Podcasts about media collective

“I wish people would just know that their fear is what is stopping them” A misfit. A filmmaker. A disruptor for good. Guillermo Barraza is building a future where creators know their power—and how to use it responsibly. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. In This Episode Michael Dargie welcomes Guillermo Barraza to the studio—filmmaker, founder of the Homegrown Arts and Media Collective, and passionate advocate for ethical media creation. From growing up in Calgary in a traditional Latino family to building a brand-new platform for mentorship and media literacy, Guillermo shares a raw and compelling journey of purpose, burnout, resilience, and reinvention. What began as a film festival to help underdog creators has grown into a non-profit collective aimed at helping young people—and new grads in particular—learn how to create and consume media responsibly. The show dives into his belief that everyone is a media producer now, whether they realize it or not, and the stakes have never been higher. We talk about what it means to be the minority, how travel changes everything, and why fear of the unknown might be holding you back more than you think. Guillermo shares the trials of job hunting, the accidental magic of film festivals, and the turning point when he watched his four-year-old instinctively start vlogging—and realized he had to do something. This episode is a rallying cry for rebels, misfits, and creators who know there's a better way. Quotable Quotes “I've always shone in destabilization. I'm always the one throwing a monkey wrench into things.” “My purpose was never more solidified than when I saw my four-year-old daughter instinctively start vlogging.” “All knowledge is essentially self-knowledge. What you don't know is where you grow.” “Lean into your ignorance—there's invincibility in not knowing what's ahead but knowing you can handle it.” “I wish people would just know that their fear is what is stopping them.” Episode Highlights Homegrown Arts & Media Collective | Mentoring the next generation of ethical creators Four-Year-Old Vlogger | The moment that changed everything Firelight Film Festival | A love letter to underdog creators Calgary Life | Growing up in a city of sovereign quadrants 130+ Job Applications | The journey that pushed him to build something new Early Travel | Realizing Calgary El Salvador isn't all there is Rubber the Movie | Weird cinema and why it matters Tennyson & Bruce Lee | Unlikely combo, deep philosophy Existential Crisis at 27 | Learning who he is by becoming who he wasn't Comfort Food | Mini-Wheats, cereal stress eating, and Italian tomato sauce Favourite Films | Godfather Part I, Dead Man, Mission: Impossible as cinema history Cuba Cigar Quest | Street smarts, Santa Claus, and the ultimate hustle Advice for Rebels | “Head down, get through it.” Links from the Episode Homegrown Arts & Media Collective *Under Development* (http://wearehomegrown.ca/) Guillermo on Insta (https://www.instagram.com/weare.homegrown/) Guillermo on Facebook (https://www.facebook.com/WeAreHomegrownYYC/) Guillermo on LinkedIn (https://www.linkedin.com/company/we-are-homegrown/?viewAsMember=true) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com

The summer sales are over and the back-to-school sales are kicking off. Albertsons Media Collective gets a new leader. And QuickTrip expands its Colorado footprint.

Watch our first ever video podcast episode which was recorded live. We had the pleasure of hosting Emma Helsloot, Co-founder of the Women in Retail Media Collective, and some of their members on the 22nd floor of our Zalando office, with Berlin stretching out beneath us and the sun as the ultimate paid actor of the day. Join us for an inspiring talk where Emma and Heike tackled industry challenges, the need for stronger female representation, and personal career milestones that shaped their journeys.

The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media. Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/Find Ana Laura Zain on Linkedin here: https://www.linkedin.com/in/analaurazain/Find WRMC on Linkedin here: https://www.linkedin.com/company/women-in-retail-media-collective/Find WRMC online here: https://wrmcollective.com/Click here to join: https://wrmcollective.com/#join-usHere's what we asked them : Let's start with the proverbial meet-cute story. How did you two come to know each other and what is your involvement in retail media?As we look across the leadership in retail media, we notice pockets of female leaders, but generally, it is fairly isolated. What are you seeing?We're all about data here at the CPG Guys. What are some cool industry data points about women in commerce that you want to highlight to our audience?So how did you decide to create a community for women in retail media and what were the goals you established?What are the primary resources/benefits that the WRMC offers to its members? We understand you have established a blog on your site.How do men fit into the equation when it comes to the WRMC? Is this community designed to be inclusive?How are you making yourself known to the industry and what channels are you leveraging to connect with potential members?What do you hope to achieve in this first year of launching the WRMC?How does our audience best get involved in WRMC?Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome Ana Laura Zain, CMO of the retail media ad tech platform Pentaleap, and her colleague Emma Helsloot, Pentaleap's Director of Sales.  Ana and Emma are also the co-founders of the newly launched Women in Retail Media Collective. In this episode, we'll dive into their vision for this dynamic new organization and explore the impact they hope to make in the retail media space. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ana, and Emma discuss: Origins of the Women in Retail Media Collective: What sparked the idea of the collective How both Ana and Emma identified the need for a network to support women in retail media. Their personal experiences and networking efforts highlight the importance of women supporting women in this space. Mission and Goals: The collective's mission focuses on connecting, growing, and leading women in the retail media sector. They aim to increase women's representation as speakers at events and publish more content authored by women. Growth and Expansion: The collective has grown rapidly, reaching over 600 members worldwide within three months of its inception. Plans for local initiatives and flagship events are in place to enhance networking opportunities. Industry Trends: Hosted discussions on key industry trends such as programmatic advertising, AI agents, and the career paths of retail media leaders. Emphasized the importance of understanding the evolving landscape of retail media. Ways to Get Involved: Join the collective Support their initiatives Connect with the collective via their website and LinkedIn.

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live.Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/posts/?feedView=allFind AMC online at : https://albertsonsmediacollective.com/amc/default.aspxHere's what we asked her :1. Today, Albertsons announced you in your new role. What intrigued you about both AMC and the role that you are entering?2. You've spent your career working at agencies, service and social media platforms. Retail is an entirely different animal. How are you engaging with your product, client management and merchandising counterparts to ensure that you are delivering against organizational priorities?3. How do you see measurement playing a pivotal role in accelerating the growth of retail media? What has been holding back brands from making retail media a larger part of their marketing strategy?4. What are you hoping to bring to Albertsons Media Collective that will build upon the foundation already established around media measurement?5. A recent update from eMarketer showed that collectively, all but the top 2 RMNs are accounting for only 15% of the retail media spend from CPG brands. How do you see that changing in the next few years? Do you see growth coming more from share change or overall vertical growth?6. What are some of the trends occurring in our industry that you will be focused against in terms of your role at Albertsons Media Collective?Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-FiresCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In the fervent years of the 1970s, a group of Latino and Latina students formed a collective of makers and artists at the University of Michigan. This community-minded group, La Raza, was about everything, from art to history and movement. Dave Choberka, curator for University Learning at the University of Michigan Museum of Art, and Félix Zamora Gómez, program coordinator with the university’s Arts Initiative, display these works in an exhibition titled La Raza Art and Media Collective, 1975 – Today. The contents of the display, which runs until July 20, 2025, include poems, artwork, gallery proofs and journal editions that discuss Chicano and Latino representation in the media and contain experimental visual art. According to Choberka, these editions marked the evolution and history of the organization. GUESTS: Dave Choberka, Mellon Foundation curator for university learning at the University of Michigan Museum of Arts Félix Zamora-Gómez, program coordinator for engagement, U-M Arts Initiative Looking for more conversations from Stateside? Right this way. If you like what you hear on the pod, consider supporting our work. Music in this episode by Blue Dot Sessions. See omnystudio.com/listener for privacy information.

On the 35th anniversary of the US invasion of Panama, Latino Media Collective Host Oscar Fernandez spends an hour with freelance producer Michael Fox and Politics Done Right host Egberto Willies to discuss the importance of the invasion today in Panama and US foreign policy. Subscribe to our Newsletter: https://politicsdoneright.com/newsletter Purchase our Books: As I See It: https://amzn.to/3XpvW5o How To Make America Utopia: https://amzn.to/3VKVFnG It's Worth It: https://amzn.to/3VFByXP Lose Weight And Be Fit Now: https://amzn.to/3xiQK3K Tribulations of an Afro-Latino Caribbean man: https://amzn.to/4c09rbE

In your role at Albertsons Media Collective, how do you approach innovation in advancing digital media strategies through consumer insights, targeting, and content? Can you share a recent project that exemplifies your innovative approach and its impact on the business? The retail media landscape is constantly evolving. How do you stay ahead of industry trends and ensure that Albertsons Media Collective adapts effectively? Can you provide an example of a trend you capitalized on early and its outcome?   What are some of the key challenges you face in developing integrated media campaigns, and how do you overcome them? Could you describe a particularly challenging campaign you developed and the innovative solutions you implemented?   Building effective teams is crucial for innovation. How do you foster collaboration and creativity within your team at Albertsons Media Collective? Can you share an instance where teamwork significantly contributed to the success of a project? Reflecting on your extensive career in marketing and digital media, what has been your most rewarding professional experience? What advice would you give to aspiring leaders looking to make an impact in the media and marketing space?

Oscar Fernandez/Abigail DeRoberts

Not again… Right? That's what we're all thinking over at the Dauntless Media Collective. So we got together to talk about our grief, our anger, and our sadness about the election results on November 5th. We don't have answers, but grieving together can feel better than grieving alone. So, come sit in your uncomfortable feelings with us.  Connect with Nate and Gail: Full Mutuality Podcast Full Mutuality website Instagram Connect with Scott Scott's Website Chapel Probation Podcast Horny Chapel Podcast Connect with Jessica Leaving the Village Podcast Learn more about Content Warning Event and register here! And check out the list of amazing collaborators here. Connect with Maggie: Instagram Email: ⁠hello.decons@gmail.com⁠ Join the conversation on discord Visit ⁠dauntless.fm⁠ for more content Learn more about Amy's music: Website Foray Music Instagram This is a Dauntless Media Collective Podcast. Visit dauntless.fm for more content.

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

In your role at Albertsons Media Collective, how do you approach innovation in building data and marketing products for retail media? Can you share a recent project that exemplifies your innovative approach and its impact on the business? The retail media landscape is constantly evolving. How do you stay ahead of industry trends and ensure that Albertsons Media Collective adapts effectively? Can you provide an example of a trend you capitalized on early and its outcome? What are some of the key challenges you face in product development within the retail media sector, and how do you overcome them? Could you describe a particularly challenging product you developed and the innovative solutions you implemented? Building effective teams is crucial for innovation. How do you foster collaboration and creativity within your team at Albertsons Media Collective? Can you share an instance where teamwork significantly contributed to the success of a project? Reflecting on your extensive career, what has been your most rewarding professional experience, and what advice would you give to aspiring leaders in the product and innovation space?        

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world's most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. This episode is sponsored by LiveRamp.Follow Evan Hovorka on LinkedIn at: https://www.linkedin.com/in/evanhovorka/ Follow Albertsons Media Collective online at: https://albertsonsmediacollective.com/amc/default.aspx Follow Lori Johnshoy on LinkedIn at: https://www.linkedin.com/in/lori-o-neal-johnshoy-4560621/ Follow LiveRamp online at: https://liveramp.com/Evan & Lori answer these questions:Why don't you each give us a high-level overview of your history in the industry and your history working togetherI just spent a week in Florida with a multitude of different retailers, and the thirst for growth in the marketplace has never been more pronounced…not just advertising or ad revenue growth but sales growth.  Are you feeling this on the media side, and is it shifting how you think about what you do?Even though Google has continued to postpone cookie degradation for what feels like the 100th time personalization and identity remain top of mind for this whole ecosystem right?  What do you see as next for that?How are LiveRamp and Albertson's working together here?  How does 1+1 = more than 2?Of course retail media networks are now working harder to monetize their data as well as their inventory - Evan, can you talk about how Albertson's is amplifying that?How does that dovetail with what LiveRamp sees-  rise of self-service, programmatic; how to control "cannibalization"....What are the ways data collaboration unlocks new insights and improves media performance?  What are some of the opportunities and challenges you've seen?What's the future-state of this type of data sharing?  Do you think this is sufficient to offset any signal loss from cookies or any other data privacy initiatives?  Where does CTV fit in short and long term?  CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA   Kavita's podcast: Spotify  AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Oscar Fernandez/Abigail DeRoberts

Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers? Can you elaborate on why these specific methodologies are crucial for Albertsons Media Collective? How does Albertsons Media Collective's approach to measurement transparency directly benefit your CPG clients? What are some of the challenges you foresee in getting other Retail Media Networks (RMNs) to adopt similar standards for measurement transparency? Opportunities? Could you share some behind-the-scenes insights into the research and collaboration that went into creating this comprehensive guide? What was the most surprising finding during your research? What trends do you see emerging in the CPG advertising landscape, especially in the context of digital transformation and data analytics?