Podcasts about customer base

 This is Matt Reustle. Today, we are breaking down Agilent. If you aren't familiar with Agilent, it is a $30 billion market cap company at the time of this recording, and they focus on one of the more interesting niches: equipment and instruments sold into laboratories. Its equipment is being sold to the life sciences sector, diagnostics, applied chemical markets, and some very unique R&D work. My guest is Mark de Vos, fund manager at Troy Asset Management, and he brings us through the story of Agilent. It was born within Hewlett-Packard, which spun off a little more than 25 years ago, and Mark helps break down highly complex concepts like chromatography. This is a deeply ingrained industry player with a unique razor and razor blade model and an evolving business. Please enjoy this breakdown of Agilent. For the full show notes, transcript, and links to the best content to learn more, check out the episode page⁠⁠⁠ ⁠here⁠⁠⁠⁠. —- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit⁠⁠⁠⁠ joincolossus.com/episodes⁠⁠⁠⁠. Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠). Show Notes (00:00:00) Welcome to Business Breakdowns (00:02:28) Understanding Agilent's Core Business (00:03:28) Agilent's Market and Customer Base (00:04:55) Agilent's Historical Background (00:08:58) Agilent's Product and Service Strategy (00:13:51) Competition and Market Position (00:24:29) Financial Performance and Growth (00:28:07) New Business Segments and Innovations (00:35:32) Valuation and Investment Insights (00:40:07) Lessons From Agilent

This week on the Oakley Podcast, host Jeremy Kellett chats with Jason Webb & Bradley Simpson, Operations Managers at Oakley Trucking. During the conversation, the group provides an insider's view of managing bulk freight across pneumatic and end dump divisions. They discuss the challenges of coordinating over 900 owner operators, emphasizing the critical importance of communication, customer service, and building strong relationships. With over 1,000 customers and opportunities for growth, the podcast highlights how Oakley's success stems from reliable drivers, strategic operations, and a commitment to solving problems quickly. The conversation also reveals the complex world of trucking, where technology, customer expectations, and operational efficiency intersect to create a thriving business. Don't miss this episode!Key topics in today's conversation include:Previewing Today's Episode (0:12)Role of Operations Managers and Dispatchers (4:04)Current State of Freight: End Dumps and Pneumatics (7:14)Challenges: Capacity and Missed Opportunities (10:00)Customer Base and Untapped Potential (12:54)Communication: The Key Challenge (15:06)Booking Loads: Then vs. Now (17:23)Building Customer Relationships (20:13)Oakley's Competitive Edge (22:12)Customer Feedback and Owner-Operator Excellence (25:09)Importance of Customer Service and Owner-Operator Standards (30:04)Behind-the-Scenes Operations and Trust (33:33)Looking to the Future (37:18)Final Thoughts and Takeaways (39:23)Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.

SummaryIn this episode of EGGS: The Podcast, Anya Cheng, founder and CEO of Taelor Style, shares her journey from Taiwan to Silicon Valley, detailing her experiences at major companies like Meta and Target. She discusses the evolution of online shopping, the importance of personal style, and how her AI-driven subscription service, Taelor, helps busy men look their best without the hassle of shopping. Anya also delves into the logistics of running a fashion rental business, the role of AI in personal styling, and her insights on entrepreneurship and growth strategies.TakeawaysAnya Cheng has a rich background in tech, having worked with Meta and Target.She moved to Silicon Valley to pursue her dream of working in tech.Anya's entrepreneurial spirit was evident from a young age, despite not realizing it until recently.Taylor is designed for busy men who want to look good without the hassle of shopping.The service uses AI to curate outfits based on customer preferences.Sustainability is a core value of Taylor, focusing on reducing fashion waste.Anya emphasizes the importance of personal style in building confidence.The logistics of running a rental service involve partnerships with various brands.AI plays a crucial role in personalizing customers' shopping experience.Anya's journey highlights the importance of perseverance and curiosity in entrepreneurship.Chapters00:00 Introduction to Anya Cheng and Her Journey03:10 Cultural Insights: Growing Up in Taiwan06:03 Career Path: From Target to Meta09:08 The Evolution of Online Shopping12:22 The Birth of Taylor: A Solution for Busy Men15:11 How Taylor Works: Subscription and AI Integration18:11 The Importance of Personal Style and Confidence21:05 Logistics Behind Taylor: Sourcing and Operations26:16 Sourcing Unique Fashion Brands27:35 The Role of AI in Fashion28:51 Anya's Journey into Fashion Entrepreneurship31:43 The Power of Perseverance33:05 Building a Customer Base from Scratch35:29 Understanding Venture Capital41:11 Executing Rapid Growth Strategies43:41 The Expectations of VC-Backed Companies46:10 Strategic Spending of Raised Capital49:26 Discovering the Entrepreneurial SpiritCredits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feature with Zack Chmeis of Straight Method up now! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic":Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Ever wondered what it takes to put on an SBC Event? Today's Episode of iGaming Daily goes under the hood of the inaugural SBC Summit Americas, which kicks off this week in Fort Lauderdale, with one of the key names behind making it happen - Aidan Brain, SBC's Vice President of Conference Production. Aidan takes Joe through the whole process, from the inception of the event itself, when they started planning the agenda, the extensive preparation lasting more than one year, the process involved in planning the event, and importance of industry feedback. Aidan also speaks about the choice of location, why Fort Lauderdale works for both the US and Latin American audiences, and the advantages with more predictable good weather. Joe also asks about the logistical complexity of organising the event, and Aidan discusses the industry collaboration involved, the importance of timing, maximising the opportunity presented by next year's FIFA World Cup, and integrating English, Spanish and Portuguse speakers in one event. They also chat about the conference agenda, including the high-level speaker roster, the First Pitch startup competition, the challenges in constructing an agenda that appeals to the diverse attendee base, and building it around transcendental knowledge. Finally, they chat about the closing party, headlined by the iconic Steve Aoki. Host: Joe StreeterGuests: Aidan BrainProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

INKTAVO LAST CHANCE 2025 DEAL! https://bit.ly/4jABUZ6In this episode, Cole and Gavin welcome Jeremy Morillo from Stanley Stella to discuss the brand's unique approach to sustainable fashion, their entry into the American market, and the challenges and strategies involved. Jeremy shares insights on the importance of quality and sustainability in apparel, the sourcing process of organic cotton, and the evolving trends in the industry. He emphasizes the significance of building relationships with customers and adapting to their needs, as well as the importance of sampling programs to showcase the quality of their garments.Chapters00:00Introduction to Stanley Stella and Inktavo Promotions03:03The Unique Selling Proposition of Stanley Stella05:58Navigating the American Market: Challenges and Strategies08:50Understanding the Customer Base and Market Positioning11:57Sourcing and Sustainability: The Journey from Cotton to T-Shirt15:00Trends in Apparel: Colors, Styles, and Market Adaptation18:01Personal Journey: Transitioning to Stanley Stella20:55Sales Strategies: Building Relationships Over Transactions23:57Sampling Programs and Customer Engagement

“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the co-founder of WordPress and the founder and CEO of Automattic, tackles these questions in this episode. He shares insights on fostering community within a firm—like hiring the right people through auditions instead of resumes—and within a customer base by encouraging engagement and feedback. Key episode topics include: customer strategy, customer experience, customer feedback, hiring and recruitment, brand management, strategy, HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: The Creator of WordPress· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

In this episode, farmer Jill Duncan of Loving Roots Farm talks about the importance of building connections and cultivating trust to build a solid customer base.   Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

In this episode, farming couple Hilary and Dan Papuchis of Hildan Produce share how they were able to rally a customer base around their microgreen offering.   Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

In this episode of the Cognitive Revolution, Guy Gur-Ari, Co-Founder and Chief Scientist at Augment, explores the transformative impact of AI on the software industry. Highlighting Augment's unique approach, Gur-Ari discusses the challenges and solutions associated with integrating AI into large codebases, the nuances of maintaining context in AI-driven coding tools, and the evolving economics of AI-driven businesses. He shares insights on the company's focus on reinforcement learning from developer behaviors, future trends in software development, and offers advice for junior developers entering an AI-enhanced industry. The conversation also touches upon the vital role of user data, the complexities of vector databases, and the potential of agentic flows to revolutionize coding processes. SPONSORS: Box AI: Box AI revolutionizes content management by unlocking the potential of unstructured data. Automate document processing, extract insights, and build custom AI agents using cutting-edge models like OpenAI's GPT-4.5, Google's Gemini 2.0, and Anthropic's Cloud 3.7 Sonnet. Trusted by over 115,000 enterprises, Box AI ensures top-tier security and compliance. Visit https://box.com/ai to transform your business with intelligent content management today Oracle Cloud Infrastructure (OCI): Oracle's next-generation cloud platform delivers blazing-fast AI and ML performance with 50% less for compute and 80% less for outbound networking compared to other cloud providers. OCI powers industry leaders like Vodafone and Thomson Reuters with secure infrastructure and application development capabilities. New U.S. customers can get their cloud bill cut in half by switching to OCI before March 31, 2024 at https://oracle.com/cognitive Shopify: Shopify is revolutionizing online selling with its market-leading checkout system and robust API ecosystem. Its exclusive library of cutting-edge AI apps empowers e-commerce businesses to thrive in a competitive market. Cognitive Revolution listeners can try Shopify for just $1 per month at https://shopify.com/cognitive NetSuite: Over 41,000 businesses trust NetSuite by Oracle, the #1 cloud ERP, to future-proof their operations. With a unified platform for accounting, financial management, inventory, and HR, NetSuite provides real-time insights and forecasting to help you make quick, informed decisions. Whether you're earning millions or hundreds of millions, NetSuite empowers you to tackle challenges and seize opportunities. Download the free CFO's guide to AI and machine learning at https://netsuite.com/cognitive PRODUCED BY: https://aipodcast.ing CHAPTERS: (00:00) About the Episode (04:38) Introduction and Welcome (04:46) The Software Supernova Series (05:23) Augment's Unique Approach to AI in Software Development (06:16) Challenges in Large Code Bases (07:32) Understanding Augment's Customer Base (09:19) Context Management in AI (11:46) Technical Insights and Blog Highlights (13:16) Context Management and Code Indexing (19:35) Sponsors: Box AI | Oracle Cloud Infrastructure (OCI) (22:40) Developer Workflows and AI Integration (29:04) Vector Databases and Retrieval Systems (Part 1) (33:25) Sponsors: Shopify | NetSuite (36:13) Vector Databases and Retrieval Systems (Part 2) (37:29) Best Practices for Building RAG Applications (50:36) Establishing a Solid Process for Model Evaluation (51:01) Optimizing Experimental Iteration Time (53:10) Exploring Reinforcement Learning from Developer Behaviors (54:14) Challenges and Benefits of User Data in AI (01:05:34) The Economics of Running an AI Company (01:14:16) Future of Software Development and AI Integration (01:18:51) Advice for Junior Developers in the AI Era (01:23:58) Conclusion and Final Thoughts (01:24:50) Outro SOCIAL LINKS: Website: https://www.cognitiverevolution.ai Twitter (Podcast): https://x.com/cogrev_podcast Twitter (Nathan): https://x.com/labenz LinkedIn: https://linkedin.com/in/nathanlabenz/

Likefolio's Landon Swan brings their data on Chewy (CHWY), which has earnings Wednesday premarket. He notes strong web visits and contrasts their report of lower customers but higher revenue. He also looks at Chewy's autoship feature, which he calls “sticky.” Overall, he says that while Chewy does a great job of keeping existing customers, it needs to grow its user base.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands I'm sitting here at my desk, still thinking about yesterday's conversation that broke my heart. A farmer jumped on a call with me in tears. She's done everything she thought possible to become profitable: Spent $15,000 on a gorgeous website Creates perfect Instagram reels that get tons of shares and comments Drives an hour each way to premium farmers markets every weekend Has professional photos of every product  And guess what? She STILL barely covers her farm's costs. Her family questions why she keeps going.  She's thinking about quitting the farm she's poured her heart into for five years with no $$ to show.❤️‍

Net Customer Base Expansion = (Expansion ARR - Churned ARR) which helps SaaS companies to understand how the existing customer base is impacting ARR growth excluding the impact of new logo customer ARR. Why not just use Net Revenue Retention? CAC and Growth dive deep into this SaaS metric including:Calculation formula for Net Customer Base Expansion (NCBE)How is NCBE different from Net Revenue Retention (NRR)What is CAC's definition of lazy NRRCohort vs Segment Calculations - what is the differenceWhat is a good Net Customer Base Expansion RateWhen and where does the Net Customer Base Expansion provide the most valueIf you are responsible for impacting how ARR grows at existing customers in a B2B SaaS company - this episode may provides some new insights and maybe a new metric to add to your SaaS Metrics glossary!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are breaking down machine vision leader, Cognex. Cognex Corporation is an American manufacturer of machine vision systems, software and sensors used in automated manufacturing to inspect and identify parts, detect defects, verify product assembly, and guide assembly robots. It is not your typical reoccurring revenue story. They are a self proclaimed cyclical that has tended to focus on a specific customer segment over time, looking for S curves that might trigger their next growth era.   Our guest today is Brett Larson from NZS Capital. Brett and I covered Trane Technologies last year, and today he gives us a different angle on the industrial economy with Cognex. We get into the history of machine vision and how Cognex is a factory player. Please enjoy this business breakdown on Cognex. Subscribe to Colossus Review For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is sponsored by Finley - modern debt capital management software for borrowers and lenders. Ask around and you'll find that nearly every operator or investor has experienced the operational nightmare of managing debt capital. Finley works by translating unstructured credit agreements into code, which gets all parties on the same page and helps them streamline the credit management lifecycle--think covenant reporting, interest and fee tracking, and portfolio analysis. Join the forward-thinking finance leaders, investors, and bank executives already modernizing their debt capital operations with Finley. Learn more and request your demo at finleycms.com.  —-- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Learn About Finley (00:04:28) Overview of Cognex and Its Products (00:07:29) Market Size and Growth (00:08:23) Competitors and Market Position (00:12:35) Sales and Customer Base (00:13:48) History and Evolution of Cognex (00:17:36) Deep Learning and Edge Learning (00:22:42) End Markets and Applications (00:26:32) Financials and Market Cycles (00:28:54) Culture and Leadership (00:39:13) Valuation and Risks (00:43:54) Key Lessons From Cognex

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Karen Slusher, Chief Experience Officer of Azure Standard, to explore how this unique distributor is transforming the CPG industry. Karen shares Azure's mission-driven approach to supporting emerging and independent brands, with a focus on sustainability, transparency, and innovative distribution models like buying clubs and partnerships with independent stores.Karen dives into Azure's family-owned ethos, its commitment to clean, organic, and non-GMO products, and how they help brands grow without compromising their values. You'll also hear about the personal touches that set Azure apart, from collaborative relationships with vendors to creative solutions like backhauling and affordable promotional opportunities. Plus, Karen gives insights into the booming demand for bulk products, the benefits of carob as a chocolate alternative, and how Azure stays true to its roots while continuing to grow.If you're a brand looking to make a meaningful impact in the market—or just curious about how Azure operates with heart and integrity—this episode is a must-listen!Listen in as they share about:Azure Standard's Unique Business ModelAzure's Mission & ValuesBenefits for Emerging BrandsLogistics & Cost Savings for BrandsAzure's Customer Base & Shopping ExperienceTrade Show & Brand PartnershipsAzure-Owned Brands: Missy J's CarobHow Brands Can Join Azure StandardEpisode Links:Website: https://www.azurestandard.com/ LinkedIn: https://www.linkedin.com/in/karenthompsonslusher  Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

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Nikola Lazarov is the co-founder and CEO of Eilla AI, a tool that provides AI workers for private market intelligence. Nikola is an AI engineer who started his career at a London-based hedge fund, Marble Bar Asset Management, where he worked as a quant. He realized the value of AI in structuring unstructured data for private companies and decided to start a company almost three years ago. What Eilla AI Does While Nikola mentions that their target clients are investors and investment bankers, Eilla AI's tool does various tasks, such as finding competitors, analyzing their USP, target market, and financials. It also offers a solution for finding comparable transactions and conducting valuation reports. By searching for similar companies, it can determine their multiples, revenues, and valuations. The tool collects data from various data providers, including CrunchBase Zero and PitchBook, and scrapes it on its own. One of the most exciting solutions offered by Eilla AI is finding comparable transactions and doing valuation reports. This involves finding similar companies, analyzing their financials, average multiples, and what is driving these valuations. The tool automatically gathers and compares the data, providing valuable insights for startups, investors, and investment bankers. How Eilla AI Works The conversation turns to how it works. Nikola talks through using the software and explains the visuals on the screen, which includes tabs such as company, profile, competitor, research, buyer, selection, investment highlights, key questions, risks and mitigates, and a one-pager. The company profile page provides a consolidated set of information about the company, including its headquarters location, number of employees, founding status, total raised, and last transaction. The company description, industry, problem solved, key team members, funding, product, clients, business model, digital intelligence, and news are all included. The platform is similar to CrunchBase and other data aggregators, but it aggregates data from various sources, such as LinkedIn, their website, CrunchBase, and Capita. The platform also offers footnotes for each piece of data, allowing users to hover over it to see the source of the information. The platform also provides information on the website traffic, such as the source and the number of followers. Aggregating Data from Various Sources Nikola explains how the tool works using competitor research as the example to find the closest competitors to Pay Hawk. He explains that this process saves time and helps save time by aggregating data.  However, what differentiates Eilla AI is what happens on top of this aggregated data. It uses a proprietary database of in-depth product information to gather information from over 7 million companies, ranking them based on funding, cat count, and other factors. AI is used to determine the number of competitors and similar companies.  A Vertical View of Information Users can select a few companies to dive deeper into, and a vertical view allows for a comparison table. The table includes company name type, description, product description, headquarters location, team, year of founding, last round of funding, status, ownership status, detailed offering, unique selling proposition, and target market. The information is organized in a way that would take weeks to pull together. Users can use the vertical view to see the companies side by side. The platform also includes green dots on product descriptions to indicate high similarity and source information. This tool is unique in that it not only provides data but also replicates the workflow of competitor research. It offers insights such as a SWOT analysis on the strengths, weaknesses, opportunities, and threats of Pay Hawk versus its competitors. Product and Services The platform also includes a Products and Services tab with bullet points around PayHawk versus its competitors. Each product has a footnote where users can click to see the sources and scroll down to understand the differences between the two companies. Nikola also mentions the upcoming release of Cap IQ Financial, which includes important information like revenue, beta, valuation, and financials. The buyer selection tab is particularly interesting, as it shows all similar companies to Payco, including acquisitions and mergers. These companies are split into potential strategic buyers, competitors, and financial buyers. The tool also highlights the similarities between Pay Hawk and other companies, such as Visma and Instant, a platform that automates control for secure payments and trustworthy suppliers. The platform also assesses the financial capabilities of the company to buy companies like Pay Hawk. Eilla AI Features Eilla AI  Nikola explains that the platform aims to replicate the workflow of investors and investment bankers by breaking down complex workflows into simpler steps. This is done by breaking down data from various sources, such as data providers, CRMs, emails, and nodes. The goal is to provide a comprehensive overview of the company's funding, team, head count, product, services, USP, and detailed offering. The platform also offers a one-pager, which can be easily downloaded and viewed as a PDF. This information provides a detailed overview of the company's funding, team, head count, product, and services, as well as its unique selling points. The platform also provides a free seven-day trial for potential customers, such as corporate executives or business consultants looking for acquisitions. Eilla AI Pricing Schedule The pricing schedule is based on the number of requests per user and the amount of time spent on due diligence. For larger companies, the standard price is $98 per month per seat, while for smaller companies, it is $300 per month per user. The platform also offers a free seven-day trial for those interested in trying out the product without the need for sales meetings. Timestamps: 02:38: Overview of Eilla AI's Services  04:46: Demonstration of Eilla AI's Capabilities  09:50: Competitor Research and Insights  16:08: Buyer Selection and Investment Highlights  20:18: Key Questions and Risks Mitigation  22:09: Customer Base and Pricing  24:50: Conclusion and Next Steps    Links: https://Eilla.ai   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

Today, we are breaking down Jack Henry. If you're not familiar with it, Mark Leonard of Constellation Software once referred to this business as their ‘gold standard.' Jack Henry is a true best in class operator within the vertical market software space.  To break down the business, I'm joined by Bob Desmond, Portfolio Manager and Head of Claremont Global. Jack Henry sells full operating system software that powers small and mid-sized banks. Like many great vertical market software businesses, M&A has been a piece of the puzzle, but Jack Henry puts a very deliberate focus on organic growth particularly in their core product. The stock has appreciated 480x since its IPO in the mid-eighties, but more recently, has been essentially flat over the past five years, and we get into great business dynamics versus stock dynamics. Please enjoy this Breakdown of Jack Henry. Subscribe to Colossus Review For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is sponsored by Finley - modern debt capital management software for borrowers and lenders. Ask around and you'll find that nearly every operator or investor has experienced the operational nightmare of managing debt capital. Finley works by translating unstructured credit agreements into code, which gets all parties on the same page and helps them streamline the credit management lifecycle--think covenant reporting, interest and fee tracking, and portfolio analysis. Join the forward-thinking finance leaders, investors, and bank executives already modernizing their debt capital operations with Finley. Learn more and request your demo at finleycms.com.  ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Learn About Finley (00:05:42) Jack Henry's Business Model and Market Position (00:06:22) Colossus Review Announcement (00:07:04) Deep Dive into Jack Henry's Operations (00:09:43) Jack Henry's History and Culture (00:12:44) Customer Focus and Competitive Advantage (00:16:23) Growth Strategy and Market Dynamics (00:19:37) Technology and Innovation at Jack Henry (00:24:08) Customer Integration and Market Share (00:34:50) Revenue Uplift and Customer Benefits (00:38:57) Financial Metrics and Margins (00:40:35) Cash Flow and Dividend Growth (00:41:53) Cyclicality and Resilience (00:48:04) Fintech Competition and Partnerships (00:53:20) Customer Base and Market Shifts (00:56:17) Risks and Cybersecurity Concerns (00:59:22) Valuation and Long-Term Growth (01:02:14) Key Lessons from Jack Henry

In this episode of the None of Your Business Podcast, we host John Garcia, founder of Solyco. The discussion focuses on the key elements needed to grow a service-based business, the importance of repeatable revenue streams, and targeting specific customer groups. John shares his expertise on building a scalable and attractive business, emphasizing the role of strong systems and processes. We also explore when it's the right time to seek capital investment and how to form strategic partnerships. The conversation delves into maintaining a balance between business size and impact, and the critical consideration of aligning growth with personal and professional integrity. Tune in for valuable insights into achieving sustainable business growth and garnering the right type of investment for your company.00:00 Introduction to Energy in Business00:49 Welcome to the Podcast01:04 Meet John Garcia: Expert Insights02:11 Building an Attractive Business04:15 Importance of Customer Base and Niche06:51 Scaling Your Service-Based Business10:27 Capital and Investment Strategies14:35 Equity and Partnership Considerations18:53 Evaluating Potential Investors23:23 Defining Success and Impact30:43 Cross-Industry Learnings and ConclusionConnect with John:LinkedIn: https://www.linkedin.com/in/john-garcia-6587a448/Support the showJoin the #1 Community for Service-Based Entrepreneurshttps://www.blackdiamondclub.com Follow Shawn and Lacey on Social Media: https://www.instagram.com/drshawndill/ https://www.instagram.com/drlaceybook/

I sat down with Darryl Knight, the owner of From Porch Flora (https://frontporchflora.com), a seasonal flower subscription business, about how he built his company. We start by discussing Darryl's background in landscaping and horticulture, and how that led him to this idea. Darryl shares the story of his initial business idea, which involved greenhouses growing plants in "plant pies" and delivering them to nurseries, then he explains how he pivoted to buying plants from greenhouses, pre-assembling them into inserts, and swapping them out seasonally for his customers, which made his business far more scalable. Darryl also shares insights on the financial side, including his revenue, costs, and net margins, and the challenges of managing a seasonal business with fluctuating labor needs. Finally, we talk about the surprising way that he started offering pumpkins, based on my previous episode, and lastly his great idea to expand by partnering with realtors. Links for Front Porch Flora's Social MediaFollow them on Facebook: www.facebook.com/frontporchfloraFollow them on Instagram: www.instagram.com/frontporchflora  Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Highlights 00:35 Introduction and Guest Background00:42 Inspiration Behind the Business01:17 Business Model Evolution01:57 Guest's Professional Background04:42 Challenges and Pivots07:42 Current Business Model14:35 Customer Base and Marketing Strategies20:16 Seasonal Operations and Labor22:53 Scalability and Future Plans27:33 Customer Retention and New Ideas29:06 Conclusion and Contact Information

On today's episode, we're speaking with Martin Schichtel, the CEO and Founder of Kraftblock, a thermal energy storage solution for industrial clients that use high heat. Today, they're delivering their 5th project. All of which have been paid for by their customers — yep, you read that right. They have not used equity to pay for these pilot and demonstration projects. Their tech takes excess heat or electricity and turns it into heat, stores it in these engineered rocks. When demand is needed, they deliver the power. Reliable and affordable energy storage is the key to the energy transition. Get the full episode today to hear….**How they managed to get their customers to pay for their pilots and demonstration projects**The role consumer demand for cleanly produced products is having on the world**The importance of validating the idea WITH CUSTOMERS before you build your pilot**The energy storage landscape globally---

Join us for an insightful conversation with Tamara, CEO of Velexa, as we explore how FinTech is revolutionizing wealth management and financial education. From democratizing investment access to building community-driven platforms, discover how Velexa is making financial services more inclusive and less intimidating for everyone.Why education and community are key to next-generation FinTech solutionsHow Brazil became a leader in neobank adoption with 43% population penetrationThe importance of hybrid approaches in empowering women investorsWhy Southeast Asia leads in digital wealth management innovationThe role of AI and ChatGPT in shaping the future of investment adviceBuilding scalable B2B solutions while keeping focus on end-user needsWe cover:(00:00) The Essence of FinTech: Revolutionizing Money Management(02:08) Brazil's FinTech Success Story: From Unbanked to Digital Leaders(03:29) Velexa's Mission: Democratizing Investment Access(05:07) The B2B Approach to Achieving Global Impact(06:10) The Future of WealthTech and Investment Adoption(08:31) Financial Stress and Education: Building Better Solutions(11:03) Gen Z's Approach to Financial Health(14:13) Building Community-Driven Financial Products(15:27) Women in Investment: Challenging Industry Misconceptions(18:38) Velexa's Customer Base and Global Market Differences(22:29) Overcoming Legacy Infrastructure Challenges(24:09) Velexa's Award-Winning Vision and Success Factors(29:18) The Role of AI in Investment Decision-Making(34:56) Responsible Innovation in Financial Education(36:34) Leadership Insights: Creating a Winning Strategy(39:00) CEO Mindset: The Importance of Team and Vision(41:34) The Future of FinTech: Prioritizing Financial EducationIf you're interested in the intersection of FinTech, financial education, and inclusive wealth management, this episode provides valuable insights into building purpose-driven financial solutions that make a real difference in people's lives.Follow for more discussions on building FinTech products with customer and commercial impact and to stay updated on the latest episodes.

In this week's episode, James and Rachel of Shenk Family Farms (NC) discuss how the Farm grew a customer base from the ground up. Rachel shares her tips for beginning a Farm business, and how to establish consistency with Buyers.For more Farm resources, visit: https://www.barn2door.com/resources

Palantir (PLTR) had a monstrous year on the market. The rising star in A.I. rallied more than 300% in 2024 despite a slight downtrend over the last week. George Tsilis turns to the company's valuation to stock price ratio and weighs if the stock is overbought. His bull thesis behind its growth: scalability and diversification in Palantir's customer base. ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185 Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7 Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watch Watch on Vizio - https://www.vizio.com/en/watchfreeplus-explore Watch on DistroTV - https://www.distro.tv/live/schwab-network/ Follow us on X – https://twitter.com/schwabnetwork Follow us on Facebook – https://www.facebook.com/schwabnetwork Follow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

How do you groom your children for leadership roles within your business? What methods do you employ to grow your enterprise by leveraging your existing customer base? Ed Tomlinson, owner of California Keyboards, shares insights on these topics. Discover how strategic planning and customer engagement can pave the way for business expansion and succession. Support small business owners, like you, celebrating BIG breakthroughs by supporting Small Business Celebration's Patreon page at: https://www.patreon.com/smallbusinesscelebration! As well as our sponsors for this episode: Mike Saba: https://msaba.watsonrealty.com, Scaffold Solutions Unlimited: https://scaffold-unlimited.com, and Planned Exits: https://www.plannedexits.com. 00:00 Introduction 01:04 From Piano Salesman To Piano Business Owner 07:23 How Diversify Your Business And Leverage Your Existing Customer Base 15:32 Visioneer Game! 22:20 Distinctions In Guiding Your Children In Training Your Children To Inherit Your Business 32:08 Final Thoughts" How To Help People Like You...Almost Instantly" 34:28 Dad Jokes / Credits Reach out to us at: https://smallbusinesscelebration.com Read our blog at: https://smallbusinesscelebration.com/blog Reach out to our guest at: https://www.californiakeyboards.com #businessgrowth #successionplanning #customerengagement #entrepreneurship #familybusiness #leadershipdevelopment #clientretention #strategicplanning #enterprisemanagement https://youtu.be/F-pEswqS4U0

In this episode, farmer Lesley Dennis shares how their local community turned into their core customer base.  Get time and labor-saving farm tools and microgreen seeds at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast Carrot Cashflow Podcast In Search of Soil Check out Diego's book Sell Everything You Grow on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF

Learn how this carbon capture startup also produces green chemicals AND hydrogen -- how they funded their first demo plant -- their secrets to building a resilient business model -- and what he would advise Trump's admin in order to help keep climate on track while also competing with China. Listen Time: Full Show 58:31 (no ads) | Free Preview 37:14On today's episode, Owen Cadwalader, the COO of Travertine, delivers one of the most value-dense episodes we've ever released. Hear how they are solving the massive sulfur waste problem while also capturing carbon and producing sulfuric acid and hydrogen. In a short time, they are on track to build their first plant, producing ~100 tons a year near Rochester, NY. They have also navigated the startup landscape masterfully. There is a lot to learn here. Some of the discussion topics: **How to interact with the chemical industry **How to reframe CO2 emissions as waste **How to get the Trump admin to back climate **The sulfate waste landscape ---

Greg Putnam, a former Navy SEAL, shares his experience transitioning from the military to cattle ranching. He discusses his time in the SEAL Delivery Vehicle (SDV) unit and the challenges of long-duration dives in small, submersible vehicles. The mental and physical toll of these dives, including the need for breath control and the lack of communication, is highlighted. Greg also talks about the unique camaraderie and mindset required for SDV operations. The conversation touches on the importance of mindset, breath work, and preparation for SEAL missions. Greg Putnam and Kevin Seiff discuss various topics including Greg's experience in the military, his transition to civilian life, and his involvement in cattle ranching. They also touch on the influx of people moving to Montana and the challenges of living in a rural area. Greg shares his journey into ranching and the complexity of the industry. The complexity and capital intensity of the agriculture and ranching business are often underestimated. The business requires a diverse skill set, including accounting and cash flow projections. Similar to the military, the job evolves from operational to administrative and planning. While there are enjoyable aspects, such as being outdoors and working with animals, there is also a significant amount of challenging and mundane work. The key to success is having a genuine passion for the job and being willing to overcome obstacles. Building a strong team and being open to making changes are crucial in the industry. Little Belt Beef focuses on producing high-quality, sustainable beef through a vertically integrated supply chain. Grass-finished beef has a different flavor profile compared to grain-finished beef, with grass-finished beef having a more natural, wild game-like taste. The marbling of beef determines its grade, with higher marbling resulting in a higher grade. Little Belt Beef uses a style of grazing and rotation similar to grass-fed, grass-finished beef but finishes their cattle on grain for the desired fat quality, color, and marbling. The company emphasizes the importance of local supply chains and building a customer base that supports their product. Show Links Get 1-month of FREE access to the ⁠Vet Collective Community⁠ by using discount code: NLT1UQTI Join us here: ⁠⁠⁠https://www.collective.vet⁠⁠⁠ Episodes also available on Spotify, Apple, and Amazon Music. https://linktr.ee/harder_not_smarter Greg's Links https://littlebeltcattleco.com/ https://www.instagram.com/littlebeltcattleco/ Chapters 00:00 Building a Strong Team and Embracing Change in Agriculture and Ranching 32:08 The Flavor Difference Between Grass-Finished and Grain-Finished Beef 34:04 Understanding the Grading Process for Beef 38:16 The Importance of Local Supply Chains in Beef Production 39:30 Building a Customer Base for Sustainable Beef

Jacob sits down with Stef van Grieken, Co-Founder & CEO of Cradle. Cradle has raised over $100M from investors like IVP and Index Ventures to build and expand their AI-enabled protein engineering platform. They discuss how Cradle plans to use their new Series B funding, what's been happening in AI bio, the technical underpinnings of Cradle's platform, and more. [0:00] Intro[0:22] Cradle Bio's Rapid Growth and AI Innovations[0:53] The State of AI in Drug Development[1:15] Challenges and Opportunities in AI Biospace[2:21] Cradle Bio's Approach to Biologics Development[3:11] AI's Role in Hit Identification and Lead Optimization[7:42] Cradle Bio's Software and Customer Base[10:33] Inside Cradle Bio's Lab and Data Strategy[24:10] Future Directions and Protein Modalities[26:21] Navigating the Pharma SaaS Market[28:48] Challenges in Adopting New Protocols[30:15] Software vs. Service Companies[31:47] Gaps in Drug Development[33:46] Advances in AI and Bio[41:28] Future of Drug Discovery[44:18] Advice for Aspiring Bio Entrepreneurs[48:03] Quickfire Out-Of-Pocket: https://www.outofpocket.health/

Show Notes: Gerd Schenkel discusses his experience in creating new telco businesses and how to analyze a telecommunications company. Gerd has spent over 10 years as a consultant and 15 years as an executive in banking and telco. He aims to make a differentiation in consulting work by bringing together both worlds. Developing a Telco Company Gerd spent six years at Telstra, Australia's incumbent telco, and three years as the CEO. He talks about his experience there and moves on to his first experience at creating a business which was for National Australia Bank, where he launched a digital bank called EuBank. He later worked as the CEO of a digital team and was tasked with building a telco division. Gerd discusses the creation, development and success of a telco project. He talks about launching a project, what it requires, and what he learned through the process, including accepting and meeting a 10-week launch deadline. He talks about key learnings from his time there, managing the team, product pricing,  and making the process of developing and delivering a product simple and effective. A Telstra Broadband Brand Success Telstra's internet broadband product was competing with its parent company's product, but the difference was not in speed or quality. The brand and marketing strategy was more about the connection to the local exchange, where the availability of ports was crucial for competitive dynamics. A former Telstra employee and artist was hired to help develop the brand. The team knew they would need to market locally, and in some areas, they would spend more money. However, they turned this limitation into a positive, creating a brand story called "Belong." The name "Belong" was about belonging to the local neighborhood, and the advertising would be with local shops. The brand was launched with white lists, indicating that the product was only available in certain areas. The name "Belong" was part of the "local connection" concept, and the bank "Eubank" was launched to create a national brand story. Challenges Faced by Telco Startup Gerd discusses the challenges faced by a startup telco, Telstra, in complying with specialist regulations. The telco license had provisions for  executing government and police directions, which were not widely known and not widely discussed. Our team was unaware of these requirements until a dedicated Telstra person contacted us about it. The team found a solution by flying a UK-based technician to install the necessary technology in exchanges. Gerd explains that, in terms of regulation, startups can do all their work upfront, but there are always unknowns and unexpected issues that need to be addressed. Flexibility and agility are essential in finding creative solutions, as demonstrated by Telstra's experience. Customer Service, Operations, and Billing Gerd shares an example of changes made to billing, and communication at Telstra. He explains that pro rata was a major cause for complaints due to the high cost of first bills. He talks about costs involved in rolling out a new billing system and how they chose a low-cost platform and how this solution cost them nothing and was immediate, meaning no complaints or phone calls. Gerd emphasizes that the mindset should be on the customer side, focusing on providing the best possible service and experience for customers. Gerd also mentions that Telstra had to configure routers with customers' accounts, which was impossible. They found a solution that was cheaper and more efficient, saving them $3 each. This resulted in no phone calls or track roles, and customers were happy. On the Moving Home Process The conversation turns to the redesign of the moving home process for Telstra, which had a negative NPS of perhaps minus 50 and a churn rate of 85%. The process was outsourced for decades and was a nightmare for customers with multiple products and separate tech stacks. Gerd suggested that they started with a small percentage and then rolled it out to everyone. They used their control of channels to impose a better process, routing website orders wherever they wanted. They then convinced call centers to enter orders on the website instead of the internal system, resulting in a reversal where the website became the internal interface for employees. This principle was also applied to mobile phone ordering, resulting in faster and easier ordering for all employees. Gerd explains that importing these mindsets into Telstra was harder due to the bigger scale, complexity, and politics involved. However, the benefits were 100 times bigger in terms of cost, with savings of 40 minutes per mobile order. He now works for a telco in North America, applying similar mindsets to their operations. The Business Model of Telecommunications Companies Gerd discusses the business model of telecommunications companies, particularly telcos. Telcos spend billions of dollars on infrastructure and technology, which is then used to make monthly subscriber payments. This complex system results in an average return on capital of 8% over the long term. However, telcos are less customer-centric than banks due to their network businesses where customers are not even a customer, but rather a subscriber. Gerd offers how telcos could reduce churn and increase revenue by being more customer centric. He suggests offering free basic services, such as data and advertising and shares a few working examples=. Analyzing a Telco's Monetization Base Gerd suggests analyzing a telco's monetization base by separating out non-network access revenue per customer. He suggests that if network access is the only revenue source, it will go towards a marginal return on capital (ROC). Telcos have unique access to populations and good brands, which can lead to increased revenue. Gerd also discusses the concept of local office apps, where users can opt in to receive local offers based on their location. This approach has been successful, but it has faced political debates over ownership of the PLC. He states that telcos can potentially generate 1,000,002 million in a country with 20 million people if done properly. Secondarily, telcos typically report the split between network access revenue and non-network revenue. However, Gerd suggests measuring this separately. To evaluate the non-network revenue, he suggests using incentives, reporting, and management tools. A consulting firm can help with this process, although it may require hiring a consultant. By valuing the non-network revenue dollar, telcos can better manage their costs and maximize their revenue. Timestamps: 02:42: Creating a New Telco Business at Telstra  05:08: Implementing the New Telco 15:25: Branding and Market Strategy 20:21: Regulatory Challenges and Solutions 24:08: Customer Service and Operations Improvements 29:10: Impact on the Parent Company 32:51: Analyzing a Telecommunications Company 40:23: Monetizing the Customer Base  47:45: Final Thoughts and Contact Information  Links: Website:https://www.gerdschenkel.com/ LinkedIn: https://www.linkedin.com/in/gerdschenkel/ Resource: https://umbrex.com/resources/how-to-analyze-a-telecommunications-company/   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.  

Greg Putnam, a former Navy SEAL, shares his experience transitioning from the military to cattle ranching. He discusses his time in the SEAL Delivery Vehicle (SDV) unit and the challenges of long-duration dives in small, submersible vehicles. The mental and physical toll of these dives, including the need for breath control and the lack of communication, is highlighted. Greg also talks about the unique camaraderie and mindset required for SDV operations. The conversation touches on the importance of mindset, breath work, and preparation for SEAL missions. Greg Putnam and Kevin Seiff discuss various topics including Greg's experience in the military, his transition to civilian life, and his involvement in cattle ranching. They also touch on the influx of people moving to Montana and the challenges of living in a rural area. Greg shares his journey into ranching and the complexity of the industry. The complexity and capital intensity of the agriculture and ranching business are often underestimated. The business requires a diverse skill set, including accounting and cash flow projections. Similar to the military, the job evolves from operational to administrative and planning. While there are enjoyable aspects, such as being outdoors and working with animals, there is also a significant amount of challenging and mundane work. The key to success is having a genuine passion for the job and being willing to overcome obstacles. Building a strong team and being open to making changes are crucial in the industry. Little Belt Beef focuses on producing high-quality, sustainable beef through a vertically integrated supply chain. Grass-finished beef has a different flavor profile compared to grain-finished beef, with grass-finished beef having a more natural, wild game-like taste. The marbling of beef determines its grade, with higher marbling resulting in a higher grade. Little Belt Beef uses a style of grazing and rotation similar to grass-fed, grass-finished beef but finishes their cattle on grain for the desired fat quality, color, and marbling. The company emphasizes the importance of local supply chains and building a customer base that supports their product. Show Links  Get 1-month of FREE access to the ⁠Vet Collective Community⁠ by using discount code: NLT1UQTI  Join us here: ⁠⁠⁠https://www.collective.vet⁠⁠⁠   Episodes also available on Spotify, Apple, and Amazon Music.  https://linktr.ee/harder_not_smarter Greg's Links https://littlebeltcattleco.com/ https://www.instagram.com/littlebeltcattleco/  Chapters 00:00 Greg Putnam's Unconventional Journey 04:11 The Mental and Physical Challenges of SDV Operations 08:26 The Unique Camaraderie of SDV Operators 19:07 The Importance of Mindset, Breath Work, and Preparation in SEAL Missions 27:07 From Military to Civilian Life: Greg's Journey 28:00 Living in Rural Montana: Challenges and Benefits 32:24 Exploring Cattle Ranching: Greg's Interest and Journey 36:09 The Complexity of Beef Cattle Production 56:29 The Complexity and Capital Intensity of Agriculture and Ranching 57:13 The Evolution of the Job: From Operational to Administrative 58:09 Passion and Perseverance: Overcoming Obstacles in the Industry 01:00:10 Building a Strong Team and Embracing Change in Agriculture and Ranching 01:32:08 The Flavor Difference Between Grass-Finished and Grain-Finished Beef 01:34:04 Understanding the Grading Process for Beef 01:38:16 The Importance of Local Supply Chains in Beef Production 01:39:30 Building a Customer Base for Sustainable Beef

The Integrated acquisition environment is facing an expanding customer base, while the name of the system screams acquisition, the General Services Administration officials realize a broader cross section of federal managers that work in grants, legal offices and agency specific programs. They also rely on the system and its data to make decisions. For more, Federal News Network's Executive Editor Jason Miller caught up with the Deputy Assistant Commissioner for GSA Integrated Award Environment Memi Whitehead, Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Integrated acquisition environment is facing an expanding customer base, while the name of the system screams acquisition, the General Services Administration officials realize a broader cross section of federal managers that work in grants, legal offices and agency specific programs. They also rely on the system and its data to make decisions. For more, Federal News Network's Executive Editor Jason Miller caught up with the Deputy Assistant Commissioner for GSA Integrated Award Environment Memi Whitehead, Learn more about your ad choices. Visit podcastchoices.com/adchoices

My guest this week is Eric Seufert. In the words of Ben Thompson from Stratecherry, Eric is arguably the best writer and commentator on digital advertising, and today, he gives us a masterclass on the subject. We start by talking about Apple's ATT framework, Meta's recovery, and what the current ecosystem looks like. We also talk about X, advertising on the open web, and clearing many common misconceptions about targetted advertising. Please enjoy this conversation with Eric Seufert. For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE. ----- Making Markets is a property of Colossus, LLC. For more episodes of Making Markets, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @makingmkts | @ericgoldenx Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Markets (00:00:32) Historical Paradigms in Digital Advertising (00:01:01) Impact of Apple's ATT Policy (00:02:01) The Hub and Spoke Model (00:04:35) Post-ATT Advertising Landscape (00:07:35) Apple's Competitive Strategy (00:12:48) Meta's Adaptation and Recovery (00:19:17) Rise of Retail Media Networks (00:23:56) Twitter's Advertising Challenges (00:26:47) Customer Base and Engagement Models (00:27:44) Meta's Resilience to Advertiser Boycotts (00:28:18) Understanding Cookies and Their Role in Advertising (00:31:23) Apple's Impact on Third-Party Cookies (00:33:44) Google's Approach to Cookie Deprecation (00:38:06) The Future of Digital Advertising (00:49:28) The Role of AI in Ad Creative Production Learn more about your ad choices. Visit megaphone.fm/adchoices

Are You Ready to Invest in Your Dreams?What does it take to transform a vision into a sustainable business and eventually into a lucrative investment opportunity? This week's episode of The Angel Next Door Podcast with Marcia Dawood discusses the often-overlooked world of franchising and angel investing, revealing the essential elements driving entrepreneurial success. Alongside guest Domineca Neal, an experienced entrepreneur and angel investor, listeners are taken on an educational journey through the nuances of starting and scaling a business, whether independently or through franchising.Domineca Neal brings a wealth of knowledge to this episode. With a diverse background ranging from being a CPA at a big six accounting firm to becoming a seasoned franchise owner and eventually stepping into the world of angel investing, she embodies the quintessential entrepreneurial spirit. Neal has not only thrived in multiple business environments but has also dedicated herself to mentoring others, especially women and BIPOC communities, on their own journeys toward financial and operational success.They explore the practicalities of owning a franchise, from the initial due diligence to overcoming common challenges like labor and expansion. Moreover, Domineca shares invaluable advice for entrepreneurs considering franchising their own business models. The episode comes full circle with an inspiring discussion about angel investing, where Neal reveals how her portfolio seeks financial returns and aims to generate positive social and environmental impact. This multifaceted conversation is a must-listen for anyone looking to gain practical insights and inspiration on creating successful business ventures while giving back to the community. To get the latest from Domineca Neal, you can follow her below!LinkedIn - https://www.linkedin.com/in/dominecaneal/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

This episode is part two of the Q&A series answering listener questions. Today, I dive into how you can optimize your baking process and save time, all while keeping costs manageable. I'll share my own journey of upgrading ovens, tips for baking more loaves at once, and some creative methods other bakers use to boost efficiency. Whether you're just starting out or looking to scale your operations, you'll find plenty of practical ideas for baking smarter, not harder. Plus, we cover how consistency and community involvement can help grow your local customer base, and I'll share my best strategies for staying efficient without investing in high-end equipment.I also answer a listener's question about how to save time without overspending on expensive tools. From bulk preparation to pre-measuring ingredients, I'll walk you through simple ways to streamline your operations. You'll also get insights on making strategic investments in your business to keep it growing without burnout. If you're ready to work smarter and grow your business with efficiency and creativity, this episode is for you!Get a copy of the newsletter where I share 10+ ways that I eliminated touches for more efficiency in my microbakery: https://mailchi.mp/thebluebirdbreadco/episode36Book a 1:1 Call with Caroline: https://calendar.app.google/DMTtsD62F56K247s7Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery! Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdoughMentioned in this episode:Try Sunrise Flour Mill Organic Heritage Flour My kids have been DEVOURING the banana bread that I've been making with the Heritage White Flour, and my customers are so excited about the 50/50 Whole Wheat Heritage that I've added to my menu using the Heritage Whole Wheat Flour!20% off Sunrise Flour Mill

In this episode, Audrey “Tech Diva” Wiggins sits down with Leonard Scheiner, CEO of Geek Haus, to uncover the secrets of building a successful, credible brand. Leonard shares his expertise on establishing authority, attracting clients, and growing revenue by strategically positioning one's business in the marketplace. He emphasizes the importance of trust markers, like media features and PR, which add "digital dust" to elevate an online presence. Leonard also delves into the role of budgeting in marketing, explaining how to set realistic goals and prioritize high-return investments.A key theme is the power of automation in creating seamless client experiences and freeing up time for business owners. Leonard illustrates how systems can be set up to handle everything from onboarding to marketing follow-ups, ensuring that processes run smoothly without constant manual input. Finally, he challenges listeners to evaluate their online visibility, using a "Self-Google Challenge" to assess and enhance their public profile. Through podcast guesting and targeted PR, Leonard provides actionable steps for building a lasting digital legacy and reinforcing professional credibility.Highlights-Building Credibility with PR: How media features—such as being mentioned on reputable platforms—act as trust markers that build credibility. He likens it to the “Oprah Effect,” where being associated with well-known media amplifies authority.- "Self-Google Challenge" to encourage listeners to assess their visibility and credibility online. There's value of an optimized online presence, advising listeners to leverage media features and podcast guesting to improve their digital footprint.- Target PR for Lasting Impact: Instead of focusing PR on specific business names, build personal credibility that transcends individual ventures. By establishing a strong personal brand, professionals can carry their authority across different business roles.Learn More: gogeekhaus.comPodcast Guesting Free Course: podcastguestintensive.comSend us a message Buzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Our Parent Company Altogether Marketing LLC

Navigating the challenges of appealing to a new customer base in a different locale, Francisco Flores, the owner of Rosedale Boots and Shoe Repair, explores how to expand his business without the aid of Google Reviews or social media. 00:00 Introduction 01:10 From Shoemaker in Mexico to American Business Owner 10:10 Adapting To New Customers When You Move Your Business 13:58 Visioneer Game! 20:27 How To Grow Your Business W/Out Google Reviews Or Social Media 25:30 Final Thoughts: "Trouble Will Come Your Way If You Don't Do This..." 28:09 Dad Jokes / Credits Support small business owners, like you, celebrating BIG breakthroughs by supporting Small Business Celebration's Patreon page at: https://www.patreon.com/smallbusinesscelebration! As well as our sponsors for this episode: Mike Saba: https://msaba.watsonrealty.com, Scaffold Solutions Unlimited: https://scaffold-unlimited.com, and Planned Exits: https://www.plannedexits.com. Reach out to us at: https://smallbusinesscelebration.com Read our blog at: https://smallbusinesscelebration.com/blog Reach out to our guest at: 661-831-3771 #CustomerAdaptation #BusinessGrowth #NewLocation #OfflineExpansion #RosedaleBoots #ShoeRepair #LocalEngagement #Entrepreneurship #FranciscoFlores #DigitalFreeMarketing https://youtu.be/PSY3Z4WODwc

Scott is on a mission to help others build online businesses that provide stability and the freedom to live life on their own terms; without the GET RICH QUICK HYPE. He's a family man first, wanting to teach, inspire and motivate others to build a future proof business that fits their lifestyle.Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for building a loyal customer base in e-commerce.The importance of email marketing for brand growth and customer retention.Scott Volker's journey from Amazon selling to expanding into Etsy.The potential of Etsy as a marketplace for sellers.Techniques for capturing customer emails through giveaways and promotions.The role of YouTube in enhancing brand visibility and engagement.The significance of personal engagement with customers to foster loyalty.Tools and platforms for effective email marketing.The impact of building an email list on business valuation and resilience.Insights on overcoming challenges and the importance of perseverance in business.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Scott Volker, a renowned e-commerce expert from Brand Creators and the Rock Your Brand Podcast. Scott shares his journey from selling on Amazon to expanding into Etsy, emphasizing the importance of perseverance and building a loyal customer base. Key strategies discussed include leveraging email marketing to create a raving fan base and the potential of Etsy as a complementary marketplace. Scott also introduces his new YouTube venture, Live Video School, aimed at helping others master live video content. This episode offers actionable insights for scaling e-commerce businesses to new heights.Here are the 3 action items that Josh identified from this episode:Build and Engage Your Email List: Launch a giveaway featuring a bundle of your top-selling products using tools like King Sumo, and promote it via Facebook Ads. Integrate new email addresses into an autoresponder system, and follow up with announcements and discounts to keep the audience engaged.Leverage YouTube for Brand Growth: Create and upload engaging content on YouTube, such as product tutorials or behind-the-scenes videos. Use YouTube Shorts to capture attention quickly, and include calls-to-action for viewers to join your email list.Utilize Product Inserts for Email Collection: Include product inserts with your Amazon or Etsy orders, inviting customers to join a VIP list for exclusive discounts and giveaways. Regularly update this list with personalized content and promotions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comJungle ScoutQuiet Light BrokerageKing SumoAutoresponderPrintfulVidIQEtsyEverbeeConvertKitKajabiBeehiivKlaviyoOpus ClipsBrand CreatorsThe Compound Effect by Darren HardyTiny Habits by BJ FoggAtomic Habits by James ClearSteve Chou from My Wife Quit Her JobMichael Jackness from Ecom CrewSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top busine...

Joshua Xu is co-founder and CEO of HeyGen -- the fast-growing AI video creation and translation platform. You can upload a video, or create a new one from a script using an AI avatar as your star, and HeyGen will translate it into 175 languages. HeyGen now serves over 40,000 customers and is generating $35+ million in revenue. [0:00] Intro  [0:37] HeyGen's Viral Moments  [1:23] Creating Magic with AI  [3:30] The Future of AI in Video Production  [9:29] HeyGen's Use Cases and Customer Base  [13:15] AI Avatars  [25:46] The Future of Content  [26:43] Competing with Industry Giants  [27:16] Innovating for New Markets  [31:24] Enterprise Push: Lessons and Surprises  [33:07] Trust and Safety in AI  [37:03] Fundraising and Financial Strategies for AI Startups  [41:22] Quickfire With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint

Get ready to supercharge your business! Join Courtney Bell & Aimee Coppola as they reveal simple yet effective strategies to expand your reach on social media, engage with your audience authentically, and spark conversations around what excites you most about Hugh & Grace. Plus, learn how to step out from behind the screen and create real-world opportunities to showcase products and grow your email list!Find us at hughandgrace.com  On Instagram @hughandgrace       On Facebook @HughandGrace   Email us at customercare@hughandgrace.com Music: Realize your dreams by Sergio Prosvirini

Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he's a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing MagazineIn our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies Highlight Bullets> Here's a glimpse of what you would learn…. Kevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industryThe current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical productsThe increasing competition and challenges faced by sellers on AmazonThe evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategiesThe challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon sellingThe importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areasInsights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer dataThe power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisitionKevin King's journey of building a successful business by leveraging data and understanding his customersThe importance of understanding the target audience and creating products and content tailored to their specific needs and preferencesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..Here are the 3 action items that Josh identified from this episode:Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.B. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.Action Item #2: Leveraging AI Tools for Personalized Marketing:Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.Action Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comBillion Dollar Seller SummitASM (Amazing Selling Machine)Helium 10 Freedom TicketShopifyTikTokWalmartNeiman MarcuseBayGuerrilla Marketing by Jay LevinsonWizards of AdsBnsn AIPerplexityClaudeChatGPTSoraRunwaySpecial Mention(s):Adam “Heist” Runquist on LinkedIn

On this episode of After Earnings, Katie Perry and Ann Berry chat with Wes Cummins, CEO of Applied Digital, about NVIDIA's latest earnings and how it's shaking up the tech world. They dive into what Applied Digital is doing with AI, the challenges of building data centers in rural areas like North Dakota, and the impact on local communities. They also talk about the future of AI supercomputing and what's next for the company. $APLD 00:00 START  02:44 Applied Digital's Data Centers 05:46 NVIDIA's New Chips and Impact 07:22 Financial Performance and Challenges 09:16 Customer Base and Market Strategy 17:53 Future Growth and Expansion Plans 26:55 Revitalizing Rural America After Earnings is brought to you by Stakeholder Labs and Morning Brew.  For more go to https://www.afterearnings.com Follow Us  X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnings_/ Reach Out  Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices

A.M. Edition for Aug. 29. After Nvidia's earnings fail to live up to the hype, HSBC analyst Frank Lee says the company's growth potential remains strong—though he sees room for rival AMD to become a distant second. Plus, Brazil's Supreme Court threatens to ban X. And, bosses find ways to pay workers less as the job market softens. Luke Vargas hosts. Sign up for the WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every day, we make small decisions to lead more sustainable lives. These choices reflect a growing awareness of the impact humans have on the planet. Yet when it comes to banking, many overlook the influence our choice of financial institution can have on the environment and in our communities. Where we choose to save and invest our money can align with—or work against—our personal values. This is where Walden Mutual Bank comes in, offering an opportunity to make a more conscious and positive impact through everyday financial choices.Walden Mutual Bank is driven by a mission to support the sustainable growth of local communities. The bank offers consumer savings accounts, grow local accounts, and CDs which fund loans for local sustainable food, farm, and community businesses across New England and New York, enabling customers to contribute to a healthier, more resilient regional economy.We invited Charley Cummings, Founder and CEO of Walden Mutual Bank, to share his insights on building a reputable banking institution in a mutual structure and how it has successfully funded underrepresented borrowers—all while supporting a sustainable regional economy.Listen for insights on:How traditional business can implement a mutual structureHow this funding approach enables businesses with distinct ecological priorities to secure specialized loansServing underrepresented businesses and borrowersResources + Links:Charley Cummings' LinkedInWalden Mutual BankUnderstanding What “Mutual” MeansPartner Story: A.R.C. Shellfish HatcheryPartner Story: Carl King, Vermont Natural Beef and Kingston Place (00:00) - Welcome to Purpose 360 (00:13) - Walden Mutual Bank with Charley Cummings (01:40) - Charley's Background (05:29) - Investors (11:09) - Stories of Beneficiaries (16:49) - Risk and Relationships (21:09) - More Loan Data (23:06) - Depositors (25:24) - Long-Term Vision (28:18) - Customer Base (28:54) - The Banking Industry (30:38) - Last Thoughts (33:00) - Wrap Up

What do you need to do to make your brand famous? You know how you could say “Seth Rogen” and people could easily recall that he's an actor, they know he's funny and associate him with Freaks and Geeks or Pineapple Express, for example?Well, with that same amount of ease, you want people to know who you are, what you do and to make positive associations with your brand name. How do you do it? That's one of the things we're talking about today.In this episode, we're learning about aiming for brand fame by looking at Seth Rogen's brand, Houseplant. With the help of our special guest, Director of Brand Marketing at Mailchimp, Greg Shumchenia, we talk about aiming for fame, using feeling, and practicing fluency. About our guest, Greg ShumcheniaGreg Shumchenia is Director of Brand Marketing at Mailchimp. He has over 16 years of experience as a brand marketer, strategist, and category planner. He joined Mailchimp in 2021 after a distinguished career at ad agencies like Fitzco and Dentsu Creative, where he helped shape brands like Coca-Cola, Microsoft, New Balance, Hidden Valley Ranch, and Harry's. He writes professionally about brand strategy, specifically around the idea of using brands as a point of difference by making them unforgettable, and he cares a lot about a well-crafted brief. He's been named to the AdAge A-List twice, once at Mailchimp as their in-house agency of the year and once at NAIL Communications as their small agency of the year. He has won awards for marketing effectiveness and for advertising creativity. He has B2C, B2B, and DTC experience. He has also worked across a lot of categories including CPG, SaaS, tech, retail, QSR, healthcare, finance, and nonprofit. Greg is based in San Francisco, so when he's not thinking and writing about brands, he's usually hiking, surfing, or exploring the inside of a good winery.What B2B Companies Can Learn From Houseplant:Chase fame. Aim to be a brand that comes to mind easily and is brought up in conversation. Greg says, “I think fame is one of those words that's kind of synonymous with awareness, but it's more than that. Like, I know Taylor Swift is famous because I know I can bring her up on this call and you know who she is. Fame is trying to achieve that level of talk value, shareability, just call it cultural relevance if you want.” He says, “[Houseplant doesn't] just speak to the small audience of marijuana smokers. They talk to a wider audience of people who appreciate beautiful design and objects. They're speaking to an entire category, and they do it with really bold and beautiful, distinct marketing. That's one of the best ways to build mental availability. You do it with a big group, and all of that drives growth.”Use feeling. Be expressive and get your audience to feel something through your content and branding. Greg says, “You can think of that one as emotion too. Houseplant uses emotion in a lot of different places, from the design of their products, you know Seth is pouring his own self into them. So you can kind of feel that emotion in the products and the design themselves. But also in the stories they tell. People remember feelings more than facts and figures. So if you're trying to build an unforgettable brand, feelings are one of the best ways to do it. You attach a feeling to a memory and people are going to recall that better than a functional message.”Practice fluency. Know your brand so well that the words to express what you do and what you stand for come easily. Then communicate that to your audience. Greg says, “[Houseplant] certainly practices fluency in every sense of the word. A distinct yet simple brand, it's easy to understand. It makes them easy to identify and to find. The two biggest things a brand needs to do is be remembered and be easy to buy. And fluency helps you be easy to buy. Fluency in your distinct brand assets and your look and feel is something Houseplant does super tight.” Quotes*”From a purely functional perspective, [Seth Rogen is] trying to make the whole smoking experience a Houseplant experience. You can buy the actual flower, you can buy the rolling papers or the pipe or the device that you smoke out of, the ashtray, the matches, the record that you put on that you listen to while you smoke. I think he even sells a chair you can sit in while you smoke. That's vertical integration. That's what Seth is doing with Houseplant. He's like, ‘We are going to sell you everything in the smoking vertical. Absolutely everything from the chair to the flower, like just everything.' It's kind of cool from a business perspective.”*”95 percent of buyers in a category are out of market at any given time, meaning you're not ready to buy. And 90 percent of B2B buyers are buying off their day-one shortlist. So when they do go into market, that's that 5 percent of the category. 90 percent already have a list in mind. Like you do that [math,] 10 percent of 5%, you're talking to half a percent of the category. You're competing for half a percent of the category if you're not on that day-one short list. So yeah, that's our content strategy to get on that day-one short list when buyers enter the market. So it's too late when they've been triggered and they start shopping. So we are talking to them beforehand.”*”It's scary to say, ‘We're going to talk to people who aren't interested in buying our product.'  It's scary to say, ‘We're okay with this taking a long time.' It's scary to say, like, ‘We're going to talk to people who aren't going to be in the market for the next three to five years, and when they are, it might take them six to nine months for that buying process to work out.'”*”Reframing a challenge for people gives them a real sense that you can help.”*”If I had three tennis balls and I threw them to you one at a time, you're very likely to catch every one of them. If I throw all three of them at you at once, you probably won't catch any of them. So just one at a time, one message at a time in one spot, in one ad, whatever you're creating. The more you say, the less people remember. So keep it simple.”*”When we talk about, ‘People not ready to buy,' how do you reach those people? This is one of the ways: you entertain them, but also sneak in a little bit of a lesson here or there.”*”It's a tough battle sometimes, but I think, you know, we also have a great collection because we've been doing it for a while. We've been persevering and like, you know, you're not going to strike gold or the magic's not going to happen after one podcast. It's going to take a while.”Time Stamps[0:55] Meet Greg Shumchenia, Director of Brand Marketing at Mailchimp[1:29] The Story Behind Houseplant[3:25] Houseplant's Unique Products and Philosophy[5:40] Houseplant's Social Impact and Seth Rogen's Involvement[10:09] Marketing Takeaways from Houseplant[22:31] Transition to MailChimp Discussion[26:16] Marketing Before the Sale: The Challenge[27:03] The Importance of Building Marketing Channels[29:09] Understanding Your Audience[30:17] Reframing Marketing Challenges[33:09] The Value of Singular Messaging[34:56] Highlighting Successful Content: The Science of Loyalty[37:02] Leveraging Intuit's Customer Base[38:52] Measuring ROI in Marketing[39:51] Upcoming MailChimp Podcasts[43:58] The Power of Original Content[50:47] Final Thoughts on Simplification in MarketingLinksConnect with Greg on LinkedInLearn more about MailchimpAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today, we are breaking down Axon Enterprise. You may know Axon as the pioneer of the taser. The business has truly evolved over the years and now has expanded into body cams and other supporting tools for law enforcement and the defense industries. Our guest is Danielle Menichella, portfolio manager at Sands Capital Management. Danielle details not just how Axon expanded its product offering but also how it's shifted its business model from pure hardware to a mix of hardware and software. It's very interesting what unique customer dynamics are driving the growth in certain industries, and we get into a lot of that and more on this episode. So please enjoy this Breakdown on Axon. Register for the Business Breakdowns x Founders Conference. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by Tegus, where we're changing the game in investment research. Step away from outdated, inefficient methods and into the future with our platform, proudly hosting over 100,000 transcripts – with over 25,000 transcripts added just this year alone. Our platform grows eight times faster and adds twice as much monthly content as our competitors, putting us at the forefront of the industry. Plus, with 75% of private market transcripts available exclusively on Tegus, we offer insights you simply can't find elsewhere. See the difference a vast, quality-driven transcript library makes. Unlock your free trial at tegus.com/patrick. This episode is brought to you by Public: Invest in stocks, bonds, options, crypto, and more in one place. A High-Yield Cash Account is a secondary brokerage account with Public Investing, member FINRA/SIPC. Funds from this account are automatically deposited into partner banks where they earn a variable interest and are eligible for FDIC insurance. Neither Public Investing nor any of its affiliates is a bank. US only. Learn more at public.com/disclosures/high-yield-account. ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Follow us on Twitter: @JoinColossus | @ReustleMatt | @domcooke | @zbfuss  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Business Breakdowns (00:04:55) Axon's Mission and Product Overview (00:07:28) The Evolution of Taser and Axon (00:10:55) Body Cameras and Market Expansion (00:12:28) Market Opportunity and Customer Segments (00:20:54) AI and Technological Innovations (00:23:53) Subscription Model and Customer Retention (00:29:26) Axon's Flywheel and Market Share (00:30:17) Customer Base and Market Penetration (00:31:55) Growth Engines and Product Penetration (00:34:03) Revenue Growth and Product Adoption (00:36:12) Margin Profile and Investment (00:38:26) Acquisitions and International Opportunities (00:42:54) Valuation and Competitive Landscape (00:45:53) Risks and Public Safety Spending (00:50:24) Key Lessons from Axon

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