Podcasts about horizon peak consulting

CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.Connect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.Connect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate.    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/       (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate.    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/       (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s co-host is Jessica Mehring. Jessica is a marketing communications expert and the CEO of Horizon Peak Consulting, where she helps IT and software companies increase enterprise sales with targeted conversion content. In this episode, we dive into the difference between an ideal client and a niche. We also talk about the emotions and the fears of this iterative process, and the importance of personal conversations and pattern recognition.

Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring, CEO and Senior Conversion Copywriter, at Horizon Peak Consulting, has experience in making complex subjects relatable, which is why her work in the tech space is second to none. For one of her clients, within the first 30 days, Jessica's work generated $27,000 in new revenue to leads that came from the content she helped us write.

On this episode, I speak with Jessica Mehring, CEO and Senior Copywriter at Horizon Peak Consulting, a content marketing agency that produces very technical and difficult work for companies focused on enterprise sales.   Jessica started her copywriting career in the corporate world, and though she was good at what she did, she eventually hit a plateau, so she took the necessary steps to discovering exactly what her niche was. She is now an expert at what she does and has very high standards for her team and for the work her business provides to huge-brand clients.   Horizon Peak Consulting offers each client a high level of trust and very high-quality work. Right off the bat, companies can see measurable results on her website, and with Jessica focusing on the end-customer, putting in the research needed and above-and-beyond efforts needed to be able to write superior quality content, she can help her clients hit their targeted goals and KPIs.   Listen to this week’s episode to hear how far Jessica has come in her career, as well as the specifics on Jessica’s detailed onboarding process and how she sets expectations from the get-go. 

(http://businessleaderspodcast.com/wp-content/uploads/2018/03/050blpbanner.jpg) Jessica Mehring of Horizon Peak Consulting focuses on marketing content and shares her wisdom and insight from working as a copywriter for small and medium businesses and enterprise. She explains that relationship building upfront is an integral part of the profession. She talks about how it helps create a message that’s aligned with the brand and their goal and connects emotionally with the audience. Watch the Episode Here: Listen to the podcast: Jessica Mehring CEO Horizon Peak Consulting, proprietary copywriting methodology helping IT, software and tech companies get measurable results from their marketing content. We’re incredibly fortunate. We have (https://www.horizonpeakconsulting.com/) . Thanks so much for taking time. Jessica, thanks for coming on the show. Tell us a little bit about your business and who you serve. Marketing content for IT, software and tech companies. I work with small and medium businesses and enterprise, which might seem like they have totally different needs, but they have very similar needs when it comes to marketing content and expressing their expertise in a way that aligns with the brand and still connects with the audience. For folks that are going like, “I’m lost,” in an IT company, what would be a prototypical client of yours, without disclosing necessarily who they are? Who would be that customer? I work with a lot of IT services companies, so they’re helping businesses with their IT setups and I write a lot of whitepapers for those folks. Blog posts, some e-books, infographics, guides, everything that helps them explain what they do to their customers in a way that makes sense and connects emotionally and helps them make sales too. I think about the commentary about some of the folks in the tech space. They’re good at what they do, but not necessarily that good communicating. For you, let’s say that I’m in the IT space. I have an app or software as a service and when I reach out to you, what’s the process that you go through to try to help understand and craft the message? We talk. We have very in-depth conversations upfront to make sure we’re aligned on the goals for the company and their goals for the project. A lot of copywriters have set packages and they have spitball rates that they’ll throw at people. I try to have deeper conversations initially to make sure we’re 100% in alignment before a proposal even happens. Why is that? There’s this huge disconnect between these brilliant technicians, these brilliant engineers, developers, founders and their audience. I’m trying to help bridge that gap. There are too many copywriters out there who want to put words on a page and not bridge that gap while they’re at it. If you are not bridging that gap, you’re not helping the company. The company’s wasting money with a copywriter and the copywriters are wasting their time with a customer who’s probably not going to recommend them or be a good case study. I try to have a lot of that relationship building upfront to bridge that gap right away. When you have a client show up and a lot of engineers are, “We have this great solution and we’re trying to take our solution to somebody’s pain point and create a sale.” For you, between the engineer, their product and their potential customer, what does that process look like to you as you’re trying to go through discovery? In discovery, I’m discovering two things. I’m discovering the company and I’m discovering the customer. In discovering the company, I can become a better partner and I can help them meet their business goals because I understand what their business goals are, but most importantly I want to get to know their customers because that’s who we’re speaking to....

This week, Tara’s guest is Jessica Mehring, CEO of Horizon Peak Consulting. She combines sales-focused copywriting with content marketing to help IT software, and tech clients turn clients into revenue. She’s also the creator of  The Content Lab, where she trains content creators and copywriters how to get better results from their written content while […] The post Episode 99 – The Power of a Profitable Niche with Content Copywriter Jessica Mehring appeared first on What Works.

We hear it over and over -- consumers today are being bombarded with messaging and content from all sides. It’s an information overload, and many businesses are struggling to cut through the clutter and target prospects in a loud and clear way. Today’s guest is an expert and consultant that helps companies do just that. Jessica Mehring is the CEO of Horizon Peak Consulting and the creator of a unique service called the Content Lab, which trains marketers and content creators on how to craft the perfect messaging. How does she do it? Jessica’s method dives deep into the internal pain of the prospect, and her research-based content strategy strives to display the personality of your business. Episode Highlights: The inspiration behind creating The Content Lab Why results are part of Content Lab’s mantra Fighting the content fatigue with targeted messaging What’s driving good content? Jessica’s pre-planning process for content strategy & utilizing the virtual focus group Client stories and experiences More than what’s on the surface: Digger deeper into prospect pain Identifying the important of open and click-through rates Following the customer’s emotional journey What’s next for Jessica Mehring Resources: Horizon Peak Consulting The Content Lab