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In this episode of the Modern Direct Seller Podcast, Instagram expert Jenn Herman joins us to share insider tips on how direct sellers can level up their Instagram game! We talk about how to make Reels work for you (and why they're great for reach but not always for sales), the importance of being your authentic self to attract followers who stick around, and how to use hashtags and keywords effectively. Jenn also shares trends to keep an eye on as we head into 2025. If you're ready to turn your Instagram into a tool for real growth, this episode is packed with practical strategies you can start using today! Connect with Jenn on her website and Instagram, and check out her hashtag e-book, Hashtags Unlocked, to learn everything you need to know about using hashtags NOW. Time-Based Notes: 0:32 Meet Jenn Herman 4:28 What is Working on Instagram? 9:29 What are Pseudo-Followers? 11:18 Top Instagram Content Creation Tips 17:31 The Power of Direct Messages 19:02 Hashtags & Keywords 21:45 The Future of Instagram 23:50 Jenn's Favorite Office Supply & Where to Find Her 26:14 Sponsor Message Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode215/
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Instagram can be overwhelming for a lot of podcasters and business owners. It's so easy to feel overwhelmed by all the different features or what strategies to use to grow your audience and drive conversions. In this episode, we sit down with Instagram expert Jenn Herman to get her top tips and insights on leveraging Instagram to promote your podcast. Jenn shares proven tactics for creating engaging content, optimizing your profile, and converting followers into listeners. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable advice to help you master Instagram and grow your show and business. Here's some of what we discuss… Why anyone can be successful on Instagram, not just influencers or specific niches. Instagram features like Reels, Stories, and Carousels and how to use then strategically. The one thing that will boost your Instagram performance. What analytics to focus on to determine what content works best for your audience. Demystifying hashtags to improve discoverability, even with the evolution of keyword search. Tips to crafting a powerful bio and how to optimize your ‘link in bio' to drive conversion. How to convert Instagram viewers and listeners into taking the desired action, like listening to your podcast. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Message by Jeremey Kinser, Service hosted by Jenn Herman, Worship led by Chris Gwaltney and Christina Fabro Are you new? Let us know you were here: liminalventura.org/connectioncard
Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.Jenn and Dave cover:Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active usersHow to create educational content for Instagram to build trustWhy you need to tailor your content for Instagram and your audience specificallyTimestamps(00:00) - - Intro to Jenn (05:23) - - Setting Goals for B2B Brands for Instagram (09:00) - - Adapting Content Strategy for Instagram (10:54) - - Focusing on Quality Over Quantity (14:00) - - Using Educational Content to Build Your Brand (18:52) - - TikTok Experts vs Short Form Video Experts (24:39) - - TikTok, Instagram, and Content Unique to Platforms (27:37) - - How to Use Instagram Carousels (31:03) - - How to Use Instagram Highlights (33:34) - - Strategies to Find Underpriced Attention (35:52) - - Aligning Brand Image with Social Media Presence (39:51) - - Understanding Reach Metrics (42:30) - - Revisiting and Optimizing LinkedIn and Instagram Strategies Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, join our host, Amy Vaughn, as we explore the dynamic world of social media alongside Jenn Herman, a renowned Instagram expert and author. Discover her journey balancing work, family, and a thriving business. Learn about strategic breaks, customer service in marketing, and Instagram trends. Gain valuable insights on content variety, Reels, DM connections, posting frequency, and boosting engagement.Featured in the EpisodeJenn HermanInstagram Expert | International Speaker | 4X Dummies AuthorJenn's LinkedIn: https://www.linkedin.com/in/jennherman/Instagram: Instagram (@jenns_trends)Amy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/TakeawaysAutonomy and Adaptability in EntrepreneurshipCustomer Service in MarketingMisconceptions and Challenges of Instagram MarketingTips for Instagram MarketingInstagram Platform ChangesEngaging through Instagram DMsQuotes"Navigate entrepreneurship adeptly by balancing between pushing hard and coasting smoothly towards success." - Jenn Herman"Blend educational and sales content to create a deep connection with your audience." - Jenn HermanChapters00:00 - Introduction06:39 - Building Brand Skills10:46 - Seeking Support and Manifesting Goals15:41 - Productivity Maximization Through Body Listening21:41 - Brand Experience Impact24:33 - Copywriter to Visual Instagram33:28 - Following for Digital Specialization35:38 - Key to Social Media Success37:54 - Target Audience and Content48:55 - Instagram's Direct Messages Emphasis51:50 - Lead Generation Strategy01:00:28 - OutroPowered by Heartcast MediaSupport the Show.
Show Notes: In This Episode We Discuss:Practical Strategies: Discover actionable tips on creating effective Instagram Reels, understanding the importance of content length, and making the most of different types of posts.Content Strategy: Jenn shares a unique strategy to reboot your Instagram profile with three key types of posts each week to maximize engagement and growth.The Power of Shares and Saves: Understand the significance of shares and saves on Instagram, and how they impact your reach and engagement.Time Management Tips: For those with limited time and resources, Jenn provides a streamlined approach to managing your Instagram presence effectively.Key Takeaways:Instagram Evolution: Learn how Instagram has evolved over the years and what that means for your current marketing strategy.Reels Strategy: Get a breakdown of how to use Reels effectively, including the ideal lengths and content types to boost visibility and engagement.Rebooting Your Profile: Jenn's strategy to rejuvenate your Instagram content and find out what resonates best with your audience.Story Integration: Tips on how to incorporate Stories into your content strategy to maintain daily engagement. Follow Jenn online :Instagram: Jenn HermanMembership Program: Profit Your ProfileWebsite: Jenn's Trends Enjoy Ad-Free Episodes: Patreon Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
Want to open your own marketing agency? Wondering how to build a successful side business while maintaining a full-time job? To discover tips for time management, setting client expectations, delegating tasks, and maintaining a healthy work-life balance while building your marketing side-hustle, Brooke Sellas interviews Jenn Herman.Guest: Jenn HermanReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs
Mastering Instagram for Business with Jenn Herman In today's episode, Jenn Herman chats with Erik Fisher on the topic of Instagram for business. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the author of "Instagram for Dummies", "Instagram for Business for Dummies", "The Ultimate Guide to Social Media Marketing". What we with discuss Jenn Herman: + Optimizing the Instagram Profile + Craft a strong elevator pitch for the profile description to attract first-time visitors + Using a balance of content types to satisfy varying audience preferences and not overuse a single feature + Employing Instagram features including posts, video, stories, live video, DMs, highlights, carols, guides, and reels, without overwhelming any single feature + Keep content consistent and avoid using fancy fonts or hashtags in the profile description to rank better in searches + Using the right content-specific, industry-related hashtags to make posts searchable and effectively categorized + Include hashtags in the caption, not the profile, to leverage keyword search and discovery + Carousels can be used strategically to engage audiences by providing multiple pieces of content in a single post + DMs to build relationships and conversations before pitching sales, and can be used for market research and personal connections as well + Engagement Fluff: Include lighthearted/personal content to maintain user interaction + Post stories regularly as they are ephemeral and help in staying top of mind with audiences + Focus on producing quality content over a large quantity, as low-quality posts can detriment visibility and ranking Resources from This Episode: Follow Jenn Herman on Instagram Jenn's Books and Hashtags Unlocked: The Most Definitive Guide to Mastering Hashtags on Instagram® in 2024 Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training. Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training. Thank you, Jenn Herman! If you enjoyed this episode with Jenn Herman, let us know by clicking on any of the links below to send them a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.
Mastering Instagram for Business with Jenn Herman In today's episode, Jenn Herman chats with Erik Fisher on the topic of Instagram for business. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the author of "Instagram for Dummies", "Instagram for Business for Dummies", "The Ultimate Guide to Social Media Marketing". What we Discuss with Jenn Herman: + Optimizing the Instagram Profile + Craft a strong elevator pitch for the profile description to attract first-time visitors + Using a balance of content types to satisfy varying audience preferences and not overuse a single feature + Employing Instagram features including posts, video, stories, live video, DMs, highlights, carols, guides, and reels, without overwhelming any single feature + Keep content consistent and avoid using fancy fonts or hashtags in the profile description to rank better in searches + Using the right content-specific, industry-related hashtags to make posts searchable and effectively categorized + Include hashtags in the caption, not the profile, to leverage keyword search and discovery + Carousels can be used strategically to engage audiences by providing multiple pieces of content in a single post + DMs to build relationships and conversations before pitching sales, and can be used for market research and personal connections as well + Engagement Fluff: Include lighthearted/personal content to maintain user interaction + Post stories regularly as they are ephemeral and help in staying top of mind with audiences + Focus on producing quality content over a large quantity, as low-quality posts can detriment visibility and ranking Resources from this Episode: Follow Jenn Herman on Instagram Jenn's Books and Hashtags Unlocked: The Most Definitive Guide to Mastering Hashtags on Instagram® in 2024 Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next! - at https://www.millionaireuniversity.com/training. Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training. Thank you, Jenn Herman! If you enjoyed this episode with Jenn Herman, let us know by clicking on any of the links below to send them a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
In our latest episode of Social Media News Live, "Hashtags Unlocked: Sales-Boosting Instagram Tactics," I had the chance to chat with Instagram strategist Jenn Herman. We explored advanced Instagram strategies for increasing engagement and sales. We discussed the power of direct messages for building personal connections, the strategic application of hashtags for wider reach, the impact of Instagram reels for brand awareness, and methods to convert followers into customers using engaging content. Jenn offered invaluable strategies for upgrading your Instagram presence and propelling your business forward.Key Points:The significance of direct messages in fostering engagementHow to effectively use hashtags for better reach and targetingThe benefits of reels in promoting brand visibility and engagementCrafting content that turns followers into customersResources Mentioned:Check out Jenn Herman's website, Jenn's Trends.Instagram for DummiesInstagram for Business for DummiesExplore the Hashtags Unlocked eBook----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art
Show Notes:How Long Should Your Reels Be? (JennsTrends) Leave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia
A lot of us have juggled having a full-time job and a side hustle, and today's guest has perfected this balancing act. Jenn is a Director of Marketing as well as the founder of Jenn Trends, and to think that wasn't enough she is also a single mom. Join us as Jenn shares insights gained from over a decade of expertly balancing a full-time marketing role with nurturing her personal brand. In a captivating conversation, we explore the intriguing intersection of her aerospace career and Instagram prowess. Discover the secrets behind building a personal brand, the delicate art of aligning passion with niche, and the crucial task of finding the perfect medium of voice for your unique journey.Prepare for an inspiring discussion that explores the challenges and triumphs of maintaining a thriving full-time job while pursuing a passion-driven side hustle. Jenn's story is a testament to the power of dedication, strategic branding, and the ability to make it rain in both the aerospace industry and the dynamic world of social media. Tune in now and be ready to dive deep into the mind of a true dual rainmaker!Learn more about Jenn:Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.Jenn's Links:Website: https://jennstrends.com/Profit Your Profile: https://profityourprofile.com/Instagram: https://instagram.com/jenns_trendsFacebook: https://www.facebook.com/jennstrendsonlineFacebook Group: https://www.facebook.com/groups/1914407545476748LinkedIn: https://www.linkedin.com/in/jennhermanConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
There is no better way to reach new people on Instagram than with Reels right now, but it's a crowded feed! Instagram expert Jenn Herman and I are sharing 6 ways that you can make better Instagram Reels (and without it taking up hours of your busy day).-----
There are a handful of Instagram experts and Jenn Herman has absolutely blazed the trail! The rapid clip of updates from the platform has been challenging to keep up with, and Jenn is always on top of it, sharing with her community and followers what we should all know about the platform. On this show we discuss timely updates and evergreen tips that everyone can use to maximize their brand presence on the platform. "The head of Instagram has come out and said multiple times that they are moving towards more personalized conversations; that they see more and more behavior on the platform where people are sharing things within direct messages -- more so than sharing their stories or posting things publicly." Our guest... Jenn Herman, Owner/Founder of Jenn's Trends Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing.” Jenn's book reco: "Conversations that Connect" by Brooke Sellas (an upcoming guest!) ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 125 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**
What if just TWO HOURS a month could transform your social engagement on Instagram? (even if you think it's 'too late' to get on Instagram)I'm a BIG believer in being super efficient & strategic when it comes to any form of content marketing. After all you've got a business to run and you can't spend hours upon hours every month trying to figure out what's working.That's where today's guest, Jenn Herman, Instagram expert extraordinare comes in.For this week's episode, Jenn is sharing how you can increase your reach on Instagram and create video reels that work - so that you're driving up engagement and increasing conversions & sales from Instagram.Takeaways:
In this episode of the Duct Tape Marketing Podcast, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the co-author of Instagram for Dummies 2.0 (2022) Edition. More About Jenn Herman: JennsTrends.com Follow Jenn on Instagram More About Certification Intensive Training: Learn more about the training Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
We all know that Instagram can be REALLY frustrating, however, it is still one of the most powerful (and free) platforms for marketing our business. This week my guest is Jenn Herman from Jen's Trends and she is sharing her best Instagram strategies to help us make the most of our time on Instagram. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn's Trends, has won the title of a Top 10 Social Media Blog over multiple years. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies.Instagram: https://instagram.com/jenns_trends YouTube: https://www.youtube.com/jenns_trends Facebook Page: https://www.facebook.com/jennstrendsonline Facebook Group: https://www.facebook.com/groups/1914407545476748 Become a Media MavenIf you're tired of seeing your competition in places you would love to be mentioned or...Listen on: Apple Podcasts Spotify Living RichardsonHi, I'm Sam, and I talk a lot. Listen on: Apple Podcasts SpotifyThe Inbox Insider program is everything you need to launch and grow your email marketing program. Get more info and sign up at www.girlmeansbusiness.com/inbox
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.
In this week's episode, we talked with Jenn Herman of Jenn's Trends. She is an Instagram Expert, Consultant, Author, and Trainer. She started her blog, Jenn's Trends, last 2013. She publishes one blog, more of a case study, about the latest social media trends.We've covered the following in this episode,1. Different businesses need different Instagram Strategy2. B2B VS B2C VS Influencer. What works for one may not work for the other.3. Defined and explained the importance of each channel to your business - Instagram Feed, Instagram Stories, TikTok, Instagram Reels4. Best Instagram Strategy for Reels5. Instagram New Update - 3 Separate Feeds6. How Instagram Algorithm Works7. Content SEO8. Hashtag HeadacheJoin us in this week's episode and understand the Instagram Algorithm for Business.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Jenn's website: https://www.jennstrends.com/Instagram: https://www.instagram.com/jenns_trends/LinkedIn: https://www.linkedin.com/in/jennherman/Youtube: https://www.youtube.com/jenns_trendsLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/
In this week's episode, we talked with Jenn Herman of Jenn's Trends. She is an Instagram Expert, Consultant, Author, and Trainer. She started her blog, Jenn's Trends, last 2013. She publishes one blog, more of a case study, about the latest social media trends.We've covered the following in this episode,1. Different businesses need different Instagram Strategy2. B2B VS B2C VS Influencer. What works for one may not work for the other.3. Defined and explained the importance of each channel to your business - Instagram Feed, Instagram Stories, TikTok, Instagram Reels4. Best Instagram Strategy for Reels5. Instagram New Update - 3 Separate Feeds6. How Instagram Algorithm Works7. Content SEO8. Hashtag HeadacheJoin us in this week's episode and understand the Instagram Algorithm for Business.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Jenn's website: https://www.jennstrends.com/Instagram: https://www.instagram.com/jenns_trends/LinkedIn: https://www.linkedin.com/in/jennherman/Youtube: https://www.youtube.com/jenns_trendsLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.
Leveraging social media to reach your target audience can be challenging. Jenn Herman shares the many benefits Instagram offers health coaches and how to use the platform to increase engagement and build your personal business! In this episode, Cathy and Jenn discuss: How Jenn got started with Instagram and the appeal of Instagram's community environment Benefits of increased functionality by using a creator or business profile Why hashtags are still key to help your target audience find you Understanding the differences between stories, posts, and reels Picking a social media platform and posting the same content across multiple platforms Recognizing the differences between Facebook vs. Instagram Increasing engagement by using a human component and the color blue How health coaches can utilize Instagram's analytic tools to build engagement Two most important metrics to track: Reach and website traffic Tips for health coaches to use a mixture of personal content and business content Memorable Quotes: “The way the community is built on Instagram for that type of engagement and interaction, the way that people communicate, it really fosters real relationships and that's what made me fall in love with it early on.” “You have to have that broad range of hashtags and in terms of that topic that people find you for what they're actually doing on the platform, not just where you think you want to be found for.” “You can include a human component in your images that typically increases engagement, the color blue on Instagram has been shown to increase engagement as well.” “You're not this huge brand. You're probably the face of your brand. You have a personal life. You have things you can share. You have things that people can relate to. And if you create that content, it's going to build that audience around you.” Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn's Trends, has won the title of a Top 10 Social Media Blog over multiple years. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, “The Ultimate Guide to Social Media Marketing”, and "Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy". Mentioned In This Episode: Instagram for Business for Dummies - https://www.amazon.com/Instagram-Business-Dummies-Jennifer-Herman/dp/1119696593/ Links to resources: Health Coach Group Website https://www.thehealthcoachgroup.com/
Jenn Herman, Instagram Expert, Speaker, and Author at Jenn's Trends, joins the Social Pros podcast for a new and updated chat about Instagram's best practices. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details If Jenn Herman, Instagram Expert, Speaker, and Author at Jenn's Trends, sounds familiar, it's because she's a returning guest twice over. She joins the Social Pros podcast for a third time to deliver more fantastic Instagram tips and insights. Given that Instagram is perhaps the most frequently changing social media platform, Jenn always has something new to share. In this episode, we look at what's changed on Instagram and which best practices you should focus on in the future. The last time Jenn was on the show, Reels was a promising new feature. Given what it is today, Jenn explains why you should definitely prioritize Reels in your Instagram strategy. We also hear some quickfire tips from Jenn for any social pro trying to gain traction on Instagram, including why you should only ever post your best content. Tune in to the episode to learn what makes a winning Instagram strategy, what she'd love to see on the platform in the future, and why the color blue is surprisingly good for engagement. In This Episode: 4:08 – Jenn's take on Meta and why she thinks it's unlikely to affect Instagram 6:05 – How to deal with ever-changing Instagram updates and why Reels is the one to focus on (for now) 7:43 – How to repurpose content for Reels 11:37 – Jenn explains why “more hashtags is more,” as long as they're relevant 15:03 – Why Instagram recently rolled out the ‘Rage Shake' feature 16:23 – The benefits of being able to delete and edit Carousels 19:12 – Jenn discusses the new ability to post from the desktop 21:33 – What photos work best on Instagram – Jenn's top tips for boosting engagement 24:23 – What features or updates Jenn would love to see in the future 26:53 – The place Instagram has in customer service 29:18 – Why Jenn believes you should have a customer service background to work in social 31:10 – The top thing that Instagram users overlook 34:24 – Jenn shares her top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.
Mike Allton is an award-winning blogger, speaker, author at The Social Media Hat, and the Head of Strategic Partnerships at Agorapulse, a social media management solution. As Head of Strategic Partnerships, Mike strengthens relationships with social media educators, influencers, and partner brands.Mike is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson, and Eric Butow. Additionally, he is the Co-founder of 360 Marketing Squad, a private membership group where business owners can receive live training on the latest marketing trends and techniques.In this episode…Are you juggling so many client social media accounts that you're afraid of dropping one? Or, are you looking for better ways to promote your virtual events and other content?Breathe easy with Agorapulse's simple social media solution. Whether you're managing content for a client or promoting your agency's livestream, Agorapulse has the tools for you. Combine your expert marketing knowledge with a user-friendly interface for a seamless promoting experience.In this episode of Agency Journey, Gray MacKenzie is joined by Mike Allton, the Head of Strategic Partnerships at Agorapulse, to discuss his strategies for social media and virtual event success. Mike talks about his favorite Agorapulse features, his tips for promoting your agency's events through social media, and Agorapulse's new podcast, Agency Accelerated.
With over 5 million monthly active users, 10 billion photos, and one of the most iconic fixtures of Internet culture, Instagram is an essential marketing platform for small businesses. But are you using it to its full potential? Instagram Marketing Expert Jenn Herman of Jenn's Trends joins us to talk about Instagram Marketing Strategies for small businesses. We're going to cover why competitors have nothing on Instagram, explore how to make Instagram worth the investment of your time and energy, and, of course, the latest updates coming to Instagram.
Visual Marketing with Tailwind: Pinterest and Instagram Made Easy
Did the head of Instagram really say that it's no longer a photo-sharing app? Are we not supposed to use all 30 hashtags? What's the deal with captions on Stories? It's been a minute since we caught up on Instagram - and we have just the person to get us there. Jenn Herman is a speaker, consultant, and blogger on all things Instagram - and she's super fun and spicy.
Today's guest is Jenn Herman of Jenn's Trends who has literally written the story on Instagram marketing - she has written the Instagram for Dummies. And I wanted to get her opinion on the podcast because I thought it was important to understand how people can actually best utilise Instagram Automation. Instagram Automation isn't a 'build it & they will come' Kevin Costener type of thing - no you need to tell people that it's there and so in today's interview we go in to tactics to do just that, how to deal with it and how to drive business outcomes while maintaining authenticity. All links: marketingpodcast.chat/session27 Links and resources mentioned: - Manychat.com (Use the code CHATMARKETINGPODCAST for 30 days free) - Jenn's Trends in Social Media Facebook Group - Jenn's Trends on Facebook - jennstrends.com The Chat Marketing podcast is the #1 podcast to learn actionable strategies and tips that help you have more profitable conversations with your customers. The podcast interviews the best chat marketers from around the world to get the best tips, strategies and examples of what's working in the chat marketing industry. Website: marketingpodcast.chat All episodes: https://marketingpodcast.chat/episodes/ - Spotify - iTunes - Google - Facebook - Instagram
Jenn Herman, Instagram Expert at Jenn's Trends, joined the Social Pros Podcast in 2020 to share her top Instagram strategies and insights into how Instagram has changed (and hasn't) over the past few years. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Supermetrics Full Episode Details Over the past decade, Instagram has earned its place as one of the most popular social media platforms of all time. With more than a billion users, it's a go-to source for visual content, entertainment and also forms a key part of modern marketing strategies. Jenn Herman, Instagram whizz and co-author of "The Ultimate Guide to Social Media Marketing," discusses how while Instagram has been through a lot of changes, ultimately, the strategies remain the same. What worked two years ago will probably still work. It just may need a little tweaking. In this revisited "Best Of" episode of Social Pros, we're looking back at our conversation with Jenn on the best Instagram strategies. Jenn takes us through the changes she's seen over the years on Instagram and how businesses can continue to keep up and leverage the platform to reach new audiences. In This Episode: 5:26 – Jenn explains how she came to co-write "The Ultimate Guide to Social Media Marketing" 7:25 – How Instagram hasn't really changed despite new features 9:10 – Why Jenn thinks we should post TikTok content on Instagram Reels 12:43 – The best ways to create authentic Reels 15:30 – How to decide the best time to post serious vs. light-hearted content 18:10 – How social media usage has increased during the pandemic 22:08 – Jenn's prediction for Instagram's future sharing features 24:25 – Jenn talks about how she managed to co-write and promote her book during the pandemic 30:58 – The challenge of writing about a “moving target” like social media 35:15 – Jenn's top tip for becoming a social pro Resources Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Learn more about Jenn's Trends Read “The Ultimate Guide to Social Media Marketing” Read Jenn's book, “Instagram For Business For Dummies” Read Jenn's book, “Instagram For Dummies” Visit SocialPros.com for more insights from your favorite social media marketers.
There are so many things you can do on Instagram. But what is it that is actually working? Right now. Jenn Hermans shares her business story and update all of us on what's currently working on Instagram and helps you decide, where you should focus. Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, Jenn's Trends, has won the title of a Top 10 Social Media Blog over multiple years. For more information and links: malenebendtsen.com/podcast
On this episode of The DEB Show, Debra Eckerling speaks with Jenn Herman of Jenn's Trends. Jenn, who is the go-to expert on images and Instagram, has written several books on Instagram and is a co-author of the "Ultimate Guide to Social Media Marketing." The episode covers creating and editing images and branding, as well as some sidetracks into Stories and IGTV. The overarching theme: no matter what your position on pics and social media, “Start where you are. And go from there.”
The Science of the Instagram Algorithm- with Jenn Hermann! Confused by the Instagram algorithm? Well, be confused no more!! Scott Ayres & special guest Jenn Hermann are going to talk all about different aspects of the Instagram algorithm recently revealed!
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Whenever a platform releases a new app or feature, we go straight to the experts to learn more. When we heard that Instagram rolled out their new Guides feature, we called on our good friend and Instagram “It Girl”, Jenn Herman, from Jenn’s Trends, to help get us in the know. Jenn shared with us that this is Instagram’s way of allowing users to post longer-form content and filled us in on the latest news and tips on how to utilize this new feature perfectly for B2B marketing.
The Marketplace: Online Business | Marketing | Finance| Lifestyle
I had the pleasure of talking with someone that I've been following for a while, Jenn Herman, from Jenn's Trends. We discussed ways to get the most out of Instagram with tips, and more. Jenn Herman has a unique perspective on business and success on social media, which earned her the prestige of being on the list of Top 10 Social Media Blogs three years in a row: 2014, 2015, and 2016. She is also the author of The Ultimate Beginner's Guide to Instagram and Stop Guessing. Right now, 65% of the world's top brands use Instagram and Jenn says the number continues to grow. There are 200 million monthly active users on Instagram, 70% of which log in daily. This is a huge base of people for marketers to reach. No matter who your target audience is, some of them will use the platform. You'll hear why you can reach people more clearly through Instagram than you can with any other platform. As a marketer, you should aim to create original images for Instagram. There are many different ways to incorporate your products and services into an image to make it look more native and get better engagement. Sponsor/Partnership KDP Rocket Easy to use tool to help find bestselling book ideas, profitable niches, rank better in Amazon, & select Kindle keywords. Get your book noticed on Amazon. Other Info: A Brief History of Instagram's First Day (TIME article)
In this episode, Jenn Herman joins the Casual Fridays Podcast to talk about all things Instagram for Business. Tyler and Jenn dive into recent updates to the Instagram platform, talk about how businesses can leverage Instagram Reels, Newsfeed versus Stories publishing, and much more. Plus, Jenn sticks around to answer listener questions with Tyler. They even discuss the emerging platform, Clubhouse. Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM. Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands. Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook
How to Use Instagram to Generate Leads & Grow Your Business Here is my interview with Jenn Herman, a globally recognized Instagram expert All social media platforms, when used strategically, can serve as a powerful lead generation and business development tool Instagram is especially the case, with the following stats ➡️ 1 Billion monthly active users on Instagram ➡️ Instagram is the second most logged-in social media site ➡️ An average of 53 minutes per day spent on Instagram ➡️ Instagram is the MOST important social media channel for influencer marketing And so many additional reasons that you need to PAY ATTENTION to the platform NOW ---- Join me and Jenn Herman for an exciting discussion regarding Instagram, How to Use Instagram to Generate Leads & Grow Your Business Jenn is a globally recognized Instagram expert, social media strategist, speaker, and author of multiple books ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Wednesday, at 2pm PST | 5pm EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to deliver valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---
The Instagram Stories - 11-8-20 - Jenn Herman shares how Google Analytics shows Instagram traffic
The Instagram Stories - 11-8-20 - Jenn Herman shares how Google Analytics shows Instagram traffic
Today we're talking about branding a collaboration with 360 Marketing Squad! 360 Marketing Squad is made up of content and blogging expert Mike Allton, Instagram expert Jenn Herman, Facebook live expert Stephanie Liu, and Facebook ads, chat box and analytics expert Amanda Robinson, a.k.a. The Digital Gal. This episode was originally broadcast as a livestream on October 16, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.
Jenn Herman, Instagram Expert from Jenn’s Trends, joins the Social Pros Podcast to discuss how Instagram’s core strategies have not changed in years and what businesses can do to grow their accounts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Since its launch back in 2010, Instagram has continued to reign as one of the most popular social media platforms of all time. One billion people use Instagram each month, and although the platform often releases new features, it has stayed very true to its origins. Instagram is about so much more than sharing photos and videos with friends and family. It has become a vital tool for businesses that leverage Instagram’s features to reach new audiences and engage with existing customers. Jenn Herman is an Instagram Expert and the world’s forefront blogger on Instagram marketing. She claims that although small things have changed (the introduction of Instagram Reels, for example), the platform’s core strategies have not changed in years. You can still use the same core strategies to help grow your account and gain a following. In This Episode: 03:24 – How Jenn helped write “The Ultimate Guide to Social Media Marketing” 05:41 – How Instagram’s core strategies have not changed in years 07:06 – Why you shouldn’t post TikTok content on Instagram Reels 10:41 – How to create authentic reels 13:25 – Whether it’s time for brands to post more light-hearted content 16:09 – Why TikTok and Instagram usage has increased during the pandemic 22:23 – How Jenn and her co-writers wrote their book virtually and how they segmented topics 29:15 – How to keep a book about social media marketing relevant and up-to-date Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Jenn’s Trends Read “The Ultimate Guide to Social Media Marketing” Read Jenn’s book, “Instagram For Business For Dummies” Read Jenn’s book, “Instagram For Dummies” Visit SocialPros.com for more insights from your favorite social media marketers.
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.
Jenn Herman & Erin Cell discuss ALL things Instagram in the latest episode of the Socially Powered Digital Marketing Show. Jenn kicks things off with her Top 5 Tips for the Instagram feed which includes creating scroll stopping content and her hashtag secrets. We then move on to Reels and Stories, IGTV, going Live on Instagram, and what you should be looking at in your analytics. Full Show Notes: sociallypowered.com/010 SUBSCRIBE, RATE, & REVIEW: Podcasts Spotify Google Stitcher FOLLOW US ON SOCIAL MEDIA @SociallyPowered Twitter Facebook LinkedIn Instagram
The After Hours Entrepreneur Social Media, Podcasting, and YouTube Show
#24: Do you want to reach more customers and create more engagement? You need to be on Instagram. I know, it's crowded and hard to stand out, but what if I told you there are solutions?Jenn Herman is an Instagram expert, and today, she's dropping her biggest secrets. Get your pen and pencil out, this is a masterclass in growing an engaged Instagram audience!https://www.jennstrends.com/Jenn's CommunityLove the episode? Share with a friend that needs to hear it!
In this episode of Small Business Connections with Ann Brennan, we talk about the importance of knowing your personal brand as a small business owner with Christine Gritmon of Christine Gritmon Inc. We discuss: -What your personal brand means to you, your clients and potential clients -How to use social media as a means of networking -How to become MORE human in this time of physical distancing -How to use this unique time not just as a stop-gap, but as a time of much-needed permanent change in how we do interact online -What people need from us now- our prospects, existing customers and our networks Christine hosts workshops, training sessions, and her show-"Let's Talk About Brand" on Facebook and #ChatAboutBrand on Twitter. She is a personal brand coach, helping people rock their personal brand. Christine's Favorite Books of Business Content Mavericks: How to Grow Your Business with Insanely Shareable Content by Andrew and Pete Twist: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman and Stephanie Liu Thanks for listening and be sure to subscribe.
There is no rush to have everyone run over to your Instagram post 5 seconds after it was posted to engage in order to somehow “trick” the algorithm into showing the post to more users. That’s simply not how the Instagram algorithm works. That’s not to say you shouldn’t pay attention to what is the “best time to post” on your Instagram account. If you’re not getting engagement at 3AM on Tuesdays, stop posting at that time! The Social Media Lab is powered by Agorapulse.
Some Instagram users think comments don't count in the algorithm if they are shorter than 3 words. Could this be correct??? The Social Media Lab is powered by Agorapulse.
Talking Instagram with Jenn Herman of JennsTrends --- Support this podcast: https://anchor.fm/the-sales-project/support
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Jenn Herman is your Instagram guru – a recognized Instagram marketing expert and the forefront blogger on Instagram for business. Jenn is also a sought-after speaker who shares tips and tricks for using Instagram to grow your business. In this episode of The Digital Slice Podcast, Jenn does just that! She shared information on all the new Instagram features and told us how to use Instagram to grow our business.
In episode 069 of the Razor Sharp Show, Matt Romania explores best practice Instagram strategies with globally recognised Instagram expert, Jenn Herman. This deep dive edition covers the stand-out benefits of using Instagram, how to set a solid foundation when you’re just getting started, making the most of your ‘one link’, integration with your other marketing platforms, planning content creation and posting, how to grow a following of users who engage with your content, Jenn’s hashtag recipe and more! Jenn is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking, Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Jenn has been featured in numerous publications, including Yahoo Finance and Inc. She is the author of The Ultimate Beginner’s Guide to Instagram and Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy. Mentioned in this episode Sugar and Cloth Instagram for Business GoPro Yacht Stewardess The Ultimate Beginner’s Guide to Instagram Jenn’s Friends Social Media Examiner Thank you for listening… Thanks for taking the time to listen to the Razor Sharp Show. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes. Don’t forget to subscribe to the show on iTunes so you can get the latest episodes as soon as they’re published. If you have a question or would just like to say hello, feel free to shoot us an email: hello@razorsharpshow.com See omnystudio.com/listener for privacy information.
The Brand Journalism Advantage Podcast With Phoebe Chongchua
Instagram is a thriving and yet under-utilized social media platform for building business by some brands. Find out how to attract leads using Instagram from Jenn Herman. ThinkLikeAJournalist.com See the show notes.
The Real Deal with Jason Silverman – Featuring Instagram Expert, Jenn Herman Welcome to this edition of THE REAL DEAL with Jason Silverman! If you are into social media or have ever wanted THE REAL DEAL when it comes to leveraging it to grow your business, this episode is for you! Jason Silverman got a… The post How to Leverage Instagram to Build Your Business with Jenn Herman appeared first on Jason M. Silverman.
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
The post Episode 29: How To Use Instagram To Book More Weddings With Jenn Herman appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.