Podcast appearances and mentions of jessica mehring

CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.Connect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of GoalChat, host Debra Eckerling talks about writing books with Scott Huver, author of Beverly Hills Noir; cozy, romance, fiction, and non-fiction writer Jessica Mehring; and Melody Owen of Author Nation.  Whether you are writing long-form or short-form, fiction or non, writing has benefits for the author, as well as the reader. The panel discusses what led them to writing books; their approaches to the art, craft and promotion of writing; and more.   Goals  - Scott: Make a list of the people in your network who can help you accomplish your book goals - Melody: Start one conversation every day. And follow up - Jessica: Commit to writing something small every day Final Thoughts - Melody: If you have a book in you, don't let it sit - Jessica: There is nothing wrong with perfectionism - work with it, don't let it stop you from writing - Scott: Find the yes! If you believe in what you are doing, talk to whomever you need to until you find the yes Learn More About Scott Huver: Instagram.com/thehuve Jessica Mehring: JessicaMehringAuthor.com Melody Owen: AuthorNationTube.com Debra Eckerling: TheDEBMethod.com/Blog Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever considered making author stations in your home or office to streamline your writing process? Don't miss this amazing idea with Jessica Mehring! Jessica Mehring is a Colorado-based author of contemporary romance, cozy mystery, and creative nonfiction -- and she splits her time helping technology startups communicate without sounding like robots. She believes that story is the foundation of human relationship, and history and nature are our greatest teachers. She loves reading, walks in the woods, and creating and collecting art. She lives with her husband, two daughters, and more pets than she'd like to admit to — and her growing collection of books and office supplies are slowly taking over their house.NOW OPEN: (these sell out fast)

CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.Connect With: Jessica Mehring: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Mehring is a strategic consultant for technology companies, a published author, and holds an M.A. in Communication. Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication and is exploring how storytelling fosters empathy and helps us connect in a modern context. When she's not working to infuse tech marketing with more humanity, she can be found researching the intersections of art and science, creativity and data, and communication and innovation.In today's episode of Smashing the Plateau, you will learn how to leverage storytelling to make your marketing resonate with your audience and build a successful consulting business that can change the way technology is perceived and utilized.Jessica and I discuss:How Jessica's passion for writing and storytelling shaped her career [00:01:59]The pivotal moment that led her to entrepreneurship [00:04:11]Her approach to creating high-performing content for tech companies [00:08:18]The role of storytelling in establishing customer connection [00:11:14]Jessica's advice for corporate refugees on using storytelling in their businesses [00:13:56]The significance of community in Jessica's entrepreneurial success [00:22:18]Learn more about Jessica at https://www.horizonpeakconsulting.com/jessica/.Thank you to our sponsor:The Smashing the Plateau CommunitySign up today for privileged entry to our expertly curated and succinct strategic advice from podcast professionals – your journey to success is a mere click away!

You're committed to becoming a better communicator to help your clients more effectively—and to turbocharge your marketing. Has AI complicated or instead simplified standing out with your communications? Consultant, author and writer Jessica Mehring shares the results of her research on the impact of generative AI on communicating strategically:Why even though she writes professionally, Jessica doesn't use AI for writing (note how she instead leverages AI in the writing process).How the two key cons of using generative AI can be overwhelmingly trumped by its advantages.How empathy, listening and storytelling are intertwined in becoming a more effective communicator.Why becoming a better storyteller is actually easier in the age of AI.Specific use cases where AI can help you become a better storyteller (one in particular may well surprise you).LINKSJessica Mehring Website | LinkedInRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOJessica Mehring is a strategic consultant for technology companies, a published author, and M.A. in communication (May 2024). Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication, and is exploring how storytelling fosters empathy and can help us connect in a modern context.When she's not working to bring more humanity into tech marketing, you can find her researching the intersections of art and science, creativity and data, and communication and innovation.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTS10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate.    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/       (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate.    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/       (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s co-host is Jessica Mehring. Jessica is a marketing communications expert and the CEO of Horizon Peak Consulting, where she helps IT and software companies increase enterprise sales with targeted conversion content. In this episode, we dive into the difference between an ideal client and a niche. We also talk about the emotions and the fears of this iterative process, and the importance of personal conversations and pattern recognition.

Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring, CEO and Senior Conversion Copywriter, at Horizon Peak Consulting, has experience in making complex subjects relatable, which is why her work in the tech space is second to none. For one of her clients, within the first 30 days, Jessica's work generated $27,000 in new revenue to leads that came from the content she helped us write.

On this episode, I speak with Jessica Mehring, CEO and Senior Copywriter at Horizon Peak Consulting, a content marketing agency that produces very technical and difficult work for companies focused on enterprise sales.   Jessica started her copywriting career in the corporate world, and though she was good at what she did, she eventually hit a plateau, so she took the necessary steps to discovering exactly what her niche was. She is now an expert at what she does and has very high standards for her team and for the work her business provides to huge-brand clients.   Horizon Peak Consulting offers each client a high level of trust and very high-quality work. Right off the bat, companies can see measurable results on her website, and with Jessica focusing on the end-customer, putting in the research needed and above-and-beyond efforts needed to be able to write superior quality content, she can help her clients hit their targeted goals and KPIs.   Listen to this week’s episode to hear how far Jessica has come in her career, as well as the specifics on Jessica’s detailed onboarding process and how she sets expectations from the get-go. 

I had the pleasure to meet with Jessica Mehring at her office in Colorado Springs, CO. Discussing how content writing is important in business. Jessica is the CEO of Horizon Peak consulting. Writing content for enterprise companies to help build relationships within that industry. Writing blogpost, white-papers, e-books, and infographics to build the relationship with their customers. We discuss conversion copywriting within content writing in the purpose of connecting with those ideal customers.   Use the content to help answer questions when you are not around, it is a main resource for your customers. Always be sure to know who you are writing you content for, it does not matter how much content you write if it doesn’t hit home with the reader. Why is it important to write Account Based materials. How you are expected to reach your target market within creating content that is easier for them to consume. Enterprise sales is a long game and you need to ensure you are not trying to push a sale within the first touch points. Ensuring that you match your content to your sales cycles. We uncover the importance of personalization within sales and marketing. Personalization comes down to segmentation. What area of businesses should we be focusing on creating the content is it purely just one department? Jessica Mehring helps bridge the gap of making a collaborative  content. We highlight some of the common mistakes that people face within content writing.   Are you using software to help you understand how effective your content is? This can include split-testing to ensure that your e-mails or specific content to see what the results/outcome would be. We are all inspired by story telling but it does all depend on your target market and the type of content you are producing.   Where to learn more: Joanna Wiebe - CopyHackers - Conversion content writing The Copy Blogger AWAI (American Writers and Artists Inc.) - Copywriting basics Small Business Boss - Maggie Patterson Copy Writer Club - Rob Marsh and Kira Hug What Works - Tara McMullin (formely known as Tara Gentile) "Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound" By Linda Felder "Letting Go of the Words: Writing Web Content that Works" By Janice Redish --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/bizdevmillennial/support

(http://businessleaderspodcast.com/wp-content/uploads/2018/03/050blpbanner.jpg) Jessica Mehring of Horizon Peak Consulting focuses on marketing content and shares her wisdom and insight from working as a copywriter for small and medium businesses and enterprise. She explains that relationship building upfront is an integral part of the profession. She talks about how it helps create a message that’s aligned with the brand and their goal and connects emotionally with the audience. Watch the Episode Here: Listen to the podcast: Jessica Mehring CEO Horizon Peak Consulting, proprietary copywriting methodology helping IT, software and tech companies get measurable results from their marketing content. We’re incredibly fortunate. We have (https://www.horizonpeakconsulting.com/) . Thanks so much for taking time. Jessica, thanks for coming on the show. Tell us a little bit about your business and who you serve. Marketing content for IT, software and tech companies. I work with small and medium businesses and enterprise, which might seem like they have totally different needs, but they have very similar needs when it comes to marketing content and expressing their expertise in a way that aligns with the brand and still connects with the audience. For folks that are going like, “I’m lost,” in an IT company, what would be a prototypical client of yours, without disclosing necessarily who they are? Who would be that customer? I work with a lot of IT services companies, so they’re helping businesses with their IT setups and I write a lot of whitepapers for those folks. Blog posts, some e-books, infographics, guides, everything that helps them explain what they do to their customers in a way that makes sense and connects emotionally and helps them make sales too. I think about the commentary about some of the folks in the tech space. They’re good at what they do, but not necessarily that good communicating. For you, let’s say that I’m in the IT space. I have an app or software as a service and when I reach out to you, what’s the process that you go through to try to help understand and craft the message? We talk. We have very in-depth conversations upfront to make sure we’re aligned on the goals for the company and their goals for the project. A lot of copywriters have set packages and they have spitball rates that they’ll throw at people. I try to have deeper conversations initially to make sure we’re 100% in alignment before a proposal even happens. Why is that? There’s this huge disconnect between these brilliant technicians, these brilliant engineers, developers, founders and their audience. I’m trying to help bridge that gap. There are too many copywriters out there who want to put words on a page and not bridge that gap while they’re at it. If you are not bridging that gap, you’re not helping the company. The company’s wasting money with a copywriter and the copywriters are wasting their time with a customer who’s probably not going to recommend them or be a good case study. I try to have a lot of that relationship building upfront to bridge that gap right away. When you have a client show up and a lot of engineers are, “We have this great solution and we’re trying to take our solution to somebody’s pain point and create a sale.” For you, between the engineer, their product and their potential customer, what does that process look like to you as you’re trying to go through discovery? In discovery, I’m discovering two things. I’m discovering the company and I’m discovering the customer. In discovering the company, I can become a better partner and I can help them meet their business goals because I understand what their business goals are, but most importantly I want to get to know their customers because that’s who we’re speaking to....

This week, Tara’s guest is Jessica Mehring, CEO of Horizon Peak Consulting. She combines sales-focused copywriting with content marketing to help IT software, and tech clients turn clients into revenue. She’s also the creator of  The Content Lab, where she trains content creators and copywriters how to get better results from their written content while […] The post Episode 99 – The Power of a Profitable Niche with Content Copywriter Jessica Mehring appeared first on What Works.

You've heard the importance of "niching down," so today we're talking with Jessica Mehring about finding a specific niche—especially as a writer. We're getting into the specifics of how finding your niche helps you better serve your clients, how to network as a writer, and managing your time wisely so you can produce your best work. This episode is sponsored by Freshbooks Cloud Accounting. Get full show notes for this episode here --- Follow Jessica on Instagram: @jamehring Follow Being Boss on Instagram: @beingbossclub Follow Being Boss on Twitter: @beingbossclub Follow Being Boss on Facebook: facebook.com/beingbossclub

We hear it over and over -- consumers today are being bombarded with messaging and content from all sides. It’s an information overload, and many businesses are struggling to cut through the clutter and target prospects in a loud and clear way. Today’s guest is an expert and consultant that helps companies do just that. Jessica Mehring is the CEO of Horizon Peak Consulting and the creator of a unique service called the Content Lab, which trains marketers and content creators on how to craft the perfect messaging. How does she do it? Jessica’s method dives deep into the internal pain of the prospect, and her research-based content strategy strives to display the personality of your business. Episode Highlights: The inspiration behind creating The Content Lab Why results are part of Content Lab’s mantra Fighting the content fatigue with targeted messaging What’s driving good content? Jessica’s pre-planning process for content strategy & utilizing the virtual focus group Client stories and experiences More than what’s on the surface: Digger deeper into prospect pain Identifying the important of open and click-through rates Following the customer’s emotional journey What’s next for Jessica Mehring Resources: Horizon Peak Consulting The Content Lab