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Join Lori and her guest, Julia Campbell, as they talk about the evolution of marketing for nonprofits. With her passion for philanthropy, Julia eventually started her own business where she helps nonprofits navigate the digital landscape for marketing. Is it ideal for organizations to fully shift to digital? Stay tuned! Here are the things to expect in this episode: A lot of people in philanthropy are accidental fundraisers. What does this mean? Reaching out to different generations through traditional and digital marketing. Nonprofits need to be more proactive, not reactive! The value of the narrative and message of your cause. And much more! About Julia Campbell: Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. She has provided workshops and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. Julia is a frequent contributor to Nonprofit Tech for Good, Social Media Today, Maximize Social Business, Elevation Web, Network for Good, Wild Apricot, and others. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog. Connect with Julia! Nonprofit Nation (Podcast): https://jcsocialmarketing.com/podcast/ Website: https://jcsocialmarketing.com/ Instagram: https://www.instagram.com/juliacampbell77 LinkedIn: https://www.linkedin.com/in/juliacampbell Facebook: https://www.fb.com/jcsocialmarketing Connect with Lori Kranczer! Website: https://linkphilanthropic.com Email: info@linkphilanthropic.com LinkedIn: https://www.linkedin.com/in/lorikranczer/
Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. She has provided workshops and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. Julia is a frequent contributor to Nonprofit Tech for Good, Social Media Today, Maximize Social Business, Elevation Web, Network for Good, Wild Apricot, and others. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog. What you’ll learn about in this episode: How Julia initially got involved in working for nonprofit organizations through an early interest in activism and changing the world How Julia’s time working at a domestic violence shelter taught her that building trust and credibility before making big changes is key Why Julia developed her easy to follow three-step framework for her book “How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days” How under Julia’s framework, the first 30 days of the process is focused on clarifying an organization’s goals and creating a blueprint for content creation Why the next 30 days is focused on captivating an audience by creating attention-grabbing, relevant content Why it can be better to focus on just a few content channels and platforms rather than spreading yourself too thin How the final 30 days is about cultivating your community with periodic campaigns and constant interactions and sharing of valuable content Julia offers examples of campaigns designed to inspire certain feelings like hope or anger in an audience before calling them to action Why a consistent posting cadence is a key to getting social media platform algorithms to recognize and promote your content Why you should be analyzing your success and failure so that you can learn what is working and tailor your content to trends Additional resources: Website: https://jcsocialmarketing.com/ Email: julia@jcsocialmarketing.com Julia Campbell’s Amazon author page: https://amzn.to/2w6bGuG LinkedIn: www.linkedin.com/in/juliacampbell/ Facebook: www.facebook.com/jcsocialmarketing Twitter: @JuliaCSocial
Holly Chessman Named a Top Influencer in Content and Digital Marketing, Holly Chessman fully understands the power of online engagement. As an active advocate of women in business, she is passionate about helping people develop online and offline skills to grow their careers. She has also published a book on the subject: AMPLIFY: How to Grow Your Reputation And the Kickass Career You Love. Holly has been a leader in B2B tech for close to 20 years, running her own business (Holly Chessman Marketing) as well as empowering businesses with the strategies they need to speed growth and build revenue. Holly is a keynote speaker and a writer, contributing to such publications as Forbes, Maximize Social Business, Social Media Examiner, and more. She is also not afraid to embrace her nerdy side (as evidenced by her love of Neil Gaiman and her "talking" TARDIS). Learn more at www.askholly.net. Listen to another #12minconvo
Neal Schaffer is an internationally-recognized leader in helping businesses generate a greater ROI from social media. As a global keynote speaker, he has educated and inspired audiences on four different continents. As a result of spending many years studying and working in Asia, Neal speaks fluent Japanese as well as Mandarin Chinese. Now based in Irvine, California, he divides most of his time between the U.S. and Japan. Neal is the author of several books, including a definitive book on social media strategy: Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Besides his own social media strategy consultancy called Maximize Your Social, Neal is the founder of Maximize Social Business, an online social-media-for-business resource. He is also the co-founder of the Social Tools Summit, a leading corporate social media conference. Neal teaches social media to executives at Rutgers University Business School in New Jersey and at the Irish Management Institute in Dublin. In addition to his teaching, speaking, coaching, and consulting work, Neal recently launched a social media management agency called PDCA Social, which is based on implementing the social media best practices that he teaches his clients. Links: Maximize Your Social website Maximize Social Business website Social Tools Summit website PDCA Social website Neal's books on Amazon Neal on LinkedIn Neal on Facebook Neal on Twitter
Today I'm interviewing Scotty of the Clash of Clans Podcast. You can find the homepage for the Clash of Clans Podcast here: http://clashofclanspodcast.com/ or on iTunes here: https://itunes.apple.com/us/podcast/clash-of-clans-podcast/id605064585?mt=2 During the episode, I mention some articles about the demographics of the podcast listeners base. Check them out, they're interesting! Geil-Neufeld, J. (2015, November 2). Who's Listening to Podcasts in 2015? [Web log post]. Maximize Social Business. Retrieved from: http://maximizesocialbusiness.com/whos-listening-podcasts-2015-18213/. Locke, C. (2013, October 31). Podcasts' Biggest Problem Isn't Discovery, It's Diversity. Wired. Retrieved from: http://www.wired.com/2015/08/podcast-discovery-vs-diversity/. Morgan, J. (2016, January 12). Data confirm that podcasting in the US is a white male thing. Quartz. Retrieved from: http://qz.com/591440/data-confirm-that-podcasting-in-the-us-is-a-white-male-thing/. Find out more about Behind the Podcast at @SydneyOnAir or at https://boldlypodcasting.wordpress.com/.
Debbie Miller is the President of Social Hospitality, a marketing firm focusing on social media and content marketing. Debbie works with businesses and individuals on a larger range of subjects related to digital marketing and communications. Having worked in digital marketing for over 7 years, Debbie is also the Digital Communications Manager for HyperDisk Marketing and has spoken on social media at universities as well as business events and industry conferences. She's written for a variety of Internet Marketing online publications including Search Engine Journal, Maximize Social Business, SEMrush, and Forbes. When she's not online, Debbie enjoys spending time with her spoiled dog children; watching movies; reading; and drinking copious amounts of coffee or wine.
Neal is a leading social media consultant, speaker and author. He wrote the definitive book on social media strategy Maximize Your Social, the blog Maximize Social Business, and also lectures at Rutgers University’s Mini-Social Media MBA program.
This episode Jeff Sieh and Instagram expert Jenn Herman talk in-depth about these two visual platforms. They outline the way the two platforms are similar, while also highlighting the ways in which the two are distinctive. Jenn is passionate about social media marketing and enjoys sharing her knowledge with others. She write about trends in social media and provides advice to small businesses on how to best manage social media. The past two years Social Media Examiner featured Herman as a ‘Top 10 Social Media Blog’. She also is a contributor to Neal Schaffer’s Maximize Social Business, Curatti, and The Social Solutions Collective, was contributor of the week at BizSugar, and Author of "The Ulitmate Beginner's Guide to Instagram".
Visit EOFire.com for complete show notes of every Podcast episode. Neal is a leading social media consultant, speaker and author. He wrote the definitive book on social media strategy Maximize Your Social, the blog Maximize Social Business, and also lectures at Rutgers University's Mini-Social Media MBA program.
What is the value of guest blog posts on your website? Learn about the history of Windmill Networking along with advice on what type of content you should try to source for your website blog.