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Have you ever wondered what could be holding you back from being seen, heard and paid what you are worth? How does one stand in the spotlight when there may be a LOT of others in your industry?   Tsufit has the answer for us today!   We talked about how coaches and many industries don't make a lot of money because they are too general and not niche   How does one write a book and use it for social proof and make serious money with it as a lead magnet?   Featured in Forbes & Entrepreneur Magazine, TSUFIT is the author of the award-winning book Step Into the Spotlight!: A Guide to Getting Noticed. TSUFIT is a former lawyer who has been described by the Toronto Star as “a starburst of energy― bright bubbly and upbeat” and by Publisher's Weekly as a “coaching dynamo”. Her book, Step Into the Spotlight! has been endorsed by Tom Peters, Jay Conrad Levinson, Jack Trout, BNI founder, Ivan Misner, Les Brown, Al Ries & many other New York Times best-selling authors and experts. A singer, television actress, and comedienne & the subject of 100's feature newspaper articles, television & radio appearances internationally, TSUFIT has appeared doing stand-up comedy in nightclubs and on national TV and has appeared on television and film commercials internationally. TSUFIT coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants, and CEOs to catapult their personal brands and themselves into a starring role! She coaches her clients to get seen, get heard, and get noticed! Once named a Super-Achiever” by Canadian Lawyer Magazine, TSUFIT is a Dean's List Law School Graduate who practiced litigation law for 10 years before leaving law for the limelight. Her music CD “Under the Mediterranean Sky” has made Top Album lists all over North America and is played on the radio internationally. TSUFIT's unique story was the subject of a national television documentary which aired on several networks across Canada. TSUFIT is in demand as a keynote speaker, radio and TV show guest, seminar leader, and mom (although she points out that she is not currently taking on any new clients in the last category!)     Grab her 11 FREE SPOTLIGHT SECRETS so you: Stand out & attract clients in just 30 seconds! Stop cold calling & get clients to come to you! Craft a dynamite 30 second "infomercial"! • Plus, the 16 words & phrases you should banish forever!   www.SpotlightSecrets.com   You can also join her Step Into Spotlight Linkedin group here spotlightgroup.biz   Meet up with Coach Lois and Tsufit inside of her facebook community at https://www.facebook.com/groups/hwwpodcast   Find more of Coach Lois' guests and resources at www.loiskoffi.com/resources   Sign up for Coach Lois' podcast anniversary contest for July 20th at: https://first-podcast-anniversary.now.site/home

Tsufit was a former litigation lawyer who has been described by the Toronto Star as “a starburst of energy― bright bubbly and upbeat” - she will not let you down here. Her book, Step Into the Spotlight! has been endorsed by too many New York Times best selling authors and experts to mention. She is a singer, television actress and comedienne.  Her music CD “Under the Mediterranean Sky” has made Top Album lists all over North America and is played on the radio internationally. She has been Featured in Forbes & Entrepreneur Magazine.  She now helps solopreneurs and entrepreneurs to set into the spotlight.    The key benefit of listening How to strip back all the crap and be you  How to connect with people  How to run an engaged community - even on LinkedIn    What you will also learn Why Donald Trump’s message gets heard (regardless of the content) The importance of niching down  How to kick the formal out of you Why conforming will repel people you can add value to   Tsufit's top 3 personal effectiveness tips Write notes (I suggest Rocketbook) Do it now Be direct   Tech Tsufit could not live without to run his business Roboform - password manager   Connect With Tsufit On LinkedIn LinkedIn Group www.tsufit.com Free Spotlight Secrets series for listeners Tsufit’s book: Step Into The Spotlight   Connect With Paul and Build Live Give On LinkedIn On Twitter: @BuildLiveGive On Facebook On Instagram: @BuildLiveGive   Thank You for Tuning In! If you enjoyed today’s show, please share it with others. Also, don’t forget to subscribe to the podcast on iTunes and on Stitcher to get automatic updates every time a new episode goes live!

MÚSICA Koshanin In The Green Garden (U zelenom sadu - traditional Russian folk song) (CD) Under the Sacred Tree -- AUTOR DOS TEXTOS Marina Santos, aci -- LEITORES Madalena Oliveira (pontos) Hugo Maganinho (textos bíblicos)

Why is it important to get noticed in today's world? Why and how is it different from boasting? Why and how do communities like LinkedIn groups thrive? There are many myths around personal branding and LinkedIn which will be busted in this episode. Till episode #15, I used to share my experiences. observations, tips to leverage LinkedIn. But, from this episode for at least once in a month- you'll be getting the insights about the same from the other people who have said it and done it on LinkedIn. The first guest on Demystifying LinkedIn is TSUFIT. Recently featured in Forbes, TSUFIT is the author of Award-Winning book Step Into the Spotlight!: A Guide to Getting Noticed. She is the creator of one of the active LinkedIn groups- "Step Into The Spotlight". This group has 10K+ members including entrepreneurs, keynote speakers, experts, authors, marketers, etc. from all across the world. Here is the link to join the group: https://www.linkedin.com/groups/4780919 MORE ABOUT TSUFIT: TSUFIT is a former lawyer who has been described by the Toronto Star as “a starburst of energy― bright bubbly and upbeat” and by Publisher’s Weekly as a “coaching dynamo”. Her book, Step Into the Spotlight! has been endorsed by Tom Peters, Jay Conrad Levinson, Jack Trout, BNI founder, Ivan Misner, Les Brown, Al Ries & many other New York Times best selling authors and experts. Formerly an actress, singer & comedienne & the subject of 100’s of feature newspaper articles, television & radio appearances internationally, TSUFIT has appeared doing stand-up comedy in night clubs and on national TV and has appeared on television and film commercials internationally. TSUFIT coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants and CEOs to catapult their personal brands and themselves into a starring role! She coaches her clients to get seen, get heard and get noticed! Once named a “Super-Achiever” by Canadian Lawyer Magazine, TSUFIT is a Dean’s List Law School Graduate who practiced litigation law for 10 years before leaving law for the limelight. Her music CD “Under the Mediterranean Sky” has made Top Album lists all over North America and is played on the radio internationally. TSUFIT’s unique story was the subject of a national television documentary which aired on several networks across Canada. TSUFIT is in demand as a keynote speaker, radio and TV show guest, seminar leader and mom (although she points out that she is not currently taking on any new clients in the last category!) Her blog is: www.stepintothespotlight.com LinkedIn Profile: www.linkedin.com/in/tsufit1 Get the book Step Into the Spotlight!: A Guide to Getting Noticed at: www.amazon.com/Step-Into-Spotlight-Cause-Business/dp/0978191307 Claim free secrets on how you can stand out at: www.spotlightsecrets.com Listen to this episode and do NOT hesitate in reaching out to me in case of any discussions or queries :) Find me on LinkedIn at: www.linkedin.com/in/ashisinghal Or on Instagram at: www.instagram.com/demystifywithashi

Recently featured in Forbes, TSUFIT is the Author of Award-Winning book, Step Into the Spotlight!: A Guide to Getting Noticed.  TSUFIT is a former lawyer who has been described by the Toronto Star as “a starburst of energy? bright bubbly and upbeat” and by Publisher’s Weekly as a “coaching dynamo”.  Her book has been endorsed by Tom Peters, Jay Conrad Levinson, Jack Trout, BNI founder, Ivan Misner, Les Brown, Al Ries; many other New York Times best selling authors and experts.  Formerly an Actress, Singer, Comedienne, the subject of 100’s of feature newspaper articles, television and radio appearances internationally, TSUFIT has appeared doing stand-up comedy in night clubs and on national TV and has appeared on television and film commercials internationally.  TSUFIT coaches Professionals, Entrepreneurs, Business Owners, Authors, Speakers, Coaches, Consultants and CEOs to catapult their personal brands and themselves into a starring role! She coaches her clients to get seen, get heard and get noticed!  Once named a “Super Achiever” by Canadian Lawyer Magazine, TSUFIT is a Dean’s List Law School Graduate who practiced litigation law for 10 years before leaving law for the limelight. Her music CD “Under the Mediterranean Sky” has made Top Album lists all over North America and is played on the radio internationally.  TSUFIT’s unique story was the subject of a national television documentary which aired on several networks across Canada.  TSUFIT is in demand as a Keynote Speaker, Radio and TV Show Guest, Seminar Leader and Mom (although she points out that she is not currently taking on any new clients in the last category!) Book: www.SpotlightBook.com Free Spotlight Secrets series: www.SpotlightSecrets.com Blog: www.tsufit.com LI Group: www.SpotlightGroup.biz

Recently featured in Forbes, TSUFIT is the author of Award-Winning book Step Into the Spotlight!: A Guide to Getting Noticed. TSUFIT is a former lawyer who has been described by the Toronto Star as a starburst of energy bright bubbly and upbeat and by Publishers Weekly as a coaching dynamo. Her book, Step Into the Spotlight! has been endorsed by Tom Peters, Jay Conrad Levinson, Jack Trout, BNI founder, Ivan Misner, Les Brown, Al Ries & many other New York Times best-selling authors and experts. Formerly an actress, singer & comedienne & the subject of 100’s of feature newspaper articles, television & radio appearances internationally, TSUFIT has appeared doing stand-up comedy in nightclubs and on national TV and has appeared on television and film commercials internationally. TSUFIT coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants and CEOs to catapult their personal brands and themselves into a starring role! She coaches her clients to get seen, get heard and get noticed! Once named a Super-Achiever by Canadian Lawyer Magazine, TSUFIT is a Dean’s List Law School Graduate who practiced litigation law for 10 years before leaving law for the limelight. Her music CD Under the Mediterranean Sky has made Top Album lists all over North America and is played on the radio internationally. TSUFIT’s unique story was the subject of a national television documentary which aired on several networks across Canada. TSUFIT is in demand as a keynote speaker, radio and TV show guest, seminar leader and mom (although she points out that she is not currently taking on any new clients in the last category!) Today, Tsufit is going to share the BIGGEST MISTAKES speakers make. Take it away, Tsufit! [2:42] How Tsufit started as an actress, singer, and Lawyer to being Business Coach  [5:06] Tsufit’s story and advice in trying to rebuild followers and confidence in life and business [10:18] How do you want to build your life as an Entrepreneur [11:03] Why you need to have some white space in your calendar [12:45] Step into the spotlight [13:09] How do you see freedom [15:01] The cycle in Publicity to keep in touch with the audience [17:34] Challenge in facing the media [18:19] How did Gary Vaynerchuk built an audience [20:26] What not to do when building an audience [23:06] How to handle a bad customer service experience [25:05] The spotlight philosophy [30:10] A step out in the spotlight [33:11] The effect in your life in anonymity [35:20] How to connect with Tsufit and book endorsement [36:30] Wrap up Tweetables: “The whole point of being an Entrepreneur is to build the life you want to live.” - Tsufit Resources: http://www.bossacademy.com/ Connect With Tsufit: http://www.stepintothespotlight.com/