On The Make

When your marketing feels like a total slog… it's DEMORALISING. The endless hamster wheel of content creation while you feel like you're shouting into an empty void. But I'm noticing a common pitfall (with an easy fix) that's causing the marketing-struggle for a lot of business owners. Here's how you fix it.  LINKS: 

When compared to social media, direct mail and other marketing channels, email has the highest sales conversion rate - Data & Marketing Association. I've definitely found that stat

Imagine if your marketing took half the time, but delivered more engagement, audience growth… sales.

Sarah is a wealth of knowledge when it comes to hormone health and she's helped me massively with understanding, tracking and feeling empowered by knowing my menstrual cycle.  In this episode she's unveiling everything you need to know to understand what's going on with your body throughout your cycle, and how to feel empowered by it.  TUNE IN TO HEAR: ⚡️ How to harness the power of your cycle in your business

For your sales funnel to deliver… sales in your sleep - it needs to be working with quality ingredients.

For a sales funnel to deliver… sales, and a great experience for your subscribers… … you're going to need an email platform that's sophisticated enough to automatically deliver the right messages, to the right people, at the right time. In this episode I'm talking through the mailing list platforms I've worked with to build sales funnels and share the pros & cons of each one ~ so you can decide which is the best fit for you and your business.   TUNE IN TO HEAR: ❌The email platforms I DON'T recommend building a sales funnel on

In this episode I'm walking you through my Freedom Friendly Business & Marketing formula

I knooooowww - you WANT to be marketing and selling without relying on social media and launches. One of the best ways to do that is blogging… In this episode I'm taking the overwhelm out of blogging so you get write blog posts FAST

There's a common worry that marketing and selling based on pain points might be viewed as manipulative, shady, or even resorting to cheap tactics.  …and it can be scary too! Engaging directly with your audience's pain points can feel intimidating - like walking a tightrope of opinions. So, let's address the elephant in the room: Is it ethical to market and sell by tapping into our audience's pain points?

This episode was inspired by something that came up in the chat on a recent workshop I ran - I don't have enough time to grow my audience and develop new offers 

I have a confession to make… After loftily announcing the end of my podcast just over 2 months ago…  I've changed my mind.   And in this voice note I explain why... The podcast is makin' a come back bebeh!

This is the last episode of the podcast! I know, shocker! Here's why I've decided to bring it to an end. Come join me for the ride over on YouTube: https://www.youtube.com/@josephinebrooks 

Spirituality and business are two things you might think don't go together, but in fact they very much do!  In this episode I speak to writer and course creator Annie Ridout about the spiritual practices we both use in our businesses. I hope this inspires you to explore some new spiritual practices in your business and we share some great places to get started in this episode too. LINKS: Pre-order Annie's Book - Raise Your SQ Follow Annie on Instagram Raiseyoursq.com

In this episode we're talking about people pleasing - becoming aware of WHEN and HOW you're doing it, WHY you people please and how to set boundaries you can stick to - by finding The Joy Of Saying No.  Natalie's new book - The Joy Of Saying No Find Natalie on Instagram Substack Website

You know you ‘should' optimise your blog content for SEO (Search Engine Optimisation to be geeky). You know there's something about keyword research, and meta descriptions. But this SEO malarkey just feels a bit… well, like a mysterious language only super-nerds understand and know how to hack. What if I told you… it's not! 

So you want to grow your email list? But your newsletter sign ups have stagnated and you don't know why. Chances are you're making AT LEAST one of the mistakes I talk about in this episode. 

You know you a sales funnel could help you drive more sales on auto-pilot, and you get the basic principles. But I'm guessing you've also entered into a few kinda gross sales funnels in your time too and that's making you wonder - can I build a sales funnel without gross sales tactics?  The short answer is YES!  Full show notes Get my FREE sales funnel calculator My blogpost on understanding your audience Find out more about working with me

Do you feel like social media is working for you as a marketing channel for your business? In this episode I'm talking about marketing without social media and what you can do to power up your evergreen, non-social media marketing. LINKS:  Get your hands on my FREE marketing without social media 30-point checklist 5 tips for SEO friendly blog posts

You started your business to create more freedom, right? To do the work you love, to have flexibility in your lifestyle, to be your own boss. So, why hasn't it happened? This episode will help you figure out where you might be going wrong, and how to remedy that to create more freedom in your work and life.  LINKS Full shownotes Never run out of content ideas Are you stuck in the launch cycle? Evergreen Marketing Strategy 101  Join my FREE [virtual] blogging retreat Before you go, make sure you're signed up to Ask Josephine - my agony-aunt style wisdom & guidance where I answer reader questions on building a freedom-friendly business, powering-up your evergreen marketing and scaling your business WITHOUT hustling for every click, sign up & sale.

A heads up & a date for your diary

It's been a minute since I was last here, and from the outside it might have looked like I was taking a bit of a break - but I've been beavering away behind the scenes - so now it's time to reveal what I've been up to and what's happening next in my business. In this episode I'm also sharing some of my big lessons from the last few months that you might just find helpful in your business too.  Oh, and my shiny new website it HERE! 

Today I'm chatting with Anastasia Williams - marketing and business coach for business owners in the fibre arts industry - knitters, yarn dyers, shepherds, crocheters, patterns designers - you name it! We're talking Ethical Marketing & Marketing Psychology - a topic Anastasia has been really curious about for a while now and done a TON of research on. Enjoy!  Anastasia's Website | Instagram | Membership  My Website | Instagram

I've been working with a few businesses through my OBM business to help them set up marketing funnels and automate their marketing. Today I'm sharing some learnings from these projects around how you can get more subscribers on your mailing list.  Subscribe to my mailing list Online Business Management

When you start your own business, and when you want to take your side-hustle to full-time business, suddenly you HAVE to look at your numbers - often! And that can feel deeply uncomfortable, but - we know that looking at the numbers is something that's a big part of having a business. So, I've invited Emily Armitage onto the podcast to help us unpick that discomfort between your self-worth and business numbers. Full show notes Follow us both on instagram @emilyarmitage_ and @josephinepbrooks

When I start working with my private mentoring clients, content ideas is something that tends to come up pretty early on. They say… Help! I don't know what to talk about in my content, I've run out of ideas. I don't have anything to say that's new or interesting. I beg to differ! Here's how to come up with a ton of content ideas for your marketing. Full show notes

In this episode I chat to Ruth - owner of sustainable yarn company, Raincloud & Sage, about turning your hobby into a business. We chat mindset, the ups and downs of turning your hobby into a business and what her journey from hobby to business, to CEO looked like. Full show notes You can follow us both on instagram @raincloudandsage @josephinepbrooks Find out more about private mentoring with me

We're on to the 3rd and final phase of my Side-Hustle to Full-Time Roadmap - business fruit - stick with me here on the stretched metaphor! This part of the roadmap is all about reaping what you sow - the fruits of your labour. I'm talking about increasing your income and making it consistent - before you take the leap!  Sign up for my free training workshop ESCAPE YOUR 9-5 (Using my Side-Hustle to Full-Time roadmap) Find out more about private mentoring with me Full show notes

We're on to phase 2 of my Side-Hustle to Full-Time Roadmap - your business branches. This part of the roadmap is all about reaching and nurturing your audience, and getting visible - AKA getting your marketing working for you, in a way that feels good. Sign up for my free training workshop ESCAPE YOUR 9-5 (Using my Side-Hustle to Full-Time roadmap) Find out more about private mentoring with me Full show notes

Introducing... my Side-Hustle to Full-Time roadmap - A 3-phase structure I've created to simplify, and take the frustration out of building your side-hustle to full-time, profitable business.  In this episode we're diving into phase 1 - BUSINESS ROOTS. The foundations of your business that nurtures and feeds your business, and keeps it anchored.  Sign up for my free training workshop ESCAPE YOUR 9-5 (Using my Side-Hustle to Full-Time roadmap) Find out more about private mentoring with me Full show notes

I'm so excited to share this with you! I've been crafting and finessing this behind the scenes for over 6-months now and it's finally ready! This week I'm sharing 3 episodes that take you through my NEW Side-Hustle to Full-Time roadmap - a structure that simplifies, and takes the frustration out of taking your side-hustle, to full-time profitable business. Stay tuned for 3 new episodes this week!  PS. Curious about private mentoring with me? Find out more here.

Understanding and sharing your WHY will help you connect with your audience on an emotional level. And that's important because when they are deciding whether to buy from you, or work with you - they're making an emotional decision. But why is it so damn difficult to put into words - I hear you cry!! Don't worry, I've got you. - Full show notes - Find out more about private mentoring with me - You can follow us both @raisingmywoman and @josephinepbrooks on Instagram

We love to talk about 'success' in business - but what does that actually mean? What success looks and feels like is different for all of us. In this episode I'm sharing some tools to help you create your own definition of what success means to you. - Join my free workshop REFLECT ON YOUR YEAR here > - Follow me on Instagram - Find out about private business mentoring with me here >

This week's episode will get you reflecting on your year, and looking ahead to 2022.    I'm also going to be holding the space and quiet time you need to get journaling, and reflect on your year in my free workshop (30th December at 1pm, on Zoom). In the session you will... Gently reflect on your 2021 Uncover learnings & changes for 2022 Make a loose plan for the year ahead Sign up to my free workshop (you'll also get my end of year reflections email when you sign up)

I hear so often from mums who are struggling to navigate the curveballs that being a parent throws at them alongside growing a side-hustle into a full-time business. So, who better than Nicola Rae Wickham to come in and talk to us about all things being a mum and growing a business? Full show notes  You can follow us both on Instagram @nicolaraewickham and @josephinepbrooks Find out more about mentoring with me

You dream of walking out of your office for the last time. The last time you switch off your work computer, the last commute home. In this episode I'm sharing 5 final steps to take before escaping your 9-5 & taking your side-hustle full-time, AND to make it even easier for you to take action I've created a free workbook too. Full show notes (and download the free workbook here too) Find out more about private mentoring with me  

Your website is your businesses' home on the internet. But there are so many distractions out there. We spend so much time on social media, or sell our products through etsy, folksy and Not on the High Street. The thing is, if we give our websites a little more attention, they can become the place where we drive sales on auto pilot. In this episode we cover: Why you need your own website What the best website platform is Where to start with building your website What a good homepage needs to have When to set live on your website Full show notes You can follow us both on Instagram @AliceWritesCopy  @JosephinePBrooks

Nurturing a fully-fledged business mindset will help you take the steps you need to take to make your business your full-time thing, and wave buh-bye to your 9-5. In this episode I cover What does mindset really mean? What does side-hustle and fully-fledged business thinking look like 5 ways to get into fully-fledged business mindset  Full show notes Join my Monday pep-talk mailing list

We're sold the passive income dream online - earn £100k in your sleep in 6-weeks. It sounds wonderful doesn't it? But how realistic is this passive income thing?  And when it comes to creating your first digital product, where do you start and what do you need to think about?  I invited Molly Ho onto the podcast to talk about the 6 things you need to consider when you're creating your first digital product - whether it's a course, ebook, workshop or anything else. Full show notes Find us on Instagram @MollyHoStudio and @JosephinePBrooks

Something my clients are bored of hearing me say is - what are your wins for this week? I'm a huge advocate of celebrating our successes, no matter whether they're small victories, or big milestones. In this episode I cover: Why celebrating our own successes can feel so uncomfortable The benefits of celebrating our wins 10 ways to celebrate your own success For a deeper dive, links & resources, see the full show notes Find me on Instagram Subscribe to my mailing list!  

Despite all of the free advice on starting a business that's out there, starting a business and growing it in those early stages can feel scary, confusing, frustrating and very lonely! In this episode Jo McCarthy and I discuss investing in yourself and your business during the early stages.  We discuss: Our experiences of investing in our businesses Finding the right support Investing in your business when it's not yet driving an income Overcoming the discomfort of investing in yourself And we go down a lot of other rabbit holes too!  You can find us both on instagram @jo_at_firain & @JosephinePBrooks

Business finances are one of those areas that feels scary, confusing and frustrating. So I invited chartered accountant, Anita on to the podcast to answer all of the questions that come up around business finances for side-hustlers and sole-traders. Here's everything you need to know!  ~ Show notes  ~ You can follow us both on Instagram @GoSelfEmployed & @JosephinePBrooks

Your mindset has everything to do with making your business goals a reality and keeping you motivated along the way. The process of building a business is an emotional rollercoaster and the way you feel, your thought patterns and what you believe is possible, is a huge part of making things happen in your business.   In this episode I'm sharing my favourite mindset boosting tools, and my morning mindset routine.  Show notes Follow me on Instagram @JosephinePBrooks

Listening to the quiet whisper of your intuition isn't always easy when it feels like your inner critic has a megaphone. We end up looking outside of ourselves for the answers, when they are already within us. Abby Monroe is always so in touch with her intuition, so I invited her onto the podcast to talk about connecting with your intuition, and trusting your gut. ~ Full show notes ~ Abby's free workbook - 5 Journaling prompts to guide you to your inner whisper ~ You can follow us both on Instagram @abbymonroe and @josephinepbrooks  

Fear and self-doubt are the biggest obstacles standing between you, and making your big business dreams a reality. In this episode I'm exploring HOW fear shows up, WHY it shows up and what you can do to overcome it!  Join my FREE workshop on Monday 6th September. Sign up > Make a Plan > Make it Happen - My 12-week programme, that takes you from figuring everything out by yourself & letting self-doubt block your progress, to having total clarity around your priority projects, feeling confident about your next steps & making your big business goals a reality  

Who better than Vix Meldrew to come in and talk to us about WTF is going on with Instagram. She also shares her story of going from primary school teacher with a side-hustle to full-time business owner. I know you're going to find this episode super inspiring and motivating. Sign up to my 1-thing challenge & FREE workshop HERE > Follow us both on instagram @growwithvix & @josephinepbrooks

I've been taking a break over the last three weeks, and now I'm starting to ease gently back into work - after learning last year that coming back to work after a month break is a process! In this episode I'm sharing a few things that will help you ease gently back into work after a break, and take away the expectation of reaching peak productivity on day one. Sign up for my 1-thing challenge here  My group programme - Make a Plan > Make it Happen Full show notes

Journaling is something I've always turned to in my business when I've been struggling to make a decision or trying to figure out my next steps. Recently, I've been introduced to a whole new world of journaling thanks to Sasha Glasgow of Frank & Feel. I invited her onto the podcast to share more of her wisdom on her specialist subject - Journaling. Full show notes: Read here >> Follow us on Instagram here: @frankandfeel & @josephinepbrooks

When you start a business that's truly you, the process of building that side-hustle into a full-time business is so much easier and more joyful. If you're trying to pick a business idea to get started with or start a side-hustle but not sure how, this episode will help you uncover your best business idea. Get your hands on the accompanying workbook here Follow me on Instagram here @JosephinePBrooks.

When you're building a business alongside a 9-5 job - getting the right balance of job, business and the rest of your life is a constant juggle. I spoke to Astrid Bracke - work/ life balance expert, to get her tips on how to establish this elusive work - life - business balance without losing the plot. Read the show notes here Follow us both on Instagram here @JosephinePBrooks & @AstridBracke

Understanding your audience is a foundation piece of your side-hustle puzzle, because it helps to make just about every decision further down the line in your business SO much easier. Here's how to not only know who your audience are, but also understand them on a deeper level. Find the full show notes here You can follow me on instagram here: @JosephionePBrooks

Systems and boundaries are a side-hustlers best friend - because they are massive time-savers! Someone I know who does both of these particularly brilliantly is Dominique Marshall of Dmarz Designs studio, so I invited her onto the podcast to talk about all things side-hustling, systems and boundaries. Show notes here Dominique's links - Website | Instagram My links - Website | Instagram