Podcasts about Rochester

September 21, 2023The Daily Mojo is 2 hours of news, commentary, comedy, and auditory deliciousness.Learn how to become an Insider and be a part of the solution!"Poland Pulls Out!"Google's chatbot (Bard - but not our Bard) can now search inside your stuff to look for answers to your queries. Don't worry though - they'll never abuse that. Kamala Harris tosses another salad. Whatever happened to Olympia Beer? Apple stopped making leather accessories. We're pretty sure Rochester found the F-35. As a bonus, we combined DEI training and Mystery Science Theater 3000. The Daily Mojo Official Shirt is HERE!Jeff Fisher - aka Jeffy - host of Chewing The Fat Podcast, caught an STD and couldn't make it. Links: https://podcasts.apple.com/us/podcast/chewing-the-fat-with-jeff-fisher/id904652321https://linktr.ee/JeffFisherRadiohttps://twitter.com/JeffyJFRhttps://www.facebook.com/JeffFisherRadioBrandon Morse - host of Brandon Morse Is A Brand Risk on the Rumble - joined the guys to get some DEI training. https://twitter.com/thebrandonmorsehttps://redstate.com/author/brandon_morsehttps://rumble.com/TheBrandonMorseAll things in one place: https://linktr.ee/realbradstaggs All things in one place: https://linktr.ee/realronphillips Our affiliate partners:We've partnered with The Wellness Company – a based, dedicated group of medical pros – including Dr. Peter McCullough – to bring you a single trustworthy source for your health.www.GetWellMojo.comPromo Code: Mojo50Dave and his crew were roasting historically great coffee before some of these newcomers even thought about creating a coffee brand. He's still the best, in our eyes! www.AmericanPrideRoasters.comNothing says “I appreciate you” like an engraved gift or award. Ron and Misty (mostly Misty) have the perfect solution for you if you need a gift idea for family or your employees!www.MoJoLaserPros.comWe love to support Mike Lindell and his company. He's a real patriot and an American success story!https://www.mypillow.com/radiospecials Promo code: Mojo50Be ready for anything from a hurricane to man-created stupidity (toilet paper shortage, anyone?). The tools and food storage you need to weather the storm.www.PrepareWithMojo50.com Stay ConnectedWATCH The Daily Mojo LIVE 7-9a CT: www.TheDailyMojo.com (RECOMMEDED)Rumble: HEREFacebook: HEREMojo 5-0 TV: HEREFreedomsquare: HEREOr just LISTEN:www.Mojo50.com

Because apparently it's the greatest day ever for Tommy Mule, he's now in the running for a local radio award. 

Tommy was right.... Again. Even a blind squirrel finds a nut once in a while

We don't want to give Tommy credit for this, but we have no choice. 

There's a reason this annual event went away but, thanks to one of our coworkers, it seems it's making an unwanted comeback.

The Break Room (THURSDAY 9/21/23) 9am Hour Includes:  1) Kimmy was surprised to hear the news that her husband picked up a new recreational hobby that he's never showed much interest in before. 2) Because apparently it's the greatest day ever for Tommy Mule, he's now in the running for a local radio award.  3) We have made a mistake. 

The Break Room (THURSDAY 9/21/23) 8am Hour Includes:  1) If watching a football game wasn't associated with booze, junk food and other unhealthy activities, you might be a healthier person without even trying. 2) For some reason restaurants at this PRIME location haven't had much success and we can't seem to figure out why? 3) Tommy was right.... Again. Even a blind squirrel finds a nut once in a while

The Break Room (THURSDAY 9/21/23) 7am Hour Includes:  1) Of all the places to have this in the Greater Rochester Area, this is a weird spot to enforce this rule  2) To steal something like this, you'd really have to know what you're doing  3) We don't want to give Tommy credit for this, but we have no choice. 

Steve Tuck, Co-Founder & CEO of Oxide Computer Company, joins Corey on Screaming in the Cloud to discuss his work to make modern computers cloud-friendly. Steve describes what it was like going through early investment rounds, and the difficult but important decision he and his co-founder made to build their own switch. Corey and Steve discuss the demand for on-prem computers that are built for cloud capability, and Steve reveals how Oxide approaches their product builds to ensure the masses can adopt their technology wherever they are. About SteveSteve is the Co-founder & CEO of Oxide Computer Company.  He previously was President & COO of Joyent, a cloud computing company acquired by Samsung.  Before that, he spent 10 years at Dell in a number of different roles. Links Referenced: Oxide Computer Company: https://oxide.computer/ On The Metal Podcast: https://oxide.computer/podcasts/on-the-metal TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: This episode is brought to us in part by our friends at RedHat. As your organization grows, so does the complexity of your IT resources. You need a flexible solution that lets you deploy, manage, and scale workloads throughout your entire ecosystem. The Red Hat Ansible Automation Platform simplifies the management of applications and services across your hybrid infrastructure with one platform. Look for it on the AWS Marketplace.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. You know, I often say it—but not usually on the show—that Screaming in the Cloud is a podcast about the business of cloud, which is intentionally overbroad so that I can talk about basically whatever the hell I want to with whoever the hell I'd like. Today's guest is, in some ways of thinking, about as far in the opposite direction from Cloud as it's possible to go and still be involved in the digital world. Steve Tuck is the CEO at Oxide Computer Company. You know, computers, the things we all pretend aren't underpinning those clouds out there that we all use and pay by the hour, gigabyte, second-month-pound or whatever it works out to. Steve, thank you for agreeing to come back on the show after a couple years, and once again suffer my slings and arrows.Steve: Much appreciated. Great to be here. It has been a while. I was looking back, I think three years. This was like, pre-pandemic, pre-interest rates, pre… Twitter going totally sideways.Corey: And I have to ask to start with that, it feels, on some level, like toward the start of the pandemic, when everything was flying high and we'd had low interest rates for a decade, that there was a lot of… well, lunacy lurking around in the industry, my own business saw it, too. It turns out that not giving a shit about the AWS bill is in fact a zero interest rate phenomenon. And with all that money or concentrated capital sloshing around, people decided to do ridiculous things with it. I would have thought, on some level, that, “We're going to start a computer company in the Bay Area making computers,” would have been one of those, but given that we are a year into the correction, and things seem to be heading up into the right for you folks, that take was wrong. How'd I get it wrong?Steve: Well, I mean, first of all, you got part of it right, which is there were just a litany of ridiculous companies and projects and money being thrown in all directions at that time.Corey: An NFT of a computer. We're going to have one of those. That's what you're selling, right? Then you had to actually hard pivot to making the real thing.Steve: That's it. So, we might as well cut right to it, you know. This is—we went through the crypto phase. But you know, our—when we started the company, it was yes, a computer company. It's on the tin. It's definitely kind of the foundation of what we're building. But you know, we think about what a modern computer looks like through the lens of cloud.I was at a cloud computing company for ten years prior to us founding Oxide, so was Bryan Cantrill, CTO, co-founder. And, you know, we are huge, huge fans of cloud computing, which was an interesting kind of dichotomy. Instead of conversations when we were raising for Oxide—because of course, Sand Hill is terrified of hardware. And when we think about what modern computers need to look like, they need to be in support of the characteristics of cloud, and cloud computing being not that you're renting someone else's computers, but that you have fully programmable infrastructure that allows you to slice and dice, you know, compute and storage and networking however software needs. And so, what we set out to go build was a way for the companies that are running on-premises infrastructure—which, by the way, is almost everyone and will continue to be so for a very long time—access to the benefits of cloud computing. And to do that, you need to build a different kind of computing infrastructure and architecture, and you need to plumb the whole thing with software.Corey: There are a number of different ways to view cloud computing. And I think that a lot of the, shall we say, incumbent vendors over in the computer manufacturing world tend to sound kind of like dinosaurs, on some level, where they're always talking in terms of, you're a giant company and you already have a whole bunch of data centers out there. But one of the magical pieces of cloud is you can have a ridiculous idea at nine o'clock tonight and by morning, you'll have a prototype, if you're of that bent. And if it turns out it doesn't work, you're out, you know, 27 cents. And if it does work, you can keep going and not have to stop and rebuild on something enterprise-grade.So, for the small-scale stuff and rapid iteration, cloud providers are terrific. Conversely, when you wind up in the giant fleets of millions of computers, in some cases, there begin to be economic factors that weigh in, and for some on workloads—yes, I know it's true—going to a data center is the economical choice. But my question is, is starting a new company in the direction of building these things, is it purely about economics or is there a capability story tied in there somewhere, too?Steve: Yeah, it's actually economics ends up being a distant third, fourth, in the list of needs and priorities from the companies that we're working with. When we talk about—and just to be clear we're—our demographic, that kind of the part of the market that we are focused on are large enterprises, like, folks that are spending, you know, half a billion, billion dollars a year in IT infrastructure, they, over the last five years, have moved a lot of the use cases that are great for public cloud out to the public cloud, and who still have this very, very large need, be it for latency reasons or cost reasons, security reasons, regulatory reasons, where they need on-premises infrastructure in their own data centers and colo facilities, et cetera. And it is for those workloads in that part of their infrastructure that they are forced to live with enterprise technologies that are 10, 20, 30 years old, you know, that haven't evolved much since I left Dell in 2009. And, you know, when you think about, like, what are the capabilities that are so compelling about cloud computing, one of them is yes, what you mentioned, which is you have an idea at nine o'clock at night and swipe a credit card, and you're off and running. And that is not the case for an idea that someone has who is going to use the on-premises infrastructure of their company. And this is where you get shadow IT and 16 digits to freedom and all the like.Corey: Yeah, everyone with a corporate credit card winds up being a shadow IT source in many cases. If your processes as a company don't make it easier to proceed rather than doing it the wrong way, people are going to be fighting against you every step of the way. Sometimes the only stick you've got is that of regulation, which in some industries, great, but in other cases, no, you get to play Whack-a-Mole. I've talked to too many companies that have specific scanners built into their mail system every month looking for things that look like AWS invoices.Steve: [laugh]. Right, exactly. And so, you know, but if you flip it around, and you say, well, what if the experience for all of my infrastructure that I am running, or that I want to provide to my software development teams, be it rented through AWS, GCP, Azure, or owned for economic reasons or latency reasons, I had a similar set of characteristics where my development team could hit an API endpoint and provision instances in a matter of seconds when they had an idea and only pay for what they use, back to kind of corporate IT. And what if they were able to use the same kind of developer tools they've become accustomed to using, be it Terraform scripts and the kinds of access that they are accustomed to using? How do you make those developers just as productive across the business, instead of just through public cloud infrastructure?At that point, then you are in a much stronger position where you can say, you know, for a portion of things that are, as you pointed out, you know, more unpredictable, and where I want to leverage a bunch of additional services that a particular cloud provider has, I can rent that. And where I've got more persistent workloads or where I want a different economic profile or I need to have something in a very low latency manner to another set of services, I can own it. And that's where I think the real chasm is because today, you just don't—we take for granted the basic plumbing of cloud computing, you know? Elastic Compute, Elastic Storage, you know, networking and security services. And us in the cloud industry end up wanting to talk a lot more about exotic services and, sort of, higher-up stack capabilities. None of that basic plumbing is accessible on-prem.Corey: I also am curious as to where exactly Oxide lives in the stack because I used to build computers for myself in 2000, and it seems like having gone down that path a bit recently, yeah, that process hasn't really improved all that much. The same off-the-shelf components still exist and that's great. We always used to disparagingly call spinning hard drives as spinning rust in racks. You named the company Oxide; you're talking an awful lot about the Rust programming language in public a fair bit of the time, and I'm starting to wonder if maybe words don't mean what I thought they meant anymore. Where do you folks start and stop, exactly?Steve: Yeah, that's a good question. And when we started, we sort of thought the scope of what we were going to do and then what we were going to leverage was smaller than it has turned out to be. And by that I mean, man, over the last three years, we have hit a bunch of forks in the road where we had questions about do we take something off the shelf or do we build it ourselves. And we did not try to build everything ourselves. So, to give you a sense of kind of where the dotted line is, around the Oxide product, what we're delivering to customers is a rack-level computer. So, the minimum size comes in rack form. And I think your listeners are probably pretty familiar with this. But, you know, a rack is—Corey: You would be surprised. It's basically, what are they about seven feet tall?Steve: Yeah, about eight feet tall.Corey: Yeah, yeah. Seven, eight feet, weighs a couple 1000 pounds, you know, make an insulting joke about—Steve: Two feet wide.Corey: —NBA players here. Yeah, all kinds of these things.Steve: Yeah. And big hunk of metal. And in the cases of on-premises infrastructure, it's kind of a big hunk of metal hole, and then a bunch of 1U and 2U boxes crammed into it. What the hyperscalers have done is something very different. They started looking at, you know, at the rack level, how can you get much more dense, power-efficient designs, doing things like using a DC bus bar down the back, instead of having 64 power supplies with cables hanging all over the place in a rack, which I'm sure is what you're more familiar with.Corey: Tremendous amount of weight as well because you have the metal chassis for all of those 1U things, which in some cases, you wind up with, what, 46U in a rack, assuming you can even handle the cooling needs of all that.Steve: That's right.Corey: You have so much duplication, and so much of the weight is just metal separating one thing from the next thing down below it. And there are opportunities for massive improvement, but you need to be at a certain point of scale to get there.Steve: You do. You do. And you also have to be taking on the entire problem. You can't pick at parts of these things. And that's really what we found. So, we started at this sort of—the rack level as sort of the design principle for the product itself and found that that gave us the ability to get to the right geometry, to get as much CPU horsepower and storage and throughput and networking into that kind of chassis for the least amount of wattage required, kind of the most power-efficient design possible.So, it ships at the rack level and it ships complete with both our server sled systems in Oxide, a pair of Oxide switches. This is—when I talk about, like, design decisions, you know, do we build our own switch, it was a big, big, big question early on. We were fortunate even though we were leaning towards thinking we needed to go do that, we had this prospective early investor who was early at AWS and he had asked a very tough question that none of our other investors had asked to this point, which is, “What are you going to do about the switch?”And we knew that the right answer to an investor is like, “No. We're already taking on too much.” We're redesigning a server from scratch in, kind of, the mold of what some of the hyperscalers have learned, doing our own Root of Trust, we're doing our own operating system, hypervisor control plane, et cetera. Taking on the switch could be seen as too much, but we told them, you know, we think that to be able to pull through all of the value of the security benefits and the performance and observability benefits, we can't have then this [laugh], like, obscure third-party switch rammed into this rack.Corey: It's one of those things that people don't think about, but it's the magic of cloud with AWS's network, for example, it's magic. You can get line rate—or damn near it—between any two points, sustained.Steve: That's right.Corey: Try that in the data center, you wind into massive congestion with top-of-rack switches, where, okay, we're going to parallelize this stuff out over, you know, two dozen racks and we're all going to have them seamlessly transfer information between each other at line rate. It's like, “[laugh] no, you're not because those top-of-rack switches will melt and become side-of-rack switches, and then bottom-puddle-of-rack switches. It doesn't work that way.”Steve: That's right.Corey: And you have to put a lot of thought and planning into it. That is something that I've not heard a traditional networking vendor addressing because everyone loves to hand-wave over it.Steve: Well so, and this particular prospective investor, we told him, “We think we have to go build our own switch.” And he said, “Great.” And we said, “You know, we think we're going to lose you as an investor as a result, but this is what we're doing.” And he said, “If you're building your own switch, I want to invest.” And his comment really stuck with us, which is AWS did not stand on their own two feet until they threw out their proprietary switch vendor and built their own.And that really unlocked, like you've just mentioned, like, their ability, both in hardware and software to tune and optimize to deliver that kind of line rate capability. And that is one of the big findings for us as we got into it. Yes, it was really, really hard, but based on a couple of design decisions, P4 being the programming language that we are using as the surround for our silicon, tons of opportunities opened up for us to be able to do similar kinds of optimization and observability. And that has been a big, big win.But to your question of, like, where does it stop? So, we are delivering this complete with a baked-in operating system, hypervisor, control plane. And so, the endpoint of the system, where the customer meets is either hitting an API or a CLI or a console that delivers and kind of gives you the ability to spin up projects. And, you know, if one is familiar with EC2 and EBS and VPC, that VM level of abstraction is where we stop.Corey: That, I think, is a fair way of thinking about it. And a lot of cloud folks are going to pooh-pooh it as far as saying, “Oh well, just virtual machines. That's old cloud. That just treats the cloud like a data center.” And in many cases, yes, it does because there are ways to build modern architectures that are event-driven on top of things like Lambda, and API Gateway, and the rest, but you take a look at what my customers are doing and what drives the spend, it is invariably virtual machines that are largely persistent.Sometimes they scale up, sometimes they scale down, but there's always a baseline level of load that people like to hand-wave away the fact that what they're fundamentally doing in a lot of these cases, is paying the cloud provider to handle the care and feeding of those systems, which can be expensive, yes, but also delivers significant innovation beyond what almost any company is going to be able to deliver in-house. There is no way around it. AWS is better than you are—whoever you happen to—be at replacing failed hard drives. That is a simple fact. They have teams of people who are the best in the world of replacing failed hard drives. You generally do not. They are going to be better at that than you. But that's not the only axis. There's not one calculus that leads to, is cloud a scam or is cloud a great value proposition for us? The answer is always a deeply nuanced, “It depends.”Steve: Yeah, I mean, I think cloud is a great value proposition for most and a growing amount of software that's being developed and deployed and operated. And I think, you know, one of the myths that is out there is, hey, turn over your IT to AWS because we have or you know, a cloud provider—because we have such higher caliber personnel that are really good at swapping hard drives and dealing with networks and operationally keeping this thing running in a highly available manner that delivers good performance. That is certainly true, but a lot of the operational value in an AWS is been delivered via software, the automation, the observability, and not actual people putting hands on things. And it's an important point because that's been a big part of what we're building into the product. You know, just because you're running infrastructure in your own data center, it does not mean that you should have to spend, you know, 1000 hours a month across a big team to maintain and operate it. And so, part of that, kind of, cloud, hyperscaler innovation that we're baking into this product is so that it is easier to operate with much, much, much lower overhead in a highly available, resilient manner.Corey: So, I've worked in a number of data center facilities, but the companies I was working with, were always at a scale where these were co-locations, where they would, in some cases, rent out a rack or two, in other cases, they'd rent out a cage and fill it with their own racks. They didn't own the facilities themselves. Those were always handled by other companies. So, my question for you is, if I want to get a pile of Oxide racks into my environment in a data center, what has to change? What are the expectations?I mean, yes, there's obviously going to be power and requirements at the data center colocation is very conversant with, but Open Compute, for example, had very specific requirements—to my understanding—around things like the airflow construction of the environment that they're placed within. How prescriptive is what you've built, in terms of doing a building retrofit to start using you folks?Steve: Yeah, definitely not. And this was one of the tensions that we had to balance as we were designing the product. For all of the benefits of hyperscaler computing, some of the design center for you know, the kinds of racks that run in Google and Amazon and elsewhere are hyperscaler-focused, which is unlimited power, in some cases, data centers designed around the equipment itself. And where we were headed, which was basically making hyperscaler infrastructure available to, kind of, the masses, the rest of the market, these folks don't have unlimited power and they aren't going to go be able to go redesign data centers. And so no, the experience should be—with exceptions for folks maybe that have very, very limited access to power—that you roll this rack into your existing data center. It's on standard floor tile, that you give it power, and give it networking and go.And we've spent a lot of time thinking about how we can operate in the wide-ranging environmental characteristics that are commonplace in data centers that focus on themselves, colo facilities, and the like. So, that's really on us so that the customer is not having to go to much work at all to kind of prepare and be ready for it.Corey: One of the challenges I have is how to think about what you've done because you are rack-sized. But what that means is that my own experimentation at home recently with on-prem stuff for smart home stuff involves a bunch of Raspberries Pi and a [unintelligible 00:19:42], but I tend to more or less categorize you the same way that I do AWS Outposts, as well as mythical creatures, like unicorns or giraffes, where I don't believe that all these things actually exist because I haven't seen them. And in fact, to get them in my house, all four of those things would theoretically require a loading dock if they existed, and that's a hard thing to fake on a demo signup form, as it turns out. How vaporware is what you've built? Is this all on paper and you're telling amazing stories or do they exist in the wild?Steve: So, last time we were on, it was all vaporware. It was a couple of napkin drawings and a seed round of funding.Corey: I do recall you not using that description at the time, for what it's worth. Good job.Steve: [laugh]. Yeah, well, at least we were transparent where we were going through the race. We had some napkin drawings and we had some good ideas—we thought—and—Corey: You formalize those and that's called Microsoft PowerPoint.Steve: That's it. A hundred percent.Corey: The next generative AI play is take the scrunched-up, stained napkin drawing, take a picture of it, and convert it to a slide.Steve: Google Docs, you know, one of those. But no, it's got a lot of scars from the build and it is real. In fact, next week, we are going to be shipping our first commercial systems. So, we have got a line of racks out in our manufacturing facility in lovely Rochester, Minnesota. Fun fact: Rochester, Minnesota, is where the IBM AS/400s were built.Corey: I used to work in that market, of all things.Steve: Really?Corey: Selling tape drives in the AS/400. I mean, I still maintain there's no real mainframe migration to the cloud play because there's no AWS/400. A joke that tends to sail over an awful lot of people's heads because, you know, most people aren't as miserable in their career choices as I am.Steve: Okay, that reminds me. So, when we were originally pitching Oxide and we were fundraising, we [laugh]—in a particular investor meeting, they asked, you know, “What would be a good comp? Like how should we think about what you are doing?” And fortunately, we had about 20 investor meetings to go through, so burning one on this was probably okay, but we may have used the AS/400 as a comp, talking about how [laugh] mainframe systems did such a good job of building hardware and software together. And as you can imagine, there were some blank stares in that room.But you know, there are some good analogs to historically in the computing industry, when you know, the industry, the major players in the industry, were thinking about how to deliver holistic systems to support end customers. And, you know, we see this in the what Apple has done with the iPhone, and you're seeing this as a lot of stuff in the automotive industry is being pulled in-house. I was listening to a good podcast. Jim Farley from Ford was talking about how the automotive industry historically outsourced all of the software that controls cars, right? So, like, Bosch would write the software for the controls for your seats.And they had all these suppliers that were writing the software, and what it meant was that innovation was not possible because you'd have to go out to suppliers to get software changes for any little change you wanted to make. And in the computing industry, in the 80s, you saw this blow apart where, like, firmware got outsourced. In the IBM and the clones, kind of, race, everyone started outsourcing firmware and outsourcing software. Microsoft started taking over operating systems. And then VMware emerged and was doing a virtualization layer.And this, kind of, fragmented ecosystem is the landscape today that every single on-premises infrastructure operator has to struggle with. It's a kit car. And so, pulling it back together, designing things in a vertically integrated manner is what the hyperscalers have done. And so, you mentioned Outposts. And, like, it's a good example of—I mean, the most public cloud of public cloud companies created a way for folks to get their system on-prem.I mean, if you need anything to underscore the draw and the demand for cloud computing-like, infrastructure on-prem, just the fact that that emerged at all tells you that there is this big need. Because you've got, you know, I don't know, a trillion dollars worth of IT infrastructure out there and you have maybe 10% of it in the public cloud. And that's up from 5% when Jassy was on stage in '21, talking about 95% of stuff living outside of AWS, but there's going to be a giant market of customers that need to own and operate infrastructure. And again, things have not improved much in the last 10 or 20 years for them.Corey: They have taken a tone onstage about how, “Oh, those workloads that aren't in the cloud, yet, yeah, those people are legacy idiots.” And I don't buy that for a second because believe it or not—I know that this cuts against what people commonly believe in public—but company execs are generally not morons, and they make decisions with context and constraints that we don't see. Things are the way they are for a reason. And I promise that 90% of corporate IT workloads that still live on-prem are not being managed or run by people who've never heard of the cloud. There was a decision made when some other things were migrating of, do we move this thing to the cloud or don't we? And the answer at the time was no, we're going to keep this thing on-prem where it is now for a variety of reasons of varying validity. But I don't view that as a bug. I also, frankly, don't want to live in a world where all the computers are basically run by three different companies.Steve: You're spot on, which is, like, it does a total disservice to these smart and forward-thinking teams in every one of the Fortune 1000-plus companies who are taking the constraints that they have—and some of those constraints are not monetary or entirely workload-based. If you want to flip it around, we were talking to a large cloud SaaS company and their reason for wanting to extend it beyond the public cloud is because they want to improve latency for their e-commerce platform. And navigating their way through the complex layers of the networking stack at GCP to get to where the customer assets are that are in colo facilities, adds lag time on the platform that can cost them hundreds of millions of dollars. And so, we need to think behind this notion of, like, “Oh, well, the dark ages are for software that can't run in the cloud, and that's on-prem. And it's just a matter of time until everything moves to the cloud.”In the forward-thinking models of public cloud, it should be both. I mean, you should have a consistent experience, from a certain level of the stack down, everywhere. And then it's like, do I want to rent or do I want to own for this particular use case? In my vast set of infrastructure needs, do I want this to run in a data center that Amazon runs or do I want this to run in a facility that is close to this other provider of mine? And I think that's best for all. And then it's not this kind of false dichotomy of quality infrastructure or ownership.Corey: I find that there are also workloads where people will come to me and say, “Well, we don't think this is going to be economical in the cloud”—because again, I focus on AWS bills. That is the lens I view things through, and—“The AWS sales rep says it will be. What do you think?” And I look at what they're doing and especially if involves high volumes of data transfer, I laugh a good hearty laugh and say, “Yeah, keep that thing in the data center where it is right now. You will thank me for it later.”It's, “Well, can we run this in an economical way in AWS?” As long as you're okay with economical meaning six times what you're paying a year right now for the same thing, yeah, you can. I wouldn't recommend it. And the numbers sort of speak for themselves. But it's not just an economic play.There's also the story of, does this increase their capability? Does it let them move faster toward their business goals? And in a lot of cases, the answer is no, it doesn't. It's one of those business process things that has to exist for a variety of reasons. You don't get to reimagine it for funsies and even if you did, it doesn't advance the company in what they're trying to do any, so focus on something that differentiates as opposed to this thing that you're stuck on.Steve: That's right. And what we see today is, it is easy to be in that mindset of running things on-premises is kind of backwards-facing because the experience of it is today still very, very difficult. I mean, talking to folks and they're sharing with us that it takes a hundred days from the time all the different boxes land in their warehouse to actually having usable infrastructure that developers can use. And our goal and what we intend to go hit with Oxide as you can roll in this complete rack-level system, plug it in, within an hour, you have developers that are accessing cloud-like services out of the infrastructure. And that—God, countless stories of firmware bugs that would send all the fans in the data center nonlinear and soak up 100 kW of power.Corey: Oh, God. And the problems that you had with the out-of-band management systems. For a long time, I thought Drax stood for, “Dell, RMA Another Computer.” It was awful having to deal with those things. There was so much room for innovation in that space, which no one really grabbed onto.Steve: There was a really, really interesting talk at DEFCON that we just stumbled upon yesterday. The NVIDIA folks are giving a talk on BMC exploits… and like, a very, very serious BMC exploit. And again, it's what most people don't know is, like, first of all, the BMC, the Baseboard Management Controller, is like the brainstem of the computer. It has access to—it's a backdoor into all of your infrastructure. It's a computer inside a computer and it's got software and hardware that your server OEM didn't build and doesn't understand very well.And firmware is even worse because you know, firmware written by you know, an American Megatrends or other is a big blob of software that gets loaded into these systems that is very hard to audit and very hard to ascertain what's happening. And it's no surprise when, you know, back when we were running all the data centers at a cloud computing company, that you'd run into these issues, and you'd go to the server OEM and they'd kind of throw their hands up. Well, first they'd gaslight you and say, “We've never seen this problem before,” but when you thought you've root-caused something down to firmware, it was anyone's guess. And this is kind of the current condition today. And back to, like, the journey to get here, we kind of realized that you had to blow away that old extant firmware layer, and we rewrote our own firmware in Rust. Yes [laugh], I've done a lot in Rust.Corey: No, it was in Rust, but, on some level, that's what Nitro is, as best I can tell, on the AWS side. But it turns out that you don't tend to have the same resources as a one-and-a-quarter—at the moment—trillion-dollar company. That keeps [valuing 00:30:53]. At one point, they lost a comma and that was sad and broke all my logic for that and I haven't fixed it since. Unfortunate stuff.Steve: Totally. I think that was another, kind of, question early on from certainly a lot of investors was like, “Hey, how are you going to pull this off with a smaller team and there's a lot of surface area here?” Certainly a reasonable question. Definitely was hard. The one advantage—among others—is, when you are designing something kind of in a vertical holistic manner, those design integration points are narrowed down to just your equipment.And when someone's writing firmware, when AMI is writing firmware, they're trying to do it to cover hundreds and hundreds of components across dozens and dozens of vendors. And we have the advantage of having this, like, purpose-built system, kind of, end-to-end from the lowest level from first boot instruction, all the way up through the control plane and from rack to switch to server. That definitely helped narrow the scope.Corey: This episode has been fake sponsored by our friends at AWS with the following message: Graviton Graviton, Graviton, Graviton, Graviton, Graviton, Graviton, Graviton, Graviton. Thank you for your l-, lack of support for this show. Now, AWS has been talking about Graviton an awful lot, which is their custom in-house ARM processor. Apple moved over to ARM and instead of talking about benchmarks they won't publish and marketing campaigns with words that don't mean anything, they've let the results speak for themselves. In time, I found that almost all of my workloads have moved over to ARM architecture for a variety of reason, and my laptop now gets 15 hours of battery life when all is said and done. You're building these things on top of x86. What is the deal there? I do not accept that if that you hadn't heard of ARM until just now because, as mentioned, Graviton, Graviton, Graviton.Steve: That's right. Well, so why x86, to start? And I say to start because we have just launched our first generation products. And our first-generation or second-generation products that we are now underway working on are going to be x86 as well. We've built this system on AMD Milan silicon; we are going to be launching a Genoa sled.But when you're thinking about what silicon to use, obviously, there's a bunch of parts that go into the decision. You're looking at the kind of applicability to workload, performance, power management, for sure, and if you carve up what you are trying to achieve, x86 is still a terrific fit for the broadest set of workloads that our customers are trying to solve for. And choosing which x86 architecture was certainly an easier choice, come 2019. At this point, AMD had made a bunch of improvements in performance and energy efficiency in the chip itself. We've looked at other architectures and I think as we are incorporating those in the future roadmap, it's just going to be a question of what are you trying to solve for.You mentioned power management, and that is kind of commonly been a, you know, low power systems is where folks have gone beyond x86. Is we're looking forward to hardware acceleration products and future products, we'll certainly look beyond x86, but x86 has a long, long road to go. It still is kind of the foundation for what, again, is a general-purpose cloud infrastructure for being able to slice and dice for a variety of workloads.Corey: True. I have to look around my environment and realize that Intel is not going anywhere. And that's not just an insult to their lack of progress on committed roadmaps that they consistently miss. But—Steve: [sigh].Corey: Enough on that particular topic because we want to keep this, you know, polite.Steve: Intel has definitely had some struggles for sure. They're very public ones, I think. We were really excited and continue to be very excited about their Tofino silicon line. And this came by way of the Barefoot networks acquisition. I don't know how much you had paid attention to Tofino, but what was really, really compelling about Tofino is the focus on both hardware and software and programmability.So, great chip. And P4 is the programming language that surrounds that. And we have gotten very, very deep on P4, and that is some of the best tech to come out of Intel lately. But from a core silicon perspective for the rack, we went with AMD. And again, that was a pretty straightforward decision at the time. And we're planning on having this anchored around AMD silicon for a while now.Corey: One last question I have before we wind up calling it an episode, it seems—at least as of this recording, it's still embargoed, but we're not releasing this until that winds up changing—you folks have just raised another round, which means that your napkin doodles have apparently drawn more folks in, and now that you're shipping, you're also not just bringing in customers, but also additional investor money. Tell me about that.Steve: Yes, we just completed our Series A. So, when we last spoke three years ago, we had just raised our seed and had raised $20 million at the time, and we had expected that it was going to take about that to be able to build the team and build the product and be able to get to market, and [unintelligible 00:36:14] tons of technical risk along the way. I mean, there was technical risk up and down the stack around this [De Novo 00:36:21] server design, this the switch design. And software is still the kind of disproportionate majority of what this product is, from hypervisor up through kind of control plane, the cloud services, et cetera. So—Corey: We just view it as software with a really, really confusing hardware dongle.Steve: [laugh]. Yeah. Yes.Corey: Super heavy. We're talking enterprise and government-grade here.Steve: That's right. There's a lot of software to write. And so, we had a bunch of milestones that as we got through them, one of the big ones was getting Milan silicon booting on our firmware. It was funny it was—this was the thing that clearly, like, the industry was most suspicious of, us doing our own firmware, and you could see it when we demonstrated booting this, like, a year-and-a-half ago, and AMD all of a sudden just lit up, from kind of arm's length to, like, “How can we help? This is amazing.” You know? And they could start to see the benefits of when you can tie low-level silicon intelligence up through a hypervisor there's just—Corey: No I love the existing firmware I have. Looks like it was written in 1984 and winds up having terrible user ergonomics that hasn't been updated at all, and every time something comes through, it's a 50/50 shot as whether it fries the box or not. Yeah. No, I want that.Steve: That's right. And you look at these hyperscale data centers, and it's like, no. I mean, you've got intelligence from that first boot instruction through a Root of Trust, up through the software of the hyperscaler, and up to the user level. And so, as we were going through and kind of knocking down each one of these layers of the stack, doing our own firmware, doing our own hardware Root of Trust, getting that all the way plumbed up into the hypervisor and the control plane, number one on the customer side, folks moved from, “This is really interesting. We need to figure out how we can bring cloud capabilities to our data centers. Talk to us when you have something,” to, “Okay. We actually”—back to the earlier question on vaporware, you know, it was great having customers out here to Emeryville where they can put their hands on the rack and they can, you know, put your hands on software, but being able to, like, look at real running software and that end cloud experience.And that led to getting our first couple of commercial contracts. So, we've got some great first customers, including a large department of the government, of the federal government, and a leading firm on Wall Street that we're going to be shipping systems to in a matter of weeks. And as you can imagine, along with that, that drew a bunch of renewed interest from the investor community. Certainly, a different climate today than it was back in 2019, but what was great to see is, you still have great investors that understand the importance of making bets in the hard tech space and in companies that are looking to reinvent certain industries. And so, we added—our existing investors all participated. We added a bunch of terrific new investors, both strategic and institutional.And you know, this capital is going to be super important now that we are headed into market and we are beginning to scale up the business and make sure that we have a long road to go. And of course, maybe as importantly, this was a real confidence boost for our customers. They're excited to see that Oxide is going to be around for a long time and that they can invest in this technology as an important part of their infrastructure strategy.Corey: I really want to thank you for taking the time to speak with me about, well, how far you've come in a few years. If people want to learn more and have the requisite loading dock, where should they go to find you?Steve: So, we try to put everything up on the site. So, oxidecomputer.com or oxide.computer. We also, if you remember, we did [On the Metal 00:40:07]. So, we had a Tales from the Hardware-Software Interface podcast that we did when we started. We have shifted that to Oxide and Friends, which the shift there is we're spending a little bit more time talking about the guts of what we built and why. So, if folks are interested in, like, why the heck did you build a switch and what does it look like to build a switch, we actually go to depth on that. And you know, what does bring-up on a new server motherboard look like? And it's got some episodes out there that might be worth checking out.Corey: We will definitely include a link to that in the [show notes 00:40:36]. Thank you so much for your time. I really appreciate it.Steve: Yeah, Corey. Thanks for having me on.Corey: Steve Tuck, CEO at Oxide Computer Company. I'm Cloud Economist Corey Quinn, and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast platform of choice, whereas if you've hated this episode, please leave a five-star review on your podcast platform of choice, along with an angry ranting comment because you are in fact a zoology major, and you're telling me that some animals do in fact exist. But I'm pretty sure of the two of them, it's the unicorn.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.

Happy Hour (Hour 3) in The Sports Bar with Danger and Battaglia begins with the guys recapping today's Bills headlines including the retirement of linebacker Christian Kirksey and why that announcement could actually be good news for the team. During a round of "Shots," Sabres training camp gets underway and expectations have shifted in addition to rumors of a Patrick Kane homecoming. Finally, Luke in Rochester joins for "Last Call" to discuss what has kept former first-round pick Kaiir Elam off the field for the Bills. Listen, download, rate, and subscribe here or wherever you enjoy your shows.

Denver Nuggets rookie Jalen Pickett sat down with Ryan Blackburn to discuss his journey to the NBA. From growing up in Rochester, New York, to transferring from Siena to Penn State after three years of college, to his NBA Draft night experience, Pickett opens up about life and basketball. What does "Whoop" mean? Is Booty Ball here to stay? Why are mock drafts so funny? Ryan and Jalen discuss many topics in this sitdown interview.

The Break Room (THURSDAY 9/21/23) 6am Hour Includes:  1) Duffy accidently called Kimmy by his daughters name and had a tough time recovering from making that mistake. 2) Think of what you'd have to do to get yourself banned for life from a place like this. 3) There's a reason this annual event went away but, thanks to one of our coworkers, it seems it's making an unwanted comeback.

Welcome to The Sports Bar with Danger and Battaglia. Hour 1 of today's show begins with Gene noticing Danger's Syracuse attire and Danger admitting he's accepting applications from colleges to become their fan. The Bills signed AJ Kline to their practice squad as Christian Kirksey retires and the guys are of the belief that's good news for the team as he likely didn't see a pathway to getting back on the field in any meaningful sort of role. Next, Yahoo's Andy Behrens stops by to preview Thursday Night Football and help us set our Week 3 Fantasy Football lineups. Listen, download, rate, and subscribe here or wherever you enjoy your shows.

 Tommy is upset that young people aren't acting their age when it comes to dining out

The Break Room (WEDNESDAY 9/20/23) 8am Hour Includes:  1) Not only does this man believe homeschooling your kid is wrong, he says it's actually a crime.  2) When it doubt, put a brewery in it... ESPECIALLY if you're a small town looking to attract some outside business. 3) If you can keep the dream going, why wouldn't you at least try?

The Break Room (WEDNESDAY 9/20/23) 7am Hour Includes:  1) Some people might say if you can overcome this in a relationship, you can make it through anything. 2) Tommy is upset that young people aren't acting their age when it comes to dining out. 3) While other fan bases might not want Bills fans around, you can't argue they don't bring in business!

The Break Room (WEDNESDAY 9/20/23) 6am Hour Includes:  1) Duffy is frustrated with Kimmy's husband for constantly showing off one of his most prized possessions. 2) If you're someone out on the dating scene, this might be a deal breaker for you when meeting someone new. 3) The definition of a bar/nightclub.

Hosts Jo Firestone & Manolo Moreno play listener-created games with callers!Games played: It's Fine submitted by Justin Friello from Schnectedady, New York (now Denton, Texas), Doctors & Deli Meats submitted by K Monteroso from Los Angeles, California, and  Where Am I? When Am I? Who Am I? submitted by MAD from Rochester, New YorkCallers: Justin from Denton, Texas; Eliza from Cheyenne, Wyoming; Jack from Philadelphia, Pennsylvania; Camilo from Kansas City, Missouri; Shaun from Syracuse, New York; Phillip from Minneapolis, MinnesotaOutro theme by Brady Brown from Stillwater, OklahomaThis episode sponsored by:  Green Chef - Go to GreenChef.com/60gameshow and use code 60gameshow to get 60% off plus free shipping on the #1 Meal Kit for Eating Well!

When it doubt, put a brewery in it... ESPECIALLY if you're a small town looking to attract some outside business.

Big news in the world of spring football today as the XFL and USFL are rumored to be in talks about a merger! This is huge news for both leagues and has certainly set social media aflame as fans from both leagues are racing to claim that their league will be in the driver's seat in the merger. Fans from both leagues are clamoring for details and making the case for their league's branding, rules, models, and more. We at SGPN are just over the moon that this means we can talk more football and that, even after some relocation, a combined USFL/XFL spring league will be a force for good in football. Join Colby (@TheColbyD) and Adam (@adampelletier) as they dive deep into what we know, what we want to know, and what we think the new league might do. Nothing is off the table for Adam and Colby, so give a listen! The news broke first via Sportico and Axios early Tuesday morning. Social media and alt-football reporters kicked it into high gear, running down sources and beginning to speculate on the next steps. As the day went along, some nuggets began to drop that the two leagues had been talking for some time. With all of this now known, you have to feel good about the potential of a merger between the USFL and XFL. Especially with rumors coming out that the new league will be a 50/50 partnership and 16 teams. With a full slate of 16 teams, this new league will have some serious fantasy and gambling potential. One drawback of spring football has always been limited options for season-long, DFS, and gambling. With only four games a weekend, the slate is slim. Expanding to 16 teams opens things up schedule-wise. It is great to hear that Fox and RedBird are coming together to make this happen. However, spring football fans will have to take some time to get their heads around it. Adam and Colby break down the rumors and news about the XFL/USFL merger. They talk about where the reports came from, what they have read, and what the implications could be. Colby makes a plea for soaking the playing fields before all games and banning domes. Then, they dive into the logistics of rules, scheduling, relocation, and rebranding. Adam makes a pitch for Rochester, NY, to get a team. Give it a listen today! ===================================================== Support us by supporting our partners Gametime code SGPN - Download the Gametime app, create an account, and use code SGPN for $20 off your first purchase - https://gametime.co/ DraftKings code SGP - $5 bet gets you $200 in bonus bets - https://www.draftkings.com Underdog Fantasy code SGPN - 100% Deposit Match up to $100 - https://play.underdogfantasy.com/p-sgpn 4:42 then add this somewhereFREEROLL FOOTBALL NFL PICKEM CONTEST w/ $3000 IN PRIZES + AUTOGRAPHED SUPER BOWL SGP HELMET - https://sgpn.app FREE COLLEGE FOOTBALL CONTEST w/ $3000 IN PRIZES - https://sg.pn/bankroll Discuss with fellow degens on Discord - https://sg.pn/discord SGPN Merch Store - https://sg.pn/store Download The Free SGPN App - https://sgpn.app Check out SGPN.TV Support us by supporting our partners Underdog Fantasy code SGPN - 100% Deposit Match up to $100 - https://sg.pn/underdog Subscribe to The College Football Experience - https://sg.pn/tcfe Subscribe to The College Basketball Experience - https://sg.pn/tcbe Follow The Sports Gambling Podcast On Social Media Twitter - http://www.twitter.com/gamblingpodcast Instagram - http://www.instagram.com/sportsgamblingpodcast TikTok - https://www.tiktok.com/@gamblingpodcast Facebook - http://www.facebook.com/sportsgamblingpodcast Watch the Sports Gambling Podcast YouTube - https://www.sg.pn/YouTube Twitch - https://www.sg.pn/Twitch   Read & Discuss - Join the conversation Website - https://www.sportsgamblingpodcast.com Slack - https://sg.pn/slack Reddit - https://www.sg.pn/reddit Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Break Room (WEDNESDAY 9/20/23) 9am Hour Includes:  1) When dad is no longer cool anymore, a parent has a major decision to make.  2) If this curse really exists, most Buffalo Bills fans would be fine with never playing in this primetime spot again.

Artificial intelligence could change a visit to the doctor's office.  Imagine walking into an exam room. A nurse takes your weight, blood pressure and the rest of your vital signs and feeds them into an artificial intelligence system that already has your blood test results, scans and your entire health history along with the health records of tens of thousands of other patients.  Your doctor comes in and sits at the computer. The screen displays a diagnosis along with a treatment plan, all delivered by an AI algorithm in the time it took you to roll down your sleeve.  If that sounds farfetched, keep in mind that AI is already being used to help clinicians diagnose breast cancer, read X-rays and detect which patients are most likely to develop diabetes.  But along with the excitement around the potential of AI to dramatically improve health care come concerns. Will AI replace essential human interactions with providers? Will it perpetuate racial biases baked into medical decisions? Could AI algorithms be used to deny health insurance coverage?  MPR News guest host Chris Farrell talks with two physicians who develop AI models about the promise of the powerful tool and ways to address concerns around its use.  Guests:  Dr. Christopher Tignanelli is a trauma and critical care surgeon at M Health Fairview and an associate professor and scientific director of the Program for Clinical AI at the University of Minnesota Medical School. His research focuses on ways that artificial intelligence can be used to improve health worker decisions in the emergency room and other health settings.  Dr. Senan Ebrahim is a physician-scientist and entrepreneur in health technology. He's CEO of Delfina in Rochester, Minn., a company he co-founded in 2021 that uses artificial intelligence to support healthier pregnancies and address racial disparities in maternal health. He previously founded Hikma Health, a tech nonprofit that provides a mobile health records system for refugees, migrants and other vulnerable populations.  Subscribe to the MPR News with Angela Davis podcast on: Apple Podcasts, Google Podcasts, Spotify or RSS.  Use the audio player above to listen to the full conversation.    

In this episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley delves into the intricacies of Digital Marketing and Vendor Partnerships within the Automotive Industry. Sean emphasizes the importance of understanding the breakdown of website expenses, including components like SEO and SEM, to make informed decisions. He advocates for a shift in focus from VDPs and SRPs to actionable opportunities and leads. Tune in to gain insights on the necessity of regularly auditing vendors to ensure they deliver value for your investment. Sean explores common vendor-related issues, such as data feed problems and content quality, and offers practical solutions. Additionally, he introduces a scorecard and referral program to empower dealers to assess their vendors and enhance their lead-generation strategies. Don't miss this episode for expert advice on optimizing your dealership's digital marketing efforts and vendor relationships.   Key Takeaways: Dealers should break down their website expenses and understand the impact of each component, such as SEO and SEM. The focus should be on generating actionable opportunities and leads rather than VDPs and SRPs. Dealers should assess their vendor partners regularly and ensure they are providing value for the money spent. If a dealer is receiving a high percentage of bad leads, it may indicate issues with tracking, internal processes, or the vendor. The success of third-party providers depends on having a CRM set up with the right processes, action plans, templates, and accountability.   "If you get 500 leads a month and 100 or 200 leads are bad, something's either wrong with your tracking or internal. You're burning through ups, or you have the wrong vendor." - Sean V. Bradley   About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 14-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 400 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 14-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Provider Partner” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,500 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 7,000 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million Americans! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 25,900+ automotive professionals.     How to Maximize ROI in Automotive Digital Marketing: Insights from Industry Experts As the automotive industry continues to evolve, dealerships are faced with the challenge of effectively allocating their marketing budgets to generate the highest return on investment (ROI). In an era where digital marketing plays a crucial role in driving sales, it is essential for dealerships to conduct a thorough assessment of their digital marketing strategies and vendor partnerships. In this thought leadership article, we will delve into the insights shared by industry experts during a recent Dealer Synergy Academy class, where they discussed the importance of conducting a digital marketing ROI assessment and vendor partner analysis. We will explore the key themes that emerged from the discussion and analyze their implications for dealerships.   Introduction: The Disparity in Dealership Spending and Results In the fast-paced and competitive world of automotive sales, success is not easily achieved. However, there are individuals who have managed to rise above the rest and achieve remarkable results. One such individual is Ray McLaughlin II, a top performer at Koons Ford of Baltimore, a multi-billion dollar dealer group. In this thought leadership article, we will delve into the insights and strategies shared by Ray during a podcast interview with Sean V. Bradley, the president of Dealer Synergy and creator of the Millionaire Car Salesman podcast. By examining Ray's experiences and perspectives, we can gain valuable knowledge on how to excel in the automotive sales industry.   The Importance of Breaking Down Website Costs One of the key issues identified during the discussion was the lack of transparency in website costs. Many dealerships are unaware of the breakdown of expenses for their websites, including core packages, SEO, SEM, social media ads, and other tools or widgets. Sean V. Bradley emphasized the importance of breaking down these costs to determine the true ROI of a dealership's website. By understanding the individual costs of each component, dealerships can assess the effectiveness of their digital marketing strategies and make informed decisions about their marketing budgets. Joel, one of the participants in the class, shared his experience with website costs. He estimated spending less than $800 per month on his website, including SEO and other tools. However, Sean V. Bradley pointed out that it is essential to break down these costs to determine the true ROI. Without a clear understanding of the individual costs and their impact on lead generation, dealerships cannot accurately assess the effectiveness of their website and make data-driven decisions.   The Pitfalls of OEM-Compliant Websites Pay-per-click (PPC) advertising and social media marketing were also discussed during the class as essential components of digital marketing strategies. Joel shared his experience with PPC advertising, mentioning a budget of $1,500 per month for Google AdWords and an additional fee for ad management. However, Sean V. Bradley emphasized the importance of breaking down these costs to determine the true ROI of PPC advertising. By understanding the individual costs and their impact on lead generation, dealerships can make informed decisions about their marketing budgets. The discussion also touched upon the role of social media marketing in driving traffic to dealership websites. Joel mentioned minimal spending on Facebook and Instagram ads, highlighting the need for a management fee to optimize these campaigns. Sean V. Bradley emphasized the importance of breaking down these costs and assessing the effectiveness of social media marketing strategies. By understanding the impact of social media ads on lead generation, dealerships can allocate their marketing budgets more effectively.   The Role of Pay-Per-Click Advertising and Social Media Marketing In today's digital age, social media has become a powerful tool for automotive sales professionals. Ray recognizes the significance of social media in reaching a wider audience and building a personal brand. He actively uses platforms like Instagram and Facebook to showcase his expertise, share customer testimonials, and promote special offers. By leveraging social media, Ray is able to stay connected with his customers and attract new prospects. Ray also expresses his interest in exploring TikTok as a platform to expand his online presence. He acknowledges the potential of TikTok in reaching a younger demographic and creating engaging content that resonates with potential customers. By embracing social media and staying active on various platforms, Ray is able to establish himself as a trusted authority in the automotive industry and attract a steady stream of leads. According to Ray, "I plan on texting you, I plan on emailing you. I plan on harassing you, man." This statement reflects Ray's enthusiasm for utilizing digital platforms to connect with industry experts and continue his learning and growth in the field of automotive sales.   The Value of Third-Party Lead Providers During the class, Sean V. Bradley highlighted the value of third-party lead providers, such as AutoWeb and CarsDirect. He emphasized the importance of considering these providers as part of a comprehensive digital marketing strategy. While some dealerships may be hesitant to rely solely on third-party leads, Sean V. Bradley emphasized the need to evaluate the cost per lead and the potential ROI. He shared examples of dealerships that had successfully generated leads at a fraction of the cost compared to other marketing channels. Zach, one of the participants in the class, expressed his frustration with the lack of success in generating leads from his dealership's website. He mentioned conducting a comprehensive SEO assessment and finding significant issues with the website's optimization. Sean V. Bradley acknowledged the challenges faced by dealerships and emphasized the importance of investing in oneself. He encouraged Zach to focus on building his personal brand through social media platforms and leveraging his own marketing strategies to generate leads.   Conclusion: Maximizing ROI in Automotive Digital Marketing In the highly competitive world of automotive sales, success requires a combination of leadership, consistency, organization, online presence, and word-of-mouth marketing. Ray McLaughlin II, a top performer at Koons Ford of Baltimore, exemplifies these qualities and has achieved remarkable results in his career. By following his insights and strategies, automotive sales professionals can enhance their performance, build strong customer relationships, and drive business growth. The key takeaways from Ray's experiences include the importance of strong leadership and company culture, the power of consistency and organization, the value of social media and online presence, and the significance of referrals and word-of-mouth marketing. By implementing these strategies, automotive sales professionals can elevate their success and thrive in a competitive industry.     Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!  

THE KELLY CARDENAS PODCAST PRESENTS STEVE THOMSON- I am a Rochester, NY based wood artist that specializes in realism. After 25 years in corporate graphic design and marketing, I fell in love with woodworking as a hobby. Through experimentation, I started to create sneakers and portraits out of wood without using any paints or stains. My pieces take hundreds of hours and created out of exotic wood species that represent colors. I took on my art full time in 2020 and have been able to create pieces for Pau Gasol, PJ Tucker, Julius Randle, Kevin Durant, Nike, and the Chicago Bulls.  Thank you for rocking with the podcast. Podcast MERCH is now available ⁠⁠here⁠⁠ Thank you to our sponsors ⁠⁠⁠THE VIBE ROOM⁠⁠⁠ Be sure to check out my new audiobook ⁠⁠⁠SUCCESS LEAVES CLUES⁠⁠⁠ (THE 7 P'S THAT CAN SHIFT YOUR REALITY) ⁠⁠⁠PRIVATE MONEY CLUB⁠⁠⁠  USE CODE - KELLY500 ⁠⁠⁠MONEY SCHOOL⁠⁠⁠ ⁠⁠⁠TABLE ONE HOSPITALITY⁠⁠⁠ ⁠⁠⁠RAVEN DRUM FOUNDATION⁠⁠⁠ ⁠⁠⁠THE MINA GROUP⁠⁠⁠ ⁠⁠⁠SECRET KNOCK⁠⁠⁠ ⁠⁠⁠FAMECAST⁠⁠⁠ ⁠⁠⁠Findlay Volvo Las Vegas⁠⁠⁠ ⁠⁠⁠Cardenas Law Group⁠⁠⁠ ⁠⁠⁠Squeeze Dried⁠⁠⁠ ⁠⁠⁠BLING SHINE SERUM⁠⁠⁠-The #1 seller of over 15 years and the only product to be endorsed by my MAMA! MORE ⁠⁠⁠KELLY⁠⁠⁠ “JOY IS THE ART OF FALLING IN LOVE WITH YOUR CURRENT CIRCUMSTANCES AND ALLOWING MAGIC TO HAPPEN!” EXECUTIVE PRODUCER MADDOX CARDENAS --- Send in a voice message: https://podcasters.spotify.com/pod/show/kelly-cardenas/message

Lisa is joined by Dr. Pina LoGiudice to talk about her book, The Little Book of Healthy Beauty: Simple Daily Habits to Get You Glowing. A driven and warmhearted naturopath, Dr. Pina LoGiudice dedicates her life and expertise to helping people improve their general health and quality of life. Her private practice and office is located in the heart of Huntington , NY.Dr. Pina focuses on all aspects of women's health, including fertility, digestive and autoimmune disorders, and is a leading expert in pediatric natural medicine. She is trained and educated specifically in naturopathic medicine and is an advocate for you and with you. She is a perpetual learner who gets to the core of the issues.Dr. Pina's drive and passion for helping you originally began when she was faced with health issues of her own and was thrown into a world of investigating various treatments and a close look at her own inner wellness. Her journey and discovery into her own holistic health changed her life for the better and gave her the chance for a joyous life. This allows her a deep empathy and understanding of what you may be going through.Hailed as a ‘world expert' by Dr. Mehmet Oz on the Dr. Oz Show, Dr. Pina LoGiudiceis truly a well-recognized expert in the field of natural medicine.Dr. Pina combines innovative integrative analysis and naturopathic treatment with conventional medicine for the best possible results. She has diverse experience, education, and training, and specializes in women's health and fertility, pediatrics, autoimmune diseases, anxiety and depression, chronic pain and much more. She is licensed as an acupuncturist in the State of New York, and is considered a naturopathic doctor in the State of Washington, where naturopathic doctors are licensed to practice medicine. Dr. LoGiudice enjoys working with various conditionsand especially enjoys helping each woman prepare her body for pregnancy and works extensively with natural and Chinese medicines for children's best health. Dr. Pina graduated from Bastyr University, the leading accredited university for science-based natural medicine. She completed five years of training in naturopathic medicine and acupuncture. Before naturopathic school, she received her Bachelor's degree and completed her pre-medical studies at the University of Rochester.She then went on as a pre-doctoral fellow at the National Institutes of Health (NIH) in Bethesda, Maryland. In the clinical neuroendocrinology branch of the Institute of Mental Health at NIH, she researched the mechanisms of mind-body neuro-hormonal regulation. After medical school, Dr. LoGiudice completed a specialty internship in pediatric medicine and women's health.The philosophy of naturopathic medicine is to use the most natural methods to achieve optimal health and beauty. People who follow this philosophy have a "glow"--an almost indescribable radiance, beauty, and energetic vitality. Dr. Pina's holistic wisdom blends practices from naturopaths, scientists, and Chinese medicine and is informed by medical research.This practical guide presents the five simple keys to great beauty and health (sleep, food, exercise, relaxation, detoxification), explains how to maximize their benefits, offers advice on natural remedies like vitamins and herbs, and gives Dr. Pina's expert guidance based on over a decade of research and clinical experience. The book's tips include: The real secrets behind staying young. The best practices for radiant skin and hair. The vitamins and herbs that work like magic bullets. Simple daily habits that help overcome stress and shed extra pounds.Dr. Pina clears up the confusion about what actually works and what doesn't and dispels the popular myths that are doing more harm than good. By following Dr. Pina's advice, you will see yourself looking more radiantly beautiful each day.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5948889/advertisement

The Break Room (TUESDAY 9/19/23) 6am Hour Includes: 1) With one simple piece of advice to his daughter, Duffy looked in the mirror and saw his dad staring back at him.  2) If you aren't into live sports, reruns and reality tv might be your only entertainment for a while.  3) Older folks don't usually give a pass to young people often but, in this case, they might make an exception for a 19 year old. 

Happy Hour (Hour 3) in The Sports Bar begins with the guys recapping a couple of ugly performances in Monday night's doubleheader, the devastating injury suffered by Nick Chubb, and Gene's take that Mike Tomlin is nothing more than the NFL's Aaron Boone. Luke from Rochester also checks in wondering if Josh Allen played through a concussion in the Bills Week 1 loss. The guys get to a round of shots next and find themselves reminiscing on the greatness of Pizza Hut. Listen, download, rate, and subscribe here or wherever you enjoy your shows.

The Break Room (TUESDAY 9/19/23) 7am Hour Includes: 1) More details have come out about a story The Break Room talked about on Monday and with that, there are now even more questions as to how this person ended up where they did, when they did.  2) If it's THIS easy to walk in and get a job, does it make you suspicious of that job? 3) If you're holding out on purchasing one of these, this price change might change your mind. 

The Break Room (TUESDAY 9/19/23) 8am Hour Includes:  1) If your significant other decided to participate in this, would you feel the need to join in to show your support? 2) Stay safe and be on the lookout for this kind of person on the road. 3) When it comes to injuries you're either one type of person or the other and those two people find each other and get married. 

The Break Room (TUESDAY 9/19/23) 9am Hour Includes:  1)  Someone new to the neighborhood is looking to rally her neighbors for a cause that they might not be on board with 2) We don't care how you like to wear your pants as long as nothing gets exposed by accident. 

If you aren't into live sports, reruns and reality tv might be your only entertainment for a while. 

Stay safe and be on the lookout for this kind of person on the road.

We don't care how you like to wear your pants as long as nothing gets exposed by accident. 

If it's THIS easy to walk in and get a job, does it make you suspicious of that job?

The Break Room (MONDAY 9/18/23) 8am Hour Includes:  1) When you've made the decision to shop at this store with your family, plan on spending the day there.  2) The Break Room is willing to bet that the majority of folks who claim to be a part of this club are big ol' liars.  3) There's no reason this pointless mode of transportation should be so popular in a city the size of Rochester, NY.

Listen as Professor Pieter Kappetein, Chief Medical Officer and Vice President of Cardiac Surgery at Medtronic, speaks with Dr. Juan Crestanello of Mayo Clinic in Rochester, MN, Dr. Mark Cunningham of Brigham and Women's Hospital in Boston, MA, and Dr. Katherine Harrington of Baylor, Scott, and White in Plano, TX, about anticoagulation after bioprosthetic aortic valve replacement. Topics include: anticoagulation guideline compliance, medication options, strategies based on patient age, and thoughts on future practices.

Listen as Professor Pieter Kappetein, Chief Medical Officer and Vice President of Cardiac Surgery at Medtronic, speaks with Dr. Juan Crestanello of Mayo Clinic in Rochester, MN, Dr. Mark Cunningham of Brigham and Women's Hospital in Boston, MA, and Dr. Katherine Harrington of Baylor, Scott, and White in Plano, TX, about anticoagulation after bioprosthetic aortic valve replacement. Topics include: anticoagulation guideline compliance, medication options, strategies based on patient age, and thoughts on future practices.

Listen as Professor Pieter Kappetein, Chief Medical Officer and Vice President of Cardiac Surgery at Medtronic, speaks with Dr. Juan Crestanello of Mayo Clinic in Rochester, MN, Dr. Mark Cunningham of Brigham and Women's Hospital in Boston, MA, and Dr. Katherine Harrington of Baylor, Scott, and White in Plano, TX, about anticoagulation after bioprosthetic aortic valve replacement. Topics include: anticoagulation guideline compliance, medication options, strategies based on patient age, and thoughts on future practices.

Listen as Professor Pieter Kappetein, Chief Medical Officer and Vice President of Cardiac Surgery at Medtronic, speaks with Dr. Juan Crestanello of Mayo Clinic in Rochester, MN, Dr. Mark Cunningham of Brigham and Women's Hospital in Boston, MA, and Dr. Katherine Harrington of Baylor, Scott, and White in Plano, TX, about anticoagulation after bioprosthetic aortic valve replacement. Topics include: anticoagulation guideline compliance, medication options, strategies based on patient age, and thoughts on future practices.

Jeff Juron is entering his 9th season as the Head Men's Basketball Coach at Suffolk University in Boston while also serving as the Assistant Director of Athletics. Over eight seasons at Suffolk, Juron has helped Suffolk to new heights highlighted by six consecutive winning seasons.Juron and Suffolk earned one of the biggest achievements a NCAA Division III program could, as the 2019-20 Sam Schoenfeld Sportsmanship Award honorees, which is presented by the Collegiate Basketball Officials Association (CBOA) to the college or university which, in the judgement of the CBOA membership exemplifies the “highest degree of sportsmanship character and ethics among their players, coaches and spectators.”Juron came to Suffolk after spending five seasons at the University of Rochester as an assistant coach. Jeff began his coaching career as an assistant at Skidmore College during the 2009-10 season.As a four-year starting point guard at Rochester from 2004-2008, Juron helped the Yellow Jackets to the Division III NCAA Tournament three times, including a spot in the 2005 national championship game. If you're looking to improve your coaching please consider joining the Hoop Heads Mentorship Program. We believe that having a mentor is the best way to maximize your potential and become a transformational coach. By matching you up with one of our experienced mentors you'll develop a one on one relationship that will help your coaching, your team, your program, and your mindset. The Hoop Heads Mentorship Program delivers mentoring services to basketball coaches at all levels through our team of experienced Head Coaches. Find out more at hoopheadspod.com or shoot me an email directly mike@hoopheadspod.comFollow us on social media @hoopheadspod on Twitter and Instagram and be sure to check out the Hoop Heads Podcast Network for more great basketball content.Have your notebook handy as you listen to this episode with Jeff Juron, Men's Basketball Head Coach at Suffolk University.Website - https://www.gosuffolkrams.com/sports/mbkb/indexEmail - jjuron@suffolk.eduTwitter - @JeffJuronVisit our Sponsors!Dr. Dish BasketballMention the Hoop Heads Podcast when you place your order and get $300 off a brand new state of the art Dr. Dish Shooting Machine! Fast Model SportsFastModel Sports has the most compelling and intuitive basketball software out there! In addition to a great product, they also provide basketball coaching content and resources through their blog and playbank, which features over 8,000 free plays and drills from their online coaching community. For access to these plays and more information, visit fastmodelsports.com or follow them on Twitter @FastModel. Use Promo code HHP15 to save 15%The Coaching PortfolioYour first impression is everything when applying for a new coaching job. A professional coaching portfolio is the tool that highlights your coaching achievements and philosophies and, most of all, helps separate you and your abilities from the other applicants. Special Price of just $25 for all Hoop Heads Listeners.

The Break Room (MONDAY 9/18/23) 9am Hour Includes:  1) Our good buddy from 13WHAM (Buffalo Plus) Dan Fetes helps us get a better idea of what this Buffalo Bills team is going to look like moving forward 2) If you're going to use this mode of transportation Tommy says "don't be jerkin' around at night" 

There's no reason this pointless mode of transportation should be so popular in a city the size of Rochester, NY.

Get ready to listen to a riveting conversation with the seasoned real estate guru, Matt Drouin, a Partner at OakGrove Capital Development. Tune in to hear about Matt's fascinating journey in the world of real estate, right from his humble beginnings to managing a whopping portfolio of 176 units of residential and commercial property. Matt's candid account of his life and career will leave you inspired and motivate you to set ambitious financial goals, just like he did when he decided to be financially free by 40. This episode is a must-listen for anyone seeking to explore and understand the dynamism of real estate investing.Matt is a high-performing real estate executive with 14 years of experience in Real Estate Management, Brokerage, and Development.  Matt specializes in turning around the troubled property and re-positioning assets that aren't of the highest and best use.​A SUNY Geneseo and Pittsford Sutherland High School Graduate, Matt has enjoyed calling Rochester home for his whole life.  Matt enjoys weightlifting, traveling, and listening to punk, metal, and hardcore music.  Matt resides in the Park Avenue community with his wife Nicole, daughter Holly, and their cockapoo Kevin.​Learn more about Matt:Website: http://www.oakgrovecompanies.com/Connect with Jonny!Cattani Capital Group: https://cattanicapitalgroup.com/Scale MF Summit: https://scalemfevent.com/shop/ Use Code "Jonny100"LinkedIn: https://www.linkedin.com/in/jonathan-cattani-53159b179/Jonny's Instagram: https://www.instagram.com/jonnycattani/TikTok: https://www.tiktok.com/@jonnycattaniYouTube: https://www.youtube.com/channel/UCljEz4pq_paQ9keABhJzt0AFacebook: https://www.facebook.com/jonathan.cattani.1

B2Gold announced a deal with AngloGold to take a 100% stake in the Gramalote project in Colombia. Calibre Mining published a resource for its Cerro Volcan deposit. Coeur Mining provided an update for the Rochester expansion project in Nevada. We'd like to thank our sponsors: Western Copper and Gold is focused on developing the world-class Casino project in Canada's Yukon Territory. The Casino project consists of an impressive 11 billion pounds of copper and 21 million ounces of gold in an overall resource. Western Copper and Gold trades on the TSX and the NYSE American with WRN. Be sure to follow the company via their website, www.westerncopperandgold.com. Arizona Sonoran Copper Company (ASCU:TSX) is focused on developing its brownfield copper project on private land in Arizona, a tier 1 location. The Cactus Mine Project is located less than an hour's drive from the Phoenix International airport via highway i-10, and with grid power and the Union Pacific Rail line situated at the base of the Cactus Project main road. With permitted water access, a streamlined permitting framework and infrastructure already in place, ASCU's Cactus Mine Project is a lower risk copper development project in the infrastructure-rich heartland of Arizona.For more information, please visit ⁠www.arizonasonoran.com⁠. Fireweed Metals is advancing 3 different projects within the Yukon and Northwest Territories, including the flagship Macmillan Pass Project, a large zinc-lead-silver deposit and the Mactung Project, one of the largest and highest-grade tungsten deposits in the world. Fireweed plans to advance these projects through exploration, resource definition, metallurgy, engineering, economic studies and collaboration with indigenous people on the path to production. For more information please visit ⁠fireweedmetals.com⁠.

Today we have a very funny comic and fellow Michigander on the show:  the ageless Jon Tut.  Jon is originally from the Detroit area (just south of Rochester, MI), and moved to NYC to do comedy about a year ago.  He swims with crocodiles, eats with lions, cleans his poopie with baby wipes…large Dingus Man of God, likes lesbians, man of faith from the Cold Detroit City, **** face… Jon Tutt.  Today we talk about what we think Heaven is like, how to make it in NY by kidnapping Jimmy Fallon, how our first kiss felt, worst bombs we've ever had (& why boos are better than silence), crazy open mic'ers @ the Producers Club, Leo and Katharine Hepburn in The Aviator, Jon's mindset about comedy in New York, and more. Jon's hilarious.  Check him out at the links below, and go to his mic every Monday @ 8:30 at The Producers Club.  Have a great week. #standup #podcast Follow Our Guests: https://www.instagram.com/jonislate/ https://www.tiktok.com/@jonistut https://www.facebook.com/jonathon.glenn https://www.youtube.com/@nofearnetwork777 Follow My Other Stuff: David on Instagram: https://www.instagram.com/davidbakker7/?hl=en The Podcast on Instagram: https://www.instagram.com/ididthisinsteadofkillingmyself/?hl=en The Podcast on Spotify: https://open.spotify.com/show/2GGXI851tdRDK1XmiSgcMk David's Twitter… https://twitter.com/davidbakker7 And TikTok… https://www.tiktok.com/@davidbakker7   Don't Click This… https://www.youtube.com/watch?v=dQw4w9WgXcQ

DOT - Use the Code DENTALDIGEST for 10% off olsenna.com Olsen Facebook Olsen Instagram Olsen Linkedin Olsen Youtube https://www.oneplacecapital.com/ Follow @dental_digest_podcast Instagram Follow @dr.melissa_seibert on Instagram Connect with Melissa on Linkedin Dr. Peter Milgrom is Professor of Oral Health Sciences and Pediatric Dentistry in the School of Dentistry and adjunct Professor of Health Services in the School of Public Health at the University of Washington. He directs the Northwest Center to Reduce Oral Health Disparities. He holds academic appointments at Case Western University, University of Rochester, and University of California, San Francisco. He maintains a dental practice limited to the care of fearful patients and served as Director of the UW Dental Fears Research Clinic. Dr. Milgrom's work includes research on xylitol, the effectiveness of fluoride varnish and iodine in preschoolers, clinical efficacy and safety of diammine silver fluoride, motivational strategies to increase perinatal and well child dental visits in rural communities, and studies of cognitive interventions in pediatric and adult dental fear. The NIH, Maternal and Child Health Bureau, HRSA, and the Robert Wood Johnson Foundation support his work. Dr. Milgrom is author of 5 books and over 300 scientific articles. His latest book, Treating Fearful Dental Patients, was published in 2009.   Dr. Milgrom was Distinguished Dental Behavioral Scientist of the International Association for Dental Research for 1999. In 1999, and again in 2000, his work was recognized by the Giddon Award for research in the behavioral sciences in Dentistry. He received the Barrows Milk Award from IADR in 2000, recognizing his work for public health including the development of the Access to Baby and Child Dentistry (ABCD) program in Washington State. In 2003, Dr. Milgrom received a Special Commendation Award from the National Legal Aid and Defenders Association and the University of Washington Medical Center Martin Luther King, Jr. Community Service Award. In 2010, he received the Aubrey Sheiham Research Award for his work on xylitol. He serves on scientific review committees for the NIDCR, NIMHHD, NINDS, Center for Scientific Review at NIH and as a consultant to the FDA. In 2005, Dr. Milgrom was appointed the SAAD Visiting Professor of Pain and Anxiety Control at the King's College Dental Institute, University of London, UK for a six-year term. In 2008 he was awarded the degree of Doctor Honoris Causa from the University of Bergen, Norway in recognition of his work in social and behavioral dentistry. In 2012, he received the University of California, San Francisco Dental Alumni Gold Medal for his contributions to Dentistry. In 2012 he was also awarded the Norton Ross Award for Excellence in Clinical Research by the American Dental Association. In 2013, he was appointed to the Council of Scientific Affairs of the American Dental Association. In 2014, he received the Irwin M. Mandel Distinguished Mentor Award from the IADR. In 2015, he served as HMDP Expert in Dental Public Health for the Singapore Ministry of Health. Dr. Milgrom received his DDS from the University of California, San Francisco in 1972 and had a previous position at the National Academy of Sciences, Engineering, and Medicine. In the last few years, Dr. Milgrom has spoken to dental associations in Argentina, Colombia, Peru, Philippines, and USA and at major universities in USA and abroad.