The Book More Show: More Leads, More Calls, More Business

Today on the Book More Show, Betsey & I have a great conversation about the potential of the 'Roaring 20's' and the opportunity to start engaging with future customers now by sharing ways they can make the most of the current situation. Everyone's optimistic about the potential for the next 6-24 months, but the day-to-day reality for many might be quite different. Whether it's new rules and regulations, different ways of working, or customers wanting different experiences, many will need to adapt. It's this change that presents the opportunity for you. Whether you're working with B2B or B2C clients, thinking about what's changed for them, and helping them navigate these changes by writing a book that solves their 'today' problem, will build relationships that lead to business tomorrow. Links: Show notes: 90minutebooks.com/podcast/113 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, I'm talking with Betsey Vaughn about work we've recently been doing with some clients to customize their books to capture the current moment. Writing with a specific purpose is always our advice. Whether you have a book you're looking to repurpose, or you have a message or framework you can tailor to reflect what's happening in the world, clearly showing why your message is useful at this moment is a great way to engage people. There are various ways to achieve this, some more effective than others, but at the end of the day, it comes back to knowing your single target audience and having a purposeful outline. Links: Show notes: 90minutebooks.com/podcast/112 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, I'm talking with Betsey Vaughn about the intentionality you have when it comes to your book. People often think about this in terms of the purpose or job of work of their book, but really, intentionality applies to each part of your book, from the obvious elements like title and call to action, through to the often overlooked parts like the intentionality of examples you use to reinforce your message. All of this is easier when you start with the end in mind and have a clear target audience, with an easy to follow next step you want people to take. Like a chess player thinking ten moves ahead, when you know the path you want people to follow, each part of the process can be tuned to this outcome. This is a great episode looking at ways to get that bit extra from the work you are doing to create your book. Links: Show notes: 90minutebooks.com/podcast/111 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, I'm talking with Betsey Vaughn about the importance of knowing who you're writing for and picking a single target audience. This is the first mindset in the Book Blueprint Scorecard, and it's first for a reason. Many people are fearful of missing out on potential customers by being too niche. The truth is, your book has a specific job of work to do, starting a conversation with potential clients, and it does that best by talking directly to them in a way that resonates. For most businesses, it would be a challenge to be too niche. Think about your customers for a moment. Of all the types of people you work with, how niche would you have to go before dominating that group is too small to be worthwhile? Being specific has enormous benefits, not only in the book you write but also in who you advertise it too, how you follow up, and the supporting information you share to amplify the point and compel people to take the next step. It also makes it much, much, much easier! There are some great examples in this show to help get your idea dialed in and your book out there. And, don't forget to complete your own scorecard below. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show, I'm talking with Betsey Vaughn about ways to amplify the message of your book. We know it takes most people months or years, rather than days or weeks, to become a client, so you need a way to stay in touch with people until they are ready. A regular flagship broadcast email, like a podcast release, is great, but there's also the opportunity to create micro-funnels of content by amplifying specific points from your book. These mini-campaigns can be sent to people throughout the year, and the best part is they're easy to create as you've done all the hard work to get the words in your book already. Picking 5 or 6 key points to amplify, then recording video or writing emails that go deeper into that point, is the fastest way to create relevant, engaging content people want to receive. Releasing these as mini-campaigns with a call to action will allow potential clients to take action and move to the next step. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More show, we're talking with JW Oliver, who recently wrote 'Rise of the Remote Workforce' and is the owner of insourcing company ZimWorx.com. One of my favorite shows is having the opportunity to talk with the authors we've worked with, and as JW's just finished writing his book that walks people through the benefits of a global team, I wanted to get him on the show to share his story. We had a great conversation about his organization, the work they do to help entrepreneurs source skilled staff, at typically 30% of the cost, and how the real benefit is the leverage and capability this creates, rather than merely the cost savings. Something that is particularly timely given the current pandemic, as more companies are being forced to adapt to a remote way of working anyway. We finished up talking about his book, and it's great to listen to his insights around how it came about, how he plans to use it, and the idea of framing a resource (your book) for a specific purpose. Writing a book that addresses a single target audience, that carries people through the first few steps of their relationship with you is key. It gets readers to the point where you're more likely to have an informed conversation and creates something that amplifies your reach and impact. I really enjoyed this chat with JW, and there's a lot you can take away as you think about starting more conversations with potential clients Links: Show Notes ZimWorx.com GlobalTeamBook.com Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show, I'm joined by Betsey Vaughn to talk about two of the first steps you should take to promote your book. It doesn't matter if your book is brand new, or something you've had for some time. The opportunity is in presenting it to people in a way that gives them value today. It's a conversation that's come up several times in strategy calls over the summer, and this is the perfect chance to share these simple ideas of ways to spread the word. So, in the show, we're going to look at the emails or letters you can send to those people who already know, like, and trust you. We then talk about some simple strategies to use video to leverage the work you've already done and create content that amplifies your message and can be used to regularly stay in touch with people. Your opportunity to work with people really starts by regularly keeping in touch until they are ready, and the ideas in today's show are a great way to do just that. Links: Show notes: 90minutebooks.com/podcast/107 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, I grabbed some time with Dean Jackson to talk about why NOW is the best time to write your book. We often work with people who've wanted to create a book for years but get held back by something, so today we talk about why your idea is the important thing, rather than how it's packaged, about your title being the catalyst that can get you going, and we finished up by talking about a better way to invest your time and money in your book so you can collect all the names you need. It's always great to get Dean's perspective and go deeper into this idea that your book isn't the product. It's how you identify people excited to talk about your idea, and then introduce your product or service that can help them. If you've thought about writing in the last few years, this is the episode you need to listen to and pull the trigger to get started. Links: Show notes: 90minutebooks.com/podcast/106 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, I'm talking with Betsy Vaughn about following up with people once they get a copy of your book, specifically email followup, and the opportunity you have to engage potential customers or clients in a conversation. It's one of the most important and overlooked chances you have to really amplify your message, present readers with an opportunity to take the next step and keep presenting this next step until they're ready. We go through some specific examples of the followup sequences we use, and there are a lot of ideas you can take and use for your followup. I'm excited to get to this episode; it's something we always get questions about. Links: Show notes: 90minutebooks.com/podcast/105 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, Betsey & I talk about a subject I love, the idea of syndicating your book & allowing other people to use it to start a conversation. This is so powerful & we've worked with many projects that have really used this idea to leverage the value of a book across multiple team members, coaching clients, or organizations you run marketing for. Everyone understands the power of having a book, but it's only someone like you who has taken steps to make that a reality. Syndicating a book to others who are unable or unwilling to take those steps allows you to charge for this as a service. Even better, you don't even need to know any of the technical steps, because we can do that for you. You can concentrate on creating the best content, and working with your clients to implement the strategy in the best way. Whether you have ten agents in your office, you coach 100 Dentists, or you work in an insurance group of 1000's, solving this lead generation problem for people can be a huge revenue opportunity. No matter what business you're in, if you have a book idea that can be used across your industry, just email hello@90minutebooks.com and we can talk about the potential. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show, I grab some time with Betsey to talk about a question that's come up a few times over the last few weeks. This idea of helping you quickly get your completed book in front of people by thinking about how you initially plan to use it ahead of time. Finding the quick audience wins and deciding if a digital or a print approach works best can also inform some of the decisions you make in the creation process and help stop you wasting time on elements that aren't initially important. Above all, you want to get your book in front of people, and the clearer you can be in all of the steps, including the format, the more likely you are to get it done. There are some great ideas you can apply to your book, as we look at some of the differences between print & digital. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show, I'm talking with Laura Bruce, one of our authors from New Zealand. Laura is the type of person to grab hold of the current situation rather than retreat from it. She's lived in several countries, she's helped many people professionally across her carer's and with the current situation, she grabbed hold of the idea of publishing a book to help people who are struggling to find things to do, a month into the lockdowns. As you'll hear, this wasn't a book designed to change the world, she didn't really have a specific intent or next step for readers, she just wanted to get something helpful out there, and the impressive thing is how quickly she followed up on the idea. This was a great conversation because although she didn't write this book with a mind to more business, our conversation turned to all the ways she can leverage the asset she now has, and create opportunities to promote her PR company and their services, as small businesses get back on their feet. The great thing is, this all happens in addition to the original intent of just helping people. But by also looking for ways to bridge this book into other speaking gigs, media opportunities, or even just content for her email list, she has the opportunity to maximize the work she's put in. I really enjoyed the conversation with Laura, and the ideas we got to are applicable for everyone as we look to engage new customers as the lockdowns hopefully draw to a close. The next few months are critical to all our businesses, and finding a way to start a conversation with future customers today will take you many steps closer to new business tomorrow. Links: Show notes: 90minutebooks.com/podcast/102 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, I'm talking with Betsey Vaughn about the opportunity to engage people in the current moment. There are unprecedented challenges as we all get used to today's 'new normal,' but in these changes are opportunities to be a leading voice and add value to those who could benefit from your knowledge. It doesn't have to be earth-shattering insights. People still are still looking to buy flowers, run their business, or plan for their retirement, but NOW is a unique time to share your ideas and start a conversation, especially if you consider and write based on how the current situation is impacting your readers. We talk about some great examples in today's show, and no matter what business you're in, something will resonate and focus your mind on finding your opportunity. Links: Show notes: 90minutebooks.com/podcast/101 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, we've got a great podcast catching up with Dean Jackson. This is a special episode for a few reasons. First, it's always great to have Dean on the show ;) second, it's episode 100 and milestones like that are always important, and third and most importantly, we are in some special times at the moment. With people coming to terms with the current 'normal', it's a great opportunity to look at what we think will be some of the permanent changes to come from this situation, and what we can do now to be ready for it. As people are forced to adopt technology like Zoom, Google Classroom, Slack in a way they could avoid before, it overcomes the resistance to change, and for those situations where a virtual option is more convenient, it's likely these will be the changes that stick. Taking note of how you as a business owner and customer, overcome social distancing, looking to see how others are putting out content to engage virtually, can uncover huge opportunities and ways to streamline how you connect with people. Necessity is the mother of invention at the moment, and while some things will get back to the way they were, many others won't, and for every problem that causes, it will be an opportunity for others. Without doubt, there are more challenges ahead, but as we move forward, be on the lookout for these special cause variations. Links: Show notes: 90minutebooks.com/podcast/100 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, Betsey & I talk about how things look, a week into the rolling lockdowns. As we talk with clients across the country, we're getting an insight into how the physical restrictions affect the way people engage with customers, but we're also starting to see all the amazing ways people are stepping up to provide help, content, and entertainment to people as they spend more time at home. Depending on where you are in the country (or the world for that matter, with the UK & Florida now just announcing some of the same closures we've had in PA), you'll be on different parts of the curve, both as a consumer & a business owner. The thing that appears very likely for everyone though is at some point you'll need to deal with your physical location closing. So, taking a note from the serenity prayer, in this episode, we look to accept the things we can't change and make a plan for those we can. There are some great examples of people finding amazing ways to keep in touch with clients and potential customers, so we talk about ways of both dealing with the present, and positioning yourself for when everything returns to ‘normal'. Some challenging times ahead. Stay safe. Be helpful. Links: Show Notes 90-Minute Books Facebook Page Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show, we're talking with Sam Altawil from just outside Sacramento, California. Sam is the author of On the Edge of Effectiveness, a book dedicated to helping individuals and organizations make the most of their HR capabilities, and I really wanted to get Sam on the show to talk about why he wanted to write his book, and his experience almost a year later. His is an interesting book because he doesn't have a specific commercial intent. Rather than having a specific product or service to promote, Sam's goal was to share the knowledge he has and help people avoid some of the mistakes he's seen. It lead to a great book, very authentic in its message, and now he's in a position of wanting to add more value, having received feedback from the first version being out in the real world. We had a great conversation about how to best do this while keeping in mind one of the Book Blueprint mindsets of Beneficial Constraints. How can we best include the information most valuable in the book, and provide a way for people to continue the journey, without the usual lead model of guiding someone toward a specific outcome? I really enjoyed this call. Sam's passion for his subject comes through in everything he does, and this conversation about adding the right value to the pages, and having the right information elsewhere is very useful to everyone, whether you have commercial intent or not. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show I'm talking with Betsey about an issue that's come up a lot recently, people underestimating how much time and effort is involved with doing the production work of creating a book yourself. Getting your words onto a page is something everyone has some experience of. We all write emails, documents, letters, reports, so it's easy to think that laying out a book falls into this same category. The reality is the level of detail required to satisfy your ideas, as well as the technical print and production requirements, can be a challenge to the most skilled Word-smith, let alone trying to do it yourself. We often find that people come back and talk to us months or even years later, having wanted to take the DIY route, but running into the production details that can slow down the most well-intentioned author. So, in this episode, we're hitting two main points: The 'Who Not How' approach of concentrating on the most valuable assets, your knowledge and time, and for those who only have resources for the DIY approach, we'll go through some tips for making it as painless as possible. There is something for everyone here and some encouragement that there are quicker ways of getting your idea out there. Links: Show notes: 90minutebooks.com/podcast/097 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, we have another of my favorite types of podcasts as we get to with one of our authors, Mike Mack. You might recognize Mike's name because he's both written a book and has been a guest on the podcast before. So today he's back having just published a second book with us, Relationships for Keeps, and if you follow us on Facebook, you might have seen a video I shot as the book launched in towards the end of last year. This is a really great episode. Mike has some fantastic insights into not only the creation process, but how he's using the book and, not surprisingly, how it's amplifying the relationships he has. If you listened to the previous podcast with Mike, you'll remember relationships are key to how he builds his business and the framework or lens through which he views things. It comes across both in the tone and friendliness of the way he speaks, and in the steps, he takes to nurture those relationships and really add value at every stage. It's not only the subject of his book, but that's really what all of our books are about. Giving value to start a relationship and then build a journey, a follow-up that educates and motivates people towards the next step. There is a lot to take away in this episode. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show, I'm talking with Dean about two great subjects. The opportunity to syndicate your book and the art of conversational conversions. If you run a coaching group, generate leads for people, run a sales team, or anything where your success depends on other people's sales, then the opportunity to create a book that other people can use is a huge advantage. We know that for most people, the idea of creating a book is beyond what they are willing to do. Even with a simple process like ours, it's just not something they think about. Know how straightforward a book can be to create, you can leverage that 'willingness gap' by essentially doing it for them, and benefitting from the conversations they're able to start. We finished by talking more about those conversations and the opportunities for conversational conversions. If you're looking to convert someone into a customer, there are really only two times; now or not now… Once someone asks for a copy of your book, it's your ability to create a conversational conversion that will take someone to that next step. Another great episode. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show I'm talking with Betsy, and we dive into what turned out to be a pretty interesting episode, using a book to build your team and their success. First, we looked at building your team itself using a book. We used real estate as an example. It's an industry where staff turnover can be relatively high. Agents have the freedom to move to any brokerage, so how can you use a book to attract the best agents, and set the tone, and communicate the values of your organization once people join. We then looked at using a kind of syndication model, internally rather than externally, to help your team engage more clients. As the business owner, you're in a great position to write the most effective lead generating book. You have the knowledge, experience, and authority to get it done. You also have the opportunity to amplify its reach by putting the team member's name on the front rather than yours. At the end of the day, you're interested in the business being as successful as possible. If that goal is helped by the team using your book, with their name, to engage clients and start a conversation, that's a win. So, lots more examples in the episode. Links: Show notes: 90minutebooks.com/podcast/094 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, I'm very excited because we have another author interview to share with you. I just finished talking with Jason and Denise Henderson, dentists with practices in Palo Alto and Tahoe. Their patients are slightly different. There's a different demographic, and they specialize in different procedures, but the book they created addresses one of the common problems across all patients. We often talk about this question of 'What's the common question in the minds of your potential customer?', something you can help with, or help them overcome. Well, this is what Denise and Jason have done. Their book helps people start to overcome any anxiety they may be feeling, by talking about their practice, their approach, and helps set the scene for how their practices operate and what people can expect. Your book won't 'cure' someone, but it can put people's minds at rest, and it lets them peek behind the curtains a little bit, so there are no surprises, and it starts to build a level of comfort, enough for people to take the first step. I talked with Jason first and then Denise, and it's great to hear both their perspectives on what the book provides, how it's being received, and their take on the responses they've already got. I'm looking forward to you hearing this one. Links: Show notes: 90minutebooks.com/podcast/093 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Happy New Year, and welcome to another episode of the Book More Show. We're starting 2020 by diving a little deeper into some of the basics steps everyone should be doing to promote their book, and though some of these may sound familiar, it's surprising how easy they are to overlook. The New Year is a time to reflect, and sometimes be surprised by how fast the last 12 months have gone, and this episode, in part, was sparked by a conversation Betsey had yesterday when someone who worked with us last year asked for tips to 'do more' with their book, but who had yet to put some of these simple steps in place. So often we're looking for a secret, but the great news is, the simple things can get you a lot of the way. We wrapped up by talking about a few examples of when to use additional material in your book; something that can often trip people up, and a timely reminder that New Year is a great time to seek out the people who will be talking about, and interested in, the thing your book will help them with. So, a great show to start the year. I know we're excited about the year ahead and working with you to get more books created, and more conversation started. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show, I caught up with Dean to do a kind of year in review of 2019. We're recording in the break between Christmas & New Year, so it was a great opportunity to pick his brain, and look at the trends that have changed, the things were still pretty bullish on, and the experiences we've had, coaching and helping people build their business using a book over the last 12 months. There are some really interesting insights here, particularly the psychology of how people perceive requesting a book versus taking another action, and knowing this, what we can do to make that step as beneficial as possible. Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show, we're closing in on the end of the year, so I grabbed some time with Betsey to talk about one of the Book Blueprint Scorecard mindsets - Beneficial Constraints. The end of the year is always a great time to plan for the year ahead, but also to look back & realize how fast the last 12 months have gone! This idea of Beneficial Constraints looks to help us understand that sometimes less allows us to achieve more, and what are the real and artificial constraints we can use to our benefit, to get a book out there, building our business.. If you want to read along with us and think about your score, then head over to BookBlueprintScore.com and complete your own scorecard. There is a lot to get from this episode, especially at this time of year as we're looking down the barrel of 2020, and all it's possibilities. Links: Show notes: 90minutebooks.com/podcast/090 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show I'm very excited because I had a chance to catch up with Justin Breen, the owner of PR company BrEpic in Chicago. Justin has a fascinating background as before opening his PR company; he was a journalist for many years. It's this experience that's valuable here because he's very dialed into what hooks people and captures their attention, especially the media. A book is a great way to do this because it's still seen as 'something different', a way of sharing an idea, but also to put that idea in an interesting context. Justin shares some great insights into ways to make your book do more, but the main takeaway is the idea that although the information you're sharing with potential customers is fantastic for starting a journey, people are often more engaged when there is a hook. This can be a personal story or background that creates an emotional connection, and it's especially true when you're trying to get your story shared because the hook is going to give people a reason to talk about you, and an opportunity for you to share your message and encourage people to take the conversation further. Links: Show notes: 90minutebooks.com/podcast/089 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, I'm talking with Betsey about all the great initials… BCC's and CTA's, as we dive into your back cover copy and call to actions. We've talked about some of these in the past, but it ties in nicely with the show over the last couple of weeks when we looked at your tables of contents and then last week when I spoke with Dean last week about your email followup. Your back cover copy, and the step you want someone to take next is very specific to the context of how you use your book, so today we have two great examples to go deep into. If you've ever questioned what the best next steps are, or how to guide and orchestrate people's thinking into an action, rather than just reading for the sake of reading, then this is going to be a great show for you.   Links: Show notes: 90minutebooks.com/podcast/088 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, we have a great episode as Dean and I talk about 'what to do now, your book is complete'. It's a question we often get because we talk a lot about your book being the first step in the process. In reality, a lot of the engagement you're going to have with people comes from the longterm relationship you'll build. Not everyone is ready to take action straight away. Staying in touch with people is key to being front of mind, and there, ready to help whenever they are ready to take that next step. Some great insights from Dean into your email followup, both immediately when someone opts in, and then over the following days. We're always looking to ask the right questions to engage and elicit a response that identifies your five-star prospects — the people who are most likely to want to do business with you. Don't forget to grab a copy of Email Mastery from EmailMastery.com to dive deeper. Links: Show notes: 90minutebooks.com/podcast/087 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show we're talking with John Akhoian, the owner of Rooter Hero, a plumbing company based out of California and Arizona. John has written three books with us, and what's really interesting is the passion he brings to the subject. Not only for the passion for his own company, but a passion for the industry as a whole, and what other plumbers and tradespeople can do to really amplify their business and set up a company that's going to provide for them and their family. You can really see the development of this idea in the three books he wrote. Starting with a book to identify potential new team members, a way to staff their organization, John introduces the subject of a successful career in plumbing to people who may not have even thought of that as a career path. His second book talks about his progress toward creating 99 millionaires from the plumbing business, and his latest, Values First, reinforces his company philosophy in how they treat both members of the team and customers. This is a great, wide-ranging episode that will spark a lot of great ideas on how you can engage clients and your team with a book.   Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show I'm talking with Betsey about something we haven't covered on the show for some time. Your content. Not so much the details of what to include, but more its structure and how even this can be a motivator for people as you compel them to take the next step. We know you know your stuff and have some great ideas to get started. We know you have an easy way for people to take the next step and begin to work with you. But, we also know that actual read rates are pretty low. Taking time to think about your Table of Content as something that reinforces people's belief they're in the right place, and you're the one to help them, encourages you to look at this page as the stepping stones from the question in the title, to the answer in the next step. Imagine people only came in because of the title; they saw the 1,2,3,4,5… steps of the Table of Content, would that compel them to jump to the call to action, or would it confuse them, and hold them back from taking the next step. The great thing about the BookBlueprintScore.com is that it helps amplify each of the parts of your book, and it's little considerations like this that can add up. Links: Show notes: 90minutebooks.com/podcast/085 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, we have a little bit of a different episode because you're not going to hear from me, you're going to hear from Dean Jackson and Jonathon Schultheiss. Now you might remember Jonathon from a show we did a few weeks ago talking about his new book 'Focused' and the way he's getting a lot of media attention, really orchestrating some TV appearances. Well, earlier in the year, Dean and Jonathon had a conversation over on the More Cheese Less Whiskers podcast talking about the bigger picture of his 'Before Unit' and some of the things Jonathon's doing outside of just of his book. The conversation focused on picking the target market he's going for, deciding on the assets, the things that people are going to be most interested in receiving to start the conversation, and then how his book and the other pieces fit together into the overall funnels and campaigns. It's a really great episode. You're going to get a lot from this, and there are a lot of transferable ideas that you can take away.   Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com MoreCheeseLessWhiskers.com

Today on the Book More Show, we've got a great episode because I had the opportunity to talk with Bill Bloom. Bill's a financial advisor from Chicago, and if you've been listening for any time to the show, you've probably heard me talk about Bill because he's created some great example of books that really resonate. He's an example always springs to mind. We've known Bill for a long time. He wrote his first book with us 'The Yachters Guide to Early Retirement' a couple of years ago. It's a book that dials in on a niche that he's engaged with, and it really opened some doors to speaking engagements which continue to this day. His second book is called 'Retire As You Desire' and what a name that it is! It really resonates with people. It rolls off the tongue, there's something humorous about it, it sticks in your mind, but also, more importantly, it delivers on a promise. It does what it says on the tin. It gives the indication of an outcome, of a better solution, and it's the perfect way of getting people to raise their hand. Once they've raised their hand, his funnel then leads them into a meeting opportunity because he regularly now runs Retire As You Desire workshops in his local area. I'm very excited to be able to share with you. There are a lot of take away's and ideas for you here.   Links: Show notes: 90minutebooks.com/podcast/083 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show I'm talking with Betsy Vaughn, and we're going to dive a little deeper into a topic we touched on last time. We often talk about your book as the greatest lead generation tools you have. It really is the best way to get invisible prospects to raise their hand, but the secret is how do you engaging and interacting with those people over the long term. It's over the next number of days, weeks, months, years, that you have the opportunity to speak with them, educating and motivating them, to do business with you and by showing how you can best help. Obviously your immediate opt in sequence is important. Following up with people straight away so those who are the most engaged, the most ready to go, can take action, but then it's how you engage with all of the rest of the people over the longer term. One of the best ways to do that is a podcast. We introduced this idea in the last episode, and we're going to dive deeper this time giving you some more actionable ideas, and it's going to be something we talk about increasingly over the coming weeks and years as it gets more attention out in the world and people realize just how many options you have to do things with that content once you've created it. As we mention in the show, if you're interested in us helping you get your podcast set up and produced each week, just send an email to hello@90minutebooks.com, and we'll get you all the details.   Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show we're talking about your Flagship Broadcast… the way you keep in touch with people after they show up on your radar. The reality is, more people will be ready to engage with you over the long term, than the short term. Your book is the perfect tool to encourage interested people to raise their hand, but most of your opportunity to work with these people lies in the ‘long-tail', so today we're talking about why it's important to be front of mind, and the simple ways you can create that ‘Flagship Broadcast' to keep in touch. With so many demands on your time, it's important to be efficient with your effort, and there are some great ideas here to stay in front of people interested in the thing you do.   Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show we're talking about books to identify invisible leads and books that motivate people to take the next step. If you've followed us for any time, you've heard us refer to Dean's 8-Profit Activators and the before unit, looking at how you attract and engage with future customers. We've talked about Profit Activator 1: selecting a single target market in the past, well today we're going a little deeper into Profit Activators 2 & 3, compelling your best prospects to raise their hand, and educating and motivating them to take the next step. How you plan to use your book will influence your title, content, and next steps, and understanding the difference between Profit Activator 2 & 3 will help narrow your scope. It will guide your thoughts on the content and help craft a clearer call to action. All of which means you're more likely to get your book created and out there working for you. Every book is a combination of the 2, but understanding that identifying leads and motivating people to take the next step are two distinct mindsets (both for you and your potential customer) is one of the most important lead generation tips we can share. As always, getting any book out there is better than no book, so don't let this distinction be an excuse to slow down. Instead, think about whether the main ‘job of work' of your book is to identify people who don't yet know you, or to motivate those who do, to take the next step… Then get on with getting on. Check out the show notes for links to the 5 Book Title formulas and 8-Profit Activators books we talk about.   Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show we're talking about the best way to use your presentation or webinar in your book. It's a question we get asked a lot… ‘I have a presentation recorded, can I use that to create my book', and while getting it transcribed and edited may seem like a simple solution, there are many problems that come up when you try to jam your words from stage into the pages of your book you hope will be the start of a great customer conversation. The good news is, there are a number of way you can use presentations or webinars you've already created to their maximum effect, and today we're going to run through both the downside of straight reuse and the benefits and advantages you have by building on the work you've already done in the right way. The 90-Minute Book model of taking 30 minutes to outline your content, and 60 minutes to record something targeted is the fastest way to create a book that's absolutely fit for purpose. Having helped create over 500 titles we've seen what works well, and what slows the process to a crawl. Whether or not you're working with us directly, today's show will help you get your book out there quickly, and amplify your message with the presentation you don't want to waste.   Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com

Today on the Book More Show we have a really great call for you. We're talking with Jonathon Schultheiss who's just finished his second book, Focused - The Financial Freedom Formula, and I can't wait for you to hear about some of the amazing opportunities he's created to get media attention. Having already created a book, hyper-targeted at the group of people he really wants to work with, he created Focused to have a way to identify a broader group of people because he knows he can ‘sift and sort' them later. In just the last few weeks since completing his book, Jonathon has appeared on TV, spoken at NASDAQ and had his book featured on the Jumbotron in Time Square. Having seen what he's doing, I want to get him on the show to share his experience and give us some tips to do the same. We talk a lot about directly engaging potential customers, and that is still the number one purpose of your book. But, just as with last weeks ‘long tail' discussion, now you have your book created, there are some unique ways to make it work even harder, and get you access to potential customers that you may struggle to reach. Jonathon has great energy, he's a great cheerleader for the help he can provide, and he has some great tips for anyone looking to get more publicity and social proof.   Links: Show notes: 90minutebooks.com/podcast/078 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com Jonathon Schultheiss: Videos Focused Book WeFix401ks.com GateCityAdvisors.com 

Today on the Book More Show we're talking about the long tail of promotion opportunities you have once your book is complete. When you think about writing a book, there are probably a few campaigns that come to mind immediately. Ways you already know you want to use your book. It might be offering it as a download on your website, a Facebook campaign, In person at an event. These ideas are often the best use of your time and help you capture the most leads, but after that, there is still much more you can do… The great news is now you have your book created, there are hundreds of opportunities to use it to engage with people. These are the smaller, more specific times you find yourself with the chance to capture people's details, if only you had a reason for them to share their information. By taking a little time to orchestrate these opportunities, you can create multiple ways to start a conversation, and even more chances to uncover ‘oil wells'. Groups of people you might have previously passed over because you didn't have a compelling way for them to raise their hand. Your first push should definitely be in the big ideas, but there are huge opportunities hiding in the long tail.   Links: Show notes: 90minutebooks.com/podcast/077 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show we're talking about some different types of books than usual. This morning I grabbed a copy of a book we recently completed and was surprised to be reading about their company culture rather than the strategy I was expecting. I so often find myself in a lead generation conversation, it's easy to forget that about 30% of the books we help create fall into this ‘other' category, so today we're going deeper into some of these other book types. Whether your book is for lead generation or about your company culture, your personal legacy, or stories from your customers, personal messages and real accounts are great at breaking through & resonating with people. The aim of everything we encourage you to do is to increase the amount people know, like and trust you, and this applies just as much to staff, family or investors as it does to potential customers. This is a great call if you have those relationships, even if it's only with a handful of people, because sharing your story in the pages a book moves a conversation in a way that's difficult to replicate in any other form.   Links: Show notes: 90minutebooks.com/podcast/076 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show we're looking at the '7 Key Factors in Creating Compelling Ads' and how you can use that framework to help create or promote your book. Whenever you come across a framework, it's a great opportunity to use it through the lens you want. This works for any framework out there, even if it's not directly applicable to your subject. By altering the words slight, or changing the context to better match yours, using a different framework can be a great way to prompt yourself to answer questions you may not have previously thought of. This particular one comes from the Breakthrough Blueprint Online course (BreakthroughDNA.com) and is part of Profit Activator 2) Compelling Prospects to Call You. You'll recognize a few of the step as they are some of the contributing thoughts to the Book Blueprint Scorecard, but this is a great illustration of the point. Asking questions in a different way helps expand the conversation, and that's where opportunity lies. If you've had a book idea in your head for while, this is a great show to prompt you to get it out and on to paper. Don't forget to check out the show notes for the Breakthrough Blueprint slide we're talking about. Links: Show notes: 90minutebooks.com/podcast/075 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, Betsey joins me to talk about seasonal books. This is a great topic, because it has two big opportunities for you 1) the seasonality is a reason to get in front of potential customers, 2) it's a way of subtly conveying a sense of immediacy. If you own a heating company, writing the a guide to Getting Your Home Ready for Winter is a great reason to share information in the fall. If you're a Financial Planner, a 2019 Tax Preparation Guide is a great reason to connect in the spring. The information is valid all year, but the seasonal spike in interest gives you a chance to have those potential clients raise their hand. Alternatively, a florist creating the 2019 Outdoor Wedding Venue Guide is a great way to reach people planning to get married sometime over the coming years. lt may have very similar information to the 2018 guide, but it's just as valuable, and the date gives it a sense of immediacy. Similarly the 2019 Florida Medicare Guide may have some updated information from the previous year, but that title is more compelling and relevant than simply the Florida Medical Guide which is kept up to date. There are many examples like this, where thinking about what is urgent in the minds of potential customers, even though you know the information is 'evergreen', is another amplification point to make those invisible leads, visible.   Links: Show notes: 90minutebooks.com/podcast/074 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show we're talking with Shane Melanson from Alberta Canada. Shane helps people invest in commercial real estate across the US and Canada, and his book, 'Club Syndication' helps people find the right deals and raise capital. We had a great conversation about how he dialed in the target market for his book, and now it's complete, we focused on some of the best ways he can get in front of the people he can best help. Shane has a great opportunity to work with a 'complementary, non competing' group of investors, and the book is proving to be the perfect door opener to people and conversations that were previously difficult to access. We dive deep into looking at various ways he can leverage his book that brings value to everyone and puts him in front of the right people at the right time. This is a great example of why your book is a 'charge neutral' way of starting a conversation with people who get pitched all the time, and why, when you start by give something of value (to potential clients or peers), it sets an expectation of value creation, rather than starting by asking for something. I really enjoyed catching up with Shane & it's exciting to hear how he's getting more people to raise their hand and there are lots of examples you can use to promote your business.   Links: Show Notes Learn more about creating your own book at: 90MinuteBooks.com Get Started at 90MinuteBooks.com/start See how you can amplify your book idea by completing your free scorecard at BookBlueprintScore.com   More about Shane: ShaneMelanson.com

It's 2019 & we're back! Today on the Book More Show I'm talking with Betsey about 3 or 4 of the fastest, zero cost ways to get your book out there using things you're already doing like email, social profiles, and the content you already create. There's definitely a place for specific campaigns, but being able to use your book as a next step for people in any situation is a great way to add small rocks, to the big rocks of your campaigns. It's these little opportunities that can add up to big results over time, and as we're talking about making small changes to existing things, it's deifinlty something everyone can and should do.   Links: Show notes: 90minutebooks.com/podcast/072 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show, we're talking to Randy Davis from up near Chicago IL. Over the years, Randy has built and sold 18 companies, and the book he just completed with us, The Bootstrap Billionaire, takes that experience and the insights gain from conversations with his peers, to guide you toward creating a business that scales, and ultimately is a viable business that attracts multiple offers. It was great to get some of Randy's time today. Not only for his knowledge, but also to listen to his experience of creating his book... What lead him to the decision, the process, and how he plans to use it. Everyone's background and intentions are different, so it's great to hear what held someone else back, and what's now propelling them forward. There's some great ideas here to help you get started.   Links: Show notes: 90minutebooks.com/podcast/071 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show we're talking about all the ways to take your hard work (writing your book) and create other 'things', other assets you can use to remix your campaigns and funnels. From the individual ideas that make up the content of your book, you have the opportunity to create many, many short, individual pieces of content to amplify your message, and educate and motivate people toward taking the first step with you. Once these are created, you'll have an army of assets, all waiting to be remixed into various funnel. From supporting material, to new, top of the funnel 'cookies'. The trick to getting this done is to split the task in two. First identify the points you want to amplify, and second, have a list you can refer back to, of all the different ways you can create variations of that content. It's this list that's the secret. You already know the information... This list is the way to shortcut you brain into getting it out there. At the end of the episode there's a challenge to get your list written. We're collecting the best ideas on this facebook post, so come over and comment. facebook.com/90MinuteBooks Links: Show notes: 90minutebooks.com/podcast/070 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Today on the Book More Show we've got a great interview with Regan Archibald, a healthcare professional from Utah. Regan has a great story. Having developed a number of clinics in Utah, he went on to found Go Wellness, a training and mentorship program for Acupuncturists, Chiropractors and Doctors in the healthcare field, and you'll hear us talk about the progression in how he uses his books (he's now on his 4th), to identify and engage both patients and clients. I love talking to the people we work with, to hear about the real life examples of how they are using books to attract more customers and grow their businesses. If you haven't yet started your book yet, the information Regan shares will be a great reminder to get started because there are so many opportunities out there, and you can never tell where it will lead.   Links: Show notes: 90minutebooks.com/podcast/069 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

You spend a lot of time thinking about your book, but the most important thing is the bigger campaign, or funnel your book is a part of. Today on the Book More Show, we're walking through the 3 campaigns we use, and the framework we've used with many clients to create the most effective funnels, with a book as the front end. Whether you've written your book already, or are waiting to get started, I really want you to take this approach, and think about how you can: 1) Identify people 2) Start a conversation with those people ready immediately 3) Continue to educate and motivate people over the long-term, until they are ready. ... and we'll be talking about number 3 more over the coming weeks. There is a huge opportunity to stay in front of people, presenting 'Minimum Viable Commitment' offers until they are ready, and your book is the very best way to start the conversation and prime your pump.   Links: Show notes: 90minutebooks.com/podcast/068 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

We talk a lot about using your book as part of a funnel, or campaign to engage future customers, and today we have a great example of that. In today's Book More Show we're talking with Jim Rollo an insurance broker from New York state. This is a great conversation and really the Jim's book is the perfect example of starting a conversation with a group of people that you want to engage with, in a way that resonates with them. He's used all of the book blueprint mindsets that we've talked about before, starting the conversation in a way that educates people and gives them useful content, working with complimentary noncompeting businesses to add value to potential customers, leading readers to further steps that amplify the conversation further and ultimately lead people to a point that you can do business together. The call went fast & there is a lot for you to take from it, including how jim came to the point of writing the book, the process of writing, and then we spent a lot of time really focusing on how he's planning on using the book through those complimentary noncompeting relationships. This is really a great show if you've recently finished your book or if you're thinking about starting, and are wondering how you can use it.   Links: Show notes: 90minutebooks.com/podcast/067 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

One of the most frequent questions we get asked is about book titles. So today on the Book More Show, we dive deep and revisit 5 of the most effective book title formulas. If you're on the More Cheese, Less Whiskers list, you'll have seen an email earlier this week introducing them. The aim, as always, is to have a title that makes your ideal customer, stop and say "I want that". Whether you're introducing a new idea to your audience or giving them step by step instructions to get a better outcome, your title & the words you choose, are the strongest indicator to people that they are 'in the right place'. In the show, we talk about The 5 Book Title Formulas field report. It's linked below. We also talk about the Book Blueprint Scorecard. Remember, you can get a personalized view on how your book idea scores and the elements you can improve on at BookBluepintScore.com   Links: Show notes: 90minutebooks.com/podcast/0665 Book Title Formula Field Report: The5BookTitleFormulas.com Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

One of the biggest challenges you face when writing your book (after the content) is getting bogged down by the tools and 'mechanisms' needed to get it produced and ready to print. The simplest way is to have us do it for you ;) but if you want to go the DIY route, today's show is for you. We talk about some of the tools and tips needed to get it done. We cover the options to get your words on the page in the way you want, as well as the choices you have for cover design. The key theme in all of this... Keep It Simple! Remember, if you're looking to generate business from your book, then your book is not the product, and ever additional unit of energy spent on this, is not being spent elsewhere. Focus on the 'Minimum Effective Dose' and get something out there that helps people and starts a conversation.   Links: Show notes: 90minutebooks.com/podcast/065 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

Once your book is complete, you have 3 main ways to get it in the hands of people you want to engage. Print, Kindle and PDF. In today's show, we're diving into some of the up and downsides to these, and how the different ways you plan to use your book can change what you need to do to get the best out of it. Starting with the end in mind is essential to creating something effective. Putting out a Kindle version is might be a great idea, but unless you have a way to encourage those people to identify themselves, it could be a lot of wasted effort. There is no 'one size fits all' answer to creating your book across different channels, but today we talk about some great ideas and points to consider to make sure you get the best bang for your book.   Links: Show notes: 90minutebooks.com/podcast/064 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

There are a few traps that can catch you out, even after you've created the content for your book. The biggest one - endless editing. After years of experience, we know the biggest challenge people face is letting go and getting their book out their, in front of people. The temptation to edit, and tweak, and edit some more can be overwhelming. Months can pass and you still don't have anything to share. The good news is, you don't need to do that! If your book is being used identify new customers, if you're giving it away as a way to start a conversation, then 90% and out, is much better than waiting to get to 100% (which, by the way is an illusion), and sat on the shelf. Remember, your book is not the product, and in today's show we talk about some of the common editing traps people fall into, and how to recognize them. One of the issues is keeping your 'beneficial constraints' in mind, so we wrap up by talking about the right time to create a second book. This is a great show to keep you moving toward the end of the process.   Links: Show notes: 90minutebooks.com/podcast/063 Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Interview Shows: 90-Minute Books Author Interviews Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com