be an energy behind this that's just full of passion and perseverance and persistence where we're looking at a long-term picture.” (19:52)“You don't have to be an expert at digital marketing. But you do have to have an expert team of digital marketers.” (27:18)LINKS MENTIONEDDr. Stephen's LinkedInDr. Peter's LinkedInThe Remarkable CEO WebsiteDr. Stephen's Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic BusinessChiro Match Makers WebsiteSchedule a Brainstorming call with Dr. Pete