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Social Media for Mompreneurs
EP 149 - LinkedIn For Dummies with Donna Serdula

Social Media for Mompreneurs

Play Episode Listen Later Jan 18, 2022 34:36


Hey friends, welcome back to the show. This is episode 149, titled LinkedIn for Dummies with Donna Serdula. Today, Donna is here to give us an incredible lesson on LinkedIn and the power of optimizing our profiles to stand out above all the rest. It's super juicy and you'll need a pen and paper to take down all her tips and strategies. Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. In 2009, she walked away from her successful sales career and founded Vision Board Media and LinkedIn-Makeover.com. She is the author of the book “LinkedIn Profile Optimization For Dummies,” published by Wiley. Donna has been featured on Forbes, Business Insider, Time's Money Section, Wall Street Journal's Market Watch, LA Times, NBC, SiriusXM Radio's The Focus Group, and many other news outlets. Connect with Donna: Website: http://www.linkedin-makeover.com/ Podcast: https://www.dreambigconversations.com/ LinkedIn: https://www.linkedin.com/in/todonna Facebook: https://www.facebook.com/LinkedInMakeover/ IG: https://www.instagram.com/donnaserdula/ Freebie: https://www.linkedin-makeover.com/linkedin-resources/   Connect with the host, Allison: Website: https://bossladyinsweatpants.com/ Instagram: https://www.instagram.com/allisonscholes/  

Facing Fear
The Story of My Tits (And Some More Merch & a FREEBIE)!

Facing Fear

Play Episode Listen Later Jan 12, 2022 24:51


Before they go, I wanted to give one last goodbye to my boobs and reflect on the 15 years I got to have them. It's been quite the journey and it's ending FAR too soon. But I'm ok. I will be ok. And best of all, I'll be survivor. I reflect on the story of my tits, and what I remember from first having them, to coming into my own sexuality to realizing I'm really, really, actually, for real, going to lose them. REFERENCED ON THE SHOW"The Story of My Tits" by Jennifer Hayden FIGHT CANCER MERCH IS LIVE! Visit facingfearwithsara.com/merch FREEBIE FOR YOU! Claim your FREE sticker at facingfearwithsara.com/freestickersLEAVE A REVIEW - Tell me what you think using the Apple Podcasts App or Facebook.CONNECT With the guest at on Instagram @amb_vermeulen or Facebook @AmberVermeulenSubscribe to the monthly newsletter at facingfearwithsara.comInstagram - @facingfearwithsara, @saramcinerneyhauckTikTok - @facingfearwithsara Facebook - @facingfearwithsaraWebsite - facingfearwithsara.comYouTube - Facing Fear with SaraEmail - hello@facingfearwithsara.comSupport the show (https://www.facingfearwithsara.com/checkout/donate?donatePageId=5f4e4328efa7cf4ad82065ca)

Sei ein Leuchtturm, kein Teelicht! Wie du mehr Strahlkraft im Business & Privatleben bekommst!

https://www.jyotimaflak.com Onlinebusiness-Mentorin: Dein erfolgreiches Onlinebusiness starten! Höre auf dein Wissen umsonst als Freebie rauszugeben! Hier erfährst du, wie du endlich online Kunden gewinnst! Hier zum Blog und zur Challenge: https://www.jyotimaflak.com/2022/01/dein-wissen-verkaufen-schluss-mit-gratis-content-hin-zum-umsatz/ Sei ein Leuchtturm, kein Teelicht!® Deine Jyotima Abonniere den Sei ein Leuchtturm-Podcast: Itunes: https://www.jyotimaflak.com/itunes Spotify: https://www.jyotimaflak.com/spotify Upspeak: https://www.jyotimaflak.com/upspeak

Ambitious Soul Podcast
81. The One Thing That's Sabotaging Your Business

Ambitious Soul Podcast

Play Episode Listen Later Jan 11, 2022 15:28


We are about for a fresh new start to a new year with you guessed it, new money and business tips!  This year on the podcast we are all about how to bring more money into your life and we hope you are here for it!.   In this episode Christy breaks down how this one crucial thing we all struggle with but it's actually hurting your business until you learn to overcome it.    Grab our NEW 2022 FREEBIE -   The Ultimate Beginners Guide to Investing for Women 

Der kreative Flow
Geburtstagsparty: Der Podcast wird 3 Jahre

Der kreative Flow

Play Episode Listen Later Jan 7, 2022 64:56


Am 7.1.2019 erschien die erste Folge des Podcasts "Der kreative Flow". Heute feiern wir den 3. Geburtstag. Vielleicht hast Du Lust, dabei zu sein? Ich gebe einen Rückblick auf das vergangene Jahr und einen Ausblick, was ich für 2022 plane! Mit Gästen: Ruth Reiche, Sandy Körner, Judith Hofmann, Kimberley Hoffman und Anni Baboum --- 1. Unterstütze mich bei Steady mit einer VIP-Mitgliedschaft https://www.steadyhq.de/derkreativeflow 2. Speakpipe-Sprachnachricht schicken, https://www.speakpipe.com/derkreativeflow 3. Unterstütze mich mit Paypal, https://www.paypal.me/robertabergmann 4. Facebookgruppe «Der kreative Flow», https://www.facebook.com/groups/kreativrezepte 5. Newsletter «Der kreative Flow», mit der Willkommensmail erhältst Du ein Geschenk (z.B. Freebie, Rabattcode, ...)! https://subscribe.newsletter2go.com/?n2g=gsw3txpf-uxz76g6v-10c2 6. Der kreative Flow-Blog, https://www.derkreativeflowblog.de 7. Mein Shop für digitale Produkte, Kurse, Workshops https://shop.derkreativeflow.de 8. «Der kreative Flow» auf Instagram: https://www.instagram.com/derkreativeflow 9. Mein kreativer Output auf Instagram, https://www.instagram.com/robertabergmann 10. Meine Bücher (mit Signatur und persönlicher Widmung möglich!) und Kunst direkt bei mir kaufen, https://robertabergmann.shop ------ Credits Podcast: Der kreative Flow, 2021 Idee, Design & Host: Roberta Bergmann, https://www.robertabergmann.de Sounds: Peter M. Glantz, http://www.glantz.info Alle Infos unter: https://www.derkreativeflow.de Folge direkt herunterladen

Legacy Boss Hosted by Shauna Klein & Marcy Knopf
47: 4 Ways to Postpone Procrastination- #Marcy Minute

Legacy Boss Hosted by Shauna Klein & Marcy Knopf

Play Episode Listen Later Jan 4, 2022 9:47


Join Marcy for a #Marcy Minute. She breaks down 4 ways to postpone procrastinating in our lives and business. Procrastination sets us up for failure and limits our ability to achieve our goals. She discusses 4 different strategies to ensure that you put procrastination behind you for this New Year. Connect directly with Marcy & find all the opportunities she speaks about on this episode at www.marcykmomboss.com or email at info@marcykmomboss.com Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screen shot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class or our Freebie to Funnel in 5 Days Flat Course. Find the Shauna & Legacy Boss on the Web - Instagram - YouTube - Facebook Shauna at Sozo Essentials: www.sozoessentialswholesale.com Where to find Marcy & her biz: Marcy K, #MomBOSS: www.marcykmomboss.com - YouTube - Instagram - Facebook Marcy on TikTok - Twitter - LinkedIn - Pinterest - Text Me Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

Navigating the Customer Experience
156: How to Achieve and Sustain Customer Success – Formula Explained with Aaron Thompson

Navigating the Customer Experience

Play Episode Listen Later Jan 4, 2022 31:05


Aaron Thompson is a Chief Revenue Officer at SuccessCOACHING, the leading provider of Customer Success training and education. He is a connector, educator and public speaker with over 20 years experience helping companies improve retention rates, increase recurring revenue and recoup customer acquisition costs. Aaron enjoys skiing, kayaking and golfing with his family and friends.   Questions   Could you share with us a little bit about your journey? What customer experience is and then what customer outcomes are and maybe give us a practical example of that. Could you maybe share with us maybe one or two drivers that you think can help organizations to try and stay ahead of the curve as it relates to anything that may be impacting them as a result of the pandemic? Could you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently that has impacted you. Where can listeners find you online? Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote; it kind of helps to keep you on track or get you back on track if for any reason you got derailed. Do you have one of those?   Highlights   Aaron's Journey   Aaron shared that every job he's had his entire life has been customer facing. The first job he had was working at a health club, helping the members check in as they came in the front door, cleaning the club, etc. And he had a job all the way through high school, all the way through college, all customer facing in different regards, call centers, customer service, little retail here and there. And then about 36 years old, he actually got laid off for the first time in his career. And he had been down a technical track as a software programmer, he had been an implementation consultant, he had been a trainer and instructional designer and most recently was working in customer support at a SaaS company and they laid off about 100 people.   And for the first time he found himself without a job and he didn't know what he would do next. And so, he started looking at other kind of pivots in his career and thought maybe he would go into a sales track, he looked back into kind of the technical side. And long story short, there was this company in Portland, Oregon, where he's based that was looking for a new Head of Customer Success, that was going to be tasked with fixing the churn problem. See, they had a 40% year over year churn rate. And obviously, that was preventing them from growing. And so, they wanted to bring someone in to fix that hole in the bucket. And with his support background, he was able to get that job. And he tells this story when he does my classes now and his certifications in customer success.   His first day as the Head of Customer Success, he came in and again, he's tasked with fixing this churn problem. And he thinks he knows what customer success is at this point, it's like support on steroids or kind of account management 2.0.   And he came in on day one as the head of CS and he thinks, “Well, you know, what I've never actually Googled “What is customer success?” And long story short, he finds the industry, the technology players, the books, the authors, Jeanne Bliss and CCO 2.0 is really critical at the beginning of his development, of his strategy. And so, in a 12 month window, he was able to go and create his own customer success strategy, implement that strategy at that company, and take a 40% churn rate down to 8% in 12 months, by really doing some really foundational customer success practices, and starting to really, do quote unquote, customer success, not just customer support.   And so, at that point, he actually exited that company and founded his first company and at 38 years old, he became an entrepreneur for the first time, and not exactly how he would advise his son to do it. A seven year old son at 38 years old, to just kind of take that leap of faith, but alas, that's what he did. And he was an independent consultant, implementing that same strategy at some other SaaS companies. And then he met Todd and Andrew, the co-founders of SuccessCOACHING and they had the beginnings of this certification concept. And they were looking for another partner; he was kind of a lone wolf looking for a pack. And long story short, the three of them now own this business https://successcoaching.co/  and they have 4 levels of fully accredited certification in the discipline of Customer Success.   They work with B2B enterprise companies all around the world through an online learning management system. And then they also deliver live events. As their Chief Revenue Officer, he get to travel around, well, pre COVID, he got to travel around and do a lot of keynotes and meet with people in person. And for the last 18 months or so, he's been doing the same thing, but virtually, primarily into cameras, and then on the podcast like this.   So, he just loves to talk about customer success, he loves to learn from others and find new ways or better ways sometimes of doing things. And then they baked that into a certification. And then now like he said, they have multiple levels of it live, and they've certified about 7500 people around the world, they have nearly 10,000 on their platform today. And it's just been amazing to see this industry grow exponentially year over year, ever since he found it that first day when he Googled, What is customer success?   What is Customer Experience and What are Customer Outcomes   Me: So, one of your formulas for customer success is customer outcomes plus customer experience. So can we break that down, tell us exactly what customer experience is and then what customer outcomes are and maybe give us a practical example of that.   Aaron shared that he loves that formula. When he found that formula, he thought, okay, he can understand this just as a consumer and as having 20 plus years working with customers, it broke it down into such a simplistic approach he could wrap his head around it.   But, the customer's definition of success and when he says customer, he means human. And he means holistic human who has a personal life and a professional life and if they can impact them on the personal side in a positive way, by way of our professional relationship with them, so save them a little extra time, and they can now get home earlier or get off Zoom earlier, and spend some time with their family will profoundly affect their holistic life in a positive way that transcends their value proposition and B2B relationship, etc.   And so, for these holistic humans, keeping in mind what they want to accomplish, that's the CO (Customer Outcome).   So, CS (Customer Success) = CO (Customer Outcome) + CX (Customer Experience), the customer's definition of success, CS. And again, the human, accounts don't buy things, businesses don't buy things, make decisions, people do.   And typically speaking, we make business decisions based on personal preference. And so, there is a true blending both from the psychology as well as just building relationships and deepening and maintaining those with humans. And so that person's definition of success will always come down to what they want to accomplish, that's the CO (Customer Outcome). So what am I hoping to get whether it's time savings, and he oftentimes say that outcomes, the CO.   And they really come down to two kinds of outcomes, almost every outcome of any customer is either a pain to relieve or a gain to achieve, it's one or the other, I either got a pain point I need someone to solve it, or I'm looking to get bigger, faster, stronger, etc.   And so, when we can deliver what they want in terms of that outcome, and then we can do that how they want it, and that's the CX side.   And so, if we can deliver the same or better outcomes than our competition, and do it by way of the same or better customer experience than our competition, we will have delivered a higher volume of their definition of success.   And so, what that requires of us is to define what that definition looks like for that person, it's going to be different for your executives, stakeholder, then your subject matter expert, then your end user, then your system administrator, all the different roles have different definitions of success, but our job as CSMs is to define what that is for them, deliver on that, and then demonstrate to them that we've done so. That's where business reviews and reporting and benchmark data etc comes out.    And when we do all three of those, that then leads to renewal and expansion and advocacy from them in this concept of a customer success qualified lead, which is net new business coming into our funnel by way of the customer asset, as opposed to just filling the top of the funnel in sort of typical marketing approaches.   And so, when we do all of this effectively, we can grow our business from the customer asset outwards, we can unlock exponential growth because our acquisition costs go way down and our customer lifetime value goes up, either through renewal expansion, or like he said, advocacy which would be bringing us a net new lead, because we've made their lives so wildly successful. That's kind of the definition.   And that was when he found that, that was a big aha for him, because he thought he can wrap his head around this, he wasn't much of a math major growing up and so, to have a very simplistic CS = CO + CX, it allowed him to wrap his head around it and really start to use that as the North Star. And it's what they teach in their level one certification program as well.   Drivers that Can Help Organizations Stay Ahead of the Curve as it Relates to Anything that May Impact Them as a Result of the Pandemic   Me: So, a lot has been happening globally as it relates to different businesses and different industries and I'm sure it's become even more difficult to achieve customer success because I do believe that COVID has caused the bar to be raised for customer experience, especially for those organizations where there have been delays or I find a lot of companies sometimes are using COVID as an excuse as to why they're not delivering excellent service. So, could you maybe share with us maybe one or two drivers that you think can help organizations to try and stay ahead of the curve as it relates to anything that may be impacting them as a result of the pandemic?   Aaron stated that that's a really good point, actually. And he thinks Yanique is absolutely right when it comes to using COVID and quarantine, and everything that happened in March of 2020, as almost a cop out now. He feels like any company that is still revelling in, “Oh, well, we're still trying to figure out what the future looks like.”   And really kind of harkening to those early days of COVID, he genuinely just thinks it's a cop out at this point. Because we've been in it for pushing two years now and if you can't iterate, adjust, adopt new ways of doing things within two years, that says something about your company well beyond just this particular instance of COVID, and those early days of quarantine.   But the good companies, the agile companies, and he see this all the time. He watches Shark Tank a lot being an entrepreneur, he loves that show. And entrepreneur, after entrepreneur comes onto the carpet and tells their story about brick and mortar, this kind of products, direct to consumer, and then immediately having to shift and do that digital transformation to be completely digital because there was no other way to sell their products. And many of them were able to thrive in that scenario because of their ability to iterate and adopt.   He thinks it's probably trickier, he doesn't know if it's easier or harder for an early stage versus the later stage company, because you have more resources later stage, of course, as well. But he thinks that's the key is really making that digital transformation over to direct to consumer, if that's your business model. And if it's B2B, you still had to make a digital transformation, he's not going to be flying and taking you to dinner, and doing a business review in a boardroom with you, he's going to do it on Zoom and becoming adept at that, and really being able to pivot into that.   Like their business, they had the same problem. He was actually in London on March 12, 2020, speaking at a customer conference. It was crazy. And so, he's flying from Seattle to London and then he's going to do a keynote in London and a level one certification while he's there. And then he's going to hit New York City on his way back for the level one certification and then he's going to go home to Portland where he lives. And as he's getting on the plane from Seattle to London, this is March 9th, that's probably more like March 7th of 2020. His contact in New York emails him and says, “I'm sorry, we have to cancel the event because we just can't host people in one place.”   And he thought this is crazy. Like what are you talking about? This is nuts. What do you mean? you can't bring people together like this, it's just insane.   And so, he said, alright and he gets on the plane from Seattle to London now without needing to stop in New York on his way home. So he didn't have a direct flight back yet. And he'll always remember this Instagram post he made that day where it was the weirdest feeling to get on a plane headed out of country during a global pandemic without a return flight figured out yet. It was completely insane.   So he goes and he does the London events and about 25% of the attendees for this customer conference in London, about 25% actually came, 75% of them, their company said you can't go, a lot of the speakers had to pivot to a Zoom delivery, the conference company, Congress Geeks out of Israel did an amazing job of pivoting so that the speakers could do it virtually on Zoom, but he was there anyway. And so, he went ahead and did it.   And on March 13, he flew home and they had on Monday, the following Monday, the 13th was the Friday was when he was supposed to do his New York event and he immediately just pivoted to a virtual delivery. And they sent everybody a Zoom link and said, “All right, well, you're home. Now, I'm home. Let's see how this goes.” And now here we are 18 months later, that's how we will do it forever now.   Because he no longer has to take the time out of office to travel, he no longer has to find people in one given city; he can sell tickets around the world for any given event. They actually get more attendance and have a lower overhead for their business and so their margins went up and it's a delivery mode that they will forever do now, it's not to say he's not going to pick and choose different places to go in person. But they had to do that on a dime. And luckily, they were uniquely positioned, he thinks, to be able to make that digital transformation, literally overnight. And not every company could do that. But he thinks there's a lot of companies that have just used it as a cop out and haven't adopted this new world and kind of keep waiting for things to quote, go back to normal, as opposed to understanding that this is the new normal, and then using this to actually improve their customer experience and ultimately their customer success.   And just one more point on this, the difference between customer experience and customer success in that formula. Obviously, the CX is part of the CS formula, but how he likes to think of it and he did a keynote actually not very long ago on this. The customer experience is about the journey, it's about everything they do from the top of your funnel in marketing through the sales channels, to everything with on boarding and optimization and renewals, procurement, how easy it is to pay you, etc, etc, etc. All of the things of the journey from soup to nuts, from start to finish, that's CX it's all about the journey.   Customer Success is about the destination. It's about did we get you what you want, how you want it, and that how you want it is the CX side.   And so, he thinks a lot of companies haven't focused on that journey well enough and said, alright, now that we live in this COVID world, what can we do? How can we differentiate ourselves from a customer experience perspective?   While still delivering the same or better outcomes than our competition, iterating on the CX side is what ultimately creates the winners coming out of this pandemic.   And then, he doesn't like to say losers, but the not winners coming out of the pandemic. And so, he thinks that's a really good point and a good question. And that's a very long answer but he thinks at this point, if you haven't adopted or you're not in the process of adopting to this new life, this new way the world works, you're not going to succeed maybe how you did before the pandemic, and certainly not as well as the competition if they are able to iterate and adopt this new way of life better.   App, Website or Tool that Aaron Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without in his business, Aaron stated that that's a good question. So much of their business is online; they have their learning management system and that's obviously where they make revenue is selling access to that for people to become certified. The typical collaboration tools are very critical in their business; they run a pretty lean shop and so, to be able to use something like Slack that is just so widely adopted by this point.   Zoom he thinks would probably be one that he would be chagrined to not include it because he's on it almost all day long now. There's this new product, actually, that's super fascinating and they're going to be rolling this out as part of their live virtual events. It's called Class and it's built on top of Zoom, but it creates a true classroom experience, but virtually and so there's a ton of functionality in there and they're just getting started, they're looking to roll this out for their business in Q1, probably mid Jan. But that's one that's actually really intriguing.   You talk about a company that's been built in the pandemic, these founders, similar to rocketlane, these founders saw an opportunity, they saw this pandemic as an opportunity not to take advantage of people, but to capitalize on in a positive way.   There are new pain points; there are new outcomes that people are going to have out there. How can we deliver those outcomes in a enjoyable frictionless customer centric experience, and they can start to build and grow and just like rocketlane, go to market, just in the last 18 months, they went from not existing to now they're in the market because of this shift in this digital transformation classes a similar approach.   And it's so super impressive to him as an entrepreneur, when people can see that pain, see that opportunity, that window and just jump at it and then it create something that is as high quality as rocketlane or Class, for example.   Books that Have Had the Biggest Impact on Aaron   When asked about books that have had the biggest impact, Aaron shared that Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine by Jeannie Bliss that was kind of his mantra as the first time he was the head of CS. When he did that Googling and he thought he knew what he was talking about and realized he doesn't know what customer success is, he better learn, that was a really critical book to doing that. And it's just so customer centric, the whole concept of earning the right to customer driven growth by making people's lives better, she really touches on that holistic human concept that he started the podcast with. So, that's a big one.   He's trying to think of another one that he's read that isn't customer success that has been critical, recently. Over the summer, he was doing the poolside reads, those are always nice. The Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business from TSIA, it's been out a long time, he got it for free years ago at a conference, they were just handing them out on a table. That was really big for him to understand the subscription economy and the shift in the business economics from the product era when we sold physical products that would then wear out or require the customer to go back into the market.   And now you shift over to selling the use of the product as a service, thus, it never wears out for the customer now because they never own it. And how do we get a little bit of revenue over time, instead of a whole bunch of revenue up front. Technology-as-a-Service Playbook is really critical as well.   And then there's some great customer success books out there, there's also some great leadership books that are out there as well. Another good one that he likes to recommend to people, Red Ocean, Blue Ocean – Blue Ocean Strategy, if you are an entrepreneur or even just have an inkling of an entrepreneurial spirit, that is a really profound book. It's all about when you find yourself in an ultra competitive environment, that's a red bloody ocean and you're really competing on price and kind of having this race to the bottom as they say, how to then innovate, how to pivot, how to adopt a new approach to break out of that and create and find yourself in a blue ocean that is wide open for you to fish within. They use the example of Cirque du Soleil.   And when they found in Cirque du Soleil, they thought why would you ever create a new circus company? That's insane. There are tons of circuses out there, and a lot of them are getting attacked or protested because of the animal rights and there's just so much gray area in there. And why would you ever do this? And so, what they do is they go and they create a circus that doesn't have any animals, it's all people and all of a sudden they find themselves in this blue ocean and they've got Las Vegas and all around the world, they're selling out these tents, like Barnum and Bailey's used to do back in the 70s, and 80s. But they're doing it without any animals; it takes all of the risk away and all they did was just take a very old concept, iterate it, take a new approach to it, and it just exploded worldwide. That's a perfect example of Red Ocean, Blue Ocean. And he thinks it's a good business book for anybody, even if you don't know what you want to do, but you want to be an entrepreneur, it can help you kind of see things in a more innovative way.   Where Can We Find Aaron Online   LinkedIn – Aaron Thompson Website – https://successcoaching.co/                 https://successhacker.co/   Quote or Saying that During Times of Adversity Aaron Uses   When asked about a quote or saying that he tends to revert to, Aaron shared that he wished he can show it because it works a little better with visual. So he'll try to talk it through here. But think of whether it's customer sentiment, and you've just brought on a new customer or a personal relationship, or whatever it is, and everything goes as you expected. And you've got a pendulum and whenever they goes as expected, the pendulum kind of swings back and forth, right there in the middle, and everything, is fine, it's not crazy, it is what it is, no surprises, etc.   And on one end of the spectrum, you have good, happy, pleased, satisfied, whatever. On the other end of the spectrum, you have bad, mad, angry, frustrated, confused, whatever, offended maybe, etc.   And we're swinging that pendulum right in the middle. And then something bad happens, whatever it is, and it moves this pendulum all the way out to the bad, mad, angry, frustrated side of things. And we find ourselves in that situation, that time of adversity. And in that moment, it's really easy to ourselves get mad, frustrated, etc, disappointed, etc. And really kind of relish in the moment. And what he tries to do is to remind himself that, “Now I have the opportunity to create enough momentum with that pendulum, that I can move it on to the good, happy, pleased side, to a degree that I never could have had I not found myself on the bad side.”   And so, it's really just a visual of with, “Every challenge presents an opportunity and when we find ourselves in these challenging times, we just want to focus on the opportunity that's presented by it, not the challenge that's presented by it. See these times of adversity as gifts and opportunities to create momentum and swing that pendulum to a place on the good side that it never could have been had you not had to go through that difficult time.” So that's kind of the like he said, it's a little easier if he's got a visual, he's a big whiteboard person, a lot of webinars, podcasts are a little tough for him. He talks with my hands a lot; nobody can see him right now. But hopefully they can visualize that a little bit, but it's really just “Every challenge presents an opportunity.”   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business by Thomas Lah   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Mystery History Podcast
FREEBIE - Patreon Exclusive Episode 63 - Hisashi Ouchi

Mystery History Podcast

Play Episode Listen Later Jan 3, 2022 33:04


You asked for it, and you're getting this FREEBIE Patreon Exclusive Episode 63 release of Hisashi Ouchi. Hisashi Ouchi was a victim in the Tokaimura nuclear accident in Japan on March 11, 1997. He was closest to an explosion that occurred due to improperly heating nuclear waste. The doctors kept Hisashi Ouchi alive for 83 days due to multi-organ failure. By the time he passed, he was skinless, the radiation had destroyed his DNA and he had no white blood cells. Listen now as we discuss the tragedy of the Tokaimura Nuclear Accident and the fate of Hisashi Ouchi. Sources mysteriousfacts.com unbelieveable-facts.com nuclear-energy.net mysteriesrunsolved.com --- Send in a voice message: https://anchor.fm/mysteryhistorypodcast/message

The Late Night Alternative with Iain Lee & Katherine Boyle
I&K Podcast: Cheeky Freebie! - 23rd December 2021

The Late Night Alternative with Iain Lee & Katherine Boyle

Play Episode Listen Later Jan 2, 2022 46:18


For full shows, live streams, bonus podcasts and more fun fun FUN: www.patreon.com/iainandkatherine See acast.com/privacy for privacy and opt-out information.

Navigating the Customer Experience
155: How To Use the Amazon Model to Become Design Architects for Your Business with Shaahin Cheyene

Navigating the Customer Experience

Play Episode Listen Later Dec 29, 2021 31:53


During the Iranian Revolution of 1978, Shaahin's family had to escape to survive and ended up finally migrating to Los Angeles, California. At 15 years old Shaahin left home with nothing but the clothes on his back and created over a BILLION dollars in revenue by inventing the legendary smart drug known as Herbal Ecstacy. These childhood experiences had a major impact on his perspective of freedom, hard work and entrepreneurship. Later Shaahin went on to invent Digital Vaporization (the forerunner to today's vapes) and start a number of successful businesses with a couple of notable failures.   Today, he is the Founder and CEO of Accelerated intelligence Inc, a major Amazon FBA seller with millions in sales, the lead coach at Amazon Mastery where he teaches entrepreneurs how to CRUSH IT! on the Amazon platform and an active YouTube creator.   Shaahin is considered one of the leading global minds on what's next in e-commerce, Amazon and the internet. He is described as the “Willy Wonka of Generation X” by the London Observer and Newsweek and is one of the most forward thinkers in business - with his Amazon Mastery Course he acutely recognizes trends and patterns early on the Amazon platform to help others understand how these shifts impact markets and consumer behaviour.   Questions   Could you share in your own words, a little bit about your journey and how it is that you got to where you are today? Could you share with our listeners for those persons who may be new to this whole Amazon reselling? What are some key things that need to be present for you to be successful in this channel? So, tell us a little bit about the book Billion. What are some things maybe that you've experienced that has helped to kind of manage the customer experience because that does form parts of the customer journey when their expectation is x, but the actual experience is y, how do you go around that? How do you navigate that to kind of come up with still a very good experience? Could you also share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you also share with us what are one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago or even one that you read recently that has left impressionable mark on you. Could you share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. Where can listeners find you online? Do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote? It kind of helps to get you back on track or get you refocused if for any reason you got derailed. Do you have one of those?     Highlights   Shaahin's Journey   Shaahin shared that they moved to the United States as refugees, political refugees in the 1980s. By the time he was 15, he had started his first business, he left home, left family, no friends, basically sleeping in abandoned buildings, abandoned cars, trying to figure out what to do with himself. He got involved in the electronic music scene, he found a mentor and he invented an alternative to a drug that was very popular at that time called Ecstasy. It became a global phenomenon and by the time he was still in his teens with a grade school education, he had 200 employees, and it created over a billion dollars in revenue.   And so, he had 200 employees working for him, he had a lot of customer service people, he knows it's a show about customer service, he knows a lot about that. And from there, he went on to inventing Digital Vaporization technology, all the vapes and eCigs that you see came from technology that he developed and invented and patented. And from there, he went on to master the Amazon landscape. And so, now he teaches people how to create recurring revenue streams by starting Amazon seller accounts, and selling products through the Amazon platform through his Amazon Mastery Course.   Keys that Needs to be Present for You to Be Successful in this Channel – Amazon Reselling   Shaahin shared that interestingly enough, he thinks one of the things that's important when you're selling on the Amazon platform, is that you have to know how to tell the right story. One of the things that they learned from platforms like Amazon, is that the form of marketing as it was known in the past as disruption marketing, changed dramatically. And whereas in the past, marketers were disrupting you to get your attention, Amazon changed that game.   So now, instead of being disruption marketing, we are permission marketing. And not only that, when you sell something on Amazon, when you're a seller, you have to know how to speak the language of conversion for that platform and it's very different.   And so, the work they do is based on the work of a guy named Professor Robert Cialdini, who wrote the book Influence: The Psychology of Persuasion and another book called Persuasion. And what they do is they teach people how to use influence in creating their listing, how to become Decision Architects so that when people arrive at your listing, they're already sold. He likes to say often that the sale is made before the person even lands on your listing. And that's so true. So more true today than ever.   Me: Amazing. I like the phrase or the coin that you just term decision architects. It sounds so eloquent.   About Shaahin's Book – Billion: How I Became King Of The Thrill Pill Cult   Me: So you have a book out or is it out yet, Billion?   Shaahin shared that the book just dropped called Billion: How I Became King Of The Thrill Cult, it's available on Amazon Kindle, Apple, and you can get the audio book now. The audio book just dropped too. So it's called Billion: How I Became King Of The Thrill Pill Cult, he's super excited about that, they just got to film deal for that.   And then anybody that's interested, he has an Amazon course where he teaches people how to start Amazon businesses from anywhere in the world. He's got people in Africa, people in Saudi Arabia, people in the United States, Canada.   And for any of your listeners, if you guys mentioned Yanique, he will give you that program for free. It's a $200 program, it's a one hour course A to Z, how do you get reviews? How do you do great customer service? How do you do all those things that go along with finding a product and selling it on the Amazon platform? How do you start a seller account? And anybody that wants to can reach out to him, his email is darkzess@gmail.com.   Me: Amazing. So tell us a little bit about the book.   Shaahin shared that the book basically just goes through his journey and his story that he told you now that was basically going from being broke and sleeping where he could lay his head to creating over a billion dollars in revenue. And there were some very exciting times during that period of time, but he was a kid and he didn't know much about business. And all the lessons he learned he kept in a journal and he has those in the book, so it's very interesting. The book is part autobiography and part personal development, where he teaches and coaches people how to become the best versions of themselves, using lessons that were hard fought for him.     Things That Helped to Manage Customer Experience That Forms the Customer Journey with Their Expectation   Me: Now as you mentioned, our show is about navigating the customer experience and I know Amazon is a brilliant platform, really, really great. Of course, I'm sure everybody in the world uses it. But a lot of industries that maybe tapping into the Amazon platform I'm sure are affected by let's say, the shipping and logistics issue that has been impacted by the world globally because of the pandemic. What are some things maybe that you've experienced that has helped to kind of manage the customer experience because that does form parts of the customer journey when their expectation is x, but the actual experience is y, how do you go around that? How do you navigate that to kind of come up with still a very good experience?   Shaahin stated that this is really interesting. And he's glad Yanique brought that up. So, he'll say this, he thinks there's a couple things that have happened. So Amazon, this company that was started by this little guy, Jeff Bezos, little at the time, now he's huge, disrupted the industry of commerce. And he did this very similar, he (Shaahin) likes to use the example of Piggly Wiggly. Piggly Wiggly was a disrupter.   Why?   Well, back in the turn of the century, if you wanted to buy something in America, you'd go into a store and the man would say, “What do you need today Mr. Jones?” You'd say, “Well, I need some bread. I need some beer. I need some sundries. I need some rubber bands, whatever.” He'd put them in a bag, he tells you how much it was and you would leave, you would have no choice.   So this guy comes around Piggly Wiggly, he goes, we're going to disrupt this entire industry. How are you going to disrupt it?   Well, we're going to build these things. What are these things, they're called aisles. They're going to allow us to have more than one brand, allowing competition in the marketplace.   And we're going to allow customers to come in and pick whatever they want and bring it up to the front and check out. It'll give them an opportunity to see touch and feel the product. Not only that, we're going to have these things called carts where people can go through the aisles, put stuff in carts, and then check them out. It changed commerce forever.   Similarly, Jeff Bezos has done the same thing with his marketplace. Now what's the important thing from a customer service standpoint that he's done is that he's taken the friction out of the sale.   In the old days of the internet, we tend to forget, especially people who are his age, he's 46 now and he remembers the first days of the internet, younger people might not remember it. You didn't know who to trust, you felt more secure going to a brick and mortar store where you could touch and feel the product and buy it. You didn't know if you bought it on a website, if they would take your credit card number, if you'd never see the product, if you'd see it in three weeks, all those variables have been taken out.   So again, Jeff Bezos is being proactive with his customer service, the best customer service is done before the consumer ever even buys the product. He made sure that the products on the site were of high enough quality, he made sure that there was plenty of selection, and most importantly, the lowest most competitive prices, which he realized was very important, people wanted to save money. Now, from a customer service standpoint, what Jeff Bezos did was he said, “You know what, we're going to let the customer handle their own returns.” Insane, nobody had ever done that before.   He said, “Yeah, we believe that customers can handle most of their issues, and they don't need us. And besides, the cost for us to pay a representative, whatever it is $5, $10 an hour on the end of the other phone to deal with a customer for an hour or two may be more than the cost of the goods.” So what he did is he created easy returns. If you go on to Amazon to this day, you'll see easy returns. If you buy something and you don't like it, you go into the app, or you go into the back end, and you click return, it says what's your reason, you say other, you're good to go, they refunded right back to your card. In many instances, you don't even need to send it back. So it's a form of efficiency.   Now, it's a dual edged sword because it has also created greed within customers. People are needlessly returning things, and people are more expectant now for the silliest reasons. Somebody might order a can of a food product, eat the food product, and then return the tin because it has a dent in it, half empty and this is much more commonplace.   Now Amazon, interestingly enough, doesn't care, unless it's their own product and even then they don't care because they've got such higher margins. But if it's a third party product, Amazon just builds the third party company, it becomes the sellers issue that their product was returned and they handled the customer service from that end.   And nowadays, when they do customer service, he has a policy where they just refund people's money. But every once in a while, every occasion, when they get a ridiculous customer, somebody who is absolutely ridiculous, he will personally call them up himself and they're always shocked that the President of the company is on the phone. And not only will he get them on the phone himself, he will let them know how silly they are being, in a very polite way and this goes against everything in customer service. And then he will sell them something else, he will make it a point not to leave the phone call without having sold them something.   And it always leaves a great experience, a great story that they're going to tell people. And, he doesn't do this with reasonable customers. So if you get a product that's bad, or you have a bad service experience, or there's an employee that maybe treated you unfairly, then of course, they just refund your money and they take care of you the best that they can, always.   But occasionally, you will get somebody who's being unreasonable and the best way to approach somebody who's being unreasonable is to confront them with their unreasonableness and to just call them up and have a real adult conversation. And more and more he's finding that that's a very effective tool because people who are trying to cheat the system, people who are trying to take advantage are generally cowards.   So when confronted, you can come across that. Another issue that they have is reviews. So this is one of the big things, Amazon has one of the largest blog networks in the universe. Why? Because they've got you and me buying things on there and writing content for them in the form of reviews, making videos in the form of reviews. That's all searchable content, though you're producing for free and giving to Amazon as their property. They own that work that you just created and put on their site and for it, they give you back nothing.   Now, reviews are a dual edged sword. So, you get some people leaving honest reviews, and you get some people leaving fake reviews, some competitors may leave reviews for your product because they don't like you and they want people to think that your product is bad. They've had competitors leave reviews saying, “Hey, there's a fly in the product. Literally, there's a fly in the product, there's a this or that.” They had one guy putting magnets inside some tea and being like, hey, look, it sticks. We're like, static electricity, it's a thing. So, there's a lot of that going on. But at the same time, consumers are now learning that they can use their reviews, their social proof against the companies as a tool for them to get free things.   So what they will do is they will leave a bad review, and then sit back and wait. People do this on Twitter, they do it on Facebook, that's why they take to social media. And they'll just sit back, maybe they'll do something weird. He heard of a guy who tore his shoe laces or tore the soles off his Nikes and posted it on social media and was waited for Nike to call him back and give him a new pair. But it's this ecommerce 3.0 that has spoiled the consumer at the end of the day. And it's for those ridiculous types of things where he feels compelled to call those people back. Now, he doesn't encourage anybody to do that because you'll never get what you want if you're trying to cheat them. And it's unfair to other people that have legitimate grievances. But there's a whole faction of people that leave negative reviews for other people just so they can engage them, and then get a free thing or get a refund or not have to pay for their product.   And as any business, especially a small business, you have to have a way to address that in your business. And his way is just have the CEO call them, you won't get very much of those kinds of calls, but you got to call them. And sometimes you just have to reason with people because people are unreasonable in general with their expectations.   So, they have another brand of glasses that they make of sunglasses, and it's a special type of lens that you wear at night, and it blocks the blue lights, and it's one of the best in the marketplace. And with that product, they offer an unlimited money back guarantee, they're called Sleep Doctor Glasses. And the website is sleepdoctorglasses.com and they offer an unlimited warranty. And the reason why they did this, and it's not just a defect warranty, it's a run your car over warranty, it's a grab a hammer and drill holes through it warranty, whatever you do, run over it with your truck warranty.   And the reason they do this is that most people don't want to damage their personal property, most people love the product so much that they don't want to damage it. But if you're one of those people who does, they're going to use that as a story and they're going to tell that story. And not only are they going to tell that story, you're going to tell that story to everybody that you know, you're going to go, “Man, I bought these glasses for $40 bucks, $50 bucks, from sleep doctor glasses, and my 400 pound gorilla that I keep as a pet sat on them and smashed them. And they just sent me a new pair. And they said as many times as he sits on them, I'm going to get new pairs.” And that creates more marketing, more promotion, more social proof than any marketing that they could do.   So you can't do that for every product, especially if you have a product that's not as high quality, but it's a great hack to offer that to them. When he was in the vaporizer business, they offered extended warranties, electronics, a lot of companies make a lot of money on the extended warranties, and they actually made more money on the extended warranties than we did selling the product because what's your cost on an extended warranty zero, and you get $100, $125 bucks on a $400 product is 25% pure profit that you're making with the product.   Yeah, you're selling it for $400 but you got parts, you got to manufacture. So warranties are beautiful, and rarely, by the way for you guys who are watching this work in the favor of consumers. So if you just always say no to any extended warranty, and at the end of the day, you use that money to fix the thing that breaks, once you'll be in a better place. So the rule of thumb is do not buy the extended warranties, they don't work in the favour of the consumers.   But they had these vaporizers and they had this guy who and remember these are the first vaporizers, they were huge, they were not the eCigs that we see today, this was the original stone age vaporizers.   And they had this guy who bought the extended warranty and then he bought the additional, he wants to say slip and fall, he bought the original water damage, they had different levels of the warranty. So one level was just protects you against defects and other one was drop it in the pool and they cover it. And he bought the extended warranty and he would do crazy things, he would drag it behind a car, he would light like all kinds of objects inside of it, and make them explode. And he would call without fail every month and be like, “Hey, I broke my device, time to send me the new one.”   And finally, he called him personally, he was shocked, again that the CEO was calling him, he said, “I love this. Thank you for making these videos, people love them on our website, here's what I'm going to do for you. Anytime you want a new device, just call me. I've refunded your money, I've refunded you for the extended warranty, you no longer have an extended warranty but here's what you have. Call me anytime, here's my cell phone and anytime you break your device, for whatever reason, I'll just send you a new one. You don't even have to send it back.”   And he was so pleased, he did it maybe three more times after that. They never heard from him again but he continued to make videos about how great their device was.   And so, it's another great practice he thinks that people don't do specially CEOs of companies or people that are running companies, even if you're a mom and pop is that we lose touch with our customers, we lose touch with the people that are paying our salaries, people that are paying for our livelihoods.   And he thinks it's great to reach out and get to know them. He knows it's taboo and if you're a hothead, you probably shouldn't be the one doing that, somebody else on your team should be doing that. But if you're cool and you like people, you like humans, what a great thing to do, not everybody likes humans, depends on the day he's talking to people, his patience runs thin.   App, Website or Tool that Shaahin Absolutely Can't Live Without in His Business   Shaahin shared that he uses lots of great tools. So, he loves Evernote, which he thinks is fantastic, he uses Evernote. He loves 1Password, they use that company wide to maintain passwords, which he thinks is really useful. They're big fans of Asana as far as task management for his managers that he does. He loves the website Upwork and Fiverr, they're big fans of that, and they use that in their FBA seller course. So if you guys go to www.fbasellercourse.com or if you email him, darkzess@gmail.com, he'll give you the Amazon Mastery Course for free the one hour crash course.   So, those would be probably his top tools as far as like personal productivity. He loves a VR app called Tripp, it's awesome. It works on the Oculus ecosphere. So if you use the Oculus VR headset, it's a fantastic app that gets you in a flow state in under 10 minutes. And it's one of the most beautiful meditative apps; he thinks out there, it's really a game changer. So, he really recommends the Tripp app, he thinks it's really fantastic. And he also loves the Muse Headband for meditation as well; those two things are really great.   Books that Have Had the Biggest Impact on Shaahin   When asked about books that have had the biggest impact, Shaahin shared that he's going to say his own book Billion: How I Became King Of The Thrill Pill Cult. Again, available on Amazon and audible check it out if you guys liked his story, if anything he said here inspired you or rang true with you, check out his book and leave him a review. But he's a big fan of David Allen Getting Things Done: The Art of Stress-Free Productivity, he thinks he's an amazing, probably the best person in personal productivity if you're in customer service, that'll be a great book. I like Richard Koch, The 80/20 Manager: The Secret to Working Less and Achieving More, which would be great for anybody who's managing customer service people or managing any people of any kind. Unreasonable Success and How to Achieve It: Unlocking the Nine Secrets of People Who Changed the World by Richard Koch as well. And always the books by Robert Cialdini Influence: The Psychology of Persuasion.   What Jeff is Really Excited About Now!   Shaahin shared that he wants to come to Jamaica. He has been many times. He's been to Negril, he's been to Montego Bay, he's been all over Jamaica, actually. He loves the island, loves the people, and loves the culture. Such an amazing place, he's been to Kingston, he's been up in Strawberry Hill.   Me: You are a Jamaican veteran. Well, the next time you come to Jamaica, make sure you hit me up. I am in Kingston.   Shaahin stated that he loves that, they can drive up to Blue Mountains, get some of that coffee. It's such an amazing place right now.   Right now he's busy teaching people, inspiring people how to get out of the grind. The greatest crime that has been done to the average person in the last 100 years is this concept that you have to sell your hours for money. And they're changing that now, they're changing that paradigm with the work that they're doing on Amazon, anybody can start an Amazon business for little or low cash, very little money, and to grow that business to a seven figure business in a couple of years by following some very simple paint by number recipes that they teach you. So, his goal for the next year is to inspire 1000 people to start 1000 Amazon companies, becoming a seller on the platform, creating great products and selling them and then creating amazing companies in the next two years and selling those to create recurring revenue.   Where Can We Find Shaahin Online   Shaahin shared that if you guys are interested in this content, and by the way, they'll rebroadcast this on their channel, they're up to about 67,000 subscribers now. So they'll share this and they'll try to send some subscribers to Yanique's show. He knows they have a lot of customer service people who watch their show, who would be very interested in the content Yanique is putting out. So with your permission, they'll do that as well.   So they have a show called Hack and Grow Rich, it's available on Stitcher, Spotify, Apple podcasts, wherever podcasts are found, and also on YouTube if you prefer video content. So make sure to check them out on those channels like subscribe, dislike, put rude comments in the comment section whatever you want to do.   Also, his book once again Billion: How I Became King Of The Thrill Pill Cult is available wherever books are found and on Audible. And additionally, if you're interested in that course, reach out to him by email, that email is going to be darkzess@gmail.com and to learn more about his course, you can go to www.fbasellercourse.com FBA of course standing for Fulfillment by Amazon.   Quote or Saying that During Times of Adversity Shaahin Uses   When asked about a quote or saying that he tends to revert to, Shaahin shared that he's got two going through his head. His intuition tells me go this one.   Why do angels fly? Because they take themselves lightly. “Seriousness is a disease.” And he's noticed Yanique laughed a lot during this show and you laugh and you smile, and that's great.   Well, we all have to remember, this is not serious and business is not serious. Customer service is not serious, none of this is serious. Seriousness is a disease of the ego, so when you get that angry customer on the other end of the phone, when you get that disgruntled employee, when you get that person who you have to deal with, remember to smile. And remember why angels fly.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Billion: How I Became King Of The Thrill Pill Cult by Shaahin Cheyene Getting Things Done: The Art of Stress-Free Productivity by David Allen The 80/20 Manager: The Secret to Working Less and Achieving More by Richard Koch Unreasonable Success and How to Achieve It: Unlocking the Nine Secrets of People Who Changed the World by Richard Koch Influence: The Psychology of Persuasion by Robert Cialdini   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Legacy Boss Hosted by Shauna Klein & Marcy Knopf

Join Shauna & Marcy as they talk about planning for their new Year with their "WORD" of the year. So many people create New Year Resolutions and ideals of what they would like their year to look like, only to be frustrated with disapointing results. The ladies have a candid discussion about how and why they have chosen their word for the year. They also discuss how to practically put wings to your intentions so you end up soaring instead of loosing altitude all year long. Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screen shot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class or our Freebie to Funnel in 5 Days Flat Course. Find the Shauna & Legacy Boss on the Web - Instagram - YouTube - Facebook Shauna at Sozo Essentials: www.sozoessentialswholesale.com Where to find Marcy & her biz: Marcy K, #MomBOSS on the Web - YouTube - Instagram - Facebook Marcy on TikTok - Twitter - LinkedIn - Pinterest - Text Me Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

Queer Dungeoneers
PATREON FREEBIE: Story Cubes #1 with Sammy and Ursula

Queer Dungeoneers

Play Episode Listen Later Dec 28, 2021 33:13


Enjoy this Patreon content, once gatekept behind a lofty paywall, and now free for all to hear. Sammy and Ursula roll dice and tell stories. But, like, in a different way to usual. Originally released: June 6 2020 Episode Transcripts: https://www.queerdungeoneers.com/episode-transcripts  Patreon: https://www.patreon.com/queerdungeoneers Discord: https://discord.gg/kYgt5Ag Twitter: @QueerDungeons Website: https://www.queerdungeoneers.com/home  Merch: https://queerdungeoneers.threadless.com/

At A Crossroads with The Naked Podcaster
Loss of a child, losing yourself, and surrendering to God with Kristina Risinger

At A Crossroads with The Naked Podcaster

Play Episode Listen Later Dec 28, 2021 56:40


Loss of a child, losing yourself, and surrendering to God with Kristina Risinger • loss of a child • incompatible with life • compatible with love • surrender (not my will, but yours Lord) • Faith (I believe, please help my unbelief) • Joy in this Life (Psalm 27:13-14) • focus and priorities  • peace (Paul) and the thorn (2 Corinthians 12) FIND HER HERE: Website:https://kristinarisinger.com/ ( https://kristinarisinger.com/)  Social:  FB @ Abundantly Rooted,  Instagram @kristinarisinger_ruach LinkedIn @ Kristina Risinger  Link tree:https://linktr.ee/AbundantlyRootedLife ( https://linktr.ee/AbundantlyRootedLife) Kristina is a Podcaster at Faith Breathed Hope and Abundantly Rooted, Author, Event Host, and Christian Influencer and Networking Promoter helping Christian Women and Men share their stories, renew hope, discover purpose, and connect in fellowship and business with others.  Connect with Kristina athttps://kristinarisinger.com/ ( https://kristinarisinger.com/) Freebie:  Fruit of the Spirit Journaling Prompt for Kids Or Morning Coffee & the Word Prayer Journaling Prompt * URL will send CONNECT WITH JENN: https://linktr.ee/momofeighteen The podcast is for those of you who know that there is more to life and that our true authentic souls are built for greatness. You are built with strength and love that is meant to shine through times of conflict and times of celebration. You are ready to get to work and live with your true purpose.  FB PAGE - Mom's Running It https://www.facebook.com/momofeighteen (https://www.facebook.com/momofeighteen) BLOG http://www.momsrunningit.com (www.momsrunningit.com) Rate the podcast - it helps SO much! https://ratethispodcast.com/thenakedpodcaster (https://ratethispodcast.com/thenakedpodcaster) Proverbs 3:5-6 5 Trust in the Lord with all your heart, And lean not on your own understanding; 6 In all your ways acknowledge Him, And He shall direct your paths. Support this podcast

Mystery History Podcast
FREEBIE - Patreon Exclusive Episode 52 - Lorena Bobbitt

Mystery History Podcast

Play Episode Listen Later Dec 27, 2021 36:22


Lorena & John were married a year after meeting each other and had an abusive relationship. One night after John returned home from the bar, he raped and hit Lorena. In a fit of rage, Lorena came back to the bedroom with a knife and cut off John's penis. She then fled the house and threw his penis in a field. Was Lorena innocent due to the abusive relationship? Was John guilty of abuse and rape of his wife? Was John's penis found? Listen now to hear the answers to all your questions in Patreon Exclusive Episode 52 on Lorena Bobbitt. Sources https://www.biography.com/crime-figure/lorena-bobbitt wiki.com --- Send in a voice message: https://anchor.fm/mysteryhistorypodcast/message

Top Rope Nation Wrestling Podcast
Classics Freebie! WWE's Most Watched Show Ever

Top Rope Nation Wrestling Podcast

Play Episode Listen Later Dec 26, 2021 113:02


As a Christmas present to all of our listeners this year, we are releasing, in full, our Patreon-exclusive bonus podcast from February 2021 looking back at the Feb. 5, 1988 edition of WWF's The Main Event, the most-watched WWF/WWE event in history. Prior to today, this podcast has only been heard by our Patreon supporters. Now, hear one of these bonus podcasts in its entirety for yourself and see what you've been missing out on! If you liked this full episode and want to hear every single edition of the 'Classics' bonus podcast we have done in the past, and the episodes we will be releasing in the future (two new editions coming in January!) head on over to https://www.patreon.com/topropenation to sign up to support us on Patreon. We'd be honored to have your support.  Patrons receive five full-length, bonus podcasts each month (1 'Classics' show, 4 'Extra' shows). There are over 60 bonus podcasts available for you to dive into the minute you sign up! Other benefits available to Patrons-only include: early ad-free releases of all of our podcasts, a quarterly Zoom hangout with our hosts, quarterly merchandise giveaways, a free gift for signing up, and much more! Check out the Patreon link to read about all of the benefits available at each of our three tiers.  Join our Facebook discussion group: https://www.facebook.com/groups/290971494637440/ Follow us on Twitter @TopRopeNation Learn more about your ad choices. Visit podcastchoices.com/adchoices

Evil Men
Patreon Freebie: The Evil Test 5 with Jackie Pirico

Evil Men

Play Episode Listen Later Dec 22, 2021 46:56


Guess what? This week, our cold hearts have melted and we've decided to release our new Patreon bonus episode with comedian Jackie Pirico on the regular feed. Is she evil? Or nice? Listen to find out. Enjoy! Happy Holidays, xo Chris, James and Michael For more exclusive bonus content just like this, consider supporting Evil Men on Patreon. Follow Evil Men on Twitter and Instagram. And rate and review us wherever possible! Brought to you By: The Sonar Network

Navigating the Customer Experience
154: Empowering Employees to Achieve Exponential Growth with Jeff Rosenblum

Navigating the Customer Experience

Play Episode Listen Later Dec 22, 2021 23:31


Jeff Rosenblum is a co founder of Questus, a digital advertising agency that has worked with many of the world's most influential brands, including American Express, Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham and Verizon. Jeff created a groundbreaking documentary about the advertising revolution called The Naked Brand and the book Friction which explained how passion brands are built.   Jeff has lectured at some of the top universities in the world, including Yale, Cornell, Columbia, and the London Business School. He has won some of advertising's most prestigious awards, and presented at many of the industry's largest conferences.   Questions   Could you share with us a little bit about your journey? Your Book Exponential, could you tell us a little bit about what the book is about? Who is the book geared towards helping and what do you mean by empowering? And what do you mean by interrupting? What does empowerment really mean in practical steps or practical implementation? When you say you employ your team members, what does that look like? Could you give us maybe one or two examples? How do factors like culture and transparency help companies to build exponential growth? You mentioned that there are multiple channels that exist nowadays. Let's say a brand is looking to be present on all channels, but they just don't have the resources to be active on all channels. What would your recommendation be to them? Could you share with our listeners what is the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you also share with our listeners maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you read recently. But it definitely has left an impressionable mark on you. What's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. Where can listeners find you online if they wanted to follow your journey or even to get in contact with you? Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote; it kind of helps to get you refocused or get you back on track if for any reason you get derailed.   Highlights   Jeff's Journey   Jeff shared that he took a pretty unique path to where he's at, he didn't necessarily go to some of the finest educational institutions in the world, he was a pretty crappy college student, to be honest with you. And when he graduated school, he had to beg his way into an internship at a research company and they gave him a three month shot and he applied a philosophy that he continued to apply every single day now three decades later, which is “First one in, last one out, every day.” First one in, last one out.   So eventually, that internship turned into a full time job and this was around the birth of the internet. And as a researcher, his job was to collect data and they had very traditional ways of collecting that data, it was through the mail and through the mall surveys and phone surveys, in focus groups. And his job was to figure out how he can collect the highest quality data possible at the lowest price. And then when the internet came along, he had this crazy idea, which was why can't we start collecting all of that data through the internet, which seems grossly obvious now. But really, nobody was doing it at that time, or very few people were doing it at that time.   So, he was lucky enough to be one of the few people pioneering the field of internet research. So, he's still like a 25 year old zit faced kid, and next thing you know, he's got Microsoft, Netscape, Sun Microsystems, Walt Disney, Levi Strauss, all as his clients, because he was one of the very few people who knew how to collect data via the internet. But what was interesting is they didn't just want data, what they wanted was to understand the implications of the internet for their business. And what he quickly realized is that everything about business strategy was about to be revolutionized. And perhaps even more importantly, from his point of view, everything about advertising was about was about to go through a complete and total revolution.   So at that point, he realized he no longer wanted to simply collect the data and tell brands what to do with the Internet, what he wanted to do is actually do something about it, he wanted to blend the world of data and creativity under one roof and create the next generation of advertising agency. So, his college roommate was a world class artist, he had art gallery openings, celebrities, like Johnny Depp were buying his paintings and he had shifted a lot of his focus into the world of digital design. So the whole idea was to take a team of outsiders, him (Jeff) from the data and analytics background, ‘he' from the creative background, and start an agency that's focused less on interrupting people through traditional media and more about empowering people through digital media.   Jeff's Book Exponential: Transform Your Brand by Empowering Instead of Interrupting – What the Book is About – Who is the Book Geared Towards Helping   Me: Amazing. So, you really got into it. And you've been in it even before a lot of the organizations that are currently trying to tap into that feature, have been into it. Now you have a new book, Jeff. That's the things that really, really sparked my interest, your book and it is entitled, Exponential. I love the name. So, could you tell us a little bit about that book? I know subtitle for the book is Transform Your Brand by Empowering Instead of Interrupting. Could you tell us a little bit about what the book is about? Who is the book geared towards helping and what do you mean by empowering? And what do you mean by interrupting?   Jeff shared that he's always been fascinated by brands that absolutely dominate the competition, brands that grow exponentially in size, in influence, in financial performance. Brands like Warby Parker and Sweetgreen, and Apple, and Google, and Amazon. So, really what he's done is focused in on how advertising has gone through a revolution and we can no longer rely upon interruptions, meaning buying 30 seconds spots on TV ads, buying full page print ads in magazines, buying pop up ads, and banner ads, in pre rolls.   All of those tools are fine, there's nothing wrong with them, the data and the mathematic show that they work. And as an agency, they leverage the hell out of those techniques, those are very powerful techniques.   But what they drive are good results, they don't drive exponential results and what they realized is brands that move beyond just interrupting and expand into empowering people, improving their lives one small step at a time, giving them the content and the tools to move their lives forward, those are the brands that drive the exponential results. So, that's what the book is about is how data and creativity, how content and technology can be used to empower an audience and dominate the competition.   What Does Empowerment Mean in Practical Steps or Practical Implementation   Me: Now, you also have in the book that empowerment drives exponential bottom line results. For a business, empowerment, it embodies a lot of different things and I would just like for you to break down to our listeners, what does empowerment really mean in practical steps or practical implementation? When you say you empower your team members, what does that look like? Could you give us maybe one or two examples?   Jeff stated that that's a great question. Because empowerment really comes in two sides of the equation, how do you empower your customers in your target audience? How do you give them the content and the tools to make sure that they're getting more out of the products and the services that you create?   But also to the question, empowerment comes in the form of culture, how do we help people on our teams do the best work possible? And he thinks a lot of people have confused culture to mean fun. In Silicon Valley, where their headquarters are out in San Francisco, there was the trend of foosball tables and ping pong tables and bars and right in the office and there's nothing wrong with those ideas. Having music and some beers and some games is certainly fun. But that's not culture. And that's not empowerment.   And what they've realized is great culture is really just about putting people in position to do their best work, that's what people want. If you hire the right people on your team, what they really care about is how can they advance their career as effectively as possible? How can they advance their entire team as effectively as possible? So, great culture is really about giving people those tools, giving people the tools to do their best work.   Me: Amazing. So, we're giving our employees the tools to ensure that they're doing their best to work.   How Factors Like Culture and Transparency Help Companies Build Exponential Growth   Me: Now, you spoke a little bit about culture, and you made reference to the fact that a lot of organizations mistake the whole process of culture as being fun and as you said, pool tables and lots of other things that they may attach to the whole vibe of culture. How do factors like culture and transparency help companies to build exponential growth?   Jeff shared that the world is just much more complicated than it's ever been before, at one point you could get by by having some really good TV ads to drive awareness and interest and then you can have a good retail store with some good retail staff members to turn those people who are interested into customers. But the world just really exploded. Now, you don't have just those two critical channels and maybe a couple other channels, the world has literally dozens and dozens of channels where you need to not only communicate with your audience, but actually transact with your audience.   So think about Facebook, Instagram, Twitter, LinkedIn, TikTok, your desktop website, your mobile website, your mobile apps, your retail stores, which should be connected to all those digital touch points, as well as all those traditional tools like TV, radio and print, and that's just a few. By the time we're done with this podcast, there's going to be three or four emerging new, great tools and channels.   So, for brands to really succeed, they need to be able to break down the silos that exist internally. You can't just have great creativity sitting in one silo to create a great 30 second spot. And then great salespeople in another silo who are converting folks.   You need technology and creativity and data and analytics, and project management and finance, all to work together seamlessly. And the only way to do that is build great culture, which is based upon safety of communication, which is built upon process with communication, which is built upon tools for communication, ultimately, breaking down those silos that exist, recognizing that the world is just so much more complex than it's ever been before.   And the target audience is more demanding than it's ever been before because although things get really complex in the way that we want to tell our brand story, in the ways that we can tell our brand story, the target audience ultimately, really wants simplicity, they will not stand for any friction in that purchase journey.   Recommendations for a Brand to be Active on Multiple Channels   Me: Now, you mentioned that there are multiple channels that exist nowadays. Let's say a brand is looking to be present on all channels, but they just don't have the resources to be active on all channels. What would your recommendation be to them? Because I find that a lot of brands are everywhere, but they're not responsive everywhere and of course, that will impact the whole journey if it is I'm trying to get in touch with you and it's just a dead end.   Jeff shared that that is a really great question. And that is the question that all marketers are going to be faced with in perpetuity. And it's why we also see this addiction to TV in other traditional forms of advertising, because it's just so much easier to say, “Look, all we need to do is be great at TV, and then maybe great at retail, and we're done.” But that's not consistent with the way that people shop nowadays, the way people conduct research, the way they interact with brands and obviously, much more so with a younger audience.   So to answer your question, it really does come back to that culture question, which is, are you breaking down silos so that you can communicate internally, share the data that you have internally, and ultimately, leverage the channels that are most effective for you.   So, the beautiful part of everything that we're doing right now is we've got more data than ever before, unprecedented and unparalleled levels of data.   The problem with data is you can really have information overload, you can really have paralysis by analysis.   So the key is to really streamline your data down to the key performance indicators, there's probably only one, two or three really critical KPIs that you need to track and through that have honest conversations about where you want to be and what's most important for your brand and your target audience.   There's really no reason to be mediocre at Facebook, mediocre at Instagram, mediocre at Twitter, mediocre at LinkedIn, when you can be really great at one or two of those channels.   So data is going to be the answer and understanding that target audience from not just a data standpoint, but also a qualitative standpoint so you understand what is your target audience really value and then couple that with the data to show what's driving your business results.   App, Website or Tool that Jeff Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without, Jeff shared that he doesn't know if he has one. But he'll tell you he thinks the key to their success is based upon a few things and one of them is education, they really preach collaboration, celebration in education.   So, he thinks the apps that enable them to get educated are probably the most important. And there are just a few content sources that he thinks are really powerful. He's just a huge believer in reading the Wall Street Journal from cover to cover every single day, particularly in the world of advertising, where it's too easy for us to get caught up in Ad age, in Ad week and other stuff that really just talks about their own industry.   But he thinks as advertisers and marketers for them to be most effective, they need to step back and look at the overall business experience and the overall business strategy because that's what marketing really is. So, he thinks reading the Wall Street Journal cover to cover is one of the most important things that anybody can do. But there's also some great newsletters out there, he's a huge believer in Allen Murray, from Time Inc., from Fortune, he has a world class, daily newsletter. But he thinks for anyone who's listening, you got to find two or three resources that you can go to, not occasionally, but virtually every single day so you can watch how these stories unfold and how these trends and metrics unfold. But you can never be too educated in a world that's as dynamic as it is today.   Books that Have Had the Biggest Impact on Jeff   When asked about books that have had an impact, Jeff shared that that's also a great question. He's a pretty voracious reader, if he's honest with business books, he very often will just hammer the first three chapters and find that books often get redundant so he doesn't make it all the way through. And that's one of the things they tried to do with Exponential, is treat it like the layers of an onion and make a key point, but have every chapter deal with a new topic as it relates to leveraging the consumer journey or leveraging culture so that the book continues to unfold.   And he thinks a couple of books that have been really influential for him is one of them, which was written by Bill Walsh, posthumously, meaning after he passed away, his family took his notes and the name of the book is, The Score Takes Care of Itself: My Philosophy of Leadership. And he's one of the greatest football coaches ever; he was the single greatest coach ever until Bill Belichick came along. And his idea was really based upon the concept of putting the ball where the other team isn't, which really is a great business strategy, meaning don't follow what everybody else is doing, find that whitespace and let that dictate where your business strategy goes.   But the bigger thing about The Score Takes Care of Itself that you can get from the title is, he really focused in on culture and when he first took over the 40 Niners, before he won a bunch of Super Bowls, he was focused on all these little things like how do secretaries answer the phone? And everyone was like, “What are you doing your football coach? And why are you worried about how people answer the phone, that has nothing to do with what we're trying to accomplish here.” And he almost didn't make it, they almost fired him. But his point was like, “We're going to take care of all the little things, we're going to take care of the culture. And when we do that, per the title, the score will take care of itself.” And that's just an absolutely amazing book.   Another great book is a Who: The A Method for Hiring by Geoff Smart, which has been really influential for him. And really what he gets down to is this point about culture. But culture really starts with one thing, which is hiring the absolute best human beings possible.   You can't really build culture, unless you first build a team of A+ players. And the point of the book is, if you want to get A+ players, there's a process that you can follow, it's not just a goal, it's not just a philosophy, there's a methodical process that can be used to find those A+ players. And to be honest with you, they don't always nail the process and you can never be too process oriented for things like that. But it was a real game changer for them in regard to how they approach recruiting and bringing on world class talent.    What Jeff is Really Excited About Now!   When asked what is one thing that he's really excited about, Jeff stated that that's a great question. There's probably two things, the obvious and maybe the less obvious, but much more important, which is, from a business standpoint, this idea of marrying together data and creativity, this idea of building brands through empowerment, instead of interruptions, they started their agency 23 years ago based upon this principle, and now the whole world, the whole business world is really waking up to this is it, this is the model, this is how great brands are going to be built now and in perpetuity. In a lot of ways COVID didn't change business, he thinks in a lot of ways COVID expedited business and advanced it about seven years forward.   So one of the really exciting things for them is that tons of amazing brands are reaching out to them and they're in conversations with some of the biggest and the best brands in the world who are really excited about this concept of looking at the entire consumer journey, creating content and tools and empower people rather than just building brands through interruptions. But really, the less obvious, and perhaps even more exciting thing is, as their business grows and they take advantage of these opportunities, the exposure on getting to world class team members and the opportunities they're creating for their team members is probably the most rewarding and exciting experience he's ever had in business, just watching young folks on their team take on bigger challenges, get promotions, do some of the best work he's ever seen in his career, fundamentally and completely outperform him in every way, shape, or form, and then recruiting in new incredible team members who are starting that journey also, that to him is so incredibly rewarding, fulfilling and exciting.    Where Can We Find Jeff Online   Website – https://www.questus.com Instagram - @thejeffrosenblum Twitter - @JRQuestus   Quote or Saying that During Times of Adversity Jeff Uses   When asked about a quote or saying that he tends to revert to, Jeff shared that that's a great question. But no, not really, he doesn't think there's any quote that he rely upon that becomes a mantra for life in general. It's, “If it's worth doing, it's worth overdoing.”   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Exponential: Transform Your Brand by Empowering Instead of Interrupting by Jeff Rosenblum The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh Who: The A Method for Hiring by Geoff Smart   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Better Than Success Podcast
Building a Massive Real Estate Empire by Land Banking With Levar Clark

Better Than Success Podcast

Play Episode Listen Later Dec 22, 2021 69:51


We are back to bring you a highly sought after interview and some powerful Q and A's.  Today we are interviewing Levar Clark, a self taught real estate entrepreneur from Philadelphia.  Levar has been in the business since 2003 and today he is sharing how he got his start as a real estate entrepreneur and what he's learned along the way.  In an ever changing industry, Levar's insight into his community and the market has helped him build a successful career and six figure net worth.  Tune in today as we talk about land banking, zoning, and community support and lay it all out on the table.     In This Episode:    [02:42] Insight into how Levar got his start in the real estate world.   [03:40] Success in the real estate business is not determined by the number of units you own, and here's why.   [08:19] Levar shares some advice for new investors based on his experience.   [09:43] How Levar turned $41,000 into $40-50 million under management.   [13:00] Levar uses the “homeowner's aspect” and market fluctuations to choose which neighborhood to purchase properties in.   [15:07] When should you buy or build condos?  When should you not?   [16:22] The pros and cons of selling a developed property or renting out a developed property.   [21:12] The only thing you can really control in the real estate business.   [22:41] How Levar approaches investing in commercial spaces.   [27:55] Levar's biggest project that he's developed to date.   [29:06] How Levar plans and prepares for zoning.   [37:32] Why it's important to seek a community's support for your projects.   [47:09] Levar breaks down how to determine the number of units you can get on a parcel.   [57:49] Stop using social media to compare your projects with your competition.   Takeaways:    Investors need to understand what their end goal is before they can understand what they're going to do when they first start.   If you plan to be a larger developer, you have to be active in the community and develop relationships with your local political leaders and policy makers.   Land banking, purchasing multiple lots a few years before development begins, helped Levar get ahead of his competitors, especially in today's high market.   When you are ready to invest, make sure to stick to your buying criterias instead of making your decisions based on the status of the market.     Links:   Levar's Instagram - https://www.instagram.com/bearrei_/   Nicole's Freebie - www.therealestatejawn.com     Guest Bio:   Levar Clark is a self taught real estate agent that has built his net worth from $41,000 to one million dollars using market fluctuations, his intuition, and seeking his community's needs.  Over the last 12 years, Levar has gone from buying and developing single units from sheriff sales, to multi-unit properties.  Today he is opening up and sharing his knowledge and advice for new investors.  Tune into today's episode for his insider knowledge!     Connect with Better Than Success    Freebie! Step-by-step instructions on how to invest in real estate in any city. Download it here: www.therealestatejawn.com   Learn more about Better Than Success Real Estate League at Betterthansuccess.com/btsrel   Sign up to attend our Real Estate Q&A live at betterthansuccess.com/events   Get Access to our FREE Real Estate Beginners Class at betterthansuccess.com/freecourse   www.betterthansuccess.com/realestatejournal - Need help better understanding your real estate area? Download my FREE Real Estate Journal

Legacy Boss Hosted by Shauna Klein & Marcy Knopf
45: Early Entrepreneurship: Eastern Alamance HS

Legacy Boss Hosted by Shauna Klein & Marcy Knopf

Play Episode Listen Later Dec 21, 2021 35:29


Join Shauna as she talks with the Eastern Alamance High School Entrepreneurship Class. This behind the scences look at what entrepreneurship looks like to this next generation is inspiring. Shauna along with Mr. Smith and 3 of his students (Lucy, Abby & Jake) share what they thought being your own boss and an entreprenuer looked like. After nearly completing the semester what they worked through in creating their own business(actual or practice) and what they think about being a boss now! Its an episode you won't want to miss Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screen shot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class or our Freebie to Funnel in 5 Days Flat Course. Find the Shauna & Legacy Boss on the Web - Instagram - YouTube - Facebook Shauna at Sozo Essentials: www.sozoessentialswholesale.com Where to find Marcy & her biz: Marcy K, #MomBOSS on the Web - YouTube - Instagram - Facebook Marcy on TikTok - Twitter - LinkedIn - Pinterest - Text Me Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

The Pet Photographers Club
S11E04 | Enter 2022 with a profitable price list

The Pet Photographers Club

Play Episode Listen Later Dec 20, 2021 20:28


What are your business goals for 2022? If one of them is to feel more confident in your prices, (and increase your income) then todays episode is especially for you with my three steps for creating a profitable price list! Spoiler alert, it has nothing to do with the prices of the photographer down the road or multiplying your costs by a random number!1. Know how you spend your time and your desired hourly rate2. Know your cost of business (download free calculator)3. Sell what you love- at prices that meet your targets!FREEBIE: https://www.thepetphotographersclub.com/freebie-required-average-saleP.S. we are taking a little break over the festive season and hope you are too! If you're missing us, we recommend you dive into the archives during this time!P.P.S. Are you in your first 18 months of business or haven't officially launched yet? Join Kirstie in our Business Foundations Challenge for weekly Zoom class to set up a profitable and lasting business in just 3 months!

Encouraging Words To Give You Hope
To The Christian Trying To Be A Light This Christmas Season + Special Freebie For You!!!

Encouraging Words To Give You Hope

Play Episode Listen Later Dec 20, 2021 15:34


On December 5th, we had part one in our ''mini-series'' within our ''To The Christian'' series, where we discussed what the TRUE MEANING OF CHRISTMAS is. In this week's devotional and podcast episode, we will be diving into ''Part Two: To The Christian Trying To Be A Light This Christmas Season.'' This week's devotional will be a bit shorter than usual, as we will not be diving so much into the Christmas story (as we did previously), but instead, we will be discussing four main points to remember as we share the Good News and be a light to those around us this Christmas and also a special freebie/announcement included with this week's devotional! May the story of Christmas never be something we overlook and forget to share with those around us. The story of Christmas (the celebration of God sending His Son, Jesus, into the world to pay the punishment for our sins) is not something we should keep to ourselves. When someone knows and believes the true meaning of Christmas, it can be life-changing; and who would want to miss out on receiving the greatest gift of all time? Will you share the most important, life-changing story with those around you? Let's dive into this week's devotional with an open heart, ready to receive what God has in store for us in being a light this Christmas season. CLICK HERE TO READ THIS DEVOTIONAL: https://meditatehope.weebly.com/blog/to-the-christian-trying-to-be-light-this-christmas-season DOWNLOAD CHRISTMAS BIBLE READING PLAN: https://meditatehope.weebly.com/freebies/christmas-bible-reading-plan SHINING YOUR LIGHT BEFORE OTHERS DEVO: https://meditatehope.weebly.com/blog/shining-your-light-before-others LEAVE A RATING & REVIEW: https://podcasts.apple.com/us/podcast/encouraging-words-to-give-you-hope/id1506500357 FOLLOW @MEDITATEHOPE ON INSTAGRAM: https://www.instagram.com/meditatehope/?hl=en “CHRISTMAS IS HERE” SPOTIFY PLAYLIST: https://open.spotify.com/playlist/3miLXflVj6eACkGXk1UUVJ?si=-5WymzXBRliCbCgRiqkYDQ

Educated Artistry
Kaylas Tips on Growing Your Business on Tik Tok

Educated Artistry

Play Episode Listen Later Dec 16, 2021 24:50


In todays episode I'll be sharing my tips on building your business on Tik Tok and how to attract followers that are actually in your target audience and we will a customer of yours.  This episode comes with a FREEBIE!!!  Go to www.kkartistry.com and a pop up will let you grab my FREE Tik Tok tips we are going over today. There is also a challenge at the end of this episode and free download so don't miss out! Sources: www.marketingcharts.com

Creative Business Party - Für Frauen, die ihr Business mit Herz und Mut rocken
Tschüss unterbewusste Erfolgsblockaden! - Interview mit Katharina Tornow

Creative Business Party - Für Frauen, die ihr Business mit Herz und Mut rocken

Play Episode Listen Later Dec 16, 2021 50:52


Kannst du unterbewusste Erfolgsblockaden auf Erfolg programmieren? Was sind Erfolgsblockaden eigentlich und wieso sabotieren gerade wir Frauen uns immer und immer wieder?Mein heutiger Podcast Gast Katharina Tornow ist Manifestation und Mindset Coach, Mentaltrainerin, Autorin und Podcasterin und nimmt dich heute mit in die Welten des Unterbewusstseins und wie wir es schaffen, den Erfolg auf voller Linie zuzulassen.Los geht's.Links:Link zum Freebie: https://www.katharinatornow.com/7-wege-wie-du-dein-business-sabotierst-freebie-jf/IG: @katharinatornow FB: www.facebook.com/katharinatornowcom  Podcast: Manifest your business 

The Best Good Band Podcast
Patreon Freebie: Dee Dee King 'Standing In The Spotlight'

The Best Good Band Podcast

Play Episode Listen Later Dec 15, 2021 53:00


No new episode this week so we're putting one of our favorite Patreon episodes onto the main feed. Here's our exploration into Dee Dee Ramone's rap persona, Dee Dee King, and his one and only album 'Standing In The Spotlight.' Next week we'll be starting our deep dive into The Clash!

Legacy Boss Hosted by Shauna Klein & Marcy Knopf

Join Shauna as she talks about Confidence. There are so many people that struggle with this topic, we all do on some level! Shauna talks about some trigger issues that can steal our Joy and steal confidence. Confidence in our self and our business is key in moving forward in life and business. The 3 tips she gives can help get you out of comparrison and onto living your best life. Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screen shot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class or our Freebie to Funnel in 5 Days Flat Course. Find the Shauna & Legacy Boss on the Web - Instagram - YouTube - Facebook Shauna at Sozo Essentials: www.sozoessentialswholesale.com Where to find Marcy & her biz: Marcy K, #MomBOSS on the Web - YouTube - Instagram - Facebook Marcy on TikTok - Twitter - LinkedIn - Pinterest - Text Me Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

Real Happy Mom
[REWIND] [143] A 5 Step Plan to Clear Your Plate and Get More Done with Whitnee Lynn Hawthorne

Real Happy Mom

Play Episode Listen Later Dec 14, 2021 24:27


Raise your hand if you could do better with delegating at home?I'm raising my hand too. Many times I feel like that I can get it all done. But the truth is we need the help and support of those around us.I talked to my fellow podcasting friend all about delegating to learn what things I should delegate and why I struggle with delegating.Through our conversation, you will learn that there are two things that hold us moms back from delegating.  Then Whitnee debunks these myths and explains why we need to delegate, especially at home.Then Whitnee shares her 5 step plan to help you delegate so that you can get more things checked off of your to-do list without having to do it all by yourself.ABOUT WHITNEEProfessional speaker… author… certified coach… Fortune 500 executive… productivity expert… successful entrepreneur… self-care guru… passionate mom and wife… Whitnee Hawthorne is a woman with many hats.When you meet her, it is clear that Whitnee is a leader at home, in the office, and in her community. She has inspired women's groups, start-ups, and Fortune 500 companies with her presentations on powerful topics including achieving work/life harmony, improving productivity, increasing employee loyalty and engagement, and helping caregivers thrive in the workplace.CONNECT WITH  WHITNEEBlog/Website: https://thesavvyworkingmom.com/Facebook Page: https://www.facebook.com/thesavvyworkingmomFacebook Group: https://www.facebook.com/thesavvyworkingmomInstagram: https://www.instagram.com/thesavvyworkingmom/Twitter: https://twitter.com/savvyworkingPinterest: https://www.pinterest.com/thesavvyworkingmom/Freebie: https://getaheadmama.com/your-free-giftSHOW NOTES FOR THIS EPISODE: https://www.realhappymom.com/143REAL HAPPY MOM INSTAGRAM: https://www.instagram.com/realhappymom REAL HAPPY MOM COMMUNITY: https://www.facebook.com/groups/realhappymomSign up for my weekly newsletter and get 9 mom's ultimate mom hacks for living a happy and productive life.Support the show (https://ko-fi.com/realhappymom)

CrossPolitic Studios
The Patriarchy Podcast: Freebie! After The Sandwich “Pork Loin” (Ep 60)

CrossPolitic Studios

Play Episode Listen Later Dec 14, 2021 75:03


On this freebie episode of #AfterTheSandwich, Joseph & Tony talk girding up your loins. Download the “Fight Laugh Feast Network” app from the Apple, Google Play, ROKU, or Amazon Fire app store to hear us each Tuesday. Support The Patriarchy and get access to bonus content, including the members only show “After The Sandwich,” behind […]

Navigating the Customer Experience
153: Building A Strong Human-Centered Emotional Connection with Employees and Customers with Ethan Beute

Navigating the Customer Experience

Play Episode Listen Later Dec 14, 2021 35:01


Ethan Beute is the Chief Evangelist at BombBomb and he is a co-author of Rehumanize Your Business and of Human-Centered Communication, his newest book. He is also the host of The Customer Experience Podcast. Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages.   Questions   Could you share with our listeners, those who have not tapped into your awesomeness as yet, a little bit about your journey, how it is that you got to where you are today? Could you share with us maybe, I would say the main pillars that that book is built on? Who is the book for? What is the book about? And how can it really help you to up your customer service game? What does a company need to be to be customer obsessed and cult followed that people want to follow that brand? How can you really get your customers to want to be intrinsically loyal to you? Are there maybe two or three indicators as a representative or a manager or an employee in an organization that will kind of guide you to know that you're truly connecting with someone? Could you share with me why video is so impactful? How does it work? And what kinds of messages can you give with a video? Is it only for tutorial based kinds of conversations? Or can it just be simple responses and messages instead of actually written communication? Can you share with us what's the one online resource, tool, website or app that you absolutely can't live without and your business? Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently that has left somewhat of a memory or good memory or an impact on you? Could you share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people? Where can listeners find you online? Do you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote; it kind of helps to get you back on track or keep you refocused.   Highlights   Ethan's Journey   Ethan shared that he built a career in local television, so he ran local marketing teams inside local TV stations like your local ABC, or NBC or Fox station, in Grand Rapids, Michigan, in Chicago, and out here where he is now in Colorado Springs, Colorado. And he was kind of bored of the work; he had been doing it for some time. And so, he started doing project work with a variety of different people that he knew, including the two co-founders of BombBomb and he just really liked what they were up to, he thought it was interesting. And so, he joined them as the first and only marketer over a decade ago as you were kind enough to mention in the introduction.   And in that time, just the growth in team size, customer base, revenue, it's been this dramatic journey of transformation and that's been happening at the same time that he's been really in a front row seat of this movement to replace some of what is typically faceless typed out text, think about emails, social messages, text messages, Slack messages, all this faceless typed out texts that we rely on every day, replacing some of that with simple personal video messages.   And so, he's done a lot of learning, teaching practicing, he's sent more than 12,500 videos himself now, as you already mentioned. He's written a couple of books on the topic. And it's just been a joy because as it says in the title of the first book Rehumanize Your Business, this really is about restoring some of the missing human elements that have been so useful to all of us for so long, that have gone missing as we've increasingly gotten digital and virtual.   Ethan's Book Human-Centered Communication – What the Book is About – The Main Pillars the Book is Built on and How it Can Help Up Your Customer Service Game    Me: So, your most recent book, Human-Centered Communication, that was released in September, right?   Ethan shared that in October, they were definitely telling people about it a lot in September, and it started shipping in in early October.   Me: So, could you share with us maybe, I would say the main pillars that that book is built on? Like, who is the book for? What is the book about? And how can it really help you to UP your customer service game?   Ethan shared that if you rely on connecting and communicating in digital, virtual and online spaces, then this book is for you.   He knows that's really, really broad. But really, it is loaded with philosophy, and then more practically strategy and then more practically tactics to help anyone connect and communicate more effectively in the face of ever increasing digital noise and pollution.   So, we all know that these spaces that we operate in are noisy. Inboxes are overloaded, message boxes are overloaded, and we're getting spam texts and spam calls now bleeding into pollution.   It's difficult to know who and what to trust, we feel some sense of overwhelm, just keeping up with all the notifications, but he's in like five Slack channels and they always seem to be loaded with more new messages than he can possibly keep up with.   And so, this is obviously unsustainable for individuals and for organizations. And so, Steve, who is his long time friend and team member, their Chief Marketing Officer at BombBomb, his co author on Rehumanize Your Business, wanted to take this on directly.   Obviously video does play a role in it, we can get into the nuance there. It specifically helps fill in the void of the visual and emotional impoverishment of so much of our digital communication in addition to the layers that it adds in terms of communicating your identity and verifying it because it's you on the screen, there's no one that can fake being you, at least at this point.   And so, they roped in 11 of their expert friends, they have a number of sales and marketing leaders, they have a marketing futurist from Salesforce, they have an emotional intelligence expert with seven US patents in the analysis of facial coding data, they have just a number of different people that they brought into this conversation, to figure out how to make sure that the way they're reaching out and engaging people puts those people's needs and interests first in order to generate better results for everybody.   And so, that's what they're doing. They're blending human centered design with their daily digital communication, it does rely on Steve's and his (Ethan) expertise and experience, but they also involve many other people in the process. And the feedback so far has been very, very positive.   How Can a Company Be Customer Obsessed and Get Customers to Want to be Intrinsically Loyal   Me: Very nice. So, one of the terms that you use in your book, customer obsessed and cult followed. Apple came in at 7.8, the most human brands across all industries. And then you had USAA a nearly 100 year old financial services organization with a score of 9.4.   What does a company need to be to be customer obsessed and cult followed that people want to follow that brand?   And then I'd like you to also talk a little bit about loyalty. Because I know a lot of companies have loyalty programs, but to me, they're more like, I don't know, I just don't see them as true loyalty programs, because what they're doing isn't necessarily making me want to be loyal to them.   So how can you really get your customers to want to be intrinsically loyal to you?   Ethan shared that these are great questions. And the answers to both are remarkably similar. So, he'll put them together.   For folks who are listening, what Yanique is referring to is a study that he and Steve leaned on; he thinks it was in chapter two of this book. But it's the Lippincott Human Era Index or something like that.   And it was a survey of hundreds of company leaders and 1000s, if not 10s of 1000s of consumers. And they were trying to identify the most human brand and he doesn't remember off the top of his head and he doesn't have the book. But they asked three particular questions. But really, he can answer both questions without listing those, is a really interesting study.   If you just search Lippincott Human Era Index or something, you'll find it, it's not hidden behind a gate, you don't need to type in an email address or anything to get it, it's a really interesting study.    It really comes down to how we make people feel.   And he's going to go to Shep Hyken, who they featured in chapter 11 of Human Centered Communication, he's a customer service and customer experience expert. And one of the things he's been talking about lately is the difference between repeat business and loyal business. And the primary difference is the emotional connection that we feel.   Now, the emotional connection, one of the reasons that he thinks USAA that 100+ year old financial services business beat out companies like Apple or Southwest Airlines, or some of these brands that people really, really like, and respect and feel connected to, and would rank as human is that they, this is an interesting one, this isn't the only way to do it, but they answer their phone. He's actually a USAA customer, their hours are pretty broad, so if he wants to call them at 6:00 am in the morning while he's drinking coffee before he gets into the work of the day, or if he wants to call them in the evening or any point during the day, you can actually talk to somebody and they'll answer your questions and they won't rush you off the phone and they're just very available and approachable online and on the phone etc.   They also have an interesting thing where the only way in to being a USAA customer and he say he's getting a little bit too specific about their branding and positioning. But it's for US military and their families. Now, his father was in the Air Force, he (Ethan) has no military experience himself but because he is his direct descendant, he's able to be a USAA customer. But they have this other layer of in and out and it doesn't have to be as clearly defined as being a military member for example, or a formal member of a group but the more you can create this kind of in group, out group scenario, the more people who are in feel like they're a part of something, the more you treat them as individual human beings as opposed to sources of revenue, the more you treat them as human beings rather than as numbers, customer numbers, account numbers, the less you make them restate themselves over and over again. The less you make them verify their identity over and over again, because they've already done at once.   There are a lot of things you can do to make people feel valued and appreciated, like you respect their time and attention and like you see them as a partner in success, whose questions you want to answer and problems you want to remove and opportunities you want to help them capitalize on.   It really comes down to how we make people feel, how we make people feel about themselves, how we make people feel about us, and our sales reps, or our service reps, or the other humans, they come into contact with, the way they feel about their problem or opportunity, the way they feel about our product or our service, the more we can keep in mind as we're making decisions as we're designing systems and processes. As we're designing messages and digital experiences, now he's getting into kind of the what they take account in Human-Centered Communication, the more we can keep people's needs and wants and the way that we make them feel, the emotional resonance that they leave each of these individual experiences with, the better off we're going to be.   Indications in an Organization that Will Guide You to Know that You're Truly Connecting with Someone   Me: Brilliant. So, that definitely answered both of my questions. And I'm so glad that you've been touching so much on emotional connection, and authenticity and just being really connected with another human being.   Are there maybe two or three indicators as a representative or a manager or an employee in an organization that will kind of guide you to know that you're truly connecting with someone?   Because I imagine connection looks different depending on each individual, it's not the same; you wouldn't connect with each person the same way. But is there maybe some guiding principles or triggers that you could use possibly as indicators to know that you're on the right track to connecting with this individual?   Ethan shared that a number of different people will do it in different ways. Some people do it through survey mechanisms and other feedback, NPS and going beyond just the number but getting to kind of the scores and the sentiment.   Some people use retention or expansion, or other financial measures to suggest loyalty. There's no foolproof answer to this, he wished he had something better and more concrete for you. But he will give you some concrete steps that he knows some people he really likes and respect are taking which big idea here, it is difficult to create customer loyalty. He will add it is difficult to create a remarkable customer experience without creating a remarkable employee experience and without employee engagement and employee loyalty.   So, something that he's heard from a number of people is that they do some form of course, (a) being very thoughtful about what it's like to be on the team. What does it feel like to be a team member here? Do I feel valued? Do I feel appreciated? Do I feel like I'm making a contribution, not just to the world at large, but am I making a contribution day to day, week to week to the improvement of the business and to the improvement of customers lives.   And so, something that he's heard really good, thoughtful, engaged managers and leaders doing is that as part of their meetings, let's just assume you have like a daily or a weekly stand up, or some kind of a team meeting.   They'll come up with different questions but they're all kind of around the idea of tell me a story that happened this week where you're able to solve a customer's problem or answer a customer's question. Or maybe where you broke the standard rules of the playbook, where you went a little bit out of your way, or where you got an amazing piece of feedback. And you know what you're looking for there isn't those amazing over the top surprise and delight stories. What you're trying to do is just create this culture where there's an ongoing internal conversation about putting other people's needs first, sometimes people are asking needs about helping out your fellow team members as well going out of your way to save someone time or to pick up where they left off or maybe a team member had a personal challenge or a personal crisis during the week and you filled in for them or covered for them or that kind of thing.   The more we can keep this top of mind by asking people to share stories, either in a one on one or a group setting, the more we're establishing that other people matter. And that the feedback people provides us matters, the way that we make other people feel matters. And so, it's a very simple practical thing to do.   And he thinks for maybe a hard driving, hardcore manager, it might feel like a waste of time, but he promise you, you will have a much more engaged team, one month, one quarter, one year into a habit that looks something like that.   Me: So, we really need to ensure that we are truly having those kinds of conversations that we can connect to people. And I love the fact that you mentioned that it's all about having a remarkable internal employee experience, because everything starts from within.   Why is Video so Impactful and What Kinds of Messages Can You Give With a Video?   Me: Video is something that is mentioned predominantly, of course, because BombBomb is all about video messaging. But let's say our listeners that have tapped into this episode didn't hear your previous episode with us last year and they're not too familiar with video messaging and how it really works.   I can attest, give a testimonial in this interview and say, each time that I interact with Ethan and I send him an email, he responds with a video message, and it blows me away every single time.   So Ethan, could you share with me why video is so impactful? How does it work? And what kinds of messages can you give with a video? Is it only for tutorial based kinds of conversations? Or can it just be simple responses and messages instead of actually written communication?   Ethan shared that this is a really good question. It's a big one, too. So he'll take it on. He'll start easy and try not to go too deep, and then let you redirect me as you would like. But in general, anyone listening can imagine how many times they receive or send a typed out message during the day. Usually, it's in the dozens or so. And so much of what we're trying to do, some of these are important and valuable messages and yet, we're restricting ourselves because it's just become normal to a form of communication that isn't ideal for many of those messages. And he's talking again about faceless typed out text, the same black text on the same white screen that doesn't differentiate you, doesn't build trust and rapport and doesn't communicate nearly as well as when you simply look someone in the eye and talk to her or him.   And so, this video messaging movement is just looking for opportunities to record a simple video, it might be 27 seconds, it might be two and a half minutes, and sending it to one person or more people in order to do one of three things in particular.   One, establish or re- establish personal connection. So him and Yanique have never met in person, he hopes to one day. But in the meantime, you can feel a little bit like you know him, because he's sending a full version of himself, the next best thing to being there in person. Because they don't communicate all the time, they've been privileged to communicate back and forth quite a bit over the past year or two. But it's not like they talk every day.   And so, it's been a while since you heard from me or since I've heard from you. So he's going to initially establish and then now it's re-establishing some degree of psychological and emotional nearness, you feel a little bit connected to him. And this they can do this with their team members. So many people are working remotely; they can do this with their prospects and their customers. They can do it with their partners, their vendors, their suppliers, integration partners, all kinds of different people in their business ecosystem can feel like they know them before they meet them, or be reminded of what it's like to be with them. There's just a simple joy and benefit in that. So, number one is personal connection.   Number two is managing our emotion or our tone. There are so many things we try to do and typed out texts that are just really, really hard to do. Because text doesn't capture the richness of human communication, it doesn't connect; it doesn't capture subtlety or nuance. It doesn't capture excitement, or sincerity or gratitude, or concern or appreciation; all this kind of soft, wonderful human stuff, if we need to provide corrective feedback to a team member and we don't want to wait until the next one on one because that's scheduled four days from now, we need to provide that corrective feedback sooner than later.   So much better to do that when you can communicate it in a way that your intent and your sincerity and your interest cannot be confused. If you type out a message and send it to someone, it's up to them to determine, do you really mean it in a positive constructive way? Or does it come across passive aggressive, it doesn't really matter, you can try to control it the way that you write it, but it's really up to the other person to make the decision. When you send a video, there's no mistaking it. This is how humans have been communicating for millennia. We express emotions through our faces, and we read emotions from other people's faces. As a parent, or as a leader, or manager, you've probably had some version of this conversation with your child or with your direct report. No, it's not what you said, it's how you said it. And so, we all know that the way we say something matter. So, number two is emotion or tone.   And number three is detail or complexity, there are a number of things that we try to explain whether we're answering someone's question, whether we're just adding an attachment to the email, and pointing someone to page 12 to look for something in particular, we can break down detail or complexity, we can explain things in laypersons terms, we can show and tell with a screen reporting, we can walk with a screen recording where we can put ourselves in a little box or a circle and put a document or a report or a contract or a proposal on the screen, and walk and talk someone through it. And so, whether you're in sales, whether you're in marketing, whether you're in customer service, whether you're in account management, whether you're in leadership or management, no matter your role, or function, there are opportunities throughout your day, and throughout your week to do these things. You can still enjoy the benefit of the asynchronicity of digital communication.    He clears his inbox when it's convenient for him and some people are getting his message and engaging and responding immediately, some people are doing it an hour later or a day later, sometimes even a week later, whenever it's convenient for them. There are a number of benefits to all of this digital communication, but we need to look for the spots to restore the real human to human elements and the human to human qualities that make the communication, this is the key, more effective. This isn't about video for video sake; this is about using video because it's better at certain jobs, in terms of helping other people out, making ourselves clear, etc.   Me: Amazing. Love those three points that you brought across why video is so important and we will definitely have them highlighted and singled out in the show notes of this episode so our listeners can really gather and gain and feel the impact of what video messaging can really do for your business.   Ethan shared that simple, casual, conversational, this is just you and your webcam just like if you're getting on a Zoom call or a Skype call or a Microsoft Teams call or a Google Meet call, this isn't fancy, this isn't scripted, this isn't edited.   This is just you talking to other people or kind of showing and telling what's on your screen, this is very approachable. You can do it in email, you can do it in LinkedIn messages, you can do it in Slack messages, you can do it in all kinds of different places. He just want to walk it down so that anyone that isn't familiar doesn't think, “Oh, I need fancy equipment, I need to edit video, this is going to be really slow and cumbersome.” This is just quick, easy, lightweight video communication for the benefits we already described.   App, Website or Tool that Ethan Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without in his business, Ethan shared there are a number of things that come to mind. Some of the easy ones that are kind of like layups, obviously email, he knows that's really old fashioned and it's silly to say, but there's just so many benefits to it and I find it so manageable. At some level, he uses it as a to do list at some level. He uses his phone as the screening tool, so he can swipe and delete the emails that aren't so important or that are there quick to deal with. And so, when he gets to his laptop, he only has the good ones. So that's kind of an old fashioned one.   LinkedIn is obviously super useful for meeting people and exploring ideas and even exploring your own ideas and creating conversations around them. In terms of a hot app or a hot tool, he's not really a tech gadget app person so he's not really looking to stay on the edge there. He keeps it pretty simple and whatever his team is using, he'll wind up using. One of the tools they're using more and more is Miro. It's kind of a visual collaboration tool, think of it like a Google Doc or a Google Sheet but with a lot more different, unique, collaborative functionality. And again, it's a bit more visual, so that's one he'll offer.   Books that Have Had the Biggest Impact on Ethan   When asked about books that have had an impact, Ethan shared he reads a lot; he'll go with an old one and a new one. He doesn't remember what he mentioned the last time Yanique asked him this. So hopefully, the old one is not a repeat, but a book that he just absolutely loves; he found it in a used bookstore in the mid 1990s.   It was printed in 1973 and it literally fell apart in his hands finally. As he was doing the research for Human-Centered Communication, and this book is called Small Is Beautiful and the subtitle is Economics as if People Mattered. So, it's a human centered approach to economics in the financial system at large. It's actually a collection of essays by a gentleman named E.F Schumacher, Ernest Schumacher.   And he was writing in this era where people were really trying to figure out how do we evolve out of this industrial mindset of mass markets, mass production, and anonymity, inter changeability, standardization, a lot of dehumanizing work for the people executing it. And so, he found that really inspiring and informative. Again, he's read it several times. But he reread it as he was doing the research for Human Centered Communication. So, that's an older one.   And then a much newer one is called Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala. And he gets into the same divide and he speaks to a really current tension that we would all recognize is what is the proper place of people? And what is the proper place of machines? How are we to work together?   It has echoes back into this kind of industrial revolution, industrial mindset that was dehumanizing. And of course, now, it's manifest again between robotics from a physical standpoint, automation and AI from a thought in an analytics standpoint. Just wrestling with what makes humans uniquely powerful, what brings humans to life? What do people find engaging both on the employee and on the customer side. And so, the more recent one is called Restoring the Soul of Business by Rishad Tobaccowala. And love that book, too.   What Ethan is Really Excited About Now!   Ethan shared that they're doing kind of a hard reset on a lot of their training. And so, right now he's in this mental state where he's taking this broad sweep of all the things that he's learned and taught over the past decade at BombBomb. And it's a lot obviously, and it includes two and a half books. There's a half book in between these two, that turned out to lay out in about 128 pages and just updating it, making it more contemporary because this opportunity is for everybody as he already mentioned.   It's easier to do than most people think there, are 10s of 1000s, if not a couple 100,000 pioneers actively engaged in this and it brings him to life every day to know that he can help more people (a) Understand the opportunity. And then (b) Start going down this road where they actually try it, “Am I doing it right?” People don't seem to be responding or people are responding incredibly well and just getting people on the right track and moving them forward.   And so, he's just kind of in this reflective review state in order to update and recreate, along with some team members, it's exciting and encouraging. And if anyone ever has any questions about any of this, he'd love to hear from them directly.    Where Can We Find Ethan Online   LinkedIn – Ethan Beute Instagram - @ethanbeute Twitter - @ethanbeute Instagram - @bombbomb Twitter – @BombBomb Website – https://bombbomb.com/book/ Podcast - The Customer Experience Podcast Email – ethan@bombbomb.com   Quote or Saying that During Times of Adversity Ethan Uses   When asked about a quote or saying that he tends to revert to, Ethan shared he doesn't have any, he probably shared a philosophy that they developed internally at BombBomb which is, “Be of value and abundance will follow.” This idea that the more we lead in a spirit of service and support and help, the rewards come subsequently.   Another one he'll add, this is just a mantra sometime. He runs, walks and hikes a lot and often times he'll listen to music or listen to a podcast but he will also take the airbuds out for extensive periods of time just to be with his own thoughts.   And sometimes he'll just cycle on a mantra which is, “Being kind to myself and being kind to other people.”   He knows it seems simple, but it's so easy to get caught up in what other people need, what other people want, the pressures you're putting on yourself, different things that are on your calendar and your schedule. And things can feel busy and overwhelming and if we stop and think about why we're really here, it is to be in a relationship with other people and he thinks leading with kindness is not a soft thing to do, it's actually a very challenging thing to do and it is foundational to all good things.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought) by E.F. Schumacher Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Rooted Working Mom - Christian Mom, Raising Kingdom Kids, Prayer, Jesus, Hear From God, Wholeness Coaching, Wellness for Moms
23: 5 Keys to Fixing the Frumpy Mom Feeling & Loving How You Feel in Your Clothes! Part 2 of 2

Rooted Working Mom - Christian Mom, Raising Kingdom Kids, Prayer, Jesus, Hear From God, Wholeness Coaching, Wellness for Moms

Play Episode Listen Later Dec 10, 2021 24:19


Hello Mama! Welcome back to the Rooted Working Mom show! Today I'm sharing part 2 of the 5 Keys to Fixing the Frumpy Mom Feeling & Loving How You Feel in Your Clothes! with a special guest and founder of @frumpfighters, Corina Holden. If a style doesn't come easy to you and you don't really know what to look for when you shop, if you want to learn how to maximize your shopping budget and learn about clothes that are more slimming for you, then this 2 part episode is for you! As a mom, having a cute style is harder, with minimal time to get ready each day. Do you find that you have a closet full of clothes but still feel frumpy and lack confidence in the way you look? Mama friend, you are not alone. Listen in to kick the frumpy feeling and start feeling confident and beautiful in their clothes. Corina gives us solutions to fashion so that it's fun and easy to get dressed, regardless of natural fashion savvy. Get ready for great PRO tips and practical ways to help you love the way you look and feel-exactly how God desires you to! Look good, feel good. Bonus: jean brand recommendations. Grab your journal because you are gonna want to take notes. Let's dive in! Spreading God's love! Blessings, Cynthia

Let’s Talk Business with Stephanie A. Wynn
Author Spotlight- Dr. Tracy Powell

Let’s Talk Business with Stephanie A. Wynn

Play Episode Listen Later Dec 10, 2021 29:09


WHAT YOU WILL LEARN IN THIS EPISODE:   Business TIP Takeaways:Set S.M.A.R.T GoalInclude Business Goals Include Family Include MentalFor more information aboutDr. Tracy Powell  visit her website at:https://ecifmw.org/****************************************************************************Sign Up for the I've Published My Book Now, What? Workshop Series for AuthorsGrab Your Copy of My Book: Readi-Set Go! A Simple Guide To Establishing A Successful Small Business****************************************************************************To  Be A Guest on the Podcast: https://letstalkbusinesswithstephanie.com/FREEBIE: 8 Tips On How To Publish A Book: A Complete Checklist For Writing and Publishing BookHow you can get involved:Be sure to support the podcast by sharing with your friends and family (https://letstalkbusinesswithstephanie.com).Support the Podcast by donating here.Follow Stephanie on FB/IG/TWITTER/LinkedIn: Stephanie A. WynnTo learn more about Stephanie A. Wynn visit stephanieawynn.comEnjoyed the Podcast? Be sure to subscribe on iTunes. Click here to  leave a review.SHOW CONTRIBUTORS 

Legacy Boss Hosted by Shauna Klein & Marcy Knopf
34: Overcoming Fear: Putting yourself out there

Legacy Boss Hosted by Shauna Klein & Marcy Knopf

Play Episode Listen Later Dec 7, 2021 35:24


Join Shauna and Marcy as they discuss the BIG topic of fear. So many business owners struggle with fear. The Entrepreneur life is full of peaks and valleys. So how does one combat it head-on in their business? Grab a pen and paper as the ladies talk about roadblocks from a business owner perspective and how to move past them. Their 3 steps to ask yourself will give you the tools to identify how you are dealing with the fear and help you move past it so you can focus on growing your business and soar. Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screen shot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class or our Freebie to Funnel in 5 Days Flat Course. Find the Shauna & Legacy Boss on the Web - Instagram - YouTube - Facebook Shauna at Sozo Essentials: www.sozoessentialswholesale.com Where to find Marcy & her biz: Marcy K, #MomBOSS on the Web - YouTube - Instagram - Facebook Marcy on TikTok - Twitter - LinkedIn - Pinterest - Text Me Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

Subscription Box Basics with Julie Ball
How to Make Money with a Subscription Box Business (freebie alert!)

Subscription Box Basics with Julie Ball

Play Episode Listen Later Dec 6, 2021 17:11


#103 - In this week's episode Subscription Box Basics, we are going to talk about how to make money with a subscription box business model! First, host Julie Ball will bust a few myths, then she'll dish the secrets…like how to buy products at massive discounts. She'll walk through a sample scenario, explaining how to put together your product selection in a way that makes a profit.Make sure to listen all the way to the end for Julie's special giveaway.LinksSparkle Hustle Grow: https://www.sparklehustlegrow.comSubscription Box Bootcamp Instagram: https://www.instagram.com/subscriptionboxbootcamp

Homeschool Unrefined
172: How We Homeschool with Rachel Jepson Wolf

Homeschool Unrefined

Play Episode Listen Later Dec 6, 2021 51:21


This is the fifth and final episode in our "How We Homeschool" series. We've talked with different homeschool parents all season to hear about their philosophies, insights, and experiences.    We're closing out this season with someone who was on our dream guest list from Day 1—and Rachel Jepson Wolf did not disappoint! Rachel and her two kids (now teens) have been homeschooling from the beginning when Rachel made an unexpected U-turn on the way to Kindergarten. Their eclectic, project-based homeschool style is all about making space for who her kids are. We talk through how they've utilized a destination-based approach to some learning, what it's like homeschooling teens, their current routine and rhythm, and the impact that COVID has had on connecting with community as long-term secular homeschoolers. We loved this conversation from start to finish, and we know you will, too.   Rachel Jepson Wolf is the owner and founder of LüSa Organics, a body care company specializing in herbal balms, soaps, and baby care. Rachel and her husband Pete have raised and homeschooled their two kids in rural southwestern Wisconsin. Rachel is the author of two books: Herbal Adventures, a wildcrafting book for kids and their families, and The Unplugged Family Activity Book a treasure trove of screen-free fun. You can find her online at rachelwolfclean.com and on Instagram (her business is there, too) and Facebook.   We have MORE with Rachel available when you join our $5 Squad on Patreon!   Aha Moment "Small changes can make big differences." -Maren     Newsletter Let's stay in touch, even when our favorite social media platforms crash. Plus, you get a FREEBIE from us when you subscribe! homeschoolunrefined.com/newsletter   It's all happening on Patreon! Our season is ending, but you can always get new content on Patreon! Join our $5 Squad on Patreon to get an extra episode every week. Every month, you'll get 2 Listener Q&P (Question & Process) Episodes, an LTW Extra episode, and a monthly check-in where we get real about what's going well, what's hard right now, and what we're doing for self-care. You'll also get plugged into our community of like-minded parents for support, encouragement, and fun!   Loving This Week (LTW) Angela: The Sweetness of Water Maren: Kristin Ess Weightless Shine Air Dry Crème and Pacifica Salty Waves Texture Spray   Patrons get a monthly "LTW Extra" episode when you join our $5 Squad. A chat about the shows, products, podcasts, books, and more that we're loving!    More About Homeschool Unrefined We are an inclusive and nonsectarian podcast. We believe Black Lives Matter, and we are LGBTQ+ affirming (for more, read our piece on Romper). We are listener supported and are donating 10% of all Patreon income and product sales to The Conscious Kid, a Black and Brown-led organization that has been instrumental in our own evolution and in leading the way in both ideological and tangible change with their work in “parenting and education through a critical race lens." Read our full ABAR Statement here and on Instagram.   Connect with us!  Visit our website | Sign up for our newsletter. | Support us on Patreon. | Merch Shop | bookshop.org Follow us on Facebook, Instagram, Twitter and Youtube Angela on Instagram: @unrefinedangela | Maren on Instagram: @unrefinedmaren Email us any questions or feedback at homeschoolunrefined@gmail.com

Rooted Working Mom - Christian Mom, Raising Kingdom Kids, Prayer, Jesus, Hear From God, Wholeness Coaching, Wellness for Moms
22: 5 Keys to Fixing the Frumpy Mom Feeling & Loving How You Feel in Your Clothes! Part 1 of 2

Rooted Working Mom - Christian Mom, Raising Kingdom Kids, Prayer, Jesus, Hear From God, Wholeness Coaching, Wellness for Moms

Play Episode Listen Later Dec 3, 2021 20:20


Hello Mama! Welcome back to the Rooted Working Mom show! Today, I have a fun treat for you. Special guest and founder of @frumpfighters Corina Holden teaches us the 5 Keys to Fixing the Frumpy Mom Feeling & Loving How You Feel in Your Clothes! This is part 1 of a 2 part series. P.S. I aim to keep each episode 30 minutes or so in length because I know you're busy, friend. #workingmomlife Corina is a wife and a mom of four boys, 7 and under, living in the very top-left corner of the United States with the ocean and Canada each just 15 minutes away. Despite her current business, being about fashion, style never came easy to her and she didn't really know what to look for when she shopped. How many of us know the feeling?? Then when she became a mom, having a cute style became even harder, with minimal time to get ready each day. She found that she had a closet full of clothes but still felt frumpy and lacked confidence in the way she looked. That's when she knew that a blog all about fashion specifically for moms would keep her busy for years. Frump Fighters, a blog for moms fighting the frumpy monster, was born in 2016 amidst morning sickness and toddler adventures. 5 years and 3 more babies later, it has grown into a community of thousands of moms that, like her, want to kick the frumpy feeling and start feeling confident and beautiful in their clothes. Over those years, she has developed one-of-a-kind products that give moms done-for-you solutions to fashion so that it's fun and easy to get dressed, regardless of natural fashion savvy.  Corina offers tons of great PRO tips and practical ways to help you love the way you look and feel exactly how God desires you to!  Look good, feel good. Grab your journal and let's dive in.  Spreading God's love! Blessings, Cynthia

Heart y Ovarios by Jessie Medina
Goal Setting The HeyDreamer! Way: Dream Setting For 2022 With Jessie Medina + A Freebie To Help You In The Process

Heart y Ovarios by Jessie Medina

Play Episode Listen Later Dec 2, 2021 55:47


Hey dreamer! In this solo episode, I'm sharing about the foundation to creating a mindset shift, overcoming fears and impostor syndrome, and mapping out your big dreams with aligned actions! Listen to the episode first and then download this free Dream Mapping Guide I've created for you to make 2022 the year you dream big, take aligned action, and manifest everything needed to design your dream life! But make sure to listen to the episode first to get your mind in the right place. Do the inner work first. Reflect, cry, meditate, pray...whatever you need to do to get to the right mindset. Once ready, schedule alone time, grab a cup of tea, download the guide and let's get dreaming big! Also, make sure to answer the poll and question below. --- Send in a voice message: https://anchor.fm/heydreamer/message

Legacy Boss Hosted by Shauna Klein & Marcy Knopf
42: What If Challenge- Marcy Minute

Legacy Boss Hosted by Shauna Klein & Marcy Knopf

Play Episode Listen Later Dec 1, 2021 10:56


Join Marcy for her Marcy Minute and a fun discussion on how to Challenge your thought life in a way that will actually help you grow! She breaks down why it is so important to take a look at what you are thinking and how it shapes your outcomes. Making sure to keep yourself in check is so piovital to your growth and momentum in your business. Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screen shot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class or our Freebie to Funnel in 5 Days Flat Course. Find the Shauna & Legacy Boss on the Web - Instagram - YouTube - Facebook Shauna at Sozo Essentials: www.sozoessentialswholesale.com Where to find Marcy & her biz: Marcy K, #MomBOSS on the Web - YouTube - Instagram - Facebook Marcy on TikTok - Twitter - LinkedIn - Pinterest - Text Me Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

Social Media for Mompreneurs
EP 142 - Strategies to Manage Social Media Anxiety, Loneliness, Depression and How to Protect Our Kids with Jessica Hayes

Social Media for Mompreneurs

Play Episode Listen Later Nov 30, 2021 30:55


Is social media having a negative impact on your mental health? Are you setting boundaries and intentions when you show up on social? Are you having open conversations about social media with your kids? Today's show is an open conversation about the negative impact social media can have on your mental health, but there's hope! Jessica Hayes shares her insight about boundaries, intentions and realness when it comes to social media and how to manage it as a family unit. Jessica is the host of the Love Your People Well Podcast. As a marriage and family therapist, she loves helping busy moms strengthen their family relationships, spiritual growth, and mental health. She's a Christian, a wife, and a mom, and she's passionate about relationships - helping women love their people well, even in the middle of all the things that real life throws at us. Connect with Jessica: www.LoveYourPeopleWell.com @loveyourpeoplewell on Instagram and Facebook jessica@loveyourpeoplewell.com Freebie that relates to our topic - the 5 Tools Every Busy Mom Needs to Move Her Family From Autopilot to Intimacy (www.LoveYourPeopleWell.com/tools)   Before you go, I'd love to connect with you and give you some gifts to help you grow your online presence! Instagram @allisonscholes Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/ Work with me: https://bossladyinsweatpants.com/coaching/ Free Caption Templates: https://bossladyinsweatpants.com/free-captions/ Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/

Navigating the Customer Experience
152: Loyalty Redefined! How to Enrich the Lives of Your Customers – The Unbeatable Strategy with Fred Reichheld

Navigating the Customer Experience

Play Episode Listen Later Nov 30, 2021 36:13


Fred Reichheld is the creator of the Net Promoter system of management, the founder of Bain & Company's Loyalty practice and the author of five books including The New York Times bestseller, The Ultimate Question 2.0. He is currently a Fellow and Senior Advisory Partner at Bain, where he has worked since 1977. Fred is a frequent speaker at major business forums and his work on customer loyalty has been widely covered in The Wall Street Journal, New York Times, Financial Times, Fortune, Businessweek and The Economist.   His upcoming article to be published in November marks his 15th contribution to the Harvard Business Review. In 2012, he became one of the original LinkedIn influencers, an invitation only group of corporate leaders and public figures who are thought leaders in their respective fields. In 2003, Consulting Magazine named Fred as one of the world's 25 Most Influential Consultants.   According to The New York Times, he put loyalty economics on the map. The Economist refers to him as the “high priest” of loyalty. Reichheld graduated with honors both from Harvard College (B.A., 1974) and Harvard Business School (M.B.A., 1978). He's based in Cape Cod and Miami.   Questions   Could you share a little bit about your own journey? How is it that you got to where you are today? Could you explain to us what the Net Promoter system is and how companies should really be using it to yield the best results? Could you share with us maybe two or three things that you believe are contributing drivers of loyalty? What are some things that companies should look at in trying to enrich the lives of your customers? Do they need to understand what type of customer they're serving and does the generation matter? Could you share with us what is Customer Capitalism exactly? And how does that impact the consumer? Could you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you also share with us maybe one or two books that have had the biggest impact on you? Could you share with us what's the one thing that's going on in your life right now that you're really excited about? It could be something that you're working on to develop yourself or your people. Where can our listeners find you online? Do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to keep you on track, or at least get you back on track if for any reason you get derailed. Do you have one of those?   Highlights   Fred's Journey   Fred shared that early in his career at Bain & Company, he noticed companies similar to us all, some brand new, some quite mature, but they were all outperforming all of the things he learned at the Harvard. Some were crushing it and a good example was enterprise Rent-A-Car, who started out as a tiny little rental leasing agency in St. Louis, and has grown now to become the largest car rental company on Earth without ever having to tap public equity markets, it's still a private company. And you think, Gosh, what I learned at Harvard was a capital intensive business, low growth industry, low margins, there's no way that you could grow on internally generated cash.   So, when he went to meet with Andy Taylor, their CEO, he said, “Fred, there's no secret, there's only one way to grow a successful business sustainably.” And so, he was listening for this great secret. And he said, “You treat your customers so they come back for more and bring their friends.”   And that basic idea changed his world because that's what he now understands is the key to success. If your customers are coming back for more and bringing their friends, your economic flywheel will crush the competition.   What is the Net Promoter System and How Companies Can Use it to Yield the Best Results   Me: Amazing. So I had an opportunity to get an advanced copy of your book Winning on Purpose: The Unbeatable Strategy of Loving Customer. I really, really love it. I haven't finished reading it as yet, but I've gotten quite far in it. And so, I just wanted you to share with us.   Fred, in the book, especially in the preface and the foreword, you kind of mentioned that you have this net promoter system, but people are not actually using it the way how you created it to be used. Could you explain to us what the Net Promoter system is and how companies should really be using it to yield the best results?   Fred shared that he's long been troubled by the fact that financial accounting is how we run our businesses. And while financial accounting is very good at telling us when we've extracted a million dollars from our customers wallets, it does nothing in helping us understand when we've enriched a million customers lives or when our teams have done work that's meaningful and toward an important purpose.   And Net Promoter was his attempt at helping companies measure that important idea of all the lives you touch, how many are enriched? How many diminished? And that evolved into Net Promoter Score is based on one question, how likely you'd recommend us to a friend, 0 through 10.   And it turns out that when someone gives you a 9, and especially a 10, you've enriched their life, you've lived up to the golden rule of loving your neighbor.   And 0 through 6, you failed, you diminish their life. And so, this notion of Net Promoter Score is just keeping track of all the lives touched, how many enriched, how many diminished, and how many promoters, how many detractors, it's very practical for running a business because your promoters are your assets, who come back for more and bring their friends. But also, it's a little bit inspirational because putting your teams to work, and enriching lives and measuring that outcome and helping them learn how to do better, that's really helping them live the right kind of life.   The Contributing Drivers of Loyalty   Me: So, at the end of the day, we're all trying to build better relationships with our customers. Now, in your book, you also said that loyalty means investing time and resources in relationships.   Do you know maybe could you share with us maybe based on your experience and your research, you've definitely been in the thing way longer than I have; maybe two or three drivers that you think contribute to loyalty.   And this is loyalty in general, which I'm sure impacts business relationships, because I mean, loyalty is something that as human beings, we do link it to a person. For example, if you have an animal, your dog is loyal to you as the owner, in a relationship; you're loyal to the other person that you're in the relationship with, whether it's a personal or professional relationship. So could you share with us maybe two or three things that you believe are contributing drivers of loyalty?   Fred shared that he thinks it's quite poorly understood in this day and age when people are demanding loyalty and trying to get loyalty through gimmicks and marketing, so called loyalty programs. So, he thinks it does make sense to get back to basics.   He thinks loyalty is an investment from you and another person in a relationship. And you think, “Why would I invest in someone else?” Well, it's because they stand for what you believe in you.   You believe that they'll reciprocate and treat you reasonably and not abuse your trust and that you're in a position to actually do something to make their life better. Otherwise, you're just wasting your time.   A lot of people think about loyalty as, “Oh, I want them to be loyal to me.” He thinks the way to start is, “How can I invest in this relationship and love them, make their lives better?”   And that's what great companies' do, that's what great leaders do, they inspire their troops to find ways to enrich the lives of customers sustainably, of course, profitably. But the whole goal in a business is making your customers lives better. Because when you do that, you're investing in the right relationships, they come back for more, they bring their friends, they say great things about you, they become your public relations force, that's how great business works.   And he thinks we get drawn off center a little bit because the larger our company is, the more it's run through financial mindset. It's our accounting numbers that we seem to view as the framework of success, when in fact, no, it's this golden rule ideas, it's love thy neighbor as thyself. And when you do it, you'll see the results because when customers feel the love, they are loyal and that's at the core of loyalty, it's earning loyalty by enriching customers lives. And loyalty from employees, by putting them in a position to earn lives of meaning and purpose, by enriching the lives of customers that they touch.   Me: I like the fact that you mentioned that it's not just about loyalty in terms of you getting the person to be loyal to you, but it has to be earned and it's not something that can be bought. So I'm glad that you mentioned at the beginning that a lot of these loyalty programs and marketing initiatives that organizations have that they dub as loyalty programs are not actually programs that will make or even influence your customers to be loyal to you. So it's good that you identified for us that loyalty is something that is earned.   What Companies Should Look for to Enrich the Lives of Customers   Me: Now, in terms of showing your customers or enriching their lives regardless of the industry that you're in, whether you're a financial company, you sell insurance or you have credit cards, or you're a retail company, what are some things that companies should look at in trying to enrich the lives of your customers? Do they need to understand what type of customer they're serving and does the generation matter?   Fred shared that of course it does. And yet, he finds that the most successful businesses, whether dealing with teenagers today or octogenarians, it's understanding how to communicate effectively, how to always act in your customers best interest, to listen very carefully to how you're doing and what they need. Because at the core, a business is trying to solve the customer's problem, it's trying to turn a frown, into a smile, and the human process of understanding that, he doesn't think that's changed in thousands and thousands of years. Of course, the technologies we use, the innovative approaches, those open up wonderful new opportunities, but the basics, they haven't changed.   One of his colleagues at Bain, they joined about the same year, Scott Cook, who's the founder of Intuit, who has built TurboTax, and other very successful business, huge, huge success.   And he said, “Fred, you want a big business, solve a big problem for your customers.” And that's the right way to think about it, “I am going to be a reliable resource that is going to make a real difference in your life by turning that frown into a smile, and I'm going to measure my success that way.”   Obviously, profits are necessary but those who think of profits as the true objective, they're not going to grow a very big business very long because that's very selfish, “How much money can I extract from your wallet, get away from me, I'm not going to tell you anything about myself for what I need.” If he has someone who actually acts in a loving, caring way, they're a mutually beneficial relationship affair. But that's the kind of person he's willing to actually share his information with and give constructive feedback to because he wants them to succeed, he wants them to succeed in helping him solve problems.   What is Customer Capitalism and How it Impacts the Consumer?   Me: So, while I was reading part of your book as well, I bucked up on a term, Customer Capitalism. Could you share with us what is that exactly? And how does that impact the consumer?   Fred shared that he thinks people have a framework in their heads about capitalism that's just dead wrong, that maximize shareholder value as the underlying concept. Through the years, whether it's Milton Friedman, or Adam Smith, there's an ancient and an out of date framework that people call capitalism, that without giving it this name, it's financial capitalism, because it's based on this idea of profits and shareholder and investor is the king. He thinks that has changed over the last few decades, at least, to where now, there's so much capital in the world; you can raise millions and millions if you have a good idea.   What there's not infinite amounts of are good people with good ideas who are willing to work together in a team framework to serve others.   And the real capital in that system, our customers, all the cash flow comes out of customers' wallets.   So let's keep track of how many customers you have, how many are coming back for more, how many referrals you're getting, that was the basic, those are the keystone metrics in customer capitalism.   And more than anything, it's being clear about the purpose. If the purpose in the old school capitalism was maximizing profits and shareholder value, in customer capitalism, the purpose is to enrich the lives of your customers.   Bain did a survey of a couple 100 Senior Executives around the world, C suite executives and they found that only 10% believe that the primary purpose their business existed was to make customers lives better. They thought it was about profits or great place to work or balance duties to shareholders, stakeholders. He just thinks that is dead wrong. A good business, a sustainable business has to have a primary purpose of making their customers lives better.   Me: Amazing. One of the companies that you mentioned in your book when I was reading was Chick-fil-A and I absolutely love Chick-fil-A, both me and my daughter. But one of the things that I really love about Chick-fil-A was the fact that I remember I traveled a few years ago and my daughter wanted to get something from them on a Sunday and they're actually closed on Sundays and I thought that was awesome, from what I read that was a principle that their organization had and they've lived it up to this day and they've still been very successful even though they're closed on a day when they could be making more profit, as you mentioned.   Fred stated that the purpose of Chick-fil-A is certainly to enrich the lives that it touches. It's interesting, the founder, Truett Cathy was one of his early teachers in his business career, and they're totally different people. He's a Southern, he was a Southern Baptist, very, very conservative point of view. He (Fred) lives up in New England, Unitarian Universalist, you couldn't be more liberal in your religious thinking. And yet they had enormous overlap at the core, he picked a proverb from the Bible, that essentially, it says, “A good name is worth more than silver or gold.” Or in other words, your reputation is everything, which he thinks is so true.   And this notion of net lives enrich and Net Promoter Score, you think about when you enrich a life, you're living up to the golden rule, you're loving a neighbor, when you diminish your life, you're failing.   And so, the reason Chick-fil-A has been very interested and supportive of Net Promoter is because we're trying to achieve the same mission, this is back to Truett Cathy's words, he was inspired to turn frowns into smiles on his customers' faces and that is the purpose of the business.   So, then you mentioned Sunday, he asked him why he closed on Sundays and he said, “It's not a religious thing, Fred.” He's a very religious guy but he's not preachy, their business does not put biblical quotes at the bottom of their cups, and they're not proselytizing in the parking lot. They try to be models; they try to help their people live up to this standard of loving your neighbor. And closing on Sundays, he just knew that you could not run a restaurant and have the manager there 7 days a week, you'll kill yourself. And he said, “Given that, and I definitely want my store operator there running the place not delegating to an assistant.” He said, “We have to close a day and closing Sundays gives this signal that we care about our people, and we care about golden rule.”   As he said, “But you know, Fred, I go to other restaurants on Sunday, it's not like it's wrong to go out and eat at a restaurant on Sunday. It's just wrong for us to try and have our managers running a business 7 days a week.” And he thinks it's brilliant. And it is a signal. He thinks it reminds people that they're different. And you're right, their productivity, they have far higher sales per unit than any of the competitors. And those competitors are open 7 days a week. And it shows you when you get the purpose right; your business can crush the competition.   App, Website or Tool that Fred Absolutely Can't Live Without in His Business   When asked about online resource that he cannot live without in his business, Fred shared that it's a new one for him, he discovered a company through one of his Bain partners, it's called BILT. The reason they were intriguing to him was their goal is to help their customers, their customers tend to be consumer brands, like Weber, who makes grills and place at manufacturers and so on. They try to help them build promoters among their customers, to create more promoters.   And what they've done is just taken one of the most painful steps in every customer's journey episode, which is assembly and first use, using paper instructions, which these paper instructions are horrible, let's be serious, they're written by engineers whose English is certainly their second language and they're just totally unintuitive.   So, BILT takes the 3D CAD drawing from the manufacturer, and then turns it into great little 3D instructions on how to assemble and use your product effectively and it's free to the consumer. So you go to a Home Depot or Costco and you'll start to see BILT on the packaging, and you know that you're going to get that home and you'll be able to put this thing together quickly and you'll feel great about yourself or Home Depot will have their faucets or ceiling fans, things that are really tricky to install, or garage door openers, and you go to BILT and you put the product in it and it downloads up to date information about how to put it together in a very intuitive way where you can zoom in and pinch out and rotate upside down and voice activated to help you guide you through your journey, it's just brilliant.   Me: Nice, very good. They obviously saw a need in the market, as you said, a problem that people were having challenges with and complaining about and created a product that would be applicable to make people's lives easier.   Fred stated that try ordering a bicycle online, you get it back to your driveway and then you try to put it together using paper instructions and he thinks you'll see why BILT is so successful.   Me: Yes, I can just imagine and my coordination of doing things like that are extremely poor, so I'm sure I'd benefit from using BILT.   Books That Have Had the Greatest Impact on Fred   Me: Could you also share with us maybe one or two books that have had the biggest impact on you? I'm sure you have many because you've been around for quite some time and I'm sure you've had to read and engage with a lot of authors over the years that have definitely helped enrich your life and the lives of others. But is there maybe one or two that have definitely had a great impact on you over the years, maybe something you read a long time ago, or even something you read recently?   When asked about books that have had biggest impact, Fred shared that he read a lot of books. Actually, he listens to them now; his eyes are so strained from working at his computer and writing a book, he can't read in a relaxed way so he listens to Audible. Probably the most impactful book in the last 10 years was written by a guy who passed away, Clayton Christensen was a business school professor, who he got to know, he worked briefly at Bain and then worked at an entrepreneurial thing and ended up at Harvard.   He wrote a book called How Will You Measure Your Life? And he (Fred) thinks he's just absolutely right. And the reason that helped him is, he thinks you do need to measure a life carefully, that's what a Net Promoter Score is, of all the lives he touched, how many enriched, how many diminished?   That's how you measure a life. And he thinks Clayton put this in very human terms, and thinking about that, not just in a business sense, but all of your relationships in life, how do you think about investing in those relationships and being loving and loyal in a way that's not just correct in your mind, but you know the other party felt the love, you have to get feedback on how you enrich their life. So, How Will You Measure Your Life is a big one.   There's a recent book by Adam Grant called Think Again: The Power of Knowing What You Don't Know, that he thinks is quite good. Adam is a guy that they must think along the same lines, because it was an earlier book that he wrote about it's called Give and Take. And he just makes the case that the world is full of people; there are some people who are givers, there are people who are matchers, they want a relationship to be in balance and then there are takers. And he said, one of the keys to life is avoid those takers, they're sociopaths, you can try and change them, but good luck.   And he thinks this is important and living a golden rule existence. Not all people want to be part of a community where people are treated with love and care, they'll abuse that community and he thinks if they can't be fixed, they have to be excluded. And then Think Again, Grant just says, we have these mindsets that are fixed, and he thinks of financial capitalism as a fixed mindset for 90% of the world and he needs to change the way people think about the purpose of business and how to enrich a life.    What Fred is Really Excited About Now!   Fred shared that he got the paperback galley of Winning on Purpose just a week ago and he can't take it off on his desk, but very pleased with the way it's come out. And that's going to be every day of his life for the next probably 90 days is how to get people to see the relevance of this book to their personal lives, not just their business lives because the subtitle of Winning on Purpose is “The Unbeatable Strategy of Loving Customers.” And loving customers, it doesn't sound like it's a business book, he doesn't know what it sounds, just a little flaky but it's not because this notion of loving thy neighbor as thyself is the core, it's the highest standard in human affairs. And what he's arguing and Winning on Purpose is that, that is how you win.   When you enrich lives, you have to do it sustainably, and you have to do it profitably, but that's not the magic, accountants can do the profits for you. The magic is figuring out how using your energy and ingenuity to love your customers and have them come to trust you and come back for more and bring their friends but it goes so far beyond business.   So, the great challenge he's got is getting people to recognize, he wrote this book for his granddaughters, infants who he wants them to see how you live the right life. And it sets out a way of measuring progress that he thinks is consistent with what Truett Cathy had in mind of building a reputation that you'll be proud of, and investing in relationships where you can earn people's loyalty.   It's probably a good rule of thumb anywhere to just don't spend time with a person unless you can figure out a way to make their life better. And by the way, the good news, chapter two and five of the book, demonstrate that companies that do this, they're the ones that get rich.   It's not clear from reading the Wall Street Journal, but every company, every industry, where they look at the Net Promoter Score, versus the competition, measured carefully, correctly, not just some self reported vanity metric, but real apples to apples.   It's the company with the highest Net Promoter Score who is growing faster and delivering better total shareholder value. And that's really good news.   But people are the mindset is fixed, they just don't get it. They say, “Oh, that's just some industries.” No, every time they're finding it, how did Andy Taylor grow to be the biggest car rental company on earth? How did Apple become one of the biggest companies on earth? Because they built a set of customers who are Promoters who are out there buying more stuff, and referring their friends and giving good feedback because they trust you, and making your employees feel special and loved, that's the flywheel that's going on. So, he's trying to convince the world that business works in a very different way than they probably learned in business school, or if they read the Wall Street Journal and The Economist.   Me: And you know, one of the things that kind of came in my head just now when you're speaking in terms of what we were taught in school versus what is reality, the reality is, a business isn't a static thing, it's made up of people and without people in the business, there is no business and people are human beings with feelings and emotions. And you get more out of people when they feel loved, when they feel listened to, when they feel heard, as you said, when you enrich their lives. So, if you really do live that principle, I'm sure you'll win in all aspects of your life.   Fred shared that he's worked at Bain & Company since 1977. So what is that 43 going on 44 years now. And they've been through good and bad times. For the last 10 or 20 years, it's been good times. If you look on Glassdoor, the place that rates businesses as great places to work, Bain, this year, it's the best in the world according to Glassdoor, it's always been one of the top several since Glassdoor started. And Bain hires lots of different kinds of people. But these are really ambitious, talented people. And even with that slice of ambitious people, when you look at what makes a person happy at work at Bain, they want to feel loved; they want to feel like they're a valued member of a team that wins with its customers. So it's an act of service and if you ask, remember he said the typical business person in the world, 10% of them think the reason their business exists is to enrich customer lives, at Bain, if you just ask everybody through the company, you find 60% to 70% of the people think the reason Bain exists is to make their clients more successful.   It's a servant culture where love is at the core, helping people succeed and putting smiles on faces and that's what makes it a great place to work.   And the irony is, he knows what makes, at least he thinks he knows what makes Bain a great place to work, it's that they are dedicated to helping their teams make a difference in their clients success, and be recognized and rewarded and part of a team that helps achieve that.   And it's financially successful but that's not the purpose, the purpose is making their customers lives better. And he thinks most great places to work lists, completely ignore that. They think it's refrigerators full of beer in the break room, pool tables and ping pong and cool fringe benefits, that's the fringe, the core is being on a team where you're playing a valued role at really making a difference in a customer's life.   Where Can We Find Fred Online   Website - https://www.netpromotersystem.com/ LinkedIn – Fred Reichheld   Quote or Saying that During Times of Adversity Fred Uses   When asked about a quote or saying that he tends to revert to, Fred shared that he wished he did. When he's preaching to whether it's at the dinner table or elsewhere, he goes back to this idea of how important loyalty is. You got to understand what your life stands for, what is your purpose as an individual and then the way you live that purpose is to invest in relationships with other people who share that purpose. And it's how you can invest and help those people succeed that he thinks helps you achieve your mission. So, “Choose your loyalties wisely, they guide your life and they define your legacy.”   Me: Love it, choose your loyalties wisely, they guide your life and define your legacy. Amazing. Love it, absolutely love it. And I'm sure every person on the face of this earth that wants to do good, wants to leave a good legacy behind. So the only way to do that, I believe, as you had said was to try and live by doing those actions on a daily basis, do it consistently because that's the only way when you leave this world you'll be able to leave that legacy.   Fred stated that and measure, so many people would say, “Oh, I can't measure love.” And he would say, actually you can, you can get feedback from your customers in a systematic Net Promoter framework and understand how many lives you've enriched and that is your legacy. And then you should be measuring your way toward the kind of life you want to lead.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld Winning on Purpose: The Unbeatable Strategy of Loving Customers by Fred Reichheld How Will You Measure Your Life by Clayton Christensen Think Again: The Power of Knowing What You Don't Know by Adam Grant   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

The Plex
The Plex EP265 Part 2 - Full Broadcast For Freebie Week 11-28-2021

The Plex

Play Episode Listen Later Nov 30, 2021


Check Out Echoplex Radio Subscribe: iTunes, Stitcher, Google, Spotify, RSS, Odysee, Twitch Support This Project On Patreon Check Out Our Swag Shop Join Our Discord Server Check out our Linux powered studio! Panel: Producer Dave (homo alone-o)Docket: https://bit.ly/11-28-2021-docMembers Show (freebie one file)

The Plex
The Plex EP265 Part 1 - Full Broadcast For Freebie Week 11-28-2021

The Plex

Play Episode Listen Later Nov 29, 2021


Check Out Echoplex Radio Subscribe: iTunes, Stitcher, Google, Spotify, RSS, Odysee, Twitch Support This Project On Patreon Check Out Our Swag Shop Join Our Discord Server Check out our Linux powered studio! Panel: Producer Dave (homo alone-o)Docket: https://bit.ly/11-28-2021-docMembers Show (freebie one file)

Homeschool Unrefined
171: What We Don't Do

Homeschool Unrefined

Play Episode Listen Later Nov 29, 2021 59:12


Back by popular demand! We can't—and we shouldn't!—do everything. So we're sharing 10 specific things we DON'T do anymore. This isn't about copying our lists of don't do's—it's about identifying the things you can take off your plate so you can do more of the things that light you up!   This episode is sponsored by Nexbooks. Get your free trial today at nexbooks.org and get 10% off your subscription by using discount code: unrefined.   A total dream come true... We've partnered with Sparkle Stories! Sparkle Stories creates original audio stories to inspire imagination and help kids through tough times in a gentle way. They've produced an original audio story that pairs with our post: 10 Things to Remember for a Less Stressful Holiday Season. Get a FREE extended 30-day trial using our code: HOMESCHOOLUNREFINED.     Newsletter Let's stay in touch, even when our favorite social media platforms crash. Plus, you get a FREEBIE from us when you subscribe! homeschoolunrefined.com/newsletter   Want more episodes? Join our $5 Squad on Patreon to get an extra episode every week. Every month, you'll get 2 Listener Q&P (Question & Process) Episodes, an LTW Extra episode, and a monthly check-in where we get real about what's going well, what's hard right now, and what we're doing for self-care. You'll also get plugged into our community of like-minded parents for support, encouragement, and fun!   Loving This Week (LTW) Angela: The Secure Relationship Instagram account Maren: The Surprising Reasons Why Some Kids Struggle and Others Shine   Patrons get a monthly "LTW Extra" episode when you join our $5 Squad. A chat about the shows, products, podcasts, books, and more that we're loving!    More About Homeschool Unrefined We are an inclusive and nonsectarian podcast. We believe Black Lives Matter, and we are LGBTQ+ affirming (for more, read our piece on Romper). We are listener supported and are donating 10% of all Patreon income and product sales to The Conscious Kid, a Black and Brown-led organization that has been instrumental in our own evolution and in leading the way in both ideological and tangible change with their work in “parenting and education through a critical race lens." Read our full ABAR Statement here and on Instagram.   Connect with us!  Visit our website | Sign up for our newsletter. | Support us on Patreon. | Merch Shop | bookshop.org Follow us on Facebook, Instagram, Twitter and Youtube Angela on Instagram: @unrefinedangela | Maren on Instagram: @unrefinedmaren Email us any questions or feedback at homeschoolunrefined@gmail.com

Jeff & Jenn Podcasts
Second Date Update: This was awful. Can I get a freebie?

Jeff & Jenn Podcasts

Play Episode Listen Later Nov 24, 2021 11:31


Navigating the Customer Experience
151: Stand Out from the Competition - Your Guide to Create and Deliver Remarkable Experiences with Dan Gingiss

Navigating the Customer Experience

Play Episode Listen Later Nov 23, 2021 27:09


Dan Gingiss is an international keynote speaker and customer experience coach who believes that a remarkable customer experience is your best marketing strategy. His 20-year professional career spanned multiple disciplines, including customer experience, marketing, social media and customer service. He held leadership positions at McDonald's, Discover and Humana.   Dan is the author of The Experience Maker: How To Create Remarkable Experiences That Your Customers Can't Wait To Share, which was released in September 2021. And he's also the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. He also hosts the “Experience This!” show podcast and “The Experience Maker Show.”   He earned a B.A. in Psychology and Communications from the University of Pennsylvania, and an M.B.A. in Marketing from the Kellogg School of Management at Northwestern University.   Questions   Could you share a little bit about your journey? How it is that you got to where you are today? Could you share with our listeners, Dan, a little bit about this book, maybe share with us maybe three to four pillars that the book is built on? And why a company would need a tool like this to enhance our customer experience? Could you maybe give us one or two examples of maybe companies that you know, that have demonstrated an immersive experience? You mentioned that word of mouth is the best type of advertising for any business. How can we get our customers to the point where they want to share their experiences with us and it's not just a mere experience? Have you found that customers expectations have changed somewhat, since the pandemic? Do you find that they're more sensitive to customer experiences, their expectations are higher? What has your experience been as a customer experience specialist in this area? In this whole digital transformation space that companies are going through, how do you think we can re humanize the customer experience, even though we're using digital to support that whole transition and make things easier for customers? Can you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? Can you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you read recently, but it still had a great impact on you. Can you also share with us what's the one thing that's going on in your life right now, something that you're really excited about? It could be something you're working on to develop yourself or your people. Where can listeners find you online? Do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote; it kind of helps to keep you on track or get you refocus if for any reason you got derailed.   Highlights   Dan's Journey   Dan shared that he started out in a marketing role right after college, even though he had never taken a marketing class; he was a psychology and communications, undergraduate major. And he realized once he gets into marketing, that's basically what marketing is, it's psychology plus communication. So, it turned out to work out pretty well. And he held that job for about four years, he really liked it. But he ended up going to business school, where he really formalized the marketing learning. And he learned that everything he had been doing had names and frameworks and all that sort of thing.   And then he spent another 15 - 16 years in corporate America, in financial services, healthcare, and eventually McDonald's, learning all sorts of marketing channels, but also evolving into customer experience, and really falling in love with CX and its power to impact the bottom line, to obviously make customers happier. And so, the book is really a summary of everything that he's learned, put into a simple framework that allows companies to create remarkable experiences for their customers without spending a lot of money.   “The Experience Maker, How to Create Remarkable Experiences That Your Customers Can't Wait to Share” - The Pillars That The Book is Built On   Me: Amazing. So the book is really, really an awesome tool. So, for those of our listeners that are not familiar with Dan's book, it's The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share. So, could you share with our listeners, Dan, a little bit about this book, maybe share with us maybe three to four pillars that the book is built on? And why a company would need a tool like this to enhance our customer experience?   Dan shared that he's a believer as a marketer, that the single best way to do marketing today is to get our customers to do it for us. And it's called word of mouth marketing; it's usually been considered the holy grail for marketers, and something that's been on attainable until now.   And really, what we're finding is that the companies that create great experiences don't have to work so hard at marketing, because their customers are doing it for them, they're sharing these experiences, because people like sharing positivity. We know that people share both negative experiences and positive experiences, but what they don't share is an average experience. Nobody ever has said; “Let me tell you about the perfectly ordinary restaurant I went to last night.” That's not something we care to share. But man, we will talk about it if it was amazing, and we will talk about it if it was terrible.   And so, the idea of the book is to teach companies, how do you create those amazing experiences and how do you create them in such a way that customers can't help themselves, they reach into their pocket and grab their phone and take a picture and share it and say nice things about you.   So, the framework that he introduced is called WISER. And it's so that you become wiser than the competition when it comes to customer experience. The first four letters wise stand for Witty, Immersive, Shareable, and Extraordinary, which are four different elements that help to create the kinds of experiences that are remarkable or worthy of remark, worthy of talking about.   Now you can use one of them, or you can use more than one of them. And the more that you stack them, the more powerful they are. But even just using one is going to start to change how your customers perceive the experience with you.   The R in WISER then becomes about being Responsive. And when people are talking about us, especially on social media, we've got to be part of that conversation. After all, if somebody gives us a compliment, we ignore them in real life, that's pretty rude. They don't think really highly of us and yet brands do that all the time in social media, where customers are complimenting them, but the brand is nowhere to be found.   Me: So, one of the things I really liked about the section on Witty, so you kind of explained that a little bit for us, you indicated that it wasn't so much about being humorous, because not many brands can carry off humour, depending on what their brand, reputation or image is. But more so, being very clever and creative in the messaging that you put across. And there was one that really caught my eye in the book when I was reading; the gas station one where it said customer service is priceless and I thought that was really cool. Because at a gas station, typically, rates are not necessarily the best. So, that kind of caught my eye like if I did see two gas stations, as you suggested in the book and said customer service is priceless, I probably would go to the one that said that versus the one that didn't have anything that would have caught my eye. That was really cool.   Dan shared that one of the ideas there is that competing on price is a loser's game, and all you got to do is talk to that gas station owner because he's got his competitor right across the street selling a very similar product for the exact same price. So, competing on price isn't going to work for him. Now competing on product is also difficult because they're both selling gas and inside their stores, they're both selling basically the same convenience items. So, what's left is customer experience and if this particular gas station can differentiate based on the service that you're going to get, that is a reason to choose one over the other one across the street.   Example of Companies that Have Demonstrated an Immersive Experience   Me: So, the next part of your book talks about delivering an experience that is immersive. Could you maybe give us one or two examples of maybe companies that you know, that have demonstrated an immersive experience?   Dan shared that immersive is really about the continuity of the experience and creating something that is consistent and fluid in the customer's eyes. And that's difficult as companies get bigger because they tend to have silos and everyone in each silo is responsible for one part of the experience, but nobody's responsible for connecting those experiences together.   So the poor customer ends up with this very choppy experience moving from part to part in your company. So, one of the examples that he shared in the book is about a company called Imperfect Produce. And they're a company that takes strangely shaped and sized fruit and vegetables that don't meet the cosmetic standards of a grocery store. And they box them into a subscription service that you can get a box every week at your doorstep.   And what they do is play on this idea that their fruits and vegetables sometimes look funny, they're sometimes too big or too small, or they're dented, or they're just shaped weirdly. And so, they actually lean into that and they have these characters that appear throughout the experience that are these vegetables and they have googly eyes.   And you see these characters in their marketing, on the box, really throughout the experience. The other thing that they really lean into is this idea that by buying their fruits and vegetables, which otherwise would have gone into the landfill, you're doing a good thing, you're saving waste from going to the landfill, you're saving water and CO2 because of the farmers not having to replant so often and they track this on the website.   So, every time he goes in to pick his fruits and vegetables, he's reminded of how much he has saved from the landfill and he noticed the other day he just crossed 1200 pounds of produce that he's gotten since he's been a customer. And these are the kinds of things that keep people coming back for more because of the immersive nature of them; he's much more tied into this brand than he would have been if they weren't immersive.   Me: It's almost like you feel like you're a part of their journey in whatever they're doing and because of that, it's much more difficult for you to walk away from them. And now it becomes a real relationship, because there's value being given on both ends of the spectrum.   How to Get Customers to Share Their Experiences With Us   Me: Now, you also mentioned that your experiences must be shareable. And I remember you used this word in the book, where you said customers have like a “Meh” experience, which is, I guess, just a mediocre one. I guess if we were to compare it to NPS, it would be like persons who scored seven and eight, because they're not really wowed, but they're not disappointed either, so they're kind of in the middle. So, what I really wanted to ask was, we have customers who we want to share our experiences and you mentioned that word of mouth is the best type of advertising for any business. “How can we get our customers to the point where they want to share their experiences with us and it's not just a “Meh” experience?”   Dan shared that the best example that he thinks really epitomizes this is the story that he tells in the book of taking his son for his birthday to a restaurant called Fleming Steakhouse.   And they walk into the restaurant, he had already told them ahead of time that it was his son's birthday, and the Maître d' hands him a birthday card that is signed by the staff. And he was pretty impressed with that, he had not seen that before.   And they're sitting in eating our dinner and the discussion turns to and this may just happen in families where dad is a customer experience guy. But the discussion turns to his daughter actually brought up and said, “Hey, if they brought us a birthday card, I'll bet they're going to do something pretty special at the end of the meal.”   In the US, you often get a slice of cake and a candle when it's your birthday, and it's a very nice gesture, it's just that every restaurant does it, so it doesn't necessarily stand out.   And sure enough, Fleming's did not disappoint, they came out with a box of handmade chocolates that was sitting on a plate, where Happy Birthday was spelled out in cocoa powder. And instead of a candle, they had a sparkler and the sparkler is so much cooler than a candle.   Now, there are four people at the table and without being told to and without coordinating, everybody immediately grabbed for their phones. And they took a picture of this dessert.   And the parent shared it to Facebook, and the kids shared it to Snapchat or Instagram, and just like that, Fleming's had four different shares of an experience at their restaurant, all because they decided that a slice of cake and a candle while a nice gesture, is just not going to stand out enough for people to want to share it.   Now, he'll bet that box of chocolates and the sparkler doesn't cost them much more, it might even be around the same price. But the idea is that it's so completely different and it stands out in such a way that people can't help themselves, they want to take a picture of it.   And so, he uses that as a metaphor for companies to think about, “Where do you have a candle that you could turn into a sparkler?” Because that's the difference, that's what makes it shareable.   Me: That's amazing. That was really out of the box thinking that that restaurant did for your son. And you're right; every restaurant does just give a cake and a candle so if you're doing something different then I guess that's where the extraordinary in your wise acronym comes in because that experience was definitely extra ordinary, it was definitely out of the ordinary.   Dan stated that extraordinary just means a little bit better than ordinary, it doesn't have to be a private firework show and a Beyonce' concert, that's extraordinary too.   But nobody has that kind of budget to do. And so, it's just about figuring out somewhere in your journey, where let's say you're doing something the same way that your competitors do it, that's a pretty good bet that that's an average experience, because your competitors are not delivering extraordinary experiences most of the time. So if you're doing it like everybody else is doing it, do it differently. And that's a great way to go from ordinary to extraordinary, make it stand out by being a little bit different and that is another element that causes people to want to talk about it. Since the Pandemic, Do You Find That Customers Are More Sensitive to Customer Experiences?   Me: So Dan, a big part of customer experience now, I know it has definitely changed a lot. I know a lot of customers are paying so much more attention to it now since we're all going through this global pandemic. But have you found that customers expectations have changed somewhat, since the pandemic? Do you find that they're more sensitive to customer experiences, their expectations are higher? What has your experience been as a customer experience specialist in this area?   Dan stated absolutely. He thinks we as customers really took note, especially early on in the pandemic, of which companies were there for us when we really needed them, and which companies weren't.   And the truth is, is that a lot of companies did a very nice job at especially at the beginning of the pandemic, responding, reacting, and innovating. And then other companies really did not a good job of this. And basically checked the box, and didn't particularly do anything different.   So, an example of that is when the pandemic first started, most of us got a lot of emails from companies that were telling us about their enhanced cleaning procedures. And he loved that everybody called them enhanced cleaning procedures, they weren't ever better or improved, or anything other than the word enhanced because somebody started using the word enhance, and then everybody else copied that word.   And they also sent us, at least in the US, they would send us to the CDC website, which is the Center for Disease Control, he's sure other countries have a similar organization. And what he found was that all these emails basically said the same thing, they were totally uncreative, unremarkable.   And then I got an email from his investment broker Charles Schwab and their email didn't say anything about cleaning procedures, or the CDC website. Instead, their email said, “We understand that you must be very nervous about a volatile stock market. And so, we want to make sure that you know all of these tools and benefits that you have available to you that you can use to help you through this difficult time.”   And for him, that was exactly what he needed from his investment firm. He didn't care about their cleaning procedure, that wasn't important to him. But he certainly cared about a volatile stock market. So that's the difference between companies that cared, and that were really trying to deliver what customers needed at this difficult time, versus what everybody else was doing. And so, that is something that customers remember and they've seen lots and lots of customers switch brands during the pandemic, because they realized that the company they were doing business with just wasn't going to be delivering the experience that they wanted.   Re-Humanize The Customer Experience Even Though Using Digital to Support that Whole Transition and Make Things Easier for Customers   Me: Amazing. So, that's definitely some other ways that our customers' expectations have changed. I think also Dan, since the pandemic, I get that digital transformation is super important and it definitely makes life that much easier for the customer and can create that effortless experience for them and seamless experience, especially seeing that you may not want to physically go to the business place. But I get a lot of questions from time to time from companies asking me questions like; “Do you think human beings are going to become obsolete totally in the whole realm of customer experience? And of course, my answer is always no. But in this whole digital transformation space that companies are going through, how do you think we can re humanize the customer experience, even though we're using digital to support that whole transition and make things easier for customers?   Dan shared that he totally agrees with Yanique, humans aren't going anywhere, we're not going to be replaced by robots. And the reality is that customers today crave human interaction and the pandemic actually exacerbated that, especially the time that we were all stuck in our homes for so long, we wanted human interaction. And so, there's a time and a place for both human engagement and technology engagement within the customer journey. There are times where we just want to self serve, and we just want to go online and see our balance or pay a bill or whatever and we don't want anybody to bother us, we just want to do it ourselves. And then there are other times where we really need to talk to someone because we have a problem that we don't think we can solve by ourselves or that might have too many layers to it. And so, we don't, at that point, want to talk to a computer, we want to talk to a person. And he thinks that companies that are getting it right are figuring out when do we deliver self service and when do we deliver human service. But those two things are always going to exist; one is not going to replace another.   App, Website or Tool that Dan Absolutely Can't Live Without in His Business   When asked about online resource that he cannot live without in his business, Dan shared that he would say right now it's actually LinkedIn and the reason for that is just that it is the place where he network, where he share content, where he consume other people's content. And where he meets people that want to do business with him. And he thinks that is the space right now online that he can't do without.   Books That Have Had the Greatest Impact on Dan   When asked about books that have had the biggest impact, Dan shared that one of his favorites is They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing and Today's Digital Consumer by Marcus Sheridan. It's a marketing book and it teaches you how to create content around the questions that your customers ask you, or that your prospects ask you. And so, although it's a marketing book, it actually takes a lot of customer experience themes into it and he thinks it was one of the most valuable books that he has read, and has used in his own business and actually has used with clients as well. Another one that he would pick, he's going to go with one of Jay Baer's books, because he loves him as well. He really loved Utility, but he's going to go with Hug Your Haters: How to Embrace Complaints and Keep Your Customers. And much like his (Dan) first book, being about social media, customer service, this is really a book that tells you to embrace complaints, and to learn from them and to treat them as gifts, because they can help you not only be responsive to customers, and maybe turn them from detractors to advocates, but also to go back to your business and find what's actually wrong and try to fix it for other people. So, Hug Your Haters is another one that definitely changed how he thinks about things.   What Dan is Really Excited About Now!   When asked about something that he's really excited about, Dan stated that you're asking a guy that just spent nine months launching a book; he's now kind of just coming off of that. But he'll say that he's super excited to be back speaking on stages in person. He had two keynotes this week in two different cities, it was so nice to be with people again, yes, everybody's being safe and wearing a mask where appropriate. But there's just something as the speaker to talking to people in real life and seeing their eyes and seeing their reactions and hearing them laugh and clap and what have you that just doesn't happen on Zoom or in digital channels. And so, that's something he's really excited about is the fact that live events are coming back and are back in some places. And he really looks forward to doing a lot more of those in 2022.   Me: That's brilliant, love that. So simple. And pre pandemic, we probably would have taken these very simple things for granted. I'm sure we never would have imagined a time when we were locked up in our homes and everything had to be digital. So now, as you said, we're getting back out there, and we're still being safe. But you really appreciate the very simple things in life that as I would say, we may have taken for granted; we wouldn't have realized how important or how valuable those kinds of experiences are.   Where Can We Find Dan Online   Website - https://dangingiss.com/ LinkedIn – Dan Gingiss Twitter - @dgingiss   Quote or Saying that During Times of Adversity Dan Uses   When asked about a quote or saying that he tends to revert to, Dan shared that this quote, believe it or not comes from a fortune cookie. He got this fortune that he was so excited about and he taped it up on to his camera right behind his laptop screen.   So, since the camera is always facing him, he can always see this. And it says, “Never mind tomorrow. Today is the day.” And he loves that because there are days where we want to procrastinate, or there are days where we just don't have the energy. And he likes reminding himself that today's the day and today is the day that he can move his business forward, he can help a customer out, he can do something nice for somebody, and you never know what tomorrow brings, or even if tomorrow brings and so that's a quote that's definitely stuck with him for a while.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share by Dan Gingiss Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media by Dan Gingiss They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing and Today's Digital Consumer by Marcus Sheridan Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

The Millennial Mission Podcast - Parenting, Personal Finance, and Purpose for the Christian Millennial Couple

We've talked about family meetings before,  today we are diving into the nitty gritty per your requests. Think you have it all together and have no need for family meetings? You're still going to want to listen because where else can you find awful dad jokes and awkward conversations like this?!Episode Highlights: Bethany and Corey have a debate about Corey's beardMore awkward conversation.What family meetings are.Bethany and Corey answer your questions about family meetings.Freebie!More on The Millennial Mission/Links Mentioned in Episode:Get your weekly Meeting PDF HERE!5 ways to set you week up for success episode5 notes to keep in your phone episodeFollow us on IG: @bethanyandcoreySign Up for exclusive discounts, benefits, and top secret info only our podcast listeners get!www.millennialmission.coPress Inquiries/Contact: bethany@millennialmission.co

Homeschool Unrefined
170: How We Homeschool: Video Games and Unschooling with Deb Shin

Homeschool Unrefined

Play Episode Listen Later Nov 22, 2021 65:42


This is the fourth episode in our "How We Homeschool" series. We're talking with different homeschool parents all season to hear about their philosophies, insights, and experiences.    Deb Shin is a video games marketer turned homeschooler. Deb shares about her homeschool to unschool journey—from Charlotte Mason homeschooling to realizing she was inadvertently school-at-home homeschooling, followed by her initial skepticism about unschooling to becoming self-directed unschoolers blending video games and modern media with a literature-rich learning lifestyle. Deb also gives us a glimpse into a "day-in-the-life" and her approach to finding community.   We have MORE with Deb available when you join our $5 Squad on Patreon!   Connect with Deb on Instagram.   This episode is sponsored by Nexbooks. Get your free trial today at nexbooks.org and get 10% off your subscription by using discount code: unrefined.     Aha Moment "Don't overthink or overanalyze or project too far into the future based on your children's behavior right now." -Maren     Mentions Read Aloud Revival Beautiful Feet Books Pinna Grimm, Grimmer, Grimmest Vooks Exploring Unschooling Podcast     Newsletter Let's stay in touch, even when our favorite social media platforms crash. Plus, you get a FREEBIE from us when you subscribe! homeschoolunrefined.com/newsletter   Want more episodes? Join our $5 Squad on Patreon to get an extra episode every week. Every month, you'll get 2 Listener Q&P (Question & Process) Episodes, an LTW Extra episode, and a monthly check-in where we get real about what's going well, what's hard right now, and what we're doing for self-care. You'll also get plugged into our community of like-minded parents for support, encouragement, and fun!   Loving This Week (LTW) Angela: Red (Taylor's Version) Maren: Little Simz    Patrons get a monthly "LTW Extra" episode when you join our $5 Squad. A chat about the shows, products, podcasts, books, and more that we're loving!    More About Homeschool Unrefined We are an inclusive and nonsectarian podcast. We believe Black Lives Matter, and we are LGBTQ+ affirming (for more, read our piece on Romper). We are listener supported and are donating 10% of all Patreon income and product sales to The Conscious Kid, a Black and Brown-led organization that has been instrumental in our own evolution and in leading the way in both ideological and tangible change with their work in “parenting and education through a critical race lens." Read our full ABAR Statement here and on Instagram.   Connect with us!  Visit our website | Sign up for our newsletter. | Support us on Patreon. | Merch Shop | bookshop.org Follow us on Facebook, Instagram, Twitter and Youtube Angela on Instagram: @unrefinedangela | Maren on Instagram: @unrefinedmaren Email us any questions or feedback at homeschoolunrefined@gmail.com

MFA: The Parenting Edition
I Always Feel Like Somebody's Watching Me

MFA: The Parenting Edition

Play Episode Listen Later Nov 19, 2021 26:41


What sparks your curiosity? How can you help a person feel seen, heard, and understood? What does it mean to observe? What is the importance of observation? If we had all the time in the world to observe what our children were showing us they needed, what would we learn from them?Today we'll dive into the art of observing our children and ourselves to learn what we all really want and need. Dr. Maria Montessori wrote and spoke extensively on the necessity for the adult caregiver and/or parent to be an observer. Preparing the adult, is one of her pillars of the method. Kind of like Stanislavski's book An Actor Prepares. There is a lot of preparation an actor has to do on themselves before they can step on a stage and begin saying their lines. Intense acting training is…probably the equivalent of being a lab rat and a toddler all over again, at the same time.We'll kick off our show with The Raise a Glass Series, get on to our questions to explore, and end with A Short Story Before We Go. MFA is the sometimes-musical, dramedy, in 3 acts, 1 intermission, the length of a sitcom designed to give mama's (and any caregiver) a break in the day to breathe and reset along with a much needed audio hug. Freebie: get the exercise from today's episode hereEpisode transcript: available at https://www.mfaparentingedition.com/040Sources that helped inspire this episode:·       *NSYNC - MTV VMA 2000 Performance - YouTube·       ‎Goblet Of Wine: A Drunken British Harry Potter Podcast on Apple Podcasts·       Rockwell - Somebody's Watching Me (Official Music Video) - YouTube·       About Montessori | Association Montessori Internationale (montessori-ami.org)·       The Montessori Method - Maria Montessori - Google Books·       Dictionary by Merriam-Webster: America's most-trusted online dictionary·       Delray Beach Children's Garden (delraybeachchildrensgarden.org) Connect with Me:Best way - taisha@mfparentingedition.comIG - @mfaparentingeditionSupport the Show: buy me a drink to say “hey, keep up the good work”, just go to                     www.buymeacoffee.com/mfaparentingSupport the show (https://www.buymeacoffee.com/mfaparenting)

Let’s Talk Business with Stephanie A. Wynn
Business Spotlight - Alton Walden III

Let’s Talk Business with Stephanie A. Wynn

Play Episode Listen Later Nov 19, 2021 23:13


What You Will Learn During This Episode:How to implement financial tools and resources in place for your family. Three Business TIP Takeaways:Make sure your business is registered or the name is available (trademark purposes)Create Business GoalsGet the proper funding  for your businessLearn and Understand Advertising (SEO & Hashtags)For more information about Sky Legacy Financial Services email Alton at: info@skylegacyfinancialservices.com or call at 901.554.5444.****************************************************************************Sign Up for the I've Published My Book Now, What? Workshop Series for AuthorsGrab Your Copy of My Book: Readi-Set Go! A Simple Guide To Establishing A Successful Small Business****************************************************************************To  Be A Guest on the Podcast: https://letstalkbusinesswithstephanie.com/FREEBIE: 8 Tips On How To Publish A Book: A Complete Checklist For Writing and Publishing BookHow you can get involved:Be sure to support the podcast by sharing with your friends and family (https://letstalkbusinesswithstephanie.com).Support the Podcast by donating here.Follow Stephanie on FB/IG/TWITTER/LinkedIn: Stephanie A. WynnTo learn more about Stephanie A. Wynn visit stephanieawynn.comEnjoyed the Podcast? Be sure to subscribe on iTunes. Click here to  leave a review.

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Tarzan Kay: "I Feel a Lot of Conflict About Things I Did"

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Play Episode Listen Later Nov 18, 2021 74:32


Tarzan Kay is a former copywriter-for-hire who specializes in emails that are fun to read, and more addictive than Netflix.    Her online courses teach how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO.  Her company's mission is to make high-integrity marketing the new status quo for online business.   In a previous life, Tarzan was a music major and once did a 3-year stint in law school, in French!  When T-Boss isn't writing emails, you'll find her taking mid-day dunks in the ice bath or playing Billy Joel's greatest hits on the piano. Tarzan and her family live in Ontario, Canada.   "I was aware that there were some problems. I was making more money but I was no longer feeling fulfilled."   Additional Links:Tarzan's Freebie: https://tarzankay.com/Get_Paid_Podcast Tarzan's Greatest Hits: https://tarzankay.com/greatesthits/   This Week on the Get Paid Podcast:   What David Bowie and Tarzan Kay have in common. How Tarzan leveraged her looks (and her privilege) to get to where she is… and how she feels about it now. The experience that changed Tarzan's point of view about racial injustice. How using psychedelics changed Tarzan's worldview. Shifting from promoting affiliate products to promoting your OWN products. When your identity merges with your business... The different revenue sources Tarzan used to bring in a million. Is there a right and a wrong reason to sell to people? Marketing practices Tarzan left behind for good, practices she's recently adopted—and why. Who are Dr. Michelle Nazar and Kelly Diels and why does Tarzan love them? The good and bad side of having goals from Tarzan AND Claire's perspective. How Tarzan got out of her scheduling rut. Is owning a pool worth it? Tarzan's revenue forecast for 2021 and her take-home pay. Claire's Tip: Check out Tarzan Kay's ads for Course Launch Copy Kit on the Facebook Ads Library. Connect with Tarzan Kay: Tarzan Kay Join Tarzan Kay's Email List Tarzan Kay Instagram Tarzan Kay Facebook Tarzan Kay at TikTok Contact Tarzan Kay   Step up Your Facebook Ads Game   This episode of the Get Paid Podcast is sponsored by Claire's free training, the 5 Ad Formula for Selling Online Courses on Autopilot.    Right now, people are spending way more time on Facebook and Instagram, which has significantly lowered ad costs for anyone currently running ads. Make sure you take advantage of this opportunity to grow your audience for cheap - go watch the 5 Ads Formula masterclass, and get at least ONE ad running ASAP. If you need extra help, Claire and her team of coaches have your back inside their signature ads course, Absolute FB Ads. Get all the details when you sign up to watch the masterclass at clairepells.com/5ads   Now it's time to GET PAID.   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

CrossPolitic Studios
The Patriarchy Podcast: Freebie! After The Sandwich “Grapes” (Ep 58)

CrossPolitic Studios

Play Episode Listen Later Nov 16, 2021 68:11


Freebie! On this re-released to the public episode of #AfterTheSandwich, Joseph & Tony discuss #alcohol. Download the “Fight Laugh Feast Network” app from the Apple, Google Play, ROKU, or Amazon Fire app store to hear us each Tuesday. Support The Patriarchy and get access to bonus content, including the members only show “After The Sandwich,” […]

Homeschool Unrefined
169: The Socialization Episode: A Patreon Exclusive

Homeschool Unrefined

Play Episode Listen Later Nov 15, 2021 45:26


We're tackling a common homeschool conundrum: socialization. Listener Leigh writes, "A topic that is on my mind a lot is community and socialization. This topic feels a bit taboo in homeschool communities. We say, 'It's all socializing!' and don't address the very real needs of kids to have peers and a close group of friends." In this Question & Processing episode from Patreon, we're sharing our own thoughts on this often misunderstood concept.   We've answered dozens of listener questions like this one on Patreon, including -supporting kids who are afraid to make mistakes, -finding workable routines, -delaying formal academics, -balancing kids' different learning styles and needs, and more!   When you join the $5 Squad on Patreon, you get access to our entire back catalog of 100+ episodes, AND you get 4+ new episodes a month. We process patron questions 2x/month and discuss them with our community of like-minded parents.    This episode is sponsored by Nexbooks. Get your free trial today at nexbooks.org and get 10% off your subscription by using discount code: unrefined.   Coffee Hour Live Event We're hosting an interactive Question & Processing event with listener questions about homeschooling and outside validation and checking in about our experiences having kids in school. This is an exclusive event for patrons. Join us for this LIVE podcast recording (or watch / listen to the playback afterwards). Tuesday, November 16 at 7pm Central.    Aha Moment Create a weekend plan that is different from the weekday routine and responsibilities.      Newsletter Let's stay in touch, even when our favorite social media platforms crash. Plus, you get a FREEBIE from us when you subscribe! homeschoolunrefined.com/newsletter     Loving This Week (LTW) Angela: Thrive Instant Brow Fix Semi-Permanent Eyebrow Gel Maren: Dickinson   Patrons get a monthly "LTW Extra" episode when you join our $5 Squad. A chat about the shows, products, podcasts, books, and more that we're loving!    More About Homeschool Unrefined We are an inclusive and nonsectarian podcast. We believe Black Lives Matter, and we are LGBTQ+ affirming (for more, read our piece on Romper). We are listener supported and are donating 10% of all Patreon income and product sales to The Conscious Kid, a Black and Brown-led organization that has been instrumental in our own evolution and in leading the way in both ideological and tangible change with their work in “parenting and education through a critical race lens." Read our full ABAR Statement here and on Instagram.   Connect with us!  Visit our website | Sign up for our newsletter. | Support us on Patreon. | Merch Shop | bookshop.org Follow us on Facebook, Instagram, Twitter and Youtube Angela on Instagram: @unrefinedangela | Maren on Instagram: @unrefinedmaren Email us any questions or feedback at homeschoolunrefined@gmail.com