Podcasts about pragmatic marketing

  Steve Johnson is a speaker and product coach consulting on modern methods that move ideas to market. He is the author of Turn Ideas Into Product and has served as an advisor and executive for technical organizations and industry associates. He is a former instructor and vice president at Pragmatic Marketing and a co-creator of QuartzOpen Framework. He is also a founding partner of the Product Growth Leaders community. Steve has a Bachelor of Science in Marketing and Computer Science from Hallam College of Business at the University of Tennessee.   Steve joins me today to discuss the process of product management. He shares why leaders need to understand the differences between the roles of product managers and product owners. Steve shares his definition of product management and discusses the importance of a systematic approach. He reveals where companies should begin with their product process and why it is imperative to start with personas. He shares how to problem solve using design, as well as the issues businesses experience when product managers play the role of designer or developer.   “The goal of design is not beauty, but when you are done with the design, if it's not beautiful, you have made a mistake.” - Steve Johnson   This week on Innovation Talks:   ●     How changing the role of product managers to product owners can cause problems ●     Why you should only focus on ten or fewer of the 37 boxes of the pragmatic framework ●     Finding your best practice and implementing product ops to create consistency and standardization ●     How Steve's “No Chaos Product Process” works and the differences between Waterfall and Agile product development ●     The role of documentation in product management and why there should be a more significant focus on communication ●     Why achieving superior product management involves loving the problem more than the product ●     How many product managers are performing the roles of designers and developers and the problem this creates when building a business   Resources Mentioned:   ●     Book: Turn Ideas Into Product by Steve Johnson (https://www.amazon.com/Turn-Ideas-into-Products-Delivering/dp/1520728549)   Connect with Steve Johnson:   ●     Under10 Consulting (https://www.under10consulting.com) ●     Under10 Consulting on Facebook (https://www.facebook.com/under10consulting) ●     Steve Johnson on LinkedIn (https://www.linkedin.com/in/sjohnson717/) ●     Steve Johnson on Twitter (https://twitter.com/sjohnson717) ●     NotExactlySteve.com (http://www.notexactlysteve.com)   This Podcast is brought to you by Sopheon   Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.   Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/)   Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you.   For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .

 Steve Johnson is a speaker and product coach consulting on modern methods that move ideas to market. He is the author of Turn Ideas Into Product and has served as an advisor and executive for technical organizations and industry associates. He is a former instructor and vice president at Pragmatic Marketing and a co-creator of QuartzOpen Framework. He is also a founding partner of the Product Growth Leaders community. Steve has a Bachelor of Science in Marketing and Computer Science from Hallam College of Business at the University of Tennessee. Steve joins me today to discuss the process of product management. He shares why leaders need to understand the differences between the roles of product managers and product owners. Steve shares his definition of product management and discusses the importance of a systematic approach. He reveals where companies should begin with their product process and why it is imperative to start with personas. He shares how to problem solve using design, as well as the issues businesses experience when product managers play the role of designer or developer. “The goal of design is not beauty, but when you are done with the design, if it's not beautiful, you have made a mistake.” - Steve Johnson This week on Innovation Talks: ●     How changing the role of product managers to product owners can cause problems●     Why you should only focus on ten or fewer of the 37 boxes of the pragmatic framework●     Finding your best practice and implementing product ops to create consistency and standardization●     How Steve's “No Chaos Product Process” works and the differences between Waterfall and Agile product development●     The role of documentation in product management and why there should be a more significant focus on communication●     Why achieving superior product management involves loving the problem more than the product●     How many product managers are performing the roles of designers and developers and the problem this creates when building a business Resources Mentioned: ●     Book: Turn Ideas Into Product by Steve Johnson Connect with Steve Johnson: ●     Under10 Consulting●     Under10 Consulting on Facebook●     Steve Johnson on LinkedIn●     Steve Johnson on Twitter●     NotExactlySteve.com This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about product ops—what it is, if you need it, and how to get started. Joining us is Steve Johnson, a returning guest. He is an author, speaker, and product coach. His market and technical savvy allowed his career to develop from Product Manager to Chief Marketing Officer.  Steve is the author of  Turn Ideas Into Products and co-creator of the popular Quartz Open framework. Before co-founding Product Growth Leaders, his product management consulting company, he was a Pragmatic Marketing lead instructor for over 15 years. Now he empowers product teams with training and coaching that remove the chaos from product strategy and planning. 

Pragmatic Talk about Community, Agility, Teams and Organizations - Georgina Donahue | 2201 During this 2021 conversation, Georgina Donahue and Leslie Morse explore what community means, how community and Agile intersect, and the adjacency of Pragmatic Marketing, Product Management and agility. About the Featured Guest Georgina Donahue is an experienced community builder who has worked with companies like PWC, ESRI, and American Express. She currently runs the Pragmatic Alumni Community—A Community of Practice for Product Managers at Pragmatic Institute—and spends a lot of time thinking about how businesses can deliver human authenticity to their customers online. Follow Georgina Donahue on LinkedIn (https://www.linkedin.com/in/georginacannie/) Reference(s) The Community Round Table (https://communityroundtable.com/)  The Community Club (https://www.community.club/) The Women in Agile community champions inclusion and diversity of thought, regardless of gender, and this podcast is a platform to share new voices and stories with the Agile community and the business world, because we believe that everyone is better off when more, diverse ideas are shared. Podcast Library: www.womeninagile.org/podcast Women in Agile Org Website: www.womeninagile.org  Connect with us on social media! LinkedIn: www.linkedin.com/company/womeninagile/ Instagram: www.instagram.com/womeninagile/ Twitter: www.twitter.com/womeninagileorg  Please take a moment to rate and review the Women in Agile podcast on your favorite podcasting platform. This is the best way to help us amplify the voices and wisdom of the talent women and allies in our community! Be sure to take a screenshot of your rating and review and post it on social media with the hashtag #womeninagile to helps spread the word and continue to elevate Women in Agile. About our Host Leslie Morse is an agilist at heart. She was leveraging agile practices and appreciating agile principles long before she even knew what they were. Her agile journey officially started in 2010 and she never looked back. Her career has taken many twists and turns. She led a digital marketing start-up in college, was involved with replatforming Lowes.com while they adopted agile practices, provided training and coaching for agile transformation across a wide array of industries, and now serves as a Product Owner for Scrum.org. She is trained in Organization and Relationship Systems Coaching (ORSC) and has been involved in the Women in Agile movement since its original inception at Scrum Gathering 2013 in Las Vegas. You can follow Leslie on LinkedIn (https://www.linkedin.com/in/lesliejdotnet). About our Sponsor Scrum.org is the Home of Scrum, founded in 2009 by Scrum co-creator Ken Schwaber focused on helping people and teams solve complex problems by improving how they work through higher levels of professionalism. Scrum.org provides free online resources, consistent experiential live training, ongoing learning paths, and certification for people with all levels of Scrum knowledge. You can learn more about the organization by visiting www.scrum.org.

Steve Johnson is a speaker and product coach consulting on modern methods that move ideas to market. He is the author of Turn Ideas Into Product and has served as an advisor and executive for technical organizations and industry associates. He is a former instructor and vice president at Pragmatic Marketing and a co-creator of QuartzOpen Framework. He is also a founding partner of the Product Growth Leaders community. Steve has a Bachelor of Science in Marketing and Computer Science from Hallam College of Business at the University of Tennessee. Steve joins me today to discuss the process of product management. He shares why leaders need to understand the differences between the roles of product managers and product owners. Steve shares his definition of product management and discusses the importance of a systematic approach. He reveals where companies should begin with their product process and why it is imperative to start with personas. He shares how to problem solve using design, as well as the issues businesses experience when product managers play the role of designer or developer. “The goal of design is not beauty, but when you are done with the design, if it's not beautiful, you have made a mistake.” - Steve Johnson This week on Innovation Talks: How changing the role of product managers to product owners can cause problems Why you should only focus on ten or fewer of the 37 boxes of the pragmatic framework Finding your best practice and implementing product ops to create consistency and standardization How Steve's “No Chaos Product Process” works and the differences between Waterfall and Agile product development The role of documentation in product management and why there should be a more significant focus on communication Why achieving superior product management involves loving the problem more than the product How many product managers are performing the roles of designers and developers and the problem this creates when building a business Resources Mentioned: Book: Turn Ideas Into Product by Steve Johnson Connect with Steve Johnson: Under10 Consulting Under10 Consulting on Facebook Steve Johnson on LinkedIn Steve Johnson on Twitter NotExactlySteve.com This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Steve Johnson is a speaker and product coach consulting on modern methods that move ideas to market. He is the author of Turn Ideas Into Product and has served as an advisor and executive for technical organizations and industry associates. He is a former instructor and vice president at Pragmatic Marketing and a co-creator of QuartzOpen Framework. He is also a founding partner of the Product Growth Leaders community. Steve has a Bachelor of Science in Marketing and Computer Science from Hallam College of Business at the University of Tennessee. Steve joins me today to discuss the process of product management. He shares why leaders need to understand the differences between the roles of product managers and product owners. Steve shares his definition of product management and discusses the importance of a systematic approach. He reveals where companies should begin with their product process and why it is imperative to start with personas. He shares how to problem solve using design, as well as the issues businesses experience when product managers play the role of designer or developer. “The goal of design is not beauty, but when you are done with the design, if it's not beautiful, you have made a mistake.” - Steve Johnson This week on Innovation Talks: How changing the role of product managers to product owners can cause problems Why you should only focus on ten or fewer of the 37 boxes of the pragmatic framework Finding your best practice and implementing product ops to create consistency and standardization How Steve's “No Chaos Product Process” works and the differences between Waterfall and Agile product development The role of documentation in product management and why there should be a more significant focus on communication Why achieving superior product management involves loving the problem more than the product How many product managers are performing the roles of designers and developers and the problem this creates when building a business Resources Mentioned: Book: Turn Ideas Into Product by Steve Johnson Connect with Steve Johnson: Under10 Consulting Under10 Consulting on Facebook Steve Johnson on LinkedIn Steve Johnson on Twitter Notexactlysteve.com This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Steve Johnson is a speaker and product coach consulting on modern methods that move ideas to market. He is the author of Turn Ideas Into Product and has served as an advisor and executive for technical organizations and industry associates. He is a former instructor and vice president at Pragmatic Marketing and a [...] The post The Process of Product Management appeared first on Sopheon.

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about what may sound like fundamentals of product management, but many product managers have misconceptions about these key topics.  To help us with this is Grant Hunter, who co-founded with Steve Johnson a peer community and coaching group called Product Growth Leaders. I've been a participant in the community for a few months, and recently I noticed Grant posting articles on key topics that will help you as well. Grant is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. Previously, he was a trainer at Pragmatic Marketing.

Social media and marketing consultant, Megan Hill, joins Susanna to talk about digital marketing strategies. Are you being intentional behind your business and marketing goals or feeding into quick fixes and fads? Listen to Susanna and Megan discuss how to engage with audiences, how your business contributes to your targeted consumer, what is required of you to give to yourself and others, and so much more.On today's podcast: How can marketing be done in a different way? How are you engaging with people? What is it that speaks to you? What can I create now for the future? What can I contribute to someone right now? What is the target of your business and what do you want to create? What does everything in your life require so that you can actually bring it into reality? Links:Megan Hill, Access Consciousness 

What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products--how you move from beta to early adopter to sustainable pricing models--as well as how to get your salesforce onboard with selling your new products.   Got a question for us? A topic you’d like to hear discussed? Feedback? Email us at experts@pragmaticmarketing.com.

Welcome to another episode of Develomentor. Today's guest is Nick Burling. Nick Burling, has steadily built a career in tech working in Product Management. He graduating Amherst College with a dual degree in French and History, a Master’s from Oxford University, also in history, and an MBA from Duke University. Throughout his career, Nick has held down titles like Consultant, Project Manager, Head Product Manager, VP of Product, Principal Product Manager, CEO and Co-founder, and Head of Product Strategy working for the likes of IBM, Blue Stripe, Microsoft, and ACME General. Nick has also started two different companies Stackforce and Illume Hire.Additional ResourcesLearn about Nick’s company Illumehire – https://www.illumehire.com/about-us/Pragmatic Marketing – https://www.pragmaticinstitute.com/ Additional ResourcesYou can find more resources in the show notesTo learn more about our podcast go to https://develomentor.com/To listen to previous episodes go to https://develomentor.com/blog/Connect with Nick BurlingLinkedInConnect with Grant IngersollLinkedInTwitterSupport the show (https://www.patreon.com/develomentor)

Data is changing the way we do business. But how is it changing product marketing? Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses that have utilized data to improve their business or struggled without using data.

In this episode with Steve Johnson, you’ll learn: Why is it important to have a clear understanding of Product Management?What are the main Product activities?What are the steps that a Product person (PM or Product Leader) should take to change the way Product is done in their org? Steve Johnson is an author, speaker, and strategist within the technology product community. At Under10 Consulting, he helps product teams implement the latest methods for today’s business environments. A founding instructor at Pragmatic Marketing and now a process coach with Under10, Steve has been a long-time advocate for product management, serving as an advisor to a number of technical product organizations and industry associations. Get the free cheat sheet with all actionable tips and notes from this episode in a one-page PDF at bit.ly/pmhub22 Intro music by Peter Boros of The Nameless Citizens

“Go where people are; that doesn’t always mean physically, it means making things available 24/7.” Becky Schol is the communications and marketing manager for the Public Works & Natural Resources Department at the City of Longmont. As a marketing leader, strategist, and writer she is focused on community awareness and engagement. Becky began her career as a newspaper reporter, then directed communications for three Colorado municipalities and a top-5 Colorado marketing agency. She later served as the digital marketing leader for Boeing Global Services. She is certified in FEMA emergency communications and Pragmatic Marketing, and she is accredited by the Public Relations Society of America. Listen & Learn: Tips for creating meaningful and integrated plans. Why you shouldn’t push aside a strategy or a tactic without understanding your audience at a very deep level. The importance of relationship marketing as the basis for internal and external communications. Ways to collect and interpret data and then apply it to your strategic plan.   TO LEARN MORE ABOUT CITY OF LONGMONT, CLICK HERE. TO FIND BECKY SCHOL ON LINKEDIN, CLICK HERE.  

Dave Daniels is a technology veteran with a passion for product marketing and product management.   He is a founder of Launch Clinic, which was acquired by Pragmatic Institute (formerly Pragmatic Marketing). He is also a Pragmatic Institute certified instructor, strategist, problem solver, mentor, speaker, entrepreneur, and traveler.  In this episode, Dave talks about a product launch framework that incorporates crucial components such as customers, segments, competitors, and positioning necessary to build a pricing roadmap that targets your company’s objective.   Why you have to check out today’s podcast: Discover about a product launch framework which drives a pricing structure towards achieving a company-wide goal  Learn about straightforward strategies of raising your prices to meet your business objectives   Find out how to increase your price better by using a price launch framework   “Always assume that your customers are willing to pay a higher price than you think that they do. Because you often look through your own lens of what you would be willing to pay, not what the market would be willing to pay. You can always go down, it’s hard to go up.“   – Dave Daniels   Increase Your Pricing Knowledge: Become a Champions of Value INSIDER! To sign up go to insider.championsofvalue.com   Topics Covered: 01:34 – How did Dave get involved with Pricing  03:23 – Talking about his aha moment in Pricing – the notion of ‘which one’ or ‘will I’  05:03 – How does a product launch framework look like  06:39 – The fact about not many companies consider about Pricing in the planning stage  08:09 – What happens when the product launch plan is not well-thought-out and well-developed  09:31 – The difference between a launch and a release  11:11 – How should we go about as we launch prices  12:19 – The scary thing about increasing your prices  13:42 – What are the two phases of the product launch framework  15:29 – Doing a price increase better by using Dave’s price launch framework   16:43 – Components of the price launch framework that you need to look into  19:05 – On being straightforward in raising your price  20:53 – What’s the best thing about having a pricing framework  22:38 – Dave’s thoughts on pricing roadmaps    Key Takeaways: “It’s not how much it cost us to build it and then price it. It was like how much do people willing to pay?” – Dave Daniels  “It always came up as a big issue around launch a lot, mostly because in the launch planning process, it starts and everybody starts thinking about all the tactics, the promotional stuff. And then they forget about these important little business details like how are we going to price the product, what’s our pricing strategy, how are we going to price in this market versus that market?” – Dave Daniels  “At any time prices are increased, somebody somewhere is going to be upset, their feathers are going to be ruffled. That’s to be expected, and you should put that into your calculus, that it is possible.” – Dave Daniels  “Frameworks provide structure and direction. And they’re designed to integrate with other frameworks.” – Dave Daniels  “Don’t be afraid to charge a higher price because you’ll be surprised at how many people will actually pay for it.” – Dave Daniels   People / Resources Mentioned:  Tesla S  Hyundai   Kia  Zipcar  Netflix    Connect with Dave Daniels: LinkedIn  BrainKraft.com  Facebook    Connect with Mark Stiving:    Email: mark@impactpricing.com LinkedIn  

What goes into planning a world class product launch marketing strategy? This week on the Inbound Success podcast, Foursquare Senior Product Marketing Manager Naike Romain shares the process she has used at companies like Wistia, Localytics, HubSpot and Foursquare to successfully pull off major new product launches. From why so many marketing conferences lack diverse audiences, to the lack of diverse options when it comes to stock photography, the importance of precision in how language is used, and how the way we write job descriptions can inhibit our ability to recruit diverse teams, Chere and Kathleen cover a variety of topics that influence diversity not only in the people who work in marketing, but in the marketing campaigns and assets they develop. Check out the full episode to hear more about Naike's process and learn how you can apply it to the development of your own product launch marketing strategy. Resources from this episode: Connect with Naike Romain on LinkedIn Transcript Kathleen (00:00): Welcome back to the inbound success podcast. I'm your host, Kathleen Booth. And this week, my guest is Naike Romain, who is the senior product marketing manager at Foursquare. Welcome Naike. Naike (00:29): Thank you so much for having me. I'm so excited. Kathleen (00:32): I am really excited to have you here because first of all, you have such an interesting career as a marketer. You've worked at a lot of different companies that that are, you know, from, from HubSpot to Foursquare. And you've really kind of dug deep into product management and, or marketing rather, I should say. And we're going to talk about something that I am really interested in at the moment. So selfishly as the host, I get to do these things and steer the topics in a direction that, that helps me with some things I'm working on and that topic is product launches. But before we get into that, can you tell a little bit about yourself and your career and how you wound up where you are now? And then of course, I think most people know Foursquare, but just in case they don't, maybe you could give a quick update on that. Naike (01:18): Sure. So I'm going to give you the really abbreviated version of how I got here, because it's a long story as my LinkedIn page will tell you. But essentially I started off working in tech support and little by little figured out that my niche or the things that I, what I've liked a lot about working at software companies had to do with understanding how products got developed, but also being able to flex them creative strengths and ability and product marketing seem like they're really a really good fit for those skills or those passions. And so from, I went from tech support to account management and then really decided to make a swing at becoming a product marketer. And so I got my first product marketing role at Wistia where I was the first product marketer they'd ever hired. And it was my first product marketing job.  Kathleen (02:12): Wow. Yeah, no pressure there. Naike (02:14): Yeah. it was a steep learning curve on all around, and I'm excited to talk a little bit about that. And then made my way from there to Localytics. And then HubSpot and now Foursquare, and for folks who are unfamiliar or forgot Foursquare, it started out as like they invented the check-in. So if you remember, a couple years ago, like 10 years ago, when everybody was checking in to different locations, lots of restaurants and places it was like sort of a social app where folks would engage with their friends a little bit, know where they were and sort of keep track of their comings and goings and all these really interesting places. I work on the B2B side of the business where we focus on we've focused on business use cases for location data. So for the folks who are interested in supporting their marketing with another layer of context, like they use location information to do so. So that can go into measuring the effective effectiveness of your ads on, on people coming to in store visits, or if you want to develop applications that are, that require location context. So if somebody is calling for an Uber and they type in the name of a venue, that's calling on Foursquare's API to support that. Kathleen (03:34): Oh, that's so interesting. I will confess, I did not know that that is the space that Foursquare was in these days. Because I was a huge Foursquare user back when it was the check in tool. And I can't remember what they called it, but like I was the, what was it? The King or... Naike (03:53): The mayor. Kathleen (03:55): Thank you. I was the mayor of several locations and my house, fun fact, to this day I live on a road called state street and we I have four kids and we also sponsor a midshipman from the U S Naval Academy, which for people who aren't familiar with the service Academy is basically that just means that you sort of like unofficially adopt these kids who are going to school there for the four years, they're there and you give them a place to go and crash when they have free time. Kathleen (04:20): Cause they don't have a lot of it. And so on any given weekend, we have like eight people laying around our house, watching movies, eating food, playing video games. What have you. So it's totally, and we have two dogs and eight chickens. So it's crazy here. It's very chaotic. And so we live on state street, we have this chaotic situation. And so our, our location on Foursquare was called state of chaos. And to this day, that, to this day, that term like has lived on in, in other ways that, that we use in all started with Foursquare. So fantastic. I love that. That is my, my little four square story. So, so we, you and I talked and, and I know, you know, I was really excited to chat with you because you have been involved in so many different product launches and that's something that I am deeply involved in planning for at the moment. And you know, I, I've always done demand gen marketing, but not necessarily like, like traditional product marketing. And so I would love it if you could just maybe walk me through when you know, you're going to have a new release. How do you think about product launches and how do you kind of mentally organize yourself and plan out a strategy for those things? Big question. I know, start wherever you want. Naike (05:43): Sure. I mean, I think that one of the early things that I figured out needed to be done with sort of work for myself was organizing launches in terms of expected outcome or impact. So I would be thinking about launches in terms of, is it an awareness launch. Is this a revenue launch? Is this a retention launch? And sometimes it's a combination of all those things and you just need to prioritize them. But I try to at best court categorize is this is this for awareness retention or revenue. From there, I would then try to think about what, what strategies or what tactics we needed to do to support these overarching awareness goals. So, I'd start by just drafting out a list of like, what awareness things do we need or what retention things do we need, or what revenue goals do we need to hit for this launch. Naike (06:28): And then I would go about identifying what tactics we need to work on to get there. The key to this though before taking, before I say anything else is, is really alignment. And so my best, my best guess at what these goals were means nothing if it's not in line with what the product leadership or executive stakeholders think about the launch, and I've made the mistake of launching ahead with a plan to be told, Hey, I thought we were going to be going much bigger than this, or that's not exactly what I had in mind. And so I think before we even say like, Hey, this is how I was start get, I do start with those buckets and then start to try to come up with goals. But alignment is critical, especially at the very beginning. Kathleen (07:14): I love that you brought that up. I agree with that. And, and, and I would love it if you could maybe talk me through how you get that alignment and who needs to be involved in those conversations. Naike (07:27): That's, it's really hard. I think that the more folks you invite in the more likely you are to be making decisions driven by consensus, and that's a hard thing to try to resist, but it's important that you do it. So getting folks to make decisions. I personally think that if it's a big launch, you need all the way up to the CEO. But I'll say that the, if there's an executive sponsor for your launch, like a product leader somebody on the C level, those are the folks that you need to agree that the launch is going to take, you know, it's going to be aligned on budget and aligned on goals. And then typically they'll let you decide on tactics yourself, but making sure that, you know, we, we hope to reach X many people or we expect to see X percent increase in growth in this product or adoption to increase by this much. Naike (08:21): Like those are the things that you really need to get get executive visibility on. It makes sure that they agree. And then before moving forward, and for me, what that's look like is a series of feedback loops. So essentially I would go so far in a plan and say, okay, let me start with your schools. And then come back and say, are these goals like what you were thinking? Let's talk about this. Okay. Now I'm going to go a little bit farther. And all right, now I don't think I want to do a video shoot. I want to have some blog posts I want to do press, are, are these the tactics that you thought you were thinking, or should we have an, should we go bigger with this and, and go back and get that feedback? And then I can then go rally internally and present the plan to folks and get inputs and start working. Naike (09:05): But the other, the other thing that I learned is that you shouldn't go all the way to the end of all of that, and then try to get, and then try to get executive or stakeholder feedback one, because it's hard to get their attention for that long. It's easier if you can do it in small bites and say, okay, we've already committed to this. Now I'm just going to take it a step further and get some more input and then work, which feels like it feels like a roundabout way of doing things, but it's really, it's in my opinion, the most effective way. If you can to like, say, I'm going to just go so far, get this feedback and then take it a little further. Because I have done the thing where I've developed an entire plan and sent it out, it's going to ask for feedback and people have been like, sure. Naike (09:43): Yeah. Okay. And then didn't really fully read the document or weren't fully present in a meeting and didn't really catch on to everything. And so this is another product marketing thing. You can fall victim to the executive swoop and poop easily. This is something that that it's not a knock on executives. Of course, it's just, it's more to say that they have a ton on their plates. Their attention is limited. You really need to be the owner of these outcomes. And so making sure that you're actually getting engagement and you're, they're engaged in what you're telling them and that they understood what you said and are onboard do that. If you can, if doing it in smaller bites is easier than that's the best, just the best way to go. Kathleen (10:27): Now I have a bunch of questions about this, I guess the first one is let's, let's actually rewind to what I would think of as sort of the beginning, which is some of the strategic decisions that need to be made in order for you to even begin to do things like set goals. And I was having a conversation about this with somebody recently, like how do you, where does ownership for strategic decisions around things like we have this new product? Are we going to keep it under the same brand name? Are we going to totally spin it off? Are we going to keep it on our website or create another microsite? You know, like those strategic decisions, is it going to be, is it going to be freemium or is it, are we going to go out right away and try to sell it? You know, where do those decisions get made? Naike (11:19): I think it's a little bit of a gray area. A lot of, I think that it usually comes from the top, but with the input of marketing leaders, product marketing and product to help sort out where, how we'll be best positioned in the market. So a product marketer might have some input there for sure. And should feel comfortable. I would hope to make some recommendations in terms of how does this set us up in the market? What are our competitors look like in this space and how can we best position ourselves? Is that as a new brand or does it hurt us to start something fresh? Yeah. so I say that that starts with like operations and execs and with the input of marketing leaders, product leaders product marketing. Kathleen (12:00): That makes sense. And then you talked about goal setting, so you have your three categories of launches and you identify what bucket it falls into and then you work on setting goals. I imagine that once you've been in a product marketing role for a while at a particular company, that gets easier because you have some historical data, but talk me through how you go about goal setting. If you're either new to a role, or like you talked about at Wistia, you were the first product marketer. So like, what do you do in those cases where you're kind of creating this out of whole cloth? Naike (12:36): You guess there's not really a science to it, essentially. I would be, I would take whatever data we had about the product and look at the things that we're trying to influence and make a best guess. So if this is a product, if we were looking at a product update that was for retention, for instance, and we know that this is addressing a problem that our customers have had for a little while, the number I would look at is like support tickets and say, okay, we've had, you know, six complaints about this every single month for the last six months. I want to see that there's a market decrease in complaints about this issue once you've released this product and just go from there. So I'm, you know, you, sometimes you have to get unconventional. That's not like customer support. Tickets is not a typical marketing metric, but you have to, you have to measure what you can otherwise. Naike (13:28): It'll be hard to say what you've actually accomplished. And so making sure it's a, it's a sig-, the support tickets is a signal that folks actually learned about the update that they've leveraged it, it tells it, it tells you a lot. And so you make your best guess and say, okay, I'm going to assume that this is going to lead to a reduction in support tickets, or we, our blog sees X amount of traffic per month. I'm going to make an assumption that we're going to see maybe a 10 to 15% increase and just aim for it. If you don't, if you fall shy, that's okay. Measure it and continue to grow on it for the next one. Kathleen (14:01): Yeah. And, and do you have any kind of personal rule of thumb for how many different goals you set? Naike (14:08): I try to, I try to limit them, but I think that they're, I try to, I don't have like a, I don't have a rule of them. I look at the bucket and then I put a couple of metrics under them, maybe, maybe four or five, just things to keep an eye out for at the beginning. It's not a disaster if you don't hit them, it's just a way to keep track of like, okay, this is where we started. Let's see where we can get, let's try to do some benchmarking while we're at it. Kathleen (14:36): And talk to me about timelines. Like, you know, how much time is enough time to plan a launch. And I'm sure the answer is, it depends, but I would love to know like what it depends on and Naike (14:47): Sure. Yeah, I you're Def you're right. It totally, I think that being embedded with the product team and working really closely with them helps a lot with that. So if you're sitting, if you're, you don't ever want to be in a position where our product team is sort of tossing a finished product over to you, and then you have to start, ideally you're aligned really closely with them. So you can start to see the formation of the product. You can start to envision and learn a little bit about timelines from being close from, from that point, that's when you should start to develop things like you shouldn't be developing positioning after the thing is built, you should be in the room thinking about it, figuring out how it fits into the market and contributing those perspectives along the way. So as you approach launch, and you need to get consensus on goals and you need to rally the rest of the cross functional marketing team to support by creating content or developing assets, things like that. You need to, then that part in it's honest own, like getting the message out takes a couple of weeks, like a week or so, and then you need to stay on top of it to through completion. So I think, you know, the optimal time is like six weeks, six weeks from, we have consensus on goals. We have we're all on board with the positioning and the narrative, and now we have time to execute and test everything before we release. That would be my ideal if I could always get six weeks. Kathleen (16:11): Yeah. And and how much time do you generally need for like, what happens before that six weeks that planning that, that, you know, coming up with the goals? Naike (16:23): Well it takes me probably like a couple of days. It takes the team, probably it probably takes maybe two weeks with all the back and forth. And it, and it also depends on the size of the launch. If it's just like a feature release, you don't need to go through all of this. You're not necessarily repositioning or introducing anything, ground shaking. But for something big two weeks or more to hire it out, all the kinks about what this about how this changes the positioning of the company, or do we need to make sure that we're in alignment with the rest of our brands and the goals for the business for the year? Kathleen (16:58): Yeah, that makes sense. So you, you go through that planning process, you get your consensus on the goals, and then it's time to really start rolling up your sleeves. Can you talk me through, do you have any kind of a framework, a planning framework or, or taxonomy of like the types of assets that you generally create for product launches? How do you approach that? Naike (17:21): What I, what I have is sort of like a menu there's just like a list of all different types of things that we could potentially create. And the list gets shorter depending on the tier of the launch. So for a tier one, you have lists of like maybe 50 things and you don't have to do every single one, but there's a lot that goes into that. And so you want to make sure that you have all your bases covered and as a way to make sure that you're not inventing to do you have an easy, easily referenceable list of things. So obviously with a tier one launch they're going to want a webpage. You're going to want maybe swag or you're going to want to do internal comms, a really strong internal comms campaign and make sure the entire company is ready to support it for like a tier three where you're just, you know, you're announcing something to customers. You want to make sure that you have your docs updated. You send an email, you maybe have some messaging, and that could be the extent of it. So I use this list to sort of just as like a, as a, as a reference to say, okay, did we do all that we could to get the word out? Are we supporting this to the best of our ability? Kathleen (18:34): And then one of the things I I'm always interested in is how do you time things when it really comes down to like, this product is ready to go? What is your thinking around, you know, when do you publicly let people know something's available? Because I feel like there's this tension between wanting to drive anticipation and excitement and interest ahead of the launch, but then also this, you know, the, the fear, especially in the tech or the software world of like, well, we don't want to let the cat out of the bag too soon cause somebody could scoop us. So how do you, how do you approach that? Naike (19:13): I think that that two things one is that it's really important internally that we separate product readiness from launch readiness. They're not the same thing. They don't need to perfectly match each other. You shouldn't be, you know, holding a bag, waiting for product to say this is ready and then running off to tell the market about it. It's OK to let something be ready. Use the time between that. You can use the gap between product readiness and launch readiness for betas, for feedback. There's a lot that can be done in that time. We don't have to immediately run to let's go tell the market. And the way, the way that I think about it is making sure that we're ready when everybody and ready, everybody internally is ready to support. So if the support team's not ready, then the marketing is not ready. If the sales team's not ready, then the marketing's not ready. We haven't done all the things that we need to do internally to make sure that we're aligned. And you don't want to see the launch fail because you invite hundreds of thousands of people to try something and then you're not ready to support it. And that falls on product marketing's plate as well. Kathleen (20:22): Yeah. so tell me a little bit about some of the more successful product launches that you've been involved in. I'd love to just hear examples of times when you felt like it really went well. Naike (20:36): Sure. so one of my all time favorite launches that I got to work on was for a 360 video product at Wistia. So we did, we developed this proprietary way to support hosting 360 videos and measuring where folks interact with the video, if they look left or right, or, or scroll, you can track that. And so this was this really unique thing that I'd never in a one, it's something that I'd never seen before myself, but also the market I'm sure had, was not ready for something like a lot of people were not using 360 video yet. So it was an opportunity to do something really unique. And in thinking about this launch, we were developing this demo so that folks could try it out on the webpage. We did a number of really unique things. Naike (21:28): So one would be was this demo. So anybody could go to the webpage and test out to play a video, look at it and then watch as the tracking developed alongside your movement. That was really cool. Separately, I in trying to understand the subject better joined, joined a friend at a 360 video and VR a meetup. And so I went to the meetup to see, like, what are people in this space like talking about? Is it, are they thinking about it as video? Like where do we fit into this landscape? And I ended up meeting the organizers and I was like, you know, what, if we hosted an, a meetup, what if that, like, could that be cool? And they were like, huh, well maybe we typically already have our venues, but I convinced them. And so we got to host ahead of the launch. Naike (22:12): We hosted the VR meetup at our office and we got to bring the community into the space and got to see all the really awesome things people were doing with, I mean, beyond just like the demos of all the cool VR stuff we did, we did some presentations, we presented our product with, to them and got some really cool feedback on to see what folks in the space for doing. And then at launch, it felt like we were really well primed. So we had, we invited, we invited the community in, we had been developing this really interesting demos. So folks who, who wouldn't necessarily be in the loop, got it. When you interact with the demo, you immediately at the sense of like, Oh, I see what they're doing here because it's novel. And then we released the regular launch assets and that was really cool. We also partnered really well with our customers who are doing 360 video. So we had a lot of follow on content about how folks were leveraging it to give folks context. And that was really, that was really awesome and really special. Kathleen (23:10): Yeah, no, that, that brings me to another question, which is around content. I mean, I think there's a delicate dance of, you know, you, you want to, when you have these launches ready to go, you want to have enough content, all ready, ready, so that not only can you support people who are interested in the product, but you can generate interest like almost this full funnel strategy. But then I would think you also want to kind of tee some content in advance. Maybe that doesn't mention the product, but that talks to the pain points that it's solving that begins to build an audience for it. So can you talk me through how you think about that? Naike (23:46): Sure. I think that it's part of the planning when I do a big cross-functional meeting and I say, okay, this is the thing that we're releasing. I invite the cross functional teams, the content teams. So the folks who are working on content currently. So talk to me about what they think makes sense. So I try not to lead with, we need six blog posts and we need a webpage and please just like deliver all this stuff. I try to invite conversation about what they think would work best. What's already on their schedule. How can we tailor some of the things that they were thinking about to support the launch? And so we look at the calendar together, we talk about what the dependencies might be for developing content related to this launch. And then I dig in with them. So if they're like, okay, I think we can fit in three posts before launch, and then we can slot in these others. Naike (24:35): I'm like, great. What do I, how do I help deliver on that? And sort of take a production role I'm like doing, do you need time with an engineer? Do you need time with product, like doing me to like bring in some other domain experts so that you have what you need to create this. And that's typically how it's worked really well. I think that if you, if I were to come in top down and say like, Hey, I, what I see is like over the course of six weeks, we need six blog posts. So deliberate. You're not gonna make any friends and people weren't hugging to be excited about the launch. And that's not what you want. So inviting folks to share their expertise with you and let them and let you know, like, Hey, I've seen other companies do this really cool thing. Do you think we could try it this way? I'm all ears. I want to hear that because I can't pretend to be the, you know, the master of blog content or other types of interactive ways we could, we could get in touch with our prospects and customers. Kathleen (25:25): Yeah. I feel like that's a lesson for marketers in general and not even just product product marketers is, is the attitude that you go in with. You're so much more well-served if you think about the other parts of the company as your customer as opposed to, you know, them needing to give you things like, I need a blog, I need this, I need that. You know, I, it's more like, how can I help you? How can I make this easier for you? That is such an important little mind shift, a mindset shift that makes a massive difference anywhere in marketing that you work. Naike (25:59): Totally, totally agree. Kathleen (26:01): So what are some things that you wish you knew when you started out in product marketing? Naike (26:07): Woo. Everything, all the things I feel like if there is a product marketing mistake I've made it. But I think really, I wish I wish somebody had told me that the, I think the key of being a good product marketer is being curious about the product. I think I knew that inherently, but when you get busy when you get sales asking for things and you have launches on your plate, it's easy to sort of distance yourself from what's going on and focus on making sure that you're delivering. And because you're a marketer, there are actual tangible assets that people expect from you. But your job is to really remain curious and remain close to the product don't ever get too far away from it. And what are some ways you do that that means like going to standups and asking questions and asking people to explain things to you. Naike (27:01): I'm fairly new in my role in Foursquare. And after I do the regular, one-on-ones where I meet everybody on the marketing team and I meet sort of execs. I do the same with a CS and engineers. And I'm like, can you explain this to me? Like, how does this, how did these things work together? How does this make us different? What would you change? I want to know those things from the people who interact with the product every day. I want to know why the thing that they're working on, like, why is it important? Not just like what they're doing, but like, why does it matter? And continue to, that's how you build those relationships. That's how you continue to stay close and understand that, you know, it's hard to predict product work. It's really hard to, it's hard to predict when something's going to be ready, but when you have those relationships, you can go in and say, okay, so we thought this would be ready two weeks ago, what's changed. Naike (27:50): And you, and you don't have to have that conversation from like, I'm coming down on you, places like you're my friend. We, I understand how, what it takes to build this product. I want to understand what we need to do to help you to launch it. So having those relations and trips and remaining curious and remaining close is like critical. And I think that there have been times in my career where I've just been like, I have to get this, this one pager out. I need to develop this specific, this pitch deck, blah, blah, blah. And well, that stuff's important. It's not going to be as good if you don't have those close, you don't have that closeness and that curiosity. Kathleen (28:07): Yeah, absolutely. Any advice for product marketers out there when it comes to product launches, anythings that you think are really critical for them to do or keep in mind? Naike (28:35): This is probably more of like a personal thing than like a task thing, but I think keeping a cool head things are going to go wrong. Things are going to slip. That's normal and it should not be taken super personally. It should not be taken really hard. The reality is, like I mentioned before, it's really hard to predict product stuff. And so you may find yourself already on launch day and something happens and you're not able to like, there's a bug that prevents you from going from everything, from being shipping out. Or you have folks waiting for your, you have, you have press, that's waiting to be published and you have to tell everybody to wait, it's worth it to do that. Calmly. It's worth it to not freak out for your own wellbeing, but also for everyone else. It's your job as the person in the middle to clear the fog to make, to make sure that things are being communicated well, but also keep a cool head. I think you'll be better for it. And the, and everybody else around you will be too, cause I've definitely made the mistake of freaking out and setting things off in the wrong setting, off, sending out the wrong tone. And so keep a cool head because are going to go wrong and that's okay. You'll make them better. You'll communicate clearly and you'll get the launch out. Kathleen (29:47): You just actually raised another question in my head, which is communication cadence. Cause you talked about communication. So do you have a certain cadence that you maintain of like, how often do you give updates? Who do they go to? You know, are those updates by email, by video, do you hold a meeting? What does that look like for you while while preparing for launch? Naike (30:06): I typically do a biweekly depending on how much lead time there is. So if we are, you know, we're way ahead of lodge, maybe like every two weeks I touched base with the cross functional group, that's working on it to talk to them about where things are and how we're like, if there are contingencies, if you know, design is waiting on copy, what's happening with copy so we can support getting things, you know, through the pipeline. And then as we get closer, we'll do a one week meeting with that same cross functional team, just more of a status update. I know those are the worst kinds of meetings, but they actually really do help as a forcing function to make sure that everybody is getting the things that they need and catch any red flags if things are falling behind. Naike (30:52): So I'll do a weekly meeting and then day of launch, I like to do an internal only company meeting that says, Hey, these are the things that we're releasing today. This is why they're so important or so excited. And these are all the people who worked on it to give a big kudos to the folks who supported it and have been putting in long hours for the last six weeks or so, trying to get these assets out the door and then obviously including tweet, copy, or social copy for folks internally to support the launch in that email. Kathleen (31:22): That's a great point. You know, how do you, how do you mobilize the team to do its part in gaining momentum around the launch? I feel like Wistia is like the masters at this because I remember, I can't remember what it was they did, but there were there just their use of video throughout the whole team was unbelievable. But how do you approach that? I mean, you've worked at a couple of different companies, not everybody's Wistia, so Naike (31:46): Right. I mean, yeah. So I think the easiest thing to do is just make it easy. So in those emails I would send out like copy that folks could remix on their own and images that they could include and people would happily take exactly what I wrote or change it up and they would heed the call it's asked. So it's one important to just ask them to do that. A lot of companies don't and then it just, you don't get that sort of surround sound effect when the company launches and there's like 20 people all talking about it, you get that from your employees being engaged and sharing. So you want to encourage them to do that and you can tell them, Oh, I mean, that suggests nicely. And then beyond that other companies that I've worked at do like internal contests that's for the most social clicks and shares or tools that actually support these types of internal campaigns. So like what tools for example, Oh my goodness. I'm going to forget the name.  Kathleen (32:40): Sorry. I know I totally put you on the spot there. Naike (32:42): There is, there are tools that do the sort of internal like, I don't want to call it gamification, but essentially it like contests inside your company. So you, they like share the posts that they've posted. And then in the tool keeps track of the volume of visits or shares or clicks, and then you could reward the person or people who got the most, so it encourages those types. And so if you offer something cool, people will be more likely to engage lots of teams that I've worked on, have a little celebration there's in the office. So the entire company is invited to like celebrate the release of this thing. You get to celebrate your coworkers. And also just again, bringing that awareness. And at that time you can also encourage folks to participate by sharing on social or other places. Kathleen (33:29): That's great. I love that idea and getting the whole company involved and excited and kind of building momentum for that. Well, all right. We're going to change gears here. And I'm in very interested to know what you're going to say in response to my first of my two questions I ask everybody the first one is, and I'm going to give you a little bit of a twist. So the first question is I always ask people, is there a particular company or individual that's really like setting the standard for what it means to do inbound marketing? Well, right now, and the twist I'm going to give you is you cannot answer with any company that you've ever worked for because it's too easy to say, HubSpot or Wistia or any of these. So you have to pick a company you have not been employed by. Naike (34:14): Okay. Then my answer is, and I've been thinking about this, is Zendesk. I think they do really great inbound marketing. They have these really beautiful blogs it's you can tell that it's really well cared for, curated, and they almost have like a lifestyle brand for like, for folks who work in support. So it's not just like, these are our products and these are the ongoings of our company, but they also really care about they also really care about the community and they create content specific for that community. And it's really fantastic. So I really love if you go to their blog, it's really multiple blogs. They're fantastic. And they look great. And I can imagine being, if I were to support that this would be the place that I want to hang out for sure. Kathleen (35:01): Oh, I definitely need to go look at that. We're a Zendesk customer, but I haven't looked really closely at their blog. So I will be looking at it as soon as I get off with you. Question number two is that most marketers I talk to say their biggest pain point is just keeping up with everything that's changing in the world of digital marketing. It's so much. So how do you stay educated? How do you keep up with all the changes? Naike (35:29): Goodness, I think what I, what I, I really rely on LinkedIn surprisingly have a lot of connections that are super, super active. I'm not super active there, but I do have a lot of connection that are super active and talk a lot about what they're what they're finding interesting and what their resources are. And I follow a lot of that. I also, with regards to product marketing in particular, I like Pragmatic. Pragmatic Marketing is obviously, like the they're, they're really experts in the space. So I look at them. I also follow April Dunford really closely. Kathleen (35:53): I have to get her on this podcast. Naike (36:01): Oh my goodness. I would love that. She's fantastic. And I read her book and I think I saw her at a conference in Toronto a couple of years ago and I was just stunned. I was like, this woman just gets it. She knows. She just, she's just on top of it for sure. And really impressive to like hear her speak, but also just like really smart. And I, so I follow her really closely when she has something to say, I like definitely pay attention and listen. Kathleen (36:35): Yeah. I heard her speak at HubSpot's inbound conference and was blown away and she talked about positioning and it was, it was amazing talk. And then since then I've followed her really closely on Twitter, because like you say, every time she proverbially opens her mouth, like great stuff comes out. So April, if you're listening, come on and be a guest. And I would be remiss if I did not give a shout out right now to Mark Amigone and Nick Salvatoriello, who both suggested Naike as a guest because they had worked with her at HubSpot. And so if you're listening, I always end the podcast by saying, let me know if you know, any other kick ass inbound marketers. And I really mean it because this is how I find guests. So it's a lot of it is word of mouth. So if you, so thank you, Nick and Mark for the recommendation so much. And thank you Naike for coming on. Naike (37:20): This was great. Kathleen (37:22): If you are listening and you learn something new, which I mean, I definitely did. Please consider heading to Apple podcasts and leaving the podcast a five star review. I would love it and it would help us get found by other listeners. And as I said, if you know somebody else doing great inbound marketing work, please really do tweet me at @workmommywork, because I really would love to interview them. That's it for this week. Thank you so much, Naike. Naike (38:04): Thank you. Have a great day.

Why you have to check out today’s podcast:  What is Value Research Discovery  Identifying what specific values the customers have and letting go over assumptions around that  Why is it not necessary to follow your competitors’ pricing model  Alan Albert is the President of MarketFit, providing strategic services that drive measurable growth. He is a co-founder of three software companies, selling one to Apple Computer. He conceived and led the design and development of multiple top-selling and award-winning products, generating over US$1 billion in cumulative revenue. In this episode, Alan leads us to a discussion about market segment, pricing metrics, and value, how they all relate to value creation and pricing. His vast knowledge about capturing value will give you a clear understanding of what value-based pricing is all about and debunks whys much of what you know now about your customer is wrong.   “Whether your company's biggest challenge is in the area of innovation or in marketing or in product or in pricing, they all tie into customer perception of value. Start by letting go of your own assumptions about what our customers should care about and take the time to truly discover and understand and gain insight into your customer's perception of value.”   – Alan Albert    Get Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth Course at https://www.championsofvalue.com     Topics Covered:    01:24 - What is Value Discovery Research?  02:30 - What is Value?   05:58 - Customer Value: What it means and how to create it 07:02 - Walking through the process of Value Discovery Research  11:35 - Why value-based pricing is a misunderstood model  13:56 - Values: Why most companies get it wrong 14:52 - What is Market Segment and how does this relate to Value  16:46 - How does Value Discovery Research drive Pricing Model  17:53 - What is a Pricing Metric  21:05 - Why it is not effective to follow your competitor's pricing model    Key Takeaways:    “The first step in value discovery research is to acknowledge that we do not know our customer's perception of value. My definite definition of value is what something is worth in exchange as perceived by the recipient.” – Alan Albert    “There is a difference though than having the same problem and having the same values about how to go about solving it. Some might want to solve it with a do it yourself approach. Some might want to buy the most expensive product on the market. Some may want to just dip their toes in and try something without being too committal. They all still have the same problem, but the values of the people may be different and that will lead them to different solutions.” – Alan Albert    “Often people think of pricing initially as picking a number, what price should we charge? And by focusing on customer perception of value, I've learned that pricing is actually an area for innovation that by changing the pricing model, companies can do a far better job of generating revenue and distinguishing themselves in the market than just picking a number.” – Alan Albert     “Following your competitor’s pricing is rarely the most effective strategy. Companies like Netflix with their all-you-can-eat subscription pricing or Amazon with Amazon Prime have seen just enormous gains just by coming up with innovative pricing models, by changing what people are paying for.” - Alan Albert    “If we know what our customers value and we can measure the delivery of that value, we can increase the price of our product so that those who are getting and receiving the most value and perceiving the most value are paying the most for it.” – Alan Albert     “One way of distinguishing your product or service in the marketplace is to use a completely different pricing model. This makes it so that your customers cannot directly compare your product to theirs as a commodity.” – Alan Albert    “Understanding the customer's value is, does not mean you need to have a complicated pricing model. In fact, simplicity as you mentioned, is a virtue and that's the beauty of something like Amazon Prime, like Netflix, all-you-can-eat subscriptions, it's relatively easily understood and the value of it is quite clear.” – Alan Albert      Resources / People Mentioned      Infobip  Pragmatic Marketing      Connect with Alan Albert:     MarketFit.com   LinkedIn   Twitter   Email: alan@marketfit.com       Connect with Mark Stiving:       Email: mark@impactpricing.com     LinkedIn     Twitter     https://www.championsofvalue.com      

This week on Product Love, a podcast about product, I sat down with Kirsten Butzow, who is so prolific in her work that it's hard to easily introduce her. Kirsten has more years of experience as a product management leader than almost anyone I know and has served in senior product management roles at a diverse set of companies, including Fujitsu, Pearson, and Blackboard. She is now a certified instructor and product coach with Pragmatic Marketing, and a speaker at many of the leading product events around

Why you have to check out today’s podcast:  Get into grips with the latest thinking on assessing and formulating subscription pricing strategies  Challenges of people and companies in understanding, creating and talking about pricing and value to the customers  Learn how   the Accelerate Your Subscription Business course can help your business create and capture more value in your business  Why don't you win deals at higher prices? You don't get paid enough for the value you create. Or do you build products that your customers don’t value (and don’t buy)?  Today, we have no guests. It’s just going to be Mark talking about  Impact Pricing’s latest course Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth. A course will help YOU drive growth in your subscription business by giving you clarity and certainty around which tasks drive growth at your current stage.    Listen in to hear the exciting things that Mark has in store for companies, entrepreneurs, and experts that will help them price offerings to capture more of the value they create. Please afford a few minutes to tell you about the course, share a couple of nuggets from the course, and stories behind the journey of creating the course.      “There's so much to learn. Many people and companies don't understand about value, how to sell it, how to create it, how to talk about it, how to figure out what it is to the customer. These are fascinating topics for me.”  - Mark Stiving      Get Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth Course at https://www.championsofvalue.com, Use the DISCOUNT CODE: ‘EARLYBIRD’, valid until October 31st, 2019.        Topics Covered:      00:39 – Mark’s passion for creating courses to help people and experts about pricing and value, why he left Pragmatic Marketing despite loving creating and teaching about pricing  01:51 – All about Subscription Businesses, Mark’s  AHA after AHA moment that made him decide to create a course around this industry  04:03 – 'Love Win. Keep Grow. Makes it simple.'  and more...what people say about the course   06:35 – Where to get Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth: Checkout: https://www.championsofvalue.com     People and Resources Mentioned   Zoom  LinkedIn  Pragmatic Marketing  Tomasz Tunguz' Red Point Ventures  Bessemer Ventures  www.zuora.com  Patrick Campbell of ProfitWell  Natalie Louie-Kao     Connect with Mark Stiving   Email: mark@impactpricing.com      LinkedIn   Twitter   https://www.championsofvalue.com   

What do successful product marketers wish they’d learned at the start of their careers? Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by Justin Topliff, founder of Product Marketing Summit, to talk about the lessons he’s learned as one of the leading product marketers in the industry. Finding different ways to support sales, having empathy for their partners, not assuming customers know their problems are just a few of the lessons that Justin and Rebecca discuss in this fascinating podcast.   Want to become a better product marketer? Check out our product marketing curriculum designed to help you make the most of your skills. Make sure you subscribe to our podcast series and never miss another great moment.

Data is changing the way we do business. But how is it changing the way we do product marketing. Rebecca Kalogeris, VP of marketing at Pragmatic Marketing, is joined by former Pragmatic instructor and product marketing expert Kirsten Butzow to discuss the importance of being both market- and data-driven to tell the right story to your audience and market. Kirsten details examples of businesses have utilized data to improve their business, or struggled without using data. Get the insider’s look at product marketing and data and listen now! Do you want to learn more about the importance of data for your business? Make sure you register for one of our upcoming The Business of Data Science courses and get all the details you need to know. Make sure you subscribe to our podcast series and never miss another great moment.

Why you have to check out today’s podcast:  Find out how subscription-based pricing works for software B2B companies  Discover the metrics and criteria you need to track your SaaS subscription business   Know the pros and cons of feature-based pricing model for SaaS  Ryan Glushkoff founded Fraction8, a consulting firm focused on delivering pricing and product marketing expertise for business to business (B2B) software companies.  He worked in the software industry for a massive 20 years and has relevant experience in both pre-sales and post-sales for the mass-market and custom-enterprise type of software companies.  These opportunities gave him an advantage in understanding how SaaS (software as a service) companies need to position, price, and market themselves for success.  He was a student of Mark who took the first Price class in his Pragmatic Marketing course.  In this episode, Ryan shares the foundations of his career in pricing and his exposure in the B2B software market which paved the way of starting his consulting firm catering to the same market.  His insights into the evolution of pricing, risks in changing the pricing structure, and the concept of feature-based pricing model.   Get an in-depth explanation of the pricing metrics of subscriptions – the three essential criteria and the process of identifying the appropriate metrics for customers.   “Talk to your market, whether that be your customers, your prospects, your churn customers or your white space prospects that you’ve never spoken with before in your town. Get out there and talk to them because there is no substitute for hearing from them firsthand.” – Ryan Glushkoff   Stay updated on all thing pricing. Subscribe to ‘The Pricing Perspective’ here     Topics Covered:    01:35 – Ryan’s core beliefs in pricing and how his pricing career started  02:15 – Working at Disney where he was first exposed in pricing and where he met his wife  03:01 – His experience in B2B software providers in a marketing capacity and eventually starting his own company  04:07 – Focusing his market on software subscriptions in B2B companies  05:53 – How Disney figure out how to offer their packages to families with the B2C approach  07:20 – Subscription pricing vs. normal pricing   08:36 – Defining the concept of metrics in software subscription  10:07 – Three (3) important criteria of pricing metrics: Alignment with business, easy to understand,and scalability  11:54 – Walking through the process of identifying the right pricing metrics for customers: brainstorming, surveying the market, segmentation, and pricing  evaluation   15:59 – Ryan’s thoughts on pricing evolution and his advice on that   19:13 – Why companies need to be cautious when updating their pricing structure   22:43 – The strategy of raising prices with new customers and the risks involved  24:20 – Two (2) important pricing advice to the audience: Get out there and talk to your customers and choose a pricing metric that is not feature-based.  26:23 – Citing an example of a feature-based pricing metric    Key Takeaways:  “One of my core beliefs is that pricing is a blend of art and science together. You got to be good with numbers of course because it is pricing after all, but you have to also be very good at discerning behavioral patterns that you are not easily visible in the market.”– Ryan Glushkoff  “Subscription pricing means that you as the buyer agree to pay a fee in perpetuity or at least until the end of your contract term in exchange for a product or services that are rendered to you.  (While) Non-Subscription pricing means that you're obligated to pay only once, or at least according to the payment terms of your contract.”– Ryan Glushkoff  “How the customer pays do not necessarily have to align with the value derived. Although I would submit to you that it works out better economically for the vendor if the pricing is aligned to the value created by the product per surface. And that's the whole value metric side and software subscription.”– Ryan Glushkoff  “You have to be careful with customers though because a paying customer is better than a churned customer even if they aren't as profitable as you'd like them to be.” – Ryan Glushkoff    Resources Mentioned:  Monetizing Innovation: How Smart Companies Design the Product Around the Price    Connect with Ryan Glushkoff:  fraction8.io  LinkedIn  Twitter    Connect with Mark Stiving Email: mark@impactpricing.com  LinkedIn  Twitter 

Do you struggle to find the right way to implement the Pragmatic Framework into your business? Dave Daniels, vice president of customer success at Pragmatic Marketing, returns to Pragmatic Live to discuss his new role and ensuring students are able to successfully implement the Pragmatic Framework into their businesses. Dave discusses our new Pragmatic Labs, which help bring the Framework to life in your organization, as well as other tools we’re creating to enhance your Pragmatic education. Would you like one of our experts to come to your organization and help you implement elements of the Pragmatic Framework? Contact our sales team for more details. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

Why you have to check out today’s podcast:  Learn what a customer willing to pay Learn why it is much better not to do hourly billing How can you move beyond the fundamentals to “pricing segmentation   Summary   Mark Stiving, our host has a Ph.D. in Pricing from UC Berkeley. For over 25 years he has studied, helped and led businesses through the lens of pricing, a radically different approach from other business experts. In this episode, Mark shares the backstory how he started into the pricing career,  the decision-making process of a customer right before they buy a product and the process how he helps companies discover how buyers perceive value and how to price their offerings to capture more of the value they create to grow their business and their profits.   “People are not price sensitive when they’re making the “Will I” decision and people are very price sensitive when they are making “Which One” decision.” – Mark Stiving   Stay updated on all thing pricing.  Subscribe to the 'Impact Pricing Perspective' here   Topics Covered: 01:10 – Mark talks about his journey how he started into pricing 02:36 – How he takes so much courage to leave Pragmatic Marketing and build his own business 10:19 – Mark’s thoughts regarding the value-based pricing concern of companies 12:30 – Explanation about segmentation between the individual and general outcome in pricing 15:50 – How he helps people perceive value and how to price their offerings 24:00 – Mark’s explains the concept of ‘Which One and Will I’: Understanding the decision customer is making right before he buys your product     Key Takeaways:   “Whenever somebody asks me how I will go up and pricing this, I stepped back and asked, What decision are they making? I think people could adopt that attitude it would have a huge impact on how much they could achieve.” – Mark Stiving   “Buyers don’t understand our products or the outcome they can achieve with our products and what’s funny is we don’t understand our buyers. If we don’t have one of those value conversations, there is no way that we could pick either side to understand the value.” – Mark Stiving   Resources Impact Pricing: Your Blueprint for Driving Profits     Connect with Mark Stiving Email:mark@impactpricing.com LinkedIn Twitter   Connect with Kirk Bowman: LinkedIn artofvalue.com

In this episode of Pragmatic Live, we revisit a great episode with Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, as they discuss one of the most powerful and complex concepts facing product teams today: segmentation. They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently.  Key concepts for making segmentation work, including recent examples from Subaru and REI, are also highlighted.

Did you know that global companies like Boeing have integrated the Pragmatic Marketing Framework into their product management structure? Ahmed Abukhater, senior product management leadership, Boeing chief innovation office, joins Pragmatic Live to discuss how Boeing is using the Pragmatic Framework to better focus on the customers and the market. He and his team focus on the market and the customers to build and develop products that are market-validated using skills learned from Pragmatic Marketing courses like Foundations, Focus and Build. See how Boeing used Pragmatic Marketing to streamline and balance their roles and responsibilities for the ultimate outcomes.     Looking for more great tips on how to implement the Pragmatic Marketing Framework as Boeing did, make sure you take our Foundations, Focus and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

Listen in on our recent webinar as Steve Johnson, author, speaker, former Pragmatic Marketing instructor and current vice president of products at Pragmatic Marketing, explores:  Using a product canvas as a business plan Prioritizing and re-prioritizing product ideas Aligning product metrics with goals

Cell Signaling Technology (CST) recently won a Life Science Industry Award for Best Digital Advertising. I asked Rebecca Reppucci, Director of Marketing Communications, how they achieved that. When …

Cell Signaling Technology (CST) recently won a Life Science Industry Award for Best Digital Advertising. I asked Rebecca Reppucci, Director of Marketing Communications, how they achieved that. When … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by our current VP of Customer Success and former Pragmatic Marketing instructor, Dave Daniels, as they take a deep dive into metrics and which ones professionals in the product community should be focused on. Take your metrics game to the next level and register for Pragmatic Training today! 

Do you wish you could do more customer-validation and testing, but don’t have the time or the resources? Luke Freiler, CEO of Centercode, and Rebecca Kalogeris, VP of Marketing at Pragmatic Marketing, are diving into ways you can leverage turnkey assets to run quick and efficient customer validation and testing in this week’s episode of Pragmatic Live. Learn more about testing and customer validation and register for Pragmatic Marketing training today!

Have you ever wondered how an expert pricing consultant helps a business become more profitable? In this week’s episode of Pragmatic Live, Mark Peacock, the pricing coach and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Mark’s journey into the field of pricing and how he transforms businesses profits through better pricing strategies. It's NIHITO season, learn the value of getting out into the market and register for Pragmatic Training today!  

Are your customers asking for discounts?  In this week’s episode of Pragmatic Live, best-selling author and keynote speaker, Mark Hunter, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss selling value, having value conversations and why discounts shouldn't be the norm. Learn more about selling value and register for Pragmatic Training today!

This week we take you back in time to one of our best previous episodes of Pragmatic Live. Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right produc   Learn how to build and market products people actually buy. Take a look at our complete course offerings today!

In this week’s episode of Pragmatic Live, director of marketing and global pricing at Competitive Portfolio Analytics, Daniel Cho, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss how Daniel came to love the art of pricing, collecting competitive data and how to effectively capture and provide value to customers.

Can you price a product based on what the customer is willing to pay for it? In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization. Read Mark's original blog here: What Is Value-Based Pricing?   Ready to become a pricing expert as well? Take a look out our upcoming courses!  

In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers.   Learn more about the importance of pricing and start your Pragmatic training today!  

* This podcast was captured during our recent webinar (4 Steps to Successful Product Teams). Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully. But how do you build and motivate your product team so that everyone functions and performs at their highest capacity? Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Marketing, will share the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten will show how you can leverage the Pragmatic Marketing Framework for each of these four steps to achieve optimal team performance. Register for our next webinar on August 14th, 1 p.m. EDT: Speak With Confidence: Presentations and Pitches That Actually Work Hosted by Jon Torrens, expert communication coach.

With 1,700 respondants from around the world, the 2018 Pragmatic Marketing annual survey gives incredible insight into relevant topics facing the product community today. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss the survey results and the pricing approach that enterprise and technology companies are taking in 2018.   Would you like a copy of 2018 Pragmatic Marketing annual survey? Click here!

* This podcast was captured during our recent webinar (NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews). NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users. Often, the problem isn’t prioritizing time to speak with customers, the problem is implementing a plan to systematically and effectively book these important meetings. Listen in as Rebecca Kalogeris, our vice president of marketing and Scott Olson, founding partner at Compete2Win, and a product team leader for 25 years, discuss tools and tips that can help you up your interview game.   Want more award winning content like this? Subscribe today!

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: If you have ever had to explain what you do as a product manager to people you work with, you are in good company. Most product managers find this necessary. Further, the role means different things in different organizations. The leaders of your organization may have a perspective of the role that is not really accurate, or as I have seen more often, they don’t understand the leverage the role provides them. In this discussion, we explore what organizational leaders need to understand about the role of product manager. But, we don’t stop there as product managers also need to have a clear understanding of the needs of the organization. This discussion will help you better talk to the leaders of your company about your role and to understand your very important role more deeply. To discuss the topic, I invited Kirsten Butzow to join us. She is a product veteran, serving as VP Product Management at Person and Blackboard and has held other product roles. Now she is a product coach for Pragmatic Marketing.

Our vice president of marketing, Rebecca Kalogeris, welcomes Pragmatic Marketing instructor Jon Gatrell to the podcast as he discusses how to have the right work-life balance while still acheiving career goals. Enjoying the podcast? Subscribe to our content and get valuable tips and tools for product managers.

Being a great product leader is more than just data gathering. It requires a certain set of soft skills that are critical in getting the most out of your product team. Our vice president of marketing, Rebecca Kalogeris, welcomes soft-skills advocate and software executive Bryan Kelly to the podcast as he guides us through the application of the SCARF model in product management. If you’re looking to further improve your soft skills, read 8 Soft Skills You Need to Succeed by Pragmatic Marketing instructor Paul Young. Enjoying the podcast? Subscribe to our content and get valuable tips and tools for product managers.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Steve Johnson, author, consultant, thought leader and former Pragmatic Marketing instructor as well as Co-Founder and CEO of the Under10 Playbook, discuss the role of a Product Manager, and why they are actually "Problem Managers".    Enjoying the podcast? Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

Episode Summary On this episode I had the honour of sitting down with Nikki Oluseye and she shared with us on how we can take care of our bodies as women in a way that empowers us beyond - the ideals of what society expects us to look like and beyond weight loss. I love how Nikki said emphatically, This is about all bodies . . . period. That is exactly what Beyond A Dress Size speaks for . . not smaller bodies, not bigger bodies ALL BODIES. About our guest Nikki Oluseye is the owner/creative designer of Velvet Queen Shapewear LLC, a lingerie brand with shaping in it to heighten, titillate and elevate the status level of the women who wear it. By breaking out of the norm of blacks, whites and nudes and stepping into the waters of vibrant color combinations with lacy frills, Velvet Queen creates a sexy, bold yet elegant look with a luxurious feel to women all over the world. Nikki also serves as a Snr. Business Analyst and Project Manager in the Information Technology and Health Information industry, with a successful career spanning over 20 years with major fortune 500 companies such as McKesson Healthcare Solutions, Hewlett Packard and Emory University. Nikki has an MBA in Business Administration, and is certified in Pragmatic Marketing and Lean Six Sigma. She lives in Atlanta with her husband and two children. You can find Nikki on Website: www.shopvelvetqueen.com Instagram and Facebook: @shopvelvetqueen Our Favourite Highlights - The media promotes image of flawless bodies and that puts a lot of women under pressure. We were never meant to look like that anyway. - I recognised that my body is God's temple. For God to be comfortable in that temple, I had to treat it the right way. I was aware of what I was eating or drinking - of what goes into my temple. It is a queens body. - I got comfortable with my size and if you don’t like it well, guess what; it is my body and I’m the one living in it. - As women we are constantly under one pressure or the other. It’s ok for the body to change, be ok with it. Acknowledge it, accept it. It is a constant in every woman’s life. - Don’t just focus on weight loss, focus on getting your mind right. When your mind is right, everything falls into place. ------------------ Be sure to share on your social media pages, tag your friends, invite them to start listening and start a conversation with the hashtag #beyondadresssize and tag us too @beyondadresssize. ----------- Grab Dr. Ezinne’s FREE TRAINING on ‘How to Lose Weight and Never Gain it Back’ at bit.ly/beyondweightloss so you too can finally finally get rid of the weight loss lifestyle, LOSE WEIGHT and NEVER GAIN IT BACK and live fabulously every waking day. --------- Schedule a consultation session with Dr. Ezinne so she can help you walk through your body struggles and rewrite your body story today - https://calendly.com/zinnyslifestyle/coachingsession If you have questions about booking Dr. Ezinne, sponsoring this podcast, guest suggestions or questions you’d like answered on the podcast; email us at admin@beyondadresssize.com To Subscribe to Beyond A Dress Size Podcast on: - iTunes - Stitcher - Spotify - Anchor - Google Podcasts - Castbox Simply head to anchor.fm/beyondadresssize choose your favourite platform and subscribe. We love waking up to your ratings and reviews, please leave a review on iTunes! - itunes.apple.com/podcast/id1381360853/ Share your thoughts and AHA moments about this episode on social media using our podcast hashtag #BeyondADressSize and tag us too @beyondadresssize Follow us on Social Media Instagram: @beyondadresssize - instagram.com/beyondadresssize/ Facebook: @beyondadresssize - facebook.com/beyondadresssize/ Twitter: @beyonddnumbers - twitter.com/beyonddnumbers/ Catch up on all episodes of Beyond A Dress Size podcast and download our favorite quotes from the show so you can share with your friends - www.beyondadresssize.com/listen --- Support this podcast: https://anchor.fm/beyondadresssize/support

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Dave Daniels, Founder and CEO of Brain Kraft, former Pragmatic Marketing instructor and thought-leader, discuss the strategic importance of positioning and how you can better utilize it to help your business grow. Enjoying the podcast? Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.  

In this episode of Pragmatic Live, our friends on the Product Management Show, recently hosted a Pricing Q&A session with Sabrina Mah, Project Manager for TELUS, and our very own instructor and Pricing guru, Mark Stiving. Enjoying the podcast? Consider subscribing to Pragmatic Marketing today and get access to a full suite of other great content, including our free, consistently award winning magazine Pragmatic Marketer.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Cindy Cruzado, Pragmatic Marketing instructor, discuss measuring teams, demonstrating impact and the essential components of an effective KPI plan.Enjoying the podcast? Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

This week on Product Love, a podcast about product, I sat down with Kirsten Butzow, who is so prolific in her work that it’s hard to easily introduce her. Kirsten has more years of experience as a product management leader than almost anyone I know and has served in senior product management roles at a diverse set of companies, including Fujitsu, Pearson, and Blackboard. She is now a certified instructor and product coach with Pragmatic Marketing, and a speaker at many of the leading product events around the world. She’s also an esteemed member of the ProductCraft debate club.

* This podcast was captured during our recent webinar (Reasessing Your Market Assumptions). What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct. View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts.Josh Martin, director of product marketing at Logi Analytics shared his methodology and approach to validating market assumptions, including real-life examples.   Looking for some advice, feedback or even just encouragement to stay on track with your Pragmatic Marketing implementation?  Learn more about our new program, Pragmatic Personal Coaching.