Podcast appearances and mentions of Al Ries

Dheeraj Gupta started selling sweetmeats, then vada pav & samosas and finally settled on the vegetarian burger. ``JumboKing - the brand he has built with struggle, love & devotion is now bustling & successful. Laura Ries is the great & late Al Ries' daughter. he is considered the guru of focus and positioning of brands & Dheeraj says clearly that Als books have served as a mentorship school & guide for him. Now Laura & Dheeraj have put together a remarkable book called ``Loved by a Billion` -how singular focus builds iconic brands. Hrishi K takes over from here and asks them for live examples of failure and success that helped them build businesses. this is a must listen for all budding and established entrpreneurs to sharpen their outlook towards their core product offering! happy listening! “The HrishiKay Sessions” are produced & presented by Hrishikesh Kannan popularly known as Hrishi K Thanks for listening. Should you want to experience more……for starters hit “subscribe” / “follow” and check out more episodes & be notified when further sessions go up! If ur looking for Hrishi across media & social networking then here goes: Instagram : https://www.instagram.com/hrishikay X / Twitter : https://x.com/hrishikay Facebook : https://www.facebook.com/hrishikay Youtube : https://youtube.com/c/hrishikeshkannan Soundcloud : https://www.soundcloud.com/hrishikay LinkedIn : https://www.linkedin.com/in/hrishikay Threads : https://www.threads.com/@hrishikay

Laura Ries is a globally recognized brand strategist, bestselling author, and leading authority on positioning. As the Chairwoman of RIES, the consulting firm she co-founded with her father, marketing pioneer Al Ries, she has spent over three decades helping companies define their brands, dominate their categories, and achieve long-term growth through strategic positioning. Laura is the co-author of several influential marketing classics, including The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, and the author of Visual Hammer and The Strategic Enemy.  Her work has shaped how businesses approach branding by emphasizing focus, clarity, and differentiation in increasingly competitive markets. A sought-after speaker and consultant, Laura has worked with companies around the world, traveling to more than 60 countries to teach the principles of positioning and brand strategy. She is known for translating complex marketing concepts into practical strategies that help businesses stand out, scale effectively, and build brands that resonate deeply with their target audience. Laura is passionate about helping entrepreneurs and organizations sharpen their message, simplify their strategy, and create brands that not only attract customers—but also drive sustainable growth and long-term market leadership. During the show we discuss: Why being different beats being better How to identify the category you want to own How to create a new category How to narrow your positioning How to identify your strategic enemy How to use contrast to make your brand memorable How to avoid weakening your brand through line extensions How to use a founder as the brand's spokesperson Resources: https://www.ries.com/  https://www.linkedin.com/in/lauraries/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wBpDGK0AnFUIn this episode, I introduce ClinicMonk™, the CRM I created specifically for therapy practice owners. I explain how it helps you organize leads, automate follow-ups, track your marketing, improve conversion rates, and build a practice that can grow with more ease and freedom.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:18] What a CRM is and how it differs from an EHR.[05:15] Why Google Ads leads do not always become bookings.[06:32] How ClinicMonk™ tracks bookings and lead sources.[09:10] How automation reduces friction and improves booking rates.[12:49] The key metrics tracked inside ClinicMonk™.[17:28] Why one intake coordinator can improve conversions.Links From The Episode:Join the ClinicMonk™ waitlist here for updates on the launch party→https://clinicmonk.com/Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MOThe 22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://amzn.to/453Gbip (US) https://amzn.to/4uuDTnf (CAD)Mentioned in this episode:3 Day Accelerator Mid-Roll AdSign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business strategy instead of positioning.   Links Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Good Strategy / Bad Strategy by Richard Rumelt Playing to Win by Roger L. Martin The Lords of Strategy by Walter Kiechel, III

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's entire belief system. In this episode, Elena and Rob are joined by Peter Sengenberger, former demand gen and brand strategy lead at BambooHR. Peter explains why over-reliance on performance channels creates a "doom loop," why brand advertising builds what he calls "prepaid demand," and how his "depth of message" framework ranks media by the quality of impressions they deliver.  Topics covered: [00:00] Performance marketing's "doom loop" and the case for brand advertising [04:00] Supplement brand case study: 40% retail lift from brand TV [09:00] The true cost of over-optimization [13:00] Why TV earns the highest trust and completion rates [16:00] CTV skepticism: what is overpromised and why[18:00] Programmatic media and the algorithmic house advantage[20:00] What direct response teaches every marketer To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Ogilvy on Advertising by David Ogilvy: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/Grow with Peter Substack: https://growwithpeter.substack.com/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

If you're a principled chiropractor tired of fighting for scraps against $29 commodity clinics, this episode is your blueprint out of the trap.Today, I sit down with Dr. Eric Plasker, author of The 100 Year Lifestyle and a guy who has coached over 12,000 chiropractors worldwide. We get raw about why explaining the mechanics of a subluxation is killing your patient retention, and what you actually need to say to build a practice full of lifetime patients. We break down the massive shift from mainstream, discount-bin marketing to building a high-value, high-authority brand that actually commands respect.Stop being the bottleneck in your own practice. Let your brand do the heavy lifting so you can focus on the adjustment.What You'll Learn in This Episode:[02:58] The "Marie" Moment: Why your patients don't care about nerve interference—and the exact benefit-driven communication shift that scales practices fast.[11:30] The Repositioning Strategy: How changing the name of his book from The Chiropractic Lifestyle to The 100 Year Lifestyle started a publishing bidding war (and how to apply this positioning to your clinic).[14:49] The $29 Trap: Why competing on price with cheap franchises is a race to the bottom, and how to command higher fees as a vitalistic authority.[25:03] Automating Your Authority: Why your mouth shouldn't be your only content. How to build systems that educate patients before they walk through your doors.[36:44] The Empire Formula: A dead-simple equation to shift a patient's mindset from quick-fix crisis care to lifetime performance.Resources & Links:Visit Dr. Plasker's site: 100YearLifestyle.comFree Patient Resource: Email admin@100yearlifestyle.com to get the "Everything Works Better with Chiropractic" article to plug straight into your own patient newsletter.Required Reading: Positioning: The Battle for Your Mind by Al Ries and Jack Trout.Magazine Feature: Check out the cover story in Masters of Health Magazine detailing why chiropractors are the doctors of the present.

Apúntate para definir el Posicionamiento de tu Marca ➔ https://tonicolom.ws/posicionamiento Una startup vende aceite de oliva en Estados Unidos, uno de los mercados más competidos del mundo, y en solo tres años pasa de 0 a 60 millones de dólares. ¿Tienen mejor producto que la competencia?No exactamente. En este episodio analizamos el caso de GRAZA para entender cómo un buen posicionamiento de marca puede cambiar por completo el juego en una categoría dominada por gigantes tradicionales. Hablamos de: Cómo entender la categoría antes de intentar destacar. Por qué competir en “calidad” u “origen” no siempre es la mejor estrategia. La importancia de encontrar una idea única que estructure toda la comunicación. Cómo el packaging puede convertirse en una herramienta estratégica (y no solo estética). Cuando escuchas el nombre de una marca… ¿qué palabra te viene a la cabeza?Si digo Google, probablemente piensas en “buscador”. Si digo Volvo, pensarás en “seguridad”.¿Casualidad? No lo creo. Las marcas más fuertes del mundo consiguen algo muy difícil: ocupar una sola idea en la mente del consumidor. Y cuando lo logran, dejan de ser una opción más para convertirse en la referencia. En este episodio hablamos de cómo posicionar tu marca con una sola palabra y por qué esta idea, explicada hace décadas por estrategas como Al Ries, sigue siendo una de las herramientas más potentes para diferenciar una marca hoy. Porque en mercados saturados, donde todos dicen más o menos lo mismo, la claridad es una ventaja competitiva. A lo largo del episodio hablamos de: Qué significa realmente adueñarse de una palabra en la mente del cliente. Por qué muchas marcas intentan comunicar demasiadas cosas… y acaban no siendo recordadas por ninguna. Las 5 leyes que determinan si una palabra puede posicionar una marca o si se quedará en un simple mensaje más. Cómo entender la categoría, la competencia y lo que realmente le importa al consumidor antes de elegir ese concepto. Y por qué una estrategia de marca no se construye con un eslogan, sino con consistencia en todo lo que hace la marca. Si a la hora de comunicar, tu marca maneja un repertorio de conceptos del tamaño de la lista de la compra de una familia numerosa, necesitas escuchar este episodio. Soy Toni Colom. Estratega de Marca y Creativo. Y esto es Cómo Diferenciarse, un podcast en el que hablamos de Branding y Posicionamiento de Marca. Apúntate para definir el Posicionamiento de tu Marca ➔ https://tonicolom.ws/posicionamiento CONTENIDOS RELACIONADOS Cómo GRAZA pasó de 0 a $60M: ejemplo real de Posicionamiento de Marca Los 3 FACTORES de éxito o fracaso de un POSICIONAMIENTO DE MARCA La entrada Cómo POSICIONAR tu marca con una sola PALABRA: las 5 leyes se publicó primero en Toni Colom.

Think of how you spent the last week. Were those seven days as efficient or productive as they could be?

✅ FREE QUIZ: Discover Your Marketing Archetype https://bit.ly/47jEXQD++++++++++Today, we explore how to navigate the busy road of business to achieve money, success, and recognition by creating a unique market niche.Drawing from Al Ries and Jack Trout's 'Positioning,' we delve into the importance of originality as a technique, the role of urgency in turning interest into sales, and the necessity of robust economics to sustain growth.Learn how to avoid the pitfalls of following saturated niches and transform your brand into a pioneer in its field.We break down the steps to ensure your brand remains original, necessary, and economically sound, forming a foundation that lasts.++++++++++Chapters:00:00 The Road to Brand Success00:22 Market Niches02:32 Originality06:21 Necessity08:26 Economics10:05 Marketing Archetype Quiz10:27 The ONE Brand11:08 Next Steps++++++++++Links mentioned:Positioning: https://amzn.to/4993p8k++++++++++All Channels:✅ Growth Labs: https://bit.ly/3Ns49uJ✅ Podcast: https://spoti.fi/3pHC47k✅ Instagram: https://bit.ly/3NUlzSq✅ X: https://bit.ly/4dOA2sh✅ TikTok: https://bit.ly/48bJYdX✅ Facebook: https://bit.ly/4h6cMc4++++++++++Common searches:market niche, brand differentiation, brand positioning, saturated market, brand originality, copycat brands, brand commoditization, standing out in business, unique brand, competitive differentiation++++++++++#marketing#personalBrand#marketNiche

The Storm explores the world of lift-served skiing year-round. Join us.WhoLonie Glieberman, Founder, Owner, & President of Mount Bohemia, MichiganRecorded onNovember 19, 2025About Mount BohemiaClick here for a mountain stats overviewOwned by: Lonie GliebermanLocated in: Lac La Belle, MichiganYear founded: 2000, by LoniePass affiliations: NoneReciprocal partners: Boho has developed one of the strongest reciprocal pass programs in the nation, with lift tickets to 34 partner mountains. To protect the mountain's more distant partners from local ticket-hackers, those ski areas typically exclude in-state and border-state residents from the freebies. Here's the map:And here's the Big Dumb Storm Chart detailing each mountain and its Boho access:Closest neighboring ski areas: Mont Ripley (:50)Base elevation: 624 feetSummit elevation: 1,522 feetVertical drop: 898 feetSkiable acres: 585Average annual snowfall: 273 inchesTrail count: It's hard to say exactly, as Boho adds new trails every year, and its map is one of the more confusing ones in American skiing, both as you try analyzing it on this screen, and as you're actually navigating the mountain. My advice is to not try too hard to make the trailmap make sense. Everything is skiable with enough snow, and no matter what, you're going to end up back at one of the two chairlifts or the road, where a shuttlebus will come along within a few minutes.Lift count: 2 (1 triple, 1 double)Why I interviewed himFor those of us who lived through a certain version of America, Mount Bohemia is a fever dream, an impossible thing, a bantered-about-with-friends-in-a-basement-rec-room-idea that could never possibly be. This is because we grew up in a world in which such niche-cool things never happened. Before the internet spilled from the academic-military fringe into the mainstream around 1996, We The Commoners fed our brains with a subsistence diet of information meted out by institutional media gatekeepers. What I mean by “gatekeepers” is the limited number of enterprises who could afford the broadcast licenses, printing presses, editorial staffs, and building and technology infrastructure that for decades tethered news and information to costly distribution mechanisms.In some ways this was a better and more reliable world: vetted, edited, fact-checked. Even ostensibly niche media – the Electronic Gaming Monthly and Nintendo Power magazines that I devoured monthly – emerged from this cubicle-in-an-office-tower Process that guaranteed a sober, reality-based information exchange.But this professionalized, high-cost-of-entry, let's-get-Bob's-sign-off-before-we-run-this, don't-piss-off-the-advertisers world limited options, which in turn limited imaginations – or at least limited the real-world risks anyone with money was willing to take to create something different. We had four national television networks and a couple dozen cable channels and one or two local newspapers and three or four national magazines devoted to niche pursuits like skiing. We had bookstores and libraries and the strange, ephemeral world of radio. We had titanic, impossible-to-imagine-now big-box chain stores ordering the world's music and movies into labelled bins, from which shoppers could hope – by properly interpreting content from box-design flare or maybe just by luck – to pluck some soul-altering novelty.There was little novelty. Or at least, not much that didn't feel like a slightly different version of something you'd already consumed. Everything, no matter how subversive its skin, had to appeal to the masses, whose money was required to support the enterprise of content creation. Pseudo-rebel networks such as ESPN and MTV quickly built global brands by applying the established institutional framework of network television to the mainstream-but-information-poor cultural centerpieces of sports and music.This cultural sameness expressed itself not just in media, but in every part of life: America's brand-name sprawl-ture (sprawl culture) of restaurants and clothing stores and home décor emporia; its stuff-freeways-through-downtown ruining of our great cities; its three car companies stamping out nondescript sedans by the millions.Skiing has long acted as a rebel's escape from staid American culture, but it has also been hemmed in by it. Yes, said Skiing Incorporated circa 1992, we can allow a photo of some fellow jumping off a cliff if it helps convince Nabisco Bob fly his family out to Colorado for New Year's, so long as his family is at no risk of actually locating any cliffs to jump off of upon arrival. After all, 1992 Bob has no meaningful outlet through which to highlight this advertising-experience disconnect. The internet broke this whole system. Everywhere, for everything. If I wanted, say, a Detroit Pistons hoodie in 1995, I had to drive to a dozen stores and choose the least-bad version from the three places that stocked them. Today I have far more choice at far less hassle: I can browse hundreds of designs online without leaving the house. Same for office furniture or shoes or litterboxes or laundry baskets or cars. And especially for media and information. Consumer choice is greater not only because the internet eliminated distance, but also because it largely eliminated the enormous costs required to actualize a tangible thing from the imagination.There were trade-offs, of course. Our current version of reality has too many options, too many poorly made products, too much bad information. But the internet did a really good job of democratizing preferences and uniting dispersed communities around niche interests. Yes, this means that a global community of morons can assemble over their shared belief that the planet is flat, but it also means that legions of Star Wars or Marvel Comics or football obsessives can unite to demand more of these specific things. I don't think it's a coincidence that the dormant Star Wars and Marvel franchises rebooted in spectacular, omnipresent fashion within a decade of the .com era's dawn.The trajectory was slightly different in skiing. The big-name ski areas today are largely the same set of big-name ski areas that we had 30 years ago, at least in America (Canada is a very different story). But what the internet helped bring to skiing was an awareness that the desire for turns outside of groomed runs was not the hyper-specific desire of the most dedicated, living-in-a-campervan-with-their-dog skiers, but a relatively mainstream preference. Established ski areas adapted, adding glades and terrain parks and ungroomed zones. The major ski areas of 2025 are far more interesting versions of the ski areas that existed under the same names in 1995.Dramatic and welcome as these additions were, they were just additions. No ski area completely reversed itself and shut out the mainstream skier. No one stopped grooming or eliminated their ski school or stopped renting gear. But they did act as something of a proof-of-concept for minimalist ski areas that would come online later, including avy-gear-required, no-grooming Silverton, Colorado in 2001, and, at the tip-top of the American Midwest, in a place too remote for anyone other than industrial mining interests to bother with, the ungroomed, snowmaking-free Mount Bohemia.I can't draw a direct line between the advent of the commercial internet and the rise of Mount Bohemia as a successful niche business within a niche industry. But I find it hard to imagine one without the other. The pre-internet world, the one that gave us shopping malls and laugh-track sitcoms and standard manual transmissions, lacked the institutional imagination to actualize skiing's most dynamic elements in the form of a wild and remote pilgrimage site. Once the internet ordered fringe freeskiing sentiments into a mainstream coalition, the notion of an extreme ski area seemed inevitable. And Bohemia, without a basically free global megaphone to spread word of its improbable existence, would struggle to establish itself in a ski industry that dismissed the concept as idiotic and with a national ski media that considered the Midwest irrelevant.Even with the internet, Boho took a while to catch on, as Lonie detailed in his first podcast appearance three years ago. It probably took the mainstreaming of social media, starting around 2008, to really amp up the online echo-sphere and help skiers understand this gladed, lake-effect-bombed kingdom at the end of the world.Whatever drove Boho's success, that success happened. This is a good, stable business that proved that ski areas do not have to cater to all skiers to be viable. But those of us who wanted Bohemia before it existed still have a hard time believing that it does. Like superhero movies or video-calls or energy drinks that aren't coffee, Boho is a thing we could, in the ‘80s and early ‘90s, easily imagine but just as easily dismiss as fantasy.Fortunately, our modern age of invention and experimentation includes plenty of people who dismiss the dismissers, who see things that don't exist yet and bring them into our world. And one of the best contributions to skiing to emerge from this age is Mount Bohemia.What we talked aboutSeason pass price and access changes; lifetime and two-year season passes; a Disney-ski comparison that isn't negative; when your day ticket costs as much as your season pass; Lonie's dog makes a cameo; not selling lift tickets on Saturdays; “too many companies are busy building a brand that no one will hate, versus a brand that someone will love”; why it's OK to have some people be angry with you; UP skiing's existential challenge; skiing's vibe shift from competition to complementary culture; the Midwest's advanced-skier problem; Boho's season pass reciprocal program; why ski areas survive; the Keweenaw snow stake and Boho's snowfall history; recent triple chair improvements and why Boho didn't fully replace the chair – “it's basically a brand-new chairlift”; a novel idea for Boho's next new chairlift; the Nordic spa; proposed rezoning drama; housing at the end of the world; could Mount Bohemia have a Mad River Glen co-op-style future?; why the pass deadline really is the pass deadline; and Mount Bohemia TV.What I got wrong* I said that Boho's one-day lift ticket was “$89 or $92” last time Lonie joined me on the pod, in fall, 2022. The one-day cost for the 2022-23 ski season was $87.* I said that Powder Mountain, Utah, may extend their no-lift-ticket-sales-on-Saturdays-and-Sundays-in-February policy, which the mountain rolled out last year, to other dates, but their sales calendar shows just eight restricted dates (one of which is Sunday, March 1), which is the same number as last winter.Why you should ski Mount BohemiaI can't add anything useful to this bit that I wrote a few months back:Or didn't say three years ago, around my first Boho pod:Podcast NotesOn Boho's season passOn Lonie's LibraryA Boho podcast will always come loaded with some Lonie Library recommendations. In this episode, we get The Power of Cult Branding by Mattew W. Ragas and Bolivar J. Bueno and The 22 Immutable Laws of Branding by Al Ries and Laura Ries.On Raising Cane'sLonie tells us about a restaurant called Raising Cane's that sells nothing but chicken fingers. Because I have this weird way of sometimes not noticing super-obvious things, I'd never heard of the place. But apparently they have 900-ish locations, including several here in NYC. I'm sure you already know this.On Jimmy BuffettThen again I'm sometimes overly attuned to things that I think everyone knows about, like Jimmy Buffett. Probably most people are aware of his Margaritaville-headlined music catalog, but perhaps not the Boomers-Gone-Wild Parrothead energy of his concerts, which were mass demonstrations of a uniquely American weirdness that's impossible to believe in unless you see it:I don't know if I'd classify this spectacle as sports for people who don't like sports or anthropological proof that mass coordinated niche crowd-dancing predates the advent of TikTok, but I hope this video reaches the aliens first and they decide not to bother.On “when we spoke in Milwaukee”This was the second time I've interviewed Lonie recently. The first was in front of an audience at the Snowvana ski show in Milwaukee last month. We did record that session, and it was different enough from this pod to justify releasing – I just don't have a timeline on when I'll do that yet. Here's the preview article that outlined the event:On Lonie operating the Porcupine Mountains ski areaI guess you can make anything look rad. Porcupine Mountains ski area, as presented today under management of the State of Michigan's Department of Natural Resources:The same ski area under Lonie's management, circa 2011:On the owner of Song and Labrador, New York buying and closing nearby Toggenburg ski areaOn Indy's fight with Ski CooperI wrote two stories on this, each of which subtracted five years from my life. The first:The follow-up:On Snow Snake, Apple Mountain, and Mott Mountain ski areasThese three Mid-Michigan ski areas were so similar it was frightening – the only thing I can conclude from the fact that Snow Snake is the only one left is that management trumps pretty much everything when it comes to which ski areas survive:On Crystal Mountain, Michigan versus Sugar Loaf, MichiganI noted that 1995 Stu viewed Sugar Loaf as a “more interesting” ski area than contemporary Crystal. It's important to note that this was pre-expansion Crystal, before the ski area doubled in size with backside terrain. Here are the Crystal versus Sugar Loaf trailmaps of that era:I discussed all of this with Crystal CEO John Melcher last year:On Thunder Mountain and Walloon HillsLonie mentions two additional lost Michigan ski areas: Thunder Mountain and Walloon Hills. The latter, while stripped of its chairlifts, still operates as a nonprofit called Challenge Mountain. Here's what it looked like just before shuttering as a public ski area in 1978:The responsible party here was nearby Boyne, which bought both Walloon and Thunder in 1967. They closed the latter in 1984:The company now known as Boyne Resorts purchased a total of four Michigan ski areas after Everett Kircher founded Boyne Mountain in 1948, starting with The Highlands in 1963. That ski area remains open, but Boyne also owned the 436-vertical foot ski area alternately known as “Barn Mountain” and “Avalanche Peak” from 1972 to '77. I can't find a trailmap of this one, but here's Boyne's consolidation history:On Nub's Nob and The HighlandsWhen I say that Nub's Nob and Boyne's Highlands ski area are right across the street from each other, I mean they really are:Both are excellent ski areas - two of the best in the entire Midwest.On Granite Peak's evolution under Midwest Family Ski ResortsI've written about this a lot, but check out Granite Peak AKA “Rib Mountain” before the company now known as Midwest Family Ski Resorts purchased it in 2000:And today:And it's just like “what you're allowed to do that?”On up-and-over chairliftsBohemia may replace its double chair with a rare up-and-over machine, which would extend along the current line to the summit, and then continue to the bottom of Haunted Valley, effectively functioning as two chairlifts. Lonie explains the logic in the podcast, but if he succeeds here, this would be the first new up-and-over lift built in the United States since Stevens Pass' Double Diamond-Southern Cross machine in 1987. I'm only aware of four other such machines in America, all of them in the Midwest:Little Switzerland recently revealed plans to replace the machine that makes up the 1 and 2 chairlifts with two separate quads next year.On Boho's Nordic SpaI never thought hot tubs and parties and happiness were controversial. Then along came social media. And it turns out that when a ski area that primarily markets itself as a refuge for hardcore skiers also builds a base-area zone for these skiers to sink into another sort of indulgence at day's end and then promotes these features, it make Angry Ski Bro VERY ANGRY.For most of human existence we had incentives to prevent ostentatious attention-seeking whining about peripheral things that had no actual impact on your life, and that incentive was Not Wanting To Get Your Ass Kicked. But some people interpreted the distance and anonymity of the internet as a permission slip to become the worst versions of themselves. And so we have a dedicated corps of morons trolling Boho's socials with chest-thumping proclamations of #RealSkierness that rage against the $18 Nordic Spa fee taped onto each Boho $99 or $112 season pass.But when you go to Boho, what you see is this:And these people do not look angry. Because they are doing something fun and cool. Which is one more reason that I stopped reading social media comments several years ago and decided to base reality on living in it rather than observing it through my Pet Rectangle.On the Mad River Glen Co-Op and Betsy PrattSo far, the only successful U.S. ski area co-op is Mad River Glen, Vermont. Longtime owner Betsy Pratt orchestrated the transformation in 1995. She passed away in 2023 at age 95, giving her lots of years to watch the model endure. Black Mountain, New Hampshire, is in the midst of a similar transformation. On Mount Bohemia TVBoho is a strange, strange universe. Nothing better distills the mountain's essence than Mount Bohemia TV – I mean that in the literal sense, in that each episode immerses you in this peculiar world, but also in an accidental quirk of its execution. Because the video staff keeps, in Lonie's words, “losing the password,” Mount Bohemia has at least four official YouTube channels, each of which hosts different episodes of Mount Bohemia TV.Here's episodes 1, 2, and 3:4 through 15:16 through 20:And 21 and 22:If anyone knows how to sort this out, I'm sure they'd appreciate the assist. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

Send us a textWant a shortcut to standing out without shouting louder? We explore how Positioning by Al Ries and Jack Trout can transform the way you think about your work, your brand, and your creative edge. The goal isn't to be incrementally better than people with bigger budgets and longer résumés—it's to be unmistakably different in a way the audience understands in seconds.We unpack the staircase metaphor for growth and put “different over better” into practice with concrete examples. From reimagining a stand-up set by weaving in magic, music, and mentalism to crafting unorthodox strategies in jiu-jitsu and basketball, we show how a clear position becomes your playbook under pressure. Instead of competing in someone else's lane, you create a lane where your promise and style define the rules. That shift clarifies your message, accelerates feedback, and makes marketing a matter of proof, not persuasion.You'll also hear why your circle acts like an algorithm for ambition—surround yourself with people who defend their edge and your standards rise. Above all, we come back to simplicity as the mark of real genius: distill a complex idea into a single, memorable promise, then build options beneath it like a pyramid. When your why is crisp, decisions get easier, tactics align, and you become findable in a noisy world. If you've been grinding for attention, this is your reframe: carve a niche, say it cleanly, deliver it consistently.If this sparked a new way to think about your craft, follow the show, share it with a friend who needs a positioning reboot, and leave a quick review telling us your one-line why.Support the showComedy www.BenjaWelldone.comIG: @BenjaWelldoneSupporting:-*Military/Law,-*Wrestling/Jiu-jitsu,-*Savages/Self Motivated People-*Comedy#WarAndLaughs, REPRESENT. Biz-Email: Benja@WelldoneComedy.com #WARandLaughs

Learn why views are down on YouTube & how to survive in 2026!

Learn how average creators can become millionaires ⚡️Get a FREE Copy of the #1 Best Selling Book on Growing a Successful YouTube Channel

What does it take to build a brand that dominates the mind—and outlasts the competition? Positioning strategist Laura Ries has the answer.As the president of Ries & Ries and co-author of the classic 22 Immutable Laws of Branding, Laura has advised Fortune 500 companies around the world. In this conversation, she shares how growing up with her father, branding legend Al Ries, shaped her career, and how her new book The Strategic Enemy reveals why every great brand needs a rival.From Volvo and Tesla to Liquid Death and Dude Wipes, Laura dissects the successes and failures that prove one truth: brands don't win by being better, they win by being different.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Ries is a globally recognized branding strategist, bestselling author, and chair of RIES—a firm renowned for pioneering the concept of brand positioning. Daughter of marketing legend Al Ries, Laura has spent decades helping companies build iconic brands and is celebrated for translating complex marketing concepts into clear, actionable strategies. Her soon-to-be-released book, The Strategic Enemy, explores why great brands succeed by defining what they stand against, not just what they offer. On this episode we talk about: Why positioning and strategic focus outlast fleeting marketing trends How “defining your enemy” creates clear, memorable brands Common brand-killing mistakes (like overextending or chasing fads) Lessons from classic and booming brands—Chick-fil-A, In-N-Out, Oatly Why apprenticeships and real-world learning trump trendy marketing degrees Top 3 Takeaways 1.  Strategy beats tactics: A focused, differentiated brand positioning is timeless, while tools and platforms change.2.  Brands grow stronger by narrowing their focus and clearly defining what they are not—opposition is memorable.3.  Consistency and repetition are more powerful in branding than chasing every new trend or expansion. Notable Quotes “People are much faster to understand opposition than superiority…saying what you're different from is more powerful than saying you're better.” “The biggest danger for any brand is falling in love with its own early success and overextending.” “Effective branding isn't about saying more—it's about saying one powerful thing well, over and over.” Connect with Laura Ries: Website: ries.com ✖️✖️✖️✖️

On this episode of Christopher Lochhead: Follow Your Different, we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven't listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap (FYD 405).  Laura shares insights from her new book, The Strategic Enemy, emphasizing the importance of defining what your brand stands against. The discussion covers lessons from her father Jack Trout's legacy, the power of positioning, and the role of visual storytelling in marketing. Laura has been on the frontlines of marketing for decades, carrying on the legacy of her father, Al Ries, and pushing the boundaries of positioning with her own punchy perspective. So what's the real difference-maker in a market crowding with noise, AI, and everyone vying for a sliver of attention? It's not merely being seen. It's being distinct, thanks to the power of strategic opposition. Join us as we get into it and more with Laura Ries. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Opposition over Superiority Laura puts it in plain English: “The mind understands opposition faster than superiority.” Translation? If you want people to quickly get why they should care, you have to tell them what you're not. Chick-fil-A isn't just for chicken lovers, it's for people who are tired of burgers. In-N-Out doesn't bother with chicken or vegan burgers; they double down on a simple, hyper-focused menu that stakes out clear territory against the bells and whistles of modern fast food. When brands define WHO or WHAT they're battling, it's easier for us to pick sides. Defining an “enemy” isn't about trash talk, it's about clarity. It sharpens what your business stands for, attracts loyal fans, and carves out space the competition can't touch.   Laura Ries on Finding Your Horse & Riding It This goes deeper than companies. The idea holds for personal brands, careers, even college choices. Laura recalls her father's (now out-of-print) classic “Horse Sense”: don't desperately try to do everything yourself; align yourself with the right “horse” (be it a category, a company, a person) and let synergy do the work. In a world of endless new tech and shifting industries, picking the right vehicle can be everything.   Stop Chasing Attention. Start Picking Fights (the Smart Way) At the end of the day, nobody cares about your journey just for the sake of it. They care about how you make THEM matter, how you help them win THEIR battles, or fight an enemy they find worth taking down. So, next time you're tempted to “go viral,” ask yourself: Are you actually useful, or just noisy? Have you defined your enemy? Because if your brand (or your career) doesn't stand against something, it's just floating in the middle… and nobody roots for the middle. Laura's full-throttle approach: get clear, get focused, and don't be shy about drawing a line in the sand. To hear more from Laura Ries and her thoughts on Strategic Opposition, download and listen to this episode.    Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in September 2025 by Wiley. As chairwoman of RIES, the consulting firm she founded with Al, Laura has advised Fortune 500 companies and startups alike on building powerful, enduring brands. Her expertise lies in positioning, brand focus, and creating category dominance in competitive markets.   Links Connect with Laura Ries!

Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author of THE STRATEGIC ENEMY (Wiley, Sept 16, 2025). As chairwoman of global consulting firm RIES, she continues the legacy of her late father Al Ries, the positioning pioneer and co-author of Positioning: The Battle for Your Mind – one of the world's best-selling marketing books of all time. Laura has led RIES for more than 30 years, traveling to over 60+ countries to consult with clients and speak on positioning. She is the co-author (with Al Ries) of five groundbreaking books that reshaped modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR, and author of Visual Hammer. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

On this episode of Christopher Lochhead: Follow Your Different, we sit down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, to unpack what makes for truly powerful brand building. The discussion, sparked by American Eagle's controversial Sydney Sweeney campaign, offers a masterclass in cutting through the noise and making brands that dominate for decades, not just news cycles. In a world obsessed with fleeting attention spans, viral TikToks, and celebrity partnerships, the rules for building a lasting brand have never been more confusing, or more misunderstood. When “attention” has become the trending currency, too many marketers forget the fundamental principles that separate overnight sensations from category-defining legends. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Chasing Attention Versus Owning a Strategic Position Laura Ries doesn't mince words. Right from the start, she asks, “Are we just going out for attention's sake?” In the American Eagle campaign, the retailer had Sydney Sweeney, a star adored by a young demographic. front and center with the tagline “Sydney Sweeney has great jeans.” The resulting hullabaloo proved attention-grabbing, but Laura and Christopher quickly zero in on the flaw: it was a win for Sweeney's personal brand, maybe the category of jeans, but not for American Eagle. Compare this to the iconic Brooke Shields for Calvin Klein moment, seared into pop culture by its taboo-breaking line: “Nothing comes between me and my Calvins.” Everyone still remembers it. And Shields herself, now in her 50s and 60s, gets asked about it to this day. Why did it stick when so many celebrity-driven campaigns fade fast? Laura argues the difference is clear: Calvin Klein tied a provocative moment to a real, ownable positioning idea. It wasn't just attention; it was differentiation, and it transformed the brand. The Leader, the Challenger, and the Power of Contrasts Christopher then adds, “The category king of jeans is Levi Strauss”. If you're not the leader, you can't just market the category; you must establish a well-defined, opposite position. Calvin Klein's campaign worked because it created a contrast in the market: there's an implied competitor, a reason to choose Calvin's over everything else. American Eagle, on the other hand, failed to anchor its campaign in any clear difference or strategic enemy. Christopher asks, “If you're American Eagle, what the fuck are you doing?” To this, they both agree: at the very least, American Eagle, given its patriotic name, should have leaned into American-made authenticity rather than a generic celebrity endorsement disconnected from any unique brand promise. Category Design: The True Differentiator Brands like Dude Wipes and Liquid Death exemplify the playbook for building new categories, and thus, legendary brands. Dude Wipes didn't invent wipes, just as Liquid Death didn't invent water. But they staked out a radically different, memorable position: “Dude” wipes for men, and canned water that resembles a beer or energy drink and brands itself as death to plastics. This isn't attention for attention's sake; it's strategic, memorable, and deeply anchored to a big idea: a core enemy, a new experience, a bold promise. To hear more from Laura Ries and her thoughts on why virality isn't enough to build a legendary brand, download and listen to this episode. Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in S...

Be nice, be invisible—brand leaders pick a strategic enemy and own the category. ⁠Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries⁠ In this episode, branding strategist Laura Ries (daughter of positioning pioneer Al Ries) breaks down why playing it safe kills momentum, how to define a category you can own, and how the psychology of contrast turns brands into movements. We dig into visual hammers, multi-brand vs. line extensions, and the bold decision to say no so a brand can finally say something. You'll learn: What a strategic enemy is (and isn't)—and why it supercharges word-of-mouth How to choose the right category first, then dominate it with brand The role of a visual hammer (icon, color, shape) in instant recognition Why line extensions backfire—and when a new brand is the winning move How personal branding uses the same rules (signature look, ruthless focus) Why advertising should reinforce, not introduce, a positioning Connect with Laura Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries Laura Ries Website Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! Discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk's value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk's tagline folk, like the sales assistant your team never had What product details will most excite your audience? • Our seamless integrations with social channels • Our 1-click Enrichment that finds contact details for y ou • Know the best leads to reach out to with AI Follow-up s Useful links & resources • folk's website • folk's Linkedin • Simo, our CEO's, LinkedIn • folk's Youtube

Be nice, be invisible—brand leaders pick a strategic enemy and own the category. ⁠Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries⁠ In this episode, branding strategist Laura Ries (daughter of positioning pioneer Al Ries) breaks down why playing it safe kills momentum, how to define a category you can own, and how the psychology of contrast turns brands into movements. We dig into visual hammers, multi-brand vs. line extensions, and the bold decision to say no so a brand can finally say something. You'll learn: What a strategic enemy is (and isn't)—and why it supercharges word-of-mouth How to choose the right category first, then dominate it with brand The role of a visual hammer (icon, color, shape) in instant recognition Why line extensions backfire—and when a new brand is the winning move How personal branding uses the same rules (signature look, ruthless focus) Why advertising should reinforce, not introduce, a positioning Connect with Laura Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries Laura Ries Website Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! Discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk's value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk's tagline folk, like the sales assistant your team never had What product details will most excite your audience? • Our seamless integrations with social channels • Our 1-click Enrichment that finds contact details for y ou • Know the best leads to reach out to with AI Follow-up s Useful links & resources • folk's website • folk's Linkedin • Simo, our CEO's, LinkedIn • folk's Youtube

Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Ries—the firm she leads alongside her father, legendary positioning pioneer Al Ries. In this episode, she unveils the powerful concept behind her latest book, The Strategic Enemy, and explains why great brands don't just stand for something—they stand against something. Discover how identifying a strategic enemy can give your brand clarity, focus, and unstoppable energy. Today we discussed: 00:00 Start 00:52 Introducing Laura Ries 03:04 Defining a Strategic Enemy vs Competitor 03:37 Examples of Strategic Enemies in Branding 05:02 Understanding the Enemy as a Problem or Alternative 06:11 The Importance of Finding and Focusing on Your Enemy 06:52 Southwest Airlines: A Case Study in Focus and Enemy Positioning 08:08 Narrowing Focus as the First Step in Positioning 09:01 Category Importance and Brand Examples 12:46 Framework for Building a Brand and Finding Your Enemy 15:52 Entrepreneurial Success Stories: Airbnb and Others 18:33 Innovative New Brands and Category Ownership 20:40 Risks and Realities of Creating a Strategic Enemy Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Learn how regular people are making 6 figures without going viral!

Send us a textIn a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it? This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder. 

Did you like the episode? Send me a text and let me know!!Launching Your Physical Product: Prototyping to MarketingIn this episode of 'Business Conversations With Pi,' Skoob and his AI co-host, Pi, delve into the essential steps for new entrepreneurs launching physical products. The discussion offers comprehensive advice on market research, design, prototyping, manufacturing, and marketing strategies. Listeners will learn about tools like CAD software and 3D printing, gather tips for refining prototypes, and receive guidance on creating a strong brand identity and effective pricing strategy. The episode also includes book recommendations to further support entrepreneurial success. Whether you're just starting out or looking to enhance your existing strategies, this episode is packed with actionable insights. "The Lean Startup" by Eric Ries:   "Hooked: How to Build Habit-Forming Products" by Nir Eyal:"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout: "The Ultimate Sales Machine" by Chet Holmes:00:00 Introduction to Business Conversations with Pi00:46 Meet Your Hosts: KU and Pi01:11 Diving into Entrepreneurial Questions01:59 Special Focus: Sunglasses Startup02:37 Steps to Launching a Product03:42 Prototyping Tips for Sunglasses04:49 Getting Help with CAD and 3D Printing05:50 Marketing and Pricing Strategies06:54 Recommended Reading for Entrepreneurs07:59 Final Words of Wisdom08:24 Conclusion and Next Steps Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.comAcross The Start Line Facebook Community If you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

Speaker Mastermind Community: Click here to find out more about the Paid to Speak Accelerator Community (aka Mastermind Community) and to put your name on our Waiting List. Show Notes: 11 Things Great Speakers Do Differently #5 - Great At Business Great speakers know the difference between B2C and B2B marketing and selling: B2C — Business to Customer B2B — Business to Business IMPORTANT: Speaking is a B2B Business 3 Recommended B2B Business Books You Likely Never Heard Of: 22 Immutable Laws of Marketing by Al Ries and Jack Trout Opening Close Doors by C Weylman The Thought Leaders Practice by Matt Church Review: Here Are The Tips We've Covered So Far Episode 109 - Speak WITH Your Audience (Not AT Your Audience) Episode 110 - Bring Your Audience Into Your Stories Episode 111 - Create Experiences Episode 112 - Step Into Your Character Episode Resources 9 Ways to Get Paid as a Speaker (FREE Resource) 5 Keys to Create a Speech That Pays (FREE Resource) Got questions? Submit them here Thank You for Listening! If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post. Until next time, continue to move from #DREAMtoDO as a speaker.

Speaker Mastermind Community: Click here to find out more about the Paid to Speak Accelerator Community (aka Mastermind Community) and to put your name on our Waiting List. Show Notes: 11 Things Great Speakers Do Differently #5 - Great At Business Great speakers know the difference between B2C and B2B marketing and selling: B2C — Business to Customer B2B — Business to Business IMPORTANT: Speaking is a B2B Business 3 Recommended B2B Business Books You Likely Never Heard Of: 22 Immutable Laws of Marketing by Al Ries and Jack Trout Opening Close Doors by C Weylman The Thought Leaders Practice by Matt Church Review: Here Are The Tips We've Covered So Far Episode 109 - Speak WITH Your Audience (Not AT Your Audience) Episode 110 - Bring Your Audience Into Your Stories Episode 111 - Create Experiences Episode 112 - Step Into Your Character Episode Resources 9 Ways to Get Paid as a Speaker (FREE Resource) 5 Keys to Create a Speech That Pays (FREE Resource) Got questions? Submit them here Thank You for Listening! If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post. Until next time, continue to move from #DREAMtoDO as a speaker.

Send us a textHigh-pressure environments often teach us the wrong lessons about leadership, but they also serve as a foundation for growth. In this episode, I sit down with Manick Bhan, a visionary in the SEO and digital marketing space, to discuss his journey from Wall Street to leading a mission-driven agency. Manick shares candid insights on transitioning from toxic leadership styles and overcoming setbacks while scaling an agency and staying laser-focused amidst industry challenges.We dive deep into how his groundbreaking tools, Search Atlas and OTTO, are revolutionizing SEO with AI, achieving results that traditional methods claimed impossible. Manick also opens up about the importance of humility, mentorship, and learning from past mistakes to evolve as a leader. Whether you're curious about AI-powered SEO tools or seeking inspiration to lead with purpose, this episode is packed with actionable takeaways and fresh perspectives.Connect with Manick Bhan: Connect with Manick Bhan on YouTube or Instagram to learn more about his groundbreaking work in SEO and digital marketing. Dive deeper into his insights, tools, and strategies to scale your business with cutting-edge technology. Books Mentioned:Positioning by Al Ries and Jack Trout Join the New Catalytic Leadership CommunityCheck out our new online membership site, with new resources by Dr. William Attaway and his team added weekly: https://checkout.catalyticleadership.net/Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Learn how to land big brand deals in 2025! ****** ⚡️ Join to Get Your First 1K Subs & Earn Your First $1K on YouTube with this FREE Challenge here!

Learn how to start on YouTube in 2025!⚡️Get a FREE Copy of the #1 Best Selling Book on Growing a Successful YouTube Channel

Learn this new way to make money on YouTube! ⚡️Complete YouTube Holiday Bundle of online courses & downloadable guides!

Welcome to another episode of The Art of Consulting, where we delve deep into the strategies and experiences of seasoned professionals in the consulting sphere. Today's guest is none other than Mark Amtower, the founder and partner of Amtower & Company, a firm specializing in marketing to the government. With a career spanning 39 years, Mark has been at the forefront of acknowledging and leveraging the nuances of marketing within the government contracting world. Episode Breakdown: 00:00 - 00:01: Speaker 1 (Host) opens the episode with a greeting to the audience. 00:15 - 00:22: Speaker 2 introduces Mark Amtower, highlighting his role as the founder of Amtower & Company. 00:23 - 00:25: Mark Amtower expresses his gratitude for being invited to the show. 00:25 - 00:36: The conversation touches upon a previous discussion, and Mark is prompted to share details about his background and focus. 00:38 - 01:27: Mark discusses the beginnings of his company in 1985, his background in literature, and his dive into the unique discipline of marketing to the government. 01:27 - 01:31: Mark humorously acknowledges the longevity of his career. 01:33 - 01:36: Speaker 2 jokes about Mark's long-standing career. 01:36 - 01:37: Mark responds with a light-hearted comment. 01:39 - 02:50: The dialogue shifts to the theme of non-traditional paths to consulting, highlighting the diverse skills that people bring to the industry. 02:50 - 03:04: Speaker 2 asks Mark how his non-traditional background shaped his consulting approach. 03:04 - 03:45: Mark recounts experiences, such as telemarketing and IT sales, that provided valuable skills for his consulting career. 03:45 - 04:27: Mark discusses his entry into advertising and how he identified a niche in marketing to government, which led to establishing his consulting presence. 04:28 - 05:14: Challenges of creating a client pipeline and managing financial concerns as a new consultant are discussed. 05:15 - 05:44: Speaker 2 reflects on the difficulty of securing subsequent contracts and the importance of building a client pipeline. 05:44 - 06:09: Speaker 2 asks how Mark identified and pursued the niche in government marketing. 06:09 - 06:54: Mark shares how he recognized unmet needs in the market and became the first to address federal marketing issues. 06:54 - 07:39: Mark explains positioning strategies and being first-to-market, referencing Jack Trout and Al Ries' marketing insights. 07:40 - 08:21: Mark's journey of writing about government business and giving speaking engagements is discussed. 08:21 - 08:27: Mark mentions how ad agencies in D.C. often overlooked marketing to the government. 08:29 - 09:01: Speaker 2 discusses the concept of market awareness and recognizing gaps in the market. 09:01 - 09:32: Speaker 2 and Mark talk about the importance of acting on ideas when opportunities arise. 09:32 - 09:50: Mark shares his strategy for building expertise through experience and addressing industry issues like mailroom logistics. 09:51 - 10:37: Mark explains his innovative solution to improve mail delivery in federal agencies by understanding internal processes. 10:37 - 11:14: Mark discusses founding an association to facilitate collaboration between mailers and federal mail managers. 11:14 - 11:51: The importance of addressing industry-specific problems through communication and collaboration is emphasized. 11:51 - 12:29: Mark's experience with influencing mail routing in federal agencies is shared. 12:31 - 13:07: Speaker 2 appreciates Mark's problem-solving approach and the importance of recognizing critical roles within organizations. 13:07 - 13:29: Speaker 2 relates Mark's experiences to modern challenges in delivering messages effectively. 13:29 - 14:16: Mark discusses how his business pivoted due to the rise of online platforms, affecting his direct mail business, and how he adapted. 14:21 - 14:35: Mark shares how engaging with a federal webmasters group helped him understand the changing landscape and adapt his consulting approach. 14:44 - 15:19: Speaker 2 highlights the importance of specialization and continuous learning in consulting. 15:19 - 15:51: Speaker 2 emphasizes the role of critical thinking and deepening domain expertise through industry involvement. 15:52 - 15:55: Speaker 2 notes the evolving nature of consulting and the need for specialization to stay competitive. 15:56 - 16:26: Mark discusses how consultants need to evolve their subject matter expertise to remain relevant in the industry. 16:26 - 16:29: Speaker 2 agrees with Mark's point. 16:27 - 16:29: Mark briefly mentions that his expertise doesn't cover all markets. 16:30 - 16:57: Speaker 2 talks about the dynamics of generalists versus specialists and how to find one's niche. 17:36 - 18:07: Mark shares a story about how Netscape disrupted the market, forcing him to pivot his business. 18:10 - 18:20: Mark emphasizes the ongoing need for consultants to adjust and innovate in response to technological changes like Web 2.0. 18:21 - 18:52: Mark and Speaker 2 discuss how Web 2.0 tools opened new opportunities for consultants to publish and share content. 18:53 - 19:38: Mark explains how he leveraged LinkedIn to establish his B2G (business-to-government) platform and his experience as a beta tester for LinkedIn's Pulse feature. 19:38 - 20:24: Mark talks about adapting to LinkedIn's evolving features and becoming a prolific content creator. 20:24 - 21:09: Mark explains how LinkedIn helped him build thought leadership and connect with his target audience. 21:09 - 21:13: Speaker 2 affirms Mark's approach. 21:15 - 21:42: Mark advises on making a strong first impression on LinkedIn, including using the profile banner effectively. 21:57 - 21:58: Mark suggests using LinkedIn features strategically to enhance personal branding. 22:39 - 23:00: Mark and Speaker 2 discuss how LinkedIn evolved from a resume site into a networking and content publishing platform. 23:00 - 23:31: Mark stresses the importance of crafting a compelling LinkedIn 'About' section to create a positive first impression. 23:31 - 23:34: Speaker 2 humorously comments on common mistakes with LinkedIn profile banners. 23:34 - 24:17: Mark emphasizes the strategic use of every LinkedIn profile element to project a professional image and value proposition. 24:18 - 24:53: Speaker 2 appreciates Mark's tips and underscores the need for attention to detail in presenting oneself professionally on LinkedIn. 25:35 - 25:54: Speaker 2 asks Mark about his content creation schedule on LinkedIn. 25:54 - 26:42: Mark shares that he doesn't follow a strict calendar but publishes when inspiration strikes, along with commitments to other platforms. 26:42 - 27:20: Mark talks about his prolific writing and method of seeking feedback before publishing content. 27:20 - 28:09: Mark shares how feedback from trusted peers helps him refine his content for relevance and clarity. 28:09 - 28:37: Speaker 2 highlights the value of critical thinking and the iterative process of content creation. 28:37 - 29:11: Mark advises on capturing ideas and nurturing them for professional growth and content creation. 29:11 - 29:38: Mark suggests validating ideas with trusted peers to improve them and ensure professional growth. 29:39 - 30:07: Speaker 2 and Mark discuss the importance of continuous learning, feedback, and engaging with one's audience. 30:07 - 30:37: Speaker 2 reflects on sharing ideas and receiving feedback as key to enhancing one's professional expertise. 30:47 - 31:20: Mark advises carrying a notebook to jot down ideas for later reflection and development. 31:28 - 32:04: Speaker 2 reflects on revisiting ideas over time and their potential for future relevance. 32:17 - 32:27: Mark humorously comments that everyone has a novel or country song in them, but not all ideas need to be shared publicly. 32:47 - 33:27: Mark shares an analogy from sports journalist Sally Jenkins about tennis margins, comparing it to consulting and handling setbacks. 33:50 - 34:28: Speaker 2 and Mark discuss the importance of nurturing even small ideas into valuable contributions. 34:58 - 35:40: The conversation shifts to building a pipeline for consulting work, and Mark advises defining a target audience and creating relevant content. 35:41 - 36:24: Mark shares a key lesson about realizing that the real decision-maker in a company was the CEO, not the marketing contact. 36:42 - 37:15: Speaker 2 and Mark discuss recognizing key decision-makers and influencers in organizations. 37:15 - 39:44: Mark emphasizes the value of connecting with executive assistants, understanding their preferences, and using LinkedIn to foster relationships with decision-makers. 39:10 - 39:44: Mark and Speaker 2 talk about nurturing influential connections and recognizing their contributions. 40:30 - 41:06: Mark continues discussing the importance of recognizing the power and influence of executive assistants in decision-making processes, sharing tips on building genuine relationships with them. 41:06 - 41:41: Mark emphasizes how consultants should research and understand the needs of both decision-makers and their assistants to provide better value. 41:41 - 42:12: Speaker 2 reflects on the vital role executive assistants play in shaping consulting engagements and client relationships. 42:12 - 42:44: Mark shares his experience using LinkedIn to connect with decision-makers and their assistants, noting how this approach has helped him open doors to new opportunities. 42:45 - 43:16: Mark advises using LinkedIn strategically to gather insights about companies and individuals, tailoring outreach efforts to resonate with the needs and interests of potential clients. 43:16 - 43:58: The conversation turns to building trust and credibility on LinkedIn. Mark stresses the importance of being consistent in messaging, content creation, and follow-ups to maintain visibility and authority. 43:58 - 44:34: Mark touches on how to nurture connections on LinkedIn over time, explaining that providing value and engaging authentically helps build long-term relationships with potential clients. 44:35 - 45:10: Speaker 2 asks Mark how he manages to stay on top of industry trends and maintain his relevance after decades in the consulting industry. 45:10 - 46:10: Mark shares his learning habits, including constantly reading, attending webinars, and keeping an eye on emerging technologies and market shifts, to ensure he can offer up-to-date advice to his clients. 46:10 - 47:02: Speaker 2 reflects on the importance of continuous learning and adapting to new trends in consulting, agreeing with Mark's approach of staying curious and informed. 47:02 - 47:52: Mark gives an example of how evolving technologies and changes in government policies have reshaped the way consultants need to approach marketing and business development strategies. 47:52 - 48:32: Mark discusses the rise of AI and automation tools in marketing and how they impact the role of consultants, especially in creating more personalized outreach. 48:32 - 49:02: Speaker 2 asks Mark for his thoughts on how consultants can use these new tools to improve their client relationships. 49:02 - 50:01: Mark emphasizes that while AI and automation are helpful, building personal relationships and trust remains critical. He encourages consultants to strike a balance between using technology and maintaining a human touch in client interactions. 50:01 - 50:43: Mark shares a final tip for consultants: to always remain flexible and open to new ways of solving problems, whether through technology, strategy, or networking. 50:44 - 51:10: Speaker 2 asks Mark to offer any parting advice for consultants looking to break into government marketing or consulting in general. 51:10 - 52:10: Mark advises consultants to focus on understanding the specific needs of their target market, build a strong personal brand, and consistently deliver value. He also emphasizes perseverance in developing relationships and gaining trust in the consulting world. 52:10 - 52:58: Mark reflects on the most rewarding aspects of his consulting career, sharing that seeing his clients succeed and making an impact on their businesses has been the highlight of his journey. 52:58 - 53:00: Speaker 2 wraps up the episode by thanking Mark for his time and insights, and closes the conversation. 53:00 - End: The episode concludes with a call to action for listeners to connect with Mark Amtower online and to stay tuned for future episodes.   Episode Highlights: 00:15 - 00:22: Introduction of Mark Amtower, a seasoned expert in government contracting marketing. 00:38 - 01:27: Mark shares his unique journey into the niche of marketing to the government. 01:39 - 02:50: Discussion on the value of non-traditional paths to consulting. 04:28 - 05:14: Mark talks about the challenges of creating a client pipeline for consultants. 05:44 - 06:09: Insights into how Mark identified a marketing niche in the government sector. 08:21 - 08:27: Addressing the lack of marketing to government within ad agencies. 14:44 - 15:19: The importance of specialization and continuous learning in consulting. 23:34 - 24:17: Tips for making a strong first impression with your LinkedIn profile. 28:37 - 29:11: Keeping track of ideas and fostering creativity in professional growth. 35:41 - 36:24: Mark's lesson on identifying and engaging with decision-makers. 46:00 - 46:10: Mark emphasizes the significance of courtesy and empathy in professional settings. 49:43 - 50:22: Encouraging consultants to admit knowledge gaps and leverage their peer networks. About Our Guest Today: Mark Amtower is the founder and partner at Amtower & Company, a consultancy specializing in marketing to the government sector. With a masterful grasp of government marketing and an active presence on LinkedIn, Mark is a leading authority in government contracting and B2G marketing. With an impressive tenure of nearly four decades, Mark has shaped the landscape and discourse around marketing to the government. Where to Find Our Guest Online: LinkedIn - Mark Amtower: https://www.linkedin.com/in/markamtower/

In this episode of Sales and Cigars, Walter Crosby sits down with Gunter Wessels, Founder of LiquidSMARTS, to delve into the world of elite sales performance. Gunter shares his journey from academia to the trenches of B2B sales, providing a deep dive into the attributes that distinguish top-performing sales professionals. Episode Highlights: Gunter's favorite books that shaped his sales approach, including The 22 Immutable Laws of Marketing and Positioning by Al Ries. The intersection of marketing and sales, and how a Venn diagram approach can bridge gaps between these functions. The "Three C's" that Gunter believes are harming America: Crocs, Communists, and Kardashians, and their deeper implications on personal and professional presentation. Essential attributes of elite salespeople, from working smart to overcoming obstacles and maintaining personal credibility. The importance of curiosity, skepticism, and empathy in driving successful sales interactions. Gunter's upcoming book, Turning Fear into Fuel, which explores how to harness deep-seated fears to drive success. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Connect with Gunter Wessels: Email: gunter@liquidsmarts.com LinkedIn:https://www.linkedin.com/in/gunterwessels/ Website: www.liquidsmarts.com     Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment.com Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: Walter Crosby Website: https://helixsalesdevelopment.com/ Calendly: Schedule a Call Produced by titanmediaworx.com       #SalesAndCigars #SalesStrategy #MarketingVsSales #EliteSales #B2BSales #GunterWessels #WalterCrosby #LiquidSMARTS #TurningFearIntoFuel  

Send us a textCorey Poirier is a multiple-time TEDx, MoMondays and PMx, Speaker and International Bestselling Author. He is also the host of the top rated ‘Get Paid To Speak' Show, founder of The Speaking Program, Author of the For The Love of Speaking Book, bLU Talks, and he has been featured in multiple television specials. A columnist with Entrepreneur and Forbes magazine, he has featured in/on CBS, CTV, NBC, ABC, is a Forbes Coaches Council member, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show. He has also interviewed over 5,000 of the world's top leaders. Books mentioned in the episode:The Enlightened Passenger: The Flight That Changes Everything By Corey PoirierPositioning: The Battle For Your Mind by Al Ries & Jack Trout To learn more about bluTalks go to: www.speakonblu.com www.coreypoiriermedia.com Listen to this next: Leaders Are Readers Positioning: The Battle For Your Mind episodeShare the podcasT Don't Miss This Quick Read To Skyrocket Your Small Business Social Media

In this episode we discuss a couple of weeks when our Slack went silent, a slow grind to launch on iOS, and talk about the word we want Metacast to be known for.Get Metacast podcast app for Android and iOS at https://⁠⁠⁠metacast.app⁠⁠⁠.Join the ⁠⁠r/metacastapp⁠⁠ subreddit.Segments[02:12] Confessions of a lonely founder[07:12] iOS and Flutter woes[18:33] The Wizard of Oz feature for OPML import[23:30] What is the word you want to be known for?[29:38] Podcast and book recommendationsShow notesPodcasts596: A New Foundation for Progress - Accidental Tech Podcast300: The Aftermath - Under the RadarI like to Read My Podcasts - Comfort ZoneBooksThe Storyteller by Dave GrohlThe 22 Immutable Laws of Branding by Al Ries & Laura RiesNight Watch: Book One by Sergei LukyanenkoGet in touch

From Jon... I love to read. Over the last 10 years in business I've read a tonne of business related books. This a non exhaustive list of 10 of my favorites and why I recommend that you read them (if you haven't already). There's some titles here that I know you've probably heard of, and some I'm willing to bet you haven't. Check them out and as always, make sure you're combining your learning with ACTION. Don't mentally masturbate. The 4 Hour Work Week by Tim Ferriss - https://a.co/d/bOAXy0t Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com The 22 Immutable Laws Of Marketing by Al Ries and Jack Trout - https://a.co/d/7JZMc52 The Obstacle Is The Way by Ryan Holiday - https://a.co/d/dOXysny Do The Work by Steven Pressfield - https://a.co/d/ghVnff9 Traction by Gino Wickman - https://a.co/d/fYTMP0H Outlive by Dr Peter Attia - https://a.co/d/b2QuN4U Eat That Frog by Brian Tracy - https://a.co/d/fv5TBgi Purple Cow by Seth Godin - https://a.co/d/cYQnpg0 Discipline Equals Freedom by Jocko Willink - https://a.co/d/chYH868 Links Mentioned ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe

How you present your products and services to your customers matters. And while most copywriters don't overtly say they do positioning work, the reality is, any messaging project pretty much requires it. The question is, how do you do it right? For the 412th episode of The Copywriter Club Podcast, we talked with copywriter and product positioning expert, Kate Guerrero about the formula for positioning the products you write about in a way that makes it easy for customers to understand not only what it is, but why they need it. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Positioning by Ries and Trout Fletch's website The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh: Positioning is a marketing term coined by Al Ries and Jack Trout way back in 1969. It refers to the practice of connecting your product or service (or your client's products or services) to a single idea in your customer's mind. And when it's done well, your prospects and customers associate your brand with that idea. Some examples include Volvo and safety, Apple and creativity, and Disney and magic. Although few clients ask for copywriters to position their products, this is actually a big part of what we do, whether we do it consciously or not.  So I thought it might be worthwhile to talk in depth about how copywriters can do it and the impact it has for their clients. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And on today's episode of The Copywriter Club Podcast, I interviewed copywriter and brand positioning expert Kate Guerrero. Kate is the in-house writer for Fletch, an agency that focuses almost entirely on helping their clients position themselves on their home pages. As promised, she laid out the process that she and Fletch use to help their clients identify the ideas they can stand for in the marketplace. We also talked about the differences between copywriting and messaging—what she shared pairs nicely with our interview with Justin Blackman on last week's episode. And finally we also talked a bit about fiction writing since Kate has a manuscript she's been shopping to major publishers. That's a lot to cover, but we did it, and I think you'll like the result, so stay tuned. Before we jump in with Kate… The next expert training happening in The Copywriter Underground is coming up soon. You probably know The Underground is our community for copywriters who are actively investing in building their business and writing skills. It includes personalized coaching for you where I give you feedback and ideas to help solve the stickiest challenges you face in your business today. There's a massive library of business-focused training to help you grow a resilient, profitable copywriting businesss. And each month we bring you a new guest expert training that will help you make even more progress in your business.  This month our guest expert is Heather Farris who will be showing you how to use Pinterest to drive leads to your business for years after you post on that platform. Unlike Twitter where tweets disappear after a few minutes, or LinkedIn and Instagram where posts are lucky to last a day, the content you post on Pinterest is close to permanent. That's because Pinterest is more like a search engine than social media. Any way, Heather will be sharing how to use Pinterest to drive copywriting leads to your business… it's the kind of idea that could add new clients and thousands of dollars in new revenue for you. But to get access to these closely held strategies, you've got to be a member of The Copywriter Underground, which you can learn more about at thecopywriterclub.com/tcu. Jump in now so you don't miss this or any of the other upcoming expert skill trainings. And now, let's go to our interview with Kate... Kate, welcome to The Copywriter Club Podcast. You've heard a few episodes of the podcast,

Send us a Text Message.Challenge everything you thought was just 'how it has to be' and build a business that allows you to live a rich life DAILY! I wasn't too sure about this book, but I have to say it's been a pleasant surprise, a gift of true thought leadership. Need I say more?We're back with our Leaders Are Readers Series (LARS) episode 10; if you've been listening, you know we bring the gems from best-selling faith, mindset, and biz books. Get your copy of The 4 Hour Workweek: Escape 9-5, Live Anywhere, And Join The New Rich by Timothy Ferriss  at https://amzn.to/3Agw0utIf you love the book gems, listen to our most popular episode: Leaders Are Readers Series Ep.7: Positioning, The Battle For Your Mind by Al Ries, Jack Trout, et. al

Chapter 1:Summary of Positioning Book"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout, first published in 1981, is a groundbreaking book in the field of marketing. It introduces the concept of "positioning" which focuses on the strategy of placing a brand or product in the customer's mind in a way that emphasizes the distinct benefits and qualities unique to that brand or product.Here are several key points from the book:1. **Positioning Defined**: Positioning is not about what you do to a product. It's about what you do to the mind of the prospect. It involves elements like the name, price, and the features of the product, but fundamentally it's about perceptions.2. **The Overcommunicated Society**: The book discusses how the massive amount of daily advertising messages has led to a cluttered marketplace. Consumers are bombarded with information, making it hard for any single message to stand out.3. **Simplifying the Message**: With an overwhelming number of choices and advertisements, concise and clear messages are crucial. Positioning is about making a product or service understand quickly and effortlessly.4. **Finding a "Hole" in the Market**: One of the effective strategies in positioning is finding a gap—a "hole" in the existing market where your product can fit in. This often involves identifying a specific niche or an overlooked need that competitors are not addressing.5. **Repositioning the Competition**: Positioning also involves sometimes comparing or contrasting a product against existing competitors to highlight its distinctiveness. It can even involve repositioning a competitor unfavorably to advantage your product.6. **Case Studies and Examples**: Throughout the book, Ries and Trout utilize multiple real-world cases to illustrate successful and unsuccessful positioning strategies, offering insights into the practical application of the theories they propose.7. **Importance of Consistency**: Successful positioning requires consistency over time. Initial positioning efforts can be wasted if not maintained, and frequent changes can confuse and alienate customers."Positioning" by Al Ries and Jack Trout has become an essential reference in marketing, emphasizing understanding consumer perception and creatively using it to position a brand. It's particularly relevant in today's market, where consumer attention spans are limited and competition is fierce. The book helps marketers, entrepreneurs, and businesses strategize effectively to carve out a unique market space and ensure their message cuts through the noise.Chapter 2:the theme of Positioning Book"Positioning: The Battle for Your Mind" is a marketing book written by Al Ries and Jack Trout, first published in 1981. This book focuses not on the product itself, but rather on how it is perceived in the minds of potential customers. The authors introduced the concept of "positioning" as a way to differentiate a brand in a crowded marketplace. Below, I'll overview the key plot points, character development, and thematic ideas from the book, even though it is a non-fiction work and doesn't traditionally have a plot or characters.### Key Plot Points:Since "Positioning" is not a narrative work, it does not contain a plot. However, it discusses key concepts and strategies in its content, structured around the following main points:1. **Definition of Positioning**: Explaining the basic concept of positioning as a method for creating an image or identity in the minds of the target market for a product, brand, or company.2. **The Overcommunicated Society**: The authors describe why positioning is important in a world where consumers are bombarded with information.3. **Strategies for Positioning**:...

In today's episode, I explore why market category is a good starting point for developing great positioning. You will learn: * Viewing your market category is context-setting for your products/company. * Thinking of your market category as being similar to the opening scene of a movie. (See link below for my article about this idea, which includes the opening scene of the movie Baby Driver.) * Understanding your product/company's unique value proposition before determining market category.* Why positioning involves identifying what sets your product apart from competitors and the status quo.* Why positioning in an underserved segment of an existing market category is easier than creating a new category.* Communicating the differentiated value of your product or service.* Why companies need to go deeping into their value props to help customers understand how they can deliver unique value for their business.—If you want to skip ahead: (3:50) Market categories and their role in positioning products/companies, with a focus on differentiated value. (7:46) Positioning and messaging for startups, focusing on understanding customer needs and differentiated value. (11:26) Positioning and market categories in business.—Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/consultantApril's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Mentioned in this episode: * My article about market category in which I discuss the opening scene of the movie Baby Driver: https://aprildunford.substack.com/p/understanding-the-job-of-a-market * Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout: https://amzn.to/3JrR4zJ —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK: https://amzn.to/3vosDzQ—The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April's battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.Podcast website: https://www.positioning.show/ Subscribe on Apple Podcasts:

In this episode, Sean chats with Patrick Bet-David about Genius Advice for Content Creators! ****** Join us for the #1 video marketing conference in the US for entrepreneurs

Chapter 1 What's Marketing Warfare Book by Jack Trout"Marketing Warfare" is a book written by Jack Trout and Al Ries in 1986. It outlines marketing strategies and tactics that can be used to gain a competitive advantage in the marketplace. The book draws parallels between military warfare and marketing, and provides insights on how companies can effectively position themselves in the market to outmaneuver their competitors. It emphasizes the importance of focusing on the competition, defining a unique positioning, and exploiting weaknesses in the market to gain market share.Chapter 2 Is Marketing Warfare Book A Good Book"Marketing Warfare" by Jack Trout is often considered a classic in the field of marketing strategy. The book focuses on the concept of applying military strategies to marketing and competing in the marketplace. It offers valuable insights and strategies for businesses looking to gain a competitive advantage. Many readers find the book to be informative and thought-provoking. If you are interested in marketing strategy, competitive positioning, and business competition, then "Marketing Warfare" could be a good book for you.Chapter 3 Marketing Warfare Book by Jack Trout Summary"Marketing Warfare" by Jack Trout and Al Ries is a classic marketing book that outlines strategies for companies to gain a competitive advantage in the marketplace. The book is based on the principles of military strategy and offers insights on how companies can outmaneuver their competitors.Key points discussed in the book include:1. The importance of focusing on the competition: Trout and Ries argue that companies should always be aware of what their competitors are doing and develop strategies to differentiate themselves in the market.2. Positioning: The authors emphasize the importance of positioning a company in the minds of consumers. They argue that companies should strive to occupy a unique position in the marketplace that sets them apart from competitors.3. Offensive and defensive strategies: Trout and Ries outline various offensive and defensive strategies that companies can use to gain a competitive advantage. These include being the first mover in a market, attacking a competitor's weaknesses, and defending against attacks from competitors.4. The importance of leadership: The authors stress the role of leadership in marketing warfare and argue that companies need strong leadership to succeed in the marketplace.Overall, "Marketing Warfare" provides valuable insights for companies looking to gain a competitive advantage in the marketplace. The book is a useful resource for marketers and business leaders looking to develop effective marketing strategies. Chapter 4 Marketing Warfare Book AuthorJack Trout is a renowned marketing strategist and author who released the book "Marketing Warfare" in 1986. The book introduces the concept of marketing strategies based on military tactics, emphasizing the importance of focus, differentiation, and positioning in the competitive marketplace.In addition to "Marketing Warfare," Jack Trout has written several other books on marketing and branding, including "Positioning: The Battle for Your Mind" (co-authored with Al Ries), "Differentiate or Die: Survival in Our Era of Killer Competition," and "The 22 Immutable Laws of Marketing" (also co-authored with Al Ries).Among all of his books, "Positioning: The Battle for Your Mind" is considered one of the best in terms of editions and impact on the field of marketing. This book, first published in 1981, explores the concept of positioning a company, product, or service in the minds of consumers to create a distinct and favorable image. It has...

How did we build a $40 million per year business in a HIGHLY commoditized and competitive marketing?PRODUCT POSITIONING.It's the same tool that's been used for hundreds of years to build the biggest, most profitable brands on the planet.Discover the FIRST LEVEL of product positioning in today's episode which is part 1 of a 3-part series from a special presentation I gave at our private mastermind for successful ecommerce entrepreneurs called the Tycoon Tribe (https://www.amazing.com/tycoon).Enjoy!-MattP.S. The book I mentioned in today's episode is “Positioning” by Al Ries and Jack Strout.

In this episode, Sean & Mel talk about 10 reasons real estate agents should go all-in on YouTube! * Learn the untapped opportunities to get more leads & expand your Real Estate Business with YouTube

In this episode, Sean talks about the one YouTube secret that changed his life & channel forever! ****** Learn the one YouTube strategy that gets me 122,490 views PER DAY ➡️ http://ThinkMasterclass.comThis video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

In this episode, Sean talks about the 6 Questions That Will Lead to Your Success on YouTube in 2023! ****** Learn the one YouTube strategy that gets me 122,490 views PER DAY ➡️ http://ThinkMasterclass.comThis video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

In this episode, Sean talks about his YouTube Success Strategy & 6 Questions Every Creator Should Answer in 2023 ****** Learn How to Find the Best Channel Topic That Gets Views & Earns Money

In this episode, Sean talks about how small YouTube creators can win against big competitors! ****** Learn How to Find the Best Channel Topic That Gets Views & Earns Money

There are no shortcuts to success! Here's what all entrepreneurs need to hear to expand their net worth and raise capital for the long haul! Links + Resources:Connect with Tim on Instagram | @tim.caliseDM Tim the word ‘Cayla' for a surprise gift on Instagram!Join Tim's VIP Email Community | https://timcalise.com/vipThe 22 Immutable Laws of Marketing by Al Ries and Jack TroutSubmit Your Crafted Deals Application!Increase your INCOME, PORTFOLIO, and IMPACT!https://caylacraft.com/Check out the program to Rewire YOU for Business & take your business to the next level!Caylacraftpodcast.comCONNECT WITH CAYLA!Follow Cayla on Instagram @cayla.craftWebsite https://caylacraft.com/Watch + Subscribe on YouTube - Cayla CraftShow Notes:Are you cut out for entrepreneurship? Find out what it takes to make millions with Tim Calise, business coach, investor, and advisor to over a dozen privately held companies! Tim is here to share his knowledge and advice when it comes to investing in yourself, raising capital, growing your net worth, standing out in the crowd, and much more. We'll discuss the do's and don'ts of entrepreneurship that may be your key to unlocking rapid expansion. How do you master discipline and build self awareness? What can you do to set yourself up for long term success with the stock market? Who is going to make your business even better? There may be no shortcuts to success, but you can still make the journey even more profitable along the way! 00:25 Introducing the expert advisor Tim Calise, a business coach, investor, and 7 time founder!01:20 Is there a common quality to a successful business?02:50 Tips for growing self-awareness.04:30 What was your goal when you were 10 years old?07:10 Why should we stop writing business plans?09:05 What advice would you give to someone who is their own brand?11:30 What makes the business better?12:15 Who is meant to be an entrepreneur?14:55 How do you know when and where to focus your energy?18:35 What are your investment criteria?20:20 If you were to start over, what would you invest in first?22:20 How do you get involved in the stock market?26:30 Do you need both real estate and stocks?29:25 What does due diligence look like?32:25 How did you build up discipline?34:05 How did you raise capital only to give it back?39:10 What was the key to your success?41:00 Top three things to do to raise a million.42:55 How do you find high net worth individuals?44:20 What do you do to stand out?45:45 How do you find your hook?46:55 How do you raise relationship capital?49:05 What is the biggest mistake you see entrepreneurs...