POPULARITY
After guesting on the Blogtacular podcast many years ago, Kat Molesworth wrote the episode caption that said I was 'playing by my own rules.' Those 5 words hit me like a lightning bolt of clarity that hollered... YES! THIS IS HOW I CREATE MY OWN SUCCESS. And Play By Your Own Rules has now become one of the core philosophies at Indie Roller. In today's episode I talk about how to embrace this philosophy to move past the confusing 'shoulds' and build a business that represents what YOU want to create in the world. Join our list for easy and doable strategies to create success in your business: Indie Roller Ltd
In 2021, influencer marketing is expected to grow to be worth $13.8bn (£10bn). In 2017, the influencer marketing industry was valued at $1.7bn (£1.2bn). If this is anything to go by, we can expect to see continued growth in the value of influencer marketing, and an increase in the number of people who are earning comfortable incomes from their social media accounts. Host Ashna Hurynag chats all things to do with influencer culture with influencer expert and consultant Kat Molesworth, one of the co-founders of The Creator Union, representing influencers, bloggers and digital creators. We also hear from digital content creator Monique Monroe, who talks us through her life behind and in front of the camera.Daily podcast team:Senior podcast producer - Annie JoycePodcast producer - Nicola EyersPodcast producer - Ana BatesInterviews producer - Tatiana AldersonPodcast researcher - Rosetta FourlagawoArchive - Simon WindsorArchive - Rob FellowesArchive - Nelly StefanovaMusic - Steven Wheeler
Simon assesses the prospects for growing unionisation of the self-employed, looking at the greater appetite for collective voice and belief that more can be achieved by working together on issues that matter most. Established and new unions are reporting a new enthusiasm with NUJ recruitment up by as much as 60%, and new actors such as The Creator Union coming onto the stage. But this should be no surprise. The self-employed sector now accounts for 1 in 6 of UK workers, some 5 million people. And 40% of them are on poverty pay. And as becomes sadly clear, the lack of diversity in the creative industries is no accident – and that makes action on inclusivity imperative. With Pam Morton (NUJ) Kate Dearden (Community) founders of the new Creator Union, Kat Molesworth and Nicole Ocran, and Paul Evans (BECTU) . UnionDues is part of the Labor Radio Podcast Network. Read the companion blogpost. A Makes-you-Think production. Timestamps- NUJ - 2m55s, Community - 11m23s, TCU - 19m04s, Bectu - 31m13s
In this episode I chat with self-confessed online know it all Kat Molesworth about working with influencers, to answer all of your questions like - How do I approach influencers? Which influencers should I work with? What’s the difference between #gifted and #ad? Do I need to pay influencers? And how much? You can find the full show notes here: https://www.josephinebrooks.co.uk/blog/working-with-influencers-with-kat-molesworth To hear more from Kat and myself, make sure you’re following us on Instagram here: @ThatKat and @JosephinePBrooks
Have you ever agonised over a social media post, or felt nervous and then deleted it or over-thought your post to the point where you don't post anything at all? Or maybe you've worried that it was a bit too personal? If you've ever struggled with overthinking what you post or worried about being judged for what you post then you need to listen to this episode. Natalie Lue a recovering people pleaser, perfectionist and over-thinker explains how to bring more of yourself and your personality into your social media content without worrying about it. She explains how to find the essence of 'you' and what makes ‘you-you'. She also explains how we can lose our personality in the content we create by over thinking and worrying too much about 'the rules'. So if you'd love to have a potential client or customer say to you "Did you just read my mind?" And you want to know how to bring more of yourself AND your personality into your social media content and discover your ‘secret sauce' then have a listen to this podcast episode. This episode was recorded live at my content planning masterclass 2020Sorted. I'd love to know what you think… {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Natalie Lue and her business (3:50) How Natalie changed her relationship with Instagram and started ignoring the rules (5:00) How Natalie has grown her Instagram after she started posting more as herself (8:10) How Natalie changed her approach to Instagram by returning to her core (11:06) How you can return to your core and find out what makes 'you - you' (14:55) Why you should use your own stories to create content that connects with people (19:15) How to work out what energises you and how to use that in your content (21:20) Why you need to think about your ‘secret sauce' in everything that you create + share (23:42) How Natalie creates content that people can relate to (25:10) Why you should question the social media ‘platform rules' and write your own (26:10) How to use your 'secret sauce' to enhance your content (29:01) How to bring more of your personality into your content and the question to ask yourself (32:44) Resources Want to start your own podcast? Sign up for my podcasting course. [049] How to turn your blog into a business with Natalie Lue (podcast) [161] How to work with bloggers and influencers with Kat Molesworth (podcast)[343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast)[358] 13 ideas for engaging social media posts (podcast)[362] How to grow your Instagram to 27K- fast (podcast)[373] How to get more followers on any social media platform (podcast) [376] Lessons learned from 1 million downloads of my podcast (podcast) [379] How to grow your Instagram followers by 1K in 30 days (podcast) [381] How to use awareness days to create engaging content for your business (podcast) Join the Media Diary Owners Club Order your 2020 Media Diary here #2021Sorted Buy your ticket How to create a high-converting lead magnet course How to write social media posts that sell (online masterclass) Content Planning Masterclass Buy my book Your press release is breaking my heart Build Your Audience Programme Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn
Want to know how I've managed to publish a new podcast episode every week for the past four years? How I have managed to stay consistent, to show up every week, in fact, twice a week to start with and put a podcast episode out there? This podcast answers your questions and more and is based around real questions that you have asked about my podcast. Even if you're not interested in starting your own podcast then please stay with me because what it's really about, is about showing up and publishing consistent content. How do you keep showing up every week when maybe you're all out of ideas or you're not feeling well, or you're feeling uninspired or unmotivated, or you've lost a team member suddenly, how do you keep all of that going over a number of years? This podcast isn't just about creating a podcast it's also about content planning, content creation and solving your audience's problems, it's about mindset. It's about staying consistent and overcoming the challenges and evolving. So you'll see it's so much more than how you keep a podcast going. I also share my favourite podcasts too. What do you think? Have you listened to them? I hope you enjoy the episode as much as I did recording it. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} Podcast shownotes Why you should listen to this podcast (01:57) How to win in my 'Big Podcast Giveaway' (2:52) Find out about my 2020 ‘Start a podcast programme' (5:39) What inspired me to start a podcast (and why it's such a great way to connect with people) (7:02) How I have consistently produced my podcast (and how accountability keeps me on track) (10:30) Equipment I use to record my podcast, how it's produced and why I delegate the editing (13:04) How I record a guest podcast episode (16:40) How getting your podcast on iTunes can be the most challenging part (and how I did it) (17:09) Why I choose podcast guests that can show they are an expert (rather than just a big name) (19:50) How I got people to agree to be a podcast guest when I was starting out (24:58) How my podcast has evolved and why I'm doing more solo podcasts than guest podcasts (27:44) Why it's important to have a great rapport with a podcast guest (and why some don't go as planned) (32:24) Why I plan my podcasts to strategically fit in with what I am doing in my business (34:44) Steps to produce the podcast from idea through to publication, repurposing and marketing (38:25) How to promote a podcast and why you have to try lots of different ways (45:20) Why a podcast needs to be quality content that solves your audience's problems (48:47) Top 9 episodes I've recorded? Try these they are full of useful practical advice that's easy to implement: 133, 161, 227, 288, 275, 315, 341, 351, 362 (50:52) Top 3 episodes that I am really proud of? Episodes with great longevity: 333, 339 and 340 (58:46) What happens if the podcast guest doesn't work out (1:00:05) Resources How to pitch yourself as a podcast guest (blog post) Find out about my new start a podcast programme in 2020 Win in my Big Podcast Giveaway! [133] How to grow your following on Twitter (podcast) [161] How to work with bloggers and influencers with Kat Molesworth (podcast) [227] How to make sales without being spammy with Jess Lorimer (podcast) [253] How to land guest appearances on podcasts with Nicole Holland (podcast) [275] How to write awesome sales copy - fast with Sarah Cooke (podcast) [288] How to get started with vlogging(and how it can help your business (podcast) [315] How to create a brand statement and why you need to (podcast) [333] 39 Surprisingly easy ways to increase your email subscribers (podcast) [335] How to create a high converting lead magnet (podcast) [339] How to build an audience for an online course or membership (podcast) [340] How to create a coaching or consultancy package for your business (podcast) [341] How to use stories to attract your ideal audience (podcast) [351] How to get corporate clients and why you should with Dylis Guyan (podcast) [362] How to grow your Instagram following to 27K - fast (podcast) [372] How to build an engaged online audience (podcast) [375] How to get your first 1k email subscribers (podcast) How to create a high-converting lead magnet course Join the Media Diary Owners Club Preorder your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Buy your ticket for Build Your Audience Live Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn
Want to sell more of your products or services online? Getting more of your ideal customers/clients to follow you on social media can help - a lot. But how do you increase your social media followers? Do you need to use different strategies for different social media platforms e.g. Facebook, LinkedIn, Twitter or Instagram? And how long does it take to grow your following on a particular platform? That's exactly what I cover in this podcast episode. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} 1.Share compelling content Think about the people you follow on social media. The people whose posts always seem to pop up in your Facebook or Instagram feed. The accounts you actively check out to see what they've been posting lately. You don't follow them because they post boring updates about their products/services. You follow them because they inspire, entertain or even challenge your thinking. In other words, they make you FEEL something. Now think about your own account. Are you posting compelling content that makes people feel something? Or are you putting out posts so you can tick social media off your to-do list. If you're posting dull updates about your products/services, whimsical reflections about what you did at the weekend and/or 'must do' tips no one ever comments on, why would anyone want to follow you? If you're not getting much engagement on your content - amongst the followers you already have - that's a sign you need to change something. After all, if you can't get the people who already know, like and trust you to comment on your content, why would anyone new want to follow you? For an example of someone who is publishing excellent social media content that inspires people to follow her, check out copywriter Jo Watson on LinkedIn. Want to get more engagement on your social media posts? Check out my social media engagement playbook. 2. Don't follow the rules If you're trying to build your following on a particular platform, don't feel like you have to do what everyone else is doing. In fact, sharing content that challenges the ‘norm' can be a great way to stand out. For example, Baggage Reclaim founder Natalie Lue's following on Instagram only really took off when she stopped worrying about ‘posting pretty pictures' and starting posting hard-hitting quotes from her blog and podcast. As Instagram is a visual platform, this was a brave move on Natalie's part - but doing the opposite of what everyone else was doing - and doing it consistently - is what helped her reach her first 10k followers. 3. Spend more time on other peoples' accounts than on your own What's the first thing you do when someone new comments on one of your posts - a name you don't recognise? You go and check out their profile of course. And that's exactly what other people do when you comment on their content. They just can't help but check you out. This is why something as simple as making a list of your ideal customers/clients and committing to spending half an hour a day commenting on their content can be so effective. Alternatively (or additionally) you can use the Gary Vee $1.80 strategy. Step one. Find the 10 most relevant hashtags in your niche and follow those hashtags Step two. Reach out and comment on the top nine posts in each of the 10 hashtags Step three. Continue to like and comment on posts each day The $1.80 strategy gets its name because you're giving your two cents on nine posts for 10 hashtags every day. If you add that up, it equals $1.80 per day. 4. Use hashtags on all your posts As Chris Taylor explains in how to grow your Instagram following to 27k - fast, hashtags are like the index in the back of a non-fiction book. People search hashtags to find content on the most relevant topics to them - just like they would if they were looking something up in a non-fiction book. While expert opinion varies, current advice commonly suggests that using up to 30 hashtags on Instagram (which is the maximum), three on LinkedIn, two on Facebook and two on Twitter is the optimum number. You could even create your own hashtag and awareness day like dog photographer Kerry Jordan did. This helped her go viral on Twitter. 5. Cross-promotion Running joint competitions can be a great way to get more followers. For example, dog photographer Kerry Jordan hosted a joint competition with Quirky Campers founder Lyndsey Berresford and added 1.5.k new email subscribers, along with tons of new social media followers, to her audience. 6. Collaboration Creating content for or collaborating with other business owners e.g. guest blogging, podcast interviews, Facebook Lives, Instagram takeoevers can be a great way of getting in front of other peoples' audiences. This will help you grow your social media following. Be smart about who you collaborate with though. It's best to target people with a similar or slightly larger audience than your own - ideally those who have a similar audience to you, but serve them in a different way. That way, there won't be a conflict of interest. If you do want to target the big hitters in your niche, think carefully about how you can add value to them. If they've already built a large online audience, they probably don't need to get in front of your audience, so why would they want to collaborate with you? So before you ask, think carefully about what's in it for them. If your ‘pitch' is all about you - and what you hope to gain from the collaboration - they're far less likely to say ‘yes. 7.Secure press coverage Getting press coverage can be a great way to increase your online following. For example, Baggage Reclaim founder Natalie Lue gained 2k followers after she was featured in Cosmopolitan magazine recently. However, stories like this tend to be the exception rather than the rule. While it's rare to get thousands of followers from a single magazine article or radio/TV appearance, over time, regular press coverage will help you grow your following. Find out: how to get press coverage for your business. 8.Work with bloggers/influencers Asking bloggers/influencers to promote your products/services can be a great way to grow your following. Ideally they need to have a larger audience than your own. But they don't need to have a massive audience for this to be effective. This can either be done on a paid basis or in exchange for free products/services. Find out more about working with bloggers/influencers. 9. Speak at live events Every time you stand up and speak in a room of your ideal customers/clients, you will attract new social media followers. So if you don't mind public speaking, why not give it a go? Find out how to land more speaking opportunities. 10. Post the links to your social media channels everywhere The more places you post the link to your social media profiles, the easier it will be for people to follow you. So make sure they're on your email signature, website, any landing pages you create...and basically anywhere you show up online. Podcast shownotes Why you need to post engaging content that makes people feel something (2:48) How to get followers by posting memorable, inspiring content (7:08) Why your social media bio needs to be compelling and understandable (10:44) Why you should break the ‘rules' of the platform and post your own original content (11:35) Why you should spend time on other peoples' social media accounts (19:59) Hashtag strategies you can use to increase engagement and followers (25:05) How to grow your followers by collaborating with other social media accounts (28:50) How to use press coverage to get more followers (but it needs to be consistent coverage) (33:30) How to work with influencers that have a bigger audience to reach new followers (37:34) How speaking opportunities can help grow your social media following (40:11) Where to put your social media platform links so that people can find you (40:29) Why follower numbers are a vanity metric and sales and engagement are more important (40:54) Why you need to build an engaged audience before using Facebook ads (44:08) Resources John Espiran LinkedInJo Watson LinkedIn Natalie Lue InstagramSimon Bourne LinkedInCath Janes FacebookKate Lister LinkedInNeon MarlAriiJourno request Five easy ways to get press coverage (blog) [161] How to work with bloggers and influencers with Kat Molesworth (podcast)[309] How to go viral on Twitter with Kerry Jordan (podcast)[329] What's working on Facebook right now with Liz Melville (podcast)[348] How to write social media posts that sell (podcast)[358] 13 ideas for engaging social media posts (podcast)[362] How to grow your Instagram to 27K- fast (podcast)[363] Five ways to bust through an audience growth plateau (podcast)[369] Why opinionated content works well for your Facebook page (and how to do it well) (podcast)[370] How sharing personal experiences can boost engagement on your Facebook page (podcast)[372] How to build an engaged online audience (podcast) Preorder your 2020 Media Diary here Buy my book Your press release is breaking my heart Build Your Audience Programme Buy your ticket for Build Your Audience Live Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn
From spinning tunes in a gold sequined dress as DJ Super Kat, to organising a national conference for people in the blog and creative industries, Kat Molesworth has a lot going on. She’s a mother of three and a freelance photographer and blogger. She speaks at events, consults with brands, and runs a YouTube channel and podcast. She’s also the founder of Blogtacular - a London-based annual conference with a list of sponsors that includes Microsoft and MailChimp. Despite having so many strings to her bow, Kat knows how it feels to face the financial pressures that so often accompany freelance life. During our chat, Kat opens up about the struggles she’s had feeding her family when payment for freelance work has been late. This episode is supported by FreeAgent - online accounting software that makes managing your business finances a breeze. With an award-winning UK based support team on hand to help out, it’s easy to stay on top of your expenses, invoices, banking and tax. To claim your 1 month free trial, visit FreeAgent.com/beingfreelance Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter.* You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
Standing out online can seem like an impossible task. Is there a single original idea left? Kat takes you through seven ways to hone your content and to stand out online in this chatty Kat solo episode. Full Show Notes & Links: http://blogtacular.com/podcast/ Tickets on sale NOW: http://blogtacular.com/tickets/
About Kat Kat founded and runs a hot UK blogging conferencefor creative and design loving bloggers called Blogtacular. I make films, specialising in online advertising, book trailers, video profiles and stop motion. I work with online and offline businesses to improve their social media reach, develop strategies, expand their customer base, implement websites and build their brand. I create and manage social media profiles and blogs for indie businesses – find out more about what I offer on my pro site. I chat to Kat about... How she has monetised her long-standing blog The influencer/brand relationship Balancing raising a family with running a business Connect with Kat Visit her website On Twitter (https://twitter.com/thatkat?lang=en) Subscribe to the podcast on i Tunes
Working with bloggers and social media influencers can be a great way to get your business or brand in front of more people. But how do you make it happen? In this episode, pro blogger Kat Molesworth explains how to harness the power of bloggers and influencers in your business. Here's what you'll learn in... READ MORE The post [161] How to work with bloggers and influencers with Kat Molesworth appeared first on Janet Murray.
Hashtag Authentic - for small businesses, bloggers and online creatives
Kat Molesworth is a blogger, photographer and vlogger, and founder of Blogtacular, an annual UK conference for bloggers and online creative folk. She is also a font of knowledge on all things blogging and internet related, so I wanted to get her take on the future of blogging, and whether or not it’s really important for online creatives.
This episode we are talking authenticity. Yep - we are tackling that buzzword head on and getting real with the likes of Kat Molesworth, David Prior and Annabelle Hickson. There are some really great ideas, nuggets of advice and stories in this episode and we hope you enjoy listening in! Thanks, Sophie and Holly.
Kat Molesworth is the founder of the blog Housewife Confidential and the Blogtacular conference. I discovered the awesomeness of Kat through her Blogtacular Podcast. She has been blogging and inspiring others for over a decade. Kat is one of those people who you feel at home with right away. In this episode, we talk about the importance of being genuine, how to keep your blog fresh, and how to stay confident in intimidating situations. You can follow Kat on Facebook, Twitter, and Instagram. Show Notes: Grace Bonney Blogtacular Keynote My Dad Wrote a Porno Podcast Made It My Own with Annie Sloan: Kat's Story Photo credit: Wil Ireland & Xanthe Berkeley for Blogtacular
Kat Molesworth interviews Fiona Humberstone of The Brand Stylist about branding, colour psychology, blogs and her debut book, How to Style Your Brand. Apologies for the couple of blips in sound during the interview x Find the full show notes at Blogtcular.com/podcast/
Kat Molesworth interviews Marte Marie Forsberg, renowned photographer, visual storyteller, cook and author. Find the full show notes at http://Blogtcular.com/podcast/
Clear Books spoke to Kat Molesworth, co-founder of Blogtacular — a conference for creative bloggers where businesses can connect with the power of business blogging and bloggers. Kat talks about how her entrepreneurial spirit, as well as her own experience of running businesses, allows her to share her passion, expertise and enthusiasm about photography, social media and blogging with others.