MegaMarketer Coachcast for Contractors

This month's MegaMarketer podcast focuses on customer retention strategies specifically for HVAC and plumbing businesses, emphasizing how keeping existing clients can be significantly more profitable than acquiring new ones. You'll learn actionable tactics like personalized communication, referral programs, and follow-ups, all backed by industry-specific data showing the long-term value of loyal customers.

Many contractors get frustrated with the performance of their marketing, but the problem might be the messaging you're using. Make sure you're heard by your prospects for better results.

The best way to predict what's ahead of you is to look at the trends developing. Contractor's marketing must be prepared to take advantage of the huge growth potential in 2025.

7% of small businesses do not have goals, and many more don't know how to hit the goals they have. Here are three questions all contractors should ask to start them down the road to success in 2025.

Contractor marketing during the holidays is simple: help homeowners get what they WANT while incentivizing them to act now on their NEEDS and you've got a winning plan.

Homeowners are stressed and distracted, so many contractor marketing messages fall on deaf ears during the holidays. Two stand out: “I can help assure your holiday plans are successful,” and “I appreciate you.”

How you market your contracting business during the Fall season can make or break your bottom line by year's-end. Have a plan to generate business now and book future business for later.

Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don't have to.

Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don't have to. 

EGIA board member and Flow Odessy founder, Drew Cameron, joins the show to discuss common problems he sees that hinder contractor growth. 

Years of contractor marketing advice all rolled into one simple statement: Existing customers are valuable enough to warrant more investment, and stronger relationships will transform your bottom line.

Most contractors get complacent, playing defense hoping to hold on to what they have rather than aggressively taking market-share. But simply trying not to lose will get you beaten more times than not.

Customers are skeptical of new businesses and are constantly on the lookout for being scammed. Does your communication build trust and form a mutually beneficial relationship?

Is your strategy, messaging, and target market correct for you to achieve your 2024 goals? Contractor marketing success is within your grasp.

Many contractors share the same issues, questions, and frustrations. Strategy and planning can take you out of the pity party and headed toward success in 2024.

Holiday marketing for contractors can be busy and frustrating. How can you make the most noise and get the most response over the next couple of months?

The power of messaging can boost or damage your business quicker than anything else in marketing. Are you leveraging your customer communication in the right ways?

The most successful contractors are always planning ahead, even during the busiest times. What is your marketing strategy for the shoulder season ahead? 

Good price positioning is a huge problem for contractors. Most are doing way too much for far too little, but how do you demand more premium pricing? It's all in the messaging.

"Why should I choose you?" is the most important question your business' messaging can answer for your prospects. A good value proposition gives potential customers reason, confidence, and excitement in coming your way.

Referrals are the best leads you can get for growing your contracting business. Here's why your customers might not be giving them to you. 

How frustrating are you to work with? Reviewing your processes and communication could be the key to keeping customers and collecting higher tickets.

Convincing homeowners they have needs isn't hard but getting them to call you to fix them is. Contractors must act first, with effective strategy and messaging, if they ever hope homeowners will be moved to respond. 

All the information and recommendations business owners get hit with can be overwhelming. Focus on finding your biggest problem and work on the solution until it's fixed, before moving on to problem #2.

There's so much we can learn from those who've found success in-home service marketing. Hear some practical tips on planning, media types, scheduling, and budgeting from an expert.

Do you make the same New Year's resolution every year and never seem to make any change? You need a plan, accountability, and the proper motivation to keep you on track.

You can waste a lot of time and money marketing to distracted homeowners at the end of the year. Here's how to get the most attention and make the most impact.

Calls are at a premium during the milder seasons, so make sure you're getting the most out of each one that comes in. Special guest, CSR trainer and business coach, Dave Tester, joins us for a little "shoulder surgery."

A business is a team, and you are their coach. Are you getting the most out of your players? Strategy, goals, and proper motivation are necessary to dominate your competition.

The most important part of your marketing is the message your company is sending out. Is it being ignored? Is it reflecting your business well? You'll see the answers reflected in your bottom line.

Most contractors spend their surplus made during the peak times just trying to survive when things get slow. But proper planning and strategy NOW can help your leads stay strong straight through the Fall.

You could be busy and still be leaving money on the table if your staff isn't well trained, equipped, and confident while closing and adding upsells. Here are four quick tips to improve your average ticket.

Often, we're told more exposure and ads are always better, but if not done wisely you can market more and end up driving customers away. Learn to walk the fine line of interrupting people without being intrusive.

Is your company easily recognizable in your marketplace? And what reputation does it have? Good branding can put you in front of more prospect's eyes, bring valuable referrals, and glowing reviews.

When 10,000 contractors share their marketing headaches, you'll hear many of the same answers over and over. Are you trying anything different than the frustrated masses to get more leads and better ROI for your business?

Many contractors go into a shell when the weather turns mild, but the shoulder-season can be a great time for you to separate yourself from your competition. All it takes is marketing that's creative and targeted.

In a market where so much information is at the fingertips of homeowners, can you confidently assert yourself as an expert? Close more sales by developing trust in your opinions.

Success for contractors depends on the goals they set, their commitment to them, and the plan they put in place to get them there. How can you set your business up to grow and move forward in 2022?

Does marketing during the holidays seem like a waste of money? Find out how to produce some season-ending sales and leave everyone jolly.

If you've been in this business long, you've heard the same marketing mantras repeated to you many times. There's a reason you hear that investing in your existing customer base is the key to long-term success. When will you listen and give it a try?

Contractors have a ton of solutions and great advice given to them at training, shows, and seminars. But how much of it actually gets used to grow your business? How do you know what advice to listen to or solutions are worth your time?

Organic demand for HVAC, plumbing, and electrical services drops dramatically as temperatures get milder and the seasons change. Do you have a plan in place to keep leads flowing in when they get harder to come by?

Marketing seems to be the last thing on our minds when we're busy, but this simple thought could change your business when things slow down: Ask for feedback and use it effectively.

Everyone gets calls during the peak seasons, but smart contractors keep a steady stream of the most profitable customers coming their way. Your marketing and image can justify a higher price point to your prospects, saving you time, headaches, and low average tickets.

Have questions about the use of social media like: audience, content, and strategy? Here are a few quick tips to grow your audience, get more reviews, and better customer engagement.

Is radio, direct mail, Google, or something else producing the leads you need? Do you know what’s working and what’s just costing you money? Here’s how to tell what to cut and what to increase.

Outdated websites, wasted money, and no conversions: Hudson,Ink’s digital strategist answers some of the common problems and misconceptions he finds in contractor’s web marketing.

The largest factor in determining the success or failure of a business is the leadership and management skills of its decision-makers. You aren’t expected to do everything yourself, but good leaders learn to delegate effectively.

Everyone is glad 2020 is over, but difficulties are coming for your business in 2021 as well. How can you stay on track for the growth you want? Set specific, achievable goals, and get accountability to stick to them. 

Contractor marketing is tough during the holidays. But with a little creativity and a win-win scenario, you can persuade those homeowners to act now instead of putting it off until later.