Marketing With Empathy® Podcast

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Marketing With Empathy® (MWE) helps brand content marketers drive better results by connecting heart-to-heart and mind-to-mind with their customers via brand storytelling. The show for all brand/corporate content marketers who want to connect with their a

Sarah Panus


    • Apr 1, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 29m AVG DURATION
    • 152 EPISODES


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    Latest episodes from Marketing With Empathy® Podcast

    150. Understand Mompreneurs to Win Her Business - Jacqueline Green

    Play Episode Listen Later Apr 1, 2025 32:12


    EP 150. Want to sell to mom entrepreneurs? First, you need to understand their juggle. In this episode, host Sarah Panus is joined by business owner and mom Jacqueline Green, of Behind the Design, to dive deep into the daily struggles, desires, and decision-making process of mompreneurs. Learn what they're balancing, why they crave simplicity and realism, and how your brand can better serve, support, and sell to them. Packed with real-life insights and actionable takeaways, this conversation is a must-listen for marketers looking to connect authentically with mom entrepreneurs. Learn more about your ad choices. Visit megaphone.fm/adchoices

    149. 8 Unexpected Industries Moms Have Big Buying Power

    Play Episode Listen Later Mar 18, 2025 16:06


    EP 149. Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions. Create a clear content plan to reach moms in these markets and drive more leads and sales. SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/8-industries-moms-have-huge-buying-power-episode-149/ RSVP to join free "The Sell to More Moms Masterclass" led by Sarah Panus on Thursday, April 17, 2025 here: https://sarahpanus.podia.com/the-sell-to-more-moms-webinar SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382       Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704   Learn more about your ad choices. Visit megaphone.fm/adchoices

    148. Inside Nickelodeon's Approach to Engaging Moms and Kids

    Play Episode Listen Later Mar 11, 2025 16:04


    EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Recreation, a sector responsible for overseeing Broadway shows, the Nickelodeon Cruise, Nickelodeon Hotel, and other initiatives beyond television production.   SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/inside-nickelodeons-approach-to-engaging-moms-and-kids-rob-garay-part-2-episode-148/ SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382   Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704   SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      Learn more about your ad choices. Visit megaphone.fm/adchoices

    147. Psychology Behind Marketing to Women - Rob Garay (part 1)

    Play Episode Listen Later Mar 4, 2025 19:22


    EP 147. What's the psychology behind marketing and what questions should we be asking ourselves when we're trying to reach more moms/women versus men? Rob Garay, author of the book Marketing Minds: A Look at Psychology and Marketing, joins Host, Sarah Panus to get Rob's advice related to the words you use, amount of adjectives, colors and visuals.      SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/psychology-behind-marketing-to-women-rob-garay-part-1-episode-147/     SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382       Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       Learn more about your ad choices. Visit megaphone.fm/adchoices

    146. Secrets to Repeatedly Selling Out Children's Events in North Carolina

    Play Episode Listen Later Feb 18, 2025 22:27


    EP 146. Local business spotlight: Paul Spring shares his secrets for repeatedly selling out more than 300 children's events in North Carolina for his Birthday Party Rockstar and Rockstar Bubbles companies. From magic to foam; texting to google reviews; Facebook groups to local mommy blogs; referrals to repeat business – learn how Paul's successfully selling to more moms.      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/paul-spring-secrets-to-repeatedly-selling-out-childrens-events-in-north-carolina-birthday-party-rockstar-episode-146/       NEW - WATCH ON YOUTUBE: https://youtu.be/kiI7OQEikcQ     SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382       Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      Learn more about your ad choices. Visit megaphone.fm/adchoices

    145. Mobile Marketing to Moms - Jennie Lewis, Airship

    Play Episode Listen Later Feb 4, 2025 36:09


    EP 145. Moms are on the move all the time, so mobile marketing is important for your brand. Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. What to look for and ask for in the first 30 days + other factors like metrics and cross-channel integrations to consider to better serve your mom customers via their cell phones.       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/mobile-marketing-to-moms-with-jennie-lewis-episode-145/     NEW - WATCH ON YOUTUBE: https://youtu.be/AbNJZWJDxi4   SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382       Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab        Learn more about your ad choices. Visit megaphone.fm/adchoices

    144. My 3 Storytelling Pillars and How to Pick Yours

    Play Episode Listen Later Jan 28, 2025 22:41


    EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand's 3 storytelling pillars – and shares her own new company pillars. LEARN: Why 3 is the magic number. What phase of the content planning process you pick these? How and where to use them to more easily build an annual content calendar that markets with more empathy.    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/my-3-storytelling-pillars-how-to-pick-yours-episode-144/     WATCH ON YOUTUBE: https://youtu.be/bGHOA7pYzfw   SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS: https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382       Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      Learn more about your ad choices. Visit megaphone.fm/adchoices

    143. Engage Moms With Enriching Video Content – Matt Cornelison, FUNGI Media

    Play Episode Listen Later Jan 21, 2025 43:38


    EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of FUNGI Media, shares ways brands can engage moms with enriching video content marketing. Listen to hear about 3 brands doing this well, employees as influencers, the perfect recipe of convenience + enriching or entertaining content, humor moms appreciate, shared content libraries, and ways to repurpose content via videos.   SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/engage-moms-with-enriching-video-content-w-matt-cornelison-fungi-media-episode-143/      WATCH ON YOUTUBE: https://www.youtube.com/@marketingwithempathy         Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      Learn more about your ad choices. Visit megaphone.fm/adchoices

    142. Bumpin Blends Smoothies Simplify Life for Busy Moms – Lisa Mastela

    Play Episode Listen Later Jan 14, 2025 25:51


    EP 142.  Moms decide what she and others around her eat.  Guest, Lisa Mastela, MPH, RD is the CEO of Bumpin Blends, frozen smoothie cubes that caters to moms. Lisa launched the company during maternity leave from her garage & has grown it into a 7-figure business available online, in Costco and 3,000+ stores. Originally launched for pregnant women, Bumpin Blends has expanded to cater to moms and families everywhere. Lisa shares crucial insights including the delicate art of niching without alienating potential customers, understanding the unique purchasing influences of moms, and the endless decision fatigue they face. Hear how Bumpin Blends carved its niche in the crowded marketplace and learn strategies to ensure a streamlined shopping experience that keeps moms coming back for more. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/bumpin-blends-smoothies-simplify-life-for-busy-moms-lisa-mastela-ep-142/ WATCH ON YOUTUBE: https://youtu.be/QG-euCphePM   Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704   SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    Learn more about your ad choices. Visit megaphone.fm/adchoices

    141. Storytelling Tips for Home Industry Success – Ericka Saurit

    Play Episode Listen Later Nov 26, 2024 40:56


    EP 141.  Women make a majority of decisions in the home industry. There's a lot of products and services sold in the home industry from interior designers to manufacturers and retailers. So what marketing and storytelling works best in the home industry? Home expert and agency owner, Ericka Saurit, walks us through her E3 Storytelling Framework.  How to differentiate your products and services in a sea of sameness, so you can grow your brand with empathy.  SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/home-industry-storytelling-tips-content-marketing-women-marketing-ericka-saurit-episode-141/      Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab        Learn more about your ad choices. Visit megaphone.fm/adchoices

    140. SEO Tips to Capture the Attention of Moms – Lorianna Sprague, SEO Expert

    Play Episode Listen Later Oct 29, 2024 23:27


    EP 140.  SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your brand's SEO practices to better capture the attention of moms. Moms control a significant portion of household purchases, making them a critical audience for many brands. Tune in to explore how your brand can leverage SEO to reach these influential consumers, discussing strategies like keyword optimization, local SEO, importance of mobile with moms, and creating authentic, valuable content, so you can grow your brand with empathy.      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/seo-marketing-tips-to-capture-attention-of-mom-customers-lorianna-sprague-episode-140/        Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab           Learn more about your ad choices. Visit megaphone.fm/adchoices

    139. Reach Moms Locally: MoCo Mom Community - Kiley Stromberg

    Play Episode Listen Later Sep 17, 2024 23:15


    EP 139.  How can you help more moms on a local level? Kiley Stromberg, the founder of MoCo Mom shares how she's making a difference for moms in Moore County, North Carolina, by providing crucial resources, fostering a supportive environment, and addressing challenges local mothers face. Ideas and opportunities for brands looking to connect with moms at a local level.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/MoCo-Mom-Local-Community-Kiley-Stromberg-episode-139/        Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      Learn more about your ad choices. Visit megaphone.fm/adchoices

    138. ANNOUNCEMENT: Marketing to Moms Pivot

    Play Episode Listen Later Aug 13, 2024 9:30


    EP 138. Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It will now be the podcast for brands that want to target and engage moms. Listen to Sarah's quick announcement and what to expect going forward. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/138   Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    137. Inside Forum for Naturals Community - Ted Ning

    Play Episode Listen Later Aug 6, 2024 28:59


    EP 137. Forum for Naturals community founder, Ted Ning shares advice to help brands build and nurture engaged communities. Approaching it like a science experiment, Ted shares learnings, mistakes, listening, and high-level thinking he's learned to build and grow successful communities for marketers and sustainability leaders. Sarah and Ted explore the motivations behind creating and nurturing communities, the value of identifying a brand promise, the importance of active listening, and the pivotal role of super users. Want to build or grow your own brand community? Listen to Ted's first-hand journey and expertise. SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/forum-for-naturals-community-building-ted-ning-episode-137/      Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    136. REI's Premium Content Arm: Co-op Studios

    Play Episode Listen Later Jun 11, 2024 30:14


    EP 136. REI's Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content and more.     SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/REI-content-arm-co-op-studios-paolo-mottola-episode-136/     Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    135. REI's new #OptOutside Summer Campaign - Paolo Mottola

    Play Episode Listen Later Jun 4, 2024 23:34


    EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI's newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands navigating the current tough economy. REI is an outdoor retailer and the largest consumer co-op in the U S with 23 million members. Paolo leads marketing strategy, campaigns, partnerships, and brand marketing channels, including advertising, social media and content marketing. He created and leads REI co-op studios, which develops and produces films, podcasts, and editorial programs to inspire audiences with transformative outdoor storytelling.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-Opt-Outside-Summer-2024-Paolo-Mottola-episode-135/     Learn More About #OptOutside: https://www.rei.com/opt-outside Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    134. Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3)

    Play Episode Listen Later May 15, 2024 38:07


    EP 134 - [Part 3 of 3 quiz mini-series]  Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as part of your content marketing strategy. Get Helen's free video training below. + Don't forget to take Sarah's new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company's content at link below.    Get Helen's Free Quiz Video Training to get thousands of ready-to-buy leads at https://helenmunshi.lpages.co/css-the-qa-opt-in-to-lightbulb-sarah-panus/ .      Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/branded-quiz-tips-quiz-coach-helen-munshi-episode-134/       SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    133. Interact's AI Quiz Maker - Josh Haynam

    Play Episode Listen Later May 1, 2024 29:24


    EP 133 - [Part 2 of 3 quiz mini-series]  Josh Haynam, Co-Founder & CEO of the popular quiz platform, Interact, joins Sarah to share ideas of how to use quizzes to advance a variety of things across your business. + Interact's new AI quiz maker. Don't forget to take Sarah's new “Are you Ready to Improve Your Content Strategy”? QUIZ (hosted on Interact) for actionable tips to help improve your company's content at link below.    Try Interact for Free Using Sarah's Link: https://get.tryinteract.com/wwxwhr49v40i   Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quiz-interact-josh-haynam-episode-133/       SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    132. What You Can Learn from My First Quiz

    Play Episode Listen Later Apr 23, 2024 17:28


    EP 132. BTS of Sarah's first quiz creation journey and how she's integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engaging questions; which quiz platform she recommends; and upcoming quiz expert guests. Take Sarah's new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company's content at link below.  [Part 1 of 3 quiz mini-series]  FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/what-you-can-learn-from-sarah-panus-first-quiz-episode-132/  SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    131. Building Niche Masterminds for Growth & Engagement

    Play Episode Listen Later Apr 9, 2024 31:54


    EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, timing, mistakes to avoid... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/niche-masterminds-for-growth-engagement-matt-banker-episode-131/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    Learn more about your ad choices. Visit megaphone.fm/adchoices

    130. This AI-Data Engine is Your Brand's Empathy Secret Weapon - Ian Baer, Sooth

    Play Episode Listen Later Apr 2, 2024 27:13


    EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula for an emotional connection to your brand. Increasing customer value 4x, and loyalty by an average of 20 months. These insights are a content marketers dream.    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/this-ai-data-engine-is-your-brands-empathy-secret-weapon-ian-baer-sooth-episode-130/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    129. Gen Z Doesn't Buy Things, They Buy Inspiration - Ian Baer, Sooth

    Play Episode Listen Later Mar 26, 2024 29:32


    EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America's dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/genz-doesnt-buy-things-they-buy-inspiration-ian-baer-sooth-episode-129/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    128. Decode Consumer Buying Behavior - Mary Mathes, Alpha-Diver

    Play Episode Listen Later Mar 19, 2024 33:49


    EP 128. You're not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don't buy) from you.  Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you?    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    127.  Social: 5 Steps to Attract More Leads & Get Unstuck in 1 Hour a Week - Karlyn Ankrom

    Play Episode Listen Later Mar 14, 2024 29:56


    EP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week? Guest, Karlyn Ankrom answers both of these questions, and she joins host. Sarah Panus, to share several examples of brands doing a great job of having fun with social to drive engagement. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/social-5-steps-to-attract-more-leads-get-unstuck-in-1-hour-a-week-episode-127/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    126. Hallow App's #Pray40 Content Brilliance

    Play Episode Listen Later Feb 21, 2024 17:30


    EP 126. It's really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow's wildly popular Pray40 challenge, with callouts to think about for your own brand challenges.    SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/hallow-apps-pray40-content-brilliance-episode-126/   (QUIZ) READY TO IMPROVE YOUR CONTENT STRATEGY?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         Learn more about your ad choices. Visit megaphone.fm/adchoices

    125. Write a One-Liner for More Impact

    Play Episode Listen Later Feb 6, 2024 16:49


    EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it's useful; who it's good for; and how to craft and perfect yours to generate curiosity and get potential customers to say "tell me more".   SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/write-a-one-liner-for-more-impact-episode-125/   SARAH'S ONE-LINER WORKSHOPS: https://www.kindredspeak.com/one-liner-workshop     (FREEBIE) Content Marketing Hourglass Funnel PDF from Sarah Panus  https://sarahpanus.myflodesk.com/hourglassfunnel    MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

    write one liners sarah panus
    124. Be a Better Networker - Author, Kurt Schmidt

    Play Episode Listen Later Jan 18, 2024 27:30


    EP 124. Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/be-a-better-networker-advice-from-kurt-schmidt-episode-124/ SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

    123. Marketing with Empathy's Plan to Improve Your Content & Drive Results

    Play Episode Listen Later Jan 9, 2024 14:41


    EP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she's been the last two months. So, you can learn ways to improve your brand's content strategies to drive better business results.  If you're a marketing or business leader seeking actionable strategies to enhance your content marketing efforts, this is the podcast for you.   SHOW NOTES: xx    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9        Learn more about your ad choices. Visit megaphone.fm/adchoices

    122. Uncover Your Hidden Sabotage: How to Shift Your Mindset for Success

    Play Episode Listen Later Oct 13, 2023 18:11


    EP 122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah shares the tough observation from her husband that resulted in her own success epiphany, and realization that she's been making excuses the last 13 year when it comes to her wellness journey. Listen to see if you're doing the same thing in your life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/uncover-your-hidden-sabotage-how-to-shift-your-mindset-for-success-episode-122/     JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab           (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

    121. Use Freebies to Get Leads

    Play Episode Listen Later Sep 15, 2023 12:51


    EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay top of mind with them when they're ready to buy. Why you need this, and examples of freebies to help you generate leads.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/121-use-freebies-transitional-ctas-to-get-leads/   (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9    JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     READ FULL TRANSCRIPTION: https://app.castmagic.io/share/c47d268b-545d-470e-8e4c-3ce2b0e59ef7 Learn more about your ad choices. Visit megaphone.fm/adchoices

    120. How Senior Marketers Can Soar by Balancing Art and Science - Nancie McDonnell Ruder

    Play Episode Listen Later Aug 29, 2023 31:48


    EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the role of empathy in marketing; the challenges organizations face in branding and people management; and the importance of curiosity and overcoming fear in embracing learning.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-senior-marketers-can-soar-by-balancing-art-science-nancie-mcdonnell-ruder/   JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9    READ FULL TRANSCRIPTION: https://app.castmagic.io/share/0110238e-c983-491f-9ce9-f14065f4a463 Learn more about your ad choices. Visit megaphone.fm/adchoices

    119. Making Content Accessible for Disabilities -Aaron Page, Allyant

    Play Episode Listen Later Aug 15, 2023 40:22


    EP 119. 42.5 million Americans have some form of disability and most marketers aren't optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessible from expert, Aaron Page. Aaron's also blind and gives us the inside scoop on the top mistakes company make when he's trying to access their content – including a listen to what his screen reader sounds like when reading a webpage.    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/119-making-content-accessible-for-disabilities-aaron-page-allyant/    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

    118. Breaking Down White Papers - Jessica Mehring

    Play Episode Listen Later Aug 12, 2023 23:56


    EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate.    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/       (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

    breaking down freebie white papers jessica mehring horizon peak consulting
    118. Breaking Down White Papers - Jessica Mehring

    Play Episode Listen Later Aug 8, 2023 23:54


    EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate.    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/       (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

    breaking down freebie white papers jessica mehring horizon peak consulting
    117. Permission to Rest (Sometimes)

    Play Episode Listen Later Jul 11, 2023 11:49


    EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/permission-to-rest-sometimes-episode-117/      (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9    Learn more about your ad choices. Visit megaphone.fm/adchoices

    116. Make Your Customer the Hero

    Play Episode Listen Later Jul 3, 2023 10:23


    EP 116. Your audience is busy, and tunes you out —UNLESS — you talk about how you help them solve a problem they need help with. Host, Sarah Panus shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/make-your-customer-the-hero-episode-116/    (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

    hero freebie sarah panus
    115. How SEO Informs Your Editorial Calendar - Agents of Change

    Play Episode Listen Later Jun 28, 2023 30:30


    EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel better armed to incorporate SEO, empathy and data insights into your content calendar planning. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-seo-informs-your-editorial-calendar-agents-of-change-episode-115/    (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

    114. Build Stronger Bonds Between Sales & Marketing - Brooke Greening

    Play Episode Listen Later Jun 6, 2023 23:28


    EP 114. Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the leads you need. You also need effective sales teams to get the sales you need. As a content marketer, here's how you can bridge the two better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/build-stronger-bonds-between-sales-and-marketing-brooke-greening-episode-114/    (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

    113. Summer Content Insights for Adults, College Students, Kids & Elderly

    Play Episode Listen Later May 30, 2023 26:13


    EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if they spark any content ideas, or tweaks to help your Summer content better resonate with your target audience(s).  SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/summer-content-insights-for-adults-college-students-kids-the-elderly-episode-113/   (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9    Learn more about your ad choices. Visit megaphone.fm/adchoices

    112. Boost Internal Support for Your Company's Content - Joe Pulizzi

    Play Episode Listen Later May 24, 2023 37:23


    EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term results. What you can do to help get more internal support for the content marketing work you do/want to be doing.     SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/boost-internal-support-for-companys-content-joe-pulizzi-episode-112/    (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

    111. 8 Mistakes to Avoid When Creating Content Marketing Strategy

    Play Episode Listen Later May 9, 2023 20:43


    EP 111. Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.     SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-mistakes-to-avoid-when-creating-content-marketing-strategy-episode-111/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

    110. How StoryBrand Clarifies Marketing Messages

    Play Episode Listen Later May 2, 2023 20:02


    EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? Sarah answers all your Qs, so you can decide how to infuse StoryBrand to help make your content marketing clearer and more effective every single day.    SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-storybrand-clarifies-marketing-messages/     (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

    109. Creating Superfans, Brittany Hodak

    Play Episode Listen Later Apr 25, 2023 29:38


    EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the SUPER model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving you the first four chapters for free!    SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/creating-superfans-brittany-hodak-ep-109/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

    108. How to Be More Influential (part 2) - Gordon Glenister

    Play Episode Listen Later Apr 19, 2023 16:09


    EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network and build your community with other influential people. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/managing-influencer-marketing-and-becoming-more-influential-yourself-gordon-glenister-ep-107-108/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

    107. Influencer Marketing (part 1) - Gordon Glenister

    Play Episode Listen Later Apr 18, 2023 27:19


    EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon's favorite influencer tools and platforms. An example of employee influencer marketing. What makes the most successful campaigns; and how to invest in influencer marketing during budget cuts.   SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/managing-influencer-marketing-and-becoming-more-influential-yourself-gordon-glenister-ep-107-108/   (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

    106. Better Decisions + Discover Yourself w/ These Frameworks, Brian Ondrako

    Play Episode Listen Later Apr 11, 2023 29:09


    EP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework which includes auditing the people you surround yourself IRL and virtually; and the Feel Framework to map your short-term goals.      SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/better-decisions-discover-yourself-w-these-frameworks-brian-ondrako-ep-106/      (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e      Learn more about your ad choices. Visit megaphone.fm/adchoices

    105. Time Management Hacks for Marketers

    Play Episode Listen Later Apr 4, 2023 44:07


    EP 105. Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Useful time management strategies and hacks to implement for all content marketers from time management coach, Anna Dearmon Kornick.  SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/time-management-hacks-for-marketers-ep-105/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

    104. Video Experts Share 9 Brands Doing Storytelling Well

    Play Episode Listen Later Mar 28, 2023 24:23


    EP 104. Four video experts share examples of brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, HP and AirBnB. Are you looking for ideas to improve your company's video storytelling content? This is the fifth and final part of the show's 100th episode five part series look back. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/video-experts-share-9-brands-doing-storytelling-well-episode-104/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

    103. 5 Top Personal Care Tips for Marketers from Last 2 Years

    Play Episode Listen Later Mar 21, 2023 39:45


    EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100 episode celebration, and recaps 5 of Sarah's favorite personal self-care guest tips from the last two years. What you deserve to know about your body, so you can lean into your God-given talents with joy each and every day.  SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/5-top-personal-care-tips-for-marketers-from-last-2-years-episode-103 (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

    102. Best Influence Marketing Episodes from Last 2 Years

    Play Episode Listen Later Mar 7, 2023 32:18


    EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge landscape of opportunities to influence their audiences. Sarah shares her favorite influence marketing conversations from the last two years to help you define the best way you should be using influencers. (free) JOIN Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-influence-marketing-episodes-from-last-2-years-episode-102/    (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

    101. Top 4 Empathy Convos From Last 2 Years

    Play Episode Listen Later Feb 28, 2023 35:23


    EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert.   (free) JOIN Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-4-empathy-convos-from-last-2-years-episode-101/    (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

    empathy convos april seifert laura larios

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