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Jon shared a ton of great insights about discovery. Here are just a few of the points covered in this episode: The core skill to develop for discovery Using discovery to identify and enter new markets Balancing customer discovery w/ market discovery Build for markets, not for customers You're not following the scientific method if you start with a hypothesis. You have to start with an observation. Hypotheses are only legit if they're driven from an observation You can't be emotionally attached to ideas. Invalidating hypotheses early is just as valuable as building good ideas Why “using data” is such a convoluted term Just because you found a pattern in data, it doesn't mean you know why it exists or what to do about it You can't have an ego as a PM, and you can't take ego into discovery and expect to be successful How to successfully involve developers in the discovery process If you're looking for free Product Management resources or have aspirations of becoming a Product Manager, join our free community and sign up for one of our free courses at Path2Product --- Send in a voice message: https://anchor.fm/productmanagementlessons/message Support this podcast: https://anchor.fm/productmanagementlessons/support
In light of recent events pertaining to Covid-19, more product teams are working remote than ever before, and as we all know, this presents some interesting challenges to overcome but also unforeseen benefits. On this episode of Pragmatic Live, Jon Gatrell, chief product officer and VP of operations at Loren Data Corp. and former Pragmatic instructor, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the challenges product teams all over the world are facing while working remotely and how they can stay focused strategically while doing so. Jon also shares some tips you can incorporate immediately to be more effective in your communications during this time. Whether you're in leadership, or part of a product team, this podcast is for you.
It’s official, guys. Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs?Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the explosion of data science. Pivot tables are no longer enough to really get the most out of our data. From showing true ROI to personalized marketing to product feature usage and beyond, rich data can make a large difference in your business. Find new insights, patterns and opportunities using data science and take your business and products to the next level. Want to learn more about data science, and how it can improve your job and your business? Register now for one of our new and popular courses, The Business of Data Science and understand the capabilities of data science for your products. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.
It’s official, guys. Data science is here to stay. So how can product managers and product marketing managers use data science to improve ROI, products and the very nature of our jobs? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Jon Gatrell, Pragmatic Institute instructor and product extraordinaire, chat about how product management and product marketing has changed since the explosion of data science. Pivot tables are no longer enough to really get the most out of our data. From showing true ROI to personalized marketing to product feature usage and beyond, rich data can make a large difference in your business. Find new insights, patterns and opportunities using data science and take your business and products to the next level. Want to learn more about data science, and how it can improve your job and your business? Register now for one of our new and popular courses, The Business of Data Science and understand the capabilities of data science for your products. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.
How do you hire the right product manager for your team? In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.
How do you hire the right product manager for your team? In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.
Our vice president of marketing, Rebecca Kalogeris, welcomes Pragmatic Marketing instructor Jon Gatrell to the podcast as he discusses how to have the right work-life balance while still acheiving career goals. Enjoying the podcast? Subscribe to our content and get valuable tips and tools for product managers.
It’s important to bring facts to the table to understand the performance of your product and what’s happening in your market segment. In this short segment, Pragmatic Marketing instructor Jon Gatrell shares the three questions he always asks to effectively measure product success. He also discusses some common—and highly effective—measurements to optimize product performance. Learn how to sift through a mountain of data to discover metrics that are meaningful to your business in the latest issue of Pragmatic Marketer.
Are you marketing with a purpose or simply practicing random acts of marketing? If you don’t have your personas, positioning and purpose clearly defined it’s most likely the latter. Join Pragmatic Marketing instructors Mark Stiving and Jon Gatrell as they discuss how these three P’s represent some of the most important parts of marketing. Then listen in as they dig deeper into personas: how buyer and user personas differ, and what you can do to jump start your persona creation efforts.
Do you know the difference between analytics and metrics? Pragmatic Marketing instructor Jon Gatrell gives us his take on both and how product teams can use them to achieve their product goals.
So you’ve got your product team in place and they’ve implemented your plan from top to bottom. Now what? How do you define success? Pragmatic Marketing instructor Jon Gatrell takes time out to discuss a few metrics that may be helpful in determining your individual and company’s success.
Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to Pragmatic Marketing as an Instructor. Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans. He has held leadership positions in numerous industry organizations.
Find out more about your host, Michelle Vandepas on her Divine Purpose Unleashed site!Go to Jon's website, Spatially RelevantFind out more about Jon's website Spatially RelevantThe current editorial focus is lessons I’ve learned around technology and how it impacts marketers, organizations, customers and individuals. Occasionally I’ll also throw in some music and random stuff along the way, but mainly this site exists to learn and share ideas with folks that stop by.
Find out more about your host, Michelle Vandepas on her Divine Purpose Unleashed site!Go to Jon's website, Spatially RelevantFind out more about Jon's website Spatially RelevantThe current editorial focus is lessons I’ve learned around technology and how it impacts marketers, organizations, customers and individuals. Occasionally I’ll also throw in some music and random stuff along the way, but mainly this site exists to learn and share ideas with folks that stop by.