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Marketing beyond the metrics! Tune into Episode #141 of @theleaderswhocare where we welcome Kremena Yordanova. We dive deep with Kremena, a seasoned marketeer turned digital consultant, currently serving as a fractional CMO for impact-driven brands. With a rich history of leading large, inclusive teams at global giants like Reebok and Adidas, Kremena has blended her professional expertise with the ancient practices of yoga and meditation, organizing international retreats, workshops, and leadership programs that inspire conscious leadership and authentic living. Join us as we explore the intersection of corporate strategy, mindful living, and purpose-driven impact!
On this episode Tatjana Lucia is joined by Kremena Yordanova. Kremena blends her extensive corporate experience with the ancient practices of yoga and meditation. She has organised international retreats, workshops and leadership programs. On this episode we explore the concept of conscious leadership, how to practice what you preach, ways in which to navigate uncertainty and much more. In this episode you'll hear about: A little more about Kremena's journey and her mission in the world What conscious leadership means in our modern world and how it fits into our capitalist society The role of trust, presence and vulnerability in the corporate realm The importance of mindfulness in decision making How to step into more integrity and practice what you preach How you can connect with Kremena Yordanova: Follow Kremena on Instagram Explore her website to dive into her transformational offerings Explore the work of Free Food Kitchen Please feel free to send any questions or suggestions to hello@tatjana-lucia.com and subscribe to this podcast, made with love. You can find Tatjana Lucia on the following platforms. Let's connect and create magic together: Visit Tatjana Lucia's Website Follow Tatjana Lucia's Instagram Follow the Self Health podcast on Instagram Connect with Tatjana on LinkedIn Follow Tatjana Lucia on Facebook Follow The Self Health Podcast on Tiktok
Yana Pavlova and Kremena Yordanova discuss the importance of community through tea ceremonies, the history and the art of creating a tea ceremony, its connection to nature and how this all lends itself to finding balance and harmony from within This episode is sponsored by Rose Tulips Tea. Listeners get 20% off and a free sample when using the code "Magick Tea" at checkout: https://rosetulips.com/pages/magick Season 2 production is by George Lasbury and creative direction by Emily Lasbury. Instagram @magickandmindfulness #Magickandmindfulness
In this Where Is She Now episode of Support is Sexy, Elayne catches up with YorYoga founder and Reebok marketing executive Kremena Yordanova. Kremena has been getting the support she needs, expanding her brand, and practicing being unapologetic with her priorities. She even shares her own meditation practice with us and how she listens to her body to evaluate opportunities. Find out how Kremena has embraced change over the last two years and stop playing small in this episode of Support is Sexy. Elayne Fluker Elayne Fluker is author of the new book, “Get Over ‘I Got It’: How to Stop Playing Superwoman, Get Support and Remember that Having It All Doesn’t Mean Doing It All Alone.” As host of the SUPPORT IS SEXY podcast, she interviews more than 500 successful women entrepreneurs around the world, who share inspiring, true stories of the ups and the downs of their entrepreneurial journeys. Elayne is also founder of SiS.Academy, an online learning platform for women entrepreneurs. For more information about Elayne Fluker, please visit elaynefluker.com. Thank you for listening! About our Guest: Kremena Yordanova, born and raised in Bulgaria, is a self-taught entrepreneur who went from a junior purser on a cruise ship to the corporate world and blended in yoga along the way. Kremena sees yoga as a way of thriving amidst the demands of modern life. She founded YorYoga based in Amsterdam in 2012 and has since organized seven international Yoga, Food, and Wine Retreats and multiple workshops and has taught countless Strala Yoga classes. Insight from this episode: The benefits of working with a life coach and how one can help you clarify your priorities. Reasons why yoga can help busy women to not only take a break but also make connections with ourselves and others. Details on how Kremena incorporates the values of both yoga and entrepreneurship into her corporate job. How tea unexpectedly helped Kremena feel better, build community, and expand her brand. Quotes from the show: “Any project on my plate right now, I’m really excited to do because it’s always with friends.” –Kremena Yordanova Support is Sexy Ep. #759 “Anything that doesn’t align with the bigger mission of who I want to become, it simply needs to be ‘Thank you, no.’” –Kremena Yordanova Support is Sexy Ep. #759 “There is nothing wrong with maintaining [a busy lifestyle] as long as it’s not at the price of something else. We take big pride in being busy, busy for the sake of it, but if you give yourself permission to stop, evaluate, breathe, connect, is this still worth it?” –Kremena Yordanova Support is Sexy Ep. #759 “If people are being seen, they tend to do so much more.” –Kremena Yordanova Support is Sexy Ep. #759 “People really resonate with the energy when you are actually doing it because you want to do it… what you do is special because it’s special to you.” –Kremena Yordanova Support is Sexy Ep. #759 “I have nothing to prove in that field [of yoga]. I just want to get the best of my potential and the best of my work to be experienced by more people and get the joy out of it.” –Kremena Yordanova Support is Sexy Ep. #759 Resources Mentioned Support is Sexy Ep. 558: Embracing Both-And Instead of Either-Or with Yoga Instructor and Reebok Marketing Exec Kremena Yordanova YorYoga Tea Try code supportissexy for 10% off any YorYoga Retreat Try code yoryoga20 for a discount on YorYoga Tea (Europe only) Stay Connected: Elayne Fluker Website: elaynefluker.com Twitter: @elaynefluker Facebook: Elayne Fluker Instagram: @elaynefluker LinkedIn: Elayne Fluker Youtube: Elayne Fluker Kremena Yordanova Website: https://yoryoga.eu Facebook: @yoryoga Instagram: @yoryoga Support is Sexy Website: Support is Sexy Podcast Facebook: Support is Sexy Instagram: @supportissexy Youtube: Support is Sexy Podcast Playlist Post-production for this episode was provided by Podcast Laundry. [Music: “Stomp and Clap” by Scott Holmes from Free Music Archive] Learn more about your ad choices. Visit podcastchoices.com/adchoices
On today's REWIND of the Support is Sexy podcast recorded in Sofia, Bulgaria, yoga instructor and Adidas marketing executive Kremena Yordanova shares the importance of celebrating your failures, how yoga helped her soften up and why she embraces a both-and mindset rather than an either-or mindset when it comes to creating the life and doing the work you love. For more interviews with women entrepreneurs around the world go to supportissexy.com! ARE READY TO GET SUPPORT AND STOP STRUGGLING TO BUILD YOUR BUSINESS ALL ALONE? THEN JOIN A COMMUNITY OF WOMEN ENTREPRENEURS WHO ARE BUILDING THIER BUSINESSES -- TOGETHER! GO TO supportissexymastermind.com!
I'm grateful to bring this lovely conversation with Kremena Yordanova, who lives her passions in many worlds including yoga, entrepreneurship and the corporate world. I'm inspired by how she looks at the subtleties of patterns in everyday life as ways to know herself and support her students. This conversation is a transmission of energy and medicine straight from Kremena Yordanova and her ancestors: do it like you CHOSE it, let your life unfold and take your sweet time, and how she chose her own path despite pressures to be a full-time yoga teacher, the herbs of Bulgaria. As a self-taught entrepreneur with a full-time corporate career, Kremena is thoroughly aware of the demands of modern life. Kremena was motivated to contact more like-minded yoga teachers to join her YorYoga collective and set on a mission to share the practice of self-healing. Since founding YorYoga seven years ago, Kremena has organized more than 15 international Yoga, Food and Wine retreats, multiple workshops and has taught countless Yoga classes. She fuses the philosophy of yoga with modern day life as the basis of her teachings. Her realistic, grounded and contemporary approach has made her a sought-after teacher in Amsterdam, with weekly practices in leading studios, as well as boutique workshops at the W Hotel Amsterdam. Links, Article, and Resources All Show Notes for This Episode
In this episode, Kremena talks about her introduction into yoga as well as the many incredible teachers she has learned from. She offers an approach to yoga that is inclusive to everyone and hosts retreats that are very powerful and fun for those who attend. Her wisdom for yoga tranfers into life as well, so you will want to give this a listen.
This week on the podcast I am joined by Kremena Yordanova from YorYoga. Kremena is originally from Bulgaria, but joined me from the Netherlands. Kremena took her first yoga class when she moved to the Netherlands in 2006, and she soon realized that with a regular practice, yoga could be life changing. She began teaching yoga in 2008 and has been teaching ever since. Now, she teaches weekly yoga classes, special workshops, events and retreats. On this episode, we talk about how Kremena built her yoga business in The Hague, how to find your authentic voice as a yoga teacher, how to create meaningful relationships on and off the mat, the business lessons she's learned throughout her career and much more. Enjoy! --- This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they will need to expand their careers. And, I don’t know about you but I know that I run into a lot of places that won’t let me teach or offer anything if I don’t have insurance, so this is definitely something that if you don’t have you’ll want. And they have incredible things like online teaching coverage so no matter what style you’re teaching or wherever you are in the world, give yourself a little peace of mind knowing that you are covered should something happen. Head on over to beyogi.com/mbom to learn more or to get coverage today. --- This episode is also brought to you by Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week’s Schedulicity hot tip of the week is with Caitlin! If you’ve been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars! --- Has your yoga studio’s growth become stagnant? If you’re like many studio owners I talk to, you’ve tried every marketing tactic under the sun. You started a blog, you’re posting regularly on all the social media sites, running challenges, sending out newsletters blah blah blah. Long story short, you’re doing a TON of work… and barely paying the bills. What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is…. Ron Medlin and his team at getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.
Everyone wants to find that ONE thing that lights them up and brings them more passion for their purpose. For my guest today, Kremena Yordanova, yoga did exactly that. And let me tell you, this former cruise-ship-worker-gone-yoga-teacher is ALL IN. Her desire is to make yoga more accessible to busy professionals and bring serenity to a hectic lifestyle. She travels to places to deepen her experience and helps others do the same. Organizing events, retreats, workshops and weekly yoga classes is just small part of what she does.Kremena is especially excited for her next yoga retreat coming up called "Yoga, Food and Coconuts" that will take place in Bali this February. She and her business partner have been dreaming of this location for three years and IT.IS.FINALLY.HAPPENING! In today's episode, she will touch on:~What are the two most important things to consider when hosting an event?~Why is it important to attend retreats? ~What business skills have helped her to stay balanced?~Why should people give yoga a try?To find out more about YorYoga and to connect with Kremena, click on the links below:www.yoryoga.euwww.facebook.com/yoryogawww.instagram.com/yoryogaAnd if you're ready for yet another way to bring a sense of calm and serenity into your life...I encourage you to take advantage of an EXCLUSIVE OFFER I am doing right now! I am giving away access to my 90-Day Action Planner that will help you skyrocket your productivity and take control of your calendar....COMPLETELY FREE!! If you would like to gain control of your life and spend more time doing the things that matter most to you, head on over to www.DeniseWalsh.com/action to download your free training NOW! (Valued at over $300. My gift to you!) Support the show (http://paypal.me/bwalsh)
On this episode of the Support is Sexy, recorded in Sofia, Bulgaria, Reebok marketing exec and yoga instructor Kremena Yordanova shares the importance of celebrating your failures, how being a the woman everyone is afraid of at work doesn't make you that much more successful, how yoga helped her soften up and why she embraces a both-and mindset rather than an either-or mindset when it comes to creating the life and doing the work you love.