Podcasts about content lab

This week, Paul and Mike return with a rapid-fire breakdown. From major AI companies' bold policy recommendations to the AI Action Plan to Altman's teaser of a new creative writing model that blurs the line between human and machine—there's a lot to unpack. Plus: Google's AI infrastructure bets, Claude's web search rollout, and a new study showing how AI is transforming team dynamics and boosting productivity inside companies.  Access the show notes and show links here This episode is presented by Goldcast.  Goldcast is a B2B video content platform that helps marketing teams easily produce, repurpose, and distribute video content. We use Goldcast for our virtual Summits, and one of the standout features for us is their AI-powered Content Lab. If you're running virtual events and want to maximize your content effortlessly, check out Goldcast.  Learn more at goldcast.io. This episode is also presented by our Scaling AI webinar series.  Register now to learn the framework Paul Roetzer has taught to thousands of corporate, education, and government leaders. Learn more at ScalingAI.com and click on “Register for our upcoming webinar” Timestamps: 00:05:01 — NY Times Writer “Feeling the AGI” 00:15:00 — AI Action Plan Proposals 00:24:13 — Sam Altman Teases New Creative Writing Model 00:30:21 — Claude Gets Web Search 00:31:59 — AI's Impact on Google Search 00:36:35 — Anthropic's Strong Start to the Year 00:40:19 — It Turns Out That Gemini Can Remove Image Watermarks 00:44:32 — Google Research on New Way to Scale AI 00:48:42 — New Research Shows How GenAI Changes Performance in Corporate Work 00:57:18 — The Time Horizon of Tasks AI Can Handle Is Doubling Fast 01:05:14 — Apple Comes Clean on Siri AI Delays 01:08:51 — OpenAI Agents May Threaten Consumer Apps 01:14:03 — Powering the AI Revolution 01:17:44 — Google Deep Research Tips 01:21:14 — Other Product and Funding Updates Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you. In this episode, we discuss: Why understanding your audience is the first step The importance of a simple, strategic calendar Revisiting and updating content How AI can help you Dive in: [05:18} eCommerce content has short shelf life challenges. [08:09] Create content pillars based on key topics. [13:19] Understand audience motivations for targeted marketing. [14:17] Visualize and understand your ideal customer. [17:29] eCommerce changes fast; prioritize simple content planning. [19:03] Feel free to use AI for generating ideas but make sure to make the content your own. [20:23] Insider Tips from Abby! Find the notes here: https://keepopt.com/231Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

At the University of Vermont, students involved with the Community News Service have been preparing for months to cover the 2024 elections. The program connects student journalists with professional editors and local news outlets. CNS Managing Director Meg Little Riley explains how the program works, while student journalists Gwen Mathews and Ace Sheehan highlight their recent election-related coverage.Meanwhile, at Vermont State University, political science professor Rich Clark is helping to lead get-out-the-vote efforts at Castleton. He also regularly volunteers at the polls. Ruben Somda, a senior and president of the school's Content Lab, discussing their efforts to encourage college students to vote through effective marketing and messaging.

Ivana Flynn, iGaming Daily's resident SEO expert, is back and this time she is joined by the “content queens” Emma Byrne, Head of Publishing at Gentoo Media, and Samira van Diepen, Founder of Content Lab, to discuss the rise and fall of AI-generated content.Last year, AI came in with force and many agencies opted to trust AI content over human quality. One year later, marketers have learnt that bad AI content does not bring good results. The trio discuss what is good content, which tools are helpful and also considers how reliable AI detection tools are, as well as how and when to use AI.They also talk about the peril of Google's updates and what considerations need to be taken if you are thinking about setting up fake authorship on a website.Host: Ivana FlynnGuests: Emma Burn & Samira Van DiepenProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Florian and Esther discuss the language industry news of the week, with the US Bureau of Labor Statistics sharing their projections for growth in translation and interpreting jobs between 2022-2032.The duo delves into Reddit's earnings call, where machine translation is emphasized as a key driver for international growth and content accessibility.Florian touches on recent AI dubbing developments, such as Adobe's upcoming generative audio and video tools, and Microsoft Edge's feature to overlay AI-generated dubbing on videos.Esther gives an M&A corner, including Argo Translations' acquisition of Global Accent Translation Services, LanguageWire's acquisition of WhP International, TransPerfect's acquisition of Content Lab, and Supertext USA's spinoff from its Swiss parent company.Esther also discusses RWS' trading update, where the Super Agency announced plans to sell its interest in PatBase, a patent search database, for GBP 30m.

Abby Wood talks with Jason Barnard about how to create authentic content that's unique to your brand. Abby Wood is the founder of The Content Lab (a white-labeled content agency) and Content Goodies (a provider of white-labeled content templates for agencies). She is also the co-founder of Ireland Website Design (a full-service eCommerce agency) and LearnRight (a white-labeled LMS solution). Abby has worked as a content strategist and copywriter for over 12 years. Originally from Cambridge, England, she now lives in Ireland with her partner Nick and their border collie Bosco. The uniqueness of a brand sets it apart from its competitors and helps to create an unmistakable and groovy identity and leave a lasting impression on customers. Authenticity, on the other hand, fosters trust and emotional connection with the audience and ensures long-term loyalty and sustainable growth. By demonstrating what makes a brand incredibly original and authentic, companies can attract the right audience, stand out in search results and build a strong, memorable presence in the digital landscape. In this episode, the delightful Abby Wood discusses the importance of creating unique and authentic content for your brand. Abby explains how to define what sets your brand apart, the role reviews and testimonials play in identifying unique selling points, and the pitfalls of copying your competitors. She emphasizes the importance of standing out and showcasing the heart and soul of your brand to build successful relationships with clients. As always, the show ends with passing the baton… Abby passes the virtual baton to next week's wonderfully amazing guest, William Attaway. What you'll learn from Abby Wood 00:00 Abby Wood and Jason Barnard 01:42 The Content Lab's Brand SERP 02:35 Abby Wood's Brand SERP 03:30 Kalicube Support Group 04:42 How to Identify and Define the Unique Aspects of a Brand? 06:29 How Do You Choose the Most Unique Aspect of Your Brand? 06:56 How Analyzing the Focus of Competitors Influences the Choice of Unique Selling Propositions 07:11 Why Should You Avoid Copying Your Competitors? 07:37 What are the Risks of Not Differentiating Yourself from the Competition? 09:20 What Strategies Can You Use to Bring Authenticity to Your Brand Messaging? 11:52 How Can You Remain Authentic while also Catering to What Your Audience Wants? 14:06 When Should Companies Consider Specializing Instead of Expanding Their Service Offerings? 15:04 What Strategies can Businesses Use to Maintain a Balance Between Personal Branding and Company Growth? 16:36 What Makes a Brand's Content Strategy Truly Effective? 18:37 Why Should Competitive Research be Part of Developing a Content Strategy? 20:18 What are the Benefits of Using AI or Outsourcing in Content Creation? 20:50 Why is it Important to Conduct an Annual Audit of Your Website Content? 21:59 What is the Ideal Content that Contributes to Authenticity and Uniqueness Online? 26:21 How Does Authentic and Unique Content Help with Branded Search? 27:36 Passing the Baton: Abby Wood to William Attaway This episode was recorded live on video November 7th 2023

Abby Wood talks with Jason Barnard about how to create authentic content that's unique to your brand. Abby Wood is the founder of The Content Lab (a white-labeled content agency) and Content Goodies (a provider of white-labeled content templates for agencies). She is also the co-founder of Ireland Website Design (a full-service eCommerce agency) and LearnRight (a white-labeled LMS solution). Abby has worked as a content strategist and copywriter for over 12 years. Originally from Cambridge, England, she now lives in Ireland with her partner Nick and their border collie Bosco. The uniqueness of a brand sets it apart from its competitors and helps to create an unmistakable and groovy identity and leave a lasting impression on customers. Authenticity, on the other hand, fosters trust and emotional connection with the audience and ensures long-term loyalty and sustainable growth. By demonstrating what makes a brand incredibly original and authentic, companies can attract the right audience, stand out in search results and build a strong, memorable presence in the digital landscape. In this episode, the delightful Abby Wood discusses the importance of creating unique and authentic content for your brand. Abby explains how to define what sets your brand apart, the role reviews and testimonials play in identifying unique selling points, and the pitfalls of copying your competitors. She emphasizes the importance of standing out and showcasing the heart and soul of your brand to build successful relationships with clients. As always, the show ends with passing the baton… Abby passes the virtual baton to next week's wonderfully amazing guest, William Attaway. What you'll learn from Abby Wood 00:00 Abby Wood and Jason Barnard 01:42 The Content Lab's Brand SERP 02:35 Abby Wood's Brand SERP 03:30 Kalicube Support Group 04:42 How to Identify and Define the Unique Aspects of a Brand? 06:29 How Do You Choose the Most Unique Aspect of Your Brand? 06:56 How Analyzing the Focus of Competitors Influences the Choice of Unique Selling Propositions 07:11 Why Should You Avoid Copying Your Competitors? 07:37 What are the Risks of Not Differentiating Yourself from the Competition? 09:20 What Strategies Can You Use to Bring Authenticity to Your Brand Messaging? 11:52 How Can You Remain Authentic while also Catering to What Your Audience Wants? 14:06 When Should Companies Consider Specializing Instead of Expanding Their Service Offerings? 15:04 What Strategies can Businesses Use to Maintain a Balance Between Personal Branding and Company Growth? 16:36 What Makes a Brand's Content Strategy Truly Effective? 18:37 Why Should Competitive Research be Part of Developing a Content Strategy? 20:18 What are the Benefits of Using AI or Outsourcing in Content Creation? 20:50 Why is it Important to Conduct an Annual Audit of Your Website Content? 21:59 What is the Ideal Content that Contributes to Authenticity and Uniqueness Online? 26:21 How Does Authentic and Unique Content Help with Branded Search? 27:36 Passing the Baton: Abby Wood to William Attaway This episode was recorded live on video November 7th 2023

I recorded this podcast with Micaela Mariner, over on Rituals by Micaela, and I loved it so much that I had to share it with you all here, too! In this episode, we cover: What my business looked like before vs after incorporating more structure and strategy Why resistances comes up with using strategy and how to overcome it A huge realization I had around how OTHER successful entrepreneurs run their businesses and why it changed everything for me Why failure is the best thing that could ever happen in your business Simple AF strategy tips around offer creation, messaging, and sales The question I ask myself every morning (& I will not start my day without answering it) If you're interested in learning more about how to create your business with a balance of feminine + masculine energies & by blending both spirituality + strategy, for 72 hours ONLY…you can join Elevate and receive your first month for just $44/mo, cancel anytime! February is THE CONTENT LAB, & we started a 21-day content challenge today that you can opt into. Use code: IAMLOVED. This offer expires 2/16

In March 2023, Steve Cohen left his position as the Senior Vice President of Sports Programming at Sirius/XM Radio. He recently created The Content Lab and is looking for new projects. He still advises Sirius/XM and hosts a Sunday show on the NFL Channel. Cohen was an early employee of WFAN-New York in the late 1980s/early 1990s before leaving to join Sirius Satellite Radio. In this episode, Cohen explains the thought process of walking away from his position. He also comments on the current state of Sports Programming at Sirius/XM and the company in general. He weighs in on the debate between live radio and podcasts. He also explains what he's looking for in his new venture.

It's critical to create copy that connects with your customer, but is AI a tool that will help you accomplish that goal, or will it lead to generic copy that doesn't serve you or your audience? Discover how employing AI tools can rescue your time, budget, and supercharge productivity but also the pitfalls you need to avoid. Join Abby Wood from The Content Lab as she shares her dos, don'ts, and must-know warnings about AI and content creation. Bonus article: https://www.takeflyte.com/blog/ai-content-with-human-voice

Content Strategist Abby Wood of thecontentlab.ie shares her insight to whether or not AI has alleviated the need for human copywriters for website copy, content marketing and more.In This Episode00:00 - Introduction 05:06 - Welcome to Abby 12:26 - The Importance of Authenticity in Branding 16:39 - Positive & Negative of AI on Copywriting 20:09 - Human Motivations 29:25 - The Rise of Newsletters 34:37 - Building or Establishing Trust 36:49 - CTA Link Color 38:01 - Social Media Strategies and Content 44:15 - Landing Page Length 46:24 - Strategy in Content 50:20 - Balancing Content Creativity 53:38 - Final Thoughts on AI Get all links, resources and show notes at:https://joshhall.co/291Web Designer Pro™ is filling up fast! Join now to lock in your spot before capacity is full at 250 members. (currently at 144)Once we're at capacity, you'll be able to sign up for the waitlist and have first dibs to join when any current members choose not to renew.Lock in your spot now (you can go month to month)

Who's up for some myth-busting? The latest Storytelling Meets Branding Podcast episode is challenging your preconceived notions about copywriting. Go ahead, ditch the doubts, drop the fears, and tune in. ⁠⁠Watch The Storytelling Meets Branding Podcast on YouTube.⁠ ⁠⁠⁠Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk."⁠⁠ ⁠⁠⁠⁠Get started with done-for-you copywriting⁠⁠⁠⁠ ⁠⁠⁠Apply for 1-on-1 coaching inside The Story-Seller's Email Lab. ⁠⁠⁠ ⁠⁠⁠Apply for 1-on-1 coaching inside The Story-Seller's Content Lab.⁠ Have questions? Email Danielle at: ⁠⁠⁠⁠info@chayilmediapublishing.com⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In this episode of The Storytelling Meets Branding Podcast, I'm sharing my tried-and-true strategies for increasing traffic to your coaching website. ⁠Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." ⁠Watch The Storytelling Meets Branding Podcast on YouTube. ⁠⁠⁠Get started with done-for-you copywriting⁠⁠⁠ ⁠⁠Apply for 1-on-1 coaching inside The Story-Seller's Email Lab. ⁠⁠ ⁠⁠Apply for 1-on-1 coaching inside The Story-Seller's Content Lab. Have questions? Email Danielle at: ⁠⁠⁠info@chayilmediapublishing.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

Is your email list throwing you a curveball? Feeling like you're hearing more crickets than clicks? You've done all the right things, including spending too much time in Canva to design a freebie. Your list isn't growing the way you hoped it would and you're at the point of throwing in the towel with email marketing. In this episode of The Storytelling Meets Branding Podcast, we're chatting about the REAL reasons why your email list isn't growing as an online coach - and what you can do to get on track. Whether you're a seasoned online coach looking to level up your email marketing or an aspiring entrepreneur venturing into the world of online coaching, this episode is for you. Listen to the episode here: https://bit.ly/3yAG12Y And by the way, let's stay connected: Instagram - instagram.com/chayilmediapublishing LinkedIn - linkedin.com/in/daniellechayilmediapublishing/ Website: chayilmediapublishing.com Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." ⁠Watch The Storytelling Meets Branding Podcast on YouTube. ⁠⁠⁠Get started with done-for-you copywriting⁠⁠⁠ ⁠⁠Apply for 1-on-1 coaching inside The Story-Seller's Email Lab. ⁠⁠ ⁠**⁠Apply for 1-on-1 coaching inside The Story-Seller's Content Lab.**⁠ Have questions? Email Danielle at: ⁠⁠⁠info@chayilmediapublishing.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

Social media is always buzzing with noise, pulling you in all directions, and pressuring you to show up like influencers. But here's the thing: You're an online coach - and all of this pressure is enough to make your head spin! In this episode of The Storytelling Meets Branding Podcast, we're chatting about this topic that is stressing you out. Hopefully, after tuning in, you'll break free from the social media influencer mold. ⁠Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." ⁠Watch The Storytelling Meets Branding Podcast on YouTube. ⁠⁠⁠Get started with done-for-you copywriting⁠⁠⁠ ⁠⁠Apply for 1-on-1 coaching inside The Story-Seller's Email Lab. ⁠⁠ ⁠⁠Apply for 1-on-1 coaching inside The Story-Seller's Content Lab. Have questions? Email Danielle at: ⁠⁠⁠info@chayilmediapublishing.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

In this episode of The Storytelling Meets Branding Podcast, we're digging into the transformative power of conversational website copy for your online coaching business. Your website is your digital storefront, and the words you choose are the key to engaging, connecting, and converting potential clients. So tune in to discover six essential principles that will help your website experience higher engagement, stronger relationships, and increased conversions in 2023. By the way, click the links below to stay connected: Join Chayil Media Publishing's official email community "Notes from a Story-Seller's Desk." Watch The Storytelling Meets Branding Podcast on YouTube. ⁠⁠Get started with done-for-you copywriting⁠⁠ ⁠Apply for 1-on-1 coaching inside The Story-Seller's Email Lab. ⁠ ⁠Apply for 1-on-1 coaching inside The Story-Seller's Content Lab. Have questions? Email Danielle at: ⁠⁠info@chayilmediapublishing.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/chayilmediapublishing/message

Abby Wood is the founder of The Content Lab, a white label copywriting and content marketing agency that helps digital agency owners get their time back, keep their customers happy, and increase their profits. She serves over 80 agencies with their copywriting needs, has an amazing team, and is also a mentor for UGURUS. She offers support and guidance that agency owners need to help them grow their business and live the life they want.

In order to pull in more premium clients, you need to make a shift in your marketing and your messaging. In this week's episode, Kinsey discusses the importance of speaking to the top 1% of your market and gives you some strategies for attracting higher quality clients and growing a high-end coaching business that gets known for impact. Join us inside The Coach's Content Lab to continue this conversation: https://kinseymachos.com/community (https://kinseymachos.com/community) Do not miss these highlights: 06:40 Discover the pitfalls of mainstream marketing 08:21 You have to speak to the version of your ideal client that also is in the top 1% of your market 11: 07 Having a more vague or broad market or message could make it difficult for you to control who's hearing it or seen it 12:51 Standing in the truth, conviction and elevated message will literally magnetize everybody else 13:37 If you want to create bigger momentum, speak to that top 1% of your market About the Host Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.  She believes that creating a business that's 100% in alignment with SELF is one of the most important things that we can do as women — because there's an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.  As a wife and a mom of three, family takes priority. And having a business that's ran AROUND her lifestyle is a daily intention of hers.  https://kinseymachos.com/ (https://kinseymachos.com/) Instagram: https://www.instagram.com/kinseymachos/ (@kinseymachos) Facebook: https://www.facebook.com/kinsmachos/ (@kinsmachos) Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Main talking points include:Abby is the Founder of The Content Lab – a remote content department for digital agencies. In this episode we discuss:Why Content IS important for the web design / development process and why you should be bothered aboutWhat you need to consider when you are responsible for the website contentHow to bill copywriting as part of your web design processHow to include copywriting as part of your recurring revenueHow you can retrofit a copywriting exercise to a completed web build ResourcesBlog: How Much Does A Copywriter Cost? – Abby's blog on The Admin Bar's WebsiteBook recommendation: Content Strategy for the Web by Kristina HalvorsonContent Goodies – white-label copywriting guides ShoutoutsKyle Van Deusen / The Admin Bar (on FB)Lee Jackson's Trailblazer FM About AbbyFounder of The Content Lab, Abby has completed copywriting for over 300 websites personally, and leads a 6-woman team of amazing copywriters and content experts. Originally from Cambridge in the UK, she now lives in Waterford, Ireland with her partner Nick and their Border Collie Bosco.Website: https://www.thecontentlab.ie/Join our Facebook Group! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Learn how to create 30K in revenue in 30 days with our unique method for organic content creation. No ads, no webinars, no spam bots. It's a simple plan, but it has to start with the right belief set. In this episode, we help you unpack the thoughts that might be keeping you stuck in your business and help you understand what it looks like to create high-earning months without all the drama. Are you willing to believe you can reach 30K in 30 days? To learn how to grow your business to 10K months by using the fastest path to clients, apply to 10K Content Collective: http://www.kinseymachos.com/10k (www.kinseymachos.com/10k)  Join us inside The Coach's Content Lab to continue this conversation: https://kinseymachos.com/community (https://kinseymachos.com/community) Do not miss these highlights: 05:34 Honest thoughts and beliefs around the idea of making 30K in 30 days. 06:17 Let's talk about all the negative emotions today about making 30K in 30 days. 07:09 Are you willing to believe that you can make 30K in 30 days? 09:30 The first step is reframing that for yourself. We put something on the pedestal then we create a distance and it becomes intangible. 10:20 You have released the wellness factor of 30K. Creating a different energy around it. 11:10 Realize money is a measure of your ability to create freedom for yourself, even in health. 12:45 We can look at it and we can decide where this is coming from, and yes, it's in private coaching. 13:11 Making 30K is not crazy. So now that I know that, what do I need to do next? 14:26 Build an anchor on certain beliefs that will become more solid. But it's not time necessarily, it's a decision. 14:56 You decide that, create that intention, that opportunity, and that possibility. 15:34 When you can't see that limitation, you just couldn't continue to create the same results under that feeling that you have. 16:53 Anything that you do when you're starting to achieve bigger things, you have to be curious to write the thoughts and feelings that you have around it, because that impacts your actions. 17:15 If a belief does not match what's lying underneath that action, it's not going to happen for you. 17:51 You can always choose a different mindset, your mind is such a valuable asset, 19:40 Learn how to interrupt your cycles of thought patterns because this is 99% of the work right here. 20:53 We blend this step by step strategy in leveraging content coaching and conversations. 21:13 Do you know what the fastest path to clients is? Do you know what it means? 21:51 What kind of barriers are you putting in between you and those potential clients? 22:46 What are you really afraid of in making 30k? 23:37 What should people watch for when you think about creating 30K in 30 days? 24:24 Until you can say that you are open and willing to work on It, there's obviously a block that you still have, and that you will not get any farther. 24:11 You are not changing yourself because you're bad. There is just something that you need to work on. 25:37 Do you believe your success is tied to going live on Instagram? It's not. 26:46 Competence and relentlessness in the pursuit of being the best version of yourself. 27:30 Working on the uncomfortable ability takes stepping into to grow. 27:51 Business isn't a relationship. 28:21 It is about choosing to be all in and go for it. 28:53 The fear of, “what if I can't deliver on the result?” 29:13 You should not be judging yourself. It is about noticing it, the awareness of it and then deciding to think something differently that serves you and your goals. 30:36 When you aren't niching down, what happens through your messaging and your marketing is you're alienating the people that are best for you. 32:10 The 30K in 30 Days Challenge in this month of September....

Lately, you might be hearing a lot about NFTs, Web 3, and blockchain technology, but what does that all mean, and how could it affect you or your company? Today's guest Heather Parady is here to break it all down for us. Heather is the host of the Unconventional Leaders podcast, the viral podcast Web 3 and NFTs for Newbies, and her newest podcast, Community Builders in Web 3. She is also the founder of the Content Lab and helps mission-driven leaders spread their messages through content marketing strategies. In this episode, Heather starts with a few tips to improve your storytelling for marketing purposes, and then dives right into everything you need to know about NFT's, blockchain, web 3, and how absolutely essential it is to build a community. She shares what you need to pay attention to right now as a business owner in this fast-moving tech world, and different ways you can facilitate experiences for your community. Tune in to hear more! Key highlights Introduction to Heather Trying something new as an entrepreneur, such as acting or improv classes The idea of mental freedom Why Tony and Heather classify themselves as creatives first, then as entrepreneurs Making your storytelling relevant to your audience when marketing How Heather's podcast Web 3 and NFTs for Newbies went viral and got 1 million downloads in 8 months What is an NFT exactly? What is a blockchain? The benefits of blockchain for businesses The difference between web 1, 2, and 3 Web 3 is focused on community building  Thoughts on the Metaverse What should you start paying attention to right now as a business owner in this new tech world? What are POAPS? Why you need a crypto wallet Websites you can go to make a wallet Audience vs. community Different ways you can facilitate experiences for your community For more information about this episode, visit: 365driven.com/episode259

In this episode, I'm happy to interview Abby Wood! Abby is a content strategist that's been helping companies connect with their audiences online for the last 10 years, founder of The Content Lab, Abby and her team have worked with over 300 organizations on their website content needs providing everything from website text to monthly blogs and email marketing. Some quick highlights: How can people make the most out of their content online? Tips for repurposing blogs, news releases, and articles. When to schedule posts depending on which social media platform you are How long should an article be? What organizations can do to connect with potential donors and volunteers and more... Check out the show notes by visiting https://wowdigital.com/041

The Content Lab is a challenge series that Kinsey and Jenny Beecher have been running monthly. These labs help you discover the three secrets to high converting content. On the fifth day everyone joins live in a zoom meeting for a laser-focused coaching question and answer forum. Do not miss these highlights: 08:16 How to work with partners or other coaches with different skill sets but offer one solution. 17:45 Getting your clients from point A to point B - Intellectual Property is the thing that scales your business.  27:40 Kinsey's experience in working with coaches in wellness space. 31:12 How to overcome your fear that's holding you back. 40:23 How to market different offers yet still able to give that unstoppable offer a micro message. 45:37 Overcoming the fear of “Nobody's gonna buy it”. 58:40 How do you overcome the voice in the back of your mind that reminds you that you don't have to succeed or make money. 1:10:08 Big responsibilities come with resistance - Its limiting beliefs that are holding you to move forward.  1:20:23 Your messaging will also depend on how long you have been doing your service. 1:28:48 If you have a non-profit business, how can you slide high in ticket coaching somewhere where you can make money? About the Host Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.  She believes that creating a business that's 100% in alignment with SELF is one of the most important things that we can do as women -- because there's an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.  As a wife and a mom of three, family takes priority. And having a business that's ran AROUND her lifestyle is a daily intention of hers.  https://kinseymachos.com/ (https://kinseymachos.com/) Instagram:https://www.instagram.com/kinseymachos/ ( @kinseymachos) Facebook:https://www.facebook.com/kinsmachos/ ( @kinsmachos) Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Émission à l'occasion de l'annonce du lauréat de la sixième édition du Challenge App Afrique RFI / France 24. Une émission co-présentée avec Julia Sieger, journaliste à France 24.  La pandémie de Covid-19 a eu de lourdes conséquences sur les systèmes éducatifs à travers le monde. Si la fermeture des classes a eu des effets dramatiques en termes d'apprentissage et de décrochage scolaire, cette crise sanitaire a également mis en évidence que leur simple réouverture ne serait pas suffisante. C'est dans ce contexte, que le concours Challenge App Afrique organisé par RFI et France 24 a choisi pour sa 6ème édition de récompenser un projet en faveur de l'éducation. Un concours qui met à l'honneur des innovations numériques pour permettre d'améliorer les outils éducatifs à destination des élèves ou des parents.  Avec : - Pierrick Chabi, membre du Jury de la 6ème édition du Challenge App Afrique. Fondateur et président de Wakatoon, une start-up qui développe des technologies et contenus alliant création sur papier et numérique dans le but de modérer le temps d'exposition des enfants aux écrans tout en favorisant leur imagination.  - Carole Rokotondrainibe, membre du Jury de la 6ème édition du Challenge App Afrique. Directrice de NextA, basée à Madagascar, la plateforme entrepreneuriale du groupe Panafricain AXIAN, qui accompagne les porteurs de projets dans leur développement, afin de consolider le tissu entrepreneurial national et régional. - Filip Kabeya, membre du Jury de la 6ème édition du Challenge App Afrique. Initiateur du Café Numérique de Kinshasa, fondateur du Lumumba Lab République Démocratique du Congo et du Content Lab à Abidjan en Côte d'Ivoire  - Christelle Hien-Kouame, lauréate du Challenge App Afrique 2021 avec sa plateforme Prenez les feuilles, permettant l'accès au programme scolaire sous le format de résumés de cours par chapitre et par matière, suivi d'une série de questions à choix multiples pour évaluer la compréhension de l'apprenant. Des reportages réalisés par les correspondants de France 24 sur les 3 finalistes et leurs projets.    

I hopped up on my soapbox recently, as I am wont to do, and wrote this: "Over the past year as our news editor, I've edited more than 100 news articles and written 35+ of my own. Because if you're implementing They Ask, You Answer to drive more sales with inbound marketing you need to understand "what's happening!!" in the mysterious realms of search engine optimization, marketing automation, and so on.  "The fact is, however, I could have shoved hundreds of news stories down your throats today – but none of them really matter. And that right there is the "news story" I want us to focus on today. Not every single digital marketing news story matters to you. Some of them do, of course, but a vast majority of them don't. They never will, and that's OK." 

Better late than never, right?! Sorry we missed last week's ep, the two of us couldn't come up with one interesting thought between us

In this short 15 minute podcast episode, I talk about why transitioned from teaching online cooing classes to teaching intuitive content creation in the Poppy Content Lab.I also share my food styling, photography, and recipe development for wellness brands. I talked about my start with Well + Good, Nutritious Life, and justBobbi.com.This episode wasn’t easy to publish but I wanted to give you the bigger picture of what entrepreneurship looks like behind the scenes.I am excited to hear your thoughts!Read to the FULL Episode: https://www.carlacontreras.com/podcast/chef-carla-poppy-content-lab-launchEat Well,xo Chef CarlaPS: Please tag me @chefcarla_c on Instagram so I can continue the conversation with you. Use the hashtag #showupfullypodcast

In this episode of Building the Future, Dan Runde is joined by Leo Li, the Director of the Content Lab at the Taiwan Creative Content Agency (TAICCA). They discuss how Taiwan’s creative industries have adapted in light of the Covid-19 pandemic, the increasing importance of 5G and digital technology, and potential avenues of collaboration between Taiwan and Latin American countries who are working to build their creative sectors.

In this HCI "HBR Minute" Podcast episode, Dr. Jonathan H. Westover explores the recent HBR video, "What Does 'Just Be Yourself' Really Look Like at Work?." Check out the video and details here: https://youtu.be/rrW0VfpZYkg.   Video overview: "Everyone says to “be authentic” or “just be yourself” at work. But what does that really mean, and why does it matter?  Innovation Editor Christine Liu explores this often blurry concept of being yourself while also “being professional.” How do those two things intersect? Are there new rules to learn? Have workplace expectations changed over time? And from the employer's point of view, what's to be gained from building a culture where employees can be authentic?  We spoke to Madison Butler, a human resources and recruitment practitioner, about the challenges and benefits of bringing your most authentic self to the workplace."   Christine Liu (https://www.linkedin.com/in/liuliuliu/) works best in deep-thinking, fast-moving, mission-driven teams. For example, in the Harvard Business Publishing Incubator and Content Lab, she helps build strong cross-functional project squads and learns quickly by creating purpose-driven prototypes in order to support their vision of lifelong learning and career development. Personal highlights include building a scalable way to produce case-study videos featuring Harvard Business School professors, prototyping an Alexa skill designed to help users practice the art of negotiation, and running a group-dynamics experiment within Overwatch. She firmly believes in the transformative power of management and mentoring. Ranked in the Top 10 Performance Management Podcasts: https://blog.feedspot.com/performance_management_podcasts/ ; Ranked in the Top 10 Workplace Podcasts: https://blog.feedspot.com/workplace_podcasts/ ; Ranked in the Top 15 HR Podcasts: https://blog.feedspot.com/hr_podcasts/ ; Ranked in the Top 15 Talent Management Podcasts: https://blog.feedspot.com/talent_management_podcasts/ ; Ranked in the Top 15 Personal Development and Self-Improvement Podcasts: https://blog.feedspot.com/personal_development_podcasts/ ; Ranked in the Top 30 Leadership Podcasts: https://blog.feedspot.com/leadership_podcasts/

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Important show note As I mentioned during this episode, in the coming weeks, we'll be releasing a bunch of episodes John and I recorded over the past few months. For various reasons, we always felt very quickly that they would become obsolete — for example, we would cancel events we were promoting in those episodes, due to the COVID-19 pandemic.  After serious consideration, we've opted to release those episodes anyway. So, please understand that there may be some cases where we reference events that ended up not occurring, and may release them out of order. The reason being those topics that we discussed are still evergreen and valuable.  Now, about the episode Since we all last gathered 'round the Content Lab campfire, a lot has changed with my role as IMPACT's editorial director.  And you may have figured that out if you took a gander at some of the content I've been creating recently. For example, how to use Trello to run your video content strategy and how to run a fully blended written and video content strategy. I'm also now making regularly appearances on IMPACT's YouTube channel: That's right — creating revenue-generating business videos for IMPACT now falls under my content umbrella. We've always done video, but we wanted to embrace the They Ask, You Answer way of creating videos at scale (and consistently) that answer our buyers most pressing questions.  So, we post them on YouTube, add them to relevant articles... (Like this one!) ...and share them with our sales team so they can use them during the sales process, since they're a big part of how we determine what types of videos get produced at IMPACT, using the revenue team model. One of the most challenging parts of this process, however, is guaranteeing that every single week we have scripts ready for these videos for filming. Yes, while many videos work best when you're filming off-the-cuff with no script, often videos will require a script because of how much detail needs to go into it.  So, in this episode, I pull back the curtain on my surprisingly easy process for creating video scripts, and integrating the creation of video for sales and marketing into an existing content strategy.  In addition, this week's learning corner is all about my favorite trick for guaranteeing your content always gets in front of the right people at the right time, but why I have serious beef with buyer personas and how they are the red herrings in the content marketing world. John also shares a hilarious "what I'm reading" this week called Small Talk from 1348 from The New Yorker. Enjoy!  Related resources How to run a seamless, blended written and video content strategy How to use Trello to run a video strategy for your business Free online course: Video sales and marketing strategy The ultimate guide of video for sales for aggressive sales teams The Selling 7 sales and marketing videos that get results The Big 5 best business blog topics that drive traffic, leads, and sales

In this special Election 2020 episode of The Wild Podcast, we asked the five political parties that are currently sitting in parliament - Labour, National, The Green Party, ACT, and NZ First - the same five questions so we could get an idea of who they are, what they stand for, and why we should vote for them or not.The only party that didn't respond is NZ First so they aren't included in the episode.The party spokespeople are:ACT - Nicole McKee (#3 on the party list)National - Jacqui Dean (opposition spokesperson for Conservation and on the Environment Select Committee)Labour - Rachel Boyack (Nelson candidate)The Green Party - Chlöe Swarbrick (current MP)The questions are focussed on conservation, the environment and the outdoors - the stuff our listeners are typically most interested in.The five questions we asked are: 1. Tell me about the best outdoors experience you've had in New Zealand. 2. What is New Zealand doing really well regarding conservation and the environment. 3. What do you see as the biggest issues facing conservation and the environment right now? 4. What do you see as the biggest opportunities? 5. Why should an outdoors enthusiast vote for you?Dabbling in politics is a bit outside our wheelhouse but we think it's important to know how our vote might influence New Zealand's environment, the places we love to explore, and the future of our wild places and the flora and fauna that inhabit them.For our international listeners, this episode won't be particularly interesting or useful. But for our New Zealand listeners, we hope this helps to provide a better understanding of where the main parties stand on conservation and the environment.//SUPPORT THE WILD PODCAST//If you like what we do, please consider supporting the podcast on Patreon.We've set it up so you can choose from:1. The cost of staying in a backcountry hut in New Zealand2. The cost of staying in a serviced hutWe thought that was cool because our goal with every episode is to transport you from wherever you are into the outdoors.Your support helps us to cover our costs and keep bringing you stories of explorers, adventure, and the great outdoors.You can also support the show by leaving a five-star rating and/or a short review on iTunes.Thanks heaps,-- Andy & Jonnywww.thewildpodcast.comThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

The Whanganui River in New Zealand is the first river in the world to be granted the status of a legal person. But what does that really mean?In this episode, Andy talks with Jonny about the short documentary he produced on the Whanganui River, called Ko Au Te Awa (I Am The River). The film explores the concept of legal personhood from a Māori worldview.When the legislation passed in 2017 there was a lot of confusion around how a river could be seen as a living entity. In this conversation, we talk about how legal personhood isn't a Māori concept at all, the 150-year struggle by iwi to have their relationship to the river recognised at law, and what this potentially means for the health and conservation of the river going forward.//EPISODE EXTRAS//Watch the documentary Ko Au Te Awa here.Follow Jonathan on Instagram.//SUPPORT THE WILD PODCAST//If you like what we do, please consider supporting the podcast on Patreon.We've set it up so you can choose from:1. The cost of staying in a backcountry hut in New Zealand2. The cost of staying in a serviced hutWe thought that was cool because our goal with every episode is to transport you from wherever you are into the outdoors.Your support helps us to cover our costs and keep bringing you stories of explorers, adventure, and the great outdoors.You can also support the show by leaving a five-star rating and/or a short review on iTunes.Thanks heaps,-- Andy & Jonnywww.thewildpodcast.comThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Levi Harrison is a modern day hunter-gatherer who lives in a tipi in the forest somewhere at the Top of the South Island of New Zealand. After living most of his life in a big city, Levi felt the call of the wild and decided to unplug himself from society.Levi hunts, fishes and forages for 90 per cent of his food, he bathes in a stream, and experiences a deep connection to nature.However, in his own words, he lives between worlds. Despite his hunter-gatherer lifestyle, he still lives in close contact with the modern world.He works as a freelance voice actor for major companies and has to leave the wild to spend time with his children.In this episode, Jonny talks with Levi about how he came to be living this way, how he balances work and family life with living in the wild, and the way that he's come to see himself as part of nature not apart from it.While living like a hunter-gatherer is not for everyone, Levi says there a simple steps we can all take to live a life that's more simple and connected to nature.//EPISODE EXTRAS//Watch the short documentary about Levi, Becoming a Wild Man, on Youtube.Visit Levi's website Living Wild to learn more about the workshops he leads.//SUPPORT THE WILD PODCAST//If you like what we do, please consider supporting the podcast on Patreon.We've set it up so you can choose from:1. The cost of staying in a backcountry hut in New Zealand2. The cost of staying in a serviced hutWe thought that was cool because our goal with every episode is to transport you from wherever you are into the outdoors.Your support helps us to cover our costs and keep bringing you stories of explorers, adventure, and the great outdoors.You can also support the show by leaving a five-star rating and/or a short review on iTunes.Thanks heaps,-- Andy & Jonnywww.thewildpodcast.comThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Gavin Lang is a New Zealand mountain guide and photographer who combines self-development with nature and adventure to help people overcome the mountains within themselves.In this episode, Jonny talks with Gavin about how he developed a passion for mountaineering, despite growing up in Ireland where the highest mountain is about 1000m.They also talk about his Seeking the Light project, in which Gavin is climbing the 24 New Zealand mountains higher than 3000m to tell the story of the mental health benefits of adventure, challenge and the outdoors.It's a really inspiring conversation that goes deep into the healing power of nature and the mind.One quick note, the neck injury that Gavin talks about that led to some of his darkest days happened while he was rock climbing and he twisted his neck in an awkward way - they don't actually cover that back story in the conversation, so it's helpful to have that context going in.//EPISODE EXTRAS//Follow Gavin on Facebook and Instagram.Check out his guiding company First Light Guiding.Find more information on Gavin's Seeking the Light project here.Watch the video of the Peru expedition Gavin led with Penny Brothers (mentioned in the podcast starting at 27:50).Get a glimpse of what Gavin's Self Mastery Through Mountaineering course is like here.//SUPPORT THE WILD PODCAST//If you like what we do, please consider supporting the podcast on Patreon.We've set it up so you can choose from:1. The cost of staying in a backcountry hut in New Zealand2. The cost of staying in a serviced hutWe thought that was cool because our goal with every episode is to transport you from wherever you are into the outdoors.Your support helps us to cover our costs and keep bringing you stories of explorers, adventure, and the great outdoors.You can also support the show by leaving a five-star rating and/or a short review on iTunes.Thanks heaps,-- Andy & Jonnywww.thewildpodcast.comThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Kate Uwins aka Naked Kate is a skinny dipping enthusiast and a body positivity advocate who's working on New Zealand's first guidebook for skinny dipping, called Newd Zealand.To most people, skinny dipping is simply swimming in the nude. But in this episode, Kate shares her personal story of how skinny dipping has given her more confidence and helped her to feel comfortable in her own skin.Through this deeper connection with the environment, Kate says nature has taught her that there is great beauty in imperfection, helping her to break free from the expectations and limits placed on her - and all of us - by society.We also talk about why New Zealand is such a great place for skinny dipping, given the wealth of stunning, secluded swimming spots, and her recent challenge of skinny dipping for 30 days straight in the Queenstown Lakes area in the middle of winter (Wim Hof style!). It was a fascinating conversation that really opened our eyes to the stigma around the human body and we're sure Kate will get you thinking about stripping your kit off the next time you take a dip in nature.//EPISODE EXTRAS//Follow Kate Uwins on InstagramCheck out Kate's blog//SUPPORT THE WILD PODCAST//If you like what we do, please consider supporting the podcast on Patreon.We've set it up so you can choose from:1. The cost of staying in a backcountry hut in New Zealand2. The cost of staying in a serviced hutWe thought that was cool because our goal with every episode is to transport you from wherever you are into the outdoors.Your support helps us to cover our costs and keep bringing you stories of explorers, adventure, and the great outdoors.You can also support the show by leaving a five-star rating and/or a short review on iTunes.Thanks heaps,-- Andy & Jonnywww.thewildpodcast.comThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Billy Stairmind is a record-holding 7x New Zealand surfing champion, future Olympian, and a competitor on the World Qualifying Series.Growing up in Raglan, the surfing capital of New Zealand, Billy got introduced to the ocean at a young age. Since turning pro, he's won seven New Zealand titles and recently qualified for the 2020 Olympic Games, which have been postponed because of the coronavirus pandemic.In this episode, we talk about his backstory, turning pro, qualifying for the Olympics, the time he beat Kelly Slater, the greatest surfer of all time, in a heat, and his love for the ocean.Billy also opens up about a particularly difficult period in his life a few years back and how he's built himself back up to achieve some of the best results of his career.//EPISODE EXTRAS//Follow Billy Stairmind on Instagram and Facebook.Check out the video of Billy beating Kelly Slater in a heat in 2011. It's epic!Watch a short clip of Billy talking about making the New Zealand Olympic team.//SUPPORT THE WILD PODCAST//If you like what we do, please consider supporting the podcast on Patreon.We've set it up so you can choose from:1. The cost of staying in a backcountry hut in New Zealand2. The cost of staying in a serviced hutWe thought that was cool because our goal with every episode is to transport you from wherever you are into the outdoors.Your support helps us to cover our costs and keep bringing you stories of explorers, adventure, and the great outdoors.You can also support the show by leaving a five-star rating and/or a short review on iTunes.Thanks heaps,-- Andy & Jonnywww.thewildpodcast.comThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Amber and Serena Shine are The Wild Twins and they well and truly live up to their name. They hunt, fish, dive, hike, climb, snowboard, skydive... They've climbed Mount Cook, attempted Denali, completed the world's highest marathon in the Himalayas on a day's notice and, most recently, they became New Zealand's first contestants on the survival TV show, Naked and Afraid.In this episode, we talk about their rural upbringing, Amber's snowboarding injury and her somewhat miraculous recovery, the incredible challenges of Naked and Afraid, and what it's like being social media "influencers" while staying true to who they are.Amber and Serena are inspiring, down to earth, Kiwi women who are all about making the most of the limited amount of life they have. We're sure you'll all enjoy and learn something from their story.//EPISODE EXTRAS//Follow The Wild Twins on Instagram, Facebook, and Youtube. Watch the full episode of the twins on Naked and Afraid here.//SUPPORT THE WILD PODCAST//If you like what we do, please consider supporting the podcast on Patreon.We've set it up so you can choose from:1. The cost of staying in a backcountry hut in New Zealand2. The cost of staying in a serviced hutWe thought that was cool because our goal with every episode is to transport you from wherever you are into the outdoors.Your support helps us to cover our costs and keep bringing you stories of explorers, adventure, and the great outdoors.You can also support the show by leaving a five-star rating and/or a short review on iTunes.Thanks heaps,-- Andy & Jonnywww.thewildpodcast.comThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Chloe Phillips-Harris is a New Zealand explorer and expedition leader. The unique thing about Chloe is that her adventures around the world almost always involve animals. She completed the world's most gruelling horse race, The Mongol Derby, leads expeditions across the Gobi Desert on camels in temperatures below -40 degrees Celsius, and she's spent time with the nomadic Dukha people, the world's last reindeer herders, in the mountains of northern Mongolia. In this episode we talk about her introduction to horses and adventure through her intrepid parents and how she went from her first pony to taming and training the wild Kaimanawa horses at her family farm in the Bay of Islands. We go deep into adventure stories, including overcoming crippling pain on the Mongol Derby, camel snowboarding in the Gobi Desert, a harsh winter spent with the Dukha tribe, and Chloe's philosophies around fear and perseverance. Chloe's story will inspire anyone who has a goal or a dream to chase after it - to feel the fear and do it anyway.//EPISODE EXTRAS//If you enjoy this episode, make sure to grab a copy of Chloe's book, Fearless: The life of adventurer, equestrian, and endurance rider Chloe Phillips-Harris. You can follow Chloe on Facebook and Instagram.//SUPPORT THE WILD PODCAST//If you like what we do, please consider supporting the podcast on Patreon.We've set it up so you can choose from:1. The cost of staying in a backcountry hut in New Zealand2. The cost of staying in a serviced hutWe thought that was cool because our goal with every episode is to transport you from wherever you are into the outdoors.Your support helps us to cover our costs and keep bringing you stories of explorers, adventure, and the great outdoors.You can also support the show by leaving a five-star rating and/or a short review on iTunes.Thanks heaps,-- Andy & Jonnywww.thewildpodcast.comThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Guy Cotter is one of New Zealand's most accomplished mountaineers, having summited Mount Everest five times and led many other expeditions on the world's highest mountain. He has completed a long list of first ascents on some of the world's most impressive peaks.As CEO of Adventure Consultants, a mountain guiding company, he has helped countless numbers of people achieve their dream of climbing Everest. In this episode, we talk about Guy's history in the mountains, including the influence of his father, Edmund Cotter, who was on New Zealand's first Himalayan expedition with Sir Edmund Hilary. We also touch on the deaths of his two mentors Gary Ball and Rob Hall in the mountains and how that impacted him.And of course, we go deep into Everest and the romance and climbing culture that surrounds it.Guy is someone who will go down in history as one of New Zealand's great mountaineers and it's a privilege to bring you part of his story."My favourite mountain is the next one I'm gonna go to." -- Guy Cotter //EPISODE EXTRAS//For a full list of Guy's mountaineering accomplishments, go here.Guy featured in the 2015 film Everest, played by actor Sam Worthington. //SUPPORT THE SHOW//If you like what we do, please consider supporting the podcast on Patreon. We've set it up so you can choose from:1. The cost of staying in a backcountry hut in New Zealand2. The cost of staying in a serviced hutWe thought that was cool because our goal with every episode is to transport you from wherever you are into the outdoors. Your support helps us to cover our costs and keep bringing you stories of explorers, adventure, and the great outdoors.It would mean a lot to us if you could leave a five-star rating and/or a short review on iTunes. Thanks, -- Andy & Jonnywww.thewildpodcast.com The Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Normally, we dedicate episodes of Content Lab to a broad topic or lesson about how the content sausage gets made in the digital sales and marketing world.  This week, however, we're doing something a little bit different. We're going to take a fully dissect "how a bill became a law" (so to speak) with a specific piece of content, so we can share with you our favorite tips, tricks, and personal processes and philosophies of content creation. 

#8. Special guest and good friend, Nonee Ngazimbi, APRN, lifestyle blogger, and entrepreneur, talks about how she launched the successful micro-influencer community Connecticut Bloggers Collective and her new podcasting studio, The Content Lab. Nonee gives advice for creating a collective In your own community and offers tips for hosting large influencer events with sponsors and vendors. We also discuss what we love - and hate - about New York Fashion Week; how to deal with haters; and how to practice self-care when you feel burnt out. To connect with Diane Taha go to Instagram.com/stylecontext.To connect with Noneee Ngazimbi go to Instagram.com/noneesworld

Sam Smoothy is a New Zealand professional freeride skier and filmmaker who pushes the limits of what's possible on some of the world's most threatening mountains. Sam competed on the Freeride World Tour for close to a decade before deciding to focus on making epic ski films.In this episode, we talk about Sam's backstory and how he was thrust into the world of skiing from an extremely young age (we're talking from just a few weeks old). We go into a couple of his film projects, including the documentary 'Skypiercer' about climbing up and skiing down Mount Cook, New Zealand's highest mountain, and infiltrating the iron curtain of North Korea. We also talk about flow states, balancing risk and reward in an environment where one wrong decision could end everything, and the joy and interconnectedness of nature.If you enjoy a good adventure story with some deep and meaningful chats sprinkled in, you're going to love this episode with Sam Smoothy.//EPISODE EXTRAS//There are a tonne of extras for this episode. To truly appreciate this conversation, you should go and check out the following films.Skypiercer (the Mount Cook documentary)Inside North Korea Sam's Near Death Crash Sam on the Freeride World Tour in what's described as "the best run ever"There are a whole lot more you can check out on Youtube.Follow Sam on Instagram and Facebook//SUPPORT US//Follow The Wild Podcast on Instagram and FacebookIf you enjoyed this episode it would mean a lot to us if you could leave a five-star rating and/or a short review. This helps us to reach more people and to keep producing more episodes. We love doing this, but it does cost money and take time, so we really appreciate all the support we can get from our awesome listeners. The Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

#3: Eliana Cardeno joins us to discuss how she launched her Korean beauty subscription box startup Kiyomi Beauty Box while working a 9-5. She'll share the challenges of creating a startup; how she leveraged local business accelerator programs; and how to deal with negative feedback. We'll also discuss the 10 step K-beauty method and our favorite K-beauty brands.To connect with Diane Taha go to Instagram.com/stylecontext.To connect with Eliana Cardeno go to Instagram.com/kiyomibeautybox.This episode is sponsored by The Content Lab, a podcasting studio located within West Hartford CoWorking.

#1: On this episode, we sit down with holistic health coach and wellness blogger, Mariah Mandile of Fresh Water Peaches, to discuss what foods trigger bloating, anxiety, depression, and inflammation. Mariah shares how she discovered her food sensitivities which led her to on a path to a gluten-free diet, and offers tips for listeners who want to live and eat healthier. To connect with Diane Taha go to Instagram.com/stylecontext.To connect with Mariah Mandile go to Instagram.com/freshwaterpeaches.This episode is sponsored by The Content Lab, a podcasting studio located within West Hartford Coworking.

#2: Ever wanted to start your own clothing boutique? CT-based fashion blogger Jenna LeeAnn shares how she launched and grew her online clothing boutique while working a 9-5. We discuss how much startup capital is needed to for a successful launch; the importance of collaboration over competition; and social media marketing hacks for reaching your target audience. To connect with Diane Taha go to Instagram.com/stylecontext.To connect with Jenna LeeAnn go to Instagram.com/shopjennaleeann.This episode is sponsored by The Content Lab, a podcasting studio located within West Hartford Coworking.

Abby Wood is the founder of The Content Lab and co-founder of Ireland Website Design. She helps digital agency owners get their time back, keep their customers happy, and increase their profits through innovative content strategy and copywriting services. At 20, she emigrated to Ireland. At 29, she won Ireland's Best Young Entrepreneur. Abby is a UACADEMY member.

In this episode we chat with Abbygail Wood - Founder of The Content Lab. Helping digital agency owners save time, increase profits and engage with customers through innovative content strategy and content writing. Abbygail shares her career journey with us and interesting insights on content creation.We also chat about:How her business started with her husbandThe content struggleWhy blogging is not deadAn abundance mindset in your agencyNetworking in the industryUnique selling point with contentFocusing on the final benefit Abby’s personal and professional goals Doing the most difficult task firstHow to create results driven contentKnowing how to create the agency you want The future of Content LabAnd so much more. https://www.thecontentlab.ie/Eat that Frog

'Twas the week before Christmas and it sure was a beauty, While Liz and John wrapped up the last of their duties They hastened discussion and tried not to blab, As they earnestly planned the new Content Lab, When what visions arose on this morning so dear? but eggnog, and cookies, and a tall glasses of beer, So away to their microphones they flew with a flash, and opened a Drive folder marked "secret stash" And instead of recording, and wasting the night, They pulled up a document, lovely and bright, And subbed it in quickly, nobody would know, (except for the many rabid fans of the show), Rather than sharing how sausage is made, Or other details of the marketing trade, They’d just read a poem that aligned with the season, When lights are a-twinkle and the air is a-freezin, The poem could be festive and clever and cheery, At a time when some feel bedraggled and dreary, We’d remind them of holiday joy and good cheer — And that our show would return in the new year. With presents to open and rich feasts to share, John and Liz raised their voices, to all who did care And with holiday spirit and hearts full of plenty Said, “Content Lab will be back in the year 2020!”  Liz and John sat at their desks many miles apart, With warmth and good cheer in their bright little hearts — They'd saved Christmas week, just as sure as you're born, In just a few days it would be Christmas morn, From John in Connecticut where the snow clouds are gray, And from Liz in her own home, by Chesapeake Bay, We thank you for tuning in to our podcast At any point over this year that has passed We wish you the best in the coming new year, May you spend it with people you hold the most dear, Thank you for listening — but it’s now time to go Happy holidays to all — now go play in the snow!

Mat Goodman is pretty much the David Attenborough of New Zealand (our words, not his), except he's behind the camera not in front of it. He's been all over the world making wildlife documentaries, having intimate encounters with lions and tigers and bears - and a whole lot more.The latest project he worked on is a documentary series for the BBC called Serengheti, which is all about the wild animals of Africa.We talk about his unlikely path to becoming a filmmaker, some of his craziest work stories, including being charged at by bull elephants, and many of the conservation issues he's come face-to-face with on the job.// EPISODE EXTRAS // See the trailer for Serengeti here.Watch the series on TVNZ On Demand here.You can follow Mat on Instagram here.//SPONSORS//This episode is brought to you by Absolute Wilderness, delicious free-dried meals to fuel your next adventure, made locally in Nelson, New Zealand. Try their new range today. Visit absolutewilderness.co.nzThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nzFollow The Wild Podcast on Instagram and FacebookIf you enjoyed this episode it would mean a lot to us if you could leave a five-star rating and/or a short review. This helps us to reach more people and to keep producing more episodes. We love doing this, but it does cost money and take time, so we really appreciate all the support we can get from our awesome listeners. 

In grade school, we all learned the same two things: Dodgeball is a no-mercy bloodsport, where champions will rise... and be rewarded with eternal glory. And juice boxes. Never, ever write like a human being. Always write like an unfeeling academic robot — expressing personality through your work is a sin. In content marketing, however, the opposite is true. Humanity and personality are how you become memorable and stand out from your competitors. But how do you undo years of reflexive mental programming to not express individuality or personality in your writing?  For the answer to that question, we invited IMPACT Paid Media Specialist Dan Baum to join us on this week's episode of Content Lab. Dan earned his degree in biomolecular sciences, which initially made transitioning to a more human voice for the content he creates for IMPACT a challenge. However, over this past year, he's consistently delivered exceptional human content experiences for our audiences — from sharing personal stories about anxiety and imposter syndrome, to Google Analytics and Google Ads.  How did he do it? Listen in to find out! Links and resources Blogging tips guide (features the formulas mentioned in this episode with examples) How to write a blog post (+ free blog post template) Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition In 2020, Podcasts Will Be Eligible for Pulitzers Until next week! 

Isobel Ewing is a New Zealand journalist and all-round adventurer, who recently cycled part of The Silk Road with her brother, Jack. It was a 2500-kilometre, 49-day journey along the ancient trade route in Central Asia, made famous by medieval explorer, Marco Polo. Isobel was feeling burnt out from the 9-5 grind and wanted a journey that presented a significant challenge and would allow her to reconnect with the beauty and simplicity of nature. The Silk Road delivered on all counts.Isobel shares her story through beautiful vignettes, like only a TV reporter could. We cover the culture, the scenery, the risks, and the rewards of a journey that pushed her to the limit of what she thought she was capable of, and then pushed her some more.She also recounts one of the most legitimately terrifying wild animal survival stories that you'll ever hear on this show. That starts at around the 30-minute mark and you don't want to miss it. Seriously! If you enjoy adventure stories that  you're going to love this episode. //EPISODE EXTRAS//You can read more about Isobel's Silk Road journey on her website - isobelewing.comYou can also follow Isobel on Instagram hereSee a short clip of Isobel training for the Silk Road here//SPONSORS//This episode is brought to you by Absolute Wilderness, delicious free-dried meals to fuel your next adventure, made locally in Nelson, New Zealand. Try their new range today. Visit absolutewilderness.co.nzThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nzFollow The Wild Podcast on Instagram and FacebookIf you enjoyed this episode it would mean a lot to us if you could leave a five-star rating and/or a short review. This helps us to reach more people and to keep producing more episodes. We love doing this, but it does cost money and take time, so we really appreciate all the support we can get from our awesome listeners. 

Will Trubridge is a 7x world champion freediver from New Zealand who has 18 world records to his name, including the record for the deepest unassisted free dive (102 metres). He's an incredible athlete who's redefining what the human body is capable of. He's also spent a lot of time exploring the nature of the human mind. This episode gets deep - pun intended. We talk about pushing the limits of the human body, the risks and rewards of free diving, consciousness and flow states, and Will's recent world first underwater swim between the North and South islands of New Zealand to raise awareness of the plight of the Hector's and Māui dolphin.//EPISODE EXTRAS//Watch Will's incredible world record 102m free dive hereWe reference Will's TED Talk 'This is Why I Free Dive' quite a lot during the episode. You can watch it hereWatch the short documentary about Will's underwater crossing of the Cook Strait hereFollow Will on Instagram here and on Facebook here//SPONSORS//This episode is brought to you by Absolute Wilderness, delicious free-dried meals to fuel your next adventure, made locally in Nelson, New Zealand. Try their new range today. Visit absolutewilderness.co.nzThe Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nzFollow The Wild Podcast on Instagram and FacebookIf you enjoyed this episode it would mean a lot to us if you could leave a five-star rating and/or a short review. This helps us to reach more people and to keep producing more episodes. We love doing this, but it does cost money and take time, so we really appreciate all the support we can get from our awesome listeners. 

Lydia is one of New Zealand's great mountaineers and climbers. She's the first woman to summit Mount Everest without oxygen, back in the 1988. She's since gone on to climb Everest another four times. She also completed the first female ascents of several climbing walls in California's Yosemite National Park, recently popularised in the award-winning film, Free Solo.We talk about Lydia's childhood and how a girl who hated sports developed a deep love for the mountains. We also go into her time in Yosemite, the time she almost died in an avalanche in India, and touch on the unfortunate controversy surrounding her first Everest ascent.Here a just a few of Lydia's achievements to date:- The first woman in the world to climb Everest without oxygen (1988)- Probably the first woman in the world to climb an "8000er" alpine-style (one push, bottom to summit) without oxygen (1987)- 7 first female ascents of "Big Walls" in Yosemite Valley, California (early 1980s)- One of three Kiwis to make the first NZ ascent of the world's 7th highest mountain, Dhaulagiri in Nepal (2017)If you're interested in learning more about Lydia you can grab a copy of her book, Going Up is Easy, here or here. You can follow Lydia on Instagram here.The Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nzFollow The Wild Podcast on Instagram and Facebook.If you enjoyed this episode it would mean a lot to us if you could leave a five-star rating and/or a short review. This helps us to reach more people, to keep producing more episode, and to keep celebrating and telling the stories of high performers, modern explorers and our wild places.

Esporten har vuxit sig större och starkare och attraherar idag en målgrupp som är svår att nå ut till. Det finns ett brus i form av exempelvis adblockers och nya preferenser hos målgruppen. Kunal Chopra har under en längre tid haft insikten om att esporten absolut inte är en fluga, esporten är här och nu. Genom Content Labs esportskonferens Nordic Esports Summit kommer besökarna att få ta del av nycklarna till hur man låser upp den här målgruppen och hur just ditt företag kan lära sig om “fenomenet” esport - så ditt företag på ett effektivt och rätt sätt kan nå ut till målgruppen.Hur uppkom tanken att dra igång Nordens största esportskonferens? Vad är det som särskiljer Content Lab från andra aktörer inom sfären? Vad är det som gör att Content Lab kommer lyckas med sin satsning inom esport? Lyssna på det tionde avsnittet av “Allt om esport” för att veta hur just ditt företag kan lyckas inom esporten! See acast.com/privacy for privacy and opt-out information.

Ben Brown is considered a New Zealand whitewater legend. He's completed at least nine first descents of rivers or rapids in nine different countries. He became the first Kiwi to be given a Red Bull helmet, which is akin to being knighted in the world of extreme sports. And now he's started his own TV show, Built to Fish TV, which is gaining a huge online following.In this episode, we talk about how Ben got started with kayaking on the Waikato River in his hometown of Hamilton, the extreme life of a Red Bull athlete, and some of his most incredible adventures, including kayaking through rebel territory and crocodile-infested waters in Uganda.We also get into facing fear, flow states, and bouncing back from a couple of horrific injuries.This is a rare insight into the life of someone who's constantly pushing the boundaries of what's possible.Follow Ben on Instagram hereWatch Built to Fish TV on Facebook hereOr visit https://builttofish.tv/ The Wild Podcast is produced by The Content Lab, which provides content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

This episode is a bit different in that we (Andy and Jonny) decided to chat to one another about why we started the podcast, some of our own adventure stories, and a bit about our personal lives. It might sound like a bit of a cop out, but it's actually something we've been meaning to do for a while now. We thought it would be cool to let you all know who we are so that we're not just some anonymous voices you hear in your earphones every couple of weeks. We talk about the origins of The Wild Podcast and how we both developed a love for the outdoors, how Andy discovered a new species of spider, Jonny's experience on Te Araroa, a river that's been granted legal personhood, and the serendipitous story behind the world's tastiest freeze-dried meals.We'll be back with another epic guest in the next episode, but for now we hope you enjoy this conversation with us, Andy and Jonny, the hosts of The Wild Podcast.The Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

¿Son las audiencias el nuevo rey? ¿El contenido ha perdido ya relevancia? Estas son algunas de las preguntas que intentamos responder en este episodio de Content Ideas con Jimena Villavicencio, Editora General del Content Lab del Grupo El Comercio.

What happens when trampers disappear without a trace? Naomi Arnold is a journalist and writer based in Nelson, New Zealand, who has covered several high profile missing tramper cases. We talk about one of New Zealand's most puzzling cases - the disappearance of German tourist Christian Prehn in Nelson Lakes National Park. A keen hiker herself, Naomi often retraces the steps of missing people to bring the story to life in the hope of one day finding them. We talk about the missing people stories she's covered, search and rescue, and some of the other pressing issues facing the outdoors in New Zealand.Naomi's book latest book Southern Nights is due out in October. It looks at what is special about our southern skies, which have only been explored very recently compared to those in the northern hemisphere. It showcases our 'family of light', the major stars and objects of our sky and their associated meanings, history and cultural importance, explains Polynesian celestial navigation, which brought the first people here, and Maori astronomy or tatai arorangi, which helped people live here once they arrived. You can learn more about Naomi on her website.This episode is brought to you by Absolute Wilderness, delicious freeze-dried meals to fuel your next adventure made locally in Nelson, New Zealand, using the freshest, tastiest ingredients. Visit absolutewilderness.co.nz The Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Brando 'Wildboy' Yelavich is back, this time from "the middle of nowhere" at the half-way point of Expedition Dust, his epic 5000km bicycle adventure through outback Australia. The last time Brando was on the show (Episode #7), we said it would be cool to catch up during his journey. Despite questionable internet access, we managed to make it happen. It's the first time we've recorded an episode during an ongoing expedition and it definitely brought some rawness to the conversation. We talked about the highs and lows of Expedition Dust so far, grappling with mental health, and some incredible adventure stories, including running with a herd of wild camels in the desert. If you enjoyed our first conversation with Brando, we're sure you're going to love this one, too.You can follow Brando and Expedition Dust here. Seriously, get behind him. He's possibly the first person ever to attempt this journey on bike.This episode isThis episode is brought to you by Absolute Wilderness, delicious freeze-dried meals to fuel your next adventure made locally in Nelson, New Zealand, using the freshest, tastiest ingredients. Visit absolutewilderness.co.nz The Wild Podcast is produced by The Content Lab, which provides content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz

Warren Bates is a former world champion adventurer racer and the co-founder and event director of GODZone, the world's largest expedition adventure race held in New Zealand every year. In this episode, we attempt to define exactly what adventure racing is and go into Warren's personal story from investment banker to adventure racer. We also talk about the physical and mental conditioning required to undertake one of the most gruelling races on earth.To learn more about GODZone visit godzoneadventure.com This episode is brought to you by Absolute Wilderness, delicious freeze-dried meals to fuel your next adventure made locally in Nelson, New Zealand, using the freshest, tastiest ingredients. Visit absolutewilderness.co.nz The Wild Podcast is produced by The Content Lab, content marketing, copywriting, and brand storytelling services for New Zealand businesses that want to build audiences and authority online. Visit contentlab.co.nz 

Why is Abbygail Wood at The Content Lab not fazed by being called a hippy? Find out in this episode as I sit down with Abbygail to chat about using your abundance mindset and open communicate to stand out against your competition and stand up for your clients. Abbygail Wood is the founder of The Content Lab, helping digital agencies connect with their audiences through professional copywriting. In this episode, Abbygail dives into the importance of networking, why “fancy and formal” is not the way to go with online content, and why you need to invest in your skills. Plus, why continuous learning is such a big part of your professional journey when working in the digital space. Tune in to learn how to: Take advantage of networking to help solve issues your agency is facing Communicate to your clients how online content works Practice active listening to address problem solving

One of the most important tasks any content management or digital marketing professional will undertake is interviewing subject matter experts for content marketing purposes.  It's so important, I wrote an entire article on how to screen for interviewing skills when hiring a content manager for your company.  Because, here's the thing about interviewing subject matter experts -- it's not as easy as it sounds.  Psst! Check out this exclusive offer from Verblio for Content Lab listeners! Over the past six years, I've conducted hundreds of hours of subject matter expert interviews, and I made a lot of mistakes along the way, because I thought all I had to do was hop on the phone with a list of questions, ask them, get answers to them, and move on with my day.  This is actually quite a common misconception. Interviewing subject matter experts for content is a bit of an art form, and there are a lot of things you need to think about: How you prepare for the interview in advance. What the atmosphere and setting are like for the interview itself; and what you do when you're stranded in a less than ideal interviewing situation. How to build rapport with an interview subject so they (a) feel comfortable with you, (b) loosen up if they're nervous, and (c) ultimately, give you the expert goodness you need. Having backup plans and strategies for interview subjects who aren't cooperating or giving you what you need to consider the interview a success. And a lot more. That's why I invited our new editorial content associate, John Becker, to join me this week to talk about all of those things and more.  Enjoy! 

You guys are in for a treat because, apparently, something magical happens when you get three super passionate content nerds in one virtual room.  This week, I had the distinct pleasure of having Head of Content & Marketing Manager Kali Greff and Manager of Operations Alexa Baray of Verblio (formerly Blog Mutt) on the Content Lab to talk about one of the most unpopular content marketing tasks in existence -- creating outlines.  Psst! Check out this exclusive offer from Verblio for Content Lab listeners! We were forced to do them in grade school, and even though content is now my career, I still haven't gotten over that trauma.  I mean, really. You force me to do an essay as a sixth grader -- which is awful enough -- but you're also going to make me do a bunch of extra work by creating an outline in advance that will be graded as a separate assignment? Obviously, the pain is still very close to the surface for me. Yet outlining still matters a lot in content marketing projects. But because so many of us get downright hostile at the idea of outlining, it's become this thing no one talks about.  So, Kali, Alexa, and I decided to rip off the band-aid this week to help transform outlining from an activity many of us activity dislike into a strategic brainstorm that excites and leads to better content.  Oh, I also may or may not have went off on a rant about why I really, really do not like the traditional inbound approach to buyer personas. In that, I think they're useless 99% of the time.  Enjoy! 

After many late nights and lots and lots of writing, IMPACT Paid Media Specialists Jason Linde and Dan Baum finally saw their massive, comprehensive Google Ads guide for digital marketers go live.  And, let me tell you, their Google Ads Guide is a thing of beauty...  Here's the thing though. Creating a piece of content at this scale is hard enough, but doing so with a partner instead of flying solo is another matter entirely. So, I decided to invite Jason and Dan on the Content Lab this week to talk about what it takes not only to execute such an intensive content project successfully as individual contributors, but also what it takes to be successful as a team who has been tasked to do so together.  We also talk about why sweaters from Old Navy follow me around online until I buy them, and whether or not Dan and Jason are familiar with the internet.  Oh, and save the date, everybody...  Jason and Dan will be doing a totally live AMA in IMPACT Elite about Google Ads on June 4 at 11 a.m., Eastern. So, if you're not a member already of IMPACT Elite, I highly recommend you join now. Enjoy! 

Cibrán Isasi, Director de Campañas Publicitarias conversa con Raúl Tola, editor general de MU Marketing & Content Lab, acerca de la realización de campañas publicitarias; es decir, cómo las ideas creativas se ponen en práctica adecuándolas en las distintas plataformas y cómo es que estás llegan a impactar en un mundo cada vez más saturado de publicidad.

Heather Parady is the host of the Unconventional Leaders Podcast. She interviews leaders from all over the world who have build great things from the ground up. She is also the founder of the Content Lab and helps mission-driven leaders spread their messages through content marketing strategies.

t was only going to be a matter of time before I found an excuse to bring one of my favorite content nerds back to the show -- Justin Champion, content professor extraordinaire at HubSpot Academy.  While I am prone to theatrics -- which, as an only child, I believe to well within my rights -- I am not being hyperbolic when I say this is one of the most actionable episodes of the Content Lab to-date.  Fresh off launching a brand new business blogging course for HubSpot, we zeroed in on the final lesson -- guest blogging as a link-building strategy and how to do it well. We wanted to talk about this topic for two critical reasons: First, link-building is one of the most criminally overlooked aspects of building out effective topic cluster-based content strategies; and Guest blogging has a bad reputation, and there are a ton of people in the marketing and inbound fields who say guest blogging is totally ineffective.  So, in this episode, we talk about: Why link-building is so important if you want to see long-term success with any content you create, but particularly topic clusters and pillars;  Why guest blogging is a strategy you need to bring into your content processes; What you should be guest blogging about and the strategic approach you need to take to develop topics and create guest blog drafts; How to build relationships and effectively pitch story ideas to other publications; How to write an incredible guest blog author bio, because I learned in this episode that I was totally blowing this step. (Oops.) Enjoy! 

Happy Hump Day Y'all! Today's guest is nothing short of spectacular and you NEED to tune into to the entire episode. I couldn't pin point which golden piece of wisdom to feature because there were so many of them. Heather Parady is the host of the Weekly Parady podcast and the founder of the Content Lab. She works with mission driven leaders to develop content marketing strategies that spread their messages (and most importantly) makes an impact in the world. Heather Parady, Thought Leader, the host of the Weekly Parady Podcast, a mom, wife and so much more. An all around amazing human being. Her goal is to not become rich and lay on the beach, but to help others do that. She believes there's nothing wrong with enjoying what you work for, but also using that success for a much bigger purpose. Her goal is to help you succeed in doing just that by using her podcast, her community, and a wide array of tools in her carefully curated arsenal to support those on the same mission as her. We talk about: - her two daughters and how we can learn things like innocence, and forgetting what others think of us to taking note of how precious time really is - her marriage and how some of the things she's realized on her journey  has helped her show up more powerfully with her husband (She shares a really amazing story!) -  why using your purpose and listening to your calling is super important when it comes to tuning into your intuition - letting yourself be in the season when things go bad, acknowledging your space there and honoring it ...and SO MUCH MORE! Connect with Heather below: Website - https://www.heatherparady.com/ Instagram- https://www.instagram.com/heatherparady/ Facebook - https://www.facebook.com/weeklyparady/ Twitter - https://twitter.com/heatherparady The Weekly Parady Show - https://itunes.apple.com/us/podcast/the-weekly-parady/id1412461408?mt=2

Hello, everybody! As subscribers of THE LATEST know, I'm reporting in from Chicago where, earlier this week, I hung out with the Chicago HUG for a talk and workshop on content strategies and pillar content!  That's me, hanging with IMPACT Director of Audience Engagement & Community Stephanie Baiocchi and IMPACT Director of Event Marketing Jen Barrell in front of... well, the Chicago skyline... buried behind snow clouds. Whatever. Anyway, we're not here to talk about my trip to Chicago.  Instead, I have a wonderful conversation for you this week between myself and IMPACT Content Marketing Consultant Kevin Phillips, who you may remember from one of the first episodes of the Content Lab podcast!  He recently published his own definitive pillar guide on content marketing, so he joined me to talk about his experience writing his own piece of pillar content and to share the most mind-blowing content marketing strategy he recommends to everyone.  I kid you not, it is a strategy I had never heard before, and I don't know how I had never thought of it.  Enjoy!  Resources We Discussed Content Marketing Defined, the Ultimate Getting Started Guide The Definitive Blogging Tips Guide for Businesses & Marketers Accelerating Sales with Video from Sales Hacker, feat. Myriah Anderson They Ask, You Answer by Marcus Sheridan  The Big 5 Blog Topics Guaranteed to Drive Traffic, Leads, & Sales Subscribe to the Content Lab Monthly Newsletter Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple. Here's what it looks like, so you know what shenanigans you're getting into with me: So, what are you waiting for? Go to this page and sign-up. Connect with Content Lab  Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode! Liz: Twitter, Instagram  Or you can comment on this episode below! I'd love to hear from you.

This week, it’s just me. And that's because I’m rolling out a new monthly feature called the “What’s on My (Content) Mind,” which will star little ol' me, on my own.  As I mentioned back at the beginning of the year, I wanted to play with the format of Content Lab to make it more valuable to you, and this new feature is part of that.  Before, I was trying to shoehorn in all of my thoughts and ideas around interviews and conversations that really should have been allowed to stand on their own.  In the spirit of radical candor, I'll just put it out there that the end result was a podcast that meant well, but was cluttered and messy.  Once I realized that, however, I was left with a problem. I always envisioned Content Lab as being part interview, part invitation to you all to come behind the scenes of what's happening in my brain, with content strategy, and content at IMPACT.  Enter stage left, “What’s on My (Content) Mind.”  Each month, I'm going to take a break from chatting with others to share with you all what’s inspiring me, any major content milestones from the past month, and what I’m going to be focusing on in the month to come. That way, we all still get to learn from some of the brightest content minds in the industry, and I still get to talk to you, one-on-one, about all of the new tools, strategies, and ideas we're testing here, as well as what's inspiring me and challenging me.  But the goal of Content Lab hasn't changed -- to arm you with “the strategies and tools you need to create the addictive content your audience will love.” OK, let’s do this. 

Before we get started, I have an important piece of housekeeping to address -- Content Lab will now be coming to you on Fridays, instead of Wednesdays, at 11:30 a.m., Eastern.  Ladies, gentlemen, cats, dogs, otters, and squirrels -- it is 2019, and I am back, as is the Content Lab podcast! And man, I am excited. For the vast majority of the past month, I've lived in a holiday-induced haze of drifting between eating pie and feeling shame about eating said pie while lifting at the gym. So, I am ready to shake off the cobwebs.  The best part about a new year is that it's a new beginning, clichéd as that may sound. I'm a big fan of fresh starts, so I want to spend this episode sharing with you what's on my mind for the coming year.  Both with content creation, and for the Content Lab.  What Will Be My Content Obsessions in 2019? First, I want to think with a more video-first mindset. Or at least with a mindset that embraces video as equally as I do writing. The obvious reason being that, while there will always be space for the written word, video is one of the most effective (and quickest) ways to establish trust with an audience or an individual, and foster a more human-to-human connection.  (Also, I after spending more than a week editing Myriah Anderson's utterly inspiring Video for Sales getting started guide -- which just launched this week at impactbnd.com/video-for-sales -- I kind of have video on the brain.) So, one of my objectives for this year that I'm that I'm particularly excited about is ensuring IMPACT is a best-in-class example of how to use video in your content and marketing.  As part of that goal -- I'm pushing myself to create more video personally -- for email messages, articles for IMPACT, and more. Thankfully, I've got Vidyard GoVideo to help me out with that, which I'm more than a little obsessed with.  Next, I want to be more... open-minded about robots, and the how AI will shape the future of what I do as a content creator. I've always feared the moment when they would design an AI that could flawlessly mimic my writing style and endless devotion to the original Law & Order series. But after learning about what Forbes is doing with AI to empower their writers with a more bionic approach to robots, I'm intrigued.  For those who haven't heard about what Forbes is doing: Forbes now uses a CMS called Bertie. Bertie uses artificial intelligence to suggest headlines and propose topics for contributors based on their publication history.  "That's nice." OK, here's the "big deal" news.  The team at Forbes is currently testing an AI-driven tool within Bertie that gives Forbes writers a very rough draft to build upon, instead of having them start a new article from scratch.  In addition to starting copy, this "rough draft" might include links to other resources -- both internally from Forbes, as well as other sites -- and images.  This is a big, big deal. I mean, just imagine never having to be bossed around or mocked by a blank screen again. Never having to create something from nothing, because your new best robot friend had already curated some raw materials for the express purpose of empowering you to write something powerful and valuable.  It's this idea of content creation bionics -- of leveraging AI with a "How can we help humans?" approach, rather than a "How can replace humans?" one -- that I had never considered.  My only gripe when I first initially learned of this innovation, however, is that it seemed pretty much a luxury of those publishers and media giants with big budgets.  But yesterday, I was introduced to nDash.co's online Content Brief, which is based off a similar model of providing an AI-researched brief on a search term input by a human, that they wish to write about: I took it for a test drive with the term, "why website accessibility is important for businesses," and within minutes, I received an extensive set of resources in this content brief: Unlike Bertie, which creates a rough draft, nDash's Content Brief is clearly a robot-aggregated set of statistics, summaries, and links.  That said, there's enough here for me to keep using it, because it brought together so many resources that I would have had to go out and independently mine for myself. Although, I'll still probably do a bit more research on my own, as well.  We're living in exciting times, content friends.  Third, I want to bring more order and focus to the idea of pillar content and topic cluster strategies.  I don't want to dive too deeply into what I mean by this at the moment, but for now, here is the problem I've identified. Search engines -- particularly Google -- favor websites with a limited number of focus areas. Preferably one.  While the topic cluster model brings some semblance of order to content strategies that were once completely arbitrary, we're still not too far away from organizations having... well, tons of random topic clusters floating around in cyber space, disconnected from each other.  My goal this year is to solve for that in a way that brings even more order to the way we develop content strategies and helps us better network our content for search engine visibility.  So, stay tuned on that front.  Additionally, a goal I'm carrying over from last year is to continue to push the boundaries of what it means to create content that's as absurdly helpful as possible. Our mission here at IMPACT is to be obsessed with leading those within our community -- readers, clients, whomever -- to success. To make your jobs easier every single day. So, if I'm not pushing myself to give more, and do more, and show more, then I'm not doing my job.  That may sound overly simplistic, but we believe that is the core of what it means to be inbound. An innate sense of altruism, where you don't stress about hiding your secret sauce. Instead, you give it away for free.  I did that with my pillar on how to create a content style guide, and I was nervous. I literally gave away my whole process -- workshop guidelines, worksheets, templates, and all.  Then, I saw this message in IMPACT Elite, and I was blown away: My goal is to create more moments like this for myself, and empower others inside and outside of IMPACT to do the same. That's what it's all about, folks.  Finally, I want to continue to innovate with Content Lab, so it is the most valuable podcast it can possibly be.  I've already spoken with a few of you and gotten invaluable feedback on what you love about the podcast already, and what is on your wishlist for Content Lab in the future.  Don't worry, you'll continue to hear interviews with some of the best content brains in the industry, and I'll still be sharing some of my favorite tips, tools, and tricks for being a rockstar content creator. My goal is to make sure I'm doing it in the most helpful way possible.  With that, happy 2019, everyone! I'm so excited to embark on this new year of content creation together.

I’ve been working with Carina Duffy, IMPACT’s resident HubSpot & Inbound Specialist (and co-host of the Hubcast with Marcus Sheridan) on a piece of pillar content about HubSpot Marketing as part of a larger pillar content strategy I'm helming at IMPACT. Now that Carina is almost to the end of her writing marathon, with me cracking the whip and walking her through the process of what it really takes to create a piece of pillar content, I wanted her to join me this week to share her experience.  During our interview, she shared a candid pillar content creation retrospective on what surprised her, what she’s learned, and what advice she would give to others who have a similar content mountain to climb. (It's almost like a sequel to the very first episode of the Content Lab, during which I was joined by Justin Champion of HubSpot to demystify pillar content.) I would consider a must-listen for anyone who is tackling a pillar content strategy or is being asked to write a piece of pillar content -- or any large long-form piece, for that matter.

After, "But I'm not really a good writer," a close second in terms of my least favorite content creation excuses is, "But I just don't have enough time, sorry." So, if you've ever uttered that phrase yourself when someone from your marketing team has asked you to create content -- or you're someone who manages the content strategy in some capacity for your organization, and you've heard that from other people -- consider this episode mandatory listening. To unpack this meaty, two-part topic, I invited Chris Duprey, our COO, to join me on this week's episode. Why? Because he's a busy guy. A very busy guy, in fact. Yet, he still manages to be a prolific content creator for IMPACT. On top of that, his position means he has deep insights on how to us marketers and content nerds can better manage conversations -- either upward to executive leadership or laterally to peers -- where someone is struggling with content creation. Again, if you have never listened to the Content Lab before, make this the one you start with. 

Today, I invited my original partner in podcasting crime, Jessie-Lee Nichols -- who is now the design supervisor here at IMPACT -- to the Content Lab today to talk about one of our favorite topics. Organizations often struggle with where to put content creation into a process for projects like a website, an infographic, or... well, anytime a designer and/or developer needs to get involved to create the final product of a content piece. It makes sense.  Content creators and marketers often say they can't visualize the space their content is supposed to go in, so they want to see a full design before they start working on content.  On the other hand, designers and developers are pushing back, because they can't design without knowing the substance of the content they're supposed to be supporting with their creative talents.  How do you find a happy middle ground with these types of projects, where all contributors feel they have what they need? Can you truly have a content-first approach to websites and design projects? And how do you foster better relationships with your creatives as a content creator or designer? Tune in to find out the answers to these questions and more...

People talk a lot about wanting to be thought leaders; they don’t want to sound like their competitors. They want to say something different. They want to be bold and memorable. But when it comes time to put the proverbial pen to paper, it’s not uncommon for one of two things to happen: You freeze and write something utterly boring. Even though you want to stand out, you still err on the side of playing it safe, lest you piss someone off in your content. On the other hand, you might go all in and end up teaching a valuable lesson, but your worst fears are realized -- you’re too preachy and aggressive. In my personal opinion, being stale and inoffensive is the worse of the two crimes, but regardless of which category you fall into, I think we can all agree there’s a very fine line between teaching and preaching. So, how do you effectively teach your audience and share big, hairy, audacious ideas without turning them off? I’ve invited Laura Belgray, the copywriting queen behind Talking Shrimp, to help me answer that question in this episode of the Content Lab.

When I ask folks what they think the most common reason content projects fail is, typically they say it's the actual content creation step is the culprit. While it’s true that a lot of projects end up needing to dump their proverbial Starship Enterprise Warp Core due to some sort of failure in the writing of the words department, one of the most insidious and more common reasons content projects fail is also the one that's most often overlooked. Content workflows. Literally the “who is responsible for what and when” order of operations for a content project. Why are workflows such a big problem? Well, there is no single answer to that question. In some cases, marketers think their content project is so simple, they don’t need to define one. Someone just needs to write it and then someone else will approve it. The end. Other times, you might end up with a too many cooks in the kitchen scenario, due to an overcrowded and overly clunky workflow. So, how do you tell if your content workflow is broken, and what are the most common mistakes people make when creating one? How do you create a killer workflow that gets your project done on time, and how do you get people to actually follow it? These are questions every content manager and marketer should be able to answer, so I’ve invited Rob Mills, content strategist from GatherContent, to join me to today to help me do just that. Enjoy!  Resources & Articles Produce high-quality content at scale with GatherContent My (now on-demand) webinar with GatherContent on content frameworks for agencies One Thing: Shortcuts Are Bad Looking back on my conversation with Rob, it was chock full of great advice on content workflows. But there’s one thing he said that’s been rattling around my brain since we spoke -- how one of the most common mistakes people make with their workflows is to over-simplify or skip necessary steps so they’re seemingly more concise at the outset. Which brings me to this week’s one thing. Cutting corners is so tempting when it comes to content creation. Not doing as much research as you should. Not outlining a blog post before you write a draft. Skipping an extra interview because you totally have enough. Not having a key stakeholder look at content earlier in the process, because they have a tendency to upset the apple cart with their demands and high expectations. Not reading through your work one last time to make sure you didn’t miss any glaring mistakes. “What’s the worst that could happen, right?" Look, I get it. Content creation feels like homework for a lot of people, and there are already so things you need to do to get a piece of content across the finish line. That said, here's my one thing for this week: As tempting as it may be to skip steps in creating content -- whatever those steps may be -- don't. Whether you’re talking about "tightening up" a content workflow or nixing that last read-through of a draft before it goes live, you're only going to end up hurting yourself. Whatever time you may think you'll save with that shortcut now you’ll probably need to make up later when you have to go back and redo the work you couldn't be bothered to do correctly the first time around. (Or worse, you may not realize something’s wrong until someone points out that obvious error you made after you’ve already hit publish. And by then, it's too late.) Trust me, I’ve learned this lesson the hard way more times than I’d care to admit.  So, when it comes to content, follow the right process the first time, no matter what that process might be. You’ll save yourself a lot of heartache in the long run. Weekly Awesome: HemingwayApp Okay, I may be biased because Ernest Hemingway is one of my favorite authors, but trust me when I say the Hemingway App is deserving of the award of this week’s Weekly Awesome. Hemingway App is an editor with a free web-based option and a downloadable desktop application. But it’s not just any editor. Instead of skimming your work for the usual spelling and grammatical errors, it measures the complexity and readability of your writing. It tells you the grade level of your writing. It highlights overly complex sentences, you can break them down. It also tags passive voice and when you use too many adverbs -- two of the most common ways to diminish the strength of your writing. So, go to HemingwayApp with your next draft and start making your content better right now. Check Out GatherContent's Book, Content Delivery! This book will help teams put content-first and arm them with techniques and know-how to deliver content on time. From upfront planning, to getting a team and process in place and implementing your plan, this book shares advice for every step of the way. Whether you’re part of an in-house team or an agency working with clients, this book is for those who are responsible for websites with dozens, hundreds, or thousands of content items. Get the book for free at GatherContent. Connect with Rob Mills You can find him on Twitter, but he says he also loves getting email, so shoot him a message! Subscribe to the Content Lab Monthly Newsletter Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple. So, what are you waiting for? Go to this page and sign-up. Connect with Content Lab  Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!  Content Lab: Twitter, Instagram Liz: Twitter, Instagram  Or you can comment on this episode below! I'd love to hear from you.

Since it's the first episode, I could have played it safe by sticking a timid toe in the shallow part of the pool in the form of an easy topic. But instead, I decided to dive right in to the deep end with a big and meaty topic -- pillar content. In case you're new around here, I'm a little obsessed with pillar content, so I like to write about it: Pillar Content: 4 Important Lessons for Beginners [Series] Pillar Content: 2 Dos & 2 Don'ts for Marketers [Series] Pillar Content Workbook [Downloadable] (I'm also going to be talking about it at IMPACT Live!) Why pillar content? It's complex topic that has prompted a lot of chatter in the inbound community, and for good reason. It's big. It's scary. It's exciting. It's intimidating. It's the future of content. Most of all, it's misunderstood. To help me unpack and demystify pillar content, I invited one of my absolute favorite fellow content nerds and industry friends to join me this week -- Justin Champion, content professor at the HubSpot Academy.   Pillar Content Examples The Ultimate Guide to Website Redesign for Businesses How to Create a Brand Messaging Strategy  Colgate Gum Disease (page #1) vs. Crest Gum Disease (page #9) Content Strategy for Website Projects by GatherContent Other Resources & Articles Keywords Everywhere Chrome Extension & Plugin Content Marketing Certification by HubSpot Free Content Marketing Training by HubSpot Articles by Justin Champion Pillar Content Planning Workbook by IMPACT One Thing: Be Specific My "one thing" for you all to do differently this week is to narrow the scope of what you cover in one piece of content. More specifically, no matter how long a piece of content is -- 400 words or 14,000 words -- you should identify a specific problem or question for you to solve or answer in every single piece of content you create.  In the context of pillar content, that might seem impossible, considering that a pillar, by definition, is supposed to be the most definitive resource on a particular topic.  But trust me, you can solve for specific problems in your pillars.  That's what we did at IMPACT with our pillar on website redesign. Website redesign is a broad, complex topic. Instead of treating our pillar like a kitchen sink, we opted to solve the problem of educating businesses on everything they need to know before they call an agency.  (Now, we can go back later and build out other pieces on that topic -- for example, website redesign process or web design trends.) Content that is everything to everyone ultimately pleases no one. So, tighten the focus on the content you're creating. Not only will you create content that's more effective, you'll also be able to come back and visit broad topics in different ways more easily in future. Weekly Awesome: Ubersuggest Neil Patel's Ubersuggest is one of my favorite keyword research tools that I use when working on our pillar content strategies. It's easy to use and understand, and I also get a lot of great ideas out of the related keywords it spits out. Also, as someone who is a content nerd first, this super simple tool really helped me bring data into my content development work. Like we talked about in this episode, you can create the most amazing content in the world, but no one will find it if you don't have a research-backed keyword strategy behind it. Check Out Justin's Book, Inbound Content! Your content must be valuable, relevant, and consistent -- but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Get the book on Amazon. Connect with Justin Champion You can find him on Twitter, but also I would highly suggest checking out his Wild We Wander website and Instagram, which documents his and (his wife) Ariele's lives as digital nomads.  Subscribe to the Content Lab Monthly Newsletter Once a month, I'm going to send you an absurdly useful newsletter will tons of insights, tips, and tools for you to make your content amazing. It's that simple. So, what are you waiting for? Go to this page and sign-up. Content with Content Lab (& Me!) Okay, first, you've gotta subscribe to Content Lab on Apple Podcasts. That way you'll never miss an episode!  Content Lab: Twitter, Instagram Liz: Twitter, Instagram  Or you can comment on this episode below! I'd love to hear from you.

Avengers: Infinity War is both ground-breaking and box-office busting having logged the biggest ever opening weekend. Three fans discuss what made this extraordinary film work and where the story - and Marvel itself - will possibly go from here. Host Jonathan Roberts is joined by The New Paper's Deputy Lifestyle Editor Joanne Soh and Creative Director of SPH Think Inc and Content Lab, Kelvin Chan. And if you haven't seen the film yet, be warned, this is a spoiler-filled podcast… Feedback to: podcast@sph.com.sg Download ST & BT podcasts for offline listening: http://str.sg/stbtpodcasts On website: http://str.sg/stpodcasts On Spotify: https://spoti.fi/2PwZCYU On iTunes: https://apple.co/2Lu4rPP On Google podcasts: http://str.sg/googlestbt See omnystudio.com/listener for privacy information.

Avengers: Infinity War is both ground-breaking and box-office busting having logged the biggest ever opening weekend. Three fans discuss what made this extraordinary film work and where the story - and Marvel itself - will possibly go from here. Host Jonathan Roberts is joined by The New Paper's Deputy Lifestyle Editor Joanne Soh and Creative Director of SPH Think Inc and Content Lab, Kelvin Chan. And if you haven't seen the film yet, be warned, this is a spoiler-filled podcast… Feedback to: podcast@sph.com.sg Download ST & BT podcasts for offline listening: http://str.sg/stbtpodcasts On website: http://str.sg/stpodcasts On Spotify: https://spoti.fi/2PwZCYU On iTunes: https://apple.co/2Lu4rPP On Google podcasts: http://str.sg/googlestbt

We hear it over and over -- consumers today are being bombarded with messaging and content from all sides. It’s an information overload, and many businesses are struggling to cut through the clutter and target prospects in a loud and clear way. Today’s guest is an expert and consultant that helps companies do just that. Jessica Mehring is the CEO of Horizon Peak Consulting and the creator of a unique service called the Content Lab, which trains marketers and content creators on how to craft the perfect messaging. How does she do it? Jessica’s method dives deep into the internal pain of the prospect, and her research-based content strategy strives to display the personality of your business. Episode Highlights: The inspiration behind creating The Content Lab Why results are part of Content Lab’s mantra Fighting the content fatigue with targeted messaging What’s driving good content? Jessica’s pre-planning process for content strategy & utilizing the virtual focus group Client stories and experiences More than what’s on the surface: Digger deeper into prospect pain Identifying the important of open and click-through rates Following the customer’s emotional journey What’s next for Jessica Mehring Resources: Horizon Peak Consulting The Content Lab

The American Film Institute DigiFest and Digital Content Lab took place November 6-7 in Los Angeles. Here on [itvt] Radio, we host 2 shows back to back featuring participants that demo'ed some of the most innovative prototypes of new interactive media work being done today. In this show, we hear from Phillipe Couteau (EarthEcho), Yaoshiang Ho (MGM), and Chris Jacobs (United Future). Your host is Tracy Swedlow, editor-in-chief of InteractiveTV Today itvt.com and blog.itvt.com

The American Film Institute DigiFest and Digital Content Lab took place November 6-7 in Los Angeles. Here on [itvt] Radio, we host 2 shows back to back featuring participants that demo'ed some of the most innovative prototypes of new interactive media work being done today. In this show, we hear from Marc Johnson (ABC.com), Jaime Levy Russell (HUGE), and Nonny de la Peña (documentary filmmaker). Your host is Tracy Swedlow, editor-in-chief of InteractiveTV Today itvt.com and blog.itvt.com