Podcast appearances and mentions of roland smart

This week we uncover the tech stack that's driving the growth of Product School. They're the global leader in product management training and secured $25 million in investment in 2021. In our conversation with CMO Roland Smart, we learn that Product School is forecasting significant growth in the next few years. Roland's currently focused on building a solid foundation with his stack. He's all about making sure that his tools will not only support the company now but will continue to work as the company grows. He shares insights into building communities with your stack and the importance of community in growing your brand. He's also got some unique perspectives on personalization and how a personal touch can help drive revenue. Join us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

You're on a boat, headed towards a waterfall and there is nothing you can do about it. You see your doom ahead and want to do something about it, but your boat just keeps sailing forward. What if you reacted as soon as you saw the waterfall approaching? What if your were agile? This episode is filled with strategy, history, and thought provoking questions of incorporating an agility mindset to marketing. An Author, Podcast Host, Agility Marketing Advocate, and the VP of Marketing at Pantheon Platform, Roland Smart, is our captain on the marketing ship that will keep it from diving down the waterfall.   Takeaways: When you put a name on a concept or a process, it gives people the opportunity to rally behind it, build a community, and then create content to support it. Agile is designed as a philosophy or approach where it's difficult to predict the future. In marketing it's difficult to predict many factors for example, market conditions and consumer expectation. Waterfall is a project management method that is opposite to agile. It's a linear process where a detailed analysis can be used to predict an outcome. Agile starts with iterations of a process, then a demo is released of what was created, then a retrospective analysis is done of the process itself. The retrospective considers: Was this the best way to execute this process? Should the process be changed? It causes the planners to be intentional about improving their processes. With agile, the idea is to make small changes along the way to your process when you see the need for improvements. Agile is a mindset that companies as a whole need to adopt in order to fully implement the model when managing projects. The mindset allows employees that are involved in the day-to-day operations, the opportunity to come to the executive level managers, and propose ways of improving processes to better achieve the executive end-goal. A waterfall mindset is a full top-down approach where the executive end-goals are given, the processes are dictated, and all hands keep driving towards the end goal with the same process. You have to get used to failure if you are going to make changes to improve your processes. It's difficult to embrace agility if you cannot drive down the cost of making changes. “Making small mistakes in a public way and correcting them, actually has a more significant impact on attach rate than doing something that's brand consistent on a big scale.”-Roland Smart   Links: LinkedIn: https://www.linkedin.com/in/rolandsmart/ Twitter: @rsmartly Website: http://rolandsmart.com/ Pantheon Platform: https://pantheon.io/ Book: http://rolandsmart.com/book/ Podcast: https://podcasts.apple.com/us/podcast/marketing-agility-podcast/id410175356 Business Agility Institute: https://businessagility.institute/    Busted Myths Agile Marketing is just the latest trend. There has actually been a very long tradition which started in the early 2000s with the Agile Manifesto, but software developers had already been working with the model for 10-15 years. Around 2011, marketers saw the Agile Manifesto and they adopted it to become Agility Marketing. Taking a risk and doing an action that may be slightly inconsistent with your brandi is bad. This is not true when the risk is small, buyers react poorly, and then the company responds quickly and appropriately. It becomes an exchange between the buyers and the brand and the buyers' attachment is greater. They are involved.   Shout Outs Bain & Company McKinsey Consulting Boston Consulting Group Drift Peter Drucker Business Agility Institute

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss building an agile marketing stack. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss building an agile marketing stack. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss how WebOps promotes agility. Show Notes Connect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss how WebOps promotes agility. Show Notes Connect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss agile content and driving sustainable growth. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss agile content and driving sustainable growth. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss how to approach agile transformations. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss how to approach agile transformations. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss applying agile into the marketing operations. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss applying agile into the marketing operations. Show NotesConnect With: Roland Smart: Pantheon // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

The MarTech Alliance chats to Roland Smart about his new book, The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

What makes for an impactful customer experience? How does your brand differentiate itself? If you’re a large enterprise like Oracle, you have people like Roland Smart, author of “The Agile Marketer:  Turning Customer Experience Into Your Competitive Advantage” on staff architecting customer journeys using Agile methods and mindsets. “It’s my strong belief that Agile will become a competitive advantage for marketers,” says Smart, who is also the VP of Corporate Marketing at Oracle. “It acknowledges the reality that we’re living in an environment today where things are moving too quickly to predict the future. So, no amount of analysis is going to lead to in a one-year marketing plan that is going to be recognizable in six months.” Your best bet is combining Agile, innovative marketing and the “peak-end rule”: customers tend to average out their feeling about a brand based on their all-time best experience (“peak”) and their last experience (“end”). Accenture | SolutionsIQ’s Adam Mattis hosts. This episode of Agile Amped is part of a series in partnership with the Business Agility Institute. businessagility.institute/ Mentioned in this podcast: - Oracle Next podcast - blogs.oracle.com/oraclenext-podcast-v2 - Peak-end rule en.wikipedia.org/wiki/Peak%E2%80%93end_rule - Buy The Agile Marketer - www.wiley.com/en-us/The+Agile+Ma…ge-p-9781119223009

Roland Smart of Oracle - AI for Exploration, Agile Marketing, Combining Humans and Machines by Stack and Flow

Agile has become the de-facto approach to rapid, user-centred product development. However, it is not just for coders. In fact, Agile is at its most effective when product management and marketing work in the same rhythm. In this episode, hosts Marek Pawlowski and Alex Guest are joined by Roland Smart, author of 'The Agile Marketer' and someone who has seen these practices first-hand on the agency side with pioneering UX consultancy Adaptive Path and now client-side with Oracle, one of the world's largest software companies. The episode explores the diverse ways in which marketers’ knowledge of existing users, and potential customers, can be integrated with design process. Show notes with links to everything discussed & bonus content: http://mobileuserexperience.com/?p=4107 Contact: T: @mexfeed E: designtalk@mobileuserexperience.com

In this episode Frank Days and Roland Smart speak with Peter Eggleston about his work  getting a couple startups off the ground as well as work at Aptus Health. The episode covers some familiar ground as Peter compares his experience at small startups to his time at a larger company. In the former context Peter's role converged the product management […] The post Peter Eggleston on Agile Marketing, Startups, and Management appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart speak with Scott Sweeney about his work at Kubotek—a CAD software company—where he's applied Agile to demand oriented programs. This conversation should be particularly relevant for those with co-located, small marketing teams that work closely with sales. Scott is a self-taught Scrum Master who speaks to how they've adapted their Agile to his company […] The post A Demand Oriented Agile Practice with Scott Sweeney appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

This week, Stewart and Travis take a massive swipe at the mess Google's video-calling strategy is creating, the joy Google's app advertising strategy is creating, and the sudden death of Blab. We then talk with the ever-clever Roland Smart about marketing tech, mobile, and the battle that's raging between marketers and engineers.

In this episode Frank Days and Roland Smart bring Jim Ewel back on the podcast for a follow up to our earlier conversation about user stories. As a reminder, Jim is president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. Jim's a former CMO and CEO and one of the deeper thinkers out there when it […] The post User Stories vs. Tests with Jim Ewel appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Charlie Treadwell the Sr. Director of Digital at Symantec joins Frank Days and Roland Smart for this interview.  Charlie is one of those marketers who balances a creative background with an analytic mind (he has a BFA and an MBA)—so this conversation serves as a counterpoint to those we've had with technologists who have migrated into the marketing world. […] The post Charlie Treadwell: A Pragmatist's Approach to Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Frank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It's a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider some of the challenges associated with […] The post Frameworks That Support Scale For Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm's a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he's often running trainings with companies that are just […] The post Jim Ewel Talks User Stories for Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team. The post Sean Zinsmeister on Agile, Sales and Account Based Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

"The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage" by Roland Smart Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-agile-marketer-roland-smart

In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City. The post Jeff Julian The Agile Agency Model appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Barre Hardy Associate Partner, Strategy and Marketing Performance at CMG Partners. She's a strategic marketing and growth consultant with more than 15 years experience in helping Fortune 50 companies like Ingersoll-Rand, Yahoo! and Sprint with their growth strategies. As CMG marketing performance lead, Barre developed CMG's Agile for Marketing™ practice […] The post Barre Hardy on Scaling Agile Into The Enterprise appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director - Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies. The post Bence Gazdag On Marketing Modernization at Oracle appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies. The post Podcast: Scott Brinker on MarTech and Hacking Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries. This conversation brought us into some new territory because most of the marketers […] The post Andy Kling: An Agile Agency Working In Regulated Industries appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies. Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for one empowering business users. What connects […] The post Ian Bruce from Intralinks explores Agile Marketing in a public company appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Frank Days and Roland Smart interview Richard Delahaye, Director of Marketing at Intronis, about his experience implementing Agile The post Richard Delahaye of Barracuda talks Agile Marketing appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Roland Smart shares his thoughts on the branding of "Agile Marketing" and discusses his upcoming book with Frank Days. The post Podcast: Roland Smart of Oracle appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.