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Best podcasts about more cheese

Latest podcast episodes about more cheese

More Cheese Less Whiskers
Ep258: Crafting a Business Masterpiece with Chris Wysokowski

More Cheese Less Whiskers

Play Episode Listen Later Mar 7, 2025 55:04


  In this episode of More Cheese, Less Whiskers, Chris Wysokowski shares his journey from working in his family's painting business to helping others grow theirs. He discusses transitioning from hands-on projects to strategy and business development, emphasizing the importance of maintaining relationships with past clients.  Chris explains how to treat completed projects as "homes under management" and stay top of mind through regular communication. He also introduces methods to create more opportunities from each job, using tools like an annual touchpoint calendar and circle radius prospecting.  Chris's approach focuses on building long-term success through smart planning and relationship management, shifting from chasing new leads to creating a steady stream of work from satisfied clients. Summary: In the episode, I introduce Chris Weissakowski, who shares his journey from a hands-on painter to a business growth mentor, highlighting the importance of transitioning from operational tasks to strategic business development. Chris emphasizes the significance of maintaining strong relationships with past clients, viewing completed projects as "homes under management," to enhance business revenue through repeat and referral opportunities. We discuss systematic approaches to maximize a painting business's potential, including the use of an annual touchpoint calendar and innovative metrics like "gallons under management" for project scope assessment. Chris provides insights into effective customer engagement and project management, introducing strategies such as circle radius prospecting to expand business opportunities from a single job. The episode delves into the development of a structured and repeatable business growth system, emphasizing the documentation of processes and the use of CRM systems for better client management. We explore how Chris's strategic insights, influenced by industry leaders like Jay Abraham and Dan Kennedy, can empower entrepreneurs to enhance their businesses, particularly in local markets like Eastern North Carolina. The conversation highlights the potential for impactful change through clarity and continuous improvement, setting the stage for a transformative year in business development for painting contractors. Show LInks: ProfitActivatorScore.com BreakthroughDNA.com 90minutebooks.com  

Welcome to Cloudlandia
Ep128: Balancing Health and Habit

Welcome to Cloudlandia

Play Episode Listen Later May 15, 2024 54:55


In this episode of Welcome to Cloudlandia, I reminisce about our wonderful experience at the recent Cloudlandia conference at Canyon Ranch in Tucson facilitated by the legendary Joe Polish. We discuss the importance of maintaining an active lifestyle through routines like DEXA scans. Our conversation explores cultivating daily habits that balance productivity and creativity without overcommitting. Wrapping up, we tackle the nuances of time management as entrepreneurs and commitment levels' impact on execution. Discover how dependability and prudent social media actions shape future opportunities, drawing from Kevin O'Leary's wisdom. SHOW HIGHLIGHTS Dan and I delve into the significance of the series' theme song and its role in their listening routine, based on Chris's reflections. We discuss Chris's trip to Tucson and their perspective on the moderated conference experience led by Joe Polish at Canyon Ranch. We highlight the importance of maintaining consistency and improvement over time, drawing upon the eight profit activators as an example. Dan analyzes a typical day at Canyon Ranch through Chris's recount, emphasizing the value of health checks like the DEXA scan for body composition. We explore the paradox of having ample free time yet facing a lack of productivity due to multiple options. Dan and I discuss the various levels of commitment and how they influence the ability to complete tasks, especially in the entrepreneurial environment. The chapter on trust, money, and social media is explored, examining the challenges of relying on unpredictable and the personal ethos of dependability. We assess the intertwined nature of trust, money, and social media, referencing Kevin O'Leary's perspective on the potential long-term impacts of public actions. reflect on Chris's strategy for managing time and commitments, including his rule against traveling for marketing purposes. The episode concludes with us having a candid conversation about procrastination, commitment, and the challenge of executing tasks without external scaffolding. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dan: Welcome to Cloudlandia. You know, the theme song to this series might be the song that I've listened to more in my life than any other song. Dean: Oh, that's funny I like it. Dan: I was going through the archives and I said you know, I don't think I've listened to any song as much as I have this song. That's so funny. Yeah, I love it Good music though. It's good music. Dean: And good message. Dan: And it, I love it, it's good music, though. Dean: It's good music, yes, and good message. Dan: And it's good message. Dean: It's always a reminder. So welcome back. You've been on the road, arizona. Dan: Yes, how was that? Oh, it was great. We were in Tucson for about five days at Canyon Ranch, and the weather was absolutely superb. In Fahrenheit terms it was roughly about 75. Dean: Yeah, perfect right. Dan: Clear, cool nights, blue skies, no rain and the genius was great. Joe is really in the sweet spot. Joe Polish is really in the sweet spot because he's controlling it now with his interviews and I think that's terrific, because he had six different guests and if they're just giving a presentation, it can be from bad to really great. But what Joe provides, he just does a framework and of course he directs them with questions and he knows the audience, he knows the speakers, so he's doing a great job of moderating and I think that's a terrific move. Dean: I like the new setup too that he's got there, the stage with the kind of environment that's good, nice, the kind of environment that's good, Nice. Dan: Well, let's Proves that, if you just stick with some things long enough, you know it turns really superb after a while if you keep making improvements. Dean: Wow, I can't say enough about that being true. I was really. I've been thinking that about the. I've been going back looking at the eight profit activators as the example of how long you know I would say I've been working on this for 30 years, unconsciously, and the last 20 of it consciously and the distinctions, the reliable, that I've generated from all the ways that we've applied, all the number of data sets and iterations and different applications that are still like, it's just kind of great. It's a shortcut to really identifying what needs to be done, and every new iteration of a durable playbook is adding new distinctions. So much certainty in the things. I just can't wait to see, you know, the next 20 years of that real like dedicated application, because it's not going anywhere, you know. Dan: Yeah, I think you know I'm sort of a stick with things for a long time. Dean: Yes, yes. Dan: And I mean, if people are telling you they're getting value out of it, their checks indicate yes, yes, things going in a workshop and I'm, you know, I'm always seeing new things and and everything like that. But you know, we were. I was just reflecting that this is 35 years for the program, the workshop program, and it's pretty much not too different in 2024 than it was in 1989. I mean 2024 than it was in 1989. I mean it's basically you're doing thinking processes, you're chatting with each other individually, you're having general discussions, there's visuals to represent what's going to happen and all the money's up front. Dean: Yeah, I mean, listen, I call those things durable contexts and what you've got there, like the strategic coach program and the workshops, it's not unsimilar to what 60 Minutes has going for it, the. It's been the same context in sunday night 7 pm tick, tick, tick three long form stories on the most fascinating things in the zeitgeist right now. That's never going to get old. That's really. You know, it's like the same thing. You look at quarterly meetings gathered with your peers thinking about your thinking in a group of people who are thinking the same way. So I think that's the cheat code is understanding what those durable contexts are and allowing the content to fit within that. You know. Dan: Yeah, there was a great old parody, I don't know 20 years ago, and it's the new marketing manager for Coors Beer and he's saying yeah, and he's in a meeting with Mr Coors the current Mr. Coors and he says yeah. He said yeah, we've done a lot of research and you know we feel that the color that we've been using for the labels of Coors beer are not up to speed with what people really like and therefore we're suggesting that we switch the color of the labels. And Mr Coors says I like the color we've got. He says yes sir, yes sir, Mr Coors. Dean: Yes, sir, we're going to go with the color. Dan: And he says we feel that you know the typeface that we're using, the Coors typeface, is from the. It's really from the 19th century. And he said so we're suggesting this new typeface. And Mr Gores says I like the typeface the way it is. Dean: He says yes, mr Gores. Dan: And then he says we're thinking that the bottle is very in old shape, you know, and it's not really up to date with modern design and therefore we're recommending this new shape of the bottle and we want to change the color of the bottle too. And he says to Mr Kors says I like the old bottle and I like the color we've got. Yes, mr Kors, okay, we're all set to go on our new campaign right, that sounds like your conversation when they wanted to change the fonts right, yeah, yeah, yeah, I like Helvetica. We're going to stick with. Dean: Helvetica Awesome, I love it. Well, Dan, what was your? What's a day in the life in Canyon Ranch? You've been going there now for as long as I've known you. Dan: Yeah, 1990 was our first trip, so this is our 55th visit and many years. We've gone twice, twice. Well, it's a nice place, it's very congenial, it's very comfortable and it's well kept up. And, you know, the food is good. They have terrific massage therapists. I mean, they have dozens and dozens of massage therapists, some of them, one of them we have we've been seeing her for 25 years, you know, and there's just a nice quality. It's very predictable, there's no tension, it's very laid back, and so I get up in the morning and, you know, once we're set to go, I'll go out for a walk, and they have a two mile loop around the property oh wow and one of them is quite a challenging hill, okay. So what I could do is I go out and I start working the hill from top to bottom and I do that. I do that for about a half hour. You know. Dean: Up and down, you know gets the heart rate up yeah and now with my repaired knee I was gonna ask do you feel? Dan: the difference. Yeah, yeah, it's. Uh, there's a bit tenderness about especially coming down it's going up is fine, it's coming down. That puts more stress on your knee right and then then we go for breakfast and there's two choices they have sort of a very informal cafe and then they have a restaurant with full menu. And then I do a lot of reading. I read the Wall Street Journal on six days of the week and Babs and I just agree when we're going to rendezvous for lunch. Dean: She does a lot more. Dan: She does a lot more consultations. She does more investigating new things, which eventually I introduced to some of them. But she's much more active. She gets more tests than I do and I do one test probably every year for 20 years since the body composition. Oh, yeah, like a DEXA scan, right, right, dexa scan, yeah, and it's the gold standard as far as I can tell. You know, and then you compare and I got 20 years of records and you know, need some more care. Things are okay here and you know you go there and then the afternoon I'll have at least one massage a day and I do that. But I do a lot of reading. I've got my detective stories, my thrillers, my international geopolitical thrillers, and you know I'll wander around around and I get my steps in, I get my three rings on my apple watch bin and we meet for dinner. We usually do it pretty early and we you know and come home and I'll check the news, internet news and read some articles and then I'm off to bed and multiply that by five days. Dean: Do it again. Dan: Yeah, and you feel revived. Dean: Yeah. Dan: But I, you know, I mean at after 35, 50 years of coaching and 35 years of the company and the program. I don't really get that stressed out for my work. Right, I mean you know I'm in my unique ability. I have certain things to do every day. Dean: There's deadlines. Dan: There's always lots of projects going, and so it's not like to go on to free days, which Canyon Ranch always. Isn't that much of a change for me from? The way I operate on my workday. I'm never doing more than three projects for the day. I have lots of time between projects. I only hold myself accountable for getting three things done a day. My scheduler, Becca, always makes sure I have at least a half hour between anything that involves a meeting with someone else. And yeah, so that's pretty well that I mean. But I get a lot done. I mean I'm more productive at 80 than I was at 60. Dean: So yeah, that's my thing. How much of your time during the week like when you're on a typical home week, work week is scheduled like synchronous and scheduled with other people, versus you saying these are the three things I'm going to work on, or are they always involving other people? Dan: No, I have days when it's just me getting my part of a project done that has to be then sent off to somebody else. But I have days when there's no meetings. The vast majority of them are Zoom meetings, not in-person meetings. Dean: And I have a regular schedule the workshops are in the schedule. Dan: The two-hour catch-up calls that we've introduced for Zoom they're in the schedule. I have podcasts they're scheduled. The only thing that's left up to me is creating new tools. Dean: Right. Dan: You know, and the other thing is new chapters of the current book and that goes off, and then we have recording sessions and so on. But I would say that if I look ahead at a year, 85% of that year is going to be totally known on the first day of the year. Dean: Really, yeah, yeah, like with scheduled slots for when it's happening, yeah. Dan: Very interesting. Yeah, and I've introduced a new rule in 79, that I will never travel for marketing purposes. Dean: Right, exactly. Dan: Yeah, and I will never give a speech. I'll do an interview, but I won't do a speech. Dean: Right or. Dan: I'll put an audience through a thinking tool, but I won't give a speech, so my days of speechifying are in the past, right, right, right. And I won't give any speech for publicity purposes, I only give a speech for marketing purpose. I mean, I'll only do a public, you know, presentation and a movie tool only for marketing purpose. I'll only speak to audiences that are qualified clients, qualified prospects. Yeah, yeah, and that's basically an easygoing tourist's life. Dean: Yeah, exactly, I forgot, that's another thing. Dan: You have a birthday in about three days, right? Dean: That's right. May 10th that's exactly right may 10th. Dan: It's yes, right yeah, so that's what is that friday? Dean: that is friday, yeah, yeah. So that's that one little thing, that one week of time where I'm only 21 years younger than you. I catch up on you for a little bit and then you take over again. Dan: Yeah, I have to give you a teaser before I frustrate you. Dean: Okay, let's hear it. Dan: Yeah, no, it's 20. Dean: You get to be 21 years younger. I got you Right, right, right. Dan: Then it gets taken away from you. Yes, exactly, just when. Dean: I think I'm catching up. Yeah, yeah, a little boost. That's so funny. Yeah, I've forgotten that we're both Taurus. That's something we are very similar. I think that's why we have such an easy friendship. I think because we're essentially a lot alike, I mean our whole being. Dan: I think we're essentially lazy luxury-loving innovators. Dean: Lazy luxury-loving innovators, I like it. Dan: That's pretty true. Dean: It's the truth. You're absolutely right. Yes, yes, yes, in the best sense of all of those words. Dan: Yeah, yeah, yeah, and I think both of us exhibit sort of a lifestyle that's different from what we learned when we were growing up. Dean: That's true, yeah, I don't know what instilled it in us, but it was self-discovered. Really, Nobody taught us this. Dan: And we both like shortcuts. Dean: We both have a passion. Dan: It's very interesting I haven't actually driven a car in the city of Toronto in easily 25 years. Dean: I think that's amazing yeah. Dan: And you know I have a limousine company that handles all my scheduled stuff. And then Babs. You know we're very much in sync in terms of what we like to do for entertainment and for socializing we're very much in sync, and what it's allowed me to do is to really notice shortcuts in the city because I'll see. You know, I'm a real map addict. I like maps. And I'll see something I said. I wonder, if you go through this alleyway here and you come out here, whether it's a shortcut when there's busy times and I got about 20, 25 of them in the city that Google doesn't know about. Dean: Oh boy, okay, yeah, you've got the knowledge. Dan: Yeah, I got. I've got the knowledge. Google stays within the framework of what are considered official streets. You know they it doesn't, and probably they have to do that. I mean, that's not, it's not their job to be doing it and and so one of the limousine drivers said, you know, he went to the president of the company, the owner, and he says, you know, we should have mr sullivan up here, he knows more shortcuts than anyone I've ever seen and and the owner of the company. Why would we want the trip to be any shorter? Dean: Unbelievable, huh. Dan: Isn't that? Dean: funny, that's the best. Why would we want it to be any shorter? Dan: No, and I can see his point of view, I guess. Dean: but wow, I can't tell you, dan, how much I'm looking forward to being in Toronto. Dan: Yeah. Dean: Really am. Dan: Now you're coming in. When are you coming in? Dean: On a. Dan: Monday. Dean: The workshop's on a Monday the workshop is on Monday, right the 20th, so I think I'm going to come in probably the week before. I'll probably come in. I may come in at the very latest the 17th, and so I would be available for a table 10 or whatever table they assign us on the 18th, if that works in your schedule, and then I'm going to do a breakthrough blueprint on the 27th, 28th, 29th. So I'm going to stay for at least two weeks. Dan: Are you staying at the Hazleton I? Dean: believe so. Yes, there are the four seasons. Dan: one of the two yeah, because our wonderful French restaurant in Yorkville is gone. Dean: I know exactly. Dan: Jacques Bistro. You know, they basically packed it in at the end of the previous year, so the COVID year started in March 2020. So right at the end of 2019, they packed it in and their son you know, their son and daughter were. I was leaving this was right at the end of the 2019, I was there and I was going down the steps and he said Mr Sullivan, do you mind if I have your picture taken and we're putting together sort of, you know, a panorama of all the longtime guests? And I said sure, and then they they always closed down for the month of January, july too, yeah, yeah, in January, and they never came back. After January it was closed, and so I don't think they were sensing anything, but I think they had just more or less packed it in without telling anybody Because it's all gone. Now it's some other business. It was a very small restaurant, I know because it's all gone now and it's some other business. Dean: You know it's. It was a very small restaurant. Dan: You know I mean they may do, for they may do for almost 40 years with about at most they might've had 40 seats in the restaurant. That wasn't a very big restaurant Right. But let's Select is good, let's Select they sold. The two partners sold. They had been with it for 40 years and they sold and it's. You know the menu is smaller. There's some things not on the menu that I liked, but you know it's great. Dean: Have you been to? There's the new French restaurant in Yorkville, off of you know where, if you go Bel Air basically that where Bel Air meets Yorkville if you continue across Yorkville in that little alleyway, there's a new French restaurant. I think. Yeah, they didn't last. No, they didn't Okay. No, cause they came in just before. Dan: COVID right, yeah, they didn't last. Oh, they didn't Okay. No, because they came in just before COVID right? No, they didn't last at all. Okay, yeah, and I'm just trying to think. Dean: Sophia Is there another? Sophia is another one. I think it's new, but I haven't experienced it. Dan: Yeah. Dean: Yeah. Dan: Yeah, you know, there were a lot of casualties from the, you know. Dean: Yeah. Dan: Actually, Yorkville has gotten a lot less interesting because restaurants have gone out and retail stores have come in oh interesting. It doesn't have the same entertainment value that it did. Dean: Interesting, I may have to rethink Where's the new? Where would be a suitable place for a guy? Dan: like me, the Hazleton is really good. I mean, they're one restaurant there is really good, but you know I would go for Le Select, just for old time's sake. Dean: Of course, yeah, yeah. Dan: And we'll put it in the menu. I have a whole bunch of medical things. Usually on Saturday I go to my biofeedback program. Dean: I go to osteo-stron and I get my hair cut. Okay. Dan: But I can leave off the two medical things that day and just get my haircut. Dean: Okay, fair enough. Dan: And we'll, yeah, put it in for 1130. Would that be good? That's fantastic. Dean: I love it. Dan: Yeah, yeah, it's not table 10 anymore, but we can get the same table, yeah, and that's where we. Dean: That's where we, that's where we launched the podcast series the joy of procrastination was launched right there. Dan: Yeah, what are you thinking about procrastination now, after all these? Dean: years. I think it's amazing. I mean, I think this whole idea of the you know as a superpower, I think it's absolutely true. What I still I'll tell you what I'm personally working on right now is my ability to do what I say I'm going to do. At the time, I say I'm going to do it without any external scaffolding, and I'm realizing that. You know, I'm just now eight weeks into the health program that I'm doing with Jay and Team Dean all together there, and what I've found is that's working really well because it's created the external scaffolding and support and exoskeleton that allows me to stay on track, or create that bobsled run, as Ned Halliwell would say. And so now my attention in May here now is turning to myself. I have, Dan, an abundance of time. I have, all of you know, a consulting client that I talk to on Tuesdays at one. I have a my real estate accelerator group on Wednesdays at three, and then on alternate Thursdays, I have my co-agent call and my email mastery call, and so, all told, it's four to six hours a week of synchronous and scheduled requirement. Right, Then I basically have 100% of all of my time available, and I do. I've always sort of you know having free time leads to having the ability to be creative and do things, but what I find is I often end up in a paralysis of opportunity. you know of that I could do this I could do this, I could do this, I could all of those intentions. You know that I could do this, I could do this, I could do this, I could all of those intentions you know. But I very rarely get anything done. Fits and spurts right, and so that's what I'm really kind of. I'm really trying to figure out the formula for me on that. Dan: That's why I was curious about you know, you know, I would say this that I, if I didn't have obligations, or commitments. Let's say commitments, yeah, like I have, I have commitments. I wouldn't be very productive just on my own Right. I mean, I won't do something just because I want to do something. To see it, it has to involve my team and it has to involve my clients, otherwise I won't do it Right. And so I always have deadlines related to those two parties, and I really like deadlines. I really like deadlines because, you know, and usually I get it done just before it's needed. And the reason I like that is if I just have enough time to actually and I don't have any more time, I just have enough time to get something done, then I'm totally focused. If I've got more than enough time to get something done, then I'm totally focused. If I've got more than enough time to get something done, then I can be distracted by something else Me too. Dean: I realized I started thinking about a progression of the way things are going to get done. Most certainly is synchronous and scheduled is 100% certainty that it's going to get done. Then kernis and unscheduled is also getting done, like that's what other my consulting clients or the people that I work with we don't have necessarily every tuesday at one o'clock or whatever it may hey, are you available to talk? You know, on this day and we put it in the calendar and but it's not like recurring, that, it's not locked in obligation. I usually keep my calendar. You know I schedule those things about two weeks out. And then the next level up then. So that's synchronous and sort of unscheduled, but we'll do it. Then the next thing is asynchronous with a deadline, is likely to get done, but the thing where I want to be is asynchronous at my discretion and that's the most joyful thing, but nothing ever gets done. Dan: That's the reality, right? Yeah, it's really funny. I was having a conversation about it was with someone at Genius Network. You don't know them and they were talking about how they're really into Zen. Know them, and they were talking about how they're really into zen okay, and and you know the oriental, you know that you detach from, you know physical reality, more or less yes, and, and I said, you know I've read things about them. You know I've read things, but reading things about zen isn't them right you know, it's not them. You know, and and said the one thing I've noticed about people who are really deeply into Zen they're not real go-getters. Dean: Interesting yeah. Dan: Yeah, because for them, the things of the world, they're not really real. Dean: You know they're sort of delusional. Dan: And anyway, and I said, I have a really enjoyable engagement with the world. Yes, and it's entrepreneurial, so that makes it more enjoyable. I have nothing in my life that involves dealing with people who are in bureaucratic, private sector, bureaucratic or public sector. I have no nothing to do with anyone like that, and so everyone I mean my entire environment. I'm hearing an enormous amount of sound. Dean: Sorry about that. Dan: What I notice is that I live in almost like a complete entrepreneurial universe. I mean both business-wise and also socially you know, so I don't really know much about what's happening outside of the entrepreneurial world. I mean, I read it. I mean I read it on the internet, but it doesn't really impact on me. You know, I mean taxes do, inflation does and everything like that, but not in a serious way. And the exchange rate between the US dollar and the Canadian dollar is very comfortable right now. Dean: It's about $1.37. Dan: Okay, yeah, I always enjoy that. Dean: It's a nice offset. Dan: Yeah, people say, why do you live in Toronto with the taxes so high? And I says, well, it all depends on where your money is coming from. Dean: Right right, right right, and you know the patents are. Dan: We're up to 19 now. We have 19 patents so far. And that has its own asset value. And yeah, so it's really nice right now At 80, it's really at age 80. So it's really nice right now at 80, it's really at age 80. It's really nice. Dean: Yeah, is that so? I am curious, though, if so, the deadlines. If we think about that progression right Of synchronous and scheduled, synchronous unscheduled with a deadline and asynchronous at your discretion, where's your power zone? Are you able to spend time productively in asynchronous at your discretion, or does what drives your thing be the deadline? Dan: No, I let other people schedule my life. I let other people schedule my life. Okay, yeah so all the dates in the calendar are someone else's schedule and then they have their schedule for me to get the material in, because it always involves some sort of teamwork. Dean: Yeah. Dan: Before a workshop, you have to get the new artwork in according to the production team's schedule, not my schedule. Right and I have some really good rules with that. If it's 80%, good we're going to go with it, even though. I got a better idea at the last moment. I never load them up with last minute requests because from the audience's standpoint it's 100%. It's only our judgment that is 80%, right, exactly. Dean: They don't know. It's 100% of what they got. That's exactly right. Dan: Yeah, I don't know that there was something better that could have been done. They don't know that, so I'm pretty easy with them. Every once in a while there's a last-minute thing and because I never bother them very much, they're up to it. But if it was a steady diet that they had of the last minute, then you'd lose their ability to respond at the last moment. So I never take advantage of that, except there is some situations where you know it's a good idea to do it. Dean: Yeah, that's exactly right. How much of your time is spent brainstorming and sketching and thinking, like, working out an idea for a thinking tool or the content for a book? Because I imagine that's kind of where it all begins. Right, you're coming to the table, yeah, with the idea this is the book I'm to write, and how much of it is you, uh, I'm really curious about, like because I've discovered you know, my power verbs as part of our discussion through the joy of procrastination. But what would be? Do you have time like that where you're? Do you have a notebook that you use, or do you sketch, or do you know? Dan: I'm pretty much um. I'm pretty much a fast filter person, so yes, uh I get the idea and then I go through and I say this is the best result, worst result, and here's the five success criteria. Dean: And by the time I finish. Dan: By the time I finish, the first fast filter I'm launched and then it's right into the introduction, the chapter one, chapter two, chapter three, you know. So yeah but I was talking to a new member of genius network. A great family actually, a father and two sons all joined and it's called the pompa method and it's, you know, getting rid of all the metals in your body and everything. You're living with mold and everything else and so much of sickness comes from heavy metals in your bloodstream and it comes from very, very serious negative impacts of having mold in your house and I think you would be more in danger of that than we would here in toronto. I think florida's can be sort of damp, you know things. I would say that uncared for physical things in Florida deteriorate pretty fast, don't they? Dean: Yes. Dan: And anyway, and he didn't really know me at all, like there was no prior knowledge, when we met and I started talking and he says you know, I'm doing everything well, but not writing books. And he says I have some sort of block to the book. And I said do you have a book in mind? And he says, yeah, I've got notes and notes. And I said you know, the easiest solution to writing your one big book is not do that. What you want to do is write 100 books. Dean: Right. Dan: Yes, right, yes, book. And he says, well, how do I think about that? And I says, well, do you have a good chapter already? If you were going, to write a good chapter in your you know. You know it's a good idea, it's one chapter, it's one idea. Could you write a book on one idea. And he said yeah, but I've got so much more to say. I said I know you got we all do. I said we all got a lot more to say, but we don't have to say everything right now. We can say one thing right now and I showed him one of my books and he said, oh my God, oh my God, but it's so short. And I said yeah, and you can read it in an hour. Dean: I said it's big type too. Dan: It's 14 point type and it's Helvetica, very easy to read. And it's got lots of subheads. You could get the meaning of the book if you just read the subheads. If you didn't read all the text. Just read the subheads and the titles. You could get the meaning of the book, or you could read the cartoons or you could listen to the audible or you could watch the videos, know everything else. And it was like he, it was like a religious conversion. And he says, oh my god, I've got so much things that could become small books. And I said, yeah, the ebook. Research indicates that if your book is less than 60 pages, you'll'll get 85% complete readership out of it. Dean: Mine are 44. Dan: I only have 44 pages in a book and so, going back to your question, I don't have to do much brainstorming because I've done the same format over now. We're just completing number 38. Dean: Yes. Dan: I totally know One of the big problems of writing a book for the first time. Well, how long is it going to be? Dean: and what are the? Dan: chapters going to be. I know it's got an introduction, it's got eight chapters and it's got a conclusion, and then it's got a little section on the program in Strategic Coach. And then it's got a little section on the program in Strategic. Dean: Coach. Dan: So that's why I like repeating good formats, because you're not doing all this guessing. What's it going to look like? I know, I mean, I know what it's going to look like, I know how long it's going to be, I know what the pages are going to look like I know that. So that forces people to procrastinate and stop and everything else, and I've removed all that execution complexity right up front. And then I've got nine other people who are responsible for the finished product Right right yeah, and. I've got deadlines for them. Dean: The deadlines. Dan: You know they're already in the schedule. Basically it's a two-month project to get the book finished and all my deadline dates are in the schedule. They're just presented to me. These are the deadlines I said okay. I'm cool. So see, I'm being managed by other people's schedules and that takes a lot of the uncertainty on my part out of the way. Dean: Yeah, you know, what's funny is I've been thinking about my, because I'm very reliable in synchronous and scheduled things Meeting deadlines and meeting deadlines. Yeah, I'm never, you're never late, you're never unprepared. That's exactly right. That's why synchronous and scheduled for sure I would say you're never unprepared chat at somebody's event or as a guest on somebody's podcast, where I don't have to prepare what I'm going to talk about. I do it in the thing and that's why having the format that I've chosen for my More Cheese, less Whiskers podcast is the guest, is the focus, and I've been preparing for this conversation with them for 30 years and I bring all of that with it. I don't have to think about it ahead of time. So synchronous and scheduled, 100% gets done and it's right in my go zone. What I have been thinking about is if there were a way to think about signing myself to. Have you ever heard the term an FSO contract? It's in the entertainment business. People will contract with a entertainer's company for services of Dan Sullivan. So it'd be entering into a contract with strategic coach FSO Dan Sullivan and that would be a really interesting thing. If I had a way of thinking about myself, detached from myself, as a thing that I could tap into for services of Dean Jackson, it would be an interesting you know, I'm just applying it to myself. Dan: I don't trust the guy to show up Right, exactly, that's the thing He'll be on the way and he'll see something interesting. And then, yeah, you know you have to track him down. It's too much work, you know but I'm like you I'm very reliable as it comes to you know, you know commitments to other people. I'm very reliable. So I said and it's not work for me to do that. So you know, I just never, ever want to disappoint you know, I just never ever. Yeah, and but when I'm just dealing with myself, well it's, it's really loosey goosey, you know. Dean: Right. Dan: Yeah, He'll find some excuse, you know, you know he's very slippery. Dean: Yeah. Dan: Yeah, the neighbor's dog ate the homework. You know, you know, he's very slippery. Yeah, yeah, the neighbor's dog ate the homework you know, everything like that. Yeah, and I I put myself in the gap when I'm doing that, but what I've done is, over the years I've made things I'm really intensely interested in public offerings, in other words, I'm presenting it to an audience and I just things that I'm really intensely interested in. I've connected now with making money. Dean: Right. Dan: And you know, the making of money really makes things official. Dean: Yes, yeah, so yeah, very, I mean it's taken a long time. Dan: I mean, I'm not saying this, was you know, but more and more as I've gotten lazier. Dean: Right. Dan: Anything that I'm actually interested in doing better make money. Right right right, isn't that funny. Dean: That's still the motivator, even though as time goes on 1600s, early 1700s. Dan: He said the making of money is probably the most innocent thing that humans can engage themselves, involve themselves with. He said making money it's really clean, you know it's sort of a really clean activity and there's an exchange and you feel a real sense of accomplishment and achievement. You know, there's just something about something where it has to be good for both sides. It's got a much higher energy impact to it. Dean: It's good for me, it's good for them, and it's not just double the pleasure, it's 10 times the pleasure yeah, and I mean, you know the nice thing about it is that to do it sustainably, there has to be a durable exchange of value. You know it has to be. Yeah, that's what's so? That's what I mean. That's what's so clean about it. Right Is everybody wins yeah. I love that. That's what I love about marketing, you know, is that it's just such a great. I feel really great about being a connector in businesses who can really add value to people and getting the message out to the people who can need that value as much as possible. Dan: And you know the thing is, it's actually the creation of something new, that didn't exist and then, once the exchange has been happened, it exists something new has been created and you know, and it's a, it's kind of proof that you're real. Yes, right, right it's a, it's kind of proof that you're real. Yes, right, right, you know, I mean you have people involved in various you know involvement of psychiatric treatment and you know they said, well, I don't know if the world is real, I don't know if I'm real, and I said well, if you're only asking your opinion, it's going to be hard to pin down. Dean: Yeah, right on. Dan: You have to get some proof from someone who's not you that you know that what you do is valuable. Dean: Yeah, yeah, that's what the that's the true, that's the great thing about capitalism, you know is that it's? Voluntary. It's voluntary, right yeah? Dan: Yeah, yeah, yeah, I was watching. You know the Shark Tank guy. He's Canadian, kevin O'Leary. Yeah, yeah, I was seeing him and he was saying he was just telling the protesters on the campus that it's being noted in the job market who these people are and they don't realize the price that they're paying and they have masks. And he said, doesn't matter, we're picking up your eyeballs. He said that every single person who was involved in the january 6th you know the- yes they. Within about two months, they knew who every individual was and where he was, because the technology is now so good. And he said. They're being used at the university campuses by the police and everybody else and every one of you who's upsetting campus life and is doing that, it's noted that you were doing this and if your resume tries to present you're a different person from who you are in the student protest, doors just will be closed to you. You will never get any direct message that you were in the protest, but you'll notice over the 10 years after you go to college and go out in the marketplace that you don't have much opportunity and it's a really good talk. Because he says you think there's no cost to this. There's a big cost to this talk. Because he says you think there's no cost to this, there's a big cost to this. And he says you think you're inflicting the cost on someone else. I have to tell you, over 10 years the cost will be inflicted on you. And I just thought it was a neat little talk. Dean: Yeah, he's a pretty smart guy, I mean just like as a philosopher, you know. Dan: Yeah, yeah, yeah and anyway, but I found it interesting that you know this rears up every once in a while. It's a bit like a fever, you know that. But this is very well planned. All these students have been in training for the before they actually show up as a protest. They've been in training by, you know, by activists. You know trainers and the activists who train them are never there. They train them and then you know they're off camera and you know they're tracking down the money sources. These people are being paid, you know. I mean they're actually being paid to do this and everything like that you know and everything like that. But it's an interesting thing how it's harder and harder to do things in secret these days. Dean: I was just thinking that, like back in, you know the fifties and sixties, seventies, eighties, even. You know everything now is is on, everything is on camera. You have to assume that you're every move. Dan: Yeah, they're probably you know, communicating with other people on social media. You know they're yeah they're not just doing this in quiet, for right five, six, five, six days in a row, I mean they what got them out, you know, into the movement was probably social media. Hey, we're going to do this and nothing else. And you should come to a meeting and we're going to do this. And you know, I think late teens and early 20s people don't think too much about that, you know, they don't really think that it shows up. But we're, you know, in our company, we really do extensive social media searches when we have a job, you know, a job applicant. Dean: Oh, you do, oh yeah, deep dive. Dan: Yeah, yeah, deep dive. We had one woman and she came in and you know where our cafe is in the. Toronto office. And she came in and she was sitting out in the, you know, in the reception area and something about her just caught my attention. And then she came in and she was just perfectly done up, you know, I mean her clothes were great. Dean: And. Dan: I watched her as she went through the cafe back to Babs' office and I said she's just too perfect. I said there's something wrong here. And afterwards she left and they were saying, boy, what a resume. She has a resume and everything else. I said there's something too perfect about her. I said I get the sense that something's off about her. So they went searching and they found out that she had a whole separate life as a burlesque dancer. Oh really, wow, that didn't show up. That didn't show up. And she even had a you know like a brand name for who she was in her other work. She had a completely you know and she was in clubs and they're sort of not public clubs and everything like that and not that there's anything wrong with being a burlesque dancer If that's your, you know. I mean, I mean it's not really my, you know my favorite form of entertainment. But you know, but the fact is that she hid the other part of her life, and that's the sense that I got. There's something too perfect about her. There's another side of her that's not being seen, so it will be discovered. If you have another life besides the one that you're presenting, it will be, discovered. Yeah, there's no hiding now, right yeah, and the simple way is just be who you are. Dean: Ah, that's exactly right, that digital split. Yeah, and the simple way is just be who you are. Ah, that's exactly right, that digital split. Dan: Yeah, yeah, yeah. And you know, and the people that we really have long-term relationships with invariably are people who just do they. There's not another them. Right, yes exactly Right, right, right yeah. So anyway, did you learn anything about the way I approach things? Dean: I did. I mean, I think that's you know your organizing context. Like you know, I've been thinking about it in this terms of imagine, if you applied yourself, you know, and this is the applied portion of things and it sounds like your, the fast filter is the gateway into the applied world, right it's? yeah that's that starts. That makes it real because you're making it up and then you're making it real with a fast filter, yeah. And then that, when presented to your project manager or one of your project managers, you know you use the term, you know I mean executive function. Dan: You know you're lacking in executive function. I don't think that's true. I think, from a creative standpoint, you retain a lot of total executive function. I think what I've completely delegated to other people is management function. Dean: Yeah right. Dan: It's not executive function, it's executive execution function. I've got the starting execution, but then there's got to be a handoff. Starting execution. But then there's got to be a handoff and after the making it up stage then I have to hand it off to other people. Dean: I used to try to do the management function and I'm just no good at it. Yeah, and you know you're. The thing about the quarterly book is a. You know that's a viable construct. You know that's a durable context, that you're 38 quarters into a hundred quarter adventure, you know yeah, yeah, and that you know. So there's that sort of rhythm, contextual rhythm, that sticks with it. Dan: Yeah, yeah, that sticks with it. Dean: Yeah, yeah. Dan: It's kind of a future time commitment. You know, like I'm not, I'm 40% through a 25-year project, so that means I've got, you know, I've got 2039, that I hit At the end of 2039, I hit quarter number 100, you know yeah right, and you know, and that gives me an incentive to make sure you're there. Yeah, right, exactly. Oh, that's so funny. Whatever it's going to take, make sure you're there, because you know it won't do if it's just 95. Dean: Right, yeah, no, that's exactly right. I love it. Well, I found this very it sounded very interesting. I appreciate it and I'm very excited about table 10 reunion. Yes, so I'll set that up on the 15th or whatever. Dan: Yeah, you know what I'll do is. I'll say to the Maitre D just for today, can this be table 10? Dean: Yes exactly. Dan: It's only table 10 when Dean and Dan are there, that's exactly right. Dean: I know exactly where the table is, no matter what we call it, it's still there. I mean it's still there, I'm going to put it in Dan at 1130 on the 15th Perfect Table 10. Table 10. Dan at 11.30 on the 15th Perfect Table 10. Table 10. I like that. Dan: All right. Dean: Okay, thank you, so much Are we on next week Yep. We'll be back from Nashville Perfect. Dan: Yeah, we get back on Saturday, so this is great. Dean: Perfect. Dan: Well. Dean: I'm sorry I'm going to miss the big birthday bash, but I'm sure it'll be wonderful and we'll have exciting things to talk about next week. Yeah. Dan: Yeah, good. Dean: Thanks Dan. Dan: Okay, bye.

Song Surfing
E77 • Rock world tour! Music by Deathsiege, More Cheese, Midamerican Elevator, and CBC

Song Surfing

Play Episode Listen Later Dec 13, 2022 20:59


On today's episode, metal from Tel Aviv, punk from Des Moines, and indie rock from Chicago and Kraków. Music by Deathsiege, More Cheese, Midamerican Elevator, and CBCVisit the Show Notes Page for links to the music featured on this episode.Support Song Surfing when you purchase through these affiliate links:• Amazing plugins and loops at https://pluginboutique.com/?a_aid=songsurfing• Visit the Affiliates page for more great deals and help the show earn a bit of revenue. Help the show!!! Rate & review Follow Song Surfing Facebook Instagram Twitter Check this out! John was on Album Rebrews to talk Wilco's A Ghost Is BornWant more? Listen to this fine episode Interview with Ian Lee of Human ErrorsCheck out John's EP: Life After Death Follow us on instagram! John Bri KlockTheme music: “Living in a Fishbowl” by Wien SoloOutro music: Little Pills by Patrick Moon BirdJoin the Song Surfers Mailing List -US listeners get a free sticker!Submit your music to Song SurfingSpotify PlaylistSong Surfing is part of the Live from the Lincoln Lodge Podcast Network

More Cheese Less Whiskers
Ep232: Speaking Direct to Customers with Tyler Dawley

More Cheese Less Whiskers

Play Episode Listen Later Dec 4, 2022 66:19


Today on the More Cheese Less Whiskers podcast, we're talking with Tyler Dawley, a 4th generation organic chicken farmer from Big Bluff Ranch in Red Bluff, California. Tyler's business is a bit different from our usual guests. He joined our world after watching a call I did with a group of organic, direct-to-consumer farmers earlier this year. He's passionate about his business but recognizes that Manny farmers are producers first and think about getting to customers second. He's making the most of all the opportunities we talk about to close that gap and talk directly to customers. This was a great show. I'm always excited to see the 8-profit activators being applied to all sorts of businesses & Tyler & I hatched some great chicken plans - pun intended ;) Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep230: Homes Under Management with Billy Bishop

More Cheese Less Whiskers

Play Episode Listen Later Nov 20, 2022 60:54


Today on the More Cheese Less Whiskers Podcast, we're talking with Billy Bishop, owner of Top Flight Electric, right here in Winter Haven. You might remember we spoke a few weeks ago about nurturing the relationships he already has, and today we took that a step further by looking at how taking responsibility for the breaker panel in a client's home could develop that relationship even further. When we find other related parts of managing homes, there's an opportunity to add even more value for these homeowners by thinking in terms of homes under management.  Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep229: Start the First Group with Aaron McRann

More Cheese Less Whiskers

Play Episode Listen Later Nov 13, 2022 65:44


Today on the More Cheese Less Whiskers podcast we're talking with Aaron McRann from Penticton BC, and Aaron has a really neat product that helps people with wrist pain, to do bodyweight exercises, push ups, and things like that without any pain. This came out of a personal issue he was having and he figured out a way, with some ingenuity, to create these pushup blocks that allowed him to do pushups and body weight exercises without any pain. Now the issue is how do we get those in front of people who have this type of pain. This is a little bit of a different episode than we normally have because it's with someone with a physical product that solves one specific issue. We had a really great conversation and we went through the Before Unit profit activators and how we would approach this idea of solving all the wrist pain in the world by starting with all the wrist pain in Kentucky and BC. Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

kentucky bc more cheese less whiskers
More Cheese Less Whiskers
Ep228: The Original Yellow Pages Roulette

More Cheese Less Whiskers

Play Episode Listen Later Nov 6, 2022 67:43


Today on the More Cheese Less Whiskers podcast I want to share a classic with you. This show started as a way to share the 8-Profit Activators with more people in a way that really helps them... an 'all cheese' conversation, and it was an idea that really started after one of the early shows I recorded with my good friend Joe Polish on the I Love Marketing Podcast. Way back in episode 7 we recorded a yellow pages roulette show where we opened up the yellow pages, randomly picked a business & talked about all the ways we'd market that company if we were talking to the owner face to face. It's still the show people ask me about... If it works in the yellow pages, why not talk to business owners directly. Now 228 episodes later, it's still one of my favorite things to do. So here's the original and if you want to be a guest on the show, just send me an email to dean@deanjackson.com Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

original roulette yellow pages joe polish i love marketing podcast more cheese less whiskers
HUM Curated Podcasts
Ep227: The 50-Minute Marketing Sprint

HUM Curated Podcasts

Play Episode Listen Later Nov 1, 2022 61:46


Podcast: More Cheese Less Whiskers (LS 38 · TOP 2% what is this?)Episode: Ep227: The 50-Minute Marketing SprintPub date: 2022-10-30Today on the More Cheese Less Whiskers Podcast, I want to introduce you to the idea of a 50-Minute Marketing Sprint. The process I would use if I were coming into your business to take over the marketing department. I love this concept because it really helps us remove the noise and focus on one outcome at a time. I think of it as fresh snow and the opportunity to lay new tracks without getting burdened by the back story of your business. So, we're going to look at your Before Unit, identify your ideal clients, and then think about the steps we can take to introduce them to our world and compel them to take the first step. It's a formula that's worked for hundreds of businesses with all sorts of clients, and I'm excited to share it with you. Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...The podcast and artwork embedded on this page are from Dean Jackson, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

HUM Curated Podcasts
Ep227: The 50-Minute Marketing Sprint

HUM Curated Podcasts

Play Episode Listen Later Nov 1, 2022 61:46


Podcast: More Cheese Less Whiskers (LS 38 · TOP 2% what is this?)Episode: Ep227: The 50-Minute Marketing SprintPub date: 2022-10-30Today on the More Cheese Less Whiskers Podcast, I want to introduce you to the idea of a 50-Minute Marketing Sprint. The process I would use if I were coming into your business to take over the marketing department. I love this concept because it really helps us remove the noise and focus on one outcome at a time. I think of it as fresh snow and the opportunity to lay new tracks without getting burdened by the back story of your business. So, we're going to look at your Before Unit, identify your ideal clients, and then think about the steps we can take to introduce them to our world and compel them to take the first step. It's a formula that's worked for hundreds of businesses with all sorts of clients, and I'm excited to share it with you. Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...The podcast and artwork embedded on this page are from Dean Jackson, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

More Cheese Less Whiskers
Ep227: The 50-Minute Marketing Sprint

More Cheese Less Whiskers

Play Episode Listen Later Oct 30, 2022 61:46


Today on the More Cheese Less Whiskers Podcast, I want to introduce you to the idea of a 50-Minute Marketing Sprint. The process I would use if I were coming into your business to take over the marketing department. I love this concept because it really helps us remove the noise and focus on one outcome at a time. I think of it as fresh snow and the opportunity to lay new tracks without getting burdened by the back story of your business. So, we're going to look at your Before Unit, identify your ideal clients, and then think about the steps we can take to introduce them to our world and compel them to take the first step. It's a formula that's worked for hundreds of businesses with all sorts of clients, and I'm excited to share it with you. Show Links:Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

marketing sprint more cheese less whiskers
More Cheese Less Whiskers
Ep226: Email Mastery

More Cheese Less Whiskers

Play Episode Listen Later Oct 23, 2022 73:33


Today on the More Cheese Less Whiskers podcast I've got something special I'd love for you to hear. Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article. I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address. I used a very simple sequence to engage with people who requested a copy of the Email Mastery book. After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We would have group calls just like the very first one I'm going to share with you today, and you can see the landing page at emailmastery.com so you can reverse-engineer the process to see how it works. What was amazing to me was hearing people I've never met before, coming on and sharing the results they were getting with the nine-word email they read about in my 'article' in Success Magazine. There are lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply it to your business. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

mastery success magazine more cheese less whiskers
Listing Agent Lifestyle - Real Estate Marketing

Today on the More Cheese Less Whiskers podcast I've got something special I'd love for you to hear. Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article. I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address. I used a very simple sequence to engage with people who requested a copy of the Email Mastery book. After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We would have group calls just like the very first one I'm going to share with you today, and you can see the landing page at emailmastery.com so you can reverse-engineer the process to see how it works. What was amazing to me was hearing people I've never met before, coming on and sharing the results they were getting with the nine-word email they read about in my 'article' in Success Magazine. There are lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply it to your business. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

mastery success magazine more cheese less whiskers
More Cheese Less Whiskers
Ep225: What's In It For Them with Joe Polish

More Cheese Less Whiskers

Play Episode Listen Later Oct 16, 2022 56:00


Today on the More Cheese Less Whiskers podcast, we're talking with my great friend, founder of Genius Network and author of a new book, What's In It For Them, Joe Polish. I get to speak with Joe and our guests all the time over on the I Love Marketing Podcast, but it's always great to talk 1-on-1 about some foundational principles and that's what we have today. He's just written a new book going deeper into the nine Genius Networking principles that help you get what you want by helping others get what they want. It's the perfect way to get anything your heart desires by helping others achieve their goals, all while making friends with amazing people along the way. We talk about becoming a 'Pain Detective' in your marketing and personal relationships, the origin story of Genius Network, and how to quickly spot deceivers who try to use ‘sincere connections' to try and take from you. Don't forget, you can watch the video at MoreCheeseLessWhisker.com/225 and then head to WhatsInItForThem.com to find the book. Show Links:What's In It For Them Show NotesProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

joe polish genius network i love marketing podcast more cheese less whiskers
More Cheese Less Whiskers
Ep224: Being a Capability Multiplier with Juan Pantoja

More Cheese Less Whiskers

Play Episode Listen Later Oct 9, 2022 58:21


Today on the More Cheese Less Whiskers podcast, we're talking with my friend and owner of the Dolphin Image Studios, home of this very podcast, Juan Pantoja. The facility here in Winter Haven has a lot of history in the movie business, and Juan and his partners took it over in 2020 and are rebuilding it to its former glory. They've done some great work on the buildings, the technology and the 8-acre 'back lot', and they're really providing a one-stop shop to movie makers. When we think about the VCR formula - Vison + Capability * Reach, they have a great opportunity to be even more successful by becoming that C, the capability for all sorts of businesses, not just movie makers. This is a great conversation with lots of ideas on taking your skills and becoming the 'who' for people looking to multiply their capability. Show Links: Dolphin Image StudiosShow TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep223: Engaging Your Audience with Ryan Joyce

More Cheese Less Whiskers

Play Episode Listen Later Oct 2, 2022 48:10


Today on the More Cheese Less Whiskers podcast, we're talking with my new friend, country musician Ryan Joyce. I love chance encounters & that's exactly what happened with Ryan. We met because we both happened to be hanging out at the same coffee shop. Ryan is the double of my good friend Ross, so of course, I had to say something. I got to know him more, and we had some great conversations about the opportunities he has to engage and build the people who love his music, so I wanted to share some of these with you. We had a great show talking about his latest release, building his audience, amplifying the success he's already had, and orchestrating his fan base to keep them engaged and wanting more of the music he's creating. There's a lot here, and whether you're a musician or entrepreneur, You'll recognize Ryan's passion for the things he creates and his enthusiasm for sharing them with people. Show Links:Show Transcript Ryan Joyce MusicProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep222: The Worlds Most Passionate Marketer with Lane Bowers

More Cheese Less Whiskers

Play Episode Listen Later Sep 25, 2022 52:38


Today on the More Cheese Less Whiskers podcast, we're talking with my good friend Lane Bowers. The world's most passionate marketer in the world's smallest niche! Lane's been a friend for 25 years. We met here in Winter Haven and we hit it off right away. I'd just come out of building my marketing ideas and applying it all to my real estate business. The Internet and all its opportunity was just starting, and Lane was a barefoot water skier, not just any barefoot water skier, but a former world champion, barefoot water skier. He was running ads in Water Ski Magazine, and I laid out this long business plan printed on a dot matrix printer. A manifesto showing Lane how to capture email addresses and build a business of people who are likely to do business with you in the years to come. Today we're checking in on that story, and what Lane is doing today using the skills he learnt building that list. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep221: Creating Opportunities with Billy Bishop

More Cheese Less Whiskers

Play Episode Listen Later Sep 18, 2022 59:53


Today on the More Cheese Less Whiskers Podcast, we're talking with Billy Bishop, owner of Top Flight Electric, right here in Winter Haven. We had a great conversation talking the journey he's made over the last five years from starting out to now having a thriving business with four vans and a whole crew of people doing the work. We then turned our attention to the future and looked at niching down his before unit to create opportunities rather waiting for reactive opportunities, and we talked about the big opportunity in his after unit of nurturing relationships with the people who already know him already like him already trust him. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep220: Big Opportunities with Jim Hacking

More Cheese Less Whiskers

Play Episode Listen Later Sep 11, 2022 49:04


Today on the More Cheese Less Whiskers podcast, we have a special new episode. The very first guest on the podcast was immigration lawyer, Jim Hacking. We talked then about using a book to identify his best prospects, people who are looking to move to America, and the big opportunities that he has in really tapping into building a list of people who are on that path. Now, we're starting a new season of the More Cheese, Less Whiskers podcast, in video! and our very first guest is... Jim hacking. We had a great conversation. We talked about the tremendous growth in his business since we first talked and we moved into talking about the big opportunity that he had in his After Unit now he's really dialed in the Before Unit. We talked about the books he's written with us at 90MinuteBooks.com, and the success of this YouTube channel. It's an amazing machine that continues to bring in new business for them, but now we talked about rolling that over and looking at the big opportunity in building his 'return on relationships' in the After Unit. You can check out the show notes and watch the video at MoreCheeseLessWhiskers.com/220 Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep219: Happy Energy with Tim Organ

More Cheese Less Whiskers

Play Episode Listen Later May 9, 2021 77:51


Today on the More Cheese Less Whiskers Podcast, we have a special treat. Usually, when I have people on the podcast, I don't know them, it's the first time I'm getting to know what they're working on, but today I've got my good friend, Tim Organ. Tim is married to another good friend, JJ Virgin. I was at their house for dinner just after Christmas, we were talking about energy and focus and all those things you think about to get an edge on the New Year, and Tim gave me some supplements he had been working on as part of a top-secret project. Well, now his project, his edge performance pack, is available. It's a really great combination I've been taking since then that gives clarity and focus. What's great about it is the energy I get is what I call a 'happy energy,' rather than the amped-up feeling you might get from a caffeine-type supplement. It just helps to stay focused and clear. So, Tim and I are going to talk about the launch of his new supplement, and I'm excited for you to hear the brainstorming of the idea and hopefully give you a chance to experience this for yourself. Show Links:EdgePerformanceNutrition.com Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep218: James Schramko 2021 Pt2

More Cheese Less Whiskers

Play Episode Listen Later Apr 11, 2021 68:20


This week on the More Cheese Less Whiskers podcast, we're continuing the conversation I had with my good friend James Schramko. Last week we focused on what was happening with James on that side of the planet; this week, I bring James up to speed on everything I've been doing. It was a great conversation, including piggybacking business models, measuring success, and... how to start a makeup business! Show Links: EmailMastery.comShow TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep217: James Schramko

More Cheese Less Whiskers

Play Episode Listen Later Apr 4, 2021 88:22


Last year, for obvious reasons, I didn't get to visit Australia for my annual Breakthrough Blueprint, and a two weeks' stay in Manly. So, this week I’m catching up with my good friend James Schramko to compare our work routines, what our daily schedule looks like, how we’re dealing with the changes of the last year , and what our plans look like for the future. It’s always great to see what’s on the other side of the planet! Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Fancy Pants Gangsters
Ep. 353 – More Cheese

Fancy Pants Gangsters

Play Episode Listen Later Feb 7, 2021 58:26


Pile it on. Artists this week include Switch Technique, Mono no Aware, and Ilkae. The post Ep. 353 – More Cheese first appeared on Fancy Pants Gangsters.

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Locust Lecture
Ep. 353 – More Cheese

Locust Lecture

Play Episode Listen Later Feb 7, 2021 58:26


Pile it on. Artists this week include Switch Technique, Mono no Aware, and Ilkae. The post Ep. 353 – More Cheese first appeared on Fancy Pants Gangsters.

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More Cheese Less Whiskers
Ep216: Mardi Boettcher

More Cheese Less Whiskers

Play Episode Listen Later Jan 24, 2021 63:41


Today on the More Cheese Less Whiskers podcast, we're talking with Mardi Boettcher from California. Mardi is embarking on a new adventure as a coach, and this is a perfect example of how all of the elements of the Before Unit perfectly fit in place. We went right through from selecting her target audience to getting people to raise their hand so she can build an audience of ideal prospects, and we talked about Profit Activator 3: How to educate, motivate, and engage in a dialogue with them so she can present the offer to join her program. It was a great conversation because she has a really focused secret target audience, looking to attract ladies who are entering their sixties and who want to amplify and get everything they can out of life. She has a real passion for this way of living. She loves the idea of working with this audience, and she's well on the way to get there. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep215: Jay Abraham

More Cheese Less Whiskers

Play Episode Listen Later Jan 15, 2021 73:55


Today on the More Cheese Less Whiskers podcast, we have a very special episode that I'm excited to share. One of the great joys in my life is my relationship with Jay Abraham. Jay and I have amazing, long conversations about marketing, philosophy, what's going on in the world, and this week I got to record one of these conversations for you. It's a great opportunity for you to listen in to the ideas we talk about, and we also talk about something special Jay is doing with Tony Robbins tomorrow! So this Saturday, Jay and Tony Robbins are holding a marathon event called 'Lock In 2021'. They do these amazing hot seat events where Jay gets to spend a day with Tony Robbins and his platinum group. These are people from all over the world, his highest level masterminds, and all they do is tag team back and forth doing Q&A hot seats, answering questions, helping strategize or solve challenges for these business owners. Jay and Tony have edited 12 hours of the best of these sessions into a marathon session they're going to be hosting tomorrow. This has my highest recommendation. I'm not an affiliate or anything like that. I want you to experience how they do it because our podcast is all about that same approach. It's essentially a hot seat every week we share and apply the 8-Profit activators. So, check it out at Lock In 2021, and in the meantime, listen to my conversation with Jay. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep214: Gordon Geraci

More Cheese Less Whiskers

Play Episode Listen Later Jan 10, 2021 66:00


Today on the More Cheese Less Whiskers podcast, We're talking with Gordon Geraci, and if you are an ice cream lover, today is going to be a podcast for you! Gordon's from Cincinnati, Ohio, where he's invented what is he's calling the perfect ice cream bowl. He's very passionate about the product. He loves what he's created. I think it's a great idea, and we talked a lot about how to get the word out about this new product. This is a great episode for anyone introducing a new product or idea to people. Ice cream lovers are everywhere, all over the world, so how can we apply the 8-Profit Activators to the marketing of the perfect ice cream bowl. This was a fun episode, and I think you're going to enjoy it. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep213: Troy Royster

More Cheese Less Whiskers

Play Episode Listen Later Jan 3, 2021 79:44


Today on the More Cheese Less Whiskers podcast, we're talking with Troy Royster, who owns a commercial maintenance cleaning company based in New York. They work in several States around New York, they've been in business for a long, long time, and Troy is an entrepreneur who's a student of the game! He has a long pedigree of taking action on all kinds of marketing ideas to build his business, and because of that, he's built something amazing. Now he has so much potential and so much opportunity that we had a great conversation about how to deploy these capacities, including this idea that when you can serve a lot of different people in a lot of different areas, one of the greatest things we can do is deploy our ability to select a single target market. That's going to be the big lesson in this episode. A lot of the time people set up their business so they can be selected by a wide variety of people. One of the things we have to understand when we're going out to develop our Before Unit, is that we are doing the selecting! You get to select who would be the ideal client. If you want to grow your business. If you've got the capacity to take on new people, rather than just open yourself up and take on whoever comes, we've got the opportunity to select who that person is. When you really understand that, it makes sense to think about who would be the largest check, who would be the most delightful, who would be the most convenient, who would be a lifetime client. We had a great conversation exploring those options and really narrowing it down to who would be best to approach first. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep212: Bill Flitter

More Cheese Less Whiskers

Play Episode Listen Later Dec 20, 2020 64:42


Today on the More Cheese Less Whiskers podcast, we're talking with Bill Flitter from Moraga, California, where he's very passionately involved in youth basketball, helping kids gain confidence. He sees this as the big thing basketball skills can really do for kids, so he's had a lot of involvement in various programs. Over the years, he's developed training protocols, he's got a great name for his program, he's developed an app, and we talked about how to take all of that and package it up into an opportunity for syndicating everything he's developed for Moraga, to people all over the United States. You're going to enjoy this episode, especially if you've got something you think you might like to duplicate or scale to other marketplaces. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep211: Charles Wallace

More Cheese Less Whiskers

Play Episode Listen Later Dec 14, 2020 64:01


Today on the More Cheese Less Whiskers podcast, we're talking with Charles Wallace from California. This is a great conversation because we dive into the idea of creating a program around all the things Charles has learned about elite performance from his +20 years as a football coach. As we talked, it became clear that Charles has a passion for coaching quarterbacks. They have a great opportunity to maximize their abilities and opportunities, but it requires discipline and a systems approach to developing their careers. We outlined how Charles can approach something like this in a way that helps narrow your focus to a single target audience and also create something with an outcome that's worth pursuing. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep210: Jeremy Segal

More Cheese Less Whiskers

Play Episode Listen Later Dec 6, 2020 66:33


Today on the More Cheese Less Whiskers podcast, we’re talking with Jeremy Segal, a commercial photographer from up in Vancouver. He asked how do you stand out as a photographer, trying to stand out among all the other photographers, and get the attention of the agencies that are hiring to do photography for hotels and commercial photography work. So we spent the hour having a great conversation about the difference between positioning yourself to be selected and doing the selecting yourself. When we talk about selecting a single target market, that's what we're talking about, you doing the selecting, not you being selected! It was a great episode, with lots of ideas, so listen in. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep209: Aaron Lester

More Cheese Less Whiskers

Play Episode Listen Later Nov 15, 2020 61:46


Today on the More Cheese Less Whiskers podcast, we're talking with Aaron Lester, all the way from the Philippines. Aaron helps personal trainers who work with people virtually, and one of the things we had a great conversation about is the idea of building your prototype. In order to scale something, you have to have a proof element and what I call the scale ready algorithm. So much of the frustration I see people experience with scaling is that they haven't taken the time to get things scale ready, and often that's about just investing time and energy in figuring out your protocol. Figuring out the best things that works for one of your ideal audience. Whoever you choose as a target market, it's about getting the core right, and then being able to scale from there. Once you get something scale ready, you may find it could be even centrally managed, and you could offer an entirely different service where you just deliver the result to people who just want to be personal trainers, or chiropractors or coaches or dentists, and don't want to be marketers or technicians. So much opportunity stems from your ability to crack this idea of getting the scale ready algorithm, and this episode is great to start thinking in that way. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep208: The Self Milking Cow pt3

More Cheese Less Whiskers

Play Episode Listen Later Nov 8, 2020 65:22


Today on the More Cheese Less Whiskers podcast, I'm going to share the last of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. If you haven’t listened to the first part of the series, I'd recommend going back to the last episode, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going into 2021 with a real Who Not How plan to multiply your efforts in the coming years. daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep207: The Self Milking Cow pt2

More Cheese Less Whiskers

Play Episode Listen Later Nov 1, 2020 70:13


Today on the More Cheese Less Whiskers podcast, I'm going to share part 2 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it's a great time to listen to the behind-the-scenes thinking that evolved to their big concept. If you haven’t listened to the first part of the series, I'd recommend going back to the last episode, but more importantly, go get a copy of Who Not How. It truly is a revolutionary book that will make a big difference in your life. You've heard me talk a lot about this idea of being the cow and not succumbing to the temptation to be the self milking cow, trying to do it all yourself. Well, this is the framework and the philosophy that gets you there. It's a great time of year to contemplate going into 2021 with a real Who Not How plan to multiply your efforts in the coming years. daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep205: Gary Klaben

More Cheese Less Whiskers

Play Episode Listen Later Oct 18, 2020 71:16


Today on the More Cheese Less Whiskers podcast, we're talking with Gary Klaben, and Gary is a financial advisor from Chicago. Gary has a really great program of videos and education that employers can offer as a benefit to their employees, giving them access to real financial advice when they need it. He's put a lot into creating an app that provides all of these videos to employees to help them get educational advice on practical things like what to do when they're going to buy a car, or when they're going to buy a house, or how to think about money. Things they wouldn't necessarily have access to otherwise. What he's really doing is helping provide a sense of financial wellbeing for employees of large employers. So, one of the things we talked about was how to get this word out, and towards the end of the call, we really came up with the idea of ideas, which is identifying potential clients for this service, and how do we get the message in front of them. This is a great episode and will really help you think about who benefits from your service. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep204: Rene Floyd

More Cheese Less Whiskers

Play Episode Listen Later Oct 11, 2020 63:13


Today on the More Cheese Less Whiskers podcast, we're talking with Rene Floyd from Perris, California, and Rene has a wonderful business helping people make their beautiful, curly, wavy hair look even better. Rene's a retired hairstylist who's developed her own products and methods to help people, and I love her single target market focus. She's got great products, and she has a great business, so we talked about overlaying the idea of a before, during, and after unit on to what she's doing, and found that a lot of her business is actually in the after unit. That's really where a business like this is. When you have a business where you solve an ongoing problem or provide an ongoing solution for someone, and you create an experience they love, they have an opportunity to come back again and again and again. That's your great opportunity to build an amazing business. We ended by talking about the before unit, acquiring brand new business and thinking about how much you would cheerfully pay to develop a new customer, and we had a great little breakdown of how to think about business in that way. This is a great episode, especially if your business had the opportunity to build relationships with clients in this way. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep203: Stu Swineford

More Cheese Less Whiskers

Play Episode Listen Later Oct 7, 2020 64:56


Today on the More Cheese Less Whiskers podcast, we're talking with Stu Swineford from Boulder, Colorado, where they have an agency that helps nonprofit and purpose-driven businesses with their marketing. We had a great conversation about selecting and narrowing to a single target market. I love that they're crystal clear on who it is they want to work with, and we talked about how they can get more involved in that community in a way that would start providing engaging content for them. There are so many opportunities, including a nice content marketing strategy involving podcasting, and if you're looking for ideas to connect with your potential customers, this is a great episode. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep202: Ginny Campbell

More Cheese Less Whiskers

Play Episode Listen Later Sep 27, 2020 63:37


Today on the More Cheese Less Whiskers Podcast, we're talking with another Canadian, Ginny Campbell. Ginny's a life coach who left a career in television production to pivot to do something that really suits her, and meets what she wanted for her late-career, and she's now able and equipped to help other women going through the same thing. She's built up a nice list of 2300 people who are paying attention to her emails, so in our call today, we talked about how to engage with those people and really get the conversation going. This is universally applicable, So if you're in that kind of a situation, you're going to get a lot out of this episode. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep201: Lennette Palermo

More Cheese Less Whiskers

Play Episode Listen Later Sep 21, 2020 60:26


Today on the More Cheese Less Whiskers Podcast, we have a very special episode because I got to talk with my cousin, my second cousin, Lennette Palermo, from Canada. Lennette's a Six Sigma, business process specialist. She's starting a new consulting business to help entrepreneurs and business owners map and process their businesses. I love this kind of thinking because everything fits with what we do with the 8 Profit Activators. So much of creating a great business is creating a great experience, and so much of creating a great experience is in having a process map. We had a great conversation about her experience, how she helps business owners, and what you can do to think about mapping the processes in your business, and we're actually working together right now on a business mapping process for my business, so I can't wait to share how that turns out. This is a great episode to really help you capture what's great about your business. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep200: Geoffrey Fullerton

More Cheese Less Whiskers

Play Episode Listen Later Sep 14, 2020 71:15


Today on the More Cheese Less Whiskers Podcast, we're talking with Geoffrey Fullerton, all the way from Jamaica. Part of his business is as an affiliate for a particular service, and we had a really interesting conversation about his approach to finding people, then building and keeping a dedicated group of users who would benefit from the shrive he's promoting. It's really an 'After Unit' model of building relationships, as opposed to just being a 'Before Unit' of finding people who want to sign up. It's a great jumping-off point because we went on to talk about how to differentiate yourself and the importance of selecting a single target market that responds to this differentiation. If you're an affiliate of any product or service, this is a good model to think about how you can add value to the basic tools that people are using. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep199: Jeff Moore

More Cheese Less Whiskers

Play Episode Listen Later Sep 7, 2020 75:02


Today on the More Cheese Less Whiskers podcast, we're talking with return guest, Jeff Moore from California. He has been a longtime friend. He's been around since the very earliest days of the I Love Marketing podcast and was one of the early guests here on More Cheese Less Whiskers. Jeff had a lifetime of experience in the seafood business. If you ordered any kind of fish in a restaurant, it probably came through him. He built great relationships over the years, and now, after that company sold, he started and quickly grew a new business based largely on those relationships. This was a great conversation looking at all the ways he's developing this new business. We talked a lot about the value of his 'After Unit' business and ways he can maximize that. We went on to talk about his 'Before Unit.' He has a limited number of visible prospects he can work with, and this is the case for many B to B businesses, where you can identify the manageable number of potential clients you need to approach to be successful. So we talked about ways to establish a relationship with those people and look to make inroads and build that relationship over a longer period of time. If your business is in a similar situation, there are a lot of ideas here to dominate that visible audience. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep198: John Paul DeJoria

More Cheese Less Whiskers

Play Episode Listen Later Aug 31, 2020 72:26


Today on the More Cheese Less Whiskers podcast, we have a very special podcast with John Paul DeJoria. You may recognize John Paul's name as the founder of the Paul Mitchell haircare brand and as a billionaire philanthropist. He's a super nice guy, and Joe Polish and I had a chance to speak with him on our I love marketing podcast. We've got to know him a little over the years. He came to speak at a genius network event, and this podcast was a wonderful conversation talking more about some of the things that are important to him in life and business. He's a very smart guy, very thoughtful, and it was great to hear about his daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep197: Martin Zvolensky

More Cheese Less Whiskers

Play Episode Listen Later Aug 24, 2020 62:26


Today on the Listing Agent Lifestyle podcast, we’re talking with Martin Zvolensky, all the way from Switzerland, and Martin has an incredible story. He moved to Switzerland and, through a series of events, ended up starting an eco-cleaning service, and we talked about the differentiation needed when you’re doing something that provides intangible benefits. We had a great conversation about the kind of things you need to be thinking about if you’re an alternative solution for people, and there are a lot of great ideas you can apply to your business too. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep196: Kenny MacCarthy

More Cheese Less Whiskers

Play Episode Listen Later Aug 17, 2020 66:13


Today on the More Cheese Less Whiskers podcast, we're talking with Kenny MacCarthy, all the way from the North Shore & Cape Ann area of Boston, Massachusetts. I've known Kenny for many years, he's a great friend, and we had a really good conversation about essentially becoming a media company. Kenny's a very successful, long-time realtor. He got a great business that's working well. He has an established team. They've been doing Getting Listings programs for oceanfront listings right on Cape Ann, so he has everything working there, but he's looking for more. He always wants to grow. One of the things Kenny loves to do is make videos. He loves shooting video, playing with the technology, and trying all kinds of video ideas, so we had a great conversation about the possibilities to scratch that itch, and really create some bigger opportunities that he could be excited about working on. This is a great way to engage people no matter what type of business you're in, so there are lots of ideas in this show. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep195: Brandy Hart

More Cheese Less Whiskers

Play Episode Listen Later Aug 9, 2020 57:59


Today on the More Cheese Less Whiskers podcast, we're talking with Brandy Hart from Dallas, Texas, where she has a medspa that specializes in helping people with Botox, fillers, facials, and all things beauty. We had a really great conversation. They're a relatively new company, they're growing quickly and are really doing a great job of getting and building an enthusiastic clientele, so we talked about some referral and 'before unit' strategies to bring in new people in an affordable way. A way that treats the leads as a capital investment. You've probably heard me talk about this way of thinking a lot, and this is the perfect example of how it applies, so you're going to really enjoy this episode. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep194: David Scott

More Cheese Less Whiskers

Play Episode Listen Later Aug 2, 2020 64:51


Today on the More Cheese Less Whiskers podcast, we're talking with David Scott from Maryland. David's a personal trainer, he's been helping people for many years, and he has an audience he wants to serve of men in their 40's and 50's who are starting to, as he calls it, fend off father time. We talked a lot about the needs of people in this area. He already has a lead magnet that's gathering leads for around $2, so we talked about how to treat that engagement, nurture the opt in, and try and engage with as many people as he can, to ultimately think through what is it we're ultimately going to be able to help these people with. Once you crack the code of understanding the conversation, then you can scale it. This is a great call to think through this exercise, and about the needs of one particular audience. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep193: Carlos Valdes

More Cheese Less Whiskers

Play Episode Listen Later Jul 26, 2020 65:01


Today on the More Cheese Less Whiskers podcast, we're talking with Carlos Valdes from Portland Oregon, where he's a therapeutic therapist. We had a great conversation about the results he's able to get with people faced with recovering from an injury or some mobility issue, and they want to get fit and back out into the world. You can tell Carlos is very invested in the process and the outcomes his clients get when you hear him describe their big dreams of wanting to climb a mountain, get back to hiking or do the thing they love. It's a very fulfilling way of running a business. It's a lifestyle business for him. He wants to continue doing what he loves with no plans to retire, so we brainstormed a great after unit strategy for orchestrating lifelong referrals. You are really going to enjoy this episode, and you can join in as we talk about the psychology of why people refer by heading over to GettingReferrals.com and downloading a free report called 'The secret psychology of why people refer real estate agents and how to be the only one they refer.' And if you're in a business that's not real estate, don't worry, the psychology will apply in exactly the same way, no matter what your business is. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep192: Giovanni Marsico

More Cheese Less Whiskers

Play Episode Listen Later Jul 20, 2020 65:28


Today on the More Cheese Less Whiskers podcast, we're talking with Giovanni Marsico, founder of Archangel, and second-time More Cheese Less Whiskers guest! Now, if you're reading this & listening to the episode in the week the show drops, before midnight on Sunday, July 27th, you can go and watch Giovanni's new movie, Dreamer, for free during the premiere week. I want to make sure that, even if you don't get a chance to listen to the episode all the way through, you at least know you can do that by going to dreamer.movie or dreamerdocumentary.com. So, go watch the movie, come back, and all the things we're talking about in this episode will make more sense, because we're talking about how do you turn this fascinating movie, and everything that's happening along with it, into a movement. You're going to really enjoy this episode and the movie. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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More Cheese Less Whiskers
Ep191: Martin Planken

More Cheese Less Whiskers

Play Episode Listen Later Jul 6, 2020 59:10


Today on the More Cheese Less Whiskers podcast, we're talking Martin Planken, all the way from The Netherlands. This was a fun podcast. I first met Martin virtually when I was speaking at a conference in Amsterdam via zoom. We had a Q&A session, and Martin was one of the people who got up and asked a question. He has a really neat model where he holds local photo contests in various Dutch cities, getting the Mayors and local leaders involved… It was such an interesting conversation, I told him it would be great to talk more on a More Cheese, Less Whiskers podcast. So we arranged it, and here we are. I think you're going to really enjoy this episode. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

More Cheese Less Whiskers
Ep190: Chris Davis

More Cheese Less Whiskers

Play Episode Listen Later Jun 29, 2020 73:42


Today on the More Cheese Less Whiskers podcast, we're talking with Chris Davis, and if you are a copywriter, web designer, any freelance practitioner, I think you're really going to enjoy this episode because it speaks directly to the situation you might find yourself in. If you're a great freelancer, a great copywriter, a great web designer, and you're doing your work with clients, but every time you get a new client, you're creating original work and building a reputation with them, and there's no equity in that. There's not a sense that you're building assets that deliver recurring revenue for you. Whenever I have a conversation with a freelancer, with someone who's doing client work of any kind on a freelance, or agency or a consulting basis, the conversation inevitably turns to how can we create equity for you? So this is one of those conversations, and if you are a skilled practitioner that can put words or images on a screen or on paper, or do something that creates revenue, creates value for other people, then we're just a couple of tweaks away from you being able to create assets that you can deploy with the goal of creating recurring revenue for you. Show Links:Show TranscriptProfitActivatorScore.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

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The Priestesses
Episode 43: Shamama Knows

The Priestesses

Play Episode Listen Later Sep 6, 2018 70:26


In this brief, strange trip, Amanda and Jacob sit down with the enigmatic "Shamama," for a little look into the history and use of entheogens and psychedelics in modern Paganism. Are drug culture and Pagan culture somehow inseparable? What connects us to sacred experience? And what made "Neo-Paganism" so "neo," anyways? Mentions: - Timothy Leary: https://en.wikipedia.org/wiki/Timothy_Leary - Ram Dass (Richard Albert): https://www.ramdass.org/bio/ - Terrence McKenna: https://en.wikipedia.org/wiki/Terence_McKenna - Peter Max: https://petermax.com/pages/peter-max-biography - Legal history of cannabis in the United States: https://en.wikipedia.org/wiki/Legal_history_of_cannabis_in_the_United_States - Marijuana Timeline: https://www.pbs.org/wgbh/pages/frontline/shows/dope/etc/cron.html - A Social History Of America's Most Popular Drugs: https://www.pbs.org/wgbh/pages/frontline/shows/drugs/buyers/socialhistory.html - The Grateful Dead: http://www.dead.net/ - Don Henley - The Boys of Summer: http://americansongwriter.com/2012/06/the-boys-of-summer-don-henley/ - Green Egg: A Journal of the Awakening Earth (Vol 28, #110, Autumn 1995) - My Long Strange Trip to Find the Goddess, by Grateful Geb - Green Egg (Wikipedia): https://en.wikipedia.org/wiki/Green_Egg - The Incredible String Band: https://www.bbc.com/news/uk-scotland-39304909 Sharing Space: - Pomegranate: The International Journal of Pagan Studies: https://journals.equinoxpub.com/index.php/POM - The Wild Hunt: https://wildhunt.org/ - New Age (Wikipedia): https://en.wikipedia.org/wiki/New_Age - Caffeina: http://www.goddessgift.com/goddess-myths/Roman-goddess-caffeina.htm - Cheese: https://www.sciencenews.org/blog/scicurious/no-cheese-not-just-crack - More Cheese: https://www.theguardian.com/science/brain-flapping/2018/feb/13/crack-and-cheese-do-pleasurable-things-really-affect-your-brain-like-drugs Brad Warner on drugs (some selections): - Mountain of Drugs: http://hardcorezen.info/mountain-of-drugs/227 - The Enlightenment Drug: http://hardcorezen.info/the-enlightenment-drug/2781 - Why I Don't Do Psychedelic Drugs: http://hardcorezen.info/why-i-dont-do-psychedelic-drugs/3759 - Drugs, Meditation, and Mountain Climbing: http://hardcorezen.info/drugs-meditation-and-mountain-climbing/5388 - Spiritual Teachers, Stop Enabling Addicts!: http://hardcorezen.info/spiritual-teachers-stop-enabling-addicts/5497 - Clinical and Indigenous Culture Use of Psychedelics: http://hardcorezen.info/clinical-and-indigenous-culture-use-of-psychedelics/5505 Links: - Website: http://www.thepriestesses.com - Email: thepriestesses@gmail.com - Twitter: https://twitter.com/thepriestesses - Facebook: https://www.facebook.com/thepriestesses/ - Patreon: https://www.patreon.com/thepriestesses - Ko-fi: https://www.ko-fi.com/thepriestesses - Music by Rebecca E. Tripp: http://www.crystalechosound.com