Podcast appearances and mentions of justin jacob

Go To http://patreon.com/MormonRenegade368 For Exclusive Content   So you will notice that there is new intro music, I want to give a shout out to Tom Bennett for composing and recording that for me. Well today is a first for the podcast. This is the first time that I try and moderate a debate. The two men that are debating should be very familiar to the audience, they are Justin Francom and Jacob Vidrine. Now not only are you about to get a master class in Mormon history and theology but Jacob and Justin exhibit how disagree passionately and not be hateful while doing so. The topic of the debate is the Priesthood Ban. In the debate Justin & Jacob debate the Identity of Canaanites? What is The Curse of Cain? Who Revealed The Priesthood Ban in Church History, How The Ban Was Revealed and is the Priesthood Ban and the Doctrines That Surround It Really What We Have Been Taught They Were All These Years? Buckle up for a wild ride on this episode of the MRP.   Go To deseretflag.com to get your Deseret Flag Today --- Support this podcast: https://podcasters.spotify.com/pod/show/dave-kirkenbower/support

Justin & Jacob get together to talk about the good, bad, & ugly from week one! Follow along on social media for your chance to win a Kenny Moore jersey! http://naptownbeat.ctcin.bio

On this episode, Justin & Jacob went LIVE on Facebook to discuss the home opener in Week 1 of the NFL. Catch the thoughts and news heading into this game.

Hi my name is Justin Jacob & my name is Daryle Christian and this is Keeping it Real With Justin & Daryle. Today we don't have any special guests but we will be talking about the NBA Playoffs, Madden, and the NFL. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Hi my name is Justin Jacob & my name is Daryle Christian and this is Keeping it Real With Justin & Daryle. Today we don't have any special guests but we will be talking about the late great Kobe Bryant on his birthday, the NBA Playoffs, NFL, MLB, among other topics related to sports. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Hannah, Charlie, Justin & Jacob help Rylan prepare for a live watch of It's Bruno!  

Summary: In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and Jimmy Hiller talk about a problem that is plaguing the industry. Hiring is something that every business struggles with but Jimmy has some unique advice that will make it easier for you to find the right people for business. Key Lessons Learned: The Origins of Hiller Jimmy had his first job as a senior in highschool pumping gas but he didn’t have a lot of direction in his life. His father guided him to become a plumber and after working for several years and getting his Master’s licence went into business for himself. There are three things that Jimmy attributes his success to. Jimmy knew he always wanted to be a business owner and it’s important to know what you want in the first place. Jimmy was also willing to do whatever it takes to make his business successful. That meant going out and learning the things you don’t know right now. The third element of success is tenacity. The world will knock you down and you have to make the decision to get back and move forward with your life if you want to succeed. In terms of daily struggles, finding good people is the ever present and greatest challenge to building a great business. Hiring The Right Team Members  Early on Jimmy had relationships with everyone that worked for him, but now that his business is so large that’s not really possible. Now he lays the foundation for the kinds of people they are looking for within the business. The first thing they look for is a good attitude. Are they going to show up and be happy to work there, as well as put in a good effort. Next they look for skill, but they’ve got the training and knowledge so if the person has the right attitude Jimmy’s business can impart the skills. If you effort, attitude, and skill on a foundation of integrity then you have what Jimmy calls the “perfect picture of an employee”. When hiring people it’s important to have an established and reliable process. For Jimmy that includes drug testing and background checks. The Zig Ziglar Connection One of Zig Zigler’s more famous quotes is “You can have everything in life you want, if you help other people get what they want.” Jimmy listened to Zig Zigler for many years, he was actually fortunate enough to become Zigler Legacy certified and can now teach Zig Zigler’s methods.  When a customer calls you they want to solve their problem. Your business needs the revenue the customer has to keep the business going. The employee that services that customer wants to provide for their family or rise in the organization. As the business owner, it’s your job to help them achieve those goals. Keeping The Hiring Pipeline Full There is a shortage of people in the industry so looking for the right pool to find people is crucial. For Jimmy one of the best places to look is the military. The discipline that the military instills aligns very well with working in the trades. Jimmy has developed a close relationship with the nearby military base and offers a lot of people coming out of the military employment opportunities. Jimmy’s business developed a training program that has trained over 470 soldiers and 94% of them have found a job in the trade. Jimmy has employees that have worked for him from anywhere to 18 years to just six months. His business is hiring anywhere from 10 to 15 per month depending on the market they’re in. If you’re in a smaller population area, the first thing to realize is that there are qualified people out there. There are kids who are graduating from highschool that want to get into a trade but just don’t know what the path is. Getting someone in the business when they are younger gives you the opportunity to train them exactly the way you want to and gives them a great foothold in the industry. Hiring employees is an investment, you have to make sure you are finding the right individuals. You have to put in the work to find them but they are out there. Increasing Interest In The Trades The industry needs to reach out to highschool guidance counsellors if they want to increase interest in the trades. They are realizing that college is not the best answer for every student. If you have any kind of training in the trades, you can find a job somewhere. You have to show up and get in front of the guidance counsellors and they will get you in front of the students. Highschool teachers want their students to be successful and the trades are a great way for people to build a successful life. The Smart Contractor vs The Wise Contractor The smart contractor works hard and learns from his mistakes and never makes those mistakes again. The wise contractor finds somebody who has been where they want to go and then never makes those mistakes.  Mentors can open your eyes to a world of opportunity that you didn’t even realize existed. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned justin@hudsonink.com coaches@hudsonink.com 800-489-9099

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talk about preparing for the slow season instead of reacting to it once it’s already here. Find out why being proactive can pay off for your business. Right now is the time to get a game plan for the fall. Key Lessons Learned: Make Sure You’re Offering Maintenance Agreements Servicing maintenance agreements during the off season is the only way a lot of business owners keep their techs busy. With any new customers you serve you should be doing your best to make sure you sell them a maintenance agreement. You can access of pair of scripts to help you with the maintenance agreement conversation with your customers within your Hudsons Ink coaching resources. So many contractors lack a compelling maintenance agreement to offer their customer and that’s a big problem. Maintenance agreements are a great way to keep your techs busy and avoid laying people off during slow seasons. You Need To Focus On Customer Retention Leads and customers are hard to come by, so once you have them make sure they stick around. Get all the customer’s information that you can when you’re in their home so that you can follow up with them and market to them more effectively. Don’t get so busy during the busy season that you forget about marketing. You should always be on top of mind for your market so that when someone searches for your service in an emergency your business is the one on the top of the list. What You Should Be Focusing On Social Media Email addresses are extremely valuable to your business, don’t forget to ask the customer when you visit them at their home. People often wonder what to post on social media or doubt that you can generate business with it but in some ways it’s possible. As long as you’re saying something interesting, people will be okay with you talking to them. Social media can be a great tool to keep people engaged with your brand, but it’s important to keep it professional. One day you will want to communicate with them regarding a sale, as long as you are adding value to the relationship most of the time people will be happy to see what you have to offer. Being active on social media is a great way to foster a sense of community but it can also help you recruit new employees as well. Be careful about what you are sharing. As much of the content that you share as possible should go to your website. Reputation Management Lots of business owners get a lot of sales through word of mouth but technology has moved that process online. Reviews are the new word of mouth. You should have a process in place for gathering as many positive reviews from your customers as possible. If you do get a negative review, having a plan to gather positive reviews is a way to protect yourself from the impact by diluting the negativity. Feedback in reviews is an opportunity to grow, positive or negative. Negative reviews may reveal areas of your business that actually need to be improved. Techs should be looking to prevent issues before they leave the home. Beware of companies that gather reviews for you and make sure you are the owner of them. Also be wary of paying people for reviews. Focus On Getting Referrals Take get so busy trying to fill up the schedule that you forget to ask for a referral. Make sure you leave a lawn sign and cloverleafing the surrounding homes so that you can get those referrals. Don’t get so busy that you forget about the simple things that are going to help your marketing. Build a list of people that you can follow up with and generate business once your phone starts to slow down. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned justin@hudsonink.com china@hudsonink.com coaches@hudsonsink.com 800-489-9099

Summary: In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talk about techniques and strategies for getting more upsells and improving your closing ratio. Main Questions Asked: What does it mean to upsell? How would you go about looking at a market to see if offer a new service would be a good investment to make? Key Lessons Learned: Getting The Upsell It doesn’t matter what business you’re in, there are only three ways to grow. You add to your customer base, you increase the number of transactions, or you increase the transaction size. If you can increase the average size of your transactions by $50, that can translate to a large amount of revenue at the end of the year. The first thing you need to do to earn your customer’s trust is to make sure that your technician is on time. First impressions are very important, your tech has to be on time, prepared, and friendly. Covering your feet in a customer’s house can go a long way. It shows that you actually care about their home, and by extension them. Always take the time to walk the homeowner through what you’re doing. It shows you to be the expert they believe you are and establishes the trust that leads to the next step. The technician can be a major difference for the customer, if they build a relationship with the technician, that can function a lot like customer retention. Make sure when you arrive at the home to investigate the original problem first. Don’t jump the gun trying to go for the big sale. An upsell needs to go up from somewhere, without the initial sale you won’t have anything to build off of. Your technician needs to have the technical skills to solve your customer’s problem but also the soft skills to see down the line and articulate what they need in a professional way. It takes time to build a relationship and earn trust. Sales is not for everybody though, there are a lot of technicians that aren’t interested in doing sales. In those situations, it makes sense to have a designated closer come in to help the homeowner make a positive decision. Presentation can make all the difference. Show the homeowner that you are on their side. Present the benefits of fixing the problem instead of doing a band aid solution. Train your technicians to look for the additional parts that will need to be fixed. Those will naturally become the upsell offer. If you are running a campaign or a manufacturer is offering something special, make sure your technicians know about it. A special offer may be the thing that gets a customer to commit, but they can’t do that if the tech doesn’t know about the offer. Convey to the customer what the cost of not making the big decision today is going to cost them over time. Homeowners may need to plan for the expense. Your tech should be able to help them understand what the expense is going to be and leave them with information if they need time to make a decision. If the people in your market never answer their phone, or show up on time, those are the things that will set you apart. The big brands are very rarely the lowest price. People are calling them because they have spent time building up their brand and reputation. We usually understand the benefit of the upsell to our bottom line, but we also have to convey the benefit to the customer. Those are things you have to sell, that you are saving them time and money. When you think about what the customer actually needs, that’s going to give you the empathy you need to come up with great marketing. If you want to increase your closing ratio, you have to put in the time and the training. If you don’t make an investment in your staff, you will reap the results. When you’re finished with your homeowner that needed the service call, go to the neighbor’s houses and check with them as well. A lot of times the equipment in a neighborhood is in the same condition and they may be in the same situation soon enough. Saying you were over at Mr. Smith’s house doing some work can create instant trust and is a great way to find new customers. Offering Additional Services The first step is doing research on the competition. Is there anyone else doing it? Can you do it as well or better? Can you do it for the same price or less? Just because no one else is doing it, that doesn’t mean it needs to be done. There may be a reason that no one is doing it. If there aren’t many people doing it, but it is something that people have asked about you may have found the sweet spot. The following step is putting together marketing pieces that educate the customer on what the service is and why the customer needs it. The extra service then becomes marketing gold, because it’s something that differentiates you from the competition. Be careful about jumping into a new technology, you can buy into some very expensive equipment that can become obsolete very quickly. Although price is going to be important for a lot of consumers, trust will trump price. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned justin@hudsonink.com china@hudsonink.com

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about the most important word in the English language, yes! Justin and China talk about different ways that you can get to that final yes. Main Questions Asked: What are the different stages of saying yes? Key Lessons Learned: Getting To Yes The final yes is actually a series of yes’s that build up to the customer choosing you to be their contractor. The process starts with everyone and everything in your business. Every team member and marketing piece should be a part of your sales team that is helping you get to yes. When you realize that everyone that interacts with your customers has a part to play in making sure that customer stays a customer, then you will always be closing throughout the process. The marketing process is the first step in getting your customer to say yes to your business in the form of a click or a call. This is essentially your customer raising their hand and saying they are interested. For every opportunity to get a yes, you also have an opportunity to hear a no. Try to remove all the hurdles that you can and avoid answering the phone with a negative attitude in your voice. If you have phone calls coming in and they don’t convert to appointments, you can’t blame the media. You have another issue with the sales process. Everyone in your organization should understand your value proposition and why a customer should choose your business. You don’t want to overpromise and underdeliver, but if you can be the first person to schedule an appointment and commit to fixing their problem, the better your chances of standing out and making a good impression. Letting the customer know you’re willing to work for them by being flexible with your hours can be quite effective. Not every customer is basing their choice on price, for those customers their main consideration is usually how convenient you can make it for them. The next yes for a customer is allowing a contractor into their home. Be careful with who you are hiring, your CSR is going to be the face of your company for that customer. A knowledgeable and friendly CSR can be very powerful in building trust. The big yes is where your business lives or dies. It’s where your customer trusts your knowledge over their own or their competitors. You have to maintain your designation as an expert in the eyes of your customer but be careful about selling against your competitors. Ask questions at that point, questions that convey that you understand their problem and also have their solution. Refocus their attention on the problem and not the cost of the service. Make sure the customer knows that you are there to help and fix their problem, not to pressure them on the sale. The reality is that most customers go into this conversation a little jaded and think that you are trying to take advantage of them. Do what you can to give them more confidence in what you can do for them and that you are not there to pressure them. You will probably get the work because you are there on the scene and showing them the problem. Your customers should never feel like you are presenting a solution with a big price tag because you are motivated by the commission. You also have to fight against the person’s natural inertia and preference for the status quo. Paint the picture for them about the cost of their problem over time and why your solution adds more value than the cost to them. Make it so that there are so many benefits to choosing you that it becomes the default option. Don’t oversell fear but present all the benefits of working with you. Remember the solution is going to hurt, and the job of the CSR is to make the solution hurt less and that the cost of not doing something will far outway the negatives of dealing with their problem. Show them the hidden costs of inaction. A risk reducer is a good way to get the close. Guarantees and warranties can be the final nudge for the customer to say yes. Don’t wait until the final yes to be closing, throughout the conversation you should be getting buy in from the customer with simple questions like “does that make sense?”. Doing an assumptive sale once it seems like the customer has made the decision to work with you is a good way to close. Give the customer options where both answers are yes. People like options but be careful with giving too many, you customer will choose none of the above if they feel overwhelmed. There are micro yes’s at every stage of the process. Once you’ve got the big yes it’s time to ask for the referral and if they is anything you can improve on. Asking what you can do better is a no-lose proposition. If they say yes, that’s great. If they say no, you now have a chance and the knowledge to improve. Some customers will say no and that’s okay. When you find you have lost to a competitor, take note on what they did and if it’s something you can duplicate. Maybe is really just a “yes, if…”. Phrase your pitch in a way that leaves them the opportunity to say what they are concerned about and that gives you the opportunity to earn their trust again. Remember that it’s also okay to say no to a customer, sometimes you are not the best choice for the customer and that’s alright. You can go a long way with those customers by helping them find the solution they need with someone else. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned justin@hudsonink.com china@hudsonink.com

In this week’s episode of the MegaMarketer Coachcast, host Justin Jacob interviews Mike Montano. Mike had been a contractor for over 20 years and when he started his business marketing was one of the areas he struggled with. He put in the work and learned that trust and credibility were crucial, which is when the idea for ReviewBuzz came from. Main Questions Asked: How does ReviewBuzz work? Why are reviews important? What are some best practices to dealing with bad reviews? Key Lessons Learned: ReviewBuzz The customer experience is pretty much entirely dependent on your employees. For contractors, it’s not about looking good, it’s about being good. Nothing will move the needle more than the quality of your work. ReviewBuzz is both a review management system as well as a review engagement program. It incentivizes employees and technicians through gamification to deliver better customer experiences. Most employees will not ask for a review, but customer experience management is one of the most important things for the future of contractors. The simplest way to get more reviews is to ask. If you deliver a good experience, the customer will usually be happy to give a review. If they’re reluctant or you think they may not give a good review, that’s an opportunity to address an issue and make it right. If you personalize the ask, it increases the number of customers engaging and the overall number of positive reviews. Most people will leave a positive review if you make it easy to do so. A lot of contractors will be able to relate to the experience of creating positive word of mouth and how referrals can build their business. Today word of mouth is online, people will look to see what others have said about you before making a buying decision. Google competes against companies like Yelp and Facebook, if you want to rank highly for SEO positive reviews matter. Reviews will also impact your ability to upsell additional products and services. When you’re selling your services, it’s not just about the quality of the equipment, it’s also about the quality of the installers. Review show that your installers have a track record of taking care of your customers needs. The most valuable reviews will focus on the experience more than the equipment. 97% of shoppers say review influence their decision one way or another. Displaying reviews can increase conversion rates by up to 200%. The Customer Experience As the algorithms get smarter the consistency of the reviews are becoming more important. You can’t just look good, you have to actually be good. Ideally from the first call to the final install. No one has more of an impact of the customer experience than your employees. When they don’t have to protect their personal reputation, there is not as much commitment on their end. One way you can avoid negative reviews is by giving your potential customer options. If your CSR is booked up, offer to recommend the customer to one of your friendly competitors. Your employees and marketing are the face of your business. Unless there is something in place to encourage accountability in your employees, it can be hard to maintain a consistent customer experience. Dealing With Bad Reviews It’s never too late to go back and apologize. Going above and beyond to make things right can turn a bad review into a good one. Talking to disgruntled and unhappy customers is the perfect opportunity to learn how to improve your business. There is a lot you can learn about your business that you would not be able to otherwise from people who are more than happy to tell you what your company did wrong. Investigate what the issue is, many of the times you can make the issue go away with nothing more than your time and willingness to listen. Your customers don’t care about your brand, they do care about your people. Being remarkable is essentially showing authentic care. If you show that you care about your customer, your customer will reciprocate with a review for your business. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned justin@hudsonink.com mike@reviewbuzz.com

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about putting programs in place that will drastically change your business. Find out why the last thing your competitors want is for you to implement a customer retention system. Main Questions Asked: What is customer retention? Should contractors focus on digital or offline? Key Lessons Learned: Customer Retention Customer retention is basically the process of keeping the customers you have spent the time and energy to acquire. You should put in as much effort to keep your customers as you did to gain them in first place. We often fall into the trap of assuming that once someone does business with us they will continue to do business with us, which just isn’t true. Customer retention isn’t optional. The first thing you have to decide is who your customer is. According to the Pareto Principle, 80% of your revenue will come from 20% of your customers. You have to train yourself to look at your customer database as a resource. Studies say that 11% of existing customers will leave your business for totally avoidable reasons. Most people don’t leave because they are upset with your service or product, they leave because they just don’t remember who you are and drift away. By the year 2022, the battleground of retail sales will not be over price or availability of product, but the experience of the customer. That can make the business of contracting tricky, you have to ask yourself what you can do to add to the experience of a person being a customer of yours. Are you communicating with your customers in the way they want to communicate? You have to take into account how your customers want to interact with your business and allow them to do that. Just because you may not use social media, that doesn’t eliminate the fact that a large proportion of your potential customers do. You have to add value to your customer’s relationship and not just try to sell them all the time. Tips on how to save money and conserve energy are great options. You have to consider the content you are posting on social media, the purpose of your posts is to create a window that allows people to connect with your business. Investing in the relationship will increase your ability to eventually make an offer to your customer. It’s very easy to set yourself apart in your marketplace by going above what everyone else is doing. Don’t lower your price, add more value to the customer experience. If your plan doesn’t include some sort of customer retention, you make moves without having the foundation to support them. If your customers are falling through the bottom of your funnel, you will have to spend 5x to 8x more to buy them back. Don’t forget your competitors, they are trying to bring your customers over to their business. It’s their lead generation versus your customer retention. Running a loss leader offer relies entirely on keeping the customer for the long term, without a structured customer retention plan in place the offer will never pay off. Commercial contracts are built on the relationship you have with the principals of the business. Many deals are based on likability rather than price. It’s not just about digital marketing, offline marketing can be extremely powerful as well. Putting effort into both approaches is a better strategy to connect with more customers. Don’t let potential customers get neglected because you don’t want to take advantage of a particular channel. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned justin@hudsonink.com china@hudsonink.com 800-489-9099

In this week’s episode of the MegaMarketer Coachcast, hosts Justin Jacob and China Morissette talks about how to balance your marketing holistically. They also go over how you should approach the end of the year season in preparation for 2019 and why retention may be the most important strategy you implement in your business. Main Questions Asked: Did you feel like you were being sold most of the time? What should contractors do right now? Key Lessons Learned: Marketing Hudsons Ink coaches against spending a ton of marketing dollars near the end of the year. People are spending money, but it’s mainly allocated for Christmas. The smarter contractors are using this time of year to figure out what they should be focusing on and getting organized for next year. A lot of contractors look back at what didn’t work over the past year and tend to want to cut those activities out completely. You should try to balance out your marketing so that when one thing doesn’t work, another effort picks up the slack. Don’t scrap one thing entirely but don’t go all in on one tactic either. You have to be willing to skip over a large portion of your prospective customer base if you go all in on one direction. Having a balanced approach makes it easier to adapt when things do change. Every marketing trend will eventually change. At one time email was very effective and exciting but is now extremely crowded. Even Amazon is circling back with direct mail and print marketing materials. When a customer is ready to buy, the first place they go to is the business that communicates with them the most. Target your message and use a bunch of different mediums to reach them. New customers are not the only way to grow. Your current customer base is a gold mine. Past customers want to work with people they know and trust, as long as they know you’re there and ready to go you should be their first choice. There are three ways to grow your business: you can grow your customer base, increase the frequency that customers buy, or increase the average amount of money your customers spend. When it comes to marketing, you need to have an offense and a defense. Without making sure your customers know who you are and staying top of mind, your competitors will take your customers away. Be careful with your judgements of what worked. Not every message you send out will get a response. It’s hard to measure the ROI of a retention strategy, but if you have a good retention strategy in place you will notice the benefits. When you look at your customer base you probably think of them as ‘your’ customers, but do they think of you as their contractor? Provide value in your marketing efforts. If every time your customer hears from you and you’re trying to sell them something, they will eventually turn away. Even a small extra step can set you apart from your competition. Marketing is about momentum and setting up a smart plan and sticking to it. Sales The sales people that China remembers most were the ones that took the time to get to know what she truly needed. As the marketing coordinator, you are responsible for establishing the ROI from all marketing activities. Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes! Links to Resources Mentioned justin@hudsonink.com china@hudsonink.com