Podcasts about measurable

What separates an impressive agentic AI demonstration from a deployment that produces measurable business value across an entire company? In this episode, I speak with Frank Theisen, Vice President of IBM Technology across Europe, the Middle East and Africa, about how businesses can move AI agents beyond isolated pilots and into the processes where work actually happens. Frank believes the conversation has changed considerably. Most large companies are deploying some form of AI, yet many still struggle to demonstrate a significant commercial return. The difference comes from connecting AI with end-to-end business processes rather than creating another assistant that sits outside the systems employees use every day. IBM has attempted to prove this internally through its "client zero" approach, using its own technology across human resources, IT, procurement, sales and software development before taking those practices to customers. The company reports that AI, automation and hybrid cloud have contributed to $4.5 billion in productivity gains over three years. Frank explains how IBM's AskHR service handles common employee inquiries and helps managers complete administrative tasks without learning how to operate several separate enterprise applications. IBM reports that AI now resolves 94 percent of common HR requests automatically, while similar work is taking place across IT support and procurement. The discussion then turns to orchestration. As companies acquire agents from multiple software providers, the problem becomes far larger than creating individual assistants. Businesses need to understand how agents communicate, which systems they can access, what identities they use and who remains accountable for their actions. Frank expects the number of applications, agents and non-human identities to grow rapidly. Without orchestration and governance, companies risk recreating the same application sprawl they have spent years attempting to reduce, this time with software capable of making decisions and generating additional code. Data presents another barrier. Publicly trained models rarely contain the proprietary information that gives a company its commercial advantage. That information remains distributed across databases, applications, mainframes and cloud services. Frank argues that enterprises need a governed, federated way to bring AI to their data without repeatedly copying everything into another repository. We also discuss digital sovereignty across Europe and the Middle East. Frank describes sovereignty as a matter of control across data, operations and technology. Companies need to decide which workloads require isolation, which regulations apply and where dependence on one provider could limit their future choices. Wimbledon provides a timely example of these principles in practice. IBM Bob helped modernize the tournament's digital platform by mapping and migrating approximately 15,000 articles, videos, photographs and related metadata. IBM says work that would traditionally require four or five specialists over several months was completed by one engineer within four weeks, with the assets themselves extracted in 47 minutes. Frank closes with three practical priorities. Understand where AI could affect the business, determine how successful use cases can be automated across complete processes, then address security, governance and provider dependence before expanding them. If your company already has dozens of AI pilots, should the next investment create another agent or coordinate the ones you already have? Listen to the episode and share your thoughts with me.

Contributor; Taylor Lynch, MD Educational Pearls: Thoracotomy  Thoracotomy is used in traumatic cardiac arrest to replace conventional CPR with direct access to the chest. Goals include identifying and controlling reversible causes of bleeding, prioritizing blood flow to the heart and brain, and performing open cardiac massage. Trauma categories Penetrating trauma: Gunshot wounds and stab wounds. Has a higher chance of survival because the injury may be localized and directly repairable. Cardiac stab wounds may have the highest survivability because the defect can be visualized, repaired, and treated with blood administration. Blunt trauma: Motor vehicle collisions and falls from height. Has a much lower chance of survival. Western guidelines EMS must witness the patient lose pulses. Penetrating trauma: CPR for less than 15 minutes. Blunt trauma: CPR for less than 10 minutes. Survival decreases to essentially zero beyond these time limits. Eastern guidelines Focus on the presence of signs of life in blunt or penetrating trauma. Signs of life may include: Pupillary response. Measurable blood pressure. Purposeful movement. Patient selection Thoracotomy should only be performed when the patient has a reasonable chance of survival. It is a highly morbid procedure with significant occupational risks, including needlestick injury. Appropriate patient selection and timing are essential. Procedure Begin on the left side of the chest. Cross-clamp the aorta to restrict blood flow below the heart and prioritize circulation to the heart and brain. Identify and repair visible sources of bleeding involving structures such as the heart or lungs. Perform open cardiac massage as the equivalent of CPR. ACLS medications may still be administered. References: Cothren CC, Moore EE. Emergency department thoracotomy for the critically injured patient: Objectives, indications, and outcomes. World J Emerg Surg. 2006;1:4. Published 2006 Mar 24. doi:10.1186/1749-7922-1-4 Rhee, Peter M. ; Acosta, Jose ; Bridgeman, Amy et al. / Survival after emergency department thoracotomy : Review of published data from the past 25 years. In: Journal of the American College of Surgeons. 2000 ; Vol. 190, No. 3. pp. 288-298. Nunn, Andrew ; Prakash, Priya ; Inaba, Kenji et al. / Occupational exposure during emergency department thoracotomy : A prospective, multi-institution study. In: Journal of Trauma and Acute Care Surgery. 2018 ; Vol. 85, No. 1. pp. 78-84. Burlew CC, Moore EE, Moore FA, et al. Western Trauma Association critical decisions in trauma: resuscitative thoracotomy. J Trauma Acute Care Surg. 2012;73(6):1359-1363. doi:10.1097/TA.0b013e318270d2df Seamon MJ, Haut ER, Van Arendonk K, et al. An evidence-based approach to patient selection for emergency department thoracotomy: A practice management guideline from the Eastern Association for the Surgery of Trauma. J Trauma Acute Care Surg. 2015;79(1):159-173. doi:10.1097/TA.0000000000000648 Summarized by Steven Fujaros NREMT | Edited by Steven Fujaros & Ahmed Abdel-Hafiz, NREMT-P   Donate: https://emergencymedicalminute.org/donate/   Join our mailing list: http://eepurl.com/c9ouHf

In this episode of Technovation, Peter High speaks with Alex Holt, Field CTO at ElevenLabs, about what separates successful enterprise AI initiatives from those that never move beyond the proof of concept. Alex explains how ElevenLabs combines cutting-edge AI research, enterprise-grade products, and forward-deployed engineering to help organizations deploy voice AI at scale. He also discusses why AI success depends on tying every implementation to measurable business outcomes, how voice agents are transforming customer engagement, and why enterprises must rethink implementation if they expect real ROI. In this episode, you’ll learn: Why AI projects should begin with business KPIs—not technology How forward-deployed engineering accelerates enterprise adoption What makes enterprise voice AI production-ready How ElevenLabs balances innovation with safety and governance Why the best AI organizations measure outcomes, not experiments This episode is presented by ElevenLabs — Modern Email Delivery for developer & product teams. Learn more at elevenlabs.io

Dr. Diana Walsh Pasulka — professor of religious studies, author of The Others: UFOs, AI, and the Secret Forces Guiding Human Destiny — is here to answer one of the most controversial and fascinating questions of our time: what if many of humanity's oldest spiritual encounters weren't interpreted correctly at all?Dr. Pasulka breaks down:- Shocking similarities between alien abductions & purgatory that first pulled her into UAP research- Whether historical Catholic supernatural experiences would be interpreted today as UFO encounters- Why many researchers believe we need to radically rethink the concept of “aliens”- Physiology of UAP encounters and how experiencers may access altered states or different parts of the brain- Carl Jung's theory that UFOs could emerge from the unconscious mind- Why belief in nonhuman intelligence is rapidly increasing, and why it may function as a modern religion- Reports throughout Catholic history describing encounters with nonhuman entities- Whether aerospace engineers and scientists are receiving “downloads” or ideas from nonhuman intelligence- Recent deaths and disappearances of scientists connected to nuclear and aerospace programs (Are they connected to UAP research?)- Why proof of nonhuman intelligence may NOT destroy religious belief- Why some people believe AI could be the antichrist, while others think resisting AI is the true danger- Whether governments are in a position to confirm historical religious events- Psychedelics, altered states, and historical encounters with nonhuman intelligence- Why certain people appear far more open to supernatural experiences than others- Hidden role sci-fi plays as a framework for understanding modern UFO phenomena- Real function of religion and how humanity uses belief systems to explain what science still can't- Measurable physical & neurological benefits of prayer- Whether humanity is heading toward a religious revival, or if religion has become too politicized to recoverThis episode of Mayim Bialik's Breakdown explores the intersection of UFOs, religion, consciousness, AI, mysticism, Catholicism, neuroscience, psychedelics, government secrecy, and the future of human belief itself.If you're interested in UAP disclosure, nonhuman intelligence, ancient religions, consciousness research, alien encounters, spiritual experiences, or the future of AI, this conversation will challenge everything you think you know!Pre-Order Dr. Diana Walsh Pasulka's new book, THE OTHERS: UFOs, AI, and the Secret Forces Guiding Human Destiny, out July 28th: https://us.macmillan.com/books/9781250394866/theothers/Follow us on Substack for Exclusive Bonus Content: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bialikbreakdown.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BialikBreakdown.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube.com/mayimbialik⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Diana Walsh Pasulka — professor of religious studies, author of The Others: UFOs, AI, and the Secret Forces Guiding Human Destiny — is here to answer one of the most controversial and fascinating questions of our time: what if many of humanity's oldest spiritual encounters weren't interpreted correctly at all?Dr. Pasulka breaks down:- Shocking similarities between alien abductions & purgatory that first pulled her into UAP research- Whether historical Catholic supernatural experiences would be interpreted today as UFO encounters- Why many researchers believe we need to radically rethink the concept of “aliens”- Physiology of UAP encounters and how experiencers may access altered states or different parts of the brain- Carl Jung's theory that UFOs could emerge from the unconscious mind- Why belief in nonhuman intelligence is rapidly increasing, and why it may function as a modern religion- Reports throughout Catholic history describing encounters with nonhuman entities- Whether aerospace engineers and scientists are receiving “downloads” or ideas from nonhuman intelligence- Recent deaths and disappearances of scientists connected to nuclear and aerospace programs (Are they connected to UAP research?)- Why proof of nonhuman intelligence may NOT destroy religious belief- Why some people believe AI could be the antichrist, while others think resisting AI is the true danger- Whether governments are in a position to confirm historical religious events- Psychedelics, altered states, and historical encounters with nonhuman intelligence- Why certain people appear far more open to supernatural experiences than others- Hidden role sci-fi plays as a framework for understanding modern UFO phenomena- Real function of religion and how humanity uses belief systems to explain what science still can't- Measurable physical & neurological benefits of prayer- Whether humanity is heading toward a religious revival, or if religion has become too politicized to recoverThis episode of Mayim Bialik's Breakdown explores the intersection of UFOs, religion, consciousness, AI, mysticism, Catholicism, neuroscience, psychedelics, government secrecy, and the future of human belief itself.If you're interested in UAP disclosure, nonhuman intelligence, ancient religions, consciousness research, alien encounters, spiritual experiences, or the future of AI, this conversation will challenge everything you think you know!Go to https://surfshark.com/mayim or use code MAYIM at checkout to get 4 extra months of Surfshark VPN!Start your new morning ritual & get up to 43% off your @MUDWTR with code BREAK at https://www.mudwtr.com/BREAK ! #mudwtrpodFFRF: If that matters to you, go to http://FFRF.US/BREAKDOWN or text, “BREAKDOWN” to 511511 to learn more and join.For a limited time, get $250 off Cove Pure water filtration at http://www.covepure.com/breakdownGet the Discounted Early Bird registration to the IANDS Annual conference before the sale ends July 15. Visit https://conference.iands.orgMake your summer wardrobe feel easier. Go to https://www.quince.com/breakdown for free shipping on your order and 365-day returns.Pre-Order Dr. Diana Walsh Pasulka's new book, THE OTHERS: UFOs, AI, and the Secret Forces Guiding Human Destiny, out July 28th: https://us.macmillan.com/books/9781250394866/theothers/Follow us on Substack for Exclusive Bonus Content: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bialikbreakdown.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BialikBreakdown.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube.com/mayimbialik⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why are companies spending heavily on AI tools while struggling to show meaningful improvements in productivity, revenue, or business performance? In this episode of Tech Talks Daily, I speak with Matt Cloke, Chief Technology Officer at Endava, about what it takes to become an AI-native business, why deploying thousands of AI licenses does not amount to an AI transformation, and how companies can move from experimentation to measurable business outcomes. Matt has played a central role in Endava's own adoption of artificial intelligence and the development of Dava.Flow, the company's methodology for applying AI throughout the technology delivery lifecycle. With more than 11,000 employees and clients operating across multiple industries, Endava has treated itself as "client zero," testing AI internally before advising other companies about how to introduce it across their operations. Matt shares the story of a CEO who proudly told him that his company had completed its AI transformation after purchasing 10,000 licenses for an AI tool. Twelve months later, the business had seen little return on its investment and returned for help understanding what becoming AI-native actually required. The story captures one of the biggest problems with enterprise AI adoption today: buying technology is easy, but changing how people think about problems, redesign workflows, and create business value is much harder. We discuss why Matt believes becoming AI-native is primarily a mindset. Rather than treating AI as another application added to the technology stack, employees should become curious about where AI can improve existing processes, remove unnecessary work, and create new ways of delivering value. Matt also explains his idea that AI works best when it becomes invisible. Instead of requiring employees to constantly interact with chatbots and standalone AI applications, software agents can operate inside existing workflows, monitor information, prepare responses, identify problems, and bring people into the process when human judgment is required. His own use of AI agents provides a practical example. While attending meetings that prevented him from monitoring email for several days, Matt used agents to review incoming messages, redirect requests, identify urgent communications, and prepare draft responses. Rather than handing complete control to automation, he determined which actions required approval and where AI could operate independently. This leads to a wider discussion about human oversight and accountability. Matt argues that managing AI agents may increasingly resemble managing teams. Leaders do not inspect every decision made by every employee, but they establish responsibilities, controls, escalation points, and circumstances where intervention is required. Companies introducing agentic AI need similar approaches to supervision. We also examine two mistakes Matt frequently sees companies make. The first is treating AI adoption as a software rollout, buying tools for employees and expecting productivity gains to appear automatically. The second is creating centralized AI centers of excellence and expecting a small group of specialists to determine how every department should use the technology. Matt argues that employees closest to business processes are often best placed to identify opportunities for improvement. At Endava, the legal team runs monthly AI hackathons to redesign its own workflows, supported by technology specialists but led by people who understand the work itself. For companies operating in payments, financial services, and other regulated industries, the conversation turns to reliability, auditability, traceability, and risk. Matt explains how Dava.Flow allows companies to translate regulatory requirements and operational controls into policies that AI systems must follow and demonstrate throughout the delivery process. Rather than searching for a single killer AI application, Matt recommends examining end-to-end business workflows. Companies can map how information moves between employees, departments, and systems, identify unnecessary handoffs and manual processes, and determine where AI agents can improve speed, cost, and performance without replacing entire technology platforms. Leadership is another major theme throughout the episode. Matt believes the companies that achieve meaningful results from AI will be led by executives who personally use the technology, understand its capabilities, and demonstrate the behaviors they expect from their workforce. He shares how Endava brought senior leaders from legal, technology, people, and other business functions together to build software agents themselves. The experience changed how executives thought about technology investments, including one leader realizing that an existing vendor contract might no longer be necessary because the company could build the required capability internally. For CIOs, CTOs, technology leaders, and business executives under pressure to demonstrate returns from AI investment, this conversation provides practical lessons on becoming AI-native, redesigning workflows, managing software agents, maintaining human accountability, operating AI in regulated industries, and moving beyond technology adoption toward measurable business value. The companies that succeed with AI may not be those buying the most tools or making the biggest announcements. They will be the ones whose leaders understand the technology, whose employees rethink how work gets done, and whose AI systems quietly become part of everyday business operations.

A former media executive trades corporate strategy for interior design, only to discover the same rules still apply. In a rapidly evolving industry shaped by AI, rising client expectations, and economic pressure, design has become as much about systems as it is about style. This conversation reveals how one designer is navigating that shift by treating every project like a campaign with outcomes that extend far beyond aesthetics. A conversation about reinvention, material intelligence, and why the most effective designers today think in terms of ROI, storytelling, and client experience.

Back on the morning drive, AJ opens up about what's changing for the show, including more video and visual content that shows the different facets of who he is. Then he gets into the work he's most excited about for the next decade: turning "alignment" from a buzzword into a set of best practices you can actually set goals, guardrails, and KPIs around. His core argument is that any relationship built on fear, anxiety, and clunky process will always lose to one built on trust, open communication, and healthy, productive tension. He's candid about his own downfall as a leader (looping, over-explaining the same idea 94 different ways) and about his growth toward building clear structure from day one. This is part one of a series, and step one is pointed straight at the top: the founder or most influential person in the company owes it a 20 to 30 hour deep dive to check the org's temperature and to get honest about how they themselves see and shape everything.

Most heart-centred coaches, healers, and practitioners are marketing what people need instead of what they're actually asking for. And yes, it's costing them clients. In this week's Serving Circle Marketing Mastermind, Tyson breaks down the difference between a "priority problem" and a broad, nebulous one, using the TIME framework (Top of mind, Investable, Measurable, Easy win) to test whether your message will actually convert. He also introduces the "billboard vs the shop" metaphor: what you put on your billboard to get someone in the door is not the same as the deep work you do once they're inside. You'll learn: Why "more self-love" or "inner child healing" rarely gets a client to say yes, and what to say instead The four meta-niches almost every buying decision falls into (love & relationships, health & fitness, finance & wealth, business & career) A simple test to tell if a problem is tangible enough to market The live "Find the Priority Problem" exercise so you can play along This week's action step: pick a priority problem and test it on five real people If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe

Researchers found that every 10% increase in ultraprocessed food intake linked to measurable declines in attention performance, even in adults without dementia Attention problems such as brain fog, distractibility, slower thinking, and mental fatigue often appear long before obvious memory loss and may reflect early metabolic stress in the brain The study found that ultraprocessed foods harmed attention independently of overall diet quality, suggesting that industrial food processing itself creates biological stress beyond poor nutrition alone Researchers identified inflammation, unstable blood sugar, impaired cellular energy production, and cardiometabolic dysfunction as major pathways linking ultraprocessed foods to higher dementia risk Removing seed oils and packaged ultraprocessed foods while rebuilding your diet around whole foods, healthy carbohydrates, movement, and sunlight helps restore steadier energy, sharper focus, and better long-term brain resilience

In this episode of FOMO Sapiens, Patrick McGinnis welcomes back Marcus Buckingham, New York Times bestselling author, psychometrician, and one of the most influential voices in leadership over the last 30 years, to discuss his new book Design Love In: How to Unleash the Most Powerful Force in Business, published by Harvard Business Review Press. Marcus spent decades resisting the word "love" in a business context — until the data made it impossible to ignore. His research shows that the relationship between experience and behavior isn't linear but follows a J-curve, meaning only extreme positive experiences — the fives — drive any behavior at all. And when you study the fives, the word people instinctively use to describe them is love. The conversation gets into why Net Promoter Score is measuring the wrong thing, what love actually means when it's predictive of behavior, and how leaders can intentionally design experiences that make both customers and employees say "I love that" and mean it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Hutchinson, Managing Director of creative agency INCEPTION, joins the Event Industry News Podcast to discuss how his team designs trade show stands, retail activations and product launches with commercial outcomes front of mind. They cover using data and technology—dwell time, heat mapping and interaction tracking—to measure event ROI, the importance of authentic creative over theatrical gimmicks, and embedding sustainability through reuse and smarter planning. Mark also shares client work highlights, including global projects with Pokémon, and explains how clear metrics help clients increase investment when activations drive real business growth. This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

Here is something most sales managers know but cannot prove: the mood on the floor matters more than the morning meeting. Dr. Tharaka is back to put the science behind it. Emotions are contagious. Your team members are copying each other's states right now, not by choice, but because that is how human brains are wired. There is a measurable return on your team's emotional climate. There is also a measurable return on trust, down to the hormone level in the blood. And there are practical tools you can put in place on Monday morning that shift both. This episode covers the mechanisms, the techniques and the brain science in plain language for people in the motor trade. What's covered: • Why emotional states transfer between team members and why that is not a soft concept but a performance       variable with a commercial return • The bandwagon bias and why customers and staff alike default to following the crowd, even when it is the wrong     crowd • Why short-term memory evaporates and a practical visual technique for making customer names, partners and     even dogs stick • Why the brain is 60,000 times faster with images than text and how that should change how you show up with a     customer • Time punctuation: how to use the calendar to unstick a team that has run out of momentum, and the dealership     example that ran used car targets to the 15th • Crisis, Crash and Comeback: the three-phase model that explains the bickering, entitlement and initiative loss that     followed lockdown • Oxytocin, trust and why there is a direct financial return on building genuine rapport, backed by experimental     transaction data • The what went well huddle: zero cost, measurable impact, simple enough to start this week Dr. Tharaka is a neuroscientist, performance psychologist and TEDx speaker who appeared on Channel 4. He advises leaders on the psychological levers behind team performance, motivation and trust. He is not a motivational speaker. He is someone who can tell you what is happening in your team's brains and what you can do about it. If you want the science behind why your best teams behave the way they do, and the tools to build more of them, this is the episode. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk

Austin shares his formula for Crazy-Effective Resume Bullets that will grab the attention of hiring managers!Time Stamped Show Notes:[0:25] - Why resume bullets matter[1:39] - What you bullets should consist of[2:21] - Relevant industry terms[2:40] - Measurable metrics[4:11] - Action & Power words[5:53] - Putting these steps into actionHave questions about how to write resume bullets? Text them to Austin at (201) 479-9511.Resources Mentioned In Today's Episode:ResyMatch.ioResyBullet.ioWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

Tired of paying for “more clicks” and getting zero real cases? In this episode, you'll hear how strategic market research, real social proof, and case-study-driven content can turn a law firm website into a revenue engine instead of a digital brochure.   In this episode, Steve Fretzin and Cooper Saunders discuss: The real goal of digital marketing for law firms (revenue, not clicks) Market research and choosing markets you can dominate Building targeted content around real client cases and questions Personalization, video, and human connection on law firm websites Social proof, reviews, and the “Dream 100” referral strategy   Key Takeaways: Marketing success for law firms starts with showing up where people are already searching for the exact services you provide, instead of broadcasting to everyone and hoping for the best.  Smart lawyers look for markets they can dominate, choosing niches and geographies with solid demand but manageable competition rather than jumping into oversaturated metro battles by default. Case-based content that walks through “this client, this problem, this solution, this outcome” is far more powerful than generic articles that could apply to anyone and no one at the same time. Prospects convert at a higher rate when they can see and hear the attorney: simple, honest video on an About page often beats polished but faceless branding. Social proof, including reviews, testimonials, and concrete case studies, is no longer optional; it's the proof skeptical clients need before deciding you're the right firm to trust.   "I think the market research goes into identifying a pond you can dominate, rather than being a minnow in an ocean or fighting an 800-pound gorilla." —  Cooper Saunders   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Cooper Saunders: Cooper Saunders is the owner and founder of WiseGuys Digital Marketing, a Kansas City, Missouri-based agency specializing in SEO and Google Ads. Recognized as a business growth expert, he has authored three national bestselling books—including Quit Competing Start Dominating and Marketing Secrets of the Ultra Wealthy—and hosts The Growth Secrets Podcast. Under his leadership, WiseGuys Digital Marketing operates without year-long contracts and was named a Kansas City Chamber of Commerce Small Business Superstar for three consecutive years from 2021 through 2023.   Connect with Cooper Saunders:   Website: https://wiseguysdm.com/ LinkedIn: https://www.linkedin.com/in/coopersaunders/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

A Seat at the Table is hosting the Connect Youth in Dialogue Summit 2026 with a key focus on how do we move from conversations about change to real, measurable action. Young leaders, policymakers, business leaders and development partners will converge under the theme From Resolutions to Reality: Youth Implementing Action for Impact. This year's summit will reflect on commitments made in 2025, assess progress so far, and explore practical solutions to expand opportunities for young people in South Africa. We spoke to Mothathe Sewelo Deputy Chair at A Seat at the Table to unpack what this year's summit hopes to achieve.

Enterprise AI buying has moved quickly, but durable adoption still depends on context, security, workflow fit, and measurable business impact. Daniel Simon, Enterprise Account Executive at Glean, joins John Kaplan and John McMahon to discuss what it takes to sell AI in complex enterprise environments, why multi-threading matters more when buyers are evaluating broad organizational change, and how strong sellers build trust by tying use cases to productivity, governance, and ROI instead of relying on product excitement alone. Daniel Simon is an Enterprise Account Executive at Glean, where he works with large enterprises on AI adoption, knowledge discovery, and productivity across complex organizations. He brings experience selling enterprise technology into multi-stakeholder buying environments. Connect with Dan: LinkedIn Resources mentioned: The Qualified Sales Leader by by John McMahon  The Go-Giver by by Bob Burg  Key takeaways from this episode:  00:00 – Introduction 02:40 – What it really takes to move from product fluency to business impact in enterprise sales. 06:35 – Why many sellers mistake a strong champion for a qualified enterprise deal. 08:47 – A look inside how AI can expose qualification gaps without replacing sales fundamentals. 18:12 – What leaders often overlook about context as the real differentiator in enterprise AI. 30:51 – Why face-to-face engagement quietly creates leverage in a crowded AI market. 42:58 – Dan Simon's perspective on why consumption-based pricing raises the bar for customer success. 57:12 – Why AI will amplify strong sales discipline and expose weak execution. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Tennessee declared June 2026 as “Nuclear Family Month” celebrating God's design for family. Constitutional expert, lawyer, author, pastor, and founder of Liberty Counsel Mat Staver discusses the important topics of the day with co-hosts and guests that impact life, liberty, and family. To stay informed and get involved, visit LC.org.

As retailers scale AI across their operations, a clear picture is emerging of exactly where automation elevates the business and consumer experience, and where it creates friction. For Eyebuydirect, success came by optimizing technology to enhance human ownership and streamline pain points throughout the buyer's journey. In this episode, Eyebuydirect CEO and President Sunny Jiang sits down with Jeremy Goldman to break down how her team approaches AI as an employee-enablement engine. They discuss everything from deploying the technology across customer service and engineering to developing an AI-powered prescription scanner that solves a massive user friction point, driving higher conversion and deeper customer engagement. Inside the Episode: - Why AI should support people rather than replace accountability, ensuring teams continue to steer the business - Why curiosity, experimentation, and adaptability matter far more than surface-level enthusiasm when driving tech adoption - How Eyebuydirect's prescription scanner successfully solved a clear customer problem while tangibly improving engagement and conversion Listen above to discover practical strategies on how to successfully embed AI into your workflows.

A replay on an episode broadcast in June of last year, I talk about Men's Mental Health Awareness Month. But the end of this rebroadcast provides a detailed challenge to all fathers listening. June is Men's Mental Health Awareness Month. Just like taking care of your physical health, it is essential that your mental health is a top priority as well. Listen as I talk about the importance of making your mental health a priority and tips to ensure. Afterwards, go to www.nooffseason4dads.com and sign up for the upcoming newsletter. And as always,Listen. Enjoy. Share. Fund. Repeat.Resources:⁠Men's Mental Health Awareness Month | Support & Resources⁠⁠By the Numbers: Men and depression⁠⁠Men's Mental Health Awareness Month: When and How to Support⁠⁠Men's Mental Health - Mental Health QuotesA Note:I've got a one-minute challenge for you, and I need you to take it seriously. June is Men's Mental Health Awareness Month. For some of us, the phrase "mental health" is ugly because we weren't taught to appreciate it. We were taught to handle our situations. Push through. Stay strong. Figure it or them out alone. But here's the truth: you cannot pour from an empty cup. A truth is that many of us are running on fumes, leading families, showing up for everybody else and checking in with nobody about how we actually are.So here's the challenge. It's called The 30-Day Check-In. Every day this month, ask yourself one honest question: "How am I, really?" Then write the answer down. One sentence. That's it. No one has to see it. No one has to grade it. Just you, telling yourself the truth. That's the SMART goal: one sentence, once a day, for 30 days. Specific. Measurable. Achievable. Relevant. Time-bound. By the end of the month, you'll have thirty days of data on your own soul. From this you can see patterns that will show up that you didn't know were there.No off season means no off season, especially on the inside. Take the challenge. Share it with another dad. And let's grow together.By L. Dijon Anderson | nooffseason4dads.com

Hebrews 11 reminds us that faith isn't just something we believe—it's something we live. Through victories, challenges, and everything in between, these men and women trusted God, proving that a life of faith is always worth it!

What if you never made a cold call, never sent a cold email, and still built a global agency with 140 clients across four continents? In this episode, Joel Strauss, founder of Strauss Communications, shares how being fired at the start of Covid with zero clients led to building a boutique PR agency that has now worked with over 140 companies across four continents. Almost every single one came through a relationship. Joel's story has three chapters: starting the business, scaling it, and saving it. Each one hinged on a personal relationship at exactly the right moment. Including the meeting in Madrid that pulled his agency back from the brink after October 7th changed everything overnight.   [00:03:30] What He Does and Who He Serves Runs Strauss Communications, a boutique PR agency for tech startups Services cover organic media coverage, content, and social media 95% of clients are tech companies; most are referred through relationships [00:04:30] How He Got Into PR Idealized politics; left after nearly two years deeply unhappy Quit, traveled South America, then went on a boys' trip to Montreal Met his brother's former roommate who connected him to a PR firm in Tel Aviv He packed up everything in New York and moved within two weeks [00:06:00] The Introduction That Started Everything His brother's former roommate saw a fit between his background and the agency The firm had political and tech clients; Joel had just enough experience to be relevant That one connection opened the door to a new industry and a new country Every step of his career since traces back to that trip to Montreal [00:07:00] What Inspires Him Gets a bird's eye view of tech across fintechs, AI, semiconductors, and more Works directly with founders, CMOs, and CEOs of innovative companies Has helped companies go from unknown to dominant positions in their markets [00:08:30] Client Impact A niche plywood replacement client started getting people knocking on their door from PR alone Several clients successfully raised investment rounds after investors cited media coverage All contracts are month to month; some clients have stayed for over three years Retaining clients through results rather than contracts is the proof of delivery [00:11:30] Starting the Business: The Boss Who Fired Him Was called into a hearing to be fired at the start of Covid Kept his cool and told his boss he understood and didn't take it personally That same boss became a mentor and referred several of his first clients Joel's wife co-founded the business with him; their relationship has been foundational [00:13:00] Scaling the Business: A Former Colleague A former colleague he stayed close with over the years eventually joined his team That person brought in key client relationships that led to major results The companies he helped raise in the US all came through this one relationship Maintaining cordial connections over time is what made it possible [00:13:30] Saving the Business: The Madrid Meeting After October 7th, Israeli tech clients sent staff into reserve duty overnight Lost half the client base almost overnight A founder from South America emailed out of nowhere; they met in Madrid by chance That relationship became a client and turned the company around [00:17:00] Vision Going Forward Wants to scale without sacrificing service quality Growing through relationships rather than cold outreach remains the core model Using AI to handle busy work so the team has more time with clients Boutique, high-quality, and relationship-driven is the identity they will not trade away [00:19:30] What Makes Them Different Most agencies charge $15,000 to $25,000 a month and put junior staff on accounts At Strauss Communications, senior people handle everything Contracts are month to month; they have to earn it every single time That pressure is what keeps the work sharp and the results consistent [00:20:00] Why He Started His Own Agency Was hired in-house at a tech company and told to bring in expensive PR firms It was him landing TechCrunch and Reuters; the firms were getting paid for his work Saw the gap and built an agency that actually delivered at the senior level [00:23:30] Thinking Broader Than Coverage Most agencies just pitch placements; Strauss Communications thinks strategically Also offers white papers and content with both PR and marketing value Measurable deliverables make it easier for marketing teams to justify the spend A webinar built from one piece of content recently generated 150 sign-ups [00:25:00] Final Word: Relationships Are a Cultural Advantage Noticed that relationship building is more open in Israel and Spain than in the US In the US, getting to the CEO requires going through several gatekeepers first Being of service and being known for it builds a reputation that compounds over time   KEY QUOTES "Every step of my story is intimately intertwined with personal relationships." - Joel Strauss "A lot of good and innovation can happen when people are more open to giving of themselves and giving their time." - Joel Strauss CONNECT WITH JOEL STRAUSS Website: https://www.strausscomms.com LinkedIn: https://www.linkedin.com/in/joelstrauss1   Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts | Spotify | iHeart Radio | Stitcher

Contradiction is the silent killer of credibility. In today's revisit to episode 415 of Daily Influence, Brian Smith shares a powerful real-world example from his recent experience at a high-profile restaurant and how it highlights the dangers of inconsistency in leadership. When words and actions don't align, trust erodes, culture suffers, and organizations weaken. Brian breaks down how leaders can avoid this trap by embracing SMART principles—ensuring their communication and actions are Specific, Measurable, Attainable, Relevant, and Timely. From holding yourself accountable to fostering transparency, this episode is a must-listen for leaders who want to build lasting trust and influence.

The data says we're making real progress on climate. So why does the conversation still feel like we're losing, and what does it mean to finally separate the signal from the noise? Joe Speicher didn't arrive at Autodesk's Chief Sustainability Officer role through a conventional channel. Deutsche Bank, the Peace Corps in the Philippines, impact investing — each stop informed how he thinks about deploying capital and measuring what actually changes. That background matters now more than ever, because the sustainability conversation, he argues, has too often been happening at the wrong altitude. Organizations set targets, publish disclosures, and track compliance. Meanwhile, the real decisions — how a building gets designed, which materials get specified, how early-stage procurement choices lock in carbon for decades — happen elsewhere, mostly without sustainability in the room. Autodesk's software sits upstream in that process, shaping choices before ground is ever broken in industries responsible for roughly 40% of global emissions. "Sustainability cannot be a sidecar," Speicher says. It has to be embedded in the tools people use every day, making it everyone's job rather than one team's report. He also makes the case for reading the data honestly: 40% of global electricity now comes from renewables and nuclear, 43 countries have peak emissions behind them, and $2.3 trillion was invested in the energy transition in 2025. Are you building your strategy around the signals — or the noise?Joe Speicher is Chief Sustainability Officer at Autodesk, where he leads global ESG strategy and works to embed carbon intelligence across the tools used by architects, engineers, contractors, and asset operators — industries collectively responsible for roughly 40% of global emissions. His path to the role was anything but direct: he began his career in finance at Deutsche Bank, served in the Peace Corps in the Philippines, and spent years working at the intersection of impact investing and corporate philanthropy before becoming Autodesk's CSO. That cross-sector background — finance, development, technology — shapes how he approaches sustainability as a strategic business function rather than a compliance obligation, focused on translating climate risk into decisions that drive measurable resilience and performance. In This Episode:  (00:00) Joe Speicher's unconventional path to climate leadership (03:26) From Deutsche Bank and Peace Corps to leading Autodesk's sustainability strategy (06:41) Why a finance and development background sharpens climate decision-making (09:20) Reading the real signals: global emissions progress and the economics driving change (12:05) Moving from commitments to action: embedding carbon intelligence into daily workflows (14:11) Climate adaptation, wildfire recovery, and the CSO as strategic operator Share with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions! About the show:  The Age of Adoption podcast explores the monumental transition from a period of social, economic, and environmental research and exploration – an Age of Innovation – to today's world in which companies across the economy are furiously deploying sustainable solutions – the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age.  This podcast is brought to you by Antenna Group, a global marketing and communications agency that partners with Fully Conscious brands — those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com. Resources: Joe Speicher: https://www.linkedin.com/in/joespeicher/Antenna GroupKeith Zakheim LinkedIn

In this powerful episode of the HealthspanMD podcast, Dr. Robert Todd Hurst, MD, FACC, FASE sits down with patient Claudio and Healthspan Strategist Claire to explore what happens when someone who seems “healthy” on the surface discovers serious hidden risks beneath. They discuss high blood pressure, insulin resistance, and undetected coronary artery disease and how early detection, the right guidance, and committed lifestyle changes can completely transform a person's trajectory. Claudio shares the emotional and physical realities of confronting a life-threatening diagnosis and the mindset shift required to take control of his health. This conversation is both eye-opening and inspiring, highlighting how proactive care, personalized coaching, and accountability can turn fear into action and ultimately into long-term health and vitality. Claudio is a high-performing professional who came to HealthspanMD after struggling with high blood pressure despite maintaining what he believed was a healthy lifestyle. Through advanced testing, he discovered severe underlying cardiovascular disease, including a 90% blockage in a major artery. Since then, Claudio has undergone a remarkable transformation. Losing significant weight, improving key health markers, and embracing a lifelong commitment to health. His story is a powerful example of how early detection and the right support system can change and potentially save a life. Key Timestamps 00:01 – Episode introduction and overview of Claudio's story 01:00 – Claudio's initial concerns: high blood pressure, sleep apnea, and weight gain 03:30 – Discovering hidden risks: insulin resistance and early signs of artery disease 05:30 – Stress test results and the turning point toward deeper investigation 07:00 – Heart catheterization reveals significant blockage 08:30 – Emotional impact: fear, job concerns, and facing a serious diagnosis 10:30 – The importance of coaching, guidance, and a team-based approach 11:30 – Transformation results: weight loss, improved fitness, and lifestyle changes 14:30 – The mindset shift: from denial to taking ownership of health 16:00 – “Get busy living” moment and redefining identity as a heart patient 18:00 – Measurable improvements: blood pressure, cholesterol, and long-term risk reduction 20:00 – Why knowledge alone isn't enough, execution is everything 22:00 – Final reflections and encouragement for listeners to take action   Connect with HealthspanMD:

Beginning as an accidental creator sharing gluten-free recipes, Kristina Coughlin evolved into a talent manager and ultimately a visionary agency leader who transformed how brands approach influencer marketing. Her key insight—that while 70 to 80% of brands run influencer marketing, only 30% connect it to revenue—became the driving force behind developing creator-first performance marketing strategies that combine organic authenticity with paid amplification and sophisticated measurement tools. This approach has proven that creator-led content consistently outperforms branded content on paid social platforms, delivering measurable ROI rather than vanity metrics. Beyond her business accomplishments, Kristina's personal philosophy shapes her entire approach to the creator economy. Having experienced firsthand the exhaustion of constant content creation and the pressure to always be "on," she built her career on treating creators as trusted partners rather than transactional assets. Her willingness to turn down partnerships that don't align with her authentic interests, combined with her advocacy for creators' work-life balance and genuine needs, demonstrates that sustainable success in influencer marketing comes from mutual respect and understanding. She emphasizes that the most valuable creators are those willing to sacrifice short-term revenue to preserve audience trust, and this same principle of authenticity applies to everyone building in the digital space—whether aspiring creators or established brands seeking to connect with audiences in meaningful ways. For brands seeking to implement these insights and access performance-focused creator marketing strategies, Kristina Coughlin's team at Trevant provides industry expertise, proven frameworks, and examples of campaigns built for measurable results. Visit Trevant.com to explore how creator-first performance marketing can transform their brand's approach to influencer partnerships, discover insights on full-funnel measurement and ROI optimization, and learn from real-world case studies that demonstrate the power of combining authenticity with strategic amplification. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your company culture just "wall art"?

Brandon Nuttall, chief digital and AI officer at Xceedance, said insurers must align AI initiatives to measurable business outcomes and embed governance into their deployment strategies to move beyond pilot programs and achieve enterprise-scale value.

Welcome to the latest episode of the BE 1 CHANGE 1 Podcast, hosted by Roscoe and CAS. In this exciting February edition of First Name Friday, we are thrilled to bring you an insightful discussion on two thought-provoking topics that have caught the attention of our devoted listeners. Join us as we delve deep into the world of personal growth and life lessons, providing you with invaluable guidance and inspiration. In the first segment, we explore the fascinating realm of goals and goal setting. We introduce you to the powerful SMART acronym (Specific, Measurable, Attainable, Realistic, Timely), which serves as a compass to navigate the path towards success. Discover the significance of setting clear and actionable goals, ones that are not only achievable but also aligned with your aspirations. We emphasize the importance of having a strategic mix of short-term, medium-term, and long-term goals, enabling you to maintain unwavering focus and relentless motivation. By setting goals, you create a roadmap for personal and professional growth, allowing you to track your progress and make the necessary adjustments along the way. Get ready to harness the power of goal setting and unlock your true potential! In the second segment, we embark on a captivating exploration of the essential life lessons that should be grasped by the age of thirty. With wisdom and experience, we shed light on the fact that no one but yourself is coming to save you. It's up to you to take charge of your life and make the choices that will shape your future outcomes. Gain a profound understanding of the significance of financial stability, realizing that it takes time and effort to achieve. We also delve into the realm of relationships, acknowledging that most connections in life are seasonal. Learn how to navigate these relationships with grace and understanding, embracing the ebb and flow of human connections. Moreover, we highlight the importance of prioritizing self-care and well-being, you pave the way for a vibrant and fulfilling life ahead. Lastly, we emphasize the value of continuous learning and self-improvement, urging you to stay curious and open-minded in an ever-changing world. Learn more on our website: www.be1change1.com. Here you will find more info on the origins of the podcast, recent episodes, and backgrounds on the hosts.Follow us on  Facebook: https://www.facebook.com/be1change1podcast  Twitter: https://twitter.com/Be1Change1    Insta: https://www.instagram.com/be1change1/   Youtube: https://www.youtube.com/@Be1Change1Podcast  You can also find links to new episodes and a lot more on Roscoe's website: www.paulroscoewhite.comCheck out Roscoe's books on Amazon: WORK HARD DONT SUCK https://www.amazon.com/WORK-HARD-DONT-SUCK-Strategies/dp/B0CFCTC1KF/ No New Lessons https://www.amazon.com/No-New-Lessons-Re-Learning-Wilderness/dp/B0BN61ZDF4/ I Love America https://www.amazon.com/Love-America-Military-Veterans-Sharing/dp/1734118741/ Follow Roscoe on Facebook, Instagram and LinkedIn @paulroscoewhite

Welcome to the latest episode of the BE 1 CHANGE 1 Podcast, hosted by Roscoe and CAS. In this exciting February edition of First Name Friday, we are thrilled to bring you an insightful discussion on two thought-provoking topics that have caught the attention of our devoted listeners. Join us as we delve deep into the world of personal growth and life lessons, providing you with invaluable guidance and inspiration. In the first segment, we explore the fascinating realm of goals and goal setting. We introduce you to the powerful SMART acronym (Specific, Measurable, Attainable, Realistic, Timely), which serves as a compass to navigate the path towards success. Discover the significance of setting clear and actionable goals, ones that are not only achievable but also aligned with your aspirations. We emphasize the importance of having a strategic mix of short-term, medium-term, and long-term goals, enabling you to maintain unwavering focus and relentless motivation. By setting goals, you create a roadmap for personal and professional growth, allowing you to track your progress and make the necessary adjustments along the way. Get ready to harness the power of goal setting and unlock your true potential! In the second segment, we embark on a captivating exploration of the essential life lessons that should be grasped by the age of thirty. With wisdom and experience, we shed light on the fact that no one but yourself is coming to save you. It's up to you to take charge of your life and make the choices that will shape your future outcomes. Gain a profound understanding of the significance of financial stability, realizing that it takes time and effort to achieve. We also delve into the realm of relationships, acknowledging that most connections in life are seasonal. Learn how to navigate these relationships with grace and understanding, embracing the ebb and flow of human connections. Moreover, we highlight the importance of prioritizing self-care and well-being, you pave the way for a vibrant and fulfilling life ahead. Lastly, we emphasize the value of continuous learning and self-improvement, urging you to stay curious and open-minded in an ever-changing world. Learn more on our website: www.be1change1.com. Here you will find more info on the origins of the podcast, recent episodes, and backgrounds on the hosts.Follow us on  Facebook: https://www.facebook.com/be1change1podcast  Twitter: https://twitter.com/Be1Change1    Insta: https://www.instagram.com/be1change1/   Youtube: https://www.youtube.com/@Be1Change1Podcast  You can also find links to new episodes and a lot more on Roscoe's website: www.paulroscoewhite.comCheck out Roscoe's books on Amazon: WORK HARD DONT SUCK https://www.amazon.com/WORK-HARD-DONT-SUCK-Strategies/dp/B0CFCTC1KF/ No New Lessons https://www.amazon.com/No-New-Lessons-Re-Learning-Wilderness/dp/B0BN61ZDF4/ I Love America https://www.amazon.com/Love-America-Military-Veterans-Sharing/dp/1734118741/ Follow Roscoe on Facebook, Instagram and LinkedIn @paulroscoewhite

Objections usually aren't a money problem or a timing problem; they're a “you never dug deep enough into my goals” problem.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Jeff Burlingame walks through how to stop settling for “dumb” goals like “I just want to lose weight” and start uncovering real SMART goals that carry actual value for your leads. He shows you how to ask simple questions, follow the thread, and get to three clear goals so selling feels easy, never pushy, and you and your prospect are actually on the same team.Episode OutlineWhy vague goals create objectionsSMART goals vs “dumb” goalsBreaking down the SMART frameworkReal SMART goal examples from weight lossUsing TED to dig deeper“Follow the thread” approachLocking in numbers and timelinesReality check with simple mathThe three SMART goals ruleSpending time up front to save time laterPartnering with the lead as a teamGetting the whole staff alignedEpisode Chapters00:00 Intro & Lasso Sponsor Message00:29 Why SMART Goals Matter In Gym Sales01:20 Dumb Goals vs SMART Goals02:22 Breaking Down SMART (Specific, Measurable, Attainable, Realistic, Timely)04:05 Using The TED Framework (Tell Me, Explain To Me, Describe To Me)05:12 Following The Thread Like A Detective06:20 Turning “Lose Weight” Into A 30-Pound SMART Goal08:00 Checking If Goals Are Realistic With Simple Math09:15 Why You Need Three SMART Goals, Not One10:28 Making Sales Easy, Never Pushy11:30 Getting Your Whole Team Aligned On SMART Goals12:25 Lasso Resources, Sales Course, And Office HoursConclusionWhen you slow down, ask better questions, and stay with a lead until you uncover three real SMART goals, selling stops feeling like a fight. You know what they want, they see the value in what you offer, and you both walk into the close on the same side of the table. That is where sales get easier, cleaner, and a lot more fun.CTAStart running every intro around clear SMART goals instead of vague “I want to lose weight” answers. Book a call with Lasso to help you refine your sales process together.

John Moscatiello, founder of Marco Learning, joins Paul E. Peterson to discuss Advanced Placement exams and how they've transformed through the past three years.

In this revisit to episode 413 of Daily Influence, Brian Smith explores the root cause of motivation and how understanding the "why" behind our objectives can transform the way we set goals, develop strategies, and implement tactics. He discusses how applying root cause analysis—a method often used for problem-solving—can help leaders and teams align their efforts intentionally rather than reactively. Brian shares how S.M.A.R.T. Management (Specific, Measurable, Attainable, Relevant, Timely) plays a crucial role in setting clear objectives and ensuring long-term success. He highlights the importance of engagement, accountability, and ownership in creating a motivated and high-performing team. If you're looking to improve team alignment, goal setting, and strategic execution, this episode is for you. Tune in to learn how to apply root cause thinking to drive intentional and responsible influence in your business and leadership journey.

Just as an annual physical catches "silent killers" like hypertension, a financial deep clean identifies "Efficiency Leaks" before they cost you hundreds of thousands in lost growth. This episode provides a 5-point audit to ensure your money and mindset are perfectly aligned while you focus on your practice.The 5-Point Financial Audit:1. Financial Goals Review: Move beyond vague ideas. Are your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound)? Don't forget to celebrate your wins—it builds the momentum needed to keep going.2. Lifestyle Creep Calibration: Calculate your Burn Rate. Physicians are prone to "Incremental Creep" where raises disappear into convenience spending. Ensure your outflows reflect your actual values.3. The "Defense" Review: Umbrella Policy: Aim for coverage equal to your net worth (up to $5M).Disability Buy-Up: Check your "increase riders" to protect your growing income.Estate Assets: Ensure new properties are inside your trust and beneficiaries are updated.4. The Subscription Purge: Audit your recurring "SaaS" charges. Call your providers and ask, "Is this the best rate you can offer?" A five-minute call can save $500 a year.5. Portfolio Rebalancing: Don't let a bull market skew your risk profile. Use new cash to buy underweighted assets or rebalance within tax-advantaged accounts (401k/IRA) to "sell high" and stay disciplined.The 72-Hour ChallengeDon't try to do all five at once. Pick the easiest task and complete it within the next 3 days.Please subscribe and leave a review on your favorite Podcasting platform. Get 12 Financial Mistakes that Keep Physicians from Building Wealth at https://www.growyourwealthymindset.com/12financialmistakesIf you want to start your path to financial freedom, start with the Financial Freedom Workbook. Download your free copy today at https://www.GrowYourWealthyMindset.com/fiworkbookDr. Elisa Chiang is  a physician and money coach who helps other doctors reach their financial goals by mastering their money mindset through personalized 1:1 coaching .You can learn more about Elisa at her website or follow her on social media.Website: https://ww.GrowYourWealthyMindset.comInstagram https://www.instagram.com/GrowYourWealthyMindsetFacebook https://www.facebook.com/ElisaChianghttps://www.facebook.com/GrowYourWealthyMindsetYouTube: https://www.youtube.com/c/WealthyMindsetMDLinked In: www.linkedin.com/in/ElisaChiang Disclaimer: The content provided in the Grow Your Wealthy Mindset Podcast...

The Hankook TGL partnership is about so much more than golf. At the TGL Finals inside the SoFi Center, designers center everything around performance. The simulator, the rotating green, the broadcast presentation – every part of the experience is structured to make performance visible and easy to understand.That's exactly why Hankook wants its brand associated with this environment.What Makes TGL DifferentTGL (Tomorrow's Golf League) blends live competition with real-time data and broadcast technology. Systems track, measure, and display every shot instantly. That turns the performance into something jaw-droppingly visual.That matters because it mirrors how people explain tire performance. Measurable attributes like grip, wear, rolling resistance, and traction define tires.Inside TGL, the system presents performance in a very similar way through data and immediate feedback. The Hankook TGL partnership places the brand inside an environment where those types of metrics are front and center. It's a natural alignment between product and platform.Why Controlled Environments Matter for the Hankook TGL PartnershipInside the SoFi Center, lighting, camera angles, digital overlays, and crowd experience are all controlled. That helps Hankook's brand appear the same way every time within a setting built around advanced technology.For the tire manufacturer, the partnership is measurable, explainable performance, and that is something tire dealers can use to build trust with their customers.Subscribe: tirereview.com/subscribe.

Host Anca Platon Trifan interviews Wendy Porter, founder and chief event strategist at Wendy Porter Events, about designing live events that deliver measurable business outcomes. Porter shares her path from marketing at UnitedHealthcare, starting with an unexpected trade show assignment that grew into major sponsorships and leadership conferences, to launching her firm after a corporate downsizing, now approaching 10 years. She explains her CEO approach of supporting a subcontractor-based team and building thought leadership, and outlines her Ruby Ribbon Experience Strategy and the THREAD Framework (Touchpoints, Human-centric design, ROI, Experience, Audience, Data) to create intentional, connected, data-captured event journeys. They discuss fractional “head of events” leadership, shifting organizational mindset from events as expense to investment, and her advocacy through the Live Events Coalition, including congressional outreach, NAICS code reform, job classification work, talent pipeline curriculum, and tariff concerns.

Want to know how top law firms scale without losing culture or trust? Steve Fretzin sits down with the founders of Omega Law Group to reveal the systems, partnerships, and strategies that turn strong teams into high-performing firms.   In this episode, Steve Fretzin, Shahab Mossavar-Rahmani, Robin Saghian, and Edwin Saghian discuss: Measuring performance and managing by data Forming and sustaining a strong law firm partnership Delegation of duties and staying in your lane Building culture, trust, and low-turnover teams Systems, structure, and mistakes made while scaling   Key Takeaways: You can't effectively manage or grow a firm if you're not rigorously measuring performance and outcomes. Shared values, trust, and low ego are the real foundations that allow partnerships to survive disagreement and big decisions. Delegating duties based on strengths—and then staying in your lane—unlocks scale in a way that “doing everything yourself” never can. A strong culture is intentional: clear expectations, honest feedback, and genuine investment in employees dramatically reduce turnover. Many growth bottlenecks come from hanging onto tasks too long; cutting your losses on mis-hires and outdated processes is essential.   "Our philosophy is, if you take care of the people that work with you, they'll take care of the clients." —  Shahab Mossavar-Rahmani   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/ Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Omega Law Group: Shahab Mossavar-Rahmani – Shahab is a founding partner at Omega Law Group, specializing in personal injury law. He brings extensive courtroom experience from his time as a deputy public defender in Orange County and has earned recognition from Super Lawyers and the National Trial Lawyers Top 100 for his litigation expertise. Robin Saghian – Robin co-founded Omega Law Group and focuses on personal injury and employment law. Known for his strong advocacy and client-centered approach, he has built a reputation for skillful litigation and successfully representing clients in complex civil cases. Edwin Saghian – Edwin is a founding partner at Omega Law Group, concentrating on personal injury cases, including car accidents, wrongful death, and class actions. He is recognized for his commitment to clients and hands-on courtroom experience, helping individuals secure favorable outcomes in challenging litigation.   Connect with Omega Law Group:  Website: https://www.omegalaw.com/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

I've seen this challenge again and again with teams building analytics and AI products: nobody can define what quality to the end user means or how to measure. The answer? “Adoption.”  The problem is that “amount of usage” tells you nothing useful about your customer's experience with your product beyond “it's not zero.” So what should you be measuring instead so your buyers don't quickly abandon once the end users get their hands on the keyboard (or agent!)?   The answer is to understand through qualitative measures what users' experiences are like now, so you have an objective baseline from which to compare future product investment. When you can define their current experience's quality, it's much easier to imagine their better future, and you also now have a change you can measure. Measurable outcomes are the foundation of high-value, sticky B2B analytics and intelligence products—and when your end users' lives are improved, the sales close, and the renewals aren't questioned. So today, I jump into “how do you measure UX?” so you aren't surprised when the sale doesn't close or that renewal doesn't come through unexpectedly.    Highlights / Skip to: Why I think product adoption (i.e. product usage analytics) are misleading as a means to define whether your solution is valuable to users (1:34) Getting a better baseline reading of user experience so you can improve their life and your sales/retention KPIs (4:56) How to measure, hypothesize, and observe if your product is working “well” (7:35) Discovering where your product is being appreciated (20:28) What about when AI is in the loop? (23:05) The risk of creating bigger messes with AI capabilities (28:20) How to gain useful insights from your customer exposure time (31:28) The quantitative metrics you can use to help measure UX outcomes  (36:17)  Why "ship it and see if it gets used" isn't a product strategy  (40:52) Links More Resources  Get 1x1 Help from me if you know your product's value is opaque, or the user experience is hindering your sales or adoption goals  

Episode #141 - What if the key to healing, clarity, and deeper awareness isn't outside of you - but already within your brain and body… waiting to be accessed?In this fascinating episode of The Awakened Heart Podcast, I sit down with Dr. Amy Albright to explore the powerful intersection of neuroscience, consciousness, and spiritual awakening. We dive into how emerging technologies like neurofeedback and biofeedback are helping us understand the brain in real time - and what that means for breaking old patterns, rewiring conditioning, and unlocking human potential.This conversation opened my mind in so many ways. We talk about brain coherence, intuitive development, and how science is beginning to meet what many spiritual traditions have known for centuries. Dr. Amy shares how these tools can support not only personal growth and emotional healing, but also leadership, clarity, and even cognitive health.If you've ever felt like there's more available to you - more awareness, more alignment, more potential - this episode will meet you right there.In this episode, we explore:How neurofeedback and biofeedback work to retrain the brainThe connection between brain coherence and emotional regulationBreaking unconscious patterns and conditioning through neuroplasticityThe intersection of neuroscience and spiritual awakeningIntuition, consciousness, and expanded states of awarenessHow technology is helping us better understand the mind-body connectionPotential applications for cognitive health, including Alzheimer's supportLeadership, clarity, and accessing higher levels of human potentialSound bites"There is a God.""Science is created by people.""We are underusing our brain."Key  topicsNeuroscience and consciousness connectionNeurofeedback therapy and brain coherenceSpiritual awakening and intuitive developmentCONNECT WITH AMY:Website Social Media Instagram Instagram FacebookLETS CONNECT: ⁠⁠Website⁠⁠⁠Instagram⁠ ⁠Facebook⁠⁠Youtube⁠⁠Rumble⁠⁠⁠Tik Tok⁠⁠⁠Linkedin⁠⁠Linktree⁠PodcastFREE Meditaion Guide

In this episode of K12ArtChat, Matt talks high school art educator Benjamin Hoffman to talk about how he uses data points in his art room to not only advocate for his program and students but also improve his curriculum! The data points Ben outlines help him give evidence to administration and parents that his curriculum works in achieving student's creative goals. Listen in to hear more from Ben!

AI and automation in revenue cycle mean very little without measurable outcomes to back them up. This episode explores why the real goal is relief from staffing strain, administrative burden, and constant rework, and why outcomes are the proof that progress is actually happening.

What if the most powerful marketing channel in restaurants isn't ads, email, or social media, but the people already influencing where your guests eat?Vince Wang believes that's exactly the case.As the force behind Mustard, Vince is applying the discipline of performance marketing to one of the most chaotic channels in hospitality: influencer marketing.In this conversation, we get into why influencer marketing may be the most underpriced performance channel in the industry, why micro-creators often outperform celebrity influencers, and how data—real data—can turn content into predictable growth.If you're tired of marketing that feels like guesswork, this conversation shows what happens when you start measuring what actually works.To learn more about Mustard and how they're turning influencer marketing into a measurable performance channel for restaurants, visit mustard.love._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

If you've ever struggled to justify brand spend to a CMO or CEO — this episode is for you.Joe Shelerud is joined by Tony Miller, Director of Programmatic Strategy at Ad Advance (now powered by Podean), to break down one of their most powerful tools: Customer Avatar. Instead of relying on assumptions about who your customers are, Customer Avatar reverse-engineers your actual best buyers using Amazon's purchase data — and builds targeted, scalable audiences from there.Key takeaways:Why upper funnel advertising has historically felt like guesswork — and how to fix itHow Customer Avatar is built from real purchase behavior, not assumptionsThe Venn diagram approach to layering audiences for precision targetingHow to measure upper funnel success beyond ROAS (the metrics that actually tell the story)How Amazon Marketing Cloud unlocks path-to-conversion data to tie brand spend to revenueReal-world results: campaigns driving 68x ROAS, 81% new-to-brand customers, and page views as low as $0.11Plus: big news — The Ad Project is now powered by Podean, a global agency that expands the team's ability to support clients across creative, international markets, and more.Next episode: Co-founder of Podean, Mark Power, joins the pod.

Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement systems that actually drive business growth. He reveals the Kaizen principle for iterative testing that changes one variable at a time, explains why ad wear-out is a marketer myth that wastes budgets, and shares how to align entire organizations around a single effectiveness metric that connects every decision to measurable outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stop Letting the Industry Define Your Success (Before It's Too Late) I was 16 years old. I walked out of an audition without a callback. And I cried. Not because the audition went badly. Not because I wasn't prepared. Just because the answer was no. I had already handed my peace over to the outcome, and I didn't even know I was doing it. I think about that girl a lot. I wish I could go back and tell her: it's one audition. One. In a lifetime of auditions. You are going to be fine. The Problem with Letting the Industry Define Your Success Here's what nobody says out loud: if you wait for a booking to feel successful, you will spend most of your career feeling like a failure. Not because you're not talented. Not because you're not working hard enough. Because the odds of this business mean that even working, thriving actors hear "no" far more than "yes." The casting grid doesn't care about your growth. It doesn't see how far you've come. So if that's where your sense of worth lives, you're giving away your power every single day. Stop outsourcing your worth to your bookings. Let Success Be a Feeling Before It Is an Event Wayne Dyer said it well: change the way you look at things and the things you look at change. That's not just a nice quote. It's a real shift in how you experience your career every single day. When success is a distant event, like landing a series regular by a certain age, you spend most of your life waiting. And not-yet always feels a lot like failure. But when you redefine success as how you live the day? That's something you actually control. Did you train today? Did you take one step in your business? Did you care for your nervous system? That's success. Measurable, real, and fully yours. I worked out this morning and I wanted to quit about six times. But I didn't. And when I was done, I was genuinely moved. Good job. You did it even when you didn't want to. Nobody handed me that feeling. It was mine. Goals, Habits, and Identity Are Three Different Things Most actors blur these together. They matter separately. Goals are results you want. Booking a co-star. Getting new footage. Landing a manager. Habits are what you do consistently. Self-taping weekly. Taking class. Staying in touch with your network. Identity is who you decide you are. Not who you'll become if everything works out. Who you are right now. You can hold all three at once. Goal: book a co-star. Habit: self-tape every week. Identity: I am a working actor in progress. That combination is what actually works. When you stop tying your identity to your outcomes, you become more resilient. And in this business, resilience is everything. Consistency, persistence, tenacity. Those might be the three most important words in this industry. Your Habits Are the Bridge Something I wrote down recently that I keep coming back to: Your habits are the bridge between your identity and your goals. Not your bookings. Not your callbacks. Your daily habits. The quiet, unglamorous work nobody sees. That's the bridge. The industry will always be chaotic. Platforms change. Trends shift. But training, the real core craft work, that's where you go to remember who you are. When your craft is solid, you can ride out the storms without losing yourself. Check In With Yourself. Regularly. Update your definition of success on a regular basis. You grow. Your definition should grow with you. Ask yourself: what does success look like for me today? Maybe it's rebuilding your confidence. Maybe it's getting new footage. Maybe it's strengthening one relationship in the industry. If your definition of success hasn't changed in a while, you haven't let yourself evolve. One More Thing: Your Money Story Matters Too Everything we just talked about, identity, worth, fear, what safety feels like, it doesn't only show up in your career. It shows up in your relationship with money too. I created a 3-part class called Healing Your Money Story: From Survival Mode to Abundance. This is not about budgeting. It's not about forcing a positive attitude or shaming yourself into discipline. It's about understanding where your money patterns came from and why they live in your body, not just your thoughts. Inherited beliefs, the nervous system, shame, money identity, and what it actually takes to feel safe with money. Can you imagine that? Feeling genuinely safe around money. If money has ever made you tense, avoidant, ashamed, or stuck in paycheck-to-paycheck survival mode, this class was made for you. Click here to learn more.

Vinney Chopra came to America with just $7 in his pocket.   No network.No capital.No real estate empire. Just a belief that he could build something bigger.   Instead of thinking small, Vinney focused on writing down his goals and building systems to achieve them.   Because goals in your head are just wishes.   But goals written down with: • Clear deadlines • A real action plan • Measurable targets …become a blueprint for success.   That simple mindset shift helped Vinney grow from selling books during college summers to building a $1B+ real estate portfolio across multifamily, senior living, and hotels.   Your future doesn't start with money.   It starts with thinking bigger than your current situation.  

At Davos this year, some of the biggest names in tech sent a clear signal. AI is no longer a novelty. It is no longer a proof-of-concept exercise. As Demis Hassabis of Google DeepMind suggested, AI will shape more meaningful work. And Satya Nadella of Microsoft was even more direct. AI only matters if it improves real outcomes for people. So what does that look like inside the enterprise? In this episode of Tech Talks Daily, I'm joined by Andrew Boyagi, Customer CTO at Atlassian, to unpack how the conversation has shifted from experimentation to execution. Developers, in many ways, are the perfect lens for understanding this moment. Over the last two decades, their role has expanded far beyond writing code. They now own products, infrastructure, operations, and business outcomes. AI is simply the next chapter in that evolution. Andrew argues that AI will not replace engineers. It will raise expectations. As intelligent tools absorb repetitive work, the real value moves up the stack. System design. Architectural thinking. Reviewing and refining AI-generated output and orchestrating solutions that solve genuine business problems. And through it all, humans remain firmly in the loop. We also explore what this means for leadership, why mindset is starting to matter more than technical skill alone, how organizations can avoid layering AI on top of broken processes. And why the companies pulling ahead are treating AI as a strategic discipline, not a feature upgrade. This is a conversation grounded in reality. It speaks to product leaders, CTOs, CIOs, and anyone asking a simple but powerful question. If we are investing in AI, what are we actually getting back? And before we close, we look ahead to Team '26 and the themes Andrew and his team are already working on.  If this year has been about proving value, what will the next chapter demand from enterprise leaders? As always, I'd love to hear your thoughts. Are you seeing proof of value in your organization yet, or are you still working through the pilot phase?

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T.M. Robinson-Mosley. Summary of the Interview: Dr. T.M. Robinson-Mosley on Money Making Conversations Masterclass Dr. T.M. Robinson-Mosley—founder of The Playbook, an award‑winning mental‑health‑performance sports‑tech company—joins Rushion McDonald to discuss how her platform is transforming athlete care, team culture, and performance measurement. The Playbook uses AI‑powered, gamified psychological assessments to measure stress, resilience, and overall mental well‑being across youth, collegiate, professional, and military sports environments. Mosley explains how mental health—long treated as unmeasurable and stigmatized—is finally becoming trackable, private, and actionable. The Playbook provides real‑time alerts, data‑driven insights, and ecosystem‑wide tools for coaches, trainers, clinicians, and entire organizations. She also shares her journey as a non‑coding tech founder, the scaling challenges brought on by the pandemic, and the broader impact The Playbook is poised to have across corporate, construction, military, and other high‑stress fields. Purpose of the Interview 1. Introduce and explain The Playbook To present The Playbook as a next‑generation mental health performance platform that quantifies mental well‑being, provides action plans, and enhances team culture. 2. Elevate the conversation around athlete mental health Mosley breaks down stigma, highlights real athlete stories, and explains why mental analytics are as critical as physical analytics. 3. Show how the platform uses technology to prevent crises The Playbook provides early detection, privacy protection, and immediate care support—catching problems before they become crises. 4. Highlight the expansion beyond sports Although built in sports, the platform is already being requested by industries like construction, healthcare, first responders, and more. ] 5. Demonstrate the business model As a SaaS B2B platform, The Playbook sells licensed subscriptions to organizations, teams, and associations. Key Takeaways 1. Mental health can be measured—and must be The Playbook converts psychological assessments into quantifiable metrics similar to heart rate or step count.Athletes receive resilience, stress, and well‑being scores—like a “mental batting average.” 2. The platform offers real-time alerts If an athlete’s score enters the “red zone,” coaches/clinicians receive immediate alerts with steps to take within 24 hours. 3. Privacy is paramount The Playbook is HIPAA‑compliant, mobile, secure, and built to protect athlete data from misuse (e.g., contract negotiations). 4. Mental analytics are the next frontier of sports Teams already use physical analytics. Now they can use mental analytics to track performance, prevent burnout, and reduce crises. 5. Built for the entire ecosystem—not just athletes Coaches, front offices, sports medicine staff, and military leadership also use the platform—promoting culture-wide mental health. 6. The Playbook is expanding beyond sports Industries with high stress—construction, medicine, law, emergency responders, veterinarians—are already approaching Mosley to adapt the system. 7. A critical solution for underserved communities The platform makes mental health care accessible, private, digital, and stigma‑free—especially for youth and communities of color. 8. Performance is universal Whether you’re an athlete, military member, parent, or worker—your mental state impacts how you perform. Performance is “agnostic.” [ 9. Mosley’s journey shows innovation can come from anywhere She is a non‑coding tech founder, originally trained as a psychologist working across the NBA, NFL, NCAA, and Olympic sports. [T.M. ROBINSON MOSLEY | Txt] Notable Quotes On what The Playbook does “We measure mental health metrics like resilience, stress and overall well‑being using gamified psych assessments.” “Mental health becomes measurable—like a batting average.” [ On why athletes need this “Elite athletes report battling depression and anxiety so severe they find it difficult to function, let alone perform.” On the power of technology “If we don’t measure something, we’re saying it doesn’t matter.” “We use AI and machine learning to quantify mental health status.” On privacy “We are a HIPAA‑compliant platform… we don’t sell your data.” On team culture “Building a winning team culture is everybody’s everyday work.” On mental and physical health “If you are not mentally healthy, you are not able to perform at the highest level.” On the future outside sports “Who doesn’t want to train like an athlete?” “Performance is agnostic.” On purpose “How do we make something exclusive accessible?” “This is mental health care—it’s just a different version of it.” In One Sentence The interview reveals how Dr. T.M. Robinson-Mosley’s Playbook uses AI‑driven mental health metrics to revolutionize athlete care, provide real‑time performance insights, and expand mental wellness tools far beyond sports into everyday life. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T.M. Robinson-Mosley. Summary of the Interview: Dr. T.M. Robinson-Mosley on Money Making Conversations Masterclass Dr. T.M. Robinson-Mosley—founder of The Playbook, an award‑winning mental‑health‑performance sports‑tech company—joins Rushion McDonald to discuss how her platform is transforming athlete care, team culture, and performance measurement. The Playbook uses AI‑powered, gamified psychological assessments to measure stress, resilience, and overall mental well‑being across youth, collegiate, professional, and military sports environments. Mosley explains how mental health—long treated as unmeasurable and stigmatized—is finally becoming trackable, private, and actionable. The Playbook provides real‑time alerts, data‑driven insights, and ecosystem‑wide tools for coaches, trainers, clinicians, and entire organizations. She also shares her journey as a non‑coding tech founder, the scaling challenges brought on by the pandemic, and the broader impact The Playbook is poised to have across corporate, construction, military, and other high‑stress fields. Purpose of the Interview 1. Introduce and explain The Playbook To present The Playbook as a next‑generation mental health performance platform that quantifies mental well‑being, provides action plans, and enhances team culture. 2. Elevate the conversation around athlete mental health Mosley breaks down stigma, highlights real athlete stories, and explains why mental analytics are as critical as physical analytics. 3. Show how the platform uses technology to prevent crises The Playbook provides early detection, privacy protection, and immediate care support—catching problems before they become crises. 4. Highlight the expansion beyond sports Although built in sports, the platform is already being requested by industries like construction, healthcare, first responders, and more. ] 5. Demonstrate the business model As a SaaS B2B platform, The Playbook sells licensed subscriptions to organizations, teams, and associations. Key Takeaways 1. Mental health can be measured—and must be The Playbook converts psychological assessments into quantifiable metrics similar to heart rate or step count.Athletes receive resilience, stress, and well‑being scores—like a “mental batting average.” 2. The platform offers real-time alerts If an athlete’s score enters the “red zone,” coaches/clinicians receive immediate alerts with steps to take within 24 hours. 3. Privacy is paramount The Playbook is HIPAA‑compliant, mobile, secure, and built to protect athlete data from misuse (e.g., contract negotiations). 4. Mental analytics are the next frontier of sports Teams already use physical analytics. Now they can use mental analytics to track performance, prevent burnout, and reduce crises. 5. Built for the entire ecosystem—not just athletes Coaches, front offices, sports medicine staff, and military leadership also use the platform—promoting culture-wide mental health. 6. The Playbook is expanding beyond sports Industries with high stress—construction, medicine, law, emergency responders, veterinarians—are already approaching Mosley to adapt the system. 7. A critical solution for underserved communities The platform makes mental health care accessible, private, digital, and stigma‑free—especially for youth and communities of color. 8. Performance is universal Whether you’re an athlete, military member, parent, or worker—your mental state impacts how you perform. Performance is “agnostic.” [ 9. Mosley’s journey shows innovation can come from anywhere She is a non‑coding tech founder, originally trained as a psychologist working across the NBA, NFL, NCAA, and Olympic sports. [T.M. ROBINSON MOSLEY | Txt] Notable Quotes On what The Playbook does “We measure mental health metrics like resilience, stress and overall well‑being using gamified psych assessments.” “Mental health becomes measurable—like a batting average.” [ On why athletes need this “Elite athletes report battling depression and anxiety so severe they find it difficult to function, let alone perform.” On the power of technology “If we don’t measure something, we’re saying it doesn’t matter.” “We use AI and machine learning to quantify mental health status.” On privacy “We are a HIPAA‑compliant platform… we don’t sell your data.” On team culture “Building a winning team culture is everybody’s everyday work.” On mental and physical health “If you are not mentally healthy, you are not able to perform at the highest level.” On the future outside sports “Who doesn’t want to train like an athlete?” “Performance is agnostic.” On purpose “How do we make something exclusive accessible?” “This is mental health care—it’s just a different version of it.” In One Sentence The interview reveals how Dr. T.M. Robinson-Mosley’s Playbook uses AI‑driven mental health metrics to revolutionize athlete care, provide real‑time performance insights, and expand mental wellness tools far beyond sports into everyday life. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T.M. Robinson-Mosley. Summary of the Interview: Dr. T.M. Robinson-Mosley on Money Making Conversations Masterclass Dr. T.M. Robinson-Mosley—founder of The Playbook, an award‑winning mental‑health‑performance sports‑tech company—joins Rushion McDonald to discuss how her platform is transforming athlete care, team culture, and performance measurement. The Playbook uses AI‑powered, gamified psychological assessments to measure stress, resilience, and overall mental well‑being across youth, collegiate, professional, and military sports environments. Mosley explains how mental health—long treated as unmeasurable and stigmatized—is finally becoming trackable, private, and actionable. The Playbook provides real‑time alerts, data‑driven insights, and ecosystem‑wide tools for coaches, trainers, clinicians, and entire organizations. She also shares her journey as a non‑coding tech founder, the scaling challenges brought on by the pandemic, and the broader impact The Playbook is poised to have across corporate, construction, military, and other high‑stress fields. Purpose of the Interview 1. Introduce and explain The Playbook To present The Playbook as a next‑generation mental health performance platform that quantifies mental well‑being, provides action plans, and enhances team culture. 2. Elevate the conversation around athlete mental health Mosley breaks down stigma, highlights real athlete stories, and explains why mental analytics are as critical as physical analytics. 3. Show how the platform uses technology to prevent crises The Playbook provides early detection, privacy protection, and immediate care support—catching problems before they become crises. 4. Highlight the expansion beyond sports Although built in sports, the platform is already being requested by industries like construction, healthcare, first responders, and more. ] 5. Demonstrate the business model As a SaaS B2B platform, The Playbook sells licensed subscriptions to organizations, teams, and associations. Key Takeaways 1. Mental health can be measured—and must be The Playbook converts psychological assessments into quantifiable metrics similar to heart rate or step count.Athletes receive resilience, stress, and well‑being scores—like a “mental batting average.” 2. The platform offers real-time alerts If an athlete’s score enters the “red zone,” coaches/clinicians receive immediate alerts with steps to take within 24 hours. 3. Privacy is paramount The Playbook is HIPAA‑compliant, mobile, secure, and built to protect athlete data from misuse (e.g., contract negotiations). 4. Mental analytics are the next frontier of sports Teams already use physical analytics. Now they can use mental analytics to track performance, prevent burnout, and reduce crises. 5. Built for the entire ecosystem—not just athletes Coaches, front offices, sports medicine staff, and military leadership also use the platform—promoting culture-wide mental health. 6. The Playbook is expanding beyond sports Industries with high stress—construction, medicine, law, emergency responders, veterinarians—are already approaching Mosley to adapt the system. 7. A critical solution for underserved communities The platform makes mental health care accessible, private, digital, and stigma‑free—especially for youth and communities of color. 8. Performance is universal Whether you’re an athlete, military member, parent, or worker—your mental state impacts how you perform. Performance is “agnostic.” [ 9. Mosley’s journey shows innovation can come from anywhere She is a non‑coding tech founder, originally trained as a psychologist working across the NBA, NFL, NCAA, and Olympic sports. [T.M. ROBINSON MOSLEY | Txt] Notable Quotes On what The Playbook does “We measure mental health metrics like resilience, stress and overall well‑being using gamified psych assessments.” “Mental health becomes measurable—like a batting average.” [ On why athletes need this “Elite athletes report battling depression and anxiety so severe they find it difficult to function, let alone perform.” On the power of technology “If we don’t measure something, we’re saying it doesn’t matter.” “We use AI and machine learning to quantify mental health status.” On privacy “We are a HIPAA‑compliant platform… we don’t sell your data.” On team culture “Building a winning team culture is everybody’s everyday work.” On mental and physical health “If you are not mentally healthy, you are not able to perform at the highest level.” On the future outside sports “Who doesn’t want to train like an athlete?” “Performance is agnostic.” On purpose “How do we make something exclusive accessible?” “This is mental health care—it’s just a different version of it.” In One Sentence The interview reveals how Dr. T.M. Robinson-Mosley’s Playbook uses AI‑driven mental health metrics to revolutionize athlete care, provide real‑time performance insights, and expand mental wellness tools far beyond sports into everyday life. #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.